10 Best AI Marketing Tools for B2B Teams [2025]

Thanks to its diverse capabilities, AI has become indispensable in many industries, including B2B marketing.

But with so many AI marketing tools on the market, it can be challenging to shortlist the ones that best suit your needs and goals.

To help you narrow your search, I handpicked the best AI marketing tools available today that will boost your marketing strategies in 2025 and beyond.

For easier navigation, I’ve separated them into ten distinct categories based on their primary use case so you can easily find the one—or even several tools—that best fits your criteria.

These categories include:

Signal-based lead generation and conversion.
Copywriting.
AI email marketing tools.
Marketing automation.
Video marketing.
Infographics creation.
Ad management.
Lead scoring and segmentation.
Social media marketing.
Content strategy generation.

But first, a few tips to help you make the best possible choice.

What factors should you consider when evaluating AI marketing tools for B2B marketing?

Several things should be kept in mind when making your pick to ensure that you’ll invest in the tool that’s most optimized to help you reach your goals.

These include the following:

1. Business objectives and use cases

The first question to ask yourself is: What are you looking to achieve with your AI marketing tool?

❓ Is it marketing automation, lead enrichment, video marketing, or are you looking for a more versatile platform that can cover more use cases at once?

Once you solve that riddle, you can focus your search only on the tools that match your needs.

2. Core features

Always explore every tool’s features and capabilities to the smallest of details to avoid unpleasant surprises.

Make sure that the one you buy can deliver what you need the way you need it.

3. Customization and flexibility

One of the perks of using AI is its ability to be tailored to your needs, as you can customize and train it along the way.

💡 However, not all tools offer equally good and customizable AI algorithms, so try to find the ones that truly let you model your platform to your specific goals.

4. Value for money

You don’t necessarily have to break the bank to find good AI-powered marketing solutions.

Look for tools with transparent pricing without hidden costs that include a solid number of features in each package, enabling you to get the most bang for your buck. 💸

5. Integration number and quality

Finally, no marketing platform is an island, meaning that most B2B marketing teams use a wide range of digital marketing tools in their day-to-day tasks.

This is why you need to make sure that the tool you pick will complement the rest of your technology stack to avoid any additional trouble.

And now, let’s get to the part you’ve all been waiting for - the list of the top ten AI-powered B2B marketing platforms in 2025.

What are the best AI marketing tools for B2B teams in 2025?

1. Warmly: Signal-based lead generation and conversion.

2. ContentBot: Copywriting.

3. Emarsys: Email personalization.

4. Copy.ai: Marketing automation.

5. DeepBrain: Video marketing.

6. Venngage: Infographics creation.

7. Albert: Ad management.

8. Salespanel: Lead scoring and segmentation.

9. Sprout Social: Social media marketing.

10. MarketMuse: Content strategy generation.

1. Warmly

Best for: Identifying website leads, detecting the hottest ones, and helping you convert them.

Who is it for: B2B marketing teams of all sizes looking to improve website conversion rates, marketing attribution, and lead qualification.

Disclaimer: Although Warmly is our tool, we aim to provide an objective and unbiased review of its capabilities and use cases.

Warmly is a signal-based revenue orchestration platform built to help B2B marketing teams optimize their lead generation efforts and drive more conversions.

Some of GTM and marketing teams’ most favorite Warmly features include the following:

Feature #1: Identifies and enriches website visitors

Your website is an integral part of every marketing strategy, as it can attract leads and help push them further down the funnel.

However, to do so, you first need to know who your website visitors are. And that’s where Warmly steps in.

Warmly identifies both companies and individuals visiting your website right now, giving your marketing team a clear idea of:

Who might be interested in your products and services?
Whether your website is attracting your target audience.

In addition to identifying website visitors, Warmly helps you detect the hottest ones and gives you insight into each lead, enabling you to tailor your outreach strategy accordingly.

The platform does this by enriching every identified lead with:

Detailed B2B data, including firmographic, demographic, technographic, CRM, and other relevant data.
First-party intent data, including details of visitors’ website sessions, such as the pages they visit, time spent on each page, downloads, etc.
Third-party intent data, including actionable insights into visitors’ entire digital buyer journey, such as relevant keyword searches, visits to competitors’ pages, job change intent, and more.

This combination of data is critical for marketing success, as it:

Allows you to immediately recognize the leads with the highest level of buyer intent, meaning they’re most likely to buy right now.
Enables reps to pounce on leads while they’re still hot.
Lets you tailor your outreach strategy to every individual lead.

Note: You can use Warmly to track leads who come through specific email marketing campaigns or capture leads who visited your event pages but didn’t register.

This way, you can optimize marketing attribution and reengage warm leads who dropped off before signing up.

Feature #2: AI Chat

Warmly’s AI Chat is a highly customizable AI-powered chatbot that ensures all high-value leads are appropriately engaged and provided with the optimal customer experience.

The Chat is fully configurable, meaning you can set up everything from its tone of voice to defining the type of website visitors it should engage or the triggering action that sets it off.

For instance, you can use AI Chat to:

Engage leads that match your ICP.
Chat up visitors showing high intent (visiting pages like pricing, for example).
Qualify leads by asking them relevant questions (“What brings you here?”, “How can I help?” etc.).
Answer leads’ questions.
Schedule meetings.
Offer contextual collaterals.

Most importantly, because advanced AI algorithms power it, AI Chat will always engage in highly personalized, contextual conversations with your leads, making them feel like they’re talking to an actual human.

Feature #3: AI-powered marketing orchestration

Warmly lets you set up automated marketing outreach and engagement workflows to ensure that no high-value lead goes unnoticed.

Two key features let you do that:

Orchestrator - Orchestrator is an AI-powered functionality that automatically engages high-intent website visitors by adding them to LinkedIn and/or email campaigns. Within it, you can set up all the relevant parameters, including:

The trigger that sets it off (e.g., lead matching your ICP lands on your website, identified prospect visits a high-intent page, etc.).
The companies and individuals it should target are based on a wide range of filters (industry, size, techstack, job role, etc.).
The number of leads added from each account and the frequency at which it runs campaigns.
The cadence you want them added to (send a contextual email or a personalized LinkedIn DM or connection request).

Lead routing - This capability significantly reduces the time to lead, allowing reps to engage leads when their interest is at its peak.

When a lead matching your ICP or showing high intent lands on your website, Warmly will detect it and shoot off Slack alerts to your reps, enabling them to react in real-time.

Pricing

Warmly has a free forever plan that lets you:

Identify up to 500 people and companies visiting your website per month.
Pinpoint leads that fit your ICP.
Set up automated lead routing via Slack notifications.

To access more detailed intent data and orchestration features, you can choose from three plans:

Startup: Starting from $700/mo, includes:

3 seats.
Up to 10,000 identified website visitors.
Starts at 1,000 Orchestrator credits.
Live Chat, Video Calls & 5,000/mo AI Chat credits.
Warm Bundle Tech Partners discounts.

Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:

Everything in Startup.
10 seats (+$25/month per additional seat).
1 Free LinkedIn Sequencing Seat.
Dedicated Customer Success Manager.
Automated Bombora third-party intent signals (+$4,000 Add-On).

Enterprise: Custom pricing, includes:

Everything in Business.
20 seats (+$25/month per additional seat).
100,001+ identified visitors per month.
Starts at 50,000/mo Orchestrator credits.
Advanced Al personalization.
Custom RevOps buildouts.
Custom integrations.
Multiple domains.
Automated Bombora third-party intent signals are included in the price.

Note: All plans are billed annually.

Integrations

Currently, Warmly integrates with a wide range of platforms, including:

OpenAI.
Slack.
Apollo.
Outreach.
Demandbase.
6Sense.
Clearbit.
People Data Labs.
And more.

In addition to deep integrations with several lead intelligence and sales tools, Warmly provides a Warm Bundle—partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of the usual price.

Pros & Cons

✅ Accurate website visitor identification at both company and individual levels.

✅ Real-time monitoring of visitors’ web sessions with options to engage them via chat or video call.

✅ Enriches each identified visitor with in-depth intent data.

✅ Transparent pricing model.

✅ Robust integrations.

✅ Advanced marketing orchestration.

❌ Annual plans only.

2. ContentBot

Best for: AI-powered content and copywriting for various purposes.

Who is it for: Teams looking to harness the power of AI to boost their content marketing productivity and efficiency.

ContentBot is an AI-powered content automation platform that can handle everything from writing to publishing content for you.

This makes it a good AI marketing tool for streamlining content production workflows for blog posts, social media posts, and newsletters.