In the digital era, most leads will come through various online channels, including your website, which often plays a central role in lead generation strategies.
However, unless you can identify your website visitors and understand which of them are most likely to convert right now, you won’t be able to maximize your website’s conversion potential.
That’s precisely where website visitor tracking software steps in.
It reveals the companies - and sometimes individuals - visiting your website in real-time and provides insights into their online behavior.
However, with so many website visitor tracking tools out there, finding the right one for your specific use case can take time and effort.
To help you narrow down your search and pick the solution that will set your business up for success in the upcoming year, I’ve prepared a hand-picked list of the ten best website visitor tracking software in 2025.
Let’s dive in!
Factors To Consider When Evaluating Website Visitor Tracking Software
Before we get to the list, here are a few tips on what to look out for when deciding what website tracking software to choose.
This way, you’ll be able to evaluate each platform better and find the one that best aligns with your goals.
1. Accuracy
The main purpose of a website traffic tracking tool is to accurately and timely identify website visitors.
If a tool continuously provides inaccurate, outdated, or too-limited data, it’s not worth the trouble.
2. Data granularity
Another question to consider when looking for a website visitor tracking tool is what type of data it uncovers.
➡️ Different tools have different approaches and capabilities, meaning that some provide granular, actionable data, including everything from in-depth B2B information to capturing intent signals.
In contrast, others will leave you with basic contact info only.
Choose wisely when it comes to this point, as it’s in your best interest to get the most bang for your buck.
3. Lead qualification
Some website visitor tracking software tools allow you to score and qualify leads, enabling you to easily identify the ones most likely to convert now.
➡️ Such features can significantly boost your sales and marketing teams’ efficiency and productivity, as they’ll know who to focus on from the get-go.
So, try to find tools that can both identify website visitors and help you detect the leads that best match your ICP or show the highest intent to buy.
4. Integrations
Being able to identify website visitors and track their behavior is an integral part of digital sales and marketing strategies.
💡 However, for the entire machinery to work properly, it’s important to get a tool that complements the rest of your tech stack, with a special emphasis on CRM, lead intelligence, and sales automation tools.
5. Pricing
Gaining deep insights into who your website visitors are and how they interact with your website doesn’t necessarily have to cost a fortune.
Look for tools with transparent, flexible, and scalable pricing to avoid unpleasant surprises.
➡️ Also, always favor tools with free trials or freemium tiers because their willingness to let you test the platform for free is usually a good signal of their quality.
What Is The Best Website Visitor Tracking Software In 2025?
1. Warmly - Reveals website visitors and detects the hottest leads among them.
2. Dealfront - European-based website traffic de-anonymization tool with a B2B database.
3. Koala - Identifies website visitors and tracks product usage data.
4. 6Sense - Reveals website visitors and enriches them with intent data.
5. ZoomInfo - All-in-one sales platform that identifies companies visiting your website.
6. Opensend - Website visitor tracking software geared toward US-based e-commerce businesses.
7. Salespanel - Identifies, segments, and scores website leads on autopilot.
8. Outfunnel - Uncovers website visitors and syncs their data with your CRM.
9. Visitor Queue - Website traffic tracking and personalization tool.
10. Albacross - Website visitor identification and first-party intent data provider for European businesses.
1. Warmly
Disclaimer: Although Warmly is our tool, we aim to provide an objective and unbiased review of its capabilities and use cases.
Warmly is more than a website traffic tracking tool.
Instead, it’s a signal-based revenue orchestration platform that:
- Identifies companies and individuals visiting your website.
- Uncovers granular B2B and intent data to enable you to detect the hottest leads in real-time.
- Lets you orchestrate essential sales workflows so that no quality lead falls through the cracks.
Let’s begin by reviewing its functionalities.
Feature #1: Identifies website visitors
One of Warmly’s core features is, of course, website visitor identification.
However, unlike most other website visitor tracking platforms, Warmly identifies more than just companies visiting your website.
It also uncovers individual website visitors.
This means you can often pinpoint the exact stakeholder surfing your website right now, enabling you to create a unique outreach strategy tailored to that specific person.
All it takes to start identifying website visitors with Warmly is adding a snippet of its code to its website, and the platform will begin revealing the people and businesses visiting it within minutes.
You can also add the snippet to your email campaigns, event pages, or even your app, which enables you to:
- Improve marketing attribution.
- Capture leads who didn’t register for the event.
- Create upselling and cross-selling opportunities.
Feature #2: Detects high-intent leads
When Warmly identifies website visitors, it doesn’t stop at providing just basic B2B contact data.
Instead, it proceeds to enrich each with:
- In-depth B2B data, including demographic, firmographic, technographic, etc.
- First-party intent data, including detailed insights into visitors’ interactions with your website, such as the pages they visited, time spent on each page, recurring visits, etc.
- Third-party intent data, including buyer intent, signals they left throughout the web, such as keyword searches relevant to your product, job change intent, visits to competitors’ websites, etc.
This combination of B2B and intent data is essential for scoring and qualifying leads and enabling reps to tailor their outreach to each.
Namely, first- and third-party intent data provides you with a 360-degree view of which leads are most likely to buy right now.
At the same time, all the insights Warmly has on them help reps design an outreach tactic bound to resonate with them on a much deeper level than a generic campaign.
This way, your sales team can capture demand and engage high-value leads long before your competition.
Feature #3: Sales automation
Regardless of how good your sales reps are, they can’t be available around the clock.
That means that some high-value conversion opportunities will be missed whether you like it or not.
➡️ Warmly’s sales orchestration capabilities prevent this from happening ever again.
The platform leverages the intent signals it captures to ensure that all high-intent leads are engaged while they’re hot.
Several features let you automate sales workflows:
Orchestrator adds high-intent leads that match your ICP and other relevant criteria you define to automatic LinkedIn and/or email sequences.
When a visitor takes a high-intent action or a visitor fitting your ICP lands on your website, the Orchestrator will send a personalized email or a LinkedIn request or DM.
Auto lead routing means an appropriate sales rep will be notified via Slack as soon as a lead matching your ICP or visitor showing high intent lands on your website.
This significantly reduces the time to lead and ensures that each lead is taken care of.
AI Chat automatically engages leads, qualifies them, answers their questions, shares contextual collateral, and books meetings 24/7.
Feature #4: Live video calls
The whole point of detecting the hottest leads right now is to engage them while they’re still hot.
Warmly enables your reps to do exactly that - pounce on leads while they’re still on your website and their interest in your product is at its peak via live chat or video call.
In Warmly’s dashboard, reps can monitor leads’ web sessions in real-time.
Once they detect a high-intent lead, they can contact them through text or video chat, as nothing can replace face-to-face interaction when it comes to successfully closing deals.
Pricing
Warmly has a free forever plan that lets you:
- Identify up to 500 people and companies visiting your website per month.
- Pinpoint leads that fit your ICP.
- Set up automated lead routing via Slack notifications.
To access more detailed intent data and orchestration features, you can choose from three plans:
Startup: Starting from $700/mo, includes:
- 3 seats.
- Up to 10,000 identified website visitors.
- Starts at 1,000 Orchestrator credits.
- Live Chat, Video Calls & 5,000/mo AI Chat credits.
- Warm Bundle Tech Partners discounts.
Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:
- Everything in Startup.
- 10 seats (+$25/month per additional seat).
- 1 Free LinkedIn Sequencing Seat.
- Dedicated Customer Success Manager.
- Automated Bombora third-party intent signals (+$4,000 Add-On).
Enterprise: Custom pricing, includes:
- Everything in Business.
- 20 seats (+$25/month per additional seat).
- 100,001+ identified visitors per month.
- Starts at 50,000/mo Orchestrator credits.
- Advanced Al personalization.
- Custom RevOps buildouts.
- Custom integrations.
- Multiple domains.
- Automated Bombora third-party intent signals are included in the price.
Note: All plans are billed annually.
Integrations
Currently, Warmly integrates with a wide range of platforms, including:
- OpenAI.
- Slack.
- Apollo.
- Outreach.
- Demandbase.
- 6Sense.
- Clearbit.
- People Data Labs.
- And more.
In addition to deep integrations with several lead intelligence and sales tools, Warmly provides a Warm Bundle—partner discounts for over 25 sales, marketing, and GTM tools.
This way, you can access many relevant tools and combine them with Warmly at a fraction of the usual price.
Pros & Cons
✅ Accurate website visitor identification at both company and individual levels.
✅ Real-time monitoring of visitors’ web sessions with options to engage them via chat or video call.
✅ Enriches each identified visitor with in-depth intent data.
✅ Transparent pricing model.
✅ Robust integrations.
✅ Advanced sales automation.
❌ Annual plans only.
2. Dealfront
Best for: Revealing EU-based website visitors.
Who is it for: Businesses whose target market is primarily EU-located.
Dealfront is a B2B sales intelligence tool built for GTM teams focused on the European market.
The platform was created by merging Echobot (sales intelligence software) and Leadfeeder (website visitor identification software), combining their key features into a single sales tool.
Features
- Provides data on 40M+ companies and 180M+ contacts, with 30M+ companies and 83M+ contacts in Europe alone.
- In-depth data from specific European regions, such as DACH, Benelux, Nordics, etc.
- Tracks companies engaging with your ads in addition to tracking website visitors.
Pricing
Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.
Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.
Regarding website visitor identification, there’s a limited free plan that only allows you to identify up to 100 monthly website visitors, omitting all other Dealfront features.
This means you won’t get any other data on the companies visiting your website, not even essential contact details.
The paid plan starts at €99 per month, with the final price depending on the number of identified companies.
You also get 25 free credits for revealing contact details like email addresses and phone numbers. If you exceed the limit, you’ll pay extra.
Note: The website visitor identification plan has a 14-day free trial.
Pros & Cons
✅ GDPR-compliant data.
✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).
❌ Limited website traffic deanonymization, as it can identify only companies and even those with a low accuracy level.
❌ Focused on the European market, with a particular emphasis on the DACH region, with other regions being underrepresented.
3. Koala
Best for: Uncovering website visitors and their intent signals in addition to gaining deep insight into product usage.
Who is it for: PLG teams looking to find new customers and improve product adoption at the same time.
Koala is a relatively new website visitor identification tool with several nifty features, including uncovering product usage data.
This might make it more interesting to businesses looking to drive upselling and cross-selling opportunities rather than those focused on lead generation alone.
Features
- Reveals website visitors and enriches them with first-party intent data.
- Automated ICP scoring enables you to identify and prioritize heating accounts that best fit your ICP.
- Tracks product usage data, allowing you to monitor your customers’ product journeys and detect important milestones in real-time, creating room for improving customer retention and attracting new customers.
Pricing
Koala recently readjusted its pricing structure.
Instead of a freemium plan and two paid tiers, Koala now offers a 14-day free trial and just one paid plan: Business.
It doesn’t disclose the price for its Business plan, meaning you’ll have to contact sales for more information on the factors affecting the total costs.
Pros and cons
✅ Tracks product usage and translates it into actionable insights.
✅ Automated lead scoring.
❌ No third-party intent data.
❌ No live engagement features.
❌ Opaque pricing.
4. 6Sense
Best for: Identifying surging accounts on your website.
Who is it for: ABM teams.
6Sense is an AI-powered ABM platform that combines B2B data with intent signals to automate ABM workflows.
This means that in addition to identifying the accounts visiting your website and tracking user behavior, 6Sense helps you detect those that are most likely to buy, helping reps react in time.
Features
- Tracks 65M+ companies, 600M+ buyer profiles, and 35K+ technologies.
- Detects website intent and connects it with the rest of the visitor’s customer journey online, enabling you to recognize leads most likely to convert based on their level of intent.
- AI-driven predictive analytics helps you predict customers’ future behavior, enabling you to prioritize high-intent leads in advance.
Pricing
6Sense has a free plan that provides:
- 50 credits/month.
- Buyer Discovery.
- Contact & Company Data.
- Alerts.
- List Management.
- Chrome Extension.
If you need more, you can upgrade to one of three plans:
Team: Includes everything in Free plus:
- Technographics.
- Psychographics.
- Web, CRM, and SEP Apps.
- Add to CRM/SEP.
- Dashboards.
Growth: Everything in Team plus:
- 6sense Intent (Keywords).
- 3rd Party Intent.
- Corporate Hierarchy.
- Prioritization Dashboards.
Enterprise: Everything in Growth plus:
- Predictive AI Model.
- AI Recommended Actions.
- CRM & MAP Activity.
6Sense doesn’t disclose prices on its website, so you’ll have to contact its sales for more details.
However, Vendr also provides some helpful insights into 6Sense’s pricing policy, noting that the average 6Sense contract value is $123,711.
Pros & Cons
✅ Has advertising capabilities, letting you build targeting and retargeting campaigns based on its intent data.
✅ Insightful and actionable data.
❌ Steep learning curve.
❌ Expensive.
❌ Doesn’t identify individual accounts.
5. ZoomInfo
Best for: End-to-end sales management.
Who is it for: Enterprise-grade businesses.
ZoomInfo is a comprehensive sales platform built for enterprises that want to manage the entire scope of their sales and marketing operations from a single platform.
In addition to identifying companies visiting your website, it has several other handy features.
Features
- Vast B2B database that captures data on 260M+ individual profiles and 100M+ company profiles and covers over 135M verified mobile phone numbers.
- Advanced data enrichment options, including automatic data cleansing, auto-discovery of related companies and contacts, etc.
- Lead-capturing form optimization allows you to shorten forms to a single or a few fields, and the platform will auto-populate the rest.
Pricing
Unfortunately, ZoomInfo doesn’t disclose actual prices.
According to its website, ZoomInfo has three plans - for Sales, Talent, and Marketing teams - all of which have custom pricing and lock you into 12-month contracts.
These packages differ primarily in the integrations and features they include, as each is geared toward a specific type of user.
You’ll have to contact ZoomInfo’s team for a quote.
What I can tell you from the get-go, however, is that the price will depend on several factors:
- Features and functionality.
- Number of licenses.
- Credit usage.
- The type of intelligence you need (more robust info such as technographic attributes and org charts will create additional costs).
- Add-ons you want included (e.g., Streaming Intent for revealing buying intent in real-time).
- The integrations you need.
Vendr’s data shows that ZoomInfo's average contract value is around $85,781, but it can quickly soar to six figures for larger companies with more complex needs.
Pros & Cons
✅ High data accuracy.
✅ Versatile, can be used by marketing, sales, and HR teams.
✅ Wide array of functionality.
❌ Very expensive.
❌ Limited intent data.
❌ Primarily NAM coverage, other regions are underrepresented.
6. Opensend
Best for: Identifying and re-engaging customers who dropped off during the buying process.
Who is it for: E-commerce businesses looking to capture potential customers who didn’t complete their purchase or fill out forms.
Opensend is a website visitor tracking software that helps you identify and convert your website's visitors.
Features
- Uncovers email, physical address, and device data for D2C businesses.
- Delivers name, email, title, company, LinkedIn URL, and location of corporate customers.
- Can be connected with various email outreach tools to automate email campaigns.
Pricing
Opensend has four pricing tiers:
- Tier 1: $500/mo, 10-50k monthly visitors
- Tier 2: $1000/ month, 50-150k monthly visitors
- Tier 3: $2000/ month, 100-300k monthly visitors
- Enterprise: Custom pricing
Note: The emails you send using the addresses Opensend uncovered are charged extra.
Pros & Cons
✅ Uncovers both individual and company visitors.
✅ Easy to use.
❌ Identifies US-based visitors only.
❌ Expensive.
7. Salespanel
Best for: Lead scoring and tracking leads captured on your website.
Who is it for: Sales and marketing teams looking to put lead scoring on autopilot.
Salespanel is a website visitor intelligence platform that identifies, tracks, and scores your leads.
As a result, sales and marketing teams can run data-driven marketing strategies, account-based campaigns, and more.
Features
- Deep Tracking lets you track website visitors by assigning each a unique ID independent of cookies, providing enhanced customer journey tracking, cross-domain tracking, etc.
- Real-time lead scoring and qualification leverages first-party intent data and your ICP attributes to accurately score every lead identified on your website.
- Detailed analytics dashboards let you visualize key metrics to easily detect bottlenecks, improve attribution, and understand what yields the best results.
Pricing
Salespanel has an interesting pricing structure.
Namely, it has three plans, two of which have the same starting price:
- Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
- Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
- Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.
The key difference between the first two tiers lies in the number of website visitors you can identify and in essential features like Deep Tracking and real-time lead scoring, which are available only on the Account Reveal plan.
There’s also a 14-day free trial for the first two packages.
Note: All plans are annual.
Pros & Cons
✅ Comprehensive analytics tools.
✅ Easy setup and user-friendly interface.
❌ Limited integrations.
❌ The costs can easily add up, given the caps and limitations in the essential packages.
❌ Annual plans only.
8. Outfunnel
Best for: Syncing sales and marketing data between various platforms and leveraging that data for automated lead scoring of website visitors.
Who is it for: Sales and marketing teams looking for a bespoke data connection platform with website visitor tracking capabilities.
Outfunnel is not a typical website visitor tracking software.
Instead, it’s an app similar to Zapier that allows you to create sales and marketing workflows between the apps your teams use to keep your data in sync.
On top of that, it also tracks website visitors and uses the data it collects to provide lead scoring.
Features
- Website visitor tracking provides insights into which pages they visited, the forms they filled out, the pages they spent the most time on, and the source they came from, and syncs that data to your CRM.
- Lead scoring leverages email events, web visits, and CRM data to automatically score leads, helping you identify the ones most likely to convert now.
- Automatic data syncing between your sales and marketing automation tools and CRMs.
Pricing
Outfunnel has three plans:
- Basic: $29-$99/mo, depending on the number of active contacts you have (100-3000), includes data sync only.
- Professional: $99-$249/mo for 1000-15000 active contacts, includes everything in Basic plus website visitor tracking and lead scoring.
- Scale: Custom price for a custom number of active contacts.
💡 Basic and Professional have 14-day free trials.
Pros & Cons
✅ Seamless data syncing.
✅ Intuitive interface.
❌ Can only track visitors who fill out a form or come through an email campaign.
❌ Includes website visitor tracking and lead scoring only on its higher-tier plans.
9. Visitor Queue
Best for: Identifying website visitors and providing real-time website personalization.
Who is it for: Teams looking to optimize their website for conversions based on visitor data.
Visitor Queue is a UK-based website visitor identification tool with a twist: it lets you customize and personalize your website for specific leads and segments.
This makes it a very nifty tool if you solely rely on your website design for conversions.
Features
- Wide range of customizable filters you can use to create lead segments or exclude website visitors who don’t match your Ideal Customer Profile from showing up in your dashboard.
- Auto-Assignment, allowing for leads who fall into a specific category to be automatically assigned to the sales rep in charge of managing them.
- You can send emails to warm leads directly from the platform.
Pricing
Visitor Queue has as many as 11 pricing plans based on the number of unique companies captured per month:
▶️ 100 companies - $31/mo (only available as an annual contract).
▶️ 300 companies - $89/mo.
▶️ 500 companies - $109/mo.
▶️ 1,000 companies - $189/mo.
▶️ 2,000 companies - $299/mfo.
▶️ 5,000 companies - $469/mo.
▶️ 10,000 companies - $749/mo.
▶️ 15,000 companies - $989/mo.
▶️ 20,000 companies - $1,249/mo.
▶️ 30,000 companies - $1,799/mo.
▶️ 40,000 companies - $2,299/mo.
There’s also a 14-day free trial available.
Pros & Cons
✅ Unlimited users and websites on each plan.
✅ Lets you deliver personalized content for leads on your website.
❌ Limited visitor data, only basic contact details.
❌ Integration issues.
10. Albacross
Best for: Uncovers EU companies visiting your website and enriches them with first-party intent data.
Who is it for: Small to mid-sized companies whose prospecting efforts are focused on the EU market.
Albacross is a data enrichment platform that reveals companies visiting your website and enriches them with B2B and first-party intent data.
It’s an affordable and user-friendly solution for businesses that want to tap into first-party intent insights.
Features
- Identifies company-level website visitors and enriches them with first-party intent data.
- Intent-data-driven ad retargeting ensures that each audience segment will be shown the best-fitting ads.
- You can receive real-time alerts on Slack, Microsoft Teams, CRM, or email when customers who fit your ICP land on your website.
Pricing
Albacross has two paid plans:
- Self-Service: €79 per month, includes up to 100 identified companies.
- Growth: Custom price, unlimited companies.
There’s a 14-day free trial for its Self-Service plan.
Pros and cons
✅ GDPR-compliant.
✅ User-friendly.
❌ Reveals only company visitors.
❌ Poor CRM integrations.
Next Steps: Start Revealing The Hottest Leads On Your Website Today
Each of these website visitor tracking platforms made it to this list for a reason, as every one of them helps you gain a deeper understanding of who’s visiting your website.
Some go more in-depth with the data they reveal, while others compensate for limited data by including additional features some users will find especially useful.
However, if you’re primarily interested in efficiently identifying the hottest leads on your website and engaging them when they’re most likely to convert, Warmly is the solution you need.
The actionable insights it provides, paired with its orchestration capabilities, make it an ideal choice for GTM teams looking to unlock their website’s full lead generation and conversion potential.
Sign up for Warmly’s free plan and start revealing website visitors today.
Or, book a demo with our team to get a glimpse of all of Warmly’s features.