Leadfeeder Pricing: Is It Worth It in 2025?

If you’re considering subscribing to Leadfeeder to boost your website lead generation efforts, its cost is one of the first things to look into.

In this detailed Leadfeeder pricing guide, I’ll review the platform’s pricing tiers and the features included in each, giving you all the information you need to assess its value for money for your unique use case.

If Leadfeeder doesn’t match, I'll offer an alternative solution that covers all the areas in which it leaves much to be desired.

Leadfeeder Pricing Plans

Leadfeeder has just two plans:

Free forever plan that provides access to the platform’s most basic features for unlimited users.
Paid plan, which starts at €165 per month when billed monthly or €99 per month when billed annually.

**Note:** Leadfeeder is a Finland-based company, which is why they display their pricing in EUR and not USD.

The final cost of Leadfeeder’s paid plan will depend on the number of companies it successfully identifies on your website, as I’ll explain in more detail below.

There’s also a 14-day free trial of Leadfeeder’s paid plan that lets you test all the platform’s functionalities before committing.

And now, let’s get a closer look at what you get on each plan: 👇

Leadfeeder's Free Plan

Leadfeeder’s free plan is a good starting point for exploring the perks and capabilities of website traffic-tracking software.

On the free plan, you can:

Onboard unlimited users.
Reveal up to 100 companies per month.
Store data on identified visitors for 7 days.

Given what the free plan offers, it’s fair to say that it is a viable option only for micro businesses or other users with very basic website visitor identification needs.

The free plan does not provide additional information on the identified companies or options for monitoring their interactions with your website.

This means that your sales and marketing teams won’t have access to vital data necessary to qualify and convert more leads.

Leadfeeder's Paid Plan

When it comes to Leadfeeder’s paid plan, the pricing depends on the number of identified companies.

So, if the same company visits your website several times, you’ll only be charged once.

The pricing starts at €99/mo when billed annually for up to 50 identified companies and goes up to €1199/mo for identifying 20001 – 40000 companies per month.

If you opt for monthly billing, the total cost goes up by 40%. This means you’d pay €165/mo for up to 50 companies and €1999/mo for 20001 – 40000 companies.

The paid plan also includes more features than the free plan, such as:

Unlimited visitor data storage.
Verified company details (firmographics & contact details)
Employees’ contact details (emails & phone numbers)
Insights into visitors’ activity on your website.
Two-way CRM integrations.
Marketing integrations to assess marketing channel performance.
Custom feeds and filters let you create lists and filter companies for more accurate targeting and qualification.
Automatic notifications via emails or Slack when a high-value lead lands on your website or interacts with it in a certain way.
Tracks activity of target accounts per targeted lists you provide.
Website form tracking identifies leads based on form fills.
Video & download tracking provides comprehensive engagement metrics
Lets you configure access & user permissions.

Note: Subscriptions are priced per website. So, if you want to track and identify visitors on more than one website, you’ll have to pay separately for each.

So, Is Leadfeeder Worth It?

To answer this question the best way possible, you must be aware of several factors:

Leadfeeder cannot identify the actual persons (i.e., stakeholders) visiting your website. It only identifies companies - and even that with limited accuracy.

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It lets you reveal a very limited number of companies for the price you pay (only 50 on its first paid tier).
It doesn’t enrich identified visitors with intent data, which is critical for understanding who your hottest leads are. If you want intent data, you have to subscribe to Dealfront, the company that acquired Leadfeeder. As a result, you’d have to pay for two subscriptions because the platform has separate packages for sales intelligence and website visitor tracking.
It has no sales automation options, meaning you’ll have to reach out to each lead manually.
It does not provide features for live lead engagement. This means you won’t be able to pounce on leads while they’re still hot unless you pay for an additional tool, such as a chatbot.
Its free plan is severely limited in terms of the number of revealed visitors and the features it provides, making it virtually unusable for most users.
It’s fully GDPR compliant, making it a solid option for EU-based businesses.
Some users mention that the platform struggles to identify a large chunk of their website traffic.

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The verdict?

Due to its GDPR compliance, Leadfeeder can be a solid option for identifying website visitors for businesses in the EU.

However, if you choose Leadfeeder, you must be prepared to pay a hefty sum, especially if you handle large traffic volumes.

Finally, keep in mind that if you want access to intent data or sales engagement features, you’ll have to buy additional software.

If this isn’t exactly your cup of tea, it’s time to explore other options.

A More Complete Alternative to Leadfeeder

If you’d prefer a platform that can tackle website visitor tracking at both individual and company levels while offering comprehensive lead engagement and workflow automation features, look no further than Warmly.

Warmly is a signal-based revenue orchestration platform that reveals who your hottest leads are right now and provides comprehensive options for engaging and nurturing them.

Let’s dive into some of the features that make Warmly an attractive Leadfeeder alternative for businesses looking to get the most bang for their buck.

Warmly Features

Although Warmly boasts a wide range of features, several stand out the most when comparing Warmly to Leadfeeder’s capabilities.

These include the following:

Feature #1: Identifies website visitors at both company and individual levels

Unlike Leadfeeder, which can only identify companies visiting your website, Warmly takes it a step further.

The revenue orchestration platform provides insight into the companies and the individuals surfing your website (approximately 15% of contacts and 65% of companies), meaning you’ll often know the exact stakeholders visiting your website right now.

This allows sales reps to perfectly tailor their outreach strategies to that particular individual, increasing your chances of successful conversion.

The process is simple. Just add a snippet of Warmly’s code to your website, and the platform will start identifying warm leads within minutes.

Note: The code snippet can be added to your email campaigns, event pages, or even in-app, allowing you to collect warm leads across sources.

In addition to providing essential identification, Warmly enriches each revealed lead with in-depth B2B data, including:

Firmographics (company name, location, size, etc.).
Technographics (software tools and technology the company predominantly uses).
Demographics (individual names, email addresses, phone numbers, social media profiles, job roles, etc.).
CRM data (past interactions with your reps, former champions within that account, etc.).

With all that information at their fingertips, your SDRs will be able to fine-tune their approach to every single lead.

Feature #2: Reveals granular buyer intent

In addition to identifying website visitors, Warmly lets you pinpoint which are most likely to buy right now.

The platform achieves this by capturing visitors’ buyer intent signals and translating them into actionable insights.

Warmly monitors for three types of intent data:

First-party intent: This includes intent signals leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

This combination of intent signals enables you to fully understand who your hottest leads are and engage them when they’re most likely to buy.

As a result, your sales reps won’t have to rely on spray-and-pray techniques, as they’ll be able to focus on high-value leads from the get-go.

Companies like HG Insights leverage Warmly’s website intent insights to maximize the success of their ungated content and capture leads without relying on traditional lead magnets.

Feature #3: Comprehensive sales orchestration

As your business scales, your channels, including your website, will generate more leads, which is fantastic - provided you have the means to capture, qualify, and engage high-quality ones.

Warmly helps you tackle this by allowing you to automate various sales workflows leveraging intent signals.

This means the platform will engage leads showing certain levels of buyer intent, ensuring no high-value opportunity is missed.

Several automation options are available, all of which are highly configurable, allowing you to adjust them to your unique needs and use cases.

Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by:

Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).

Secondly, there’s the AI Chat, Warmly’s AI-powered chatbot.

AI Chat can handle a wide range of actions, including:

Automatically engaging and qualifying leads.
Offering relevant collaterals.
Answering questions.
Booking meetings, etc.

The best part is that the chatbot is powered by advanced AI, which can be trained to maintain a consistent brand tone across chats while ensuring that every interaction with each lead is contextual, relevant, and human-like.

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

This significantly reduces the time to lead, boosting your chances of converting them.

Feature #4: Live engagement

When converting leads, nothing is more successful than good, old, face-to-face communication.

Warmly’s team considered this, which is why the platform includes live text and video chat options. These allow you to contact leads while they’re still on your website.

If you go to the “Warm Call” section of the platform’s dashboard, you’ll see all the companies and individuals visiting your website right now, in addition to intent and B2B data on each visitor.

When sales reps assess the time is right—or receive a Slack notification that a high-value lead has landed on your website—they can initiate a video call or send a contextual message in the text chat, emphasizing that they’re an actual human.

Reps can then leverage the data Warmly revealed to further nurture, warm up, and convert leads.

Learn how Caddis Systems used Warmly to boost their website conversions by 500% in just 7 days.

Warmly Pricing

Similar to Leadfeeder, Warmly offers a free forever plan.

However, it allows you to reveal significantly more website visitors than Leadfeeder’s free option - up to 500 per month.

The free plan also lets you set up ICP filters to quickly identify high-quality leads and automate basic lead routing.

If you need more, there are four tiers to choose from:

Micro: Starts at $499/mo when billed monthly or $4,000 when billed annually, includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Build a Quality Lead Pipeline with Warmly

While Leadfeeder can be a decent choice for smaller teams with low website traffic, its overall functionality leaves much to be desired.

Moreover, larger businesses will find its plans to be anything but cost-efficient.

Warmly, on the other hand, is a better option for teams of all sizes looking to optimize their website’s lead generation potential by:

Identifying contacts and companies visiting their website.
Detecting leads most likely to convert right now at a glance.
Engaging them via automated outreach workflows or live engagement options.

Sounds like you?

Try Warmly for free and find out first-hand if we’re a match.

Or, book a personalized demo with our team to explore all of Warmly’s functionality.