Zoominfo Pricing Guide for 2024: Is It Worth It?

Zoominfo’s pricing is notorious for being opaque, confusing, and expensive.

Assessing whether it’s worth the cost is no easy task.

In this guide, we’ll explain Zoominfo's pricing policy, including the factors that influence the total platform costs.

Once you have a clearer picture of its pricing, you might decide ZoomInfo isn't for you. Don’t worry—we’ve also got you covered.

We’ll offer an alternative solution that ticks all the boxes Zoominfo doesn’t, giving you another option to consider.

But first, let’s delve into the key subject - Zoominfo pricing options.

Zoominfo Pricing Plans

Marketed as a “Sales OS,” Zoominfo offers a wide range of features to meet the needs of various user types.

As a result, it offers three separate plans for Sales, Marketing, and Talent teams.

There are no fixed subscription fees for any of the plans because they depend on several factors.

According to Zoominfo’s team, the total price is influenced by:

Features and functionality you want included in the package.
Number of licenses, i.e., number of users.
Credit usage.

Other Zoominfo Pricing Factors to Consider

In addition to this basic information, there are a few more details you need to be aware of to gain a better understanding of just how expensive Zoominfo can get:

1. The credit cost varies

A credit-based pricing model is always problematic to some extent, as credits tend to be used up much faster than expected.

With Zoominfo, however, things get even more complicated.

The cost of Zoominfo credits depends on the type and depth of information a user requires. The credit price increases if you need more in-depth B2B intelligence, such as technographic, org charts, department budgets, and real-time alerts when a relevant company event happens.

Basic credits offer only demographic and firmographic details.

2. Some of Zoominfo’s most advanced features are add-ons

Although you might think that Zoominfo’s Sales and Marketing plans include all the core features you need to streamline vital sales processes, that’s not the case.

Functionalities crucial for your outreach efforts to succeed, such as tracking intent signals and sales engagement options, are only available as add-on solutions (Streaming Intent and Engage) that Zoominfo charges separately.

This means that its best features are hidden behind a high paywall.

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The pricing for add-ons is also credit-based.

3. Integrations will cost you extra

Zoominfo integrates with various CRMs, sales automation, and marketing automation tools.

However, there’s usually a base cost for installing and using these integrations, requiring a purchase of minimum bulk credits for initial use.

If your usage exceeds the credit limit, you can always buy more - resulting in extra costs.

Now that we have clarified some of Zoominfo's pricing's most confusing aspects, let’s examine the key features each of its pricing tiers includes.

4. You’re locked into yearlong contracts

ZoomInfo doesn’t do monthly contracts. To purchase the solution, their account executives will force you into an annual agreement.

It’s a worthwhile option if you’re convinced it is the right solution for you, as annual contracts are cheaper than monthly recurring ones. However, this can be an issue if you’re still on the fence and want to validate the product.

Zoominfo Sales Plan

Zoominfo Sales is designed for sales teams looking to accelerate the sales cycle.

As such, it includes:

Access to its vast B2B contact database that provides intelligence such as accurate email addresses, direct dial numbers, and mobile phone numbers.
Chorus conversational intelligence.
Website visitor tracking.
Deep company insights and basic intent data.
Sales engagement apps and integrations.

However, as explained above, if you need more granular intent data and access to Zoominfo’s native sales engagement options, the total price will be increased.

This kind of pricing policy is especially problematic for smaller-scale users with tight budgets.

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If your credit consumption exceeds the limits, you’ll have to pay extra for additional credits.

The Sales plan comes with a free trial, but we can’t say how long the trial period is, as there’s no clear information on that either.

Zoominfo Marketing Plan

Zoominfo built this plan to help marketing teams create better-targeted marketing campaigns and increase their ROI.

It provides features like:

Essential B2B contact data and company insights.
Out-of-the-box integrations with various marketing solutions (e.g., HubSpot, Marketo, etc.).
Ad Targeting perfect for account-based marketing.
Lead-capturing form optimization.
Website Chat.
Website visitor tracking.

There’s no free trial for the Marketing plan, but you can book a demo.

Zoominfo Talent Plan

In addition to its sales and marketing solutions, Zoominfo lets HR teams leverage its vast datasets.

To help recruiters be more efficient in finding the best talent, the Talent Plan includes the following features:

Accurate contact data and sophisticated filtering for advanced searches.
Integrations with engagement and similar apps.
Real-time relevant candidate alerts.
Team collaboration options.

Like Marketing, the Talent plan doesn’t have a free trial, but you can book a demo.

Is Zoominfo Expensive?

Let’s look at what we know so far about Zoominfo pricing:

It’s credit-based, which is a major issue for big-scale users who ingest larger data volumes.
Not all credits cost the same - the more in-depth intelligence you need, the more you’ll pay.
Although its website claims to include a wide range of features in each plan, once you scratch beneath the surface a bit more, you find that the most advanced ones are charged extra.
The pricing plans are annual, although depending on your package, you can negotiate other payment options and frequencies.
Its team doesn’t even publish a rough estimate of the pricing range, so we are urging you to contact them directly for a quote.

Considering all the factors, it’s fair to say that Zoominfo is definitely on the more expensive end of the scale.

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Another point worth mentioning, as it sheds a specific light on Zoominfo’s value for money, is that quite a few users complain about Zoominfo’s data, mentioning inaccuracies, missing and stale data, etc.

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How Much Does ZoomInfo Actually Cost?

According to software reseller Vendr, here is what ZoomInfo will actually cost you:

SalesOS Pricing

For companies with a headcount of 200, pricing ranges from $24,800 to $44,200
For companies with a headcount of 1,000, pricing ranges from $50,200 to $113,800
For companies with a headcount over 1,000, pricing ranges from $83,200 to $161,900

What Happens at Renewal?

Again, according to software reseller Vendr, ZoomInfo customers can get discounts at renewal 👇

"We were able to achieve an additional 6.41% discount upon renewal to help get the annual value closer to budget constraints. Insight was posted recently."
"We were able to get the annual 10% uplift removed by committing to an early renewal (signed 45 days in advance). Insight was posted recently."

A Better Option than Zoominfo?

If paying what might easily turn out to be thousands of dollars for a platform that doesn’t really deliver optimal results doesn’t sound tempting, we’ve got an alternative that might be more to your liking, as it:

Has transparent pricing with no hidden costs.
Doesn’t come with expensive add-ons.
Doesn’t charge you extra for its integrations.

This solution is Warmly - a revenue orchestration platform that lets you reveal, enrich, and convert website visitors.

In the following section, we’ll explore how Warmly achieves this.

Warmly’s Features

Warmly aims to provide a suite of tools capable of tackling complete sales funnel management.

However, three of its features make it a particularly suitable alternative to Zoominfo:

AI Prospector
Sales engagement
Lead enrichment

Let’s break them down one by one.

1. AI Prospector

The AI Prospector is the SDR that’s available 24/7, constantly on the look out for warm leads, and ready to engage them whenever.

This feature lets you add leads that fit certain criteria to automated outreach sequences, such as:

Connecting with them on LinkedIn.
Sending a personalized cold email.
Firing a chatbot message.

This lets you engage warm leads while they’re surfing your website - that is, when their interest in your product is probably the highest.

The AI Prospector is highly configurable, allowing you to specify WHO the AI Prospector should focus on, WHAT it should do, and WHEN it should do it:

By automating simple engagement actions such as this, you’ll provide SDRs with more time to do what they excel at: nurture leads and close more deals.

Try it yourself 👇or watch it in action.

2. Sales engagement (Warm Calls and Routing)

No sales platform is complete without sales engagement options.

Unlike Zoominfo, which charges extra for its Engage capability, Warmly provides sales engagement features on all its paid plans.

In addition to an AI-powered chatbot, which you can train to engage potential leads in a way that best resonates with your business goals and brand image, you have options to reach out to leads via text or video chat straight from Warmly.

If you head to the “Warm Calls” section of Warmly’s dashboard, you’ll see the people and businesses visiting your website right now.

Next to each identified visitor, you can find a detailed overview of all the data Warmly has on them, from firmographics to intent data. This enables sales reps to easily determine how well they fit into your ICP and how warm they are.

From there, reps can go for one of two options:

Send leads a chat message, specifying they’re talking to an actual person and making it personal by mentioning the page they’re currently on, their company, location, or other relevant insight Warmly revealed.
Engage them in a video call.

Live video chat was one of Warmly’s functionalities that helped Caddis Systems increase website conversions by 500% in 7 days.

In both cases, the intelligence your reps will have on every lead will help them design a more personalized, tailored approach that’s more likely to result in a conversion.

Additionally, you can set up Slack notifications to alert sales reps when:

A high-value lead lands on your website.
A lead makes a high-intent query in the chatbot (e.g., asks about pricing, a particular feature, etc.).
A lead requires to speak to an actual human.

Slack alerts can be configured to forward specific leads to the most suitable sales rep based on a range of criteria (account ownership, location, previous interactions, etc.), allowing you to handle lead routing at the same time.

3. Lead enrichment

Like Zoominfo, Warmly includes options for identifying anonymous website visitors, but there’s a significant difference between the two platforms.

Zoominfo can only reveal companies that land on your website.

Warmly, on the other hand, identifies both companies and people, often allowing you to uncover the exact stakeholders surfing your website right now.

All it takes is pasting a piece of Warmly’s code into your website, and you’ll start identifying about 15% of individuals and 65% of companies that land on your website.

You can also paste the code snippet into email outreach campaigns, which allows you to track leads coming from particular sequences and makes attribution much easier.

Behavioral Signals used this trick to detect leads coming through their email campaigns. Combining this with other Warmly’s features allowed them to source $7M in their sales pipeline.

Learn how to start tracking website visitors here.

While Warmly doesn’t have a large static B2B database like Zoominfo, it still enriches your leads with all the essential data, including:

Firmographic data (job titles, email addresses, company locations, mobile phone numbers, etc.).
Technographic data (a business’s tech stack).
CRM data (ongoing and closed deals, account owners, previous interactions with your sales reps, etc.).
SEP data (interactions with previous outreach efforts, e.g., email campaigns, ads, etc.)

However, it doesn’t stop there, as it also provides first and third-party buyer intent data:

First-party buyer intent data includes valuable insights into leads’ interactions with your website, such as:

The pages they visited.
Which pages they spent the most time on.
The content they downloaded.
Which forms they filled out, and more.

2. Third-party intent data, on the other hand, is a sort of a digital breadcrumb trail, giving insight into leads’ entire web journeys, including things like:

Recently researched web topics.
Visits to competitors’ websites.
Job posts.
Social media interactions, etc.

Quality intent data plays a key role in businesses’ sales and marketing strategies, as it can uncover hidden gems that can boost conversion rates.

Find out how intent data boosted VioletX’s growth by 400%.

Thanks to it, your sales and marketing reps can:

Easily recognize the hottest leads among website visitors and focus on them first.
Create tailored outreach approaches for each lead.
Determine when they’re most likely to convert and engage them at that exact time.
Qualify and score leads with more efficiency and precision.

Note: Warmly provides intent data in all paid tiers without additional charges.

Integrations

Warmly integrates with powerful data solutions, such as Bombora, 6Sense, Clearbit, etc., providing access to their datasets in each pricing plan.

This means you’ll get a bundle of data products for the price of one solution, which packs a wide range of features designed to accelerate your sales pipeline.

Warmly also has seamless integrations with all the popular CRM and sales solutions, allowing it to fit into various tech stacks easily.

Pricing

Warmly has a free forever plan that lets you reveal up to 500 individuals and companies visiting your website. This plan is perfect for trying out one of the platform’s essential capabilities.

If you expect higher monthly web traffic and need additional features, there are three paid tiers to choose from:

Startup: $700/mo, includes 3 users, up to 10,000 monthly visitors.
Business: From $1,440 to $1,740 per month, depending on the number of visitors you expect to have. It includes 10 seats.
Enterprise: Custom plan. Created for users with an estimated traffic of 100,000+ visitors per month who need more customization. Includes 20 seats, advanced AI personalization, custom integrations, etc.

💡 ‎ Note: All the paid plans provide access to all of Warmly’s features and include integrations with Clearbit, Bombora, and 6Sense.

Convert More Qualified Leads with Warmly

There’s no denying that Zoominfo is a powerful tool with thousands of satisfied users.

It offers a broad set of features, with an emphasis on its vast B2B database, which probably has the most complete coverage of North American businesses.

At the same time, it can’t be said that Zoominfo is an affordable solution.

Its credit-based pricing, the fact that it charges different amounts for different data types, and its non-transparent pricing structure make it a less-than-ideal option for many.

So, if you want access to in-depth intent data sourced from world-class providers, accurate website visitor identification, and lead engagement options without worrying you’ll break the bank - Warmly might be what you’re looking for.

Our clients agree:

‎Jessica Z., Verified G2 Reviewer

Its straightforward pricing leaves no room for doubt and worries while giving you all you need to enhance lead generation and increase conversion rates.

The best way to find out if Warmly is your kind of solution?

Or, if you’d prefer to see all of its features in live action first, book a personalized demo with our team.

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