RB2B helps you identify anonymous website visitors and push their LinkedIn profiles to Slack in real-time. However, some of its downsides, like being limited to US visitor tracking only, credit-based pricing, and affordability, made us explore RB2B alternatives.
In this article, we’ll explore the top 10 RB2B competitors to help you find the perfect solution for your specific use case.
But before we get to these alternatives, let’s look at some potential reasons you might be looking for an alternative to RB2B in the first place.
Why Do You Need an RB2B Alternative?
There are three main reasons why users look for alternatives to RB2B. 👇
Reason 1: Limited Visitor Tracking (US only)
RB2B only tracks website visitors from the US. Its pixel only fires for US IP addresses and identifies traffic from profiles of US geolocations.
Although this frees the platform data of any GDPR regulations, websites with traffic coming in primarily from locations outside the US won’t be able to use the tool effectively.
Reason 2: Credit-Based Pricing
RB2B offers two core plans: Free and Pro. Both work on credit-based usage. The free plan limits you to 200 credits per month, while the paid plan offers the same credits but allows you to purchase additional ones.
Here’s the catch: each lead discovery costs 1 credit, so 200 credits will fall short.
Another issue with this system is that RB2B users have observed a rare ‘false positive’ instance where the credit is being used up, but the data the software gives isn’t accurate. This can lead to quick exhaustion of your credits.
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Reason 3: Expensive
Of course, RB2B comes with a free forever plan. But, the jump from free to paid tier is significant for many users.
Also, when you opt for the Pro plan, the amount of credits will remain the same (200 credits). Purchasing additional credits starts at $119 per 200 credits and can significantly go up as usage increases.
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What are the Best RB2B Alternatives and Competitors?
Some of the best alternatives to RB2B are:
- Warmly: Reveals, enriches, and converts website visitors through autonomous orchestration and engagement.
- Factors.ai: Sales intelligence platform that lets you capture and unify cross-channel buying signals.
- Zoominfo: AI-powered sales intelligence and B2B prospecting solution for your sales teams.
- Lusha: ISO 27701-certified sales intelligence solutions in the market
- Seamless.AI: Leading B2B sales intelligence tool.
- Kwanzoo: AI-powered growth platform designed to enhance B2B sales and marketing efforts.
- Lead Forensics: B2B website visitor identification tool designed to help businesses uncover and analyze their anonymous website visitors.
- RocketReach: Lead intelligence platform that allows you to find your target ICP among its extensive database
- 6sense: Sales intelligence platform that furnishes you with B2B buyer insights and intent data.
- Dealfront: B2B sales intelligence platform designed to help businesses enhance their go-to-market strategies across Europe.
1. Warmly
Warmly is a revenue orchestration platform that reveals website visitors, identifies those ready to buy, and provides tools to automatically engage them while they’re still interested.
Here’s why Warmly stands out against competitors like RB2B:
Key Feature 1. Reveal Website Intent
Warmly uncovers both anonymous website visitors at the company and individual levels, providing detailed profiles. By adding a simple code to your site, Warmly instantly identifies potential leads and offers comprehensive insights, including:
- Contact Info: Company name, phone, email, job title, LinkedIn, etc.
- Firmographics: Industry, size, location, employee count, and more.
- Technographics: Software and tools in use.
- CRM Data: Deal history, account owners, interactions.
- SEP Data: Engagement with sales/marketing efforts and chatbots.
But Warmly goes further by tracking buyer intent, gathering signals from their web behavior, such as:
- Web Session Details: Pages visited (high-intent ones like pricing/features), time spent, downloads, forms filled, and chatbot queries.
- Customer Journey: Topics researched, job changes, competitor site visits, and ad interactions.
This rich data helps you identify your hottest leads and craft personalized outreach.
Key Feature 2. Automated Outreach
Unlike RB2B, Warmly automates key sales processes through:
Orchestrator
Orchestrator helps you automate prospecting and outreach. It triggers sequences for LinkedIn or email based on the criteria you set, like a lead visiting a high-intent page. You can filter leads by company size, industry, or role and automate personalized outreach.
AI Chat
AI chat automatically engages website visitors with contextual messages, ensuring no lead slips away when your sales reps aren’t available. AI Chat can:
- Engage all visitors or just those matching criteria.
- Answer questions, book meetings, or share resources like case studies.
Lead Routing
Finally, Warmly lets you automate lead routing to ensure that every valuable lead is assigned to the most appropriate sales rep.
You can set up Slack notifications that will alert a specific rep based on the criteria you specify whenever:
- A high-intent lead or lead that matches your ICP lands on your website.
- A lead asks a high-intent question in the chatbot or requires to speak with an actual human.
- A website visitor takes any other relevant action that qualifies them as a potentially warm lead.
Key Feature 3. Live Engagement
While automation is powerful, nothing beats the human touch for nurturing and conversion. Warmly enables live engagement through text chat or video calls.
In the “Warm Calls” dashboard, you can see real-time website visitors. Reps can check enriched profiles, monitor behavior, and engage qualified leads through personalized chat or a live video call.
Pricing
Warmly offers a free forever plan that lets you reveal 500 visitors or companies that visit your website. The free plan is great to test the waters and get the hang of Warmly’s capabilities.
If you have higher traffic coming in and need premium features, you can choose from the three paid plans Warmly offers:
- Startup: $700 per month, includes 3 users, up to 10,000 monthly visitors.
- Business: From $1,440 to $1,740 per month, depending on the number of visitors you expect to have. It includes 10 seats.
- Enterprise: Custom plan. Created for users with an estimated traffic of 100,000+ visitors per month who need more customization. Includes 20 seats, advanced AI personalization, custom integrations, etc.
Pros and Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence.
❌ No static B2B database.
2. Factors.ai
Factors.ai is a sales intelligence platform that lets you capture and unify cross-channel buying signals. It’s known for its cost-effectiveness in account identification, with a match rate of 64% – that’s higher than RB2B.
Features
- Capture cross-channel intent signals from websites, GTM platforms, G2 products, review pages, and more.
- Use account intelligence to segment, score, and analyze prospects based on engagement and sales readiness across various channels and journeys.
- Offers a visual workflow builder to automate campaigns, outreaches, alerts, and CRM enrichment processes.
- Leverage AdPilot to auto-sync your ICP and conversion data from websites, CRM, and other sources to LinkedIn's ad platform so you can train your ads algorithm better.
- Integrates with popular CRMs, ad platforms, customer data platforms, communication tools, and webhooks.
Pricing
Factors provide a free forever plan limited to 200 company identifications and integrations to Slack and MS Teams. To get the most out of the software, you can choose from its paid plans:
- Basic: $549 per month
- Growth: $1299 per month
- Enterprise: Custom pricing
Pros and Cons
✅ Helps in optimizing LinkedIn ads for target ICP.
✅ Has an excellent customer support team.
❌ Lacks advanced reporting capabilities.
3. Zoominfo
Zoominfo offers an AI-powered sales intelligence and B2B prospecting solution for your sales and marketing teams. It gathers and organizes broad business information and buying signals from across the web, including niche third-party providers, community contributors, and more.
Features
- Deploy targeted display and social ad campaigns to reach specific audiences based on 300+ company attributes and buying signals.
- Capitalize on buying signals tracked by Zoominfo’s intent engine from a network of 210 million IP, org pairings, and over 6 trillion new keyword-to-device pairings.
- Identify website visitors that fit your ICP and access their firmographic, demographic, and technographic insights.
- Use Chorus, a conversational intelligence tool, to analyze customer sentiments over calls, meetings, and emails and identify opportunities and conversion potential beforehand.
- Use ZoomInfo copilot to prioritize accounts, get automated summaries, group buyers, create personalized emails, and ask questions in plain English.
- Engage by Zoominfo lets you automate multi-channel sales flows initiated based on market signals that make sense for your business.
Pricing
Zoominfo has three paid plans to choose from – Sales, Marketing, and Talent.
Pricing for each of these isn’t on the website; you can fill out the form that pops up when you click on ‘View Pricing’ and get to know about it.
Pros and Cons
✅ Has an extensive prospecting database of 70M direct dial phone numbers and more than 174M verified email addresses.
✅ Zoominfo’s connected intelligence maps out the entire relationship history for each contact or company.
❌ Users often complain of inaccurate contact data and information.
4. Lusha
Lusha is among the first ISO 27701-certified sales intelligence solutions in the market and an excellent alternative to RB2B. Its user-centric design and advanced filtering capabilities let you search and drill through prospects with ease.
Features
- Lusha’s flex search lets you use natural language queries to find relevant leads without rigid filter constraints.
- Refine searches based on over 20 criteria, including industry, job title, seniority, and location, allowing for highly targeted prospecting efforts.
- Lusha’s warm outbound features let you study intent and buyer signals to identify interested buyers and make timely outreach.
- Generate AI-powered email sequences for cold outreach, product demo requests, or career opportunities with dynamic fields that autofill based on lead details.
Pricing
Lusha offers a free forever plan limited to one user, 50 emails, and 5 phone numbers per month. Other than that, it has three premium plans:
- Pro: $49 per user per month
- Premium: $79 per user per month
- Scale: Custom pricing
Pros and Cons
✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.
✅ Dedicated extension allows instant access to prospect’s contact details on LinkedIn, Sales Navigator, Recruiter, Salesforce, or any company site.
❌ The UI and dashboard aren't beginner-friendly and lack essential prospecting features.
5. Seamless.AI
Seamless.AI is a leading B2B sales intelligence tool. Its database is the most extensive, with over 1.3 billion business contacts and 121 million+ companies ready to fill your GTM pipeline with solid leads.
Features
- Access contact and company profiles, complete with business emails and contact details, verified in real time using AI and machine learning.
- Use pitch intelligence to gain customized insights into every contact, such as their technographic and search interests, so you can lead conversations.
- Has an AI-powered topic engine that uses NLP to understand your topics of interest, find leads, and build a full-fledged prospects list.
- Integrates with popular CRMs such as HubSpot, Salesforce, Outreach, and automation tools like Zapier to connect with 5,000+ apps.
Pricing
Seamless.AI offers a free plan with 50 credits. Alongside three premium plans:
- Basic: Custom pricing
- Pro: Custom Pricing
- Enterprise: Custom Pricing
Pros and Cons
✅ Stores historical data and can differentiate between routine online activity and intent, fostering high lead accuracy.
✅ Refreshes data and trends on a weekly basis, ensuring you find buyers with the latest interest in your product or service.
❌ At times, contact details take time to update, requiring you to manually double-check the information.
6. Kwanzoo
Kwanzoo is an AI-powered growth platform designed to enhance B2B sales and marketing efforts by converting anonymous website visitors into actionable leads. It focuses on account-based marketing strategies, enabling companies to engage the right buyers and buying groups effectively.
Features
- It uses website pixels to identify billions of cookies or device IDs visiting your website, with options to filter down the traffic to just the leads that meet your ICP.
- Offers access to over 10.4 million accounts and 101 million B2B profiles in the USA.
- Facilitates 1:1 targeted ads to reach buyers with tailored messages.
- Integrate with your preferred marketing automation platform, such as Marketo, Hubspot, Pardot, Zoho, ActiveCampaign, and others.
Pricing
Kwanzoo offers a 14-day free trial with basic features, after which you must upgrade to any one of the paid plans it offers:
- JumpStart: $500 prepaid
- 100/250: $100 or $250 per month
- 500: $500 per month billed annually
- Standard edition: $1500 per month
Pros and Cons
✅ Easy to use and set up.
✅ Well-integrated with tools such as Clay, Persana, Slack, and popular CRMs.
❌ Lack of adequate self-help resources gives it a significant learning curve for new users.
7. Lead Forensics
Lead Forensics is a leading B2B website visitor identification tool designed to help businesses uncover and analyze their anonymous website visitors.
Features
- Identify anonymous visitors to your website and reveal valuable information, including company information, contact and LinkedIn details, and behavioral insights.
- Get instant alerts when your configured ICP businesses visit a specific section of your website, complete with contact information and behavioral intel.
- Use the Lead Forensics intelligence reports to get detailed insight into the marketing campaigns that work, how your website is performing – and which marketing tactics are really making a difference.
Pricing
You can try out Lead Forensics for free for a limited time period by filling out a form. Other than that, it offers two paid plans:
- Essential: Custom pricing
- Automate: Custom pricing
Pros and Cons
✅ Has an intuitive design, making it easy for users to navigate and use features effectively.
✅ Exclusively identifies leads who opt out from filling out forms at the last moment.
❌ Occasional concerns regarding data accuracy, such as company and contact information.
8. RocketReach
RocketReach is a lead intelligence platform that allows you to find your target ICP among its extensive database of 700M profiles and 60M companies. It’s trusted by 21 million users, including 95% of the S&P Fortune 500 companies.
Features
- Use advanced search to narrow down your search with filters, such as skill sets, technologies used, job changes, and more.
- Partners with Foundry, a leading intent data provider that uses artificial intelligence (AI) and machine learning to deliver highly accurate B2B intent data.
- Get AI-powered recommendations for profiles with similar professional information matching your ICP and search intent.
- RocketReach Autopilot lets you build automation sequences for generating dynamic search lists or follow-up messages and tasks.
Pricing
RocketReach offers a total of 6 paid plans: three for individuals and three for teams.
Individuals
- Essential: $99 per month
- Pro: $165 per month
- Ultimate: $300 per month
Teams
- Pro: $83 per user per month
- Ultimate: $207 per user per month
- Custom: Custom pricing
Pros and Cons
✅ Ability to integrate with your existing tech stack in sales, marketing, and HR workflows.
✅ Offers a large database of contact and company information, including org charts, company trends, and news.
❌ Access to mobile and direct phone numbers is not available with the Essential plan.
9. 6sense
6sense Revenue AI is a sales intelligence platform that furnishes you with B2B buyer insights and intent data to proactively prospect the best leads and close deals.
It’s regarded as one of the best alternatives to RB2B due to its predictive marketing analytics and robust buyer search engine.
Features
- Use an unlimited number of custom and branded keywords to track relevant research, back-to-buying signals, and your target ICP.
- 6sense integrates with over five B2B intent data providers, including Bombora, G2, TrustRadius, and others, to aggregate deeper buying signals.
- Leverage 6sense AI-powered predictive models to run predictions on prospect’s ICP, buying fit, engagement with the sales team, contact score, and more vertices.
- Ask AI to recommend actions based on buyer persona, recent activities, engagement, and account profile fit.
Pricing
6sense offers a free plan for individuals and small teams with an upper cap of 50 credits per month. Other than that, it has three premium plans:
- Team: Custom pricing
- Growth: Custom pricing
- Enterprise: Custom pricing
Pros and Cons
✅ Extensive access to intent data from third-party providers.
✅ Effective lead-scoring capabilities, which assist in prioritizing leads.
❌ Lacks transparency in pricing, and the credit system makes the pricing more complicated for users.
10. Dealfront
Dealfront is a B2B sales intelligence platform designed to help businesses enhance their go-to-market strategies across Europe. It combines data-driven insights with local expertise, enabling companies to identify potential customers, engage with leads, and expand their reach in the European market.
Features
- Comes with a lead-scoring tool that helps identify and target the right prospects.
- Provides deep market insights to discover new opportunities and refine go-to-market strategies.
- Tracks buyer behavior and intent signals to target prospects at the right time.
- Analyzes web traffic to identify companies visiting your website and uncover potential leads.
- Ensures GDPR compliance and offers country-specific insights, which are crucial for European markets.
Pricing
Dealfront doesn’t reveal its pricing online. You have to book a demo with them to know how much it will cost.
Pros and Cons
✅ Specializes in European markets, offering deep local insights and data compliance (GDPR).
✅ Advanced tools for identifying and scoring high-quality leads, improving targeting.
❌ Some users may find the initial setup and customization process challenging.
How to Close More Leads with Warmly?
If you want to track visitors who come to your website only from the US, RB2B is a solid tool. However, when traffic to your website comes mostly from the rest of the world, you need an RB2B alternative that’s accurate and precise.
While some RB2B alternatives might provide incorrect, irrelevant information, Warmly offers AI-powered tools and processes to extract qualified leads and profile information from your website visitors.
With Warmly, you can:
- Get highly accurate contact data of website visitors: name, business email, LinkedIn profile, industry, research intent, and more.
- Access Coldly’s always-refreshed database of over 200M+ accounts and contacts for your sales team.
- Filter traffic by demographic, firmographic, technographic, website activity, 3rd party intent research topics, and many more fields.
Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.