Leadfeeder vs Lead Forensics vs Warmly: Which One is Better in 2025?

Leadfeeder vs. LeadForensics - which of the two lead generation tools is right for you?

I’ll review both tools’ core features, pricing, and user experiences to give you a 360-degree view of their offerings.

And if you decide that neither is exactly what you’re looking for in a lead generation software tool, I’ll introduce a third option, ensuring that all use cases are covered.

Let’s start by exploring Leadfeeder’s and Lead Forensics’ features: 👇

Leadfeeder vs Lead Forensics: Features

One factor that plays a critical role in choosing your lead generation platform is the tool's core functionality.

Leadfeeder and Lead Forensics are designed to help you capture website-generated leads, so most of their features are geared toward that purpose.

Here are some of the key ones.

Leadfeeder Features

Leadfeeder is a B2B lead generation software that identifies companies visiting your website.

Although it has been part of Dealfront for some time, it can still be used as a standalone product.

However, since Dealfront is a comprehensive B2B database, if you only subscribe to Leadfeeder, you won’t get access to all the B2B sales and lead intelligence you may need for optimal results.

The platform doesn’t boast a particularly wide range of features with its core functionality including the following:

1. Identifies website visitors and tracks their on-site behavior

Leadfeeder reveals the companies visiting your website, providing insight into your B2B leads.

However, you should note that the platform can only uncover companies, meaning you won’t know the exact stakeholders visiting your website, which leaves you guessing when tailoring your outreach.

Leadfeeder also tracks your website leads’ interactions with your website, such as the pages they visited, time spent on each page, recurring visits to certain pages, etc., helping you gauge which visitors are probably the most interested in your offering.

2. Advanced filtering for creating lead lists, audience segments, and custom lead-scoring systems

Leadfeeder lets you use 50+ behavioral and firmographic filters to automatically score and prioritize leads based on whether they match your ICP criteria or show high-intent behavior.

Moreover, you can use those filters to weed out ISP and bot traffic, leaving you only with actual companies.

Finally, these filters allow you to create audience segments, enabling you to better target your ABM and other marketing strategies.

3. Form, video, and download tracking

Leadfeeder tracks relevant engagement metrics that shed light on the companies that have interacted more closely with your website content.

It monitors for companies that have downloaded collaterals, watched your videos, or filled out forms, providing you with an overview of leads who are more likely to be strongly interested in your product or services.

Lead Forensics Features

Lead Forensics is a B2B website visitor tracking tool that also identifies only companies visiting your website.

Here are some of its key features.

1. Identifies companies visiting your website

Lead Forensics reveals the companies visiting your website, giving marketing and sales teams a good starting point when designing and targeting their outreach efforts.

In addition to providing essential company details, Lead Forensics also uncovers the company’s key stakeholders and their contact information, allowing you to focus on them from the start.

2. Real-time alerts

You can set up real-time alerts to notify your reps in Slack or email when a high-value lead lands on your website.

You can create a list of companies that trigger the alerts or set up filters that match your ICP criteria to ensure that no quality opportunity goes by you.

3. Automated CRM workflows

Once Lead Forensics identifies a company visiting your website, it can automatically create records in your CRM, reducing your manual workload.

This will ensure that your CRM data is always fresh and clean, allowing your SDRs to focus on strategic tasks that matter.

Leadfeeder vs Lead Forensics: Pricing

Next up are the platforms’ pricing structures to help you understand the costs associated with each.

Leadfeeder Pricing

Leadfeeder has just two plans:

Free forever plan that lets you reveal up to 100 companies per month and store data on identified visitors for 7 days.
Paid plan, which starts at €165 per month when billed monthly or €99 per month when billed annually, and provides access to all the platform’s most advanced features, such as employees’ contact details, insights into visitors’ website sessions, two-way CRM integrations, etc.

However, you should note that the final cost of Leadfeeder’s paid plan will depend on the number of companies it successfully identifies on your website.

Namely, the pricing starts at €165/mo for up to 50 identified companies and goes up to €1,999/mo for identifying 20,001 – 40,000 companies per month.

There’s also a 14-day free trial of Leadfeeder’s paid plan that lets you test all the platform’s functionalities before committing.

Lead Forensics Pricing

Lead Forensics has two pricing plans:

Essential: Built for small and medium-sized businesses, includes features like providing a list of business visitors enriched with B2B contact data, customizable dashboards for monitoring website visitor traffic, real-time alerts, etc.
Automate: Designed for enterprise businesses, includes everything in Essential, plus fully customizable automated CRM workflows, key account behavior tracking, etc.

No prices are disclosed for either plan.

In fact, the only thing clearly stated on the website is that Lead Forensics’ pricing is traffic-based, meaning that the end cost will depend on how much traffic your website generates in a month.

If you want to try Lead Forensics before committing, there’s a 7-day free trial.

Leadfeeder vs Lead Forensics: What Are the Customers Saying?

And now, let’s get a closer look at how satisfied Leadfeeder and Lead Forensics customers are with the platforms’ features and overall usability.

Leadfeeder Reviews

TL;DR: While Leadfeeder is super intuitive and easy to deploy and use, many visitors voiced their concerns regarding visitor data accuracy - or lack thereof.

Moreover, a significant number of reviews mentioned they would like to see more precise, individual-level identification.

Some users might experience concerns regarding the accuracy of identifying anonymous visitors – which I also sometimes experience. While DealFront surely uses advanced algorithms to provide insights into website visitors, there can be instances where the information is not as precise as expected, which could impact lead generation and follow-up strategies. - G2 Review

Could use user names and not only which domain they are looking from. - G2 Review

Unable to capture and identify a large portion of the website visitors. - G2 Review

Lead Forensics Reviews

TL;DR: Lead Forensic accurately identifies a good part of your website traffic.

However, many users feel it would help a lot if they could get more granular insights into the stakeholders visiting their website instead of just company-level identification.

Also, the information it provides on some businesses, especially smaller ones, can be limited.

It can be extremely difficult to get in touch with the actual person who was on your site. With larger companies in particular, it's like finding a needle in a haystack sometimes. Some accounts have a lot of "contacts" available, but they're generic LinkedIn leads from that company's accounting/marketing/sales department and getting them to transfer you to someone in purchasing who is actually looking at your product can be a real challenge. - G2 Review

The depth of information to get in contact with organizations (or individuals) is limited, leaving you with a relatively blunt instrument to take advantage of. - G2 Review

What I dislike about Lead Forensics is that the data can sometimes be incomplete or inaccurate, particularly for smaller businesses. - G2 Review

Leadfeeder vs Lead Forensics: Pros & Cons

It's time for a quick overview of Leadfeeder’s and Lead Forensics’ key strengths and drawbacks, recapping what we’ve learned about them.

Leadfeeder Pros & Cons

✅ Fully GDPR-compliant.

✅ Solid range of CRM integrations.

✅ Tracks leads’ engagement with your website content.

❌ Identifies only companies visiting your website.

❌ Doesn’t reveal intent data.

Lead Forensics Pros & Cons

✅ Robust reporting.

✅ Identifies a solid portion of your website traffic.

✅ Intuitive interface.

❌ Cannot identify actual stakeholders visiting your website.

❌ Expensive.

Neither Platform Does the Trick for You?

If you’ve come to the conclusion that neither Leadfeeder nor Lead Forensics have what you’re looking for in a website visitor identification solution, no worries!

Warmly might be exactly what you need.

Warmly is a signal-based revenue orchestration platform that:

Identifies website visitors at both company and stakeholder levels.
Reveals buyer intent.
Lets you automate various sales workflows.

As such, Warmly is an excellent alternative to both Leadfeeder and Lead Forensics.

Let’s look at the key features that make it an attractive option for users looking for more advanced website traffic tracking platforms.

Warmly Features

Although Warmly has a significantly broader range of features than Lead Forensics and Leadfeeder, I’ll break down only the ones that make it stand out from the competition.

1. Identifies companies and individual stakeholders visiting your website

Unlike Lead Forensics and Leadfeeder, Warmly takes website visitor identification further by revealing companies and individual stakeholders.

This means you won’t have to play guessing games with your outreach, as your reps will know which accounts to focus on within a particular company and how to approach them from the start.

Once you add a snippet of Warmly’s code to your website, the platform will start identifying leads within minutes, enabling you to create a transparent warm pipeline.

In addition to tracking website visitors, you can add the code snippet to your email campaigns or event pages to collect leads from multiple sources.

When the platform identifies a visitor, it also reveals all the relevant B2B information your sales and marketing teams need to adjust and personalize their strategies, including:

Firmographics (company name, location, size, etc.).
Technographics (software tools and technology the company predominantly uses).
Demographics (individual names, email addresses, phone numbers, social media profiles, job roles, etc.).
CRM data (past interactions with your reps, former champions within that account, etc.).

2. Captures in-depth intent data

Intent data plays a vital role in successful lead generation and conversion strategies, as it helps you pinpoint the leads that are most likely to convert at this very instant.

However, Leadfeeder and Lead Forensics don’t provide options for gathering buyer intent insights, meaning your reps won’t have access to the most important thing for accurately qualifying leads.

On the other hand, Warmly reveals intent data on each lead it identifies, allowing you to detect the hottest ones at a glance.

The platform collects three types of intent signals:

First-party intent: This includes intent signals leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

Having a detailed overview of all types of intent data for every identified lead is a game-changer for your SDRs, as they’ll be able to:

Precisely and accurately qualify leads.
Easily identify the ones showing the highest likelihood to buy right now.
Leverage the detailed insights Warmly revealed to tailor their outreach to perfection.

3. Sales orchestration

Within Warmly, intent signals play another crucial role.

In addition to improving lead qualification and scoring, they can also be leveraged to automate various sales workflows.

This way, you can automatically engage high-value leads without worrying that any of them will fall through the cracks ever again.

Warmly has three main automation features.

Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by:

Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).

Secondly, there’s the AI Chat, Warmly’s AI-powered chatbot.

AI Chat can handle a wide range of actions, including:

Automatically engaging and qualifying leads.
Offering relevant collaterals.
Answering questions.
Booking meetings, etc.

The best part is that the chatbot is powered by advanced AI, which can be trained to maintain a consistent brand tone across chats while ensuring that every interaction with each lead is contextual, relevant, and human-like.

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

This significantly reduces the time to lead, boosting your chances of getting more successful conversions.

4. Live Engagement

When it comes to successfully converting leads, little can get you as far as one-on-one communication.

Our team had this in mind, so Warmly includes live text and video chat options, allowing you to contact leads while they’re still on your website.

If you go to the “Warm Call” section of the platform’s dashboard, you’ll see all the companies and individuals visiting your website right now.

You can monitor their web sessions in real-time and examine Warmly's intent and B2B data on them.

When your reps feel the time is right, they can initiate a video call straight from Warmly’s platform.

They can leverage the information Warmly revealed on the lead in question to optimize their approach and ensure that it resonates with them, helping them close more deals.

Warmly Pricing

Warmly offers a free forever plan that allows you to identify up to 500 companies and individuals visiting your website per month.

In addition to that, you can set up ICP filters to quickly identify high-quality leads and automate basic lead routing.

If you need more, there are four tiers to choose from:

Micro: Starts at $499/mo when billed monthly or $4,000 when billed annually, includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Warmly Reviews

TL;DR: Warmly’s users are unanimous - the platform excels at revealing leads and their intent levels, helping businesses of all sizes improve their lead generation and sales efforts.

Simplicity in setting up and using from the start. The ability to see top of funnel leads visiting our website, what pages, how long, etc. and then being able to put them into the correct workflows. - G2 Review

Integration truly only took minutes to do, with minimal knowledge of website systems required.

Generous free tier means you can get started quickly to see if it works for your business.

BIG PLUS: Warmly sales team was informative and did not pressure at all; truly felt like they wanted to do what was right for our business, not just to get us to upgrade. - G2 Review

First of all - the free trial gives you plenty of "leads" so you can see it first hand. Second - it seems to capture more of the organizations that visit our site (which has more warm leads). Third - the data is much more comprehensive. It's easier to see the page flow that users take, and it's able to see what forms they submit (at least for me - I use Elementor forms). Fourth - the UI is great, you can see the main pages visited directly on the main UI, so you can easily set up filters to separate high-intent traffic and general traffic.

Implementation is extremely easy, just copy & paste a code snippet. Takes 2 minutes.

The tool is significantly better than other web visitor tools. I've tried ~3 that are in the more traditional price range. This one identifies around double the leads with higher-quality data. The team really knows what they're doing over there. - G2 Review

Warmly Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest leads are right now.

❌ Warm calling feature is available only on the Enterprise plan.

Build a Warm Pipeline with Warmly

So, which website traffic identification software is right for you?

Only you can answer that question, as you know best what you want and expect of your solution and how much you’re willing to pay.

However, if you’re set on finding a platform that can identify both companies and individual accounts and help you detect the hottest leads among your website visitors, look no further than Warmly.

The best way to find out if Warmly’s a match?

Try our platform’s free plan and start revealing your hottest leads today.

Or, book a demo with our team for a personalized tour of all of Warmly’s rich functionalities.

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