The best B2B data providers on the market offer business access to datasets that have valuable information on companies, contacts, market trends, and customer behaviors.
These insights can help you with lead generation, sales targeting, market research, and improving decision-making in some cases.
In this article, we discuss the top 10 B2B data source providers on the market that we have tested. You will get a peak into each tool’s features, pricing, pros, and cons.
What to Look For in B2B Database Providers?
When choosing a B2B data provider for your business, consider the following four major factors:
1. Data Accuracy and Quality
More data isn't always better. B2B data can decay rapidly, so your data provider must have accurate, up-to-date buyer data. Make sure it has dedicated verification systems in place to verify and update databases periodically.
2. Data Coverage
Look for B2B data list provider that offers broad coverage of your ICP. This includes checking if all necessary fields, such as contact details, firmographics, and technographics, are filled out.
In addition, check whether the data provider offers international coverage so that you can break into local and global markets, such as EMEA, NAM, and APAC.
3. Filtering and Segmentation Capabilities
Find B2B data providers that offer advanced filtering options. These options allow you to segment data based on job title, company size, industry, sales trigger event, and intent filters.
Segmentation is another advanced feature that helps you bifurcate your audience into smaller, more specialized groups so you can hyper-personalize your outreach.
4. Integration with Your Existing Tech Stack
Look for a B2B database provider that integrates with your existing CRMs, ERPs, and CDPs, such as HubSpot, Salesforce, Outreach, and others.
Additionally, make sure the software offers a robust API and facilitates bulk import and export of contact data between data warehouses while ensuring real-time data sync.
What are the Best B2B Database Providers Currently on the Market?
The best The best B2B data providers currently on the market include: Warmly, Uplead, Datanyze, Demandbase, Linkedin Sales Navivagator, Lusha, Kaspr, RocketReach, Seamless AI and Cognism.
1. Warmly
Warmly (that's us) is the best B2B data provider with its accurate, real-time, person-level de-anonymization data and signal tracking that help you identify your warmest leads and reach out to them immediately.
We believe that the golden opportunities lie in intent data—the ability of your systems to tell you when people are interested in your company and why.
Our signal-based revenue orchestration platform enables sales, marketing, and GTM teams to:
- Capture buyer interest in real-time.
- Gain quality insights into prospective customers, allowing reps to tailor their strategies accordingly.
- Engage them while they’re still hot and successfully convert them.
It’s the best option for companies looking to combine intent and action data to drive sales.
Let’s take a look at Warmly’s features that make it the best B2B data provider on the market for the new era of ABM: ⤵️
1. Reveal Website Intent
Warmly identifies your website visitors.
Our platform can identify both companies and the individual profiles that are browsing your website.
As a result, your reps can focus their efforts on the right stakeholders from the get-go.
With Warmly, you’ll get another ace up your sleeve.
Once it identifies website visitors, the platform proceeds to enrich each visitor with:
- B2B data (email address, company name, phone number, industry, size, technographic, etc.).
- First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
- Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).
This combination of first- and third-party intent data enables you to identify the leads that are most likely to buy right now as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.
Your sales reps will be able to recognize who your hottest leads are right now and design tailored strategies for reaching out to them.
Check out our product walkthrough to learn more about Warmly’s features in use:
Why Is Intent Data Important?
Trying to sell a water bottle to someone who just walked out of their office isn’t the same as selling a water bottle to a runner who just finished a workout.
Understanding intent signals and recognizing them in time lets you:
- Qualify and score leads with greater precision and easily identify the hottest leads.
- Reach out when their interest level is at its peak.
- Create a hyper-personalized approach for each lead based on the contextual insights you have at hand, like which pages they visited, what they searched for, etc.
This helped Behavioral Signals shorten its sales cycle by 50-90% and source nearly $7M in its pipeline.
Platforms that omit intent data from their offering slow your lead generation efforts from the get-go, leaving you without one of the most powerful weapons in sales reps’ arsenals.
2. Streamline Sales Engagement Processes
Warmly’s automation features are by far one of the things most customers love about the platform.
Warmly uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.
It provides several automation features, including:
Orchestrator, which lets you automate email and LinkedIn outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:
- The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
- Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
- The course that the workflow should take (send a contextual email, a personalized LinkedIn DM, or a LinkedIn connection request).
This capability improves time-to-lead, while SDRs can take over ones that respond and provide a personalized experience.
The AI-powered prospector prevents quality leads from falling through the cracks simply because you didn’t have a sales rep on hand.
Try it yourself 👇or watch it in action.
💡Note: You will need to be on one of Warmly’s paid plans to gain access to AI Prospector. For ARC, the ROI was 200% over 6 months.
AI Chat, which is an AI-driven chatbot that can be trained to:
- Qualify leads.
- Answer their questions.
- Book meetings.
- Offer relevant collaterals.
- Engage leads.
Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.
The combination of these automation features ensures that:
- Every high-value lead will be engaged.
- Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.
3. A B2B Prospect Database: Coldly
Warmly lets you access Coldly, which is a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting.
Coldly includes all the B2B data your sales reps need to make initial contact, including:
- Validated emails.
- Phone numbers.
- LinkedIn profiles.
Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.
Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.
This way, your team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.
Pricing
Warmly offers a free forever plan that allows you to identify up to 500 companies and individuals visiting your website per month.
In addition to that, you can set up ICP filters to quickly identify high-quality leads and automate basic lead routing.
There are three paid tiers to choose from to access the AI sales agent:
- Data Only: Starts at $333/mo when billed annually or $499/month when billed monthly, and includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
- Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which adds plus second-party signals, sales orchestration, and lead routing.
- Enterprise: Custom pricing, which lets you identify a custom number of visitors, includes everything in Business plus custom signals and warm calling.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Live sales engagement capabilities.
✅ Reveals who your hottest leads are right now.
❌ The starting price on the paid plans can be too much for smaller businesses.
2. UpLead
UpLead is a cost-effective B2B lead generation platform trusted by more than 4,000 businesses, including Google, Salesforce, Microsoft, Amazon, and more.
Features
- Get Access to more than 160 million business contacts worldwide in over 200 countries.
- Enrich your sluggish contact list with 50+ data fields, including verified emails, contact numbers, social links, and more data.
- Use the Chrome extension to access verified contact and company data while you browse.
- Prospect 16,000+ technology data points to find companies using competitive or complementary technologies and turn them into sales.
- Use UpLead's Intent Data feature to find consumption patterns, identify hot leads, and optimize reachouts.
Pricing
UpLead offers a 7-day free trial plan. Other than that, it has three premium plans:
- Essentials: $99 per month.
- Plus: $199 per month.
- Professional: Custom pricing.
Pros and Cons
✅ Real-time email finder and verification tool.
✅ Integrates with Salesforce, HubSpot, Zoho, Pipedrive, and many more.
❌ New users may still experience a learning curve when navigating all features, when comparing UpLead with ZoomInfo.
3. Datanyze
Datanyze helps you find and connect to B2B startups, SMBs, and enterprises and collect the highest-quality B2B contacts using a simple Chrome extension.
Features
- Access a vast database of 100+ million professionals, complete with phone numbers and email addresses.
- Use Datanyze's Chrome extension to pull up contact info, such as direct phone numbers and email addresses, while browsing social media or a company website.
- Manage leads via an intuitive dashboard that lets you tag contacts and companies to automatically create segmented lists that are all available to export.
- Leverage the icebreaker feature to learn your prospects using sources like their social media feeds and local news to initiate conversations.
Pricing
Datanyze offers a 90-day free plan limited to 10 credits per month (30 credits for 90 days). Post that, you can upgrade to one of its paid plans:
- Nyze Pro 1: $29 per month.
- Nyze Pro 2: $55 per month.
Pros and Cons
✅ Easy to use and accessible to users of varied technical skills.
✅ Allows bulk data export to popular CRMs like Salesforce, HubSpot, and more.
❌ Incidents of inaccurate lead information, forcing users to verify details manually.
4. Demandbase
Demandbase is a robust Account Based Marketing (ABM) platform for advertising, marketing, and sales teams.
It’s flexible and customizable, efficiently handling dynamic go-to-market motions and integrations with various marketing and sales functionalities.
Features
- Access AI-powered B2B company, contact, intent, and technographic data verified using web crawlers and creative validators.
- Leverage Journey stage mapping and Engagement heatmaps to tailor your messaging and outreach to where prospects are in their buyer journey.
- Create ideal buying groups to segment and engage group members throughout the buyer journey.
- Use AI to automate data cleansing and enrichment and keep your data fresh, accurate, and up-to-date.
- You can run intent-based, hyper-targeted B2B ads using Dem with AI-powered campaigns and smart bidding.
Pricing
Demandbase offers tailored pricing plans based on your data needs. Contact their sales team for a quote.
Pros and Cons
✅ A flexible solution, customizable according to business needs and dynamics.
✅ Integrated AI and automation capabilities assist with tasks, allowing teams to focus on strategic initiatives.
❌ As an enterprise-grade solution, Demandbase pricing may overwhelm SMBs.
5. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a premium sales tool that combines AI with LinkedIn's vast user network to help you find, prioritize, and engage with the right B2B prospects.
Features
- Use advanced search capabilities to mix and match 50+ search filters and find prospects quickly and efficiently.
- Gain insights like company hiring trends, headcount, and recent hires to help you build rapport and engage with your prospects.
- Identify decade-old colleagues, followers, and friends-of-friends to uncover valuable connections that can facilitate introductions and advocacy.
- Receive real-time alerts about significant events, such as job changes and promotions, so you can engage with decision-makers with the right message.
- Integrate external data sources, such as a CRM system, spreadsheet, or website, to expand their reach and identify prospects.
Pricing
LinkedIn Sales Navigator offers three paid plans: Core, Advanced, and Advanced Plus:
- Core: $99/month/seat that gives you access to advanced search features for leads and company profiles and to find and export emails and data points about leads.
- Advanced: $149/month/seat, which adds buyer interest alerts, and smart links that can bundle up to 15 documents or web links.
- Advanced Plus: $1,600/month/seat, which adds CRM sync, and advanced CRM integrations with platforms like Salesforce and Microsoft Dynamics 365.
Pros and Cons
✅ An easy-to-understand platform, particularly for LinkedIn users.
✅ Prompt and helpful support from LinkedIn.
❌ Can be expensive for small businesses and individual sales professionals.
6. Kaspr
Kaspr is a B2B prospecting software that helps you get contact info like phone numbers, email addresses, and company data while prospecting on LinkedIn.
Features
- Open the Kaspr Extension on any LinkedIn profile, list, group, or event to access the contact data you need.
- Enrich European buyers' data using 120+ million European B2B contacts and across 150 sources to get real-time verified information.
- Send data from the LinkedIn Chrome Extension straight to your tech stack, including HubSpot, Pipedrive, Zoho, Salesforce, and more.
- Has an intuitive dashboard that lets you organize, manage, and monitor leads with lists, tags, notes, and follow-up tasks — all in one place.
Pricing
Kaspr offers a free pan. Plus, it offers tiered-based subscription plans:
- Starter plan: $65 per month.
- Business plan: $99 per month.
- Organization plan: $99 per month.
Pros and Cons
✅ Intuitive and easy-to-navigate interface.
✅ Ability to obtain contact information with a single click.
❌ Advanced functionalities may require additional time to understand.
7. Lusha
Lusha is an AI-integrated sales intelligence solution known for its user-centric design, global coverage, and advanced filtering capabilities, which make it easy to search and drill through prospects.
Features
- Lusha's advanced search lets you use natural language queries to search for relevant leads.
- Complement your search with advanced filters for the prospect's phone type, buyer intent, technographic, company headcount, funding, and other parameters.
- Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
- Open Lusha Extension on LinkedIn, Sales Navigator, Recruiter, Salesforce, or any company site to access contact and company info in seconds.
- Generate AI-powered email sequences for cold outreach, product demo requests, or career opportunities with dynamic fields that autofill based on lead details.
Pricing
Lusha offers a free forever plan limited to one user. Other than that, it has three premium plans:
- Pro: $49 per user per month.
- Premium: $79 per user per month.
- Scale: Custom pricing.
Pros and Cons
✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.
✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.
❌ The UI and dashboard aren't beginner-friendly and lack essential prospecting features, which is why some sales teams have been looking for Lusha alternatives.
8. RocketReach
RocketReach is a leading B2B data provider trusted by over 21 million users, including 95% of the S&P 500.
It provides a suite of AI tools designed to speed up the process of finding and verifying potential buyers through intent data.
Features
- Has an extensive catalog of 700+ million profiles, 60+ million companies, and millions of emails and phone numbers across industries verified in real-time as you search.
- RocketReach uses intent data to provide insights on intent topics and accounts' digital behavior, such as website visits, keywords, and content engagement.
- Ask AI to automatically create prospect lists based on similar ICPs with options to fill in social URLs or any other information for your prospects.
- Use the Autopilot feature to create automated workflows for discovering and engaging prospects with just a few clicks.
- Integrates effortlessly with CRMs like Salesforce and HubSpot, as well as automation tools like Zapier.
Pricing
RocketReach offers three paid plans to choose from:
- Essentials plan: $99 per user per month.
- Pro plan: $165 per user per month.
- Ultimate plan: $300 per user per month.
Pros and Cons
✅ Dedicated Chrome extension to access information without switching screens.
✅ Readily available customer support.
❌ Can be expensive for small businesses, which is why start-ups have been looking for RocketReach alternatives.
9. Seamless.AI
Seamless.AI is an AI-powered B2B data provider with an extensive database of 1.3 million contacts and 120+ million companies.
It's known for providing accurate, verified contact data and integrates with your existing B2B sales workflows.
Features
- Uses AI and machine learning to research and verify millions of B2B cell phones, email addresses, and direct dials of people and companies in real-time.
- Seamless.AI Autopilot feature automatically curates a list of prospects based on your target ICP and selected criteria within minutes.
- With 12,000+ topics to choose from, you can identify and engage with read-to-buy leads at the perfect time and channel.
- Build and filter lists of prospects based on specific criteria for targeting the most relevant contacts.
- Use Writer by Seamless.AI to craft the perfect sales and marketing messages that excite prospects and cut through the noise.
- The Job Changes feature lets you track key contacts' job transitions for timely outreach and relationship building.
Pricing
Seamless.AI offers a free plan with 50 credits and three paid plans: Basic, Pro, and Enterprise. To learn more about their pricing, you can book a demo and ask their sales team.
Pros and Cons
✅ The search feature is fast and accurate.
✅ Cost-effective solution for small and medium-sized businesses.
❌ Lack of customization options to narrow down specific leads.
10. Cognism
Cognism is a B2B sales intelligence platform for sales, marketing, and RevOps teams looking for quality data in EMEA, US, and APAC regions.
It's intuitive, easy to adopt, and designed to be integrated into your existing workflows.
Features
- Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
- Get validated emails and phone-verified mobiles for key prospects.
- Create custom workflows to enrich existing CRM data or new leads with updated information.
- Get intent data for buyers actively searching for solutions like yours enriched with the most up-to-date and complete contact data.
Pricing
Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.
Pros and Cons
✅ Access to global data without geographical restrictions.
✅ The Cognism browser extension allows prospecting over any website or app.
❌ While it integrates with most CRMs, most app integrations are possible via Zapier and not native to Cognism, which is why some sales teams have been looking for Cognism alternatives.
How to Close More Leads with Warmly?
The B2B data providers in the list are all great, but you might often fall into issues like:
- Incorrect and outdated contact information.
- Lacks AI and robust customization options, like filtering and mapping.
- Unavailability or lack of buyer intent data.
All these drawbacks can be taken care of by a modern tool like Warmly.
Warmly is an AI-powered B2B data provider that provides insights into website visitors and helps you nurture and convert them into customers.
Because this data is sourced from your website, it is unlikely to be inaccurate or different from your targeted ICP.
But Warmly doesn’t just reveal anonymous website visitors.
Let’s have a quick look at what Warmly has for you:
- Website Intent Signals: Identify individuals and companies that visit your website, learn about their interactions, and tie them back to your CRM data.
- Advanced filtering: Not all website visitors are leads. Filter traffic by demographic, firmographic, technographic, website activity, 3rd party intent research topics, and many more fields to find the best fit for your ICP.
- Coldly Contact Database: Access Coldly’s 250+ million contacts and company details to reach the right people with the right message.
- Inbound Chat: Engage website visitors in real-time with intelligent AI chat features designed to convert inbound traffic into meaningful leads.
- Workflow Orchestrator: Create AI-driven automated workflows to engage with leads showing intent via email or Linkedin.
- Intelligent Routing and Alerts: Send real-time notifications to the right sales reps when prospects are showing buying intent.
- AI Prospector: Automate the search for high-potential prospects using AI-driven technology, ensuring your sales team focuses on the right opportunities.
What’s more, you get other features such as live video chat, access to Bombora’s buyer intent data, and integrations to connect all your favorite data and workflow tools.
Want to take Warmly for a spin?
Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.