While there’s no denying that ZoomInfo is a popular B2B data solution, it’s not for everyone.
Modern sales teams realize that engaging prospects is more than data—it’s about the right people and the most relevant message at the right time.
Expensive lock-in contracts, inaccurate data, and other ZoomInfo drawbacks aren’t helping, either.
Our team researched the top ZoomInfo alternatives and detailed their features, pricing, and advantages so you won't have to.
Before we dive into each, let’s break down why companies are looking for ZoomInfo alternatives. ⤵️
Why Look for a ZoomInfo Alternatives in the First Place?
Still think all you need to grow your pipeline is a list of leads and an email sequence?
Have fun staying in 2012. We don’t judge.
Today’s sales funnel is much more complex. Before getting on your sales radar, people take actions that aren't accessible to you.
They might:
- See your LinkedIn post.
- Watch a YouTube video demoing your product.
- Read help documents on your website.
- Read your blog.
- Visit your pricing page.
- Etc.
What should you care? Prospects are much more likely to respond when they’re taking those actions.
The "Dark Funnel" is where many sales engagement opportunities are, and ZoomInfo lacks the ability to surface leads across these touchpoints.
More precisely ⤵️
What Are ZoomInfo’s Most Common Drawbacks?
According to customer reviews, here are the three main reasons why people look for ZoomInfo alternatives:
ZoomInfo locks you into long, expensive contracts.
ZoomInfo’s sales growth has been stellar for years. We have to give them that.
This means high-priced contracts and long lock-in periods for customers. The typical contract starts in the low five figures and lasts at least 12 months.
This problem is shared across the space, as we’re seeing a consolidation of GTM SaaS tools. What does this mean for you? Platforms are more expensive, as you pay for bundled products you don’t need.
While their platform is a sure bet for large companies looking for predictability, most companies need better features and quality customer support for that price.
ZoomInfo's product suite isn't seamlessly integrated.
There's an ongoing race for the ultimate sales technology platform. Some companies, like Apollo, decide to build all components in-house, while others, like ZoomInfo, have gone the acquisition route.
The result is a suite of clunky products that don't work well, especially with third-party products like CRMs and engagement platforms.
A good example is ZoomInfo's acquisition of Insent.ai in 2021 to boost the platform’s website engagement capabilities. It hasn’t led to much added customer value.
ZoomInfo gives you fit data, while you should care about intent.
ZoomInfo lacks the ability to get intent signals from website visitors and social media. It’s a major issue for sales teams, causing ZoomInfo customers to switch to solutions that identify leads when they’re warm 🔥.
Data inaccuracies (especially email).
Nothing’s worse than crafting a personalized email and getting a bounce back…
ZoomInfo’s technology struggles to keep up with people’s rapid career changes.
Customers are complaining about it about its email verifier, especially for contact lists with European contacts.
What Are the Best ZoomInfo Alternatives and Competitors?
Our picks for the top 10 ZoomInfo alternatives include:
- Warmly - Reveal and convert your website visitors.
- Apollo.io - Complete B2B data and sales engagement platform.
- Lusha - Affordable and accurate B2B data.
- Seamless AI - Reliable B2B data with a handy Chrome extension.
- RocketReach - Large database favored by the Fortune 500.
- Hunter - B2B data, domain search, and email verification.
- Keyplay - Account database with extremely detailed and accurate filters.
- Clay - 50+ data providers combined with AI workflow automation.
- LeadIQ - Simple prospecting platform with no engagement capabilities.
- UpLead - High-quality B2B data without the “fluff.”
#1. Warmly
ZoomInfo is known and primarily used for B2B data and cold engagement. Filtering leads and accounts for “customer fit” (industry, size, revenue, technology, job title, seniority level, etc.) is something most GTM platforms have or can provide at this point.
The actual gold lies in intent data—the ability of your systems to tell you when people are interested in your company and why.
Warmly looks for people who are most likely to take a sales meeting with you TODAY.
The revenue orchestration platform lets go-to-market teams find who’s on their website, and engage them in real time.
It’s the best option for companies looking to combine Intent and Action data to drive sales.
Let’s take a look at some of Warmly’s key features ⤵️
Feature 1 - Account & Contact-Level Intent Data
Timing is everything.
Warmly lets you see which companies and leads are on your site and filters records based on firmographic data and intent data from providers like Clearbit, 6sense, Bombora, and more.
Buyer intent signals can include:
- Website activity: This includes things like time spent on specific website sections, and interactions with product, service, or pricing pages.
- Email engagement: Engagement with email campaigns, including open rates, click-through rates, and responses to CTAs, provides insights into a prospect’s level of interest and receptiveness to offers.
- CRM stage: Lead scoring, stage in the sales funnel, and previous interactions with sales representatives can also gauge readiness for a purchase.
- Competitor analysis: Activities related to competitors, such as visiting competitor websites, comparing features and pricing, and researching alternatives, can indicate a comparative evaluation phase in a prospect’s decision-making process.
- Chatbot interactions: The questions a user poses to a website chatbot, what topics they're interested in finding out more about.
- Webpage interactions: Interactions with online advertisements through bidstream data provides insights into a prospect’s responsiveness to targeted ads, but general browsing can also show topical intent.
- Research intent: When a prospect visits a website to discover specific information about the product they want to purchase. For example, they could visit a blog page or other publication.
- Job posts: Company job postings can offer insight into what technology a company requires, projects they're working on, and their operational challenges.
💡 Note: with Warmly, you get intent signals in addition to regular account and contact data found in ZoomInfo.
Give it a try 👇
Read More About Warmly's Website Intent Tool
Why Should You Care About Signal Selling?
Unlike what LinkedIn influencers say, email is far from dead.
Cold email is, though.
Before Warmly, you couldn’t reach out right when people were browsing your site. The platform lets you engage visitors based on how "warm" they are and where they're most likely to respond.
Now, you can use browsing data to understand your prospects' interests and craft the perfect message or interact with them from your website.
Here’s an example:
Feature 2 - Live Calls with Website Visitors
There are plenty of chatbot products on the market.
The downside? Most people find them annoying and don’t like to engage with bots.
Warmly lets you see who’s visiting your site, and which page they're on, and lets you start a personalized conversation.
Here's an example 👇
In the "Warm Calls" section of your Warmly dashboard, you can view which prospects visit your site in real-time.
If you click on a user, you have access to:
- Their contact information and deal information (if they're in your CRM)
- An activity timeline with all the recent pages they visited.
- What they're looking at RIGHT NOW on your site.
- A side panel that lets you send them a personalized message or start a live video chat.
This is what your prospect will notice on their screen. As you can see, the SDR referenced the last page this visitor was on.
This kind of hyper-personalization gets way more replies than generic outreach.
Case Study: How Kandji Booked 2 Qualified Meetings in 8 Minutes With Warmly
Feature 3 - AI Prospector
The difficulty in getting responses from leads looking at your business is speed. It’s hard for humans to react fast enough to catch people’s attention, and artificial intelligence can help.
So many teams opt for Warmly because the AI Prospector can engage for you (via email or LinkedIn).
Moreover, those SDRs using ZoomInfo to send cold outbound are expensive, and likely generated little business value. Warmly's AI prospector becomes a much more financially viable option that leads to better outcomes.
Here’s an example of a workflow that automatically adds Sales Leaders visiting our site to Outreach campaigns ⤵️
You can do things like:
- Filter AI engagements based on your ICP criteria and other advanced filters.
- Limit the number of leads per account to be engaged by AI.
- Automatically add prospects on LinkedIn or to outreach sequences.
- Set the timing of Warmly’s AI prospector.
Read More About Warmly's AI Prospector Tool
Pricing
Unlike ZoomInfo, Warmly has a generous free plan that includes 500 website visitors revealed and enriched.
A major factor for GTM teams in Warmly is that with any Warmly plan, you get a bundle of sales products you would normally pay for (and are expensive), like 6Sense, Bombora, and Clearbit.
If you need more volume, access to AI tools, LinkedIn sequencing, or need to invite colleagues, choose from 2 paid plans:
- Business: From $583 to $1,450 per month, based on your website’s volume (includes access to all of Warmly’s capabilities).
- Enterprise: Custom pricing (Unlimited volume, custom AI, and integrations).
How Does Warmly Compare to ZoomInfo?
Warmly isn’t a static database like ZoomInfo. ZoomInfo is an excellent option if you want static (aka “Fit”) data and are comfortable with rigid and expensive contracts.
Warmly, on the other hand, shines in finding and engaging people who are looking to buy and are likely to respond to your outreach.
Warmly doesn't have a massive database like ZoomInfo, but capturing intent signals across all web activity and surfacing the hottest leads are much more likely to turn into revenue, which is what you care about.
Integrations with GTM tools
Contact and Account Database
It’s also worth noting that ZoomInfo has more features than Warmly. However, customers often pay for features they never use in ZoomInfo, while Warmly connects to existing GTM tools.
Pros and Cons
✅ Allows for better timing and personalization of sales outreach.
✅ Seamless integration with other GTM tools.
✅ Affordable for businesses of all sizes.
❌ Does not have a static B2B database.
Warmly's Integrations
Warmly’s enrichment and intent data come from the industry’s best providers bundled together with your purchase, like Clearbit, Bombora, OpenAI, People Data Labs, and 6Sense.
#2. Apollo.io
Apollo is gaining popularity for its ability to handle prospecting, outreach, and sales workflows under one platform.
It’s a strong choice for businesses looking for ZoomInfo’s features at a lower price and higher data accuracy. Notable features include ⤵️
Popular Features
- Find prospects from a database of 275M contacts and 73M companies.
- Score leads based on website visits, search intent, free product usage, and marketing engagements, assisted by AI.
- Create outreach sequences directly from Apollo, and add qualified leads to those sequences as you prospect.
- GSuite integration to keep track of emails and get insights before meetings.
- It has a wide range of management capabilities, such as automating reps' tasks, conversation intelligence, coaching, and deal analytics.
Pricing
Apollo’s free plan gives you unlimited email credits but limits your exports and outreach volumes.
For higher volume limits and advanced features, choose from 3 paid options:
- Basic: Starts at $49 per user per month (up to 12,000 exports and 10,000 records).
- Professional: Starts at $79 per user per month (up to 24,000 export credits and no sequence limits).
- Organization: Starts at $119 per user per month (up to 48,000 export credits and all advanced functionalities).
💡 Note that on paid plans, Apollo requires a minimum of 120,000 email credits used per year.
Pros and Cons
✅ Automatically syncs with your CRM and enriches contacts.
✅ Accurate contact information.
✅ Can handle prospecting and engagements in one interface.
❌ Exporting to other platforms is a mess.
❌ The free plan is very limiting. You will hit paywalls quickly.
#3. Lusha
Lusha’s a B2B database that’s easier and cheaper than ZoomInfo.
It doesn’t offer the ability to engage prospects from the platform, but it has a large and accurate company and contact information database.
Popular Features
- Get up to 1,000 accurate contact information from one search. Pull email addresses, LinkedIn profiles, and direct dials.
- You can filter companies based on demographics and firmographic data, such as company size, industry, revenue, employee headcount, etc.
- Export lead lists to your CRM or CSV files.
- It has built-in enrichment and analytics to help you find commonalities in your best prospects.
Pricing
Lusha’s free plan gives you 1 user, 50 emails, and 5 phone numbers. For more data, pick from:
- Pro: From $36 to $180 per user per month (depending on the number of phone numbers revealed).
- Premium: From $59 to $295 per user per month (depending on the number of phone numbers revealed).
- Scale: Custom pricing for advanced features.
Pros and Cons
✅ Database has verified contacts only.
✅ Data quality is strong for international contact lists.
✅ Data is refreshed monthly.
✅ Simple interface.
❌ Does not offer engagement.
❌ Lacks key integrations and core features for larger enterprises.
#4. Seamless AI
Seamless AI is a reliable data provider with many database filtering options. It’s often referred to as on-par with ZoomInfo but with a cheaper price point and handy features like its Chrome Extension.
However, customer reviews indicate that ZoomInfo is easier to set up and manage.
Popular Features
- For each record, Seamless provides insights like recent funding news and job changes, which help reps personalize their messages.
- Filter records with 1,200 topics to choose from. Add topics to outreach sequences as personalization items.
- The Chrome extension lets you build lists from LinkedIn, Gmail, Salesforce, and websites.
Pricing
Seamless AI’s basic plan will give you 50 credits. Credits give you a person’s full information, whereas tools like Apollo.io require a credit for email addresses and another credit for direct dials.
For more credits, Seamless AI offers 3 paid plans, which are rumored to start at $39 per user per month and go up to 5-figure contracts.
Contact their sales team or start your free trial for information.
Pros and Cons
✅ Updated and reliable data.
✅ The autopilot feature is handy for creating lists automatically.
✅ Lots of search filters.
❌ Hard to set up.
❌ Steep learning curve for sales reps.
#5. RocketReach
Rocket Reach is a straightforward B2B data company popular within the Fortune 500 for its scalability and integrations with legacy systems.
It has a larger database than ZoomInfo and more approachable pricing, but it doesn’t let you run your sales process from the platform.
Popular Features
- Saved searches allow you to look up previous queries without entering their facets again.
- 4.5B records with accurate information to help you create lead lists.
- Chrome extension to save leads from websites and LinkedIn profiles.
- Integrate with RocketReacy’s API to get their data directly into your applications and workflows, like embedding that data within your SaaS product.
Pricing
RocketReach’s subscription plans are split into 2 categories.
💡 Note that RocketReach recently removed their free plan.
Individual plans ⤵️
- Essentials: Starts at $53 per month (Email addresses only, 1,200 exports, Browser extension).
- Pro: Starts at $135 per month (Email addresses and phone, 3,600 exports, Premium integrations).
- Ultimate: Starts at $340 per month (10,000 exports and Salesforce integration).
Team plans ⤵️
- Team Pro: Starts at $113 per user per month (3,600 annual lookups per user).
- Team Ultimate: Starts at $282 per user per month (10,000 annual lookups per user).
- Custom: Contact sales for custom pricing (unlimited annual lookups per user).
Pros and Cons
✅ Large database.
✅ Scalable pricing and usability.
✅ Direct integrations with popular platforms like Salesforce.
❌ More narrow data coverage compared to ZoomInfo.
#6. Hunter
Hunter started as a simple email finder and turned into a complete prospecting and lead engagement platform.
Some companies prefer Hunter to ZoomInfo because of its simple, sleek interface and its ability to verify email addresses with certainty.
Popular Features
- Domain search lets you find email addresses from a web domain or a person’s name.
- Verify email addresses and their domain’s sender reputation to avoid high bounce rates and spam.
- Simple cold outreach tool that natively integrates with Gmail and Outlook to help you run and track campaigns from your inbox.
Pricing
Hunter’s basic plan will give you 25 monthly searches and 50 verifications, but no domain search.
💡Note that all of Hunter’s plans include unlimited seats.
If you need more, choose from the following:
- Starter: Starts at $34 per month (500 searches, 1,000 verifications).
- Growth: Starts at $104 per month (5,000 searches, 10,000 verifications).
- Business: Starts at $349 per month (50,000 searches, 100,000 verifications).
- Enterprise: Unlimited everything, contact sales for a quote.
Pros and Cons
✅ Unlimited seats will all plans.
✅ Email verification reduces bounce rates.
✅ Generous search limits on all plans.
❌ No campaign tracking in beginner plans.
❌ No deal management abilities.
#7. Keyplay
Keyplay brings a fresh approach to sales prospecting with its platform.
ZoomInfo customers switch to Keyplay because the platform lets you filter accounts more precisely with data points like recent hires and product features.
Popular Features
- Find accounts based on precise criteria like the number of hires in a department, technologies used, product specifications,
- Keyplay has the ability to find lookalike companies from your existing lists. With as few as 3 accounts, Keyplay’s AI can build lists for you.
- Because it has deeper filtering capabilities, Keyplay introduces more precise market categories, helping improve list quality for sales.
- Surface companies’ social presence and tech stack signals to reach out contextually.
- Sync lists and lead scoring models directly to Salesforce or Hubspot.
Pricing
Keyplay’s pricing is similar to ZoomInfo and falls in the “pricey” category. However, the level of granularity available in search makes it worth it for many ZoomInfo customers looking for better solutions.
The free plan lets you preview (not save or export) 25 accounts and test lookalikes and ICP scoring.
As for paid plans:
- Startup: $3k per year (5,000 accounts + Hubspot integration).
- Growth: $12k per year (50,000 accounts + Salesforce integration).
- Custom: Talk to sales (Unlimited volumes + Enrichment API).
Pros and Cons
✅ The most precise search tool on the market.
✅ Only platform with custom signals.
✅ Easy to use.
❌ Not a lot of integrations.
❌ Can't do bulk lookups.
#8. Clay
Clay’s another company with a new angle in the sales prospecting space.
The platform pulls from 75 enrichment tools to have the highest data accuracy rate in the available alternatives and uses AI to help you automate outreach at scale.
Although powerful, the platform can be intimidating for sales teams, and hard to use if you don’t have a revenue operations team with experience in Clay.
Popular Features
- Excel-like lead builder to help you easily craft your dream lists and workflows.
- Clay Templates help you get started and build proven sales workflows without much effort.
- Waterfall enrichment lets you cross-reference multiple providers to ensure accurate data. No API needed.
- Ask Claygent’s AI web scrapper to find specific data points for you, based on text prompts.
- Use company and contact information to personalize outreach or marketing efforts.
Pricing
Clay’s platform works in simple “credits.” The free plan is quite generous, with 100 credits per month and unlimited users.
If you need more volume, Clay has 4 plans to choose from:
- Starter: Starts for $134 per month per user (24k credits/year).
- Explorer: Starts for $314 per month per user (120k credits/year).
- Pro: Starts for $720 per month per user (600k credits/year).
- Enterprise: Contact sales for a quote (unlimited credits).
Pros and Cons
✅ Waterfall email verification makes Clay's data very reliable.
✅ Clay’s AI web scrapper saves a lot of time.
✅ Can be valuable to Marketing teams also.
✅ Hyper-personalize cold outreach.
✅ Large community of active Clay users.
❌ Costs can ramp up fast.
#9. LeadIQ
Yet another B2B data provider…
Although LeadIQ and ZoomInfo have similar datasets, LeadIQ is easier to use, can perform real-time verification, and does not offer an engagement platform.
Popular Features
- Search for accounts and contacts in a massive database with millions of accurate contact records.
- Track sales signals so you know when to engage contacts in your contact lists.
- Enrich your CRM with LeadIQ’s data without needing reps to enter manual information.
- Use Scribe to generate personalized emails in seconds. Enter your product’s value position, customer insights, and information. Scribe will write your sequence for you.
Pricing
LeadIQ’s plans range based on the volume of emails, direct dials, personal emails, and accounts tracked.
Their free plan includes:
- 20 verified email addresses
- 10 phone numbers
- 40 email generations
- 10 accounts tracked
If you need more, here's the pricing breakdown 👇
- Essential: $39 per user per month (500 emails, 30 phones, 100 email generators, 50 accounts tracked).
- Pro: $79 per user per month (1,000 emails, 70 phones, 500 email generators, 100 accounts tracked).
- Enterprise: Custom pricing (Unlimited emails, 120 phones, 2,000 email generators, 300 accounts tracked).
Pros and Cons
✅ Intuitive user experience.
✅ Lots of native integrations.
❌ Struggles with international contacts.
❌ Users report technical issues.
#10. UpLead
Uplead focuses solely on B2B contact data and claims to remove all of the “fluff” that slows you down.
This strategy is reflected in their pricing.
A massive database at a lower cost, even for enterprise plans, attracts startups and potential customers to UpLead as their ZoomInfo alternative.
Popular Features
- An easy “drag-and-drop” interface to build lead lists.
- Export contact data to sales tools like Salesforce, Hubspot, Salesloft, Outreach, and more.
- With the Uplead API, you can enrich companies for your software product. It includes company, person enrichment, and the prospector API.
Pricing
UpLead’s basic plan is more of a preview than anything else. It lets you use 5 credits for 7 days.
Paid plans include:
- Essentials: $99 per month for 170 credits.
- Plus: $199 per month for 400 credits.
- Professional: Custom pricing for unlimited credits, full API access, and advanced integrations.
Pros and Cons
✅ No one-year lock-in contracts.
✅ Simple interface.
❌ No engagement platform.
❌ No task management and analytics.
Ready to replace ZoomInfo? What should you do?
There aren’t many differences between traditional B2B contact data platforms. They mostly vary in credit volumes, accurate data enrichment, and platform usability.
The tools we've listed above are all popular alternatives to ZoomInfo. Modern solutions like Warmly, Keyplay, and Clay should be top of mind if you need more precision and personalization.
Why?
Sales are expensive, and prospects no longer react well to generic cold outreach. If you're a B2B company, you likely care about intent data in your sales process.
Tools like Warmly help you focus on warm prospects, while Keyplay and Clay give you more granular information on your prospects.
Want to get started right away? Try Warmly for free.
Or, to see our features in action, book a demo.