Finding the best 6sense alternative for your specific needs and use case can be challenging, especially with so many solutions available on the market.
To save you the trouble, I have already done all that, resulting in this hand-picked list of the eight best 6sense competitors that fit various use cases and business goals.
But first, why do users even switch from 6sense?
Why do you need a 6sense alternative?
In all honesty, 6sense can be a solid solution if you want to tackle ABM and gain access to detailed intent data, thanks to a few features:
- It delivers in-depth B2B intent data - 6Sense collects intent signals from multiple sources (it claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns. This data helps you better understand what your target accounts are researching, allowing you to create relevant and highly personalized campaigns.
2. AI-driven predictive analytics - This feature pairs nicely with 6Sense’s intent data, helping you take a more proactive approach to your audience. By analyzing intent signals, the platform predicts customers’ future behavior, enabling you to prioritize high-intent leads in advance.
However, 6sense has quite a few significant shortcomings that can be off-putting to many, including:
#1 It’s expensive
Although 6Sense doesn’t disclose its pricing, numerous user reviews testify that it is on the more expensive end of the scale.
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Moreover, data available on Vendr also highlights a few noteworthy points:
- The average contract value is $123,711.
- Customers are required to enter into a 2-year agreement.
This makes 6Sense cost-prohibitive for smaller businesses, especially those uncomfortable with getting locked into a 2-year contract.
#2 Has a steep learning curve
6Sense is one of the more complex platforms to navigate because its numerous features are packed into a rather clunky interface.
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In fact, some users claim they have yet to master its capabilities after several years of use.
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#3 Can’t identify individual accounts
6sense can only identify companies visiting your website and enrich them with intent data.
While this is very useful for ABM, marketing attribution, and gaining an overall understanding of your leads, things get tricky when dealing with large accounts with hundreds—or even thousands—of employees.
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In these cases, trying to identify the individual account visiting your website is like looking for a needle in a haystack.
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And now, what you’ve been all waiting for - our curated list of the top 10 6Sense alternatives!
What are the best 6sense competitors in 2025?
Best 6sense competitors are Warmly, Clearbit, and Bombora. Here's a more detailed breakdown:
| Tool | Use Case | Pricing |
|---|
| Warmly | Real-time identification of both companies and individual website visitors, automated outreach, live engagement (text/video chat), sales orchestration, deep data integrations. | Starts at $10,100/year (AI Data Agent); higher tiers (Inbound/Outbound Agent) at $18,000–$24,000/year; modular options. Annual billing only |
| Clearbit (Breeze Intelligence for HubSpot) | Real-time B2B data enrichment for HubSpot users, form shortening, lead scoring, CRM enrichment, automation. | Pricing not public; based on credit packs ($30–$700/month). |
| Bombora | Extensive intent data signals (from 5,000+ B2B websites), identifies high-interest companies, can be embedded in other platforms. | Not public—request demo for pricing. Data often included as integration with other tools. |
| ZoomInfo | B2B contact and account database (over 260M professionals), intent data, automated prospecting, sales & marketing orchestration, web visitor tracking.. | Custom quote only. Estimated: $15,000–$40,000/year depending on tier and options (sales, marketing, talent). |
| Demandbase | Enterprise-grade ABM: AI-powered account targeting, intent data, personalized ad campaigns, sales analytics. | Not public—request quote. Add-ons sold separately by use case. |
| Terminus | Full-funnel ABM: multi-channel outreach (ads, email, social), real-time account insights, campaign analytics. | No public pricing—request demo. Considered premium, aimed at mid-market/enterprise. |
| Cognism | B2B sales intelligence/data enrichment: global contact data (phone/email), intent data, Chrome extension for LinkedIn, compliant for global outreach. | Pricing custom; packages for Grow and Elevate. Must request quote (note: offers free trial leads). |
| Clay | Waterfall data enrichment, AI-powered research, data-driven sales automation workflows, workflow templates. | Free plan (100 credits/month); Starter: $149–$229/mo, Explorer: $349–$699/mo, Pro: $800–$2,000/mo, Enterprise: custom. 14-day Pro trial. |
| Factors AI | AI-powered marketing attribution and analytics, multi-touch attribution, funnel analysis, LinkedIn ad analytics, visitor identification. | Free plan (up to 200 companies/mo); Basic: $549/mo, Growth: $1,299/mo, Enterprise: custom. |
| Visitor Queue | Website visitor identification and real-time personalization, auto-assignment to reps, email outreach from the platform. | 11 plans by captured companies per month: $31/mo (100 companies, annual only) up to $2,299/mo (40,000 companies). Unlimited users/sites per plan. |
1. Warmly
Full disclosure: While Warmly is our product, we aim to provide an unbiased perspective on why it is the top 6sense alternative in the market.
Warmly is a revenue orchestration platform that boosts your lead generation efforts and lets you capture more qualified demand by:
- Identifying website visitors.
- Revealing in-depth insights into each of them.
- Enabling you to orchestrate various critical processes, from outreach to engagement.
- Letting you reach out to leads while they’re still hot.
In the next section, we’ll get a closer look at some of the key features that make Warmly a strong 6Sense competitor.
1. Identifies website visitors and enriches them with B2B and intent data
Warmly, just like 6Sense, can deanonymize your website traffic.
However, while 6Sense can only identify company accounts, Warmly takes it a step further by identifying both companies and individuals visiting your website in real-time.
This means you’ll be able to pinpoint the exact stakeholder from a particular organization who’s showing interest in your product or services right now, allowing you to create highly personalized outreach strategies.
Pro tip: Add Warmly’s tracking code snippet to your emails to track leads who come through specific campaigns for more accurate attribution and better-tailored pitches.
When Warmly identifies the persons and companies visiting your website, it proceeds to enrich them with detailed B2B and intent data.
This way, you’ll know everything about your leads, including:
- Contact info.
- Firmographic (company insights, such as location, industry, funding rounds, employee count, etc.).
- Technographic (the software an organization predominantly uses in its day-to-day work).
- Their buyer intent based on:
- First-party intent data (insights into their web session on your website, such as pages they visited, time spent on each, downloaded content, drop-off points, etc.).
- Third-party intent data (insights into their entire digital customer journey, including recently researched topics, visits to competitors’ websites, relevant social media posts like job ads, and more).
As a result, you’ll get a complete picture of:
- Who your hottest leads are right now.
- Their needs, interests, and pain points, which enables you to tailor your approach accordingly.
2. Automated workflows
6Sense has certain automation options, primarily focused on CRM enrichment and automating ads.
Warmly, on the other hand, is more focused on enabling users to put a significant part of their lead generation funnel on autopilot, which is why it provides several automation features, including:
- AI Chat - An AI-driven chatbot that can be trained to engage all website visitors or only high-intent ones (e.g., those visiting high-intent pages like pricing or coming through a specific email campaign) with contextual, personalized messages based on the insights Warmly reveals.
2. Orchestrator - Orchestrator automatically adds leads who meet specific criteria to automated LinkedIn and/or outreach campaigns. It can be customized from top to bottom, allowing you to set up everything from trigger action to the type of companies and individuals you want to target.
3. Lead routing - When an important or high-intent lead lands on your website or a specific landing page, asks a relevant question in the chatbot, or takes any other highly valuable action, your sales reps will be immediately notified via real-time Slack alerts, enabling them to cater to potential leads’ needs ASAP.
This way, you can adopt a “set it and forget it” approach to basic outreach and engagement, leaving your sales reps with more time to do what they do best—close more deals.
3. Live engagement
While 6Sense reveals intent and contact data, it has one significant shortcoming - it doesn’t provide any options for engaging with potential customers on the spot.
To achieve this, you must combine 6Sense with separate outreach platforms, which means more costs and a more complicated tech stack for your marketing and sales teams.
With Warmly, you can handle everything from a single point of control, as the platform includes two live engagement options, which enable sales reps to jump at every valuable opportunity the moment it arises.
These include:
- Live text chat.
- Live video calls.
In the first case, human reps can take over the chatbot whenever necessary—for example, when a lead explicitly asks to speak to a real human or asks a high-intent question that demands human attention.
Regarding video calls, reps can hop on a call with warm leads straight from Warmly’s dashboard.
In the “Warm Calls” section, you can monitor how leads interact with your website content in real-time.
Once you detect high-intent leads, you can contact them via text chat and progress to a video call. You can also initiate a video chat from the get-go if you assess that the time is right.
To ensure high response rates, look at our Warm Calls best practices before you begin.
This kind of live communication is bound to result in more booked qualified meetings, stronger relationships with leads, and, ultimately, more conversions.
Psst… Namecoach managed to book 26 qualified meetings in 6 months by leveraging Warmly’s live engagement features.
Integrations
Integrations might just be the best part when comparing Warmly to 6Sense.
One of the things Warmly’s customers love about the platform is that it integrates several data sources—including Bombora, Clearbit, and, you guessed it right, 6Sense—and provides access to these platforms on all its paid plans.
In addition to these, Warmly integrates with several other crucial CRM and SEP platforms, including HubSpot, Salesforce, OpenAI, People Data Labs, and more.
Pricing
Warmly’s pricing is modular and component based.
You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.
There are 3 paid product plans that you can choose from:
- AI Data Agent (Starts at $10,100/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
- AI Inbound Agent (Starts at $18,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
- AI Outbound Agent (Starts at $24,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How does Warmly compare to 6Sense?
Here’s an overview of the key differences between Warmly and 6Sense so you can get a better idea of how they stack up:
- Warmly offers more versatile features than 6Sense, including more advanced automation opinions and live lead engagement.
- Warmly identifies and enriches both companies and individuals, whereas 6Sense can only handle company accounts.
- Warmly has a more intuitive dashboard and a minimal learning curve.
- While 6Sense is expensive and keeps its exact pricing policy secret, Warmly has affordable, transparent pricing with no hidden costs.
- Warmly includes all its features in every one of its pricing tiers.
- Warmly has deep integrations with several data providers, including 6Sense, and provides access to them on all its plans.
The verdict is clear: Warmly is a more versatile, user-friendly, and affordable solution than 6Sense in all areas.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Versatile sales automation options.
✅ Live sales engagement capabilities.
✅ Includes all features in all paid plans.
✅ Integrates with several data solutions, enabling you to get a bundle of products at the price of one.
❌ Only annual billing is available.
2. Clearbit
Best for: Real-time HubSpot data enrichment.
Clearbit is one of the more well-known sales intelligence software.
However, since HubSpot acquired it, its initial offering changed significantly, making it a viable solution primarily for HubSpot users.
Regardless of that, it still has some nifty features worth considering.
Features
- Real-time data enrichment with over 100 B2B attributes aggregated from 250+ data sources, providing an in-depth view of leads’ vital data.
- Dynamic form shortening automatically populates form fields with relevant data based on a lead’s name or email address.
- Instant lead scoring and routing thanks to granular industry categorization, corporate hierarchies, job roles, seniority tags, etc.
Who is it for?
Clearbit is a strong 6Sense alternative if you’re a HubSpot user looking for a real-time record enrichment platform.
Pricing
Clearbit doesn’t disclose any prices on its website.
In fact, it doesn’t even have a dedicated pricing landing page, meaning it might be best to contact HubSpot’s team directly for more details.
Pros & Cons
✅ Accurate data.
✅ User-friendly.
❌ Non-transparent pricing.
❌ Uncertain future as part of the HubSpot family.
3. Bombora
Best for: Tracking and detecting buying intent signals from various sources across the web.
Bombora collects intent data from 5,000+ B2B websites, helping you pinpoint who your leads are and clearly understand their customer journey stage.
As such, Bombora is seldom used as a separate solution but is more often embedded in other platforms - just like in Warmly’s case.
Features
- Tracks more than 5,000 premium B2B websites, 86% of which are exclusively covered by Bombora, enabling it to deliver highly accurate and detailed intent data.
- Company Surge aggregates topic-specific intent signals over time, allowing sales and marketing teams to identify which companies are currently researching relevant topics at a higher-than-normal rate, qualifying them as more likely to convert soon.
- Integrations with major platforms, such as Salesforce, HubSpot, and LinkedIn, enable running highly targeted multichannel campaigns based on intent signals and other relevant data.
Who is it for?
B2B sales and marketing teams looking for a way to detect and prioritize key accounts through tailored campaigns based on intent data.
Pricing
Bombora chose not to publish prices or details about its packages.
You can request a demo or contact its sales for more details.
Note: Integration with Bombora is included in all of Warmly’s paid plans.
Pros & Cons
✅ Tracks a wide range of intent topics and has high accuracy rates.
✅ Robust integrations with numerous sales and marketing tools.
❌ Its analytics reports leave a lot to be desired.
❌ Expensive, especially for smaller teams.
4. Zoominfo
Best for: Sales management from top to bottom.
ZoomInfo is marketed as the “sales OS” due to its wide range of features designed to help businesses manage and optimize every part of the sales funnel.
Its extensive database and various sales automation options make it a good 6Sense alternative, especially for larger businesses that need to run all sales processes on scale.
Features
- Extensive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
- Identifies companies visiting your website.
- Automated sales and marketing workflows let you put multichannel outreach on autopilot.
Who is it for?
Enterprise-grade businesses that need a comprehensive sales platform.
Pricing
ZoomInfo has separate plans for Sales, Marketing, and Talent teams.
No prices are disclosed, so you’ll have to contact its sales team for a custom quote.
The exact price will depend on:
- Features and functionality.
- Number of licenses.
- Credit usage.
- Other factors.
Pros & Cons
✅ Identifies companies visiting your website.
✅ Wide range of sales engagement options, from web chats and forms to automated outreach sequences.
✅ Strong coverage of individual stakeholder and company data for North American businesses.
❌ Expensive.
❌ Can be overwhelming, especially for smaller teams.
❌ Frequent issues with data accuracy.
5. Demandbase
Best for: Handling account-based marketing strategies.
Demandbase is an account-based marketing and sales platform that enables you to identify and reach out to high-value accounts within your target audience.
Demandbase achieves this by leveraging AI-driven predictive modeling to make the most of its rich database, and the intent signals it receives on the web.
It’s a strong 6Sense competitor if you’re looking for a platform for more accurate and precise ABM targeting.
Features
- AI-powered Qualification Score helps predict which of the accounts within your ICP list are most likely to convert right now.
- Ad targeting options enable you to display personalized ads to high-value accounts.
- AI-led contact recommendations to help you detect buying group members for each account from Demandbase’s database of 150+ million B2B contacts and 99M+ companies.
Who is it for?
Enterprises looking to identify and target specific accounts and audiences more efficiently.
Pricing
Demandbase is another solution that doesn’t disclose prices.
Contact its sales for a custom quote based on your business goals and needs.
Pros & Cons
✅ AI-powered predictive modelling lets you identify and target ideal accounts with more precision.
✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.
❌ Steep learning curve.
❌ On the higher end in terms of pricing.
6. Clay
Best for: Waterfall data enrichment and data-driven sales automation.
Clay is a waterfall data enrichment solution that collects and cross-references data from over 50 online sources, providing more accuracy in less time.
In addition to dynamic data enrichment, it lets you create various data-driven sales workflows, ranging from auto-enrichment of inbound leads to auto-messaging and more.
Features
- Provides multiple data waterfalls for looking up various data across sources, such as contact information, company news, industry, leads’ social media profiles, etc.
- Artificial Intelligence-powered web scraper Claygent that you can train to do detailed lead research anywhere on the web.
- Ready-made workflow templates to help you kick off standard marketing and sales operations.
Who is it for?
Clay is best suited for GTM leaders and Rev-Op teams that need accurate B2B contact data and other types of lead intelligence.
Pricing
Clay has a free forever plan that provides 100 monthly search credits and limited access to its essential features.
If you need more, you can choose from 4 paid plans:
- Starter: $149-$229/mo.
- Explorer: $349-$699/mo.
- Pro: $800-$2,000/mo.
- Enterprise: Custom pricing.
You can try its Pro plan for free for 14 days.
Pros & Cons
✅ Lets you build sales workflows.
✅ Dynamic data enrichment process, with data collected from dozens of sources.
✅ Seamless integrations with CRM systems and cold email tools.
❌ Complex interface.
❌ The costs can easily sneak up on you.
7. Terminus
Best for: Multichannel account-based marketing and sales.
Terminus is an ABM platform that allows you to engage target accounts across various channels, such as advertising, email, chat, and social media, while providing in-depth insights to measure campaign success.
It’s a strong 6Sense alternative for GTM teams that need a more comprehensive ABM solution that focuses on real-time engagement to boost marketing efforts across levels.
Features
- Email signature banner ads that are aligned with customer segments based on various criteria, including demographics, customer journey stage, etc.
- Real-time website personalization ensures that each lead is shown the most relevant messaging based on the insights Terminus uncovered.
- Robust, highly customizable analytics that can measure every campaign, program, and channel for accurate attribution and performance monitoring.
Who is it for?
Mid-sized to enterprise-level companies focused on ABM strategies.
Pricing
Terminus doesn’t publish prices, meaning you’ll have to book a demo with its team to get more details.
Pros & Cons
✅ Provides multichannel ABM engagement.
✅ Customizable reporting.
❌ Steep learning curve.
❌ Clunky interface.
❌ Opaque pricing, indicating it’s expensive.
8. LeadGenius
Best for: Industry-specific B2B data.
LeadGenius provides custom-curated B2B data for users dealing with highly specific industries and target audiences.
It leverages AI and human insight to deliver the most accurate and tailored data, making your sales efforts more precise and efficient.
Features
- Provides custom data unique to users’ businesses, Ideal Customer Profiles, and requirements.
- Chrome extension that enables you to pull data from anywhere on the web.
- Has a dedicated team of experts to help you define your specific ICP attributes, allowing for more targeted prospecting.
Who is it for?
Sales and marketing teams that need to find detailed data on leads from specific industries.
Pricing
LeadGenius is yet another platform that doesn’t publish prices.
It lets you start for free, but you’ll have to contact its sales team for more details.
Pros & Cons
✅ Excellent for industry-specific lead enrichment.
✅ Tracks data on 40M+ businesses and 350M+ decision-makers.
✅ Has a customizable Chrome extension that can reveal custom data based on your criteria.
❌ Non-transparent pricing.
❌ Limited features - focused on enrichment alone.
9. Factors AI
Best for: Detailed marketing attribution.
Similar to: Attribution.
Factors AI is an AI-powered marketing analytics platform that empowers businesses to enhance their sales pipelines by capturing and analyzing cross-channel intent signals.
It’s a good platform if you are looking to identify website visitors and track their engagement with your marketing efforts.
Features
- Multi-touch attribution, including LinkedIn ad campaign attribution and retargeting, content attribution, and even offline event analytics, provides users with a complete picture of their marketing campaigns’ performance and directs them toward warm leads.
- Funnel analysis that maps out the entire customer journey and lets you track how leads progress through the pipeline, identify touchpoints, and detect bottlenecks.
- The platform also provides tools for segmenting, scoring, and analyzing high-intent accounts.
- LinkedIn Adpilot: Factors AI helps sales teams improve LinkedIn targeting and messaging with refined audiences, intent-based campaigns, automated optimizations, and measuring ROI.
Pricing
Factors AI has a free forever plan that lets you identify up to 200 companies visiting your website per month.
It also provides customer journey timelines, starter GTM dashboards, up to 5 segments and 20 custom reports.
If you need access to more versatile features, there are three paid plans to choose from:
- Basic: $549/mo, which includes 5 seats, 3000 identified companies, advanced GTM dashboards, advanced website analytics, custom metrics and KPIs, and more.
- Growth: $1,299/mo, includes up to 10 seats, 8000 identified companies, LinkedIn attribution, ABM analytics, account scoring, etc.
- Enterprise: Custom pricing, up to 25 seats, custom number of identified companies, multi-touch attribution (campaigns, content, offline events & more), up to 15 alerts on Slack / MS Teams, etc.
Pros & Cons
✅ Automatic lead scoring and qualification.
✅ Good integrations when compared to alternatives.
✅ Intuitive interface, according to customers of the tool.
❌ Issues with capturing and accurately identifying website leads, which is why some people have been looking for Factors AI alternatives.
❌ Multi-touch attribution is available only on its top pricing tier.
10. Visitor Queue
Best for: Identifying website visitors and personalizing your website to them in real-time.
Similar to: Lusha, Warmly.
Visitor Queue is a website visitor identification tool that helps you tailor your website for specific leads and segments.
The tool is an interesting tool if you rely on your website design for conversions, making it ideal for teams looking to optimize their website for conversions based on visitor data.
Features
- Customizable filters that you can use to create lead segments or exclude website visitors who don’t match your ICP from showing up in your dashboard.
- Auto-Assignment: Automatically assign prospects who fall into a specific category to the sales rep in charge of managing them.
- Send emails to warm leads directly from the platform.
- Personalize your website to your prospects: Visitor Queue helps you customize your website on an individual basis for your prospects that fall within your ICP, personalizing their view of your website.
Pricing
Visitor Queue offers as many as 11 pricing plans based on the number of unique companies captured per month:
▶️ 100 companies - $31/mo for unlimited users and websites (only available as an annual contract).
▶️ 300 companies - $89/mo.
▶️ 500 companies - $109/mo.
▶️ 1,000 companies - $189/mo.
▶️ 2,000 companies - $299/mo.
▶️ 5,000 companies - $469/mo.
▶️ 10,000 companies - $749/mo.
▶️ 15,000 companies - $989/mo.
▶️ 20,000 companies - $1,249/mo.
▶️ 30,000 companies - $1,799/mo.
▶️ 40,000 companies - $2,299/mo.
Pros & Cons
✅ Unlimited users and websites on each plan.
✅ Lets you deliver personalized content for leads on your website.
✅ Generally more affordable than other alternatives on the market.
❌ Limited visitor data with only basic contact details.
❌ There are integration issues, according to G2 reviews.
Start capturing more leads today
And there you have it - an in-depth look at some of the top 6sense alternatives, each with unique strengths and features to suit a variety of sales strategies and goals.
The next step? Dive in and explore the tools that appeal to you the most to find out which is the best fit.
One thing is sure, though.
If you need a solution that can help you make the most of your website traffic, put outreach on autopilot, and identify who your hottest leads are right now, look no further than Warmly.
Sign up for Warmly’s free plan and try it on for size today - no strings attached.
Or, book a demo with our team to see it in action first.