Although RocketReach is a solid lead intelligence platform, it doesn’t do the trick for everyone, urging users to search for RocketReach alternatives.
In this article, we’ll explore the 9 best RocketReach competitors to help you find the perfect solution for your specific use case.
We ensured that only the best options made it to our list by:
- Testing dozens of RocketReach alternatives.
- Interviewing their real-life users.
- Going through software rating sites to get the hang of the general user experience for each platform.
As a result, we hand-picked the best-in-class RocketReach alternatives for different user types, needs, and budgets.
Before we delve into the top 9 list, let’s get a closer look into why users switch from RocketReach or avoid it altogether.
Why Look for a RocketReach Alternative?
RocketReach has a B2B contact database with 700M+ people and 60M+ companies, which makes it a viable solution for prospecting and obtaining essential lead intelligence.
The platform also offers a few handy features, such as:
- Chrome extension for finding email addresses and other basic lead details in LinkedIn search results and company pages.
- AI-powered recommendations that find lookalikes of the prospects you already searched for based on various criteria, helping you expand and scale your prospecting efforts.
However, there are quite a few downsides to RocketReach worth considering:
1. It’s expensive
One of the first things ex and current RocketReach users mention is the price, which makes the platform cost-prohibitive for smaller companies.
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Most users believe that its pricing is far too high given its offering, especially because:
- Its lowest tier reveals only email addresses, so you must upgrade to a more expensive plan for phone numbers.
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2. The platform offers limited functionality, with no sales automation or engagement features.
2. No outreach and lead engagement options
RocketReach can be used only for finding essential B2B lead info, as it offers no options for engaging leads or orchestrating sales processes.
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This can be a dealbreaker for many users, as most modern platforms include a wider set of functionality in their standard offering.
3. Data inaccuracies
Another common complaint is RocketReach’s data quality and accuracy.
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Numerous users reported issues with high email bounce, inaccurate phone numbers, and similar problems.
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And now, time for our curated list of the best RocketReach alternatives.
What Are the Best RocketReach Alternatives & Competitors in 2024?
1. Warmly - Reveals, enriches, and converts website visitors.
2. Apollo - Sales intelligence and engagement platform.
3. Lead411 - B2B database that runs data through several layers of verification.
4. UpLead - B2B contact database with real-time email verification.
5. Cognism - Sales intelligence platform with international data coverage.
6. Keyplay - Lets you build targeted lead lists through custom filtering and lead scoring.
7. Hunter - All-in-one email outreach platform.
8. Adapt - Advanced industry-based filtering for vertical-specific prospecting.
9. Kaspr - Chrome extension for LinkedIn prospecting.
1. Warmly
Disclaimer: Although Warmly is our platform, we reviewed it objectively, just like all other RocketReach alternatives. Warmly made it to our list because some of our customers have switched to our solution from RocketReach, which is why we’re confident at least some of you will find it to be a match as well.
Warmly is a revenue orchestration platform that reveals website visitors, detects those most likely to buy right now, and provides options for engaging them while they’re still hot.
Three features in particular make Warmly a strong RocketReach competitor:
Feature #1: Reveals website intent
Warmly identifies anonymous website visitors at both company and individual level, uncovering businesses as well as individual stakeholders that landed on your website.
Pasting a piece of Warmly’s code into your website is all it takes. The platform will start revealing potential leads in minutes.
Once Warmly identifies a website visitor, it pulls all the relevant information on them, providing you with a complete data profile, including:
- Contact details (company names, phone numbers, email addresses, job titles, LinkedIn profiles, etc.).
- Firmographic data (industry, size, employee count, location, and other company details).
- Technographic data (software tools and technology a company uses).
- CRM data (ongoing and closed deals, account owners, previous interactions with your sales professionals, etc.).
- SEP data (engagement with other sales and marketing campaigns, chatbot interactions, etc.).
However, Warmly is more than a website traffic deanonymization platform - it also uncovers visitors’ buyer intent.
The tool tracks buying signals your visitors left on your website and other places on the web, delivering a complete picture of their readiness to buy.
The insights Warmly provides include:
1 - Web session details, such as:
- Pages they visited, with a focus on high-intent pages (e.g., pricing, specific features, comparison with competitors, etc.).
- Time spent on each page.
- The content they downloaded (such as whitepapers, playbooks, etc.) or forms they filled out.
- High-intent questions they asked the chatbot.
2 - Details of their customer journey across the web, including:
- Recently researched topics.
- Job change intent.
- Visits to competitors’ websites.
- Interactions with ads and social media posts.
All this data combined lets you understand who your hottest leads are right now and provides you with all the information you need to craft a personalized approach.
Feature #2: Automated outreach
Unlike RocketReach, Warmly provides several options for streamlining essential sales processes, including:
1. Orchestrator
Warmly’s Orchestrator is used to put prospecting and outreach on autopilot.
It automatically adds website visitors that match the criteria you set up in automated LinkedIn and/or email sequences.
Building workflows with the Orchestrator is easy, as all you have to do is follow through several steps:
- Set up the workflow trigger (e.g., a lead lands on a high-intent page).
- Choose which companies you want to target (you can filter them by size, industry, deal stage, etc.).
- Specify which stakeholders you want to target from each company (filter by role, seniority, etc.)
- Decide which action the Orchestrator should take (send a personalized email, connect with them on LinkedIn, send a LinkedIn DM).
2. AI Chat
AI Chat will automatically engage your website visitors by firing a contextual message.
This way, you’ll ensure that no potential leads fall through the cracks just because no sales rep was available to take care of them at the right time.
You can instruct it to:
- Engage all website visitors.
- Only visitors that land on high-intent pages or match other relevant criteria.
In addition to chatting leads up, the AI Chat can also:
- Answer their questions.
- Book meetings.
- Offer collaterals like case studies, playbooks, interactive product tours, etc.
Having AI Chat to engage website visitors lets your sales reps focus only on matters that demand their attention, such as nurturing hot leads and closing more deals.
3. Lead routing
Finally, Warmly lets you automate lead routing to ensure that every valuable lead is assigned to the most appropriate sales rep.
You can set up Slack notifications that will alert a specific rep based on the criteria you specify whenever:
- A high-intent lead or lead that matches your ICP lands on your website.
- A lead asks a high-intent question in the chatbot or requires to speak with an actual human.
- A website visitor takes any other relevant action that qualifies them as a potentially warm lead.
The rep can take it from there, engaging leads via one of Warmly’s live engagement features.
Feature #3: Live engagement
Although automation can efficiently handle quite a few sales processes, it can’t replace the good old human touch when it comes to especially delicate operations such as lead nurturing and conversion.
This is why Warmly lets you engage leads straight from your website via:
- Text chat.
- Live video call.
In the “Warm Calls” section of Warmly’s dashboard, you’ll find all the visitors surfing your website in real-time.
Clicking on a visitor will reveal their enriched profile (B2B information and intent data) and let you tune into their web session and monitor how they interact with your website.
Once reps assess that a visitor is qualified enough, they can:
- Send a personalized chat message, making it clear that they’re a real human.
- Initiate a video call.
Check out our Warm Calls best practices to ensure high response rates.
Pricing
Warmly offers a free forever plan that lets you reveal up to 500 people and companies visiting your website. It’s the perfect plan for getting a taste of one of the platform’s essential features.
If you expect higher traffic volumes and need additional features, you can upgrade to one of three premium tiers:
- Startup: $700/mo, includes 3 users, up to 10,000 monthly visitors.
- Business: From $1,440 to $1,740 per month, depending on the number of visitors you expect to have. It includes 10 seats.
- Enterprise: Custom plan. Created for users with an estimated traffic of 100,000+ visitors per month who need more customization. Includes 20 seats, advanced AI personalization, custom integrations, etc.
Note: All paid plans provide access to all of Warmly’s features and include deep integrations with data tools such as Clearbit, Bombora, and 6Sense, allowing you to get a bundle of products at the price of one.
Integrations
Warmly integrates with OpenAI and most modern SEP and CRM software, in addition to the data solutions mentioned above, allowing it to easily fit into any business’s tech stack.
How does Warmly compare to RocketReach?
RocketReach focuses on one use case.
Warmly is a more versatile solution that helps you manage the entire sales pipeline - from lead generation and initial outreach to lead engagement and conversion.
Also, it’s worth noting that RocketReach charges a hefty price considering its offering and keeps its best features behind a paywall.
Warmly, on the other hand, includes all features in every pricing tier, allowing businesses of all sizes to make the most of its capabilities.
Furthermore, while Warmly reveals website-generated leads and provides accurate B2B contact information paired with first and third-party intent data, RocketReach delivers only third-party intent and essential B2B data with varying accuracy rates.
Finally, RocketReach’s Chrome extension and static B2B database make it a better option than Warmly if you’re looking for a solution that can help you handle prospecting on multiple web channels (LinkedIn and company websites).
However, if you want a more complete sales solution optimized for enhancing website lead generation and conversions, then Warmly is your best pick.
Sounds like you? Sign up for Warmly’s free plan and try it out for size.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence.
✅ Reveals buying intent data.
✅ Sales engagement and orchestration options.
✅ Includes all features in all paid plans.
✅ Integrates with several lead and sales intelligence solutions, enabling you to get a bundle of products at the price of one.
❌ Only annual pricing options.
❌ No static B2B database.
2. Apollo
Best for: Managing the entire sales funnel.
Apollo is a B2B sales intelligence and engagement platform with a vast B2B contact database.
It boasts a wide range of features for streamlining various sales processes, from prospect engagement to booking meetings, making it a good RocketReach alternative for more advanced users.
Features
- B2B database with 275M contacts and 73M companies with solid international coverage.
- Robust analytics dashboards and reports for tracking sales performance.
- Lets you create automated and semiautomated outreach sequences across email, LinkedIn, and phone.
Who is it for?
Sales teams that want to handle the entire sales cycle from a single platform.
Pricing
Apollo has a free forever plan that includes unlimited email finder credits, 5 phone number credits, and 10 contact export credits.
If you need more, you can upgrade to one of three paid plans:
- Basic: $59 per user per month
- Professional: $99 per user per month
- Organization: $149 per user per month
Professional and Basic plans offer a 14-day free trial.
Pros & Cons
✅ Strong filtering and overall prospecting capabilities.
✅ Versatile functionality.
❌ Dual credit system (one credit is spent for revealing an email address and another for the phone number of the same contact), meaning the costs can easily add up.
❌ Issues with finding accurate phone numbers.
3. Lead411
Best for: Getting verified and up-to-date B2B contact data.
Lead411 is a B2B sales leads database that stands out from similar platforms due to its multi-step data verification that ensures high accuracy rates.
It provides good value for money compared to RocketReach and is one of the more affordable solutions on our list.
Features
- Triple-verifies each data point, running it through its algorithm, AI engine, and human verification process and reverifies the entire database every 90 days.
- Lead scoring that leverages growth intent data enables you to quickly find and prioritize high-intent accounts that match your ICP.
- Lets you create multichannel outreach sequences.
Who is it for?
Smaller businesses and startups that need a good B2B database and solid outreach features but don’t want to break the bank.
Pricing
Lead411 has a 7-day free trial with 50 data exports.
Once it expires, you can upgrade to one of two plans:
- Basic Plus Unlimited: $99 per user per month
- Enterprise Limited: Custom pricing
You’ll get a few extra options if you opt for annual billing. In addition to getting a discount on the Basic Plus Unlimited Plan, you can also subscribe to:
- Pro with Bombora Intent: Custom pricing
- Unlimited: Custom pricing
While all of Lead411’s plans include a decent range of features, if you want the most advanced functionality, such as Bombora intent data or automatic CRM enrichment, you’ll have to subscribe to one of its highest tiers.
Pros & Cons
✅ Good data accuracy.
✅ User-friendly interface.
❌ Limited filtering capabilities.
❌ Regions apart from the US, Canada, and EU are poorly covered.
4. UpLead
Best for: Verifying email addresses in real-time.
UpLead is a B2B database that finds and verifies email addresses in real-time, providing higher accuracy rates than RocketReach.
It also has a Chrome extension that allows users to find contact data on LinkedIn and B2B websites.
Features
- Tracks 155M+ individual contacts and 16M+ company profiles.
- Real-time email address verification to ensure you’ll get only accurate addresses.
- Data enrichment with 50+ relevant B2B attributes.
Who is it for?
Sales teams that need a large database of verified email addresses.
Pricing
UpLead has a 7-day free trial with 5 credits for revealing a contact or exporting it.
After the trial expires, there are 3 plans to choose from:
- Essentials: $99 per user per month with 170 monthly credits
- Plus: $199 per user per month with 400 monthly credits
- Professional: Custom pricing
Since the paid plans offer limited reveal/export credits, you’ll probably have to buy more. One extra credit costs $0.60 per credit on the Essentials plan and $0.50 on the Plus plan.
Pros & Cons
✅ One credit unlocks both the email address and the phone number of an account, so you won’t have to spend two to reveal the entire contact profile.
✅ Tracks 16,000 technology data points, providing deep insights into a company’s tech stack.
❌ The best features, such as buyer intent data and advanced filtering, are available only on the Professional plan.
❌ Limited international coverage.
5. Cognism
Best for: Finding B2B data for international contacts.
Cognism is a sales intelligence platform with a solid database of GDPR-compliant data.
Cognism might be the best RocketReach alternative in the contact data provider category if you aim to cover international markets.
Features
- B2B database with 70M verified mobile phone numbers (47 million cell phone numbers in the US alone) and global data coverage.
- Provides phone-verified mobile numbers for best accuracy in some of its data packages.
- Several CRM enrichment options for keeping your data accurate and up-to-date.
Who is it for?
Larger businesses that run sales operations across borders.
Pricing
Cognism doesn’t have one-size-fits-all pricing packages. Instead, the price is tailored to each customer’s needs.
However, there are several things we can tell you about the price:
- There are two types of data to choose from: Platinum and Diamond, with the latter being more accurate as it goes through several verification layers.
- Each plan has a flat platform fee that includes support, maintenance, onboarding, and initial setup.
For more details, it’s best to contact its sales team.
Pros & Cons
✅ Global data coverage with high matching rates.
✅ More verified phone numbers than most B2B contact data providers.
❌ Opaque pricing.
❌ You need a more advanced data package to access phone-verified phone numbers.
6. Keyplay
Best for: Finding companies that fit your ICP by setting up custom scoring and qualification systems.
Keyplay is best known for enabling users to create custom lead scoring and qualification models without using code.
This makes it an ideal RocketReach alternative for building highly targeted lead lists and prioritizing surging accounts.
Features
- AI Lookalike helps you find potential leads that match your best-performing clients and deals.
- Provides a wide range of advanced filters for highly specific searches, including online presence, tech stack, recruiting velocity, industry categories, etc.
- Enables you to define your unique ICP scoring based on the signals and criteria relevant to your business and target market.
Who is it for?
Account-based sales and marketing teams that need to discover ideal accounts and prioritize the ones most likely to convert.
Pricing
Keyplay has a free forever plan that provides access to its basic features. Moreover, subscribing to the PeerSignal community lets you access a more limited number of records.
If you need more records and additional features, you can upgrade to one of two paid plans:
- Growth: $12,000/year
- Scale: Custom pricing
Pros & Cons
✅ Advanced filtering options.
✅ Lets you track custom signals relevant to your ICP and business objectives.
✅ Enables you to create custom ICP scoring systems to easily identify matching companies.
❌ Offers only annual paid plans.
❌ Integrates with just two CRMs.
7. Hunter
Best for: Finding email addresses and automating email outreach.
Hunter helps you find verified B2B email addresses and lets you set up email cadences that run on autopilot.
Its solid accuracy rates and automated outreach options make it a good alternative to RocketReach.
Features
- Lets you find qualified leads in its database by applying your ICP attributes.
- Domain Search allows you to find who to contact within a company by unearthing publicly available email addresses of key stakeholders.
- Enables you to create, personalize, schedule, and send targeted email campaigns on scale.
Who is it for?
B2B sales and marketing teams that mostly rely on cold email outreach to find leads.
Pricing
Hunter has a free plan with 25 email search credits and 50 verification credits.
If you need more than that, you can subscribe to one of three paid plans:
- Starter: €49 per month, includes 3 email accounts, additional account is €10/mo
- Growth: €149 per month, includes 10 email accounts, additional account is €10/mo
- Business: €499 per month, includes 20 email accounts, additional account is €10/mo
The plans differ in the number of email search and verification credits and the number of prospects you can include per campaign.
Pros & Cons
✅ Easy to use.
✅ Provides an all-in-one email solution in a single platform.
❌ Limited functionality and use cases.
❌ The costs can quickly skyrocket, especially for bigger teams.
8. Adapt
Best for: Precision targeting of companies within a specific industry.
Adapt lets you run company searches based on their industry and helps you identify high-growth companies by revealing key growth signals.
It’s a good RocketReach alternative if your ideal prospects are in a niche vertical.
Features
- Tracks more than 3,000 industries and has a B2B database with 250M+ verified contacts.
- Enriches data with 50+ B2B attributes.
- Advanced filtering for targeted prospecting, including funding insights, job change alerts, etc.
Who is it for?
Teams that need to drill down on leads in specific verticals.
Pricing
Adapt has a free plan with 25 email credits, 25 enrichment credits, and 25 contacts per day.
For more credits and features, you can sign up for one of three plans:
- Starter: $49 per month
- Basic: $99 per month
- Custom: Custom pricing
Pros & Cons
✅ Robust technographic filters.
✅ User-friendly interface.
❌ Phone credits available only on the two most expensive plans.
❌ No outreach and engagement options.
9. Kaspr
Best for: Simple and affordable LinkedIn prospecting.
Kaspr is a Chrome extension built to retrieve contact info from LinkedIn.
It also offers options for connecting and engaging prospects from its dashboard, giving it an edge over RocketReach.
Features
- Has a solid database of verified emails and phone numbers (500M+).
- Scrapes prospect data from anywhere on LinkedIn (search results, groups, posts, etc.).
- Enables automating LinkedIn outreach, including sending connection requests and personalized DMs.
Who is it for?
Small B2B sales teams whose main prospecting channel is LinkedIn.
Pricing
Kaspr has a free forever plan with:
- Unlimited email credits
- 5 phone credits
- 5 direct email credits, and
- 10 export credits
It has three plans for users who want more:
- Starter: Starting at $49/user/mo
- Business: Starting at $79/user/mo
- Organization: Starting at $99/user/mo
Every plan includes unlimited B2B email discovery, but there are differences in the number of direct email, phone number, and export credits.
The plans also differ in features and customization options.
All plans are annual.
Pros & Cons
✅ User-friendly interface.
✅ Easily integrated with CRM tools.
❌ Can get your LinkedIn account flagged and suspended for suspicious activity.
❌ Limited to LinkedIn-based prospecting and lead generation.
Next Steps: Choose the Ideal RocketReach Alternative for Your Use Case
Every platform on our list is there for a reason, as they’re all good at what they do.
However, as shown above, each has a specific use case at which it excels, so it’s best to focus on platforms that:
- Are geared toward your outreach channel or specific target market.
- Offer the tools you need the most for your use case.
If your website is your primary lead generation channel, look no further than Warmly - the solution built to discover qualified leads on your website and help you convert them.
The best way to find out if Warmly is right for you?
Sign up for its free plan and take it for a test ride - no strings attached.
Or, if you’d like to see it in live action first, book a personalized demo with our team.