10 Best Warmly Alternatives & Competitors in 2024

Wondering if Warmly is the right fit for your sales and marketing efforts or if you should look for an alternative solution?

There’s no better place to find out than here, as we know best who our ideal customers are, as well as all the strengths and shortcomings of our platform.

We’ll provide an honest and unbiased review of Warmly and the ten best Warmly alternatives and competitors to help you decide on your ideal match.

Let’s begin by exploring Warmly’s features - and the possible reasons for needing an alternative - a bit more closely.

Warmly’s Features

Warmly is a signal-based revenue orchestration platform that combines several capabilities into one powerful lead-capturing and converting mechanism.

Some of its most notable features, especially valued by GTM teams of all sizes and industries, include the following:

1. Identifies and enriches website visitors

You can create a website optimized for attracting and converting your ideal customers, but unless you have a way of actually detecting and identifying them in real-time, all your effort will be in vain.

Warmly handles that by revealing both the companies and actual individuals visiting your website, meaning you can often pinpoint the exact stakeholder going through your website right now.

Each identified visitor is enriched with vital B2B data, such as contact details, technographic, firmographic, etc., giving you the essential information you need for successful outreach.

To start identifying visitors, add a piece of Warmly’s code to any webpage, and the platform will start tracking and deanonymizing traffic in minutes.

Pro tip: Define your ICP and target accounts from CRM, and Warmly will immediately notify you when a visitor matching them lands on your website.

You should also note that you can use Warmly’s tracking capabilities on more than just your website.

Add the code tag to your app, marketing collateral (like interactive demos), emails, sales quotes, and even event pages to start collecting valuable leads across sources.

However, this isn’t even the best part.

Warmly also detects the buying intent of your visitors, enabling you to easily identify the hottest leads ready to buy now.

The platform achieves this by picking up:

First-party intent signals, i.e., details of your visitors’ web sessions that indicate their likelihood to buy (the visited pages, time spent on each page, number of times they returned to high-intent pages, etc.).
Third-party intent signals, i.e., insights into your visitors’ entire digital journey, including web search history, job change intent, visits to competitors’ websites, etc.

This way, your sales reps can focus their efforts on the leads exhibiting the highest buying intent and leverage the data Warmly revealed to tailor their outreach strategy to each lead.

The result?

A rapid boost in revenue, as in the case of Behavioral Signals that secured $7M in the pipeline in just a month of using Warmly.

2. Orchestrates outbound and inbound sales

Warmly leverages the intent signals it detects to automate your inbound and outbound sales workflows.

Its Orchestrator feature handles your outbound efforts, letting you streamline LinkedIn and email outreach.

The way it works is simple:

You set up the action that triggers the workflow (e.g., lead fitting your ICP lands on your website or a visitor shows high-intent behavior like visiting your pricing page).
You define company- and person-level filters so that the Orchestrator knows who to focus on (this pretty much includes the criteria that define your ICP, like company size, industry, tech stack, job role, etc.).
You choose the action you want the Orchestrator to take (e.g., sending a LinkedIn message, connection request, or email, with each email and message personalized for its recipient).

You can give it a go here:

https://tours.warmly.ai/pages/automate

On the other hand, AI Chat can be used for inbound, as it ensures high-intent website visitors are engaged while they’re still hot.

AI Chat can be fully trained, meaning you can configure its tone of voice, the questions it asks, the answers, and the collateral it provides.

As a result, you’ll be able to qualify leads and engage the warmest ones simultaneously.

3. Live engagement

Finally, one of the features that SDRs especially love is Warmly’s live engagement options.

With it, you can chat or hop on a video call with leads while they’re still on your website and their interest in your product is at its peak.

And since nothing can replace actual face-to-face communication, this feature allows your sales reps to shine their brightest and use all of their skill, expertise, and insights Warmly delivered to wow potential customers.

There are a few ways you can integrate this feature into your sales workflow:

Have the platform notify your reps when an ICP-matching visitor lands on your website, asks a high-intent question in the AI Chat, or takes any other relevant action, enabling them to pounce while the leads are still hot.
Monitor the “Warm Calls” section of Warmly’s dashboard to see who’s visiting your website and how they interact with it to determine when it is right to contact them.

Why you might need a Warmly alternative

Now that we’ve looked at some of Warmly’s most powerful features, it is time to answer the question we began with - why would you want to switch from Warmly in the first place?

Truth be told, most of Warmly’s users are unanimous in their verdict: Warmly does the job it’s been built for with excellent results.

However, if there’s one thing that can be an issue, it’s the pricing.

Namely, Warmly only has annual pricing plans, whose pricing is based on your website traffic volume.

Also, third-party intent signals are included in the price only on the Enterprise plan, whereas they are available as an add-on on the Business plan.

On the other hand, leveraging Warmly to improve your sales funnel can quickly pay off the initial investment, as was the case with Arc, which experienced a 200% ROI within 6 months of deployment.

The best way to find out if Warmly’s worth the money is to see it in action.

Book a personalized demo with our team to see if we match.

If you still think you’d be better off with an alternative, let’s examine some of the best Warmly competitors and alternatives on the market.

What Are the Best Warmly Alternatives and Competitors in 2024?

1. Zoominfo - All-in-one sales platform.

2. Albacross - Europe-oriented website visitor identification tool.

3. Koala - Reveals first-party intent and product usage data.

4. Demandbase - Comprehensive account-based marketing platform.

5. LeadGenius - Industry-specific lead generation.

6. Chili Piper - Automated lead routing tool.

7. Dreamdata - Tracks the entire buyer journey and enables marketing attribution.

8. Clay - Data-driven sales automation.

9. Clearbit - Lead intelligence platform.

10. Ocean.io - AI-powered prospecting platform.

1. Zoominfo

Best for: End-to-end sales management.

Who is it for: Enterprise sales and marketing teams whose target audience is primarily US-based.

Zoominfo is an all-in-one sales platform well-known for its massive B2B database paired with a wide range of sales and marketing-oriented features.

As such, it’s a solid Warmly alternative for businesses looking for a static B2B database first and foremost.

Features

Massive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
Automated multichannel sales workflows (such as cold email or cold calling campaigns) triggered by specific buying signals.
Predictive Modeling lets you define and update your ICP, keeping it fresh and relevant based on past won and lost deals and other critical data.

Pricing

Zoominfo has separate plans for Sales, Marketing, and Talent teams.

No prices are disclosed, so you’ll have to contact its sales team for a custom quote.

The exact price will depend on:

Features and functionality you need.
Number of licenses.
Credit usage.
Other factors.

Pros and cons

✅ Excellent B2B data coverage, especially regarding US-based phone numbers.

✅ Wide range of features for handling various sales operations.

❌ Expensive.

❌ Limited website visitor identification functionality.

2. Albacross

Best for: Lead enrichment for European businesses.

Who is it for: Small to mid-sized companies whose prospecting efforts are focused on the EU market.

Albacross is a data enrichment platform that reveals companies visiting your website and enriches them with B2B and first-party intent data.

It can be a solid Warmly alternative if you’re looking for a more affordable (yet not as powerful) lead enrichment solution geared toward EU-based prospecting.