Marketing used to be about reaching the most people.
Now, it’s about reaching the right people in the right way.
That means understanding who they are, what they care about, and how to speak to them like a human, not a broadcast.
That’s where AI comes in.
AI helps you personalize marketing better than ever by allowing you to move beyond generic campaigns and create experiences that actually feel relevant without needing a massive team or endless hours of manual work.
It can tailor your emails, ads, and website content based on real-time behavior, past actions, and intent signals.
In this guide, I’ll break down exactly how to use AI for personalized marketing at scale without sounding robotic, losing trust, or getting creepy.
You’ll learn where it works best, how to set it up the smart way, and what to avoid if you want your audience to stay engaged.
Let’s dive in!
How is AI used to personalize marketing in 2025?
Today, AI is used in marketing to personalize customer experiences by turning data into real-time insights and action.
Instead of relying on broad segments or manual guesswork, AI looks at individual behavior, such as what someone clicks, reads, searches, or buys, and uses that information to tailor messaging across every channel.
In 2025, personalization isn’t just about using someone’s first name in an email.
It’s about:
- Understanding intent.
- Knowing where someone is in the buying journey.
- Anticipating what they might need next.
- And doing it all automatically, without overwhelming your team.
That’s where AI shines.
By continuously analyzing signals from across your website, CRM, email platform, ad campaigns, and even offline interactions, AI helps you deliver more relevant experiences faster.
It’s like having a marketer who never sleeps, constantly learning and optimizing how you show up for every prospect and customer.
Sounds good? Wait until you see the actual advantages of incorporating AI in marketing personalization strategies!
What are the benefits of using AI to personalize marketing?
The benefits of using AI for marketing personalization are all about doing more of what works, just faster, smarter, and at scale.
Once you’ve got the foundations in place, AI doesn’t just help you reach people, it helps you resonate with them.
Here’s what that looks like:
- Real-time relevance - AI tracks customer signals as they happen, so your marketing responds instantly, not days or weeks later. Whether someone views a product page or clicks a pricing link, your next move is based on what’s happening now.
- Scalability without burnout - Manual personalization just doesn’t scale. AI automates the heavy lifting, so you can deliver 1:1-style experiences to thousands of leads without adding headcount or burning out your team.
- Smarter segmentation - Instead of static lists, AI continuously re-sorts your audience based on behavior, intent, and context. This means your campaigns stay fresh and relevant, even as your audience shifts.
- Higher engagement and conversions - Personalized content performs better, period. AI helps you send the right message at the right time, which keeps prospects interested and nudges them closer to action.
- Better alignment across teams - AI-powered insights don’t just help marketing. They also give sales and customer success a clearer picture of each buyer’s journey. That means more meaningful outreach and stronger handoffs.
- Continuous learning and optimization - AI gets smarter over time. As it sees what’s working (and what’s not), it adjusts automatically, helping you fine-tune campaigns without needing a full post-mortem every time.
AI vs. No AI: What’s the difference in personalized marketing?
| With AI | Without AI |
|---|
| Speed | Real-time personalization based on live signals. | Manual updates, delayed reactions. |
| Scale | Thousands of personalized experiences, automated. | Limited by team size and resources. |
| Segmentation | Dynamic, behavior-based groups that evolve constantly. | Static lists based on basic criteria. |
| Relevance | Context-aware content tailored to each touchpoint. | Generic messages that may or may not resonate. |
| Optimization | Learns and improves automatically over time. | Relies on manual testing and analysis. |
| Team alignment | Unified insights shared across marketing, sales, and success. | Siloed efforts with inconsistent context. |
8 ways that you can use AI for personalized marketing
Now that we’ve covered the benefits of using AI in marketing personalization, let’s take a closer look at what that actually looks like in practice.
Namely, AI isn’t just helping marketers work faster. It’s helping them deliver moments that feel personal, relevant, and well-timed.
Below are 8 real-world ways AI is being used to bring personalization to life across channels without increasing headcount.
1. Intelligent website chat
For years, website chat has been stuck in a loop: scripted bots asking robotic questions, offering irrelevant responses, and frustrating visitors more than helping them.
In 2025, that no longer cuts it.
AI-powered chat has evolved into something much smarter and much more human.
Today’s intelligent chat systems do more than just “answer FAQs.”
They adapt in real-time based on who’s visiting your site, where they came from, what pages they’ve viewed, and what their intent might be.
Instead of pushing everyone through the same flow, they personalize the conversation by:
- Greeting returning leads by name.
- Surfacing relevant content.
- Offering to book a demo when the timing’s right, etc.
That kind of real-time, contextual awareness is exactly what turns anonymous traffic into qualified pipeline.
Warmly’s AI Chat brings this level of intelligence to life.
It’s trained on your company’s actual messaging, so it sounds like you, not a script.
It also knows your ICPs, monitors Warm Intent Signals, and adjusts its responses accordingly.
This way, if a lead from a closed-lost deal revisits your site, it can say “Welcome back.”
And if a high-fit account shows interest in pricing, it can immediately offer to schedule a demo, with no human intervention required.
Even better? It scales with you.
One AI chat assistant can handle hundreds of visitors at once, guiding each one in a way that feels personal and thoughtful, and not generic or forced.
This isn’t just better for the visitor - it’s better for your team.
No more wasted SDR time answering routine questions or chasing unqualified leads.
With AI-powered website chat, your reps only step in when it really matters, after the AI has qualified the conversation and captured interest.
And Warmly’s AI Chat comes with an extra twist.
Your reps can tune into the conversation with high-value leads when things start getting hot, not only via text chat but via live video chat, as the platform enables seamless transition from text to video.
This way, you can ensure each lead will be engaged in the way best suited for their intent levels.
2. Dynamic offers
Most website visitors never convert, not because they’re not interested, but because the experience doesn’t speak to them.
The same pop-up, same CTA, same “Schedule a demo” button shows up for everyone, whether they’re ready to buy or just browsing.
That there is a missed opportunity.
Dynamic on-site offers change that.
Instead of showing static messages, AI analyzes who the visitor is, what pages they’ve viewed, how long they’ve stayed, and what behaviors they’ve shown.
Then it delivers a personalized offer in real-time, whether that’s a product tour, a case study, a discount, or a direct prompt to book a call.
It’s personalization at the moment that matters most.
Warmly’s dynamic on-site offers, known as Warm Offers, let you identify high-intent visitors the moment they land on your site.
It de-anonymizes traffic, matches visitors to accounts, and triggers targeted pop-ups based on company, behavior, and buying signals.
For example, a repeat visitor from a target account might see a “Ready to reconnect?” message with a one-click calendar link.
Someone scrolling your pricing page might get a limited-time incentive to book a demo.
The result? No more interruptive, one-size-fits-all CTAs. Every visitor sees a message that feels relevant, because it actually is.
Marketers can build these pop-ups in seconds with a no-code editor, easily segment audiences, and sync all activity directly with their CRM.
Performance is tracked automatically, so you’re not guessing what works - you’re doubling down on what converts.
In a world where attention spans are short and competition is high, these personalized moments can be the difference between a bounce and a booked meeting.
3. Hyper-personalized outreach orchestration
Personalized outreach used to mean hours of manual work, including digging through CRM notes, researching accounts, writing emails from scratch, and hoping for a reply.
The problem? It doesn’t scale.
And when teams try to cut corners with generic sequences, reply rates tank.
AI fixes that.
Smart outreach orchestration uses AI to automatically identify who to reach out to, when, and how based on live signals, past engagement, and account fit.
Instead of blasting the same message to everyone, AI crafts and sends tailored sequences to the right contacts at exactly the right moment.
Warmly’s Orchestrator brings this to life by monitoring buying signals across your funnel, such as site visits, ad clicks, prior engagement, etc., and triggering personalized email and LinkedIn sequences as soon as someone shows interest.
It can even identify all key stakeholders at a target account and multi-thread outreach on your team’s behalf.
This way, outreach isn’t just triggered. It's contextual.
If someone’s browsing your pricing page, they’ll get a message that reflects it.
If someone else downloaded a case study last week, their message will reference that behavior.
Better still, Warmly automatically checks if that contact is already being sequenced, avoiding embarrassing double outreach or overlap between reps.
For fast-moving teams, this is a game-changer, as SDRs don’t waste time combing through data or guessing who to prioritize.
Instead, AI handles the orchestration while your team focuses on high-value conversations and closing deals.
4. AI-powered personal assistants for marketers
Keeping up with which leads to contact next, and how, is one of the biggest challenges in modern marketing.
With so many signals flying around, it’s easy to miss the moment when someone’s actually ready to hear from you.
That’s where AI-powered personal assistants come in.
These assistants act like a second brain for your team.
They scan your CRM, intent data, and website activity to surface timely recommendations, like who to reach out to, why they’re a good fit, and even what to say.
No more guessing. No more tab-hopping.
Warmly’s AI Copilot does exactly that.
It looks at live buyer intent signals, like repeat visits, key page views, or past engagement, and tells your reps who’s heating up.
It doesn’t just flag leads, though.
It also explains why they’re showing intent and suggests messaging that feels personal, not templated.
The real value? Your team doesn’t waste time researching or making assumptions.
They focus on meaningful outreach with the leads that matter most, backed by AI insights that are actually useful.
This kind of assistance isn’t just a time-saver.
It raises the bar for how consistently your team shows up with relevant, timely messaging, and that’s what turns leads into conversations, and conversations into pipeline.
5. Context-aware ad targeting
Most B2B ad campaigns waste budget by targeting the wrong people at the wrong time.
You upload a list, define some basic segments, and hope your message lands.
But when those segments are outdated or too broad, performance drops fast.
That’s where AI-powered, context-aware targeting comes in.
Instead of relying on static audience lists, AI continuously tracks behavioral signals, such as website visits, email engagement, and page views, and builds dynamic audience segments that reflect real-time interest and intent.
It doesn’t just show who to target, but when they’re actually ready to hear from you.
Warmly enables this kind of precision by syncing warm intent signals with your ad platforms.
As soon as someone from a high-fit account starts showing interest, say, visiting your comparison page or returning after a lull, Warmly automatically updates your ad audiences to include (or exclude) them based on their behavior.
The result?
Your ads are only served to people who are actively engaging or showing real buyer intent, making your campaigns more relevant and cost-effective.
This also means you can tailor your creative more effectively by:
- Showing product-led messaging to evaluators.
- Educational content to early-stage researchers.
- Conversion offers to high-intent buyers.
It’s a smarter way to advertise, where targeting is timely, spend is efficient, and every ad feels like it showed up just when it was needed.
6. Generative ad personalization at scale
Creating ad creatives that resonate with different audiences used to take weeks and a whole design team.
Now, generative AI makes it possible to produce tailored ad variations in minutes, helping brands scale their paid efforts without sacrificing relevance or performance.
Instead of running one generic ad to a broad segment, marketers can now generate copy and visuals that align with each audience’s industry, pain points, or stage in the funnel.
The messaging speaks directly to what that group cares about on autopilot.
For example, an AI-powered ad campaign might show:
- A feature-focused message to someone in the evaluation stage.
- A brand credibility message to a cold prospect.
- A bottom-of-funnel CTA to someone who’s visited your pricing page.
Platforms like Omneky and AdCreative.ai are already enabling this at scale by using AI to test multiple ad versions across channels, analyze what works, and generate new creatives based on live performance data.
And in a crowded feed, that’s the edge that gets you noticed - and clicked.
7. Personalized content creation with AI
Content is still the backbone of most marketing strategies, but generic blog posts, ebooks, and guides don’t cut it anymore.
In 2025, the most effective content feels like it was written specifically for the person reading it.
AI is what makes that possible without burying your team in manual work.
With the right setup, AI can generate personalized content tailored to different personas, industries, or funnel stages.
That could mean:
- A landing page versioned for each vertical you sell to
- A product one-pager customized to a specific use case
- An email nurture sequence adapted to how a lead has engaged previously
And it’s not just about inserting {First Name} or {Company}.
AI understands tone, context, and goals, so the content doesn’t feel mass-produced. It feels relevant.
And that relevance drives real results.
Jon Dick, a marketing leader at HubSpot, recently shared that their team saw an 82% increase in conversion rates after implementing AI-powered email personalization using Breeze in HubSpot.
That kind of lift isn’t theoretical - it’s happening now.
Tools like Jasper, Copy.ai, and Writer help marketers automate this process, generating high-quality drafts that align with your brand voice and audience segments.
Warmly can support this personalization layer by enriching content workflows with its intent signals.
When you know a visitor is part of a late-stage opportunity, for example, your nurture email can automatically include a relevant case study or comparison page.
When an early-stage lead downloads a guide, AI can trigger a follow-up sequence built around their specific industry or persona.
This kind of adaptive content doesn’t just boost engagement - it moves people through the funnel faster, because every next touchpoint is exactly what they needed to see.
8. AI-driven audience segmentation and ICP building
Knowing your audience is one thing - understanding them is another.
Traditional segmentation often stops at job title, industry, or company size.
But in 2025, that’s just the surface.
AI helps you go deeper to define and reach the people who are actually the best fit for your product.
With AI-powered segmentation, you can analyze behavioral patterns, engagement history, deal outcomes, and even conversational data to identify what your highest-converting customers have in common.
Then, instead of manually building broad lists, you can create dynamic, evolving segments based on real-time signals and nuanced traits.
Warmly’s AI-powered ICP identification takes this even further.
It doesn’t just use firmographics - it learns from your actual customer base, analyzing closed-won deals, sales cycles, and engagement trends to surface the real attributes of your best customers.
Then, it automatically identifies new prospects who match those same characteristics, so your team can focus on leads that are actually worth the time.
From there, Warmly’s intelligent segmentation engine lets you combine this person-level data with live signals - things like website behavior, campaign engagement, or buyer intent - to build highly specific audience segments.
These can power everything from outbound sales sequences and ad campaigns to dynamic content blocks and email workflows.
The result? No more bloated lists filled with low-fit leads.
You get smaller, smarter segments that actually convert because they’re built on what’s real, and not what’s assumed.
4 best AI-powered marketing personalization tools in 2025
With so many AI marketing tools on the market, it’s easy to get overwhelmed.
But when it comes to personalized marketing, not every platform is built to go deep or scale well.
Below are four standout tools in 2025 that are leading the way in AI-driven personalization, each helping teams tailor their leads’ experiences in smarter, more impactful ways.
1. Warmly - Full-funnel AI personalization
Warmly is an AI-powered marketing platform built to help revenue teams turn anonymous website traffic into qualified pipeline.
It combines real-time intent signals, person-level data, automated engagement, and agentic AI to deliver truly personalized experiences across chat, ads, outreach, and more.
Standout features
- AI-powered ICP identification and lead segmentation - Warmly analyzes your past closed-won deals to uncover the deep traits of your best-fit customers beyond job title or industry, and uses that to find and prioritize new lookalike leads and create precise lead segments.
- Real-time website personalization - Identify who’s on your site, what they care about, and serve dynamic offers tailored to their journey with no coding required.
- Smart, brand-tuned AI chat - Train the chat assistant on your own messaging and let it engage each visitor with context-aware conversations, from answering questions to booking demos automatically.
- Signal-based outreach orchestration - Warmly monitors buying signals and triggers automated, personalized email and LinkedIn sequences to the right contacts at the right time, so reps only jump in when it matters.
- Targeted ads - Warmly monitors on-site and off-site intent signals and uses them to create hyper-targeted ad audiences, ensuring your ads will be shown to leads that are most likely to resonate with them.
- AI assistant - Warmly’s AI Copilot helps you figure out who to reach out to and when, and suggests exactly what to say based on their online behavior and past interactions, driving perfectly tailored experiences every time.
Pricing
Warmly offers a free forever plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.
If you need more, there are three tiers to choose from:
- Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
- Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Data Only, plus third and second-party signals, sales orchestration, AI Chat, and lead routing.
- Enterprise: Custom pricing, custom number of visitors, everything in Business, plus custom signals and warm calling.
2. Dynamic Yield - Omnichannel personalization
Dynamic Yield is an AI-powered personalization engine that helps brands tailor customer experiences across websites, mobile apps, email, and more.
Designed for both B2B and B2C teams, it lets marketers deliver highly relevant content, offers, and layouts in real-time, without relying on dev support.
Standout features
- Omnichannel personalization - Ensure a consistent, tailored experience across web, mobile, and email.
- Predictive targeting & testing - Automatically predict which experiences will perform best for each segment and A/B test them at scale.
- Recommendation engine - Serve product or content recommendations powered by deep learning models that adapt to each visitor’s preferences and actions.
Pricing
Dynamic Yield doesn’t publish prices for its product.
You’ll have to contact its sales for details.
3. Omneky - Generative ad creative & paid campaign optimization
Omneky is a generative AI platform designed to scale personalized advertising across channels by automatically creating, testing, and optimizing ad creatives.
It combines real-time performance data with deep learning to deliver visuals and copy that resonate with each audience segment at speed and at scale.
Standout features
- AI-generated creatives - Automatically produces tailored ad images, videos, and copy based on your audience’s demographics, behavior, and intent.
- Multichannel campaign deployment - Lets you launch and manage campaigns across Facebook, Instagram, Google, LinkedIn, and other platforms from one unified dashboard.
- Dynamic personalization at scale - Lets you personalize every element of your ads, from headlines to visuals, without manual effort, ensuring each audience sees content that actually matches their context.
Pricing
Omneky has three pricing plans:
- Creative Generation Pro: $99/mo, includes AI product image and video generation, brand voice consistency with brand LLM, AI campaign brief, AI brand rules, etc.
- Creative Generation Pro + Insights: $398/mo, includes everything in Creative Generation Pro, plus insights-powered automated ads, AI creative insights and recommendations (Meta only), insight-enhanced campaign briefs, etc.
- Enterprise: Custom pricing, includes everything in Creative Generation Pro + Insights, plus omnichannel budget recommendations, omnichannel predictive analytics, custom fine-tuning of AI models based on 1P data, etc.
The first two plans come with a 7-day free trial.
4. Webflow Optimize - Rapid A/B testing, multivariate experimentation, and AI-powered on-site personalization for Webflow-based websites
Webflow Optimize is a powerful AI-enhanced experimentation and personalization engine that helps teams rapidly test, learn, and deploy high-converting website experiences.
Built into the Webflow platform, it allows marketers to run A/B tests, create targeted experiences, and deliver personalized content without waiting on developers.
Standout features
- Personalized site experiences - Target different visitor segments with tailored content, messaging, CTAs, and offers in real-time.
- Rapid testing & experimentation - Run multivariate tests on everything from headlines to navigation flows, with instant insights into what resonates best.
- Scalable optimization - Easily manage multiple tests across your site, from small copy tweaks to major UX changes, with centralized control and AI-enhanced performance tracking.
Pricing
Webflow Optimize is available as an add-on to one of Webflow’s essential pricing plans (their cost starts at $14/mo and can go up to $39/mo).
The pricing for Optimize starts at $299/mo, but the overall cost will depend on both the Optimize features you need and the Webflow base plan you’re subscribed to.
Here's a breakdown of the 4 tools:
| Tool | Best For | Pricing |
|---|
| Warmly | Full-funnel AI personalization - chat, pop-ups, outreach, ads, content, and ICP discovery. | Free forever plan available. Paid plans start at $599/mo. Business tier starts at $19,000/year. Custom pricing for Enterprise. |
| Dynamic Yield | Omnichannel experience personalization across web, mobile, and email. | Custom pricing only. No public pricing available - contact sales for a quote. |
| Omneky | Generative ad creative, and paid campaign optimization across multiple channels. | Starts at $99/mo. Mid-tier plan at $398/mo. Enterprise plans are available with custom pricing. 7-day free trial included. |
| Webflow Optimize | Rapid A/B testing, multivariate experimentation, and AI-powered site personalization for Webflow. | Starts at $299/mo as an add-on. Requires a Webflow base plan (starting at $14/mo). |
AI x personalized marketing case study
StraightIn, a LinkedIn marketing agency, was generating strong website traffic but struggling to turn anonymous visits into qualified leads.
Traditional top-of-funnel campaigns were costly and inefficient, and they lacked visibility into which visitors were actually ready to buy.
With Warmly, that changed fast.
By using Warmly’s AI Orchestrator, hyper-targeted advertising, and real-time visitor intelligence, StraightIn was able to de-anonymize web traffic, segment visitors based on behavior and firmographics, and trigger personalized outreach across email and LinkedIn automatically.
The key to their success? Personalization at every stage:
- Visitors were identified and enriched with essential B2B and intent data.
- Each visitor was then routed into custom outreach sequences tailored to their interests, industry, and behavior.
- Those leads were then synced with appropriate LinkedIn ad campaigns, reducing wasted spend and ensuring that only warm leads saw their messaging.
In just two weeks, this AI-powered personalization strategy helped StraightIn:
- Close $10K in new revenue.
- Boost email engagement (open rate +9%, click rate +6%, positive replies +1%).
- Cut LinkedIn ad spend to just £500 while improving campaign efficiency.
Warmly didn’t just help StraightIn reach more leads.
It helped them reach the right leads with the right message at the right time.
And that’s what personalized marketing in 2025 is all about.
What have AI’s challenges been in personalizing marketing?
AI’s challenges in personalizing marketing have been less about the technology itself and more about how it’s applied.
While AI offers incredible potential, getting it right hasn’t always been easy.
Here are some of the biggest hurdles marketers have faced:
- Poor data quality - AI is only as good as the data it’s trained on. If your CRM is messy, outdated, or full of gaps, your personalization efforts can easily miss the mark or feel completely off.
- Lack of explainability - When AI makes a decision (like recommending a product or sending a message), it’s not always clear why. That makes it hard for marketers to trust the output or refine their strategy with confidence.
- Over-personalization or “creepy” messaging - There’s a fine line between helpful and invasive. Some early AI personalization attempts felt too aggressive, like calling out behaviors the customer didn’t expect anyone to notice.
- Siloed systems and disconnected channels - Many teams use separate tools for email, ads, chat, and CRM, making it difficult for AI to get a full view of the customer journey or deliver consistent experiences across channels.
- Compliance and privacy concerns - With regulations like GDPR and CCPA, marketers have to be extra careful about how they use data for personalization. AI tools must balance relevance with transparency and consent.
As AI continues to evolve, these challenges are being addressed, but success still depends on the right mix of clean data, smart implementation, and clear guardrails.
FAQ
1. How does marketing personalization work with AI?
AI analyzes data from across your website, CRM, ads, and emails to understand user behavior, preferences, and intent.
It then uses this insight to deliver tailored content, offers, and messaging - automatically and at scale - so each person gets a more relevant, timely experience than would be possible with manual efforts.
2. What are some emerging trends in AI personalization for marketers?
AI personalization in 2025 is evolving fast, with marketers:
- Embracing generative AI to create hyper-tailored content.
- Using AI agents to automate real-time interactions.
- Leveraging predictive segmentation for smarter targeting.
- Using it for faster and more relevant experimentation.
At the same time, there’s a push to make personalization more ethical, with growing emphasis on transparency and trust.
Together, these trends signal a shift from static campaigns to dynamic, AI-driven customer journeys that adapt in real time.
Next steps: Putting AI personalization into action
AI-powered personalization isn’t just a fleeting trend, as it’s becoming the standard for how modern marketing gets done.
From dynamic content and smarter outreach to truly understanding who your best-fit customers are, AI helps you deliver the kind of experiences buyers actually want: relevant, timely, and tailored to them.
But doing it right takes more than just plugging in a tool.
You need clean data, clear intent signals, and a strategy that connects your channels into one cohesive journey.
That’s exactly what Warmly was built for.
With real-time visitor intel, automated engagement across chat, ads, and outreach, and a platform that scales with your team, Warmly gives you everything you need to personalize your entire funnel without adding complexity.
Book a demo with our team to see how you can turn anonymous traffic into high-converting pipeline with AI-powered personalization that actually works.
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