In this guide, I’ll go over the 9 best ways to use AI, as well as the 5 best AI tools for sales and marketing that some of the biggest brands use today.
How is AI being used in sales and marketing in 2025?
AI is used in sales and marketing to automate tasks, customise customer messaging, analyse data to better understand customers, identify valuable leads, and more.
With the help of artificial intelligence, both sales and marketing teams can benefit from the automation of tasks like research or outreach.
Also, AI can help you predict lead behavior on social media channels or what kind of content your prospects are engaging with on your website.
What are the benefits of using AI in your sales and marketing strategy?
Some of the main benefits of using AI for sales and marketing include its ability to analyze data and save time from doing manual tasks, such as researching prospects.
Here is what sales and marketing teams can achieve with AI:
- Automating labor-intensive tasks which your teams would have had to spend time doing on their own, whereas now, they can work on more critical issues.
- Saves you money instead of hiring more employees and spending time training them.
- Scalability, which can lead to reaching out to more prospects.
- Analyzing data like internal information from your CRM to predict lead behavior.
- Personalizing content or outreach by analyzing data, such as first-party data from website visitors.
- Generating content like social media posts, blog posts, and even marketing campaigns.
9 ways that AI can be used in sales and marketing in 2025
Here are the 9 best use cases of AI for sales and marketing that you can use based on what I have seen work best in the industry:
#1: Automate sending emails to high-intent visitors who visited your website
Warmly (that’s us) offers an Auto Email feature, which is a powerful tool for automated prospecting.
The AI SDR handles the whole process by sending personalized emails to prospects based on their activity and intent signals.
This tool provides your team with a scalable solution to increase their prospecting efforts. There is no need to expand your team because AI can automate hundreds of sequences daily.
By automating the initial outreach and follow-up, your sales team can focus on more critical issues at hand.
Warmly’s automated email sending function ensures continuous outreach to highly-intent prospects and contacts them.
The automation will engage with your target accounts on your sales team’s behalf.
➡️ Your sales team is also capable of customizing how they want the emails to be sent and to whom they should be sent.
#2: Automatically reach out to prospects
Your sales team can automate the outreach to your business’s warmest prospects.
Thanks to the partnership with 11x’s sales agents, Warmly developed a workflow that uses data to identify leads and prioritize them based on intent signals.
Some of these signals include:
- Interactions with chatbot: Conversations with initiated interest.
- Engagement on websites: Visits to critical pages.
- Research behavior: Downloading resources or viewing case studies.
11x’s AI SDR automatically initiates target client outreach.
This ensures timely engagement with leads who are already showing signs of interest and increases the potential for conversation.
Warmly’s sales agent has built-in quality check functions that will ensure the efficiency of every message you send and the level to which it aligns with the brand voice.
You can book a demo with Warmly’s sales team to learn more about the sales workflow that would book meetings for you using intent data.
#3: Lead prioritization
Another way to use AI in marketing and sales is to prioritize leads and score them based on their potential to become your clients.
For example, Warmly’s lead prioritization considers several points when prioritizing leads:
- How do they fit into your ICP?
- Which topics are they searching for?
- Their buying intent and what they are looking for.
- Which pages on your website do they actively look at?
Warmly will provide your sales team with information on prioritized potential clients, including their intent signals and search trends.
#4: Researching
AI can also be used for research purposes, which will help you scale account research for your sales team so they can easily send customized messages to each lead.
You can use a tool like UnifyGTM, which has an AI sales agent for scraping the potential clients’ websites and what they browse on the internet.
The tool can also pull CRM data to help you learn more about your prospects.
The way this agent works is that it triggers research when it notices that a company or individual meets the criteria that your sales team has set.
Afterward, the agent scans their website and searches the web for data from which to learn more about your prospects.
A tool like Clay is also a suitable tool to use for this kind of task.
The platform researches the potential leads and allows you to ask questions about the potential clients.
#5: Building prospect lists
Your sales team can leverage AI by asking it to build targeted prospect lists based on your ICP.
I would recommend using an AI tool for sales prospecting, like Happysales, that can build highly targeted lead lists for your specific preferences.
The tool would do so by accessing proprietary data sources with its machine learning algorithm, ensuring that the prospect at hand is a good fit for your ICP and, if they are worth further looking into.
#6: Content optimization (for SEO)
Another use case of AI in marketing and sales is its ability to recommend changes that you can make to your content to rank it better on Google.
For example, SurferSEO offers a content audit, which analyzes your website content by connecting to Google Search Console, where it can extract valuable metrics such as CTR, position, and traffic.
The tool uses AI to evaluate your content against top-ranking pages and finds opportunities for improvement.
The software will suggest the best opportunities that will positively impact your article content, such as better optimizing your content for natural language processing (NLP).
Surfer also offers an Auto-Optimize feature that can automatically optimize and update your content.
After it has initially improved your content, it will continue to monitor its performance and provide you with daily updates on it.
➡️ SurferSEO also gives you the ability to edit your work directly in the platform, accessing a range of different tools to improve your copy.
#7: Set up an AI chatbot to interact with ICP-fit prospects on your website
Warmly AI chat is a sales chatbot which engages with high-intent accounts visiting your website on behalf of your sales team.
It creates a feeling as if interacting with a real person because of its contextual awareness capabilities.
The AI chat provides prospects with personalized messages based on the pages that they’re visiting on your website.
What’s more, you can provide custom instructions for when it should interact and for what kind of accounts, such as industry size and revenue.
#8: Optimize advertising spending
You can optimize your advertising spending by using a tool like AdScale’s AI Optimizer that uses historical data, prediction models, and marketing trends.
You can define a specific advertising goal and target return on ad spend, and then AI automatically optimizes budget and bids to meet the objectives.
The tool works well with Meta and Google by using AI algorithms to predict campaign behavior and adjust budgets in real-time.
AdScale then optimizes bids based on historical performance and trends.
In the end, the platform provides you with actionable recommendations for your campaigns, such as removing certain interests to reach more potential customers.
#9: Generate landing pages
You can use AI to design and optimize landing pages using a tool like Landingi’s AI Landing Page builder.
The tool is allowing users to create professional landing pages without previous coding know-how with its no-code platform.
Landingi also provides built-in analytics and A/B testing tools, which can track visitors’ behavior and optimize the effectiveness of the campaigns.
The tool offers automated translations and can integrate with more than 170 marketing tools.
5 best AI tools for sales and marketing teams
Here are some of the best AI tools for sales and marketing on the market in 2025:
#1: Warmly
Warmly offers the best AI tool for sales and marketing teams looking to automatically engage with high-value accounts in 2025.
Our platform provides you with the most accurate, real-time, person-level de-anonymization data and signal tracking to help you identify your warmest leads and reach out to them immediately.
I believe that the actual golden opportunities lie in intent data—the ability of your systems to tell you when prospects are interested in your company and why.
Our signal-based revenue orchestration platform enables sales, marketing, and GTM teams to:
- Capture buyer interest in real-time.
- Gain quality insights into prospective customers, allowing reps to tailor their strategies accordingly.
- Engage them while they’re still hot and successfully convert them.
It’s the best option for companies looking to combine intent and action data to drive sales.
Let’s take a look at Warmly’s features that make it the best AI tool for sales and marketing teams on the market: ⤵️
Feature #1: Automate sending emails
Warmly automates email sending that improve deliverability and inbox placement.
By using this function of the platform, you can benefit from increasing open and click rates, as well as avoiding spam folders.
Warmly acts as an AI-powered sales assistant that can help you identify high-intent accounts and trigger personalized email sequences based on intent signals.
Feature #2: AI SDR Agent
Warmly can tell you which customers visit your website and deliver you a list of the most promising prospects.
The platform can also pair 11x’s AI agents to create a personalized sales assistant. This agent will improve and automate your initial conversations with prospects.
Your sales and marketing team will have the ability to send personalized emails with the help of 11x’s AI and Warmly’s data.
Feature #3: Personalized AI Chat
Warmly’s personalized chatbot will reach out to prospects whenever they have a question or simply initiate a conversation with them.
The chatbot will also scrape the website information of your account to construct personalized chat messages.
What is more, with the “Infinity Mode”, prospects can automatically book meetings.
Pricing
Warmly offers a free forever plan that allows you to identify up to 500 companies and individuals visiting your website per month.
In addition to that, you can set up ICP filters to quickly identify high-quality leads and automate basic lead routing.
There are three paid tiers to choose from to access the AI sales agent:
- Data Only: Starts at $333/mo when billed annually or $499/month when billed monthly, and includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
- Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which includes second-party signals, sales orchestration, and lead routing.
- Enterprise: Custom pricing, which lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.
#2: Breeze Intelligence
You can save time on researching prospects by using HubSpot’s Breeze Prospecting Agent, which identifies potential customers for you within your CRM based on your ideal customer persona.
The agent then researches each company to find out if they are the right kind of prospect for your preferences.
After that, the gathered information is used to write a personalized email and automatically send it to the chosen prospects.
Breeze Prospecting Agent will look for signals of intent and interest, and then personalize emails to prospects.
You can look at our in-depth Breeze Intelligence review to learn more about the tool and its features..
Pricing
Apart from paying for HubSpot’s subscription tier, you will be able to use Breeze Intelligence with a credit-based system.
➡️ The pricing of the credits will depend on your HubSpot subscription tier.
For example, if you are on the Starter plan of HubSpot, you’ll have to pay around $50/month for 100 Breeze Intelligence credits.
As for customers on the most expensive plans, they’ll be charged $30/month for 100 credits.
In the context of credits, 1 credit equals 1 enriched CRM record inside HubSpot.
#3: Bluebird
Bluebird’s AI sales agent is an AI sales prospecting tool that helps you scale your outbound efforts.
The agent’s goal is to research and engage with the best leads, allowing your sales team to focus on more critical tasks.
Bluebird’s agent analyzes 7+ million accounts to give insights about their firmographics and technographics.
The platform automates buyer circle contact data from 15+ data vendors and prioritizes accounts by combining signals from public data sources.
Pricing
Bluebird doesn’t publicly disclose its pricing plans, so you will have to contact their team to book a demo and learn more about their pricing.
#4: Clay
With the help of Clay’s AI Research Agent, you will be able to automate the process of gathering information on your prospects.
By using this AI agent, you will further eliminate manual research so your sales team can focus on more critical issues.
Clay’s Research Agent answers questions about potential clients and gathers all the necessary information about them.
What is more, the agent can enrich the company and people's data by searching for it from various sources on the Internet.
Pricing
Clay offers a forever freemium plan, which includes 100 monthly search credits and limited access to some features.
If you are looking for more advanced features, Clay offers 4 paid plans:
- Starter: Starting at $134/month when billed annually. Includes 24,000 credits per year and access to phone number enrichment.
- Explorer: Starting at $314/month when billed annually. Includes 120,000 credits per year and email sequencing integrations.
- Pro: Starting at $720/month when billed annually. Includes 600,000 credits per year and access to CRM integrations.
- Enterprise: Custom pricing for a custom number of credits per year and AI prompting support.
#5: UnifyGTM
To scale research on your business’s potential clients, your sales and marketing team can benefit from UnifyGTM’s AI Agent to scale account research and personalize messages to them.
The agent scrapes information from the Internet and helps you learn more about your prospects.
The platform gives you full visibility into the AI research by double-checking the prospect's information and real-time activation based on the buyer’s triggers.
Pricing
UnifyGTM’s pricing offers a credit-based system of pricing with 3 paid tiers for unlocking more advanced features:
- Growth: Starting at $700/month when billed annually. Includes access to 30,000 credits and 5 Unify-managed inboxes.
- Pro: Custom pricing. Includes 100,000 credits and a white glove onboarding experience.
- Enterprise: Custom pricing. Includes 200,000 credits and SSO.
Next Steps: Set Up Powerful AI Sales & Marketing Workflows Inside of Warmly
The best marketing and sales teams will be the ones who can utilize AI to save time and better engage leads with more personalized and targeted outreach.
To help sales and marketing teams prosper in the new ABM 2.0 era, Warmly offers:
- A strategic partnership with 11x that combines their AI sales agent technology with Warmly’s data-led warm lead strategy to revolutionize your entire sales motion.
- AI Chat can converse with your website’s visitors based on pre-determined criteria and either book meetings for you or route to your human sales team.
- Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
By signing up to Warmly, your sales team will also get access to:
- The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
- A wide range of accurate prospect contact details directly from the Coldly database, helping you reach out to the right people.
- Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
- A Bombora integration that helps you proactively reach out to your warm leads, track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
You can sign up for Warmly’s free plan and find out how it can fill your pipeline with qualified leads (the setup takes a few minutes), or book a live demo to see it in action first.