13 Best Cognism Alternatives & Competitors in 2024

Looking for the best Cognism alternatives?

If so, you’ve come to the best place because we researched and reviewed as many as 13 Cognism alternatives, including Warmly, Dealfront, Zoominfo, Lusha, Kaspr, Clay, LeadGenius, LeadIQ, Keyplay, Clearbit, Apollo, UpLead, and RocketReach.

We tested and tried most of the tools ourselves, in addition to interviewing long-term users and going through customer reviews on official software rating platforms, such as G2 and Capterra.

Consequently, we created this in-depth breakdown of the best Cognism alternatives’ features, strengths, drawbacks, and pricing structures.

This way, you’ll have everything you need to make an informed decision by the time you finish reading this article.

Before we dive in, let’s quickly explore some of the main reasons why users tend to switch from Cognism.

Why Do You Need a Cognism Alternative in the First Place?

1. It’s expensive

Even though Cognism doesn’t disclose actual prices on the website, the users are unanimous in their verdict - Cognism is too expensive, especially given what you get for your money.

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Cognism has a solid B2B database with international data coverage and the widest range of verified mobile numbers - 70M global cell phone numbers, with 47M in the US alone - but that’s pretty much all you’ll get from the platform.

There are no advanced prospecting, lead generation, or sales engagement features, so you’ll have to subscribe to different products to manage your sales funnel completely.

This means you’ll have to pay a hefty sum for using Cognism alone and buy an additional suite of tools which can easily bust even more generous budgets.

2. You need Diamond Data for accurate results

Cognism has two data packages - Platinum and Diamond.

The Diamond package contains more accurate data with higher match rates as it goes through additional verification levels.

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For example, mobile phone numbers are phone-verified, meaning that Cognism’s team calls those numbers to ensure they’re active and used by the right contact.

Additionally, intent data and phone verification on demand are available only with the Diamond Data package.

However, the package you opt for will directly impact the final price, which can be too much for many potential users, especially SMBs and startups.

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3. Limited functionality when it comes to industry-specific data

Cognism struggles with finding data related to specific verticals.

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This is a direct result of the platform's basic filtering functionality, making highly targeted searches and segmentation nearly impossible.

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The same goes for businesses looking to expand to regions beyond NAM and AMEA, as users report issues with finding Asian-based contacts in particular.

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And now, it’s time to dive into the best part—our in-depth review of the best Cognism alternatives.

Top 13 Cognism Competitors and Alternatives

Warmly - Best for revealing and converting website visitors.
Dealfront - Widest coverage of GDPR-compliant European data.
Zoominfo - Comprehensive B2B sales OS.
Lusha - Affordable and accurate B2B database.
Kaspr - LinkedIn-based sales prospecting tool.
Clay - Waterfall data enrichment software.
LeadGenius - Custom-sourced B2B data for industry-specific users.
LeadIQ - B2B prospecting and lead enrichment platform that enables real-time tracking of relevant data.
Keyplay - B2B database with advanced filtering and custom lead scoring.
Apollo - Sales engagement and intelligence tool.
Clearbit - Comprehensive data enrichment solution.
UpLead - Sales intelligence software with email verification features.
RocketReach - Large B2B database that includes mobile phone numbers, email addresses, and social media profiles.

1. Warmly

‎Warmly is a comprehensive revenue orchestration solution that enables sales teams to capture and convert high-quality leads from their website traffic.

It combines website visitor identification with in-depth intent data, allowing you to recognize qualified leads who are looking for a solution just like yours and engage them while they’re hot.

Here are some of the features that let Warmly improve your website conversion rates:

Feature #1: Website Intent

Warmly specializes in deanonymizing website traffic.

This means it can identify your website visitors at both company and individual levels with high accuracy rates.

However, Warmly doesn’t stop there.

It proceeds to enrich each identified visitor with detailed intent data, including:

Firmographic data (job titles, email addresses, company addresses, phone numbers, etc.)
Technographic data (the tools and software the company uses, helping you pinpoint whether they might be interested in your product)
Buyer intent (e.g., topics recently searched for on the web, indicating their interest level)
CRM data (previous interactions with marketing or sales reps, ongoing and closed deals, account owners, etc.)
Website session details (pages visited, time spent on each page, returns to specific pages, etc.)

This data and insights allow your marketing and sales teams to:

Easily detect website visitors who fit into your Ideal Customer Profile and focus on them instead of indiscriminately wasting time on accounts that are clearly not a match.
Improve their marketing and sales strategies, making them more personalized and targeted for each lead.
Engage with leads when they’re most likely to convert.
Qualify and score leads with more precision and accuracy.

Without granular intent data, sales teams are forced to rely on their gut instinct, which often delivers results that are barely “good enough.”

Identifying website visitors and tracking intent signals allowed VioletX to experience over 400% growth year over year.

As remarked by Megan Fulton, VioletX’s COO and co-founder:

“In today's business world, where 80% happens digitally and asynchronously, I felt I was missing out on more than half the story without having visibility into the digital business world. Questions arose: Does my website effectively communicate with customers? Can I simplify communication and business transactions? Who visits my site? Prospects or existing customers? What are their intentions? Warmly bridges the gap between my two worlds.”

As the competition keeps getting tougher and customers’ expectations continues to rise, businesses that really mean business can’t afford to miss out on buyer intent.

Want to start tracking website traffic and identifying website visitors? Learn how to easily add Warmly’s code snippet to your website - or even emails - and start capturing more qualified leads today.

Feature #2: AI Prospector

Having a sales rep who’s always available and around, ensuring that no quality leads fall through the cracks, is any business’s dream come true.

That’s precisely the role Warmly’s AI Prospector fills in.

The AI Prospector automatically adds the leads and prospects Warmly detected on your website to personalized sequences, such as:

Connecting with a prospect on LinkedIn
Sending them an email
Engaging them in a website chat

To perfectly adjust the AI Prospector to your unique needs and requirements, you can specify several things:

1 - WHO:

Which accounts should be targeted based on the chosen segments (e.g., company size, industry, etc.)
What specific personas from each account should be added to a workflow (e.g., sales reps, marketing reps, etc.)

2 - WHAT:

How many contacts from each account should be added
Which action should be taken (e.g., send personalized email or LinkedIn message)

3 - WHEN:

How often should the Prospector search for profiles fitting the set criteria and run the workflows

This feature solves the old time-to-lead issue, allowing each valuable lead to be engaged while letting your SDRs focus on the ones who respond and deliver a personalized experience.

Try it yourself 👇or watch it in action.

💡Note: To gain access to AI Prospector, you need to be on one of Warmly’s paid plans.

Feature #3: Live Chat and Calls

While Warmly has an AI-powered chat that you can train to work like a genuine 24/7 SDR, sometimes you’ll want actual people to take over.

This strategy helped Kandji land 2 qualified meetings in just 8 minutes.

The options for engaging leads in a live website chat or a video call let your reps do just that.

If you go to the “Warm Calls” section of the Warmly dashboard, you’ll get an overview of all the prospects visiting your website right now.

‎You can then tune into a visitor’s web session in real time and monitor:

How they interact with your website
Which page they’re at
What segments they’re most interested in
Whether they engaged with the chatbot and how, etc.

Warmly will also provide all the other relevant details on the lead - such as account and contact info and deal stage if they’re in your CRM system - delivering a complete overview your SDRs need to tailor their approach and strike at the right time.

When the sales professionals step in, they can take one of two actions based on the specific lead’s preferences and funnel stage:

Send a personalized chat message to the lead, specifying that they’re talking to an actual human and not a bot and referencing the page they’re visiting at the moment, for example
Hop on a video call straight from Warmly

To ensure that you’ll get to engage the highest-intent leads, you can set up automated Slack notifications to alert SDRs when they land on your website instead of constantly checking Warmly’s dashboard.

Check it out here:

💡Note: Live Calls is not available on Warmly’s free plan.

Pricing

Warmly has a generous free plan that lets you identify and enrich up to 500 website visitors per month.

Find out how Inbox Pirates closed a 4-figure deal in just 2 weeks on Warmly’s free plan.

If you get more monthly traffic and need access to Warmly’s more advanced features, you can pick one of the two pricing plans:

Business: From $700 to $1,740 per month, depending on how many visitors you expect to have. It includes up to 10 seats and all of Warmly’s features.
Enterprise: Custom pricing. Designed for users with an estimated traffic of 100,000+ visitors per month who need more customization options. Includes custom AI personalization, advanced integration capabilities, etc.

💡 Note: All plans include integrations with sales intelligence platforms such as Clearbit, Bombora, and 6Sense, which you would otherwise have to pay for separately.

Integrations

Although some other Cognism alternatives on the list have lower entry-level prices, Warmly’s plans include data solutions that would otherwise cost you a lot more.

The platform integrates with most modern sales solutions (CRMs, SEPs, etc.) and comes bundled with Clearbit, Bombora, People Data Labs, 6Sense, and OpenAI.

How does Warmly compare to Cognism?

Feature

Warmly

Cognism

Website De-Anonymization

✅

❌

Live Video Chat

✅

❌

Account and Lead Scoring

✅

Custom Lead Filtering

✅

Data Enrichment

✅

Auto-Prospecting

✅

❌

Job Change Tracking

✅

Integrations with GTM tools

✅

Static Contact and Account Database

❌

✅

Verified phone numbers

❌

✅

Prioritized geographies

NAM

EMEA & APAC

Unlike Cognism, Warmly is not a static B2B database.

Instead, it offers a wide range of features allowing comprehensive sales cycle management and improvement, including website traffic deanonymization at company and individual levels, granular buyer intent data, lead engagement options, etc.

While Cognism also integrates with Bombora and provides buyer intent data to an extent, you should note that:

It’s included only in its Diamond Data package, whereas Warmly offers access to intent data on all its plans.
Warmly integrates with more than one intent database, making its data richer and more accurate.

Price is another area where Warmly has an edge over Cognism. Cognism doesn’t have a good value-for-money ratio or a free plan and has an opaque pricing structure.

Warmly, on the other hand, has a transparent pricing policy with no hidden costs and a free forever plan, with all its features included in both of its paid plans.

However, it’s fair to say that Cognism has better EMEA coverage and a more extensive base of verified phone numbers than Warmly.

Ultimately, if all you need is a static B2B database with solid NAM and EMEA coverage—and you’re willing to pay its hefty price tag—then Cognism could do the trick for you.

And if you’re looking for a more comprehensive sales solution that can help improve your lead generation and boost conversion rates, then Warmly is a better choice by far.

Pros and Cons

✅ Website visitor identification at both company and individual levels.

✅ Real-time monitoring of visitors’ web sessions with options to engage them via chat or video call.

✅ Enriches each identified visitor with in-depth intent data.

✅ Includes access to several intent data providers in its pricing packages.

✅ Transparent pricing structure.

❌ Significant difference between the free plan and the first paid tier.

❌ Doesn’t have as much EMEA coverage as Cognism.

2. Dealfront

Dealfront is a B2B sales intelligence tool built for GTM teams focused on the European market.

The platform was created by merging Echobot (sales intelligence software) and Leadfeeder (website visitor identification software), combining their key features into a single sales tool.