Are you wondering if Breeze Intelligence (previously Clearbit) is the right sales intelligence software for your team?
In this honest Breeze Intelligence review, I’ll analyze the platform's features, usability, data quality, integrations, and customer support to help you make an informed decision.
TL;DR
- Range of features: 8/10. The platform offers best-in-class data enrichment and form optimization to improve your site’s conversion rate, but the tool’s website visitor identification features are limited in comparison to alternatives on the market.
- User interface and usability: 9/10. Breeze Intelligence is a part of HubSpot, which means that you will be using HubSpot’s clean interface that users love.
- Data quality: 7/10. Despite some negative reviews of Breeze Intelligence from its Clearbit days, it seems like HubSpot has tried to improve the data quality with its AI-powered enrichment.
- Integrations: 5/10. Breeze Intelligence offers a best-in-class HubSpot integration – but that’s about it. If you are using another CRM, you’d need to look for an alternative.
- Customer support: 9/10. Your team will get access to HubSpot’s premium account management and support, which has been widely described as excellent.
- Pricing model: 6/10. Breeze Intelligence does not offer a free plan, but at least it offers a low entry point (starting from as low as $30/month). Pricing is based on a credit system, which can get quite pricey if you plan on enriching thousands of prospects.
Average rating: 6.8/10.
Breeze Intelligence Overview
After Clearbit, an AI-powered real-time data enrichment tool, was acquired by HubSpot – Breeze Intelligence was born.
Breeze Intelligence, a part of HubSpot’s AI suite Breeze, is a data enrichment and analysis platform designed to help you refine your prospect data.
The platform leverages AI and automation to help you identify high-quality leads, improve your CRM data inside HubSpot, and automate outbound.
Breeze Intelligence has been enhanced with HubSpot’s advanced LLMs and AI data sourcing, which lets you access its 200+ million buyer and company profiles.
The sales intelligence software is ideal for enterprises on HubSpot looking to improve their form conversion rates, identify buyer intent from companies on their website, and keep the lead database fresh with regular updates.
💡 Since the aim of this article is to review Breeze Intelligence in good detail, I’ll be giving my unbiased ratings on the platform’s features, user interface, data quality, integrations, and customer support.
Let’s dive deeper into the platform’s sales features: 👇
Breeze Intelligence’s Core Features
1. Data Enrichment
Breeze Intelligence's key strength is its data enrichment functionality. The software enriches leads with over 100 relevant B2B data attributes like:
- Business emails
- Job roles
- Social profiles
- Seniority level, etc.
Breeze Intelligence dives into the data within your CRM, and surfaces prospect information using LLMs and its AI-powered data sourcing.
The platform also runs automatic updates of direct contact details, keeping your data fresh.
Breeze Intelligence also offers data enrichment on-demand, as the platform has data partnerships with industry leaders across various market segments across the globe.
2. Reveals companies visiting your website
Breeze Intelligence offers a rich IP address database that matches IPs against companies that land on your website.
Then, it provides insights into the companies it identified, creating a clearer picture of their intent level and allowing you to adjust your sales and marketing efforts accordingly.
Breeze Intelligence’s visitor de-anonymization helps you:
- Identify ICP-fit and high-intent accounts with webpage visit activity and industry tags.
- Create workflows to route leads to your sales team using buyer intent behavior data.
- Improve conversions on your website with enriched prospect data from new companies in your target market.
3. Form optimization
Potential customers are more likely to fill out short forms.
Breeze Intelligence optimizes your forms by removing fields it can auto-populate.
For example, your website visitors can fill out only their email addresses, and Breeze Intelligence will automatically fill in the company name and domain.
Breeze Intelligence’s form optimization helps you:
- Optimize your site’s forms based on known enrichment data — whether the prospect is in your HubSpot CRM or not.
- Improve data accuracy with the platform’s enrichment data.
- Increase form conversions by removing unnecessary form fields that your leads are fed up with submitting.
Rating: 8/10.
Breeze Intelligence helps you save time by automating data enrichment and form-shortening, as well as identifying visitors on your website.
And existing customers of HubSpot have been excited about Breeze’s products, like Breeze Intelligence as a whole.
‘’The new Breeze feature! I love the innovative ways HubSpot finds to make our lives easier.’’ - G2 Reviews.
However, a drawback of the platform is that, unlike its competitors, it does not offer any real-time engagement features, such as an AI chat.
The platform also does not provide phone numbers or email addresses for contacts, as the tool is only focusing on enriching contacts that already have email addresses in their contact records.
Breeze Intelligence’s User Interface: Is It Easy To Use?
As Breeze Intelligence is integrated into HubSpot, you’ll see the usual HubSpot interface that you’re used to if you’re already familiar with the platform.
Breeze AI, where Breeze Intelligence is, sits on the bottom of your sidebar from where you can access the platform.
From there, you’ll be able to see a bird’s eye view of your website’s visitor activity and key accounts who have visited your website.
You’ll then be able to enrich your prospects using the platform’s credit system, which I’ll review in more detail later.
Rating: 9/10.
Even though this feels like rating HubSpot’s UI, I’ll have to give Breeze Intelligence’s interface and usability a 9 since the features of the tool are easy to access and navigate.
I was also unable to find any negative reviews regarding the AI platform’s setup or ease of use.
Breeze Intelligence’s Data Quality
Breeze Intelligence holds 200+ million buyer and company profiles – but how accurate is that data?
As I already mentioned, HubSpot acquired Clearbit, which means Breeze Intelligence has inherited the platform’s data providers and accuracy.
After looking at Clearbit’s past G2 reviews, I was able to see that numerous users have reported issues with the platform’s data accuracy.
‘’Lots of inaccuracies and duplicative data’’ - G2 Review.
This is because Breeze Intelligence does not own the data – they’re scraping it from their own 3rd party sources, which can be either outdated or duplicative.
Rating: 7/10.
A company like Breeze Intelligence that collects 3rd party data will inevitably find difficulties maintaining all of those data points.
Despite that, I still decided to give them a rating of 7 and not lower because HubSpot must have optimized the platform’s data sources and lead information after acquiring them.
HubSpot mentions that they have data partnerships with industry leaders across various market segments internationally, so they could have built better connections with data providers after the acquisition.
Breeze Intelligence’s Integrations
As Clearbit is now a part of HubSpot under the Breeze AI product offering, there is uncertainty about what HubSpot has done with the platform’s integrations with other CRM platforms like Salesforce.
On the bright side, if you are already using HubSpot, the platform and all of its beauty will be for you as its functionality is built into HubSpot’s ecosystem.
Rating: 5/10.
Breeze Intelligence will naturally lag behind its competitors, as it focuses on its native integration with HubSpot.
Despite that, it’s worth mentioning that such a seamless integration into the HubSpot ecosystem will make the platform an ideal choice for sales teams using HubSpot.
Breeze Intelligence’s Customer Support
As part of HubSpot, users of Breeze Intelligence will get access to HubSpot’s customer support and account management.
HubSpot offers 1:1 technical support, key account management, phone support, and on-demand customer support to support you while using Breeze Intelligence or similar products.
‘’It was easy to get the hang of on my own, but the customer support and monthly meeting with our HubSpot team was also incredibly beneficial.’’ - G2 Review.
Rating: 9/10.
If you are using Breeze Intelligence, you’ll get access to HubSpot’s premium customer support, featuring a dedicated account manager, on-demand support, and technical support.
Breeze Intelligence’s Pricing Model: Does It Provide A Good Value For Money?
Apart from paying for HubSpot’s subscription tier, which is another conversation of its own, you will be able to use Breeze Intelligence with a credit-based system.
➡️ The pricing of the credits will depend on your HubSpot subscription tier.
For example, if you are on the Starter plan of HubSpot, you’ll have to pay around $50/month for 100 Breeze Intelligence credits.
As for customers on the most expensive plans, they’ll charged $30/month for 100 credits.
In the context of credits, 1 credit equals 1 enriched CRM record inside of HubSpot.
Rating: 6/10.
The good thing about Breeze Intelligence’s pricing model is that you can pay for what you’re using, and the minimum to get started with the platform is quite low in comparison to tools like ZoomInfo, which ask you for $25,000+/year upfront.
But the bad thing about Breeze Intelligence is that you’ll have to commit to a HubSpot subscription, meaning that you cannot use the platform on its own, and also, the platform can get quite expensive if you’re planning on heavily using it.
In comparison to other tools like Warmly, the pricing starts at $333/month when billed annually and gives you access to up to 5,000 credits per month (with bonus features too).
HubSpot’s Breeze Intelligence will cost you up to $0.50 per enriched prospect, while Warmly will cost you $0.06 per warm prospect that can be identified on your site and enriched.
How Does Breeze Intelligence Compare To Alternatives On The Market?
Verdict: Is Breeze Intelligence Really Worth It?
So far, I've rated Breeze Intelligence:
- Range of features: 8/10.
- User interface and usability: 9/10.
- Data quality: 7/10.
- Integrations: 5/10.
- Customer support: 9/10.
- Pricing model: 6/10.
Which gives me an average rating of 6.8/10 for Breeze Intelligence.
To summarize:
Breeze Intelligence is the ideal choice if you:
✅ Are already using HubSpot as your CRM.
✅ Are not planning on heavily using the platform (e.g., a small business/start-up).
✅ Need best-in-class data enrichment from the platform’s data providers.
Breeze Intelligence isn’t the best option if you:
❌ Want more granular intent data and contact-level de-anonymization.
❌ Are looking for a more complete platform that also has real-time engagement features and lead retargeting.
❌ Do not use or plan to use HubSpot as your CRM.
Looking For A Breeze Intelligence Alternative?
Breeze Intelligence, formerly Clearbit, has gained recognition for its B2B prospect data that includes non-US companies and form optimization functionality.
But filtering and enriching leads and accounts for “customer fit” (industry, size, revenue, technology, job title, seniority level, etc.) is something most sales intelligence platforms have or can provide at this point in 2025.
We believe that the golden opportunities lie in intent data—the ability of your systems to tell you when people are interested in your company and why – finding who exactly has been checking you out.
Warmly (that’s us) looks for people who are most likely to take a sales meeting with you TODAY.
Warmly is a signal-based revenue orchestration platform that turns your website into a conversion machine by:
- Identifying website visitors and detecting their buyer intent.
- Automating sales engagement workflows.
- Enabling your sales reps to engage leads while their interest is at its peak.
It’s the best option for organizations looking to combine Intent and Action data to drive sales.
Let’s take a look at some of Warmly’s key features: ⤵️
Warmly Features
1. Reveals website intent
Similarly to Breeze Intelligence, Warmly identifies your website visitors.
However, unlike Breeze Intelligence, our platform can identify both companies and the individual profiles that surf your website.
As a result, your reps can focus their efforts on the right stakeholders from the get-go.
With Warmly, you’ll get another ace up your sleeve.
Once it identifies website visitors, the platform proceeds to enrich each visitor with:
- B2B data (email address, company name, phone number, industry, size, technographic, etc.).
- First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
- Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).
This combination of first- and third-party intent data enables you to identify the prospects that are most likely to buy right now as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.
Your sales reps will be able to recognize who your hottest leads are right now and design tailored strategies for reaching out to them.
Check out our product walkthrough to learn more about Warmly’s features in use:
2. Build Targeted Lead Lists With Coldly
Warmly recently included a static B2B database, Coldly, to help users build highly targeted lead lists more efficiently.
Coldly holds data on 200M+ accounts and contacts worldwide, in addition to having more than 25 built-in B2B data filters and the option for creating customized filters to fit specific business needs and industries.
Moreover, since the data is refreshed daily, you can have peace of mind that all your essential B2B data is accurate, relevant, and up-to-date.
You can do anything from building contact lists to automatically enriching your CRM contacts without breaking a sweat.
3. Streamline Your Sales Engagement Process
Warmly’s automation features are by far one of the things most users love about the platform.
Warmly uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.
It provides several automation features, including:
Warmly’s Orchestrator, which lets you automate email and LinkedIn outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:
- The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
- Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
- The course that the workflow should take (send a contextual email, a personalized LinkedIn DM, or a LinkedIn connection request).
AI Chat, which is an AI-driven chatbot that can be trained to:
- Qualify leads.
- Answer their questions.
- Book meetings.
- Offer relevant collaterals.
- Engage leads.
Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.
The combination of these automation features ensures that:
- Every high-value lead will be engaged.
- Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.
4. Live Video Calls
Engaging your leads while they’re still hot can make the difference between a successfully closed deal and an opportunity that is forever lost.
With Warmly, you won’t have to worry about that, as its Live Video Chat feature lets you engage leads while they’re still visiting your website.
In the “Warm Calls” section of Warmly’s dashboard, your sales team can see who’s visiting your website right now and monitor their session in real-time.
Once you detect a high-intent lead based on Warmly’s insights or a visitor matching your ICP, you can engage them in a video chat immediately.
Alternatively, you can rely on automated lead routing to notify reps whenever a high-value lead ends on your website.
This allows you to monitor their website interactions and hop on a call when they assess the time is right.
Warmly’s Pricing
Unlike Breeze Intelligence, Warmly offers a free plan to get started with the platform and a monthly paid plan that is good for small businesses.
Warmly’s free plan lets you:
- Identify up to 500 people and companies visiting your website per month.
- Find leads that fit your ICP.
- Set up automated lead routing via Slack notifications.
If you need more, there are four paid plans to choose from:
- Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
- Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
- Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
- Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.
How Does Warmly Compare to Breeze Intelligence?
Breeze Intelligence is an excellent option if you are already using HubSpot and want static (aka ICP fit) data and are looking for more surface-level account identification software.
Warmly, on the other hand, shines in finding and engaging prospects who are looking to buy and are likely to respond to your outreach.
Warmly’s Coldly lead database is not as massive as Breeze Intelligence’s, but capturing intent signals across all web activity and surfacing the warmest leads are much more likely to turn into revenue, which is what you care about.
Here is our old comparison table with Clearbit that is still relevant after the acquisition from HubSpot:
Our platform might not have a native HubSpot integration, but we offer:
- Website de-anonymization signals at the contact level.
- Automated email retargeting.
- Automated LinkedIn DMs retargeting.
- Live session replays.
- Chat video messaging so you can contact your leads as they are browsing through your pages (e.g., pricing page).
- The ability to plug the platform into your existing productivity platforms.
Find Out Who Your Warmest Leads Are With Warmly & Engage Them
While Breeze Intelligence provides a solid range of features for sales teams using HubSpot, especially those looking for a good B2B prospecting platform, the platform’s data reliability is still under question and lacks integrations with non-HubSpot products.
The platform’s capabilities of detecting buyer intent on your website at the contact level are also significantly limited compared to Warmly's.
This limitation also affects Breeze Intelligence’s automated workflows with Breeze’s AI Agents, which cannot be fine-tuned to engage only the warmest leads—which every company is most interested in.
With Warmly, all that changes.
Our revenue orchestration platform enables you to identify website visitors, detect the hottest leads among them, and engage them via automated outreach sequences perfectly tailored to each lead.
Want to know for sure if Warmly is a good match for your sales team?
Try Warmly for free and start building a steady, warm pipeline in minutes.
Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.
Read More
Best Sales Intelligence Tools: Look beyond popular options like Apollo and ZoomInfo to find the optimal solution for your use case.