9 Best Lead Forensics Alternatives and Competitors in 2024

While Lead Forensics can be a solid tool for revealing anonymous website visitors, you’ll need to explore Lead Forensics alternatives if you want:

More granular B2B data
Website visitor identification enriched with intent data
Individual-level identification

In this in-depth review, we analyzed the 9 top Lead Forensics alternatives to help you make a well-informed decision.

And don’t worry, we’ll be as thorough as it gets because we:

Tested some of the tools firsthand
Talked to long-term users to get a clearer idea of each platform’s strengths, limitations, and best use cases
Read hundreds of customer reviews on software rating sites (e.g., Capterra and G2) so you won’t have to go through them yourself.

Let’s begin by diving into some of Lead Forensics’ key drawbacks.

Why Switch to a Lead Forensics Alternative in the First Place?

1. Identifies only company-level accounts

Another common issue with website traffic deanonymization platforms is that Lead Forensics only reveals companies that landed on your website.

There are no options for individual-level identification.

Lead Forensics has a database of B2B IP addresses, which can be used to identify the company that landed on your website but not users (unlike some alternatives below).

Source

It provides a list of potential decision-makers and key stakeholders in the company, along with basic contact and company details, but they aren’t tied to who actually visited.

Source

In a nutshell, here’s what Lead Forensics does 👇

‎Now compare that to Warmly 👇

2. Hefty price tag

While Lead Forensics doesn’t disclose its actual pricing on the website, many users commented that it’s expensive too expensive for what you get.

Source

The pricing is primarily based on your website traffic volume, but other factors also come into play.

Namely, all of Lead Forensics’ most advanced features are limited to users of its highest-tier plan.

Moreover, it only offers annual plans, which means you’ll be locked into a contract right from the start, which can be frustrating for small and mid-sized businesses.

Source

3. Complex UI and issues with integrations

Lead Forensics can be a bit intimidating for beginners and users who aren’t that tech-savvy.

Source

Also, it tends to get glitchy when dealing with larger data volumes, and its integrations with third-party tools leave a lot to be desired.

Source

4. No in-depth buying intent signals

You need more than basic firmographic data to turn website visits into booked sales calls or effective marketing campaigns.

If you expect to detect visitors with high buyer intent or get a detailed breakdown of the individuals visiting your website, you’d better look for an alternative solution.

Source

And now, here’s our list of the top Lead Forensics competitors.

10 Best Lead Forensics Competitors and Alternatives

Warmly - Best for revealing and converting website visitors.
Koala - New player in the intent data space. Similar to Warmly.
Qualified - AI-powered website deanonymization and sales engagement.
Zoominfo - All-in-one sales operating system.
Clearbit - Data enrichment software (now part of HubSpot).
Dealfront - GDPR-compliant B2B sales intelligence platform and website visitor identification.
Visitor Queue - Website visitor tracking and website personalization packed into one.
Albacross - First-party B2B intent data geared toward the European market.
Leadinfo - B2B website visitor identification with sales engagement options.

1. Warmly

Warmly is a revenue orchestration platform that combines website visitor identification with granular intent data.

This allows you to recognize qualified leads that have landed on your website and convert them by engaging them while their interest in your product is at its peak.

Feature #1: Website Intent

Unlike most other website traffic deanonymization platforms, Warmly identifies both companies and individuals that land on your website.

It reveals about 65% of companies and 15% of individual accounts, allowing you to pinpoint the exact people you need to reach out to.

All it takes is pasting a snippet of Warmly’s code to your website, and the platform will start revealing warm leads in hours.

Tip: You can also add Warmly’s snippet to emails, enabling you to track leads who’ve come through specific email campaigns. This allows for more accurate marketing attribution and better targeting.

Learn how to add Warmly’s snippet to your website here.

But Warmly doesn’t stop at that.

Each revealed visitor is enriched with detailed intent data, including:

Firmographic data (job titles, email addresses, company addresses, phone numbers, etc.).
Technographic data (software tools and technology a business uses).
CRM data (ongoing and closed deals, account owners, previous interactions with your reps, etc.).
Website session insights, i.e., pages visited, time spent on each page, etc.
Third-party buyer intent data, such as topics recently searched for on the web.
And much more.

Why are intent signals so important, you may ask?

They allow you to:

Immediately recognize qualified leads who match your Ideal Customer Profile and have your SDRs focus their attention on them.
Create hyper-personalized, highly-targeted outreach strategies for each lead based on the in-depth insights Warmly provides (search intent, pages visited on your website, content they downloaded, etc.).
Contact leads when they’re most likely to convert.
Qualify and score leads with high precision and accuracy, providing your sales reps with all the intel they need to close more deals.

Tapping into first and third-party intent data proves to be a killer combination for revenue teams looking to capture and convert more leads because it creates a complete picture of a lead’s interest in your product.

This approach answers three questions vital to your sales efforts’ success:

Who are your hottest leads?
How do you approach them?
When is the perfect time to contact them?

Feature #2: Sales Engagement

Good data is useless if you can’t use it in time.

Warmly gives you a few automated and semi-automated options for engaging leads while they’re on your website, which you can combine for optimal results.

Learn how Namecoach used Warmly’s sales engagement workflows to book 26 qualified meetings in 6 months.

AI Chat

First, there’s the AI Chat - a GenAI-powered chatbot that you can train to:

Answer various product-specific questions.
Initiate personalized warm conversations using the contact and intent data revealed by Warmly.

Most importantly, your SDRs can easily be looped in the flow whenever human attention is required, as the platform will immediately notify them via Slack when a lead:

Makes a high-intent query, such as asking about the pricing or how a certain product feature works.
Asks to speak with an actual human.
Takes any other action you configure as important in Warmly’s settings.

Sales reps can then proceed via the other two sales engagement options: live text chat or video call, which can be accessed directly from Warmly’s dashboard.

AI Chat helped Kandji book 2 qualified meetings in under 10 minutes. Learn more about their strategy here.

Live chat and video calls

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website right now.

Next to each lead, you’ll find a detailed breakdown of all the data Warmly collected on them, allowing you to identify important or hot leads, which you can then engage by:

Sending a personalized chat message to the lead
Hopping on a video call straight from Warmly

The Live Video Chat feature enabled Pump to close $20,000 in the first week.

For example, you can send leads personalized sales outreach based on what they’re viewing live on your site ⤵️

Tip: You can set up automated Slack alerts to notify SDRs when a qualified lead or account lands on your website. This lets them react without constantly monitoring the dashboard.

Feature #3: AI Prospector

Want an omnipresent SDR who watches your website and is ready to pounce on hot leads whenever necessary?

The AI Prospector is the answer to your prayers. It can automatically add qualified leads to automated sequences.

For instance, it can:

Connect with them on LinkedIn.
Fire a contextual cold email.
Send a personalized chatbot message.

You can specify WHO the AI Prospector should focus on, WHAT it should do, and WHEN it should do it:

1 - WHO:

Which accounts should be targeted based on the chosen segments (e.g., company size, industry, etc.)
What specific personas from each account should be added to workflows (e.g., sales reps, marketing executives, etc.)

2 - WHAT:

How many contacts from each account should be targeted
Which action should be taken (e.g., send personalized email or LinkedIn message)

3 - WHEN:

How often should the Prospector search for profiles fitting the set criteria and run workflows

This functionality prevents high-value leads from falling through the cracks because no sales rep could engage them in time.

At the same time, your SDRs will have more time to focus on nurturing qualified leads and personalizing their customer journey from start to finish.

Try it yourself 👇or watch it in action.

💡 Note: To gain access to AI Prospector, you need to be on one of Warmly’s paid plans.

Pricing

Warmly has a free forever plan that lets you reveal and enrich up to 500 website visitors, in addition to custom filtering, Slack notifications, and buyer intent data.

If you expect higher traffic volumes or want more features, you can upgrade to one of two paid plans:

Business: From $700 to $1,740 per month, depending on how many visitors you expect to have. It includes up to 10 seats and all of Warmly’s features.
Enterprise: Custom pricing. Designed for users with an estimated traffic of 100,000+ visitors per month who need more customization options. Includes advanced AI personalization, custom integrations, etc.

💡 Note: All plans include integrations with sales intelligence platforms such as Clearbit, Bombora, and 6Sense, which you would otherwise have to pay for separately.

Integrations

Although some other Lead Forensics alternatives have lower starting prices, Warmly is bundled with several data solutions you would otherwise have to buy separately.

It integrates with most modern sales solutions (CRMs, SEPs, etc.) and includes Clearbit, Bombora, People Data Labs, 6Sense, and OpenAI in its packages.

How does Warmly compare to Lead Forensics?

Feature

Warmly

Lead Forensics

Website De-Anonymization

✅

❌

Reveals Leads

✅

❌

Live Video Chat

✅

❌

Account and Lead Scoring

✅

Custom Lead Filtering

✅

Intent Data Enrichment

✅

❌

Auto-Prospecting

✅

❌

Job Change Tracking

✅

Integrations with GTM tools

✅

Static Contact and Account Database

❌

Sales Engagement

✅

❌

Let’s start with both platforms' core features - website visitor identification.

Lead Forensics can identify companies visiting your website, whereas Warmly can reveal companies and individual users.

Warmly enriches identified visitors with detailed intent data, which is an option Lead Forensics lacks.

You should also keep in mind that Lead Forensics doesn’t offer any sales engagement features, so you’ll have to handle that manually or use other solutions.

It’s worth noting that although Lead Forensics is an expensive solution with an opaque pricing structure, both its plans provide unlimited seats. Warmly, on the other hand, has a limited number of users on each plan.

Finally, Lead Forensics gets the job done if you need company-level website visitor identification alone and don’t need granular details on individual prospects or buying intent.

Pros and cons

✅ Identifies individual and company visitors.

✅ Enriches each identified lead with granular intent data.

✅ Sales engagement features.

✅ Provides access to third-party intent data platforms in all its plans.

✅ Transparent pricing with no hidden costs.

❌ Big leap from the free plan to the first paid plan.

❌ Doesn’t include unlimited users.

2. Koala

Koala is the new kid on the block in the website traffic identification space. It’s already gaining in popularity thanks to its solid range of features and ease of use.

It’s a good Lead Forensics alternative for teams who need more granular insights that are easy to leverage.