Does Apollo provide good value for money?
This Apollo pricing guide is here to help you answer that question, offering a detailed breakdown of Apollo’s pricing structure and the features included in each plan.
If it turns out that this sales intelligence platform isn’t the most budget-friendly option for your organization or use case, don’t worry!
I’ll also introduce an Apollo alternative that might be more cost-efficient, given the functionality you get for its price.
Ready? Let’s go!
Apollo.io Pricing Plans
Apollo has a free forever plan suitable for smaller sales teams and beginner users looking to explore Apollo’s capabilities.
When it comes to the paid options, there are three plans to choose from:
- Basic: $59 per user per month when billed monthly or $49/user/mo when billed annually.
- Professional: $99 per user per month or $79/user/mo when billed annually.
- Organization: $149 per user per month or $119/user/mo when billed annually.
Let’s get a closer look at each.
Apollo Free Plan
On the Apollo free plan, you get:
- Unlimited email credits (these credits are used to uncover leads’ email addresses).
- 5 mobile credits per month.
- 10 export credits per month (export credits are charged for all verified emails exported outside Apollo, such as in Salesforce, Outreach, CSV, etc.).
- 5,000 AI email composer credits per month.
- 2 sequences (these are outreach campaigns that let you organize how you reach out to contacts over a planned period of time, with sequential touchpoints like phone calls, emails, social media, engagement, etc.).
- Chrome extension for revealing contact info anywhere on the web.
- Basic filters for segmenting leads.
- 1 buying intent topic.
- 2 lead scores.
- 2 automated workflows.
- Basic reporting that includes email reply tracking and email meeting tracking.
- Limited API calls.
- 100 AI power-ups for more detailed research and comprehensive sales intelligence.
When it comes to the email credits, however, there’s an important thing to be aware of.
Although the free plan should provide unlimited email discovery credits, the truth is that there is a cap for non-paying users.
Users of the free plan who use an email address with a valid and verified corporate domain actually get 10,000 credits per account per month.
Customers without an email address with a valid corporate domain have an even lower credit limit: just 100 credits per account per month.
Also, regarding the export and mobile credits, you can purchase additional ones on all plans, including the free one.
You’ll be charged according to Apollo’s current credit rates.
Apollo Basic Plan
Apollo’s Basic plan is the platform’s first paid tier.
It is priced at $59/user/mo, and if you opt for annual billing, you’ll get a 20% discount.
The Basic plan includes everything on the free plan, in addition to:
- 75 mobile credits/month.
- 1000 export credits/month.
- 2,500 AI research intelligence credits per month.
- Advanced filters (e.g., technographic, job postings, VC funding, revenue, etc.).
- More API calls.
- Meeting scheduler.
- 6 intent topics & intent filters.
- CRM & data enrichment.
- 2 score limit + AI lead scoring, score filters & details.
- Email open and click rates tracking.
Similar to the free plan, certain limits apply to email credits.
The platform has implemented an email credit limit for paying customers of the lesser of two options:
- The dollar amount paid by the customer for the term of their subscription, divided by $0.025.
- 1 million email credits per account per year unless a different credit limit is specified in the Order Form.
Apollo Professional Plan
Apollo Professional is the second paid tier, and it will cost you $99/user/mo with monthly billing.
It includes all Basic features, plus:
- 100 mobile credits/month.
- 2000 export credits/month.
- 300,000/month AI composer credits.
- Unlimited sequences, including advanced sequences such as A/B testing.
- US dialer.
- 5 mailboxes per user.
- 500 automated workflows.
- 7,500 AI research intelligence credits per month.
- Call recordings & AI insights (4,000 mins).
- Pre-built advanced reports & dashboards.
- Unlimited scores + AI lead scoring, score filters & details.
- Goals setting & tracking.
- 5 customizable reports & dashboards.
Apollo Organization Plan
Finally, the Organization plan is Apollo’s highest pricing tier. It costs $149/user/mo and has a minimum of three users.
When it comes to the features it provides, it includes everything in Professional, plus:
- 200 mobile credits/month.
- 4000 export credits/month.
- 12 intent topics & intent filters.
- 1,000,000/month AI composer credits.
- International dialer.
- 15 mailboxes per user.
- 15,000/month AI research intelligence.
- Call recordings & AI insights (8,000 mins).
- Unlimited customizable reports & dashboards.
- Advanced security configurations.
- Single Sign-on (SSO).
Apollo Pricing Key Takeaways
To answer whether Apollo is worth its cost, let’s look at a quick recap of all the essential Apollo pricing information:
- All the prices listed on its page are just starting prices. The final cost depends on the additional phone/export credits you’ll have to purchase.
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2. The dialers are available only in its top two pricing tiers, and the international dialer is included only in the most expensive plan.
3. It lets you track critical email metrics only on its paid plans.
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4. Limited options for customizing automated workflows.
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Are You Looking For An Apollo Alternative?
So, if you don’t feel like Apollo is the most budget-friendly option for you, now what?
Enter Warmly - a signal-based revenue orchestration platform that provides a wide range of features designed to:
- Capture warm leads.
- Identify the hottest ones.
- Automatically engage and nurture them, helping your reps successfully convert them.
Let’s get a closer look at the factors that make Warmly an attractive Apollo alternative for many sales and marketing teams out there.
I’ll start with a breakdown of several of Warmly’s core features.
Warmly Features
Although Warmly has a wide range of functionality, I’ll especially focus on those that make this platform such a strong Apollo competitor.
Feature #1: Identifies website visitors
Since your website is one of the key parts of your lead generation funnel, capturing and engaging all leads it generates is of pivotal importance if you’re looking to build a steady pipeline of warm leads.
With Warmly, this is easier than ever, as the platform identifies companies and individuals visiting your website in real-time.
All it takes is adding a snippet of Warmly’s code to your website to start revealing warm leads visiting it.
Moreover, you can monitor your leads’ web sessions in real-time to see exactly how they interact with your website.
This can help you pinpoint whether your website is optimized for conversions or if it needs improvements.
But that’s not all.
Every identified visitor will be enriched with granular B2B data, providing your SDRs with all the information they need to:
- Pinpoint leads that best fit your ICP.
- Tailor their outreach to each lead for optimal results.
B2B data Warmly reveals includes:
- Company data (company name, location, size, etc.).
- Technographics (software tools and technology the company predominantly uses).
- Demographics (individual names, email addresses, phone numbers, social media profiles, job roles, etc.).
- CRM data (past interactions with your reps, former champions within that account, etc.).
Feature #2: Reveals buyer intent
While knowing who visits your website and gaining insight into relevant B2B information gives you a huge competitive advantage, it’s still not enough to ensure the best possible results from your sales efforts.
This is why Warmly tracks and captures buyer intent data, in addition to basic B2B data, allowing your reps to understand at a glance which of your leads is most likely to convert now.
Warmly collects several types of intent signals:
- First-party intent: This includes intent signals leads left in your owned channels, such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
- Second-party signals: These come from monitoring LinkedIn for things like job changes and openings, new funding rounds, etc.
- Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.
Warmly provides a much more granular and comprehensive view of your leads’ buyer intent, enabling you to:
- Score and qualify leads with greater precision.
- Identify the highest-value leads among them.
- Engage leads precisely when they’re most likely to convert, boosting your chances of success.
Feature #3: Automates sales processes
In addition to helping your SDRs identify high-quality leads from the get-go, Warmly lets you leverage the intent signals it picks up to create comprehensive sales workflows.
It has several automation features that let you set things like LinkedIn and email outreach or lead routing on autopilot.
Firstly, there’s the Orchestrator, which enables you to streamline LinkedIn and email outreach.
Here’s how it works:
- Set up the action that triggers the automated sequence (e.g., a visitor matching your ICP lands on your website).
- Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, individual job role).
- Specify the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
- Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).
The Orchestrator will then ensure that all the leads matching the criteria you defined are adequately engaged, taking notice that every email or message is personalized and contextual.
Secondly, there’s the AI Chat, Warmly’s AI-powered chatbot.
AI Chat can handle a wide range of actions, including:
- Automatically engaging and qualifying leads.
- Offering relevant collaterals.
- Answering questions.
- Booking meetings, etc.
The chatbot is powered by advanced AI, which can be trained to maintain a consistent brand tone across chats while ensuring that every interaction with each lead is contextual, relevant, and human-like.
Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.
This significantly reduces the time to lead, improving your chances of converting them.
Feature #4: Live Engagement
Having the option to engage leads while their interest in your product is at its highest could be the make or break between converting them and losing them for good.
Warmly’s live video chat option was designed with this in mind, allowing sales reps to engage leads in live, one-to-one meetings while they’re still on your website.
When you go to the “Warm Call” section of Warmly’s dashboard, you’ll see a detailed overview of all your website visitors right now, with the option of monitoring each lead’s website session and uncovering intent insights simply by clicking on their name.
Once your reps assess that the time is right based on website session insights and other intent signals, they can easily initiate a call and do what they do best - coax leads into conversion.
Warmly Pricing
Similar to Apollo, Warmly offers a free forever plan that allows you to identify up to 500 companies and individuals visiting your website per month.
In addition to that, you can set up ICP filters to quickly identify high-quality leads and automate basic lead routing.
There are three paid tiers to choose from to access the AI sales agent:
- Data Only: Starts at $333/mo when billed annually or $499/month when billed monthly, and includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
- Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which adds plus second-party signals, sales orchestration, and lead routing.
- Enterprise: Custom pricing, which lets you identify a custom number of visitors, includes everything in Business plus custom signals and warm calling.
Find Out Who Your Warmest Leads Are with Warmly
Apollo provides a solid range of features for GTM teams, especially those intent on finding a good B2B prospecting solution.
Despite this, Apollo cannot identify your website visitors, meaning that all the leads generated on your website will go to waste simply because you cannot capture them.
With Warmly, all that changes.
The revenue orchestration platform enables you to identify website visitors, detect the hottest leads among them, and engage them via automated outreach sequences perfectly tailored to each lead.
Want to know for sure if we’re a match?
Try Warmly for free and start building a steady, warm pipeline in minutes.
Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.
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