Are you curious about Lead Forensics pricing but need help finding reliable, detailed info?
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In this article, we’ll explore Lead Forensics pricing plans, investigate how much you can expect to pay for each, and break down their key features.
And if you decide that Lead Forensics doesn’t provide enough bang for your buck, we’ll offer an alternative website traffic tracking solution that provides more functionality at a more affordable and transparent price.
Lead Forensics Pricing Plans
Lead Forensics has two pricing plans:
- Essential: Built for small and medium-sized businesses.
- Automate: Designed for enterprise businesses.
No prices are disclosed for either plan.
In fact, the only thing clearly stated on the website is that Lead Forensics’ pricing is traffic-based, meaning that the end cost will depend on how much traffic your website generates in a month.
But before we discuss how much Lead Forensics will cost you, let’s first explore whether Lead Forensics offers anything for free.
Does Lead Forensics Have a Free Plan or Tools?
In short, no.
Lead Forensics doesn’t have freemium plans or tools you can use for free.
However, there is a free trial for both of its plans that gives you access to all features the plan in question includes for a week.
It’s up for debate whether a one-week-long trial is sufficient to really get the hang of Lead Forensics’ capabilities, but it’s still better than nothing.
At the end of the trial, the Lead Forensics sales team will provide you with a custom quote based on the traffic volumes you got during that time.
Once the trial expires, you can subscribe to one of Lead Forensics' two paid plans to continue using it.
Lead Forensics Essential Plan
The Essential plan is aimed at small and medium businesses looking to identify companies visiting their website.
As such, it has a range of features that enable website visitor identification, including:
- Provides a list of business visitors enriched with B2B contact data.
- Identifies keywords driving the most traffic.
- Real-time notifications when a new lead or lead matching your ICP lands on your website.
- Conversion tracking.
- Customizable dashboard for monitoring website traffic.
- Named Customer Success Manager.
- Data export.
- Lead manager.
- Lead scoring.
- Import and manage data files.
- Basic one-way integrations with CRM, marketing automation, and similar tools.
As mentioned above, Lead Forensics doesn’t have set prices, as its final costs depend on traffic volume.
At the same time, the company doesn’t provide any hints about which other factors influence its pricing or the average amount you can expect to pay for specific traffic volume ranges.
On the upside, both the Essential and Automate plans allow unlimited users, which is especially useful for bigger teams.
However, you should keep in mind that many users complain about Lead Forensics costs, integration capabilities, and the capacity to identify anonymous website visitors.
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Lead Forensics Automate Plan
The Automate Plan was built for enterprise businesses.
The automate plan, includes all features in Essential in addition to a few more designed specifically for large companies and their needs, such as:
- Advanced integration with CRM software (e.g., Zoho, Pipedrive, HubSpot, Salesforce, and Microsoft Dynamics).
- Fully customizable automated CRM workflows.
- Letting you automate CRM reports.
- Fuzzy Matching’ algorithm to keep your data clean.
- Key account behavior tracking.
This plan also includes unlimited users.
However, there are a few downsides to consider when it comes to both Automate and Essential plans:
- Lead Forensics cannot identify actual individuals who visit your website, making it very difficult to pinpoint actual contacts you should reach out to, especially in larger companies.
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- It often lags, meaning that the notifications it provides are not exactly real-time, meaning you won’t be able to detect and contact leads while they’re still hot.
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How Much Does Lead Forensics Actually Cost?
We had to dig much deeper than Lead Forensics’ official site to answer this question in detail.
Judging by data provided by actual customers and Vendr’s internal transaction data, “the minimum price is around $6,000, and the maximum price is approximately $98,000. The average cost for Lead Forensics software is about $35,000 annually.”
This shows that Lead Forensics is certainly not on the cheaper end of the scale, making it cost-prohibitive for smaller businesses.
Source
Moreover, Lead Forensics seems to only have annual contracts, which doesn’t work for everyone.
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What Happens at Renewal?
According to Vendr, you can negotiate a discount at renewal:
"We pushed back on Lead Forensics, stating that the customer wasn't using the platform to its full ability and we wouldn't be able to justify the renewal at the same price. We mentioned that senior leadership was involved and reviewing the contract which was potentially at risk of churning. The customer was happy to settle at $21,600, but we leaned on the fact that the supplier valued the relationship and wanted to ensure it remained. SCOPE: 100 contacts per month - $22,800 original offer - reduced to $20,400 with 2 months free."
Want a More Feature-Rich Alternative with Transparent Pricing?
Truth be told, Lead Forensics pricing policy is not a good match for everyone.
Small and medium businesses, in particular, struggle to cover the costs, although enterprises are not keen on overpaying for their software solutions either.
Moreover, several other factors make Lead Forensics a less-than-optimal choice for many businesses, such as:
- Lead Forensics cannot identify individual website visitors.
- It has very basic integrations on its Essential plan.
- It doesn’t include options for contacting website leads while their interest is at its peak.
So, if you’re not too thrilled with the idea of spending thousands of dollars annually for a website traffic identification platform that doesn’t really tick all the boxes, you’ll need a more complete alternative.
Enter Warmly - a revenue orchestration platform that provides more features at a lower price.
Warmy can reveal, enrich, and convert your website visitors at both the company and individual levels, which makes it a more suitable tool for businesses that want to really dive into their leads.
Let’s get a closer look at some of Warmly’s features that make it a good Lead Forensics alternative.
Warmly’s Features
Feature #1: Reveal Website Visitors and Intent
Warmly reveals website visitors, similar to Lead Forensics.
However, that’s pretty much where all the similarity ends.
Unlike Lead Forensics, Warmly identifies both businesses and individuals visiting your website, helping you pinpoint the actual contacts that are surfing on your website.
Once it identifies your website leads, Warmly proceeds to enrich each lead with:
- Detailed B2B contact data (company name, address, phone number, LinkedIn profiles, emails, etc.).
- Firmographic data (number of employees, industry, etc.).
- CRM data (ongoing and closed deals, account owners, previous interactions with your sales professionals, etc.).
- Technographic data (software tools and technology a company uses).
- SEP data (engagement with other sales and marketing campaigns, chatbot interactions, etc.).
But it doesn’t stop there. Warmly also reveals buyer intent, helping you detect who your hottest leads are right now.
Warmly achieves this by monitoring and identifying:
- First-party intent data that includes insights into visitors’ website sessions, such as pages they visited, time spent on each page, the content they downloaded and interacted with, etc.
- Third-party intent data, including topics they recently searched for on the web, job change intent, visits to competitors’ websites, etc.
This way, you’ll:
- Know which leads are most likely to convert at this very moment.
- Be able to provide your sales reps with all the essential info they need to contact those leads and tailor their approach to their needs and pain points.
Feature #2: Live Lead Engagement
Another issue with Lead Forensics is that it doesn’t provide options for contacting leads while they’re still hot.
With Warmly, your reps can react when your leads’ interest is at its peak.
In the “Warm Calls” section of Warmly’s dashboard, you can monitor how your website visitors interact with your website in real-time.
Once you assess that the time is right based on the actionable insights Warmly provided, you can contact them via one of two options:
- Live Chat, which enables you to engage leads via text chat.
- Live Video Calls, which allows you to hop on a live call straight from your website.
Our Warm Calls best practices can help you ensure high response rates, so make sure to check them out before using this feature.
Feature #3: Diverse Automated Workflows
Automation is key to increased productivity, efficiency, and cost reduction across levels, which is why many website traffic identification platforms try to incorporate it into their offering, at least to some extent.
While Lead Forensics does have some automation features, they are pretty basic, especially compared with Warmly.
Warmly has several automation features, including the following:
1. Lead routing
This feature ensures that each new lead is immediately assigned to the most appropriate sales rep based on the criteria you set up.
For instance, you could have your most experienced reps handle extra important leads or assign leads to reps who have already interacted with them.
The mechanics behind it are pretty simple.
Warmly’s Slack integration enables you to set up real-time Slack notifications that will alert the rep you want when a high-value lead lands on your website, makes a high-intent action (e.g., visits the pricing page frequently, downloads your content, etc.), or asks a high-intent question in the chatbot.
2. Orchestrator
Warmly’s Orchestrator helps you ensure that every quality lead who lands on your website will be engaged while they’re still hot and in a way that is perfectly tailored to their needs, expectations, and wants.
With it, you can automatically add leads to automated LinkedIn and/or email sequences.
You can configure everything within it, to the very last detail, including:
- Orchestration triggers (i.e., an action that sets off the workflow, such as a high-value visitor landing on your website or returning to a high-intent page).
- The companies you want to add to the sequence (based on industry, size, and other relevant criteria).
- The individual profiles you want to be targeted in each company (based on job role, seniority, etc.).
- The action you want the Orchestrator to take (send a personalized email, a contextual LinkedIn DM, or a LinkedIn connection request).
3. AI Chat
AI Chat is a conversational AI-driven chatbot that can:
- Engage leads who land on your main page or any specific landing page (e.g., pricing, features).
- Answer questions and offer resources.
- Book qualified meetings.
With it, you can have peace of mind that each valuable lead will be engaged with highly relevant, contextual messages that boost response rates and increase your chances of getting more meetings and closing more deals.
Pricing
Warmly has a free forever plan that lets you reveal up to 500 individuals and companies visiting your website. This plan is perfect for trying out one of the platform’s essential capabilities.
If you expect higher monthly web traffic and need additional features, there are three paid tiers to choose from:
- Startup: $700/mo, includes 3 users, up to 10,000 monthly visitors.
- Business: From $1,440 to $1,740 per month, depending on the number of visitors you expect to have. It includes 10 seats.
- Enterprise: Custom plan. Created for users with an estimated traffic of 100,000+ visitors per month who need more customization. Includes 20 seats, advanced AI personalization, custom integrations, etc.
Note: All paid plans provide access to all of Warmly’s features and include integrations with Clearbit, Bombora, and 6Sense.
Integrations
In addition to the data solutions mentioned above, Warmly has many more seamless integrations, including those with OpenAI and the most modern SEP and CRM software, which enables it to easily fit into any business’s tech stack.
Moreover, all its integrations are available on all plans - including the free one.
Start Identifying & Converting More High-Value Website Leads Today
So, is Lead Forensics worth it?
In the end, it all comes down to your budget and expectations.
If you’re fine with paying thousands of dollars for a platform with a pretty basic feature set that cannot identify individual visitors, go ahead.
However, if you’d like to get the most for your money, including more features and integrations critical for lead generation success on all plans, then Warmly is a far better choice.
To quote one of our satisfied customers:
“Having had the opportunity to utilize LeadForensics in the past, my transition to Warmly.ai has been notably advantageous. From a cost-effectiveness standpoint, Warmly.ai stands on par, yet it surpasses in terms of user experience and intuitive design, making it not only a wise choice but a superior investment for businesses seeking to leverage website visitor insights.
Warmly.ai excels in its ability to provide detailed analytics on company visits to my site, offering a granular view that often extends to identifying specific individuals behind these interactions. This depth of insight is invaluable for tailoring engagement strategies and personalizing follow-ups, thereby enhancing the potential for converting interest into tangible business opportunities.
Moreover, Warmly.ai's platform is designed with the end-user in mind, ensuring that navigation and data interpretation are straightforward, thereby reducing the learning curve and enabling teams to harness its full potential swiftly. The integration capabilities and real-time analytics further contribute to its effectiveness, making it an indispensable tool for businesses aiming to optimize their digital presence and engagement strategies.”
Ian L., Verified G2 Reviewer
Curious to see if Warmly is a match?
Sign up for its free plan and explore Warmly’s capabilities with no strings attached. Or book a demo to discover how Wamrly can work for your.