Sales intelligence tools are a valuable addition to any business’s tech stack, as they allow for:
- Better-targeted prospecting.
- More successful lead generation efforts.
- Creating personalized sales strategies.
- Improving conversion rates across levels.
However, to enjoy all the benefits of sales intelligence software, you’ll have to find one perfect for your needs, market, and goals - and we’re here to help.
We did all the tedious research for you and came up with the 16 best B2B sales intelligence platforms for modern sales teams.
Most importantly, we included a wide range of tools so you can find the best solution for your specific sales strategy.
Let’s go!
Factors to Consider when Buying a B2B Sales Intelligence Solution
A few quick tips before we get to our list ⤵️
Is the Data Accurate?
A sales intelligence platform is only as good as its data. If the data is outdated, inaccurate, or lacking, the entire platform will only succeed in creating a mess in your sales process.
Does it have the right type of data?
Some sales intelligence software provides only the most basic lead and prospect information, such as contact details. However, you'll need more granular data for more precise and efficient lead generation, including technographic, first and third-party buyer intent, etc.
Can you scale without breaking the bank?
Can the platform scale easily with your business, or will an increase in needs and data volumes break the bank?
This is one of the most crucial questions before committing to a tool, and the hidden drawbacks of tools like ZoomInfo and Demandbase.
Does it play well with your tech stack?
Ensure that your platform of choice integrates well with the rest of your tool stack, particularly emphasizing other sales solutions like CRM and SEP platforms.
And now, let’s finally look at our curated list.
What Are the Best Sales Intelligence Tools in 2024?
- Warmly - Best for identifying and converting website visitors.
- Gong - AI-powered revenue intelligence platform.
- Clari - Enterprise revenue platform that provides sales intelligence, engagement, and forecasting options.
- People.ai - AI-driven sales intelligence tool for GTM teams.
- RevenueGrid - Sales intelligence platform perfect for Salesforce users.
- Affinity - Relationship intelligence platform.
- Outreach - Sales execution platform built for sales leaders.
- Fireflies.ai - AI meeting assistant that collects vital insights from interactions with leads.
- Clay - Cross-references data across 70+ reliable data sources for optimal coverage.
- Apollo.io - All-in-one sales automation and intelligence platform.
- Lusha - B2B sales data intelligence and prospecting tool.
- Keyplay - B2B database with custom filtering and advanced lead scoring.
- Cognism - International coverage of B2B sales intelligence.
- LeadGenius - Custom-curated sales data intelligence for particular industries.
- Zoominfo - Enterprise-level sales operating system.
- Crunchbase - Massive database of private company data.
1. Warmly
Warmly is a revenue orchestration platform that lets users:
- Identify anonymous website visitors.
- Enrich them with in-depth data.
- Convert them by leveraging Warmly’s in-depth insights and sales engagement options.
Let’s take a closer look at some of its standout features:
Feature #1: Reveals leads on your website
Warmly reveals the companies and individuals that land on your website, allowing you to easily figure out who might be interested in buying right now.
Website visitor tracking is very easy to set up: Paste a snippet of Warmly’s code into your website, and you’ll start identifying anonymous website visitors in hours.
You can also track leads that come through specific outreach campaigns. Pasting the code snippet into your cold emails will do the trick, and Warmly will take care of the rest.
Knowing who’s visiting your website is just the start. Next, Warmly enriches your records with the intent data sales teams need to craft campaigns that book meetings.
Feature #2: Intent enrichment
Warmly will enrich each identified lead or account with data going beyond what most sales intelligence platforms usually offer.
In addition to firmographics, demographics, CRM, technographic data, etc., Warmly also reveals intent data, including:
First-party intent data
These are insights into visitors’ website sessions, uncovering details such as the pages they visited, the pages they spent most time on, PDFs they downloaded, forms they filled out, etc.
Third-party intent data
This type of intent data paints a much wider picture of a potential lead’s interest in your solution, as it provides insights into their overall web activity, including recently searched-for topics, social media posts, job posts, etc.
Thanks to Warmly’s deep integrations with intent data solutions such as Bombora, 6Sense, People’s Data Labs, etc., you'll have access to both intent data types.
Feature #3: Warm calls
Warmly provides several options for engaging hot leads while they’re on your website, one of which is Warm Calls.
The “Warm Calls” section of Warmly’s dashboard reveals who’s visiting your website right now, in addition to all the details and intent intelligence it has on them.
This lets SDRs assess which leads are most likely to convert right now and engage them by hopping on a video call straight from Warmly.
Moreover, you can set up Slack notifications that will alert sales reps when a high-quality lead lands on your website.
This allows reps to tune into leads’ website sessions and engage them via chat or video call when the time is right.
Pricing
Warmly has a free forever plan that lets you reveal up to 500 people and companies visiting your website, which is perfect for getting a taste of one of the platform’s essential capabilities.
If you expect higher traffic volumes and need more features, you can pick one of three plans:
- Startup: $700/mo, includes 3 users, up to 10,000 monthly visitors.
- Business: From $1,440 to $1,740 per month, depending on the number of visitors you expect to have. It includes 10 seats.
- Enterprise: Custom plan. Created for users with an estimated traffic of 100,000+ visitors per month who need more customization. Includes 20 seats, advanced AI personalization, custom integrations, etc.
Note: All paid plans provide access to all of Warmly’s features and include integrations with sales intelligence tools such as Clearbit, Bombora, and 6Sense, allowing you to get a bundle of products at the price of one.
Integrations
As mentioned above, Warmly’s plans include expensive data solutions that you would otherwise have to purchase separately.
It comes bundled with Clearbit, Bombora, People Data Labs, 6Sense, and OpenAI and integrates with most modern sales platforms (CRMs, SEPs, etc.).
Pros & Cons
✅ Identifies both companies and individuals visiting your website.
✅ Enriches each revealed visitor with granular first and third-party intent data.
✅ Includes access to comprehensive data solutions on all its paid plans.
✅ Sales engagement features.
✅ Job Change Tracking and Warm Intro functionalities for further advancing lead generation and outreach efforts.
❌ Annual plans only.
2. Gong
Gong is a revenue intelligence platform that harnesses the power of AI to analyze all interactions your team has had with prospective customers, translating them into actionable insights.
Features
- Gong’s AI model processes the entire context of all correspondence with your leads, highlighting key topics, top questions, and overall relationship dynamics.
- Tracks over 300 unique signals to predict the outcome of any deal, allowing reps to prioritize winning deals.
- Detailed analytics reports that track KPIs and can be integrated with CRMs or other business intelligence tools.
Pricing
Gong doesn’t have fixed subscription fees.
Instead, it has potential users fill out a simple questionnaire and specify their team size and requirements to get a custom quote.
The pricing depends on the number and type of licenses you need.
Pros & Cons
✅ Easy to use.
✅ Its AI model provides concise and actionable insights that boost sales reps’ efficiency.
✅ Can be used for coaching new reps.
❌ Non-transparent pricing.
❌ Limited features compared to some other sales intelligence software on the list.
3. Clari
This sales intelligence platform offers a suite of 6 key products that can be used individually or combined to cover various parts of the sales pipeline.
Note that each product is charged separately.
Features
- Allows for setting up multi-step automated sales engagement cadences across LinkedIn, email, SMS, etc.
- Lets you create collaborative workspaces enriched with intent signals for sales and revenue teams for a joined overview and control over key deals and accounts.
- Forecast feature gathers crucial data across several points of truth, allowing you to predict revenue and equip reps with actionable insights.
Pricing
Clari is another sales intelligence tool that doesn’t disclose its prices.
It has separate plans for each of its 6 core packages:
- Inspect - For managing deals, accounts, teams, etc.
- Groove - Sales engagement.
- Align - Accelerates the sales cycle by creating collaborative workspaces.
- Copilot - Conversational intelligence.
- Forecast - Predicts revenue and deal success.
- Capture - Auto sync of all relevant data with your CRMs.
Pros & Cons
✅ High accuracy of its forecasting capabilities.
✅ Wide range of features for sales and RevOps teams.
❌ Each of its 6 products is charged individually.
❌ Limited intent signals.
4. People.ai
People.ai is another sales intelligence platform that harnesses the power of AI to collect and analyze all customer-facing activities and match them to appropriate contacts, accounts, and opportunities in your CRM.
Features
- GenAI-powered interface that you can instruct in natural language to give you quick account summaries, ask for specific details on a deal, or have it highlight deals that are at risk.
- Captures all the contacts your GTM team engages and constantly enriches your CRM with new data.
- Automatically creates detailed org charts to help you track how deals advance, identify hidden opportunities, and monitor the overall relationship with specific deals.
Pricing
Unfortunately, People.ai doesn’t publish any pricing details.
There’s no free trial either, so you can only book a demo or contact its sales for a custom quote.
Pros & Cons
✅ Its AI-powered insights provide visibility into vital parts of your pipeline.
✅ User-friendly interface.
❌ Opaque pricing structure.
❌ Issues with data syncing and accuracy.
5. Revenue Grid
Revenue Grid deeply integrates with Salesforce, allowing seamless data syncing and enrichment.
This makes it a perfect sales intelligence tool for sales and marketing teams that use this CRM.
Features
- Automatically captures all sales activity and data and adds them to Salesforce.
- Inbox sidebar lets you manage Salesforce from your inbox (e.g., create and edit records, use Salesforce email templates, etc.).
- Revenue Signals alert reps when an important change happens in an account or suggests which action to take next.
Pricing
Revenue Grid has one essential plan, Activity Capture 360, which includes its core features, such as CRM syncs, meeting scheduler, etc.
It has two more modules you can subscribe to at an extra cost for additional features:
- Sales Engagement
- Revenue Forecasting
Revenue Grid doesn’t publish prices for any of its plans.
Pros & Cons
✅ Seamless integration with Salesforce that allows you to sync your emails and calendar with the CRM as well.
✅ Intuitive interface.
❌ Individual lead analytics can be off.
❌ Sometimes links data with incorrect fields or accounts.
6. Affinity
Affinity is a relationship intelligence solution built for users who rely on building and maintaining rapport with potential customers to find, nurture, and close more deals.
As such, it’s primarily used by sales professionals, financial services providers, real estate businesses, etc.
Features
- Tracks and automatically records all sales activity any team member has taken in your CRM.
- Provides detailed analytics reports of deal flows, allowing you to understand where deals are coming from, how they’re advancing, who on the team is having the biggest impact, etc.
- Sheds light on connections you and your team members have with key stakeholders in high-value accounts, uncovering the potentially best path to successfully closing deals.
Pricing
Affinity has 4 plans to choose from:
Essential: $2,000/user/year for contact creation and enrichment, activity capture, and dealflow management.
Scale: $2,300/user/year for everything in Essentials plus analytics, mobile app, and more volume.
Advanced: $2,700/user/year for everything in Scale plus AI, scaled activity tracking, and deeper enrichment.
Essential: Contact Sales for everything in Advanced plus SSO, permissions, data exports, and API access.
Pros & Cons
✅ Reveals potentially relevant relationships between your organization and valuable leads that can help you close more deals.
✅ Relieves your sales teams of tedious manual work by automatically populating CRM records.
❌ Has a learning curve.
❌ Issues with managing larger data sets.
7. Outreach
Outreach provides valuable sales insights for both sales reps and sales leaders.
SDRs can use the intel to close more deals, while GTM team leaders are enabled to monitor the entire pipeline.
Features
- An easy-to-navigate dashboard that tracks sales teams’ performance across the pipeline.
- Conversational intelligence that attends and records live meetings, captures real-time transcription and delivers on-demand information.
- Buyer sentiment analysis that allows sales reps to optimize their outreach strategies.
Pricing
Similarly to some other tools on our list, Outreach has five separate packages for its core functionality:
- Engage: Sales engagement capabilities
- Call: Includes live call monitoring, integrated sales dialer, call summary, etc.
- Meet: Provides access to conversational intelligence
- Deal: A unified view of all deals and their stages
- Forecast: Predicts revenue and deal success
And yes, you guessed it right - Outreach is yet another platform that doesn’t disclose its prices.
Pros & Cons
✅ Provides a solid overview of important sales metrics, allowing leaders to make data-driven decisions.
✅ Lets you set up automated sales engagement sequences.
❌ Prone to glitches and freezing.
❌ Issues with CRM integrations.
8. Fireflies.ai
Fireflies.ai transcribes, summarizes, and analyzes meetings with leads, providing sales reps and managers with insights into key moments, topics, and action items.
Features
- Transcribes and summarizes meetings across Zoom, Google Meet, Teams, and other video call platforms.
- Lets you create custom topic trackers to easily find details relevant to your business goals.
- Allows you to filter conversations by speaker, detect buyer sentiment, identify talk-to-listen ratio, etc.
Pricing
Fireflies.ai has a free forever plan with unlimited transcriptions, limited AI summaries, and 800 minutes of storage per seat, and access to some of its basic features.
More advanced users can choose from three paid plans:
- Pro: $18 per user per month
- Business: $29 per user per month
- Enterprise: $39 per user per month
Pros & Cons
✅ Has a mobile app, providing on-the-go access to its meeting assistant.
✅ Highly accurate transcriptions and summaries.
✅ Affordable.
❌ Has a learning curve.
❌ Issues with accurately identifying buyer sentiment.
9. Clay
Clay is a data enrichment solution that collects data from 75+ sources, transforming it into actionable sales intelligence.
If you’re a fan of Excel, you’ll love its spreadsheet interface. If not, Clay might be too complex for your liking.
Features
- Waterfall data enrichment goes through tens of different data sources to find matches, maximizing coverage while saving time.
- AI-powered web scraper that scrapes company websites, LinkedIn search results, and other online sources for information.
- Advanced filtering options let you quickly find the data you need.
Pricing
Clay has a free forever plan that provides 100 search credits per month and limited access to its features.
If you need more credits and features, you can choose from 4 pricing tiers:
- Starter: $149/mo
- Explorer: $349/mo
- Pro: $800/mo
- Enterprise: Custom pricing
You can try Clay out with a 14-day free trial of its Pro plan.
Pros and Cons
✅ Dynamic data enrichment, with data aggregated from 70+ different sources.
✅ AI message drafter uses the intelligence Clay collected to create personalized emails.
❌ Complex interface.
❌ The costs can quickly add up due to its credit-based pricing model.
10. Apollo
Apollo is a B2B sales intelligence tool with features like lead prospecting, sequences and sales coaching. It lets users manage the entire sales process from a single platform.
Its versatile pricing plans and powerful yet simple interface make it a top choice for running smart sales processes.
Features
- Large B2B database with 275M contacts and 73M companies boasting high accuracy rates.
- AI-powered conversational intelligence engine that analyzes communication with leads, including emails, phone calls, meetings, etc., providing actionable insights for sales reps.
- Email deliverability improvement through guided inbox setups, authentication checks, actionable deliverability scores, etc.
- Multi-touch and multi-channel cadences, with both automated and manual options.
Pricing
Apollo has a free forever plan that includes unlimited email finder credits, 5 phone number credits, and 10 contact export credits.
If you need more, you can upgrade to one of three paid plans:
- Basic: $59 per user per month
- Professional: $99 per user per month
- Organization: $149 per user per month
Note: Professional and Basic plans come with a 14-day free trial.
Pros & Cons
✅ Solid data accuracy.
✅ Lots of features.
✅ Advanced analytics with a 360-degree view of your sales performance KPIs.
❌ The costs can easily sneak up thanks to its dual credit system (you spend one credit for revealing an email address and another for getting a phone number).
❌ Key features hidden behind a paywall.
❌ Clunky CRM integrations.
11. Lusha
Lusha is a powerful sales prospecting tool and B2B intelligence database with good international coverage.
On the sales intelligence front, it’s a cost-friendly solution for businesses looking to leverage buying signals and activity data to fire personalized sequences.
Features
- 45M CCPA-compliant North American contacts and 21M GDPR-compliant European contacts.
- Chrome extension for 1-click prospecting on LinkedIn or company websites.
- Allows for creating automated email outreach sequences that leverage Lusha’s data.
- Smart lead scoring with factors like industry trends, engagement activity, job changes, technographics, and more.
Pricing
Lusha has a free-forever plan with 50 email and 15 phone credits.
If you need more, you can upgrade to one of three paid plans:
- Pro: Starting at $49 per user per month
- Premium: Starting at $79 per user per month
- Scale: Custom price
The total costs will depend on the number of phone credits you need.
Each plan claims to include unlimited email credits. However, there’s actually a cap on 2,000 revealed emails per month, so keep that in mind.
Pros & Cons
✅ Good coverage of buying signals for lead scores.
✅ Easy to use and affordable.
✅ Allows for 1-click LinkedIn prospecting.
❌ Gatekeeps most sales intelligence features (bulk enrichment, CRM enrichment, intent signals, etc.) for top-tier users.
❌ Limited phone number data and issues with its accuracy.
12. Keyplay
This B2B sales intelligence software allows users to create custom lead scoring and set up bespoke buying signals they want to track.
This makes it a good solution for account-based marketing and sales.
Features
- Lets you filter account lists with very detailed criteria like hires by role or type of sign-up flow for advanced searches.
- Allows you to build custom lead scoring systems without using code and set up custom signal tracking tailored to your business needs and ICP.
- AI Lookalike helps you find accounts that match your best-performing clients and deals.
Pricing
Keyplay doesn’t have a free trial for its paid plans.
However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records.
If you need more records and advanced features, you can subscribe to one of two paid plans:
- Growth: $12,000/year
- Scale: Custom pricing
Pros and Cons
✅ Highly customizable lead scoring features.
✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., helping you find attractive prospects more efficiently.
❌ Integrates with just two CRMs, Hubspot and Salesforce.
❌ Annual plans only.
13. Cognism
Cognism is a B2B sales intelligence database that provides tools to refine your ICP and target account list, ensuring a strategic and targeted approach.
It’s important to note that it doesn’t have advanced features engagement features like some of the other solutions on this list.
Features
- B2B database with 70M verified mobile phone numbers (47 million cell phone numbers in the US alone) and global data coverage.
- Several CRM enrichment options for keeping your data fresh and accurate.
- Diamond Data Verification is used to verify phone numbers by calls, ensuring accuracy.
- Combines lead, account and event data to provide a full picture on every record.
Pricing
Cognism doesn’t have one-size-fits-all pricing packages. Instead, the price is tailored to each customer’s needs.
However, there are several things we can tell you about the price:
- There are two types of data to choose from: Platinum and Diamond, with the latter being more accurate as it goes through several verification layers.
- The price comes with a flat platform fee that includes support, maintenance, onboarding, and initial setup.
For more details, it’s best to contact Cognism’s sales.
Pros & Cons
✅ Global data coverage with high matching rates.
✅ Chrome extension for LinkedIn prospecting.
✅ More verified phone numbers than most B2B sales intelligence tools.
❌ Opaque pricing structure.
❌ You need a more advanced data package to access phone-verified phone numbers.
14. LeadGenius
This sales intelligence tool is an excellent option for marketing and sales teams whose sales and marketing efforts are focused on specific industries.
Namely, the platform provides bespoke data curated explicitly for each client.
Features
- Provides on-demand precision data and detailed insights based on users’ ICP, target market, and other unique business requirements.
- Combines AI-powered engines and human experts to ensure the data is industry-relevant and verified.
- Artificial Intelligence-powered web scraper that collects custom-tailored actionable insights from anywhere on the web.
Pricing
LeadGenius is yet another sales intelligence solution with a non-transparent pricing policy.
The only thing stated is that each price is based on the needs and scale of a user’s business.
Contact sales for more pricing details.
Pros & Cons
✅ Collects and delivers on-demand precision data tailored to a business’s unique goals and needs.
✅ Includes several verification layers.
✅ Tracks 40M+ businesses and 350M+ decision-makers.
❌ Limited functionality, no sales automation, customer engagement, etc., meaning you’ll have to invest in more tools to manage the entire sales funnel.
❌ Non-transparent pricing.
15. Zoominfo
Zoominfo has one of the largest B2B sales data intelligence databases, making it an attractive solution for marketing and sales teams looking to manage the entire sales pipeline from a single platform.
However, its hefty price tag makes it the best option primarily for enterprise-level users.
Features
- Extensive database with over 100M company and 260M professional profiles, and 135M verified phone numbers.
- Sales automation options that enable adding leads to various sequences (e.g., cold email campaigns, LinkedIn connector campaigns, etc.) triggered by specific buying signals.
- Copilot, AI-driven assistant that can summarize key info on each important lead, give outreach suggestions based on Zoominfo’s data, uncover potential sales opportunities, etc.
Pricing
Zoominfo has separate plans for Talent, Marketing, and Sales teams.
The website doesn’t reveal actual numbers, so you’ll have to contact sales for a custom quote.
The exact price will depend on several factors, including:
- Features and functionality.
- Number of licenses.
- Credit usage.
- Other opaque factors.
Pros & Cons
✅ Wide range of features.
✅ Solid CRM integrations.
✅ User-friendly interface.
❌ Primarily NAM coverage, doesn’t have as much data on other regions.
❌ Limited intent data.
❌ Expensive.
16. Crunchbase
Crunchbase boasts one of the largest intelligence databases for private company data, with a special focus on financial data (funding rounds, investors, etc.).
This makes it a valuable tool not only for B2B sales and marketing teams but also for startups looking for investors or investors looking for good investment options.
Features
- Holds data on more than 2M companies.
- Provides a wide range of valuable insights, from a company’s financial health to industry trends, good investment opportunities, etc.
- Chrome extension that lets you pull data from websites and LinkedIn search results.
Pricing
Crunchbase has 2 pricing packages:
- Pro: $99 per user per month when billed monthly or $49 on the annual plan
- Enterprise: Custom pricing
The Pro plan has a 7-day free trial.
Pros & Cons
✅ Provides relevant data for versatile user types and use cases.
✅ User-friendly interface.
❌ Most of its data is on North American companies, EMEA is not well covered.
❌ Real-time updates and automated CRM enrichment are available only on the Enterprise plan.
Boost Conversion Rates with Warmly’s In-Depth Intent Data
There you have it, folks, everything from static B2B sales intelligence databases to dynamic intent data providers, sales automation tools, and more.
All that’s left is to decide which one is best for you.
This depends on various factors, but the key question is whether you’re looking for sales intelligence alone or would prefer a more comprehensive solution.
If you go for the second option, then Warmly might be the platform you’re looking for because it:
- Lets you harness your website’s full potential as a lead-generation source.
- Delivers much more than a static database, providing insight into who’s most likely to buy your product right now.
- Offers functionality for engaging leads straight from your website.
The best way to find out if Warmly can help you accelerate the sales cycle?
Sign up for its free plan or book a live demo with our team to see it in action.