RB2B vs ZoomInfo - which platform is a better option for businesses looking to improve their lead generation efforts?

Read on and find out as I reviewed both tools in detail, covering everything you need to make an informed decision, including their:

• Core functionality.
• Pricing plans.
• Overall user experience.
• Key advantages and drawbacks.

There’s a bonus for everyone who finds neither platform does the trick for them - an alternative solution that checks some boxes that RB2B and ZoomInfo don’t.

Let’s begin!

RB2B vs ZoomInfo: Features

Whenever I review software, I like to begin with the basics - core features.

This is one of the key factors that helps you determine whether a solution is a good fit for your use case and goals, so there’s no better starting point.

RB2B Features

RB2B is a website visitor identification platform popular for its ability to identify the actual individuals surfing your website - not just companies.

It has several notable features, including:

1. Identifies individual stakeholders visiting your website

Unlike most website traffic tracking tools, RB2B can identify individual website visitors, allowing your SDRs to pinpoint the exact decision-maker looking around your website.

However, there’s a catch. Because of GDPR, RB2B works only on US-based website visitors.

This means that unless your website traffic comes primarily from the US, RB2B won’t be of much use to you.

2. Pushes website visitors’ LinkedIn profiles to your Slack

The moment RB2B identifies a website visitor, it proceeds to send their LinkedIn profile to a designated Slack channel.

As a result, your sales reps will be immediately notified when a warm lead lands on your website and can check out their LinkedIn profiles for relevant information.

This enables them to quickly detect leads that match your ICP and tailor their outreach based on the data on their LinkedIn profiles.

3. Hot Pages

Hot Pages is a feature that provides insight into your visitors’ website sessions, i.e., uncovers their first-party buyer intent.

It tracks how users interact with your website, highlighting the pages they visit, the time they spend on each page, the content they consume, and more.

This helps sales reps identify high-intent leads and prioritize them in their outreach strategies.

ZoomInfo Features

ZoomInfo is a sales platform that combines a vast B2B database with versatile functionality. It aims to provide a comprehensive sales solution for large businesses.

Several features stand out the most in comparison to RB2B, including the following:

1. Extensive B2B database

ZoomInfo is best known for its massive B2B database, which captures data on 260 million+ individual and 100 million+ company profiles and covers over 135 million verified mobile phone numbers.

It provides more than 300 company attributes to enable building highly-targeted lead lists and lets you track relevant changes in key accounts, such as job changes, acquisitions, new technology, etc.

2. Predictive analytics

ZoomInfo offers an advanced AI-powered predictive analytics model that helps you:

• Keep your ICP fresh, relevant, and accurate at all times.
• Detect accounts in ZoomInfo’s vast database that could match your product or services well.

Namely, the platform leverages your historical and real-time data, including demographics, pain points, purchasing behavior, etc., to continuously optimize and update your ICP.

At the same time, it analyzes your CRM data to recognize patterns in won and lost deals and best-performing accounts, enabling you to pinpoint leads that are most likely to convert.

3. Copilot AI assistant

Copilot is ZoomInfo’s AI assistant, which can be used to tackle a wide range of sales processes, including: 

• Detecting opportunities.
• Suggesting further actions (e.g., sending an email, connecting on LinkedIn, etc.).
• Providing detailed profile and deal summaries to provide SDRs with a 360-degree view of each.
• Personalizing emails.
• Picking up relevant changes in important profiles and immediately notifying you about them.

With Copilot, you’ll give each sales rep a major productivity boost, as this feature helps them focus their attention and efforts on what matters most from the get-go.

RB2B vs ZoomInfo: Pricing

A software tool’s price - or, better to say, its value for money - is the next significant factor that can tip the scale in its favor or against it.

So, let’s see what the numbers are saying.

RB2B Pricing

RB2B has a free forever plan that provides 150 monthly credits for revealing website visitors.

On it, you also get access to the platform’s Slack integration, meaning that you’ll get visitors’ LinkedIn profiles pushed to a designated Slack channel.

All other features are omitted from the free plan.

So, if you’re a more advanced user that needs to go beyond basic website visitor identification, you can subscribe to one of three paid plans:

1. Pro: $149/mo for 300 credits or $249/mo for 600, includes Hot Pages, Hot Leads, all integrations, excluding certain pages, etc.
2. Pro+: $349/mo for 1000 credits or $499/mo for 2000, includes everything in Pro, plus traffic insights (but only if you opt for the annual plan) and deep CRM integrations.
3. Custom: Custom pricing for users that need more than 2000 visitors identified per month.

Each plan lets you onboard unlimited users.

There’s also a 7-day free trial for the Pro and Pro+ plans.

ZoomInfo Pricing

ZoomInfo opted against publishing the exact prices for its packages.

According to its website, ZoomInfo has three plans - for Sales, Talent, and Marketing teams - all of which have custom pricing and lock you into annual contracts.

These packages differ primarily in the integrations and features they include, as each is designed for a specific user type.

You'll have to contact ZoomInfo's team if you want more detailed information, including a custom quote.

What I can tell you from the get-go, however, is that the price will depend on several factors:

• Features and functionality.
• Number of licenses.
• Credit usage.
• The type of intelligence you need (more robust info such as technographic attributes and org charts will create additional costs).
• Add-ons you want included (e.g., Streaming Intent for revealing buying intent in real-time).
• The integrations you need.

Moreover, according to Vendr, the average price of ZoomInfo Sales for mid-sized and large companies ranges from $50,200 to $161,900, meaning that this platform is most definitely one of the more expensive solutions on the market.

RB2B vs ZoomInfo: What Are the Users Saying?

Time to check what some long-term users have to say about RB2B and ZoomInfo’s overall performance.

RB2B Reviews 

TL;DR: RB2B users frequently experience issues with the accuracy of website visitor identification. Many users also find it disappointing that the platform can only be used for US visitors. Finally, numerous users are unsatisfied with the platform’s pricing policy and integrations.

“The main downside is the limited coverage, as it often identifies only a small percentage of visitors, primarily from the US. This limits its usefulness for businesses with a global audience. Additionally, the pricing jump from the free plan to the paid version is quite significant, which might be a hurdle for smaller businesses. Lastly, while they have many integrations, some key ones are still in development, limiting its functionality in more complex tech stacks.” - G2 Review

“Very low coverage and accuracy compared to Clearbit, Leadfeeder, and Apollo.

RB2B identifies mostly very irrelevant contacts at accounts that are not picked up by any of the other three - so in this case, the "net new" is not a good thing!” - G2 Review

“The credit-based pricing model is a drawback. After the free trial of 700 credits, costs jump from about $100/month for 200 credits to nearly $400/month for 700 credits, which can run out quickly depending on traffic.

Additionally, we’ve noticed discrepancies in some profile data—occasionally, the profiles RB2B identifies don’t match when those same visitors fill out forms on our website, making it challenging to trust the accuracy fully.” - G2 Review

ZoomInfo Reviews

TL;DR: ZoomInfo users most often complain about the tool’s pricing, data accuracy, and learning curve. However, most agree it is a powerful sales solution for large businesses in particular.

“It is expensive for larger small businesses looking to grow, especially in rural markets. It is a product that is "over our head" when it comes to need. I just don't think our market had a need for it at this price point. But I believe it would be beneficial for others in larger markets. Take that into consideration when making your choice. The product itself is great. I just don't think it's the right fit for everyone.” - G2 Review

“The tool itself can be a bit difficult to manage with multiple features from Workflows, Websights, formcomplete etc. Nice to have everything in one place, but things can often seem crowded. Aldo Advanced searches can be a nightmare at times. I always struggle to filter out Org Exported Contacts/ Accounts. The SFDC Icon is always glitchy on searches and duplicates always exist no matter what I do.” - G2 Review

“When it comes to the data itself, ZoomInfo says its data is 90% accurate. I would venture a guess that it is closer to 75%. Which is still pretty great considering the hundreds of millions of records they have. If they could fix three key issues: swapping someone’s current job with their last job, merging different people with the same name into one contact, and giving people the same “local” address as the company’s corporate headquarters, their accuracy score would come much closer to that 90%.” - G2 Review

RB2B vs ZoomInfo - Pros & Cons

RB2B

✅ Unlimited users on all plans.

✅ Reveals first-party buyer intent.

✅ Solid free plan for micro businesses and individuals with low website traffic.

❌ Credit-based pricing can lead to costs adding up before you know it.

❌ Limited integrations.

❌ Can identify only US-based website visitors.

ZoomInfo

✅ One of the most comprehensive B2B databases on the market.

✅ Chrome extension for accessing leads’ data on the go.

✅ A wide range of sales and marketing features let you handle various processes from a single point of control.

❌ Very expensive.

❌ Learning curve.

❌ Issues with data accuracy.

Want a More Comprehensive Alternative?

So, what happens if you decide neither platform is what you need?

No worries because Warmly might just do the trick in that case.

Warmly is a signal-based revenue orchestration platform that:

• Identifies website visitors.
• Reveals which of them are most likely to convert right now.
• Lets you automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among GTM teams worldwide.

Warmly Features

Although the platform boasts a wide range of functionality, I’ll cover the most relevant ones to adequately compare it to ZoomInfo and RB2B.

Feature #1: Identifies website visitors and reveals their buyer intent

Similar to RB2B, Warmly identifies both companies and individuals visiting your website.

Every identified lead is enriched with granular B2B data that helps your reps determine which of them fit your ICP profile and tailor their approach accordingly, including:

• Contact details (company and personal names, email addresses, LinkedIn profiles, phone numbers, etc.).
• Firmographics (location, industry, size, etc.).
• Technographics (the technology and software a company primarily uses).
• Demographics (individual job roles, seniority, etc.).
• CRM data (past interactions with your reps, won and lost deals, former champions, etc.).

However, that’s not all. Warmly also tracks intent data, translating it into actionable insights your reps can leverage to detect leads most likely to convert right now.

Warmly detects several types of intent data, such as:

1. First-party intent: This includes intent signals leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
2. Second-party signals: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
3. Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

Why is this so important?

With this data at their fingertips, your SDRs can identify and prioritize your hottest leads from the start instead of wasting their efforts on cold or low-value leads.

As a result, you’ll experience more conversions and ROI before you know it.

Check out our product walkthrough to learn more about Warmly’s features in use:

‎

Feature #2: Comprehensive prospecting database

Warmly recently included a static B2B database, Coldly, to help you further improve your prospecting efforts and build targeted lead lists.

Coldly holds data on 200M+ accounts and contacts worldwide and has over 25 built-in filters (with the option for creating custom ones to fit specific business needs and industries) to help you find and reach your ideal customers more easily.

The data is refreshed daily, ensuring that all your B2B data is accurate, relevant, and up-to-date.

Feature #3: Sales automation 

Warmly has several automation features to help you put essential sales operations on autopilot and ensure that no high-value lead is missed again.

Firstly, the Orchestrator lets you streamline LinkedIn and email outreach by automatically adding high-intent leads to specific sequences.

It allows you to set up all the essential parameters, enabling you to completely customize it to fit your needs, goals, and target market, including letting you:

• Specify the trigger that sets the sequence in motion (e.g., a visitor goes to a high-intent page, such as pricing).
• Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
• Set up the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

Try it yourself 👇or watch it in action. 

Then there’s the AI Chat that leverages the power of AI to engage high-intent leads on your website by:

1. Asking them qualifying questions.
2. Answering their queries.
3. Booking meetings.
4. Offering relevant collaterals, etc.

The AI that powers AI Chat is fully trainable, meaning you can tailor it to your specific brand tone of voice and other requirements.

Finally, Warmly’s automated alerts notify sales reps via Slack whenever a high-intent lead lands on your website or takes a high-intent action. This significantly shortens the time to lead, increasing your chances of getting more conversions.

Note: On Warmly’s Business plan and above, you can also automate lead routing using the round-robin method or set up any other criteria by which you want leads to be distributed.

Feature #4: Live lead engagement

Warmly has another trick up its sleeve for users who want to make the most of the traction gained by the intent insights the platform uncovers.

Namely, Warmly lets you engage your leads in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your reps assess the time is right, they can hop on a video call straight from Warmly’s dashboard.

As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of it.

Note: The Live Video Chat feature is available only on Warmly’s Enterprise plan.

Try it out here:

Warmly Pricing

Warmly offers a free forever plan that allows you to identify up to 500 companies and individuals visiting your website per month.

In addition to that, you can set up ICP filters to quickly identify high-quality leads and automate basic lead routing.

If you need more, there are four tiers to choose from:

1. Micro: Starts at $499/mo when billed monthly or $4,000 when billed annually, includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
2. Starter: Starts at $15,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
3. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
4. Enterprise: Custom pricing, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Warmly Reviews

TL;DR: Warmly users agree on several points - the platform is very easy to install and integrate into existing tech systems, uncovers hot leads even on its free plan, and provides many efficient options for engaging leads while their interest is at its peak.

“Warmly has been great for our business. We've been able to identify interested customers using the trial version- and so far have been really happy. Warmly was really easy to implement and I'm very satisfied with the customer support. I think it's a fantastic tool and I'm really happy we found it through a recommendation from a friend!” - G2 Review

“The ability to proactively engage with anonymous website visitors has been a game changer for our team. Warmly's AI-driven autonomous chat seamlessly initiates personalized conversations with prospects while they’re still exploring our site, qualifying leads faster than before. Its capability to de-anonymize visitors, and enrich their profiles ensures that our outreach is always timely and relevant. Integration with Slack is great too. All of this for free.” - G2 Review

- Integration truly only took minutes to do, with minimal knowledge of website systems required.

- Generous free tier means you can get started quickly to see if it works for your business.

- BIG PLUS: Warmly sales team was informative and did not pressure us at all; truly felt like they wanted to do what was right for our business, not just to get us to upgrade. - G2 Review

Warmly Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest leads are right now.

❌ Warm calling feature is available only on the Enterprise plan.

Reveal Your Hottest Leads with Warmly

There you have it - a detailed review of RB2B vs ZoomInfo, with Warmly as an additional option for users who need more than the first two platforms have to offer.

So, if you’re looking for a solution that provides versatile functionality, lets you identify and engage hot leads, and offers transparent pricing, Warmly is your best bet.

Sign up for its free plan and start identifying your hottest leads right now.

You can also book a demo with our team to learn how Warmly can enhance your lead generation and conversion strategies at all levels.

Read More

• ZoomInfo Review: Learn more about one of Warmly’s top competitors, ZoomInfo, and what functionality it offers.
• Cognism Review: Check out my review of Cognism, which is a direct competitor of platforms like Clay and Apollo.
• Leadfeeder Review: Learn more about Leadfeeder’s pricing structure, features, customer support, and data quality.
• 6sense Review: Check out my review of 6sense, going over its features, data quality, and integrations.
• Best B2B Data Providers: Find the optimal B2B data platform for your use case.
• Best Lead Intelligence Software: Find the best platform for gaining critical insight into your leads.
• Best GTM Tools: Optimize your GTM strategy with some of the best GTM software on the market today.

Best Sales Intelligence Tools: Look beyond popular options like Apollo and Zoominfo to find the optimal solution for your use case.

Looking for a Leadinfo alternative?

If so, you’ve come to the right spot because I did all the heavy lifting for you - I tested and explored dozens of website visitor identification tools.

The result? This handpicked list of the top ten Leadinfo alternatives.

The factors I considered when deciding which software will make it on the list include:

1. Key features.
2. Pricing structure.
3. User experiences.
4. Use cases.

Before we begin, let’s first explain why you’d want a Leadinfo alternative in the first place.

Why Switch to a Leadinfo Alternative?

Leadinfo is a website visitor identification software tool with a few nifty features that enable you to pinpoint and reach out to high-value leads, such as:

1. It uncovers first-party intent data: Leadinfo provides insights into visitors’ web sessions, including revealing which pages they visited, how much time they spent on each, recurring visits, etc. This enables you to qualify leads with greater precision, as those showing high intent are more likely to convert soon.
2. Leadbot Business for engaging leads: This is a customizable chatbot that can answer visitors’ questions, schedule meetings, take callback and quote requests, and more. 

However, there are also quite a few downsides to Leadinfo that must be considered when reviewing the platform. 

These include the following:

1. No free plan

Unlike many similar platforms, Leadinfo doesn’t provide a free plan that would allow smaller businesses or startups to access at least its basic functionality.

There is a 14-day free trial, but after that period expires, you will be downgraded to the lowest tier, which omits most of its features.

Source

Moreover, as you'll see below, even its pricing packages don’t include its most advanced features.

This makes Leadinfo cost-prohibitive to smaller businesses and other users who want to get the best value for money.

Source

2. Its best features are available only as add-ons

This is probably the biggest issue with Leadinfo.

While the platform has some very handy features, such as automated LinkedIn and email outreach and Leadbot Business, none of these are included in its pricing tiers.

You need to pay extra to get them, as both these functionalities are available as add-ons only.

This means that the overall Leadinfo costs can very easily add up.

3. Identifies only company-level visitors

Leadinfo cannot identify individual stakeholders visiting your website.

Source

It only reveals companies using IP address matching, which isn’t always accurate.

This means that you’ll struggle with pinpointing the right decision-maker to reach out to within a company - especially when it comes to bigger enterprises.

Source

Moreover, you may encounter issues even with company identification, as Leadinfo is prone to misidentifying company leads.

Source

What Are the Best Leadinfo Alternatives and Competitors in 2025?

1. Warmly: Identifies your hottest leads at both company and individual levels and lets you create sophisticated outreach workflows to engage them.

2. ZoomInfo: All-in-one sales platform.

3. 6sense: Identifies website visitors and enriches them with granular intent data.

4. Visitor Queue: Tracks website traffic and personalizes your website in real-time.

5. Koala: Reveals individual and company website visitors and tracks product usage data.

6. Albacross: European-based website visitor identification tool and intent data provider.

7. Salespanel: Identifies and automatically scores website leads.

8. Dealfront: GDPR-compliant B2B sales intelligence platform and website visitor identification.

9. Factors.ai: Marketing analytics and attribution platform that identifies website visitors and tracks their engagement with your marketing campaigns.

10. Common Room: Customer intelligence platform that tracks buyer signals across multiple sources.

1. Warmly

Warmly (that’s us) offers the best Leadinfo alternative with our signal-based revenue orchestration platform that helps you identify your hottest leads right now.

Our platform achieves this by combining powerful website visitor tracking capabilities with granular intent data, enabling your reps to easily pinpoint leads most likely to convert right now.

Let’s look at some of the features that make Warmly a popular Leadinfo alternative for GTM teams of all sizes.

Feature #1: Identifies website visitors at both company and individual levels

As mentioned above, Leadinfo is capable of identifying only company-level leads.

Warmly takes website visitor tracking further by identifying companies and individual decision-makers visiting your website.

This means that you’ll be able to narrow down on the exact stakeholder surfing your website in real-time, allowing you to hyper-personalize your outreach strategy accordingly.

In addition to identifying website visitors, Warmly enriches each with in-depth B2B data, including:

1. Contact details (names, email addresses, phone numbers, social media profiles, etc.).
2. Firmographics (company size, location, industry, funding rounds, etc.).
3. Technographics (tools and technology a company primarily utilizes in its line of work).
4. Demographics (individuals’ job roles, seniority, contact information, etc.).
5. CRM data (past interactions with your sales and marketing team, won and lost deals, former champions, etc.).

This way, your reps get a clear overview of:

• Who your potential leads are.
• How well they fit into your ICP.
• The information and details necessary to tailor their outreach for optimal results.

Check out our product walkthrough to learn more about Warmly’s features in use:

‎

Feature #2: Reveals comprehensive intent data

Whereas Leadinfo reveals only first-party intent, Warmly delivers a 360-degree view of your leads’ intent levels.

The platform tracks first-, second-, and third-party intent signals and translates them into actionable insights.

Here are the intent data types Warmly tracks, collects, and aggregates in its dashboard:

1. First-party intent: This includes intent signals leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
2. Second-party signals: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
3. Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

Why is this so important?

Well, having all intent data for every identified lead provides your reps with a complete understanding of how likely a particular lead is to convert right now.

As a result, they will be able to identify the hottest ones immediately and prioritize them in their efforts and strategies.

This way, you’ll never have to worry about missing a high-value opportunity again.

Speaking of which, Warmly’s sales workflows also help with this, so let’s give them a closer look next.

Feature #3: Versatile sales automation

No matter how diligent and attentive your reps are, chances are that some quality leads will fall through the cracks.

Warmly’s advanced automation features prevent that from happening, ensuring that each high-intent lead will be properly engaged and pushed further down the funnel.

There are several features you can use to set up various sales workflows.

Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences. 

It’s highly configurable, allowing you to set up everything in alignment with your goals and requirements, including letting you:

• Specify the trigger that sets the whole automated sequence in motion (e.g., a visitor matching your ICP lands on your website).
• Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
• Set the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

Try it yourself 👇or watch it in action. 

Secondly, there’s the AI Chat, Warmly’s AI-powered chatbot.

AI Chat can handle a wide range of actions, including:

• Automatically engaging and qualifying leads.
• Offering relevant collaterals.
• Answering questions.
• Booking meetings, etc.

The best part is that the chatbot is powered by advanced AI, which is highly trainable and customizable. Thus, you can perfectly tailor it to your brand style.

At the same time, every interaction Warmly’s Chatbot has with your leads is guaranteed to be contextual, relevant, and human-like. 

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

This significantly reduces the time to lead, boosting your chances of getting more successful conversions in no time.

Feature #4: Live lead engagement

Warmly’s Live Video Chat feature lets you hop on a call with leads while they’re still on your website without ever leaving the platform.

To access this feature, go to the “Warm Calls” section of Warmly’s dashboard. There, you can see all the identified visitors surfing your website right now and monitor their web sessions in real-time.

Once your SDRs detect high-intent leads based on their interactions and/or good fit into your ICP profile, they can simply initiate a video call from Warmly and do what they do best - close deals.

Note: The Live Video Chat feature is available only on Warmly’s Enterprise plan.

Try it out here:

Pricing

Warmly offers a free forever plan that allows you to identify up to 500 companies and individuals visiting your website per month.

In addition to that, you can set up ICP filters to quickly identify high-quality leads and automate basic lead routing.

If you need more, there are four tiers to choose from:

1. Micro: Starts at $499/mo when billed monthly or $4,000 when billed annually, includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
2. Starter: Starts at $15,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
3. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
4. Enterprise: Custom pricing, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest leads are right now.

❌ Warm calling feature is available only on the Enterprise plan.

2. ZoomInfo

Best for: Comprehensive sales management and automation.

ZoomInfo is a popular sales platform that combines a massive B2B database with a wide range of sales management features.

This makes it a powerful Leadinfo alternative for large companies looking to handle all sales processes from a single point of control.

Who is it for?

Enterprises that need access to an extensive B2B prospecting database paired with comprehensive sales automation and management functionalities.

Top features 

• Identifies companies visiting your website and reveals essential B2B information on them.
• Massive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
• AI-powered ICP search and optimization helps you create more precise ICP profiles and find the accounts that match them in ZoomInfo’s extensive database.

Pricing 

ZoomInfo has three separate plans for Sales, Marketing, and Talent teams.

However, ZoomInfo doesn’t disclose prices for either, so you’ll have to contact its sales team for a custom quote.

The price will be primarily based on:

• Features and functionality.
• Number of licenses.
• Credit usage.

Pros & Cons

✅ Features that enable more precise ad targeting and retargeting.

✅ Wide range of sales engagement options, from web chats and forms to automated outreach sequences.

✅ Strong coverage of B2B data for North American businesses.

❌ One of the most expensive solutions on the market.

❌ Limited intent data.

3. 6sense

Best for: Detecting heating accounts on your website.

6sense is an intent-driven ABM platform. This means it leverages intent signals to help you identify and prioritize surging accounts from the get-go.

The granular intent data it collects makes it a solid Leadinfo alternative for teams looking to better target and optimize their lead generation and outreach tactics.

Who is it for?

6sense is best suited for ABM teams of all sizes.

Top features 

• It collects intent signals from multiple sources (the platform claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns, helping you identify leads most likely to convert now.
• Has over 80 segmentation filters, enabling you to create dynamic audience segments based on firmographics, engagement data, and intent signals.
• AI email agents put personalized email creation on autopilot.

Pricing

6sense has a free plan that provides:

• 50 credits/month.
• Buyer Discovery.
• Contact & Company Data.
• Alerts.
• List Management.
• Chrome Extension.

If you need more, you can upgrade to one of three plans:

Team: Includes everything in Free plus:

• Technographics
• Psychographics
• Web, CRM, and SEP Apps
• Add to CRM/SEP
• Dashboards

Growth: Everything in Team plus:

• 6sense Intent (Keywords)
• 3rd Party Intent
• Corporate Hierarchy
• Prioritization Dashboards

Enterprise: Everything in Growth plus:

• Predictive AI Model
• AI Recommended Actions
• CRM & MAP Activity

6sense doesn’t disclose prices on its website, so you’ll have to contact its sales for more details.

However, Vendr provides some helpful insights into 6sense’s pricing policy, noting that the average 6Sense contract value is a staggering $123,711.

Pros & Cons

✅ Has advertising capabilities, letting you build targeting and retargeting campaigns based on its intent data.

✅ Insightful and actionable data.

✅ Intuitive interface.

❌ Costly.

❌ Doesn’t identify individual stakeholders visiting your website.

4. Visitor Queue

Best for: Real-time website personalization.

Visitor Queue is a UK-based website traffic tracking tool with website personalization capabilities.

It’s a solid Leadinfo alternative if you want to kill two birds with one stone at a pretty reasonable price.

Who is it for?

Businesses that primarily rely on their website content for conversions.

Top features 

• Identifies companies visiting your website and reveals essential contact and B2B data.
• Customizable filters let you easily segment and categorize leads and hide those that don’t match your ICP.
• Lets you personalize your website in real-time for individual leads and segments based on the criteria you define.

Pricing

Visitor Queue has as many as 11 pricing plans based on the number of unique companies captured per month:

▶️ 100 companies - $39/mo.

▶️ 300 companies - $89/mo.

▶️ 500 companies - $109/mo.

▶️ 1,000 companies - $189/mo.

▶️ 2,000 companies - $299/mo.

▶️ 5,000 companies - $469/mo.

▶️ 10,000 companies - $749/mo.

▶️ 15,000 companies - $989/mo.

▶️ 20,000 companies - $1,249/mo.

▶️ 30,000 companies - $1,799/mo.

▶️ 40,000 companies - $2,299/mo.

It also has a 14-day free trial.

Pros & Cons

✅ Unlimited users and websites on each plan.

✅ Lets you deliver personalized content for leads on your website.

✅ Has options for sending emails to warm leads directly from the platform.

❌ Limited visitor data, only basic contact details.

❌ Issues with integrations.

5. Koala

Best for: Revealing website intent and tracking product usage metrics.

Koala is a comprehensive sales platform that identifies website visitors, reveals their intent, and tracks product usage. Its insights can be used to automate essential sales workflows.

It’s a good Leadinfo alternative if you need more granular intent data paired with product usage information to create more cross-selling and upselling opportunities.

Who is it for?

Marketing teams looking to enhance their lead generation efforts, as well as PLG teams that want to boost product adoption and generate new sales opportunities.

Top features 

• Automated ICP scoring based on your historical data and newly won deals.
• AI-powered Content Reports analyze intent and content that leads to conversion, automatically suggesting new custom signals for your business.
• Automated CRM syncing and enrichment to reduce your reps' manual workload.

Pricing 

Koala has a free forever plan that lets you onboard up to three users and provides:

• 5k Clearbit reveal credits/mo.
• 250 account limit.
• 250 Slack alerts/mo.
• Standard integrations.
• Prospector.

If you need more, you can subscribe to one of two paid options:

1. Growth: Starting from $1,000/mo, includes everything in Free, plus 10k Clearbit reveal credits/mo, custom AI agents, unlimited accounts and Slack alerts.
2. Business: Custom pricing, includes everything in Growth, plus custom number of users, custom Clearbit limits, lead scoring, content reports, automations, etc.

Pros & Cons

✅ Tracks product usage and translates it into actionable insights.

✅ Automated lead scoring.

✅ Automated outbound messages let you streamline outreach.

❌ Unintuitive interface.

❌ No live lead engagement features.

6. Albacross

Best for: Identifying EU-based B2B website visitors.

Albacross is a website visit identification platform primarily geared toward the EU market.

It provides a solid range of features for its price, making it a more cost-efficient alternative to Leadinfo.

Who is it for?

Albacross is best suited for small to mid-sized businesses whose target market is predominantly EU.

Top features 

• Identifies companies visiting your website with solid accuracy rates and enriches them with B2B, first-party intent, and limited third-party intent data.
• Auto segmentation based on built-in and custom filters.
• Automated alerts notify your reps when a lead takes a relevant action, enabling them to react promptly.

Pricing 

Albacross has three pricing plans:

1. Starter: Starting at €99/user/mo, includes 25 high-intent on-site leads revealed, 150 verified emails, AI-powered segmentation and ICP recommendations, etc.
2. Professional: Starting at €159/user/mo, everything in Starter, plus 40 high intent leads and 250 verified emails, 5/week off-site buying signals, no limit on automated sequences, etc.
3. Organization: Starting at €199/user/mo, everything in Professional, plus 50 high intent leads and 400 verified emails, 10/week off-site buying signals, advanced security settings, etc.

There’s also a 14-day free trial to try Albacross’s functionalities before subscribing.

Pros & Cons

✅ Fully GDPR-compliant.

✅ User-friendly.

✅ Tracks an unlimited number of visitors on each plan.

❌ Reveals only company visitors.

❌ Very limited intent data.

7. Salespanel

Best for: Capturing and automatically qualifying website leads.

Salespanel is a marketing analytics and lead generation platform designed to help businesses effectively identify, track, and qualify leads.

It’s a solid Leadinfo alternative if you’re looking for a more precise lead qualification tool.

Who is it for?

Smaller businesses with basic website visitor identification and lead scoring needs.

Top features 

• Customer journey tracking collects touchpoints and signals your leads leave across channels, including web forms, landing pages, live chats, and email campaigns. This helps you understand their stage and adjust your approach accordingly.
• Rule-based lead scoring workflows to prioritize leads, ensuring that sales teams focus on prospects with the highest potential.
• Dynamic lead segmentation allows users to categorize leads based on individual, firmographic, demographic, and behavioral attributes.

Pricing

Salespanel has an interesting pricing structure.

Namely, it has three plans, two of which have the same starting price:

1. Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
2. Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
3. Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.

The key difference between the first two tiers is the number of website visitors you can identify and essential features like Deep Tracking and real-time lead scoring, which are available only on the Account Reveal plan.

There’s also a 14-day free trial for the first two packages.

Note: All plans are annual.

Pros & Cons

✅ Comprehensive analytics tools.

✅ Easy setup and user-friendly interface.

✅ Robust integrations.

❌ The costs can easily add up, given the caps and limitations in the essential packages.

❌ Annual plans only.

8. Dealfront

Best for: GDPR-compliant B2B prospecting and lead generation.

Dealfront is a B2B sales intelligence and website visitor identification platform created by merging Echobot and Leadfeeder.

It holds data on millions of EU-based B2B contacts, making it an excellent Leadinfo alternative if primarily focused on the EU market.

Who is it for?

Enterprises whose target market is located in the EU.

Top features 

• Identifies companies visiting your website and delivers on-site intent insights.
• Extensive GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
• Browser extension for finding relevant B2B data on the go.

Pricing 

Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.

Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.

Regarding website visitor identification, there’s a limited free plan that allows you to identify up to 100 monthly website visitors but excludes all other Dealfront features.

This means you won’t get any other data on the companies visiting your website, not even essential contact details.

The paid plan starts at €165 per month, with the final price depending on the number of identified companies.

The website visitor identification plan has a 14-day free trial.

Note: Subscriptions are priced per website. So, if you want to track and identify visitors on multiple websites, you’ll have to pay separately for each.

Pros & Cons

✅ GDPR-compliant data.

✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).

✅ Robust CRM integrations.

❌ Limited website traffic deanonymization, as it can identify only companies and even those with a low accuracy level.

❌ Focused on the European market, with a particular emphasis on the DACH region, with other regions being underrepresented. 

9. Factors.ai

Best for: In-depth marketing attribution.

Factors.ai is an AI-driven marketing analytics platform that empowers businesses to enhance their sales pipelines by capturing and analyzing cross-channel intent signals.

It’s a good Leadinfo alternative if you want to identify website visitors and track their engagement with your marketing efforts.

Who is it for?

Factors.ai is a good choice for marketing teams of all sizes using account-based marketing or high-touch sales models.

Top features 

• Multi-touch attribution, including LinkedIn ad campaign attribution and retargeting, content attribution, and even offline event analytics, provides users with a complete picture of their marketing campaigns’ performance and directs them toward warm leads.
• Funnel analysis maps out the entire customer journey and lets you track how leads progress through the pipeline, identify touchpoints, and detect bottlenecks.
• Tools for segmenting, scoring, and analyzing high-intent accounts.

Pricing 

Factors.ai has a free forever plan that lets you identify up to 200 companies visiting your website per month.

It also provides customer journey timelines, starter GTM dashboards, up to 5 segments and 20 custom reports.

If you need access to more versatile features, there are three paid plans to choose from:

1. Basic: $549/mo, which includes 5 seats, 3000 identified companies, advanced GTM dashboards, advanced website analytics, custom metrics and KPIs, and more.
2. Growth: $1,299/mo, includes up to 10 seats, 8000 identified companies, LinkedIn attribution, ABM analytics, account scoring, etc.
3. Enterprise: Custom pricing, up to 25 seats, custom number of identified companies, multi-touch attribution (campaigns, content, offline events & more), up to 15 alerts on Slack / MS Teams, etc.

Pros & Cons

✅ Automatic lead scoring and qualification.

✅ Robust integrations.

✅ Intuitive interface.

❌ Issues with capturing and accurately identifying website leads.

❌ Multi-touch attribution is available only on its top pricing tier.

10. Common Room

Best for: Capturing buying signals across sources and translating them into actionable insights.

Common Room is a customer intelligence platform designed to help GTM teams capture and analyze buying signals, identify key stakeholders, and automate engagement to drive revenue growth.

It’s a highly customizable and very flexible platform, which makes it a good Leadinfo alternative if you need a solution you can easily adjust to your unique needs.

Who is it for?

Account-based and product-led sales teams that need granular insights collected from multiple touchpoints.

Top features 

• AI-driven engine that captures buying signals anywhere on the web, summarizes them into comprehensive lead profiles, and auto-surfaces accounts that best match your ICP.
• Person 360 provides a unified, 360-degree view of each individual and associated account by consolidating data from various touchpoints, offering insights into a person's role, engagement history, and interactions.
• Automation tools and an AI assistant named RoomieAI to streamline workflows.

Pricing

Common Room has three pricing tiers:

1. Starter: Starting at $999/mo, includes 2 seats, up to 35k contacts, unlimited alerts, workflows, and segments.
2. Team: Starting at $1,999/mo, includes 3 seats, up to 100k contacts, and everything in Starter.
3. Enterprise: Custom price, up to 10 seats, 200k contacts included, all integrations, and everything in Team.

All plans are annual only.

Pros & Cons

✅ Options for setting up automated workflows.

✅ Tracks intent signals across the web.

✅ User-friendly interface.

❌ Annual billing only.

❌ Learning curve.

Identify Your Warmest Leads with Warmly

So, which of these Leadinfo alternatives is the best for you?

Each will surely get the job done - after all, that’s how they made the list in the first place.

However, some offer more nuanced capabilities for detecting leads most likely to convert right now, such as Warmly.

With it, your SDRs will understand at a glance who your hottest leads are and engage them while their interest is at its peak, increasing conversions across levels.

Don’t believe me?

Sign up for Warmly’s free plan and start filling your sales pipeline with warm leads today.

Or, book a personalized demo with our team to see all of Warmly’s capabilities in action.

Read More

• ZoomInfo Review: Learn more about one of Warmly’s top competitors, ZoomInfo, and what functionality the platform offers.
• Cognism Review: Check out my review of Cognism, which is a direct competitor of platforms like Clay and Apollo.
• Leadfeeder Review: Learn more about Leadfeeder’s pricing structure, features, customer support, and data quality.
• 6sense Review: Check out our review of 6sense, going over its features, data quality, and integrations.
• Best B2B Data Providers: Find the optimal B2B data platform for your use case.
• Best Lead Intelligence Software: Find the best platform for gaining critical insight into your leads.
• Best GTM Tools: Optimize your GTM strategy with some of the best GTM software on the market today.
• Best Sales Intelligence Tools: Look beyond popular options like Apollo and Zoominfo to find the optimal solution for your use case.

Are you wondering if Clay’s pricing works for your organization’s budget and if the tool has a good value for money?

In this article, I’ll review Clay’s pricing model, credit system, and Enterprise pricing to help you make an informed decision.

➡️ At the end of this article, I’ll introduce you to an alternative to Clay that offers real-time intent detection and visitor de-anonymization.

Clay Pricing Plans Overview

Clay has a free forever plan that provides 100 monthly search credits and limited access to its features.

If you need more credits and features, you can choose from 4 pricing tiers:

• Starter: $134/month when billed annually for 24,000 credits/year, which adds up to 5,000 searches per month of people and companies, access to phone number enrichments and the ability to use your own API keys.
• Explorer: $314/month when billed annually for 120,000 credits/year, which adds up to 10,000 company searches per month, webhooks and email sequencing integrations.
• Pro: $720/month when billed annually for 600,000 credits/year, which adds up to 25,000 company searches per month and access to CRM integrations.
• Enterprise: Custom pricing for a custom amount of credits for up to 50,000 company searches per month and AI prompting support.

➡️ You can try Clay with a 14-day free trial of its Pro plan with no CC required.

Let’s go over each one of Clay’s paid plans in more detail: 👇

What Are Clay Credits?

Clay credits are the platform’s currency that you’ll be spending to reveal prospect data and perform actions in the platform.

I found that the cost varies depending on the data provider (e.g., 13 credits for Selligence) and the data point in question (e.g., 2 credits for finding a mobile number).

Clay’s Free Plan

Clay offers a free plan that lets you access its platform at no cost with unlimited users.

Clay’s free plan gives you access to:

• 100 credits per month.
• Up to 100 people and company searches.
• AI/Claygent.
• Rollover credits to the following year.
• Access to 100+ integration providers.
• Clay’s Chrome extensions.

Drawback – Steep Learning Curve

According to users of the platform, it can take you weeks to fully understand how to use Clay’s capabilities.

‘’It's not the easiest tool to use, to be fair. Over the months they've evolved but at least in my memory when I started it took me weeks to understand what's what.’’ – G2 Review.

Clay’s Starter Plan

Clay’s Starter plan starts at $134/month when billed annually or $149/month when billed monthly and adds access to more credits.

Clay’s Starter plan gives you access to everything in the Free tier, plus:

• 2,000 credits per month.
• Up to 5,000 people and company searches.
• Phone number enrichments.
• The ability to use your own API keys.

Drawback – Not Easy To Integrate With CRM & LinkedIn

One of Clay’s drawbacks is that small businesses on the lower-paid plans cannot sync with their CRM and LinkedIn – as CRM integrations are not on Clay’s Starter plan.

‘’Nothing I dislike, but I wish it was easier to integrate with my CRM and LinkedIn.’’ – G2 Review.

Clay’s Explorer Plan

Clay’s Explorer plan starts from $314/month when billed annually and $349/month when billed monthly and adds more credits and integrations.

Clay’s Explorer plan gives you access to everything in the Starter tier, plus:

• 10,000 credits per month.
• Up to 10,000 people and company searches.
• The ability to integrate with any HTTP API.
• Access to Clay’s webhooks.
• Access to email sequencing integrations.
• The ability to exclude people/company filters.

Drawback - The Platform Can Get Expensive

As we enter through more functionality of the platform, you can expect to be spending plenty of credits – especially if you don’t know how to use Clay’s APIs and integrations.

‘’It can get very expensive if you don't know how to use it with API's and integrations. Creating the correct waterfall and using the correct APIs can make it a game changer for your outbound.’’ – G2 Review.

Clay’s Pro Plan

Clay’s Pro plan starts at $720/month when billed annually and $800/month when billed annually and adds CRM integrations.

Clay’s Pro plan gives you access to everything in the Explorer tier, plus:

• 50,000 credits per month.
• Up to 25,000 people and company searches.
• CRM integrations for seamless data sync.

Drawback – Burning Credits Can Be Quick

Even at the Pro tier, customers of the platform mention that burning through the credits can be quick.

This is especially the case when you’re pulling information from a lot of different data sources.

‘’I think it would be that it can in some cases be quite easy to burn a lot of credits quickly without realizing it. Especially if you're pulling in a ton of different data sources. With that in mind, it could be helpful to have 'credit estimates' or 'maximum credit usage' for a given run to help mitigate that.’’ – G2 Review.

Clay’s Enterprise Plan

Clay’s Enterprise plan has custom pricing for a custom amount of credits and adds more support.

Clay’s Enterprise plan gives you access to everything in the Pro tier, plus:

• Custom credits per month.
• Up to 50,000 people and company searches.
• Unlimited rows of data.
• 40 action columns per table.
• AI prompting support.
• Data engineering with Snowflake.
• Dedicated Slack support.
• Credit reporting analytics to keep track of your credit spending.
• SSO for improved security.

How Much Does Clay’s Enterprise Plan Actually Cost?

According to 3rd party data from Vendr, the median contract value of Clay’s Enterprise plan is $30,400/year based on data from 19 purchases with the highest reported price going for $154,000/year.

Looking For An Alternative To Clay To Close More Leads?

As some users are not satisfied with Clay’s pricing structure, steep learning curve, and integrations, I wanted to introduce an alternative to Clay for GTM teams – Warmly (that’s us).

Warmly provides you with the most accurate, real-time, person-level de-anonymization data and signal tracking to help you identify your warmest leads and reach out to them immediately.

I believe that the actual golden opportunities lie in intent data—the ability of your systems to tell you when people are interested in your company and why.‎

Our signal-based revenue orchestration platform enables sales, marketing, and GTM teams to:

• Capture buyer interest in real-time.
• Gain quality insights into prospective customers, allowing reps to tailor their strategies accordingly.
• Engage them while they’re still hot and successfully convert them.

It’s the best option for companies looking to combine intent and action data to drive sales.

Let’s take a look at Warmly’s features that make it the best Clay alternative on the market: ⤵️

1. Reveal Website Intent

Similarly to Clay, Warmly identifies your website visitors.

However, unlike Clay, Warmly can identify both companies and the individual profiles that are browsing your website.

As a result, your reps can focus their efforts on the right stakeholders from the get-go.

With Warmly, you’ll get another ace up your sleeve.

Once it identifies website visitors, the platform proceeds to enrich each visitor with:

• B2B data (email address, company name, phone number, industry, size, technographic, etc.).
• First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
• Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).

This combination of first- and third-party intent data enables you to identify the leads that are most likely to buy right now as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.

Your sales reps will be able to recognize who your hottest leads are right now and design tailored strategies for reaching out to them.

Check out our product walkthrough to learn more about Warmly’s features in use:

‎

Why Is Intent Data Important?

Trying to sell a water bottle to someone who just walked out of their office isn’t the same as selling a water bottle to a runner who just finished a workout.

Understanding intent signals and recognizing them in time lets you:

• Qualify and score leads with greater precision and easily identify the hottest leads.
• Reach out when their interest level is at its peak.
• Create a hyper-personalized approach for each lead based on the contextual insights you have at hand, like which pages they visited, what they searched for, etc. 

This helped Behavioral Signals shorten its sales cycle by 50-90% and source nearly $7M in its pipeline.

Platforms that omit intent data from their offering slow your lead generation efforts from the get-go, leaving you without one of the most powerful weapons in sales reps’ arsenals.

2. Streamline Sales Engagement Processes

Warmly’s automation features are by far one of the things most customers love about the platform.

Warmly uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.

It provides several automation features, including:

Orchestrator, which lets you automate email and LinkedIn outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:

• The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
• Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
• The course that the workflow should take (send a contextual email, a personalized LinkedIn DM, or a LinkedIn connection request).

This capability improves time-to-lead, while SDRs can take over ones that respond and provide a personalized experience.

The AI-powered prospector prevents quality leads from falling through the cracks simply because you didn’t have a sales rep on hand.

Try it yourself 👇or watch it in action. 

💡Note: You will need to be on one of Warmly’s paid plans to gain access to AI Prospector. For ARC, the ROI was 200% over 6 months. 

AI Chat, which is an AI-driven chatbot that can be trained to:

• Qualify leads.
• Answer their questions.
• Book meetings.
• Offer relevant collaterals.
• Engage leads.

Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.

The combination of these automation features ensures that:

• Every high-value lead will be engaged.
• Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.

3. Live Video Chat

Engaging your leads while they’re still hot can make the difference between a successfully closed deal and an opportunity that is forever lost.

With Warmly, you won’t have to worry about that, as its Live Video Chat feature lets you engage leads while they’re still visiting your website.

In the “Warm Calls” section of Warmly’s dashboard, your sales team can see who’s visiting your website right now and monitor their session in real-time.

Once you detect a high-intent lead based on Warmly’s insights or a visitor matching your ICP, you can engage them in a video chat immediately.

Alternatively, you can rely on automated lead routing to notify reps whenever a high-value lead ends on your website. 

This allows you to monitor their website interactions and hop on a call when they assess the time is right.

Try it out here:

4. A B2B Prospect Database: Coldly

Warmly lets you access Coldly, which is a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your sales reps need to make initial contact, including:

• Validated emails.
• Phone numbers.
• LinkedIn profiles.

Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.

Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.

This way, your team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.

Warmly’s Pricing

Similar to Clay, Warmly offers a free plan to get started with the platform and a monthly paid plan that is good for small businesses.

Warmly’s free plan lets you:

• Identify up to 500 people and companies visiting your website per month.
• Pinpoint leads that fit your ICP.
• Set up automated lead routing via Slack notifications.

If you need more, there are four paid plans to choose from:

• Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
• Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
• Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
• Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Next Step: De-Anonymize Your Visitors & Reach Out To Them With Warmly

Clay starts off as an affordable sales intelligence platform but its costs can quickly scale up, especially when you’re new to the platform and don’t know how to use up its credits efficiently.

Warmly offers a more cost-effective option across all tiers. Your brand will get more credits, more signals, and better data at a lower annual cost.

If you’re looking for a revenue orchestration platform that offers:

• A way to instantly engage with your highest intent leads with Warmly’s AI chat.
• A platform that works in real-time and can automatically notify the right salesperson as soon as an ICP lead shows buying intent so they can act immediately.
• The ability to create a human-to-human connection with any high-intent web visitor through video chat right on your site.
• The ability to send leads to the right salesperson automatically and notify them via Slack with a high-intent lead is active on your website.
• A free email and LinkedIn database that comes with a <1% bounce rate.
• A Bombora integration that lets you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand and get in front of them before your competitors do.

Then you can start with Warmly for free.

Read More

• ZoomInfo Review: Learn more about one of Warmly’s top competitors, ZoomInfo, and what functionality it offers.
• Cognism Review: Check out our review of Cognism, which is a direct competitor of platforms like Clay and Apollo.
• Leadfeeder Review: Learn more about Leadfeeder’s pricing structure, features, customer support, and data quality.
• 6sense Review: Check out our review of 6sense, going over its features, data quality, and integrations.
• Best B2B Data Providers: Find the optimal B2B data platform for your use case.
• Best Lead Intelligence Software: Find the best platform for gaining critical insight into your leads.
• Best GTM Tools: Optimize your GTM strategy with some of the best GTM software on the market today.
• Best Sales Intelligence Tools: Look beyond popular options like Apollo and ZoomInfo to find the optimal solution for your use case.

Are you wondering if Cognism is the right sales intelligence platform for your sales and marketing team?

In this detailed Cognism review, I’ll analyze the platform's features, usability, data quality, integrations, and even customer support to help you make an informed decision.

TL;DR

• Range of features: 9/10. Cognism provides a comprehensive range of features, including access to a large B2B database with validated emails and phone numbers, 3rd party intent data, and AI-powered sales prospector.
• User interface and usability: 8/10. The platform offers an easy-to-use and intuitive interface, but beginners might experience a slight learning curve in the beginning.
• Data quality: 8/10. Despite Cognism’s high accuracy in the US market, the platform struggles to provide its users with good data accuracy in the APAC and Asian markets. There are also some complaints about inaccurate or outdated contact information.
• Integrations: 7/10. The platform does not reveal its full range of integrations, but customers are happy with how easy it is to set up the integrations.
• Customer support: 8/10. Cognism provides its customers with good customer service – but the platform does not disclose what customer support and customer success is included in their paid tiers.
• Pricing model: 6/10. Plenty of users agree that Cognism’s pricing structure is high in comparison to alternatives and constantly try to upsell them more features. The platform also lacks a free plan.

Average rating: 7.6/10.

Cognism Overview

Cognism is a B2B sales intelligence platform for sales, marketing, and RevOps teams looking for quality data in EMEA, US, and APAC regions. 

The goal of the platform is to provide you with mobile phone numbers and B2B emails of ICP-fit prospects.

The platform has gained recognition for its massive B2B contact database, especially its ‘’Diamond’’ contact data and intent data.

I think of Cognism as an excellent option for medium-sized and large enterprises looking for vast B2B databases in a variety of industries.

💡 Since the aim of this article is to review Cognism in great detail, I’ll be giving my unbiased ratings on the platform’s features, user interface, data quality, integrations, and customer support.

Let’s dive deeper into the platform’s sales features: 👇

Cognism’s Core Features

Validated Emails & Verified Phone Numbers For Prospects

Cognism lets you get access to validated emails and verified phone numbers for your key prospects.

The platform boasts a comprehensive worldwide coverage across EMEA, NAM, and APAC regions with access to validated emails and what they call, ‘’the largest mobile dataset in the market.’’

The way it works is that the platform has an advanced data quality engine that combines AI and human verification to ensure information accuracy.

Cognism’s data is compliant with international privacy regulations, such as GDPR and CCPA – which is why you’ll see ‘’Do-Not-Call’’ on some of the prospects.

Intent Data

Cognism lets you access 3rd party intent data of people actively searching for a solution like yours – enriched with the most up-to-date and complete contact data.

The platform has partnered with Bombora, a leader in 3rd party intent data, to provide you with valuable insights into buyer behaviour and prospect’s readiness to purchase.

You and your team will be able to prioritize and personalize your outreach to accounts that are already in the market for your solution.

This way, you can capture warm opportunities earlier in their buying journey while they’re still evaluating different competitors and options.

Revenue Operations

Cognism lets you power up your revenue operations engine with data enrichment, territory planning, lead scoring, and sales empowerment features. 

The platform offers revenue teams:

• Data enrichment with both scheduled and instant data enrichment options to help you maintain up-to-date and accurate CRM data.
• Territory planning functionality, which helps you calculate your total addressable market (TAM).
• Lead scoring with populated missing values in your database.

AI-Powered Sales Prospecting

Cognism lets you use its AI-powered sales prospector to type or speak your search directly into the search bar and get a list of ICP-fit accounts.

The Prospects leverages AI to help you quickly identify and connect with ideal customers through enriched contact data.

According to Cognism’s estimations, its AI-powered search cuts prospecting time by 74% since it allows its clients to find leads faster through text input.

Rating: 9/10.

Cognism offers a comprehensive range of features for sales prospecting with its 3rd party intent data insights and best-in-class lead information.

The users of the platform are particularly satisfied with its B2B contact database, which includes detailed company and individual profiles that let them easily find decision-makers.

‘’Cognism is an outstanding platform for sales and marketing professionals looking to streamline lead generation and enhance prospecting efforts. One of its best features is its vast and accurate B2B contact database, which includes detailed company and individual profiles, enabling users to quickly identify and reach out to decision-makers. This is particularly useful for companies looking to target specific industries or regions.’’ - G2 Review.

Cognism’s User Interface: Is It Easy To Use?

Cognism’s user interface is how I expected it to be:

There are a large number of filters in their database that you can look through to find your ideal prospects.

Source.

➡️ You can also manually include and exclude keywords, which is particularly useful for finding niche industries, such as ‘’B2B construction’’ – a nice touch from them.

When it comes to getting your lead information, you can build lead lists and then directly export them to your database with the tool’s CRM integrations.

Rating: 8/10.

Cognism offers an intuitive database of B2B prospects that lets you easily build a lead list and then export it to your CRM.

However, if you’re a beginner to sales intelligence and lead database tools, you might experience a slight learning curve.

‘’Learning curve for beginners.’’ - G2 Review.

Cognism’s Data Quality

Cognism offers a large database of verified contact-level data – but how accurate is that data exactly?

According to Cognism, the platform’s data comes from various sources, including public records, partnerships, and proprietary methods.

When I opened Cognism’s G2 review, I saw that the top 5 cons listed for the platform were related to inaccurate data, outdated information, and incorrect phone numbers.

When I scrolled down to see the opinions of verified users of the platform, I noticed that plenty of them noted that Cognism’s data can be inaccurate with false numbers.

‘’Occasionally, the data provided is inaccurate with false numbers. Although this is only a very small percentage of data gathered.’’ – G2 Review.

However, users do claim that this is not the norm and only a small percentage of the data is inaccurate.

Apparently, Cognism also struggles with finding data related to specific verticals, according to an Enterprise customer of the tool.

‘’It does not cover every industry and can have some wrong companies in certain industries.’’ – G2 Review.

The same goes for businesses looking to expand to regions beyond NAM and AMEA, as customers of the tool report issues with finding Asian-based contacts in particular.

‘’I would say the thing that I somewhat dislike are the cases in which the Chrome extension cannot get information details from some of the LinkedIn leads, especially from countries in Asia more specifically.’’ – G2 Review.

Rating: 8/10.

Cognism offers a comprehensive contact-level database with additional 3rd party intent signals.

Even though there are complaints about data inaccuracy, it’s expected that some of the data can be outdated.

After all, you’re not collecting and using first-party data; you’re using their third-party data, which means that it’s inevitable some of the data will be outdated – similar to tools like Apollo.

Cognism’s Integrations

Cognism does not disclose its complete range of integrations.

From what I was able to see on their platform, the platform offers a good range of CRM integrations with tools like Salesforce, Pipedrive, and HubSpot.

The software also integrates with outreach tools, such as Outreach and Salesloft.

Rating: 7/10.

Even though Cognism does not reveal its range of native integrations, I’m still willing to give it a good rating because customers of the tool note how easy it is to integrate Cognism to build automated workflows.

‘’The seamless integration with CRM tools and the automated workflows have significantly increased our outreach efficiency. It’s a powerful tool for any sales team looking to scale and drive results.’’ - G2 Review.

Cognism’s Customer Support

Cognism also does not disclose what kind of customer support it provides to its customers.

Despite this, I was able to gauge the level of support the platform provides its users from G2 reviews.

The common opinion is that Cognism provides excellent customer support to its customers in case they have questions or concerns about the tool.

‘’The exceptional customer support was the cherry on top, ensuring a smooth and efficient experience.’’ – G2 Review.

Moreover, users go on to claim that they’ve had enablement sessions with Cognism’s team to ensure that they are using the platform to its potential.

‘’Their customer support is fantastic, too! They’re always so friendly and quick to help if you have any questions or need advice. We've had some great enablement sessions which have allowed us to make the best use of the platform.’’ - G2 Review.

Rating: 8/10.

Even though Cognism does not disclose what customer service you can expect, users of the platform are satisfied with the level of support provided – with very few exceptions.

Cognism’s Pricing Model: Does It Provide A Good Value For Money?

While Cognism offers custom pricing plans for your business needs, the customization is done on top of its two core packages: Platinum and Diamond.

In our detailed Cognism pricing guide, we were able to uncover the following pricing information:

• The Platinum Tier offers essential features and is under a price bracket of $1,500 to $10,000 annually.
• The Diamond Tier is priced between $2,550 and $25,000 per annum and comes with advanced features and AI capabilities.

Both plans offer huge pricing flexibility, making Cognism ideal for companies with a mid-sized team to an enterprise organization.

There’s also a reported one-time platform fee that costs a few thousand dollars.

Rating: 6/10.

When it comes to sales intelligence platforms, Cognism is definitely on the more expensive side.

The platform’s pricing structure might not be within the budget of small businesses or freelancers looking for accurate B2B data.

Since Cognism does not disclose specific pricing publicly, budgeting is also becoming challenging for users. 

All we know for now is that it has a one-time platform fee ranging thousands of dollars, plus the per-user pricing model increases team usage significantly.

How Does Cognism Compare To Alternatives On The Market?

You can look at our in-depth Apollo review to learn more about one of Cognism’s top competitors.

What Are Customers Saying About Cognism?

Throughout this article, I’ve been showing you a glimpse of some of the users’ opinions on Cognism – but let’s dive a bit deeper.

TL;DR: 

What users love about Cognism:

• The majority of the B2B prospect data is accurate and GDPR-compliant.
• Good real-time data enrichment.
• Seamless CRM integrations.
• User-friendly interface.

‘’What I like best about Cognism is its accurate and GDPR-compliant B2B contact data, which makes prospecting much more efficient. The platform’s real-time data enrichment ensures that sales and marketing teams have up-to-date information, improving outreach success rates. Additionally, its seamless CRM integrations and user-friendly interface make it easy to navigate and incorporate into existing workflows, saving time and increasing productivity.’’ – G2 Review.

‘’Cognism is a key piece in helping conduct new business expansion and growth plans but also drilling down into contacts that we identify with high intent and are likely to engage with our products and services. The interface is easy to navigate (the AI search piece reduces the admin in locating information), and the integration piece (along with creating 'lists') makes it easy to pull data out - and fast.’’ – G2 Review.

Common complaints about Cognism:

• The pricing structure is not affordable for smaller businesses. Some of the features will require an additional budget to access, and there are continuous upsells.
• Limited coverage in some regions, including APAC and Asia.
• Contact information can be outdated, missing or inaccurate.

‘’Continuous upsells. Initially, you get access to the platform for around €4-5k, depending on your negotiation skills. Then, while you browse, things are alright & good/easy to use. But if you want to start exporting information, which you've already paid for a ton, into list and then push these lists to some mailing software, then you have to purchase additional export credits. Terrible, as there are continuous hidden upsells in the platform. I paid €4.5k for access, and if I want to export 1.5k contacts, I have to pay an additional €2k just to earn export credits. As ridiculous as it seems, that's the reality.’’ – G2 Review.

Verdict: Is Cognism Really Worth It?

So far, I've rated Cognism:

• Range of features: 9/10.
• User interface and usability: 8/10.
• Data quality: 8/10.
• Integrations: 7/10.
• Customer support: 8/10.
• Pricing model: 6/10.

Which gives Cognism an average rating of 7.6/10 for me.

To summarize:

Cognism is the ideal choice if you:

✅ Are looking for a platform with a large database of mostly accurate B2B contact data in the US region.

✅ Would benefit from 3rd party intent data on which customers are in the market for your solution.

✅ Require advanced filtering options for more targeted prospecting.

Cognism isn’t the best option if you:

❌ Fear that the costs can easily stack up with all of the functionality and seats you’d need.

❌ Are a B2C business or looking for freelancers (according to Cognism).

❌ Need real-time engagement features, first-party data, and intent data that Cognism’s competitors offer.

Looking For A Cognism Alternative?

Despite Cognism’s comprehensive B2B contact database, 3rd party intent data and capabilities for RevOps teams, some users are still finding faults with the tool’s data quality and pricing model.

In 2025, I feel like more and more SMBs have been waking up to the fact that cold B2B sales outreach that companies like Cognism are supporting is not working very well.

Enter Warmly (that’s us) – a signal-based revenue orchestration platform that provides a wide range of features designed to:

• Capture warm leads that visited your website (first-party data).
• Identify the hottest ones.
• Automatically engage and nurture them, helping your sales reps to successfully convert them.

Let me walk you through the factors that make Warmly an attractive alternative to Cognism for sales teams.

I’ll start with a breakdown of several of Warmly’s core features: 👇

1. Reveal Website Intent

Unlike Cognism, Warmly identifies your website visitors.

Warmly can identify both companies and the individual profiles that are browsing your website.

As a result, your reps can focus their efforts on the right stakeholders from the get-go.

Once our platform identifies website visitors, Warmly proceeds to enrich each visitor with:

• B2B data (email address, company name, phone number, industry, size, technographic, etc.).
• First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
• Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).

This combination of first- and third-party intent data enables you to identify the leads that are most likely to buy right now as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.

Your sales reps can recognize who your hottest leads are right now and design tailored strategies for reaching out to them.

Check out our product walkthrough to learn more about Warmly’s features in use:

Why Is Intent Data Important?

Trying to sell a water bottle to someone who just walked out of their office building isn’t the same as selling a water bottle to a marathon runner who just finished their workout.

Understanding intent signals and recognizing them in time lets you:

• Qualify and score leads with greater precision and easily identify the hottest leads.
• Reach out when your prospects’ interest level is at its peak.
• Create a hyper-personalized approach for each lead based on the contextual insights you have at hand, like which pages they visited, what they searched for, etc. 

This helped Behavioral Signals shorten its sales cycle by 50-90% and source nearly $7M in its pipeline.

Platforms like Cognism that omit first-party intent data from their offering slow your lead generation efforts from the get-go, leaving you without one of the most powerful weapons in sales reps’ arsenals.

2. Build Targeted Lead lists With Coldly

Similar to Cognism, Warmly has a static B2B database, Coldly, to help users build highly targeted lead lists more efficiently.

Coldly holds data on 200M+ accounts and contacts worldwide, in addition to having more than 25 built-in B2B data filters and the option for creating customized filters to fit specific business needs and industries.

Since the data is refreshed daily, you can have peace of mind that all your essential B2B data is accurate, relevant, and up-to-date.

You can do anything from building contact lists to automatically enriching your CRM contacts without spending hours on this.

3. Streamline Sales Engagement Processes

Warmly’s automation features are by far one of the things most users love about the platform.

Our platform uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.

It provides several automation features, including:

Orchestrator, which lets you automate email and LinkedIn outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:

• The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
• Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
• The course that the workflow should take (send a contextual email, a personalized LinkedIn DM, or a LinkedIn connection request).

This capability improves your time-to-lead, while SDRs can take over ones that respond and provide a personalized experience.

The AI-powered prospector prevents quality leads from falling through the cracks simply because you didn’t have a sales rep on hand.

Try it yourself 👇or watch it in action. 

💡Note: You will need to be on one of Warmly’s paid plans to gain access to AI Prospector. For ARC, the ROI was 200% over 6 months. 

AI Chat, which is an AI-driven chatbot that can be trained to:

• Qualify leads.
• Answer their questions.
• Book meetings.
• Offer relevant collaterals.
• Engage leads.

Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.

The combination of these automation features ensures that:

• Every high-value lead will be engaged.
• Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.

4. Live Video Chat

Engaging your prospects while they’re still hot and on your website can make the difference between a successfully closed deal and an opportunity that is forever lost.

With Warmly, you won’t have to worry about that, as its Live Video Chat feature lets you engage leads while they’re still visiting your website.

In the “Warm Calls” section of Warmly’s dashboard, your sales team can see who’s visiting your website right now and monitor their session in real-time.

Once you detect a high-intent lead based on Warmly’s insights or a visitor matching your ICP, you can engage them in a video chat immediately.

Alternatively, you can rely on automated lead routing to notify reps whenever a high-value lead ends on your website. 

This allows you to monitor their website interactions and hop on a call when they assess the time is right.

Try it out here:

Warmly’s Pricing

Unlike Cognism, Warmly offers a free plan to get started with the platform and a monthly paid plan that is good for small businesses.

Warmly’s free plan lets you:

• Identify up to 500 people and companies visiting your website per month.
• Pinpoint leads that fit your ICP.
• Set up automated lead routing via Slack notifications.

If you need more, there are four paid plans to choose from:

• Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
• Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
• Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
• Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Find Out Who Your Warmest Leads Are With Warmly

While Cognism provides diamond-level B2B prospect data accuracy and 3rd party intent data, some users have found issues with the tool’s data reliability and pricing model that can get a bit too expensive with its constant upsells.

Such an expensive platform that also includes a one-time platform fee can impact your bottom line and the return on investment you see from the tool – while providing you with only the means to reach out to cold prospects.

With Warmly, all that changes.

Our revenue orchestration platform enables you to identify website visitors, detect the hottest leads among them, and engage them via automated outreach sequences perfectly personalized to each lead.

Want to know for sure if Warmly is a good fit for your sales and marketing team?

Try Warmly for free and start building a steady, warm pipeline in minutes.

Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.

Read More

• ZoomInfo Alternatives: Learn more about ZoomInfo’s competitors and why some users are looking to switch from the software.
• ZoomInfo Review: Learn more about ZoomInfo, which is one of Cognism’s direct competitors.
• Dealfront Alternatives: Find more about Dealfront and why people are looking to switch from the platform.
• Dealfront Pricing: Learn if Dealfront has the pricing structure and functionality you’d need.
• Best B2B Data Providers: Find the optimal B2B data platform for your use case.
• Best Lead Intelligence Software: Find the best platform for gaining critical insight into your leads.
• Best GTM Tools: Optimize your GTM strategy with some of the best GTM software on the market today.
• Best Sales Intelligence Tools: Look beyond popular options like Apollo and ZoomInfo to find the optimal solution for your use case.

Are you wondering if Leadfeeder is the right demand generation platform for your team?

In this honest Leadfeeder review, I’ll analyze the platform's features, usability, data quality, integrations, and even customer support to help you make an informed decision.

TL;DR

• Range of features: 7/10. Leadfeeder offers website identification and lead list creation with lead scoring and form, video, and download tracking – but the tool lacks real-time engagement and advanced automation features for outreach.
• User interface and usability: 9/10. The platform is easy to use and set up – confirmed by both my experience and G2 reviews.
• Data quality: 7/10. Some customers are satisfied with the level of data they were provided but note that only a small percentage of their visitors are identified with no person-level identification.
• Integrations: 8/10. Leadfeeder offers a good range of native integrations with CRM platforms – however – you’d need to use Zapier for your productivity apps.
• Customer support: 7/10. There are mixed reviews about Leadfeeder’s customer support and there’s no dedicated account management – but there is an overall positive segment in G2.
• Pricing model: 6/10. Leadfeeder has a free plan that can be limiting even for small businesses but has a lower barrier to entry to its paid plan.

Average rating: 7.3/10.

Leadfeeder Overview

Leadfeeder is a B2B lead generation software that helps you identify the companies visiting your website.

The platform is designed to help you capture website-generated leads, so most of its features are geared toward that purpose.

❗Note: Although the platform has been part of Dealfront for some time, you can still use it as a standalone product.

On top of visitor identification, the platform also helps you discover your prospects’ buying intent (with automatic lead scoring) and then sync with your CRM.

In simple terms, you can develop lists of high-intent sales leads from your website traffic.

💡 Since this review aims to analyze Leadfeeder in great detail, I’ll be providing my unbiased ratings on the software’s features, user interface, data quality, integrations, and customer support.

Let’s dive deeper into the platform’s sales features: 👇

Leadfeeder’s Core Features

1. Identify website visitors and track their behavior on your site

Leadfeeder reveals the companies visiting your website in real-time, providing your sales team with insight into who is visiting your website.

The platform also tracks your website leads’ interactions with your website, such as the pages they visited, time spent on each page, recurring visits to certain pages, etc., helping you find out which visitors are probably the most interested in your offering. 

You can then automatically sync visit data with your CRM using the tool’s native integrations.

➡️ As a European company, Leadfeeder’s visitor identification software and database work best for EU companies.

2. Create lead lists, audience segments, and custom lead-scoring systems

Leadfeeder lets you get access to 50+ behavioral and firmographic filters to automatically score and prioritize leads based on whether they match your ICP criteria or show high-intent behavior.

Sales teams can use those filters to weed out ISP and bot traffic, leaving you only with actual companies.

Finally, these filters let you create audience segments to better target your ABM and other marketing strategies.

3. Form, video, and download tracking

Leadfeeder will track relevant engagement metrics that shed light on the companies that have interacted more closely with your content.

The platform monitors for companies that have downloaded collaterals, watched your videos, or filled out forms.

This provides you with an overview of leads who are more likely to be strongly interested in your product or services.

Rating: 7/10.

Unlike visitor identification software competitors on the market, Leadfeeder doesn’t boast a particularly wide range of features with its core functionality.

As Leadfeeder has now merged with Echobot into Dealfront, creating a comprehensive B2B database with first-party data – you won’t get access to all the B2B sales and lead intelligence data if you subscribe to Leadfeeder only.

Lastly, I noticed that Leadfeeder can only uncover companies and not individuals visiting your website.

That means you will not know the exact stakeholders visiting your website, which leaves you guessing who is that person from ‘’L'Oréal Paris’’ who visited your website.

Source – Deleted G2 Review.

Leadfeeder’s User Interface: Is It Easy To Use?

Leadfeeder’s interface may look daunting at first glance, but the platform is actually very easy to use once you’ve got the hang of it.

You can customize your interface to feature lost deals, US-based traffic only, and a feed for each one of your sales reps, depending on their regional focus.

As a result, the platform has received praise for its ease of use and implementation from G2 reviews.

‘’Very simple and easy to use and implement.’’ - G2 Review.

Creating filters is also relatively easy that you can then export to your CRM – you can set your criteria for your leads, including site visits and country of origin.

Rating: 9/10.

Following Leadfeeder’s positive reviews and my own experience with the platform’s interface, I cannot give it a score lower than 9 for its interface and usability.

There were no negative reviews regarding set-up, automation set-up or integration set-up.

Leadfeeder’s Data Quality

Leadfeeder aims to identify the visitors on your website and then provide you with insights about them – but how accurate is that information?

According to G2 reviews on the website, some users might experience concerns regarding the accuracy of identified anonymous visitors.

‘’Some users might experience concerns regarding the accuracy of identifying anonymous visitors – which I also sometimes experience.’’ - G2 Review.

Apparently, there can be instances where the information may not be as precise as expected, impacting your sales team’s outreach.

Imagine your sales team reaching out to a company to find out none of them even knew your website existed 🥶 and here they were, thinking they’re a warm lead.

Another verified G2 review of the platform covers that the tool identifies only about 10% of their site’s traffic, recommending users look for a more reliable Leadfeeder alternative.

‘’The product probably identifies 10% of website visits. You should consider a more reliable alternative.’’ - G2 Review.

Rating: 7/10.

Customers of the platform are not entirely satisfied with the tool’s visitor identification accuracy and the % of visitors being identified on the website.

Despite the negative segment on G2, there were still positive impressions of the platform’s usability for lead-generation campaigns – probably from US-based users who operate in more popular industries (i.e., more accurate data).

‘’We use Dealfront daily to see who has been to our site and what they may be looking for. We have different businesses under one roof; some sell parts, some only sell services, and Dealfront lets us know which side our web visitors are after.’’ - G2 Review.

Leadfeeder’s Integrations

Leadfeeder offers a good range of native integrations with CRMs like Salesforce, HubSpot, and Pipedrive – as well as other productivity apps.

The platform lets you integrate with: 

• Email marketing platforms like Mailchimp.
• Advertising platforms like Google Ads.
• Analytics solutions like Google Looker Studio.

➡️ If the platform does not natively integrate with your existing platform, you can use Zapier to send Leadfeeder data to over 5,000 apps.

Rating: 8/10.

Leadfeeder offers a comprehensive range of native integrations with CRM platforms – however – you’d need to use Zapier for some of your existing tools and sales prospecting platforms.

Leadfeeder’s Customer Support

Even though Leadfeeder does not disclose what kind of customer support you can expect on its pricing page, I was able to get a good feeling of its customer support through G2 reviews.

Some customers of Leadfeeder are complaining about the platform’s customer support, claiming that it took them too long to respond to their queries.

‘’There is not much that I dislike about Dealfront, but sometimes getting a response to questions can take longer than anticipated.’’ - G2 Review.

On the other hand, there are users of the platform who are happy with how their queries were handled by customer support, including their willingness to help.

‘’Customer support is absolutely wonderful, super fast, prompt and really willing to help, not just sending documents to read.’’ - G2 Review.

Rating: 7/10.

Despite some positive reviews, there are instances where Leadfeeder’s customer support has not been very helpful or responsive to its users.

The issue does not seem to be based on the pricing tier or size of the client, as there are small businesses satisfied with the customer support and enterprises being dissatisfied.

By the looks of the reviews, it does not seem that Leadfeeder offers customer success or account management for its clients, as they are relying on email customer support and self-help articles.

Leadfeeder’s Pricing Model: Does It Provide A Good Value For Money?

Leadfeeder has just two plans:

• Free forever plan that lets you reveal up to 100 companies per month and store data on identified visitors for 7 days.
• Paid plan, which starts at €165 per month when billed monthly or €99 per month when billed annually, gives you access to all the platform’s most advanced features, such as employees’ contact details, insights into visitors’ website sessions, two-way CRM integrations, etc.

➡️ The final cost of Leadfeeder’s paid plan will depend on the number of companies it successfully identifies on your website.

Namely, the pricing starts at €165/mo for up to 50 identified companies and goes up to €1,999/mo for identifying 20,001 – 40,000 companies per month.

💡 There’s also a 14-day free trial of Leadfeeder’s paid plan that lets you test all the platform’s functionalities before committing.

You can check our in-depth Leadfeeder pricing guide to learn more about the platform’s pricing model and the features included.

Rating: 6/10.

Unlike some of its alternatives, Leadfeeder offers a free plan – although not very generous.

The goal of the free plan is to get familiar with the platform, but the plan itself might not be very useful even for small businesses, considering that it gives you data on up to 100 identified companies only and with a 7-day retention period.

Leadfeeder’s paid plan looks cheap on paper, but it scales rapidly with your traffic. 

For example, the price can go up to €1,999/mo for identifying 20,001 – 40,000 companies per month if you’re on the monthly plan and €1,199 if you’re on the annual billing plan.

This is only for visitor identification, building of lead lists and exporting to CRM – not counting engagement features or the automations that other competitors on the market offer.

➡️ For example, Warmly’s free plan offers identification of up to 500 companies and individual contacts (yes, not only companies) per month at no cost – which sits on Leadfeeder’s €299/month plan.

How Does Leadfeeder Compare To Alternatives On The Market?

💡 You can check out our in-depth comparison of Leadfeeder vs. Warmly, where we cover the 2 sales tech giants in more detail.

What Are Customers Saying About Leadfeeder?

Throughout this platform review, I’ve been showing you some of the customers’ opinions on Leadfeeder – but let’s dive a bit deeper.

TL;DR: While Leadfeeder is intuitive to deploy and use, many customers voiced their concerns regarding visitor data accuracy – or lack thereof. 

Moreover, a significant number of reviews mentioned they would like to see more precise, individual-level identification.

What users love about Leadfeeder:

• The platform is easy to use and set up.
• Native integrations with CRM and email tools that allow for seamless data synchronization.
• Detailed information about identified companies.

‘’Some users might experience concerns regarding the accuracy of identifying anonymous visitors – which I also sometimes experience. While DealFront surely uses advanced algorithms to provide insights into website visitors, there can be instances where the information is not as precise as expected, which could impact lead generation and follow-up strategies’’. - G2 Review.

‘’Could use user names and not only which domain they are looking from’’. - G2 Review.

Common complaints about Leadfeeder:

• No individual-level identification.
• There are concerns regarding visitor data accuracy.
• Customer support might lack speed in their response.

‘’Unable to capture and identify a large portion of the website visitors’’. - G2 Review.

Verdict: Is Leadfeeder Really Worth It?

So far, I've rated Leadfeeder:

• Range of features: 7/10.
• User interface and usability: 9/10.
• Data quality: 7/10.
• Integrations: 8/10.
• Customer support: 7/10. 
• Pricing model: 6/10.

Which gives me an average rating of 7.3/10 for Leadfeeder.

To summarize:

Leadfeeder is the ideal choice if you:

✅ Are looking for an EU-based fully GDPR-compliant solution.

✅ Need a solid range of integrations with CRMs and other marketing automation tools.

✅ Require a platform that can effectively track leads’ engagement with your website content.

Leadfeeder isn’t the best option if you:

❌ Need a company that can reveal individuals visiting your website.

❌ Are looking for a visitor identification solution that can reveal intent data.

❌ Require a platform with more real-time engagement features and automated outreach, such as an AI chat or automated outreach on LinkedIn.

Looking For A Leadfeeder Alternative?

Leadfeeder can identify the visitors on your website and go over deeper details of the pages they have visited on your website and what they have downloaded to create targeted lists.

I believe that the actual golden opportunities lie in intent data—the ability of your systems to tell you when people are interested in your company and why.‎

Warmly (that’s us) looks for people who are most likely to take a sales meeting with you - today.

Warmly is a signal-based revenue orchestration platform that turns your website into a well-oiled conversion machine by:

• Identifying website visitors and detecting their buyer intent.
• Automating crucial sales workflows.
• Enabling sales reps to engage leads while their interest is at its peak.

It’s the best option for companies looking to combine intent and action data to drive sales.

Let’s take a look at some of Warmly’s key features that make it the best Leadfeeder alternative on the market in 2025: ⤵️

1. Reveal Website Intent

Similarly to Leadfeeder, Warmly identifies your website visitors.

However, unlike Leadfeeder, Warmly can identify both companies and the individual profiles that are browsing your website.

As a result, your reps can focus their efforts on the right stakeholders from the get-go.

With Warmly, you’ll get another ace up your sleeve.

Once it identifies website visitors, the platform proceeds to enrich each visitor with:

• B2B data (email address, company name, phone number, industry, size, technographic, etc.).
• First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
• Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).

This combination of first- and third-party intent data enables you to identify the leads that are most likely to buy right now as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.

Your sales reps will be able to recognize who your hottest leads are right now and design tailored strategies for reaching out to them.

Check out our product walkthrough to learn more about Warmly’s features in use:

Why Is Intent Data Important?

Trying to sell a water bottle to someone who just walked out of their office isn’t the same as selling a water bottle to a runner who just finished a workout.

Understanding intent signals and recognizing them in time lets you:

• Qualify and score leads with greater precision and easily identify the hottest leads.
• Reach out when their interest level is at its peak.
• Create a hyper-personalized approach for each lead based on the contextual insights you have at hand, like which pages they visited, what they searched for, etc. 

This helped Behavioral Signals shorten its sales cycle by 50-90% and source nearly $7M in its pipeline.

Platforms that omit intent data from their offering slow your lead generation efforts from the get-go, leaving you without one of the most powerful weapons in sales reps’ arsenals.

2. Build Targeted Lead lists With Coldly

We at Warmly have recently included a static B2B database, Coldly, to help users build highly targeted lead lists more efficiently.

Coldly holds data on 200M+ accounts and contacts worldwide, in addition to having more than 25 built-in B2B data filters and the option for creating customized filters to fit specific business needs and industries.

Moreover, since the data is refreshed daily, you can have peace of mind that all your essential B2B data is accurate, relevant, and up-to-date.

You can do anything from building contact lists to automatically enriching your CRM contacts without spending hours on this.

3. Streamline Sales Engagement Processes

Warmly’s automation features are by far one of the things most customers love about the platform.

Warmly uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.

It provides several automation features, including:

Orchestrator, which lets you automate email and LinkedIn outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:

• The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
• Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
• The course that the workflow should take (send a contextual email, a personalized LinkedIn DM, or a LinkedIn connection request).

This capability solves for time-to-lead, while SDRs can take over ones that respond and provide a personalized experience.

The AI-powered prospector prevents quality leads from falling through the cracks simply because you didn’t have a sales rep on hand.

Try it yourself 👇or watch it in action. 

💡Note: You will need to be on one of Warmly’s paid plans to gain access to AI Prospector. For ARC, the ROI was 200% over 6 months. 

AI Chat, which is an AI-driven chatbot that can be trained to:

• Qualify leads.
• Answer their questions.
• Book meetings.
• Offer relevant collaterals.
• Engage leads.

Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.

The combination of these automation features ensures that:

• Every high-value lead will be engaged.
• Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.

4. Live Video Chat

Engaging your leads while they’re still hot can make the difference between a successfully closed deal and an opportunity that is forever lost.

With Warmly, you won’t have to worry about that, as its Live Video Chat feature lets you engage leads while they’re still visiting your website.

In the “Warm Calls” section of Warmly’s dashboard, your sales team can see who’s visiting your website right now and monitor their session in real-time.

Once you detect a high-intent lead based on Warmly’s insights or a visitor matching your ICP, you can engage them in a video chat immediately.

Alternatively, you can rely on automated lead routing to notify reps whenever a high-value lead ends on your website. 

This allows you to monitor their website interactions and hop on a call when they assess the time is right.

Try it out here:

Warmly’s Pricing

Similar to Leadfeeder, Warmly offers a free plan to get started with the platform and a monthly paid plan that is good for small businesses.

Warmly’s free plan lets you:

• Identify up to 500 people and companies visiting your website per month.
• Pinpoint leads that fit your ICP.
• Set up automated lead routing via Slack notifications.

If you need more, there are four paid plans to choose from:

• Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
• Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
• Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
• Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

How Does Warmly Compare to Leadfeeder?

Leadfeeder is an excellent option if your business is based in Europe and you’re looking for basic visitor identification, where you can get an accurate overview of which companies are visiting your website and downloading your resources.

Warmly, on the other hand, shines in finding and engaging prospects who are looking to buy and are likely to respond to your outreach – with a focus on US companies.

Warmly’s Coldly is not as massive as platforms like Apollo that you’ve heard about, but capturing intent signals across all web activity and surfacing the warmest leads are much more likely to turn into revenue, which is what you care about.

Our platform might not have an IP address API or a Google Analytics integration, but we offer:

• Website de-anonymization signals at the contact level.
• Automated email retargeting.
• Job change tracking.
• Automated LinkedIn DMs retargeting.
• Live session replays.
• Chat video messaging so you can contact your leads as they are browsing through your pages (e.g., pricing page).

Find Out Who Your Warmest Leads Are With Warmly

While Leadfeeder provides a visitor identification platform tailored for the EU market that is easy to use and has a solid range of integrations, some users have found issues with the tool’s data reliability, visitor identification functionality and pricing model that can get a bit too expensive.

The software’s capabilities of detecting buyer intent on your website are significantly limited compared to alternatives like Warmly's.

With Warmly, all that changes.

Our revenue orchestration platform enables you to identify website visitors, detect the hottest leads among them, and engage them via automated outreach sequences perfectly personalized to each lead.

Want to know for sure if Warmly is a good fit for your sales and marketing team?

Try Warmly for free and start building a steady, warm pipeline in minutes.

Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.

Read More

• Dealfront Alternatives: Find more about Leadfeeder’s merger, Dealfront, and why people are looking to switch from the platform.
• Dealfront Pricing: Learn if Dealfront has the pricing structure and functionality you’d need.
• Best B2B Data Providers: Find the optimal B2B data platform for your use case.
• Best Lead Intelligence Software: Find the best platform for gaining critical insight into your leads.
• Best GTM Tools: Optimize your GTM strategy with some of the best GTM software on the market today.
• Best Sales Intelligence Tools: Look beyond popular options like Apollo and Zoominfo to find the optimal solution for your use case.

Are you trying to figure out if 6sense is the right sales intelligence software for your marketing and sales team?

In this honest 6sense review, I’ll go over the platform's features, usability, data quality, integrations, and even customer support to help you make an informed decision.

TL;DR

• Range of features: 8/10. 6sense offers a good range of features for sales and marketing teams, most notably their dynamic audience-building and visitor identification software. Despite that, the platform does not provide contact-level data of website visitors and does not have live engagement features.
• User interface and usability: 5/10. The platform has a steep learning curve that has been confirmed by multiple users of the software. Building automations with the tool’s orchestrator is not easy in the beginning, either.
• Data quality: 7/10. There are negative reviews regarding intent data inaccuracies and duplication issues, but there are still some customers who are satisfied with the tool’s keyword research intent data and other signals.
• Integrations: 7/10. 6sense has a good range of native integrations, partnerships, and a whole bunch of other integrations that could already be in your sales stack – but some users have reported difficulties setting up the integrations.
• Customer support: 8/10. The platform offers best-in-class account management and customer success, but some of the customer support reps have shown poor product knowledge, according to G2 reviews.
• Pricing model: 5/10. 6sense does not have transparent pricing, and 3rd party data shows that their average cost is higher than alternatives on the market – making it too expensive for SMEs. The tool has a free plan but with only 50 credits to spend monthly.

Average rating for 6sense: 6.6. No pun intended.

6sense Overview

6sense is an AI-powered ABM platform that combines B2B data with intent signals to automate your ABM workflows.

The platform can identify the accounts that are most likely to buy so your sales reps can react in time.

The tool has gained recognition for its advertising capabilities, which help you build retargeting campaigns based on its intent data.

I think of 6sense as a platform that is ideal for medium-to-large enterprises looking to Identify surging accounts on their website so their sales team can reach out to them and nurture relationships.

💡 Since this review aims to analyze 6sense in good detail, I’ll be giving my unbiased ratings on the platform’s features, user interface, data quality, integrations, and customer support.

Let’s dive deeper into the software’s sales features: 👇

6sense’s Core Features

1. Get access to in-depth B2B intent data

6sense collects intent signals from multiple sources (the platform claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns of prospects. 

This data helps sales teams better understand what their target accounts are researching, allowing them to pinpoint the ones most likely to convert.

Sales teams can then create relevant and highly personalized campaigns accordingly to capture the demand.

2. Lead prioritization dashboards

6sense’s lead prioritization dashboards provide your sales reps with a personalized, 360-degree view of all their deals, accounts, leads, etc.

As a result, your sales reps can identify opportunities in real-time and gain a deep understanding of which accounts to focus on and how.

Moreover, all the essential information is constantly updated, meaning that you’ll always have the most relevant and accurate data.

3. Dynamic audience building

6sense provides your team with 80+ segmentation filters that let you quickly define your ICP and identify accounts that best fit it.

It combines proprietary data with your CRM data and the intent signals it picked up to create detailed account lists that enable you to prioritize high-value accounts.

The software dynamically adjusts account lists by moving accounts to different audience segments based on relevant real-time factors such as changes in their buying stage, annual revenue, keywords they are researching, etc.

4. Marketing orchestration

6sense’s platform lets you create dynamic, always-on campaigns that react to buyer behavior and automatically update audiences as they move through the buying journey.

Your team can automate data enrichment, contact acquisition, audience building, and regular syncs between your sales platforms to save time and keep lead data up-to-date.

Rating: 8/10.

6sense offers its customers a comprehensive range of features for sales teams, such as its visitor identification software, lead prioritization, and dynamic audience building for advertising.

However, the solution can only identify companies visiting your website and not actual stakeholders (i.e., who exactly is visiting your website).

The platform also does not have real-time engagement features, such as some 6sense alternatives on the market (e.g., an AI chat) and has no integration with LinkedIn for automated outreach (only with LinkedIn Ads).

For example, customers of the platform are struggling to identify who is engaged with their company when dealing with larger accounts.

‘’We also do not have contact level reporting of who is actually engaged with our company, which can be challenging when engaging larger accounts.’’ - G2 Review.

6sense’s User Interface: Is It Easy To Use?

6sense’s platform does have a lot of functionality when it comes to automations, reporting, and marketing automations – and all of that comes with a slight learning curve for even seasoned sales professionals.

The software’s numerous features are packed into a rather clunky interface, which even satisfied customers of the platform are criticizing in their G2 reviews.

‘’What I dislike about 6sense Revenue AI for Marketing is that it can be complex to navigate initially, requiring a learning curve to fully leverage all its features.’’ - G2 Review.

When it comes to the platform’s automations with their orchestrations, customers of the platform also note that it has been more difficult for them than they originally suspected.

‘’Orchestrations and workflows with 6sense data were more difficult to implement than expected.’’ - G2 Review.

Rating: 5/10.

As reviewers have pointed out, you’d need to spend some time learning how the platform works so you can fully utilize its marketing and sales features.

In fact, when I opened their G2 profile, ‘’learning curve’’ and ‘’difficulty’’ were part of the 4 most common complaints of customers.

6sense’s Data Quality

6sense gives you access to buyer intent and engagement data with bonus predictive analytics into which stage of the buying journey your prospects are.

But just how accurate is this data?

I was able to find 6sense customers on G2 who have reported issues with the platform’s predictive analytics and intent data, which is described as ‘’directional, and not a crystal ball.’’

‘’From an intent perspective, it is not the end all be all or the crystal ball. It is directional. Also, I do find that the predictive model is generous. For example, if an account hits one of our campaign landing pages, it is suddenly in the 'purchase stage', and we often find that rarely means that an account is ready to send us a purchase order!’’ - G2 Review.

I also found some customers who complained about the tool’s data duplication issues, which has resulted in them having trouble with data reliability.

‘’Data can be a bit cumbersome, and we've had problems with data reliability and creation of duplicates.’’ - G2 Review.

On the positive side, there are customers of 6sense who have massively improved their sales pipeline by tapping into intent data, such as keywords and categories.

‘’6sense has been great in helping us identify segments based on key intent features such as keywords and categories. As a product marketer, it is really important we can identify the ICP and make sure the revenue org can clearly engage with their target accounts based on the topics and keywords they are searching for.’’ - G2 Review.

Rating: 7/10.

Despite 6sense’s negative reviews regarding their intent data inaccuracies and duplication issues, there are still some users who are satisfied with the tool’s keyword research intent data and other signals.

My problem with 6sense, similar to platforms like ZoomInfo, is that the tool’s visitor identification software reveals only companies and not individuals.

Good luck prospecting accounts like ‘’Microsoft’’ or ‘’Meta’’ landing on your website.

6sense’s Integrations

The platform integrates with various sales, marketing, and productivity platforms to centralize and maximize your existing sales tech stack so you can create more engaging campaigns with deeper insights.

The platform offers native integration with their partners: Outreach, Gong, Salesforce, and Salesloft, on top of their integrations with tools like Bombora for 3rd party intent signals.

You can also expect to sync your data with other productivity platforms, including LeanData for AI-powered insights and Reachdesk for perfectly-timed gifting to prospects.

However, customers of the platform have noted that integrating the tool with their existing systems has been challenging for them.

‘’Additionally, integrating it with existing systems can sometimes be challenging.’’ - G2 Review.

Rating: 7/10.

Despite 6sense’s native integrations, partnerships, and a whole bunch of other integrations that could already be in your sales stack – I gave the platform’s integrations a 7 instead of an 8 due to the difficulty of integrating some of the tools with 6sense.

6sense’s Customer Support

Even though 6sense does not disclose what customer support you can expect on its pricing page, I was able to get a good idea of the tool’s customer support from G2 reviews.

Users of 6sense are generally positive about the platform’s level of customer support, noting that they were assigned a customer success manager who has been helping them and responding quickly to their requests.

‘’Even though the tool can be quite daunting because of its depth, having a CSM that can help support us is so helpful. Definitely helpful to just send a quick note and get a response right away.’’ - G2 Review.

This positive perception has been confirmed by both mid-market and enterprise customers of the platform, claiming that they’ve had a good experience with customer support.

‘’We have had great customer support and feel like 6sense is always willing to dive in and collaborate to come up with new ideas or solutions we need.’’ - G2 Review.

Despite that, another Enterprise customer of 6sense mentions that the tool’s regular customer support can be a hit or miss with less product knowledge than their customer success team.

‘’Also, while 6Sense's customer success team is top-notch, their customer support is a bit more hit or miss. Some support reps are real product experts and zero in on solutions to issues quickly. Some… not so much.’’ - G2 Review.

Rating: 8/10.

Even though most users are satisfied with the level of customer support that they were provided on 6sense – it seems like some customer support reps do not have the necessary product knowledge to handle more complex issues.

6sense’s Pricing Model: Does It Provide A Good Value For Money?

6sense offers a free plan that provides:

• 50 credits/month.
• Buyer Discovery.
• Contact & Company Data.
• Alerts.
• List Management.
• Chrome Extension.

If you need more, you can upgrade to one of three plans:

Team: Includes everything in Free plus:

• Technographics
• Psychographics
• Web, CRM, and SEP Apps
• Add to CRM/SEP
• Dashboards

Growth: Everything in Team plus:

• 6sense Intent (Keywords)
• 3rd Party Intent
• Corporate Hierarchy
• Prioritization Dashboards

Enterprise: Everything in Growth plus:

• Predictive AI Model
• AI Recommended Actions
• CRM & MAP Activity

6sense doesn’t disclose prices on its website, so you’ll have to contact its sales for more details.

You can learn more about the platform’s pricing model from our in-depth 6sense pricing guide. 

However, Vendr also provides some helpful insights into 6sense’s pricing policy:

Customers are required to enter into a 2-year agreement with 6sense, a commitment that yields high retention. 

In addition, it's important to highlight that potential costs may arise due to usage/overages, upgrades, or downgrades.

Finally, according to Vendr’s data, the average 6sense contract value is $56,762/year.

Rating: 5/10.

The tool does not disclose its pricing, but we were able to find that 6sense is on the higher end of the pricing range when compared to other alternatives on the market.

I do like the fact that the platform has a free plan, but you’ll run out of the 50 credit allowance in a matter of days if not hours.

How Does 6sense Compare To Alternatives On The Market?

💡 Check out our in-depth comparison of 6sense vs. ZoomInfo, where we cover the 2 sales intelligence giants in more detail.

What Are Customers Saying About 6sense?

Throughout this 6sense review, I’ve been showing you some of the users’ opinions on the platform – but let’s dive a bit deeper.

TL;DR: 6sense boasts a highly responsive support team, good segmenting accuracy, and a configurable interface. Despite data, customers of the platform report issues with 6sense’s data exports, limited persona targeting and the cost of the software. 

Moreover, its persona targeting is highly limited compared to alternatives on the market. 

What users love about 6sense:

• Good segmenting accuracy with an interface that can be customized.
• Ability to view account engagement and gain insights into their current buying stage.
• Highly responsive customer support team and excellent account management.

There were some restrictions in ways you could filter or parse out data for particular programs, which made it, at times, difficult to pull and analyze data. Though it was nice having an optimization team to help, it would've likely been more convenient if there were tools in the platform to help with optimization ideas so you didn't need to join a call when looking for optimization help. - G2 Review.

The export of segments to platforms such as Google Ads and LinkedIn Ads is limited, and getting lots of them for exporting more segments is really expensive. - G2 Review.

Common complaints about 6sense:

• Persona targeting is described as limiting with no role or title-based matching.
• Limited export of segments to platforms like Google Ads and LinkedIn Ads.
• The platform has been described as expensive and not affordable for smaller businesses.

Considering the high degree of configurability for account and intent attributes, persona targeting is shockingly limiting, with no true role or title-based matching. Targeting enterprise companies based solely on persona makes for a lot of waste. Other tools are doing exact title matching and have been for a few years. We've had to purchase additional tools to help with this layer, which means we can't launch ads through 6sense either. - G2 Review.

Verdict: Is 6sense Really Worth It?

So far, I've rated 6sense:

• Range of features: 8/10.
• User interface and usability: 5/10.
• Data quality: 7/10.
• Integrations: 7/10.
• Customer support: 8/10. 
• Pricing model: 5/10.

Which gives me an average rating of 6.6/10 for 6sense.

To summarize:

6sense is the ideal choice if you:

✅ Are looking for good B2B intent data coverage, especially in the US region.

✅ Need a reliable marketing automation solution.

✅ Want a platform that can integrate with your advertising channels to create highly targeted campaigns. 

6sense isn’t the best option if you:

❌ Are looking for a more budget option, as 6sense is more expensive than some of the other alternatives on the market.

❌ Need more website visitor identification functionality, such as contact-level data.

❌ Need more first-party intent data to identify and reach out to warm prospects.

Looking For A 6sense Alternative?

Despite 6sense’s range of features, good range of integrations and a large library of B2B intent data, some customers are still finding faults with the product’s data quality, pricing model, and ease of use.

Enter Warmly (that’s us) – a signal-based revenue orchestration platform that provides a wide range of features designed to:

• Capture warm leads that visited your website (first-party data).
• Identify the hottest prospects from those visitors.
• Automatically engage and nurture them, helping your sales reps to successfully convert them.

Let’s get a closer look at the functionality that makes Warmly an attractive alternative to 6sense for sales teams: 👇

Warmly Features

1. Identify Your Website Visitors

Warmly identifies your website visitors.

Our platform can identify both companies and the individual profiles that are browsing your website.

As a result, your reps can focus their efforts on the right stakeholders from the get-go.

With Warmly, you’ll get another ace up your sleeve.

Once it identifies website visitors, the platform proceeds to enrich each visitor with:

• B2B data (email address, company name, phone number, industry, size, technographic, etc.).
• First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
• Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).

This combination of first- and third-party intent data enables you to identify the leads that are most likely to buy right now as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.

Your sales reps will be able to recognize who your hottest leads are right now and design tailored strategies for reaching out to them.

Why Is Intent Data Important?

Trying to sell a water bottle to someone who just walked out of their office isn’t the same as selling a water bottle to a runner who just finished a workout.

Understanding intent signals and recognizing them in time lets you:

• Qualify and score leads with greater precision and easily identify the hottest leads.
• Reach out when their interest level is at its peak.
• Create a hyper-personalized approach for each lead based on the contextual insights you have at hand, like which pages they visited, what they searched for, etc. 

This helped Behavioral Signals shorten its sales cycle by 50-90% and source nearly $7M in its pipeline.

Platforms that omit intent data from their offering slow your lead generation efforts from the get-go, leaving you without one of the most powerful weapons in sales reps’ arsenals.

2. Build Targeted Lead lists With Coldly

We at Warmly have recently included a static B2B database, Coldly, to help users build highly targeted lead lists more efficiently.

Coldly holds data on 200M+ accounts and contacts worldwide, in addition to having more than 25 built-in B2B data filters and the option for creating customized filters to fit specific business needs and industries.

Moreover, since the data is refreshed daily, you can have peace of mind that all your essential B2B data is accurate, relevant, and up-to-date.

You can do anything from building contact lists to automatically enriching your CRM contacts without spending hours on this.

3. Streamline Sales Engagement Processes

Warmly’s automation features are by far one of the things most customers love about the platform.

Warmly uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.

It provides several automation features, including:

Orchestrator, which lets you automate email and LinkedIn outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:

• The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
• Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
• The course that the workflow should take (send a contextual email, a personalized LinkedIn DM, or a LinkedIn connection request).

This capability solves for time-to-lead, while SDRs can take over ones that respond and provide a personalized experience.

The AI-powered prospector prevents quality leads from falling through the cracks simply because you didn’t have a sales rep on hand.

Try it yourself 👇or watch it in action. 

💡Note: You will need to be on one of Warmly’s paid plans to gain access to AI Prospector. For ARC, the ROI was 200% over 6 months. 

AI Chat, which is an AI-driven chatbot that can be trained to:

• Qualify leads.
• Answer their questions.
• Book meetings.
• Offer relevant collaterals.
• Engage leads.

Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.

The combination of these automation features ensures that:

• Every high-value lead will be engaged.
• Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.

4. Live Video Chat

Engaging your leads while they’re still hot can make the difference between a successfully closed deal and an opportunity that is forever lost.

With Warmly, you won’t have to worry about that, as its Live Video Chat feature lets you engage leads while they’re still visiting your website.

In the “Warm Calls” section of Warmly’s dashboard, your sales team can see who’s visiting your website right now and monitor their session in real-time.

Once you detect a high-intent lead based on Warmly’s insights or a visitor matching your ICP, you can engage them in a video chat immediately.

Alternatively, you can rely on automated lead routing to notify reps whenever a high-value lead ends on your website. 

This allows you to monitor their website interactions and hop on a call when they assess the time is right.

Try it out here:

Warmly Pricing

Similar to 6sense, Warmly offers a freemium plan.

On it, you can:

• Reveal up to 500 companies and individuals visiting your website (in addition to essential and accurate data on each lead).
• Set up ICP filters to quickly identify high-quality leads. 
• Automate basic lead routing.

If you need more, there are four paid plans to choose from:

1. Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
2. Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
3. Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
4. Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

How Does Warmly Compare to 6sense?

6sense is an excellent option for your business if you are looking for predictive analytics, keyword identification and site heatmaps.

Warmly, on the other hand, shines in finding and engaging prospects who are looking to buy and are likely to respond to your outreach.

Our platform might not have predictive analytics into where customers are in their buying journey or intent data from keywords, but we offer:

• Website de-anonymization signals at the contact level.
• Automated email retargeting.
• Automated LinkedIn DMs retargeting.
• Live session replays.
• Chat video messaging so you can contact your prospects as they are browsing through your pages (e.g., pricing page).

Find Out Who Your Warmest Leads Are With Warmly

If you’re looking for a purely ABM platform with solid intent data, 6sense might be the way to go for your organization.

The platform’s capabilities of detecting buyer intent on your website are significantly limited compared to Warmly's, as they do not reveal contact-level information.

This limitation also affects 6sense’s marketing automations, which cannot be fine-tuned to engage only the warmest prospects—which your company is mostly interested in.

With Warmly, all that changes.

Our revenue orchestration platform helps you to identify website visitors (to the contact level), detect the hottest leads among them, and engage them via automated outreach sequences perfectly tailored to each lead.

You’ll be able to identify that Joe from Microsoft has been browsing your pricing page and then reach out to him on LinkedIn – or why not right on your pricing page with a chatbot or video chat?

If you want to be able to do that, then you can try Warmly for free to start building a steady, warm pipeline in minutes.

Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.

Read More

• Warmly vs. ZoomInfo: A direct comparison of Warmly and ZoomInfo.
• ZoomInfo vs. 6sense: Find out what are the strengths and weaknesses of ZoomInfo and 6sense in this comparison guide.
• ZoomInfo vs. LeadIQ: Learn more about ZoomInfo and LeadIQ and see our direct comparison and analysis of the 2 sales tools.
• Best B2B Data Providers: Find the optimal B2B data platform for your use case.
• Best Lead Intelligence Software: Find the best platform for gaining critical insight into your leads.
• Best GTM Tools: Optimize your GTM strategy with some of the best GTM software on the market today.
• Best Sales Intelligence Tools: Look beyond popular options like Apollo and Zoominfo to find the optimal solution for your use case.

Wondering if ZoomInfo is the right sales platform for your team?

In this detailed ZoomInfo review, I’ll analyze the platform's features, usability, data quality, integrations, and even customer support to help you make an informed decision.

TL;DR

• Range of features: 8/10. The platform offers a comprehensive range of features for sales teams, most notably their Copilot AI assistant and visitor identification software. Despite that, the platform cannot get intent signals from website visitors and social media.
• User interface and usability: 8/10. ZoomInfo’s interface appeared a bit cluttered to me in the beginning but the platform is easy to use once you’ve got the hang of it. G2 reviewers also praise the tool’s ease of use.
• Data quality: 7/10. There are conflicting reviews about ZoomInfo’s data quality but one thing is certain – if you need data from outside of the US or you operate in a less popular industry, you’ll have difficulties with accuracy. ZoomInfo also takes too long to update the data, which has resulted in some data points being outdated with years.
• Integrations: 9/10. ZoomInfo has a Marketplace from where you can select from their comprehensive range of integrations with CRMs, email platforms, marketing automation tools, etc.
• Customer support: 10/10. There was very positive feedback from platform users on G2 about the platform’s customer support and how proactive it was.
• Pricing model: 5/10. ZoomInfo does not disclose its pricing model, there is no free plan, and based on 3rd party sources that cover the tool’s pricing, it’s safe to say that you need to spend at least $25,000/year on the software to get it up and running.

Average rating: 7.8/10.

ZoomInfo Overview

ZoomInfo is an all-in-one sales and marketing platform with one of the biggest B2B databases currently in the market.

The platform has several unique features that are most appreciated by sales teams, such as its massive B2B database of leads as well as visitor identification capabilities.

Although ZoomInfo has gained recognition for its trademark B2B database, it also has a few very handy AI-powered features, which I’ll discuss in more detail later.

These AI tools, combined with its proprietary database, make it a powerful solution for Enterprise companies looking to scale up their B2B lead generation efforts.

💡 Since this review aims to analyze ZoomInfo in good detail, I’ll be giving my unbiased ratings on the platform’s features, user interface, data quality, integrations, and customer support.

Let’s dive deeper into the platform’s sales features: 👇

ZoomInfo’s Core Features

1. Large B2B database With A Focus On The US Market

ZoomInfo provides its customers with a huge static B2B database that holds data on:

• 260M+ individual profiles.
• 100M+ company profiles.
• 135M+ verified mobile phone numbers.

➡️ Keep in mind, though, that the data accuracy rates may vary depending on the region. 

The US has the best coverage, with most data points from US-based businesses being highly accurate.

That means other parts of the world might not be represented as well.

2. Copilot AI assistant

Copilot is ZoomInfo’s AI-driven solution that analyzes your CRM data and ZoomInfo’s rich database to:

• Detect opportunities and personalize emails.
• Suggest further actions (e.g., sending an email to the prospect, connecting on LinkedIn, etc.).
• Provide detailed profiles and deal summaries to help reps gain a complete understanding of each at a glance.
• Pick up and notify you about relevant changes in important profiles.

As a result, your sales team will have the best possible sales assistant to help them increase productivity and efficiency.

3. Identify companies visiting your website

ZoomInfo also includes a website traffic tracking tool in its feature suite that helps you de-anonymize your website visitors.

You can use ZoomInfo’s database to identify buying committees and individual profiles most likely to show interest in your solution.

4. Sales Orchestration (Workflows)

ZoomInfo’s sales workflow functionality automates sales and marketing activities using buying signals from your target market

The platform allows you to act fast on key market signals and target market changes to capture new leads and accounts.

💡 You can identify target contacts and companies by cross-referencing signals against your ideal customer profile (ICP) using firmographics, technographics, and advanced company attributes.

These workflows can integrate with your existing CRM, engagement, and automation platforms like Salesloft to scale your sales processes.

Rating: 8/10.

ZoomInfo offers a comprehensive range of features for sales teams, such as their large database and visitor identification software.

However, the solution can only identify companies visiting your website and not actual stakeholders.

The reason why I rated ZoomInfo's features for sales teams an 8 and not 9 is that the platform cannot get intent signals from website visitors and social media. 

The platform does a good job at giving you ICP fit data, while I believe that businesses in 2025 should also care about intent.

ZoomInfo’s User Interface: Is It Easy To Use?

At first glance, ZoomInfo’s user interface looks a bit cluttered, but once you get used to the platform, it becomes easier to navigate.

For example, in ZoomInfo’s advanced search for contacts, you can choose from different criteria, including industry, department, job title, contact accuracy score, and even founding round type.

You can then easily export the information to your CRM (e.g., HubSpot) or in Excel format.

When it comes to the platform’s automations, you can create multi-touch workflows by integrating the platform with tools like Salesloft.

Rating: 8/10.

Despite the platform feeling a bit cluttered, G2 reviews of the platform praise the tool’s interface, describing it as easy to use.

Connecting to your CRM also seems to be seamless.

‘’Attractive interface and easy to use, highly recommended.’’ - G2 Review.

ZoomInfo’s Data Quality

ZoomInfo holds a total of 260M contacts of individual profile data, 135M+ verified phone numbers, and over 100M companies – but how accurate is that data?

I was able to find users on G2 have reported issues with data accuracy.

‘’While ZoomInfo offers a powerful platform, it's important to note that data accuracy can sometimes be inconsistent.’’ - G2 Review.

This is because, in their database, ZoomInfo does not own the data – they’re scraping it from their own sources (which they do not reveal), which can be outdated.

According to a G2 review, ZoomInfo struggles to keep up with people’s career changes, with the platform recommending prospects who left their jobs years ago.

I also found some customers who complained about the tool’s email verifier, especially for contact links with European contacts.

On the positive side, there are customers of ZoomInfo who have tried other platforms on the market and claim that the accuracy of information on the platform is second to none.

‘’The accuracy of the information provided on contacts/ leads is second to none.’’ - G2 Review.

Rating: 7/10.

Despite ZoomInfo’s negative reviews regarding their data inaccuracies, there are still some customers (perhaps from the US in popular industries) who brag about their good data quality level.

As I mentioned above, the data quality of data providers depends on the region and industry.

My problem with ZoomInfo is that the platform’s visitor identification software reveals only companies and not individuals.

Good luck prospecting accounts like ‘’Microsoft’’ or ‘’TikTok’’ landing on your website.

ZoomInfo’s Integrations

For its extensive range of integrations, ZoomInfo has a dedicated Marketplace where you can browse from their native or non-native integrations.

ZoomInfo provides a solid integration ecosystem with 86 partners, featuring integrations with:

• CRM platforms, including Salesforce, HubSpot, and Marketo.
• Marketing automation tools, including Zapier and SpringDB.
• Email platforms, including Microsoft Exchange and SourceWhale.
• Sales engagement platforms, including Gong and Salesloft.
• Data and analytics platforms, including Snowflake and Databricks.
• Dialer solutions, including 8x8 and Cloudtalk.
• Relationship intelligence platforms like People AI.

You can create multi-step workflows with the platform’s orchestrator, including lead generation from 3rd party intent signals and then sending these signals to Salesloft’s Rhythm.

Rating: 9/10.

ZoomInfo provides you with a comprehensive range of integrations with which you can set up sales automations.

Customers of the platform are also satisfied with how the tool’s integrations are saving them time on administration.

‘’It also integrates seamlessly with our CRM, saving wasted time on administration.’’ - G2 Review.

ZoomInfo’s Customer Support

Even though ZoomInfo does not disclose what kind of customer support you can expect on its pricing page, I was able to get a good understanding of its customer support through G2 reviews.

One G2 review goes over the fact that they had 2 customer support reps who have been an amazing resource to their team on how to use ZoomInfo.

‘’Our support reps, Jeff Connelly and Stephen Mott, have been amazing resources to my team in driving best practices with ZoomInfo.’’ - G2 Review.

Another G2 review mentioned that ZoomInfo’s customer support has been amazing to their team from day one and that they have gone out of their way to help by being proactive and responsive.

‘’It was easy to get set up and customer support from day one is amazing. The ZoomInfo team definitely wants to make sure you get what you paid for and then some. They go out of their way to help. They are proactive and responsive!’’ - G2 Review.

Rating: 10/10.

Considering ZoomInfo’s good customer support that every review talks about, I’d have to give them a 10/10 for the excellent implementation and support that they provide to each user.

ZoomInfo’s Pricing Model: Does It Provide A Good Value For Money?

Unlike other competitors on the market, ZoomInfo doesn't reveal its pricing model.

The platform has three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

You’ll have to contact ZoomInfo’s team for a custom quote.

What I can tell you for sure is that the price will depend on several factors:

• Features and functionality.
• Number of licenses.
• Credit usage.
• The type of intelligence you need (more robust info such as technographic attributes and org charts will create additional costs).
• Add-ons you want included (e.g., Streaming Intent for revealing buying intent in real-time).
• The integrations you need.

According to Vendr, ZoomInfo's average contract value is around $31,052/year, but it can easily reach six figures for enterprises with more advanced needs.

Rating: 5/10.

The reason why I decided to give ZoomInfo’s pricing a 5 is because:

• The pricing structure is not disclosed.
• There is no free plan, unlike some of its direct competitors.
• There are no monthly plans for the tool – you’ll be locked in a 12-month contract.
• There is no small-business-friendly pricing plan – according to a G2 review from a small business, they were quoted $25,000/year despite their minimal needs.
• The brand bases its pricing on licenses (user seats), making the platform quite expensive for Enterprises.

Customers of the platform are also not satisfied with the cost of the product, claiming that alternatives to ZoomInfo like Seamless AI have the same contact info for half the cost.

How Does ZoomInfo Compare To Alternatives On The Market?

💡 You can check out our in-depth comparison of Apollo vs. ZoomInfo, where we cover the 2 sales tech giants in more detail.

What Are Customers Saying About ZoomInfo?

Throughout this software review, I’ve been showing you some of the users’ opinions on ZoomInfo – but let’s dive a bit deeper.

TL;DR: ZoomInfo has been described as a powerful sales platform, but customers note that the platform is geared toward Enterprises, meaning that it might not shine the brightest when used by smaller companies to look up data on other small companies. Additionally, its contact data can be outdated, and its intent data leaves much to be desired.

What users love about ZoomInfo:

• You can narrow a search down to exactly who you want to talk to.
• The customer support is good and very helpful.
• Large database of leads that you can go after.

‘’The only thing I can complain about is how often the data is updated. Sometimes I find prospects have left the company I am looking into multiple years ago.’’ - G2 Review

‘’Not much I can point my finger on. The intent and WebSights features leave a bit to be desired with accuracy.’’ - G2 Review

Common complaints about ZoomInfo:

• Onboarding has not been smooth for some users.
• ZoomInfo is not good if your target audience is small businesses with under 50 employees.
• The data is not updated regularly, which means that some data points can be outdated with years (e.g., a job change).

Source

‘’So, if your target audience is under 50+ employees or a small business in general, then this isn't the platform for you, despite what the sales professional will tell you. Despite us making our ICP abundantly clear, it wasn't until AFTER we asked to cancel our subscription that we were told "This isn't really good for you."

What do they do? They offer us a bunch of ineffective add-ons that make the platform even less useful.

Sorry, ZoomInfo, but you're lacking in either ethics or transparency at the sales level, and for you to ask small (or any) businesses to invest $25k into a platform that's not meant for them is unsatisfactory and should be criminal…’’ - G2 Review

Verdict: Is ZoomInfo Really Worth It?

So far, I've rated ZoomInfo:

• Range of features: 8/10.
• User interface and usability: 8/10.
• Data quality: 7/10.
• Integrations: 9/10.
• Customer support: 10/10. 
• Pricing model: 5/10.

Which gives me an average rating of 7.8/10 for ZoomInfo.

To summarize:

ZoomInfo is the ideal choice if you:

✅ Are looking for good B2B data coverage, especially regarding US-based phone numbers.

✅ Need a wide range of features for handling various sales operations.

✅ Want a platform with a user-friendly interface.

ZoomInfo isn’t the best option if you:

❌ Are looking for a more budget option, as ZoomInfo is rather expensive in comparison to alternatives on the market.

❌ Need more website visitor identification functionality.

❌ Need more first-party intent data to identify and reach out to warm prospects.

Looking For A ZoomInfo Alternative?

ZoomInfo is known and primarily used for B2B data and cold engagement. 

Filtering leads and accounts for “customer fit” (industry, size, revenue, technology, job title, seniority level, etc.) is something most GTM platforms have or can provide at this point in 2025.

I believe that the actual golden opportunities lie in intent data—the ability of your systems to tell you when people are interested in your company and why.‎

Warmly (that’s us) looks for people who are most likely to take a sales meeting with you TODAY.

Warmly is a signal-based revenue orchestration platform that turns your website into a well-oiled conversion machine by:

• Identifying website visitors and detecting their buyer intent.
• Automating essential sales workflows.
• Enabling reps to engage leads while their interest is at its peak.

It’s the best option for companies looking to combine Intent and Action data to drive sales.

Let’s take a look at some of Warmly’s key features: ⤵️

Warmly Features
1. Reveals website intent

Similarly to ZoomInfo, Warmly identifies your website visitors.

However, unlike ZoomInfo, Warmly can identify both companies and the individual profiles that surf your website.

As a result, your reps can focus their efforts on the right stakeholders from the get-go.

With Warmly, you’ll get another ace up your sleeve.

Once it identifies website visitors, the platform proceeds to enrich each visitor with:

• B2B data (email address, company name, phone number, industry, size, technographic, etc.).
• First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
• Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).

This combination of first- and third-party intent data enables you to identify the leads that are most likely to buy right now, as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.

Your sales reps will be able to recognize who your hottest leads are right now and design tailored strategies for reaching out to them.

Check out our product walkthrough to learn more about Warmly’s features in use:

2. Build targeted lead lists with Coldly

Warmly recently included a static B2B database, Coldly, to help users build highly targeted lead lists more efficiently.

Coldly holds data on 200M+ accounts and contacts worldwide, in addition to having more than 25 built-in B2B data filters and the option for creating customized filters to fit specific business needs and industries.

Moreover, since the data is refreshed daily, you can have peace of mind that all your essential B2B data is accurate, relevant, and up-to-date.

You can do anything from building contact lists to automatically enriching your CRM contacts without breaking a sweat.

3. Streamlines sales engagement processes

Warmly’s automation features are by far one of the things most users love about the platform.

Warmly uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.

It provides several automation features, including:

Orchestrator, which lets you automate email and LinkedIn outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:

• The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
• Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
• The course that the workflow should take (send a contextual email, a personalized LinkedIn DM, or a LinkedIn connection request).

AI Chat, which is an AI-driven chatbot that can be trained to:

• Qualify leads.
• Answer their questions.
• Book meetings.
• Offer relevant collaterals.
• Engage leads.

Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.

The combination of these automation features ensures that:

• Every high-value lead will be engaged.
• Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.

4. Live video calls

Engaging your leads while they’re still hot can make the difference between a successfully closed deal and an opportunity that is forever lost.

With Warmly, you won’t have to worry about that, as its Live Video Chat feature lets you engage leads while they’re still visiting your website.

In the “Warm Calls” section of Warmly’s dashboard, your sales team can see who’s visiting your website right now and monitor their session in real-time.

Once you detect a high-intent lead based on Warmly’s insights or a visitor matching your ICP, you can engage them in a video chat immediately.

Alternatively, you can rely on automated lead routing to notify reps whenever a high-value lead ends on your website. 

This allows you to monitor their website interactions and hop on a call when they assess the time is right.

Warmly’s Pricing

Unlike ZoomInfo, Warmly offers a free plan to get started with the platform and a monthly paid plan that is good for small businesses.

Warmly’s free plan lets you:

• Identify up to 500 people and companies visiting your website per month.
• Pinpoint leads that fit your ICP.
• Set up automated lead routing via Slack notifications.

If you need more, there are four paid plans to choose from:

• Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
• Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
• Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
• Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

How Does Warmly Compare to ZoomInfo?

ZoomInfo is an excellent option if you want static (aka “Fit”) data and are comfortable with rigid and expensive contracts.

Warmly, on the other hand, shines in finding and engaging prospects who are looking to buy and are likely to respond to your outreach.

Warmly’s Coldly is not as massive as ZoomInfo’s, but capturing intent signals across all web activity and surfacing the warmest leads are much more likely to turn into revenue, which is what you care about.

Our platform might not have a native meeting scheduler or a Marketo integration, but we offer:

• Website de-anonymization signals at the contact level.
• Automated email retargeting.
• Automated LinkedIn DMs retargeting.
• Live session replays.
• Chat video messaging so you can contact your leads as they are browsing through your pages (e.g., pricing page).

➡️ ‎ZoomInfo might have more features than Warmly but customers often pay for features they never use in ZoomInfo, while Warmly connects to existing GTM tools.

Find Out Who Your Warmest Leads Are With Warmly

While ZoomInfo provides a solid range of features for sales teams, especially those intent on finding a good B2B prospecting platform, some users have still found issues with the tool’s data reliability and pricing model that is a bit too expensive.

The platform’s capabilities of detecting buyer intent on your website are significantly limited compared to Warmly's.

This limitation also affects ZoomInfo’s automated workflows, which cannot be fine-tuned to engage only the warmest leads—which every organization is most interested in.

With Warmly, all that changes.

The revenue orchestration platform enables you to identify website visitors, detect the hottest leads among them, and engage them via automated outreach sequences perfectly tailored to each lead.

Want to know for sure if Warmly is a good match for your sales team?

Try Warmly for free and start building a steady, warm pipeline in minutes.

Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.

Read More

• Warmly vs. ZoomInfo: A direct comparison of Warmly and ZoomInfo.
• ZoomInfo vs. 6sense: Find out what are the strengths and weaknesses of ZoomInfo and 6sense in this comparison guide.
• ZoomInfo vs. LeadIQ: Learn more about ZoomInfo and LeadIQ and see our direct comparison and analysis of the 2 sales tools.
• Best B2B Data Providers: Find the optimal B2B data platform for your use case.
• Best Lead Intelligence Software: Find the best platform for gaining critical insight into your leads.
• Best GTM Tools: Optimize your GTM strategy with some of the best GTM software on the market today.

Best Sales Intelligence Tools: Look beyond popular options like Apollo and ZoomInfo to find the optimal solution for your use case.

Are you wondering if Breeze Intelligence (previously Clearbit) is the right sales intelligence software for your team?

In this honest Breeze Intelligence review, I’ll analyze the platform's features, usability, data quality, integrations, and customer support to help you make an informed decision.

TL;DR

• Range of features: 8/10. The platform offers best-in-class data enrichment and form optimization to improve your site’s conversion rate, but the tool’s website visitor identification features are limited in comparison to alternatives on the market.
• User interface and usability: 9/10. Breeze Intelligence is a part of HubSpot, which means that you will be using HubSpot’s clean interface that users love.
• Data quality: 7/10. Despite some negative reviews of Breeze Intelligence from its Clearbit days, it seems like HubSpot has tried to improve the data quality with its AI-powered enrichment.
• Integrations: 5/10. Breeze Intelligence offers a best-in-class HubSpot integration – but that’s about it. If you are using another CRM, you’d need to look for an alternative.
• Customer support: 9/10. Your team will get access to HubSpot’s premium account management and support, which has been widely described as excellent.
• Pricing model: 6/10. Breeze Intelligence does not offer a free plan, but at least it offers a low entry point (starting from as low as $30/month). Pricing is based on a credit system, which can get quite pricey if you plan on enriching thousands of prospects.

Average rating: 6.8/10.

Breeze Intelligence Overview

After Clearbit, an AI-powered real-time data enrichment tool, was acquired by HubSpot – Breeze Intelligence was born.

Breeze Intelligence, a part of HubSpot’s AI suite Breeze, is a data enrichment and analysis platform designed to help you refine your prospect data.

The platform leverages AI and automation to help you identify high-quality leads, improve your CRM data inside HubSpot, and automate outbound.

Breeze Intelligence has been enhanced with HubSpot’s advanced LLMs and AI data sourcing, which lets you access its 200+ million buyer and company profiles.

The sales intelligence software is ideal for enterprises on HubSpot looking to improve their form conversion rates, identify buyer intent from companies on their website, and keep the lead database fresh with regular updates.

💡 Since the aim of this article is to review Breeze Intelligence in good detail, I’ll be giving my unbiased ratings on the platform’s features, user interface, data quality, integrations, and customer support.

Let’s dive deeper into the platform’s sales features: 👇

Breeze Intelligence’s Core Features

1. Data Enrichment

‎Breeze Intelligence's key strength is its data enrichment functionality. The software enriches leads with over 100 relevant B2B data attributes like:

• Business emails
• Job roles
• Social profiles
• Seniority level, etc.

Breeze Intelligence dives into the data within your CRM, and surfaces prospect information using LLMs and its AI-powered data sourcing.

The platform also runs automatic updates of direct contact details, keeping your data fresh. 

Breeze Intelligence also offers data enrichment on-demand, as the platform has data partnerships with industry leaders across various market segments across the globe.

2. Reveals companies visiting your website

Breeze Intelligence offers a rich IP address database that matches IPs against companies that land on your website. 

Then, it provides insights into the companies it identified, creating a clearer picture of their intent level and allowing you to adjust your sales and marketing efforts accordingly.

Breeze Intelligence’s visitor de-anonymization helps you:

• Identify ICP-fit and high-intent accounts with webpage visit activity and industry tags.
• Create workflows to route leads to your sales team using buyer intent behavior data.
• Improve conversions on your website with enriched prospect data from new companies in your target market.

‎3. Form optimization

Potential customers are more likely to fill out short forms. 

Breeze Intelligence optimizes your forms by removing fields it can auto-populate. 

For example, your website visitors can fill out only their email addresses, and Breeze Intelligence will automatically fill in the company name and domain.

Breeze Intelligence’s form optimization helps you:

• Optimize your site’s forms based on known enrichment data — whether the prospect is in your HubSpot CRM or not.
• Improve data accuracy with the platform’s enrichment data.
• Increase form conversions by removing unnecessary form fields that your leads are fed up with submitting.

Rating: 8/10.

Breeze Intelligence helps you save time by automating data enrichment and form-shortening, as well as identifying visitors on your website.

And existing customers of HubSpot have been excited about Breeze’s products, like Breeze Intelligence as a whole.

‘’The new Breeze feature! I love the innovative ways HubSpot finds to make our lives easier.’’ - G2 Reviews.

However, a drawback of the platform is that, unlike its competitors, it does not offer any real-time engagement features, such as an AI chat.

The platform also does not provide phone numbers or email addresses for contacts, as the tool is only focusing on enriching contacts that already have email addresses in their contact records.

Breeze Intelligence’s User Interface: Is It Easy To Use?

As Breeze Intelligence is integrated into HubSpot, you’ll see the usual HubSpot interface that you’re used to if you’re already familiar with the platform.

Breeze AI, where Breeze Intelligence is, sits on the bottom of your sidebar from where you can access the platform.

From there, you’ll be able to see a bird’s eye view of your website’s visitor activity and key accounts who have visited your website.

You’ll then be able to enrich your prospects using the platform’s credit system, which I’ll review in more detail later.

Rating: 9/10.

Even though this feels like rating HubSpot’s UI, I’ll have to give Breeze Intelligence’s interface and usability a 9 since the features of the tool are easy to access and navigate.

I was also unable to find any negative reviews regarding the AI platform’s setup or ease of use.

Breeze Intelligence’s Data Quality

Breeze Intelligence holds 200+ million buyer and company profiles – but how accurate is that data?

As I already mentioned, HubSpot acquired Clearbit, which means Breeze Intelligence has inherited the platform’s data providers and accuracy.

After looking at Clearbit’s past G2 reviews, I was able to see that numerous users have reported issues with the platform’s data accuracy.

‘’Lots of inaccuracies and duplicative data’’ - G2 Review.

This is because Breeze Intelligence does not own the data – they’re scraping it from their own 3rd party sources, which can be either outdated or duplicative.

Rating: 7/10.

A company like Breeze Intelligence that collects 3rd party data will inevitably find difficulties maintaining all of those data points.

Despite that, I still decided to give them a rating of 7 and not lower because HubSpot must have optimized the platform’s data sources and lead information after acquiring them.

HubSpot mentions that they have data partnerships with industry leaders across various market segments internationally, so they could have built better connections with data providers after the acquisition.

Breeze Intelligence’s Integrations

As Clearbit is now a part of HubSpot under the Breeze AI product offering, there is uncertainty about what HubSpot has done with the platform’s integrations with other CRM platforms like Salesforce.

On the bright side, if you are already using HubSpot, the platform and all of its beauty will be for you as its functionality is built into HubSpot’s ecosystem.

Rating: 5/10.

Breeze Intelligence will naturally lag behind its competitors, as it focuses on its native integration with HubSpot.

Despite that, it’s worth mentioning that such a seamless integration into the HubSpot ecosystem will make the platform an ideal choice for sales teams using HubSpot.

Breeze Intelligence’s Customer Support

As part of HubSpot, users of Breeze Intelligence will get access to HubSpot’s customer support and account management.

HubSpot offers 1:1 technical support, key account management, phone support, and on-demand customer support to support you while using Breeze Intelligence or similar products.

‘’It was easy to get the hang of on my own, but the customer support and monthly meeting with our HubSpot team was also incredibly beneficial.’’ - G2 Review.

Rating: 9/10.

If you are using Breeze Intelligence, you’ll get access to HubSpot’s premium customer support, featuring a dedicated account manager, on-demand support, and technical support.

Breeze Intelligence’s Pricing Model: Does It Provide A Good Value For Money?

Apart from paying for HubSpot’s subscription tier, which is another conversation of its own, you will be able to use Breeze Intelligence with a credit-based system.

➡️ The pricing of the credits will depend on your HubSpot subscription tier.

For example, if you are on the Starter plan of HubSpot, you’ll have to pay around $50/month for 100 Breeze Intelligence credits.

As for customers on the most expensive plans, they’ll charged $30/month for 100 credits.

In the context of credits, 1 credit equals 1 enriched CRM record inside of HubSpot. 

Rating: 6/10.

The good thing about Breeze Intelligence’s pricing model is that you can pay for what you’re using, and the minimum to get started with the platform is quite low in comparison to tools like ZoomInfo, which ask you for $25,000+/year upfront.

But the bad thing about Breeze Intelligence is that you’ll have to commit to a HubSpot subscription, meaning that you cannot use the platform on its own, and also, the platform can get quite expensive if you’re planning on heavily using it.

In comparison to other tools like Warmly, the pricing starts at $333/month when billed annually and gives you access to up to 5,000 credits per month (with bonus features too).

HubSpot’s Breeze Intelligence will cost you up to $0.50 per enriched prospect, while Warmly will cost you $0.06 per warm prospect that can be identified on your site and enriched.

How Does Breeze Intelligence Compare To Alternatives On The Market?

Verdict: Is Breeze Intelligence Really Worth It?

So far, I've rated Breeze Intelligence:

• Range of features: 8/10.
• User interface and usability: 9/10. 
• Data quality: 7/10.
• Integrations: 5/10.
• Customer support: 9/10. 
• Pricing model: 6/10.

Which gives me an average rating of 6.8/10 for Breeze Intelligence.

To summarize:

Breeze Intelligence is the ideal choice if you:

✅ Are already using HubSpot as your CRM.

✅ Are not planning on heavily using the platform (e.g., a small business/start-up).

✅ Need best-in-class data enrichment from the platform’s data providers.

Breeze Intelligence isn’t the best option if you:

❌ Want more granular intent data and contact-level de-anonymization.

❌ Are looking for a more complete platform that also has real-time engagement features and lead retargeting.

❌ Do not use or plan to use HubSpot as your CRM.

Looking For A Breeze Intelligence Alternative?

Breeze Intelligence, formerly Clearbit, has gained recognition for its B2B prospect data that includes non-US companies and form optimization functionality.

But filtering and enriching leads and accounts for “customer fit” (industry, size, revenue, technology, job title, seniority level, etc.) is something most sales intelligence platforms have or can provide at this point in 2025.

We believe that the golden opportunities lie in intent data—the ability of your systems to tell you when people are interested in your company and why – finding who exactly has been checking you out.

Warmly (that’s us) looks for people who are most likely to take a sales meeting with you TODAY.

Warmly is a signal-based revenue orchestration platform that turns your website into a conversion machine by:

• Identifying website visitors and detecting their buyer intent.
• Automating sales engagement workflows.
• Enabling your sales reps to engage leads while their interest is at its peak.

It’s the best option for organizations looking to combine Intent and Action data to drive sales.

Let’s take a look at some of Warmly’s key features: ⤵️

Warmly Features
1. Reveals website intent

Similarly to Breeze Intelligence, Warmly identifies your website visitors.

However, unlike Breeze Intelligence, our platform can identify both companies and the individual profiles that surf your website.

As a result, your reps can focus their efforts on the right stakeholders from the get-go.

With Warmly, you’ll get another ace up your sleeve.

Once it identifies website visitors, the platform proceeds to enrich each visitor with:

• B2B data (email address, company name, phone number, industry, size, technographic, etc.).
• First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
• Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).

This combination of first- and third-party intent data enables you to identify the prospects that are most likely to buy right now as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.

Your sales reps will be able to recognize who your hottest leads are right now and design tailored strategies for reaching out to them.

Check out our product walkthrough to learn more about Warmly’s features in use:

2. Build Targeted Lead Lists With Coldly

Warmly recently included a static B2B database, Coldly, to help users build highly targeted lead lists more efficiently.

Coldly holds data on 200M+ accounts and contacts worldwide, in addition to having more than 25 built-in B2B data filters and the option for creating customized filters to fit specific business needs and industries.

Moreover, since the data is refreshed daily, you can have peace of mind that all your essential B2B data is accurate, relevant, and up-to-date.

You can do anything from building contact lists to automatically enriching your CRM contacts without breaking a sweat.

3. Streamline Your Sales Engagement Process

Warmly’s automation features are by far one of the things most users love about the platform.

Warmly uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.

It provides several automation features, including:

Warmly’s Orchestrator, which lets you automate email and LinkedIn outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:

• The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
• Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
• The course that the workflow should take (send a contextual email, a personalized LinkedIn DM, or a LinkedIn connection request).

AI Chat, which is an AI-driven chatbot that can be trained to:

• Qualify leads.
• Answer their questions.
• Book meetings.
• Offer relevant collaterals.
• Engage leads.

Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.

The combination of these automation features ensures that:

• Every high-value lead will be engaged.
• Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.

4. Live Video Calls

Engaging your leads while they’re still hot can make the difference between a successfully closed deal and an opportunity that is forever lost.

With Warmly, you won’t have to worry about that, as its Live Video Chat feature lets you engage leads while they’re still visiting your website.

In the “Warm Calls” section of Warmly’s dashboard, your sales team can see who’s visiting your website right now and monitor their session in real-time.

Once you detect a high-intent lead based on Warmly’s insights or a visitor matching your ICP, you can engage them in a video chat immediately.

Alternatively, you can rely on automated lead routing to notify reps whenever a high-value lead ends on your website. 

This allows you to monitor their website interactions and hop on a call when they assess the time is right.

Warmly’s Pricing

Unlike Breeze Intelligence, Warmly offers a free plan to get started with the platform and a monthly paid plan that is good for small businesses.

Warmly’s free plan lets you:

• Identify up to 500 people and companies visiting your website per month.
• Find leads that fit your ICP.
• Set up automated lead routing via Slack notifications.

If you need more, there are four paid plans to choose from:

• Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
• Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
• Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
• Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

How Does Warmly Compare to Breeze Intelligence?

Breeze Intelligence is an excellent option if you are already using HubSpot and want static (aka ICP fit) data and are looking for more surface-level account identification software.

Warmly, on the other hand, shines in finding and engaging prospects who are looking to buy and are likely to respond to your outreach.

Warmly’s Coldly lead database is not as massive as Breeze Intelligence’s, but capturing intent signals across all web activity and surfacing the warmest leads are much more likely to turn into revenue, which is what you care about.

Here is our old comparison table with Clearbit that is still relevant after the acquisition from HubSpot:

Our platform might not have a native HubSpot integration, but we offer:

• Website de-anonymization signals at the contact level.
• Automated email retargeting.
• Automated LinkedIn DMs retargeting.
• Live session replays.
• Chat video messaging so you can contact your leads as they are browsing through your pages (e.g., pricing page).
• The ability to plug the platform into your existing productivity platforms.

Find Out Who Your Warmest Leads Are With Warmly & Engage Them

While Breeze Intelligence provides a solid range of features for sales teams using HubSpot, especially those looking for a good B2B prospecting platform, the platform’s data reliability is still under question and lacks integrations with non-HubSpot products.

The platform’s capabilities of detecting buyer intent on your website at the contact level are also significantly limited compared to Warmly's.

This limitation also affects Breeze Intelligence’s automated workflows with Breeze’s AI Agents, which cannot be fine-tuned to engage only the warmest leads—which every company is most interested in.

With Warmly, all that changes.

Our revenue orchestration platform enables you to identify website visitors, detect the hottest leads among them, and engage them via automated outreach sequences perfectly tailored to each lead.

Want to know for sure if Warmly is a good match for your sales team?

Try Warmly for free and start building a steady, warm pipeline in minutes.

Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.

Read More

• Clearbit Alternatives: Now that Clearbit has been acquired by Breeze Intelligence, you can look at the best alternatives and competitors to the platform.
• Warmly vs. ZoomInfo: A direct comparison of Warmly and ZoomInfo.
• ZoomInfo vs. 6sense: Find out what are the strengths and weaknesses of ZoomInfo and 6sense in this comparison guide.
• ZoomInfo vs. LeadIQ: Learn more about ZoomInfo and LeadIQ and see our direct comparison and analysis of the 2 sales tools.
• Best B2B Data Providers: Find the optimal B2B data platform for your use case.
• Best Lead Intelligence Software: Find the best platform for gaining critical insight into your leads.
• Best GTM Tools: Optimize your GTM strategy with some of the best GTM software on the market today.

Best Sales Intelligence Tools: Look beyond popular options like Apollo and ZoomInfo to find the optimal solution for your use case.

Is Dealfront the right sales intelligence platform for you?

To answer this question, you must first determine whether it’s worth its price. However, with so little information available online, this isn’t easy.

That’s precisely where this comprehensive Dealfront pricing guide saves the day.

In it, I’ll break down everything you need to know to decide if Dealfront is worth it, including:

1. Its pricing options.
2. The features it includes in its essential offering.

And if it turns out that Dealfront isn’t the most cost-efficient option out there, I’ll throw in a bonus option that provides better value for money for many users.

Let’s dive in!

Dealfront Pricing Plans

Before I discuss Dealfront pricing options, it’s important to understand what Dealfront is and how it was created.

Namely, Dealfront is the result of a merger of two separate companies:

1. Echobot - A B2B sales intelligence platform that provided premium company, contact, and market-relevant data for European-based businesses.
2. Leadfeeder - Website visitor identification tool that revealed companies visiting your website in real-time.

As a result, Dealfront integrates both products into a single platform, but here’s the catch.

Dealfront has separate packages for sales intelligence and website visitor tracking:

Dealfront for sales intelligence: Custom pricing based on team size, usage, and goals.

Leadfeeder for website traffic identification:

• Free forever plan that lets you identify up to 100 companies per month.
• Paid plan, which starts at €165 per month when billed monthly or €99 per month when billed annually for up to 50 identified companies per month.

While this allows you to use both tools as standalone solutions, it also means that you’ll have to pay separately for sales intelligence and website visitor tracking if you want access to Dealfront’s complete offering (which you’ll definitely want if you’re interested in equipping your GTM team the best way possible).

So, when it comes to Dealfront pricing, I’ll focus primarily on its sales intelligence package, as that’s the tool suite you get when subscribing to Dealfront.

If you also want website visitor identification, you’ll have to subscribe to Leadfeeder.

I reviewed Leadfeeder’s pricing in a separate article, so make sure to check it out for a more detailed glimpse into its cost.

Dealfront Sales Intelligence Package

Dealfront opted against publishing exact prices for its sales intelligence platform.

Instead, it urges potential customers to contact its sales team for a custom quote.

The pricing is based on factors like:

1. Team size, i.e., the number of people you want to onboard.
2. Usage, probably meaning that the total use volume will impact the final cost.
3. Goals, which implies that the features and functionality you decide to include to achieve your goals will also influence the total price.

When it comes to Dealfront’s features, they include the following:

• Extensive GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
• Coverage of data like company and contact details, technographics, job listings, social posts, etc.
• 100+ filters for building targeted lead lists.
• 33 trigger events, such as relocation, expansion, job offers, management changes, etc., enable you to monitor important accounts for relevant changes that might imply higher buyer intent.
• AI-powered lookalike lead lists leverage your existing customers and their data to find leads similar to your existing accounts that might also be a good match.
• Browser extension for accessing essential data on the go.
• Automatic CRM data cleansing and population.
• Buyer intent data, but only if you subscribe to Leadfeeder, too.
• Ad targeting, retargeting, and optimization let you leverage Dealfront’s data to enhance your ad reach, targeting, and impact.

However, you should note that Dealfront doesn’t specify which of these features are its core functionality, which you can expect to get on its lowest-tier plans.

Instead, it separates its offering into several different packages:

1. Target: Lets you leverage Dealfront’s comprehensive filtering options to create lead lists and auto-populate CRM systems.
2. Connect: Lets you drill down on individual decision-makers data and includes a Chrome extension for scraping data on the go.
3. Datacare: Keeps your CRM records and data fresh, clean, enriched, and accurate.
4. Promote: B2B ads targeting and retargeting.
5. Leadfeeder: Identifies companies visiting your website.

The only feature that is most likely included by default is access to its B2B database. 

Depending on your needs and preferences, you can probably include all the rest, but remember that any extra features you need will increase Dealfront’s total cost.

Note: Dealfront doesn’t offer a free trial. If you want to check it out before committing, you can book a demo with its team, but there’s no option to try it out firsthand.

Is Dealfront Worth It?

Let’s examine some key points about Dealfront's pricing and overall offering to help you decide whether the platform provides good value for money.

• It has non-transparent pricing: Whenever a company opts against publishing pricing details, it usually means it’s expensive. Although Vendr has no data on Dealfront, I managed to dig up some pricing details on Echobot. 

So, according to Vendr, the average cost for Echobot was about $21,000 annually, whereas the maximum price was around $34,000. Keep in mind that Dealfront is probably more expensive.

• If you need website visitor tracking, you’ll have to pay extra: Leadfeeder’s pricing starts at $165/mo for up to 50 identified companies, but it can go up to as much as €1999/mo for identifying 20001 – 40000 companies per month. 

This significantly adds to the total costs.

• Many users complain about Dealfront’s pricing: A significant number of user reviews mentioned that Dealfront is definitely on the more expensive end of the scale.

Source

Source

• Its data is primarily Europe-oriented: Regions such as the US, on the other hand, are not as covered.

Source

• Its website visitor tracking cannot identify actual stakeholders: This is particularly problematic when dealing with enterprise-scale companies, where finding key stakeholders can be a lot like looking for a needle in a haystack.

Source

• The more complex your needs, the more you’ll have to pay: Since Dealfront divides its offering into several different packages, users who want to make the most of Dealfront’s capabilities will have to pay for more than one package. 

This can quickly add up the costs, especially if you want access to its website traffic tracking solution.

Want a Comprehensive Dealfront Alternative?

If all this sounds too much for what Dealfront has to offer, don’t worry, as you’re not alone!

Many Dealfront users are switching to Warmly - a signal-based revenue orchestration platform that provides a more complete functionality suite than Dealfront.

Warmly enables you to:

1. Identify companies and individual stakeholders visiting your website.
2. Detect who your hottest leads are right now.
3. Engage leads while they’re still hot.
4. Automate essential sales workflows.
5. Access a massive cold B2B database to build targeted lead lists, enrich your CRM, and more.

How does Warmly do that?

Let’s get a closer look at its features and I’ll explain.

Warmly Features

Warmly provides a wide range of functionality designed to empower GTM teams to crush their quotas every single time.

Here, I’ll break down the tools that sales and marketing professionals find most useful in their field.

Feature #1: Identifies website visitors and detects the hottest leads among them

Similar to Dealfront’s Leadfeeder, Warmly identifies your website visitors.

However, that’s where all the similarity ends, as Warmly takes website visitor identification a step further by revealing both companies and individual stakeholders surfing your website.

This will enable you to identify the exact people interested in your product and tailor your outreach strategies accordingly.

In addition to identifying visitors, Warmly enriches each with granular B2B data to give your reps all the essential information they need to discern whether a lead matches your ICP and to adjust their approach, including:

1. Basic B2B contact data (names, email addresses, social media profiles, phone numbers, etc.).
2. Firmographic (company name, size, location, funding rounds, etc.).
3. Demographic (individual stakeholders’ names and contact info, job roles, seniority, etc.).
4. Technographic (the tools and software a company primarily uses).
5. CRM data (previous interactions with your reps, won and lost deals, old champions from that company, etc.).

But that’s not all. Warmly also reveals in-depth intent data for each identified visitor, helping you understand which of them is most likely to convert right now.

Warmly tracks three types of intent data and translates them into comprehensive insights that allow for more precise lead scoring and qualification, including the following:

1. First-party intent: This includes intent signals leads left in the channels you own (e.g., your website), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
2. Second-party intent: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
3. Third-party intent: This includes intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

Once your reps have all these types of intent data at their fingertips, they can easily identify your hottest leads and focus on them immediately.

Feature #2: Comprehensive cold B2B database

Warmly recently introduced an extensive static B2B database - Coldly - to provide its users with a complete prospecting and sales solution.

The database holds data on 250M+ accounts and contacts worldwide, which is updated and cleansed daily, ensuring that you’ll always have fresh, relevant, and accurate data to leverage in your outreach strategies.

Moreover, Coldly has over 25 built-in B2B data filters and lets you create customized filters to fit specific business needs and industries. Thus, you can build highly targeted lead lists from scratch.

With it, your reps can automate CRM data enrichment, improve lead list building, and boost their prospecting efforts.

Feature #3: Sales automation

In addition to uncovering intent signals to help your reps focus their attention on high-value leads, Warmly also lets you leverage those signals to build automated sales workflows.

Once Warmly detects high-intent leads on your website, it will automatically include them in various sequences based on your goals and preferences.

There are several automation features which you can use separately or combine them for optimal results, including:

The Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by letting you:

• Specify the exact action that triggers the whole sequence (e.g., a visitor matching your ICP lands on your website).
• Define the criteria the visitor needs to meet to be included in the workflow (specific company size, industry, individual’s job role, etc.).
• Determine the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

The AI Chat, Warmly’s AI-powered chatbot, can handle a wide range of actions while ensuring each interaction is contextual, relevant, and human-like, including:

• Automatically engaging and qualifying leads.
• Offering relevant collaterals.
• Answering questions.
• Booking meetings, etc.

Alerts and routing mean your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website. This allows SDRs to react in a split second and engage high-value leads while they’re still hot.

Feature #4: Live Engagement

If you want face-to-face contact with your leads when using Dealfront, you’ll have to use separate solutions that enable booking and having meetings.

To save you from stacking up software, Warmly includes a live engagement option in its offering.

Warmly’s Live Video Chat feature lets you hop on a call with leads while they’re still on your website without ever leaving Warmly.

To access this feature, go to the “Warm Calls” section of Warmly’s dashboard. There, you can see all the identified visitors surfing your website right now and monitor their web sessions in real-time.

Once your SDRs detect high-intent leads based on their interactions and/or good fit into your ICP profile, they can simply initiate a video call from Warmly and do what they do best - close deals.

Note: The Live Video Chat feature is available only on Warmly’s Enterprise plan.

Warmly Pricing

Warmly offers a free forever plan that allows you to reveal up to 500 website visitors—both companies and individuals—per month.

The free plan also lets you set up ICP filters to quickly identify high-quality leads and automate basic lead routing.

If you need more, there are four tiers to choose from:

1. Micro: Starts at $499/mo when billed monthly or $4,000 when billed annually, includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
2. Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
3. Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
4. Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Build a High-Quality Pipeline with Warmly

While Dealfront can be a good option for businesses whose target market is EU-based thanks to the platform’s rich B2B database with GDPR-compliant data, it still leaves a lot to be desired in terms of:

• Value for money, as you have to pay separately for sales intelligence and website visitor identification.
• Automation functionality since it doesn’t enable streamlining comprehensive sales workflows.
• Hyper-precise lead qualification because it cannot reveal granular intent data.
• Lead engagement, as it doesn’t enable your reps to pounce on leads while they’re still hot.

If these are priorities for you, look no further than Warmly. This platform provides all these features and has a transparent and straightforward pricing structure that leaves no room for doubt or hidden costs.

Interested in giving it a go?

Sign up for Warmly’s free plan and explore the platform’s website visitor identification capabilities with no strings attached.

Or, book a personalized demo with our team to see all its features in action.

Read More

• Leadfeeder Pricing: Discover whether Leadfeeder provides good value for money.
• Best Dealfront Alternatives: If Dealfront doesn’t do the trick for you, find an alternative solution that does.
• Best B2B Data Providers: Find the one best suited for your goals and needs in this in-depth analysis of the best data providers on the market.
• Leadfeeder Competitors: Looking for a Leadfeeder alternative? You’ve come to the right place, as this article breaks down all you need to know about its strongest competitors for every use case.
• Apollo Pricing: Is Apollo worth your money? Learn more in this in-depth pricing guide.
• Leadfeeder vs Lead Forensics vs Warmly: Find out which website visitor identification tool is the best for your business.
• Lead Forensics Pricing: Wondering how much Lead Forensics actually costs? You’ll find all the info you need in this detailed breakdown of its pricing structure.
• Targeted Lead Generation: Learn how to master the art of highly targeted lead generation for more quality leads and conversions.
• Top Lead Intelligence Software: Boost your prospecting game with the best lead intelligence tools around.

Best Company Research Tools: Drill down into your B2B prospects and leads with these advanced solutions.

Wondering if Apollo is the right sales intelligence platform for your sales team?

In this honest Apollo review, I’ll analyze the platform in detail, including its features, usability, data quality, integrations, and even customer support to help you make an informed decision.

TL;DR

• Range of features: 7/10. Apollo offers a good range of features for finding and reaching out to leads but has limited customization options and lacks real-time engagement features.
• User interface and usability: 7/10. The tool has an interface that is easy to use if you’ve already been using tools like Apollo, but it has a steep learning curve if that’s your first sales intelligence platform.
• Data quality: 7/10. A solution like Apollo that collects third-party data will inevitably have difficulties maintaining the data accuracy of all those millions of entries.
• Integrations: 9/10. Apollo’s integrations cover a wide range of sales and marketing needs.
• Customer support: 5/10. The tool does not offer as many customer support options as other alternatives on the market, and there are conflicting reviews online about the support’s reliability and knowledge.
• Pricing model: 6/10. Apollo has a free plan and its pricing plans do not seem expensive at first, but costs can stack up – especially from updating your contact data, which is paid separately.

Average rating: 7/10.

Apollo Overview

Apollo is a comprehensive sales engagement and intelligence software that helps GTM teams handle all their sales operations from a single point of control.

The platform offers advanced search filters, automated email sequencing, and real-time insights to nail your cold email marketing outreach.

Apollo has gained recognition for its massive B2B contact database and a wide range of sales pipeline management options.

The tool offers a B2B database with 275M contacts and 73M companies and solid international coverage, unlike some competitors, whose data is only viable in the US.

I think of Apollo as a good option for medium-sized and large businesses looking for vast B2B databases and versatile functionality that lets them handle the entire sales process from a single platform. 

💡 Since the aim of this article is to review Apollo in good detail, I’ll be giving my unbiased ratings on the platform’s features, user interface, data quality, integrations, and customer support.

Let’s dive deeper into the platform’s sales features: 👇

Apollo’s Core Features

Large B2B database with advanced filtering

Apollo holds data on around 275M contacts and 73M companies worldwide, with 210M contacts and 35M companies from the US alone.

According to Apollo, their data has good accuracy and matching rates to help you find the contacts you need.

Moreover, the database has 65+ filters and an AI-powered search engine to help you build highly targeted lead lists faster and easier.

Automatic CRM enrichment

Handling CRM manually is every sales rep’s nightmare, especially when scaling businesses. Maintaining records fresh, clean, and accurate in today’s digital landscape is not easy.

Deals constantly get closed or lost, leads switch jobs and positions, buyer intent shifts before you know it, etc., making keeping track of all relevant data and changes more challenging than ever.

Apollo’s CRM enrichment makes sure that all your records are automatically updated whenever an important change or event occurs. 

This lets your sales reps focus on tasks that matter instead of wasting time on manual record entries.

Automatic enrichment eliminates duplicates, data gaps, inaccuracies, and other issues, providing an accurate 360-degree view of each lead, deal, and customer.

Sales Engagement

Apollo integrates several outbound channels, including email, cold calls, and LinkedIn outreach in its platform, enabling you to create multi-step automated sequences.

You can choose between pre-made templates or use AI to create custom sequences that better suit your use case and business goals.

Moreover, Apollo includes AI-powered email generation that helps you create personalized, contextual emails in seconds and offers tools that improve email deliverability to ensure that your emails won’t bounce or end up in spam.

Apollo’s Chrome Extension For LinkedIn

Apollo offers a Chrome extension that lets you prospect contact and account directly from LinkedIn.

This helps you complete tasks through Apollo directly from LinkedIn’s platform, including:

• Requesting an email address.
• Making a phone call.
• Adding a saved contact to a list or sequence.

Rating: 7/10.

Apollo offers a good range of features for finding and reaching out to prospective customers.

Despite this, I wanted to see more real-time engagement features, such as an AI chat on your website or another way to engage with your leads while they’re still hot, such as automatic LinkedIn messages.

Customers of the platform also note that the platform has limited options for customizing the automated workflows.

‘’Currently, there is no option for automated response sequencing based on specific actions like email opens. The system only supports a uniform second step for all scenarios. An A/B workflow feature would be highly beneficial, where one response is triggered if the email is opened, and an alternate response follows if the email remains unopened after a set timeframe. This feature has been requested multiple times but remains pending.’’ - G2 Reviews.

Apollo’s User Interface: Is It Easy To Use?

For me personally, as someone who has a background in sales and using sales platforms like Apollo, the platform’s interface is intuitive and easy to use.

On the left, I can see the features separated by the sales funnel, including prospecting and enriching, engaging the lead, and closing.

When it comes to finding leads, the platform has different filters (also lets me pin filters for future uses) and lets you find leads by engagement activity, company info, or person info.

Rating: 7/10.

The platform has an interface that is easy to use if you’ve already been using sales tech solutions like Apollo.

When it comes to non-tech-savvy people, the platform might not be as easy to use as it is for me.

For example, I found reviews on G2 that claimed the platform has a steep learning curve and that it would take a technical person to put together the sequencing part of the platform.

‘’I would say that it takes a very technical person to put together your sequencing, workflows, and searching contacts properly to really put the system to good use. A typical salesperson isn't going to be able to dive so deep into all the technical aspects of this tool.’’ - G2 Review.

Another review I found on the platform’s user interface notes that their team feels like the UI is overloaded with information.

The customer complained that the grid for making calls and completing tasks is messy. 

Apparently, there’s a lot of information there, which can be helpful at times, but it should have a dedicated space and not come in between the workflows.

‘’The grid for making calls and completing tasks is a bit messy. There's a lot of information there, which can be helpful at times, but I would love something more simple where I can log a call, complete a task, and check a box specifying that I want to create a follow-up task. Early on, I ran into issues where I would complete a call task and it would just move me to the next task without making a follow-up task (unless they are in a sequence in which case it just moves them to the next step).’’ - G2 Review.

Apollo’s Data Quality

Apollo holds a total of 275M contacts of data and 73M companies – but how accurate is that data?

Numerous users on G2 have reported issues with data accuracy.

‘’I also do not like that there is tons of data that is not updated. Maybe someone changed jobs and the platform knows it, but the old email stays there with the new company as their place of work, which makes no sense.’’ - G2 Review.

This is because, as one Redditor points out, Apollo does not own the data – they’re scraping it from their own sources, which can be outdated.

After all, you’re not collecting and using first-party data, you’re using their third-party data, which means that it’s inevitable some of the data will be outdated.

‘’Apollo’s data (as well as other similar tools like ZoomInfo) is inaccurate and outdated. These tools don’t own the data, they are simply scraping it from outdated sources, and compiling it into their database and selling it to you.’’ - Reddit comment.

Rating: 7/10.

A company like Apollo that collects 3rd party data will inevitably find difficulties maintaining all of those millions of entries daily.

As a result, users are claiming that a percentage of their data has outdated information, usually around 5-10%, according to one review.

‘’Sometimes around 5 - 10% of the database I extract has outdated information.’’ - G2 Review.

Apollo’s Integrations

Apollo has a good integration ecosystem, featuring integrations with:

• CRM platforms, including Salesforce, HubSpot, and Pipedrive.
• Marketing automation tools, including Adobe Marketo and Supercadence.
• Email platforms, including Mailgun and SendGrid.
• Sales engagement platforms, including Outreach and Salesloft.
• Data and analytics platforms, including Census and Scoop Analytics.
• Dialer solutions, including JustCall, Koncert, and Orum.
• Communication platforms, including Slack.

Rating: 9/10.

The platform’s integrations cover a wide range of sales and marketing needs, which makes it easier to connect with your existing platforms.

Customers of the platform also seem to share my opinion, as users are satisfied with the platform’s seamless integration between prospecting and engagement tools.

‘’What impresses me most is the seamless integration between prospecting and engagement tools – moving from lead identification to personalized outreach happens in just a few clicks.’’ - G2 Review.

Apollo’s Customer Support

When it comes to Apollo’s customer support, the platform only offers priority email support for its paying customers.

I found conflicting reviews on G2 about that email support:

• Some customers received timely and helpful support, knowledgeable at that.

‘’When it comes to customer support, Apollo.io truly excels. Their support team is responsive and knowledgeable, ready to assist with any issues or questions. I appreciated the quick turnaround for responses and the support resources. I felt confident reaching out, knowing I would get the needed help.’’ - G2 Review.

• Other customers (from companies of the same size) waited long to hear back from Apollo’s customer support and did not get the answer they were looking for.

‘’I dislike customer support. To be honest it always takes them a very long time to reply, and I don't always get a right answer.’’ - G2 Review.

Rating: 5/10.

Apollo does not offer as many customer support options as other platforms like RB2B which offer an AI chatbot, a community, and live support.

Reviews are conflicting, which is why I cannot give it a rating of more than 5/10 for customer support.

Apollo’s Pricing Model: Does It Provide A Good Value For Money?

Apollo offers a free plan with 10,000 monthly credits, two active sequences, five mobile credits, and 10 export credits per month. 

You can also select from the three paid plans: 

• Basic plan: $49 per user per month, which adds job change notifications, buying intent over 6 topics, and intent filters.
• Professional plan: $79 per user per month, which adds 120,000 credits per year, no sequence limits, and uncapped sending limits with SendGrid.
• Organization plan: $119 per user per month, which adds buying intent over 12 intent topics, AI-assisted email writing, and call transcriptions.

Rating: 6/10.

Despite Apollo’s generous free tier and small-business-friendly pricing model, I found some reviews diving into deeper detail about how the platform’s pricing model really works.

According to one customer, all the prices listed on its page are just starting prices. 

The final cost depends on the additional phone/export credits you’ll have to purchase. What’s more, some users say tracking credit spending can be tricky.

‘’Additionally, the credit system can be confusing—it's not always clear how credits are calculated, and the usage statistics occasionally seem inconsistent.’’ - G2 Review.

Another customer of the platform explained that Apollo makes you pay to update the contact information (the one you’ve already paid for) to stay on top.

‘’Personally, I have been struggling with the updated data on the platform. It seems kind of ridiculous to me that once I save a contact I can't have any updated information on them unless I pay.’’ - G2 Review.

How Does Apollo Compare To Alternatives On The Market?

💡 You can check out our in-depth comparison of Apollo vs. ZoomInfo, where we cover the 2 best-in-class sales tech platforms in more detail.

What Are Customers Saying About Apollo?

Throughout this review, I’ve been showing you some of the users’ opinions on Apollo – but let’s dive a bit deeper.

TL;DR: While Apollo delights many users with its wide range of features and versatile capabilities, a significant number of users find its pricing to be an issue, especially for smaller businesses.

What users love about Apollo:

• The set-up of the platform has been easy.
• Good task allocation into the different categories of email, call, and LinkedIn.
• Detailed filtering to find the prospects you’re looking for.

‘’The grid for making calls and completing tasks is a bit messy. There's a lot of information there, which can be helpful at times, but I would love something more simple where I can log a call, complete a task, and check a box specifying that I want to create a follow-up task. 

Early on, I ran into issues where I would complete a call task, and it would just move me to the next task without making a follow-up task (unless they are in a sequence, in which case it just moves them to the next step).’’ - G2 Review.

Common complaints about Apollo:

• The platform’s interface has been described as a little crowded, making it difficult to navigate. 
• A lot of customers do not seem to be satisfied with the tool’s accuracy and email deliverability problems.
• The pricing model of the platform is not as small-business-friendly as it seems, especially the more advanced features of the platform.

‘’Apollo.io's pricing can be expensive for smaller businesses, especially as many advanced features are locked behind higher-tier plans.’’ - G2 Review.

‘’Credits should only be consumed when full information about the person is actually available. Sometimes it can give false information. Information about the companies and what they do is not sufficient. Cannot integrate with all CRMs (We use MyBasicCRM)

I am having problems with mail integration. Outgoing mail usually appears as spam, and my mail address has been changed to a random one.’’ - G2 Review.

Verdict: Is Apollo Really Worth It?

So far, I've rated Apollo:

• Range of features: 7/10.
• User interface and usability: 7/10.
• Data quality: 7/10.
• Integrations: 9/10.
• Customer support: 5/10.
• Pricing model: 6/10.

Which gives Apollo an average rating of 7/10 for me.

To summarize:

Apollo is the ideal choice if you:

✅ Are looking for a platform with a large database of B2B contact data.

✅ Want to put email outreach on autopilot while improving deliverability.

✅ Are looking for advanced filtering options for more targeted prospecting.

Apollo isn’t the best option if you:

❌ Fear that the costs can easily stack up thanks to its dual credit system (you spend one credit for revealing an email address and 5 for getting a mobile phone number).

❌ Are looking for best-in-class B2B contact data that has a higher chance of being accurate.

❌ Need real-time engagement features, first-party data, and intent data that Apollo’s competitors offer.

Looking For An Apollo Alternative?

Despite Apollo’s range of features, good range of integrations and a large library of B2B contact data, some users are still finding faults with the product’s data quality, pricing model, and ease of use.

In 2025, I feel like more and more SMBs have been waking up to the fact that cold B2B sales outreach that companies like Apollo are supporting is not working very well.

Enter Warmly (that’s us) – a signal-based revenue orchestration platform that provides a wide range of features designed to:

• Capture warm leads that visited your website (first-party data).
• Identify the hottest ones.
• Automatically engage and nurture them, helping your sales reps to successfully convert them.

Let’s get a closer look at the factors that make Warmly an attractive alternative to Apollo for sales teams.

I’ll start with a breakdown of several of Warmly’s core features: 👇

Warmly Features

Feature #1: Identify Your Website Visitors

Warmly identifies companies and individuals visiting your website in real-time.

Since your website is one of the key parts of your lead generation funnel, capturing and engaging all leads it generates is of pivotal importance if you’re looking to build a steady pipeline of warm leads.

All it takes is adding a snippet of Warmly’s code to your website to start revealing warm leads visiting it.

It is also possible to monitor your leads’ web sessions in real-time to see exactly how they interact with your website.

➡️ This can help you pinpoint whether your website is optimized for conversions or if it needs improvements.

But that’s not all.

Every identified visitor will be enriched with granular B2B data, providing your sales team with all the information they need to:

• Pinpoint leads that best fit your ICP.
• Tailor their outreach to each lead for optimal results.

The B2B prospect data Warmly reveals includes:

1. Company data (company name, location, size, etc.).
2. Technographics (software tools and technology the company predominantly uses).
3. Demographics (individual names, email addresses, phone numbers, social media profiles, job roles, etc.).
4. CRM data (past interactions with your reps, former champions within that account, etc.). 

Feature #2: Reveal Buyer Intent 

While knowing who visits your website and gaining insight into relevant B2B information gives you a huge competitive advantage, it’s still not enough to ensure the best possible results from your sales efforts.

This is why Warmly tracks and captures buyer intent data, in addition to basic B2B data, enabling your sales reps to find which of your leads is most likely to convert now.

Warmly collects several types of intent signals, unlike Apollo that focuses on 3rd party data:

1. First-party intent: This includes intent signals leads left in your owned channels, such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
2. Second-party signals: These come from monitoring LinkedIn for things like job changes and openings, new funding rounds, etc.
3. Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

Unlike Apollo, Warmly provides a much more granular and comprehensive view of your leads’ buyer intent, enabling you to:

• Score and qualify leads with greater precision.
• Identify the highest-value leads among them.
• Engage leads precisely when they’re most likely to convert, boosting your chances of success.

Feature #3: Automate Your Sales Process

In addition to helping your SDRs identify high-quality leads from the get-go, Warmly lets you leverage the intent signals it picks up to create comprehensive sales workflows.

It has several automation tools that let you set things like LinkedIn and email outreach or lead routing on autopilot.

Firstly, there’s the Orchestrator, which enables you to streamline LinkedIn and email outreach.

Here’s how it works:

• Set up the action that triggers the automated sequence (e.g., a visitor matching your ICP lands on your website).
• Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, individual job role).
• Specify the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

The Orchestrator will then ensure that all the leads matching the criteria you defined are adequately engaged, taking notice that every email or message is personalized and contextual.

Secondly, there’s the AI Chat, Warmly’s AI-powered chatbot.

AI Chat can handle a wide range of actions, including:

• Automatically engaging and qualifying leads.
• Offering relevant collaterals.
• Answering questions.
• Booking meetings, etc.

The chatbot is powered by advanced AI, which can be trained to maintain a consistent brand tone across chats while ensuring that every interaction with each lead is contextual, relevant, and human-like. 

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

This significantly reduces the time to lead, improving your chances of converting them.

Feature #4: Live Engagement

Having the option to engage leads while their interest in your product is at its highest could be the make or break between converting them and losing them for good.

Warmly’s live video chat option was designed with this in mind, allowing sales reps to engage leads in live, one-to-one meetings while they’re still on your website.

When you go to the “Warm Call” section of Warmly’s dashboard, you’ll see a detailed overview of all your website visitors right now, with the option of monitoring each lead’s website session and uncovering intent insights simply by clicking on their name.

Once your sales reps assess that the time is right based on website session insights and other intent signals, they can easily initiate a call and do what they do best - coax leads into conversion.

Feature #5: A Daily-Updated B2B Prospect Database: Coldly

Warmly lets you access Coldly, which is a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting – similar to how Apollo works.

Coldly includes all the B2B data your sales reps need to make initial contact, including:

• Validated emails.
• Phone numbers.
• LinkedIn profiles.

The database also provides 25+ B2B filters and customizable data filters that you can set up, enabling you to build highly targeted prospect lists in a few seconds.

Lastly, Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.

This way, your team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.

Warmly Pricing

Similar to Apollo, Warmly offers a freemium plan.

On it, you can:

• Reveal up to 500 companies and individuals visiting your website (in addition to essential and accurate data on each lead).
• Set up ICP filters to quickly identify high-quality leads. 
• Automate basic lead routing.

If you need more, there are four paid plans to choose from:

1. Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
2. Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
3. Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
4. Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Find Out Who Your Warmest Leads Are With Warmly

While Apollo provides a solid range of features for sales teams, especially those intent on finding a good B2B prospecting solution, some customers have still found issues with the tool’s data reliability and pricing model that scales a bit too quickly.

Its capabilities of detecting buyer intent are significantly limited compared to Warmly's. 

This limitation also affects its automated workflows, which cannot be fine-tuned to engage only the warmest leads—which every business is most interested in.

Moreover, Apollo cannot identify your website visitors, meaning that all the leads generated on your website will go to waste simply because you cannot capture them.

With Warmly, all that changes.

The revenue orchestration platform enables you to identify website visitors, detect the hottest leads among them, and engage them via automated outreach sequences perfectly tailored to each lead.

Want to know for sure if Warmly is a good match for your sales team?

Try Warmly for free and start building a steady, warm pipeline in minutes.

Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.

Read More

• Leadfeeder Pricing: Find out if Leadfeeder’s pricing model is worth it in 2025.
• UnifyGTM Pricing: This detailed pricing guide breaks down UnifyGTM’s pricing model to help you figure out if the platform is a good fit for your organization.
• Lead Forensics Alternatives: Learn why some customers have been switching from Lead Forensics and the best alternatives on the market in 2025.
• Best B2B Data Providers: Find the optimal B2B data platform for your use case.
• RB2B Pricing: Is RB2B worth it? Discover in this pricing review.
• Lead Forensics Pricing: How budget-friendly is Lead Forensics? This pricing guide answers this in detail.
• 6sense Pricing: Looking for a comprehensive overview of 6sense’s pricing structure? This is the buyer guide for you.
• Best Lead Intelligence Software: Find the best platform for gaining critical insight into your leads.
• Best GTM Tools: Optimize your GTM strategy with some of the best GTM software on the market today.
• Best Sales Intelligence Tools: Look beyond popular options like Apollo and ZoomInfo to find the optimal solution for your use case.

Leadfeeder vs. LeadForensics - which of the two lead generation tools is right for you?

I’ll review both tools’ core features, pricing, and user experiences to give you a 360-degree view of their offerings.

And if you decide that neither is exactly what you’re looking for in a lead generation software tool, I’ll introduce a third option, ensuring that all use cases are covered.

Let’s start by exploring Leadfeeder’s and Lead Forensics’ features: 👇

Leadfeeder vs Lead Forensics: Features

One factor that plays a critical role in choosing your lead generation platform is the tool's core functionality.

Leadfeeder and Lead Forensics are designed to help you capture website-generated leads, so most of their features are geared toward that purpose.

Here are some of the key ones.

Leadfeeder Features

Leadfeeder is a B2B lead generation software that identifies companies visiting your website.

Although it has been part of Dealfront for some time, it can still be used as a standalone product.

However, since Dealfront is a comprehensive B2B database, if you only subscribe to Leadfeeder, you won’t get access to all the B2B sales and lead intelligence you may need for optimal results.

The platform doesn’t boast a particularly wide range of features with its core functionality including the following:

1. Identifies website visitors and tracks their on-site behavior

Leadfeeder reveals the companies visiting your website, providing insight into your B2B leads.

However, you should note that the platform can only uncover companies, meaning you won’t know the exact stakeholders visiting your website, which leaves you guessing when tailoring your outreach.

Leadfeeder also tracks your website leads’ interactions with your website, such as the pages they visited, time spent on each page, recurring visits to certain pages, etc., helping you gauge which visitors are probably the most interested in your offering. 

2. Advanced filtering for creating lead lists, audience segments, and custom lead-scoring systems

Leadfeeder lets you use 50+ behavioral and firmographic filters to automatically score and prioritize leads based on whether they match your ICP criteria or show high-intent behavior.

Moreover, you can use those filters to weed out ISP and bot traffic, leaving you only with actual companies.

Finally, these filters allow you to create audience segments, enabling you to better target your ABM and other marketing strategies.

3. Form, video, and download tracking

Leadfeeder tracks relevant engagement metrics that shed light on the companies that have interacted more closely with your website content.

It monitors for companies that have downloaded collaterals, watched your videos, or filled out forms, providing you with an overview of leads who are more likely to be strongly interested in your product or services.

Lead Forensics Features

Lead Forensics is a B2B website visitor tracking tool that also identifies only companies visiting your website.

Here are some of its key features.

1. Identifies companies visiting your website 

Lead Forensics reveals the companies visiting your website, giving marketing and sales teams a good starting point when designing and targeting their outreach efforts.

In addition to providing essential company details, Lead Forensics also uncovers the company’s key stakeholders and their contact information, allowing you to focus on them from the start.

2. Real-time alerts

You can set up real-time alerts to notify your reps in Slack or email when a high-value lead lands on your website.

You can create a list of companies that trigger the alerts or set up filters that match your ICP criteria to ensure that no quality opportunity goes by you.

3. Automated CRM workflows

Once Lead Forensics identifies a company visiting your website, it can automatically create records in your CRM, reducing your manual workload.

This will ensure that your CRM data is always fresh and clean, allowing your SDRs to focus on strategic tasks that matter.

Leadfeeder vs Lead Forensics: Pricing

Next up are the platforms’ pricing structures to help you understand the costs associated with each.

Leadfeeder Pricing

Leadfeeder has just two plans:

1. Free forever plan that lets you reveal up to 100 companies per month and store data on identified visitors for 7 days.
2. Paid plan, which starts at €165 per month when billed monthly or €99 per month when billed annually, and provides access to all the platform’s most advanced features, such as employees’ contact details, insights into visitors’ website sessions, two-way CRM integrations, etc.

However, you should note that the final cost of Leadfeeder’s paid plan will depend on the number of companies it successfully identifies on your website.

Namely, the pricing starts at €165/mo for up to 50 identified companies and goes up to €1,999/mo for identifying 20,001 – 40,000 companies per month.

There’s also a 14-day free trial of Leadfeeder’s paid plan that lets you test all the platform’s functionalities before committing.

Lead Forensics Pricing

Lead Forensics has two pricing plans:

1. Essential: Built for small and medium-sized businesses, includes features like providing a list of business visitors enriched with B2B contact data, customizable dashboards for monitoring website visitor traffic, real-time alerts, etc.
2. Automate: Designed for enterprise businesses, includes everything in Essential, plus fully customizable automated CRM workflows, key account behavior tracking, etc.

No prices are disclosed for either plan.

In fact, the only thing clearly stated on the website is that Lead Forensics’ pricing is traffic-based, meaning that the end cost will depend on how much traffic your website generates in a month.

If you want to try Lead Forensics before committing, there’s a 7-day free trial.

Leadfeeder vs Lead Forensics: What Are the Customers Saying?

And now, let’s get a closer look at how satisfied Leadfeeder and Lead Forensics customers are with the platforms’ features and overall usability.

Leadfeeder Reviews

TL;DR: While Leadfeeder is super intuitive and easy to deploy and use, many visitors voiced their concerns regarding visitor data accuracy - or lack thereof. 

Moreover, a significant number of reviews mentioned they would like to see more precise, individual-level identification.

Some users might experience concerns regarding the accuracy of identifying anonymous visitors – which I also sometimes experience. While DealFront surely uses advanced algorithms to provide insights into website visitors, there can be instances where the information is not as precise as expected, which could impact lead generation and follow-up strategies. - G2 Review

Could use user names and not only which domain they are looking from. - G2 Review

Unable to capture and identify a large portion of the website visitors. - G2 Review

Lead Forensics Reviews

TL;DR: Lead Forensic accurately identifies a good part of your website traffic. 

However, many users feel it would help a lot if they could get more granular insights into the stakeholders visiting their website instead of just company-level identification. 

Also, the information it provides on some businesses, especially smaller ones, can be limited.

It can be extremely difficult to get in touch with the actual person who was on your site. With larger companies in particular, it's like finding a needle in a haystack sometimes. Some accounts have a lot of "contacts" available, but they're generic LinkedIn leads from that company's accounting/marketing/sales department and getting them to transfer you to someone in purchasing who is actually looking at your product can be a real challenge. - G2 Review

The depth of information to get in contact with organizations (or individuals) is limited, leaving you with a relatively blunt instrument to take advantage of. - G2 Review

What I dislike about Lead Forensics is that the data can sometimes be incomplete or inaccurate, particularly for smaller businesses. - G2 Review

Leadfeeder vs Lead Forensics: Pros & Cons

It's time for a quick overview of Leadfeeder’s and Lead Forensics’ key strengths and drawbacks, recapping what we’ve learned about them.

Leadfeeder Pros & Cons

✅ Fully GDPR-compliant.

✅ Solid range of CRM integrations.

✅ Tracks leads’ engagement with your website content.

❌ Identifies only companies visiting your website.

❌ Doesn’t reveal intent data.

Lead Forensics Pros & Cons

✅ Robust reporting.

✅ Identifies a solid portion of your website traffic.

✅ Intuitive interface.

❌ Cannot identify actual stakeholders visiting your website.

❌ Expensive.

Neither Platform Does the Trick for You?

If you’ve come to the conclusion that neither Leadfeeder nor Lead Forensics have what you’re looking for in a website visitor identification solution, no worries!

Warmly might be exactly what you need.

Warmly is a signal-based revenue orchestration platform that:

1. Identifies website visitors at both company and stakeholder levels.
2. Reveals buyer intent.
3. Lets you automate various sales workflows.

As such, Warmly is an excellent alternative to both Leadfeeder and Lead Forensics.

Let’s look at the key features that make it an attractive option for users looking for more advanced website traffic tracking platforms.

Warmly Features

Although Warmly has a significantly broader range of features than Lead Forensics and Leadfeeder, I’ll break down only the ones that make it stand out from the competition.

1. Identifies companies and individual stakeholders visiting your website

Unlike Lead Forensics and Leadfeeder, Warmly takes website visitor identification further by revealing companies and individual stakeholders.

This means you won’t have to play guessing games with your outreach, as your reps will know which accounts to focus on within a particular company and how to approach them from the start.

Once you add a snippet of Warmly’s code to your website, the platform will start identifying leads within minutes, enabling you to create a transparent warm pipeline.

In addition to tracking website visitors, you can add the code snippet to your email campaigns or event pages to collect leads from multiple sources.

When the platform identifies a visitor, it also reveals all the relevant B2B information your sales and marketing teams need to adjust and personalize their strategies, including:

• Firmographics (company name, location, size, etc.).
• Technographics (software tools and technology the company predominantly uses).
• Demographics (individual names, email addresses, phone numbers, social media profiles, job roles, etc.).
• CRM data (past interactions with your reps, former champions within that account, etc.).

2. Captures in-depth intent data 

Intent data plays a vital role in successful lead generation and conversion strategies, as it helps you pinpoint the leads that are most likely to convert at this very instant.

However, Leadfeeder and Lead Forensics don’t provide options for gathering buyer intent insights, meaning your reps won’t have access to the most important thing for accurately qualifying leads.

On the other hand, Warmly reveals intent data on each lead it identifies, allowing you to detect the hottest ones at a glance.

The platform collects three types of intent signals:

1. First-party intent: This includes intent signals leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
2. Second-party signals: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
3. Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

Having a detailed overview of all types of intent data for every identified lead is a game-changer for your SDRs, as they’ll be able to:

• Precisely and accurately qualify leads.
• Easily identify the ones showing the highest likelihood to buy right now.
• Leverage the detailed insights Warmly revealed to tailor their outreach to perfection.

3. Sales orchestration

Within Warmly, intent signals play another crucial role.

In addition to improving lead qualification and scoring, they can also be leveraged to automate various sales workflows.

This way, you can automatically engage high-value leads without worrying that any of them will fall through the cracks ever again.

Warmly has three main automation features.

Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by:

• Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
• Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
• Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).

Secondly, there’s the AI Chat, Warmly’s AI-powered chatbot.

AI Chat can handle a wide range of actions, including:

• Automatically engaging and qualifying leads.
• Offering relevant collaterals.
• Answering questions.
• Booking meetings, etc.

The best part is that the chatbot is powered by advanced AI, which can be trained to maintain a consistent brand tone across chats while ensuring that every interaction with each lead is contextual, relevant, and human-like. 

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

This significantly reduces the time to lead, boosting your chances of getting more successful conversions.

4. Live Engagement

When it comes to successfully converting leads, little can get you as far as one-on-one communication.

Our team had this in mind, so Warmly includes live text and video chat options, allowing you to contact leads while they’re still on your website.

If you go to the “Warm Call” section of the platform’s dashboard, you’ll see all the companies and individuals visiting your website right now.

You can monitor their web sessions in real-time and examine Warmly's intent and B2B data on them.

When your reps feel the time is right, they can initiate a video call straight from Warmly’s platform. 

They can leverage the information Warmly revealed on the lead in question to optimize their approach and ensure that it resonates with them, helping them close more deals.

Warmly Pricing

Warmly offers a free forever plan that allows you to identify up to 500 companies and individuals visiting your website per month.

In addition to that, you can set up ICP filters to quickly identify high-quality leads and automate basic lead routing.

If you need more, there are four tiers to choose from:

1. Micro: Starts at $499/mo when billed monthly or $4,000 when billed annually, includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
2. Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
3. Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
4. Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Warmly Reviews

TL;DR: Warmly’s users are unanimous - the platform excels at revealing leads and their intent levels, helping businesses of all sizes improve their lead generation and sales efforts.

Simplicity in setting up and using from the start. The ability to see top of funnel leads visiting our website, what pages, how long, etc. and then being able to put them into the correct workflows. - G2 Review

Integration truly only took minutes to do, with minimal knowledge of website systems required.

Generous free tier means you can get started quickly to see if it works for your business. 

BIG PLUS: Warmly sales team was informative and did not pressure at all; truly felt like they wanted to do what was right for our business, not just to get us to upgrade. - G2 Review

First of all - the free trial gives you plenty of "leads" so you can see it first hand. Second - it seems to capture more of the organizations that visit our site (which has more warm leads). Third - the data is much more comprehensive. It's easier to see the page flow that users take, and it's able to see what forms they submit (at least for me - I use Elementor forms). Fourth - the UI is great, you can see the main pages visited directly on the main UI, so you can easily set up filters to separate high-intent traffic and general traffic.

Implementation is extremely easy, just copy & paste a code snippet. Takes 2 minutes.

The tool is significantly better than other web visitor tools. I've tried ~3 that are in the more traditional price range. This one identifies around double the leads with higher-quality data. The team really knows what they're doing over there. - G2 Review

Warmly Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest leads are right now.

❌ Warm calling feature is available only on the Enterprise plan.

Build a Warm Pipeline with Warmly

So, which website traffic identification software is right for you?

Only you can answer that question, as you know best what you want and expect of your solution and how much you’re willing to pay.

However, if you’re set on finding a platform that can identify both companies and individual accounts and help you detect the hottest leads among your website visitors, look no further than Warmly.

The best way to find out if Warmly’s a match?

Try our platform’s free plan and start revealing your hottest leads today.

Or, book a demo with our team for a personalized tour of all of Warmly’s rich functionalities.

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B2B Lead Generation Tools: Enhance your lead generation efforts across levels with one of the top B2B lead generation solutions.

Does Apollo provide good value for money?

This Apollo pricing guide is here to help you answer that question, offering a detailed breakdown of Apollo’s pricing structure and the features included in each plan.

If it turns out that this sales intelligence platform isn’t the most budget-friendly option for your organization or use case, don’t worry!

I’ll also introduce an Apollo alternative that might be more cost-efficient, given the functionality you get for its price.

Ready? Let’s go!

Apollo.io Pricing Plans

Apollo has a free forever plan suitable for smaller sales teams and beginner users looking to explore Apollo’s capabilities.

When it comes to the paid options, there are three plans to choose from:

1. Basic: $59 per user per month when billed monthly or $49/user/mo when billed annually.
2. Professional: $99 per user per month or $79/user/mo when billed annually.
3. Organization: $149 per user per month or $119/user/mo when billed annually.

Let’s get a closer look at each.

Apollo Free Plan

On the Apollo free plan, you get:

• Unlimited email credits (these credits are used to uncover leads’ email addresses).
• 5 mobile credits per month.
• 10 export credits per month (export credits are charged for all verified emails exported outside Apollo, such as in Salesforce, Outreach, CSV, etc.).
• 5,000 AI email composer credits per month.
• 2 sequences (these are outreach campaigns that let you organize how you reach out to contacts over a planned period of time, with sequential touchpoints like phone calls, emails, social media, engagement, etc.).
• Chrome extension for revealing contact info anywhere on the web.
• Basic filters for segmenting leads.
• 1 buying intent topic.
• 2 lead scores.
• 2 automated workflows.
• Basic reporting that includes email reply tracking and email meeting tracking.
• Limited API calls.
• 100 AI power-ups for more detailed research and comprehensive sales intelligence.

When it comes to the email credits, however, there’s an important thing to be aware of.

Although the free plan should provide unlimited email discovery credits, the truth is that there is a cap for non-paying users.

Users of the free plan who use an email address with a valid and verified corporate domain actually get 10,000 credits per account per month.

Customers without an email address with a valid corporate domain have an even lower credit limit: just 100 credits per account per month. 

Also, regarding the export and mobile credits, you can purchase additional ones on all plans, including the free one.

You’ll be charged according to Apollo’s current credit rates.

Apollo Basic Plan

Apollo’s Basic plan is the platform’s first paid tier. 

It is priced at $59/user/mo, and if you opt for annual billing, you’ll get a 20% discount.

The Basic plan includes everything on the free plan, in addition to:

• 75 mobile credits/month.
• 1000 export credits/month.
• 2,500 AI research intelligence credits per month.
• Advanced filters (e.g., technographic, job postings, VC funding, revenue, etc.).
• More API calls.
• Meeting scheduler.
• 6 intent topics & intent filters.
• CRM & data enrichment.
• 2 score limit + AI lead scoring, score filters & details.
• Email open and click rates tracking.

Similar to the free plan, certain limits apply to email credits.

The platform has implemented an email credit limit for paying customers of the lesser of two options:

1. The dollar amount paid by the customer for the term of their subscription, divided by $0.025.
2. 1 million email credits per account per year unless a different credit limit is specified in the Order Form.

Apollo Professional Plan

Apollo Professional is the second paid tier, and it will cost you $99/user/mo with monthly billing.

It includes all Basic features, plus:

• 100 mobile credits/month.
• 2000 export credits/month.
• 300,000/month AI composer credits.
• Unlimited sequences, including advanced sequences such as A/B testing.
• US dialer.
• 5 mailboxes per user.
• 500 automated workflows.
• 7,500 AI research intelligence credits per month.
• Call recordings & AI insights (4,000 mins).
• Pre-built advanced reports & dashboards.
• Unlimited scores + AI lead scoring, score filters & details.
• Goals setting & tracking.
• 5 customizable reports & dashboards.

Apollo Organization Plan

Finally, the Organization plan is Apollo’s highest pricing tier. It costs $149/user/mo and has a minimum of three users.

When it comes to the features it provides, it includes everything in Professional, plus:

• 200 mobile credits/month.
• 4000 export credits/month.
• 12 intent topics & intent filters.
• 1,000,000/month AI composer credits.
• International dialer.
• 15 mailboxes per user.
• 15,000/month AI research intelligence.
• Call recordings & AI insights (8,000 mins).
• Unlimited customizable reports & dashboards.
• Advanced security configurations.
• Single Sign-on (SSO).

Apollo Pricing Key Takeaways

To answer whether Apollo is worth its cost, let’s look at a quick recap of all the essential Apollo pricing information:

1. All the prices listed on its page are just starting prices. The final cost depends on the additional phone/export credits you’ll have to purchase. Moreover, some users say tracking credit spending can be tricky.

Source

2. Its “unlimited email credits” are, in fact, not unlimited, as specific caps apply for both paying and non-paying customers.

3. The dialers are available only in its top two pricing tiers, and the international dialer is included only in the most expensive plan.

4. It lets you track critical email metrics only on its paid plans.

Source

5. Limited options for customizing automated workflows.

Source

6. Numerous users report issues with data accuracy.

Source

7. Has a steep learning curve, making it difficult for non-tech-savvy people to make the most of its capabilities.

Source

Are You Looking For An Apollo Alternative?

So, if you don’t feel like Apollo is the most budget-friendly option for you, now what?

Enter Warmly - a signal-based revenue orchestration platform that provides a wide range of features designed to:

• Capture warm leads.
• Identify the hottest ones.
• Automatically engage and nurture them, helping your reps successfully convert them.

Let’s get a closer look at the factors that make Warmly an attractive Apollo alternative for many sales and marketing teams out there.

I’ll start with a breakdown of several of Warmly’s core features.

Warmly Features

Although Warmly has a wide range of functionality, I’ll especially focus on those that make this platform such a strong Apollo competitor.

Feature #1: Identifies website visitors

Since your website is one of the key parts of your lead generation funnel, capturing and engaging all leads it generates is of pivotal importance if you’re looking to build a steady pipeline of warm leads.

With Warmly, this is easier than ever, as the platform identifies companies and individuals visiting your website in real-time.

All it takes is adding a snippet of Warmly’s code to your website to start revealing warm leads visiting it.

Moreover, you can monitor your leads’ web sessions in real-time to see exactly how they interact with your website.

This can help you pinpoint whether your website is optimized for conversions or if it needs improvements.

But that’s not all.

Every identified visitor will be enriched with granular B2B data, providing your SDRs with all the information they need to:

• Pinpoint leads that best fit your ICP.
• Tailor their outreach to each lead for optimal results.

B2B data Warmly reveals includes:

1. Company data (company name, location, size, etc.).
2. Technographics (software tools and technology the company predominantly uses).
3. Demographics (individual names, email addresses, phone numbers, social media profiles, job roles, etc.).
4. CRM data (past interactions with your reps, former champions within that account, etc.). 

Feature #2: Reveals buyer intent 

While knowing who visits your website and gaining insight into relevant B2B information gives you a huge competitive advantage, it’s still not enough to ensure the best possible results from your sales efforts.

This is why Warmly tracks and captures buyer intent data, in addition to basic B2B data, allowing your reps to understand at a glance which of your leads is most likely to convert now.

Warmly collects several types of intent signals:

1. First-party intent: This includes intent signals leads left in your owned channels, such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
2. Second-party signals: These come from monitoring LinkedIn for things like job changes and openings, new funding rounds, etc.
3. Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

So, unlike Apollo, Warmly provides a much more granular and comprehensive view of your leads’ buyer intent, enabling you to:

• Score and qualify leads with greater precision.
• Identify the highest-value leads among them.
• Engage leads precisely when they’re most likely to convert, boosting your chances of success.

Feature #3: Automates sales processes

In addition to helping your SDRs identify high-quality leads from the get-go, Warmly lets you leverage the intent signals it picks up to create comprehensive sales workflows.

It has several automation features that let you set things like LinkedIn and email outreach or lead routing on autopilot.

Firstly, there’s the Orchestrator, which enables you to streamline LinkedIn and email outreach.

Here’s how it works:

• Set up the action that triggers the automated sequence (e.g., a visitor matching your ICP lands on your website).
• Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, individual job role).
• Specify the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

The Orchestrator will then ensure that all the leads matching the criteria you defined are adequately engaged, taking notice that every email or message is personalized and contextual.

Secondly, there’s the AI Chat, Warmly’s AI-powered chatbot.

AI Chat can handle a wide range of actions, including:

• Automatically engaging and qualifying leads.
• Offering relevant collaterals.
• Answering questions.
• Booking meetings, etc.

The chatbot is powered by advanced AI, which can be trained to maintain a consistent brand tone across chats while ensuring that every interaction with each lead is contextual, relevant, and human-like. 

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

This significantly reduces the time to lead, improving your chances of converting them.

Feature #4: Live Engagement

Having the option to engage leads while their interest in your product is at its highest could be the make or break between converting them and losing them for good.

Warmly’s live video chat option was designed with this in mind, allowing sales reps to engage leads in live, one-to-one meetings while they’re still on your website.

When you go to the “Warm Call” section of Warmly’s dashboard, you’ll see a detailed overview of all your website visitors right now, with the option of monitoring each lead’s website session and uncovering intent insights simply by clicking on their name.

Once your reps assess that the time is right based on website session insights and other intent signals, they can easily initiate a call and do what they do best - coax leads into conversion.

Warmly Pricing

Similar to Apollo, Warmly offers a free forever plan.

However, it allows you to reveal significantly more website visitors than Apollo’s free option - up to 500 per month.

On it, you can:

• Reveal up to 500 companies and individuals visiting your website (in addition to essential and accurate data on each lead).
• Set up ICP filters to quickly identify high-quality leads. 
• Automate basic lead routing.

If you need more, there are four paid plans to choose from:

1. Micro: Starts at $499/mo when billed monthly or $4,000 when billed annually, includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
2. Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
3. Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
4. Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Find Out Who Your Warmest Leads Are with Warmly

While Apollo provides a solid range of features for GTM teams, especially those intent on finding a good B2B prospecting solution, it still leaves much to be desired.

Its capabilities of detecting buyer intent are significantly limited compared to Warmly's. This limitation also affects its automated workflows, which cannot be fine-tuned to engage only the warmest leads—which every business is most interested in.

Moreover, Apollo cannot identify your website visitors, meaning that all the leads generated on your website will go to waste simply because you cannot capture them.

With Warmly, all that changes.

The revenue orchestration platform enables you to identify website visitors, detect the hottest leads among them, and engage them via automated outreach sequences perfectly tailored to each lead.

Want to know for sure if we’re a match?

Try Warmly for free and start building a steady, warm pipeline in minutes.

Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.

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