In 2025, the best marketing teams aren’t just using AI chatbots. Instead, they’re building entire campaigns around them.
From qualifying leads to booking demos to answering product questions 24/7, today’s bots do way more than just chat.
But here’s the catch: not all AI chatbots are built for marketing.
Some are clunky. Others aren’t customizable. And too many leave you guessing what impact they’re actually driving.
That’s why I put together this guide to set you on the right track.
I reviewed the 10 best AI chatbots for marketing teams in 2025, shortlisting the tools that actually move the needle on pipeline, personalization, and performance.
Whether you’re B2B, B2C, or something in between, there’s a chatbot here that can work for your business.
TL;DR:
- Warmly offers the best AI chatbot for marketing with real-time, signal-based personalization, branded AI conversations trained on your messaging, frictionless human handoff, and full-funnel automation that turns website traffic into pipeline - not just replies.
- Enterprise-grade tools like Drift, Conversica, Haptik, and Gupshup are ideal for larger teams needing omnichannel outreach, ABM playbooks, or high-volume lead qualification across email, SMS, voice, and chat.
- Meanwhile, tools like ChatGPT (API), Tars, Manychat, Social Intents, and ChatSonic are great for teams who want custom-built flows, social engagement automation, Slack-based live chat, or a versatile AI assistant for internal marketing tasks.
Let’s break down what they do, what makes them different, and how to choose the right one for your team.
Factors to consider when choosing an AI chatbot for marketing
Not all chatbots are created equal, especially when it comes to driving real marketing outcomes.
Here are a few things to look for before adding an AI chatbot to your stack.
1. Marketing-specific capabilities
Generic chatbots won’t cut it.
Look for tools that offer lead capture, segmentation, A/B testing, and campaign integrations, not just canned responses.
The right AI chatbot should feel like a genuine extension of your marketing team, not just a preprogrammed machine.
2. Integration with your stack
The best chatbot is the one that plays nice with your existing tools.
Make sure it connects easily to your CRM, ad platforms, analytics, and marketing automation tools, as a disconnected bot creates more friction than value.
3. Customization and personalization
Your brand isn’t one-size-fits-all, and your bot shouldn’t be either.
Choose a chatbot that lets you customize tone, flows, and targeting based on audience segments and your brand’s unique position.
Remember - personalization at scale is what turns conversations into conversions.
4. Performance tracking
If you can’t measure it, you can’t improve it.
Prioritize chatbots with clear analytics, conversion tracking, and insights that tie conversations to pipeline.
5. AI quality and learning
Smarter bots deliver better experiences.
Go for a chatbot with natural language understanding (NLU), contextual memory, and continuous learning capabilities.
A good bot gets better over time and helps your team do the same.
What are the 10 best AI chatbots for marketing in 2025?
Here are the 10 best AI chatbots for marketing that I shortlisted out of the 30+ tools I evaluated:
| Tool | Use Case | Pricing |
|---|
| Warmly | Turning anonymous website traffic into booked meetings using signal-based AI chat. | Free forever plan; paid plans from $599/mo (Data Only) or $19,000/year (Business). |
| ChatGPT (API) | Powering fully custom chatbot experiences with GPT‑4/4o for intelligent, human-like conversations. | Pay-as-you-go via OpenAI API. GPT‑4o starts at $2.50/million input tokens and $10 output. |
| Conversica | Automating lead follow-up via email, SMS, and chat to deliver sales-ready leads. | Custom pricing. No free trial; book a demo for details. |
| Gupshup | Running multi-channel marketing bots across WhatsApp, SMS, voice, and web. | Custom pricing. Contact sales for a quote. |
| ChatSonic | AI-powered assistant for research, reporting, and content, not lead-focused chat. | Plans start at $20/mo (Basic) to $1,499+/mo (Enterprise), part of the Writesonic platform. |
| Haptik | Personalized, omnichannel bots for ecommerce, travel, and service teams. | Custom pricing. Requires contacting sales. |
| ManyChat | Automating social media engagement and lead capture on Messenger, IG, TikTok. | Free for 1,000 contacts. Paid from $15/mo (Pro) to custom pricing (Elite). |
| Social Intents | AI-powered live chat integrated with Slack and Teams for fast team responses. | Starts at $49/mo (Starter). Tiers go up to $299/mo (Agency). 14-day trial included. |
| Drift | Converting high-intent traffic with Salesloft-integrated chat and ABM playbooks. | Pricing not public. Sold separately via Salesloft. |
| Tars | Creating chatbot-powered landing pages to replace forms and boost conversions. | Free tier (50 chats/mo). Paid from $499/mo (Premium); live chat add-on is $600/yr/seat. |
1. Warmly
Best for: Turning anonymous website traffic into booked meetings with intelligent, on-brand conversations powered by real-time buying signals.
Who is it for: B2B marketing and revenue teams that need to qualify and engage high-intent prospects automatically without increasing headcount and missing opportunities.
Warmly is a signal-based AI-powered marketing platform that helps B2B teams identify, prioritize, and convert their highest-intent leads using real-time person-level data and agentic AI.
Its intelligent AI chat is one of many tools built to engage prospects the moment they show interest by booking meetings, answering questions, and driving pipeline automatically.
Let’s look at some of the features that make Warmly - and its AI Chatbot - the perfect choice for GTM teams of all shapes and sizes.
Feature #1: Branded AI chat
Most chatbots feel like you’re talking to a robot that doesn’t get your business - or your buyer.
Warmly’s AI Chat is different for several reasons.
FIrstly, it’s trained on the same messaging, positioning, and product knowledge you use to onboard your sales team, so every response sounds like it came from someone who actually works at your company.
And secondly, Warmly’s AI chat adapts to who’s on your site and why they’re there, so it can do more than just spew out generic, machine-sounding answers.
It leverages real-time Warm Signals - like job titles, company fit, referral source, visit history, and funnel stage - to tailor every interaction with surprising precision:
- A returning prospect from a closed-lost deal? The chat can recognize them instantly, welcome them back, and offer a second shot with a fresh CTA.
- A decision-maker lingering on your pricing page? It can lead with urgency, surfacing a compelling value prop or offering a time-sensitive demo.
- Even casual visitors reading a blog can be routed to the right content or invited into a soft-touch conversation, keeping them warm without being pushy.
Every response is contextual, dynamic, and goal-driven, designed to move leads forward based on what they care about right now.
This way, you get more than just smarter chat. Warmly’s chatbot is your brand, your brain, and your best SDR instincts, running 24/7.
It turns static landing pages into live sales conversations, helping you engage, qualify, and convert leads while you sleep.
Feature #2: Warm Chat
Some moments are too important to leave to automation.
That’s where Warmly’s Warm Chat steps in, bridging the gap between intelligent AI and human connection.
When a high-intent lead is actively engaging with your site, Warmly instantly notifies your team and invites you to jump into the conversation in real time.
Moreover, you’re not blindly guessing who to talk to, as Warmly has already done the signal detection for you.
You’ll know exactly who the lead is, what company they’re with, how they found you, what pages they’ve viewed, and what signals they’ve triggered - whether it’s a return visit, time on page, or prior engagement history.
No more chasing anonymous traffic or cold live chats that go nowhere, as every alert is tied to a real, high-fit person showing real intent.
And when the timing’s right, you can instantly escalate from text chat to a live video call - no scheduling, no friction, just one click.
It’s a seamless, human moment in the middle of a digital journey, and it often makes the difference between a bounced visitor and a booked opportunity.
It’s the ultimate combo of proactive AI and human touch, so you’re always ready when your best leads are.
Feature #3: Signal-aware attribution
Attribution is one of the most problematic parts of B2B marketing, and Warmly fixes it.
While most marketing tools give you siloed views where every channel takes full credit, Warmly pulls everything into one unified model.
It tracks how every lead actually moved through your funnel across ads, SEO, outbound, events, chat, and more, and maps that journey with time context and real revenue impact.
You’ll see:
- The actual pipeline is driven.
- How was it driven?
- Which exact touchpoints played a role?
As a result, there’ll be no more inflated dashboards or finger-pointing between teams.
And it doesn’t just show what converted, it also shows why.
Warmly’s signal-based attribution accounts for the nuances of real buyer behavior, like repeat visits, content engagement, and chat interactions, so you get a complete, credible picture of what’s working.
Now sales, marketing, and finance can all align on the same story with clear visibility into performance, clean data for decision-making, and insights you can confidently report to the board.
Feature #4: Agentic AI suite
Most AI tools automate one slice of your funnel, but Warmly goes further.
Its agentic AI suite includes four powerful assistants that work together to help you build pipeline across every stage, from targeting to outreach to follow-up.
Each one is built to scale human-like marketing and sales motions, without needing to hire more humans:
- AI SDR keeps leads warm with automated follow-up across email and LinkedIn. It personalizes every touchpoint based on intent, timing, and behavior, so no lead slips through the cracks.
- AI Marketing Ops takes care of audience building, segmentation, and campaign routing. It syncs your warmest leads to your CRM and ad tools, so the right messages hit the right people automatically.
- AI Demand Gen watches for real-time buying signals and uses them to trigger hyper-targeted ads, on-site offers, and follow-up workflows, so you never miss a chance to convert.
- AI Copilot is your rep’s research assistant, surfacing the best prospects, why they’re ready, and exactly what to say to start the conversation.
Together, they act like an extension of your team, handling the manual, the repetitive, and the invisible work that slows you down.
The result? More reach, faster conversions, and a marketing engine that runs 24/7.
Pricing
Warmly offers a free forever plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.
If you need more, there are three tiers to choose from:
- Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
- Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Data Only, plus third and second-party signals, sales orchestration, AI Chat, and lead routing.
- Enterprise: Custom pricing, custom number of visitors, everything in Business, plus custom signals and warm calling.
Pros & Cons
✅ Truly intelligent AI chat that feels on-brand and context-aware, as conversations are driven by real-time signals and trained on your own messaging.
✅ Combines AI automation with human connection by letting you easily loop in reps via Warm Chat or escalate to video when the moment is right.
✅ Agentic AI that works across the entire funnel, including SDR automation, audience building, ad targeting, and personalized outreach.
✅ Unified, signal-based attribution let you see exactly what influenced each deal with clean, cross-channel insights that align sales, marketing, and finance.
✅ Enterprise-ready intent data and visitor de-anonymization allow you to identify and prioritize high-fit prospects with real-time person-level signals.
✅ Free forever plan and flexible pricing tiers so you can get started easily, and then scale with features that grow as your GTM motion matures.
❌ Its most advanced features are available only on the paid plans.
2. ChatGPT (via API)
Best for: Powering custom, intelligent chatbots that deliver human-like conversations on websites, landing pages, and in-product experiences—especially when pre-built chatbot platforms are too limiting.
Who is it for: Developers, marketing ops, or product teams at B2B or B2C organizations who need a customizable, intelligent assistant and are prepared to integrate and manage it themselves.
ChatGPT isn’t a standalone chatbot.
However, it is one of the smartest conversational engines you can embed into your own widget, app, or website.
With GPT-4/4o, you get natural language understanding, context-aware replies, and the flexibility to design flows that perfectly align with your brand and goals.
Key features
- Advanced NLP engine - Powered by GPT‑4/4o, it understands intent, context, and tone, enabling human-like conversations far beyond rule-based bots.
- Fully customizable - Define prompt templates, personality, tone, and content logic to match your brand or product without compromise.
- Context retention - Maintains memory within a session, allowing follow-up questions and deeper conversational paths.
Pricing
When it comes to ChatGPT’s pricing, you need to look into OpenAI API pricing to get a good idea of how much it will cost you to integrate this conversational engine in your chatbot.
The price depends on the model you need, and you’ll be charged for both the input and the output.
Here are the prices for a few OpenAI models, so you can assess the costs:
- gpt-4.1: Input $2, Cached Input $0.50, Output $8.
- gpt-4.1-mini: Input $0.40, Cached Input $0.10, Output $1.60.
- gpt-4.5-preview: Input $75, Cached Input, $37.50, Output $150.
- gpt-4o: Input $2.50, Cached Input $1.25, Output $10.
Note: The prices listed are per 1M tokens.
Pros & Cons
✅ Human-level conversational quality with deep understanding and relevant responses and no dead-end loops.
✅ Full customization and brand alignment, as you control tone, logic, and user experience end-to-end.
❌ It’s not an out-of-the-box chatbot and requires setup and ongoing moderation, which can be a deal breaker for smaller teams with limited resources.
3. Conversica
Best for: Automating lead follow-up and qualification across email, SMS, or chat to consistently engage every prospect and deliver conversation-qualified, sales-ready leads.
Who is it for: Marketing, sales, and customer success teams at mid-market to enterprise companies drowning in leads, needing automated outreach that surfaces only high-intent prospects.
Conversica offers AI-powered Revenue Digital Assistants that send personalized, natural messages and follow-ups via email, SMS, and website chat, autonomously engaging and qualifying leads until they’re ready for human handoff.
It connects directly to your CRM/marketing systems, freeing your team to focus on closing deals rather than chasing responses.
Key features
- Contextual two‑way outreach - Automatically engages leads with personalized emails/SMS and continues until the prospect indicates interest or disinterest.
- Intent-based qualification - Actively asks about interest, collects key details, and confirms fit before alerting sales, converting predictive scores into true sales readiness.
- Omni‑channel conversation - Drives the same Virtual Assistant across email, SMS, and web chat, ensuring follow-up at every touchpoint.
Pricing
Conversica doesn’t publish its price.
There’s no free trial either, so all that’s left is to book a demo with its team and ask them all you want to know on the spot.
Pros & Cons
✅ Supports email, SMS, and chat, allowing for multichannel engagement.
✅ Smooth rep takeover via “Reply as Assistant” for complex or sensitive conversations.
❌ It’s priced at enterprise level and designed for lead-heavy programs, so it may be overkill for smaller teams or simpler needs.
4. Gupshup
Best for: Running omnichannel conversational marketing campaigns across WhatsApp, SMS, web chat, voice, and RCS from a single platform.
Who is it for: Mid-market to enterprise teams in retail, fintech, education, travel, and government looking to automate lead gen, customer engagement, and commerce on the channels their users actually use.
Gupshup is a powerful conversational AI platform that enables you to build, manage, and optimize chatbots across 30+ channels from WhatsApp and SMS to voice and web, without coding.
It combines easy-to-use bot builders, AI agents, and API integrations to power marketing and commerce flows with scale and flexibility.
Key features
- Multi-channel reach - You can deploy chatbots via WhatsApp, SMS, RCS, voice, Instagram, and web, all managed from a single platform.
- AI Agent Library - Leverage pre-built agents for lead gen, product discovery, collections, order management, and more, which are all ready to customize.
- Low-code bot builder - Design chat flows visually or generate bots automatically from website URLs and documentation.
Pricing
Gupshup is another platform that doesn’t disclose its prices.
You can contact its sales team for details.
Pros & cons
✅ Pre-built AI agents for fast time-to-value/
✅ Robust scalability, can handle billions of messages per year.
❌ Steep learning curve for beginners, as its feature-rich ecosystem requires time to learn, and documentation can be uneven.
5. ChatSonic
Best for: Automating marketing research, content creation, reporting, and more, all in one intelligent conversational interface tailored for digital marketers.
Who is it for: Marketing and growth teams looking for a no-code, AI-first assistant that can generate SEO-ready content, answer Live Chat questions, and integrate directly with tools like Ahrefs and WordPress.
ChatSonic is an all-in-one AI marketing agent built on GPT‑4, Claude, and Gemini, delivering real-time data, SEO research, brand voice consistency, and live chatbot capabilities.
It adapts to context, pulls in live web data via Google Search, and integrates with marketing platforms, so you can chat, create, and publish from a single dashboard.
You should note, however, that this chatbot is designed for internal use only - meaning it’s a conversational AI-powered marketing assistant and not a chatbot for interacting with leads.
Key features
- Real-time data access - Fetches up-to-date information directly from Google Search to power chat responses with accurate, live answer for any query you may have.
- Multi-model support - Lets you switch between GPT‑4, Claude, Gemini, and others for different quality/speed tradeoffs.
- Analyzes data and creates reports - Helps you extract valuable insights and analyze any kind of data through straightforward chat interactions.
Pricing
Chatsonic is part of the Writesonic platform, and it’s included in all 6 of its pricing plans:
- Basic: $20/month, includes one user, one project, AI article writer, 10 AI Agent generations/month, 5 articles/month, etc.
- Lite: $49/month, includes everything in Basic but with higher usage limits.
- Standard: $99/month, includes everything in Lite with higher usage limits, plus brand presence tracking, automatic fixes using AI in site audit, etc.
- Professional: $249/month, includes everything in Standard with higher usage limits, plus API access, access to ChatGPT 4, etc.
- Advanced: $499/month, includes everything in Professional with higher usage limits, plus user management, project scaling, etc.
- Enterprise: Starting from $1,499/mo, annual plan only, includes everything in Advanced with higher usage limits, plus advanced Generative Engine Optimization (GEO), SSO & enterprise-grade security, custom training, etc.
Pros & cons
✅ Combines research, writing, image creation, and publishing tools in one platform.
✅ It can also generate visuals and supports voice-to-text within conversations.
❌ It’s not a chatbot for lead-oriented interactions, but more of a conversational AI-powered marketing agent.
6. Haptik
Best for: Automating lead qualification, commerce interactions, and personalized conversational experiences across multiple messaging channels.
Who is it for: Medium to enterprise teams in retail, fintech, travel, healthcare, and other verticals seeking scalable, omnichannel conversational agents for marketing and transactional use cases.
Haptik is an enterprise-grade conversational AI platform that lets you build, deploy, and manage intelligent chatbots across web, mobile, WhatsApp, SMS, and voice, all through a no-code interface or API.
It’s designed for growth-focused teams that need bots to do more than answer FAQs, such as support lead capture, product discovery, bookings, and even commerce transactions at scale.
Key features
- Omnichannel deployment - Launch bots across WhatsApp, SMS, RCS, web chat, voice assistants, and social messaging from a unified platform.
- AI Agent Studio - Use pre-built AI agents (e.g., lead qualification, booking, commerce) or build your own with no-code flows and backend API integrations.
- Analytics & optimization - Robust dashboards track usage, conversation flows, and engagement metrics, plus RAG-powered suggestions to refine NLP and performance over time.
Pricing
Haptik doesn’t publish prices for its pre-built agents or agent builder.
You can contact its team for more information.
Pros & cons
✅ Fast time-to-value with templated agents for lead gen, bookings, and eCommerce.
✅ Easy, no-code bot building.
❌ Limited customization options.
7. Manychat
Best for: Automating social media marketing and lead generation via chat, comments, and DMs on various platforms.
Who is it for: Small-to-medium businesses, creators, agencies, and marketing teams that need a fast, user-friendly chatbot to capture leads, automate engagement, and drive sales in messaging apps.
Manychat is a no-code chatbot builder that enables marketers to design and deploy automated conversation flows, broadcast messages, and handle customer interactions across social and messaging platforms.
It supports live chat handoff, contact segmentation, and integrations with tools like Shopify, Mailchimp, and Zapier.
Key features
- Visual flow builder - Build chat sequences with a drag-and-drop interface, using triggers like comments, keywords, or broadcasts, with no tech skills required.
- Growth tools - Automate comment replies, link DMs from ads, and collect contact info with smart integrations for Messenger, Instagram, and TikTok.
- Targeted message sequences - Send targeted drip campaigns, promotional messages, or one-off broadcasts to segmented audiences.
Pricing
Manychat has a free forever plan that lets you engage up to 1000 customers via Instagram DM, TikTok, and Facebook Messenger.
If you need more features or want to contact more leads, you can upgrade to one of two paid plans:
- Pro: Starts at $15/mo for up to 2500 contacts and goes up to $8835 for 2000001+ contacts, includes everything in Free, plus WhatsApp messages, SMS & email, analytics, advanced campaigns, etc.
- Elite: Custom pricing, includes everything in Pro, plus dedicated onboarding, priority support, access to expert crafted automations, etc.
Pros & Cons
✅ Intuitive drag-and-drop builder allows non-technical users to build bots in minutes.
✅ Robust engagement tools that let you automate comment replies, capture leads from ads, and run entire campaigns effectively.
❌ Does not support embedding bots directly on websites, it’s designed for social media engagement only.
8. Social Intents
Best for: AI-powered customer interactions with seamless handoffs in Slack. Microsoft Teams, or Google Chat.
Who is it for: Small to mid‑sized B2B and service teams already using Slack or Teams who want to add proactive chat, AI answers, and lead qualification without introducing new inboxes.
Social Intents delivers both AI‑powered web chat and live chat routed into familiar tools like Slack and Teams.
You train the chatbot on your website content, react to visitor behavior with triggers, and automatically escalate to human agents, all while staying inside your team’s daily workspace.
Key features
- Embedded AI chatbot - One‑click training on URLs, PDFs, or help docs, powering common Q&A so visitors get instant, on‑brand responses.
- Live chat in Slack/Teams - Visitors chat via your website widget, and agents can reply right from Slack, Teams, Zoom, or Webex with no new tools needed.
- Seamless escalation - The bot handles routine queries, then escalates complex ones with full context into the live‑chat thread.
Pricing
Social Intents offers five paid plans:
- Starter: $49/month, includes 1 chat widget, 1 website, up to 3 agents, 200 chat conversations/month, free ChatGPT integration, and training on up to 200 URLs.
- Basic: $79/month, includes everything in Starter and adds support for 2 widgets and websites, unlimited agents, 1000 monthly chats, shortcuts, support for ChatGPT, Gemini, and Claude, and 1000 AI-trained URLs.
- Pro: $132/month, includes everything in Basic, plus 5 widgets and websites, 5000 monthly chats, automatic URL retraining, cross-team transfers, white-labeling, and 5000 trained URLs.
- Business: $265/month, designed for larger teams, includes everything in Pro, plus 10 widgets and domains, 10,000 chats/month, real-time auto-translation, and advanced white-label features.
- Agency/Reseller: $299/month, built for client work, includes 10 sub-accounts, branded portals, 10 chatbots, and the ability to bill clients directly (you can add more clients for $20/month each).
All plans are billed monthly, with discounts available for annual billing, and the first four come with a 14-day free trial.
Pros & Cons
✅ AI + human hybrid experience, where automated answers reduce workload, while live escalation ensures quality.
✅ Fast to deploy, you can set up in under 5 min with no dev support.
❌ Limited AI tuning ot training, advanced NLP customization is less accessible than specialized platforms.
9. Drift
Best for: Capturing high-intent website visitors and instantly converting them into pipeline with AI-powered chatbots, account-based playbooks, and real-time live chat routed to reps.
Who is it for: B2B revenue teams that use Salesloft and are focused on conversational marketing and ABM.
Now fully integrated into Salesloft, Drift brings enterprise-grade conversational marketing and real-time engagement designed for pipeline acceleration.
Its AI chatbots qualify visitors 24/7, de-anonymize prospects, and combine live chat with Salesloft workflows to drive revenue efficiently.
Key features
- AI-powered chatbots - Lets you engage visitors with open-text, natural conversations, answer queries, and book meetings around the clock.
- Live chat + routing - Seamlessly escalates from bot to human chat in real-time, and syncs engagements with Salesloft’s live feed and rhythm workflows.
- AI insights & analytics - Surface trends, intent signals, conversation themes, and pipeline impact to continuously refine your playbooks.
Pricing
Although Salesloft has two pricing plans, Drift is charged separately.
However, Salesloft doesn’t disclose prices for any of its products, so you’ll have to contact sales for details.
Pros & Cons
✅ Deep Salesloft integration means that conversations, intent signals, and routing connect directly into your Salesloft workflows for immediate sales action.
✅ Intuitive interface that requires no technical skill.
❌ Complex initial setup that requires configuration and admin support.
10. Tars
Best for: Replacing static landing pages with interactive chatbot funnels that boost conversion rates by 2–3x using no-code, AI-driven chat experiences.
Who is it for: Marketing teams and agencies running PPC or paid campaigns, as well as mid-market businesses looking for fast, high-impact conversational workflows without developer dependencies.
Tars is a no-code conversational AI platform that lets marketers design chatbot-powered landing pages with drag-and-drop ease.
Its conversational agents deliver smarter, interactive experiences by routing leads to the right content or workflows while integrating seamlessly with CRMs and analytics.
Key features
- No-code builder + drag-and-drop designer - Build logic-rich chatbots quickly with intuitive gambits and conditional flows, no coding output required.
- High-converting templates - Choose from over 950 industry-specific chatbot templates to jumpstart campaigns and optimize funnel performance.
- Live chat handoff - Escalate real-time conversations to human agents via live chat when needed, keeping leads engaged and connected.
Pricing
Tars has a freemium plan that includes 50 conversations per month, basic LLM models, a training limit of 5 knowledge bases and 1-month data retention.
If you need more features, there are two paid plans to choose from:
- Premium: Starting at $499/mo for up to 500 conversations/mo and goes up to $7,999/mo for up to 10,000 conversations/mo, includes 12 months of data retention, advanced LLM models, training limit of 20 knowledge bases, etc.
- Enterprise: Custom pricing, has custom volume, white-glove onboarding, unlimited knowledge bases, custom integrations, etc.
However, if you want live chat handoff, you’ll have to pay extra because this feature is available only as an add-on for Premium and Enterprise users, costing $600/yr/seat.
Pros & Cons
✅ Fast, code-free setup enables you to launch bots in under an hour with intuitive tools and proven templates.
✅ Flexible and powerful logic with detailed flows (gambits, conditional paths) that give more control than basic bots.
❌ Limited AI-based understanding, as its chatbots rely more on pre-defined flows rather than dynamic natural language understanding.
Next steps: Choosing the right AI chatbot for your marketing goals
The best AI chatbot for your team isn’t the one with the most features. It’s the one that fits your motion, speaks your brand, and helps you convert more of the right traffic, faster.
Whether you're building conversational landing pages, qualifying leads at scale, or simply making your website feel more alive, there's a tool on this list built for your goals.
And if you’re looking for a platform that goes beyond just chat, combining real-time buying signals, branded AI conversations, and full-funnel automation, Warmly is the right solution that’s built to deliver pipeline, not just replies.
Curious to see it in action?
Book a demo with Warmly to see how signal-based AI chat can turn your website into your best-performing sales rep.
Read more
- 10 Best AI Sales Chatbots In 2025 [Reviewed] - Discover the top AI sales chatbots that actually move pipeline in 2025 with real use cases, pros, and pricing breakdowns.
- How to Use An AI Chat for Lead Generation in 2025? - Learn how to turn conversations into conversions with AI chat, from setup to strategy.
- Agentic AI For Marketing: Best Use Cases & Software In 2025 - Explore how agentic AI is redefining marketing automation with smarter, goal-driven assistants.
- AI Marketing Strategy: Top Use Cases and Tools - See how today’s best teams are building full-funnel AI marketing strategies that actually deliver results.
- 8 Examples of AI Marketing Automation in 2025 - Get inspired by 8 powerful, real-world ways teams are using AI to automate campaigns, content, and conversions.
- 10 Best AI Agents for Digital Marketing in 2025 [Reviewed] - Uncover the most effective AI agents for digital marketers, reviewed, ranked, and ready to deploy.