When it comes to finalizing the right software for marketing and lead generation efforts, pricing plays a crucial role. RB2B helps you identify anonymous website visitors and push them down the buying funnel to increase conversions.
This guide will walk you through RB2B's pricing structure, helping you decide if it’s the right fit for your business.
To give you a small overview of RB2B’s pricing structure – it offers a free plan with 150 monthly credits and then has 3 paid plans, starting at $79/month for 300 credits.
If RB2B’s pricing doesn’t quite align with your budget after we explore the details, we’ll also point you to a helpful alternative that offers similar features.
RB2B Pricing Plans
RB2B has a flexible tiered pricing structure suitable for both newcomers and those looking to ramp up lead generation.
Here's a quick breakdown of the RB2B pricing model:
- Free Forever: Includes company-level and ID push to Slack for up to 150 monthly resolutions.
- Starter: $79/month for 300 monthly resolutions, plus the option to push LinkedIn URLs to Slack.
- Pro: From $140/month for 600 monthly resolutions, plus business email addresses and integrations.
- Pro+: From $199/month for 600 monthly resolutions, with increased coverage for company- and contact-level site ID.
All pricing plans work on a credit-based system and allow unlimited users.
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Here's a glimpse at RB2B pricing and key features that come with every plan. 👇
| Features |
Free |
Starter |
Pro |
Pro+ (Most Popular) |
| Price |
$0/mo |
$79/mo |
$149/mo |
$799/mo |
| Monthly Resolutions |
150 |
300 |
600 |
10,000 |
| Resolution Type |
Basic |
Basic |
Basic |
Premium |
| Identification Level |
Company-level only |
Person-level (LinkedIn URLs) |
Person-level (LinkedIn URLs) |
Person-level (LinkedIn URLs) |
| Push to Slack |
✓ |
✓ |
✓ |
✓ |
| Business Email Addresses |
— |
— |
✓ |
✓ |
| Other Integrations |
— |
— |
✓ |
✓ |
| 7-Day Full-Featured Trial |
✓ |
✓ |
✓ |
✓ |
| Contact-Level Site ID (US only) |
— |
15–20% coverage |
15–20% coverage |
35–45% coverage |
| Company-Level Site ID (Global) |
15–20% coverage |
15–20% coverage |
15–20% coverage |
35–45% coverage |
RB2B Pricing Factors to Consider
Before we dig deep into RB2B pricing tiers, here are some factors to consider before you pay for the software:
1. Initial Usage Limits
RB2B's tiered pricing model is the gold standard for individual companies. Its free forever plan offers great potential for small companies to get the most out of prospecting.
However, it's limited to 150 credits per month.
This cap includes only new profiles, as returning visitor information is not included in the free plan. You can’t purchase additional credits, which is obvious as it’s a free plan.
2. High Scalability Costs
RB2B features dynamic credit pricing. While the free plan doesn't allow purchasing additional credits, the Pro tier has this flexibility.
But at what cost? 👇
For example, 2,500 monthly credits would cost you $349/month.
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3. Region Limitations
RB2B only deals with US audiences. Its algorithms and pixel only fire for US IP addresses and the profiles delivered are tied to US geolocations.
Is RB2B Expensive?
Well, RB2B does offer a free forever plan. However, there's no middle ground for users. The plan jumps from free to $119 per month.
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We also found user reviews highlighting the drawbacks of credit-based pricing. For instance, a mid-sized IT company owner highlighted how inaccurate data and false positives can extend credit usage significantly.
Our POV: RB2B is not expensive and is an affordable choice for freelancers, individuals, and companies who are happy with basic, small-scale prospecting. However, credit-based pricing might not fit your budget for advanced prospecting needs.
Warmly: The best alterantive to RB2B
Warmly is the best alternative to RB2B in 2026 for mid-market B2B SaaS revenue teams that want one platform doing the work of four:
- Person-level website visitor identification.
- An Inbound Agent that converts on-site.
- A TAM Agent that runs outbound.
- The Context Graph, which keeps both motions working off the same data layer.
Warmly isn't only a website visitor identification tool. The platform combines visitor de-anonymization with AI chat, AI SDR outbound, buying committee identification, and a learning intelligence layer.
That's what makes Warmly a credible alternative to running a separate chatbot, dialer, visitor ID, and data stack - it's a single system with one shared brain.
Let’s go over the features and capabilities that I think make our platform a reasonable alternative to RB2B:
Person and company-level visitor identification
Warmly identifies visitors at the individual level, not just the company, similar to how RB2B handles it.
Across typical B2B traffic, that's around 65% of companies and roughly 15% of individuals identified, with the full identification, enrichment, and scoring pipeline running in under three seconds.
Our platform goes beyond IP-to-company matching and resolves individuals with name, work email, job title, and LinkedIn profile.
AI Chat and Live Human Chat
You’ll get access to Warmly’s AI chatbot that you can train on your messaging and objection-handling techniques that you’ve perfected over the years.
The chatbot can pull CRM history and intent signals before the first message, and opens with something the visitor actually cares about rather than "How can I help?"
When a conversation needs a human, the handoff comes with the full transcript and context intact, so reps don't start cold.
Qualified visitors can book straight into rep calendars from inside the chat. No form, no SDR triage step, and no "someone will be in touch."
The Context Graph
The Context Graph is our platform’s unified data layer that connects 4 types of information for every account:
- What happened to them (signals)? This includes Website visits, intent signals, funding news, job changes, and competitive research.
- What did you do (actions)? That’d be your emails sent, ads served, calls made, and sequences triggered.
- What are the notes around it (context)? Your rep observations, meeting summaries, deal context, and why decisions were made.
- What was the result (outcomes)? This includes meetings booked, deals won, conversations had, and outcomes tracked.
What that means is that your inbound and outbound work can work from the same scoring model instead of passing data between three vendors.
Every prospect touchpoint is logged in an activity ledger, which you’ll find is quite useful when a prospect is back in market after a few months of persuading stakeholders to give them budget.
You’d also be right to assume this massive context goes to the AI chatbot.
The AI chatbot would be aware if a visitor visited your pricing page last week and a case study 2 months ago.
TAM Agent (AI SDR + Outbound Orchestration)
The TAM Agent handles everything that happens off-site.
That includes building dynamic audiences, scoring accounts, finding the buying committee, enriching contacts, and orchestrating outbound across email, LinkedIn ads, and rep sequences.
Here’s what’s included:
- AI ICP Tiering: ML model trained on your closed-won deals that scores every account as Tier 1, 2, 3, or Not ICP, with a transparent reason for each score.
- Buying Committee Identification: Goes beyond title matching to find Champions, Decision-makers, Influencers, and Approvers using LinkedIn data, org charts, and job descriptions.
- Outbound Orchestration: Three modes (route to reps, AI SDR autonomous, or hybrid), with guardrails that won't sequence open opportunities or double-touch visitors already in chat.
- LinkedIn Ad Targeting: Auto-syncs buying committee members from high-intent accounts to LinkedIn Matched Audiences in real-time.
Warmly's Integrations
Warmly integrates natively with HubSpot and Salesforce, with full bidirectional sync, custom properties, workflow triggers, and Change Data Capture on the Salesforce side.
For sales and engagement, our platform connects to Slack, Microsoft Teams, Outreach, Salesloft, Apollo, and Instantly.
On the marketing side, native integrations cover LinkedIn Ads, Google Ads, Meta Ads, and Marketo.
Pricing
Warmly's current pricing plans are structured into three tiers plus a free entry point:
- Free: 500 de-anonymized visitors per month at the company and contact level, limited Bombora intent signals, no automation.
- TAM: Starts at $15,000/year. Covers off-site orchestration, ICP tiering, buying committee ID, full enrichment, and LinkedIn ad sync.
- Inbound: Starts at $30,000/year. Covers on-site person-level identification, AI chat, meeting booking, Warm Offers (pop-ups), personalized microsites, and retargeting.
- Full GTM: Custom pricing. Unifies both agents with the Context Graph, SSO, SAML, and API, plus MCP access.
Try Warmly For Free
If your situation looks like "we want one platform that handles the buyer's journey from first site visit through booked meeting, without buying chat as a separate product," Warmly might as well be what you’re looking for.
Here's what's in it for your team if you try Warmly:
- A free plan with 500 monthly identifications at the company and person level, which is enough to validate the platform on real traffic.
- An Inbound Agent that handles AI chat, meeting booking, lead routing, and retargeting from one place.
- A TAM Agent for ICP scoring, buying committee mapping, and outbound orchestration that doesn't bill by seat.
- A Context Graph that gives both motions a single account record to work from.
- Native HubSpot and Salesforce integration with bidirectional sync.
Start with the free plan to see what gets identified on your real traffic, or book a demo if you'd rather walk through it with our team first.
⚠️ Disclaimer: This article was last updated on 5th of May, 2026, and if there's any misinterpretation of the information, please contact us, and we will fact-check it.