ZoomInfo vs RocketReach is a legitimate dilemma if you’re looking for a B2B lead intelligence platform with some extra features.
Both tools can significantly improve your prospecting and lead-generation efforts, helping you create better-targeted lead lists and identify high-value leads.
I’ll help you decide which of the two is better suited for your specific needs by providing an in-depth look into their features, prices, and the overall user experience and satisfaction.
If you figure out that neither ZoomInfo nor RocketReach are what you’re looking for, no problem!
I’ll analyze another solution - Warmly - to ensure everyone finds their perfect solution.
ZoomInfo vs RocketReach - Features
I like to begin with the essentials—a breakdown of the key features ZoomInfo and RocketReach offer their users.
This way, you’ll figure out what they can be used for, where they excel, and what remains beyond their reach.
ZoomInfo Features
ZoomInfo is a popular end-to-end sales platform known for its comprehensive B2B contact database and versatile functionality.
Some of its most notable features include:
1. Extensive B2B database
Most businesses opt for ZoomInfo primarily because of its database, which includes 260M+ individual profiles, 100M+ company profiles, and 135M+ verified mobile phone numbers.
The sheer volume of data ZoomInfo’s database holds makes it a very handy addition to any sales rep’s tool stack, especially when combined with its 300+ company attributes, which can be used to narrow down your search.
2. Sales automation
ZoomInfo also enables its users to streamline basic sales workflows, such as:
- Assigning deals to reps and enriching CRM records.
- Assigning tasks like cold calls.
- Email outreach, covering everything from generating emails to handling email sequences.
3. Proactive ICP search
ZoomInfo leverages predictive AI to help you proactively find accounts that fit your ICP.
The AI-driven engine analyzes relevant historical and real-time data, such as deals won and lost, best-performing accounts, etc., to help you find leads most likely to be interested in your product or services.
Moreover, you can use this feature to automatically generate ICP, ensuring that your ICP is always fresh and accurate. The platform will pick up all relevant changes and adjust your ICP on the fly.
RocketReach Features
RocketReach is a lead intelligence platform that recently introduced a few new functionalities that allow users to streamline parts of their outreach strategies.
Let’s get a closer look at some of RocketReach’s strongest features:
1. B2B contact database with broad global coverage
RocketReach has a vast B2B database covering 700M profiles and 60M companies worldwide, providing unique coverage in industries such as healthcare, legal, founders, technology, and more.
This makes RocketReach especially useful for businesses with niche target markets, as B2B info from specific industries is much more challenging to find in most other lead intelligence databases.
2. Prospect list building
RocketReach’s Autopilot feature (still in beta testing) lets you automatically create targeted prospect lists.
All it takes is defining the search criteria (your ICP attributes, for example), setting up parameters like the number of contacts you want added per search, a cap for how many contacts can be provided for each company, search frequency, etc., and you’re good to go.
The platform will automatically find leads that match the configured criteria and deliver detailed, enriched lists, saving your reps valuable time.
3. Email automation
Messages is another feature RocketReach recently included in its offering, which automates the entire email outreach process.
Namely, it can:
- Create personalized, contextual emails for each lead.
- Send emails in bulk.
- Track email performance, providing data on how many emails have been sent, opened, clicked, replied to, and bounced.
This way, reps can handle prospecting and email outreach from a single reference point.
ZoomInfo vs RocketReach - Pricing
After you’ve explored what each platform offers, the next big question to consider is the price to ensure you’ll get the best possible value for your money.
So, let’s find out how big of a budget you need for ZoomInfo and RocketReach.
ZoomInfo Pricing
As you must have noticed, if you have visited its website, ZoomInfo doesn't publish its prices.
It has three plans for Sales, Talent, and Marketing teams, all of which have custom pricing based on your unique package.
These plans differ primarily in the app integrations and features they include, as each is geared toward distinct user types.
What I can tell you for sure is that the price will depend on several factors:
- Features and functionality.
- Number of licenses.
- Credit usage.
- The type of intelligence you need (more robust info such as technographic attributes and org charts will create additional costs).
- Add-ons you want included (e.g., Streaming Intent for revealing buying intent in real-time).
- The integrations you need.
According to Vendr, ZoomInfo's average contract value is around $85,781, but it can easily reach six figures for enterprises with more advanced needs.
To get a good idea of how much ZoomInfo will cost, contact its sales team for a custom quote.
Note: All of ZoomInfo’s plans are annual only.
RocketReach Pricing
If you want to try out RocketReach’s prospecting capabilities, you can create an account for free. This will get you just five searches per month.
If you need more, you can upgrade to one of its paid plans, which is where things get interesting.
Namely, RocketReach has two sets of pricing packages, one for individuals and one for teams.
When it comes to individual pricing tiers, there are three to choose from:
- Essentials: $70 per user per month, includes up to 70 lookups/user
- Pro: $140 per user per month, includes up to 200 lookups/user
- Ultimate: $300 per user per month, includes up to 500 lookups/user
You should note that its most affordable plan lets you search for email addresses only. If you need to look for phone numbers too, you’ll have to upgrade to Pro or above.
Opting for annual single-user pricing tiers will give you unlimited lookups on each plan.
There are also three multi-user packages:
- Team Pro: $83 per user per month
- Team Ultimate: $207 per user per month
- Custom: Custom pricing
All the team plans are annual and include 2-5 users.
ZoomInfo vs RocketReach - What are the users saying?
When evaluating software, it’s important to consider social proof, as there are no better judges of a tool’s quality than its users.
So, let’s look at what ZoomInfo and RocketReach users say about them.
ZoomInfo Reviews
TL;DR: While ZoomInfo’s database makes it a valuable addition to any sales rep’s arsenal, there are some limitations to be aware of. Firstly, its price makes it cost-prohibitive for smaller businesses. Also, its coverage of smaller and niche industries is not as optimal, so you might want to reconsider another solution if that’s your target market. Finally, its data is not updated as often as it should, given how often changes happen in the digital landscape.
It is expensive for larger small businesses looking to grow, especially in rural markets. It is a product that is "over our head" when it comes to need. I just don't think our market had a need for it at this price point. But I believe it would be beneficial for others in larger markets. Take that into consideration when making your choice. The product itself is great. I just don't think it's the right fit for everyone. - G2 Review.
The only thing I can complain about is how often the data is updated. Sometimes I find prospects have left the company I am looking into multiple years ago. - G2 Review
Some downsides to ZoomInfo Sales include its relatively high cost, which may be prohibitive for smaller businesses. Additionally, the interface can be complex for new users, requiring a learning curve to fully utilize all features. Finally, despite its rich data, there can be limitations in coverage for niche industries or smaller markets. - G2 Review
RocketReach Reviews
TL;DR: Most users agree that RocketReach has solid data coverage and accuracy, although it can get glitchy when it comes to finding phone numbers. However, the key issue with the platform is its cost, as many users feel it is far too much for what it offers.
The things I dislike about RocketReach include: Limited Free Access, Dependency on Publicly Available Data,Accuracy Concerns,Integration Challenges, and Slow processing speed. - G2 Review
Most of the time, the tool does not provide a contact number. And the monthly plan is a little bit costly. - G2 Review
The downside of RocketReach is its cost. The Essential plan is over 3000 INR monthly or 39,000 INR annually, but it only provides email addresses. Including verified phone numbers in this plan would add value. The pricing seems high, especially since the Pro and Ultimate plans are nearly three and six times more expensive, respectively. - G2 Review
ZoomInfo vs RocketReach - Pros & Cons
ZoomInfo
✅ Excellent B2B data coverage, particularly when it comes to US-based businesses.
✅ Wide range of features for handling various sales operations.
✅ User-friendly interface.
❌ Very expensive, cost-prohibitive for smaller businesses.
❌ Data can be outdated and inaccurate, especially for smaller businesses or those outside the US.
❌ Limited intent data.
RocketReach
✅ Chrome extension for easy LinkedIn prospecting.
✅ Solid data accuracy.
✅ Easy to use.
❌ Paywalls its best features.
❌ On the expensive end of the scale.
❌ Clunky integrations.
Neither platform does the trick for you?
Both ZoomInfo and RocketReach are good lead intelligence platforms with solid sales engagement platforms.
However, their price, issues with occasional data inaccuracies, and lack of granular intent data might put off some potential users.
If you’d prefer a more complete and versatile solution with flexible and transparent pricing, consider Warmly.
Warmly is a signal-based revenue orchestration platform that:
- Identifies your website visitors.
- Picks up their buying intent signals and converts them into actionable insights.
- Leverages these signals to automate essential sales operations on top of them.
Let’s get a closer look at Warmly’s features that make it a strong ZoomInfo and RocketReach alternative.
Warmly Features
1. Reveals website intent
One of Warmly’s standout features is its website visitor tracking.
Unlike most website traffic tracking tools, Warmly captures and identifies both companies and individuals visiting your website.
This way, you won’t have to dig through extensive company data to identify stakeholders and buying committees, as you’ll often be able to identify the exact person surfing your website right now.
Once it identifies visitors, Warmly enriches each with detailed:
- B2B data, including contact details, technographic, firmographic, and other vital data.
- First-party intent data, i.e., insights into visitors’ website sessions (visited pages, time spent on each page, etc.).
- Third-party intent data, including details of your visitors’ entire digital customer journey, such as search history, visits to competitors’ websites, job change intent, and other relevant buyer intent signals.
This way, your reps will:
- Have a 360-degree view of accounts visiting your website in real-time.
- Be able to identify leads showing the highest level of buyer intent.
- Tailor outreach strategies to each lead based on the insights Warmly delivered.
2. Streamlines sales workflows using intent signals
Although both ZoomInfo and RocketReach (to a smaller extent than ZoomInfo) have sales automation capabilities, Warmly provides a more complete suite of streamlining features based on intent signals.
These features allow users to create end-to-end workflows optimized for conversion that target high-intent leads first and foremost, ensuring you’ll capture and engage every quality lead on your website.
Warmly has three key automation features:
Orchestrator, which includes leads exhibiting high intent behavior (visiting pricing pages, recurring website visits, engaging with the chatbot, etc.) in automated outreach sequences, sending them a personalized email, LinkedIn DM, or connection request.
AI Chat, which leverages AI to ask leads contextual questions, answer their queries, book meetings, etc., enabling you to automatically engage, qualify, and push leads further down the lead generation funnel.
Alerts, which notify reps in Slack when a high-intent lead or a visitor matching your ICP lands on your website, shortening the rep-to-lead time and enabling reps to react while the leads are still hot.
3. Comprehensive B2B static database
Although Warmly is a revenue orchestration platform, our team recently decided to include a static B2B database in its offering to provide our customers with a more comprehensive sales & marketing solution.
Coldly, Warmly’s database, holds data on 250M+ accounts and contacts worldwide, enabling users to:
- Easily find any B2B contact data they need.
- Identify buying committees and key stakeholders.
- Automatically enrich CRM records.
Coldly comes with over 25 filters that let you build targeted lead lists in seconds and a browser extension for extracting valuable data anywhere on the web.
And since the data is refreshed and updated daily, you can be confident that your reps will always have relevant, accurate, and up-to-date data at their fingertips.
4. Live video chat
In addition to identifying your hottest leads right now, Warmly lets you engage them while they’re still hot, boosting your chances of converting them.
In the “Warm Calls” section of Warmly’s dashboard, you can see all the companies and individuals on your website right now and monitor their interactions with it in real-time.
From there, you can easily pinpoint high-intent leads based on Warmly's insights and initiate a video call then and there.
For example, if a visitor engages with your chatbot and asks about pricing details, that is a clear signal that they’re highly interested in your product, which you should monetize immediately.
Your reps can then take over the chat and put a human face to your brand, helping establish trust and encouraging leads to make a favorable purchasing decision.
Warmly Pricing
Warmly has a freemium plan that lets you:
- Identify up to 500 people and companies visiting your website.
- Pinpoint leads that fit your ICP.
- Set up automated lead routing via Slack notifications.
To access more detailed intent data and orchestration features, you can choose from three plans:
Startup: Starting from $700/mo, includes:
- 3 seats
- Up to 10,000 identified website visitors
- Starts at 1,000 Orchestrator credits
- Live Chat, Video Calls & 5,000/mo AI Chat credits
- Warm Bundle Tech Partners discounts
Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:
- Everything in Startup
- 10 seats (+$25/month per additional seat)
- 1 Free LinkedIn Sequencing Seat
- Dedicated Customer Success Manager
- Automated Bombora third-party intent signals (+$4,000 Add-On)
Enterprise: Custom pricing, includes:
- Everything in Business
- 20 seats (+$25/month per additional seat)
- 100,001+ identified visitors per month
- Starts at 50,000/mo Orchestrator credits
- Advanced Al personalization
- Custom RevOps buildouts
- Custom integrations
- Multiple domains
- Automated Bombora third-party intent signals included in the price
Note: All plans are billed annually.
Warmly Reviews
TL;DR: Warmly’s users are unanimous - the platform helps identify key accounts and streamline outreach cadences, is easy to use, and delivers quick ROI.
"Warmly has helped us identify key accounts, streamline outbound cadences, and build a $230K pipeline from just two meetings. Warmly is now an integral part of our enterprise sales strategy." - Kyle Eligio, Sales Development Manager at Bigeye
Integration truly only took minutes to do, with minimal knowledge of website systems required.
Generous free tier means you can get started quickly to see if it works for your business.
BIG PLUS: Warmly sales team was informative and did not pressure us at all; truly felt like they wanted to do what was right for our business, not just to get us to upgrade. - G2 Review
I've been using Warmly for website visitor identification. First of all, the free trial gives you plenty of "leads" so you can see it firsthand. Second, it seems to capture more of the organizations that visit our site (which means more warm leads). Third, the data is much more comprehensive. It's easier to see the page flow that users take, and it's able to see what forms they submit (at least for me—I use Elementor forms).
The tool is significantly better than other web visitor tools. I've tried ~3 that are in the more traditional price range. This one identifies around double the leads with higher-quality data. The team really knows what they're doing over there. - G2 Review
Warmly Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Versatile sales automation options.
✅ Live sales engagement capabilities.
✅ Comprehensive static B2B database.
✅ Diverse and transparent pricing plans with no hidden costs.
❌ Only annual billing is available.
Next steps: Power your go-to-market engine with Warmly
If you want a platform that goes beyond a static B2B database and sales automation and provides granular intent data, powerful signal-based workflows, and live engagement features, look no further than Warmly.
With Warmly by your side, you’ll be able to maximize your website’s conversion potential by capturing, qualifying, engaging, and converting every high-quality lead without error.
Try Warmly for free and start filling your pipeline with high-intent leads today.
Or, if you’d like an in-depth look into all of Warmly’s features, book a personalized demo and find out what the revenue orchestration platform can do for you.