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6sense Review: Is It Worth It in 2025? [In-Depth]
6sense Review: Is It Worth It in 2025? [In-Depth]
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Are you trying to figure out if 6sense is the right sales intelligence software for your marketing and sales team?

In this honest 6sense review, I’ll go over the platform's features, usability, data quality, integrations, and even customer support to help you make an informed decision.

TL;DR

  • Range of features: 8/10. 6sense offers a good range of features for sales and marketing teams, most notably their dynamic audience-building and visitor identification software. Despite that, the platform does not provide contact-level data of website visitors and does not have live engagement features.
  • User interface and usability: 5/10. The platform has a steep learning curve that has been confirmed by multiple users of the software. Building automations with the tool’s orchestrator is not easy in the beginning, either.
  • Data quality: 7/10. There are negative reviews regarding intent data inaccuracies and duplication issues, but there are still some customers who are satisfied with the tool’s keyword research intent data and other signals.
  • Integrations: 7/10. 6sense has a good range of native integrations, partnerships, and a whole bunch of other integrations that could already be in your sales stack – but some users have reported difficulties setting up the integrations.
  • Customer support: 8/10. The platform offers best-in-class account management and customer success, but some of the customer support reps have shown poor product knowledge, according to G2 reviews.
  • Pricing model: 5/10. 6sense does not have transparent pricing, and 3rd party data shows that their average cost is higher than alternatives on the market – making it too expensive for SMEs. The tool has a free plan but with only 50 credits to spend monthly.

Average rating for 6sense: 6.6. No pun intended.

6sense Overview

6sense is an AI-powered ABM platform that combines B2B data with intent signals to automate your ABM workflows.

The platform can identify the accounts that are most likely to buy so your sales reps can react in time.

The tool has gained recognition for its advertising capabilities, which help you build retargeting campaigns based on its intent data.

I think of 6sense as a platform that is ideal for medium-to-large enterprises looking to Identify surging accounts on their website so their sales team can reach out to them and nurture relationships.

💡 Since this review aims to analyze 6sense in good detail, I’ll be giving my unbiased ratings on the platform’s features, user interface, data quality, integrations, and customer support.

Let’s dive deeper into the software’s sales features: 👇

6sense’s Core Features

1. Get access to in-depth B2B intent data

6sense collects intent signals from multiple sources (the platform claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns of prospects. 

This data helps sales teams better understand what their target accounts are researching, allowing them to pinpoint the ones most likely to convert.

Sales teams can then create relevant and highly personalized campaigns accordingly to capture the demand.

2. Lead prioritization dashboards

6sense’s lead prioritization dashboards provide your sales reps with a personalized, 360-degree view of all their deals, accounts, leads, etc.

As a result, your sales reps can identify opportunities in real-time and gain a deep understanding of which accounts to focus on and how.

Moreover, all the essential information is constantly updated, meaning that you’ll always have the most relevant and accurate data.

3. Dynamic audience building

6sense provides your team with 80+ segmentation filters that let you quickly define your ICP and identify accounts that best fit it.

It combines proprietary data with your CRM data and the intent signals it picked up to create detailed account lists that enable you to prioritize high-value accounts.

The software dynamically adjusts account lists by moving accounts to different audience segments based on relevant real-time factors such as changes in their buying stage, annual revenue, keywords they are researching, etc.

4. Marketing orchestration

6sense’s platform lets you create dynamic, always-on campaigns that react to buyer behavior and automatically update audiences as they move through the buying journey.

Your team can automate data enrichment, contact acquisition, audience building, and regular syncs between your sales platforms to save time and keep lead data up-to-date.

Rating: 8/10.

6sense offers its customers a comprehensive range of features for sales teams, such as its visitor identification software, lead prioritization, and dynamic audience building for advertising.

However, the solution can only identify companies visiting your website and not actual stakeholders (i.e., who exactly is visiting your website).

The platform also does not have real-time engagement features, such as some 6sense alternatives on the market (e.g., an AI chat) and has no integration with LinkedIn for automated outreach (only with LinkedIn Ads).

For example, customers of the platform are struggling to identify who is engaged with their company when dealing with larger accounts.

‘’We also do not have contact level reporting of who is actually engaged with our company, which can be challenging when engaging larger accounts.’’ - G2 Review.

6sense’s User Interface: Is It Easy To Use?

6sense’s platform does have a lot of functionality when it comes to automations, reporting, and marketing automations – and all of that comes with a slight learning curve for even seasoned sales professionals.

The software’s numerous features are packed into a rather clunky interface, which even satisfied customers of the platform are criticizing in their G2 reviews.

‘’What I dislike about 6sense Revenue AI for Marketing is that it can be complex to navigate initially, requiring a learning curve to fully leverage all its features.’’ - G2 Review.

When it comes to the platform’s automations with their orchestrations, customers of the platform also note that it has been more difficult for them than they originally suspected.

‘’Orchestrations and workflows with 6sense data were more difficult to implement than expected.’’ - G2 Review.

Rating: 5/10.

As reviewers have pointed out, you’d need to spend some time learning how the platform works so you can fully utilize its marketing and sales features.

In fact, when I opened their G2 profile, ‘’learning curve’’ and ‘’difficulty’’ were part of the 4 most common complaints of customers.

6sense’s Data Quality

6sense gives you access to buyer intent and engagement data with bonus predictive analytics into which stage of the buying journey your prospects are.

But just how accurate is this data?

I was able to find 6sense customers on G2 who have reported issues with the platform’s predictive analytics and intent data, which is described as ‘’directional, and not a crystal ball.’’

‘’From an intent perspective, it is not the end all be all or the crystal ball. It is directional. Also, I do find that the predictive model is generous. For example, if an account hits one of our campaign landing pages, it is suddenly in the 'purchase stage', and we often find that rarely means that an account is ready to send us a purchase order!’’ - G2 Review.

I also found some customers who complained about the tool’s data duplication issues, which has resulted in them having trouble with data reliability.

‘’Data can be a bit cumbersome, and we've had problems with data reliability and creation of duplicates.’’ - G2 Review.

On the positive side, there are customers of 6sense who have massively improved their sales pipeline by tapping into intent data, such as keywords and categories.

‘’6sense has been great in helping us identify segments based on key intent features such as keywords and categories. As a product marketer, it is really important we can identify the ICP and make sure the revenue org can clearly engage with their target accounts based on the topics and keywords they are searching for.’’ - G2 Review.

Rating: 7/10.

Despite 6sense’s negative reviews regarding their intent data inaccuracies and duplication issues, there are still some users who are satisfied with the tool’s keyword research intent data and other signals.

My problem with 6sense, similar to platforms like ZoomInfo, is that the tool’s visitor identification software reveals only companies and not individuals.

Good luck prospecting accounts like ‘’Microsoft’’ or ‘’Meta’’ landing on your website.

6sense’s Integrations

The platform integrates with various sales, marketing, and productivity platforms to centralize and maximize your existing sales tech stack so you can create more engaging campaigns with deeper insights.

The platform offers native integration with their partners: Outreach, Gong, Salesforce, and Salesloft, on top of their integrations with tools like Bombora for 3rd party intent signals.

You can also expect to sync your data with other productivity platforms, including LeanData for AI-powered insights and Reachdesk for perfectly-timed gifting to prospects.

However, customers of the platform have noted that integrating the tool with their existing systems has been challenging for them.

‘’Additionally, integrating it with existing systems can sometimes be challenging.’’ - G2 Review.

Rating: 7/10.

Despite 6sense’s native integrations, partnerships, and a whole bunch of other integrations that could already be in your sales stack – I gave the platform’s integrations a 7 instead of an 8 due to the difficulty of integrating some of the tools with 6sense.

6sense’s Customer Support

Even though 6sense does not disclose what customer support you can expect on its pricing page, I was able to get a good idea of the tool’s customer support from G2 reviews.

Users of 6sense are generally positive about the platform’s level of customer support, noting that they were assigned a customer success manager who has been helping them and responding quickly to their requests.

‘’Even though the tool can be quite daunting because of its depth, having a CSM that can help support us is so helpful. Definitely helpful to just send a quick note and get a response right away.’’ - G2 Review.

This positive perception has been confirmed by both mid-market and enterprise customers of the platform, claiming that they’ve had a good experience with customer support.

‘’We have had great customer support and feel like 6sense is always willing to dive in and collaborate to come up with new ideas or solutions we need.’’ - G2 Review.

Despite that, another Enterprise customer of 6sense mentions that the tool’s regular customer support can be a hit or miss with less product knowledge than their customer success team.

‘’Also, while 6Sense's customer success team is top-notch, their customer support is a bit more hit or miss. Some support reps are real product experts and zero in on solutions to issues quickly. Some… not so much.’’ - G2 Review.

Rating: 8/10.

Even though most users are satisfied with the level of customer support that they were provided on 6sense – it seems like some customer support reps do not have the necessary product knowledge to handle more complex issues.

6sense’s Pricing Model: Does It Provide A Good Value For Money?

6sense offers a free plan that provides:

  • 50 credits/month.
  • Buyer Discovery.
  • Contact & Company Data.
  • Alerts.
  • List Management.
  • Chrome Extension.

If you need more, you can upgrade to one of three plans:

Team: Includes everything in Free plus:

  • Technographics
  • Psychographics
  • Web, CRM, and SEP Apps
  • Add to CRM/SEP
  • Dashboards

Growth: Everything in Team plus:

  • 6sense Intent (Keywords)
  • 3rd Party Intent
  • Corporate Hierarchy
  • Prioritization Dashboards

Enterprise: Everything in Growth plus:

  • Predictive AI Model
  • AI Recommended Actions
  • CRM & MAP Activity

6sense doesn’t disclose prices on its website, so you’ll have to contact its sales for more details.

You can learn more about the platform’s pricing model from our in-depth 6sense pricing guide. 

However, Vendr also provides some helpful insights into 6sense’s pricing policy:

Customers are required to enter into a 2-year agreement with 6sense, a commitment that yields high retention. 

In addition, it's important to highlight that potential costs may arise due to usage/overages, upgrades, or downgrades.

Finally, according to Vendr’s data, the average 6sense contract value is $56,762/year.

Rating: 5/10.

The tool does not disclose its pricing, but we were able to find that 6sense is on the higher end of the pricing range when compared to other alternatives on the market.

I do like the fact that the platform has a free plan, but you’ll run out of the 50 credit allowance in a matter of days if not hours.

How Does 6sense Compare To Alternatives On The Market?


💡 Check out our in-depth comparison of 6sense vs. ZoomInfo, where we cover the 2 sales intelligence giants in more detail.

What Are Customers Saying About 6sense?

Throughout this 6sense review, I’ve been showing you some of the users’ opinions on the platform – but let’s dive a bit deeper.

TL;DR: 6sense boasts a highly responsive support team, good segmenting accuracy, and a configurable interface. Despite data, customers of the platform report issues with 6sense’s data exports, limited persona targeting and the cost of the software. 

Moreover, its persona targeting is highly limited compared to alternatives on the market. 

What users love about 6sense:

  • Good segmenting accuracy with an interface that can be customized.
  • Ability to view account engagement and gain insights into their current buying stage.
  • Highly responsive customer support team and excellent account management.

There were some restrictions in ways you could filter or parse out data for particular programs, which made it, at times, difficult to pull and analyze data. Though it was nice having an optimization team to help, it would've likely been more convenient if there were tools in the platform to help with optimization ideas so you didn't need to join a call when looking for optimization help. - G2 Review.

The export of segments to platforms such as Google Ads and LinkedIn Ads is limited, and getting lots of them for exporting more segments is really expensive. - G2 Review.

Common complaints about 6sense:

  • Persona targeting is described as limiting with no role or title-based matching.
  • Limited export of segments to platforms like Google Ads and LinkedIn Ads.
  • The platform has been described as expensive and not affordable for smaller businesses.

Considering the high degree of configurability for account and intent attributes, persona targeting is shockingly limiting, with no true role or title-based matching. Targeting enterprise companies based solely on persona makes for a lot of waste. Other tools are doing exact title matching and have been for a few years. We've had to purchase additional tools to help with this layer, which means we can't launch ads through 6sense either. - G2 Review.

Verdict: Is 6sense Really Worth It?

So far, I've rated 6sense:

  • Range of features: 8/10.
  • User interface and usability: 5/10.
  • Data quality: 7/10.
  • Integrations: 7/10.
  • Customer support: 8/10. 
  • Pricing model: 5/10.

Which gives me an average rating of 6.6/10 for 6sense.

To summarize:

6sense is the ideal choice if you:

✅ Are looking for good B2B intent data coverage, especially in the US region.

✅ Need a reliable marketing automation solution.

✅ Want a platform that can integrate with your advertising channels to create highly targeted campaigns. 

6sense isn’t the best option if you:

❌ Are looking for a more budget option, as 6sense is more expensive than some of the other alternatives on the market.

❌ Need more website visitor identification functionality, such as contact-level data.

❌ Need more first-party intent data to identify and reach out to warm prospects.

Looking For A 6sense Alternative?

Despite 6sense’s range of features, good range of integrations and a large library of B2B intent data, some customers are still finding faults with the product’s data quality, pricing model, and ease of use.

Enter Warmly (that’s us) – a signal-based revenue orchestration platform that provides a wide range of features designed to:

  • Capture warm leads that visited your website (first-party data).
  • Identify the hottest prospects from those visitors.
  • Automatically engage and nurture them, helping your sales reps to successfully convert them.

Let’s get a closer look at the functionality that makes Warmly an attractive alternative to 6sense for sales teams: 👇

Warmly Features

1. Identify Your Website Visitors

Warmly identifies your website visitors.

Our platform can identify both companies and the individual profiles that are browsing your website.

As a result, your reps can focus their efforts on the right stakeholders from the get-go.

With Warmly, you’ll get another ace up your sleeve.

Once it identifies website visitors, the platform proceeds to enrich each visitor with:

  • B2B data (email address, company name, phone number, industry, size, technographic, etc.).
  • First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
  • Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).

This combination of first- and third-party intent data enables you to identify the leads that are most likely to buy right now as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.

Your sales reps will be able to recognize who your hottest leads are right now and design tailored strategies for reaching out to them.

Why Is Intent Data Important?

Trying to sell a water bottle to someone who just walked out of their office isn’t the same as selling a water bottle to a runner who just finished a workout.

Understanding intent signals and recognizing them in time lets you:

  • Qualify and score leads with greater precision and easily identify the hottest leads.
  • Reach out when their interest level is at its peak.
  • Create a hyper-personalized approach for each lead based on the contextual insights you have at hand, like which pages they visited, what they searched for, etc. 

This helped Behavioral Signals shorten its sales cycle by 50-90% and source nearly $7M in its pipeline.

Platforms that omit intent data from their offering slow your lead generation efforts from the get-go, leaving you without one of the most powerful weapons in sales reps’ arsenals.

2. Build Targeted Lead lists With Coldly

We at Warmly have recently included a static B2B database, Coldly, to help users build highly targeted lead lists more efficiently.

Coldly holds data on 200M+ accounts and contacts worldwide, in addition to having more than 25 built-in B2B data filters and the option for creating customized filters to fit specific business needs and industries.

Moreover, since the data is refreshed daily, you can have peace of mind that all your essential B2B data is accurate, relevant, and up-to-date.

You can do anything from building contact lists to automatically enriching your CRM contacts without spending hours on this.

3. Streamline Sales Engagement Processes

Warmly’s automation features are by far one of the things most customers love about the platform.

Warmly uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.

It provides several automation features, including:

Orchestrator, which lets you automate email and LinkedIn outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:

  • The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
  • Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
  • The course that the workflow should take (send a contextual email, a personalized LinkedIn DM, or a LinkedIn connection request).

This capability solves for time-to-lead, while SDRs can take over ones that respond and provide a personalized experience.

The AI-powered prospector prevents quality leads from falling through the cracks simply because you didn’t have a sales rep on hand.

Try it yourself 👇or watch it in action. 


💡Note: You will need to be on one of Warmly’s paid plans to gain access to AI Prospector. For ARC, the ROI was 200% over 6 months. 

AI Chat, which is an AI-driven chatbot that can be trained to:

  • Qualify leads.
  • Answer their questions.
  • Book meetings.
  • Offer relevant collaterals.
  • Engage leads.

Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.

The combination of these automation features ensures that:

  • Every high-value lead will be engaged.
  • Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.

4. Live Video Chat

Engaging your leads while they’re still hot can make the difference between a successfully closed deal and an opportunity that is forever lost.

With Warmly, you won’t have to worry about that, as its Live Video Chat feature lets you engage leads while they’re still visiting your website.

In the “Warm Calls” section of Warmly’s dashboard, your sales team can see who’s visiting your website right now and monitor their session in real-time.

Once you detect a high-intent lead based on Warmly’s insights or a visitor matching your ICP, you can engage them in a video chat immediately.

Alternatively, you can rely on automated lead routing to notify reps whenever a high-value lead ends on your website. 

This allows you to monitor their website interactions and hop on a call when they assess the time is right.

Try it out here:


Warmly Pricing

Similar to 6sense, Warmly offers a freemium plan.

On it, you can:

  • Reveal up to 500 companies and individuals visiting your website (in addition to essential and accurate data on each lead).
  • Set up ICP filters to quickly identify high-quality leads. 
  • Automate basic lead routing.

If you need more, there are four paid plans to choose from:

  1. Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
  2. Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
  3. Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
  4. Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.


How Does Warmly Compare to 6sense?

6sense is an excellent option for your business if you are looking for predictive analytics, keyword identification and site heatmaps.

Warmly, on the other hand, shines in finding and engaging prospects who are looking to buy and are likely to respond to your outreach.

Our platform might not have predictive analytics into where customers are in their buying journey or intent data from keywords, but we offer:

  • Website de-anonymization signals at the contact level.
  • Automated email retargeting.
  • Automated LinkedIn DMs retargeting.
  • Live session replays.
  • Chat video messaging so you can contact your prospects as they are browsing through your pages (e.g., pricing page).

Find Out Who Your Warmest Leads Are With Warmly

If you’re looking for a purely ABM platform with solid intent data, 6sense might be the way to go for your organization.

The platform’s capabilities of detecting buyer intent on your website are significantly limited compared to Warmly's, as they do not reveal contact-level information.

This limitation also affects 6sense’s marketing automations, which cannot be fine-tuned to engage only the warmest prospects—which your company is mostly interested in.

With Warmly, all that changes.

Our revenue orchestration platform helps you to identify website visitors (to the contact level), detect the hottest leads among them, and engage them via automated outreach sequences perfectly tailored to each lead.

You’ll be able to identify that Joe from Microsoft has been browsing your pricing page and then reach out to him on LinkedIn – or why not right on your pricing page with a chatbot or video chat?

If you want to be able to do that, then you can try Warmly for free to start building a steady, warm pipeline in minutes.

Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.

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AI Marketing Agents: Use Cases and Top Tools for 2025
AI Marketing Agents: Use Cases and Top Tools for 2025
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AI marketing agents are quickly becoming the secret weapon behind some of the smartest campaigns out there. 

When it comes to marketing agents, we're not just talking about tools that help.

We’re talking about AI that acts - analyzing data, building strategies, generating content, and making decisions in real time.

If that sounds futuristic, well… it kind of is. But the wild part? It’s already happening. 

Teams everywhere - from scrappy start-ups to enterprise giants - are starting to rely on AI agents to handle tasks that used to eat up hours. 

The kind of work that used to take a full team, such as automated campaign creation, real-time audience segmentation, and instant performance insights, is now being handled by intelligent, always-on digital assistants.

In this article, I’ll walk you through what AI marketing agents actually do, the most powerful ways they’re being used, and which tools are leading the charge. 

Let’s begin!

What Are AI Marketing Agents?

AI marketing agents are intelligent, task-oriented digital assistants powered by AI, designed to perform specific marketing functions autonomously or semi-autonomously. 

Unlike traditional marketing tools that require constant manual input, these agents can take action, make decisions, and even adapt their behavior based on real-time data and feedback.

Think of them as mini marketers built with code. 

They can write email sequences, A/B test landing pages, launch and optimize ad campaigns, track user behavior, and personalize customer experiences across channels. 

Some are designed for one specific job (like optimizing subject lines), while others operate as full-blown strategists, capable of managing entire workflows with minimal oversight.

What sets AI marketing agents apart from traditional marketing tools is their ability to learn and improve over time. 

They’re built on machine learning, large language models, and other smart tech, so they’re not just following a script. They’re constantly evolving based on what works and what doesn’t.

Today, they’ve already become more than just an isolated experiment. They’re mainstream. Marketing teams everywhere are treating them as an extension of their workforce.

How Are AI Marketing Agents Revolutionizing Marketing in 2025?

In 2025, AI marketing agents aren’t just helping marketers work faster. They’re actually changing the very nature of marketing.

We’re seeing a shift from reactive marketing to proactive, always-on engagement. 

AI agents can detect patterns, predict outcomes, and respond in real time - something no human team could do at scale. 

They enable hyper-personalization without burning out your content team. They reduce the guesswork in campaign planning. And they’re making it possible for smaller teams to compete with the big players.

From generating data-driven insights in seconds to running personalized ad campaigns across multiple platforms simultaneously, these agents are giving marketers superpowers. 

They’re freeing up human brains for strategy, creativity, and connection - the stuff that really moves the needle.

What Are the Different Types of AI Marketing Agents?

AI marketing agents come in different shapes and specialties. Here are a few of the most common types:

  • Content generation agents - These tools write blogs, ad copy, emails, social posts, and more. Some can even match brand voice and tone on the fly.
  • Email marketing agents - Think AI that manages your list, crafts personalized emails, optimizes subject lines, and analyzes open and click-through rates—all without constant oversight.
  • Ad optimization agents - These handle everything from bidding strategy to A/B testing creatives, using real-time performance data to boost ROI.
  • SEO agents - Tools that research keywords, optimize content, track rankings, and suggest on-page improvements automatically.
  • Analytics & insights agents - These turn raw data into meaningful insights, surfacing what’s working, what’s not, and what to do next.
  • Chat & customer support agents - AI-powered chatbots that go beyond scripted responses, delivering helpful, natural-sounding interactions across touchpoints.

Some platforms even offer multi-agent systems - basically a team of AI agents working together across tasks, communicating and sharing data to make smarter decisions as a unit.

Now that we have that covered, let’s look at the most common use cases for AI marketing agents today.

Top 9 Use Cases of AI Marketing Agents

AI marketing agents are being used across nearly every area of modern marketing, but some use cases really stand out in terms of impact, efficiency, and scalability. 

Let’s break down some of the most powerful applications today - the ones teams of all sizes are actively benefiting from.

1. AI Agents for Conversational Marketing & Customer Support 

Customer support used to mean live agents and long wait times. 

Now, AI marketing agents are powering conversational experiences that feel instant, human, and helpful, whether it's through chatbots, email responses, or voice interactions.

These agents can answer product questions, recommend solutions, upsell based on user history, and even troubleshoot basic issues 24/7. 

They’re not replacing your support team but enhancing it, handling the repetitive stuff so your human agents can focus on high-impact conversations.

These chatbots are even more handy when it comes to marketing.

Namely, for marketers, this is a goldmine. 

Every interaction is an opportunity to engage, delight, or convert. 

With AI agents integrated into your website, CRM, and messaging tools, you can turn support into a proactive channel that drives loyalty and sales.

Take Warmly’s AI Chat, for instance.

This chatbot agent is powered by an advanced NLP AI model that can be trained to perfectly fit your brand voice, business objectives, and its designated purpose.

You can train it on your relevant data to make sure it will maintain a consistent tone of voice while tackling a wide range of tasks, such as:

  • Engaging high-intent leads (e.g., leads that visit your pricing page and stay there more than 10s).
  • Qualifying leads by asking qualificatory questions (e.g., “What brings you here?”).
  • Offering relevant collaterals (e.g., a whitepaper on the impact of AI tools on marketing to leads who have visited the feature page of an AI-powered tool).
  • Answering their queries regarding pricing, features, or other relevant matters.
  • Booking meetings.
  • Looping in human SDRs when necessary.

Because it is powered by sophisticated AI, Warmly’s AI Chat can handle a much broader spectrum of actions than regular chatbots while ensuring that each lead interaction is contextual, relevant, and personalized.

The result?

Higher engagement, more booked meetings, and more closed deals.

2. AI Agents for Customer Journey Orchestration

This is where things start to feel like magic. 

AI agents can now orchestrate entire customer journeys - from the first touchpoint to post-sale engagement - automatically adapting to individual behavior at every step. 

It's like having a hyper-attentive and intelligent conductor directing each customer’s unique path through your funnel.

For example, if someone interacts with your website or engages with your content on LinkedIn, the agent might follow up with a retargeted email or LinkedIn DM.

Moreover, the agent personalizes each touchpoint based on every lead’s unique data and preferences, ensuring that the messaging will resonate with them.

Warmly and 11x’s AI SDR agents do exactly that.

These AI agents pick up the high-intent leads Warmly detects on your website and add them to hyper-personalized outreach campaigns via SMS, email, or LinkedIn.

They leverage the intent and B2B data Warmly has on each lead to personalize every message, going far beyond the usual first names and company names.

Instead, AI SDRs use more nuanced information, such as leads’ interactions with your website, research of competitors’ websites, etc., to craft compelling and engaging messaging.

This right here is next-level marketing automation. 

Rather than rigid funnels, you get fluid, intelligent experiences that guide leads forward based on real-time behavior. 

It’s a huge win for both marketers and customers - less friction, more value, higher open and response rates, and more qualified meetings.

3. AI Agents for Content Creation

One of the most popular and practical uses of AI marketing agents is content creation. 

These agents can research, draft, and optimize content across formats, including blog posts, newsletters, social captions, product descriptions, and more. 

They save marketers a massive amount of time while helping brands maintain a consistent voice and publishing rhythm.

But they’re not just spitting out generic text. 

Today’s content agents understand tone, structure, and audience intent. 

You can ask one to write a persuasive product intro for Gen Z buyers, and it will tailor the message accordingly. 

Some can even perform SEO research, integrating relevant keywords and optimizing content for search rankings without requiring input from multiple tools.

What makes this use case especially game-changing is how it shifts content from a bottleneck to a growth lever. 

Small teams no longer need to outsource or delay publishing schedules. 

AI agents can produce first drafts in literal minutes, freeing up human writers to refine, strategize, and focus on higher-level storytelling.

4. AI Agents for Campaign Personalization

Honestly speaking, real personalization at scale used to be a dream. 

Now, with AI marketing agents, it’s the default. 

These agents can segment audiences in real time, customize messaging based on user behavior, and adapt campaigns as customer data evolves. 

It’s like having a personal marketer for every contact in your database.

Warmly’s Orchestrator functions on that principle.

It monitors your website for high-intent leads that match your ICP criteria and includes them in tailored email and LinkedIn campaigns.

Let’s say someone visits your pricing page twice but doesn’t sign up. 

Warmly’s Orchestrator agent can recognize this intent and trigger a personalized email with a special offer, a case study, or an icebreaker message without you lifting a finger.

Learn how the Orchestrator helped a LinkedIn marketing agency, Straightin, get $10,000 in revenue in just 2 weeks.

It’s not just automated. It’s contextual and relevant, increasing the likelihood of conversion.

The beauty of this use case is in the blend of automation and intelligence. 

We’re moving beyond static drip sequences toward dynamic journeys that adapt to each user. 

That’s a massive leap forward for customer experience, and it's why companies using AI for personalization are seeing higher engagement and retention.

5. AI Agents for Ad Campaign Management

Running paid campaigns across Google, Meta, LinkedIn, and TikTok? 

That’s a full-time job unless you’ve got an AI ad agent doing the heavy lifting. 

These agents can create ad copy, select visuals, test variations, optimize bidding strategies, and monitor performance in real time.

Rather than reacting to ad fatigue or overspending days later, AI agents spot trends and pivot fast. 

They might pause underperforming ads automatically or shift budget toward top-performing creatives, all while keeping costs in check and ROI on the rise. 

Some even suggest new campaign angles based on historical performance and competitor data.

This use case is especially powerful for performance marketers juggling multiple platforms. 

AI agents act like your 24/7 campaign managers, always learning and optimizing. That means more wins, fewer wasted dollars, and a lot less stress.

6. AI Agents for Email Marketing Automation

Email has been around forever, but with AI agents running the show, it feels brand new. 

These agents don’t just schedule blasts; they tailor content, adjust send times, craft subject lines, and segment lists based on behavior, engagement, and lifecycle stage.

Imagine having an agent that knows exactly when to send a re-engagement email to a dormant lead or one that notices someone clicked your demo link but didn’t book, then follows up with a persuasive nudge. 

AI makes this kind of logic-driven engagement effortless and consistent.

What makes this use case stand out is its compounding effect. 

As agents collect more data over time, they get better at timing, tone, and targeting. 

That leads to higher open rates, more clicks, and better conversions. 

For marketers who rely on email to nurture leads or onboard customers, this is a no-brainer upgrade.

7. AI Agents for SEO Optimization

SEO is one of those marketing pillars that demands a million little tasks, such as keyword research, on-page optimization, internal linking, meta descriptions, content updates… the list goes on. 

AI SEO agents streamline all of it. They can audit your site, surface ranking opportunities, suggest improvements, and even generate optimized content based on search intent.

Some go even further by automatically analyzing your competitors, identifying keyword gaps, and recommending backlink strategies. 

The best ones even integrate with your CMS to push updates directly, turning what used to be a painstaking process into a near hands-free experience.

The real power here? These agents never stop. 

SEO isn't something you do once and walk away from—it’s ongoing. AI agents monitor fluctuations in rankings, adapt to algorithm updates, and fine-tune your marketing strategy in real time. 

That’s a level of consistency and speed that’s hard to match without a dedicated (and expensive) SEO team.

8. AI Agents for Social Media Management

Managing social media can feel like shouting into the void, and keeping up with trends, platforms, and algorithms is a job in itself. 

AI social agents help take back control. They can create post variations, suggest hashtags, schedule content at optimal times, and analyze performance across multiple channels.

But they’re more than just schedulers and auto-content generators. 

Many are now trained on specific tones and voices, so they can write on-brand captions and adapt messaging based on the platform (e.g., casual on TikTok, polished on LinkedIn). 

Some even monitor comments and DMs, surfacing the most important ones for human follow-up or responding instantly with helpful info.

This use case is especially great for lean teams that don’t have a dedicated social strategist. 

With the right AI agent, you can stay active, relevant, and responsive without burning hours every week. 

Plus, it gives you real-time insights into what your audience actually cares about.

9. AI Agents for Lead Scoring and Qualification

Your pipeline is only as good as your leads. And AI agents can now qualify, score, and prioritize them better than most humans. 

These agents analyze behavioral data, firmographics, engagement history, and more to determine which leads are sales-ready and which need nurturing.

No more wasting time chasing cold leads. 

AI agents can flag high-intent prospects the moment they hit key triggers like visiting your pricing page, downloading a whitepaper, or opening multiple emails in a short time. 

They can also automatically assign leads to the right rep or segment, keeping your CRM squeaky clean and action-ready.

The best part? 

These agents aren’t just rule-based - they’re predictive. 

Over time, they learn what behaviors typically lead to a sale and get sharper at spotting them early. 

That means your sales team spends more time closing and less time guessing.

The 4 Best AI Marketing Agents on the Market in 2025

There’s no shortage of AI marketing tools out there, but not all of them function like true agents. 

The ones below don’t just give you data or spit out content - they take action, make decisions, and deliver results. 

So, let’s look at the four best AI marketing agents in 2025, each serving a unique use case.

1. Warmly – For AI-Powered B2B Lead Qualification & Customer Journey Orchestration

Warmly acts as your outbound SDR but smarter and faster. 

It identifies high-intent website visitors, qualifies them using detailed B2B and intent data, and instantly personalizes outreach - via email, LinkedIn, or AI Chat. 

It’s ideal for B2B teams looking to scale personalized sales outreach without scaling headcount.

In addition to its website traffic deanonymization,  AI-driven chatbot, SDR agents, and the Orchestrator, Warmly also offers:

Pricing

Warmly offers a free forever plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

If you need more, there are three tiers to choose from:

  1. Data Only: Starts at $499/mo when billed monthly or $4,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
  2. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Data Only, plus third and second-party signals, sales orchestration, AI Chat, and lead routing.
  3. Enterprise: Custom pricing, custom number of visitors, everything in Business, plus custom signals and warm calling.

2. Jasper – For AI-Driven Content Creation

Jasper is your go-to AI agent for content production at scale. 

Whether you’re creating blog posts, product descriptions, or email copy, Jasper can generate on-brand content fast. 

Its workflows and brand voice memory make it perfect for marketers who want consistent messaging across multiple formats and channels.

Its key features include:

  • Brand Voice - Jasper lets you lock in your brand’s tone, style, and messaging guidelines so every piece of content it generates stays on-brand. 
  • SEO & Performance Mode - Integrated with tools like Surfer SEO and Grammarly, Jasper helps you create content that ranks and reads well. Its “Performance Mode” offers real-time suggestions to improve clarity, tone, SEO score, and conversion potential as you write.
  • AI image generation - Jasper includes options for creating compelling visuals to go with your content.

Pricing

Jasper.ai has 3 pricing plans:

  1. Creator: $49 month/seat (1 user only).
  2. Pro: $69 month/seat (up to 5 users).
  3. Business: Custom pricing.

Its Creator and Pro plans have 7-day trials, so you can try them on for size before subscribing.

3. Mutiny – For Website Personalization & CRO

Mutiny is a conversion-focused AI agent that personalizes your website content based on visitor segments. 

It automatically adjusts headlines, CTAs, and messaging depending on industry, size, or funnel stage. 

It’s perfect for SaaS and B2B companies trying to boost conversion rates without hand-coding every variation.

Some of its best features include:

  • No-code website personalization - Mutiny allows marketers to personalize website content (e.g., headlines, CTAs, and copy) based on firmographics, behavior, or campaign source for different visitor segments without touching code. 
  • Dynamic audience segmentation - Mutiny can identify who’s visiting your site and automatically group them into actionable segments like enterprise prospects, returning visitors, or high-intent leads. 
  • A/B testing & predictive analytics - Mutiny’s A/B testing engine lets you experiment with different variations and then uses AI-powered insights to predict which version will drive better results. 

Pricing

Mutiny doesn’t disclose prices.

You’ll have to book a demo or contact its team to get more details.

4. AdCreative.ai – For Automated Ad Creative Generation

AdCreative.ai is built for performance marketers who want high-converting ads without creative burnout. 

The AI generates ready-to-launch ad creatives and copy for Google, Meta, and other platforms, then refines them based on campaign performance. 

It’s a great choice for agencies or teams managing multiple paid campaigns.

Its key features are:

  • Generates ads at scale - AdCreative.ai automatically produces high-converting ad visuals and copy for platforms like Google, Facebook, Instagram, and LinkedIn. Just input your product or campaign details, and the AI generates dozens of ready-to-launch ad variations in minutes—great for testing at scale without designer delays.
  • Performance-based scoring system - Each creative comes with a predictive performance score powered by AI, so you can prioritize the versions most likely to convert. 
  • Seamless integrations with ad platforms & CRMs - AdCreative.ai connects with tools like Google Ads, Meta Ads Manager, Zapier, and HubSpot, allowing you to push creatives directly to your campaigns or workflows. 

Pricing

AdCreative.ai has four pricing plans:

  1. Starter: Starting at $39 and going up to $189 depending on the number of ad downloads you want, includes 2 users and 1 brand, in addition to access to all the platform’s AI features.
  2. Professional: Starting at $249/mo and going up to $499/mo, includes 20 users, 3 brands, and access to Pro feature toolkit.
  3. Ultimate: Starting at $599/mo and going up to $1099/mo, includes 50 users and 10 brands.
  4. Enterprise: Custom pricing, has custom limits and advanced security features.

Next Steps: Automatically Engage with High-Intent Prospects on Your Website with Warmly’s AI Agents

By now, it’s clear that AI marketing agents aren’t just helpful assistants.

They’re proactive, intelligent operators that are reshaping how modern teams work, tackling everything from content creation and ad management to email automation and customer journey orchestration.

And when it comes to putting this power to work right now, Warmly is the tool that stands out. 

Its AI agents and chatbots are built to identify, qualify, and engage high-intent leads the moment they land on your site, keeping your pipeline moving while letting your team focus on closing deals.

So, if you’re ready to let your website work smarter - as your next ideal customer might already be there - you’ve got two easy next steps:

  1. Book a demo to see exactly how Warmly’s AI agents work in your flow, or
  2. Sign up for its free plan to start capturing high-value leads today with no strings attached.

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Best 10 UnifyGTM Alternatives & Competitors in 2025
Best 10 UnifyGTM Alternatives & Competitors in 2025
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Are you wondering if UnifyGTM is the right fit for your sales efforts or if you should look for an alternative solution?

We researched dozens of platforms, reviewed verified reviews on G2, and talked to sales and marketing leaders to build a list of the 10 best UnifyGTM alternatives in 2025.

This buyer guide covers each tool’s features, pricing, pros/cons, and use cases to help you make an informed decision.

Why Look For UnifyGTM Alternatives?

The lead generation platform has received praise for its ability to identify potential buyers, personalize outreach in email, and streamline your pipeline development.

Despite that, some users of the platform as well as our in-house experts have expressed concerns about the tool’s pricing model and identification capabilities. ⤵️

#1: The Pricing Model Does Not Fit The Budget Of Small Business Owners

The first drawback of UnifyGTM for us is how expensive it can get for small business owners.

A verified user review on G2 notes that their pricing model does not fit their budget and recommends the platform to include a lower budget option for smaller brands.

‘’The only major downside for me is the pricing. While it may be competitive with similar tools, as a small business owner, their pricing model doesn’t quite fit my budget. I would suggest offering a "small business tier" to make it more accessible for companies like mine.’’ - G2 Review.

#2: Limited Identification Features

The 2nd thing that we wanted to touch on was that UnifyGTM has limited functionality for de-anonymizing some visitors at the company level.

Even though the brand claims to offer personal-level de-anonymization, UnifyGTM can only do that through specially marked links via email. 

Our in-house experts believe that this is both inconsistent and prone to failure.

#3: Limited GTM Plays

Last but not least, UnifyGTM limits the number of Plays you can run within the platform in the Growth plan (2) and the channels you can use.

Unify’s Plays are crucial for prospecting, qualifying and reaching out to prospects so such a limited number of workflows will push some organizations to look for the more expensive plans.

What Are The Best UnifyGTM Alternatives In 2025?

Here are the best UnifyGTM alternatives out of the 30+ platforms that we took into consideration:

#1: Warmly: A signal-based revenue orchestration platform that combines several capabilities into one powerful lead-capturing and converting mechanism.

#2: 6sense: Identify surging accounts on your website that you can reach out to.

#3: ZoomInfo: End-to-end sales management.

#4: Albacross: Lead enrichment for businesses in Europe.

#5: Koala: Gain insight into product usage paired with intent signals to improve product adoption and upsell existing customers.

#6: Apollo.io: Get access to a large B2B database with emails and phone numbers of your ideal customers.

#7: Demandbase: Identify and target the right customers with the right message to support your account-based marketing.

#8: UpLead: Generate third-party verified B2B emails and mobile phone numbers of prospects in the market for your solution.

#9: Seamless AI: Find the contact information of any prospective buyer.

#10: Lusha: Identify the right decision-makers and then reach out to them.

#1: Warmly

Warmly offers the best alternative to UnifyGTM as it provides you with the most accurate, real-time, person-level de-anonymization data and signal tracking to help you identify your warmest leads and reach out to them immediately.

Disclaimer: Even though Warmly is our platform, we’ll aim to provide an unbiased perspective into why it is the best UnifyGTM alternative on the market in 2025.

Our signal-based revenue orchestration platform enables sales, marketing, and GTM teams to:

  • Capture buyer interest in real-time as they browse through your site.
  • Gain quality insights into prospective customers, allowing your sales reps to tailor their strategies accordingly.
  • Engage them while they’re still hot and successfully convert them.

Here are the features of Warmly that stand out against competitors like UnifyGTM:

Reveal High-Intent Accounts On Your Website

You can use Warmly’s website de-anonymization features for account-based strategies to make your prospecting game laser-precise.

We know that one of the crucial aspects of any ABM or targeted prospecting strategy is finding the accounts that are:

  • The best fit for your ICP.
  • Surging, i.e., showing the most interest in your or similar product or services, indicating they’re ready to buy.

With Warmly, you can easily identify those accounts by capturing them on your website.

Warmly helps you identify individual and company accounts visiting your web pages and proceeds to enrich them with:

  • B2B data, including contact data, firmographic, technographic, CRM data, etc., that lets you figure out whether they’re a match for your ICP and high-performing accounts.
  • First-party intent data, which helps you understand how likely they are to buy based on their interactions with your website (visited pages, time spent on each page, recurring visits, downloaded collaterals, etc.).
  • Second-party data by monitoring your prospects’ LinkedIn and help you find all of the relevant stakeholders of the company.
  • Third-party intent data, which shows you their readiness to buy by providing actionable insights into their entire digital buyer’s journey, including search history, visits to competitors’ websites, job change intent, etc.

Your team can recognize high-intent accounts from the start—both at the company and individual levels – allowing sales development representatives to focus their efforts on them while they’re still surging.

Orchestrate Sales & Marketing Workflows

Warmly helps you put various parts of your sales and marketing operations on autopilot, enabling your sales development representatives to focus on what matters most—making strategic decisions and converting high-value leads.

Our platform’s Orchestrator enables you to automate LinkedIn and email outreach, as well as CRM enrichment.

Setting up automation within the Orchestrator is easy:

Step #1: Define the trigger that’s going to set off the workflow (e.g. a lead that matches your ICP lands on your website or takes a specific high-intent action like visiting the pricing page more than once).

Step #2: Define your ICP and high-value leads so that the Orchestrator knows who to target (filters you can use include company size, industry, location, tech stack, an individual’s job position, and many more).

Step #3: Specify an action it should take, which can include:

  • Sending a LinkedIn request and/or personalized DM.
  • Sending a contextual email.
  • Syncing relevant data to your CRM to keep your records fresh and relevant.

💡 Unlike UnifyGTM, Warmly offers lead routing functionality that ensures each company and individual account is handled by the appropriate sales rep while their interest is at its peak.

For example, you can set up Slack notifications to alert the right rep when:

  • An ICP-matching account lands on your website.
  • Asks a high-intent question in the chatbot.
  • Takes other relevant action.

As a result, no quality lead will fall through the cracks ever again.

Finally, you can also leverage Warmly’s AI Chat which helps you automatically engage and qualify leads. The chatbot will make sure to:

  • Ask contextual, relevant questions.
  • Give correct answers and offer collateral based on the account’s interests and preferences.
  • Book meetings, and more.

Engage High-Ticket Accounts Live

Being able to detect surging accounts in real-time is good, but it won't do you much good unless you can pounce on them at the right time.

Warmly solves this issue by including a feature that lets you engage leads live – while they’re still browsing your website.

Reps can choose between two options:

  • Text chat, meaning they’ll replace the chatbot and talk to prospects themselves.
  • Video chat that lets you hop on a video call straight from Warmly.

This way, instead of booking meetings for who knows when and risking missing the opportunity to convert high-intent leads, you can chat them up while they’re still hot and close more deals effortlessly.

A Daily-Updated B2B Prospect Database: Coldly

Warmly lets you get access to Coldly, a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your sales reps need to make initial contact, including:

  • Validated emails.
  • Phone numbers.
  • LinkedIn profiles.

The database also provides 25+ B2B filters and customizable data filters that you can set up, enabling you to build highly targeted prospect lists in a few seconds.

Lastly, Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.

This way, your team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.

Warmly’s Integrations

Currently, Warmly integrates with a wide range of platforms, including:

  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • 6sense.
  • Clearbit.
  • People Data Labs.
  • And more.

In addition to deep integrations with several lead intelligence and sales platforms, Warmly provides a Warm Bundle—partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of their usual price.

What Is The Difference Between Warmly & UnifyGTM?

The biggest difference between Warmly and UnifyGTM comes down to data quality:

  • Warmly does person-level de-anonymization from any source. Our platform also quality checks all of our data and signals using 10+ data providers. 
  • UnifyGTM claims to offer personal-level de-anonymization but can only do that through specially marked links via email. As we already mentioned, we believe this to be both inconsistent and prone to failure.

Warmly sets the standard for de-anonymization of data quality for the industry. 

In fact, we invest over $1M per year on data providers and pass the return on that investment directly to our customers.

When comparing UnifyGTM directly versus Warmly, we can see that UnifyGTM lacks the following features:

  • Access to different intent signals, such as contact level website de-anonymization, third-party research, and LinkedIn monitoring intent signals.
  • Access to different retargeting automations other than email, including LinkedIn DM retargeting, AI-powered customizable chatbots and Ad retargeting automations.
  • The ability to send leads to the right salesperson automatically and automatically notify them via Slack with a high-intent lead is active on your website.
  • A way to instantly engage with your highest intent leads with Warmly’s AI chat, as well as the ability to create a human-to-human connection through video chat on your site.
  • Access to a cold contact database, including emails, LinkedIn profiles, and phone numbers.
  • Access to live session replays.
  • A free email and LinkedIn database that comes with a <1% bounce rate.
  • A Bombora integration that lets you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand and get in front of them before your competitors do.
  • Access to advanced lead routing and round robin.

Pricing

Unlike UnifyGTM, Warmly has a free forever plan that lets you:

  • Identify up to 500 people and companies visiting your website per month.
  • Pinpoint leads that fit your ICP.
  • Set up automated lead routing via Slack notifications.

To access Warmly’s advanced features, you’d need to be on one of the 4 paid plans:

  • Micro: Starts at $4,000/year for 5,000 warm leads per month, and gives you access to 1st party person level web visitor de-anonymization, real-time alerts and exports, and unlimited access to Coldly’s contact data.
  • Starter: Starts at $12,000/year for 10,000 warm leads per month, and adds access to 3rd party intent signals (Bombora), AI chat, CRM sync & integrations, and dedicated onboarding.
  • Business: Starts at $22,000 for 25,000 warm leads per month, and adds access to 2nd party intent signals (LinkedIn monitoring), lead routing, and access to the platform’s full-funnel orchestration (AI-powered outreach via Email, LinkedIn, Chatbot, and Ads).
  • Enterprise: Starts at $30,000 for custom warm leads per month, and adds access to custom intent signals, and warm calling.

➡️ Warmly offers unlimited seats at every plan, making it ideal for larger sales teams.

Pros & Cons

✅ Accurate website visitor identification at both company and individual levels.

✅ Reveals who your hottest leads are right now.

✅ Personalized lead generation and outreach workflows.

✅ Real-time monitoring of visitors’ web sessions with options to engage them via an AI chat or video call.

✅ Transparent pricing model – even at the Enterprise level.

✅ Good range of integrations.

❌ The platform offers annual plans only, unlike UnifyGTM which has a monthly plan.

#2: 6sense

Best for: Identifying surging accounts on your website that you can reach out to.

Similar to: ZoomInfo.

6sense is an AI-powered ABM platform that combines B2B data with intent signals to automate your ABM workflows.

The platform makes a good alternative to UnifyGTM with its ability to identify the accounts that are most likely to buy so your sales reps can react in time.

Features

  • The platform tracks 65M+ companies, 600M+ buyer profiles, and 35K+ technologies.
  • 6sense detects website intent and connects it with the rest of the prospect’s customer journey online so you can recognize leads most likely to convert based on their level of intent.
  • AI-powered predictive analytics helps you predict customers’ future behavior so your sales team can prioritize high-intent leads in advance.

Standout Feature: Dynamic Audience Building

6sense provides 80+ segmentation filters that let you quickly define your ICP and identify the accounts that best fit it.

The software combines proprietary data with your CRM data and the intent signals it picked up to create detailed account lists that enable you to prioritize high-value accounts.

6sense then dynamically adjusts account lists by moving accounts to different audience segments based on relevant real-time factors such as changes in their buying stage, annual revenue, and the keywords they are researching.

Pricing

6sense has a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.

To get more out of the platform, you’d need to be on one of their 3 paid plans:

  • Team: Custom pricing, which adds technographics, psychographics, access to Web, CRM, and SEP Apps, the ability to add to CRM/SEP, and dashboards.
  • Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
  • Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI recommended actions, and CRM & MAP activity.

6sense doesn’t disclose prices on its website, so you’ll have to contact its sales for more details.

Even though 6sense does not disclose its pricing on the website, Vendr claims that the average 6sense contract value is $123,711 per year out of the 65 deals they have handled for them.

💡 You can check out our in-depth 6sense pricing guide, which covers the platform’s pricing structure in more detail and aims to answer if the tool is worth the cost.

Pros & Cons

✅ Has advertising capabilities, letting you build targeting and retargeting campaigns based on its intent data.

✅ Insightful and actionable data.

✅ Dynamic audience building with 80+ segmentation filters.

❌ Doesn’t identify individual accounts.

❌ The platform can get expensive, which is why some sales teams have been looking for 6sense alternatives.

#3: ZoomInfo

Best for: End-to-end sales management.

Similar to: 6sense.

Zoominfo offers an all-in-one sales platform that is known for its massive B2B database paired with a wide range of sales and marketing-oriented features.

As such, it’s a good UnifyGTM alternative for businesses looking for a static B2B database first and foremost that gives access to automated multichannel sales workflows.

Features

  • Massive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
  • Automated multichannel sales workflows (such as cold email or cold calling campaigns) triggered by specific buying signals from your prospects.
  • Predictive modelling lets you define and update your ICP, keeping it fresh and relevant based on past won and lost deals and other critical data.

Standout Feature: Ad Targeting

ZoomInfo’s Ad targeting lets you create automated ad campaigns using more than 300 intent signals and company attributes, including ideal accounts and prospects with buying intent signals.

The platform helps you ensure that your ads are displayed to all the right accounts across all relevant channels.

Pricing 

ZoomInfo has separate plans for sales, marketing, and talent teams.

Even though no prices are disclosed, we tried to dig as much information in our ZoomInfo pricing guide to help you figure out if the tool’s pricing model works for you.

To summarize, ZoomInfo’s pricing model depends on the:

  • Features and functionality you need.
  • Number of licenses.
  • Credit usage.

Pros & Cons

✅ Excellent B2B data coverage, especially regarding US-based phone numbers.

✅ Wide range of features for handling various sales operations.

✅ Ad targeting functionality that helps you remarket to high-intent leads who visit your website.

❌ The platform can get expensive.

❌ Limited website visitor identification functionality, which is why some brands have been looking for ZoomInfo alternatives.

#4: Albacross

Best for: Lead enrichment for businesses in Europe.

Similar to: Warmly.

Albacross is a data enrichment platform that reveals companies visiting your EU website and enriches them with B2B and first-party intent data.

The platform is a viable alternative to UnifyGTM if you’re looking for a more affordable (yet not as powerful) lead enrichment solution geared toward EU-based prospecting.

Features

  • Identifies company-level website visitors and enriches them with first-party intent data.
  • Intent-data-driven ad retargeting helps you display the right ads to the right audience. 
  • Real-time alerts on Slack, Microsoft Teams, CRM, or email when customers who fit your ICP visit your website.

Standout Feature: Auto-Engage

Albacross lets you automatically engage your high-intent leads on LinkedIn or email.

The platform’s AI-powered segmentation looks at behavior, engagement, and offsite activity to automatically group prospects based on how likely they are to convert.

Pricing 

Albacross has two paid plans:

  • Self-service: €79 per month when billed annually, which includes up to 100 identified companies, visitor activity, and LinkedIn Ads integration.
  • Growth: Custom price to identify unlimited companies, which adds API integrations, and dedicated customer success.

Pros & Cons

✅ Intent-data-driven ad retargeting on LinkedIn Ads.

✅ Customers of the platform agree that the platform is user-friendly.

✅ Auto-engage functionality on LinkedIn and email.

❌ Reveals only company visitors.

❌ Poor CRM integrations.

#5: Koala

Best for: Gaining insight into product usage paired with intent signals to improve product adoption and up-sell existing customers.

Similar to: Warmly, 6sense.

Koala is a website visitor identification tool that makes it suitable for boosting product engagement and driving cross- and up-selling opportunities rather than traditional lead generation.

The platform makes a viable alternative to UnifyGTM if you’re more interested in cross-selling and up-selling your existing customers.

Features

  • Reveals website visitors and enriches them with first-party intent data.
  • Automated ICP scoring enables you to identify and prioritize heating accounts that best fit your ICP. 
  • Tracks product usage data and translates it to actionable insights so you can monitor your customers’ product journeys and detect important milestones in real-time.

Standout Feature: Intent Analytics

Koala’s intent analytics helps you learn what intent converts best on your website – whether it’s your case studies, pricing page, or feature pages.

The platform’s AI-powered Content Reports analyze intent and conversion, and will automatically suggest new signals for you as the tool classifies the content that leads to conversion.

Pricing 

Koala offers a free plan for up to 3 seats that lets you reveal up to 250 accounts and get access to the tool’s standard integrations.

To access the platform’s advanced features, you’d need to be on one of their 2 paid plans:

  • Growth: $750/month when billed annually, which adds 10k Clearbit reveals per month, custom AI agents, 1 CRM connection, and unlimited accounts.
  • Business: Custom pricing, which adds custom licenses, custom Clearbit limits, lead scoring, and content reports.

Pros & Cons

✅ You can track product usage and translate it into actionable insights.

✅ Automated lead scoring.

✅ You can integrate with multiple CRMs.

❌ No third-party intent data, which is why some brands have been looking for Koala alternatives.

❌ No live engagement features.

#6: Apollo.io

Best for: Getting access to a large B2B database with emails and phone numbers of your ideal customers.

Similar to: Warmly, 6sense.

Apollo.io is a sales intelligence platform that helps businesses uncover leads quickly and access their verified email addresses. 

The platform is a good alternative to UnifyGTM with its accurate B2B database of over 275 million contacts and 73 million companies.

Features

  • Living Data Network that uses AI to provide intelligent recommendations on high-value leads based on past prospecting activities. 
  • Signal-based prospecting combines demographic and behavioral signals to find leads actively researching products or services. 
  • Conduct precise searches for leads and companies using over 65 filters, including contact title, job function, and industry.

Standout Feature: Sales Engagement

Apollo.io helps you automate your outbound by creating multi-step sequences with the power of AI.

The platform also helps you create and test AI-generated emails in your sequences with data from its database.

Pricing

Apollo io offers a free plan with 10,000 monthly credits, two active sequences, five mobile credits, and 10 export credits per month. 

You can also select from the three paid plans: 

  • Basic plan: $49 per user per month, which adds job change notifications, buying intent over 6 topics, and intent filters.
  • Professional plan: $79 per user per month, which adds 120,000 credits per year, no sequence limits, and uncapped sending limits with SendGrid.
  • Organization plan: $119 per user per month, which adds buying intent over 12 intent topics, AI-assisted email writing, and call transcriptions.

Pros & Cons

✅ The buyer intent feature identifies companies actively searching for similar services. 

✅ The free tier lets you find a significant number of valid emails per month, making it accessible for small businesses. 

✅ Sequence automations that help you engage prospects.

❌ Sometimes, errors occur when pushing contacts to CRM, according to G2 reviews. 

❌ The platform can get expensive for larger teams.

#7: Demandbase

Best for: Identifying and targeting the right customers with the right message to support your account-based marketing.

Similar to: Warmly, 6sense.

Demandbase is a solution for ABM teams, boasting a wide range of features designed for sales, marketing, and advertising departments.

It’s a viable UnifyGTM alternative for enterprise companies looking to retarget prospects at scale with relevant messages and provide leads with a tailored website experience.

Features

  • Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts/audience segments.
  • Ad targeting options help sales and marketing teams display personalized ads to high-value accounts.
  • Real-time website personalization leverages intent and B2B data to provide each target account with a tailored web experience, including everything from messaging and images to offers and CTAs.

Standout Feature: Actionable Sales Insights

Demandbase helps you close more deals by knowing who is ready to buy and when to reach out with deep account insights.

The platform helps you prioritize accounts in your territory using insights from weekly email snapshots that highlight engaged prospects and account activity.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.

Pros & Cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

✅ Sales insights that your team can use to prioritize accounts.

❌ The platform has a steep learning curve, according to G2 reviews.

❌ On the higher end in terms of pricing.

#8: UpLead

Best for: Generating third-party verified B2B emails and mobile phone numbers of prospects in the market for your solution.

Similar to: Apollo.ai.

UpLead is a B2B lead generation platform built for sales and marketing professionals looking for a reliable and efficient way to connect with high-quality prospects. 

The platform makes up to be a viable UnifyGTM alternative, as it guarantees a 95% accuracy rate, ensuring the leads are legitimate and reliable.

Features

  • Provides access to a comprehensive database of over 160 million business leads from a wide range of industries and company sizes.    
  • The prospect accuracy level is supported by continuous data updates and verification processes. 
  • Uses over 50 customizable filters, like company size, industry, location, job title, and more, to refine your search and identify qualified leads that match your ideal buyer persona. 

Standout Feature: Control Your Expenses

As budgeting issues have been a concern with UnifyGTM’s customer base, we decided to include the fact that UpLead allows you to control your expenses by choosing which emails to download.

The way it works is that accept-all and catch-all emails are flagged, and if emails are downloaded, no charges are incurred. 

Pricing

UpLead lets you start with a 7-day free trial and grab five credits to evaluate the platform’s capabilities. 

After that, you’d need to be on one of the tool’s three paid plans: 

  • Essentials: $99 per month for 170 credits, which adds a CRM integration. 
  • Plus: $199 per month for 400 credits, which adds data enrichment, email pattern intel, technographic, and advanced filters.
  • Professional: Custom pricing, which adds buyer intent data, access to all search filters, and advanced CRM integrations with full API access.

Pros & Cons

✅ Smooth integration with CRM systems, like HubSpot, allows for efficient data management and follow-up. 

✅ Credits are not used when an email is found to be invalid. 

✅ Pricing is not based on user seats and you can control your spending of credits.

❌ The difficulty of amending queries midway through the search process requires you to recreate searches from scratch, according to G2 reviews.

❌ Data enrichment and buyer intent data are reserved for the more expensive plans of the platform.

#9: Seamless AI

Best for: Finding the contact information of any prospective buyer.

Similar to: UpLead, Apollo.ai.

Seamless AI offers an AI-powered B2B data provider with an extensive database of 1.3 million contacts and 120+ million companies. 

The tool is a viable alternative to UnifyGTM for marketing and sales teams looking for accurate, verified contact data and integrates with their existing B2B sales workflows.

Features

  • Uses AI to research and verify millions of B2B phone numbers, emails, and direct dials of people and companies in real-time.
  • Identify and engage with read-to-buy leads at the right time and channel – with 12,000+ topics and industries to choose from.
  • Track key contacts' job transitions for timely outreach and relationship building with the platform’s Job Changes feature.

Standout Feature: Seamless AI Autopilot

Seamless AI’s Autopilot feature automatically curates a list of prospects based on your ideal customer persona (ICP) and selected criteria within minutes.

The platform lets you build and filter lists of prospects based on specific criteria for targeting the most relevant contacts.

Pricing

Seamless.AI offers a free plan with 50 credits that lets you test out the platform at no cost.

The platform then offers 2 paid plans: Pro and Enterprise with custom pricing, which adds a free admin seat, and more premium integrations.

Pros & Cons

✅ The search feature is fast and accurate.

✅ Cost-effective solution for small and medium-sized businesses, according to G2 reviews.

✅ Seamless AI Autopilot that helps you find contacts that fit your ICP in minutes.

❌ Lack of customization options to narrow down specific leads. 

❌ Too many of the core functionalities of the platform are required to be paid for separately as an add-on (e.g., data enrichment, autopilot, job change notifications, etc.)

#10: Lusha

Best for: Identifying the right decision-makers and then reaching out to them.

Similar to: Warmly, ZoomInfo.

Lusha offers a sales solution for B2B teams looking to improve their prospecting efforts by providing them with accurate and up-to-date company and contact data. 

The platform adheres to GDPR and CCPA privacy standards, which means that user data is handled securely. It also facilitates data privacy with certifications like ISO 27701.

Features

  • Analyzes behavioral signals to identify prospects most likely to buy your products or services, so your outreach can be targeted to their needs.
  • Real-time alerts about job changes within target companies so your team can stay informed about potential decision-makers who are open to engaging with new vendors. 
  • Sophisticated search filters that include industry, revenue, employee count, and more, that let you build highly targeted contact lists quickly. You can then export these lists directly to your CRM.

Standout Feature: Personalized AI Recommendations

With Lusha, your team will automatically receive daily AI-generated prospect lists to help you prioritize and streamline your outreach efforts.

For example, the platform will recommend prospective companies that have recently raised funding and might be looking for a solution like yours.

Pricing

Lusha offers a free plan that lets you try out the tool by getting 50 emails and five phone numbers per month.

Apart from this, the platform offers three paid plans: 

  • Pro plan: Starts from $37.45/month when billed annually for 3 seats with 1,920 emails and 480 phone numbers per year with team management features and intent signals (up to 5 topics). 
  • Premium plan: Starts from $59.95/month when billed annually for 5 seats with 3,840 emails and 960 phone numbers, which adds more advanced team management features and a 20% discount on phone credits. 
  • Scale plan: Custom pricing, which adds a free manager seat, SSO, and more intent signals.

Pros & Cons

✅ Intent targeting enhances the prospecting experiences and improves lead acquisition success rates.

✅ You can create separate contact lists and export data simplifying the sharing of information across the teams. 

✅ Personalized AI recommendations so you can stay on top of the latest hot prospects to look out for.

❌ Lack of a mobile app, unlike some of its competitors.

❌ Some users report some of the data to be outdated and incorrect – and can greatly vary from industry or region.

Next Steps: Find out who is on your website and engage them in real-time with Warmly

With UnifyGTM and its alternatives, organizations will often have problems like limited identification functionalities, an expensive pricing model, and limited free usage.

But what if we tell you there’s a platform that can minimize these drawbacks to a minimum while providing you with fast ROI?

Warmly gives you information about all the prospects that come to your website and helps you nurture and convert them into paying customers.

When the data comes from your own website, the possibility of it being wrong is comparatively less.


But Warmly is not a platform that just reveals anonymous website visitors or provides access to leads to go after. 

Our revenue orchestration platform does much more:

  • Website Intent Signals: You can identify potential buyers by tracking their interactions with your website and get insights into their interest level, allowing for timely and targeted outreach.
  • Coldly Contact Database: Access a wide range of accurate prospect contact details directly from the Coldly database, helping you reach out to the right people.
  • Meeting Scheduling: Simplify your meeting process with automatic scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Inbound Chat: Engage website visitors in real-time with intelligent chat features designed to convert inbound traffic into meaningful leads.
  • The ability to send leads to the right salesperson automatically and notify them via Slack with a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand and get in front of them before your competitors do.
  • AI Prospector: Automate the search for high-potential prospects using AI-driven technology, ensuring your sales team focuses on the right opportunities.

You can sign up for Warmly’s free plan and discover first-hand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

AI GTM: Top Use Cases, Software, & Examples
AI GTM: Top Use Cases, Software, & Examples
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What you are thinking right now is true – GTM teams have been leveraging the latest AI tools and strategies to level up their sales motion.

Sales, marketing, and GTM teams use AI to book more meetings, identify opportunities they did not know existed before and do what was thought impossible before – personalization at scale.

In this article, I’ll show you how GTM teams are using AI in 2025, going over the 10 most popular use cases I’ve seen work in the industry, as well as 5 examples of real companies getting real results.

But first, let’s start with the basics: 👇

How is AI being used in GTM in 2025?

Artificial intelligence is being used by GTM teams to save time and boost productivity by automating tasks (such as reaching out to prospects), personalizing outreach or the website altogether, and identifying revenue opportunities.

The technology enables businesses to make more data-driven decisions and helps you prioritize the leads and opportunities that matter – with targeted outreach and personalized experiences.

➡️ The way our GTM team has structured our sales workflow at Warmly is that we use AI for cold and lukewarm leads so our humans can focus on the ‘’hot’’ leads.

How is AI transforming GTM?

AI is revolutionizing GTM operations by introducing a concept that was believed to be fiction just a few years ago: automation and personalization at scale.

GTM teams can better optimize their resource allocation, such as enabling their human sales team to work on the high-intent leads, instead of spending hours on manual cold outreach.

What are the advantages of using AI in your GTM strategy?

The main benefits of using AI in your GTM strategy include:

  • Saving time from manual work so your GTM team would have done themselves, either way, such as researching prospects or preparing for calls.
  • Working non-stop for you, instead of 9-5, such as AI chatbots, which we will discuss later. This will allow you to capture the right timing as well.

  • Getting data-driven insights, such as internal information from your CRM, to predict lead behavior.
  • Saving money from having to hire more sales reps to reach out to more prospects or do more manual work.
  • Personalization at scale: AI technology enables personalized outreach and customer experiences (e.g., seeing a tailored version of your website) at scale.

Top 10 use cases of AI in GTM with the best tool for each

Now that we’ve got the fundamentals out of the window, I’d like to walk you through the top AI use cases for GTM teams that I’ve seen work best in the industry:

#1: Reach out to prospects who visit your website automatically

Your team can use AI-powered GTM software to reach out to your warm prospects who visit your website on autopilot.

Here’s a workflow that we have been working on with 11x’s AI sales agents to create:

Instead of your GTM team manually reaching out to prospects after identifying them with visitor identification software like Warmly, 11x’s AI SDR uses Warmly’s warm prospect data to prioritise contacts based on intent signals, such as:

  • Website activity (e.g., visited your pricing page).
  • Chatbot interactions.
  • Research intent.
  • Email engagement.
  • Recorded activity in your sales CRM.

And then automatically reach out to them on your behalf.

Here’s how the process looks with our partnership with 11x:

  • Warmly de-anonymizes your website visitors (both organizations and specific people within that company so the outreach can be more targeted).
  • Our software filters leads based on intent signals and any existing segmentation rules that you’ve set up in your account.
  • The prospects are then funnelled to the best-fit outreach path based on their intent.

➡️ We prefer using this workflow for the warm leads, not cold or hot leads.

Warm leads are showing some intent signals, but they are not ready to buy yet, which is why we prefer using 11x’s sales agents to do automatic LinkedIn and email outreach in high volumes.

This workflow can also be customized. You can use segments to narrow down your leads to people who’ve fulfilled specific intent signals.

For example, you can create an AI SDR campaign for leads who have researched your competitors or prospects who have already interacted with your website’s AI chat.

Our partnership with 11x does not aim to create a spammy AI sales agent that would just bombard your prospects with emails.

➡️ Our AI sales agent has built-in quality checks to ensure that every message you send out is effective, compliant, and aligned with your brand voice.

Your GTM team will be able to focus on nurturing high-priority leads by leaving the legwork to 11x’s AI SDRs.

Book a demo to find out more about this sales workflow that can book you meetings with qualified leads on autopilot using intent data.

#2: Set up an AI chat on your website to engage with visitors

Another AI use case for GTM teams is to set up an AI-powered sales chat that can engage with high-intent and target accounts visiting your website.

The good thing about these AI-powered chatbots is that you can customize (no-code) how you want them to interact and in what scenarios they should engage with visitors.

For example, Warmly’s AI chat for GTM teams can be customized to run:

  • For specific target audiences (e.g., company size <1,000).
  • With a condition, such as prospects being on the Pricing page.
  • The specific message you want it to start with, and then the routing rules.

The goal of the AI-powered sales chat is to answer commonly asked questions and to either try to book meetings or route to a human sales agent.

But our AI sales chat is not just another chatbot from the dozens of chatbots in the market that you hear about.

It can automatically scrape the website information of your accounts and combine that with metadata across your systems to construct personalized chat messages to your prospects.

#3: Go after leads that aren’t visiting your site but are showing research intent

One of my personal favourite AI use cases for GTM is its ability to automatically go after leads that aren’t visiting your site but are showing research intent.

Here’s how you can do that with Warmly’s Bombora integration:

1️⃣ Specify up to 10 research topics you want to target, such as product keywords, pain points, competitors, etc.

2️⃣ Filter by audience (ICP), such as sales directors, demand gen leaders, etc.

3️⃣ Based on your filters, Warmly finds your leads and pushes those leads to your CRM

4️⃣ Connect those segmented leads to LinkedIn Ad Retargeting Tools: Build 1:1 ads that target these leads showing interest (i.e., research intent).

This will help you max out your sales opportunities by targeting lukewarm leads who are shopping around for solutions like yours, but are not aware of your product.

➡️ We also like to combine that workflow with Warmly’s automatic email outreach.

Warmly makes it easy to get your product in front of people who are actively researching topics related to your brand. 

In 2025, it’s important to start warming up those leads and jump in with stronger messaging when they’re showing even warmer signals.

You can check out the LinkedIn post for this GTM workflow, where we showcased how to do that in video format.

#4: Get up to speed on opportunities with sales forecasting

AI-powered sales forecasting utilizes machine learning (ML) algorithms to analyze large sets of data to identify patterns and trends that can help your sales team predict future sales performance. 

Sales tools like Gong AI leverage a variety of signals to help your sales team predict which customers are likely to convert.

The way it works is that the platform uses 300+ unique signals within your CRM data and customer interactions to help you create accurate deal and sales forecasts.

These tools can also alert your GTM team when a deal is close to being lost and highlight potential causes to help your human sales team address them on time.

Gong also provides you with an AI-powered sales projection based on the probability of the leads closing, so you can keep track of your target for the quarter.

#5: Researching prospects before reaching out to them

Another AI use case for GTM teams is the ability to scale account research for your team so they can send relevant messages.

There are tools like UnifyGTM that have an AI sales agent, which can scrape your prospects’ websites, browse the Internet, and pull CRM data to help you learn more about your leads.

The sales tool automatically triggers research when a buyer or company meets specific criteria that your sales team has set.

It then goes on to scrape their website, search the web, and analyze data to learn more about the prospect.

The sales agent then combines contact, LinkedIn, and CRM data to help your team personalize the messaging to each prospect.

Alternatively, there are AI tools like Clay that research each prospect in-depth and then let you ask the AI agent questions about the prospects, such as whether they are hiring at the moment.

For example, something I’m always keen on knowing is whether my prospects are hiring at the moment, which signals to me that they have a budget to spend.

#6: Personalizing outreach

Another AI use case for GTM teams is personalizing your outreach, on either email or LinkedIn.

For example, a tool like 6sense combines its 6sense Signalverse data, 6AI, and your organization’s content library to automate and tailor email workflows at scale.

The software lets your GTM team personalize cold or warm emails being sent out with information, such as:

  • The lead’ company, industry, or job.
  • Insights from the prospect’s LinkedIn account.
  • Specific keywords that the tool has figured out that the prospect is interested in (e.g., visitor identification software).

6sense’s AI sales agent helps your GTM team generate and then sends emails that are personalized to your leads using the tool's out-of-the-box agent playbooks.

➡️ What stands out to me about 6sense is that it also improves your email deliverability by utilizing custom sending domains and contact validation rules.

#7: Send personalized video messages to your prospects

Seasoned GTM leaders know the effectiveness of video messages, especially when you’re trying to show your prospects how they can level up their game with your solution.

With the introduction of AI-powered tools like Vidyard, your GTM team can scale personalized video outreach to boost both productivity and reply rates from prospects.

Vidyard lets your GTM team create and send AI-generated video messages to leads even when they're not available to record in person.

The way it works is that your human team creates a custom AI Avatar by recording a 90-second training video or selecting from a library of stock Avatars.

The platform then generates a script, which can be written manually or created using Vidyard's AI-powered script generator.

The AI Avatar records the video, which can be personalized with your lead data.

Videos can then be created and shared with your prospects directly from browser extensions or integrated sales tools, such as Apollo, Salesloft, and Outreach.

#8: Personalize your website to your leads

AI is now capable of personalizing your prospect’s website experiences in real-time by displaying dynamic content and customized landing pages based on user behavior. 

This kind of personalization can improve user experience, increase time spent on-site, and generate more pipeline by making every visitor see a different version of your website.

The technology achieves this by analyzing your website visitors’ buying intent and engagement levels on your website, so every visitor sees content that aligns with their interests.

➡️ For GTM teams, this can mean dynamically adjusting case studies and offers to match industry-specific use cases.

A software I know that can do this is Demandbase, which leverages buying intent and B2B data to provide each target account with a tailored web experience, including messaging, images, offers and CTAs.

The platform provides you with a no-code landing page editor, where you can select how you want to customize your website.

#9: Generate landing pages for different B2B ICPs

One overlooked AI use case in 2025 for GTM teams is using AI to generate landing pages for different ICPs and product use cases.

Instead of constantly requesting developer resources for generating landing pages for the different target personas and use cases, you can speed up the process with a tool like Landingi.

Landingi offers an AI Landing Page builder that lets you design and optimize landing pages.

The platform enables GTM leaders to create professional landing pages without coding skills.

Landingi also has built-in analytics and A/B testing tools, which can track your visitors’ behavior and optimize the effectiveness of your ABM campaigns.

#10: Analyzing sales conversations

Lastly, your GTM team can leverage a tool like Fireflies to analyze sales conversations that your sales team was a part of.

Note-taking apps are usually utilized to take meeting notes and to come back to them with questions about how the meeting went.

I’ve noticed that they can also be used to:

  • Transcribe and summarize sales meetings across Zoom, Google Meet, and Teams.
  • Create notes that highlight key moments (e.g., pain points of your customers).
  • Generate meeting summaries with analysis on next steps, tasks, and questions asked by the leads.
  • Detect buyer sentiment, identify talk-to-listen ratio, recognize critical topics, and measure your sales team’s performance during sales conversations.

Fireflies AI also comes with an out-of-the-box analytics platform where your GTM team can see questions asked and get access to topic insights.

5 examples of companies (successfully) utilizing AI in their GTM campaigns

Here are examples of 5 GTM teams that successfully utilized AI to improve their bottom line and/or operations: 👇

#1: Kandji booked 2 qualified meetings in 8 minutes of setting up Warmly’s AI Chat

Kandji, a device management platform for Apple devices, decided to give Warmly’s AI chat a chance so it can detect ICP-fit visitors on their website and engage with them.

The AI Chat accurately identified prospects' companies and generated personalized messages, and then initiated conversations that led to meeting bookings.

Our system then notified their sales team on Slack when the prospects engaged with the AI chatbot so they could take over the conversation in real-time.

The results: Kandji started booking qualified sales meetings within 8 minutes of setting up our AI-powered sales chat for website visitors.

Here’s how the chat transcript looked before the human sales reps took over:

#2: Composing personalized emails at scale: Gong x Verse

Verse AI’s GTM team used Gong Engage to compose personalized emails at scale to improve sales velocity and shorten sales cycles.

Before using the platform, Verse was relying on tools that provided them with limited visibility into their sales pipeline and customer engagement.

Their GTM team leveraged Gong's insights to refine their content and campaigns, basing their strategies on accurate customer interaction data rather than intuition.

Results: After Verse decided to give Gong a chance, they achieved better alignment and collaboration among sales, marketing, and customer success teams.

The platform achieved a 76% increase in revenue from closed-won deals and experienced 25% greater forecast accuracy due to improved visibility into its pipeline and customer interactions.

#3: Prospect prioritization and engagement - Premikati x Warmly

Premikati was facing an issue that a lot of GTM teams can relate to: It was generating website traffic, but was not able to efficiently capture and nurture the prospects.

The company was struggling with accurate attribution, meaning its GTM team couldn’t figure out which of their efforts and strategies were driving value.

After Premikati deployed Warmly, they were able to tackle several issues at once:

  • Identify its website visitors, providing the GTM team with a rich pool of potential leads.
  • Automatically recognize the visitors most likely to convert based on on-site signals, like pages visited, and off-site signals, like research intent.
  • Orchestrate the entire outreach process using Warmly’s Orchestrator, which automatically adds leads with the highest scores in adequate sequences based on the criteria that Premikati’s team sets up.

Results: Premikati was able to maximize its ROI by building a steady pipeline of warm leads with Warmly’s AI-driven functionality.

The AI-powered prospector prevents quality leads from falling through the cracks simply because you didn’t have a sales rep on hand.

Try it yourself 👇or watch it in action. 



The company also utilized Warmly’s AI Chat, which allowed their team to auto-book meetings with qualified prospects.

Listen to the full interview here:

"If Warmly goes away, we quit." - Michael Buczynski, VP of Marketing at Premikati

#4: Inbound lead enrichment: OpenAI x Clay

OpenAI’s GTM team implemented Clay to scale their sales motion, particularly for inbound lead enrichment and sales team support.

Clay helped OpenAI, which needs no introduction, to more than double their enrichment coverage from a low 40% to a high 80%, enabling better lead scoring, routing, and response.

The AI giant used Clay's AI research agent to automate and scale custom GTM research, mimicking the process of their best sales representatives.

Clay's Salesforce package allowed OpenAI's GTM staff to perform on-demand data enrichment directly within their sales CRM to maintain consistent adoption across teams.

Results: Clay’s flexibility enabled OpenAI to rapidly iterate on enrichment strategies, support various use cases across different teams, and maintain a strong data foundation for growth.

#5: ZoomInfo x Seismic

Seismic, a sales enablement platform, was looking to enhance its GTM’s productivity and personalization efforts using AI.

The platform implemented ZoomInfo Copilot to leverage its AI-driven prospecting insights and integrated it into its existing tech stack.

Copilot's AI chatbot and access to ZoomInfo's data helped Seismic craft specific, personalized messages that led to quicker responses from prospects.

Results: Seismic's GTM team attributed 39% of active pipelines to opportunities identified or influenced by signals from ZoomInfo, and they also reported a 54% increase in productivity and saved 11.5 hours per week.

Next Steps: Set Up Powerful GTM Workflows Inside of Warmly

AI use in GTM, sales, and marketing isn’t just the future like it used to be a few years ago—it’s the present.

I believe that the GTM teams that will be thriving in the ABM 2.0 era would be the ones best using artificial intelligence to identify opportunities, engage leads while they are hot, and answer questions as they arise.

The organizations shown above have already proven that AI-powered strategies lead to higher engagement, better lead conversions, and return on investment.

With Warmly, you can automate lead identification, engagement, and outreach, ensuring no high-value prospect falls through the cracks.

From intent-based lead scoring that helps prioritize the most promising accounts to automated personalized outreach and AI-powered chatbots that engage visitors in real-time, Warmly equips your Go-To-Market team with AI capabilities to streamline operations and maximize ROI.

If you’re looking for a revenue orchestration platform that offers:

  • A way to instantly engage with your highest intent prospects with Warmly’s AI chat.
  • A platform that works in real-time and can automatically notify the right salesperson as soon as an ICP lead shows buying intent, so they can act immediately.
  • The ability to create a human-to-human connection with any high-intent web visitor through video chat right on your site.
  • A free email and LinkedIn database that comes with a <1% bounce rate.
  • A Bombora integration that lets you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.

Then you can sign up for Warmly’s free plan or book a demo today and see how Warmly can transform your sales workflows with AI. 

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Best 8 Clearbit Alternatives & Competitors in 2025 [Updated March]
Best 8 Clearbit Alternatives & Competitors in 2025 [Updated March]
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Looking for Clearbit alternatives?

Clearbit used to be one of the biggest and most respected names out there when it comes to quality B2B data - until they got acquired by HubSpot and became Breeze Intelligence.

If you’re on HubSpot, this is great news.

If you’re not, and you’re using some other CRM (Salesforce, for example), then you’re likely to find that Clearbit isn’t your ideal solution going forward, and it's time to start looking for an alternative.

This article will help you through that exact process. We’re going to dive into eight powerful Clearbit competitors that you can use to fuel your omnichannel sales and marketing playbook.

Why Consider An Alternative to Clearbit? 

Clearbit has long been one of the best data providers in the game.

But data has been commoditized, and there are now many solutions with better data (6sense, for example) that also offer sales engagement functionality.

Clearbit has never pursued this area, meaning you’ve always had to connect it to an existing tech stack, making it more of a developer-focused tool.

Recently, they were acquired by HubSpot, which is a double-edged sword.

For HubSpot users, this is great. It means you get your CRM enriched (once the integration process is through) and connect Clearbits data to a software tool that can actually execute playbooks.

For anyone using any other CRM (95% of the market), this essentially means Clearbit is no longer a viable solution. 

While, right now, Clearbit still integrates with CRMs like Salesforce, logic dictates that they’ll neglect such connections in favor of improving the Clearbit > HubSpot link.

What are the Top Clearbit Alternatives & Competitors?

The best Clearbit alternatives are: Warmly, Zoominfo and Demandbase.

1. Warmly

Warmly offers the best alternative to Clearbit (now Breeze Intelligence) in 2025 with our signal-based revenue orchestration platform that provides a wide range of features designed to:

  • Capture warm leads that visited your website (first-party data).
  • Identify the hottest prospects from those visitors.
  • Automatically engage and nurture them, helping your sales reps to successfully convert them.

Let’s get a closer look at the functionality that makes Warmly an attractive option for sales teams: 👇

Feature #1: Identify Your Website Visitors

Similarly to Clearbit, Warmly identifies companies and individuals visiting your website in real-time.

Since your website is one of the most important parts of your lead generation funnel, capturing and engaging all leads it generates is of pivotal importance if you’re looking to build a steady pipeline of warm leads.

All it takes is adding a snippet of Warmly’s code to your website to start revealing warm leads visiting it.

You can monitor your leads’ web sessions in real-time to see exactly how they interact with your website.

➡️ This can help you pinpoint whether your website is optimized for conversions or if it needs improvements.

But that’s not everything.

Every identified visitor will be enriched with granular B2B data, providing your sales team with all the information they need to:

  • Pinpoint leads that best fit your ICP.
  • Tailor their outreach to each lead for optimal results.

The B2B prospect data Warmly reveals includes:

  • Company data (company name, location, size, etc.).
  • Technographics (software tools and technology the company predominantly uses).
  • Demographics (individual names, email addresses, phone numbers, social media profiles, job roles, etc.).
  • CRM data (past interactions with your reps, former champions within that account, etc.). 

Feature #2: Reveal Buyer Intent 

While knowing who visits your website and gaining insight into relevant B2B information gives you a nice competitive advantage, I believe that it’s still not enough to ensure the best possible results from your sales efforts.

This is why Warmly tracks and captures buyer intent data, in addition to basic B2B data, enabling your sales reps to find which of your leads is most likely to convert now.

Warmly collects several types of intent signals:

  1. First-party intent: This includes intent signals leads left in your owned channels, such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
  2. Second-party signals: These come from monitoring LinkedIn for things like job changes and openings, new funding rounds, etc.
  3. Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

Warmly provides a granular and comprehensive view of your leads’ buyer intent, enabling you to:

  • Score and qualify leads with greater precision.
  • Identify the highest-value leads among them.
  • Engage leads precisely when they’re most likely to convert, boosting your chances of success.

Feature #3: Automate Your Sales Process

In addition to helping your SDRs identify high-quality leads from the get-go, Warmly lets you leverage the intent signals it picks up to create comprehensive sales workflows.

It has several automation tools that let you set things like LinkedIn and email outreach or lead routing on autopilot.

Firstly, there’s the Orchestrator, which enables you to streamline LinkedIn and email outreach.

Here’s how it works:

  • Set up the action that triggers the automated sequence (e.g., a visitor matching your ICP lands on your website).
  • Define the criteria the prospects need to meet to be targeted (e.g., company size, industry, individual job role).
  • Specify the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
  • Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

The Orchestrator will then ensure that all the leads matching the criteria you defined are adequately engaged, taking notice that every email or message is personalized and contextual.

Learn more about how it works:

Secondly, there’s the AI Chat, Warmly’s AI-powered chatbot that engages with your prospects in real-time.

Warmly’s AI Chat can handle a wide range of actions, including:

  • Automatically engaging and qualifying leads.
  • Offering relevant collaterals.
  • Answering questions.
  • Booking meetings, etc.

The chatbot is powered by our tool’s generative AI, which can be trained to maintain a consistent brand tone across chats while ensuring that every interaction with each lead is contextual, relevant, and human-like. 

Finally, Warmly lets you automate lead routing, as your sales reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

This significantly reduces the time to lead, improving your chances of converting them.

Feature #4: Live Engagement With Warm Video Chatting

Having the option to engage leads while their interest in your product is at its highest could be the make or break between converting them and losing them for good.

Warmly’s live video chat option was designed with this in mind, allowing sales reps to engage leads in live, one-to-one meetings while they’re still on your website.

When you go to the “Warm Call” section of Warmly’s dashboard, you’ll see a detailed overview of all your website visitors right now, with the option of monitoring each prospect’s website session and uncovering intent insights simply by clicking on their name.

Once your sales reps assess that the time is right based on website session insights and other intent signals, they can easily initiate a call and do what they do best.

Feature #5: A Daily-Updated B2B Prospect Database: Coldly

Warmly lets you access Coldly, which is a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your sales reps need to make initial contact, including:

  • Validated emails.
  • Phone numbers.
  • LinkedIn profiles.

Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.

Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.

This way, your team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.

Warmly Pricing

Similar to Clearbit, Warmly offers a freemium plan.

On it, you can:

  • Reveal up to 500 companies and individuals visiting your website (in addition to essential and accurate data on each lead).
  • Set up ICP filters to quickly identify high-quality leads. 
  • Automate basic lead routing.

If you need more, there are four paid plans to choose from:

  1. Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
  2. Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
  3. Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
  4. Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

Pros & Cons

✅ Accurate website visitor identification at both company and individual levels.

✅ Reveals who your hottest leads are right now.

✅ Personalized lead generation and outreach workflows.

✅ Real-time monitoring of visitors’ web sessions with options to engage them via an AI chat or video call.

✅ Transparent pricing model – even at the Business plan level.

✅ Good range of integrations.

❌ You'd have to be on Warmly's Enterprise plan to access Warm Calling.


2. ZoomInfo 

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ZoomInfo is one of the most widely used and all-encompassing GTM software solutions.

Not only do they compete with Clearbit in terms of contact data and sales intelligence, but they also have advertising, lead routing, and website chat functionality.

Why Choose ZoomInfo Over Clearbit?

The main reason to choose ZoomInfo is its breadth.

Of all of the Clearbit alternatives covered here, ZoomInfo does the most.

For example, if you’re already using ZoomInfo’s MarketingOS for account-based ads or web form enrichment, it makes sense to add on their contact data module.

This limits the number of vendors you’re paying but also means there is no need to sort any integrations since everything comes from the same supplier.

Main Drawbacks of ZoomInfo

ZoomInfo’s breadth is also its biggest weakness.

First, solutions that offer such scale are almost always expensive, and ZoomInfo is no exception. You’ll be paying six figures for a full ABM stack.

The other major drawback is a lack of focus.

ZoomInfo has primarily expanded its service offering through acquisitions. They aren’t really focused on building a best-in-class product. 

Rather, their goal appears to be to continue increasing ACV through the acquisition of new bolt-on features that they can then upsell to existing customers.

ZoomInfo Pricing 

ZoomInfo doesn’t advertise pricing, but we know from conversations with customers who’ve moved over to Warmly that you’ll pay at least $40k annually for workflows and $100k+ for a full GTM tech stack.


3. Demandbase 

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Demandbase is the grandfather of the ABM space. They, like ZoomInfo, have a broad offering.

Why Choose Demandbase Over Clearbit?

Demandbase’s big strength is buying committee identification. 

In the world of B2B sales, you’re often dealing with more than one stakeholder and decision maker.

The person interacting with your content may or may not be one of them. Demandbase helps you uncover the rest and enriches your existing data with a solid contact database.

Compared to Clearbit, it's a more robust tool with much more workflow functionality, making it more suitable for account-based marketing and sales sequences.

Main Drawbacks of Demandbase

Demandbase, like the other full-stack ABM solutions, is expensive. 

It’s a little cheaper than ZoomInfo but more expensive than Clearbit. Then again, you’re getting more products for your money.

Advertising functionality isn’t as strong with Demandbase. 

They came up on account intelligence and bolted on advertising through an acquisition later. Their ad offering is fine, but there are better solutions for this, such as 6sense.

They also rely heavily on bidstream data for buying intent signals, which is generally not as reliable as other sources (Warmly uses Bombora’s intent data, for example).

Demandbase Pricing

Pricing for Demandbase is built on a per-customer basis.

Anecdotally, however, we can say that Demandbase is generally cheaper (but less robust and user-friendly) than 6sense and ZoomInfo, though you’ll still be paying into the high five figures.


4. Apollo.io 

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Apollo.io is another big name in the contact data category.

They came up on best-in-class data and have been growing quickly while expanding their offering toward an all-in-one solution.

In my opinion, they’re a seriously good contender, at least for email data.

Why Choose Apollo.io Over Clearbit?

Apollo.io has a lot of functionality to offer.

They’ve got best-in-class data, have some prospecting and engagement functionality, and website intent enrichment.

A few years back, Apollo.io was just a data solution—and one of the best in the field. Recently, they’ve grown super quickly and have become somewhat of a ZoomInfo (but more user-friendly).

A unique feature for Apollo.io is AI email writing, which you can use to respond to more basic prospect communications. This can significantly increase your response speed, helping your reps resolve objections while improving your speed to lead.

Main Drawbacks of Apollo.io

While Apollo.io has moved beyond just data and into sequencing, their sequencing functionality isn’t as good as, say, Outreach or SalesLoft (best-in-class tools for sales engagement).

Intent data isn’t as good as 6sense or Bombora, and B2B phone data is better from ZoomInfo or Seamless.AI.

B2B email contact data is where Apollo.io excels.

Apollo.io Pricing

Apollo.io is refreshingly upfront with its pricing model (which is probably a big part of why they’ve grown so quickly).

You’ll pay $49 per user per month for their Basic plan, or up that to $79 a month for the Professional plan with higher credit limits.

They also have a usable free plan, and you can get started without talking to a sales rep (another growth lever).


5. 6sense 

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6sense is another ABM platform with a seriously strong data offering.

In fact, they’re one of the data sources we use here at Warmly to power our account-based orchestration platform.

Why Choose 6sense Over Clearbit?

6sense runs the gamut from account intelligence to B2B advertising, helping ABM teams reap the full benefits of an account-based marketing motion.

Account intelligence, though, is 6sense’s biggest strength.

The idea here is that 6sense provides insights into how prospects interact with competitor websites to give a better idea of the level of intent shown and where they are in the buying funnel.

They also have one of the best advertising offerings in the market, with their own demand-side platform (DSP) empowering personalized ads for an omnichannel approach.

Main Drawbacks of 6sense

You’ve probably already gathered that 6sense is expensive. For end-to-end orchestration, you’re looking at $120k+.

As such, 6sense is more focused on the enterprise market, meaning it's not really a suitable solution for SMEs or startup sales.

It also requires a lot of time and resources at the implementation stage. Again, fine for larger organizations; not so much for the small business.

6sense Pricing

6sense builds custom packages based on your specific needs, but budget for at least $100k a year for a full ABM setup.


6. Lusha 

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Lusha was a big name in the B2B data space a few years back, though they seem to have fallen off the map a little bit since they raised their Series B back in 2021 and started moving upmarket.

Why Choose Lusha Over Clearbit?

Reports are that, compared to Clearbit, Lusha is a lot easier to use and much easier to set up. 

They, too, have been expanding their offering outside of data and now have some prospecting, enrichment, and intelligence functionality.

One cool feature that Lusha offers—and Warmly does, too—is job change alerts. If a stakeholder at a current customer jumps ship, you’ll be notified and can use that relationship as a warm lead of sorts and open up a conversation.

Main Drawbacks of Lusha

Like Clearbit, Lusha is more about the data side of the equation than actual sales execution. 

If your problem with Clearbit is that it doesn’t give you any playbooks to actually do anything with the data, then Lusha probably isn’t your solution.

Lusha Pricing

Lusha has a free plan, but it's seriously limited and best thought of as a trial.

From there, you’ll pay $29 per user per month and upward.

7. Seamless.AI 

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Seamless.AI is one of the best sales tools and data providers out there.

We use it ourselves. The data is some of the best around, and pricing is pretty reasonable.

Why Choose Seamless.AI Over Clearbit?

Seamless.AI has been around since 2014, and just about everyone in the space reports that their data is incredibly accurate.

For phone numbers, they’re unbeatable and certainly a great alternative to Apollo.io.

Their standout feature, though, is Autopilot. It’s an automated list-building solution to help feed an outbound sales pipeline.

Main Drawbacks of Seamless.AI

The biggest drawback of Seamless.AI is that they don’t have an API. They’re kind of behind on the “integrate with everyone” thing that is becoming an industry standard.

This makes them quite limited for anyone looking to create their own bespoke tech stack.

For example, you can’t integrate Seamless.AI with Clay, Warmly, or Coupler to unify data sources and automate sales workflows off of.

Seamless.AI Pricing

Seamless.AI doesn’t outwardly advertise pricing, but we know as customers that they are seriously affordable.

They also offer a (limited) free plan for those who want to give it a spin first.


8. Cognism 

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Cognism is another solid solution for phone numbers, particularly B2B numbers.

Why Choose Cognism Over Clearbit?

Cognism is kind of like Apollo.io, except they’re based in Europe.

So, if you’re looking for an all-in-one solution as an alternative to Clearbit, but Apollo.io doesn’t work for you because you’re targeting European companies, Cognism is probably a good option.

Main Drawbacks of Cognism

Some customers report minor usability issues with Cognism, along with a few complaints about data accuracy.

They also don’t offer a free plan or even appear to provide a free trial.

Cognism Pricing

No pricing information at all is available for Cognism. You have to fill in a form and speak to a sales rep.

Find Out Who Your Warmest Leads Are With Warmly & Engage Them

While Clearbit (now Breeze Intelligence) provides a solid range of features for sales teams using HubSpot, especially those looking for a good B2B prospecting platform, the platform’s data reliability is still under question and lacks integrations with non-HubSpot products.

The platform’s capabilities of detecting buyer intent on your website at the contact level are also significantly limited compared to Warmly's.

With Warmly, all that changes.

Our revenue orchestration solution enables you to identify website visitors, detect the hottest leads among them, and engage them via automated outreach sequences perfectly tailored to each lead.

Want to know for sure if Warmly is a good match for your sales team?

Try Warmly for free and start building a steady, warm pipeline in minutes.

Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.

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10 Best Warmly Alternatives & Competitors in 2025

10 Best Warmly Alternatives & Competitors in 2025

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Alan Zhao

Wondering if Warmly is the right fit for your sales and marketing efforts or if you should look for an alternative solution?

There’s no better place to find out than here, as we know best who our ideal customers are, as well as all the strengths and shortcomings of our platform.

We’ll provide an honest and unbiased review of Warmly and the ten best Warmly alternatives and competitors to help you decide on your ideal match.

Let’s begin by exploring Warmly’s features - and the possible reasons for needing an alternative - a bit more closely.

Warmly’s Features

Warmly is a signal-based revenue orchestration platform that combines several capabilities into one powerful lead-capturing and converting mechanism.

Some of its most notable features, especially valued by GTM teams of all sizes and industries, include the following:

1. Identifies and enriches website visitors

You can create a website optimized for attracting and converting your ideal customers, but unless you have a way of actually detecting and identifying them in real-time, all your effort will be in vain.

Warmly handles that by revealing both the companies and actual individuals visiting your website, meaning you can often pinpoint the exact stakeholder going through your website right now.

Each identified visitor is enriched with vital B2B data, such as contact details, technographic, firmographic, etc., giving you the essential information you need for successful outreach.

To start identifying visitors, add a piece of Warmly’s code to any webpage, and the platform will start tracking and deanonymizing traffic in minutes.

Pro tip: Define your ICP and target accounts from CRM, and Warmly will immediately notify you when a visitor matching them lands on your website.

You should also note that you can use Warmly’s tracking capabilities on more than just your website. 

Add the code tag to your app, marketing collateral (like interactive demos), emails, sales quotes, and even event pages to start collecting valuable leads across sources.

However, this isn’t even the best part.

Warmly also detects the buying intent of your visitors, enabling you to easily identify the hottest leads ready to buy now.

The platform achieves this by picking up:

  1. First-party intent signals, i.e., details of your visitors’ web sessions that indicate their likelihood to buy (the visited pages, time spent on each page, number of times they returned to high-intent pages, etc.).
  2. Third-party intent signals, i.e., insights into your visitors’ entire digital journey, including web search history, job change intent, visits to competitors’ websites, etc.

This way, your sales reps can focus their efforts on the leads exhibiting the highest buying intent and leverage the data Warmly revealed to tailor their outreach strategy to each lead.

The result?

A rapid boost in revenue, as in the case of Behavioral Signals that secured $7M in the pipeline in just a month of using Warmly.

2. Orchestrates outbound and inbound sales

Warmly leverages the intent signals it detects to automate your inbound and outbound sales workflows.

Its Orchestrator feature handles your outbound efforts, letting you streamline LinkedIn and email outreach.

The way it works is simple:

  1. You set up the action that triggers the workflow (e.g., lead fitting your ICP lands on your website or a visitor shows high-intent behavior like visiting your pricing page).
  2. You define company- and person-level filters so that the Orchestrator knows who to focus on (this pretty much includes the criteria that define your ICP, like company size, industry, tech stack, job role, etc.).
  3. You choose the action you want the Orchestrator to take (e.g., sending a LinkedIn message, connection request, or email, with each email and message personalized for its recipient).

You can check out our interactive demo here.

On the other hand, AI Chat can be used for inbound, as it ensures high-intent website visitors are engaged while they’re still hot.

AI Chat can be fully trained, meaning you can configure its tone of voice, the questions it asks, the answers, and the collateral it provides. 

As a result, you’ll be able to qualify leads and engage the warmest ones simultaneously.

3. Live engagement 

Finally, one of the features that SDRs especially love is Warmly’s live engagement options.

With it, you can chat or hop on a video call with leads while they’re still on your website and their interest in your product is at its peak.

And since nothing can replace actual face-to-face communication, this feature allows your sales reps to shine their brightest and use all of their skill, expertise, and insights Warmly delivered to wow potential customers.

There are a few ways you can integrate this feature into your sales workflow:

  1. Have the platform notify your reps when an ICP-matching visitor lands on your website, asks a high-intent question in the AI Chat, or takes any other relevant action, enabling them to pounce while the leads are still hot.
  2. Monitor the “Warm Calls” section of Warmly’s dashboard to see who’s visiting your website and how they interact with it to determine when it is right to contact them.

Why you might need a Warmly alternative

Now that we’ve looked at some of Warmly’s most powerful features, it is time to answer the question we began with - why would you want to switch from Warmly in the first place?

Truth be told, most of Warmly’s users are unanimous in their verdict: Warmly does the job it’s been built for with excellent results.

However, if there’s one thing that can be an issue, it’s the pricing.

Namely, Warmly only has annual pricing plans, whose pricing is based on your website traffic volume.

Also, third-party intent signals are included in the price only on the Enterprise plan, whereas they are available as an add-on on the Business plan.

On the other hand, leveraging Warmly to improve your sales funnel can quickly pay off the initial investment, as was the case with Arc, which experienced a 200% ROI within 6 months of deployment.

The best way to find out if Warmly’s worth the money is to see it in action.

Book a personalized demo with our team to see if we match.

If you still think you’d be better off with an alternative, let’s examine some of the best Warmly competitors and alternatives on the market.

What Are the Best Warmly Alternatives and Competitors in 2025? 

1. Zoominfo - All-in-one sales platform.

2. Albacross - Europe-oriented website visitor identification tool.

3. Koala - Reveals first-party intent and product usage data.

4. Demandbase - Comprehensive account-based marketing platform.

5. LeadGenius - Industry-specific lead generation.

6. Chili Piper - Automated lead routing tool.

7. Dreamdata - Tracks the entire buyer journey and enables marketing attribution.

8. Clay - Data-driven sales automation.

9. Clearbit - Lead intelligence platform.

10. Ocean.io - AI-powered prospecting platform.

1. Zoominfo

Best for: End-to-end sales management.

Who is it for: Enterprise sales and marketing teams whose target audience is primarily US-based.

Zoominfo is an all-in-one sales platform well-known for its massive B2B database paired with a wide range of sales and marketing-oriented features.

As such, it’s a solid Warmly alternative for businesses looking for a static B2B database first and foremost.

Features

  • Massive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
  • Automated multichannel sales workflows (such as cold email or cold calling campaigns) triggered by specific buying signals.
  • Predictive Modeling lets you define and update your ICP, keeping it fresh and relevant based on past won and lost deals and other critical data.

Pricing 

Zoominfo has separate plans for Sales, Marketing, and Talent teams.

No prices are disclosed, so you’ll have to contact its sales team for a custom quote.

The exact price will depend on:

  • Features and functionality you need.
  • Number of licenses.
  • Credit usage.
  • Other factors.

Pros and cons

✅ Excellent B2B data coverage, especially regarding US-based phone numbers.

✅ Wide range of features for handling various sales operations.

❌ Expensive.

❌ Limited website visitor identification functionality.

2. Albacross

Best for: Lead enrichment for European businesses.

Who is it for: Small to mid-sized companies whose prospecting efforts are focused on the EU market.

Albacross is a data enrichment platform that reveals companies visiting your website and enriches them with B2B and first-party intent data.

It can be a solid Warmly alternative if you’re looking for a more affordable (yet not as powerful) lead enrichment solution geared toward EU-based prospecting.

Features

  • Identifies company-level website visitors and enriches them with first-party intent data.
  • Intent-data-driven ad retargeting ensures that the right ads will be displayed to the right audience. 
  • You can receive real-time alerts on Slack, Microsoft Teams, CRM, or email when customers who fit your ICP land on your website.

Pricing 

Albacross has two paid plans:

  1. Self Service: €79 per month, includes up to 100 identified companies.
  2. Growth: Custom price, unlimited companies.

There’s a 14-day free trial for its Self Service plan.

Pros and cons

✅ GDPR-compliant.

✅ User-friendly.

❌ Reveals only company visitors.

❌ Poor CRM integrations.

3. Koala

Best for: Gaining deep insight into product usage paired with intent signals.

Who is it for: PLG teams looking to improve product adoption, cross-selling, and up-selling, as well as attract new customers.

Koala is a relatively new website visitor identification tool with several nifty features that make it more suitable for boosting product engagement and driving cross- and up-selling opportunities than traditional lead generation.

Consequently, it’s a good Warmly alternative if you’re more interested in those use cases.

Features

  • Reveals website visitors and enriches them with first-party intent data.
  • Automated ICP scoring enables you to identify and prioritize heating accounts that best fit your ICP. 
  • Tracks product usage data and translates it to actionable insights, allowing you to monitor your customers’ product journeys and detect important milestones in real-time.

Pricing 

Koala recently revamped its pricing.

Instead of a freemium plan and two paid tiers, Koala now offers a 14-day free trial and just one paid plan: Business.

It doesn’t disclose the price for its Business plan, meaning you’ll have to contact sales for more information on the factors affecting the total costs.

Pros and cons

✅ Tracks product usage and translates it into actionable insights.

✅ Automated lead scoring.

❌ No third-party intent data.

❌ No live engagement features.

❌ Opaque pricing.

4. Demandbase 

Best for: Account-based marketing.

Who is it for: Large businesses that want to create better-targeted campaigns focused only on high-value accounts.

Demandbase is one of the most popular ABM solutions, boasting a wide range of features designed for sales, marketing, and advertising departments.

It’s a viable Warmly alternative if you’re an enterprise-level company looking for a comprehensive ABM solution (and have a big enough budget to afford it).

Features

  • Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts/audience segments.
  • Ad targeting options enable you to display personalized ads to high-value accounts.

  • Real-time website personalization leverages intent and B2B data to provide each target account with a tailored web experience, including everything from messaging and images to offers and CTAs.

Pricing 

Demandbase opted against disclosing prices.

The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.

For more details and a quote, contact its sales.

Pros and cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

❌ Steep learning curve.

❌ On the higher end in terms of pricing.

5. LeadGenius

Best for: Delivering bespoke B2B data for niche industries.

Who is it for: Businesses with highly specific target markets that need detailed lead data.

LeadGenius is a lead enrichment and generation platform designed for companies that need highly specific B2B data beyond contact information.

It is a good Warmly alternative if you’re targeting leads from niche industries whose information is challenging to find.

Features

  • Provides on-demand data and detailed insights based on users’ ICP, target market, and other unique business requirements.
  • Combines AI and human expertise to ensure the data it delivers is industry-relevant and verified.
  • Artificial Intelligence-powered web scraper that collects custom-tailored actionable insights from anywhere on the web.

Pricing 

LeadGenius doesn’t disclose its pricing or provide information regarding the factors that affect the price.

This means you’ll have to contact its sales and ask for a custom quote.

Pros and cons

✅ Delivers bespoke data tailored to your needs.

✅ Provides 100+ deep insights on individuals and companies, allowing you to easily pinpoint the leads that best match your ICP.

❌ Non-transparent pricing.

❌ Limited functionality.

6. Chili Piper 

Best for: Setting lead routing on autopilot.

Who is it for: Teams that primarily rely on inbound lead generation and sales.

Chili Piper is a demand conversion platform that qualifies and routes inbound leads.

It relies heavily on website forms to detect warm leads, so it’s a good Warmly alternative if lead-capturing forms are a vital part of your lead generation strategy.

Features

  • Customizable lead qualification rules, which enable you to put lead qualification on autopilot.
  • Advanced lead routing options that include letting you set up customized routing triggers, auto-removing out-of-office sales professionals from round-robin distribution, etc.
  • Chatbot that can automatically engage leads, book meetings, and handle some parts of lead routing.

Pricing 

Chili Piper has a specific pricing structure.

If you’re just starting, you can choose between:

  1. Chili Cal Free: Base plan that includes just a few essential features
  2. Chili Cal Teams: $22.5 per user per month, which includes more advanced features, such as instant booking, round-robin, etc.

If you want additional features, you can upgrade to one of four product packages (provided you’re a Salesforce user):

  1. Concierge: $45 per user per month + platform fee $225-$1,500/m based on the number of inbound leads submitted each month
  2. Chat:  $45 per user per month + platform fee of $1,500/month
  3. Distro:  $45 per user per month + platform fee of $225/month
  4. Handoff:  $45 per user per month + platform fee of $225/month

If you want access to all its products, you can opt for the bundled plan dubbed Demand Conversion Platform, which costs $108 per user per month + $1,000/mo platform fee.

If you’re a HubSpot user, on the other hand, you can choose between two upgraded plans:

  1. Concierge: $45/user/mo + platform fee: $225-$1,500/m
  2. Handoff: $45/user/mo + platform fee: $225/month

Users of other CRMs or those without any CRM can only stick to one of two basic plans.

Pros and cons

✅ Significantly reduces time to lead. 

✅ Customizable lead qualification rules that can be fine-tuned to your business.

❌ Complex pricing policy, the costs can quickly add up.

❌ Optimized for Salesforce, users of other CRMs can’t access its full potential.

7. Dreamdata

Best for: Marketing revenue attribution.

Who is it for: Larger teams looking to track the entire multichannel customer journey from a single point of control.

Dreamdata is marketed as a B2B marketing attribution platform that provides detailed insights into the ROI and success of each GTM activity you take.

This makes it a good Warmly alternative if you want to enhance multichannel marketing attribution. 

Features

  • An intuitive dashboard lets you track each touchpoint and milestone of every customer’s journey, helping you identify bottlenecks and better understand what poises you for success.
  • Detailed breakdown of each channel’s, campaign’s, and content’s performance.
  • Detects intent signals across several sources, including your website, LinkedIn ads, and G2.

Pricing 

Dreamdata has a pretty generous free plan that provides access to a decent number of the platform’s features, including prospect reveals, web analytics, ad spend reports, etc.

However, to make the most of its customer journey tracking features, you’ll need to subscribe to one of three plans:

  1. Team: From $999/month, up to 10 seats, customer journey breakdowns, revenue and multi-touch attribution, and more.
  2. Business: From $2,499/month, unlimited seats, better security, and higher data usage limits.
  3. Enterprise: Custom pricing, for large enterprises that need custom limits and tailored features.

Pros and cons

✅ In-depth customer journey insights let you optimize your strategies.

✅ Integrated view of all your lead generation channels and content performance, allowing you to improve attribution precision.

❌ Very expensive.

❌ Learning curve.

8. Clay 

Best for: Data-driven sales automation.

Who is it for: GTM leaders looking to automate and scale their outreach by leveraging quality data.

Clay is a waterfall data enrichment and sales automation tool that builds sales workflows on top of relevant lead data.

It’s a solid Warmly alternative if all you want is to automate lead generation and outreach.

Features

  • Analyzes and cross-references 50+ data sources to find accurate matches, optimizing data coverage while saving time.
  • Automated lead scoring based on your set criteria and the data Clay uncovers.
  • AI-powered assistant that does automatic lead research, drafts personalized emails, and adds them to email sequences.

Pricing 

Clay has a free forever plan that provides 100 monthly search credits and limited access to its features.

If you need more credits and features, you can choose from 4 pricing tiers:

  1. Starter: $149/mo
  2. Explorer: $349/mo
  3. Pro: $800/mo
  4. Enterprise: Custom pricing


You can try Clay with a 14-day free trial of its Pro plan.

However, if you’re interested in using it to automate sales workflows, you’ll have to choose between the Pro and Enterprise plans, as they’re the only ones that let you automate outreach at scale.

Pros and cons

✅ Helps create personalized outreach sequences based on the data points it collects.

✅ Can be used for data and CRM enrichment as well.

✅ AI-powered agent for pulling data from anywhere on the web and crafting tailored messages based on it.

❌ Learning curve.

❌ Automation features available only on its highest tiers.

9. Clearbit

Best for: Native HubSpot data enrichment.

Who is it for: HubSpot users looking for quick, seamless, and accurate CRM.

Clearbit is a real-time data enrichment tool that collects data from 250+ proprietary and external sources and transforms it into over 90 B2B attributes for individual and company profiles.

However, HubSpot acquired it late last year, which resulted in some of its features being discontinued and Clearbit becoming primarily oriented toward HubSpot record enrichment.

This is why it’s a good Warmly alternative for HubSpot users who want automated enrichment of their HubSpot records.

Features

  • Enriches data in real-time and automatically refreshes it when it detects a change.
  • Automatic lead scoring.
  • Form optimization.

Pricing 

Clearbit doesn’t reveal its pricing structure, meaning you’ll have to contact sales for more details.

Note: With Warmly, you’ll get a special discount to access Clearbit’s contact database.

Pros and cons

✅ Accurate data.

✅ Pulls data from a variety of sources.

❌ Opaque pricing.

❌ Geared toward HubSpot record enrichment.

10. Ocean.io

Best for: AI-powered prospecting.

Who is it for: Businesses of various sizes that want to improve B2B prospecting by finding lookalikes of their best-performing accounts.

Ocean.io is an AI-powered prospecting platform that leverages ML algorithms to help you find businesses most similar to your ICP and best-performing customers.

As such, it can be a good Warmly alternative for teams that need an advanced prospecting solution.

Features

  • Lookalike Search enables you to find potential customers through the URL of a best-fit customer.
  • Advanced filtering lets you run granular searches for prospects that best fit your ICP.
  • In addition to running company searches, it can also look for data on individuals, allowing you to find key stakeholders.

Pricing 

Ocean.io has a free plan that provides limited credits for running prospecting searches.

If you need more, you can upgrade to one of three plans:

  1. Premium: $79-$395/mo/user, depending on the number of users and credits you need, includes advanced filtering, HubSpot & Pipedrive integration, and CRM exports.
  2. Professional: $129-$1290/mo/user, all in Premium plus bi-directional CRM sync, team management, dedicated CSM, etc.
  3. Custom: Custom pricing, everything in Professional, plus Salesforce and enhanced CRM integration.

Pros and cons

✅ Easy to use.

✅ Granular filtering lets you drill down on companies and individuals alike.

❌ The costs can quickly add up.

❌ Sometimes lacks vital company data or has outdated data.

Wrapping Up

There you have it - a detailed review of the ten best Warmly competitors and alternatives.

Ultimately, your decision depends on your primary use case, expectations, and budget size.

However, if you’re looking for a versatile, feature-rich platform that can help you identify high-quality leads and convert them on the spot, then Warmly has no viable alternative.

Warmly excels at what it’s been designed to do and offers good value for money combined with high ROI potential.

But why take our word for it?

Try Warmly for free and start seeing leads in your pipeline immediately.

Or, book a personalized demo with our team today and learn how Warmly can unlock your website’s full potential.

6Sense vs ZoomInfo vs Warmly: Which One Is the Best? [2025]

6Sense vs ZoomInfo vs Warmly: Which One Is the Best? [2025]

Time to read

Alan Zhao

Are you trying to decide between 6Sense vs. ZoomInfo and wondering which sales platform is the right choice for you?

Both platforms have unique strengths and use cases, which I’ll explain in detail in this article to help you find the right fit.

However, if you decide that neither ticks all the boxes you need, I’ll introduce an additional, more versatile solution to both - Warmly.

Let’s start by diving into each platform’s features.

6Sense vs. ZoomInfo vs. Warmly - Features

While 6Sense and ZoomInfo have pretty fixed use cases—6Sense is an ABM platform, and ZoomInfo’s unique selling point is its B2B database.

Warmly is a more flexible solution that can be used just as efficiently to achieve a wide range of sales and marketing goals.

This is why I’ll first break down Warmly’s core functionality before getting to the other two.

Warmly Features

Warmly is a signal-based revenue orchestration platform that enables sales, marketing, and GTM teams to:

  • Capture buyer interest in real-time.
  • Gain quality insights into prospective customers, allowing reps to tailor their strategies accordingly.
  • Engage them while they’re still hot and successfully convert them.

There are several features that are most appreciated by 6Sense and ZoomInfo users who switch to Warmly, including the following:

1. Reveals high-intent accounts

This feature lets you use Warmly for account-based strategies and to make your prospecting game laser-precise.

Namely, one of the crucial aspects of any ABM or targeted prospecting strategy is finding the accounts that are:

  • The best fit for your ICP.
  • Surging, i.e., showing the most interest in your or similar product or services, indicating they’re ready to buy.

With Warmly, you can easily identify those accounts by capturing them on your website.


Warmly identifies individual and company accounts visiting your web pages and proceeds to enrich them with:

  • B2B data, including contact data, firmographic, technographic, CRM data, etc., helps you figure out whether they’re a match for your ICP and high-performing accounts.
  • First-party intent data that helps you understand how likely they are to buy based on their interactions with your website (visited pages, time spent on each page, recurring visits, downloaded collaterals, etc.).
  • Third-party intent data that paints a more complete picture of their readiness to buy by providing actionable insights into their entire digital buyer’s journey, including search history, visits to competitors’ websites, job change intent, etc.


As a result, your sales and marketing teams will be able to recognize high-intent accounts from the start—both at the company and stakeholder levels—allowing reps to focus their efforts on them while they’re still surging.

2. Orchestrates sales and marketing workflows

Warmly lets you put various parts of your sales and marketing operations on autopilot, enabling reps to focus on what matters most—making strategic decisions and converting high-value leads.

For instance, Warmly’s Orchestrator enables you to automate LinkedIn and email outreach, as well as CRM enrichment.


Setting up automation within the Orchestrator is easy:

  1. Define the trigger that’s going to set off the workflow (e.g. a lead that matches your ICP lands on your website or takes a specific high-intent action like visiting the pricing page more than once).
  2. Define your ICP and high-value leads so that the Orchestrator knows who to target (filters you can use include company size, industry, location, tech stack, an individual’s job position, and many more).
  3. Specify an action it should take, which can include:
  • Sending a LinkedIn request and/or personalized DM.
  • Sending a contextual email.
  • Syncing relevant data to your CRM to keep your records fresh and relevant.

You can also automate routing to ensure that each company and individual account is handled by the appropriate rep while their interest is at its peak.

Set up Slack notifications to alert the right rep when:

  1. An ICP-matching account lands on your website.
  2. Asks a high-intent question in the chatbot.
  3. Takes other relevant action.


As a result, no quality lead will fall through the cracks ever again.

Finally, you can also leverage Warmly’s AI Chat to automatically engage and qualify leads, as the chatbot will make sure to:

  • Ask contextual, relevant questions.
  • Give correct answers and offer collateral based on the account’s interests and preferences.
  • Book meetings, and more.


3. Lets you engage high-value accounts live

Being able to detect surging accounts in real-time is nifty, but it won't do you much good unless you can pounce on them at the right time.

Warmly solves this conundrum by including a feature that lets you engage leads live - while they’re still surfing your website.

Reps can choose between two options:

  1. Text chat, meaning they’ll replace the chatbot and talk to prospects themselves.
  2. Video chat that lets you hop on a video call straight from Warmly.

This way, instead of booking meetings for who knows when and risking missing the golden opportunity to convert high-intent leads, you can chat them up while they’re still hot and close more deals effortlessly.

4. Has a daily-updated B2B prospect database

Recently, Warmly introduced Coldly, a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your reps need to make initial contact, including:

  • Validated emails.
  • Phone numbers.
  • LinkedIn profiles.

The database also provides 25+ B2B filters and customizable data filters that you can set up, enabling you to build highly targeted prospect lists in a few seconds.

Finally, Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.

This way, your sales team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.

6Sense Features

6Sense is an AI-powered ABM platform that combines B2B data with intent signals to automate ABM workflows.

It has several features that account-based teams can find handy, such as:

1. Provides in-depth B2B intent data

6Sense collects intent signals from multiple sources (it claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns. 

This data helps you better understand what your target accounts are researching, allowing you to pinpoint the ones most likely to convert and create relevant and highly personalized campaigns accordingly.

2. Prioritization dashboards

These provide sales reps with a personalized, 360-degree view of all their deals, accounts, leads, etc.

As a result, reps can identify opportunities in real-time and gain a deep understanding of which accounts to focus on and how.

Moreover, all the essential information is constantly updated, meaning that you’ll always have the most relevant and accurate data.

3. Dynamic audience building

6Sense provides 80+ segmentation filters that let you quickly define your ICP and identify accounts that best fit it.

It combines proprietary data with your CRM data and the intent signals it picked up to create detailed account lists that enable you to prioritize high-value accounts.

The platform dynamically adjusts account lists by moving accounts to different audience segments based on relevant real-time factors such as changes in their buying stage, annual revenue, keywords they are researching, etc.

ZoomInfo Features

ZoomInfo is an end-to-end sales and marketing platform with a solid range of features.

While its extensive contact database - with 100M+ companies, 260M+ contact records, and 135M+ verified mobile phone numbers - is ZoomInfo’s main selling point, there are also a few other traits worth mentioning:

1. Advanced predictive analytics

ZoomInfo leverages AI to help you create more precise ICPs and automatically finds accounts that match it in its rich database.

AI-generated ICPs use your historical and real-time prospecting data, including demographics, pain points, purchasing behavior, etc., to automatically generate fresh and accurate ICPs whenever relevant factors shift (e.g., market conditions, your scoring system, and more).

In addition, its predictive capabilities use your CRM data to recognize patterns in won and lost deals, enabling you to pinpoint accounts that are most likely to convert.

2. Ad targeting

This feature lets you create automated ad campaigns using more than 300 intent signals and company attributes, including ideal accounts in your targeted market, buying intent signals, and more.


As a result, you’ll ensure that your ads are displayed to all the right accounts across all relevant channels.

3. Conversation Intelligence

ZoomInfo’s conversation intelligence, Chorus, is another nifty feature for sales reps.

It captures and analyzes customer calls, emails, and meetings and provides:

  • Accurate transcriptions.
  • Detailed insights into key topics, action points, missed opportunities, bottlenecks, etc.

This can be used to improve your sales strategies and train new sales reps on your best-performing scripts and tactics.

Integrations - Demandbase vs. 6Sense vs. Warmly

Understanding how well a platform integrates with other relevant software is crucial for making the right decision.

Namely, if you have to change your entire tech stack to use a single solution because it doesn’t fit into it as it should, it’s more cost-efficient to simply choose another solution.

So, let’s explore how each of these platforms plays with other software tools.

Warmly

Currently, Warmly integrates with a wide range of platforms, enabling GTM teams to create a well-rounded tech stack geared for success.

Some of its integrations include:

  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • Clearbit.
  • People Data Labs.
  • And more.

Interestingly, Warmly also has a deep integration with 6Sense and offers its users a partner discount for accessing ZoomInfo’s database.

This means that with Warmly, you’ll get:

  1. Deep integrations with a number of lead intelligence and sales automation tools are included in the platform.
  2. Warm Bundle, i.e., partner discounts for over 25 sales, marketing, and GTM tools.

6Sense

6Sense offers a decent number of integrations with various tools, including:

  • G2.
  • Marketo.
  • SalesLoft.
  • Gong, etc.

ZoomInfo

ZoomInfo integrates with 70+ apps from different categories, such as CRMs, sales engagement platforms, automation tools, etc.

Its most notable integrations include Pipedrive, Salesloft, Zapier, JazzHR, Greenhouse, and more.

Integrations in a nutshell

ZoomInfo has the most pre-built integrations compared to Warmly and 6Sense.

However, neither ZoomInfo nor 6Sense provides information regarding the price of each partner integration, meaning that the costs could prove too high to be worth it.

Warmly, on the other hand, is the only platform with a transparent partner integration policy. It clearly outlines the discounts you can expect with each tool, which range from 10% to up to 80% in some cases.

Additionally, Warmly has a solid number of native integrations, including platforms like Slack, OpenAI, LinkedIn, 6Sense, etc.

Pricing - 6Sense vs. ZoomInfo vs. Warmly

Price is another critical factor in deciding on your ideal tool, so here I’ll provide an in-depth view of each platform’s pricing policy.

Warmly

Warmly has a freemium plan that lets you:

  • Identify up to 500 people and companies visiting your website.
  • Pinpoint leads that fit your ICP.
  • Set up automated lead routing via Slack notifications.

To access more detailed intent data and orchestration features, you can choose from three plans:

Startup: Starting from $700/mo, includes:

  • 3 seats.
  • Up to 10,000 identified website visitors.
  • Starts at 1,000 Orchestrator credits.
  • Live Chat, Video Calls & 5,000/mo AI Chat credits.
  • Warm Bundle Tech Partners discounts.

Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:

  • Everything in Startup.
  • 10 seats (+$25/month per additional seat).
  • 1 Free LinkedIn Sequencing Seat.
  • Dedicated Customer Success Manager.
  • Automated Bombora third-party intent signals (+$4,000 Add-On).

Enterprise: Custom pricing, includes:

  • Everything in Business.
  • 20 seats (+$25/month per additional seat).
  • 100,001+ identified visitors per month.
  • Starts at 50,000/mo Orchestrator credits.
  • Advanced Al personalization.
  • Custom RevOps buildouts.
  • Custom integrations.
  • Multiple domains.
  • Automated Bombora third-party intent signals are included in the price.

Note: All plans are billed annually.

6Sense

6Sense has a free plan that provides:

  • 50 credits/month.
  • Buyer Discovery.
  • Contact & Company Data.
  • Alerts.
  • List Management.
  • Chrome Extension.

If you need more, you can upgrade to one of three plans:

Team: Includes everything in Free plus:

  • Technographics
  • Psychographics
  • Web, CRM, and SEP Apps
  • Add to CRM/SEP
  • Dashboards

Growth: Everything in Team plus:

  • 6sense Intent (Keywords)
  • 3rd Party Intent
  • Corporate Hierarchy
  • Prioritization Dashboards

Enterprise: Everything in Growth plus:

  • Predictive AI Model
  • AI Recommended Actions
  • CRM & MAP Activity

6Sense doesn’t disclose prices on its website, so you’ll have to contact its sales for more details.

However, Vendr also provides some helpful insights into 6Sense’s pricing policy. 

Its website states, "Customers are required to enter into a 2-year agreement with 6sense, a commitment that yields high retention. In addition, it's important to highlight that potential costs may arise due to usage/overages, upgrades, or downgrades. Also, billing terms and conditions may affect the pricing.”

Finally, according to Vendr’s data, the average 6Sense contract value is $123,711, meaning that this platform is definitely on the higher end of the pricing range.

ZoomInfo

Similarly to 6Sense, ZoomInfo doesn't reveal its exact pricing.

It has three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

You’ll have to contact ZoomInfo’s team for a quote, but we know that the price will depend on several factors:

  • Features and functionality.
  • Number of licenses.
  • Credit usage.
  • The type of intelligence you need (more robust info such as technographic attributes and org charts will create additional costs).
  • Add-ons you want included (e.g., Streaming Intent for revealing buying intent in real-time).
  • The integrations you need.

According to Vendr, ZoomInfo's average contract value is around $85,781, but it can easily soar to six figures for larger companies with more complex needs.

Reviews - What are the users saying?

And now, let’s take a peek at the general user sentiment for all three platforms.

Warmly Reviews

TL;DR: Warmly sets itself apart from the competition by providing what it promises without mistake, including contextual insights and individual and company-level website visitor identification. 

Moreover, its generous free plan makes it easy to get started even if you’re tight on budget.

Integration truly only took minutes to do, with minimal knowledge of website systems required.

Generous free tier means you can get started quickly to see if it works for your business. 

BIG PLUS: Warmly sales team was informative and did not pressure us at all; truly felt like they wanted to do what was right for our business, not just to get us to upgrade. - G2 Review.

Warmly.ai's ability to provide detailed analytics on company visits to our site is unparalleled, offering a granular view that extends to identifying specific individuals behind these interactions. This depth of insight is invaluable for tailoring engagement strategies and personalizing follow-ups, thereby enhancing the potential for converting interest into tangible business opportunities. - G2 Review.

Warmly's a fantastic waterfall provider with a clean UI and easy setup process. Much easier to use (and more modern) than a traditional intent provider like 6sense.Their entry-level package is also quite generous when compared to most SaaS companies. - G2 Review.

6Sense Reviews

TL;DR: Users report issues with 6Sense’s data granularity as well as problems with data exports. 

Moreover, its persona targeting is highly limited compared to similar platforms. 

However, other than that, 6Sense boasts a highly responsive support team, good segmenting accuracy, and a configurable interface.

There were some restrictions in ways you could filter or parse out data for particular programs, which made it at times difficult to pull and analyze data. Though it was nice having an optimization team to help, it would've likely been more convenient if there were tools in the platform to help with optimization ideas so you didn't need to join a call when looking for optimization help. - G2 Review.

The export of segments to platforms such as Google Ads and LinkedIn Ads is limited, and getting lots of them for exporting more segments is really expensive. - G2 Review.

Considering the high degree of configurability for account and intent attributes, persona targeting is shockingly limiting, with no true role or title-based matching. Targeting enterprise companies based solely on persona makes for a lot of waste. Other tools are doing exact title matching, and have been for a few years. We've had to purchase additional tools to help with this layer, which means we can't launch ads through 6Sense either. - G2 Review.

ZoomInfo Reviews

TL;DR: While ZoomInfo is a powerful product with a rich database, there are some things to consider.

Its data, especially the phone numbers, can be outdated, so you might need an extra tool to double-check that.

More importantly, ZoomInfo is not a good fit for small businesses and companies whose ICP is a smaller business, as its products are simply not geared toward that market.


The main issue I run into is that the phone numbers and contact info are often outdated. I know ZoomInfo is pulling data from a multitude of sources on a regular basis to try and keep their info up to date, but even with these efforts, too often, the info is incorrect. I don't believe any of ZoomInfo's competitors do this any better, however, so it may be just something to be expected and accepted when using a business intel tool like ZoomInfo. - G2 Review.

So, if your target audience is under 50+ employees or a small business in general, then this isn't the platform for you, despite what the sales professional will tell you. Despite us making our ICP abundantly clear, it wasn't until AFTER we asked to cancel our subscription that we were told "This isn't really good for you."

What do they do? Offer us a bunch of add-ons that were so ineffective that the platform became even LESS useful...

Sorry, ZoomInfo, but you're lacking in either ethics or transparency at the sales level and for you to ask small (or any) businesses to invest $25k into a platform that's not meant for them is unsatisfactory and should be criminal… - G2 Review.

It is expensive for larger small businesses looking to grow, especially in rural markets. It is a product that is "over our head" when it comes to need. I just don't think our market had a need for it at this price point. But I believe it would be beneficial for others in larger markets. Take that into consideration when making your choice. The product itself is great. I just don't think it's the right fit for everyone. - G2 Review.

Next steps

So, now that you’ve gotten a good look at all three platforms, all that’s left is to decide.

Do you stick to 6Sense vs ZoomInfo, or do you switch to a completely different solution?

It all depends on what you need. If you’re looking for a purely ABM platform with solid intent data, 6Sense might be the way to go.

ZoomInfo, on the other hand, could be the best choice for enterprises looking for a US-oriented B2B database combined with functionality that enables automating basic sales workflows or analyzing customer-centric communication.

Finally, if you’d like a platform that goes above and beyond 6Sense and ZoomInfo and includes more versatile functionality at a fraction of the price, Warmly is the optimal choice.

Try Warmly for free and start maximizing your website’s conversion potential today.

Or, book a personalized demo to get a sneak peek of Warmly’s entire product suite.

ZoomInfo vs RocketReach: Which One Is Better? [2025]

ZoomInfo vs RocketReach: Which One Is Better? [2025]

Time to read

Alan Zhao

ZoomInfo vs RocketReach is a legitimate dilemma if you’re looking for a B2B lead intelligence platform with some extra features.

Both tools can significantly improve your prospecting and lead-generation efforts, helping you create better-targeted lead lists and identify high-value leads.

I’ll help you decide which of the two is better suited for your specific needs by providing an in-depth look into their features, prices, and the overall user experience and satisfaction.

If you figure out that neither ZoomInfo nor RocketReach are what you’re looking for, no problem!

I’ll analyze another solution - Warmly - to ensure everyone finds their perfect solution.

ZoomInfo vs RocketReach - Features

I like to begin with the essentials—a breakdown of the key features ZoomInfo and RocketReach offer their users.

This way, you’ll figure out what they can be used for, where they excel, and what remains beyond their reach.

ZoomInfo Features

ZoomInfo is a popular end-to-end sales platform known for its comprehensive B2B contact database and versatile functionality.

Some of its most notable features include:

1. Extensive B2B database

Most businesses opt for ZoomInfo primarily because of its database, which includes 260M+ individual profiles, 100M+ company profiles, and 135M+ verified mobile phone numbers.

The sheer volume of data ZoomInfo’s database holds makes it a very handy addition to any sales rep’s tool stack, especially when combined with its 300+ company attributes, which can be used to narrow down your search.

2. Sales automation

ZoomInfo also enables its users to streamline basic sales workflows, such as:

  • Assigning deals to reps and enriching CRM records.
  • Assigning tasks like cold calls.
  • Email outreach, covering everything from generating emails to handling email sequences.

3. Proactive ICP search

ZoomInfo leverages predictive AI to help you proactively find accounts that fit your ICP.

The AI-driven engine analyzes relevant historical and real-time data, such as deals won and lost, best-performing accounts, etc., to help you find leads most likely to be interested in your product or services.

Moreover, you can use this feature to automatically generate ICP, ensuring that your ICP is always fresh and accurate. The platform will pick up all relevant changes and adjust your ICP on the fly.

RocketReach Features

RocketReach is a lead intelligence platform that recently introduced a few new functionalities that allow users to streamline parts of their outreach strategies.

Let’s get a closer look at some of RocketReach’s strongest features:

1. B2B contact database with broad global coverage

RocketReach has a vast B2B database covering 700M profiles and 60M companies worldwide, providing unique coverage in industries such as healthcare, legal, founders, technology, and more.

This makes RocketReach especially useful for businesses with niche target markets, as B2B info from specific industries is much more challenging to find in most other lead intelligence databases.

2. Prospect list building

RocketReach’s Autopilot feature (still in beta testing) lets you automatically create targeted prospect lists.

All it takes is defining the search criteria (your ICP attributes, for example), setting up parameters like the number of contacts you want added per search, a cap for how many contacts can be provided for each company, search frequency, etc., and you’re good to go.

The platform will automatically find leads that match the configured criteria and deliver detailed, enriched lists, saving your reps valuable time.

3. Email automation

Messages is another feature RocketReach recently included in its offering, which automates the entire email outreach process.

Namely, it can:

  • Create personalized, contextual emails for each lead.
  • Send emails in bulk.
  • Track email performance, providing data on how many emails have been sent, opened, clicked, replied to, and bounced.

This way, reps can handle prospecting and email outreach from a single reference point.

ZoomInfo vs RocketReach - Pricing

After you’ve explored what each platform offers, the next big question to consider is the price to ensure you’ll get the best possible value for your money.

So, let’s find out how big of a budget you need for ZoomInfo and RocketReach.

ZoomInfo Pricing

As you must have noticed, if you have visited its website, ZoomInfo doesn't publish its prices.

It has three plans for Sales, Talent, and Marketing teams, all of which have custom pricing based on your unique package.

These plans differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

What I can tell you for sure is that the price will depend on several factors:

  • Features and functionality.
  • Number of licenses.
  • Credit usage.
  • The type of intelligence you need (more robust info such as technographic attributes and org charts will create additional costs).
  • Add-ons you want included (e.g., Streaming Intent for revealing buying intent in real-time).
  • The integrations you need.

According to Vendr, ZoomInfo's average contract value is around $85,781, but it can easily reach six figures for enterprises with more advanced needs.

To get a good idea of how much ZoomInfo will cost, contact its sales team for a custom quote.

Note: All of ZoomInfo’s plans are annual only.

RocketReach Pricing 

If you want to try out RocketReach’s prospecting capabilities, you can create an account for free. This will get you just five searches per month.

If you need more, you can upgrade to one of its paid plans, which is where things get interesting.

Namely, RocketReach has two sets of pricing packages, one for individuals and one for teams.

When it comes to individual pricing tiers, there are three to choose from:

  1. Essentials: $70 per user per month, includes up to 70 lookups/user 
  2. Pro: $140 per user per month, includes up to 200 lookups/user
  3. Ultimate: $300 per user per month, includes up to 500 lookups/user

You should note that its most affordable plan lets you search for email addresses only. If you need to look for phone numbers too, you’ll have to upgrade to Pro or above.

Opting for annual single-user pricing tiers will give you unlimited lookups on each plan.

There are also three multi-user packages:

  1. Team Pro: $83 per user per month
  2. Team Ultimate: $207 per user per month
  3. Custom: Custom pricing

All the team plans are annual and include 2-5 users.

ZoomInfo vs RocketReach - What are the users saying?

When evaluating software, it’s important to consider social proof, as there are no better judges of a tool’s quality than its users.

So, let’s look at what ZoomInfo and RocketReach users say about them.

ZoomInfo Reviews

TL;DR: While ZoomInfo’s database makes it a valuable addition to any sales rep’s arsenal, there are some limitations to be aware of. Firstly, its price makes it cost-prohibitive for smaller businesses. Also, its coverage of smaller and niche industries is not as optimal, so you might want to reconsider another solution if that’s your target market. Finally, its data is not updated as often as it should, given how often changes happen in the digital landscape.

It is expensive for larger small businesses looking to grow, especially in rural markets. It is a product that is "over our head" when it comes to need. I just don't think our market had a need for it at this price point. But I believe it would be beneficial for others in larger markets. Take that into consideration when making your choice. The product itself is great. I just don't think it's the right fit for everyone. - G2 Review.

The only thing I can complain about is how often the data is updated. Sometimes I find prospects have left the company I am looking into multiple years ago. - G2 Review

Some downsides to ZoomInfo Sales include its relatively high cost, which may be prohibitive for smaller businesses. Additionally, the interface can be complex for new users, requiring a learning curve to fully utilize all features. Finally, despite its rich data, there can be limitations in coverage for niche industries or smaller markets. - G2 Review

RocketReach Reviews

TL;DR: Most users agree that RocketReach has solid data coverage and accuracy, although it can get glitchy when it comes to finding phone numbers. However, the key issue with the platform is its cost, as many users feel it is far too much for what it offers.

The things I dislike about RocketReach include: Limited Free Access, Dependency on Publicly Available Data,Accuracy Concerns,Integration Challenges, and Slow processing speed. - G2 Review

Most of the time, the tool does not provide a contact number. And the monthly plan is a little bit costly. - G2 Review

The downside of RocketReach is its cost. The Essential plan is over 3000 INR monthly or 39,000 INR annually, but it only provides email addresses. Including verified phone numbers in this plan would add value. The pricing seems high, especially since the Pro and Ultimate plans are nearly three and six times more expensive, respectively. - G2 Review

ZoomInfo vs RocketReach - Pros & Cons

ZoomInfo

✅ Excellent B2B data coverage, particularly when it comes to US-based businesses.

✅ Wide range of features for handling various sales operations.

✅ User-friendly interface.

❌ Very expensive, cost-prohibitive for smaller businesses.

❌ Data can be outdated and inaccurate, especially for smaller businesses or those outside the US.

❌ Limited intent data.

RocketReach

✅ Chrome extension for easy LinkedIn prospecting.

✅ Solid data accuracy.

✅ Easy to use.

❌ Paywalls its best features.

❌ On the expensive end of the scale.

❌ Clunky integrations.

Neither platform does the trick for you?

Both ZoomInfo and RocketReach are good lead intelligence platforms with solid sales engagement platforms. 

However, their price, issues with occasional data inaccuracies, and lack of granular intent data might put off some potential users.

If you’d prefer a more complete and versatile solution with flexible and transparent pricing, consider Warmly.

Warmly is a signal-based revenue orchestration platform that:

  • Identifies your website visitors.
  • Picks up their buying intent signals and converts them into actionable insights.
  • Leverages these signals to automate essential sales operations on top of them.

Let’s get a closer look at Warmly’s features that make it a strong ZoomInfo and RocketReach alternative.

Warmly Features

1. Reveals website intent

One of Warmly’s standout features is its website visitor tracking.

Unlike most website traffic tracking tools, Warmly captures and identifies both companies and individuals visiting your website.

This way, you won’t have to dig through extensive company data to identify stakeholders and buying committees, as you’ll often be able to identify the exact person surfing your website right now.

Once it identifies visitors, Warmly enriches each with detailed:

  1. B2B data, including contact details, technographic, firmographic, and other vital data.
  2. First-party intent data, i.e., insights into visitors’ website sessions (visited pages, time spent on each page, etc.).
  3. Third-party intent data, including details of your visitors’ entire digital customer journey, such as search history, visits to competitors’ websites, job change intent, and other relevant buyer intent signals.

This way, your reps will:

  • Have a 360-degree view of accounts visiting your website in real-time.
  • Be able to identify leads showing the highest level of buyer intent.
  • Tailor outreach strategies to each lead based on the insights Warmly delivered.

2. Streamlines sales workflows using intent signals

Although both ZoomInfo and RocketReach (to a smaller extent than ZoomInfo) have sales automation capabilities, Warmly provides a more complete suite of streamlining features based on intent signals.

These features allow users to create end-to-end workflows optimized for conversion that target high-intent leads first and foremost, ensuring you’ll capture and engage every quality lead on your website.

Warmly has three key automation features:

Orchestrator, which includes leads exhibiting high intent behavior (visiting pricing pages, recurring website visits, engaging with the chatbot, etc.) in automated outreach sequences, sending them a personalized email, LinkedIn DM, or connection request. 

AI Chat, which leverages AI to ask leads contextual questions, answer their queries, book meetings, etc., enabling you to automatically engage, qualify, and push leads further down the lead generation funnel.


Alerts, which notify reps in Slack when a high-intent lead or a visitor matching your ICP lands on your website, shortening the rep-to-lead time and enabling reps to react while the leads are still hot.

3. Comprehensive B2B static database

Although Warmly is a revenue orchestration platform, our team recently decided to include a static B2B database in its offering to provide our customers with a more comprehensive sales & marketing solution. 

Coldly, Warmly’s database, holds data on 250M+ accounts and contacts worldwide, enabling users to:

  1. Easily find any B2B contact data they need.
  2. Identify buying committees and key stakeholders.
  3. Automatically enrich CRM records.

Coldly comes with over 25 filters that let you build targeted lead lists in seconds and a browser extension for extracting valuable data anywhere on the web.

And since the data is refreshed and updated daily, you can be confident that your reps will always have relevant, accurate, and up-to-date data at their fingertips.

4. Live video chat

In addition to identifying your hottest leads right now, Warmly lets you engage them while they’re still hot, boosting your chances of converting them.

In the “Warm Calls” section of Warmly’s dashboard, you can see all the companies and individuals on your website right now and monitor their interactions with it in real-time.

From there, you can easily pinpoint high-intent leads based on Warmly's insights and initiate a video call then and there.

For example, if a visitor engages with your chatbot and asks about pricing details, that is a clear signal that they’re highly interested in your product, which you should monetize immediately.

Your reps can then take over the chat and put a human face to your brand, helping establish trust and encouraging leads to make a favorable purchasing decision.

Warmly Pricing

Warmly has a freemium plan that lets you:

  • Identify up to 500 people and companies visiting your website.
  • Pinpoint leads that fit your ICP.
  • Set up automated lead routing via Slack notifications.

To access more detailed intent data and orchestration features, you can choose from three plans:

Startup: Starting from $700/mo, includes:

  • 3 seats
  • Up to 10,000 identified website visitors
  • Starts at 1,000 Orchestrator credits
  • Live Chat, Video Calls & 5,000/mo AI Chat credits
  • Warm Bundle Tech Partners discounts

Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:

  • Everything in Startup
  • 10 seats (+$25/month per additional seat)
  • 1 Free LinkedIn Sequencing Seat
  • Dedicated Customer Success Manager
  • Automated Bombora third-party intent signals (+$4,000 Add-On)

Enterprise: Custom pricing, includes:

  • Everything in Business
  • 20 seats (+$25/month per additional seat)
  • 100,001+ identified visitors per month
  • Starts at 50,000/mo Orchestrator credits
  • Advanced Al personalization
  • Custom RevOps buildouts
  • Custom integrations
  • Multiple domains
  • Automated Bombora third-party intent signals included in the price

Note: All plans are billed annually.

Warmly Reviews

TL;DR: Warmly’s users are unanimous - the platform helps identify key accounts and streamline outreach cadences, is easy to use, and delivers quick ROI.

"Warmly has helped us identify key accounts, streamline outbound cadences, and build a $230K pipeline from just two meetings. Warmly is now an integral part of our enterprise sales strategy." - Kyle Eligio, Sales Development Manager at Bigeye

Integration truly only took minutes to do, with minimal knowledge of website systems required.

Generous free tier means you can get started quickly to see if it works for your business. 

BIG PLUS: Warmly sales team was informative and did not pressure us at all; truly felt like they wanted to do what was right for our business, not just to get us to upgrade. - G2 Review

I've been using Warmly for website visitor identification. First of all, the free trial gives you plenty of "leads" so you can see it firsthand. Second, it seems to capture more of the organizations that visit our site (which means more warm leads). Third, the data is much more comprehensive. It's easier to see the page flow that users take, and it's able to see what forms they submit (at least for me—I use Elementor forms).

The tool is significantly better than other web visitor tools. I've tried ~3 that are in the more traditional price range. This one identifies around double the leads with higher-quality data. The team really knows what they're doing over there. - G2 Review

Warmly Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales automation options.

✅ Live sales engagement capabilities.

✅ Comprehensive static B2B database.

✅ Diverse and transparent pricing plans with no hidden costs.

❌ Only annual billing is available.

Next steps: Power your go-to-market engine with Warmly

If you want a platform that goes beyond a static B2B database and sales automation and provides granular intent data, powerful signal-based workflows, and live engagement features, look no further than Warmly.

With Warmly by your side, you’ll be able to maximize your website’s conversion potential by capturing, qualifying, engaging, and converting every high-quality lead without error.

Try Warmly for free and start filling your pipeline with high-intent leads today.

Or, if you’d like an in-depth look into all of Warmly’s features, book a personalized demo and find out what the revenue orchestration platform can do for you.

Apollo vs ZoomInfo: Which One Is Better? [2025]

Apollo vs ZoomInfo: Which One Is Better? [2025]

Time to read

Alan Zhao

Your search for the best sales intelligence and engagement platform has come down to the two industry giants - Apollo vs ZoomInfo.

However, deciding between them isn’t easy, as both platforms seem to have somewhat similar use cases at first glance.

In this article, I’ll discuss Apollo and ZoomInfo’s key features, pricing policies, and other factors that are critical for making the right decision.

But that’s not all.

If, by the end, you realize that neither Apollo nor ZoomInfo is the solution you’re looking for, we’ll introduce an additional platform that covers some of the weaknesses of the 2 platforms.

Apollo vs ZoomInfo - Features

The best way to begin is by exploring Apollo and ZoomInfo’s product suite so you’ll know what to expect from the get-go.

Apollo Features

Apollo is a comprehensive sales engagement and intelligence platform built to enable GTM teams to handle all their vital operations from a single point of control.

Apollo’s key features include the following:

1. Large B2B database with advanced filtering

Apollo holds data on around 275M contacts and 73M companies worldwide, with 210M contacts and 35M companies from the US alone.

The data has solid accuracy and matching rates, helping you find the contacts you need.

Moreover, the database has 65+ filters and an AI-powered search engine to help you build highly targeted lead lists faster and easier.

2. Automatic CRM enrichment

Handling CRM manually is every sales rep’s nightmare, especially when scaling businesses. Maintaining records fresh, clean, and accurate in today’s digital landscape is not easy.

Deals constantly get closed or lost, leads switch jobs and positions, buyer intent shifts before you know it, etc., making keeping track of all relevant data and changes more challenging than ever.

Apollo’s CRM enrichment ensures that all your records are automatically updated whenever an important change or event occurs. 

This allows your reps to focus on tasks that really matter instead of wasting time on manual record entries.

Automatic enrichment eliminates duplicates, data gaps, inaccuracies, and other issues, providing an accurate 360-degree view of each lead, deal, and customer.

3. Streamlines outbound workflows

Apollo integrates several outbound channels, including email, cold calls, and LinkedIn outreach in its platform, enabling you to create multi-step automated sequences.

You can choose between pre-made templates or use AI to create custom sequences that better suit your use case and business goals.

Moreover, Apollo includes AI-powered email generation that helps you create personalized, contextual emails in seconds and offers tools that improve email deliverability to ensure that your emails won’t bounce or end up in spam.

ZoomInfo Features

ZoomInfo is an all-in-one sales and marketing platform with one of the biggest B2B databases currently in the market.

ZoomInfo has several unique features that are most appreciated by sales teams, such as:

1. Massive B2B database with a particular focus on the US

The first thing that comes to mind when you mention ZoomInfo is its huge static B2B database that holds data on:

  • 260M+ individual profiles.
  • 100M+ company profiles.
  • 135+ verified mobile phone numbers.

Keep in mind, though, that the data accuracy rates may vary depending on the region. The US has the best coverage, with most data points from US-based businesses being highly accurate.

Other parts of the world might not be represented as well.

2. Copilot AI assistant

Copilot is ZoomInfo’s AI-driven AI solution that analyzes your CRM data and ZoomInfo’s rich database to:

  • Detect opportunities.
  • Suggest further actions (e.g., sending an email, connecting on LinkedIn, etc.).
  • Provide detailed profile and deal summaries to help reps gain a complete understanding of each at a glance.
  • Personalize emails.
  • Pick up and notify you about relevant changes in important profiles.

As a result, your sales reps will have the best possible sales assistant at their fingertips to help them increase productivity and efficiency across levels.

3. Identifies companies visiting your website

ZoomInfo includes a website traffic tracking tool in its feature suite.

However, you should know that it can only identify companies visiting your website and not actual stakeholders.

You can use ZoomInfo’s database to identify buying committees and individual profiles most likely to show interest in your solution.

Apollo vs ZoomInfo - Pricing

Another critical point in choosing between Apollo vs ZoomInfo is, of course, the price.

Below, I’ll dive into both Apollo’s and ZoomInfo’s pricing policies to help you get a good grasp of what you can expect price-wise.

Apollo

Apollo has a free forever plan that includes 100 credits per month, two active automation sequences, basic filters, integrations with Salesforce and HubSpot, etc.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: From $59 per user per month, including 5000 credits.
  2. Professional: From $99 per user per month, including 10000 credits.
  3. Organization: From $149 per user per month, including 15000 credits.

ZoomInfo

Unlike Apollo, which has transparent pricing, ZoomInfo doesn't reveal its prices.

It has three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

You’ll have to contact ZoomInfo’s team for a custom quote.

What I can tell you for sure is that the price will depend on several factors:

  • Features and functionality.
  • Number of licenses.
  • Credit usage.
  • The type of intelligence you need (more robust info such as technographic attributes and org charts will create additional costs).
  • Add-ons you want included (e.g., Streaming Intent for revealing buying intent in real-time).
  • The integrations you need.

According to Vendr, ZoomInfo's average contract value is around $85,781, but it can easily reach six figures for enterprises with more advanced needs.

Apollo vs ZoomInfo - What are the customers saying?

Hearing it from me is one thing, and hearing it from actual users is another.

I know how much everyone likes hearing about software straight from real-life users, so I’ve decided to give them the mic.

Let’s see what the overall impressions are about Apollo and ZoomInfo.

Apollo Reviews

TL;DR: Apollo delights many users with its wide range of features and versatile capabilities. Despite this, some users find its pricing to be an issue, especially for smaller businesses.

Source

The grid for making calls and completing tasks is a bit messy. There's a lot of information there, which can be helpful at times, but I would love something more simple where I can log a call, complete a task, and check a box specifying that I want to create a follow-up task. 

Early on, I ran into issues where I would complete a call task, and it would just move me to the next task without making a follow-up task (unless they are in a sequence, in which case it just moves them to the next step). - G2 Review

Source

Apollo.io's pricing can be expensive for smaller businesses, especially as many advanced features are locked behind higher-tier plans. - G2 Review

ZoomInfo Reviews

TL;DR: While ZoomInfo is undoubtedly a powerful sales platform, there are some things to keep in mind before subscribing. Firstly, ZoomInfo is geared toward enterprises, meaning that it might not shine the brightest when used by smaller companies to look up data on other small companies. Additionally, its contact data can be outdated, and its intent data leaves much to be desired.

Source

So, if your target audience is under 50+ employees or a small business in general, then this isn't the platform for you, despite what the sales professional will tell you. Despite us making our ICP abundantly clear, it wasn't until AFTER we asked to cancel our subscription that we were told "This isn't really good for you."

What do they do? They offer us a bunch of ineffective add-ons that make the platform even less useful.

Sorry, ZoomInfo, but you're lacking in either ethics or transparency at the sales level, and for you to ask small (or any) businesses to invest $25k into a platform that's not meant for them is unsatisfactory and should be criminal… - G2 Review

Source

The only thing I can complain about is how often the data is updated. Sometimes I find prospects have left the company I am looking into multiple years ago. - G2 Review

Source

Not much I can point my finger on. The intent and WebSights features leave a bit to be desired with accuracy. - G2 Review

Apollo vs ZoomInfo - Pros & Cons

And now, let’s quickly look at some of ZoomInfo’s and Apollo’s key strengths and downsides.

Apollo

✅ Solid data accuracy.

✅ Lets you put email outreach on autopilot while improving deliverability.

✅ Advanced filtering options for more targeted prospecting.

❌ The costs can easily sneak up thanks to its dual credit system (you spend one credit for revealing an email address and 5 for getting a mobile phone number).

❌ Best features available on the Professional plan and above.

ZoomInfo

✅ Excellent B2B data coverage, especially regarding US-based phone numbers.

✅ Wide range of features for handling various sales operations.

✅ User-friendly interface.

❌ Limited website visitor identification functionality.

❌ Limited intent data.

Need an alternative solution?

While both Apollo and ZoomInfo can get the job done when it comes to sales intelligence and essential sales engagement functionality, they simply aren’t the best fit for everyone, as shown by the user reviews, their features, and key strengths and weaknesses.

If you can’t make either ZoomInfo or Apollo work for your specific goals and needs, you should consider a third option: Warmly.

Warmly is a signal-based revenue orchestration platform that turns your website into a well-oiled conversion machine by:

  • Identifying website visitors and detecting their buyer intent.
  • Automating essential sales workflows.
  • Enabling reps to engage leads while their interest is at its peak.

Let’s get a closer look at the features that give Warmly an edge over ZoomInfo and Apollo.

Warmly Features

1. Reveals website intent

Similarly to ZoomInfo, Warmly identifies your website visitors.

However, unlike ZoomInfo, Warmly can identify both companies and the individual profiles that surf your website.

As a result, your reps can focus their efforts on the right stakeholders from the get-go.

With Warmly, however, you’ll get another ace up your sleeve.

Once it identifies website visitors, the platform proceeds to enrich each visitor with:

  • B2B data (email address, company name, phone number, industry, size, technographic, etc.).
  • First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
  • Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).

This combination of first- and third-party intent data enables you to identify the leads that are most likely to buy right now, as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.

Consequently, your sales reps will be able to recognize who your hottest leads are right now and design tailored strategies for reaching out to them.

2. Lets you build targeted lead lists

Warmly recently included a static B2B database, Coldly, to help users build highly targeted lead lists more efficiently.

Coldly holds data on 200M+ accounts and contacts worldwide, in addition to having more than 25 built-in B2B data filters and the option for creating customized filters to fit specific business needs and industries.

Moreover, since the data is refreshed daily, you can have peace of mind that all your essential B2B data is accurate, relevant, and up-to-date.

With Coldly, you can do anything from building contact lists to automatically enriching your CRM contacts without breaking a sweat.

3. Streamlines sales engagement processes

Warmly’s automation features are by far one of the things most users love about the platform.

Warmly uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.

It provides several automation features, including:

Orchestrator, which lets you automate email and LinkedIn outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:

  • The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
  • Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
  • The course that the workflow should take (send a contextual email, a personalized LinkedIn DM, or a LinkedIn connection request).

AI Chat, which is an AI-driven chatbot that can be trained to:

  • Qualify leads.
  • Answer their questions.
  • Book meetings.
  • Offer relevant collaterals.
  • Engage leads.

Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.

The combination of these automation features ensures that:

  • Every high-value lead will be engaged.
  • Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.

4. Live video calls

Engaging your leads while they’re still hot can make the difference between a successfully closed deal and an opportunity that is forever lost.

With Warmly, you won’t have to worry about that, as its Live Video Chat feature lets you engage leads while they’re still visiting your website.

In the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website right now and monitor their session in real-time.

Once you detect a high-intent lead based on Warmly’s insights or a visitor matching your ICP, you can engage them in a video chat immediately.

Alternatively, you can rely on automated lead routing to notify reps whenever a high-value lead ends on your website. This allows them to monitor their website interactions and hop on a call when they assess the time is right.

Warmly Pricing

Warmly offers a free forever plan that allows you to identify up to 500 companies and individuals visiting your website per month.

In addition to that, you can set up ICP filters to quickly identify high-quality leads and automate basic lead routing.

There are three paid tiers to choose from to access the AI sales agent:

  1. Data Only: Starts at $333/mo when billed annually or $499/month when billed monthly, and includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
  2. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which adds plus second-party signals, sales orchestration, and lead routing.
  3. Enterprise: Custom pricing, which lets you identify a custom number of visitors, includes everything in Business plus custom signals and warm calling.

Warmly Reviews

TL;DR: As can be seen from the user reviews, Warmly helps customers across industries to make the most of their website’s conversion potential and streamline critical business processes by leveraging buying intent signals. Its setup is quick and easy, meaning that users of various skill and experience levels can easily figure out all the bells and whistles.

Source

Simplicity in setting up and using from the start. The ability to see the top-of-funnel leads visiting our website, what pages, how long, etc., and then being able to put them into the correct workflows. - G2 Review

Source

I've been using Warmly for website visitor identification. First of all - the free trial gives you plenty of "leads" so you can see it first hand. Second - it seems to capture more of the organizations that visit our site (which means more warm leads). Third - the data is much more comprehensive. It's easier to see the page flow that users take, and it's able to see what forms they submit (at least for me - I use Elementor forms)...

The tool is significantly better than other web visitor tools. I've tried ~3 that are in the more traditional price range. This one identifies around double the leads with higher-quality data. The team really knows what they're doing over there. - G2 Review

Source

I get to know who's on our website even if they don't fill out a form. - G2 Review

Warmly Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales automation options.

✅ Live sales engagement capabilities.

✅ Comprehensive static B2B database.

✅ Diverse and transparent pricing plans with no hidden costs.

❌ The starting price in the paid plans might be a bit too high for smaller teams.

Next steps: Optimize your lead generation efforts with Warmly

If you’re looking for a versatile tool that can cater to various users’ needs and help unlock your website’s full conversion potential, look no further than Warmly.

Unlike Apollo and ZoomInfo, Warmly uncovers granular intent data and lets you build various sales and marketing workflows on top of them, ensuring that you reach out to the hottest leads while their interest is at its peak.

Want to try it out for size?

Sign up for Warmly’s free plan and take its website visitor identification and lead routing features for a test ride.

Or, if you’d like to experience all its capabilities firsthand, book a personalized demo with our team.

10 Best Lusha Alternatives & Competitors in 2025

10 Best Lusha Alternatives & Competitors in 2025

Time to read

Alan Zhao

Although Lusha provides accurate contact and company information to help businesses connect with potential leads, it has some drawbacks that might make you switch to some of the best Lusha alternatives on the market.

In this article, we’ll explore the 10 best Lusha competitors to help you find the perfect solution for your specific use case.

Over time, we have tested dozens of Lusha alternatives and interviewed their real-life users to get accurate information.

Before we dive into the top 10 list, let’s examine why users switch from Lusha or avoid it altogether.

Why Do You Need a Lusha Alternative?

Here’s why you might transition from Lusha to one of its competitors:

  • Lusha often provides inaccurate data. 
  • It’s expensive compared to its competitors. 
  • The contact data is not always up-to-date. 

Reason 1: Inaccurate Data 

Despite claims of high precision, many users have reported frustrations over incorrect data, such as phone numbers, email addresses, or job titles. 

Such inaccuracies severely hinder prospecting efforts and often lead to wasted time and lost opportunities. This prompts them to seek more reliable alternatives that ensure data integrity.


Reason 2: Expensive for Small Businesses 

Lusha’s pricing structure poses a significant challenge for small businesses and startups, which often operate with tight budgets. 

Even at higher price points, you might find that their access to data is restricted or limited. This means they have to pay additional fees for accessing a more extensive database.

As a result, users often feel pressured to compromise on data quality and access and switch to competitors. 


Reason 3: Outdated Contact Information 

Lusha users report that the contact information they receive is often outdated. 

This can result in missed opportunities for engagement and restrict users' ability to connect with leads who have changed roles, companies, or contact methods. 

Hence, they’re left with no option but to seek alternatives that prioritize updated and relevant contact data. 


What are the Best Lusha Alternatives and Competitors?

Some of the best alternatives to Lusha are:

  • ZoomInfo: B2B data platform designed for sales, marketing, and revenue teams.
  • Apollo.io: All-in-one sales intelligence platform that enhances B2B prospecting.
  • Lead411: B2B data provider specializing in delivering high-quality sales leads.
  • UpLead: B2B lead generation tool that provides businesses with real-time contact information.
  • Kaspr: Prospecting tool designed to help sales teams, recruiters, and founders.
  • RocketReach: Lead intelligence and sales acceleration platform
  • Seamless.ai: Tool for businesses looking to optimize their sales processes. 
  • Clearbit: Data enrichment platform specializing in turning unstructured information from the web into precise and standardized datasets. 
  • LeadIQ: Advanced B2B data platform designed for sales and RevOps teams
  • LinkedIn Sales Navigator: Sales tool that leverages LinkedIn's vast network to help sales professionals connect with the right prospects.

1. ZoomInfo


ZoomInfo is a B2B data platform designed for sales, marketing, and revenue teams.

It provides you and your team with detailed insights into potential customers and automates the outreach processes. 

Features

  • Offers access to an extensive B2B contact database featuring over 70 million direct-dial phone numbers and 174 million verified email addresses. 
  • Chorus, the conversation intelligence software, lets businesses analyze customers’ sales calls, emails, and meetings to understand what drives successful deals. 
  • The Copilot feature uses AI to provide real-time insights. This helps sellers prioritize top accounts and spend more time closing deals instead of researching. 
  • ZoomInfo’s WebSights reveals which companies visit your website, even without form submissions. 
  • The direct phone dialer and automated workflows allow sales teams to quickly act on market signals and target high-priority prospects. 

Pricing

You can start a free trial and talk to Zoominfo’s sales team for a tailored pricing plan. The pricing is structured in three tiers: Sales, Marketing, and Talent. 


Pros and Cons

✅ Intuitive interface and straightforward setup make navigation easy. 

✅ Smooth integration with platforms like Salesforce, Zoho CRM, Slack, etc. 

❌ Often provides outdated and incorrect contact information. 

2. Apollo.io


Apollo.io is an all-in-one sales intelligence platform that enhances B2B prospecting. With a database of 275 million contacts and 73 million companies, it enables businesses to automate outreach, manage sales pipelines, and gain actionable insights via AI-driven analytics. 

Features

  • The Contact and Account Search lets you discover the right leads in seconds using 65+ filters, including job title, industry, and location. 
  • With an AI sales assistant, you can book more meetings with custom sequences and simplify email deliverability with guided setups, DMARC and DKIM checks, and a one-click unsubscribe option. 
  • The Conversation Intelligence feature transcribes and analyzes sales conversations for valuable insights like key objections and customer pain points.  
  • Acts as a simple CRM that automates tasks like converting high-intent leads, sending alerts for stalled deals, and syncing updates. 

Pricing

Apollo.io offers a free plan. Besides, you can choose from the three paid plans: 

  • Basic plan: $59 per user per month
  • Professional plan: $99 per user per month
  • Organization plan: $149 per user per month


Pros and Cons

✅ Provides up-to-date information with 99% accuracy.  

✅ Integrates with LinkedIn to collect email addresses and phone numbers efficiently.    

❌ Subscription costs are quite high, especially for small businesses. 

3. Lead411


Lead411 is a B2B data provider specializing in delivering high-quality sales leads, contact information, and company data to businesses of all sizes.

It helps sales and marketing teams make their outreach efforts more targeted and efficient. 

Features

  • Integrates Bombora’s B2B Intent Data that allows you to target companies actively searching for specific solutions. 
  • Lead411’s CRM Enhancer automatically enriches and updates your CRM with accurate B2B contact and company data – keeping records up-to-date. 
  • Offers triple-verified data through a combination of proprietary algorithms, AI, and human verification, with a 96% deliverability rate. Plus, the data is re-verified every 90 days.  
  • The Growth Intent Lead Scoring feature ranks companies based on multiple growth indicators. More indicators mean a higher lead score, which helps you prioritize the fastest-growing prospects. 

Pricing

Lead411 offers a 7-day free trial. Plus, there are two paid plans to choose from: 

  • Basic Plus Unlimited: $99 per user per month
  • Enterprise Limited: Custom pricing 


Pros and Cons

✅ Intuitive and user-friendly interface allowing you to perform quick searches. 

✅ A budget-friendly option compared to other tools. 

❌ Slow customer service, particularly when handling inquiries via email. 

4. UpLead


UpLead is a B2B lead generation tool that provides businesses with real-time contact information, such as emails, mobile numbers, and intent data, to support their sales and marketing efforts.      

Features

  • Offers access to a database of over 160 million leads that are verified as you search and rank based on freshness. 
  • You can refine your searches with more than 50 filters to find companies that match your buyer profile. 
  • Enriches existing contact lists with additional information, such as technology used, company size, location, and other 40+ valuable data points. 
  • UpLead’s Chrome Extension gathers lead information while browsing websites or LinkedIn profiles. You can push this data directly to your CRM or download it as a CSV file. 

Pricing

You can take a 7-day free trial. After that, there are three paid plans to choose from: 

  • Essentials: $99 per month
  • Plus: $199 per month
  • Professional: Custom pricing 


Pros and Cons

✅ The easy-to-navigate dashboard lets you filter and build target lists efficiently. 

✅ Has a quick and proactive customer service that focuses on US-based support. 

❌ Inconsistent results when using saved searches and difficulties in modifying queries. 

5. Kaspr


Kaspr is a prospecting tool designed to help sales teams, recruiters, and founders access accurate contact information – directly from LinkedIn profiles. 

Features

  • Offers an easy-to-use Chrome Extension that extracts contact data directly from LinkedIn profiles. This enables you to connect with the right buyers quickly; no onboarding is needed. 
  • Sources information from over 150 data sources to provide real-time, verified information. 
  • Kaspr’s dashboard lets you organize and manage leads with lists, tags, notes, and follow-up tasks – all in one place. You can also track your ROI by monitoring connection request acceptance rates. 
  • The API feature transforms LinkedIn profile URLs into reliable contact data that are compliant with GDPR and CCPA guidelines. 

Pricing

Kaspr offers a free pan. Plus, its three paid plans include: 

  • Starter plan: $49 per month
  • Business plan: $79 per month
  • Organization plan: $99 per month


Pros and Cons

✅ Intuitive, easy-to-navigate interface. 

✅ Ability to obtain contact information with a single click. 

❌ Advanced functionalities may require additional time to understand. 

6. RocketReach


RocketReach is a lead intelligence and sales acceleration platform trusted by over 21 million users, including 95% of the S&P 500.

It provides highly accurate contact information and insights into potential buyers through intent data. 

Features

  • Provides access to 700 million profiles and 60 million companies in various sectors, including healthcare, legal, technology, and more. 
  • The email finder tool offers 90-98% deliverability on verified emails to help you reach your intended contacts. 
  • The Autopilot feature enables you to create automated workflows for discovering and engaging prospects with just a few clicks. 
  • Integrates effortlessly with CRM and marketing automation tools like Salesforce and HubSpot. 
  • With the browser extension, you save time while prospecting on social media and discover company connections directly from any website. 

Pricing

RocketReach offers three paid plans to choose from: 

  • Essentials plan: $99 per user per month
  • Pro plan: $165 per user per month
  • Ultimate plan: $300 per user per month


Pros and Cons

✅ Intuitive design and powerful search capabilities. 

✅ Readily available customer support. 

❌ Can be expensive for small businesses. 

7. Seamless.ai


Seemless.ai is a tool for businesses looking to optimize their sales processes.

It provides accurate and extensive contact data and integrates with existing sales workflows, thus improving efficiency in B2B sales strategies. 

Features

  • Provides an extensive database of over 1.3 billion business contacts and 121 million companies globally. Plus, over 1.8 billion business emails have been researched, validated, and verified. 
  • The Prospector tool lets you quickly discover ideal contacts and accounts with full contact information like email addresses and phone numbers.    
  • Allows you to build and filter lists of prospects based on specific criteria for targeting the most relevant contacts. 
  • The Job Changes feature lets you track key contacts’ job transitions. This enables timely outreach and relationship building, reduces churn risk, and uncovers new sales opportunities.     

Pricing

To learn more about Seamless.ai’s pricing, you can book a demo and ask their sales team.


Pros and Cons

✅ Fast speed of generating search results. 

✅ Cost-effective solution for small and medium-sized businesses. 

❌ Lack of customization options to narrow down specific leads. 

8. Clearbit 


Clearbit is a data enrichment platform specializing in turning unstructured information from the web into precise and standardized datasets. 

It seamlessly integrates with various CRM and marketing automation software, like HubSpot and Marketo, to enrich your databases with up-to-date information.    

Features

  • Provides extensive public data gathered from different sources such as websites, social media, and news articles across every country and in multiple languages. Plus, you get insights into parent companies and subsidiaries.   
  • Offers granular industry categorization, including 6-digit NAICS (North American Industry Classification System), GICS (Global Industry Classification Standard), and SIC (Standard Industrial Classification) codes. 
  • Uses data attributes to score leads based on how closely they match the Ideal Customer Profile (ICP). 
  • Clearbit’s IP intelligence data reveals hidden intent from anonymous website traffic to help businesses identify potential customers showing interest. 
  • The Dynamic Form Shortening feature reduces the number of form fields you need to fill out. This means that if Clearbit has enough information to enrich the lead using only an email address, it eliminates unnecessary fields. 

Pricing

Contact Clearbit’s sales team to get a tailored plan for your business.

Pros and Cons

✅ Improved targeting for personalized marketing campaigns. 

✅ The free version lets you set ideal client profiles without any financial commitment. 

❌ Abundant information could be overwhelming at times. 

9. LeadIQ


LeadIQ is an advanced B2B data platform designed for sales and RevOps teams to enhance their pipeline generation capabilities.

It streamlines the prospecting process, improves data quality, and automates workflows so teams can focus on what they do best – selling. 

Features

  • Offers a living database of high-quality B2B contact data that is routinely updated. This reduces the chances of dead-end prospecting. 
  • Utilizes trusted buying signals that allow sales reps to connect with the right prospects at the right time. Plus, the champion tracking feature helps you maintain relationships with key advocates within target companies. 
  • LeadIQ’s AI-assisted email generation feature allows sales reps to create personalized prospecting emails in seconds. 
  • Facilitates effortless CRM enrichment by automatically creating new contacts, checking for duplicates, and enriching records with over 40 firmographics. 
  • Integrates smoothly with various sales and CRM platforms, such as Salesforce, HubSpot, and Gong. This saves you from spending more time generating pipelines and less time juggling tools. 

Pricing

LeadIQ comes with a free plan. Besides, it offers two paid plans to choose from: 

  • Essential plan: $45 per user per month
  • Pro plan: $89 per user per month
  • Enterprise: Custom pricing (only available annually)


Pros and Cons

✅ Intuitive design that makes navigation easy from the start. 

✅ The support team provides quick resolutions to reported issues. 

❌ A LinkedIn Sales Navigator account is required to utilize all features. 

10. LinkedIn Sales Navigator 


LinkedIn Sales Navigator is a premium sales tool that leverages LinkedIn's vast network to help sales professionals connect with the right prospects, build relationships, and close deals more effectively. 

Features

  • Utilizes over 50 search filters to let you narrow down their prospects quickly and efficiently.  
  • Identifies past colleagues, company followers, or those connected to your colleagues. This helps you uncover valuable connections that can facilitate introductions and advocacy. 
  • You receive real-time notifications about significant events, such as job changes, so you can engage with decision-makers when they are most open to outreach. 
  • Integrates with your existing CRM systems to manage outdated data, add new contacts, and upload your book of business into Sales Navigator. 
  • Identifies the best paths into target accounts and offers lead recommendations based on buying personas, relationship signals, and shared experiences. 

Pricing

LinkedIn Sales Navigator offers three paid plans: Core, Advanced, and Advanced Plus. To request detailed pricing, contact customer support. 

Pros and Cons

✅ Easy-to-understand platform, particularly for new users. 

✅ Prompt and helpful support from LinkedIn. 

❌ Can be expensive for small businesses and individual sales professionals. 

How to Close More Leads with Warmly?

While other Lusha alternatives like Zoominfo and Uplead drown you into irrelevant or incorrect data pools, Warmly offers AI-powered tools and processes to extract qualified leads and profile information of your website visitors.

With Warmly, you can:

  • Get highly accurate contact data of website visitors: name, business email, LinkedIn profile, industry, research intent, and more.
  • Access Coldly’s always-refreshed database of over 200M+ accounts and contacts for your sales team.
  • Filter traffic by demographic, firmographic, technographic, website activity, 3rd party intent research topics, and many more fields.
  • Use AI to engage with visitors, automate prospecting workflows, and synchronize contact data updates across your databases.


But that’s not it; Warmly also helps you with processes like - automating outreach, automating website live chat, optimizing inbound and outbound chat, and much more.

Other features include:

  • Prioritizing leads to focus on.
  • Integrations with popular CRM, database, and communication tools.
  • Engaging and nurturing leads with automated campaigns.
  • Enable reps to reach out to hot leads straight from your website.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

11 Best Crunchbase Alternatives & Competitors in 2025

11 Best Crunchbase Alternatives & Competitors in 2025

Time to read

Alan Zhao

Crunchbase provides detailed information about businesses, startups, investors, and funding data. Its database is large enough for professionals seeking insights into company financials, key people, acquisitions, and industry trends. 

However, the platform has some drawbacks, like data reliability issues, limited free features, and limited international coverage, that might force you to look for an alternative.

In this article, we’ll explore the 11 best Crunchbase alternatives to help you find the perfect solution for your specific use case.

Over time, we have tested dozens of lead-gen software and interviewed real-life users to get accurate information.

Why Do You Need a Crunchbase Alternative?

There are three major reasons why you might be looking to switch to a Crunchbase alternative 👇

1. Data Reliability Issues


While Crunchbase offers a large database, some users have reported inaccuracies or outdated information about companies, funding rounds, or profiles, leading to trust issues with the platform's reliability.

2. Limited Free Features

Crunchbase's free plan offers limited access to data, which can be frustrating when you need deeper insights. Many key features, like advanced searches, filtering, and extensive company details, are behind a paywall.

3. Limited International Coverage

Crunchbase’s data tends to be more focused on US companies and lacks comprehensive coverage for international markets. 

If you’re looking for more global data, you will often find Crunchbase's information incomplete or insufficient.

What are the Best Crunchbase Alternatives and Competitors?

Some of the best alternatives to Crunchbase are:

  • LeadIQ: Sales prospecting software designed for sales teams.
  • Kaspr: Access 200 million+ profiles, build relationships, and grow your pipeline.
  • Hunter io: Find professional email addresses for businesses and individuals.
  • SalesIntel: Sales intelligence platform that provides access to accurate and human-verified B2B contact data. 
  • D&B Hoovers: Sales prospecting tool that provides access to a vast database of global business information.
  • Apollo: Sales engagement platform that helps teams find and connect with potential customers.
  • AeroLeads: Lead-generation tool that helps you find verified contact information for prospects.
  • Skrapp: Email finder tool that helps you discover and verify professional email addresses. 
  • Lusha: B2B contact and prospecting tool for finding accurate contact information for decision-makers.
  • Adapt io: B2B lead generation tool that helps businesses find and connect with decision-makers. 
  • ContactOut: Contact search tool that helps you find verified email addresses and phone numbers for professionals. 

1. LeadIQ


LeadIQ is a sales prospecting software designed for sales teams.

It helps salespeople efficiently capture, enrich, and manage prospect data from sources like LinkedIn. 

Features

  • Capture prospect data directly from LinkedIn and other sources with a single click. This allows teams to quickly gather leads, eliminating manual data entry and saving time for more important sales activities.
  • Lets you enrich lead data with accurate contact details and company insights in real time.
  • Integrates with CRM systems like Salesforce and HubSpot to ensure seamless data synchronization. 
  • Access detailed analytics to track outreach performance and optimize sales strategies. Sales teams can use this data to identify what works best and refine their approach to closing more deals.
  • Enrich your contacts, leads, and accounts in Salesforce instantly or on demand. Create custom workflows to schedule enrichment based on the lead's importance.

Pricing

LeadIQ offers a free plan that offers - 50 verified work emails, 5 mobile numbers, 40 email generations, and 10 accounts tracked per month.

If you need bigger limits and premium features, upgrade to the paid plans LeadIQ offers:

  • Essential: $45 per month per user.
  • Pro: $89 per month per user.
  • Enterprise: Custom pricing.


Pros and Cons

✅ Comes with a Chrome extension and pop-out window that makes it easy to find contact information from LinkedIn.

✅ Add prospects into your workflow in a single click.

❌ There are times when LeadIQ experiences a lag, which can be frustrating, especially when you're trying to work quickly.

2. Kaspr


Kaspr gives you access to more than 200 million profiles with whom you can build relationships and grow your pipeline.

The tool has been in the sales prospecting industry for quite some time and is trusted by brands like Aircall, HubSpot, Zapier, and more.

Features

  • Comes with a Chrome extension that lets you scrape phone numbers and email addresses right from your prospect’s LinkedIn profile.
  • Comes with advanced filters that let you find and access contract data in seconds, so you can have more conversations and spend less time prospecting.
  • Lets you organize all your leads and sales activities in one single dashboard to save time and the hassle of switching tabs.
  • Kaspr has a great set of integrations. It integrates with leading CRMs like HubSpot, Pipedrive, Salesforce, and more.

Pricing

Kaspr comes with a free plan that offers - 5 phone credits, 5 direct email credits, and 10 export credits.

The free plan will only give you a basic idea of how the software works.

You eventually will have to upgrade to any one of the three paid plans it offers:

  • Starter: $65 per license per month.
  • Business: $99 per license per month.
  • Organization: $99 per license per month (minimum 5 licenses).

 

Pros and Cons

✅ Kaspr is a well-designed software offering some good project management and task organization features.

✅ Has the ability to quickly and accurately find contact details for prospects.

❌ Sometimes, the contact information retrieved can be outdated or incomplete. 

3. Hunter io


Hunter io is a tool for finding professional email addresses for businesses and individuals. It lets you search domains and get verified contact information. 

With Hunter io, sales and marketing teams can quickly gather email leads and reach out to potential clients without complex processes or manual effort.

Features

  • With Hunter io’s powerful market segmentation features, you can quickly find qualified leads for sales based on the attributes of your ideal customers.
  • Find relevant companies, get their contact information, and reach out – without paying for other tools.
  • Comes with a bulk email finder when you need to find emails of more than one person.
  • Comes with an add-on that you can plug into your Google Sheets to find and verify email addresses directly in Sheets.
  • Use intent data from Signals to continually find companies that need your solution and contact them when they need you.

Pricing

Hunter io offers a generous free plan that gives you 25 monthly searches and 50 monthly email verification. Upgrade to paid plans for more:

  • Starter: $49 per month.
  • Growth: $149 per month.
  • Business: $499 per month.


Pros and Cons

✅ Clean user interface makes it easy to find email addresses for LinkedIn connections.

✅ It’s a complete solution for finding professional email addresses online.

❌ When it comes to just the verification part, Hunter io is way too expensive.

4. SalesIntel


SalesIntel is a sales intelligence platform that provides access to accurate and human-verified B2B contact data.

It helps sales and marketing teams find decision-makers and their contact details quickly. 

Features

  • Has a Chrome extension, RevDriver, that helps you find relevant and actionable contact information from LinkedIn, Sales Navigator, or any company website.
  • Use intent signals from Bombora and SalesIntel’s Predictive Intent to get your brand in front of your target buyer before your competitors.
  • Has technographics that you can use to filter leads so your team can narrow in on prospects best suited to buy from you.
  • Lets you filter companies based on industry, revenue, location, headcount, and more to create hyper-segmented prospecting lists.
  • All company and contact records are checked to ensure no duplicates are added before exporting to your CRM or marketing automation platform.

Pricing

SalesIntel does have a free trial, but for a limited time, you eventually will have to upgrade your account to a paid one. Here are the plans to choose from:

  • Individual: $69 per month.
  • Teams: $199 per month per user billed annually.
  • Professional: Custom pricing.


Pros and Cons

✅ Comes with a powerful and fast Chrome extension - RevDriver.

✅ Excellent customer support.

❌ Occasional inaccuracies or outdated information.

5. D&B Hoovers


D&B Hoovers is a sales prospecting tool that provides access to a vast database of global business information.

It helps sales teams identify key decision-makers and discover new opportunities. 

Features

  • Access a global database of business information with millions of company profiles for targeted lead generation.
  • Identify decision-makers and key contacts with detailed company insights, enabling more accurate outreach efforts.
  • Use advanced filtering options to refine searches based on industry, location, revenue, and other key criteria.
  • Integrate with popular CRM systems like Salesforce to automatically sync prospect data for better lead management.
  • Get real-time updates on company data, ensuring your contact information stays current and relevant for effective email marketing.

Pricing

D&B Hoovers offers two plans - a free one with several features and an Essentials plan with premium features.

The Essentials plan costs $49 per month.


Pros and Cons

✅ An extensive database of business information, including financial info, company contacts, and company profiles. 

✅ Reliable and quick-to-use tool that has become essential for daily prospecting. 

❌ The annual price for D&B Hoovers is quite high.

6. Apollo


Apollo is a sales engagement platform that helps teams find and connect with potential customers.

It provides access to a vast database of verified contacts and offers tools for email outreach and sales automation. 

Features

  • Enrich your prospect lists with verified contact details and insights using Apollo’s extensive data enrichment capabilities to ensure accurate targeting.
  • Automate email campaigns and follow-ups with built-in sales engagement tools to improve your outreach efficiency.
  • Integrate with CRM platforms like Salesforce to automatically sync prospect data and keep all information in one place.
  • Use advanced filtering options to search prospects by industry, company size, location, and more for targeted lead generation.
  • Track email performance and engagement metrics in real time to optimize your outreach and improve response rates.

Pricing

Apollo offers a free plan with 5 mobile credits and 10 export credits, but if you want more, upgrade to one of the three paid plans it offers:

  • Basic: $59 per user per month.
  • Professional: $99 per user per month.
  • Organization: $149 per user per month.


Pros and Cons

✅ Has the ability to allocate tasks into the different categories of email, call, LinkedIn, account enrichment, and so on. 

✅  Customer support is there when needed.

❌ The grid for making calls and completing tasks is a bit messy. 

7. AeroLeads


AeroLeads is a lead-generation tool that helps you find verified contact information for prospects.

It lets you search for emails, phone numbers, and social media profiles of decision-makers across various industries.

Features

  • Integrates with platforms like LinkedIn, Crunchbase, and AngelList to extract contact information in real time.
  • AeroLeads Chrome extension allows you to find and add prospects directly from your browser as you navigate.
  • Finds and verifies email addresses and phone numbers to ensure accurate and up-to-date contact details.
  • Seamlessly integrates with CRMs like Salesforce, HubSpot, Pipedrive, and Zoho CRM for efficient lead management.
  • Provides API access and developer tools to incorporate AeroLeads data into your own applications quickly.

Pricing

AeroLeads comes with a limited-time free trial, after which you must sign up for one of the paid plans it offers:

  • Take off: $49 per month.
  • Climb: $149 per month.
  • Cruise: $299 per month.
  • Enterprise: Custom pricing.


Pros and Cons

✅ AeroLeads has an intuitive interface, making it easy for users to find contact information and build their lead lists quickly.

✅ It provides real-time verified data.

❌ Database on AeroLeads has limited information about phone numbers.

8. Skrapp


Skrapp is an email finder tool that helps you discover and verify professional email addresses.

You can search for contacts by company or domain, providing accurate information for sales outreach. 

Features

  • Find and verify professional email addresses from company websites and LinkedIn profiles for accurate lead generation.
  • Use domain search to discover contacts from specific companies, providing detailed information on decision-makers.
  • Organize and manage your leads in a simple dashboard, making it easy to track outreach and engagement.
  • Use the bulk email finder to gather multiple contacts at once, improving the speed and efficiency of your lead generation efforts.

Pricing

Skrapp’s free plan is the most generous one as it offers 100 email finder credits and 200 email verification. But if you need increased limits, here are the paid plans it offers:

  • Starter: $29 per month
  • Seeker: $79 per month
  • Enterprise: $189 - $1,699 per month


Pros and Cons

✅ Lets you bulk find emails.

✅ Allows you to search a high volume of emails, which is essential for international prospecting, where contact information is often hard to find.

❌ Could be better in terms of exporting the leads.

9. Lusha


Lusha is a B2B contact and prospecting tool for finding accurate contact information for decision-makers.

It provides verified emails, phone numbers, and company details to enhance sales outreach.

Features

  • Comes with an advanced search that filters your search based on intent, job changes, company technologies, funding rounds, and more.
  • Reveal phone numbers and email addresses for decision-makers around the world to connect with prospects that matter to your business.
  • Has over 135 million enriched contacts. Lusha lets you access direct dials of decision-makers to enhance your outreach.
  • Lets you set automated workflows that help enrich your CRM with fresh contact and company data.
  • Automate your email sequences so you can immediately reach out to prospects automatically and save time.

Pricing

Lusha comes with a free plan that gives you 50 emails and 5 phone numbers each month. But if you want more, upgrade to the paid plans it offers:

  • Pro: $49 per user per month.
  • Premium: $79 per user per month.
  • Scale: Custom pricing.


Pros and Cons

✅ Integration with major CRMs helps reduce time and costs.

✅ Easy to use both from their SaaS platform and through the LinkedIn add-on.

❌ The filter choices are pretty limited compared to the competition. 

10. Adapt io


Adapt.io is a B2B lead generation tool that helps businesses find and connect with decision-makers.

It offers access to a vast database of verified contact information, including emails and phone numbers. 

Features

  • Easily find email addresses using company, industry, revenue, technology, decision-makers, and more filters. Connect with the right leads, drive personalized communication, and close deals faster.
  • Dive deep into specialized tech markets, target niche sectors with precision, and unlock a world of new opportunities for your business.
  • Filter leads based on funding date, last funding type, and total funding amount and get a significant edge in identifying growth-oriented companies.
  • Get an alert every time a prospect in your list is promoted or switches jobs.
  • Build a perfect prospect list with precision through our advanced search filters. Obtain verified emails, direct phone numbers, social profiles, and more within seconds.

Pricing

Adapt io offers a 7-day free trial, no credit card required, but after that, you will have to upgrade to one of the pain plans it offers:

  • Starter: $49 per month.
  • Basic: $99 per month.
  • Custom: Custom pricing.


Pros and Cons

✅ Lets you quickly identify and engage with the right prospects.

✅ Has robust integration capabilities with leading CRM systems like HubSpot and Salesforce. 

❌ The tool is expensive compared to similar tools on the market.

11. ContactOut


ContactOut is a contact search tool that helps you find verified email addresses and phone numbers for professionals.

It integrates with LinkedIn to provide access to accurate contact information. 

ContactOut enables recruiters and sales teams to connect with potential candidates or leads quickly without complex search processes.

Features

  • Search 300M professionals with 20+ data attributes like seniority, departments, and technologies used.
  • Lets you save and sync data to your CRM and ATS instantly and export search results to CSV in one click.
  • Get 4x your response rate by generating hyper-personalized emails with the click of a button.
  • Lets you bulk reveal and save all LinkedIn results in a click.

Pricing

ContactOut offers free and three paid plans to choose from:

  • Email: $99 per month.
  • Email + Phone: $199 per month.
  • Team/API: Custom pricing.


Pros and Cons

✅ High accuracy in providing personal contact information for professionals. 

✅ Great software for recruiters trying to hire online.

❌ No contact details are available for some profiles.

How to Close More Leads with Warmly?

For a long time, data reliability and quality have been major issues with lead generation tools. Crunchbase is no exception.

In fact, all the tools in the list have similar issues.

But what if we tell you there’s a solution for this now?

Warmly gives you information about all the visitors that come to your website and helps you nurture and convert them into customers.

When the data comes from your own website, the possibility of it being wrong is comparatively less.


But Warmly doesn’t just reveal anonymous website visitors. With our platform, you can:

  • Get highly accurate contact data of website visitors: name, business email, LinkedIn profile, industry, research intent, and more.
  • Warmly provides instant icebreakers by analyzing profiles and suggesting conversation starters for meetings or networking.
  • It delivers real-time insights about meeting participants' backgrounds, such as work history, mutual connections, and interests.
  • Use AI to engage with visitors, automate prospecting workflows, and synchronize contact data updates across your databases.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

9 Best Apollo Alternatives & Competitors in 2025

9 Best Apollo Alternatives & Competitors in 2025

Time to read

Alan Zhao

Apollo is a sales engagement platform that allows you to find, engage, and convert leads with its vast database of over 250 million contacts.

It offers advanced search filters, automated email sequencing, and real-time insights to nail your email marketing.

However, the tool has some drawbacks, like unorganized contact lists, overwhelming UI, and restrictive daily email limits, that might get you interested in exploring its alternatives.

In this article, we’ll explore the 9 best Apollo alternatives to help you find the perfect solution for your specific use case.

But first, let's dive deep into the drawbacks of Apollo.

Why Do You Need an Apollo Alternative?

There are three major reasons why you might be interested in Apollo alternatives:

Reason 1. Keeping contacts organized can be a struggle

Some users find it tough to keep their prospect list organized when integrated with email sequences.

You have to find the leads/prospects in the list where you have to resume sending emails. 

As a result, you might accidentally send email sequences to a lead multiple times, which is brutal when it comes to email marketing.

Reason 2. The platform can feel hard to use if you're a beginner in sales intelligence software

Apollo can feel complicated at first if it's your first sales intelligence platform that you've used.

There’s a lot of information there to digest, which can be helpful at times, but you will have to spend time learning how the solution works.

Reason 3. Restrictive Daily Email Limit

While Apollo is great for automation, the daily email limits can be restrictive, especially when compared to other tools that offer higher limits.

What are the Best Apollo Alternatives and Competitors?

Some of the best alternatives to Apollo to try are:

  • RocketReach: Helps businesses find accurate contact information for professionals across industries.
  • Zoominfo: Equips sales teams with accurate contact data and actionable insights to target the right prospects.
  • Lusha: Powerful data platform that helps businesses connect with prospects by providing accurate contact information. 
  • 6sense: Platform for sales teams that uses AI-driven insights to help identify and prioritize high-intent buyers.
  • Clay: Dynamic platform designed to boost sales by automating lead generation. 
  • Lead411: Sales intelligence platform designed to help sales teams identify and engage high-potential prospects. 
  • FindThatLead: A sales prospecting tool designed to find and validate email addresses of potential leads. 
  • Reply io: Sales engagement platform that automates multichannel outreach, allowing you to connect with prospects through email, calls, LinkedIn, and SMS. 
  • Lemlist: Sales automation platform that focuses on personalized outreach.

1. RocketReach 


RocketReach helps businesses find accurate contact information for professionals across industries. It offers a vast database of emails and phone numbers, making it easy to connect with decision-makers. 

Features

  • RocketReach aggregates data from multiple sources - licensed datasets, publicly available information, human-verified data, data sharing cooperative, and proprietary data sources.
  • Comes with pre-built micro data sets that you can use to build your prospect lists without searching for individual contacts.
  • Intent data reveals the real-time interests, preferences, and behaviors of potential customers. 
  • The platform is capable of giving you AI-powered recommendations. This is similar to lookalike audiences. The platform’s AI sales algorithm recommends your profile similar to your search.
  • Has a Google Chrome extension that lets you scrape email off of any website online.

Pricing

RocketReach offers a total of 6 paid plans: three for individuals and three for teams.

Individuals

  • Essential: $99 per month
  • Pro: $165 per month
  • Ultimate: $300 per month

Teams

  • Pro: $83 per user per month
  • Ultimate: $207 per user per month
  • Custom: Custom pricing


Pros and Cons

✅ The platform makes connecting with professionals across industries effortless.

✅ Easy to deploy, easy to use, and excellent customer service.

❌ The platform is expensive for small businesses and startups.

2. ZoomInfo 


ZoomInfo’s SalesOS equips sales teams with accurate contact data and actionable insights to target the right prospects.

It helps identify potential buyers, engage them with personalized outreach, and improve deal conversion.

Features

  • Has a B2B contact database that has over 70 million phone numbers and 174 million verified email addresses.
  • Identify prospects early in their buying journey by tracking companies that are researching solutions relevant to your offerings.
  • Connect with decision-makers from companies visiting your business website, allowing for timely engagement.
  • Analyze customer interactions, including calls, meetings, and emails, to understand deal outcomes and improve sales forecasting.
  • Build and execute multi-touch sales cadences using integrated phone dialing and email tools to streamline communication.

Pricing

Zoominfo doesn’t reveal its pricing online. All we know is that it has a dedicated plan for its Sales OS. But to find out more about the pricing, you must fill out a form and contact its sales team.


Pros and Cons

✅ The accuracy of the information provided on contacts and leads is second to none.

✅ Syncs perfectly with Salesforce and Hubspot.

❌ Poor customer service.

3. Lusha 



Lusha is a powerful data platform that helps businesses connect with prospects by providing accurate contact information.

It allows users to find verified email addresses and direct dials, making it easier to reach decision-makers directly. 

Features

  • Helps you build targeted lists of potential customers using advanced filters to connect with decision-makers through verified contact data.
  • Identifies prospects with higher buying intent by providing real-time buyer intent data, which helps prioritize leads that are likely to convert.
  • The API enriches business databases with contact information and firmographics to automate the process of finding and updating leads.
  • Integrates with CRMs to automatically enrich existing lead records with verified contact details, improving data accuracy.
  • The browser extension lets you access contact details while browsing LinkedIn profiles or websites to enhance outreach directly from the browser.

Pricing

Lusha offers a free plan with 50 email and 5 phone credits. If you want to increase limits and get premium features, upgrade to any one of the three paid plans it offers:

  • Pro: $49 per month per user
  • Premium: $79 per month per user
  • Scale: Custom pricing


Pros and Cons

✅ Chrome extension is easy to use and a time saver in your daily outreach.

✅ The filtering capability is quite detailed; you can narrow the prospect search based on the industry, department, job title, etc.

❌ Phone numbers are sometimes not personal but the company’s sales contact number.

4. 6sense


6sense is a powerful platform for sales teams that uses AI-driven insights to help identify and prioritize high-intent buyers.

It predicts which prospects are ready to engage by analyzing buying behavior and signals. 

Features

  • Helps you quickly find ideal accounts and contacts from its vast B2B database to simplify prospecting with accurate data and AI-driven insights.
  • The platform predicts buying stages and account fit so sales teams can prioritize efforts on the most promising leads.
  • Offers detailed account insights directly within your CRM to help personalize outreach and focus on high-potential prospects.
  • Prioritization dashboards allow sales teams to visualize and prioritize which accounts to engage based on data-driven signals and account activity.
  • Comes with a Lead Gen Chrome extension that gives you instant access to contact data while browsing the web to streamline prospect research and outreach.

Pricing

6sense offers a free plan that has 50 credits per month and some basic features.

If you want premium features and improved credit limits, choose from the three paid plans it offers:

  • Team.
  • Growth.
  • Enterprise.

In order to know the pricing for each plan, you must book a demo and talk to their sales team.


Pros and Cons

✅ Great set of advanced filters to narrow down your prospect search.

✅ Gathers every interesting and relevant information about the company you’re targeting.

❌ Doesn’t have filters on Google Chrome extension, though.

5. Clay


Clay is a dynamic platform designed to boost sales by automating lead generation.

It helps teams find and engage with potential customers using real-time data and pre-built integrations.

Features

  • Helps build targeted prospect lists from various sources, like LinkedIn or Google Maps. Enrich these lists with data like emails and phone numbers using its vast provider network.
  • Allows sales teams to automate personalized outbound campaigns by integrating with email sequencing tools to increase outreach efficiency.
  • Tracks buyer intent through job changes, promotions, and other signals to help you connect with prospects at the right time.
  • The waterfall enrichment feature helps with data enrichment by pulling from multiple sources in sequence to ensure complete and accurate information about companies and leads.
  • Claygent is an AI-powered research agent that can visit websites, gather information, and provide insights such as company details or competitor analysis.

Pricing

Clay offers a free plan that gives up to 100 searches free per month, and it also has four paid plans:

  • Starter: $149 per month.
  • Explorer: $349 per month.
  • Pro: $800 per month.
  • Custom: Contact sales.


Pros and Cons

✅ Comes with several integrations that automate the entire workflow.

✅ Customer Support is great and friendly.

❌ It can get expensive if you don't know how to use it with APIs and integrations.

6. Lead411 


Lead411 is a sales intelligence platform designed to help sales teams identify and engage high-potential prospects. 

It provides accurate contact data, including emails and phone numbers, along with real-time sales triggers like job changes or funding events. 

Features

  • Lead411’s Chrome extension lets you extract contact data, including emails and phone numbers, while browsing LinkedIn or company websites, making it easier to build prospect lists.
  • The platform provides real-time data verification, ensuring that emails and phone numbers are regularly re-verified every 3-6 months to maintain data accuracy.
  • Offers a comprehensive lead prospecting solution with verified contact details and advanced filters to identify high-quality leads based on company growth triggers and spending patterns.
  • The platform uses a lead scoring system based on growth intent, helping sales teams prioritize the hottest prospects by identifying key company activities like hiring or funding events.
  • Integrates with Bombora to provide intent data that makes it possible for you to identify companies showing buying intent based on third-party data sources like website visits and review platforms.

Pricing

Lead411 comes with a free plan, but it is only valid for 7 days and gives you 50 export credits. If you want to keep using the tool after 7 days, it has two paid plans to choose from:

  • Basic Plus Unlimited: $99 per user per month
  • Enterprise Limited: Custom pricing


Pros and Cons

✅ Simple and easy-to-use UX with a minimal learning curve.

✅ Advanced filters to create targeted lists.

❌ Can have better revenue filtering options.

7. FindThatLead


FindThatLead is a sales prospecting tool designed to find and validate email addresses of potential leads.

It enables you to search for contacts based on company domain, name, or industry and provides accurate data to reach decision-makers. 

Features

  • The Chrome extension lets you extract email addresses from LinkedIn, Crunchbase, and other websites, helping you build lead lists directly from your browsers without switching platforms​.
  • Search for emails by name, domain, or company, enabling quick and accurate email address discovery. It also offers bulk searching for multiple leads at once​.
  • The Manager feature helps you organize and filter leads by category, date, or tool used, improving lead management and targeting​.
  • Social Search enables email extraction from social media profiles such as LinkedIn and Twitter by entering the profile URL so you can gather contact information for outreach​.
  • Comes with Prospector - an advanced lead generation tool that searches and verifies emails in real-time, offering an up-to-date database and advanced filters to help you find high-quality leads​.

Pricing

FindThatLead offers a 7-day free trial with limited features, after which you can select one of the two paid plans it has:

  • Starter: $49 per month
  • Ultimate: $99 per month


Pros and Cons

✅ The tools have a nice layout, and the system is easy and fast to use.

✅ Offers comprehensive data for large organizations.

❌ It might take time to find the industry you need to filter prospects by. 

8. Reply io


Reply io is a sales engagement platform that automates multichannel outreach.

It allows you to connect with prospects through email, calls, LinkedIn, and SMS.

The platform enables the creation of personalized sequences, tracks engagement, and optimizes follow-ups. 

Features

  • Access over 89 million verified contacts using advanced filters, allowing for quick identification of relevant prospects. The data is continuously updated to ensure accuracy and relevance.
  • Perform real-time searches across multiple sources to gather updated contact details so your prospect list stays updated and actionable.
  • Helps you enrich your contact data with additional information like job titles, phone numbers, and company details, giving you a fuller picture of each prospect.
  • The platform provides intelligent audience recommendations based on your data, helping you target the most relevant prospects for your campaigns.
  • The Reply Chrome extension allows you to find and verify professional email addresses directly from LinkedIn or other websites, making it easy to build prospect lists without switching platforms.

Pricing

Reply io offers a 14-day free trial, after which you have to upgrade to any one of the paid plans it offers:

  • Email Volume: $59 per month
  • Multichannel: $99 per user per month
  • Agency: $210 per month


Pros and Cons

✅ Quite easy to set up and has minimum to no learning curve.

✅ Come with prebuilt templates to write your email copy.

❌ Reply io doesn’t have a direct integration with Microsoft Outlook.

9. Lemlist


Lemlist is a sales automation platform that focuses on personalized outreach.

It allows sales teams to create customized email campaigns with dynamic content tailored to each prospect. 

Features

  • Provides access to a database with over 450 million verified contacts. You can filter leads by key metrics such as tech stack, funding, and revenue to quickly find decision-makers at target companies​.
  • Allows you and your team to find and verify email addresses directly on the platform, ensuring that contact information is valid, thus reducing bounce rates​.
  • The platform also allows you to find and verify phone numbers so your team can reach prospects through calls, emails, and LinkedIn messages​.
  • Lets you create dynamic outreach campaigns that adjust automatically based on a lead’s interaction, allowing for a personalized touch at scale​.
  • Using AI, Lemlist can generate personalized multi-channel outreach sequences in seconds based on insights from millions of successful campaigns.

Pricing

Lemlist offers a free plan that lets you find and verify up to 100 emails.

If you need more features and increased limits, you can choose from the various paid plans it offers:

  • Email Starter: $39 per month per user
  • Email Pro: $69 per month per user
  • Multichannel Expert: $99 per month per user
  • Outreach Scale: $159 per month per user


Pros and Cons​

✅ Helps you set up email the right way so your messages don’t go into the spam folder.

✅ Exceptional customer service.

❌ Has a limit to the number of email accounts you can connect.

How to Close More Leads with Warmly?

With Apollo and its alternatives, you will often have problems with data reliability, overwhelming UX, or daily email limits.

But what if we tell you there’s a platform that can minimize these drawbacks to a minimum?

Warmly gives you information about all the visitors that come to your website and helps you nurture and convert them into customers.

When the data comes from your own website, the possibility of it being wrong is comparatively less.

But Warmly doesn’t just reveal anonymous website visitors. 

Our platform does much more:

  • De-anonymizes website visitors, revealing up to 15% of individual contacts and 65% of companies that visit your site. This data is synced with your CRM to create actionable insights and alert sales reps for faster engagement​.
  • Integrates with Bombora to track the research topics your target companies are exploring. This feature identifies high-intent accounts, allowing you to reach out to prospects who are already in the market for your product​.
  • Has a job change intent feature that tracks job changes among your key contacts and updates CRM records in near real-time, ensuring you stay updated on your champions' movements for timely re-engagement​.
  • Warmly's AI-driven tool automates prospecting by fetching contact data that matches your buyer persona. It integrates with platforms like Apollo and ZoomInfo to keep your prospecting workflow efficient​.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

9 Best Hunter io Alternatives & Competitors in 2025

9 Best Hunter io Alternatives & Competitors in 2025

Time to read

Alan Zhao

With Hunter io, sales teams can quickly find and verify professional email addresses, making it easier for them to connect with prospects. 

With its bulk email search and domain search features, salespeople can efficiently gather contact details from entire organizations, boosting outreach efforts and expanding networks with greater accuracy.

But, the platform has some drawbacks and limitations that might force you to switch to an alternative.

In this article, we will cover the top 9 Hunter io alternatives, their features, pricing, pros, and cons.

Why Do You Need a Hunter io Alternative?

Here are the three primary reasons why you might want to switch from Hunter io to an alternative tool:

Reason 1: Limited Search Functionality 

While you might appreciate Hunter io’s domain search feature for locating professional emails, you might not find any feature to identify specific employees within companies. 

Plus, it doesn’t always provide a complete list of contacts or advanced search filters, like department or role. 

As a result, you need to manually sift through incomplete results, which can be time-consuming. 


Source

Reason 2: Email Verification is Expensive 

You might find Hunter io’s pricing structure, particularly for email verification, high compared to competitors. 

You will end up paying for a comprehensive package that includes features you might not use, leading to a sense that you’re overpaying for verification alone. 

The lack of a separate, verification-only pricing tier is another pain point, as it limits affordability and flexibility if you’re solely interested in verifying email lists. 


Source

Reason 3: Limited free usage 

Hunter io’s free tier is restrictive compared to its competitors, especially if you need a more extensive reach or functionality for large-scale lead generation efforts. 

You get only a handful of free monthly email lookups or verifications. This will force you to upgrade to paid tiers sooner, which can be off-putting for small businesses with lean budgets.  


Source

What are the Best Hunter io Alternatives and Competitors?

Some of the best alternatives to Hunter io on the market are:

  • VoilaNorbert: Email finder tool designed to help businesses and individuals locate and verify email addresses.
  • Apollo io: Sales intelligence platform that helps businesses uncover leads quickly and access their verified email addresses. 
  • RocketReach: Sales acceleration and lead intelligence solution with a database of 700 million profiles and 60 million companies worldwide.
  • Snov.io: Sales engagement platform designed to automate various aspects of the sales prospecting process.
  • UpLead: B2B lead generation platform designed for sales and marketing professionals.
  • ContactOut: Prospecting and lead generation platform providing access to an extensive database of contact information.
  • Zoominfo: An all-in-one B2B data platform that helps businesses connect with their ideal customers by providing real-time insights.
  • Lusha: Solution for B2B teams looking to improve their prospecting efforts.
  • Anymail Finder: Advanced email-finding tool that helps individuals and businesses discover and verify email addresses.

1. VoilaNorbert


VoilaNorbert is an email finder tool designed to help businesses and individuals locate and verify email addresses for their prospects with a 98% accuracy rate. 

All you need is just two pieces of information: the person’s full name and the company’s domain name (URL). 

Features

  • The email verification service runs multi-step checks on each address to confirm that it’s still valid and won’t bounce. 
  • Enriches the contact data by providing additional details like job titles, company names, locations, and social media profiles. This lets you build more complete prospect profiles for personalized outreach. 
  • Integrates with multiple CRM, email marketing, and automation tools, such as Salesforce, Mailchimp, Zapier, and HubSpot. 
  • The Chrome extension lets you search for emails directly while browsing websites or LinkedIn profiles. A simple “Find Email” button appears next to LinkedIn profiles. 

Pricing

Voila Norbert is free for the first 50 leads. After that, it offers tiered pricing plans based on the number of leads required: 

  • Valet plan: $49 per month for 1,000 leads
  • Butler plan: $99 per month for 5,000 leads
  • Advisor plan: $249 per month for 15,000 leads 
  • Counselor plan: $499 per month for 50,000 leads

Email verification and enrichment services are also offered on a pay-as-you-go basis.


Pros and Cons

✅ Handles large volumes of emails efficiently, saving time on prospecting. 

✅ Filters out most fake or invalid addresses, presenting cleaner, more reliable lists. 

❌ Credits are deducted for blank results in bulk uploads. 

2. Apollo io


Known for its accurate B2B database of over 275 million contacts and 73 million companies, Apollo io’s sales intelligence platform helps businesses uncover leads quickly and access their verified email addresses. 

Features

  • Apollo’s Living Data Network uses AI to provide intelligent recommendations on high-value leads based on past successful prospecting activities. This lets sales reps know who to target next, increasing their chances of booking meetings and closing deals. 
  • Apollo’s signal-based prospecting combines demographic and behavioral signals to find leads actively researching products or services. 
  • Conducts precise searches for leads and companies using over 65 filters, including contact title, job function, and industry. This makes the outreach efforts more targeted and effective. 

Pricing

Apollo io offers a free plan with 10,000 monthly credits, two active sequences, five mobile credits, and 10 export credits per month. You can also select from the three paid plans: 

  • Basic plan: $59 per user per month
  • Professional plan: $99 per user per month
  • Organization plan: $149 per user per month


Pros and Cons

✅ The buyer intent feature identifies companies actively searching for similar services. 

✅ The free tier lets you find a significant number of valid emails per month, making it accessible for small businesses. 

❌ Sometimes, errors occur when pushing contacts to CRM. 

3. RocketReach


RocketReach is a sales acceleration and lead intelligence solution with a database of 700 million profiles and 60 million companies worldwide, including sectors like healthcare, technology, and legal fields. 

Its email finder guarantees 90-98% deliverability on verified emails, making it one of the most accurate tools. 

Features

  • Uses B2B intent data to identify potential buyers actively seeking solutions in specific industries.  
  • The Autopilot feature lets you generate dynamic search lists and create simple sequences with follow-up emails to engage prospects in just a few clicks. 
  • The Messages feature enables you to customize and automate email communications directly from RocketReach. You can monitor performance and engagement in one centralized location. 
  • Offers an API for enriching existing data at scale, tapping into its 4.5 billion records for enhanced contact intelligence. 

Pricing

RocketReach offers three paid plans to choose from: 

  • Essentials plan: $99 per user per month for 40 lookups
  • Pro plan: $165 per user per month for 100 lookups
  • Ultimate plan: $300 per user per month for 250 lookups

👀 Note: The Essential plan gives you access to email addresses only, while the Pro and Ultimate plans offer both email addresses and mobile numbers.

 

Pros and Cons

✅ Reduces time spent on prospecting with bulk email import capabilities. 

✅ The AI feature offers suggestions for similar profiles, helping you discover new potential contacts. 

❌ There are issues with integrating RocketReach into the existing workflows, particularly with certain CRM platforms. 

4. Snov.io


Snov.io is a comprehensive sales engagement platform designed to automate various aspects of the sales prospecting process – from lead generation and verifying contact information to customer relationship management. 

Features

  • Locates and collects email addresses of potential leads based on specific criteria defined by their ideal customer profile (ICP). You can access a vast repository of email addresses across various industries and search for leads using filters like location, company size, and industry. 
  • You can set up automated outreach campaigns on both email and LinkedIn and automatically schedule follow-up messages to nurture leads consistently. 
  • The Email Verifier tool employs a 7-tier verification system to check emails for validity and accuracy. It also bypasses gray-listing issues, avoiding delivery delays. 
  • The Email Warm-Up feature boosts the reputation of your email-sending domain, especially for new accounts or those that haven’t been used for outreach recently. 

Pricing

Snov.io offers a free trial with 50 credits, 100 email recipients, and one mailbox warm-up. For more features, you can select the following paid plans: 

  • Starter plan: $39 per month for 1,000 credits 
  • Pro plan: Starts at $99 per month for 5,000 credits


Pros and Cons

✅ The LinkedIn automation tool allows you to find prospects and execute outreach directly from LinkedIn. 

✅ The detailed daily reports on warm-up activities and outreach metrics help track performance and make informed decisions. 

❌ A noted restriction of 40 characters minimum can be limiting when crafting messages or inputting data. 

5. UpLead


UpLead is a B2B lead generation platform designed for sales and marketing professionals seeking a reliable and efficient way to connect with high-quality prospects. 

It guarantees a 95% accuracy rate, ensuring the leads are legitimate and reliable. The best part? This accuracy level is supported by continuous data updates and verification processes. 

Features

  • Provides access to a comprehensive database of over 160 million business leads from a wide range of industries and company sizes.    
  • Uses over 50 customizable filters, like company size, industry, location, job title, and more, to refine your search and identify qualified leads that match your ideal buyer persona. 
  • Offers around-the-clock support from real customer service representatives, guaranteeing you receive timely assistance for any queries or technical issues. 
  • You can choose which emails to download, allowing you to have more control over your expenses. Accept-all and catch-all emails are flagged, and if emails are downloaded, no charges are incurred.    

Pricing

Start with a 7-day free trial and grab five credits to evaluate the platform’s capabilities. After that, there are three paid plans to choose from: 

  • Essentials: $99 per month for 170 credits 
  • Plus: $199 per month for 400 credits 
  • Professional: Custom pricing 


Pros and Cons

✅ Smooth integration with CRM systems, like HubSpot, allows for efficient data management and follow-up. 

✅ Credits are not used when an email is found to be invalid. 

❌ The difficulty of amending queries midway through the search process requires you to recreate searches from scratch. 

6. ContactOut


ContactOut is a prospecting and lead generation platform providing access to an extensive database of contact information, including emails and phone numbers, for over 300 million professionals across various industries. 

It’s trusted by over 1.4 million recruiters and sales professionals from notable companies like Microsoft, Google, and WarnerMedia. 

Features

  • Provides a search portal for filtering contacts based on over 20 data attributes, including job titles, companies, revenue, skills, locations, and more. 
  • The API integration enriches existing databases by adding verified emails and phone numbers for multiple prospects at once. The data is also updated hourly, ensuring you have access to the latest information. 
  • The AI-driven personalizer lets you craft tailored emails automatically. This saves time on manual research while keeping the outreach customized and relevant. 
  • Adheres to privacy laws such as GDPR and CCPA, which is helpful for businesses concerned about data security and user privacy.

Pricing

ContactOut comes with a free plan allowing you to access five emails, five phone numbers, and five exports per day. The paid plans include: 

  • Email plan: $99 per month with 300 exports and unlimited emails 
  • Email + Phone plan: $199 per month with 600 exports and unlimited emails and phone numbers 
  • Team/API plan: Contact the sales team for pricing 


Pros and Cons

✅ Integrated with LinkedIn to connect with prospects and gather their contact information quickly. 

✅ The free trial lets users test the tool before committing to a paid plan. 

❌ There are times when contact details appear but result in errors when accessed. 

7. ZoomInfo


ZoomInfo is an all-in-one B2B data platform helping businesses connect with their ideal customers by providing real-time insights, detailed company and contact profiles, and advanced automation tools. 

You can access over 600 million professional profiles and over 1.3 billion company profiles. The multi-layered verification approach, which leverages natural language processing (NLP) and AI, guarantees data accuracy and reliability. 

Features

  • Monitors web activity, news, and other buying signals to identify when prospects are in a buying cycle. 
  • The ZoomInfo Copilot feature provides AI-generated insights and tailored email templates to engage prospects more effectively. It also allows you to focus on high-priority accounts and automate repetitive tasks. 
  • The Conversation Intelligence feature captures and analyzes customer interactions across various channels, providing insights that can enhance sales strategies and improve customer response rates and conversions. 

Pricing

You can start a free trial to test the tool’s features. To access more features, speak with ZoomInfo’s sales team to get a customized pricing plan that includes three tiers for Sales, Marketing, and Talent.

 

Pros and Cons

✅ The Chrome extension allows access to ZoomInfo data while browsing company websites. 

✅ The custom intent feature provides granular insights leading to more targeted sales strategies. 

❌ The abundance of automated features often leads to complacency, where sales and marketing teams might lose sight of their overall objectives. 

8. Lusha


Lusha positions itself as a sales solution for B2B teams looking to improve their prospecting efforts by providing accurate and up-to-date company and contact data. 

It’s compliant with GDPR and CCPA privacy standards, so user data is handled securely. It also facilitates data privacy with certifications like ISO 27701. 

Features

  • Analyzes behavioral signals to identify prospects most likely to buy products or services, leading to targeted outreach. 
  • Provides real-time alerts about job changes within target companies. This helps sales teams stay informed about potential decision-makers who are open to engaging with new vendors. 
  • Includes sophisticated search filters, like industry, revenue, employee count, and more, that let you build highly targeted contact lists quickly. You can export them directly to your CRM systems. 

Pricing

Start with a free trial with 50 emails and five phone numbers. Apart from this, Lusha offers three paid plans: 

  • Pro plan: $49 per user per month with 160 emails and 40 phone numbers 
  • Premium plan: $79 per user per month with 320 emails and 80 phone numbers 
  • Scale plan: Custom pricing 


Pros and Cons

✅ Intent targeting enhances the prospecting experiences and improves lead acquisition success rates. 

✅ The ability to create separate contact lists and export data simplifies the sharing of information across the teams. 

❌ The lack of a mobile app limits usability for users who need to prospect on the go. 

9. Anymail Finder 


Anymail Finder is an advanced email-finding tool that helps individuals and businesses discover and verify email addresses for their lead generation, outreach, and marketing campaigns. 

It focuses on accuracy, so you only pay for email with a 97% or higher deliverability rate. This protects your reputation and optimizes email campaign success. 

Features

  • It verifies the deliverability of emails by checking if the email address can accept messages.
  • Anymail Finder allows you to search for email addresses associated with specific domains.
  • You can upload lists of names and domains to find email addresses in bulk.
  • Offers an API for integrating email search and verification into custom applications or workflows.
  • You get a free quota of verified email searches before committing to a paid plan.

Pricing

You can start with a 3-day trial to explore the best features. After that, choose any plan from the following: 

  • Starter plan: $14 per month with 50 credits
  • Standard plan: $49 per month with 1,000 credits 
  • Scale plan: $149 per month with 5,000 credits 
  • Ultimate plan: $299 per month with 25,000 credits 


Pros and Cons

✅ Provides accurate emails with minimal bounces reported. 

✅ Easier to locate emails, particularly C-level and marketing contacts, compared to other platforms. 

❌ The tool is less effective for email searches in niche or specific industries. 

How to Close More Leads with Warmly?

With Hunter io and its alternatives, you will often have problems like limited search functionalities, expensive email verification, and limited free usage.

But what if we tell you that there's a platform that can minimize these drawbacks to a minimum?

Warmly gives you information about all the visitors that come to your website and helps you nurture and convert them into customers.

When the data comes from your own website, the possibility of it being wrong is comparatively less.


But Warmly doesn’t just reveal anonymous website visitors. 

Our platform does much more:

  • Website Intent Signals: Identify potential buyers by tracking their interactions with your website and get insights into their interest level, allowing for timely and targeted outreach.
  • Coldly Contact Database: Access a wide range of accurate prospect contact details directly from the Coldly database, helping you reach out to the right people.
  • Meeting Scheduling: Simplify your meeting process with automatic scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Inbound Chat: Engage website visitors in real time with intelligent chat features designed to convert inbound traffic into meaningful leads.
  • AI Prospector: Automate the search for high-potential prospects using AI-driven technology, ensuring your sales team focuses on the right opportunities.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

Meet the Customer: How Bizzabo Uses Warmly for Auto-Prospecting

Meet the Customer: How Bizzabo Uses Warmly for Auto-Prospecting

Time to read

Alan Zhao

The Bizzabo team knows all about how difficult it is to capture relevant B2B leads. In the world of B2B conferences and events, whether they’re virtual or in-person, effective lead management is critical to post-event success. 

Bizzabo’s innovative event management software, Event Experience OS, makes organizing and hosting B2B events, and capturing leads, seamless. It’s why they’re the trusted events partner for some of the world’s most recognizable B2B companies, including Amazon, Forbes, and HubSpot. 

So, when it came to capturing these high-value leads from their own website, they turned to Warmly. Our inbound lead tools allow the Bizzabo team to deanonymize website traffic and chat with visitors instantly.  

Warmly is powered by top-tier data sources like 6sense, Clearbit, and Bombora, allowing Bizzabo to identify up to 15% of contacts and 65% of companies that visit their website. Once a lead is identified, Warmly follows up with personalized messaging on-screen through our chatbot, and can even auto-add relevant leads to outreach sequences via email and LinkedIn. 

Bizzabo's partnership with Warmly means they can focus on creating high-profile, memorable B2B events, while we take care of lead capture. Want us to do the same for your company? Book a demo today to find out more about our tools.

Meet the Customer: How Aligned Uses Warmly to Identify Leads

Meet the Customer: How Aligned Uses Warmly to Identify Leads

Time to read

Alan Zhao

B2B sales cycles have changed—buying committees have expanded, deals have gotten more complex, and leaders are more cautious about dropping budget on new software. However, now, sales teams have Aligned. 

Aligned makes purchasing seamless for buyers and sellers alike. Sellers can create a personalizable, collaborative platform for each customer; a complete hub for communication, file sharing, and deal status tracking. Buyers can see everything related to a deal instantly, without searching through email threads. 

And when the sales and marketing teams at Aligned need to see who might be potential buyers, they use Warmly, our signal-based revenue orchestration platform. With Warmly, Aligned can de-anonymize website visitors, qualify prospects, and add them to sales outreach sequences—all without their sales reps doing a thing. 

Thanks to our best-in-class data sources, Warmly can identify the visitors that arrive on Aligned’s website and evaluate prospects for relevancy based on intent signals. The leads that we deem the most likely to buy are auto-enrolled in outreach sequences across email and LinkedIn, giving Aligned’s sales reps a guaranteed flow of qualified, ready-to-buy leads.

Want to find out how Warmly could support lead generation for your business? Book a demo here.

8 Best 6Sense Alternatives & Competitors in 2025 [Updated March]

8 Best 6Sense Alternatives & Competitors in 2025 [Updated March]

Time to read

Alan Zhao

Finding the best 6Sense alternative for your specific needs and use case can be challenging, especially with so many solutions available on the market.

To save you the trouble, I have already done all that, resulting in this hand-picked list of the eight best 6Sense competitors that fit various use cases and business goals.

But first - why do users even switch from 6Sense?

Why do you need a 6Sense alternative?

In all honesty, 6Sense can be a solid solution if you want to tackle ABM and gain access to detailed intent data, thanks to a few features:

  1. It delivers in-depth B2B intent data - 6Sense collects intent signals from multiple sources (it claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns. This data helps you better understand what your target accounts are researching, allowing you to create relevant and highly personalized campaigns.


  1. AI-driven predictive analytics - This feature pairs nicely with 6Sense’s intent data, helping you take a more proactive approach to your audience. By analyzing intent signals, the platform predicts customers’ future behavior, enabling you to prioritize high-intent leads in advance.

However, 6Sense has quite a few significant shortcomings that can be off-putting to many, including:

#1 It’s expensive

Although 6Sense doesn’t disclose its pricing, numerous user reviews testify that it is on the more expensive end of the scale.


Source

Moreover, data available on Vendr also highlights a few noteworthy points:

  • The average contract value is $123,711.
  • Customers are required to enter into a 2-year agreement.

This makes 6Sense cost-prohibitive for smaller businesses, especially those uncomfortable with getting locked into a 2-year contract.

#2 Has a steep learning curve

6Sense is one of the more complex platforms to navigate because its numerous features are packed into a rather clunky interface.


Source

In fact, some users claim they have yet to master its capabilities after several years of use.


Source

#3 Can’t identify individual accounts

6Sense can only identify companies visiting your website and enrich them with intent data.

While this is very useful for ABM, marketing attribution, and gaining an overall understanding of your leads, things get tricky when dealing with large accounts with hundreds—or even thousands—of employees.


Source

In these cases, trying to identify the individual account visiting your website is like looking for a needle in a haystack.


Source

And now, what you’ve been all waiting for - our curated list of the top 10 6Sense alternatives!

What are the best 6Sense competitors in 2025?

Best 6sense competitors are:

  1. Warmly - Best for identifying individual and company-level website visitors and enriching them with granular intent data.
  2. Clearbit - HubSpot native B2B data provider.
  3. Bombora - Comprehensive intent data platform.
  4. Zoominfo - All-in-one sales and marketing solution with a massive B2B database.
  5. Demandbase - Account-based sales and marketing platform.
  6. Clay - Waterfall enrichment and sales automation solution.
  7. Terminus - ABM tool that lets you build intent-based multichannel campaigns.
  8. LeadGenius - Delivers custom-curated B2B data for industry-specific use cases.

1. Warmly


Full disclosure: While Warmly is our product, we aim to provide an unbiased perspective on why it is the top 6Sense alternative in the market.

Warmly is a revenue orchestration platform that boosts your lead generation efforts and lets you capture more qualified demand by:

  • Identifying website visitors.
  • Revealing in-depth insights into each of them.
  • Enabling you to orchestrate various critical processes, from outreach to engagement.
  • Letting you reach out to leads while they’re still hot.

In the next section, we’ll get a closer look at some of the key features that make Warmly a strong 6Sense competitor. 

1. Identifies website visitors and enriches them with B2B and intent data

Warmly, just like 6Sense, can deanonymize your website traffic.

However, while 6Sense can only identify company accounts, Warmly takes it a step further by identifying both companies and individuals visiting your website in real-time.

This means you’ll be able to pinpoint the exact stakeholder from a particular organization who’s showing interest in your product or services right now, allowing you to create highly personalized outreach strategies.


Pro tip: Add Warmly’s tracking code snippet to your emails to track leads who come through specific campaigns for more accurate attribution and better-tailored pitches.

When Warmly identifies the persons and companies visiting your website, it proceeds to enrich them with detailed B2B and intent data.

This way, you’ll know everything about your leads, including:

  • Contact info.
  • Firmographic (company insights, such as location, industry, funding rounds, employee count, etc.).
  • Technographic (the software an organization predominantly uses in its day-to-day work).
  • Their buyer intent based on:
  • First-party intent data (insights into their web session on your website, such as pages they visited, time spent on each, downloaded content, drop-off points, etc.).
  • Third-party intent data (insights into their entire digital customer journey, including recently researched topics, visits to competitors’ websites, relevant social media posts like job ads, and more).


As a result, you’ll get a complete picture of:

  1. Who your hottest leads are right now.
  2. Their needs, interests, and pain points, which enables you to tailor your approach accordingly.

2. Automated workflows

6Sense has certain automation options, primarily focused on CRM enrichment and automating ads.

Warmly, on the other hand, is more focused on enabling users to put a significant part of their lead generation funnel on autopilot, which is why it provides several automation features, including:

  1. AI Chat - An AI-driven chatbot that can be trained to engage all website visitors or only high-intent ones (e.g., those visiting high-intent pages like pricing or coming through a specific email campaign) with contextual, personalized messages based on the insights Warmly reveals.


  1. Orchestrator - Orchestrator automatically adds leads who meet specific criteria to automated LinkedIn and/or outreach campaigns. It can be customized from top to bottom, allowing you to set up everything from trigger action to the type of companies and individuals you want to target.


  1. Lead routing - When an important or high-intent lead lands on your website or a specific landing page, asks a relevant question in the chatbot, or takes any other highly valuable action, your sales reps will be immediately notified via real-time Slack alerts, enabling them to cater to potential leads’ needs ASAP.


This way, you can adopt a “set it and forget it” approach to basic outreach and engagement, leaving your sales reps with more time to do what they do best—close more deals.

3. Live engagement

While 6Sense reveals intent and contact data, it has one significant shortcoming - it doesn’t provide any options for engaging with potential customers on the spot.

To achieve this, you must combine 6Sense with separate outreach platforms, which means more costs and a more complicated tech stack for your marketing and sales teams.

With Warmly, you can handle everything from a single point of control, as the platform includes two live engagement options, which enable sales reps to jump at every valuable opportunity the moment it arises.

These include:

  1. Live text chat.
  2. Live video calls.


In the first case, human reps can take over the chatbot whenever necessary—for example, when a lead explicitly asks to speak to a real human or asks a high-intent question that demands human attention.

Regarding video calls, reps can hop on a call with warm leads straight from Warmly’s dashboard.

In the “Warm Calls” section, you can monitor how leads interact with your website content in real-time. 

Once you detect high-intent leads, you can contact them via text chat and progress to a video call. You can also initiate a video chat from the get-go if you assess that the time is right.

To ensure high response rates, look at our Warm Calls best practices before you begin.

This kind of live communication is bound to result in more booked qualified meetings, stronger relationships with leads, and, ultimately, more conversions.

Psst… Namecoach managed to book 26 qualified meetings in 6 months by leveraging Warmly’s live engagement features. 

Integrations

Integrations might just be the best part when comparing Warmly to 6Sense.

One of the things Warmly’s customers love about the platform is that it integrates several data sources—including Bombora, Clearbit, and, you guessed it right, 6Sense—and provides access to these platforms on all its paid plans.


In addition to these, Warmly integrates with several other crucial CRM and SEP platforms, including HubSpot, Salesforce, OpenAI, People Data Labs, and more.

Pricing

Warmly offers a free forever plan that lets you reveal up to 500 people and companies visiting your website. 

It’s the perfect plan for trying out one of the tool’s core features.

If you expect higher traffic volumes and need more functionality, you can upgrade to one of three paid options:

  1. Startup: $700/mo, includes 3 users, up to 10,000 monthly visitors.
  2. Business: From $1,440 to $1,740 per month, depending on the number of visitors you expect to have. It includes 10 seats.
  3. Enterprise: Custom pricing. Created for users with an estimated traffic of 100,000+ visitors per month who need more customization. Includes 20 seats, advanced AI personalization, custom integrations, etc.


As mentioned above, all paid plans provide access to its deep integrations with data tools like 6Sense, Bombora, and others, in addition to all of Warmly’s features.

This way, teams of various sizes and budget capacities will all be able to make the most of what the platform has to offer.

How does Warmly compare to 6Sense?

Here’s an overview of the key differences between Warmly and 6Sense so you can get a better idea of how they stack up:

  1. Warmly offers more versatile features than 6Sense, including more advanced automation opinions and live lead engagement.
  2. Warmly identifies and enriches both companies and individuals, whereas 6Sense can only handle company accounts.
  3. Warmly has a more intuitive dashboard and a minimal learning curve.
  4. While 6Sense is expensive and keeps its exact pricing policy secret, Warmly has affordable, transparent pricing with no hidden costs.
  5. Warmly includes all its features in every one of its pricing tiers.
  6. Warmly has deep integrations with several data providers, including 6Sense, and provides access to them on all its plans.

The verdict is clear: Warmly is a more versatile, user-friendly, and affordable solution than 6Sense in all areas.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales automation options.

✅ Live sales engagement capabilities.

✅ Includes all features in all paid plans.

✅ Integrates with several data solutions, enabling you to get a bundle of products at the price of one.

❌ Only annual billing is available.

2. Clearbit 


Best for: Real-time HubSpot data enrichment.

Clearbit is one of the more well-known sales intelligence software.

However, since HubSpot acquired it, its initial offering changed significantly, making it a viable solution primarily for HubSpot users.

Regardless of that, it still has some nifty features worth considering.

Features

  • Real-time data enrichment with over 100 B2B attributes aggregated from 250+ data sources, providing an in-depth view of leads’ vital data.


  • Dynamic form shortening automatically populates form fields with relevant data based on a lead’s name or email address.
  • Instant lead scoring and routing thanks to granular industry categorization, corporate hierarchies, job roles, seniority tags, etc.

Who is it for?

Clearbit is a strong 6Sense alternative if you’re a HubSpot user looking for a real-time record enrichment platform. 

Pricing 

Clearbit doesn’t disclose any prices on its website.

In fact, it doesn’t even have a dedicated pricing landing page, meaning it might be best to contact HubSpot’s team directly for more details.

Pros & Cons

✅ Accurate data.

✅ User-friendly.

❌ Non-transparent pricing.

❌ Uncertain future as part of the HubSpot family.

3. Bombora 


Best for: Tracking and detecting buying intent signals from various sources across the web.

Bombora collects intent data from 5,000+ B2B websites, helping you pinpoint who your leads are and clearly understand their customer journey stage.

As such, Bombora is seldom used as a separate solution but is more often embedded in other platforms - just like in Warmly’s case.

Features


  • Tracks more than 5,000 premium B2B websites, 86% of which are exclusively covered by Bombora, enabling it to deliver highly accurate and detailed intent data.
  • Company Surge aggregates topic-specific intent signals over time, allowing sales and marketing teams to identify which companies are currently researching relevant topics at a higher-than-normal rate, qualifying them as more likely to convert soon.
  • Integrations with major platforms, such as Salesforce, HubSpot, and LinkedIn, enable running highly targeted multichannel campaigns based on intent signals and other relevant data.

Who is it for?

B2B sales and marketing teams looking for a way to detect and prioritize key accounts through tailored campaigns based on intent data.

Pricing 

Bombora chose not to publish prices or details about its packages.

You can request a demo or contact its sales for more details.

Note: Integration with Bombora is included in all of Warmly’s paid plans.

Pros & Cons

✅ Tracks a wide range of intent topics and has high accuracy rates.

✅ Robust integrations with numerous sales and marketing tools.

❌ Its analytics reports leave a lot to be desired.

❌ Expensive, especially for smaller teams.

4. Zoominfo 


Best for: Sales management from top to bottom.

Zoominfo is marketed as the “sales OS” due to its wide range of features designed to help businesses manage and optimize every part of the sales funnel.

Its extensive database and various sales automation options make it a good 6Sense alternative, especially for larger businesses that need to run all sales processes on scale.

Features


  • Extensive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
  • Identifies companies visiting your website.
  • Automated sales and marketing workflows let you put multichannel outreach on autopilot.

Who is it for?

Enterprise-grade businesses that need a comprehensive sales platform.

Pricing 

Zoominfo has separate plans for Sales, Marketing, and Talent teams.


No prices are disclosed, so you’ll have to contact its sales team for a custom quote.

The exact price will depend on:

  • Features and functionality.
  • Number of licenses.
  • Credit usage.
  • Other factors.

Pros & Cons

✅ Identifies companies visiting your website.

✅ Wide range of sales engagement options, from web chats and forms to automated outreach sequences.

✅ Strong coverage of individual stakeholder and company data for North American businesses.

❌ Expensive.

❌ Can be overwhelming, especially for smaller teams.

❌ Frequent issues with data accuracy.

5. Demandbase 


Best for: Handling account-based marketing strategies.

Demandbase is an account-based marketing and sales platform that enables you to identify and reach out to high-value accounts within your target audience.

Demandbase achieves this by leveraging AI-driven predictive modeling to make the most of its rich database, and the intent signals it receives on the web.

It’s a strong 6Sense competitor if you’re looking for a platform for more accurate and precise ABM targeting.

Features

  • AI-powered Qualification Score helps predict which of the accounts within your ICP list are most likely to convert right now.
  • Ad targeting options enable you to display personalized ads to high-value accounts.
  • AI-led contact recommendations to help you detect buying group members for each account from Demandbase’s database of 150+ million B2B contacts and 99M+ companies.


Who is it for?

Enterprises looking to identify and target specific accounts and audiences more efficiently.

Pricing 

Demandbase is another solution that doesn’t disclose prices.

Contact its sales for a custom quote based on your business goals and needs.


Pros & Cons

✅ AI-powered predictive modeling lets you identify and target ideal accounts with more precision.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

❌ Steep learning curve.

❌ On the higher end in terms of pricing.

6. Clay 


Best for: Waterfall data enrichment and data-driven sales automation.

Clay is a waterfall data enrichment solution that collects and cross-references data from over 50 online sources, providing more accuracy in less time.

In addition to dynamic data enrichment, it lets you create various data-driven sales workflows, ranging from auto-enrichment of inbound leads to auto-messaging and more.

Features


  • Provides multiple data waterfalls for looking up various data across sources, such as contact information, company news, industry, leads’ social media profiles, etc.
  • Artificial Intelligence-powered web scraper Claygent that you can train to do detailed lead research anywhere on the web.
  • Ready-made workflow templates to help you kick off standard marketing and sales operations.

Who is it for?

Clay is best suited for GTM leaders and Rev-Op teams that need accurate B2B contact data and other types of lead intelligence.

Pricing 

Clay has a free forever plan that provides 100 monthly search credits and limited access to its essential features.

If you need more, you can choose from 4 paid plans:

  1. Starter: $149-$229/mo
  2. Explorer: $349-$699/mo
  3. Pro: $800-$2,000/mo
  4. Enterprise: Custom pricing


You can try its Pro plan for free for 14 days.

Pros & Cons

✅ Lets you build sales workflows.

✅ Dynamic data enrichment process, with data collected from dozens of sources.

✅ Seamless integrations with CRM systems and cold email tools.

❌ Complex interface.

❌ The costs can easily sneak up on you.

7. Terminus 


Best for: Multichannel account-based marketing and sales.

Terminus is an ABM platform that allows you to engage target accounts across various channels, such as advertising, email, chat, and social media, while providing in-depth insights to measure campaign success. 

It’s a strong 6Sense alternative for GTM teams that need a more comprehensive ABM solution that focuses on real-time engagement to boost marketing efforts across levels.

Features

  • Email signature banner ads that are aligned with customer segments based on various criteria, including demographics, customer journey stage, etc.
  • Real-time website personalization ensures that each lead is shown the most relevant messaging based on the insights Terminus uncovered.
  • Robust, highly customizable analytics that can measure every campaign, program, and channel for accurate attribution and performance monitoring.


Who is it for?

Mid-sized to enterprise-level companies focused on ABM strategies.

Pricing 

Terminus doesn’t publish prices, meaning you’ll have to book a demo with its team to get more details.

Pros & Cons

✅ Provides multichannel ABM engagement.

✅ Customizable reporting.

❌ Steep learning curve.

❌ Clunky interface.

❌ Opaque pricing, indicating it’s expensive.

8. LeadGenius 


Best for: Industry-specific B2B data.

LeadGenius provides custom-curated B2B data for users dealing with highly specific industries and target audiences.

It leverages AI and human insight to deliver the most accurate and tailored data, making your sales efforts more precise and efficient.

Features


  • Provides custom data unique to users’ businesses, Ideal Customer Profiles, and requirements.
  • Chrome extension that enables you to pull data from anywhere on the web.
  • Has a dedicated team of experts to help you define your specific ICP attributes, allowing for more targeted prospecting.

Who is it for?

Sales and marketing teams that need to find detailed data on leads from specific industries.

Pricing 

LeadGenius is yet another platform that doesn’t publish prices.


It lets you start for free, but you’ll have to contact its sales team for more details.

Pros & Cons

✅ Excellent for industry-specific lead enrichment.

✅ Tracks data on 40M+ businesses and 350M+ decision-makers.

✅ Has a customizable Chrome extension that can reveal custom data based on your criteria.

❌ Non-transparent pricing.

❌ Limited features - focused on enrichment alone.

Start capturing more leads today

And there you have it - an in-depth look at some of the top 6sense alternatives, each with unique strengths and features to suit a variety of sales strategies and goals.

The next step? Dive in and explore the tools that appeal to you the most to find out which is the best fit.

One thing is sure, though.

If you need a solution that can help you make the most of your website traffic, put outreach on autopilot, and identify who your hottest leads are right now, look no further than Warmly.

Sign up for Warmly’s free plan and try it on for size today - no strings attached.

Or, book a demo with our team to see it in action first.

RB2B Pricing Guide for 2025: Is It Worth It?

RB2B Pricing Guide for 2025: Is It Worth It?

Time to read

Alan Zhao

When it comes to finalizing the right software for marketing and lead generation efforts, pricing plays a crucial role. RB2B helps you identify anonymous website visitors and push them down the buying funnel to increase conversions.

This guide will walk you through RB2B's pricing structure, helping you decide if it’s the right fit for your business. 

To give you a small overview of RB2B’s pricing structure – it offers a free plan with 200 monthly credits and a Pro plan that costs $119 per month.

If RB2B’s pricing doesn’t quite align with your budget after we explore the details, we’ll also point you to a helpful alternative that offers similar features.

RB2B Pricing Plans

RB2B has a flexible tiered pricing structure suitable for both newcomers and those looking to ramp up lead generation. 

Here's a quick breakdown of the RB2B pricing model:

  • Free Forever: Best for freelancers and individual marketers to get LinkedIn profiles for website visitors delivered to Slack.
  • RB2B Pro: Best for small companies and teams looking to drill down into their website visitors while integrating RB2B with your existing workflow apps.
  • Custom Plan: Best for agencies, resellers, and enterprises seeking a tailored lead gen solution for their business. 

All pricing plans work on a credit-based system and allow unlimited users. 


👀 Note: The RB2B Slack integration is available with all plans. It allows you to push prospect's insights directly to a dedicated Slack channel. 

Here's a glimpse at RB2B pricing and key features that come with every plan. 👇

RB2B Pricing Factors to Consider

Before we dig deep into RB2B pricing tiers, here are some factors to consider before you pay for the software:

1. Initial Usage Limits

RB2B's tiered pricing model is the gold standard for individual companies. Its free forever plan offers great potential for small companies to get the most out of prospecting. 

However, it's limited to 200 credits per month.

This cap includes only new profiles, as returning visitor information is not included in the free plan. You can’t purchase additional credits, which is obvious as it’s a free plan. 

2. High Scalability Costs

RB2B features dynamic credit pricing. While the free plan doesn't allow purchasing additional credits, the Pro tier has this flexibility.

But at what cost? 👇


3. Region Limitations

RB2B only deals with US audiences. Its algorithms and pixel only fire for US IP addresses and the profiles delivered are tied to US geolocations.

How Does RB2B Pricing Work?

RB2B offers a diverse pricing approach. You can start with its Free plan or register for a 7-day free trial of the PRO plan. Both ways, it's free to get started. 

The Free tier offers up to 200 credits per month. Considering that RB2B charges one credit per profile extraction, you could quickly churn out 200 LinkedIn profiles on the Free tier, as well as advanced data like business email, company details, pageview history, and more on the Pro Trial plan. 

👀 Note: All plans come with an upper cap of 200 credits. The Pro and above tiers allow purchasing additional credits at $119 per 200 credits. 

If you are on a trial plan, after the seventh day, you can upgrade to the paid version, or RB2B automatically downgrades you to the Free plan. 

RB2B Free Plan


RB2B Free tier users receive up to 200 credits per month. The plan supports unlimited collaborators, so you can add as many team members as you like. 

Alongside free credits, it offers the following features:

  • Centralized dashboard: Monitor and organize all incoming leads and data with other valuable insights using an intuitive dashboard.
  • Lead information: The Free plan gives you access to basic profile information, such as first and last name, Company name, Job title, LinkedIn profile, and Industry.
  • Slack integration: The free plan integrates with Slack and allows information sharing or altering via Slack channels.
  • Customer support: It includes an AI chatbot for instant assistance and gives you access to RB2B's active user community and knowledge base.

RB2B Free plan limitations: 

❌ Access to limited profile information.

❌ Only integrates with Slack; more integrations are available with the Pro tier.

❌ Once the 200-credit limit is reached, profile collection stops for the remainder of the month.

❌ Credit scarcity is doubled with irrelevant or false positives at times.

RB2B Pro Plan


RB2B Pro is designed to integrate smoothly into your existing sales ecosystem. It's best suited for individual companies looking for robust foundation and demand-based scalability, alongside other features like:

  • Extensive lead information: Along with basic information in the free plan, you get access to business email, last session, returning visitors, and all-time page view history. RB2B's Pro plan also prevents coworker identifications to minimize false positives and spending of credits.
  • Scalability: RB2B's Pro tier lets you expand usage with additional credits starting at $119 per 200 credits. Bulk credits are provided at a reduced rate when paid upfront.
  • Advanced filtering: Filter leads based on several aspects, such as search topic, demographic, firmographic, or technographic, or create custom tags.
  • Lead tagging: Easily filter and identify visitors to important pages of your website using RB2B's Hot Pages feature and those meeting your Ideal Customer Profile (ICP) using Profile tagging.
  • Intelligent routing: RB2B's smart algorithms automatically route incoming leads to different reps based on lead value and qualification.
  • Integrations: The RB2B Pro plan integrates with leading sales CRMs, such as HubSpot, Clay, Salesloft, Apollo.io, Outreach, and Webhooks, to streamline workflows between identifying potential leads and synchronizing them with your existing tech stack. 
  • Priority support: Considering the generous support provided with the free plan, RB2B's Pro tier adds live email support, white-glove onboarding, and Uptime SLA to this plan. 

Is RB2B Expensive?

Well, RB2B does offer a free forever plan. However, there's no middle ground for users. The plan jumps from free to $119 per month. 


Source

We also found user reviews highlighting the drawbacks of credit-based pricing. For instance, a mid-sized IT company owner highlighted how inaccurate data and false positives can extend credit usage significantly. 


Our POV: RB2B is not expensive and is an affordable choice for freelancers, individuals, and companies who are happy with basic, small-scale prospecting. However, credit-based pricing might not fit your budget for advanced prospecting needs.

Warmly: How to Convert More Leads?

Warmly is a revenue orchestration platform that lets you identify, capture, engage, and manage leads under one roof. 

It analyzes and aggregates 100+ buying signals from your website visitors and ties them to your ideal ICP to get you accurate, hot leads with all essential data right into your dashboard. 

With Warmly, you can:

  • Access first and third-party intent data.
  • Integrate with your existing data sources and workflow apps without added costs.
  • Use AI to automate lead engagement processes.

Similar to RB2B, Warmly features a centralized dashboard to manage everything. You can filter traffic by demographic, firmographic, technographic, website activity, 3rd party intent research topics, and many more fields.


Warmly also integrates with Slack and MS Teams to send you real-time updates and profile information right to your message box. But that’s not it; you can also receive audible voice alerts that yell at you when key accounts or contacts are on your site.


Here are some key features of Warmly:

1. Signal Based Intent Orchestration

Warmly features robust algorithms that track signals from three spaces:

  • Website intent and activities
  • Third-party research intent
  • Job changes

Warmly automatically builds a list of companies that have visited your website or promotional pages. Its partnership with Bombora lets you see what other competitors or industry keywords prospective accounts are looking for across 5,000+ B2B websites.


Next, Warmly automates the entire fussle when a contact switches companies. 

It handles:

  • Contact information update on your CRM.
  • Looping in customer success and SDR teams via Slack/MS Teams notification.
  • Identifying buying groups at the contact's new company.
  • Pushing contacts to relevant job change sequences in Outreach, Salesloft, and Hubspot.
  • Push new buying groups to Outreach, HubSpot, and Salesloft outreach sequences.
  • Adding a contact to a 'Former Customer' audience to receive paid ads on social platforms.

That brings us to the next feature, Warmly’s workflow automation capabilities. 👇

2. AI-Powered Workflow Automation

Warmly Orchestrator lets you create automated workflows triggered by events and changes in information. 

With Warmly Orchestrator, you can:

  • Trigger hundreds of multi-step sequences on intent signals.
  • Drag and drop apps into workflows, such as Apollo, 6sense, and ZoomInfo for multi-threading.
  • Personalize and send messages to key stakeholders of surging accounts.
  • Automatically prevent a contact from getting enrolled into double sequencing at the same time.

Here’s how sales and marketing professionals can use Orchestrator to automate processes:

  • Auto email prospects showing high intent.
  • Send LinkedIn connection requests, direct messages, and InMail.
  • Trigger an entire workflow when contact information changes.
  • Route leads to relevant sales reps based on defined criteria and factors.

And much more…

The Orchestrator is highly configurable, allowing you to specify WHO it should focus on, WHAT it should do, and WHEN it should do it.


Watch Orchestrator in action. 

3. AI Tools to Engage Leads

Warmly offers AI tools for engaging with potential leads. These tools allow you to free up your team from low-stake leads to focus on high-revenue, solid leads only.

Here's what Warmly offers:

  • In-app AI-powered sales chatbot that engages with accounts visiting your website.
  • Live video chat with your high-intent prospects without leaving the website.
  • Inbound chat flows that trigger sequences based on visitor's requests (best for troubleshooting and product demos).
  • Webforms with a built-in scheduler that integrates with your business calendar to route dates to the right sales rep.

Pricing

With Warmly, you get a free plan that reveals 500 qualified leads on your website monthly. It also offers features like intent signals, custom accounts, and lead filtering via email, Slack, and MS Teams.

Other than that, Warmly features three premium plans:

  • Startup plan: For founders and early-stage sales teams.
  • Business plan: For leaders aiming to accelerate pipeline conversion with Al & automation.
  • Enterprise plan: For established teams who want enterprise-grade customization, security & support.

Startup plan: This plan costs $700 per month and reveals 10,000 website visitors, offers 1,000 orchestrator credits, and 5,000 AI chat credits per month.

You can onboard 2 team members for free, and then it will cost you $25 per month to onboard more.

Business plan: This plan allows you to reveal up to 100,000 website visitors. It costs between $1,440 and $1,740 per month, depending on the number of visitors you want to reveal. 

With the Business plan, you get 10 seats for free and a dedicated customer success manager.

Enterprise: This is a custom plan for established teams that want to reveal more than 100,000 visitors and require enterprise-grade customization, security, and support.

You get 20 seats, advanced AI personalization, custom integration, and many more features than the Startup and Business plan.


Wrapping Up

RB2B is a great tool to leverage in the lead generation and conversions category. But the real question is if it fits your budget.

The gap between its free and paid plans really poses a question of affordability, and at least a couple of tiered plans between the free and Pro plans are needed.

Warmly, on the other hand, offers straightforward pricing and a comprehensive suite of features.

Sign up for its free plan and give it a try firsthand. 

Or, if you’d prefer to see all of its features in live-action first, book a personalized demo with our team.

Warmly Product Walkthrough

Featured Writers

Alan Zhao
Head of Marketing
Chris Miller
Head of Demand Generation
Product - Walkthrough
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Warmly 101

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Case Studies

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The Changelog

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