When it comes to finalizing the right software for marketing and lead generation efforts, pricing plays a crucial role. RB2B helps you identify anonymous website visitors and push them down the buying funnel to increase conversions.
This guide will walk you through RB2B's pricing structure, helping you decide if it’s the right fit for your business.
To give you a small overview of RB2B’s pricing structure – it offers a free plan with 200 monthly credits and a Pro plan that costs $119 per month.
If RB2B’s pricing doesn’t quite align with your budget after we explore the details, we’ll also point you to a helpful alternative that offers similar features.
RB2B Pricing Plans
RB2B has a flexible tiered pricing structure suitable for both newcomers and those looking to ramp up lead generation.
Here's a quick breakdown of the RB2B pricing model:
- Free Forever: Best for freelancers and individual marketers to get LinkedIn profiles for website visitors delivered to Slack.
- RB2B Pro: Best for small companies and teams looking to drill down into their website visitors while integrating RB2B with your existing workflow apps.
- Custom Plan: Best for agencies, resellers, and enterprises seeking a tailored lead gen solution for their business.
All pricing plans work on a credit-based system and allow unlimited users.
👀 Note: The RB2B Slack integration is available with all plans. It allows you to push prospect's insights directly to a dedicated Slack channel.
Here's a glimpse at RB2B pricing and key features that come with every plan. 👇
RB2B Pricing Factors to Consider
Before we dig deep into RB2B pricing tiers, here are some factors to consider before you pay for the software:
1. Initial Usage Limits
RB2B's tiered pricing model is the gold standard for individual companies. Its free forever plan offers great potential for small companies to get the most out of prospecting.
However, it's limited to 200 credits per month.
This cap includes only new profiles, as returning visitor information is not included in the free plan. You can’t purchase additional credits, which is obvious as it’s a free plan.
2. High Scalability Costs
RB2B features dynamic credit pricing. While the free plan doesn't allow purchasing additional credits, the Pro tier has this flexibility.
But at what cost? 👇
3. Region Limitations
RB2B only deals with US audiences. Its algorithms and pixel only fire for US IP addresses and the profiles delivered are tied to US geolocations.
How Does RB2B Pricing Work?
RB2B offers a diverse pricing approach. You can start with its Free plan or register for a 7-day free trial of the PRO plan. Both ways, it's free to get started.
The Free tier offers up to 200 credits per month. Considering that RB2B charges one credit per profile extraction, you could quickly churn out 200 LinkedIn profiles on the Free tier, as well as advanced data like business email, company details, pageview history, and more on the Pro Trial plan.
👀 Note: All plans come with an upper cap of 200 credits. The Pro and above tiers allow purchasing additional credits at $119 per 200 credits.
If you are on a trial plan, after the seventh day, you can upgrade to the paid version, or RB2B automatically downgrades you to the Free plan.
RB2B Free Plan
RB2B Free tier users receive up to 200 credits per month. The plan supports unlimited collaborators, so you can add as many team members as you like.
Alongside free credits, it offers the following features:
- Centralized dashboard: Monitor and organize all incoming leads and data with other valuable insights using an intuitive dashboard.
- Lead information: The Free plan gives you access to basic profile information, such as first and last name, Company name, Job title, LinkedIn profile, and Industry.
- Slack integration: The free plan integrates with Slack and allows information sharing or altering via Slack channels.
- Customer support: It includes an AI chatbot for instant assistance and gives you access to RB2B's active user community and knowledge base.
RB2B Free plan limitations:
❌ Access to limited profile information.
❌ Only integrates with Slack; more integrations are available with the Pro tier.
❌ Once the 200-credit limit is reached, profile collection stops for the remainder of the month.
❌ Credit scarcity is doubled with irrelevant or false positives at times.
RB2B Pro Plan
RB2B Pro is designed to integrate smoothly into your existing sales ecosystem. It's best suited for individual companies looking for robust foundation and demand-based scalability, alongside other features like:
- Extensive lead information: Along with basic information in the free plan, you get access to business email, last session, returning visitors, and all-time page view history. RB2B's Pro plan also prevents coworker identifications to minimize false positives and spending of credits.
- Scalability: RB2B's Pro tier lets you expand usage with additional credits starting at $119 per 200 credits. Bulk credits are provided at a reduced rate when paid upfront.
- Advanced filtering: Filter leads based on several aspects, such as search topic, demographic, firmographic, or technographic, or create custom tags.
- Lead tagging: Easily filter and identify visitors to important pages of your website using RB2B's Hot Pages feature and those meeting your Ideal Customer Profile (ICP) using Profile tagging.
- Intelligent routing: RB2B's smart algorithms automatically route incoming leads to different reps based on lead value and qualification.
- Integrations: The RB2B Pro plan integrates with leading sales CRMs, such as HubSpot, Clay, Salesloft, Apollo.io, Outreach, and Webhooks, to streamline workflows between identifying potential leads and synchronizing them with your existing tech stack.
- Priority support: Considering the generous support provided with the free plan, RB2B's Pro tier adds live email support, white-glove onboarding, and Uptime SLA to this plan.
Is RB2B Expensive?
Well, RB2B does offer a free forever plan. However, there's no middle ground for users. The plan jumps from free to $119 per month.
Source
We also found user reviews highlighting the drawbacks of credit-based pricing. For instance, a mid-sized IT company owner highlighted how inaccurate data and false positives can extend credit usage significantly.
Our POV: RB2B is not expensive and is an affordable choice for freelancers, individuals, and companies who are happy with basic, small-scale prospecting. However, credit-based pricing might not fit your budget for advanced prospecting needs.
Warmly: How to Convert More Leads?
Warmly is a revenue orchestration platform that lets you identify, capture, engage, and manage leads under one roof.
It analyzes and aggregates 100+ buying signals from your website visitors and ties them to your ideal ICP to get you accurate, hot leads with all essential data right into your dashboard.
With Warmly, you can:
- Access first and third-party intent data.
- Integrate with your existing data sources and workflow apps without added costs.
- Use AI to automate lead engagement processes.
Similar to RB2B, Warmly features a centralized dashboard to manage everything. You can filter traffic by demographic, firmographic, technographic, website activity, 3rd party intent research topics, and many more fields.
Warmly also integrates with Slack and MS Teams to send you real-time updates and profile information right to your message box. But that’s not it; you can also receive audible voice alerts that yell at you when key accounts or contacts are on your site.
Here are some key features of Warmly:
1. Signal Based Intent Orchestration
Warmly features robust algorithms that track signals from three spaces:
- Website intent and activities
- Third-party research intent
- Job changes
Warmly automatically builds a list of companies that have visited your website or promotional pages. Its partnership with Bombora lets you see what other competitors or industry keywords prospective accounts are looking for across 5,000+ B2B websites.
Next, Warmly automates the entire fussle when a contact switches companies.
It handles:
- Contact information update on your CRM.
- Looping in customer success and SDR teams via Slack/MS Teams notification.
- Identifying buying groups at the contact's new company.
- Pushing contacts to relevant job change sequences in Outreach, Salesloft, and Hubspot.
- Push new buying groups to Outreach, HubSpot, and Salesloft outreach sequences.
- Adding a contact to a 'Former Customer' audience to receive paid ads on social platforms.
That brings us to the next feature, Warmly’s workflow automation capabilities. 👇
2. AI-Powered Workflow Automation
Warmly Orchestrator lets you create automated workflows triggered by events and changes in information.
With Warmly Orchestrator, you can:
- Trigger hundreds of multi-step sequences on intent signals.
- Drag and drop apps into workflows, such as Apollo, 6sense, and ZoomInfo for multi-threading.
- Personalize and send messages to key stakeholders of surging accounts.
- Automatically prevent a contact from getting enrolled into double sequencing at the same time.
Here’s how sales and marketing professionals can use Orchestrator to automate processes:
- Auto email prospects showing high intent.
- Send LinkedIn connection requests, direct messages, and InMail.
- Trigger an entire workflow when contact information changes.
- Route leads to relevant sales reps based on defined criteria and factors.
And much more…
The Orchestrator is highly configurable, allowing you to specify WHO it should focus on, WHAT it should do, and WHEN it should do it.
Watch Orchestrator in action.
3. AI Tools to Engage Leads
Warmly offers AI tools for engaging with potential leads. These tools allow you to free up your team from low-stake leads to focus on high-revenue, solid leads only.
Here's what Warmly offers:
- In-app AI-powered sales chatbot that engages with accounts visiting your website.
- Live video chat with your high-intent prospects without leaving the website.
- Inbound chat flows that trigger sequences based on visitor's requests (best for troubleshooting and product demos).
- Webforms with a built-in scheduler that integrates with your business calendar to route dates to the right sales rep.
Pricing
With Warmly, you get a free plan that reveals 500 qualified leads on your website monthly. It also offers features like intent signals, custom accounts, and lead filtering via email, Slack, and MS Teams.
Other than that, Warmly features three premium plans:
- Startup plan: For founders and early-stage sales teams.
- Business plan: For leaders aiming to accelerate pipeline conversion with Al & automation.
- Enterprise plan: For established teams who want enterprise-grade customization, security & support.
Startup plan: This plan costs $700 per month and reveals 10,000 website visitors, offers 1,000 orchestrator credits, and 5,000 AI chat credits per month.
You can onboard 2 team members for free, and then it will cost you $25 per month to onboard more.
Business plan: This plan allows you to reveal up to 100,000 website visitors. It costs between $1,440 and $1,740 per month, depending on the number of visitors you want to reveal.
With the Business plan, you get 10 seats for free and a dedicated customer success manager.
Enterprise: This is a custom plan for established teams that want to reveal more than 100,000 visitors and require enterprise-grade customization, security, and support.
You get 20 seats, advanced AI personalization, custom integration, and many more features than the Startup and Business plan.
Wrapping Up
RB2B is a great tool to leverage in the lead generation and conversions category. But the real question is if it fits your budget.
The gap between its free and paid plans really poses a question of affordability, and at least a couple of tiered plans between the free and Pro plans are needed.
Warmly, on the other hand, offers straightforward pricing and a comprehensive suite of features.
Sign up for its free plan and give it a try firsthand.
Or, if you’d prefer to see all of its features in live-action first, book a personalized demo with our team.
Warmly Product Walkthrough