Are you wondering if Cognism is the right sales intelligence platform for your sales and marketing team?
In this detailed Cognism review, I’ll analyze the platform's features, usability, data quality, integrations, and even customer support to help you make an informed decision.
TL;DR
- Range of features: 9/10. Cognism provides a comprehensive range of features, including access to a large B2B database with validated emails and phone numbers, 3rd party intent data, and AI-powered sales prospector.
- User interface and usability: 8/10. The platform offers an easy-to-use and intuitive interface, but beginners might experience a slight learning curve in the beginning.
- Data quality: 8/10. Despite Cognism’s high accuracy in the US market, the platform struggles to provide its users with good data accuracy in the APAC and Asian markets. There are also some complaints about inaccurate or outdated contact information.
- Integrations: 7/10. The platform does not reveal its full range of integrations, but customers are happy with how easy it is to set up the integrations.
- Customer support: 8/10. Cognism provides its customers with good customer service – but the platform does not disclose what customer support and customer success is included in their paid tiers.
- Pricing model: 6/10. Plenty of users agree that Cognism’s pricing structure is high in comparison to alternatives and constantly try to upsell them more features. The platform also lacks a free plan.
Average rating: 7.6/10.
Cognism Overview
Cognism is a B2B sales intelligence platform for sales, marketing, and RevOps teams looking for quality data in EMEA, US, and APAC regions.
The goal of the platform is to provide you with mobile phone numbers and B2B emails of ICP-fit prospects.
The platform has gained recognition for its massive B2B contact database, especially its ‘’Diamond’’ contact data and intent data.
I think of Cognism as an excellent option for medium-sized and large enterprises looking for vast B2B databases in a variety of industries.
💡 Since the aim of this article is to review Cognism in great detail, I’ll be giving my unbiased ratings on the platform’s features, user interface, data quality, integrations, and customer support.
Let’s dive deeper into the platform’s sales features: 👇
Cognism’s Core Features
Validated Emails & Verified Phone Numbers For Prospects
Cognism lets you get access to validated emails and verified phone numbers for your key prospects.
The platform boasts a comprehensive worldwide coverage across EMEA, NAM, and APAC regions with access to validated emails and what they call, ‘’the largest mobile dataset in the market.’’
The way it works is that the platform has an advanced data quality engine that combines AI and human verification to ensure information accuracy.
Cognism’s data is compliant with international privacy regulations, such as GDPR and CCPA – which is why you’ll see ‘’Do-Not-Call’’ on some of the prospects.
Intent Data
Cognism lets you access 3rd party intent data of people actively searching for a solution like yours – enriched with the most up-to-date and complete contact data.
The platform has partnered with Bombora, a leader in 3rd party intent data, to provide you with valuable insights into buyer behaviour and prospect’s readiness to purchase.
You and your team will be able to prioritize and personalize your outreach to accounts that are already in the market for your solution.
This way, you can capture warm opportunities earlier in their buying journey while they’re still evaluating different competitors and options.
Revenue Operations
Cognism lets you power up your revenue operations engine with data enrichment, territory planning, lead scoring, and sales empowerment features.
The platform offers revenue teams:
- Data enrichment with both scheduled and instant data enrichment options to help you maintain up-to-date and accurate CRM data.
- Territory planning functionality, which helps you calculate your total addressable market (TAM).
- Lead scoring with populated missing values in your database.
AI-Powered Sales Prospecting
Cognism lets you use its AI-powered sales prospector to type or speak your search directly into the search bar and get a list of ICP-fit accounts.
The Prospects leverages AI to help you quickly identify and connect with ideal customers through enriched contact data.
According to Cognism’s estimations, its AI-powered search cuts prospecting time by 74% since it allows its clients to find leads faster through text input.
Rating: 9/10.
Cognism offers a comprehensive range of features for sales prospecting with its 3rd party intent data insights and best-in-class lead information.
The users of the platform are particularly satisfied with its B2B contact database, which includes detailed company and individual profiles that let them easily find decision-makers.
‘’Cognism is an outstanding platform for sales and marketing professionals looking to streamline lead generation and enhance prospecting efforts. One of its best features is its vast and accurate B2B contact database, which includes detailed company and individual profiles, enabling users to quickly identify and reach out to decision-makers. This is particularly useful for companies looking to target specific industries or regions.’’ - G2 Review.
Cognism’s User Interface: Is It Easy To Use?
Cognism’s user interface is how I expected it to be:
There are a large number of filters in their database that you can look through to find your ideal prospects.
Source.
➡️ You can also manually include and exclude keywords, which is particularly useful for finding niche industries, such as ‘’B2B construction’’ – a nice touch from them.
When it comes to getting your lead information, you can build lead lists and then directly export them to your database with the tool’s CRM integrations.
Rating: 8/10.
Cognism offers an intuitive database of B2B prospects that lets you easily build a lead list and then export it to your CRM.
However, if you’re a beginner to sales intelligence and lead database tools, you might experience a slight learning curve.
‘’Learning curve for beginners.’’ - G2 Review.
Cognism’s Data Quality
Cognism offers a large database of verified contact-level data – but how accurate is that data exactly?
According to Cognism, the platform’s data comes from various sources, including public records, partnerships, and proprietary methods.
When I opened Cognism’s G2 review, I saw that the top 5 cons listed for the platform were related to inaccurate data, outdated information, and incorrect phone numbers.
When I scrolled down to see the opinions of verified users of the platform, I noticed that plenty of them noted that Cognism’s data can be inaccurate with false numbers.
‘’Occasionally, the data provided is inaccurate with false numbers. Although this is only a very small percentage of data gathered.’’ – G2 Review.
However, users do claim that this is not the norm and only a small percentage of the data is inaccurate.
Apparently, Cognism also struggles with finding data related to specific verticals, according to an Enterprise customer of the tool.
‘’It does not cover every industry and can have some wrong companies in certain industries.’’ – G2 Review.
The same goes for businesses looking to expand to regions beyond NAM and AMEA, as customers of the tool report issues with finding Asian-based contacts in particular.
‘’I would say the thing that I somewhat dislike are the cases in which the Chrome extension cannot get information details from some of the LinkedIn leads, especially from countries in Asia more specifically.’’ – G2 Review.
Rating: 8/10.
Cognism offers a comprehensive contact-level database with additional 3rd party intent signals.
Even though there are complaints about data inaccuracy, it’s expected that some of the data can be outdated.
After all, you’re not collecting and using first-party data; you’re using their third-party data, which means that it’s inevitable some of the data will be outdated – similar to tools like Apollo.
Cognism’s Integrations
Cognism does not disclose its complete range of integrations.
From what I was able to see on their platform, the platform offers a good range of CRM integrations with tools like Salesforce, Pipedrive, and HubSpot.
The software also integrates with outreach tools, such as Outreach and Salesloft.
Rating: 7/10.
Even though Cognism does not reveal its range of native integrations, I’m still willing to give it a good rating because customers of the tool note how easy it is to integrate Cognism to build automated workflows.
‘’The seamless integration with CRM tools and the automated workflows have significantly increased our outreach efficiency. It’s a powerful tool for any sales team looking to scale and drive results.’’ - G2 Review.
Cognism’s Customer Support
Cognism also does not disclose what kind of customer support it provides to its customers.
Despite this, I was able to gauge the level of support the platform provides its users from G2 reviews.
The common opinion is that Cognism provides excellent customer support to its customers in case they have questions or concerns about the tool.
‘’The exceptional customer support was the cherry on top, ensuring a smooth and efficient experience.’’ – G2 Review.
Moreover, users go on to claim that they’ve had enablement sessions with Cognism’s team to ensure that they are using the platform to its potential.
‘’Their customer support is fantastic, too! They’re always so friendly and quick to help if you have any questions or need advice. We've had some great enablement sessions which have allowed us to make the best use of the platform.’’ - G2 Review.
Rating: 8/10.
Even though Cognism does not disclose what customer service you can expect, users of the platform are satisfied with the level of support provided – with very few exceptions.
Cognism’s Pricing Model: Does It Provide A Good Value For Money?
While Cognism offers custom pricing plans for your business needs, the customization is done on top of its two core packages: Platinum and Diamond.
In our detailed Cognism pricing guide, we were able to uncover the following pricing information:
- The Platinum Tier offers essential features and is under a price bracket of $1,500 to $10,000 annually.
- The Diamond Tier is priced between $2,550 and $25,000 per annum and comes with advanced features and AI capabilities.
Both plans offer huge pricing flexibility, making Cognism ideal for companies with a mid-sized team to an enterprise organization.
There’s also a reported one-time platform fee that costs a few thousand dollars.
Rating: 6/10.
When it comes to sales intelligence platforms, Cognism is definitely on the more expensive side.
The platform’s pricing structure might not be within the budget of small businesses or freelancers looking for accurate B2B data.
Since Cognism does not disclose specific pricing publicly, budgeting is also becoming challenging for users.
All we know for now is that it has a one-time platform fee ranging thousands of dollars, plus the per-user pricing model increases team usage significantly.
How Does Cognism Compare To Alternatives On The Market?
You can look at our in-depth Apollo review to learn more about one of Cognism’s top competitors.
What Are Customers Saying About Cognism?
Throughout this article, I’ve been showing you a glimpse of some of the users’ opinions on Cognism – but let’s dive a bit deeper.
TL;DR:
What users love about Cognism:
- The majority of the B2B prospect data is accurate and GDPR-compliant.
- Good real-time data enrichment.
- Seamless CRM integrations.
- User-friendly interface.
‘’What I like best about Cognism is its accurate and GDPR-compliant B2B contact data, which makes prospecting much more efficient. The platform’s real-time data enrichment ensures that sales and marketing teams have up-to-date information, improving outreach success rates. Additionally, its seamless CRM integrations and user-friendly interface make it easy to navigate and incorporate into existing workflows, saving time and increasing productivity.’’ – G2 Review.
‘’Cognism is a key piece in helping conduct new business expansion and growth plans but also drilling down into contacts that we identify with high intent and are likely to engage with our products and services. The interface is easy to navigate (the AI search piece reduces the admin in locating information), and the integration piece (along with creating 'lists') makes it easy to pull data out - and fast.’’ – G2 Review.
Common complaints about Cognism:
- The pricing structure is not affordable for smaller businesses. Some of the features will require an additional budget to access, and there are continuous upsells.
- Limited coverage in some regions, including APAC and Asia.
- Contact information can be outdated, missing or inaccurate.
‘’Continuous upsells. Initially, you get access to the platform for around €4-5k, depending on your negotiation skills. Then, while you browse, things are alright & good/easy to use. But if you want to start exporting information, which you've already paid for a ton, into list and then push these lists to some mailing software, then you have to purchase additional export credits. Terrible, as there are continuous hidden upsells in the platform. I paid €4.5k for access, and if I want to export 1.5k contacts, I have to pay an additional €2k just to earn export credits. As ridiculous as it seems, that's the reality.’’ – G2 Review.
Verdict: Is Cognism Really Worth It?
So far, I've rated Cognism:
- Range of features: 9/10.
- User interface and usability: 8/10.
- Data quality: 8/10.
- Integrations: 7/10.
- Customer support: 8/10.
- Pricing model: 6/10.
Which gives Cognism an average rating of 7.6/10 for me.
To summarize:
Cognism is the ideal choice if you:
✅ Are looking for a platform with a large database of mostly accurate B2B contact data in the US region.
✅ Would benefit from 3rd party intent data on which customers are in the market for your solution.
✅ Require advanced filtering options for more targeted prospecting.
Cognism isn’t the best option if you:
❌ Fear that the costs can easily stack up with all of the functionality and seats you’d need.
❌ Are a B2C business or looking for freelancers (according to Cognism).
❌ Need real-time engagement features, first-party data, and intent data that Cognism’s competitors offer.
Looking For A Cognism Alternative?
Despite Cognism’s comprehensive B2B contact database, 3rd party intent data and capabilities for RevOps teams, some users are still finding faults with the tool’s data quality and pricing model.
In 2025, I feel like more and more SMBs have been waking up to the fact that cold B2B sales outreach that companies like Cognism are supporting is not working very well.
Enter Warmly (that’s us) – a signal-based revenue orchestration platform that provides a wide range of features designed to:
- Capture warm leads that visited your website (first-party data).
- Identify the hottest ones.
- Automatically engage and nurture them, helping your sales reps to successfully convert them.
Let me walk you through the factors that make Warmly an attractive alternative to Cognism for sales teams.
I’ll start with a breakdown of several of Warmly’s core features: 👇
1. Reveal Website Intent
Unlike Cognism, Warmly identifies your website visitors.
Warmly can identify both companies and the individual profiles that are browsing your website.
As a result, your reps can focus their efforts on the right stakeholders from the get-go.
Once our platform identifies website visitors, Warmly proceeds to enrich each visitor with:
- B2B data (email address, company name, phone number, industry, size, technographic, etc.).
- First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
- Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).
This combination of first- and third-party intent data enables you to identify the leads that are most likely to buy right now as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.
Your sales reps can recognize who your hottest leads are right now and design tailored strategies for reaching out to them.
Check out our product walkthrough to learn more about Warmly’s features in use:
Why Is Intent Data Important?
Trying to sell a water bottle to someone who just walked out of their office building isn’t the same as selling a water bottle to a marathon runner who just finished their workout.
Understanding intent signals and recognizing them in time lets you:
- Qualify and score leads with greater precision and easily identify the hottest leads.
- Reach out when your prospects’ interest level is at its peak.
- Create a hyper-personalized approach for each lead based on the contextual insights you have at hand, like which pages they visited, what they searched for, etc.
This helped Behavioral Signals shorten its sales cycle by 50-90% and source nearly $7M in its pipeline.
Platforms like Cognism that omit first-party intent data from their offering slow your lead generation efforts from the get-go, leaving you without one of the most powerful weapons in sales reps’ arsenals.
2. Build Targeted Lead lists With Coldly
Similar to Cognism, Warmly has a static B2B database, Coldly, to help users build highly targeted lead lists more efficiently.
Coldly holds data on 200M+ accounts and contacts worldwide, in addition to having more than 25 built-in B2B data filters and the option for creating customized filters to fit specific business needs and industries.
Since the data is refreshed daily, you can have peace of mind that all your essential B2B data is accurate, relevant, and up-to-date.
You can do anything from building contact lists to automatically enriching your CRM contacts without spending hours on this.
3. Streamline Sales Engagement Processes
Warmly’s automation features are by far one of the things most users love about the platform.
Our platform uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.
It provides several automation features, including:
Orchestrator, which lets you automate email and LinkedIn outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:
- The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
- Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
- The course that the workflow should take (send a contextual email, a personalized LinkedIn DM, or a LinkedIn connection request).
This capability improves your time-to-lead, while SDRs can take over ones that respond and provide a personalized experience.
The AI-powered prospector prevents quality leads from falling through the cracks simply because you didn’t have a sales rep on hand.
Try it yourself 👇or watch it in action.
💡Note: You will need to be on one of Warmly’s paid plans to gain access to AI Prospector. For ARC, the ROI was 200% over 6 months.
AI Chat, which is an AI-driven chatbot that can be trained to:
- Qualify leads.
- Answer their questions.
- Book meetings.
- Offer relevant collaterals.
- Engage leads.
Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.
The combination of these automation features ensures that:
- Every high-value lead will be engaged.
- Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.
4. Live Video Chat
Engaging your prospects while they’re still hot and on your website can make the difference between a successfully closed deal and an opportunity that is forever lost.
With Warmly, you won’t have to worry about that, as its Live Video Chat feature lets you engage leads while they’re still visiting your website.
In the “Warm Calls” section of Warmly’s dashboard, your sales team can see who’s visiting your website right now and monitor their session in real-time.
Once you detect a high-intent lead based on Warmly’s insights or a visitor matching your ICP, you can engage them in a video chat immediately.
Alternatively, you can rely on automated lead routing to notify reps whenever a high-value lead ends on your website.
This allows you to monitor their website interactions and hop on a call when they assess the time is right.
Try it out here:
Warmly’s Pricing
Unlike Cognism, Warmly offers a free plan to get started with the platform and a monthly paid plan that is good for small businesses.
Warmly’s free plan lets you:
- Identify up to 500 people and companies visiting your website per month.
- Pinpoint leads that fit your ICP.
- Set up automated lead routing via Slack notifications.
If you need more, there are four paid plans to choose from:
- Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
- Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
- Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
- Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.
Find Out Who Your Warmest Leads Are With Warmly
While Cognism provides diamond-level B2B prospect data accuracy and 3rd party intent data, some users have found issues with the tool’s data reliability and pricing model that can get a bit too expensive with its constant upsells.
Such an expensive platform that also includes a one-time platform fee can impact your bottom line and the return on investment you see from the tool – while providing you with only the means to reach out to cold prospects.
With Warmly, all that changes.
Our revenue orchestration platform enables you to identify website visitors, detect the hottest leads among them, and engage them via automated outreach sequences perfectly personalized to each lead.
Want to know for sure if Warmly is a good fit for your sales and marketing team?
Try Warmly for free and start building a steady, warm pipeline in minutes.
Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.
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