Best 6Sense Alternatives & Competitors in 2024

Finding the best 6Sense alternative for your specific needs and use case can be challenging, especially with so many solutions available on the market.

To find the one that’s just right, you’d have to search the web high and low, read a bunch of user reviews, and try out at least a dozen different platforms before you strike gold.

To save you the trouble, we have already done all that, resulting in this hand-picked list of the eight best 6Sense alternatives and competitors that fit various use cases and business goals.

But first - why do users even switch from 6Sense?

Why do you need a 6Sense alternative?

In all honesty, 6Sense can be a solid solution if you want to tackle ABM and gain access to detailed intent data, thanks to a few features:

It delivers in-depth B2B intent data - 6Sense collects intent signals from multiple sources (it claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns. This data helps you better understand what your target accounts are researching, allowing you to create relevant and highly personalized campaigns.

AI-driven predictive analytics - This feature pairs nicely with 6Sense’s intent data, helping you take a more proactive approach to your audience. By analyzing intent signals, the platform predicts customers’ future behavior, enabling you to prioritize high-intent leads in advance.

However, 6Sense has quite a few significant shortcomings that can be off-putting to many, including:

#1 It’s expensive

Although 6Sense doesn’t disclose its pricing, numerous user reviews testify that it is on the more expensive end of the scale.

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Moreover, data available on Vendr also highlights a few noteworthy points:

The average contract value is $123,711.
Customers are required to enter into a 2-year agreement.

This makes 6Sense cost-prohibitive for smaller businesses, especially those uncomfortable with getting locked into a 2-year contract.

#2 Has a steep learning curve

6Sense is one of the more complex platforms to navigate because its numerous features are packed into a rather clunky interface.

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In fact, some users claim they have yet to master its capabilities after several years of use.

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#3 Can’t identify individual accounts

6Sense can only identify companies visiting your website and enrich them with intent data.

While this is very useful for ABM, marketing attribution, and gaining an overall understanding of your leads, things get tricky when dealing with large accounts with hundreds—or even thousands—of employees.

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In these cases, trying to identify the individual account visiting your website is like looking for a needle in a haystack.

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And now, what you’ve been all waiting for - our curated list of the top 10 6Sense alternatives!

What are the best 6Sense alternatives and competitors in 2024?

Warmly - Best for identifying individual and company-level website visitors and enriching them with granular intent data.
Clearbit - HubSpot native B2B data provider.
Bombora - Comprehensive intent data platform.
Zoominfo - All-in-one sales and marketing solution with a massive B2B database.
Demandbase - Account-based sales and marketing platform.
Clay - Waterfall enrichment and sales automation solution.
Terminus - ABM tool that lets you build intent-based multichannel campaigns.
LeadGenius - Delivers custom-curated B2B data for industry-specific use cases.

1. Warmly

Full disclosure: While Warmly is our product, we aim to provide an unbiased perspective on why it is the top 6Sense alternative in the market.

Warmly is a revenue orchestration platform that boosts your lead generation efforts and lets you capture more qualified demand by:

Identifying website visitors.
Revealing in-depth insights into each of them.
Enabling you to orchestrate various critical processes, from outreach to engagement.
Letting you reach out to leads while they’re still hot.

In the next section, we’ll get a closer look at some of the key features that make Warmly a strong 6Sense competitor.

1. Identifies website visitors and enriches them with B2B and intent data

Warmly, just like 6Sense, can deanonymize your website traffic.

However, while 6Sense can only identify company accounts, Warmly takes it a step further by identifying both companies and individuals visiting your website in real-time.

This means you’ll be able to pinpoint the exact stakeholder from a particular organization who’s showing interest in your product or services right now, allowing you to create highly personalized outreach strategies.

Pro tip: Add Warmly’s tracking code snippet to your emails to track leads who come through specific campaigns for more accurate attribution and better-tailored pitches.

When Warmly identifies the persons and companies visiting your website, it proceeds to enrich them with detailed B2B and intent data.

This way, you’ll know everything about your leads, including:

Contact info.
Firmographic (company insights, such as location, industry, funding rounds, employee count, etc.).
Technographic (the software an organization predominantly uses in its day-to-day work).
Their buyer intent based on:
First-party intent data (insights into their web session on your website, such as pages they visited, time spent on each, downloaded content, drop-off points, etc.).
Third-party intent data (insights into their entire digital customer journey, including recently researched topics, visits to competitors’ websites, relevant social media posts like job ads, and more).

As a result, you’ll get a complete picture of:

Who your hottest leads are right now.
Their needs, interests, and pain points, which enables you to tailor your approach accordingly.

2. Automated workflows

6Sense has certain automation options, primarily focused on CRM enrichment and automating ads.

Warmly, on the other hand, is more focused on enabling users to put a significant part of their lead generation funnel on autopilot, which is why it provides several automation features, including:

AI Chat - An AI-driven chatbot that can be trained to engage all website visitors or only high-intent ones (e.g., those visiting high-intent pages like pricing or coming through a specific email campaign) with contextual, personalized messages based on the insights Warmly reveals.

Orchestrator - Orchestrator automatically adds leads who meet specific criteria to automated LinkedIn and/or outreach campaigns. It can be customized from top to bottom, allowing you to set up everything from trigger action to the type of companies and individuals you want to target.

Lead routing - When an important or high-intent lead lands on your website or a specific landing page, asks a relevant question in the chatbot, or takes any other highly valuable action, your sales reps will be immediately notified via real-time Slack alerts, enabling them to cater to potential leads’ needs ASAP.

This way, you can adopt a “set it and forget it” approach to basic outreach and engagement, leaving your sales reps with more time to do what they do best—close more deals.

3. Live engagement

While 6Sense reveals intent and contact data, it has one significant shortcoming - it doesn’t provide any options for engaging with potential customers on the spot.

To achieve this, you must combine 6Sense with separate outreach platforms, which means more costs and a more complicated tech stack for your marketing and sales teams.

With Warmly, you can handle everything from a single point of control, as the platform includes two live engagement options, which enable sales reps to jump at every valuable opportunity the moment it arises.

These include:

Live text chat.
Live video calls.

In the first case, human reps can take over the chatbot whenever necessary—for example, when a lead explicitly asks to speak to a real human or asks a high-intent question that demands human attention.

Regarding video calls, reps can hop on a call with warm leads straight from Warmly’s dashboard.

In the “Warm Calls” section, you can monitor how leads interact with your website content in real-time.

Once you detect high-intent leads, you can contact them via text chat and progress to a video call. You can also initiate a video chat from the get-go if you assess that the time is right.

To ensure high response rates, look at our Warm Calls best practices before you begin.

This kind of live communication is bound to result in more booked qualified meetings, stronger relationships with leads, and, ultimately, more conversions.

Psst… Namecoach managed to book 26 qualified meetings in 6 months by leveraging Warmly’s live engagement features.

Integrations

Integrations might just be the best part when comparing Warmly to 6Sense.

One of the things Warmly’s customers love about the platform is that it integrates several data sources—including Bombora, Clearbit, and, you guessed it right, 6Sense—and provides access to these platforms on all its paid plans.

In addition to these, Warmly integrates with several other crucial CRM and SEP platforms, including HubSpot, Salesforce, OpenAI, People Data Labs, and more.

Pricing

Warmly offers a free forever plan that lets you reveal up to 500 people and companies visiting your website.

It’s the perfect plan for trying out one of the tool’s core features.

If you expect higher traffic volumes and need more functionality, you can upgrade to one of three paid options:

Startup: $700/mo, includes 3 users, up to 10,000 monthly visitors.
Business: From $1,440 to $1,740 per month, depending on the number of visitors you expect to have. It includes 10 seats.
Enterprise: Custom pricing. Created for users with an estimated traffic of 100,000+ visitors per month who need more customization. Includes 20 seats, advanced AI personalization, custom integrations, etc.

As mentioned above, all paid plans provide access to its deep integrations with data tools like 6Sense, Bombora, and others, in addition to all of Warmly’s features.

This way, teams of various sizes and budget capacities will all be able to make the most of what the platform has to offer.

How does Warmly compare to 6Sense?

Here’s an overview of the key differences between Warmly and 6Sense so you can get a better idea of how they stack up:

Warmly offers more versatile features than 6Sense, including more advanced automation opinions and live lead engagement.
Warmly identifies and enriches both companies and individuals, whereas 6Sense can only handle company accounts.
Warmly has a more intuitive dashboard and a minimal learning curve.
While 6Sense is expensive and keeps its exact pricing policy secret, Warmly has affordable, transparent pricing with no hidden costs.
Warmly includes all its features in every one of its pricing tiers.
Warmly has deep integrations with several data providers, including 6Sense, and provides access to them on all its plans.

The verdict is clear: Warmly is a more versatile, user-friendly, and affordable solution than 6Sense in all areas.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales automation options.

✅ Live sales engagement capabilities.

✅ Includes all features in all paid plans.

✅ Integrates with several data solutions, enabling you to get a bundle of products at the price of one.

❌ Only annual billing is available.

2. Clearbit

Best for: Real-time HubSpot data enrichment.

Clearbit is one of the more well-known sales intelligence software.

However, since HubSpot acquired it, its initial offering changed significantly, making it a viable solution primarily for HubSpot users.

Regardless of that, it still has some nifty features worth considering.

Features

Real-time data enrichment with over 100 B2B attributes aggregated from 250+ data sources, providing an in-depth view of leads’ vital data.

Dynamic form shortening automatically populates form fields with relevant data based on a lead’s name or email address.
Instant lead scoring and routing thanks to granular industry categorization, corporate hierarchies, job roles, seniority tags, etc.