Best 10 Koala Alternatives & Competitors to Try in 2024

Exploring Koala alternatives to find the perfect intent data tool for your specific use case?

Koala is great to start, but when you’re building your V1 and ready to scale, it’s time to graduate to a solution that can do full chat, automation & workflows.

We prepared a list of the top 10 Koala alternatives, compiling each platform’s key features, strengths and limitations, pricing, and use cases - in one place to help you make an informed decision.

To ensure you’ll get the most complete overview of all software tools, we:

Tested some of them ourselves to get a feeling of their UI and UX.
Talked to real users to hear their take on their pros and cons.
Sifted through dozens of user reviews on reputable software rating sites (e.g., Capterra and G2) so you wouldn’t have to.

But first, let’s get a closer look into why you might need a Koala alternative.

Why Switch to a Koala Alternative?

Although Koala has only been on the market briefly, it’s already gained popularity among users thanks to its solid product offering.

Some of its standout features include:

Tracks product usage data and translates it to actionable insights, letting you monitor your customers’ product journeys and detect important milestones.
Intent and ICP scoring, allowing sales reps to identify surging accounts and prioritize those that fit into your ICP the best.

However, Koala has several downsides that users may find to be dealbreakers over some of the alternatives listed below.

1. Missing 3rd-party enrichment and visitor data

Koala focuses on first-party intent data collected from your website, email marketing campaigns, and product usage.

It doesn’t provide options for tracking third-party intent data (your lead’s entire digital buyer journey, including researched topics, interactions with competitors’ ads, etc.).

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It also can't identify visitors in real-time. As a result, you may miss "hot" leads or won't have the data you need to engage.

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2. Not enough sales engagement and automation options

Koala lets users set up automated outbound campaigns that add prospects showing relevant intent to email sequences.

It also enables automatic lead routing and activity monitoring via Slack alerts.

That’s pretty much all Koala offers regarding sales automation and engagement.

You can’t create intricate sales playbooks or directly engage leads when they’re showing high intent (compared to Warmly, for example).

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3. Its best features are gated for top-tier users

Most users consider Koala's best features to be automated outbound campaigns, lead scoring, intent signals reports, and auto CRM syncs.

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The problem?

All of them are available only on Koala's most expensive Custom plan, meaning that lower-tier users won’t be able to enjoy its most powerful capabilities.

This will be a major issue if you cannot commit to expensive tooling before testing its value.

And now, let’s get to the juicy part - the list of the top 10 Koala alternatives.

What Are the Best Koala Alternatives in 2024?

Warmly - Identifies website visitors, enriches them with quality intent data, and helps you convert them.
Qualified - AI-powered conversational marketing platform.
Pocus - Signal-based selling platform for go-to-market teams.
Common Room - Customer intelligence solution that uses AI to pick up intent signals from multiple sources.
Clay - Waterfall data enrichment platform.
Demandbase - Account-based marketing software that lets you automate key sales processes.
Lead Forensics - Lead generation tool with a large B2B contact database and options for identifying anonymous website traffic.
Zoominfo - All-in-one sales platform.
6Sense - Intent data provider that tracks and uncovers third-party buying intent signals.
Signals - Sales and marketing automation tool whose workflows are triggered by intent signals.

1. Warmly

Warmly is a revenue orchestration platform built for sales and marketing teams looking to unlock their website’s full revenue potential.

Unlike Koala, Warmly can identify individual leads visiting your site and automate all engagement channels based on enrichment and intent data.

These 3 features make prospects choose Warmly over Koala 👇 ‎

Feature #1: Website traffic deanonymization

Like Koala, Warmly identifies anonymous website visitors at both company and prospect levels, in stark contrast to most website traffic tracking software.

All it takes is pasting a snippet of Warmly’s code into your website, and the platform will reveal the people and businesses surfing it in real-time.

Additionally, you can paste the code into outbound email campaigns to track leads that came through each, allowing you to cover more than one lead generation channel.

Similarly to Koala, Warmly proceeds to enrich each identified lead with relevant data, including:

Firmographic data (job titles, email addresses, company addresses, phone numbers, etc.).
Technographic data (software tools and technology a business uses).
CRM data (ongoing and closed deals, account owners, previous interactions with your reps, etc.).
SEP data (e.g., interactions with specific outreach campaigns).
And much more.

In addition to these data enrichment essentials, the revenue orchestration platform also reveals buyer intent data.

Here’s where the first key difference between Warmly and Koala comes into play, as Warmly provides not one but two types of intent data:

First-party intent data that includes all the details of your leads’ web sessions, such as the pages they visited, which pages they spent most time on, what content they downloaded, etc.
Third-party intent data that provides insight into leads’ entire buyer journey by uncovering recent topics they researched on the web, visits to competitors’ websites, interactions with Google and social media ads, etc.

Why is this important?

First-party intent data is a powerful tool in every marketing and sales strategy because the way leads interact with your website lets reps recognize when they’re ready to buy.

However, only when you combine it with third-party intent data do you get a complete picture of a lead’s likelihood to convert.

The outcome?

Sales and marketing reps will be enabled to:

Design better targeted and hyper-personalized sales and marketing campaigns tailored to each lead based on in-depth insights.
Qualify and score leads more precisely and accurately.
Identify the hottest leads and zoom in on them first.
Recognize potential leads that fit your Ideal Customer Profile best and create designated engaging and nurturing strategies.

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Feature #2: Orchestrator

This AI-powered capability lets you run prospecting and outreach on autopilot.

AI Prospector automatically adds website visitors who match certain criteria - e.g., fit your ICP, exhibit high-intent behavior, etc. - to sequences, such as:

Sending a personalized web chat message.
Firing a contextual email.
Connecting with them on LinkedIn.

One of the best parts of the AI Prospector is that it can be fully customized to meet your business requirements and goals, allowing you to configure the WHO, WHAT, and WHEN of prospecting.

As a result, you’ll get an omnipresent SDR ready to engage your ideal leads whenever Warmly detects them on your website.

Give it a go yourself 👇or watch it in action.

Feature #3: Live prospecting

In addition to the AI Prospector, Widely provides a suite of other functionalities that let you handle all aspects of prospecting and lead engagement from a single point of control.

Firstly, you can set up Slack notifications that will automatically alert sales reps whenever:

A high-value lead lands on your website.
A lead makes a high-intent query in the chatbot or asks to speak to a real human.
Take other actions that qualify them as high-intent accounts.

You can configure the alerts to route each lead to the most appropriate sales rep based on various criteria (e.g., location, industry, account ownership, etc.).

This way, you’ll ensure that no qualified lead goes through your website unnoticed, as sales reps will be notified whenever an important opportunity occurs.

When it comes to options for engaging leads, Warmly provides two:

Live chat that lets sales reps take over from the platform’s AI-powered chatbot.
Live video calls that let reps hop on video calls with warm leads straight from Warmly’s dashboard.

Both features can be accessed from the “Warm Calls” section of Warmly’s dashboard, which:

Shows who’s on your website right now.
Provides every visitor’s curated data profile.
Lets you monitor their web sessions in real time.
Enables you to engage them immediately.

Pricing

Warmly has a free forever plan that lets you reveal up to 500 people and companies visiting your website, which is perfect for getting a taste of one of the platform’s essential capabilities.

If you expect higher traffic volumes and need more features, you can pick one of three plans:

Startup: $700/mo, includes 3 users, up to 10,000 monthly visitors.
Business: From $1,440 to $1,740 per month, depending on the number of visitors you expect to have. It includes 10 seats.
Enterprise: Custom plan. Created for users with an estimated traffic of 100,000+ visitors per month who need more customization. Includes 20 seats, advanced AI personalization, custom integrations, etc.

Note: All paid plans provide access to all of Warmly’s features and include integrations with sales intelligence tools such as Clearbit, Bombora, and 6Sense.

Integrations

Warmly provides access to these providers’ databases on all its paid plans, meaning you’ll get an entire bundle of products for the price of one.

It also integrates with OpenAI and most modern sales tools (SEPs, CRMs, etc.).

How does Warmly compare to Koala?

Both Koala and Warmly provide accurate and granular website visitor identification, revealing companies and individual prospects.

However, that’s where all similarity stops.

While Koala focuses on PLG and account-based marketing features, providing options for monitoring product usage and automated ICP fit scoring, Warmly aims to deliver a more "execution-based" solution.

Unlike Koala, which only lets you automate outbound follow-up emails, Warmly provides a wide set of prospecting and engagement options, ranging from live calls and chats to AI-powered autopilot prospecting and chatbots.

Note that while Koala has lower entry prices than Warmly, its best features are available only on its highest tier.

Koala does have amazing lead scoring capabilities. It's a solid choice if that's what you're looking for.

Ultimately, both Koala and Warmly are good intent data solutions in their own way.

Koala might be a better fit for PLG companies that are more interested in tracking how users interact with their product than creating lead scores that also include website activity and firmographics.

And if you’re looking for intent signals, plus the ability to engage prospects based on those signals, Warmly is for you.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches leads with granular first- and third-party intent data.

✅ Sales prospecting on autopilot.

✅ Sales engagement options.

✅ All paid plans include all its features.

❌ Annual pricing options only.

2. Qualified

Best for: Engaging high-intent visitors on your website.

Similar to: Warmly, 6Sense.

Qualified is a website visitor tracking platform that includes an AI-powered chatbot assistant.

It’s a good alternative to Koala if you’re looking to harness the power of AI to automate various sales and marketing processes, such as lead routing, engagement, crafting tailored offers, etc.

Features

AI Pounce engages visitors using a highly personalized approach based on the intent data Qualified revealed.
AI-powered chatbot SDR that answers leads’ queries, asks questions to qualify them, schedules meetings, etc.
Optimized for Salesforce data enrichment because it’s built on its platform.

Who is it for?

Qualified is the best match for enterprise-grade Salesforce users who want to enrich their CRMs with quality data automatically and have an AI assistant to help them manage other sales processes.