Best 10 Leadinfo Alternatives & Competitors in 2025

Looking for a Leadinfo alternative?

If so, you’ve come to the right spot because I did all the heavy lifting for you - I tested and explored dozens of website visitor identification tools.

The result? This handpicked list of the top ten Leadinfo alternatives.

The factors I considered when deciding which software will make it on the list include:

Key features.
Pricing structure.
User experiences.
Use cases.

Before we begin, let’s first explain why you’d want a Leadinfo alternative in the first place.

Why Switch to a Leadinfo Alternative?

Leadinfo is a website visitor identification software tool with a few nifty features that enable you to pinpoint and reach out to high-value leads, such as:

It uncovers first-party intent data: Leadinfo provides insights into visitors’ web sessions, including revealing which pages they visited, how much time they spent on each, recurring visits, etc. This enables you to qualify leads with greater precision, as those showing high intent are more likely to convert soon.
Leadbot Business for engaging leads: This is a customizable chatbot that can answer visitors’ questions, schedule meetings, take callback and quote requests, and more.

However, there are also quite a few downsides to Leadinfo that must be considered when reviewing the platform.

These include the following:

1. No free plan

Unlike many similar platforms, Leadinfo doesn’t provide a free plan that would allow smaller businesses or startups to access at least its basic functionality.

There is a 14-day free trial, but after that period expires, you will be downgraded to the lowest tier, which omits most of its features.

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Moreover, as you'll see below, even its pricing packages don’t include its most advanced features.

This makes Leadinfo cost-prohibitive to smaller businesses and other users who want to get the best value for money.

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2. Its best features are available only as add-ons

This is probably the biggest issue with Leadinfo.

While the platform has some very handy features, such as automated LinkedIn and email outreach and Leadbot Business, none of these are included in its pricing tiers.

You need to pay extra to get them, as both these functionalities are available as add-ons only.

This means that the overall Leadinfo costs can very easily add up.

3. Identifies only company-level visitors

Leadinfo cannot identify individual stakeholders visiting your website.

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It only reveals companies using IP address matching, which isn’t always accurate.

This means that you’ll struggle with pinpointing the right decision-maker to reach out to within a company - especially when it comes to bigger enterprises.

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Moreover, you may encounter issues even with company identification, as Leadinfo is prone to misidentifying company leads.

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What Are the Best Leadinfo Alternatives and Competitors in 2025?

1. Warmly: Identifies your hottest leads at both company and individual levels and lets you create sophisticated outreach workflows to engage them.

2. ZoomInfo: All-in-one sales platform.

3. 6sense: Identifies website visitors and enriches them with granular intent data.

4. Visitor Queue: Tracks website traffic and personalizes your website in real-time.

5. Koala: Reveals individual and company website visitors and tracks product usage data.

6. Albacross: European-based website visitor identification tool and intent data provider.

7. Salespanel: Identifies and automatically scores website leads.

8. Dealfront: GDPR-compliant B2B sales intelligence platform and website visitor identification.

9. Factors.ai: Marketing analytics and attribution platform that identifies website visitors and tracks their engagement with your marketing campaigns.

10. Common Room: Customer intelligence platform that tracks buyer signals across multiple sources.

1. Warmly

Warmly (that’s us) offers the best Leadinfo alternative with our signal-based revenue orchestration platform that helps you identify your hottest leads right now.

Our platform achieves this by combining powerful website visitor tracking capabilities with granular intent data, enabling your reps to easily pinpoint leads most likely to convert right now.

Let’s look at some of the features that make Warmly a popular Leadinfo alternative for GTM teams of all sizes.

Feature #1: Identifies website visitors at both company and individual levels

As mentioned above, Leadinfo is capable of identifying only company-level leads.

Warmly takes website visitor tracking further by identifying companies and individual decision-makers visiting your website.

This means that you’ll be able to narrow down on the exact stakeholder surfing your website in real-time, allowing you to hyper-personalize your outreach strategy accordingly.

In addition to identifying website visitors, Warmly enriches each with in-depth B2B data, including:

Contact details (names, email addresses, phone numbers, social media profiles, etc.).
Firmographics (company size, location, industry, funding rounds, etc.).
Technographics (tools and technology a company primarily utilizes in its line of work).
Demographics (individuals’ job roles, seniority, contact information, etc.).
CRM data (past interactions with your sales and marketing team, won and lost deals, former champions, etc.).

This way, your reps get a clear overview of:

Who your potential leads are.
How well they fit into your ICP.
The information and details necessary to tailor their outreach for optimal results.

Check out our product walkthrough to learn more about Warmly’s features in use:

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Feature #2: Reveals comprehensive intent data

Whereas Leadinfo reveals only first-party intent, Warmly delivers a 360-degree view of your leads’ intent levels.

The platform tracks first-, second-, and third-party intent signals and translates them into actionable insights.

Here are the intent data types Warmly tracks, collects, and aggregates in its dashboard:

First-party intent: This includes intent signals leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

Why is this so important?

Well, having all intent data for every identified lead provides your reps with a complete understanding of how likely a particular lead is to convert right now.

As a result, they will be able to identify the hottest ones immediately and prioritize them in their efforts and strategies.

This way, you’ll never have to worry about missing a high-value opportunity again.

Speaking of which, Warmly’s sales workflows also help with this, so let’s give them a closer look next.

Feature #3: Versatile sales automation

No matter how diligent and attentive your reps are, chances are that some quality leads will fall through the cracks.

Warmly’s advanced automation features prevent that from happening, ensuring that each high-intent lead will be properly engaged and pushed further down the funnel.

There are several features you can use to set up various sales workflows.

Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences.

It’s highly configurable, allowing you to set up everything in alignment with your goals and requirements, including letting you:

Specify the trigger that sets the whole automated sequence in motion (e.g., a visitor matching your ICP lands on your website).
Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
Set the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

Try it yourself 👇or watch it in action.

Secondly, there’s the AI Chat, Warmly’s AI-powered chatbot.

AI Chat can handle a wide range of actions, including:

Automatically engaging and qualifying leads.
Offering relevant collaterals.
Answering questions.
Booking meetings, etc.

The best part is that the chatbot is powered by advanced AI, which is highly trainable and customizable. Thus, you can perfectly tailor it to your brand style.

At the same time, every interaction Warmly’s Chatbot has with your leads is guaranteed to be contextual, relevant, and human-like.

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

This significantly reduces the time to lead, boosting your chances of getting more successful conversions in no time.

Feature #4: Live lead engagement

Warmly’s Live Video Chat feature lets you hop on a call with leads while they’re still on your website without ever leaving the platform.

To access this feature, go to the “Warm Calls” section of Warmly’s dashboard. There, you can see all the identified visitors surfing your website right now and monitor their web sessions in real-time.

Once your SDRs detect high-intent leads based on their interactions and/or good fit into your ICP profile, they can simply initiate a video call from Warmly and do what they do best - close deals.

Note: The Live Video Chat feature is available only on Warmly’s Enterprise plan.

Try it out here:

Pricing

Warmly offers a free forever plan that allows you to identify up to 500 companies and individuals visiting your website per month.

In addition to that, you can set up ICP filters to quickly identify high-quality leads and automate basic lead routing.

If you need more, there are four tiers to choose from:

Micro: Starts at $499/mo when billed monthly or $4,000 when billed annually, includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
Starter: Starts at $15,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
Enterprise: Custom pricing, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest leads are right now.

❌ Warm calling feature is available only on the Enterprise plan.

2. ZoomInfo

Best for: Comprehensive sales management and automation.

ZoomInfo is a popular sales platform that combines a massive B2B database with a wide range of sales management features.

This makes it a powerful Leadinfo alternative for large companies looking to handle all sales processes from a single point of control.

Who is it for?

Enterprises that need access to an extensive B2B prospecting database paired with comprehensive sales automation and management functionalities.