10 Best AI Sales Tools for B2B Teams [2025]

Looking for the best AI sales tools to boost your conversion rates, close more deals, and increase your revenue?

In this article, you’ll find the list of the ten best AI sales tools for B2B teams in 2025 and beyond.

I’ll review each tool’s core features, pricing, and key strengths and shortcomings to give you all the information you need to make your choice.

To simplify things, I classified these platforms based on their primary use case, including all the ones a B2B sales team needs to tackle sales from top to bottom.

But first, let’s answer one critical question:

Why should you invest in AI sales software anyway?

Key benefits of using AI sales tools

Using AI sales tools can enhance the efficiency of your sales funnel from top to bottom.

Here are some of the essential benefits and improvements you can expect:

1. Enhanced lead scoring and qualification

One of AI’s core capabilities is analyzing data and identifying patterns.

This makes it your sales reps’ best friend when qualifying and scoring leads, as AI engines can easily recognize leads who match your ICP the best or show the highest buyer intent.

As a result, your sales reps can prioritize high-value leads from the get-go. 🚀

2. Fine-tuned personalization

AI’s data analysis capabilities combined with Machine Learning result in better personalization of all customer-facing interactions than ever before.

AI engines can quickly learn and adapt to your customer’s needs while maintaining a consistent brand voice across channels, providing each lead and customer with a unique, highly positive experience.

3. More accurate sales forecasting

AI is often used for predictive analytics because it can recognize patterns and draw conclusions based on them.

📈 As such, it can accurately predict various factors, such as market trends, and anticipate customer needs, allowing you to proactively adjust your strategy before the competition even figures out what’s up.

4. Increased productivity and efficiency across levels

AI can also automate various manual tasks, leaving your reps with more time to focus on the stuff that matters.

💡 Moreover, you can leverage some AI-powered tools as genuine sales assistants that will help improve reps’ decision-making and overall productivity.

5. Higher revenue

Finally, all these benefits combined amount to one significant advantage of implementing AI sales tools in your strategy - revenue increase.

Better sales funnel and rep efficiency, increased sales forecasting accuracy, and optimized lead qualification can only lead to more conversions and, therefore, higher revenue. 💰

And now, let’s get to our list.

What are the best AI sales tools for B2B sales teams?

1. Warmly: Signal-based sales.

2. Clay: Sales automation.

3. Klaviyo: Email outreach.

4. Happysales: Prospecting.

5. HeyGen: Personalized video outreach.

6. Gong: Sales forecasting.

7. ZoomInfo Copilot: AI sales assistant.

8. Fireflies: Conversation intelligence.

9. Sales Closer AI: Sales presentations.

10. ChatBot: Customer service.

1. Warmly

Best for: Signal-based sales.

Who is it for: B2B teams of all sizes looking to unlock their website’s full lead generation and conversion potential.

Disclaimer: Although Warmly is our tool, we aim to provide an objective and unbiased review of its capabilities and use cases.

Warmly is a signal-based revenue orchestration platform that helps B2B teams detect the hottest leads right now and engage and convert them while their interest is at its peak.

It combines the power of AI with sophisticated lead intelligence to deliver optimal results.

Feature #1: Reveals website intent

To help sales reps focus on high-value leads precisely when they’re most likely to convert Warmly identifies website visitors and proceeds to qualify them based on the data it collects.

Namely, the platform identifies both companies and individuals visiting your website, giving you a clear picture of the exact stakeholders surfing your website.

Once it identifies visitors, Warmly proceeds to enrich them with:

B2B data, including contact info, firmographic, demographic, technographic, CRM data, etc.
First-party intent data that includes the pages they visited on your website, time spent on each page, recurring visits, downloads, etc.
Third-party intent data, which includes details of their entire digital buyer journey, such as visits to competitors’ websites, job change intent, relevant web searches, etc.

This way, reps get a 360-degree view of:

Who your leads are and how to contact them.
Which of them are most likely to convert right now?
All the relevant information is necessary to tailor their outreach strategy to each identified lead.

Feature #2: Signal-based sales orchestration

Regardless of how alert your sales reps are, chances are that some high-value leads will fall through the cracks simply because no one can monitor your website all the time.

That is, no human rep can.

Warmly’s Orchestrator takes care of that by adding high-intent leads to automated outreach sequences, ensuring no opportunity is missed.

You can tailor this feature to your needs, goals, and preferences to a T by configuring all the essential settings yourself, including:

The workflow trigger, i.e., the signal that sets the Orchestrator in motion (for example, a visitor matching your ICP lands on your website, or a lead visits a high-intent page like pricing).
The companies and individuals you want targeted based on various criteria, such as industry, size, job role, etc.
The number of persons included in sequences from a single company and the frequency at which the Orchestrator runs its workflows.
The specific cadence you want them added to (sending a personalized email or a contextual LinkedIn DM or connection request).

In addition to automating outreach, Warmly has options for orchestrating lead routing.

Whenever a lead matching specific criteria (e.g., fits your ICP or shows high intent) lands on your website, your reps will be notified via Slack, allowing them to get to the lead while they’re still hot.

Moreover, you can decide which rep will be notified based on factors like prior interactions with the lead, industry, location, etc., or you can simply set up a round-robin.

Feature #3: AI Chat

AI Chat is Warmly’s AI-powered chatbot that can be trained to fit your needs and goals like a glove.

You decide on everything from its tone of voice to the kind of actions it will take, including:

Engaging website visitors by shooting contextual messages (e.g., “I see you’re eyeing our pricing. Is there any package you’d like to learn more about?”).
Answering their questions.
Booking meetings.
Offering collaterals.
Qualifying them by asking relevant questions.

Although AI Chat can handle most leads independently, your reps might want to take over when it comes to leads that show a high likelihood of buying.

Warmly lets you do that easily: your reps can continue the text chat or even hop on a live video call while your lead is still on your website.

Pricing

Warmly has a free forever plan that lets you:

Identify up to 500 people and companies visiting your website per month.
Pinpoint leads that fit your ICP.
Set up automated lead routing via Slack notifications.

To access more detailed intent data and orchestration features, you can choose from three plans:

Startup: Starting from $700/mo, includes:

3 seats.
Up to 10,000 identified website visitors.
Starts at 1,000 Orchestrator credits.
Live Chat, Video Calls & 5,000/mo AI Chat credits.
Warm Bundle Tech Partners discounts.

Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:

Everything in Startup.
10 seats (+$25/month per additional seat).
1 Free LinkedIn Sequencing Seat.
Dedicated Customer Success Manager.
Automated Bombora third-party intent signals (+$4,000 Add-On).

Enterprise: Custom pricing, includes:

Everything in Business.
20 seats (+$25/month per additional seat).
100,001+ identified visitors per month.
Starts at 50,000/mo Orchestrator credits.
Advanced Al personalization.
Custom RevOps buildouts.
Custom integrations.
Multiple domains.
Automated Bombora third-party intent signals are included in the price.

Note: All plans are billed annually.

Integrations

Currently, Warmly integrates with a wide range of platforms, including:

OpenAI.
Slack.
Apollo.
Outreach.
Demandbase.
6Sense.
Clearbit.
People Data Labs.
And more.

In addition to deep integrations with several lead intelligence and sales tools, Warmly provides a Warm Bundle—partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of the usual price.

Pros & Cons

✅ Accurate website visitor identification at both company and individual levels.

✅ Real-time monitoring of visitors’ web sessions with options to engage them via chat or video call.

✅ Enriches each identified visitor with in-depth intent data.

✅ Transparent pricing model.

✅ Robust integrations.

✅ Advanced sales automation.

❌ Annual plans only.

2. Clay

Best for: Building automated sales workflows on top of relevant data.

Who is it for: GTM and RevOps teams looking to improve the efficiency of their operations.

Clay is a data enrichment and sales automation platform powered by AI.

It leverages the data it collects to create data-driven outreach workflows, with AI making the entire process easier and more intuitive.