Clearbit Pricing: Is There a Better Option in 2024?

If you’re seriously considering buying Clearbit, we bet one thing is bugging you—Clearbit’s pricing.

With so little reliable online information and all the changes this data provider has undergone since late 2023, understanding whether it offers good value for your hard-earned money can be tricky.

This guide is here to help you understand Clearbit's pricing policy, helping you answer the question: Is Clearbit worth it?

Plans are rumored to start at around $3,600 per year with limited volume and go up to $100,000+ for larger companies.

Should you decide that Clearbit is not the most affordable option after we’ve detailed its product offering, we’ll provide an alternative solution with transparent pricing and a very special trait you may care about to drive more sales.

Let’s begin by covering the changes introduced into Clearbit's pricing and features since the HubSpot acquisition.

What’s New with Clearbit Pricing?

As you probably know, Clearbit was officially acquired by HubSpot in November 2023, becoming the “HubSpot Native Data Provider.”

This resulted in a total transformation of Clearbit’s pricing plans and the discontinuation or conversion of some features into add-ons.

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Before the acquisition, Clearbit had a couple of tiers:

Enrichment Plans, which included:
Free
Growth
Business
Platform Plans, such as the Standard Bundle

Shortly after the acquisition, Clearbit created a new pricing structure called Sales Intelligence for Hubspot, including a Free, Growth, and Business plan.

However, the pricing structure has changed slightly in the meantime.

Clearbit’s Pricing Plans

Judging by the information available on Clearbit’s website and documentation, the pricing structure now looks like this:

▶️ Clearbit has no free trial.

▶️ There’s a single volume-based plan called Clearbit for Business.

▶️ Forms, Capture, and Advertising features are add-ons that incur additional costs.

▶️ There are a number of free tools with usage volume limitations.

Firstly, we’ll look at the tools you can use for free.

Does Clearbit Have Free Tools?

The several features Clearbit offers for free are a continuation of its Free Plan, which was available until last year.

They include the following:

Visitors. The Visitor dashboard reveals up to 50 companies that visit your website.
HubSpot CRM Integration. Sync companies identified in your Target Markets and Visitors directly with your HubSpot CRM.
Target Markets. With it, you can access any B2B company on the web and create a comprehensive audience of companies that might be qualified leads. The free version displays up to 100 companies.
Clearbit Connect. A free Chrome extension that finds verified emails from anywhere on the web. You get 10 free reveal credits.

Once you upgrade to its premium version, you’ll get more credits for each feature.

Clearbit for Business

Clearbit for Business is Clearbit’s only paid plan at the moment.

It’s primarily focused on data enrichment, meaning that subscribing will provide you with:

Real-time data enrichment, with data from 250+ sources condensed into 100+ people and company attributes.
Website visitor identification at a company level.
Target Markets without the 100-company cap.

The Clearbit Prospector feature, which lets you sift through its datasets to find people and companies that fit into your ICP, seems to have been discontinued.

How Much Does Clearbit Actually Cost?

When it comes to the actual price of the Clearbit for Business plan, there are no fixed subscription fees, as the cost depends on a few factors:

Number of contacts in your database.
Number of monthly credits.
Add-on capabilities.

We’ve heard from Clearbit customers and public reviews that contracts quickly reach 5 figures and can easily ramp to $80,000+ for large organizations.

White-labeling Clearbit’s API will guarantee a 5-figure annual contract.

So, to get a closer estimate of how much Clearbit would cost your organization, it’s best to contact its sales for a custom quote.

Note that the credits offered on the paid plan are notoriously easy to spend, meaning you might need to purchase more before they renew.

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Unused credits, on the other hand, cannot be rolled over to the next month.

Also, the fact that the pricing depends on your database size can be problematic for large-scale users.

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Clearbit Add-Ons

Clearbit offers several of its capabilities as add-ons, meaning you are charged extra to include them in the Clearbit for Business plan.

The three optional add-ons include Forms, Advertising, and Capture.

1 - Forms

Forms allow for form shortening and dynamic enrichment. This means that the lead-capturing form will auto-fill with Clearbit's data on a lead as soon as they enter their email, hiding all the additional fields.

2 - Capture

Capture automatically creates Salesforce records of the website visitors Clearbit identified who fit into your target Audience. This feature is designed for Salesforce users, as the regular paid plan includes automatic sync with HubSpot.

3 - Advertising

This capability allows you to be more specific about the audiences that see your LinkedIn, Facebook, and Google ads. You can show them to new companies or employees not in your records yet, display them to companies and individuals from Clearbit’s dataset that fit into your Ideal Customer Profile, or retarget specific people from your existing records.

Unfortunately, we can’t say how much Clearbit charges for its add-ons because its team again chose not to disclose actual prices.

One thing is for sure, though. Whenever a company chooses not to publish its pricing fair and square, it’s expensive, almost without exception.

Any Surprises at Renewal?

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Want to Access Clearbit without Breaking the Bank?

Let’s sum up a few key points of Clearbit pricing:

After HubSpot acquired it, Clearbit dropped to one paid plan and offered several free tools with tight limitations.
Clearbit’s pricing is primarily volume-based, depending on the size of the datasets you want to enrich and the number of credits you spend per month.
It has limited credits that get eaten up quickly since credit is consumed whenever Clearbit successfully appends data to a record and when a form is filled out/shortened.
If you need access to form optimization or have a CRM other than HubSpot, you’ll have to pay extra for additional capabilities.
Its pricing structure is opaque, leaving potential customers wondering how much it will actually cost them.

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All these factors together amount to a simple conclusion - Clearbit can get very expensive, fast.

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When weighing Clearbit’s pros and cons, you should also remember that it has fairly limited features, with the biggest emphasis on enrichment features.

What should you do if you:

Want Clearbit’s data?
Find it too expensive?
Want more than B2B enrichment data?

🎯 Enter Warmly - a revenue orchestration platform that lets you reveal, enrich, and convert website visitors.

In addition to having a wider range of features than Clearbit, Warmly has another ace up its sleeve - it includes access to Clearbit’s vast database in all its paid plans.

Let’s explore some of Warmly’s core functionalities and integrations to understand better what makes it a popular alternative to Clearbit for many sales and marketing teams.

Warmly’s Features

Although Warmly has a variety of features that can help improve B2B lead generation and sales efficiency, here we’ll look into the 3 key features that make it a unique solution:

Website Intent
AI Prospector
Sales Engagement

1. Website traffic deanonymization

Similarly to Clearbit, Warmly identifies anonymous website visitors, providing sales teams with a rich source of potential leads.

However, while Clearbit can reveal only companies that landed on your website, Warmly takes it a step further by revealing individual prospects.

All it takes is pasting Warmly’s code snippet into your website, and you’ll start uncovering about 65% of companies and 15% of individual accounts that visit your website in minutes.

Tip: You can add the snippet to emails to track leads who’ve come through specific email campaigns. As a result, you’ll improve attribution and be able to tweak and adjust email campaigns that underperform.

2. Record enrichment

Warmly integrates with most popular CRMs, allowing for easy data syncs between the platforms.

Therefore, once it identifies the individuals and companies visiting your website, Warmly proceeds to enrich your CRM records - or create new ones when new leads are revealed - with all the relevant data it has on them, such as:

Firmographic, including all relevant company details, such as phone numbers, email addresses, locations, etc.
Technographic, uncovering a business’s tech stack.
SEP data, like engagement with specific email campaigns.
CRM data, such as account ownership, deal stage, ongoing and closed deals, etc.

Most importantly, Warmly regularly updates its data, ensuring that your records stay fresh, relevant, and accurate.

3. Intent enrichment

In addition to traditional record enrichment, Warmly also delivers intent data, allowing users to get a better idea of:

Who their hottest leads are.
When’s the best time to reach out.
What sales approach is most likely to work with them.

The platform delivers two types of intent data:

First-party intent data, which are essentially leads’ interactions with your website. It includes insights such as the pages they visited, time spent on each page, downloaded whitepapers, etc.
Third-party intent data that provides a deeper understanding of a lead’s readiness to buy, It includes intel like topics they recently searched for on the web, social media posts, companies’ job posts, etc.

Gaining insights both into your leads’ website session and following the entire trail of digital breadcrumbs they left while interacting with other websites, social media, ads, etc., lets you qualify and score leads more confidently.

Embedded Data Sources

As mentioned above, Warmly’s plans include expensive data solutions that you would otherwise have to purchase separately - Clearbit included.

In addition to Clearbit, it comes bundled with Bombora, People Data Labs, 6Sense, Connect the Dots, and OpenAI and has seamless integrations with most modern sales platforms (CRMs, SEPs, etc.).

Pricing

Warmly has a free forever plan that lets you reveal up to 500 individuals and companies visiting your website. This plan is perfect for trying out one of the platform’s essential capabilities.

If you expect higher monthly web traffic and need additional features, there are three paid tiers to choose from:

Startup: $700/mo, includes 3 users, up to 10,000 monthly visitors.
Business: From $1,440 to $1,740 per month, depending on the number of visitors you expect to have. It includes 10 seats.
Enterprise: Custom plan. Created for users with an estimated traffic of 100,000+ visitors per month who need more customization. Includes 20 seats, advanced AI personalization, custom integrations, etc.

Note: All the paid plans provide access to all of Warmly’s features and include integrations with Clearbit, Bombora, and 6Sense.

Ready to Start Converting More Website Visitors?

Ultimately, there’s no simple answer to whether Clearbit is worth it.

It’s undoubtedly a powerful data enrichment solution that compiles data from hundreds of reliable web sources, providing high matching rates and quality intent data.

However, its non-transparent and credit-based pricing structure can be off-putting for many, especially since Clearbit doesn’t include that many features in its offering.

Warmly, on the other hand, offers straightforward pricing and a comprehensive suite of features.

It also includes Clearbit—as well as several other data solutions—in all of its paid plans, making it a more attractive alternative in more ways than one.

As remarked by one of our users:

Juan C., Verified G2 Reviewer

But why take just our (or Juan’s) word for it?

Or, if you’d like to see all of its functionalities in action, book a live demo with our team.

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