So, you know who’s visiting your website, and now you want to sell to them. But your reps are overworked—they certainly don’t have time to reach out individually to everyone you think is an ideal customer.

For many teams, the solution to this is an account-based selling approach enhanced with automation. You reach out to the key stakeholders (there could be as many as 11) at a particular account that you know fits your ICP 

But, increasingly, B2B buyers want to see that personal touch. They want to buy from real humans, which inevitably means your reps are needed in a million sales calls at the same time. It’s a good problem to have, but a problem nonetheless. 

With Warmly’s new Buyer Personas, you can enhance your account-based prospecting with person-level orchestration. 

You identify the job titles of people who buy from you, and we’ll match those titles to real visitors on your website. Then, you can create ultra-personalized sequences, resulting in more follow-ups and prospecting. 

Here’s how it works. 

Creating Personalized Sequences with Buyer Personas

Our new Buyer Persona feature is an extension of our Segments tool

With Segments, you can filter particular types of accounts within your ICP and auto-add them to prospecting sequences on Warmly’s Orchestrator. 

So, you might set up a segment for your ideal accounts based on industry, size, location, or annual revenue. Then, when Warmly sees that someone from that account has triggered a high-intent signal, we’ll add them to a multi-channel outreach campaign. (Learn more about this in our playbook.) 

Now, with Buyer Personas, you can drill down deeper into who buys from you and set up targeted sequences for individuals in addition to company-level accounts.

Each Buyer Persona is linked to the actual job title of people who typically buy from you. 

How to Set Up Buyer Personas

We have an in-depth breakdown of how to set up Buyer Personas in our Help Center—here are the key points. 

Essentially, you’ll set up Buyer Personas just like Segments, but instead of choosing the specific characteristics of an account you want to target, you’ll select the job titles of contacts.

‎

The job titles listed in Warmly are all based on real contacts that have visited your website before, so you can be confident that you’re targeting real people.

‎Even better, you can get super granular with how you tailor your personas. Maybe you want to exclude anyone with a specific job title because you find that these people at your target accounts regularly exit the sales funnel early. Or, you could add all visitors who don’t have a job title to a broader TOFU sequence.

The result? Our contact-level outreach sequences get a 9%- 18% reply rate on email and LinkedIn touchpoints—and that’s without adding calling to the mix.

Contact-Based Selling + Account-Based Selling

Thanks to our new Buyer Personas, you can seamlessly contact high-value prospects coming to your website in addition to your existing account-level orchestrations. 

These two processes—contact-based and account-based selling—work together to produce a powerful sales orchestration. When you’re reaching out to that Closed Lost opp, you can simultaneously add other decision makers at that account to a separate sequence, targeting every stakeholder at once.

With our signal-based solution, you can filter out contacts who are simply not showing high-intent actions on your site and automatically add all those who are showing research intent or are looking at competitor pages to a dedicated sequence.

Want to see all your high-intent website visitors in one place? Use Buyer Personas as a filter in the Warm Visitors section of Warmly.

Drop in the Persona you want to target, and we'll show you all the individuals who've visited your website from that Persona. It's an easy win for sales reps, as they know exactly who to reach out to first.

There's no end to how you can set up Buyer Personas and Segments to complement your sales outreach strategy. Here are a few examples of how we personally use Buyer Personas at Warmly:

• Chatbot engagers: Add contacts who engage with the chatbot or talk live with a rep via live video chat but don’t convert to a high-touch sequence. Email within one minute of the conversation, and follow up with a LinkedIn connection request from the rep they spoke with.
• Target specific buyers: Target users with senior marketing job titles and auto-add them to our “How Marketers Use Warmly” email sequence. (We use the same playbook for sales roles.)
• Closed Lost Opps: Auto-email and LinkedIn message any Closed Lost contact if they reappear on the website within three months. 

All this juicy contact data we collect gets synced back into your CRM, giving your reps valuable insights into the contacts landing on your website, where they’re going, and who they are. 

Want to do more with Warmly?

Warmly is our signal-based revenue orchestration platform. We de-anonymize your website visitors and track high-intent signals so your sales reps can sell faster and more efficiently. 

Our ethos is warmer selling. So, we created tools that enable you to automate hyper-personalized outreach (reaching more prospects faster) and reach out to your website visitors in real-time (catching them when they’re ready to buy). 

Try Warmly for free right now and start converting high-value leads that land on your website. Or, book a demo to see what else Warmly can do for your sales and marketing teams.

Thanks to its diverse capabilities, AI has become indispensable in many industries, including B2B marketing. 

But with so many AI marketing tools on the market, it can be challenging to shortlist the ones that best suit your needs and goals.

To help you narrow your search, I handpicked the best AI marketing tools available today that will boost your marketing strategies in 2025 and beyond.

For easier navigation, I’ve separated them into ten distinct categories based on their primary use case so you can easily find the one—or even several tools—that best fits your criteria.

These categories include:

• Signal-based lead generation and conversion.
• Copywriting.
• AI email marketing tools.
• Marketing automation.
• Video marketing.
• Infographics creation.
• Ad management.
• Lead scoring and segmentation.
• Social media marketing.
• Content strategy generation.

But first, a few tips to help you make the best possible choice.

What factors should you consider when evaluating AI marketing tools for B2B marketing?

Several things should be kept in mind when making your pick to ensure that you’ll invest in the tool that’s most optimized to help you reach your goals.

These include the following:

1. Business objectives and use cases

The first question to ask yourself is: What are you looking to achieve with your AI marketing tool?

❓ Is it marketing automation, lead enrichment, video marketing, or are you looking for a more versatile platform that can cover more use cases at once?

Once you solve that riddle, you can focus your search only on the tools that match your needs.

2. Core features

Always explore every tool’s features and capabilities to the smallest of details to avoid unpleasant surprises.

Make sure that the one you buy can deliver what you need the way you need it.

3. Customization and flexibility

One of the perks of using AI is its ability to be tailored to your needs, as you can customize and train it along the way.

💡 However, not all tools offer equally good and customizable AI algorithms, so try to find the ones that truly let you model your platform to your specific goals.

4. Value for money

You don’t necessarily have to break the bank to find good AI-powered marketing solutions.

Look for tools with transparent pricing without hidden costs that include a solid number of features in each package, enabling you to get the most bang for your buck. 💸

5. Integration number and quality

Finally, no marketing platform is an island, meaning that most B2B marketing teams use a wide range of digital marketing tools in their day-to-day tasks.

This is why you need to make sure that the tool you pick will complement the rest of your technology stack to avoid any additional trouble.

And now, let’s get to the part you’ve all been waiting for - the list of the top ten AI-powered B2B marketing platforms in 2025.

What are the best AI marketing tools for B2B teams in 2025?

1. Warmly: Signal-based lead generation and conversion.

2. ContentBot: Copywriting.

3. Emarsys: Email personalization.

4. Copy.ai: Marketing automation.

5. DeepBrain: Video marketing.

6. Venngage: Infographics creation.

7. Albert: Ad management.

8. Salespanel: Lead scoring and segmentation.

9. Sprout Social: Social media marketing.

10. MarketMuse: Content strategy generation.

1. Warmly 

Best for: Identifying website leads, detecting the hottest ones, and helping you convert them.

Who is it for: B2B marketing teams of all sizes looking to improve website conversion rates, marketing attribution, and lead qualification.

Disclaimer: Although Warmly is our tool, we aim to provide an objective and unbiased review of its capabilities and use cases.

Warmly is a signal-based revenue orchestration platform built to help B2B marketing teams optimize their lead generation efforts and drive more conversions.

Some of GTM and marketing teams’ most favorite Warmly features include the following:

Feature #1: Identifies and enriches website visitors

Your website is an integral part of every marketing strategy, as it can attract leads and help push them further down the funnel.

However, to do so, you first need to know who your website visitors are. And that’s where Warmly steps in.

Warmly identifies both companies and individuals visiting your website right now, giving your marketing team a clear idea of:

• Who might be interested in your products and services?
• Whether your website is attracting your target audience.

In addition to identifying website visitors, Warmly helps you detect the hottest ones and gives you insight into each lead, enabling you to tailor your outreach strategy accordingly.

The platform does this by enriching every identified lead with:

• Detailed B2B data, including firmographic, demographic, technographic, CRM, and other relevant data.
• First-party intent data, including details of visitors’ website sessions, such as the pages they visit, time spent on each page, downloads, etc.
• Third-party intent data, including actionable insights into visitors’ entire digital buyer journey, such as relevant keyword searches, visits to competitors’ pages, job change intent, and more.

This combination of data is critical for marketing success, as it:

• Allows you to immediately recognize the leads with the highest level of buyer intent, meaning they’re most likely to buy right now.
• Enables reps to pounce on leads while they’re still hot.
• Lets you tailor your outreach strategy to every individual lead.

Note: You can use Warmly to track leads who come through specific email marketing campaigns or capture leads who visited your event pages but didn’t register.

This way, you can optimize marketing attribution and reengage warm leads who dropped off before signing up. 

Feature #2: AI Chat

Warmly’s AI Chat is a highly customizable AI-powered chatbot that ensures all high-value leads are appropriately engaged and provided with the optimal customer experience. 

The Chat is fully configurable, meaning you can set up everything from its tone of voice to defining the type of website visitors it should engage or the triggering action that sets it off.

For instance, you can use AI Chat to:

1. Engage leads that match your ICP.
2. Chat up visitors showing high intent (visiting pages like pricing, for example).
3. Qualify leads by asking them relevant questions (“What brings you here?”, “How can I help?” etc.).
4. Answer leads’ questions.
5. Schedule meetings.
6. Offer contextual collaterals.

Most importantly, because advanced AI algorithms power it, AI Chat will always engage in highly personalized, contextual conversations with your leads, making them feel like they’re talking to an actual human.

Feature #3: AI-powered marketing orchestration

Warmly lets you set up automated marketing outreach and engagement workflows to ensure that no high-value lead goes unnoticed.

Two key features let you do that:

Orchestrator - Orchestrator is an AI-powered functionality that automatically engages high-intent website visitors by adding them to LinkedIn and/or email campaigns. Within it, you can set up all the relevant parameters, including:

• The trigger that sets it off (e.g., lead matching your ICP lands on your website, identified prospect visits a high-intent page, etc.).
• The companies and individuals it should target are based on a wide range of filters (industry, size, techstack, job role, etc.).
• The number of leads added from each account and the frequency at which it runs campaigns.
• The cadence you want them added to (send a contextual email or a personalized LinkedIn DM or connection request).

Lead routing - This capability significantly reduces the time to lead, allowing reps to engage leads when their interest is at its peak. 

When a lead matching your ICP or showing high intent lands on your website, Warmly will detect it and shoot off Slack alerts to your reps, enabling them to react in real-time.

Pricing

Warmly has a free forever plan that lets you:

• Identify up to 500 people and companies visiting your website per month.
• Pinpoint leads that fit your ICP.
• Set up automated lead routing via Slack notifications.

To access more detailed intent data and orchestration features, you can choose from three plans:

Startup: Starting from $700/mo, includes:

• 3 seats.
• Up to 10,000 identified website visitors.
• Starts at 1,000 Orchestrator credits.
• Live Chat, Video Calls & 5,000/mo AI Chat credits.
• Warm Bundle Tech Partners discounts.

Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:

• Everything in Startup.
• 10 seats (+$25/month per additional seat).
• 1 Free LinkedIn Sequencing Seat.
• Dedicated Customer Success Manager.
• Automated Bombora third-party intent signals (+$4,000 Add-On).

Enterprise: Custom pricing, includes:

• Everything in Business.
• 20 seats (+$25/month per additional seat).
• 100,001+ identified visitors per month.
• Starts at 50,000/mo Orchestrator credits.
• Advanced Al personalization.
• Custom RevOps buildouts.
• Custom integrations.
• Multiple domains.
• Automated Bombora third-party intent signals are included in the price.

Note: All plans are billed annually.

Integrations

Currently, Warmly integrates with a wide range of platforms, including:

• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• 6Sense.
• Clearbit.
• People Data Labs.
• And more.

In addition to deep integrations with several lead intelligence and sales tools, Warmly provides a Warm Bundle—partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of the usual price.

Pros & Cons

✅ Accurate website visitor identification at both company and individual levels.

✅ Real-time monitoring of visitors’ web sessions with options to engage them via chat or video call.

✅ Enriches each identified visitor with in-depth intent data.

✅ Transparent pricing model.

✅ Robust integrations.

✅ Advanced marketing orchestration. 

❌ Annual plans only.

2. ContentBot

Best for: AI-powered content and copywriting for various purposes.

Who is it for: Teams looking to harness the power of AI to boost their content marketing productivity and efficiency.

ContentBot is an AI-powered content automation platform that can handle everything from writing to publishing content for you.

This makes it a good AI marketing tool for streamlining content production workflows for blog posts, social media posts, and newsletters.

Features

• AI-powered blog writer lets you write long-form content in seconds.
• Paraphrasing AI tool lets you edit and modify all kinds of content, allowing you to repurpose various content types.
• Visual workflow builder for creating fully automated content writing and publishing workflows.

Pricing

Content Bot has four pricing plans:

1. Prepaid: One-off payment, $0.25 per 1000 words, includes 15k to 5m words, unlimited seats, and access to basic features like AI writing and Paraphrasing Tool).
2. Starter: $9/month, includes 50,000 words/mo and all Prepaid features.
3. Premium: $29/month, includes 150,000 words/mo and full access to all Content Bot’s features, including Flows.
4. Premium+: $49/mo, includes 400,000 words/mo and all Premium features.

Pros & Cons

✅ Lets you streamline the entire content production flow.

✅ Solid long-form content generation capabilities.

❌ Issues with languages other than English.

❌ Its paraphrasing tool is prone to making mistakes and non-sensical content.

3. Emarsys

Best for: Personalizing emails on scale

Who is it for: Enterprise-grade businesses looking to efficiently personalize email campaigns.

Emarsys is an omnichannel customer engagement platform with robust email marketing features, including AI-driven personalization.

It leverages AI to enable real-time personalization, ensuring customers get fresh, relevant, and contextual email content.

Features

• Uses AI and real-time data to personalize all touchpoints across the customer journey, including email campaigns.
• Lets you deploy smart product recommendations across channels - email, website, and more - driving valuable opportunities for cross-selling and upselling.
• Tracks and measures the impact personalization has had on your revenue, making attribution and strategy refinement easy.

Pricing

Emarsys opted against publishing their prices.

Contact its sales team to get a better idea of its potential cost.

Pros & Cons

✅ Enables real-time cross-channel personalization to ensure that every campaign step will be tailored to each lead.

✅ Robust integrations with numerous ecommerce solutions.

❌ Steep learning curve.

❌ Non-transparent pricing.

4. Copy.ai

Best for: Marketing automation. 

Who is it for: GTM teams looking to automate essential marketing workflows, such as creating content, prospecting, etc.

Copy.ai is an AI-powered GTM platform with a solid range of features designed to help B2B marketing teams optimize their strategies.

It is highly customizable, allowing you to make all kinds of workflows of varying complexity.

Features

• Automated sales and marketing workflows let you put various marketing and sales processes, including quality content creation, on autopilot, as the platform gathers relevant lead data and generates personalized content based on them.
• Brand Voice ensures that all content you create aligns with your company’s brand voice across platforms. 
• Infobase lets you store relevant information about your brand (e.g., audience, goals, tone of voice, unique selling points, etc.) to help Copy.ai create more tailored content.

Pricing

Copy.ai offers a free forever plan that includes one user, 2,000 words in chat, Brand Voice, and Infobase.

If you need more, including access to AI models other than ChatGPT 3.5 and Claude 3, you can choose between two paid plans:

1. Starter: $49/mo, 1 user, unlimited words in chat, and access to all integrated AI models.
2. Advanced: $249/mo, up to 5 users, 2,000 workflow credits per month, 15+ marketing and 15+ sales workflows, and access to custom workflow builder.

If you’re a larger organization looking for a white glove approach and better security options, subscribe to its Enterprise plan, which has custom pricing.

Pros & Cons

✅ User-friendly interface.

✅ Versatile templates make creating different kinds of marketing copy easier, ranging from emails to product descriptions and more.

❌ The content it creates requires extensive additional editing and fact-checking.

❌ Workflows are available only on Advanced and Enterprise plans.

5. DeepBrain

Best for: Using AI to generate versatile marketing videos.

Who is it for: Teams that primarily rely on video marketing. 

DeepBrain is an AI video generator that lets you use a wide range of AI tools to quickly and easily create stunning videos with minimal resources.

The best part is that you can use it for all kinds of marketing videos, from feature and product explanations to company presentations and beyond.

Features

• Text to Video tool lets you create videos simply by describing what you want in natural language.
• Highly customizable realistic AI avatars that can be scripted to do or say anything you need.
• Rich library of video templates for various purposes to help you get started.

Pricing

DeepBrain has three pricing tiers:

1. Personal: $29-$119, depending on the number of minutes you get per month (15-60 mins), including one seat.
2. Team: $89-$269, including three seats. 
3. Enterprise: Custom pricing, unlimited seats and minutes.

Pros & Cons

✅ A wide range of AI-generating and editing features lets you create even more complex videos in minutes.

✅ Intuitive interface.

❌ Fairly limited number of minutes on all plans.

❌ Poor customer support.

6. Venngage

Best for: AI-powered infographics generation.

Who is it for: Teams often use visuals in their marketing.

Venngage is a professional infographic software that lets you easily create all kinds of infographics by using natural text descriptions and prompts.

This makes it a convenient addition to your marketing team’s tool belt if your marketing strategy calls for a lot of infographics.

Features

• 10,000 templates for all kinds of infographics ranging from typical infographics, such as pie charts, to mind maps, diagrams, and more.
• AI engine for generating infographics that use natural language processing algorithms to craft stunning visuals based on simple prompts.
• Real-time collaboration and content editing tools let the team work on infographics for optimal results.

Pricing

Venngage has a free plan that lets you create up to 5 designs, which you can share publicly.

For more, you can upgrade to one of three plans:

1. Premium: $19/user/mo, unlimited designs, and more features.
2. Business: $49/user/mo, everything in Premium, plus team collaboration, brand kits, advanced organization, etc.
3. Enterprise: Custom price, better security, and more customization options.

Pros & Cons

✅ Rich template library.

✅ Easy to use.

❌ Limited customization options.

❌ Best features for B2B marketing teams available only on Business and above.

7. Albert

Best for: AI-powered ad optimization and management.

Who is it for: Marketing teams looking to improve ad spend and efficiency through the power of AI.

Albert is an AI-driven platform that handles digital advertising from top to bottom.

It covers paid search and social programmatic accounts, which means that it covers around 90% of the biddable universe.

Features

• Handles planning your advertising strategy by considering and analyzing all relevant data (your product, target market, ICP) and comes up with optimal ad variations, keywords, overall ad structure, etc.
• Optimizes ads in real-time based on factors like your budget, audience and market shifts, bids, keyword ranking, and more.
• Comprehensive data analytics reports to help you understand your advertising efficiency better.

Pricing

Unfortunately, Albert doesn’t disclose its pricing structure.

This means you’ll have to contact its sales team to get a custom quote based on your advertising budget and goals.

Pros & Cons

✅ Leverages machine learning algorithms to learn and adjust to relevant changes in real-time.

✅ Manages cross-channel advertising easily.

❌ Steep learning curve.

❌ Opaque pricing structure.

8. Salespanel

Best for: AI-powered lead scoring and segmentation

Who is it for: Marketing teams looking to put lead scoring on autopilot.

Salespanel is an AI-driven website visitor intelligence platform that identifies, tracks, and scores your leads.

It leverages AI to score, qualify, and segment leads it picks up on your website, enabling your marketing team to create data-driven marketing strategies, account-based campaigns, and more.

Features

• AI-powered lead segmentation automatically creates relevant lead segments and assigns them to appropriate reps.
• Real-time lead scoring and qualification leverages first-party intent data and your ICP attributes to accurately score every lead identified on your website.
• Detailed analytics dashboards let you visualize key metrics to easily detect bottlenecks, improve attribution, and understand what yields the best results.

Pricing

Salespanel has an interesting pricing structure.

Namely, it has three plans, two of which have the same starting price:

1. Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
2. Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
3. Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.

The key difference between the first two tiers lies in the number of website visitors you can identify and in essential features like Deep Tracking and real-time lead scoring, which are available only on the Account Reveal plan.

There’s also a 14-day free trial for the first two packages.

Note: All plans are annual.

Pros & Cons

✅ Robust analytics.

✅ High lead scoring accuracy.

❌ Limited integrations.

❌ The costs can easily add up, given the caps and limitations in the essential packages.

9. Sprout Social

Best for: Social media management.

Who is it for: B2B teams who leverage social media as an integral part of their marketing campaigns.

Sprout Social is a comprehensive social media marketing platform that lets you manage all social media marketing campaigns and processes from a single point of control.

It recently introduced AI into its platform, enhancing its features and enabling it to tackle the challenges of the modern digital landscape more efficiently.

Features

• AI-powered content recommendations and suggestions help you create content optimized to strike a chord with your target audience.
• AI engines analyze 16 weeks of your marketing data to help you pinpoint the optimal time for posting.
• AI-driven customer and sentiment analysis and research enable you to proactively figure out what your audience and prospects need and are interested in so you can deliver before the competition.

Pricing

Sprout Social has a 30-day free trial that lets you explore its functionality firsthand.

Once it expires, you can subscribe to one of four plans:

1. Standard: $249/user/mo
2. Professional: $399/user/mo
3. Advanced:$499/user/mo
4. Enterprise: Custom price for large-scale companies

Pros & Cons

✅ User-friendly interface.

✅ Comprehensive analytics.

❌ Prone to glitches and occasional lagging.

❌ Expensive.

10. MarketMuse

Best for: Content strategy planning and optimization

Who is it for: Teams looking to enhance their content strategy across levels.

MarketMuse is an AI-powered platform that helps digital marketers manage all content operations, from planning the type and volume of content to optimizing it.

However, it’s important to note that MarketMuse is not a content generator in itself. Instead, it helps you understand what to write and how much to build your authority and improve your search engine rankings.

Features

• Competitor analysis identifies gaps and weaknesses that you can use to improve and structure your own content to stand out easily.
• Automates SERP research and analyzes your website and relevant topics to deliver valuable insights and recommendations, enabling you to create winning content.
• Helps with search engine optimization by generating SEO-optimized article briefs and outlines, giving writers all the guidance they need to deliver killer content.

Pricing

MarketMuse offers a free plan that allows you to run ten queries per month and provides limited access to its functionality.

For more, upgrade to one of three plans:

1. Optimize: $99/mo, best for individuals.
2. Research: $249/mo, built for small to medium-sized teams.
3. Strategy: $499/mo, best for larger teams and agencies.

Pros & Cons

✅ Wide range of effective features.

✅ Excellent customer support.

❌ On the pricier end of the scale.

❌ The interface is difficult to navigate.

Next steps: Boost your marketing efforts with Warmly

Ultimately, all these tools can get the job done in their way. 

It all comes down to what area of marketing you want to improve with Artificial Intelligence and how.

One thing is certain - if you’re looking to improve website lead generation and conversion and ensure you never miss on high-intent leads again, then Warmly is the best choice.

With it, you can unlock your website’s full potential by leveraging the power of AI combined with in-depth intent data.

Sign up for Warmly’s free plan and build a steady pipeline of warm leads today.

Or book a personalized demo with our team to get a taste of Warmly’s full scope of features.

Looking for the best AI sales tools to boost your conversion rates, close more deals, and increase your revenue?

In this article, you’ll find the list of the ten best AI sales tools for B2B teams in 2025 and beyond.

I’ll review each tool’s core features, pricing, and key strengths and shortcomings to give you all the information you need to make your choice.

To simplify things, I classified these platforms based on their primary use case, including all the ones a B2B sales team needs to tackle sales from top to bottom.

But first, let’s answer one critical question:

Why should you invest in AI sales software anyway?

Key benefits of using AI sales tools

Using AI sales tools can enhance the efficiency of your sales funnel from top to bottom. 

Here are some of the essential benefits and improvements you can expect:

1. Enhanced lead scoring and qualification

One of AI’s core capabilities is analyzing data and identifying patterns.

This makes it your sales reps’ best friend when qualifying and scoring leads, as AI engines can easily recognize leads who match your ICP the best or show the highest buyer intent.

As a result, your sales reps can prioritize high-value leads from the get-go. 🚀

2. Fine-tuned personalization

AI’s data analysis capabilities combined with Machine Learning result in better personalization of all customer-facing interactions than ever before.

AI engines can quickly learn and adapt to your customer’s needs while maintaining a consistent brand voice across channels, providing each lead and customer with a unique, highly positive experience.

3. More accurate sales forecasting

AI is often used for predictive analytics because it can recognize patterns and draw conclusions based on them.

📈 As such, it can accurately predict various factors, such as market trends, and anticipate customer needs, allowing you to proactively adjust your strategy before the competition even figures out what’s up.

4. Increased productivity and efficiency across levels

AI can also automate various manual tasks, leaving your reps with more time to focus on the stuff that matters.

💡 Moreover, you can leverage some AI-powered tools as genuine sales assistants that will help improve reps’ decision-making and overall productivity.

5. Higher revenue

Finally, all these benefits combined amount to one significant advantage of implementing AI sales tools in your strategy - revenue increase.

Better sales funnel and rep efficiency, increased sales forecasting accuracy, and optimized lead qualification can only lead to more conversions and, therefore, higher revenue. 💰

And now, let’s get to our list.

What are the best AI sales tools for B2B sales teams?

1. Warmly: Signal-based sales.

2. Clay: Sales automation.

3. Klaviyo: Email outreach.

4. Happysales: Prospecting.

5. HeyGen: Personalized video outreach.

6. Gong: Sales forecasting.

7. ZoomInfo Copilot: AI sales assistant.

8. Fireflies: Conversation intelligence.

9. Sales Closer AI: Sales presentations.

10. ChatBot: Customer service.

1. Warmly

Best for: Signal-based sales.

Who is it for: B2B teams of all sizes looking to unlock their website’s full lead generation and conversion potential.

Disclaimer: Although Warmly is our tool, we aim to provide an objective and unbiased review of its capabilities and use cases.

Warmly is a signal-based revenue orchestration platform that helps B2B teams detect the hottest leads right now and engage and convert them while their interest is at its peak.

It combines the power of AI with sophisticated lead intelligence to deliver optimal results.

Feature #1: Reveals website intent

To help sales reps focus on high-value leads precisely when they’re most likely to convert Warmly identifies website visitors and proceeds to qualify them based on the data it collects.

Namely, the platform identifies both companies and individuals visiting your website, giving you a clear picture of the exact stakeholders surfing your website.

Once it identifies visitors, Warmly proceeds to enrich them with:

• B2B data, including contact info, firmographic, demographic, technographic, CRM data, etc.
• First-party intent data that includes the pages they visited on your website, time spent on each page, recurring visits, downloads, etc.
• Third-party intent data, which includes details of their entire digital buyer journey, such as visits to competitors’ websites, job change intent, relevant web searches, etc.

This way, reps get a 360-degree view of:

• Who your leads are and how to contact them.
• Which of them are most likely to convert right now?
• All the relevant information is necessary to tailor their outreach strategy to each identified lead.

Feature #2: Signal-based sales orchestration

Regardless of how alert your sales reps are, chances are that some high-value leads will fall through the cracks simply because no one can monitor your website all the time.

That is, no human rep can.

Warmly’s Orchestrator takes care of that by adding high-intent leads to automated outreach sequences, ensuring no opportunity is missed.

You can tailor this feature to your needs, goals, and preferences to a T by configuring all the essential settings yourself, including:

• The workflow trigger, i.e., the signal that sets the Orchestrator in motion (for example, a visitor matching your ICP lands on your website, or a lead visits a high-intent page like pricing).
• The companies and individuals you want targeted based on various criteria, such as industry, size, job role, etc.
• The number of persons included in sequences from a single company and the frequency at which the Orchestrator runs its workflows.
• The specific cadence you want them added to (sending a personalized email or a contextual LinkedIn DM or connection request).

In addition to automating outreach, Warmly has options for orchestrating lead routing.

Whenever a lead matching specific criteria (e.g., fits your ICP or shows high intent) lands on your website, your reps will be notified via Slack, allowing them to get to the lead while they’re still hot.

Moreover, you can decide which rep will be notified based on factors like prior interactions with the lead, industry, location, etc., or you can simply set up a round-robin. 

Feature #3: AI Chat

AI Chat is Warmly’s AI-powered chatbot that can be trained to fit your needs and goals like a glove.

You decide on everything from its tone of voice to the kind of actions it will take, including:

• Engaging website visitors by shooting contextual messages (e.g., “I see you’re eyeing our pricing. Is there any package you’d like to learn more about?”).
• Answering their questions.
• Booking meetings.
• Offering collaterals.
• Qualifying them by asking relevant questions.

Although AI Chat can handle most leads independently, your reps might want to take over when it comes to leads that show a high likelihood of buying.

Warmly lets you do that easily: your reps can continue the text chat or even hop on a live video call while your lead is still on your website.

Pricing

Warmly has a free forever plan that lets you:

• Identify up to 500 people and companies visiting your website per month.
• Pinpoint leads that fit your ICP.
• Set up automated lead routing via Slack notifications.

To access more detailed intent data and orchestration features, you can choose from three plans:

Startup: Starting from $700/mo, includes:

• 3 seats.
• Up to 10,000 identified website visitors.
• Starts at 1,000 Orchestrator credits.
• Live Chat, Video Calls & 5,000/mo AI Chat credits.
• Warm Bundle Tech Partners discounts.

Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:

• Everything in Startup.
• 10 seats (+$25/month per additional seat).
• 1 Free LinkedIn Sequencing Seat.
• Dedicated Customer Success Manager.
• Automated Bombora third-party intent signals (+$4,000 Add-On).

Enterprise: Custom pricing, includes:

• Everything in Business.
• 20 seats (+$25/month per additional seat).
• 100,001+ identified visitors per month.
• Starts at 50,000/mo Orchestrator credits.
• Advanced Al personalization.
• Custom RevOps buildouts.
• Custom integrations.
• Multiple domains.
• Automated Bombora third-party intent signals are included in the price.

Note: All plans are billed annually.

Integrations

Currently, Warmly integrates with a wide range of platforms, including:

• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• 6Sense.
• Clearbit.
• People Data Labs.
• And more.

In addition to deep integrations with several lead intelligence and sales tools, Warmly provides a Warm Bundle—partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of the usual price.

Pros & Cons

✅ Accurate website visitor identification at both company and individual levels.

✅ Real-time monitoring of visitors’ web sessions with options to engage them via chat or video call.

✅ Enriches each identified visitor with in-depth intent data.

✅ Transparent pricing model.

✅ Robust integrations.

✅ Advanced sales automation. 

❌ Annual plans only.

2. Clay

Best for: Building automated sales workflows on top of relevant data.

Who is it for: GTM and RevOps teams looking to improve the efficiency of their operations.

Clay is a data enrichment and sales automation platform powered by AI.

It leverages the data it collects to create data-driven outreach workflows, with AI making the entire process easier and more intuitive.

Features

• AI-powered workflow builder lets you create various automations simply by describing what you need in plain English.
• Claygent, an AI-powered research agent, scrapes the web for any information you need based on natural language queries you make.
• Rich template library to help you get started with automations.

Pricing 

Clay has a free forever plan that provides 100 monthly search credits and limited access to its features.

If you need more credits and features, you can choose from 4 pricing tiers:

• Starter: $149/mo.
• Explorer: $349/mo.
• Pro: $800/mo.
• Enterprise: Custom pricing

You can try Clay with a 14-day free trial of its Pro plan.

However, if you’re interested in using it to automate sales workflows, you’ll have to choose between the Pro and Enterprise plans, as they’re the only ones that let you automate outreach at scale.

Pros and cons

✅ Helps create personalized outreach sequences based on the data points it collects.

✅ Can be used for data and CRM enrichment as well.

❌ Its Excel-like interface makes it complicated for salespeople.

❌ Automation features are available only on its highest tiers.

3. Klaviyo

Best for: Personalized email outreach on scale.

Who is it for: Teams looking for an end-to-end email marketing platform.

Klaviyo is a comprehensive marketing platform with a wide range of features that enable you to run automated email campaigns and integrate email and SMS marketing.

It has a solid number of AI-powered tools that further enhance its email marketing capabilities.

Features

• Leverages AI to build smart customer segments by applying predictive analytics on historical and real-time data such as churn risk, CLV, next order, and more, ensuring your emails are always delivered to the right audience.
• Lets you generate personalized, contextual email copy by using its NLP engines.
• Smart send time uses AI to pinpoint the optimal time for sending emails to a specific audience, increasing your open and click-through rates.

Pricing

Klaviyo has a free forever plan that starts at 500 monthly email sends and 150 free SMS/MMS credits. On it, you have access to support only during the first 60 days.

To access more credits, subscribe to one of two paid plans:

• Email: Starting at $20/mo, starting at 251 active profiles, 5,000 monthly email sends, and 150 free SMS/MMS credits.
• Email and SMS: Starting at $35/mo, starting at 251 active profiles, 5,000 monthly email sends, and 1,250 free SMS/MMS credits.

The final price for both paid plans depends on the number of active profiles you need and the number of SMS and MMS credits you need.

Pros & Cons

✅ Feature-rich, can be used as an all-in-one email (and SMS) marketing platform.

✅ Multiple AI tools for enhanced email deliverability and efficiency.

❌ The costs quickly add up.

❌ Their SMS service is available only in a limited number of countries.

4. Happysales

Best for: AI-powered automatic sales prospecting.

Who is it for: Mid- to enterprise-grade businesses looking to run highly targeted prospecting on scale.

Happysales is a new platform built to enable sales teams to improve their prospecting efforts by employing AI.

In addition to running prospecting on autopilot, it can also be used for sales coaching through AI-powered roleplay scenarios based on your data and relevant market trends and challenges.

Features

• Builds intelligent, highly targeted prospect lists based on your ICP using proprietary data sources and ML algorithms.
• Crafts highly personalized emails and messages for tailored prospect engagement bound to resonate with them.
• Runs in-depth, real-time research into each prospect you need, delivering AI-powered insights you need to create personalized strategies and providing automated recommendations for email copy and replies.

Pricing 

Happysales doesn’t publish its pricing policy, meaning you’ll have to contact its team directly for a quote.

However, you can try it for free simply by signing up on its website.

Pros & Cons

✅ Intuitive interface.

✅ Versatile use cases.

❌ New platform, so there’s not enough data on how it performs and how satisfied long-term users are.

❌ Non-transparent pricing.

5. HeyGen

Best for: Running personalized video outreach on the scale.

Who is it for: Businesses that rely on videos for prospecting and selling.

Personalized outreach videos are a nice way to cut through the noise of generic sales techniques, which is exactly what HeyGen leverages as its unique selling point.

It lets users create compelling sales videos on a scale without extensive video editing skills simply by using AI engines.

Features

• Personalize a single video you take for every contact in your prospect list in seconds.
• Has digital avatars that can be scripted to say and do whatever you need for users who don’t want to record themselves. 
• Has interactive avatars that can answer your prospects’ questions, mimicking genuine human interaction.

Pricing 

HeyGen has a free plan that lets you generate up to 3 personalized videos of up to 3 minutes.

For more videos, increased video length, and additional features, subscribe to one of three plans:

1. Creator: $29/mo, unlimited videos of up to 5 mins.
2. Team: $89/mo/seat, unlimited video of up to 30 mins, and more features for teams, such as brand kits.
3. Enterprise: Custom pricing, unlimited videos, unlimited video duration.

Pros & Cons

✅ Easy to use.

✅ Video translation capabilities.

❌ Video duration is significantly limited on the two lower tiers.

❌ Issues with avatars, such as poor lip sync, glitches, etc.

6. Gong

Best for: Sales and revenue forecasting.

Who is it for: Large sales teams looking to create a more predictable revenue stream.

Gong is an AI-powered revenue intelligence platform that helps businesses drive predictable revenue growth by capturing and analyzing all customer-centric communication combined with other relevant CRM data.

As a result, sales teams can quickly detect opportunities and potential bottlenecks, enabling them to adjust their strategies accordingly.

Features

• Gong AI leverages more than 300 unique signals it detects in your CRM data and customer interactions to create more accurate deal and sales forecasts.
• Configurable, centralized analytics lets you track all relevant metrics and detect potential issues and opportunities for growth more easily.
• Deal risk alerts notify reps in real-time when a deal is close to being lost and highlight potential causes to help reps address them timely.

Pricing

Gong doesn’t have fixed subscription fees.

Instead, it urges potential users to complete a simple questionnaire and specify their team size and requirements to get a custom quote. 

The pricing depends on the number and type of licenses you need.

Pros & Cons

✅ Highly accurate forecasting.

✅ Can be used for coaching new reps and boosting sales efficiency.

❌ Non-transparent pricing.

❌ Lack of data export options.

7. ZoomInfo Copilot

Best for: Helping sales reps improve success rates and performance by providing recommendations and suggestions.

Who is it for: Large companies that want to empower all their sales reps to close the most deals possible.

Copilot is ZoomInfo’s AI-driven product that’s built to transform the way sales reps do their jobs.

In a way, it’s like a personal sales assistant that helps sales reps unlock their full selling potential.

Features

• Detects relevant deal opportunities and suggests the actions that your reps should take to close the deal.
• Provides detailed profile and deal summaries to help reps gain a complete understanding of each at a glance.
• Picks up changes in important deals and profiles and immediately notifies reps.

Pricing 

ZoomInfo doesn’t disclose prices for any of its packages or stand-alone products.

This means you’ll have to contact its sales team for more details.

Pros & Cons

✅ Intuitive design.

✅ Helps increase reps’ productivity by delivering all the relevant insights they need in seconds.

❌ It cannot be used as an independent solution, meaning you must be a ZoomInfo user to access it.

❌ It’s expensive.

8. Fireflies

Best for: Capturing, transcribing, and analyzing sales conversations and other customer-centric interactions.

Who is it for: Sales teams that primarily use calls and meetings for prospecting and closing deals.

Fireflies is an AI-powered platform that records, transcribes, summarizes, and analyzes meetings with leads.

This way, sales reps and managers get ready-made insights into key moments, topics, and action items relevant to refining their strategies.

Features

• Transcribes and summarizes meetings across Zoom, Google Meet, Teams, and other video call platforms and makes AI-powered notes that highlight key moments.
• 1-click AI-powered meeting summaries and analyses provide instant insight into action items, tasks, questions, and other key metrics.
• Allows you to detect buyer sentiment, identify talk-to-listen ratio, recognize critical topics, measure reps' sales performance, etc.

Pricing

Fireflies has a free forever plan with unlimited transcriptions, limited AI summaries, 800 minutes of storage per seat, and access to some of its basic features.

More advanced users can choose from three paid plans:

• Pro: $18 per user per month
• Business: $29 per user per month
• Enterprise: $39 per user per month

Pros & Cons

✅ Has a mobile app providing on-the-go access.

✅ Affordable plans.

❌ Has a learning curve.

❌ Issues with accurately identifying buyer sentiment.

9. Sales Closer AI

Best for: Creating and performing automated sales presentations, demos, and even sales calls.

Who is it for: Scaling businesses that want to automate some parts of their sales process.

Sales Closer AI is another new piece of software that is completely AI-oriented, meaning that all its features are driven by advanced AI algorithms.

Its AI agents can be used for everything from giving personalized product tours to making discovery calls—all that without coding.

Features

• Wide range of potential use cases, as its AI agents are highly customizable and can be trained to perform various tasks.
• Uses NLP engines to create AI agents, meaning all it takes is for you to describe the kind of persona you need and what tasks you want it to do.
• Captures relevant data when interacting with leads, prospects, or your reps as a coach and analyzes it to provide actionable insights.

Pricing 

Sales Closer AI doesn’t disclose pricing on its website.

You can book a meeting with its sales team to learn more about its capabilities and the price.

Pros & Cons

✅ Its agents operate 24/7 and cost less than hiring actual people.

✅ Lots of personalization options, as its LLM models are highly capable of learning and adapting. 

❌ Non-transparent pricing.

❌ New platform, just like Happysales, meaning it’s difficult to say how well it performs in the long run.

10. ChatBot

Best for: 24/7 AI-powered customer service.

Who is it for: Global-scale businesses operating in various time zones that need an always-there customer service representative.

ChatBot is AI chatbot software that integrates with your website and other apps, such as Instagram, Slack, etc., to provide customers with an optimal brand experience across channels.

Because AI powers it, you can count on it to provide relevant, contextual, and personalized answers.

Features

• Highly trainable, you can use your website, e-store, CRM, and other relevant data sources to make your chatbot an expert in your field.
• Delivers real-time personalized product recommendations to website visitors.
• Intuitive visual chatbot builder lets you create and train the exact chatbot you need without coding.

Pricing 

ChatBot has a 14-day free trial that lets you take its features for a test ride.

If you like what it does, you can subscribe to one of four plans:

1. Starter: $65/mo
2. Team: $169/mo
3. Business: $499/mo
4. Enterprise: Custom price

Pros & Cons

✅ Intuitive interface.

✅ Easy to train.

❌ Expensive, especially for smaller businesses.

❌ Not enough customization and configuration options.

Next steps: Optimize your sales funnel with Warmly

AI has set out to transform sales, giving a significant advantage to businesses that implement it in time.

All of the tools I reviewed here harness the power of AI in one way or another to help reps do what they do best more efficiently - close deals and drive more revenue.

Now, all that’s left to do is pick the platform that best fits your vision and goals.

If your website is a big part of your sales strategy and you’re struggling with finding and capturing warm leads streaming through it, Warmly is the optimal choice.

With it, you can automatically qualify, score, and engage leads while they’re most likely to buy, creating a consistent sales pipeline straight on your website.

Try Warmly for free and start identifying quality leads on your website in minutes.

Or book a personalized demo with our team to check out all its features in action.

Wondering if Warmly is the right fit for your sales and marketing efforts or if you should look for an alternative solution?

There’s no better place to find out than here, as we know best who our ideal customers are, as well as all the strengths and shortcomings of our platform.

We’ll provide an honest and unbiased review of Warmly and the ten best Warmly alternatives and competitors to help you decide on your ideal match.

Let’s begin by exploring Warmly’s features - and the possible reasons for needing an alternative - a bit more closely.

Warmly’s Features

Warmly is a signal-based revenue orchestration platform that combines several capabilities into one powerful lead-capturing and converting mechanism.

Some of its most notable features, especially valued by GTM teams of all sizes and industries, include the following:

1. Identifies and enriches website visitors

You can create a website optimized for attracting and converting your ideal customers, but unless you have a way of actually detecting and identifying them in real-time, all your effort will be in vain.

Warmly handles that by revealing both the companies and actual individuals visiting your website, meaning you can often pinpoint the exact stakeholder going through your website right now.

Each identified visitor is enriched with vital B2B data, such as contact details, technographic, firmographic, etc., giving you the essential information you need for successful outreach.

To start identifying visitors, add a piece of Warmly’s code to any webpage, and the platform will start tracking and deanonymizing traffic in minutes.

Pro tip: Define your ICP and target accounts from CRM, and Warmly will immediately notify you when a visitor matching them lands on your website.

You should also note that you can use Warmly’s tracking capabilities on more than just your website. 

Add the code tag to your app, marketing collateral (like interactive demos), emails, sales quotes, and even event pages to start collecting valuable leads across sources.

However, this isn’t even the best part.

Warmly also detects the buying intent of your visitors, enabling you to easily identify the hottest leads ready to buy now.

The platform achieves this by picking up:

1. First-party intent signals, i.e., details of your visitors’ web sessions that indicate their likelihood to buy (the visited pages, time spent on each page, number of times they returned to high-intent pages, etc.).
2. Third-party intent signals, i.e., insights into your visitors’ entire digital journey, including web search history, job change intent, visits to competitors’ websites, etc.

This way, your sales reps can focus their efforts on the leads exhibiting the highest buying intent and leverage the data Warmly revealed to tailor their outreach strategy to each lead.

The result?

A rapid boost in revenue, as in the case of Behavioral Signals that secured $7M in the pipeline in just a month of using Warmly.

2. Orchestrates outbound and inbound sales

Warmly leverages the intent signals it detects to automate your inbound and outbound sales workflows.

Its Orchestrator feature handles your outbound efforts, letting you streamline LinkedIn and email outreach.

The way it works is simple:

1. You set up the action that triggers the workflow (e.g., lead fitting your ICP lands on your website or a visitor shows high-intent behavior like visiting your pricing page).
2. You define company- and person-level filters so that the Orchestrator knows who to focus on (this pretty much includes the criteria that define your ICP, like company size, industry, tech stack, job role, etc.).
3. You choose the action you want the Orchestrator to take (e.g., sending a LinkedIn message, connection request, or email, with each email and message personalized for its recipient).

You can check out our interactive demo here.

On the other hand, AI Chat can be used for inbound, as it ensures high-intent website visitors are engaged while they’re still hot.

AI Chat can be fully trained, meaning you can configure its tone of voice, the questions it asks, the answers, and the collateral it provides. 

As a result, you’ll be able to qualify leads and engage the warmest ones simultaneously.

3. Live engagement 

Finally, one of the features that SDRs especially love is Warmly’s live engagement options.

With it, you can chat or hop on a video call with leads while they’re still on your website and their interest in your product is at its peak.

And since nothing can replace actual face-to-face communication, this feature allows your sales reps to shine their brightest and use all of their skill, expertise, and insights Warmly delivered to wow potential customers.

There are a few ways you can integrate this feature into your sales workflow:

1. Have the platform notify your reps when an ICP-matching visitor lands on your website, asks a high-intent question in the AI Chat, or takes any other relevant action, enabling them to pounce while the leads are still hot.
2. Monitor the “Warm Calls” section of Warmly’s dashboard to see who’s visiting your website and how they interact with it to determine when it is right to contact them.

Why you might need a Warmly alternative

Now that we’ve looked at some of Warmly’s most powerful features, it is time to answer the question we began with - why would you want to switch from Warmly in the first place?

Truth be told, most of Warmly’s users are unanimous in their verdict: Warmly does the job it’s been built for with excellent results.

However, if there’s one thing that can be an issue, it’s the pricing.

Namely, Warmly only has annual pricing plans, whose pricing is based on your website traffic volume.

Also, third-party intent signals are included in the price only on the Enterprise plan, whereas they are available as an add-on on the Business plan.

On the other hand, leveraging Warmly to improve your sales funnel can quickly pay off the initial investment, as was the case with Arc, which experienced a 200% ROI within 6 months of deployment.

The best way to find out if Warmly’s worth the money is to see it in action.

Book a personalized demo with our team to see if we match.

If you still think you’d be better off with an alternative, let’s examine some of the best Warmly competitors and alternatives on the market.

What Are the Best Warmly Alternatives and Competitors in 2025? 

1. Zoominfo - All-in-one sales platform.

2. Albacross - Europe-oriented website visitor identification tool.

3. Koala - Reveals first-party intent and product usage data.

4. Demandbase - Comprehensive account-based marketing platform.

5. LeadGenius - Industry-specific lead generation.

6. Chili Piper - Automated lead routing tool.

7. Dreamdata - Tracks the entire buyer journey and enables marketing attribution.

8. Clay - Data-driven sales automation.

9. Clearbit - Lead intelligence platform.

10. Ocean.io - AI-powered prospecting platform.

1. Zoominfo

Best for: End-to-end sales management.

Who is it for: Enterprise sales and marketing teams whose target audience is primarily US-based.

Zoominfo is an all-in-one sales platform well-known for its massive B2B database paired with a wide range of sales and marketing-oriented features.

As such, it’s a solid Warmly alternative for businesses looking for a static B2B database first and foremost.

Features

• Massive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
• Automated multichannel sales workflows (such as cold email or cold calling campaigns) triggered by specific buying signals.
• Predictive Modeling lets you define and update your ICP, keeping it fresh and relevant based on past won and lost deals and other critical data.

Pricing 

Zoominfo has separate plans for Sales, Marketing, and Talent teams.

No prices are disclosed, so you’ll have to contact its sales team for a custom quote.

The exact price will depend on:

• Features and functionality you need.
• Number of licenses.
• Credit usage.
• Other factors.

Pros and cons

✅ Excellent B2B data coverage, especially regarding US-based phone numbers.

✅ Wide range of features for handling various sales operations.

❌ Expensive.

❌ Limited website visitor identification functionality.

2. Albacross

Best for: Lead enrichment for European businesses.

Who is it for: Small to mid-sized companies whose prospecting efforts are focused on the EU market.

Albacross is a data enrichment platform that reveals companies visiting your website and enriches them with B2B and first-party intent data.

It can be a solid Warmly alternative if you’re looking for a more affordable (yet not as powerful) lead enrichment solution geared toward EU-based prospecting.

Features

• Identifies company-level website visitors and enriches them with first-party intent data.
• Intent-data-driven ad retargeting ensures that the right ads will be displayed to the right audience. 
• You can receive real-time alerts on Slack, Microsoft Teams, CRM, or email when customers who fit your ICP land on your website.

Pricing 

Albacross has two paid plans:

1. Self Service: €79 per month, includes up to 100 identified companies.
2. Growth: Custom price, unlimited companies.

There’s a 14-day free trial for its Self Service plan.

Pros and cons

✅ GDPR-compliant.

✅ User-friendly.

❌ Reveals only company visitors.

❌ Poor CRM integrations.

3. Koala

Best for: Gaining deep insight into product usage paired with intent signals.

Who is it for: PLG teams looking to improve product adoption, cross-selling, and up-selling, as well as attract new customers.

Koala is a relatively new website visitor identification tool with several nifty features that make it more suitable for boosting product engagement and driving cross- and up-selling opportunities than traditional lead generation.

Consequently, it’s a good Warmly alternative if you’re more interested in those use cases.

Features

• Reveals website visitors and enriches them with first-party intent data.
• Automated ICP scoring enables you to identify and prioritize heating accounts that best fit your ICP. 
• Tracks product usage data and translates it to actionable insights, allowing you to monitor your customers’ product journeys and detect important milestones in real-time.

Pricing 

Koala recently revamped its pricing.

Instead of a freemium plan and two paid tiers, Koala now offers a 14-day free trial and just one paid plan: Business.

It doesn’t disclose the price for its Business plan, meaning you’ll have to contact sales for more information on the factors affecting the total costs.

Pros and cons

✅ Tracks product usage and translates it into actionable insights.

✅ Automated lead scoring.

❌ No third-party intent data.

❌ No live engagement features.

❌ Opaque pricing.

4. Demandbase 

Best for: Account-based marketing.

Who is it for: Large businesses that want to create better-targeted campaigns focused only on high-value accounts.

Demandbase is one of the most popular ABM solutions, boasting a wide range of features designed for sales, marketing, and advertising departments.

It’s a viable Warmly alternative if you’re an enterprise-level company looking for a comprehensive ABM solution (and have a big enough budget to afford it).

Features

• Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts/audience segments.
• Ad targeting options enable you to display personalized ads to high-value accounts.

• Real-time website personalization leverages intent and B2B data to provide each target account with a tailored web experience, including everything from messaging and images to offers and CTAs.

Pricing 

Demandbase opted against disclosing prices.

The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.

For more details and a quote, contact its sales.

Pros and cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

❌ Steep learning curve.

❌ On the higher end in terms of pricing.

5. LeadGenius

Best for: Delivering bespoke B2B data for niche industries.

Who is it for: Businesses with highly specific target markets that need detailed lead data.

LeadGenius is a lead enrichment and generation platform designed for companies that need highly specific B2B data beyond contact information.

It is a good Warmly alternative if you’re targeting leads from niche industries whose information is challenging to find.

Features

• Provides on-demand data and detailed insights based on users’ ICP, target market, and other unique business requirements.
• Combines AI and human expertise to ensure the data it delivers is industry-relevant and verified.
• Artificial Intelligence-powered web scraper that collects custom-tailored actionable insights from anywhere on the web.

Pricing 

LeadGenius doesn’t disclose its pricing or provide information regarding the factors that affect the price.

This means you’ll have to contact its sales and ask for a custom quote.

Pros and cons

✅ Delivers bespoke data tailored to your needs.

✅ Provides 100+ deep insights on individuals and companies, allowing you to easily pinpoint the leads that best match your ICP.

❌ Non-transparent pricing.

❌ Limited functionality.

6. Chili Piper 

Best for: Setting lead routing on autopilot.

Who is it for: Teams that primarily rely on inbound lead generation and sales.

Chili Piper is a demand conversion platform that qualifies and routes inbound leads.

It relies heavily on website forms to detect warm leads, so it’s a good Warmly alternative if lead-capturing forms are a vital part of your lead generation strategy.

Features

• Customizable lead qualification rules, which enable you to put lead qualification on autopilot.
• Advanced lead routing options that include letting you set up customized routing triggers, auto-removing out-of-office sales professionals from round-robin distribution, etc.
• Chatbot that can automatically engage leads, book meetings, and handle some parts of lead routing.

Pricing 

Chili Piper has a specific pricing structure.

If you’re just starting, you can choose between:

1. Chili Cal Free: Base plan that includes just a few essential features
2. Chili Cal Teams: $22.5 per user per month, which includes more advanced features, such as instant booking, round-robin, etc.

If you want additional features, you can upgrade to one of four product packages (provided you’re a Salesforce user):

1. Concierge: $45 per user per month + platform fee $225-$1,500/m based on the number of inbound leads submitted each month
2. Chat:  $45 per user per month + platform fee of $1,500/month
3. Distro:  $45 per user per month + platform fee of $225/month
4. Handoff:  $45 per user per month + platform fee of $225/month

If you want access to all its products, you can opt for the bundled plan dubbed Demand Conversion Platform, which costs $108 per user per month + $1,000/mo platform fee.

If you’re a HubSpot user, on the other hand, you can choose between two upgraded plans:

1. Concierge: $45/user/mo + platform fee: $225-$1,500/m
2. Handoff: $45/user/mo + platform fee: $225/month

Users of other CRMs or those without any CRM can only stick to one of two basic plans.

Pros and cons

✅ Significantly reduces time to lead. 

✅ Customizable lead qualification rules that can be fine-tuned to your business.

❌ Complex pricing policy, the costs can quickly add up.

❌ Optimized for Salesforce, users of other CRMs can’t access its full potential.

7. Dreamdata

Best for: Marketing revenue attribution.

Who is it for: Larger teams looking to track the entire multichannel customer journey from a single point of control.

Dreamdata is marketed as a B2B marketing attribution platform that provides detailed insights into the ROI and success of each GTM activity you take.

This makes it a good Warmly alternative if you want to enhance multichannel marketing attribution. 

Features

• An intuitive dashboard lets you track each touchpoint and milestone of every customer’s journey, helping you identify bottlenecks and better understand what poises you for success.
• Detailed breakdown of each channel’s, campaign’s, and content’s performance.
• Detects intent signals across several sources, including your website, LinkedIn ads, and G2.

Pricing 

Dreamdata has a pretty generous free plan that provides access to a decent number of the platform’s features, including prospect reveals, web analytics, ad spend reports, etc.

However, to make the most of its customer journey tracking features, you’ll need to subscribe to one of three plans:

1. Team: From $999/month, up to 10 seats, customer journey breakdowns, revenue and multi-touch attribution, and more.
2. Business: From $2,499/month, unlimited seats, better security, and higher data usage limits.
3. Enterprise: Custom pricing, for large enterprises that need custom limits and tailored features.

Pros and cons

✅ In-depth customer journey insights let you optimize your strategies.

✅ Integrated view of all your lead generation channels and content performance, allowing you to improve attribution precision.

❌ Very expensive.

❌ Learning curve.

8. Clay 

Best for: Data-driven sales automation.

Who is it for: GTM leaders looking to automate and scale their outreach by leveraging quality data.

Clay is a waterfall data enrichment and sales automation tool that builds sales workflows on top of relevant lead data.

It’s a solid Warmly alternative if all you want is to automate lead generation and outreach.

Features

• Analyzes and cross-references 50+ data sources to find accurate matches, optimizing data coverage while saving time.
• Automated lead scoring based on your set criteria and the data Clay uncovers.
• AI-powered assistant that does automatic lead research, drafts personalized emails, and adds them to email sequences.

Pricing 

Clay has a free forever plan that provides 100 monthly search credits and limited access to its features.

If you need more credits and features, you can choose from 4 pricing tiers:

1. Starter: $149/mo
2. Explorer: $349/mo
3. Pro: $800/mo
4. Enterprise: Custom pricing

You can try Clay with a 14-day free trial of its Pro plan.

However, if you’re interested in using it to automate sales workflows, you’ll have to choose between the Pro and Enterprise plans, as they’re the only ones that let you automate outreach at scale.

Pros and cons

✅ Helps create personalized outreach sequences based on the data points it collects.

✅ Can be used for data and CRM enrichment as well.

✅ AI-powered agent for pulling data from anywhere on the web and crafting tailored messages based on it.

❌ Learning curve.

❌ Automation features available only on its highest tiers.

9. Clearbit

Best for: Native HubSpot data enrichment.

Who is it for: HubSpot users looking for quick, seamless, and accurate CRM.

Clearbit is a real-time data enrichment tool that collects data from 250+ proprietary and external sources and transforms it into over 90 B2B attributes for individual and company profiles.

However, HubSpot acquired it late last year, which resulted in some of its features being discontinued and Clearbit becoming primarily oriented toward HubSpot record enrichment.

This is why it’s a good Warmly alternative for HubSpot users who want automated enrichment of their HubSpot records.

Features

• Enriches data in real-time and automatically refreshes it when it detects a change.
• Automatic lead scoring.
• Form optimization.

Pricing 

Clearbit doesn’t reveal its pricing structure, meaning you’ll have to contact sales for more details.

Note: With Warmly, you’ll get a special discount to access Clearbit’s contact database.

Pros and cons

✅ Accurate data.

✅ Pulls data from a variety of sources.

❌ Opaque pricing.

❌ Geared toward HubSpot record enrichment.

10. Ocean.io

Best for: AI-powered prospecting.

Who is it for: Businesses of various sizes that want to improve B2B prospecting by finding lookalikes of their best-performing accounts.

Ocean.io is an AI-powered prospecting platform that leverages ML algorithms to help you find businesses most similar to your ICP and best-performing customers.

As such, it can be a good Warmly alternative for teams that need an advanced prospecting solution.

Features

• Lookalike Search enables you to find potential customers through the URL of a best-fit customer.
• Advanced filtering lets you run granular searches for prospects that best fit your ICP.
• In addition to running company searches, it can also look for data on individuals, allowing you to find key stakeholders.

Pricing 

Ocean.io has a free plan that provides limited credits for running prospecting searches.

If you need more, you can upgrade to one of three plans:

1. Premium: $79-$395/mo/user, depending on the number of users and credits you need, includes advanced filtering, HubSpot & Pipedrive integration, and CRM exports.
2. Professional: $129-$1290/mo/user, all in Premium plus bi-directional CRM sync, team management, dedicated CSM, etc.
3. Custom: Custom pricing, everything in Professional, plus Salesforce and enhanced CRM integration.

Pros and cons

✅ Easy to use.

✅ Granular filtering lets you drill down on companies and individuals alike.

❌ The costs can quickly add up.

❌ Sometimes lacks vital company data or has outdated data.

Wrapping Up

There you have it - a detailed review of the ten best Warmly competitors and alternatives.

Ultimately, your decision depends on your primary use case, expectations, and budget size.

However, if you’re looking for a versatile, feature-rich platform that can help you identify high-quality leads and convert them on the spot, then Warmly has no viable alternative.

Warmly excels at what it’s been designed to do and offers good value for money combined with high ROI potential.

But why take our word for it?

Try Warmly for free and start seeing leads in your pipeline immediately.

Or, book a personalized demo with our team today and learn how Warmly can unlock your website’s full potential.

Are you trying to decide between 6Sense vs. ZoomInfo and wondering which sales platform is the right choice for you?

Both platforms have unique strengths and use cases, which I’ll explain in detail in this article to help you find the right fit.

However, if you decide that neither ticks all the boxes you need, I’ll introduce an additional, more versatile solution to both - Warmly.

Let’s start by diving into each platform’s features.

6Sense vs. ZoomInfo vs. Warmly - Features

While 6Sense and ZoomInfo have pretty fixed use cases—6Sense is an ABM platform, and ZoomInfo’s unique selling point is its B2B database.

Warmly is a more flexible solution that can be used just as efficiently to achieve a wide range of sales and marketing goals.

This is why I’ll first break down Warmly’s core functionality before getting to the other two.

Warmly Features

Warmly is a signal-based revenue orchestration platform that enables sales, marketing, and GTM teams to:

• Capture buyer interest in real-time.
• Gain quality insights into prospective customers, allowing reps to tailor their strategies accordingly.
• Engage them while they’re still hot and successfully convert them.

There are several features that are most appreciated by 6Sense and ZoomInfo users who switch to Warmly, including the following:

1. Reveals high-intent accounts

This feature lets you use Warmly for account-based strategies and to make your prospecting game laser-precise.

Namely, one of the crucial aspects of any ABM or targeted prospecting strategy is finding the accounts that are:

• The best fit for your ICP.
• Surging, i.e., showing the most interest in your or similar product or services, indicating they’re ready to buy.

With Warmly, you can easily identify those accounts by capturing them on your website.

Warmly identifies individual and company accounts visiting your web pages and proceeds to enrich them with:

• B2B data, including contact data, firmographic, technographic, CRM data, etc., helps you figure out whether they’re a match for your ICP and high-performing accounts.
• First-party intent data that helps you understand how likely they are to buy based on their interactions with your website (visited pages, time spent on each page, recurring visits, downloaded collaterals, etc.).
• Third-party intent data that paints a more complete picture of their readiness to buy by providing actionable insights into their entire digital buyer’s journey, including search history, visits to competitors’ websites, job change intent, etc.

As a result, your sales and marketing teams will be able to recognize high-intent accounts from the start—both at the company and stakeholder levels—allowing reps to focus their efforts on them while they’re still surging.

2. Orchestrates sales and marketing workflows

Warmly lets you put various parts of your sales and marketing operations on autopilot, enabling reps to focus on what matters most—making strategic decisions and converting high-value leads.

For instance, Warmly’s Orchestrator enables you to automate LinkedIn and email outreach, as well as CRM enrichment.

Setting up automation within the Orchestrator is easy:

1. Define the trigger that’s going to set off the workflow (e.g. a lead that matches your ICP lands on your website or takes a specific high-intent action like visiting the pricing page more than once).
2. Define your ICP and high-value leads so that the Orchestrator knows who to target (filters you can use include company size, industry, location, tech stack, an individual’s job position, and many more).
3. Specify an action it should take, which can include:

• Sending a LinkedIn request and/or personalized DM.
• Sending a contextual email.
• Syncing relevant data to your CRM to keep your records fresh and relevant.

You can also automate routing to ensure that each company and individual account is handled by the appropriate rep while their interest is at its peak.

Set up Slack notifications to alert the right rep when:

1. An ICP-matching account lands on your website.
2. Asks a high-intent question in the chatbot.
3. Takes other relevant action.

As a result, no quality lead will fall through the cracks ever again.

Finally, you can also leverage Warmly’s AI Chat to automatically engage and qualify leads, as the chatbot will make sure to:

• Ask contextual, relevant questions.
• Give correct answers and offer collateral based on the account’s interests and preferences.
• Book meetings, and more.

3. Lets you engage high-value accounts live

Being able to detect surging accounts in real-time is nifty, but it won't do you much good unless you can pounce on them at the right time.

Warmly solves this conundrum by including a feature that lets you engage leads live - while they’re still surfing your website.

Reps can choose between two options:

1. Text chat, meaning they’ll replace the chatbot and talk to prospects themselves.
2. Video chat that lets you hop on a video call straight from Warmly.

This way, instead of booking meetings for who knows when and risking missing the golden opportunity to convert high-intent leads, you can chat them up while they’re still hot and close more deals effortlessly.

4. Has a daily-updated B2B prospect database

Recently, Warmly introduced Coldly, a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your reps need to make initial contact, including:

• Validated emails.
• Phone numbers.
• LinkedIn profiles.

The database also provides 25+ B2B filters and customizable data filters that you can set up, enabling you to build highly targeted prospect lists in a few seconds.

Finally, Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.

This way, your sales team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.

6Sense Features

6Sense is an AI-powered ABM platform that combines B2B data with intent signals to automate ABM workflows.

It has several features that account-based teams can find handy, such as:

1. Provides in-depth B2B intent data

6Sense collects intent signals from multiple sources (it claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns. 

This data helps you better understand what your target accounts are researching, allowing you to pinpoint the ones most likely to convert and create relevant and highly personalized campaigns accordingly.

2. Prioritization dashboards

These provide sales reps with a personalized, 360-degree view of all their deals, accounts, leads, etc.

As a result, reps can identify opportunities in real-time and gain a deep understanding of which accounts to focus on and how.

Moreover, all the essential information is constantly updated, meaning that you’ll always have the most relevant and accurate data.

3. Dynamic audience building

6Sense provides 80+ segmentation filters that let you quickly define your ICP and identify accounts that best fit it.

It combines proprietary data with your CRM data and the intent signals it picked up to create detailed account lists that enable you to prioritize high-value accounts.

The platform dynamically adjusts account lists by moving accounts to different audience segments based on relevant real-time factors such as changes in their buying stage, annual revenue, keywords they are researching, etc.

ZoomInfo Features

ZoomInfo is an end-to-end sales and marketing platform with a solid range of features.

While its extensive contact database - with 100M+ companies, 260M+ contact records, and 135M+ verified mobile phone numbers - is ZoomInfo’s main selling point, there are also a few other traits worth mentioning:

1. Advanced predictive analytics

ZoomInfo leverages AI to help you create more precise ICPs and automatically finds accounts that match it in its rich database.

AI-generated ICPs use your historical and real-time prospecting data, including demographics, pain points, purchasing behavior, etc., to automatically generate fresh and accurate ICPs whenever relevant factors shift (e.g., market conditions, your scoring system, and more).

In addition, its predictive capabilities use your CRM data to recognize patterns in won and lost deals, enabling you to pinpoint accounts that are most likely to convert.

2. Ad targeting

This feature lets you create automated ad campaigns using more than 300 intent signals and company attributes, including ideal accounts in your targeted market, buying intent signals, and more.

As a result, you’ll ensure that your ads are displayed to all the right accounts across all relevant channels.

3. Conversation Intelligence

ZoomInfo’s conversation intelligence, Chorus, is another nifty feature for sales reps.

It captures and analyzes customer calls, emails, and meetings and provides:

• Accurate transcriptions.
• Detailed insights into key topics, action points, missed opportunities, bottlenecks, etc.

This can be used to improve your sales strategies and train new sales reps on your best-performing scripts and tactics.

Integrations - Demandbase vs. 6Sense vs. Warmly

Understanding how well a platform integrates with other relevant software is crucial for making the right decision.

Namely, if you have to change your entire tech stack to use a single solution because it doesn’t fit into it as it should, it’s more cost-efficient to simply choose another solution.

So, let’s explore how each of these platforms plays with other software tools.

Warmly

Currently, Warmly integrates with a wide range of platforms, enabling GTM teams to create a well-rounded tech stack geared for success.

Some of its integrations include:

• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• Clearbit.
• People Data Labs.
• And more.

Interestingly, Warmly also has a deep integration with 6Sense and offers its users a partner discount for accessing ZoomInfo’s database.

This means that with Warmly, you’ll get:

1. Deep integrations with a number of lead intelligence and sales automation tools are included in the platform.
2. Warm Bundle, i.e., partner discounts for over 25 sales, marketing, and GTM tools.

6Sense

6Sense offers a decent number of integrations with various tools, including:

• G2.
• Marketo.
• SalesLoft.
• Gong, etc.

ZoomInfo

ZoomInfo integrates with 70+ apps from different categories, such as CRMs, sales engagement platforms, automation tools, etc.

Its most notable integrations include Pipedrive, Salesloft, Zapier, JazzHR, Greenhouse, and more.

Integrations in a nutshell

ZoomInfo has the most pre-built integrations compared to Warmly and 6Sense.

However, neither ZoomInfo nor 6Sense provides information regarding the price of each partner integration, meaning that the costs could prove too high to be worth it.

Warmly, on the other hand, is the only platform with a transparent partner integration policy. It clearly outlines the discounts you can expect with each tool, which range from 10% to up to 80% in some cases.

Additionally, Warmly has a solid number of native integrations, including platforms like Slack, OpenAI, LinkedIn, 6Sense, etc.

Pricing - 6Sense vs. ZoomInfo vs. Warmly

Price is another critical factor in deciding on your ideal tool, so here I’ll provide an in-depth view of each platform’s pricing policy.

Warmly

Warmly has a freemium plan that lets you:

• Identify up to 500 people and companies visiting your website.
• Pinpoint leads that fit your ICP.
• Set up automated lead routing via Slack notifications.

To access more detailed intent data and orchestration features, you can choose from three plans:

Startup: Starting from $700/mo, includes:

• 3 seats.
• Up to 10,000 identified website visitors.
• Starts at 1,000 Orchestrator credits.
• Live Chat, Video Calls & 5,000/mo AI Chat credits.
• Warm Bundle Tech Partners discounts.

Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:

• Everything in Startup.
• 10 seats (+$25/month per additional seat).
• 1 Free LinkedIn Sequencing Seat.
• Dedicated Customer Success Manager.
• Automated Bombora third-party intent signals (+$4,000 Add-On).

Enterprise: Custom pricing, includes:

• Everything in Business.
• 20 seats (+$25/month per additional seat).
• 100,001+ identified visitors per month.
• Starts at 50,000/mo Orchestrator credits.
• Advanced Al personalization.
• Custom RevOps buildouts.
• Custom integrations.
• Multiple domains.
• Automated Bombora third-party intent signals are included in the price.

Note: All plans are billed annually.

6Sense

6Sense has a free plan that provides:

• 50 credits/month.
• Buyer Discovery.
• Contact & Company Data.
• Alerts.
• List Management.
• Chrome Extension.

If you need more, you can upgrade to one of three plans:

Team: Includes everything in Free plus:

• Technographics
• Psychographics
• Web, CRM, and SEP Apps
• Add to CRM/SEP
• Dashboards

Growth: Everything in Team plus:

• 6sense Intent (Keywords)
• 3rd Party Intent
• Corporate Hierarchy
• Prioritization Dashboards

Enterprise: Everything in Growth plus:

• Predictive AI Model
• AI Recommended Actions
• CRM & MAP Activity

6Sense doesn’t disclose prices on its website, so you’ll have to contact its sales for more details.

However, Vendr also provides some helpful insights into 6Sense’s pricing policy. 

Its website states, "Customers are required to enter into a 2-year agreement with 6sense, a commitment that yields high retention. In addition, it's important to highlight that potential costs may arise due to usage/overages, upgrades, or downgrades. Also, billing terms and conditions may affect the pricing.”

Finally, according to Vendr’s data, the average 6Sense contract value is $123,711, meaning that this platform is definitely on the higher end of the pricing range.

ZoomInfo

Similarly to 6Sense, ZoomInfo doesn't reveal its exact pricing.

It has three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

You’ll have to contact ZoomInfo’s team for a quote, but we know that the price will depend on several factors:

• Features and functionality.
• Number of licenses.
• Credit usage.
• The type of intelligence you need (more robust info such as technographic attributes and org charts will create additional costs).
• Add-ons you want included (e.g., Streaming Intent for revealing buying intent in real-time).
• The integrations you need.

According to Vendr, ZoomInfo's average contract value is around $85,781, but it can easily soar to six figures for larger companies with more complex needs.

Reviews - What are the users saying?

And now, let’s take a peek at the general user sentiment for all three platforms.

Warmly Reviews

TL;DR: Warmly sets itself apart from the competition by providing what it promises without mistake, including contextual insights and individual and company-level website visitor identification. 

Moreover, its generous free plan makes it easy to get started even if you’re tight on budget.

Integration truly only took minutes to do, with minimal knowledge of website systems required.

Generous free tier means you can get started quickly to see if it works for your business. 

BIG PLUS: Warmly sales team was informative and did not pressure us at all; truly felt like they wanted to do what was right for our business, not just to get us to upgrade. - G2 Review.

Warmly.ai's ability to provide detailed analytics on company visits to our site is unparalleled, offering a granular view that extends to identifying specific individuals behind these interactions. This depth of insight is invaluable for tailoring engagement strategies and personalizing follow-ups, thereby enhancing the potential for converting interest into tangible business opportunities. - G2 Review.

Warmly's a fantastic waterfall provider with a clean UI and easy setup process. Much easier to use (and more modern) than a traditional intent provider like 6sense.Their entry-level package is also quite generous when compared to most SaaS companies. - G2 Review.

6Sense Reviews

TL;DR: Users report issues with 6Sense’s data granularity as well as problems with data exports. 

Moreover, its persona targeting is highly limited compared to similar platforms. 

However, other than that, 6Sense boasts a highly responsive support team, good segmenting accuracy, and a configurable interface.

There were some restrictions in ways you could filter or parse out data for particular programs, which made it at times difficult to pull and analyze data. Though it was nice having an optimization team to help, it would've likely been more convenient if there were tools in the platform to help with optimization ideas so you didn't need to join a call when looking for optimization help. - G2 Review.

The export of segments to platforms such as Google Ads and LinkedIn Ads is limited, and getting lots of them for exporting more segments is really expensive. - G2 Review.

Considering the high degree of configurability for account and intent attributes, persona targeting is shockingly limiting, with no true role or title-based matching. Targeting enterprise companies based solely on persona makes for a lot of waste. Other tools are doing exact title matching, and have been for a few years. We've had to purchase additional tools to help with this layer, which means we can't launch ads through 6Sense either. - G2 Review.

ZoomInfo Reviews

TL;DR: While ZoomInfo is a powerful product with a rich database, there are some things to consider.

Its data, especially the phone numbers, can be outdated, so you might need an extra tool to double-check that.

More importantly, ZoomInfo is not a good fit for small businesses and companies whose ICP is a smaller business, as its products are simply not geared toward that market.

The main issue I run into is that the phone numbers and contact info are often outdated. I know ZoomInfo is pulling data from a multitude of sources on a regular basis to try and keep their info up to date, but even with these efforts, too often, the info is incorrect. I don't believe any of ZoomInfo's competitors do this any better, however, so it may be just something to be expected and accepted when using a business intel tool like ZoomInfo. - G2 Review.

So, if your target audience is under 50+ employees or a small business in general, then this isn't the platform for you, despite what the sales professional will tell you. Despite us making our ICP abundantly clear, it wasn't until AFTER we asked to cancel our subscription that we were told "This isn't really good for you."

What do they do? Offer us a bunch of add-ons that were so ineffective that the platform became even LESS useful...

Sorry, ZoomInfo, but you're lacking in either ethics or transparency at the sales level and for you to ask small (or any) businesses to invest $25k into a platform that's not meant for them is unsatisfactory and should be criminal… - G2 Review.

It is expensive for larger small businesses looking to grow, especially in rural markets. It is a product that is "over our head" when it comes to need. I just don't think our market had a need for it at this price point. But I believe it would be beneficial for others in larger markets. Take that into consideration when making your choice. The product itself is great. I just don't think it's the right fit for everyone. - G2 Review.

Next steps

So, now that you’ve gotten a good look at all three platforms, all that’s left is to decide.

Do you stick to 6Sense vs ZoomInfo, or do you switch to a completely different solution?

It all depends on what you need. If you’re looking for a purely ABM platform with solid intent data, 6Sense might be the way to go.

ZoomInfo, on the other hand, could be the best choice for enterprises looking for a US-oriented B2B database combined with functionality that enables automating basic sales workflows or analyzing customer-centric communication.

Finally, if you’d like a platform that goes above and beyond 6Sense and ZoomInfo and includes more versatile functionality at a fraction of the price, Warmly is the optimal choice.

Try Warmly for free and start maximizing your website’s conversion potential today.

Or, book a personalized demo to get a sneak peek of Warmly’s entire product suite.

ZoomInfo vs RocketReach is a legitimate dilemma if you’re looking for a B2B lead intelligence platform with some extra features.

Both tools can significantly improve your prospecting and lead-generation efforts, helping you create better-targeted lead lists and identify high-value leads.

I’ll help you decide which of the two is better suited for your specific needs by providing an in-depth look into their features, prices, and the overall user experience and satisfaction.

If you figure out that neither ZoomInfo nor RocketReach are what you’re looking for, no problem!

I’ll analyze another solution - Warmly - to ensure everyone finds their perfect solution.

ZoomInfo vs RocketReach - Features

I like to begin with the essentials—a breakdown of the key features ZoomInfo and RocketReach offer their users.

This way, you’ll figure out what they can be used for, where they excel, and what remains beyond their reach.

ZoomInfo Features

ZoomInfo is a popular end-to-end sales platform known for its comprehensive B2B contact database and versatile functionality.

Some of its most notable features include:

1. Extensive B2B database

Most businesses opt for ZoomInfo primarily because of its database, which includes 260M+ individual profiles, 100M+ company profiles, and 135M+ verified mobile phone numbers.

The sheer volume of data ZoomInfo’s database holds makes it a very handy addition to any sales rep’s tool stack, especially when combined with its 300+ company attributes, which can be used to narrow down your search.

2. Sales automation

ZoomInfo also enables its users to streamline basic sales workflows, such as:

• Assigning deals to reps and enriching CRM records.
• Assigning tasks like cold calls.
• Email outreach, covering everything from generating emails to handling email sequences.

3. Proactive ICP search

ZoomInfo leverages predictive AI to help you proactively find accounts that fit your ICP.

The AI-driven engine analyzes relevant historical and real-time data, such as deals won and lost, best-performing accounts, etc., to help you find leads most likely to be interested in your product or services.

Moreover, you can use this feature to automatically generate ICP, ensuring that your ICP is always fresh and accurate. The platform will pick up all relevant changes and adjust your ICP on the fly.

RocketReach Features

RocketReach is a lead intelligence platform that recently introduced a few new functionalities that allow users to streamline parts of their outreach strategies.

Let’s get a closer look at some of RocketReach’s strongest features:

1. B2B contact database with broad global coverage

RocketReach has a vast B2B database covering 700M profiles and 60M companies worldwide, providing unique coverage in industries such as healthcare, legal, founders, technology, and more.

This makes RocketReach especially useful for businesses with niche target markets, as B2B info from specific industries is much more challenging to find in most other lead intelligence databases.

2. Prospect list building

RocketReach’s Autopilot feature (still in beta testing) lets you automatically create targeted prospect lists.

All it takes is defining the search criteria (your ICP attributes, for example), setting up parameters like the number of contacts you want added per search, a cap for how many contacts can be provided for each company, search frequency, etc., and you’re good to go.

The platform will automatically find leads that match the configured criteria and deliver detailed, enriched lists, saving your reps valuable time.

3. Email automation

Messages is another feature RocketReach recently included in its offering, which automates the entire email outreach process.

Namely, it can:

• Create personalized, contextual emails for each lead.
• Send emails in bulk.
• Track email performance, providing data on how many emails have been sent, opened, clicked, replied to, and bounced.

This way, reps can handle prospecting and email outreach from a single reference point.

ZoomInfo vs RocketReach - Pricing

After you’ve explored what each platform offers, the next big question to consider is the price to ensure you’ll get the best possible value for your money.

So, let’s find out how big of a budget you need for ZoomInfo and RocketReach.

ZoomInfo Pricing

As you must have noticed, if you have visited its website, ZoomInfo doesn't publish its prices.

It has three plans for Sales, Talent, and Marketing teams, all of which have custom pricing based on your unique package.

These plans differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

What I can tell you for sure is that the price will depend on several factors:

• Features and functionality.
• Number of licenses.
• Credit usage.
• The type of intelligence you need (more robust info such as technographic attributes and org charts will create additional costs).
• Add-ons you want included (e.g., Streaming Intent for revealing buying intent in real-time).
• The integrations you need.

According to Vendr, ZoomInfo's average contract value is around $85,781, but it can easily reach six figures for enterprises with more advanced needs.

To get a good idea of how much ZoomInfo will cost, contact its sales team for a custom quote.

Note: All of ZoomInfo’s plans are annual only.

RocketReach Pricing 

If you want to try out RocketReach’s prospecting capabilities, you can create an account for free. This will get you just five searches per month.

If you need more, you can upgrade to one of its paid plans, which is where things get interesting.

Namely, RocketReach has two sets of pricing packages, one for individuals and one for teams.

When it comes to individual pricing tiers, there are three to choose from:

1. Essentials: $70 per user per month, includes up to 70 lookups/user 
2. Pro: $140 per user per month, includes up to 200 lookups/user
3. Ultimate: $300 per user per month, includes up to 500 lookups/user

You should note that its most affordable plan lets you search for email addresses only. If you need to look for phone numbers too, you’ll have to upgrade to Pro or above.

Opting for annual single-user pricing tiers will give you unlimited lookups on each plan.

There are also three multi-user packages:

1. Team Pro: $83 per user per month
2. Team Ultimate: $207 per user per month
3. Custom: Custom pricing

All the team plans are annual and include 2-5 users.

ZoomInfo vs RocketReach - What are the users saying?

When evaluating software, it’s important to consider social proof, as there are no better judges of a tool’s quality than its users.

So, let’s look at what ZoomInfo and RocketReach users say about them.

ZoomInfo Reviews

TL;DR: While ZoomInfo’s database makes it a valuable addition to any sales rep’s arsenal, there are some limitations to be aware of. Firstly, its price makes it cost-prohibitive for smaller businesses. Also, its coverage of smaller and niche industries is not as optimal, so you might want to reconsider another solution if that’s your target market. Finally, its data is not updated as often as it should, given how often changes happen in the digital landscape.

It is expensive for larger small businesses looking to grow, especially in rural markets. It is a product that is "over our head" when it comes to need. I just don't think our market had a need for it at this price point. But I believe it would be beneficial for others in larger markets. Take that into consideration when making your choice. The product itself is great. I just don't think it's the right fit for everyone. - G2 Review.

The only thing I can complain about is how often the data is updated. Sometimes I find prospects have left the company I am looking into multiple years ago. - G2 Review

Some downsides to ZoomInfo Sales include its relatively high cost, which may be prohibitive for smaller businesses. Additionally, the interface can be complex for new users, requiring a learning curve to fully utilize all features. Finally, despite its rich data, there can be limitations in coverage for niche industries or smaller markets. - G2 Review

RocketReach Reviews

TL;DR: Most users agree that RocketReach has solid data coverage and accuracy, although it can get glitchy when it comes to finding phone numbers. However, the key issue with the platform is its cost, as many users feel it is far too much for what it offers.

The things I dislike about RocketReach include: Limited Free Access, Dependency on Publicly Available Data,Accuracy Concerns,Integration Challenges, and Slow processing speed. - G2 Review

Most of the time, the tool does not provide a contact number. And the monthly plan is a little bit costly. - G2 Review

The downside of RocketReach is its cost. The Essential plan is over 3000 INR monthly or 39,000 INR annually, but it only provides email addresses. Including verified phone numbers in this plan would add value. The pricing seems high, especially since the Pro and Ultimate plans are nearly three and six times more expensive, respectively. - G2 Review

ZoomInfo vs RocketReach - Pros & Cons

ZoomInfo

✅ Excellent B2B data coverage, particularly when it comes to US-based businesses.

✅ Wide range of features for handling various sales operations.

✅ User-friendly interface.

❌ Very expensive, cost-prohibitive for smaller businesses.

❌ Data can be outdated and inaccurate, especially for smaller businesses or those outside the US.

❌ Limited intent data.

RocketReach

✅ Chrome extension for easy LinkedIn prospecting.

✅ Solid data accuracy.

✅ Easy to use.

❌ Paywalls its best features.

❌ On the expensive end of the scale.

❌ Clunky integrations.

Neither platform does the trick for you?

Both ZoomInfo and RocketReach are good lead intelligence platforms with solid sales engagement platforms. 

However, their price, issues with occasional data inaccuracies, and lack of granular intent data might put off some potential users.

If you’d prefer a more complete and versatile solution with flexible and transparent pricing, consider Warmly.

Warmly is a signal-based revenue orchestration platform that:

• Identifies your website visitors.
• Picks up their buying intent signals and converts them into actionable insights.
• Leverages these signals to automate essential sales operations on top of them.

Let’s get a closer look at Warmly’s features that make it a strong ZoomInfo and RocketReach alternative.

Warmly Features

1. Reveals website intent

One of Warmly’s standout features is its website visitor tracking.

Unlike most website traffic tracking tools, Warmly captures and identifies both companies and individuals visiting your website.

This way, you won’t have to dig through extensive company data to identify stakeholders and buying committees, as you’ll often be able to identify the exact person surfing your website right now.

Once it identifies visitors, Warmly enriches each with detailed:

1. B2B data, including contact details, technographic, firmographic, and other vital data.
2. First-party intent data, i.e., insights into visitors’ website sessions (visited pages, time spent on each page, etc.).
3. Third-party intent data, including details of your visitors’ entire digital customer journey, such as search history, visits to competitors’ websites, job change intent, and other relevant buyer intent signals.

This way, your reps will:

• Have a 360-degree view of accounts visiting your website in real-time.
• Be able to identify leads showing the highest level of buyer intent.
• Tailor outreach strategies to each lead based on the insights Warmly delivered.

2. Streamlines sales workflows using intent signals

Although both ZoomInfo and RocketReach (to a smaller extent than ZoomInfo) have sales automation capabilities, Warmly provides a more complete suite of streamlining features based on intent signals.

These features allow users to create end-to-end workflows optimized for conversion that target high-intent leads first and foremost, ensuring you’ll capture and engage every quality lead on your website.

Warmly has three key automation features:

Orchestrator, which includes leads exhibiting high intent behavior (visiting pricing pages, recurring website visits, engaging with the chatbot, etc.) in automated outreach sequences, sending them a personalized email, LinkedIn DM, or connection request. 

AI Chat, which leverages AI to ask leads contextual questions, answer their queries, book meetings, etc., enabling you to automatically engage, qualify, and push leads further down the lead generation funnel.

Alerts, which notify reps in Slack when a high-intent lead or a visitor matching your ICP lands on your website, shortening the rep-to-lead time and enabling reps to react while the leads are still hot.

3. Comprehensive B2B static database

Although Warmly is a revenue orchestration platform, our team recently decided to include a static B2B database in its offering to provide our customers with a more comprehensive sales & marketing solution. 

Coldly, Warmly’s database, holds data on 250M+ accounts and contacts worldwide, enabling users to:

1. Easily find any B2B contact data they need.
2. Identify buying committees and key stakeholders.
3. Automatically enrich CRM records.

Coldly comes with over 25 filters that let you build targeted lead lists in seconds and a browser extension for extracting valuable data anywhere on the web.

And since the data is refreshed and updated daily, you can be confident that your reps will always have relevant, accurate, and up-to-date data at their fingertips.

4. Live video chat

In addition to identifying your hottest leads right now, Warmly lets you engage them while they’re still hot, boosting your chances of converting them.

In the “Warm Calls” section of Warmly’s dashboard, you can see all the companies and individuals on your website right now and monitor their interactions with it in real-time.

From there, you can easily pinpoint high-intent leads based on Warmly's insights and initiate a video call then and there.

For example, if a visitor engages with your chatbot and asks about pricing details, that is a clear signal that they’re highly interested in your product, which you should monetize immediately.

Your reps can then take over the chat and put a human face to your brand, helping establish trust and encouraging leads to make a favorable purchasing decision.

Warmly Pricing

Warmly has a freemium plan that lets you:

• Identify up to 500 people and companies visiting your website.
• Pinpoint leads that fit your ICP.
• Set up automated lead routing via Slack notifications.

To access more detailed intent data and orchestration features, you can choose from three plans:

Startup: Starting from $700/mo, includes:

• 3 seats
• Up to 10,000 identified website visitors
• Starts at 1,000 Orchestrator credits
• Live Chat, Video Calls & 5,000/mo AI Chat credits
• Warm Bundle Tech Partners discounts

Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:

• Everything in Startup
• 10 seats (+$25/month per additional seat)
• 1 Free LinkedIn Sequencing Seat
• Dedicated Customer Success Manager
• Automated Bombora third-party intent signals (+$4,000 Add-On)

Enterprise: Custom pricing, includes:

• Everything in Business
• 20 seats (+$25/month per additional seat)
• 100,001+ identified visitors per month
• Starts at 50,000/mo Orchestrator credits
• Advanced Al personalization
• Custom RevOps buildouts
• Custom integrations
• Multiple domains
• Automated Bombora third-party intent signals included in the price

Note: All plans are billed annually.

Warmly Reviews

TL;DR: Warmly’s users are unanimous - the platform helps identify key accounts and streamline outreach cadences, is easy to use, and delivers quick ROI.

"Warmly has helped us identify key accounts, streamline outbound cadences, and build a $230K pipeline from just two meetings. Warmly is now an integral part of our enterprise sales strategy." - Kyle Eligio, Sales Development Manager at Bigeye

Integration truly only took minutes to do, with minimal knowledge of website systems required.

Generous free tier means you can get started quickly to see if it works for your business. 

BIG PLUS: Warmly sales team was informative and did not pressure us at all; truly felt like they wanted to do what was right for our business, not just to get us to upgrade. - G2 Review

I've been using Warmly for website visitor identification. First of all, the free trial gives you plenty of "leads" so you can see it firsthand. Second, it seems to capture more of the organizations that visit our site (which means more warm leads). Third, the data is much more comprehensive. It's easier to see the page flow that users take, and it's able to see what forms they submit (at least for me—I use Elementor forms).

The tool is significantly better than other web visitor tools. I've tried ~3 that are in the more traditional price range. This one identifies around double the leads with higher-quality data. The team really knows what they're doing over there. - G2 Review

Warmly Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales automation options.

✅ Live sales engagement capabilities.

✅ Comprehensive static B2B database.

✅ Diverse and transparent pricing plans with no hidden costs.

❌ Only annual billing is available.

Next steps: Power your go-to-market engine with Warmly

If you want a platform that goes beyond a static B2B database and sales automation and provides granular intent data, powerful signal-based workflows, and live engagement features, look no further than Warmly.

With Warmly by your side, you’ll be able to maximize your website’s conversion potential by capturing, qualifying, engaging, and converting every high-quality lead without error.

Try Warmly for free and start filling your pipeline with high-intent leads today.

Or, if you’d like an in-depth look into all of Warmly’s features, book a personalized demo and find out what the revenue orchestration platform can do for you.

Your search for the best sales intelligence and engagement platform has come down to the two industry giants - Apollo vs ZoomInfo.

However, deciding between them isn’t easy, as both platforms seem to have somewhat similar use cases at first glance.

In this article, I’ll discuss Apollo and ZoomInfo’s key features, pricing policies, and other factors that are critical for making the right decision.

But that’s not all.

If, by the end, you realize that neither Apollo nor ZoomInfo is the solution you’re looking for, we’ll introduce an additional platform that covers some of the weaknesses of the 2 platforms.

Apollo vs ZoomInfo - Features

The best way to begin is by exploring Apollo and ZoomInfo’s product suite so you’ll know what to expect from the get-go.

Apollo Features

Apollo is a comprehensive sales engagement and intelligence platform built to enable GTM teams to handle all their vital operations from a single point of control.

Apollo’s key features include the following:

1. Large B2B database with advanced filtering

Apollo holds data on around 275M contacts and 73M companies worldwide, with 210M contacts and 35M companies from the US alone.

The data has solid accuracy and matching rates, helping you find the contacts you need.

Moreover, the database has 65+ filters and an AI-powered search engine to help you build highly targeted lead lists faster and easier.

2. Automatic CRM enrichment

Handling CRM manually is every sales rep’s nightmare, especially when scaling businesses. Maintaining records fresh, clean, and accurate in today’s digital landscape is not easy.

Deals constantly get closed or lost, leads switch jobs and positions, buyer intent shifts before you know it, etc., making keeping track of all relevant data and changes more challenging than ever.

Apollo’s CRM enrichment ensures that all your records are automatically updated whenever an important change or event occurs. 

This allows your reps to focus on tasks that really matter instead of wasting time on manual record entries.

Automatic enrichment eliminates duplicates, data gaps, inaccuracies, and other issues, providing an accurate 360-degree view of each lead, deal, and customer.

3. Streamlines outbound workflows

Apollo integrates several outbound channels, including email, cold calls, and LinkedIn outreach in its platform, enabling you to create multi-step automated sequences.

You can choose between pre-made templates or use AI to create custom sequences that better suit your use case and business goals.

Moreover, Apollo includes AI-powered email generation that helps you create personalized, contextual emails in seconds and offers tools that improve email deliverability to ensure that your emails won’t bounce or end up in spam.

ZoomInfo Features

ZoomInfo is an all-in-one sales and marketing platform with one of the biggest B2B databases currently in the market.

ZoomInfo has several unique features that are most appreciated by sales teams, such as:

1. Massive B2B database with a particular focus on the US

The first thing that comes to mind when you mention ZoomInfo is its huge static B2B database that holds data on:

• 260M+ individual profiles.
• 100M+ company profiles.
• 135+ verified mobile phone numbers.

Keep in mind, though, that the data accuracy rates may vary depending on the region. The US has the best coverage, with most data points from US-based businesses being highly accurate.

Other parts of the world might not be represented as well.

2. Copilot AI assistant

Copilot is ZoomInfo’s AI-driven AI solution that analyzes your CRM data and ZoomInfo’s rich database to:

• Detect opportunities.
• Suggest further actions (e.g., sending an email, connecting on LinkedIn, etc.).
• Provide detailed profile and deal summaries to help reps gain a complete understanding of each at a glance.
• Personalize emails.
• Pick up and notify you about relevant changes in important profiles.

As a result, your sales reps will have the best possible sales assistant at their fingertips to help them increase productivity and efficiency across levels.

3. Identifies companies visiting your website

ZoomInfo includes a website traffic tracking tool in its feature suite.

However, you should know that it can only identify companies visiting your website and not actual stakeholders.

You can use ZoomInfo’s database to identify buying committees and individual profiles most likely to show interest in your solution.

Apollo vs ZoomInfo - Pricing

Another critical point in choosing between Apollo vs ZoomInfo is, of course, the price.

Below, I’ll dive into both Apollo’s and ZoomInfo’s pricing policies to help you get a good grasp of what you can expect price-wise.

Apollo

Apollo has a free forever plan that includes 100 credits per month, two active automation sequences, basic filters, integrations with Salesforce and HubSpot, etc.

If you need more, you can upgrade to one of three paid plans:

1. Basic: From $59 per user per month, including 5000 credits.
2. Professional: From $99 per user per month, including 10000 credits.
3. Organization: From $149 per user per month, including 15000 credits.

ZoomInfo

Unlike Apollo, which has transparent pricing, ZoomInfo doesn't reveal its prices.

It has three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

You’ll have to contact ZoomInfo’s team for a custom quote.

What I can tell you for sure is that the price will depend on several factors:

• Features and functionality.
• Number of licenses.
• Credit usage.
• The type of intelligence you need (more robust info such as technographic attributes and org charts will create additional costs).
• Add-ons you want included (e.g., Streaming Intent for revealing buying intent in real-time).
• The integrations you need.

According to Vendr, ZoomInfo's average contract value is around $85,781, but it can easily reach six figures for enterprises with more advanced needs.

Apollo vs ZoomInfo - What are the customers saying?

Hearing it from me is one thing, and hearing it from actual users is another.

I know how much everyone likes hearing about software straight from real-life users, so I’ve decided to give them the mic.

Let’s see what the overall impressions are about Apollo and ZoomInfo.

Apollo Reviews

TL;DR: While Apollo delights many users with its wide range of features and versatile capabilities, a significant number of users find its pricing to be an issue, especially for smaller businesses. Moreover, its interface is a little crowded, making it difficult to navigate. Keep in mind that there are also accuracy and email deliverability problems.

Source

The grid for making calls and completing tasks is a bit messy. There's a lot of information there, which can be helpful at times, but I would love something more simple where I can log a call, complete a task, and check a box specifying that I want to create a follow-up task. 

Early on, I ran into issues where I would complete a call task, and it would just move me to the next task without making a follow-up task (unless they are in a sequence, in which case it just moves them to the next step). - G2 Review

Source

Apollo.io's pricing can be expensive for smaller businesses, especially as many advanced features are locked behind higher-tier plans. - G2 Review

Source

Credits should only be consumed when full information about the person is actually available. Sometimes it can give false information. Information about the companies and what they do is not sufficient. Cannot integrate with all CRMs (We use MyBasicCRM)

I am having problems with mail integration. Outgoing mail usually appears as spam, and my mail address has been changed to a random one. - G2 Review

ZoomInfo Reviews

TL;DR: While ZoomInfo is undoubtedly a powerful sales platform, there are some things to keep in mind before subscribing. Firstly, ZoomInfo is geared toward enterprises, meaning that it might not shine the brightest when used by smaller companies to look up data on other small companies. Additionally, its contact data can be outdated, and its intent data leaves much to be desired.

Source

So, if your target audience is under 50+ employees or a small business in general, then this isn't the platform for you, despite what the sales professional will tell you. Despite us making our ICP abundantly clear, it wasn't until AFTER we asked to cancel our subscription that we were told "This isn't really good for you."

What do they do? They offer us a bunch of ineffective add-ons that make the platform even less useful.

Sorry, ZoomInfo, but you're lacking in either ethics or transparency at the sales level, and for you to ask small (or any) businesses to invest $25k into a platform that's not meant for them is unsatisfactory and should be criminal… - G2 Review

Source

The only thing I can complain about is how often the data is updated. Sometimes I find prospects have left the company I am looking into multiple years ago. - G2 Review

Source

Not much I can point my finger on. The intent and WebSights features leave a bit to be desired with accuracy. - G2 Review

Apollo vs ZoomInfo - Pros & Cons

And now, let’s quickly look at some of ZoomInfo’s and Apollo’s key strengths and downsides.

Apollo

✅ Solid data accuracy.

✅ Lets you put email outreach on autopilot while improving deliverability.

✅ Advanced filtering options for more targeted prospecting.

❌ The costs can easily sneak up thanks to its dual credit system (you spend one credit for revealing an email address and 5 for getting a mobile phone number).

❌ Clunky CRM integrations.

❌ Best features available on the Professional plan and above.

ZoomInfo

✅ Excellent B2B data coverage, especially regarding US-based phone numbers.

✅ Wide range of features for handling various sales operations.

✅ User-friendly interface.

❌ More expensive than alternatives on the market.

❌ Limited website visitor identification functionality.

❌ Limited intent data.

Need an alternative solution?

While both Apollo and ZoomInfo can get the job done when it comes to sales intelligence and essential sales engagement functionality, they simply aren’t the best fit for everyone, as shown by the user reviews, their features, and key strengths and weaknesses.

If you can’t make either ZoomInfo or Apollo work for your specific goals and needs, you should consider a third option: Warmly.

Warmly is a signal-based revenue orchestration platform that turns your website into a well-oiled conversion machine by:

• Identifying website visitors and detecting their buyer intent.
• Automating essential sales workflows.
• Enabling reps to engage leads while their interest is at its peak.

Let’s get a closer look at the features that give Warmly an edge over ZoomInfo and Apollo.

Warmly Features

1. Reveals website intent

Similarly to ZoomInfo, Warmly identifies your website visitors.

However, unlike ZoomInfo, Warmly can identify both companies and the individual profiles that surf your website.

As a result, your reps can focus their efforts on the right stakeholders from the get-go.

With Warmly, however, you’ll get another ace up your sleeve.

Once it identifies website visitors, the platform proceeds to enrich each visitor with:

• B2B data (email address, company name, phone number, industry, size, technographic, etc.).
• First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
• Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).

This combination of first- and third-party intent data enables you to identify the leads that are most likely to buy right now, as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.

Consequently, your sales reps will be able to recognize who your hottest leads are right now and design tailored strategies for reaching out to them.

2. Lets you build targeted lead lists

Warmly recently included a static B2B database, Coldly, to help users build highly targeted lead lists more efficiently.

Coldly holds data on 200M+ accounts and contacts worldwide, in addition to having more than 25 built-in B2B data filters and the option for creating customized filters to fit specific business needs and industries.

Moreover, since the data is refreshed daily, you can have peace of mind that all your essential B2B data is accurate, relevant, and up-to-date.

With Coldly, you can do anything from building contact lists to automatically enriching your CRM contacts without breaking a sweat.

3. Streamlines sales engagement processes

Warmly’s automation features are by far one of the things most users love about the platform.

Warmly uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.

It provides several automation features, including:

Orchestrator, which lets you automate email and LinkedIn outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:

• The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
• Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
• The course that the workflow should take (send a contextual email, a personalized LinkedIn DM, or a LinkedIn connection request).

AI Chat, which is an AI-driven chatbot that can be trained to:

• Qualify leads.
• Answer their questions.
• Book meetings.
• Offer relevant collaterals.
• Engage leads.

Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.

The combination of these automation features ensures that:

• Every high-value lead will be engaged.
• Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.

4. Live video calls

Engaging your leads while they’re still hot can make the difference between a successfully closed deal and an opportunity that is forever lost.

With Warmly, you won’t have to worry about that, as its Live Video Chat feature lets you engage leads while they’re still visiting your website.

In the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website right now and monitor their session in real-time.

Once you detect a high-intent lead based on Warmly’s insights or a visitor matching your ICP, you can engage them in a video chat immediately.

Alternatively, you can rely on automated lead routing to notify reps whenever a high-value lead ends on your website. This allows them to monitor their website interactions and hop on a call when they assess the time is right.

Warmly Pricing

Warmly has a freemium plan that lets you:

• Identify up to 500 people and companies visiting your website.
• Pinpoint leads that fit your ICP.
• Set up automated lead routing via Slack notifications.

To access more detailed intent data and orchestration features, you can choose from three plans:

1. Startup: Starting from $700/mo, includes:

• 3 seats
• Up to 10,000 identified website visitors
• Starts at 1,000 Orchestrator credits
• Live Chat, Video Calls & 5,000/mo AI Chat credits
• Warm Bundle Tech Partners discounts

1. Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:

• Everything in Startup
• 10 seats (+$25/month per additional seat)
• 1 Free LinkedIn Sequencing Seat
• Dedicated Customer Success Manager
• Automated Bombora third-party intent signals (+$4,000 Add-On)

1. Enterprise: Custom pricing, includes:

• Everything in Business
• 20 seats (+$25/month per additional seat)
• 100,001+ identified visitors per month
• Starts at 50,000/mo Orchestrator credits
• Advanced Al personalization
• Custom RevOps buildouts
• Custom integrations
• Multiple domains
• Automated Bombora third-party intent signals included in the price

Note: All plans are billed annually.

Warmly Reviews

TL;DR: As can be seen from the user reviews, Warmly helps customers across industries to make the most of their website’s conversion potential and streamline critical business processes by leveraging buying intent signals. Its setup is quick and easy, meaning that users of various skill and experience levels can easily figure out all the bells and whistles.

Source

Simplicity in setting up and using from the start. The ability to see the top-of-funnel leads visiting our website, what pages, how long, etc., and then being able to put them into the correct workflows. - G2 Review

Source

I've been using Warmly for website visitor identification. First of all - the free trial gives you plenty of "leads" so you can see it first hand. Second - it seems to capture more of the organizations that visit our site (which means more warm leads). Third - the data is much more comprehensive. It's easier to see the page flow that users take, and it's able to see what forms they submit (at least for me - I use Elementor forms)...

The tool is significantly better than other web visitor tools. I've tried ~3 that are in the more traditional price range. This one identifies around double the leads with higher-quality data. The team really knows what they're doing over there. - G2 Review

Source

I get to know who's on our website even if they don't fill out a form. - G2 Review

Warmly Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales automation options.

✅ Live sales engagement capabilities.

✅ Comprehensive static B2B database.

✅ Diverse and transparent pricing plans with no hidden costs.

❌ Only annual billing is available.

Next steps: Optimize your lead generation efforts with Warmly

If you’re looking for a versatile tool that can cater to various users’ needs and help unlock your website’s full conversion potential, look no further than Warmly.

Unlike Apollo and ZoomInfo, Warmly uncovers granular intent data and lets you build various sales and marketing workflows on top of them, ensuring that you reach out to the hottest leads while their interest is at its peak.

Want to try it out for size?

Sign up for Warmly’s free plan and take its website visitor identification and lead routing features for a test ride.

Or, if you’d like to experience all its capabilities firsthand, book a personalized demo with our team.

Although Lusha provides accurate contact and company information to help businesses connect with potential leads, it has some drawbacks that might make you switch to some of the best Lusha alternatives on the market.

In this article, we’ll explore the 10 best Lusha competitors to help you find the perfect solution for your specific use case.

Over time, we have tested dozens of Lusha alternatives and interviewed their real-life users to get accurate information.

Before we dive into the top 10 list, let’s examine why users switch from Lusha or avoid it altogether.

Why Do You Need a Lusha Alternative?

Here’s why you might transition from Lusha to one of its competitors:

• Lusha often provides inaccurate data. 
• It’s expensive compared to its competitors. 
• The contact data is not always up-to-date. 

Reason 1: Inaccurate Data 

Despite claims of high precision, many users have reported frustrations over incorrect data, such as phone numbers, email addresses, or job titles. 

Such inaccuracies severely hinder prospecting efforts and often lead to wasted time and lost opportunities. This prompts them to seek more reliable alternatives that ensure data integrity.

Reason 2: Expensive for Small Businesses 

Lusha’s pricing structure poses a significant challenge for small businesses and startups, which often operate with tight budgets. 

Even at higher price points, you might find that their access to data is restricted or limited. This means they have to pay additional fees for accessing a more extensive database.

As a result, users often feel pressured to compromise on data quality and access and switch to competitors. 

Reason 3: Outdated Contact Information 

Lusha users report that the contact information they receive is often outdated. 

This can result in missed opportunities for engagement and restrict users' ability to connect with leads who have changed roles, companies, or contact methods. 

Hence, they’re left with no option but to seek alternatives that prioritize updated and relevant contact data. 

What are the Best Lusha Alternatives and Competitors?

Some of the best alternatives to Lusha are:

• ZoomInfo: B2B data platform designed for sales, marketing, and revenue teams.
• Apollo.io: All-in-one sales intelligence platform that enhances B2B prospecting.
• Lead411: B2B data provider specializing in delivering high-quality sales leads.
• UpLead: B2B lead generation tool that provides businesses with real-time contact information.
• Kaspr: Prospecting tool designed to help sales teams, recruiters, and founders.
• RocketReach: Lead intelligence and sales acceleration platform
• Seamless.ai: Tool for businesses looking to optimize their sales processes. 
• Clearbit: Data enrichment platform specializing in turning unstructured information from the web into precise and standardized datasets. 
• LeadIQ: Advanced B2B data platform designed for sales and RevOps teams
• LinkedIn Sales Navigator: Sales tool that leverages LinkedIn's vast network to help sales professionals connect with the right prospects.

1. ZoomInfo

ZoomInfo is a B2B data platform designed for sales, marketing, and revenue teams.

It provides you and your team with detailed insights into potential customers and automates the outreach processes. 

Features

• Offers access to an extensive B2B contact database featuring over 70 million direct-dial phone numbers and 174 million verified email addresses. 
• Chorus, the conversation intelligence software, lets businesses analyze customers’ sales calls, emails, and meetings to understand what drives successful deals. 
• The Copilot feature uses AI to provide real-time insights. This helps sellers prioritize top accounts and spend more time closing deals instead of researching. 
• ZoomInfo’s WebSights reveals which companies visit your website, even without form submissions. 
• The direct phone dialer and automated workflows allow sales teams to quickly act on market signals and target high-priority prospects. 

Pricing

You can start a free trial and talk to Zoominfo’s sales team for a tailored pricing plan. The pricing is structured in three tiers: Sales, Marketing, and Talent. 

Pros and Cons

✅ Intuitive interface and straightforward setup make navigation easy. 

✅ Smooth integration with platforms like Salesforce, Zoho CRM, Slack, etc. 

❌ Often provides outdated and incorrect contact information. 

2. Apollo.io

Apollo.io is an all-in-one sales intelligence platform that enhances B2B prospecting. With a database of 275 million contacts and 73 million companies, it enables businesses to automate outreach, manage sales pipelines, and gain actionable insights via AI-driven analytics. 

Features

• The Contact and Account Search lets you discover the right leads in seconds using 65+ filters, including job title, industry, and location. 
• With an AI sales assistant, you can book more meetings with custom sequences and simplify email deliverability with guided setups, DMARC and DKIM checks, and a one-click unsubscribe option. 
• The Conversation Intelligence feature transcribes and analyzes sales conversations for valuable insights like key objections and customer pain points.  
• Acts as a simple CRM that automates tasks like converting high-intent leads, sending alerts for stalled deals, and syncing updates. 

Pricing

Apollo.io offers a free plan. Besides, you can choose from the three paid plans: 

• Basic plan: $59 per user per month
• Professional plan: $99 per user per month
• Organization plan: $149 per user per month

Pros and Cons

✅ Provides up-to-date information with 99% accuracy.  

✅ Integrates with LinkedIn to collect email addresses and phone numbers efficiently.    

❌ Subscription costs are quite high, especially for small businesses. 

3. Lead411

Lead411 is a B2B data provider specializing in delivering high-quality sales leads, contact information, and company data to businesses of all sizes.

It helps sales and marketing teams make their outreach efforts more targeted and efficient. 

Features

• Integrates Bombora’s B2B Intent Data that allows you to target companies actively searching for specific solutions. 
• Lead411’s CRM Enhancer automatically enriches and updates your CRM with accurate B2B contact and company data – keeping records up-to-date. 
• Offers triple-verified data through a combination of proprietary algorithms, AI, and human verification, with a 96% deliverability rate. Plus, the data is re-verified every 90 days.  
• The Growth Intent Lead Scoring feature ranks companies based on multiple growth indicators. More indicators mean a higher lead score, which helps you prioritize the fastest-growing prospects. 

Pricing

Lead411 offers a 7-day free trial. Plus, there are two paid plans to choose from: 

• Basic Plus Unlimited: $99 per user per month
• Enterprise Limited: Custom pricing 

Pros and Cons

✅ Intuitive and user-friendly interface allowing you to perform quick searches. 

✅ A budget-friendly option compared to other tools. 

❌ Slow customer service, particularly when handling inquiries via email. 

4. UpLead

UpLead is a B2B lead generation tool that provides businesses with real-time contact information, such as emails, mobile numbers, and intent data, to support their sales and marketing efforts.      

Features

• Offers access to a database of over 160 million leads that are verified as you search and rank based on freshness. 
• You can refine your searches with more than 50 filters to find companies that match your buyer profile. 
• Enriches existing contact lists with additional information, such as technology used, company size, location, and other 40+ valuable data points. 
• UpLead’s Chrome Extension gathers lead information while browsing websites or LinkedIn profiles. You can push this data directly to your CRM or download it as a CSV file. 

Pricing

You can take a 7-day free trial. After that, there are three paid plans to choose from: 

• Essentials: $99 per month
• Plus: $199 per month
• Professional: Custom pricing 

Pros and Cons

✅ The easy-to-navigate dashboard lets you filter and build target lists efficiently. 

✅ Has a quick and proactive customer service that focuses on US-based support. 

❌ Inconsistent results when using saved searches and difficulties in modifying queries. 

5. Kaspr

Kaspr is a prospecting tool designed to help sales teams, recruiters, and founders access accurate contact information – directly from LinkedIn profiles. 

Features

• Offers an easy-to-use Chrome Extension that extracts contact data directly from LinkedIn profiles. This enables you to connect with the right buyers quickly; no onboarding is needed. 
• Sources information from over 150 data sources to provide real-time, verified information. 
• Kaspr’s dashboard lets you organize and manage leads with lists, tags, notes, and follow-up tasks – all in one place. You can also track your ROI by monitoring connection request acceptance rates. 
• The API feature transforms LinkedIn profile URLs into reliable contact data that are compliant with GDPR and CCPA guidelines. 

Pricing

Kaspr offers a free pan. Plus, its three paid plans include: 

• Starter plan: $49 per month
• Business plan: $79 per month
• Organization plan: $99 per month

Pros and Cons

✅ Intuitive, easy-to-navigate interface. 

✅ Ability to obtain contact information with a single click. 

❌ Advanced functionalities may require additional time to understand. 

6. RocketReach

RocketReach is a lead intelligence and sales acceleration platform trusted by over 21 million users, including 95% of the S&P 500.

It provides highly accurate contact information and insights into potential buyers through intent data. 

Features

• Provides access to 700 million profiles and 60 million companies in various sectors, including healthcare, legal, technology, and more. 
• The email finder tool offers 90-98% deliverability on verified emails to help you reach your intended contacts. 
• The Autopilot feature enables you to create automated workflows for discovering and engaging prospects with just a few clicks. 
• Integrates effortlessly with CRM and marketing automation tools like Salesforce and HubSpot. 
• With the browser extension, you save time while prospecting on social media and discover company connections directly from any website. 

Pricing

RocketReach offers three paid plans to choose from: 

• Essentials plan: $99 per user per month
• Pro plan: $165 per user per month
• Ultimate plan: $300 per user per month

Pros and Cons

✅ Intuitive design and powerful search capabilities. 

✅ Readily available customer support. 

❌ Can be expensive for small businesses. 

7. Seamless.ai

Seemless.ai is a tool for businesses looking to optimize their sales processes.

It provides accurate and extensive contact data and integrates with existing sales workflows, thus improving efficiency in B2B sales strategies. 

Features

• Provides an extensive database of over 1.3 billion business contacts and 121 million companies globally. Plus, over 1.8 billion business emails have been researched, validated, and verified. 
• The Prospector tool lets you quickly discover ideal contacts and accounts with full contact information like email addresses and phone numbers.    
• Allows you to build and filter lists of prospects based on specific criteria for targeting the most relevant contacts. 
• The Job Changes feature lets you track key contacts’ job transitions. This enables timely outreach and relationship building, reduces churn risk, and uncovers new sales opportunities.     

Pricing

To learn more about Seamless.ai’s pricing, you can book a demo and ask their sales team.

Pros and Cons

✅ Fast speed of generating search results. 

✅ Cost-effective solution for small and medium-sized businesses. 

❌ Lack of customization options to narrow down specific leads. 

8. Clearbit 

Clearbit is a data enrichment platform specializing in turning unstructured information from the web into precise and standardized datasets. 

It seamlessly integrates with various CRM and marketing automation software, like HubSpot and Marketo, to enrich your databases with up-to-date information.    

Features

• Provides extensive public data gathered from different sources such as websites, social media, and news articles across every country and in multiple languages. Plus, you get insights into parent companies and subsidiaries.   
• Offers granular industry categorization, including 6-digit NAICS (North American Industry Classification System), GICS (Global Industry Classification Standard), and SIC (Standard Industrial Classification) codes. 
• Uses data attributes to score leads based on how closely they match the Ideal Customer Profile (ICP). 
• Clearbit’s IP intelligence data reveals hidden intent from anonymous website traffic to help businesses identify potential customers showing interest. 
• The Dynamic Form Shortening feature reduces the number of form fields you need to fill out. This means that if Clearbit has enough information to enrich the lead using only an email address, it eliminates unnecessary fields. 

Pricing

Contact Clearbit’s sales team to get a tailored plan for your business.

Pros and Cons

✅ Improved targeting for personalized marketing campaigns. 

✅ The free version lets you set ideal client profiles without any financial commitment. 

❌ Abundant information could be overwhelming at times. 

9. LeadIQ

LeadIQ is an advanced B2B data platform designed for sales and RevOps teams to enhance their pipeline generation capabilities.

It streamlines the prospecting process, improves data quality, and automates workflows so teams can focus on what they do best – selling. 

Features

• Offers a living database of high-quality B2B contact data that is routinely updated. This reduces the chances of dead-end prospecting. 
• Utilizes trusted buying signals that allow sales reps to connect with the right prospects at the right time. Plus, the champion tracking feature helps you maintain relationships with key advocates within target companies. 
• LeadIQ’s AI-assisted email generation feature allows sales reps to create personalized prospecting emails in seconds. 
• Facilitates effortless CRM enrichment by automatically creating new contacts, checking for duplicates, and enriching records with over 40 firmographics. 
• Integrates smoothly with various sales and CRM platforms, such as Salesforce, HubSpot, and Gong. This saves you from spending more time generating pipelines and less time juggling tools. 

Pricing

LeadIQ comes with a free plan. Besides, it offers two paid plans to choose from: 

• Essential plan: $45 per user per month
• Pro plan: $89 per user per month
• Enterprise: Custom pricing (only available annually)

Pros and Cons

✅ Intuitive design that makes navigation easy from the start. 

✅ The support team provides quick resolutions to reported issues. 

❌ A LinkedIn Sales Navigator account is required to utilize all features. 

10. LinkedIn Sales Navigator 

LinkedIn Sales Navigator is a premium sales tool that leverages LinkedIn's vast network to help sales professionals connect with the right prospects, build relationships, and close deals more effectively. 

Features

• Utilizes over 50 search filters to let you narrow down their prospects quickly and efficiently.  
• Identifies past colleagues, company followers, or those connected to your colleagues. This helps you uncover valuable connections that can facilitate introductions and advocacy. 
• You receive real-time notifications about significant events, such as job changes, so you can engage with decision-makers when they are most open to outreach. 
• Integrates with your existing CRM systems to manage outdated data, add new contacts, and upload your book of business into Sales Navigator. 
• Identifies the best paths into target accounts and offers lead recommendations based on buying personas, relationship signals, and shared experiences. 

Pricing

LinkedIn Sales Navigator offers three paid plans: Core, Advanced, and Advanced Plus. To request detailed pricing, contact customer support. 

Pros and Cons

✅ Easy-to-understand platform, particularly for new users. 

✅ Prompt and helpful support from LinkedIn. 

❌ Can be expensive for small businesses and individual sales professionals. 

How to Close More Leads with Warmly?

While other Lusha alternatives like Zoominfo and Uplead drown you into irrelevant or incorrect data pools, Warmly offers AI-powered tools and processes to extract qualified leads and profile information of your website visitors.

With Warmly, you can:

• Get highly accurate contact data of website visitors: name, business email, LinkedIn profile, industry, research intent, and more.
• Access Coldly’s always-refreshed database of over 200M+ accounts and contacts for your sales team.
• Filter traffic by demographic, firmographic, technographic, website activity, 3rd party intent research topics, and many more fields.
• Use AI to engage with visitors, automate prospecting workflows, and synchronize contact data updates across your databases.

But that’s not it; Warmly also helps you with processes like - automating outreach, automating website live chat, optimizing inbound and outbound chat, and much more.

Other features include:

• Prioritizing leads to focus on.
• Integrations with popular CRM, database, and communication tools.
• Engaging and nurturing leads with automated campaigns.
• Enable reps to reach out to hot leads straight from your website.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

Crunchbase provides detailed information about businesses, startups, investors, and funding data. Its database is large enough for professionals seeking insights into company financials, key people, acquisitions, and industry trends. 

However, the platform has some drawbacks, like data reliability issues, limited free features, and limited international coverage, that might force you to look for an alternative.

In this article, we’ll explore the 11 best Crunchbase alternatives to help you find the perfect solution for your specific use case.

Over time, we have tested dozens of lead-gen software and interviewed real-life users to get accurate information.

Why Do You Need a Crunchbase Alternative?

There are three major reasons why you might be looking to switch to a Crunchbase alternative 👇

1. Data Reliability Issues

While Crunchbase offers a large database, some users have reported inaccuracies or outdated information about companies, funding rounds, or profiles, leading to trust issues with the platform's reliability.

2. Limited Free Features

Crunchbase's free plan offers limited access to data, which can be frustrating when you need deeper insights. Many key features, like advanced searches, filtering, and extensive company details, are behind a paywall.

3. Limited International Coverage

Crunchbase’s data tends to be more focused on US companies and lacks comprehensive coverage for international markets. 

If you’re looking for more global data, you will often find Crunchbase's information incomplete or insufficient.

What are the Best Crunchbase Alternatives and Competitors?

Some of the best alternatives to Crunchbase are:

• LeadIQ: Sales prospecting software designed for sales teams.
• Kaspr: Access 200 million+ profiles, build relationships, and grow your pipeline.
• Hunter io: Find professional email addresses for businesses and individuals.
• SalesIntel: Sales intelligence platform that provides access to accurate and human-verified B2B contact data. 
• D&B Hoovers: Sales prospecting tool that provides access to a vast database of global business information.
• Apollo: Sales engagement platform that helps teams find and connect with potential customers.
• AeroLeads: Lead-generation tool that helps you find verified contact information for prospects.
• Skrapp: Email finder tool that helps you discover and verify professional email addresses. 
• Lusha: B2B contact and prospecting tool for finding accurate contact information for decision-makers.
• Adapt io: B2B lead generation tool that helps businesses find and connect with decision-makers. 
• ContactOut: Contact search tool that helps you find verified email addresses and phone numbers for professionals. 

1. LeadIQ

LeadIQ is a sales prospecting software designed for sales teams.

It helps salespeople efficiently capture, enrich, and manage prospect data from sources like LinkedIn. 

Features

• Capture prospect data directly from LinkedIn and other sources with a single click. This allows teams to quickly gather leads, eliminating manual data entry and saving time for more important sales activities.
• Lets you enrich lead data with accurate contact details and company insights in real time.
• Integrates with CRM systems like Salesforce and HubSpot to ensure seamless data synchronization. 
• Access detailed analytics to track outreach performance and optimize sales strategies. Sales teams can use this data to identify what works best and refine their approach to closing more deals.
• Enrich your contacts, leads, and accounts in Salesforce instantly or on demand. Create custom workflows to schedule enrichment based on the lead's importance.

Pricing

LeadIQ offers a free plan that offers - 50 verified work emails, 5 mobile numbers, 40 email generations, and 10 accounts tracked per month.

If you need bigger limits and premium features, upgrade to the paid plans LeadIQ offers:

• Essential: $45 per month per user.
• Pro: $89 per month per user.
• Enterprise: Custom pricing.

Pros and Cons

✅ Comes with a Chrome extension and pop-out window that makes it easy to find contact information from LinkedIn.

✅ Add prospects into your workflow in a single click.

❌ There are times when LeadIQ experiences a lag, which can be frustrating, especially when you're trying to work quickly.

2. Kaspr

Kaspr gives you access to more than 200 million profiles with whom you can build relationships and grow your pipeline.

The tool has been in the sales prospecting industry for quite some time and is trusted by brands like Aircall, HubSpot, Zapier, and more.

Features

• Comes with a Chrome extension that lets you scrape phone numbers and email addresses right from your prospect’s LinkedIn profile.
• Comes with advanced filters that let you find and access contract data in seconds, so you can have more conversations and spend less time prospecting.
• Lets you organize all your leads and sales activities in one single dashboard to save time and the hassle of switching tabs.
• Kaspr has a great set of integrations. It integrates with leading CRMs like HubSpot, Pipedrive, Salesforce, and more.

Pricing

Kaspr comes with a free plan that offers - 5 phone credits, 5 direct email credits, and 10 export credits.

The free plan will only give you a basic idea of how the software works.

You eventually will have to upgrade to any one of the three paid plans it offers:

• Starter: $65 per license per month.
• Business: $99 per license per month.
• Organization: $99 per license per month (minimum 5 licenses).

Pros and Cons

✅ Kaspr is a well-designed software offering some good project management and task organization features.

✅ Has the ability to quickly and accurately find contact details for prospects.

❌ Sometimes, the contact information retrieved can be outdated or incomplete. 

3. Hunter io

Hunter io is a tool for finding professional email addresses for businesses and individuals. It lets you search domains and get verified contact information. 

With Hunter io, sales and marketing teams can quickly gather email leads and reach out to potential clients without complex processes or manual effort.

Features

• With Hunter io’s powerful market segmentation features, you can quickly find qualified leads for sales based on the attributes of your ideal customers.
• Find relevant companies, get their contact information, and reach out – without paying for other tools.
• Comes with a bulk email finder when you need to find emails of more than one person.
• Comes with an add-on that you can plug into your Google Sheets to find and verify email addresses directly in Sheets.
• Use intent data from Signals to continually find companies that need your solution and contact them when they need you.

Pricing

Hunter io offers a generous free plan that gives you 25 monthly searches and 50 monthly email verification. Upgrade to paid plans for more:

• Starter: $49 per month.
• Growth: $149 per month.
• Business: $499 per month.

Pros and Cons

✅ Clean user interface makes it easy to find email addresses for LinkedIn connections.

✅ It’s a complete solution for finding professional email addresses online.

❌ When it comes to just the verification part, Hunter io is way too expensive.

4. SalesIntel

SalesIntel is a sales intelligence platform that provides access to accurate and human-verified B2B contact data.

It helps sales and marketing teams find decision-makers and their contact details quickly. 

Features

• Has a Chrome extension, RevDriver, that helps you find relevant and actionable contact information from LinkedIn, Sales Navigator, or any company website.
• Use intent signals from Bombora and SalesIntel’s Predictive Intent to get your brand in front of your target buyer before your competitors.
• Has technographics that you can use to filter leads so your team can narrow in on prospects best suited to buy from you.
• Lets you filter companies based on industry, revenue, location, headcount, and more to create hyper-segmented prospecting lists.
• All company and contact records are checked to ensure no duplicates are added before exporting to your CRM or marketing automation platform.

Pricing

SalesIntel does have a free trial, but for a limited time, you eventually will have to upgrade your account to a paid one. Here are the plans to choose from:

• Individual: $69 per month.
• Teams: $199 per month per user billed annually.
• Professional: Custom pricing.

Pros and Cons

✅ Comes with a powerful and fast Chrome extension - RevDriver.

✅ Excellent customer support.

❌ Occasional inaccuracies or outdated information.

5. D&B Hoovers

D&B Hoovers is a sales prospecting tool that provides access to a vast database of global business information.

It helps sales teams identify key decision-makers and discover new opportunities. 

Features

• Access a global database of business information with millions of company profiles for targeted lead generation.
• Identify decision-makers and key contacts with detailed company insights, enabling more accurate outreach efforts.
• Use advanced filtering options to refine searches based on industry, location, revenue, and other key criteria.
• Integrate with popular CRM systems like Salesforce to automatically sync prospect data for better lead management.
• Get real-time updates on company data, ensuring your contact information stays current and relevant for effective email marketing.

Pricing

D&B Hoovers offers two plans - a free one with several features and an Essentials plan with premium features.

The Essentials plan costs $49 per month.

Pros and Cons

✅ An extensive database of business information, including financial info, company contacts, and company profiles. 

✅ Reliable and quick-to-use tool that has become essential for daily prospecting. 

❌ The annual price for D&B Hoovers is quite high.

6. Apollo

Apollo is a sales engagement platform that helps teams find and connect with potential customers.

It provides access to a vast database of verified contacts and offers tools for email outreach and sales automation. 

Features

• Enrich your prospect lists with verified contact details and insights using Apollo’s extensive data enrichment capabilities to ensure accurate targeting.
• Automate email campaigns and follow-ups with built-in sales engagement tools to improve your outreach efficiency.
• Integrate with CRM platforms like Salesforce to automatically sync prospect data and keep all information in one place.
• Use advanced filtering options to search prospects by industry, company size, location, and more for targeted lead generation.
• Track email performance and engagement metrics in real time to optimize your outreach and improve response rates.

Pricing

Apollo offers a free plan with 5 mobile credits and 10 export credits, but if you want more, upgrade to one of the three paid plans it offers:

• Basic: $59 per user per month.
• Professional: $99 per user per month.
• Organization: $149 per user per month.

Pros and Cons

✅ Has the ability to allocate tasks into the different categories of email, call, LinkedIn, account enrichment, and so on. 

✅  Customer support is there when needed.

❌ The grid for making calls and completing tasks is a bit messy. 

7. AeroLeads

AeroLeads is a lead-generation tool that helps you find verified contact information for prospects.

It lets you search for emails, phone numbers, and social media profiles of decision-makers across various industries.

Features

• Integrates with platforms like LinkedIn, Crunchbase, and AngelList to extract contact information in real time.
• AeroLeads Chrome extension allows you to find and add prospects directly from your browser as you navigate.
• Finds and verifies email addresses and phone numbers to ensure accurate and up-to-date contact details.
• Seamlessly integrates with CRMs like Salesforce, HubSpot, Pipedrive, and Zoho CRM for efficient lead management.
• Provides API access and developer tools to incorporate AeroLeads data into your own applications quickly.

Pricing

AeroLeads comes with a limited-time free trial, after which you must sign up for one of the paid plans it offers:

• Take off: $49 per month.
• Climb: $149 per month.
• Cruise: $299 per month.
• Enterprise: Custom pricing.

Pros and Cons

✅ AeroLeads has an intuitive interface, making it easy for users to find contact information and build their lead lists quickly.

✅ It provides real-time verified data.

❌ Database on AeroLeads has limited information about phone numbers.

8. Skrapp

Skrapp is an email finder tool that helps you discover and verify professional email addresses.

You can search for contacts by company or domain, providing accurate information for sales outreach. 

Features

• Find and verify professional email addresses from company websites and LinkedIn profiles for accurate lead generation.
• Use domain search to discover contacts from specific companies, providing detailed information on decision-makers.
• Organize and manage your leads in a simple dashboard, making it easy to track outreach and engagement.
• Use the bulk email finder to gather multiple contacts at once, improving the speed and efficiency of your lead generation efforts.

Pricing

Skrapp’s free plan is the most generous one as it offers 100 email finder credits and 200 email verification. But if you need increased limits, here are the paid plans it offers:

• Starter: $29 per month
• Seeker: $79 per month
• Enterprise: $189 - $1,699 per month

Pros and Cons

✅ Lets you bulk find emails.

✅ Allows you to search a high volume of emails, which is essential for international prospecting, where contact information is often hard to find.

❌ Could be better in terms of exporting the leads.

9. Lusha

Lusha is a B2B contact and prospecting tool for finding accurate contact information for decision-makers.

It provides verified emails, phone numbers, and company details to enhance sales outreach.

Features

• Comes with an advanced search that filters your search based on intent, job changes, company technologies, funding rounds, and more.
• Reveal phone numbers and email addresses for decision-makers around the world to connect with prospects that matter to your business.
• Has over 135 million enriched contacts. Lusha lets you access direct dials of decision-makers to enhance your outreach.
• Lets you set automated workflows that help enrich your CRM with fresh contact and company data.
• Automate your email sequences so you can immediately reach out to prospects automatically and save time.

Pricing

Lusha comes with a free plan that gives you 50 emails and 5 phone numbers each month. But if you want more, upgrade to the paid plans it offers:

• Pro: $49 per user per month.
• Premium: $79 per user per month.
• Scale: Custom pricing.

Pros and Cons

✅ Integration with major CRMs helps reduce time and costs.

✅ Easy to use both from their SaaS platform and through the LinkedIn add-on.

❌ The filter choices are pretty limited compared to the competition. 

10. Adapt io

Adapt.io is a B2B lead generation tool that helps businesses find and connect with decision-makers.

It offers access to a vast database of verified contact information, including emails and phone numbers. 

Features

• Easily find email addresses using company, industry, revenue, technology, decision-makers, and more filters. Connect with the right leads, drive personalized communication, and close deals faster.
• Dive deep into specialized tech markets, target niche sectors with precision, and unlock a world of new opportunities for your business.
• Filter leads based on funding date, last funding type, and total funding amount and get a significant edge in identifying growth-oriented companies.
• Get an alert every time a prospect in your list is promoted or switches jobs.
• Build a perfect prospect list with precision through our advanced search filters. Obtain verified emails, direct phone numbers, social profiles, and more within seconds.

Pricing

Adapt io offers a 7-day free trial, no credit card required, but after that, you will have to upgrade to one of the pain plans it offers:

• Starter: $49 per month.
• Basic: $99 per month.
• Custom: Custom pricing.

Pros and Cons

✅ Lets you quickly identify and engage with the right prospects.

✅ Has robust integration capabilities with leading CRM systems like HubSpot and Salesforce. 

❌ The tool is expensive compared to similar tools on the market.

11. ContactOut

ContactOut is a contact search tool that helps you find verified email addresses and phone numbers for professionals.

It integrates with LinkedIn to provide access to accurate contact information. 

ContactOut enables recruiters and sales teams to connect with potential candidates or leads quickly without complex search processes.

Features

• Search 300M professionals with 20+ data attributes like seniority, departments, and technologies used.
• Lets you save and sync data to your CRM and ATS instantly and export search results to CSV in one click.
• Get 4x your response rate by generating hyper-personalized emails with the click of a button.
• Lets you bulk reveal and save all LinkedIn results in a click.

Pricing

ContactOut offers free and three paid plans to choose from:

• Email: $99 per month.
• Email + Phone: $199 per month.
• Team/API: Custom pricing.

Pros and Cons

✅ High accuracy in providing personal contact information for professionals. 

✅ Great software for recruiters trying to hire online.

❌ No contact details are available for some profiles.

How to Close More Leads with Warmly?

For a long time, data reliability and quality have been major issues with lead generation tools. Crunchbase is no exception.

In fact, all the tools in the list have similar issues.

But what if we tell you there’s a solution for this now?

Warmly gives you information about all the visitors that come to your website and helps you nurture and convert them into customers.

When the data comes from your own website, the possibility of it being wrong is comparatively less.

But Warmly doesn’t just reveal anonymous website visitors. With our platform, you can:

• Get highly accurate contact data of website visitors: name, business email, LinkedIn profile, industry, research intent, and more.
• Warmly provides instant icebreakers by analyzing profiles and suggesting conversation starters for meetings or networking.
• It delivers real-time insights about meeting participants' backgrounds, such as work history, mutual connections, and interests.
• Use AI to engage with visitors, automate prospecting workflows, and synchronize contact data updates across your databases.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

Apollo is a sales engagement platform that allows you to find, engage, and convert leads with its vast database of over 250 million contacts.

It offers advanced search filters, automated email sequencing, and real-time insights to nail your email marketing.

However, the tool has some drawbacks, like unorganized contact lists, overwhelming UI, and restrictive daily email limits, that might get you interested in exploring its alternatives.

In this article, we’ll explore the 9 best Apollo alternatives to help you find the perfect solution for your specific use case.

But first, let's dive deep into the drawbacks of Apollo.

Why Do You Need an Apollo Alternative?

There are three major reasons why you might be interested in Apollo alternatives:

Reason 1. Keeping Contacts Organized is a Struggle

It’s tough to keep your prospect list organized when integrated with email sequences. You literally have to find the leads/prospects in the list where you have to resume sending emails. 

It’s a repetitive problem, and you might accidentally send email sequences to a lead multiple times, which is brutal when it comes to email marketing.

Reason 2. UI is Overloaded with Information

A user complained that the grid for making calls and completing tasks is messy. There’s a lot of information there, which can be helpful at times, but it should have a dedicated space and not come in between the workflows.

Reason 3. Restrictive Daily Email Limit

While Apollo is great for automation, the daily email limits can be restrictive, especially when compared to other tools that offer higher limits. It would be helpful to have more flexibility in adjusting these limits based on the needs of different users. 

What are the Best Apollo Alternatives and Competitors?

Some of the best alternatives to Apollo to try are:

• RocketReach: Helps businesses find accurate contact information for professionals across industries.
• Zoominfo: Equips sales teams with accurate contact data and actionable insights to target the right prospects.
• Lusha: Powerful data platform that helps businesses connect with prospects by providing accurate contact information. 
• 6sense: Platform for sales teams that uses AI-driven insights to help identify and prioritize high-intent buyers.
• Clay: Dynamic platform designed to boost sales by automating lead generation. 
• Lead411: Sales intelligence platform designed to help sales teams identify and engage high-potential prospects. 
• FindThatLead: A sales prospecting tool designed to find and validate email addresses of potential leads. 
• Reply io: Sales engagement platform that automates multichannel outreach, allowing you to connect with prospects through email, calls, LinkedIn, and SMS. 
• Lemlist: Sales automation platform that focuses on personalized outreach.

1. RocketReach 

RocketReach helps businesses find accurate contact information for professionals across industries. It offers a vast database of emails and phone numbers, making it easy to connect with decision-makers. 

Features

• RocketReach aggregates data from multiple sources - licensed datasets, publicly available information, human-verified data, data sharing cooperative, and proprietary data sources.
• Comes with pre-built micro data sets that you can use to build your prospect lists without searching for individual contacts.
• Intent data reveals the real-time interests, preferences, and behaviors of potential customers. 
• The platform is capable of giving you AI-powered recommendations. This is similar to lookalike audiences. The platform’s AI sales algorithm recommends your profile similar to your search.
• Has a Google Chrome extension that lets you scrape email off of any website online.

Pricing

RocketReach offers a total of 6 paid plans: three for individuals and three for teams.

Individuals

• Essential: $99 per month
• Pro: $165 per month
• Ultimate: $300 per month

Teams

• Pro: $83 per user per month
• Ultimate: $207 per user per month
• Custom: Custom pricing

Pros and Cons

✅ The platform makes connecting with professionals across industries effortless.

✅ Easy to deploy, easy to use, and excellent customer service.

❌ The platform is expensive for small businesses and startups.

2. ZoomInfo 

ZoomInfo’s SalesOS equips sales teams with accurate contact data and actionable insights to target the right prospects.

It helps identify potential buyers, engage them with personalized outreach, and improve deal conversion.

Features

• Has a B2B contact database that has over 70 million phone numbers and 174 million verified email addresses.
• Identify prospects early in their buying journey by tracking companies that are researching solutions relevant to your offerings.
• Connect with decision-makers from companies visiting your business website, allowing for timely engagement.
• Analyze customer interactions, including calls, meetings, and emails, to understand deal outcomes and improve sales forecasting.
• Build and execute multi-touch sales cadences using integrated phone dialing and email tools to streamline communication.

Pricing

Zoominfo doesn’t reveal its pricing online. All we know is that it has a dedicated plan for its Sales OS. But to find out more about the pricing, you must fill out a form and contact its sales team.

Pros and Cons

✅ The accuracy of the information provided on contacts and leads is second to none.

✅ Syncs perfectly with Salesforce and Hubspot.

❌ Poor customer service.

3. Lusha 

Lusha is a powerful data platform that helps businesses connect with prospects by providing accurate contact information.

It allows users to find verified email addresses and direct dials, making it easier to reach decision-makers directly. 

Features

• Helps you build targeted lists of potential customers using advanced filters to connect with decision-makers through verified contact data.
• Identifies prospects with higher buying intent by providing real-time buyer intent data, which helps prioritize leads that are likely to convert.
• The API enriches business databases with contact information and firmographics to automate the process of finding and updating leads.
• Integrates with CRMs to automatically enrich existing lead records with verified contact details, improving data accuracy.
• The browser extension lets you access contact details while browsing LinkedIn profiles or websites to enhance outreach directly from the browser.

Pricing

Lusha offers a free plan with 50 email and 5 phone credits. If you want to increase limits and get premium features, upgrade to any one of the three paid plans it offers:

• Pro: $49 per month per user
• Premium: $79 per month per user
• Scale: Custom pricing

Pros and Cons

✅ Chrome extension is easy to use and a time saver in your daily outreach.

✅ The filtering capability is quite detailed; you can narrow the prospect search based on the industry, department, job title, etc.

❌ Phone numbers are sometimes not personal but the company’s sales contact number.

4. 6sense

6sense is a powerful platform for sales teams that uses AI-driven insights to help identify and prioritize high-intent buyers.

It predicts which prospects are ready to engage by analyzing buying behavior and signals. 

Features

• Helps you quickly find ideal accounts and contacts from its vast B2B database to simplify prospecting with accurate data and AI-driven insights.
• The platform predicts buying stages and account fit so sales teams can prioritize efforts on the most promising leads.
• Offers detailed account insights directly within your CRM to help personalize outreach and focus on high-potential prospects.
• Prioritization dashboards allow sales teams to visualize and prioritize which accounts to engage based on data-driven signals and account activity.
• Comes with a Lead Gen Chrome extension that gives you instant access to contact data while browsing the web to streamline prospect research and outreach.

Pricing

6sense offers a free plan that has 50 credits per month and some basic features.

If you want premium features and improved credit limits, choose from the three paid plans it offers:

• Team.
• Growth.
• Enterprise.

In order to know the pricing for each plan, you must book a demo and talk to their sales team.

Pros and Cons

✅ Great set of advanced filters to narrow down your prospect search.

✅ Gathers every interesting and relevant information about the company you’re targeting.

❌ Doesn’t have filters on Google Chrome extension, though.

5. Clay

Clay is a dynamic platform designed to boost sales by automating lead generation.

It helps teams find and engage with potential customers using real-time data and pre-built integrations.

Features

• Helps build targeted prospect lists from various sources, like LinkedIn or Google Maps. Enrich these lists with data like emails and phone numbers using its vast provider network.
• Allows sales teams to automate personalized outbound campaigns by integrating with email sequencing tools to increase outreach efficiency.
• Tracks buyer intent through job changes, promotions, and other signals to help you connect with prospects at the right time.
• The waterfall enrichment feature helps with data enrichment by pulling from multiple sources in sequence to ensure complete and accurate information about companies and leads.
• Claygent is an AI-powered research agent that can visit websites, gather information, and provide insights such as company details or competitor analysis.

Pricing

Clay offers a free plan that gives up to 100 searches free per month, and it also has four paid plans:

• Starter: $149 per month.
• Explorer: $349 per month.
• Pro: $800 per month.
• Custom: Contact sales.

Pros and Cons

✅ Comes with several integrations that automate the entire workflow.

✅ Customer Support is great and friendly.

❌ It can get expensive if you don't know how to use it with APIs and integrations.

6. Lead411 

Lead411 is a sales intelligence platform designed to help sales teams identify and engage high-potential prospects. 

It provides accurate contact data, including emails and phone numbers, along with real-time sales triggers like job changes or funding events. 

Features

• Lead411’s Chrome extension lets you extract contact data, including emails and phone numbers, while browsing LinkedIn or company websites, making it easier to build prospect lists.
• The platform provides real-time data verification, ensuring that emails and phone numbers are regularly re-verified every 3-6 months to maintain data accuracy.
• Offers a comprehensive lead prospecting solution with verified contact details and advanced filters to identify high-quality leads based on company growth triggers and spending patterns.
• The platform uses a lead scoring system based on growth intent, helping sales teams prioritize the hottest prospects by identifying key company activities like hiring or funding events.
• Integrates with Bombora to provide intent data that makes it possible for you to identify companies showing buying intent based on third-party data sources like website visits and review platforms.

Pricing

Lead411 comes with a free plan, but it is only valid for 7 days and gives you 50 export credits. If you want to keep using the tool after 7 days, it has two paid plans to choose from:

• Basic Plus Unlimited: $99 per user per month
• Enterprise Limited: Custom pricing

Pros and Cons

✅ Simple and easy-to-use UX with a minimal learning curve.

✅ Advanced filters to create targeted lists.

❌ Can have better revenue filtering options.

7. FindThatLead

FindThatLead is a sales prospecting tool designed to find and validate email addresses of potential leads.

It enables you to search for contacts based on company domain, name, or industry and provides accurate data to reach decision-makers. 

Features

• The Chrome extension lets you extract email addresses from LinkedIn, Crunchbase, and other websites, helping you build lead lists directly from your browsers without switching platforms​.
• Search for emails by name, domain, or company, enabling quick and accurate email address discovery. It also offers bulk searching for multiple leads at once​.
• The Manager feature helps you organize and filter leads by category, date, or tool used, improving lead management and targeting​.
• Social Search enables email extraction from social media profiles such as LinkedIn and Twitter by entering the profile URL so you can gather contact information for outreach​.
• Comes with Prospector - an advanced lead generation tool that searches and verifies emails in real-time, offering an up-to-date database and advanced filters to help you find high-quality leads​.

Pricing

FindThatLead offers a 7-day free trial with limited features, after which you can select one of the two paid plans it has:

• Starter: $49 per month
• Ultimate: $99 per month

Pros and Cons

✅ The tools have a nice layout, and the system is easy and fast to use.

✅ Offers comprehensive data for large organizations.

❌ It might take time to find the industry you need to filter prospects by. 

8. Reply io

Reply io is a sales engagement platform that automates multichannel outreach.

It allows you to connect with prospects through email, calls, LinkedIn, and SMS.

The platform enables the creation of personalized sequences, tracks engagement, and optimizes follow-ups. 

Features

• Access over 89 million verified contacts using advanced filters, allowing for quick identification of relevant prospects. The data is continuously updated to ensure accuracy and relevance.
• Perform real-time searches across multiple sources to gather updated contact details so your prospect list stays updated and actionable.
• Helps you enrich your contact data with additional information like job titles, phone numbers, and company details, giving you a fuller picture of each prospect.
• The platform provides intelligent audience recommendations based on your data, helping you target the most relevant prospects for your campaigns.
• The Reply Chrome extension allows you to find and verify professional email addresses directly from LinkedIn or other websites, making it easy to build prospect lists without switching platforms.

Pricing

Reply io offers a 14-day free trial, after which you have to upgrade to any one of the paid plans it offers:

• Email Volume: $59 per month
• Multichannel: $99 per user per month
• Agency: $210 per month

Pros and Cons

✅ Quite easy to set up and has minimum to no learning curve.

✅ Come with prebuilt templates to write your email copy.

❌ Reply io doesn’t have a direct integration with Microsoft Outlook.

9. Lemlist

Lemlist is a sales automation platform that focuses on personalized outreach.

It allows sales teams to create customized email campaigns with dynamic content tailored to each prospect. 

Features

• Provides access to a database with over 450 million verified contacts. You can filter leads by key metrics such as tech stack, funding, and revenue to quickly find decision-makers at target companies​.
• Allows you and your team to find and verify email addresses directly on the platform, ensuring that contact information is valid, thus reducing bounce rates​.
• The platform also allows you to find and verify phone numbers so your team can reach prospects through calls, emails, and LinkedIn messages​.
• Lets you create dynamic outreach campaigns that adjust automatically based on a lead’s interaction, allowing for a personalized touch at scale​.
• Using AI, Lemlist can generate personalized multi-channel outreach sequences in seconds based on insights from millions of successful campaigns.

Pricing

Lemlist offers a free plan that lets you find and verify up to 100 emails.

If you need more features and increased limits, you can choose from the various paid plans it offers:

• Email Starter: $39 per month per user
• Email Pro: $69 per month per user
• Multichannel Expert: $99 per month per user
• Outreach Scale: $159 per month per user

Pros and Cons​

✅ Helps you set up email the right way so your messages don’t go into the spam folder.

✅ Exceptional customer service.

❌ Has a limit to the number of email accounts you can connect.

How to Close More Leads with Warmly?

With Apollo and its alternatives, you will often have problems with data reliability, overwhelming UX, or daily email limits.

But what if we tell you there’s a platform that can minimize these drawbacks to a minimum?

Warmly gives you information about all the visitors that come to your website and helps you nurture and convert them into customers.

When the data comes from your own website, the possibility of it being wrong is comparatively less.

But Warmly doesn’t just reveal anonymous website visitors. 

Our platform does much more:

• De-anonymizes website visitors, revealing up to 15% of individual contacts and 65% of companies that visit your site. This data is synced with your CRM to create actionable insights and alert sales reps for faster engagement​.
• Integrates with Bombora to track the research topics your target companies are exploring. This feature identifies high-intent accounts, allowing you to reach out to prospects who are already in the market for your product​.
• Has a job change intent feature that tracks job changes among your key contacts and updates CRM records in near real-time, ensuring you stay updated on your champions' movements for timely re-engagement​.
• Warmly's AI-driven tool automates prospecting by fetching contact data that matches your buyer persona. It integrates with platforms like Apollo and ZoomInfo to keep your prospecting workflow efficient​.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

With Hunter io, sales teams can quickly find and verify professional email addresses, making it easier for them to connect with prospects. 

With its bulk email search and domain search features, salespeople can efficiently gather contact details from entire organizations, boosting outreach efforts and expanding networks with greater accuracy.

But, the platform has some drawbacks and limitations that might force you to switch to an alternative.

In this article, we will cover the top 9 Hunter io alternatives, their features, pricing, pros, and cons.

Why Do You Need a Hunter io Alternative?

Here are the three primary reasons why you might want to switch from Hunter io to an alternative tool:

Reason 1: Limited Search Functionality 

While you might appreciate Hunter io’s domain search feature for locating professional emails, you might not find any feature to identify specific employees within companies. 

Plus, it doesn’t always provide a complete list of contacts or advanced search filters, like department or role. 

As a result, you need to manually sift through incomplete results, which can be time-consuming. 

Source

Reason 2: Email Verification is Expensive 

You might find Hunter io’s pricing structure, particularly for email verification, high compared to competitors. 

You will end up paying for a comprehensive package that includes features you might not use, leading to a sense that you’re overpaying for verification alone. 

The lack of a separate, verification-only pricing tier is another pain point, as it limits affordability and flexibility if you’re solely interested in verifying email lists. 

Source

Reason 3: Limited free usage 

Hunter io’s free tier is restrictive compared to its competitors, especially if you need a more extensive reach or functionality for large-scale lead generation efforts. 

You get only a handful of free monthly email lookups or verifications. This will force you to upgrade to paid tiers sooner, which can be off-putting for small businesses with lean budgets.  

Source

What are the Best Hunter io Alternatives and Competitors?

Some of the best alternatives to Hunter io on the market are:

• VoilaNorbert: Email finder tool designed to help businesses and individuals locate and verify email addresses.
• Apollo io: Sales intelligence platform that helps businesses uncover leads quickly and access their verified email addresses. 
• RocketReach: Sales acceleration and lead intelligence solution with a database of 700 million profiles and 60 million companies worldwide.
• Snov.io: Sales engagement platform designed to automate various aspects of the sales prospecting process.
• UpLead: B2B lead generation platform designed for sales and marketing professionals.
• ContactOut: Prospecting and lead generation platform providing access to an extensive database of contact information.
• Zoominfo: An all-in-one B2B data platform that helps businesses connect with their ideal customers by providing real-time insights.
• Lusha: Solution for B2B teams looking to improve their prospecting efforts.
• Anymail Finder: Advanced email-finding tool that helps individuals and businesses discover and verify email addresses.

1. VoilaNorbert

VoilaNorbert is an email finder tool designed to help businesses and individuals locate and verify email addresses for their prospects with a 98% accuracy rate. 

All you need is just two pieces of information: the person’s full name and the company’s domain name (URL). 

Features

• The email verification service runs multi-step checks on each address to confirm that it’s still valid and won’t bounce. 
• Enriches the contact data by providing additional details like job titles, company names, locations, and social media profiles. This lets you build more complete prospect profiles for personalized outreach. 
• Integrates with multiple CRM, email marketing, and automation tools, such as Salesforce, Mailchimp, Zapier, and HubSpot. 
• The Chrome extension lets you search for emails directly while browsing websites or LinkedIn profiles. A simple “Find Email” button appears next to LinkedIn profiles. 

Pricing

Voila Norbert is free for the first 50 leads. After that, it offers tiered pricing plans based on the number of leads required: 

• Valet plan: $49 per month for 1,000 leads
• Butler plan: $99 per month for 5,000 leads
• Advisor plan: $249 per month for 15,000 leads 
• Counselor plan: $499 per month for 50,000 leads

Email verification and enrichment services are also offered on a pay-as-you-go basis.

Pros and Cons

✅ Handles large volumes of emails efficiently, saving time on prospecting. 

✅ Filters out most fake or invalid addresses, presenting cleaner, more reliable lists. 

❌ Credits are deducted for blank results in bulk uploads. 

2. Apollo io

Known for its accurate B2B database of over 275 million contacts and 73 million companies, Apollo io’s sales intelligence platform helps businesses uncover leads quickly and access their verified email addresses. 

Features

• Apollo’s Living Data Network uses AI to provide intelligent recommendations on high-value leads based on past successful prospecting activities. This lets sales reps know who to target next, increasing their chances of booking meetings and closing deals. 
• Apollo’s signal-based prospecting combines demographic and behavioral signals to find leads actively researching products or services. 
• Conducts precise searches for leads and companies using over 65 filters, including contact title, job function, and industry. This makes the outreach efforts more targeted and effective. 

Pricing

Apollo io offers a free plan with 10,000 monthly credits, two active sequences, five mobile credits, and 10 export credits per month. You can also select from the three paid plans: 

• Basic plan: $59 per user per month
• Professional plan: $99 per user per month
• Organization plan: $149 per user per month

Pros and Cons

✅ The buyer intent feature identifies companies actively searching for similar services. 

✅ The free tier lets you find a significant number of valid emails per month, making it accessible for small businesses. 

❌ Sometimes, errors occur when pushing contacts to CRM. 

3. RocketReach

RocketReach is a sales acceleration and lead intelligence solution with a database of 700 million profiles and 60 million companies worldwide, including sectors like healthcare, technology, and legal fields. 

Its email finder guarantees 90-98% deliverability on verified emails, making it one of the most accurate tools. 

Features

• Uses B2B intent data to identify potential buyers actively seeking solutions in specific industries.  
• The Autopilot feature lets you generate dynamic search lists and create simple sequences with follow-up emails to engage prospects in just a few clicks. 
• The Messages feature enables you to customize and automate email communications directly from RocketReach. You can monitor performance and engagement in one centralized location. 
• Offers an API for enriching existing data at scale, tapping into its 4.5 billion records for enhanced contact intelligence. 

Pricing

RocketReach offers three paid plans to choose from: 

• Essentials plan: $99 per user per month for 40 lookups
• Pro plan: $165 per user per month for 100 lookups
• Ultimate plan: $300 per user per month for 250 lookups

👀 Note: The Essential plan gives you access to email addresses only, while the Pro and Ultimate plans offer both email addresses and mobile numbers.

Pros and Cons

✅ Reduces time spent on prospecting with bulk email import capabilities. 

✅ The AI feature offers suggestions for similar profiles, helping you discover new potential contacts. 

❌ There are issues with integrating RocketReach into the existing workflows, particularly with certain CRM platforms. 

4. Snov.io

Snov.io is a comprehensive sales engagement platform designed to automate various aspects of the sales prospecting process – from lead generation and verifying contact information to customer relationship management. 

Features

• Locates and collects email addresses of potential leads based on specific criteria defined by their ideal customer profile (ICP). You can access a vast repository of email addresses across various industries and search for leads using filters like location, company size, and industry. 
• You can set up automated outreach campaigns on both email and LinkedIn and automatically schedule follow-up messages to nurture leads consistently. 
• The Email Verifier tool employs a 7-tier verification system to check emails for validity and accuracy. It also bypasses gray-listing issues, avoiding delivery delays. 
• The Email Warm-Up feature boosts the reputation of your email-sending domain, especially for new accounts or those that haven’t been used for outreach recently. 

Pricing

Snov.io offers a free trial with 50 credits, 100 email recipients, and one mailbox warm-up. For more features, you can select the following paid plans: 

• Starter plan: $39 per month for 1,000 credits 
• Pro plan: Starts at $99 per month for 5,000 credits

Pros and Cons

✅ The LinkedIn automation tool allows you to find prospects and execute outreach directly from LinkedIn. 

✅ The detailed daily reports on warm-up activities and outreach metrics help track performance and make informed decisions. 

❌ A noted restriction of 40 characters minimum can be limiting when crafting messages or inputting data. 

5. UpLead

UpLead is a B2B lead generation platform designed for sales and marketing professionals seeking a reliable and efficient way to connect with high-quality prospects. 

It guarantees a 95% accuracy rate, ensuring the leads are legitimate and reliable. The best part? This accuracy level is supported by continuous data updates and verification processes. 

Features

• Provides access to a comprehensive database of over 160 million business leads from a wide range of industries and company sizes.    
• Uses over 50 customizable filters, like company size, industry, location, job title, and more, to refine your search and identify qualified leads that match your ideal buyer persona. 
• Offers around-the-clock support from real customer service representatives, guaranteeing you receive timely assistance for any queries or technical issues. 
• You can choose which emails to download, allowing you to have more control over your expenses. Accept-all and catch-all emails are flagged, and if emails are downloaded, no charges are incurred.    

Pricing

Start with a 7-day free trial and grab five credits to evaluate the platform’s capabilities. After that, there are three paid plans to choose from: 

• Essentials: $99 per month for 170 credits 
• Plus: $199 per month for 400 credits 
• Professional: Custom pricing 

Pros and Cons

✅ Smooth integration with CRM systems, like HubSpot, allows for efficient data management and follow-up. 

✅ Credits are not used when an email is found to be invalid. 

❌ The difficulty of amending queries midway through the search process requires you to recreate searches from scratch. 

6. ContactOut

ContactOut is a prospecting and lead generation platform providing access to an extensive database of contact information, including emails and phone numbers, for over 300 million professionals across various industries. 

It’s trusted by over 1.4 million recruiters and sales professionals from notable companies like Microsoft, Google, and WarnerMedia. 

Features

• Provides a search portal for filtering contacts based on over 20 data attributes, including job titles, companies, revenue, skills, locations, and more. 
• The API integration enriches existing databases by adding verified emails and phone numbers for multiple prospects at once. The data is also updated hourly, ensuring you have access to the latest information. 
• The AI-driven personalizer lets you craft tailored emails automatically. This saves time on manual research while keeping the outreach customized and relevant. 
• Adheres to privacy laws such as GDPR and CCPA, which is helpful for businesses concerned about data security and user privacy.

Pricing

ContactOut comes with a free plan allowing you to access five emails, five phone numbers, and five exports per day. The paid plans include: 

• Email plan: $99 per month with 300 exports and unlimited emails 
• Email + Phone plan: $199 per month with 600 exports and unlimited emails and phone numbers 
• Team/API plan: Contact the sales team for pricing 

Pros and Cons

✅ Integrated with LinkedIn to connect with prospects and gather their contact information quickly. 

✅ The free trial lets users test the tool before committing to a paid plan. 

❌ There are times when contact details appear but result in errors when accessed. 

7. ZoomInfo

ZoomInfo is an all-in-one B2B data platform helping businesses connect with their ideal customers by providing real-time insights, detailed company and contact profiles, and advanced automation tools. 

You can access over 600 million professional profiles and over 1.3 billion company profiles. The multi-layered verification approach, which leverages natural language processing (NLP) and AI, guarantees data accuracy and reliability. 

Features

• Monitors web activity, news, and other buying signals to identify when prospects are in a buying cycle. 
• The ZoomInfo Copilot feature provides AI-generated insights and tailored email templates to engage prospects more effectively. It also allows you to focus on high-priority accounts and automate repetitive tasks. 
• The Conversation Intelligence feature captures and analyzes customer interactions across various channels, providing insights that can enhance sales strategies and improve customer response rates and conversions. 

Pricing

You can start a free trial to test the tool’s features. To access more features, speak with ZoomInfo’s sales team to get a customized pricing plan that includes three tiers for Sales, Marketing, and Talent.

Pros and Cons

✅ The Chrome extension allows access to ZoomInfo data while browsing company websites. 

✅ The custom intent feature provides granular insights leading to more targeted sales strategies. 

❌ The abundance of automated features often leads to complacency, where sales and marketing teams might lose sight of their overall objectives. 

8. Lusha

Lusha positions itself as a sales solution for B2B teams looking to improve their prospecting efforts by providing accurate and up-to-date company and contact data. 

It’s compliant with GDPR and CCPA privacy standards, so user data is handled securely. It also facilitates data privacy with certifications like ISO 27701. 

Features

• Analyzes behavioral signals to identify prospects most likely to buy products or services, leading to targeted outreach. 
• Provides real-time alerts about job changes within target companies. This helps sales teams stay informed about potential decision-makers who are open to engaging with new vendors. 
• Includes sophisticated search filters, like industry, revenue, employee count, and more, that let you build highly targeted contact lists quickly. You can export them directly to your CRM systems. 

Pricing

Start with a free trial with 50 emails and five phone numbers. Apart from this, Lusha offers three paid plans: 

• Pro plan: $49 per user per month with 160 emails and 40 phone numbers 
• Premium plan: $79 per user per month with 320 emails and 80 phone numbers 
• Scale plan: Custom pricing 

Pros and Cons

✅ Intent targeting enhances the prospecting experiences and improves lead acquisition success rates. 

✅ The ability to create separate contact lists and export data simplifies the sharing of information across the teams. 

❌ The lack of a mobile app limits usability for users who need to prospect on the go. 

9. Anymail Finder 

Anymail Finder is an advanced email-finding tool that helps individuals and businesses discover and verify email addresses for their lead generation, outreach, and marketing campaigns. 

It focuses on accuracy, so you only pay for email with a 97% or higher deliverability rate. This protects your reputation and optimizes email campaign success. 

Features

• It verifies the deliverability of emails by checking if the email address can accept messages.
• Anymail Finder allows you to search for email addresses associated with specific domains.
• You can upload lists of names and domains to find email addresses in bulk.
• Offers an API for integrating email search and verification into custom applications or workflows.
• You get a free quota of verified email searches before committing to a paid plan.

Pricing

You can start with a 3-day trial to explore the best features. After that, choose any plan from the following: 

• Starter plan: $14 per month with 50 credits
• Standard plan: $49 per month with 1,000 credits 
• Scale plan: $149 per month with 5,000 credits 
• Ultimate plan: $299 per month with 25,000 credits 

Pros and Cons

✅ Provides accurate emails with minimal bounces reported. 

✅ Easier to locate emails, particularly C-level and marketing contacts, compared to other platforms. 

❌ The tool is less effective for email searches in niche or specific industries. 

How to Close More Leads with Warmly?

With Hunter io and its alternatives, you will often have problems like limited search functionalities, expensive email verification, and limited free usage.

But what if we tell you that there's a platform that can minimize these drawbacks to a minimum?

Warmly gives you information about all the visitors that come to your website and helps you nurture and convert them into customers.

When the data comes from your own website, the possibility of it being wrong is comparatively less.

But Warmly doesn’t just reveal anonymous website visitors. 

Our platform does much more:

• Website Intent Signals: Identify potential buyers by tracking their interactions with your website and get insights into their interest level, allowing for timely and targeted outreach.
• Coldly Contact Database: Access a wide range of accurate prospect contact details directly from the Coldly database, helping you reach out to the right people.
• Meeting Scheduling: Simplify your meeting process with automatic scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Inbound Chat: Engage website visitors in real time with intelligent chat features designed to convert inbound traffic into meaningful leads.
• AI Prospector: Automate the search for high-potential prospects using AI-driven technology, ensuring your sales team focuses on the right opportunities.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

The Bizzabo team knows all about how difficult it is to capture relevant B2B leads. In the world of B2B conferences and events, whether they’re virtual or in-person, effective lead management is critical to post-event success. 

Bizzabo’s innovative event management software, Event Experience OS, makes organizing and hosting B2B events, and capturing leads, seamless. It’s why they’re the trusted events partner for some of the world’s most recognizable B2B companies, including Amazon, Forbes, and HubSpot. 

So, when it came to capturing these high-value leads from their own website, they turned to Warmly. Our inbound lead tools allow the Bizzabo team to deanonymize website traffic and chat with visitors instantly.  

Warmly is powered by top-tier data sources like 6sense, Clearbit, and Bombora, allowing Bizzabo to identify up to 15% of contacts and 65% of companies that visit their website. Once a lead is identified, Warmly follows up with personalized messaging on-screen through our chatbot, and can even auto-add relevant leads to outreach sequences via email and LinkedIn. 

Bizzabo's partnership with Warmly means they can focus on creating high-profile, memorable B2B events, while we take care of lead capture. Want us to do the same for your company? Book a demo today to find out more about our tools.