10 Best Social Selling Tools and Software in 2025

The way we sell has changed forever.

Buyers are spending more time doing their own research, scrolling LinkedIn, joining niche communities, and quietly comparing vendors before they ever raise a hand.

So, if you’re not showing up where those conversations happen - or worse, if you’re still relying on generic outreach alone - you’re invisible to the very people you’re trying to reach.

That’s why the best sales teams today rely more and more on social selling.

They’re building visibility and trust, sharing valuable insights, commenting on the right posts, and nurturing relationships in social media long before the first demo invite goes out.

And to do that at scale? You need the right tools in your corner.

In this guide, I’ve hand‑picked 10 of the best social selling tools and software in 2025, singling out the platforms that will actually help you spark conversations that lead to a warm pipeline.

Let’s dive in!

What factors should you consider when picking social selling tools and software?

Not every tool that promises “better engagement” or “AI‑powered outreach” will actually help your team sell socially, or fit how you work.

Choosing the right stack means looking beyond shiny features and asking: will this tool really help me show up, connect, and drive conversations that turn into pipeline?

Here are the key factors to weigh before you commit:

1. Integration with your existing stack

Your social selling platform should work seamlessly with your CRM, marketing tools, and communication channels.

Look for native integrations with systems like HubSpot, Salesforce, LinkedIn, or Slack to avoid data silos and manual workarounds.

2. Ease of use and onboarding

Even the most powerful tool is useless if your team can’t (or won’t) use it.

Choose software with an intuitive interface, simple setup, and strong training resources so reps can hit the ground running instead of fighting the learning curve.

3. AI and automation capabilities

The best tools in 2025 use AI to surface warm leads, suggest personalized comments, or schedule posts at optimal times.

Automation should save reps' time without sacrificing the authenticity that makes social selling work in the first place.

4. Analytics and performance tracking

You need clear visibility into what’s working and what’s not.

Look for tools that track engagement, conversations started, meetings booked, and pipeline influenced, so you can double down on what actually drives results.

5. Collaboration and team features

Social selling isn’t a solo sport.

Tools that allow content libraries, shared templates, engagement insights, and team‑wide visibility can help your entire sales org stay aligned and learn from top performers.

6. Scalability and pricing

Pick a solution that fits your budget today but can scale with you tomorrow.

Flexible plans, transparent pricing, and enterprise‑ready features will save you from switching tools as your team grows.

What are the best social selling tools and software in 2025?

Here are the best social selling platforms on the market after evaluating 30+ tools:

Tool	Use Case	Pricing
Warmly	Turning LinkedIn conversations and website activity into a pipeline with AI‑powered engagement, outreach, and ads.	Free plan available; Data Only from $599/mo; Business from $24,000/year; Enterprise custom.
LinkedIn Sales Navigator	Hyper‑targeted LinkedIn prospecting, lead discovery, and real‑time signals.	Core $119.99/mo; Advanced $179.99/mo; Advanced Plus custom.
Hootsuite	Cross‑platform scheduling, brand listening, and analytics for marketing teams.	Standard €149/mo per user; Advanced €399/mo per user; Enterprise Suite custom.
Brandwatch	Deep social listening, sentiment analysis, and enterprise‑grade brand intelligence.	Custom pricing for all solutions (Consumer Intelligence, Social Media Management, Influencer Marketing).
Buffer	Lightweight, intuitive scheduling and engagement for creators and SMBs.	Free plan; Essentials $6/mo per channel; Team $12/mo per channel.
Sprout Social	Unified publishing, engagement, analytics, and team collaboration.	Standard $199/seat; Professional $299/seat; Advanced $399/seat; Enterprise custom.
Vista Social	All‑in‑one management with scheduling, inbox, analytics, and AI tools.	Standard $39/mo; Professional $79/mo; Advanced $149/mo; Enterprise custom.
YouScan	Visual‑centric listening and real‑time brand insights (logos, sentiment, trends).	Starts from $299/mo (annual billing); Unlimited plans custom.
SleekFlow	Omnichannel chat automation with AI agents for conversational commerce.	Pro $199/mo; Premium $349/mo; Enterprise custom; WhatsApp add‑on $15/number.
Sendible	Scheduling and approving content across many profiles with team collaboration.	Creator $29/mo; Traction $89/mo; Scale $199/mo; Advanced $299/mo; Enterprise $750/mo.

1. Warmly

Best for: Turning social signals and website activity into a pipeline with AI‑powered engagement.

Who is it for: B2B sales and marketing teams that want to engage high‑intent buyers across LinkedIn and their website without adding extra headcount.

Warmly is an all‑in‑one social selling and GTM platform built to help you stop guessing and start engaging where it matters most.

It monitors LinkedIn conversations, website visits, and off-site intent signals, then automatically builds lead lists, orchestrates personalized outreach, and syncs everything back into your CRM.

For teams that want to catch buyers in the moment and drive pipeline faster, Warmly delivers both the insights and the automation to make it happen.

Let’s look at some of its key features.

Feature #1: Social signal monitoring

Your ICP might be active on LinkedIn every day, but that won’t do you much good without visibility into their conversations, as you’ll be left guessing which posts, threads, or comments are worth your attention.

That’s exactly where Warmly’s Social Signals feature changes the game.

Warmly continuously monitors LinkedIn for keywords, authors, and mentions that matter to your business:

Keywords: Track industry buzzwords, competitor names, or specific pain points you solve.
Authors: Follow thought leaders, competitors, or target accounts to see who’s engaging with them.
Mentions: Get alerted when someone talks about your company or category.

So, instead of having to manually comb through feeds or rely on generic alerts, Warmly does the heavy lifting for you by automatically compiling these signals into targeted lead lists.

For example:

A competitor gets hit with negative feedback? You’ll instantly see the frustrated buyers engaging in those comments, and can offer an alternative.
A thought leader posts about a problem your product solves? Warmly shows you exactly who’s liking, sharing, or commenting, giving you a ready‑made engagement list.
Someone mentions your brand? Your team gets the context in real time so you can join the conversation naturally, not weeks later.

What makes this powerful is that it doesn’t stop at listening.

From each signal, you can trigger an action automatically, such as:

Adding those warm prospects to orchestrated email or LinkedIn sequences.
Running them through signal‑based ad campaigns.
Sending the data straight to your CRM and sales tools.

That means your team isn’t just observing activity.

You’re engaging buyers at the exact moment they’re most aware of the problem you solve.

The results include:

Less guesswork: Your reps know exactly where buyers are talking about your space.
Smarter prospecting: Every outreach is backed by context, not cold lists.
Faster pipeline: Instead of waiting for inbound forms, you proactively join the right conversations.

Feature #2: Signal‑based ad targeting

Making sure your ads actually reach the people who are already showing buying signals, instead of wasting spend on cold, generic audiences, is one of social selling’s toughest challenges.

Warmly solves this with Signal‑Based Ad Targeting, a feature that turns both onsite and offsite intent data into dynamic, high‑precision ad audiences.

Here’s how it works:

Warmly continuously tracks who is engaging with your brand or category, whether that’s visitors browsing your website, ICP buyers interacting with competitor posts on LinkedIn, or leads commenting on industry topics you monitor.
Instead of leaving that intel in a dashboard, Warmly automatically builds segmented audiences from those signals.
Those segments sync in real time with your ad platforms - like LinkedIn Campaign Manager, Google Ads, Facebook, etc. - so your team can launch hyper‑relevant ads without any manual list uploads.

The result is that your ads are no longer generic, as you’re now:

Targeting real buyers who’ve already demonstrated intent instead of broad personas.
Serving creative tailored to their journey, whether that’s awareness, consideration, or decision-stage messaging.
Running campaigns that work with your outreach, not in isolation, as Warmly’s AI orchestrates workflows that can route those same leads into personalized outreach sequences or even trigger on‑site offers, depending on their engagement level.

For example, imagine seeing a spike in engagement on a competitor’s post.

With Warmly, those engaged contacts can instantly flow into a LinkedIn retargeting audience, where they see an ad that speaks directly to their pain points, while simultaneously being queued for a warm email sequence.

This kind of signal‑driven targeting doesn’t just improve ad ROI - it makes your entire GTM motion feel cohesive and timely.

So, instead of shouting into the void, every ad dollar works harder because it’s aimed at people already leaning in.

Feature #3: Automated personalized outreach

Even with the best intel in hand, turning signals into actual conversations can feel like a grind.

Your team is stuck writing one‑off messages, following up manually, and juggling multiple stakeholders, all while hoping they catch the buyer at the right moment.

Warmly’s Orchestrator changes that by acting as an always‑on AI SDR, giving you the scale of a full outbound team without adding headcount.

Here’s what it does:

Launches outreach the moment intent appears - When Warmly detects a high‑intent signal (maybe someone visiting your pricing page, engaging with a competitor’s LinkedIn post, or interacting with your ad), it can immediately trigger a tailored outreach sequence across email and LinkedIn.
Multi‑threads at the account level - Instead of relying on a single champion, Orchestrator automatically finds and sequences all key stakeholders within a target account. It connects to your existing data sources, such as Apollo, Demandbase, and ZoomInfo, or uses Warmly’s proprietary data to map out the buying committee, then personalizes messages for each contact.
Scales personalized messaging effortlessly - Every email or LinkedIn DM is tailored with context (e.g., what content they engaged with, what pain points they’ve signalled, and which stage of the journey they’re in). This means you’re not blasting cold templates; you’re sending relevant, human‑like outreach that sparks real replies.

The impact is huge:

Reps get their time back. Instead of spending hours building lists and chasing down leads, they can focus on live conversations with the hottest prospects.
Outbound volume goes up without sacrificing quality. You can orchestrate hundreds of sequences a day, all highly personalized and contextual.
Pipeline moves faster. Buyers feel like they’re engaging with a team that knows them, because your outreach is based on actual intent signals, not guesswork.

Feature #4: Capture and engage LinkedIn visitors

LinkedIn is one of the most powerful channels for driving awareness and traffic, but too often, that traffic disappears into anonymity once visitors land on your site.

Traditional forms create friction, and generic chats don’t have the context to move people forward.

Warmly fixes this with its ability to capture and engage LinkedIn visitors in real time, turning your social presence into a measurable pipeline.

Here’s how it works:

Track LinkedIn‑sourced traffic automatically - By adding a simple Warmly UTM to your LinkedIn profile or campaign links, you can instantly identify ICP traffic hitting your site. No more wondering whether those profile views or post clicks are actually attracting the right buyers, as Warmly shows you who’s coming in and how they’re engaging.
Trigger personalized chat flows - Once those visitors arrive through LinkedIn, Warmly’s intelligent inbound chat kicks in. Instead of static, one‑size‑fits‑all prompts, it tailors conversations based on what the visitor has clicked, viewed, or interacted with on LinkedIn and on your site.
Loop in your team at the right moment - As soon as a visitor takes a high‑intent action, like viewing a pricing page or spending time on a product tour, Warmly can alert reps in real-time or book meetings, ensuring no hot lead slips through the cracks.

The result:

Your LinkedIn awareness and ad campaigns don’t just drive clicks; they drive real conversations.
Your reps can engage with warm, identified leads instead of cold, faceless traffic.
Your funnel moves faster because visitors are guided straight into chat flows and meetings instead of being left to wander.

In short, Warmly helps you connect the dots between social engagement and on‑site action, so every LinkedIn effort contributes directly to your pipeline without the friction of traditional capture methods.

Check out our in-depth LinkedIn engagement playbook for a detailed step-by-step guide.

Pricing

Warmly offers a free plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

There are three paid tiers to choose from:

Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
Business: Starts at $24,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which adds third and second-party signals, sales orchestration, AI Chat, and lead routing.
Enterprise: Custom pricing, custom number of visitors, which adds custom signals and warm calling.

Pros & Cons

✅ Unmatched visibility into LinkedIn conversations and high‑intent signals.

✅ AI‑driven orchestration that automates outreach and ad targeting.

✅ Seamless CRM and GTM stack integrations.

✅ Captures and nurtures LinkedIn‑sourced traffic without extra friction.

✅ Detailed analytics dashboards let you figure out at a glance what’s working and how much it’s contributing to your overall revenue.

✅ Wide range of agentic AI features that cover your funnel from top to bottom.

❌ Its most advanced features are available only on its paid plans.

2. LinkedIn Sales Navigator

Best for: Hyper-targeted prospecting and lead discovery on LinkedIn.

Who is it for: B2B sales professionals, SDRs, and account-based marketing teams focused on uncovering and engaging decision-makers on LinkedIn.

LinkedIn Sales Navigator is LinkedIn’s premium solution for B2B prospecting, offering unlimited searches, advanced filters, real-time updates, and InMail messaging to help you find, connect with, and build meaningful relationships with high-value prospects efficiently.

It’s designed as a sonar tool: you identify ideal buyers, get alerted when they show buying signals, and reach out through InMail or warm introductions, all within LinkedIn’s professional network.