Dealfront Pricing: Is It Worth it in 2025? [Reviewed]

Is Dealfront the right sales intelligence platform for you?

To answer this question, you must first determine whether it’s worth its price. However, with so little information available online, this isn’t easy.

That’s precisely where this comprehensive Dealfront pricing guide saves the day.

In it, I’ll break down everything you need to know to decide if Dealfront is worth it, including:

Its pricing options.
The features it includes in its essential offering.

And if it turns out that Dealfront isn’t the most cost-efficient option out there, I’ll throw in a bonus option that provides better value for money for many users.

Let’s dive in!

Dealfront Pricing Plans

Before I discuss Dealfront pricing options, it’s important to understand what Dealfront is and how it was created.

Namely, Dealfront is the result of a merger of two separate companies:

Echobot - A B2B sales intelligence platform that provided premium company, contact, and market-relevant data for European-based businesses.
Leadfeeder - Website visitor identification tool that revealed companies visiting your website in real-time.

As a result, Dealfront integrates both products into a single platform, but here’s the catch.

Dealfront has separate packages for sales intelligence and website visitor tracking:

Dealfront for sales intelligence: Custom pricing based on team size, usage, and goals.

Leadfeeder for website traffic identification:

Free forever plan that lets you identify up to 100 companies per month.
Paid plan, which starts at €165 per month when billed monthly or €99 per month when billed annually for up to 50 identified companies per month.

While this allows you to use both tools as standalone solutions, it also means that you’ll have to pay separately for sales intelligence and website visitor tracking if you want access to Dealfront’s complete offering (which you’ll definitely want if you’re interested in equipping your GTM team the best way possible).

So, when it comes to Dealfront pricing, I’ll focus primarily on its sales intelligence package, as that’s the tool suite you get when subscribing to Dealfront.

If you also want website visitor identification, you’ll have to subscribe to Leadfeeder.

I reviewed Leadfeeder’s pricing in a separate article, so make sure to check it out for a more detailed glimpse into its cost.

Dealfront Sales Intelligence Package

Dealfront opted against publishing exact prices for its sales intelligence platform.

Instead, it urges potential customers to contact its sales team for a custom quote.

The pricing is based on factors like:

Team size, i.e., the number of people you want to onboard.
Usage, probably meaning that the total use volume will impact the final cost.
Goals, which implies that the features and functionality you decide to include to achieve your goals will also influence the total price.

When it comes to Dealfront’s features, they include the following:

Extensive GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
Coverage of data like company and contact details, technographics, job listings, social posts, etc.
100+ filters for building targeted lead lists.
33 trigger events, such as relocation, expansion, job offers, management changes, etc., enable you to monitor important accounts for relevant changes that might imply higher buyer intent.
AI-powered lookalike lead lists leverage your existing customers and their data to find leads similar to your existing accounts that might also be a good match.
Browser extension for accessing essential data on the go.
Automatic CRM data cleansing and population.
Buyer intent data, but only if you subscribe to Leadfeeder, too.
Ad targeting, retargeting, and optimization let you leverage Dealfront’s data to enhance your ad reach, targeting, and impact.

However, you should note that Dealfront doesn’t specify which of these features are its core functionality, which you can expect to get on its lowest-tier plans.

Instead, it separates its offering into several different packages:

Target: Lets you leverage Dealfront’s comprehensive filtering options to create lead lists and auto-populate CRM systems.
Connect: Lets you drill down on individual decision-makers data and includes a Chrome extension for scraping data on the go.
Datacare: Keeps your CRM records and data fresh, clean, enriched, and accurate.
Promote: B2B ads targeting and retargeting.
Leadfeeder: Identifies companies visiting your website.

The only feature that is most likely included by default is access to its B2B database.

Depending on your needs and preferences, you can probably include all the rest, but remember that any extra features you need will increase Dealfront’s total cost.

Note: Dealfront doesn’t offer a free trial. If you want to check it out before committing, you can book a demo with its team, but there’s no option to try it out firsthand.

Is Dealfront Worth It?

Let’s examine some key points about Dealfront's pricing and overall offering to help you decide whether the platform provides good value for money.

It has non-transparent pricing: Whenever a company opts against publishing pricing details, it usually means it’s expensive. Although Vendr has no data on Dealfront, I managed to dig up some pricing details on Echobot.

So, according to Vendr, the average cost for Echobot was about $21,000 annually, whereas the maximum price was around $34,000. Keep in mind that Dealfront is probably more expensive.

If you need website visitor tracking, you’ll have to pay extra: Leadfeeder’s pricing starts at $165/mo for up to 50 identified companies, but it can go up to as much as €1999/mo for identifying 20001 – 40000 companies per month.

This significantly adds to the total costs.

Many users complain about Dealfront’s pricing: A significant number of user reviews mentioned that Dealfront is definitely on the more expensive end of the scale.

Source

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Its data is primarily Europe-oriented: Regions such as the US, on the other hand, are not as covered.

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Its website visitor tracking cannot identify actual stakeholders: This is particularly problematic when dealing with enterprise-scale companies, where finding key stakeholders can be a lot like looking for a needle in a haystack.

Source

The more complex your needs, the more you’ll have to pay: Since Dealfront divides its offering into several different packages, users who want to make the most of Dealfront’s capabilities will have to pay for more than one package.

This can quickly add up the costs, especially if you want access to its website traffic tracking solution.

Want a Comprehensive Dealfront Alternative?

If all this sounds too much for what Dealfront has to offer, don’t worry, as you’re not alone!

Many Dealfront users are switching to Warmly - a signal-based revenue orchestration platform that provides a more complete functionality suite than Dealfront.

Warmly enables you to:

Identify companies and individual stakeholders visiting your website.
Detect who your hottest leads are right now.
Engage leads while they’re still hot.
Automate essential sales workflows.
Access a massive cold B2B database to build targeted lead lists, enrich your CRM, and more.

How does Warmly do that?

Let’s get a closer look at its features and I’ll explain.

Warmly Features

Warmly provides a wide range of functionality designed to empower GTM teams to crush their quotas every single time.

Here, I’ll break down the tools that sales and marketing professionals find most useful in their field.

Feature #1: Identifies website visitors and detects the hottest leads among them

Similar to Dealfront’s Leadfeeder, Warmly identifies your website visitors.

However, that’s where all the similarity ends, as Warmly takes website visitor identification a step further by revealing both companies and individual stakeholders surfing your website.

This will enable you to identify the exact people interested in your product and tailor your outreach strategies accordingly.

In addition to identifying visitors, Warmly enriches each with granular B2B data to give your reps all the essential information they need to discern whether a lead matches your ICP and to adjust their approach, including:

Basic B2B contact data (names, email addresses, social media profiles, phone numbers, etc.).
Firmographic (company name, size, location, funding rounds, etc.).
Demographic (individual stakeholders’ names and contact info, job roles, seniority, etc.).
Technographic (the tools and software a company primarily uses).
CRM data (previous interactions with your reps, won and lost deals, old champions from that company, etc.).

But that’s not all. Warmly also reveals in-depth intent data for each identified visitor, helping you understand which of them is most likely to convert right now.

Warmly tracks three types of intent data and translates them into comprehensive insights that allow for more precise lead scoring and qualification, including the following:

First-party intent: This includes intent signals leads left in the channels you own (e.g., your website), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party intent: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent: This includes intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

Once your reps have all these types of intent data at their fingertips, they can easily identify your hottest leads and focus on them immediately.

Feature #2: Comprehensive cold B2B database

Warmly recently introduced an extensive static B2B database - Coldly - to provide its users with a complete prospecting and sales solution.

The database holds data on 250M+ accounts and contacts worldwide, which is updated and cleansed daily, ensuring that you’ll always have fresh, relevant, and accurate data to leverage in your outreach strategies.

Moreover, Coldly has over 25 built-in B2B data filters and lets you create customized filters to fit specific business needs and industries. Thus, you can build highly targeted lead lists from scratch.

With it, your reps can automate CRM data enrichment, improve lead list building, and boost their prospecting efforts.

Feature #3: Sales automation

In addition to uncovering intent signals to help your reps focus their attention on high-value leads, Warmly also lets you leverage those signals to build automated sales workflows.

Once Warmly detects high-intent leads on your website, it will automatically include them in various sequences based on your goals and preferences.

There are several automation features which you can use separately or combine them for optimal results, including:

The Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by letting you:

Specify the exact action that triggers the whole sequence (e.g., a visitor matching your ICP lands on your website).
Define the criteria the visitor needs to meet to be included in the workflow (specific company size, industry, individual’s job role, etc.).
Determine the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

The AI Chat, Warmly’s AI-powered chatbot, can handle a wide range of actions while ensuring each interaction is contextual, relevant, and human-like, including:

Automatically engaging and qualifying leads.
Offering relevant collaterals.
Answering questions.
Booking meetings, etc.

Alerts and routing mean your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website. This allows SDRs to react in a split second and engage high-value leads while they’re still hot.

Feature #4: Live Engagement

If you want face-to-face contact with your leads when using Dealfront, you’ll have to use separate solutions that enable booking and having meetings.

To save you from stacking up software, Warmly includes a live engagement option in its offering.

Warmly’s Live Video Chat feature lets you hop on a call with leads while they’re still on your website without ever leaving Warmly.

To access this feature, go to the “Warm Calls” section of Warmly’s dashboard. There, you can see all the identified visitors surfing your website right now and monitor their web sessions in real-time.

Once your SDRs detect high-intent leads based on their interactions and/or good fit into your ICP profile, they can simply initiate a video call from Warmly and do what they do best - close deals.

Note: The Live Video Chat feature is available only on Warmly’s Enterprise plan.

Warmly Pricing

Warmly offers a free forever plan that allows you to reveal up to 500 website visitors—both companies and individuals—per month.

The free plan also lets you set up ICP filters to quickly identify high-quality leads and automate basic lead routing.

If you need more, there are four tiers to choose from:

Micro: Starts at $499/mo when billed monthly or $4,000 when billed annually, includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Build a High-Quality Pipeline with Warmly

While Dealfront can be a good option for businesses whose target market is EU-based thanks to the platform’s rich B2B database with GDPR-compliant data, it still leaves a lot to be desired in terms of:

Value for money, as you have to pay separately for sales intelligence and website visitor identification.
Automation functionality since it doesn’t enable streamlining comprehensive sales workflows.
Hyper-precise lead qualification because it cannot reveal granular intent data.
Lead engagement, as it doesn’t enable your reps to pounce on leads while they’re still hot.

If these are priorities for you, look no further than Warmly. This platform provides all these features and has a transparent and straightforward pricing structure that leaves no room for doubt or hidden costs.

Interested in giving it a go?

Sign up for Warmly’s free plan and explore the platform’s website visitor identification capabilities with no strings attached.

Or, book a personalized demo with our team to see all its features in action.

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