Best Leadfeeder Competitors & Alternatives for Maximum Lead Generation in 2025

2023 and 2024 were years of partnerships in website visitor tracking software.

Leadfeader completed its merger with Echobot to form a new GTM platform called Dealfront.

Factors.ai partnered with ABM platform 6sense, and CRM20 platform Hubspot ended the year by acquiring Clearbit.

Before its acquisition, Leadfeeder was a market-leading B2B lead generation software that deanonymized website traffic.

The company merged with sales intelligence platform Echobot to form a complete GTM platform called Dealfront, focused on the European market.

With Leadfeeder doubling down on Europe, North American customers may wonder what their best options are for visitor intelligence in 2025.

Here is our round-up of the best Leadfeeder Competitors & Alternatives for Visitor Intelligence in 2025.

7 Leadfeeder Competitors & Alternatives for Maximum Lead Generation in 2025

Warmly – Best for AI Sales Orchestration.
Clearbit (acquired by Hubspot) – Best for Budget Users.
ZoomInfo – Best for Mobile Numbers and Enterprise ICPs.
Factors – Best for Marketers.
Albacross – Best for EU Alternatives to Leadfeeder.
LeadMagic – Best for Middle Market.
Koala – Best for Beginners.

Warmly

Warmly (that’s us) offers the best alternative to Leadfeeder in 2025 with our signal-based revenue orchestration platform that provides a wide range of features designed to:

Capture warm leads that visited your website (first-party data).
Identify the hottest prospects from those visitors.
Automatically engage and nurture them, helping your sales reps to successfully convert them.

Let’s get a closer look at the functionality that makes Warmly an attractive for sales teams looking for a Leadfeeder alternative: 👇

Feature #1: Identify Your Website Visitors

Warmly identifies companies and individuals visiting your website in real-time.

Since your site is one of the most important parts of your lead generation funnel, capturing and engaging all leads it generates is of pivotal importance if you’re looking to build a steady pipeline of warm leads.

All it takes is adding a snippet of Warmly’s code to your website to start revealing warm leads visiting it.

You can monitor your leads’ web sessions in real-time to see exactly how they interact with your website.

➡️ This can help you pinpoint whether your website is optimized for conversions or if it needs improvements.

But that’s not everything.

Every identified prospect will be enriched with our platform's granular B2B data, providing your sales team with all the information they need to:

Pinpoint leads that best fit your ICP.
Tailor their outreach to each lead for optimal results.

The B2B prospect data Warmly reveals includes:

Company data (company name, location, size, etc.).
Technographics (software tools and technology the company predominantly uses).
Demographics (individual names, email addresses, phone numbers, social media profiles, job roles, etc.).
CRM data (past interactions with your reps, former champions within that account, etc.).

Feature #2: Reveal Buyer Intent

While knowing who visits your website and gaining insight into relevant B2B information gives you a nice competitive advantage, I believe that it’s still not enough to ensure the best possible results from your sales efforts.

This is why Warmly tracks and captures buyer intent data, in addition to basic B2B data, enabling your sales reps to find which of your leads is most likely to convert now.

Warmly collects several types of intent signals:

First-party intent: This includes intent signals leads left in your owned channels, such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals: These come from monitoring LinkedIn for things like job changes and openings, new funding rounds, etc.
Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

Warmly provides a granular and comprehensive view of your leads’ buyer intent, enabling you to:

Score and qualify leads with greater precision.
Identify the highest-value leads among them.
Engage leads precisely when they’re most likely to convert, boosting your chances of success.

Feature #3: Automate Your Sales Process

In addition to helping your SDRs identify high-quality leads from the get-go, Warmly lets you leverage the intent signals it picks up to create comprehensive sales workflows.

It has several automation tools that let you set things like LinkedIn and email outreach or lead routing on autopilot.

Firstly, there’s the Orchestrator, which enables you to streamline LinkedIn and email outreach.

Here’s how it works:

Set up the action that triggers the automated sequence (e.g., a visitor matching your ICP lands on your website).
Define the criteria the prospects need to meet to be targeted (e.g., company size, industry, individual job role).
Specify the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

Warmly's Orchestrator will then ensure that all the leads matching the criteria you defined are adequately engaged, taking notice that every email or message is personalized and contextual.

Learn more about how it works:

Secondly, there’s the AI Chat, Warmly’s AI-powered chatbot that engages with your prospects in real-time.

Warmly’s AI Chat can handle a wide range of actions, including:

Automatically engaging and qualifying leads.
Offering relevant collaterals.
Answering questions.
Booking meetings, etc.

The AI-powered chatbot is powered by our tool’s generative AI, which can be trained to maintain a consistent brand tone across chats while ensuring that every interaction with each lead is contextual, relevant, and human-like.

Finally, Warmly lets you automate lead routing, as your sales reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

This significantly reduces the time to lead, improving your chances of converting them.

Feature #4: Live Engagement With Warm Video Chatting

Having the option to engage leads while their interest in your product is at its highest could be the make or break between converting them and losing them for good.

Warmly’s live video chat option was designed with this in mind, allowing sales reps to engage leads in live, one-to-one meetings while they’re still on your website.

When you go to the “Warm Call” section of Warmly’s dashboard, you’ll see a detailed overview of all your website visitors right now, with the option of monitoring each prospect’s website session and uncovering intent insights simply by clicking on their name.

Once your sales reps assess that the time is right based on website session insights and other intent signals, they can easily initiate a call and do what they do best - coax leads into conversion.

Feature #5: A Daily-Updated B2B Prospect Database: Coldly

Warmly lets you access Coldly, which is a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your sales reps need to make initial contact, including:

Validated emails.
Phone numbers.
LinkedIn profiles.

Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.

Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.

This way, your team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.

Warmly Pricing

Warmly offers a free plan.

On it, you can:

Reveal up to 500 companies and individuals visiting your website (in addition to essential and accurate data on each lead).
Set up ICP filters to quickly identify high-quality leads.
Automate basic lead routing.

If you need more, there are four paid plans to choose from:

Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Pros & Cons

✅ Accurate website visitor identification at both company and individual levels.

✅ Reveals who your hottest leads are right now.

✅ Personalized lead generation and outreach workflows.

✅ Real-time monitoring of visitors’ web sessions with options to engage them via an AI chat or video call.

✅ Transparent pricing model – even at the Business plan level.

✅ Good range of integrations.

❌ You'd have to be on the Enterprise plan to access Warm Calling.

Clearbit – Best for Developers & Budget Users

Clearbit was recently acquired by Hubspot. As of now, it’s marketed as Clearbit by HubSpot and remains available as a separate service.

The company has over 400K users and enriches more than 500 million records monthly. Clearbit’s de-anonymization platform is called Reveal.

It does not do contact-level identification, but has a function called Capture that adds contact information for key decision makers in an integrated CRM.

The platform also offers Data Enrichment that uses machine learning and QA to find context on companies and contacts.

Strengths of Clearbit

Clearbit has long been the de facto choice for developers who work with GTM teams. They are the most API-developer friendly.

Clearbit pairs well with marketing automation software. It integrates with HubSpot, Salesforce, Segment, Marketo, Pardot and Slack.

HubSpot users have been able to use Clearbit as an app since 2019.

Hubspot has indicated that it plans to integrate it natively through HubSpot’s CRM platform. As of now, Clearbit is still available as a standalone product.

Clearbit’s pricing structure has credit-based system which allows budget-minded teams to just pay for the features they need as they need it.

It’s also rated highly for being easy to use and set up, as well as the quality of support.

Weaknesses of Clearbit

If you use Salesforce or any type of CRM other than Hubspot, there is some risk of your service being disrupted depending on changes the company makes going forward.

The main complaint for Clearbit users is pricing, which is not as upfront as Leadfeeder. Clearbit not have any unlimited plan.

Customers pay for their usage, which can quickly add up at 2 credit per sales alert and even charges for CSV exports.

There are also some features Clearbit does not yet track, such as contact-level website identification, Video tracking, File Download tracking, and Form tracking.

Clearbit Pricing

‎Clearbit has a different pricing structure than its competitors. The free level gives 25 credits a month, which can be spent on features like Sales Alerts (2 credits), CSV exports (1 credit per unique record) and Form Shortening (2 credits).

Growth plans cost $50-275 for 125-1,000 credits per month. Companies that need more than that can contact their sales team for a custom arrangement.

Clearbit is best for companies with a handful of very specific needs and would rather not pay a lot monthly for features they won’t use.

ZoomInfo – Best for Mobile Numbers and Enterprise ICPs

‎Compared to Leadfeeder, ZoomInfo has a much more involved setup plan and is significantly more expensive than its peers.

While it has enjoyed a reputation of having the cleanest data, its high-end price structure is increasingly hard to justify with so many cheaper competitors coming up in the sales intelligence space.

Strengths of ZoomInfo

‎The ZoomInfo SalesOS platform claims to have the largest B2B database with more than 174 million verified emails and a relatively impressive 70 million direct dial numbers.

For reference, Dealfront’s ICP-based targeting covers roughly 90 million contacts from 30 million (European) companies.

ZoomInfo has a comprehensive data set with strong confidence and can be especially granular for some specializations. It does best with middle-market and enterprise-sized companies.

ZoomInfo started with contact identification and moved into other areas, like website ID, third-party intent data, and chatbot.

This is likely because as a public company, they need to constantly increase their net retention revenue (NRR) and introducing new features is the best way to do that. Unfortunately, it’s swelled into a very big (read: expensive) bundled package.

In addition to SalesOS, their RevOS operating system also includes MarketingOS, OperationsOS, DaaS, and TalentOS, which may be helpful for customers who want an all-in-one solution.

Given it’s white-glove sales process, ZoomInfo also offers the ability for more personalization than other LeadFeeder alternatives on this list.

Weaknesses of ZoomInfo

ZoomInfo is easily the most expensive LeadFeeder alternative starting at $15,000/year for 3 seats. Their contract also requires that you delete all the data if you stop using them, so you will have to start all over with a new company if you switch over.

ZoomInfo is not useful for tracking companies smaller than 100 people. They also have a reputation for suing former customers who continue using data sets after they have stopped renewing their contracts.

ZoomInfo is not especially remarkable at website identification, which makes sense as it is not their bread and butter.

Similar to Clearbit, ZoomInfo’s contact-level identification data comes through acquisitions.

However, the service is integrated into everything else, so if a company comes to the website, ZoomInfo can simply pull up the contacts of all the buyers who work there. In this case, their extensive data set covers a hole in their data, but it will cost you.

ZoomInfo benefits from name recognition, which is a double-edged sword as they also have more exposure to lawsuits. Unlike many of its competitors, it is publicly traded which may limit its ability to move quickly.

The multiplatform approach may also be a weakness as it spreads their customer care and product investment in multiple directions.

ZoomInfo Pricing

Pricing is only available by contacting the ZoomInfo pricing team. However, word on the street is that plans start at $15K a year.

‎ZoomInfo requires users to sign up and request pricing, but plans usually start at $15,000 a year for 3 seats.

There appears to be no self-service option, which is fine if you prefer a high-touch sales process.

Factors – Best for Marketers

Factors started as a marketing and attributions product, a side of which is account intelligence. Their focus is figuring out which campaigns or content is bringing in the high-intent accounts and pushing it back into the marketing sequence.

There is, however, significant overlap in use for salespeople.

Factors can offer context such as what channels the accounts are coming from, what the journey is for the account, and provide statistics.

They can identify what campaigns and pages convert better.

Strengths of Factors

Factors has direct integration with 12 tools and softwares including HubSpot, Salesforce, 6Sense, Clearbit and Leadsquared. You can also connect to Webhooks like Make.com or Zapier to access other tools and integrations.

Factors has also recently partnered with Clearbit, which strengthens both company’s data sets.

They are GDPR-compliant on principle, which can spare it from some of the roadblocks

ZoomInfo has faced when going public. Factors also has an AI-powered feature called “Explain” that offers insights and root cause analysis.

Weaknesses of Factors

Factors is a “privacy-first, GDPR compliant solution” which means they only provide IP-to-company data and not individual website visitors, phone numbers, or mail IDs unless that user has filled out a contact form with that information.

Given its priority on privacy, Factors is more focused on understanding funnel conversions.

Their website analytics tools track ad performance and users' journeys as they move through pages. It is an excellent tool for marketers who need analytics, but not as much for sales people and orchestration.

They also do not have any automation for prospecting, unlike competitors Koala or Warmly.

Many users also complain about data export features, which does not currently allow sharing individual reports, customizing data formats, or even specific data fields. This may not be ideal if you intend to integrate Factors.ai with other systems.

They also do not have chat bot features and have not indicated they will move into the space, which may be a consideration for sales people who want more of an orchestration platform.

Factors Pricing

‎Factors has a free tier that allows up to 100 identified accounts and 5K visitors monthly. They have three tiers of paid accounts.

The lowest paid plan is $149/month, allowing up to 500 identified accounts and 10K visitors.

The Growth and Professional levels allow 5K and 10K unique accounts per month, respectively. Any needs greater than that requires contacting them for a quote.

Albacross – Best for EU Leadfeeder Alternative

Albacross is a top LeadFeeder alternative in the European market.

‎Albacross is an E.U.-based service that focuses on first-party intent data, which includes tracking account engagement such as the pages users visits and how long they spend there.

It claims to have built the "largest proprietary IP-to-company mapping database globally" with "tens of thousands of users." For customers targeting the European market, Albacross is a great alternative to LeadFeeder.

Strengths of Albacross

Albacross claims their "database maps 3+ billion events monthly" and that internal tests show an identification rate "1.7x higher than most intent data platforms" according to their website.

Like Factors, Albacross is GDPR-compliant, which is a requirement for working with companies in Europe, where it is based.

Albacross offers native integration for HubSpot, and third-party integration with Salesforce, Google Sheets, Mailchimp, Intercom, HubSpot, Mailshake, lemlist, Slack, and Zapier. Their API had 100% uptime in 2022. Like many competitors, Albacross is working with AI and machine learning to refine their data accuracy.

Their tracking method uses a custom script while LeadFeeder uses Google Analytics, which is not specificially designed for lead generation. Albacross also keeps a lead history of up to 90 days compared to 30 days with LeadFeeder.

Weaknesses of Albacross

Albacross lacks options for automating the sales process. It also has relatively few and inefficient integrations with other tools. It does connect to Salesforce, but only via a third-party. API integrations are also only available on the higher-level Growth plans.

Like Leadfeeder, Albacross is based in the EU and better at segmenting for European ABM campaigns, which may not be ideal for North American ICPs.

Albacross also does not offer a free tier. Their lowest paid tier costs $79/month and offers what many of its competitors offer for free. If you want to identify more than 100 companies a month, you will also have to talk to their Sales team to put together a Growth plan.

Albacross Pricing

‎Unlike many of its competitors, Albacross does not have a free tier. However, it does offer a 14-day free trial. It’s basic tier costs $79/month and allows up to 100 unique accounts, which is equivalent to the free tier of both Leadfeeder and Factors.ai.

LeadMagic – Best for Middle Market

‎LeadMagic was started in 2022, and already has a good reputation for first-party intent data as a B2B lead generation tool. It is often compared to the Clearbit Reveal tool, but with a monthly plan that can yield significant savings with high usage.

Strengths of LeadMagic

LeadMagic has an API that works with Segment or Google Analytics, which makes it a good API developor-friendly option for companies that need more usage than they can get with Clearbit. They also claim to be "only Visitor Identification Software that will let you own our data" which means, unlike ZoomInfo, you won't get a cease-and-desist after cancelling your subscription for using any lists they generated.

Weaknesses of LeadMagic

LeadMagic can be integrated with your CRM, but only through Zapier. Their pricing is per seat, so costs can add up if you have a large sales team.

LeadMagic Pricing

Like Clearbit, ‎LeadMagic has usage-based pricing starting at $69 for up to 100 leads. However, they also offer unlimited premium plans starting at $139/month on an annual basis or $169 month-to-month. If your company is identifying more than 400 unique companies a month, you would save money by adopting either the monthly or annual plan.

Koala – Best for Beginners

‎Like Warmly, Koala offers a freemium product for small companies. The founders were the former Chief Product Officer and Head of Engineering at customer data platform Segment who wanted to apply the principles of Segment to lead generation on a website.

Koala is extremely PLG-driven. They have very little web presence (not even a G2 review profile) other than their website, though they do post frequently to their changelog. Their website also does not allow you to book a demo. Instead, they lean into the freemium model and prompt users to upgrade to the Team level in the program.

Strengths of Koala

Koala is known for having a very clean and UI. They do a good job of filtering and identifying visitors, which syncs easily back to your CRM. It hooks easily up to sales engagement software, so users can automate messaging via email. Koala also has some innovative features including real-time Slack alerts. Koala has a forgiving price structure, which makes it a great place to start playing around with a strategy for visitor intelligence and lead generation.

Weaknesses of Koala

Koala appears focused solely on visitor identification. They do not provide customer intent or job change tracking. While Koala is working on some cool features such as Outreach integration, they lack some splashier features such as chat bots or LinkedIn messaging automation. Koala also does not use third-party vendors for data enrichment, so they are not able to identify as many prospects at the contact level as some of its competitors.

Koala Pricing

Koala has a very forgiving price structure that is aimed at product-led growth. The free level gives 3 seats and allows users to see up to 250 identified accounts and 10,000 events monthly. The Team level starts at a relatively inexpensive $175/month and allows users to see up to 1,000 accounts and 500,000 events. If you need more than 3 seats, you will have to contact the sales team for a Business level plan.

Find out who is on your website and engage them in real-time with Warmly

With Leadfeeder and its alternatives, companies will often have problems like limited identification functionalities, an expensive pricing model, and limited free usage.

But what if we tell you there’s a platform that can minimize these drawbacks to a minimum while providing you with fast ROI?

Warmly gives you information about all the prospects that come to your website and helps you nurture and convert them into paying customers.

When the data comes from your own website, the possibility of it being wrong is comparatively less.

But Warmly is not a platform that just reveals anonymous website visitors or provides access to leads to go after.

Our revenue orchestration platform does much more:

Website Intent Signals: You can identify potential buyers by tracking their interactions with your website and get insights into their interest level, allowing for timely and targeted outreach.
Coldly Contact Database: Access a wide range of accurate prospect contact details directly from the Coldly database, helping you reach out to the right people.
Meeting Scheduling: Simplify your meeting process with automatic scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Inbound Chat: Engage website visitors in real-time with intelligent chat features designed to convert inbound traffic into meaningful leads.
The ability to send leads to the right salesperson automatically and notify them via Slack with a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand and get in front of them before your competitors do.
AI Prospector: Automate the search for high-potential prospects using AI-driven technology, ensuring your sales team focuses on the right opportunities.

You can sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.