The Bizzabo team knows all about how difficult it is to capture relevant B2B leads. In the world of B2B conferences and events, whether they’re virtual or in-person, effective lead management is critical to post-event success. 

Bizzabo’s innovative event management software, Event Experience OS, makes organizing and hosting B2B events, and capturing leads, seamless. It’s why they’re the trusted events partner for some of the world’s most recognizable B2B companies, including Amazon, Forbes, and HubSpot. 

So, when it came to capturing these high-value leads from their own website, they turned to Warmly. Our inbound lead tools allow the Bizzabo team to deanonymize website traffic and chat with visitors instantly.  

Warmly is powered by top-tier data sources like 6sense, Clearbit, and Bombora, allowing Bizzabo to identify up to 15% of contacts and 65% of companies that visit their website. Once a lead is identified, Warmly follows up with personalized messaging on-screen through our chatbot, and can even auto-add relevant leads to outreach sequences via email and LinkedIn. 

Bizzabo's partnership with Warmly means they can focus on creating high-profile, memorable B2B events, while we take care of lead capture. Want us to do the same for your company? Book a demo today to find out more about our tools.

B2B sales cycles have changed—buying committees have expanded, deals have gotten more complex, and leaders are more cautious about dropping budget on new software. However, now, sales teams have Aligned. 

Aligned makes purchasing seamless for buyers and sellers alike. Sellers can create a personalizable, collaborative platform for each customer; a complete hub for communication, file sharing, and deal status tracking. Buyers can see everything related to a deal instantly, without searching through email threads. 

And when the sales and marketing teams at Aligned need to see who might be potential buyers, they use Warmly, our signal-based revenue orchestration platform. With Warmly, Aligned can de-anonymize website visitors, qualify prospects, and add them to sales outreach sequences—all without their sales reps doing a thing. 

Thanks to our best-in-class data sources, Warmly can identify the visitors that arrive on Aligned’s website and evaluate prospects for relevancy based on intent signals. The leads that we deem the most likely to buy are auto-enrolled in outreach sequences across email and LinkedIn, giving Aligned’s sales reps a guaranteed flow of qualified, ready-to-buy leads.

Want to find out how Warmly could support lead generation for your business? Book a demo here.

Finding the right 6sense alternative for your Account-Based Marketing (ABM) strategy often comes down to balancing data accuracy with budget. While 6sense is a leader in predictive analytics and revenue intelligence, many B2B teams seek competitors that offer better intent data coverage or simplified orchestration at a lower cost.

To streamline your search, I have analyzed the top 6sense competitors, including Demandbase and ZoomInfo, to curate this list of ten solutions. These platforms are vetted to help you identify in-market accounts and drive pipeline generation for your specific use case.

TL;DR

• Warmly offers the best alternative to 6sense with its real-time visitor identification (both companies and individuals), automated sales workflows, and live engagement capabilities (chat and video) that convert leads while they’re hot.
• Data enrichment and ABM tools like Clearbit and Bombora are ideal for teams that need accurate intent insights and B2B intelligence to enhance their marketing and sales targeting.
• On the other hand, there are tools like Factors AI and Visitor Queue that can help you improve marketing attribution and personalize website experiences for higher lead conversion.

But first, why do users even switch from 6sense?

Why do you need a 6sense alternative?

In all honesty, 6sense can be a solid solution if you want to tackle ABM and gain access to detailed intent data, thanks to a few features:

1. It delivers in-depth B2B intent data - 6Sense collects intent signals from multiple sources (it claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns. This data helps you better understand what your target accounts are researching, allowing you to create relevant and highly personalized campaigns.

2. AI-driven predictive analytics - This feature pairs nicely with 6Sense’s intent data, helping you take a more proactive approach to your audience. By analyzing intent signals, the platform predicts customers’ future behavior, enabling you to prioritize high-intent leads in advance.

However, 6sense has quite a few significant shortcomings that can be off-putting to many, including:

#1 It’s expensive

Although 6Sense doesn’t disclose its pricing, numerous user reviews testify that it is on the more expensive end of the scale.

Source

Moreover, data available on Vendr also highlights a few noteworthy points:

• The average contract value is $123,711.
• Customers are required to enter into a 2-year agreement.

This makes 6Sense cost-prohibitive for smaller businesses, especially those uncomfortable with getting locked into a 2-year contract.

#2 Has a steep learning curve

6Sense is one of the more complex platforms to navigate because its numerous features are packed into a rather clunky interface.

Source

In fact, some users claim they have yet to master its capabilities after several years of use.

Source

#3 Can’t identify individual accounts

6sense can only identify companies visiting your website and enrich them with intent data.

While this is very useful for ABM, marketing attribution, and gaining an overall understanding of your leads, things get tricky when dealing with large accounts with hundreds—or even thousands—of employees.

Source

In these cases, trying to identify the individual account visiting your website is like looking for a needle in a haystack.

Source

And now, what you’ve been all waiting for - our curated list of the top 10 6Sense alternatives!

What Are The Best 6sense Alternatives & Competitors?

The best 6sense competitors are Warmly, Clearbit, and Bombora. Here's a more detailed breakdown:

ToolUse CasePricingWarmlyReal-time identification of both companies and individual website visitors, automated outreach, live engagement (text/video chat), sales orchestration, deep data integrations.Custom pricing and then starts at $20,000/year.Clearbit (Breeze Intelligence for HubSpot)Real-time B2B data enrichment for HubSpot users, form shortening, lead scoring, CRM enrichment, automation.Pricing not public; based on credit packs ($30–$700/month).BomboraExtensive intent data signals (from 5,000+ B2B websites), identifies high-interest companies, can be embedded in other platforms.Not public—request demo for pricing. Data often included as integration with other tools.ZoomInfoB2B contact and account database (over 260M professionals), intent data, automated prospecting, sales & marketing orchestration, web visitor tracking..Custom quote only. Estimated: $15,000–$40,000/year depending on tier and options (sales, marketing, talent).DemandbaseEnterprise-grade ABM: AI-powered account targeting, intent data, personalized ad campaigns, sales analytics. Not public—request quote. Add-ons sold separately by use case.TerminusFull-funnel ABM: multi-channel outreach (ads, email, social), real-time account insights, campaign analytics.No public pricing—request demo. Considered premium, aimed at mid-market/enterprise.CognismB2B sales intelligence/data enrichment: global contact data (phone/email), intent data, Chrome extension, compliant for global outreach.Pricing custom; packages for Grow and Elevate. Must request quote (note: offers free trial leads).ClayWaterfall data enrichment, AI-powered research, data-driven sales automation workflows, workflow templates.Free plan (100 credits/month); Starter: $149–$229/mo, Explorer: $349–$699/mo, Pro: $800–$2,000/mo, Enterprise: custom. 14-day Pro trial.Factors AIAI-powered marketing attribution and analytics, multi-touch attribution, funnel analysis, LinkedIn ad analytics, visitor identification.Free plan (up to 200 companies/mo); Basic: $549/mo, Growth: $1,299/mo, Enterprise: custom.Visitor QueueWebsite visitor identification and real-time personalization, auto-assignment to reps, email outreach from the platform.11 plans by captured companies per month: $31/mo (100 companies, annual only) up to $2,299/mo (40,000 companies). Unlimited users/sites per plan.

1. Warmly

Full disclosure: While Warmly is our product, we aim to provide an unbiased perspective on why it is the top 6sense alternative in the market.

Warmly offers the best alternative to 6sense on the market in 2025 with its revenue orchestration platform that boosts your lead generation efforts and lets you capture more qualified demand by:

• Identifying website visitors.
• Revealing in-depth insights into each of them.
• Enabling you to orchestrate various critical processes, from outreach to engagement.
• Letting you reach out to leads while they’re still hot.

In the next section, we’ll get a closer look at some of the key features that make Warmly a strong 6sense competitor. 

1. Identifies website visitors and enriches them with B2B and intent data

Warmly, just like 6sense, can deanonymize your website traffic.

However, while 6sense can only identify company accounts, Warmly takes it a step further by identifying both companies and individuals visiting your website in real-time.

This means you’ll be able to pinpoint the exact stakeholder from a particular organization who’s showing interest in your product or services right now, allowing you to create highly personalized outreach strategies.

Pro tip: Add Warmly’s tracking code snippet to your emails to track leads who come through specific campaigns for more accurate attribution and better-tailored pitches.

When Warmly identifies the persons and companies visiting your website, it proceeds to enrich them with detailed B2B and intent data.

According to a recent study, ~96% of prospects research companies or products before engaging sales teams, which shows that your buyers are doing heavy pre-contact research as you're reading this guide.

This way, you’ll know everything about your leads, including:

• Contact info.
• Firmographic (company insights, such as location, industry, funding rounds, employee count, etc.).
• Technographic (the software an organization predominantly uses in its day-to-day work).
• Their buyer intent based on:
• First-party intent data (insights into their web session on your website, such as pages they visited, time spent on each, downloaded content, drop-off points, etc.).
• Third-party intent data (insights into their entire digital customer journey, including recently researched topics, visits to competitors’ websites, relevant social media posts like job ads, and more).

As a result, you’ll get a complete picture of:

1. Who your hottest leads are right now.
2. Their needs, interests, and pain points, which enables you to tailor your approach accordingly.

2. Automated workflows

6Sense has certain automation options, primarily focused on CRM enrichment and automating ads.

Warmly, on the other hand, is more focused on enabling users to put a significant part of their lead generation funnel on autopilot, which is why it provides several automation features, including:

1. AI Chat - An AI-driven chatbot that can be trained to engage all website visitors or only high-intent ones (e.g., those visiting high-intent pages like pricing or coming through a specific email campaign) with contextual, personalized messages based on the insights Warmly reveals.

2. Orchestrator - Orchestrator automatically adds leads who meet specific criteria to automated and/or outreach campaigns. It can be customized from top to bottom, allowing you to set up everything from trigger action to the type of companies and individuals you want to target.

3. Lead routing - When an important or high-intent lead lands on your website or a specific landing page, asks a relevant question in the chatbot, or takes any other highly valuable action, your sales reps will be immediately notified via real-time Slack alerts, enabling them to cater to potential leads’ needs ASAP.

This way, you can adopt a “set it and forget it” approach to basic outreach and engagement, leaving your sales reps with more time to do what they do best—close more deals.

3. Live engagement

While 6Sense reveals intent and contact data, it has one significant shortcoming - it doesn’t provide any options for engaging with potential customers on the spot.

To achieve this, you must combine 6Sense with separate outreach platforms, which means more costs and a more complicated tech stack for your marketing and sales teams.

With Warmly, you can handle everything from a single point of control, as the platform includes two live engagement options, which enable sales reps to jump at every valuable opportunity the moment it arises.

These include:

1. Live text chat.
2. Live video calls.

In the first case, human reps can take over the chatbot whenever necessary—for example, when a lead explicitly asks to speak to a real human or asks a high-intent question that demands human attention.

Regarding video calls, reps can hop on a call with warm leads straight from Warmly’s dashboard.

In the “Warm Calls” section, you can monitor how leads interact with your website content in real-time. 

Once you detect high-intent leads, you can contact them via text chat and progress to a video call. You can also initiate a video chat from the get-go if you assess that the time is right.

To ensure high response rates, look at our Warm Calls best practices before you begin.

This kind of live communication is bound to result in more booked qualified meetings, stronger relationships with leads, and, ultimately, more conversions.

Psst… Namecoach managed to book 26 qualified meetings in 6 months by leveraging Warmly’s live engagement features. 

Feature #4: Marketing Ops Agent

The best GTM strategy is meaningless if you don’t have the right target list of companies and people.

This is why we launched the Marketing Ops Agent to help you build your best lead list.

It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.

Here's how it works:

‎

The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

• AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
• Buying committee identification using insights from past closed-won deals.

• Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
• Automatic list updates as new intent signals or engagement changes occur.
• Unified buying intent scores that stay synced across every sales and marketing channel.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

• HubSpot CRM.
• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• RB2B.
• Clearbit.
• People Data Labs.
• And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

• Signals Agent: Custom pricing, which gives you access to 10,000 monthly credits, Person-Level Intent Signals (1st, 2nd, & 3rd Party), website de-anonymization capabilities, Warm lead alerts, and access to a contact database.
• Inbound Agent - Engage: Starts at $20,000/year, and adds AI Chat, native outbound email and automation, intent-powered pop-ups, lead routing with custom CRM fields, and the ability to push leads to sales sequencers.
• Inbound Agent - Scale: Starts at $30,000/year, and adds unlimited AI Chat agents, and the ability to push leads to Ad Audiences.
• Marketing Ops Agent: Custom pricing, which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How does Warmly compare to 6Sense?

Here’s an overview of the key differences between Warmly and 6Sense so you can get a better idea of how they stack up:

1. Warmly offers more versatile features than 6sense, including more advanced automation opinions and live lead engagement.
2. Warmly identifies and enriches both companies and individuals, whereas 6sense can only handle company accounts.
3. Warmly has a more intuitive dashboard and a minimal learning curve.
4. While 6sense is expensive and keeps its exact pricing policy secret, Warmly has affordable, transparent pricing with no hidden costs.
5. Warmly includes all its features in every one of its pricing tiers.
6. Warmly has deep integrations with several data providers, including 6sense, and provides access to them on all its plans.

The verdict is clear: Warmly is a more versatile, user-friendly, and affordable solution than 6sense in all areas.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales automation options.

✅ Live sales engagement capabilities.

✅ Includes all features in all paid plans.

✅ Integrates with several data solutions, enabling you to get a bundle of products at the price of one.

❌ Pricing is modular.

2. Clearbit 

Best for: Real-time HubSpot data enrichment.

Clearbit is one of the more well-known sales intelligence software.

However, since HubSpot acquired it, its initial offering changed significantly, making it a viable solution primarily for HubSpot users.

Regardless of that, it still has some nifty features worth considering.

Features

• Real-time data enrichment with over 100 B2B attributes aggregated from 250+ data sources, providing an in-depth view of leads’ vital data.

• Dynamic form shortening automatically populates form fields with relevant data based on a lead’s name or email address.
• Instant lead scoring and routing thanks to granular industry categorization, corporate hierarchies, job roles, seniority tags, etc.

Who is it for?

Clearbit is a strong 6Sense alternative if you’re a HubSpot user looking for a real-time record enrichment platform. 

Pricing 

Clearbit doesn’t disclose any prices on its website.

In fact, it doesn’t even have a dedicated pricing landing page, meaning it might be best to contact HubSpot’s team directly for more details.

Pros & Cons

✅ Accurate data.

✅ User-friendly.

❌ Non-transparent pricing.

❌ Uncertain future as part of the HubSpot family.

3. Bombora 

Best for: Tracking and detecting buying intent signals from various sources across the web.

Bombora collects intent data from 5,000+ B2B websites, helping you pinpoint who your leads are and clearly understand their customer journey stage.

As such, Bombora is seldom used as a separate solution but is more often embedded in other platforms - just like in Warmly’s case.

Features

• Tracks more than 5,000 premium B2B websites, 86% of which are exclusively covered by Bombora, enabling it to deliver highly accurate and detailed intent data.
• Company Surge aggregates topic-specific intent signals over time, allowing sales and marketing teams to identify which companies are currently researching relevant topics at a higher-than-normal rate, qualifying them as more likely to convert soon.
• Integrations with major platforms, such as Salesforce, HubSpot, enable running highly targeted multichannel campaigns based on intent signals and other relevant data.

Who is it for?

B2B sales and marketing teams looking for a way to detect and prioritize key accounts through tailored campaigns based on intent data.

Pricing 

Bombora chose not to publish prices or details about its packages.

You can request a demo or contact its sales for more details.

Note: Integration with Bombora is included in all of Warmly’s paid plans.

Pros & Cons

✅ Tracks a wide range of intent topics and has high accuracy rates.

✅ Robust integrations with numerous sales and marketing tools.

❌ Its analytics reports leave a lot to be desired.

❌ Expensive, especially for smaller teams.

4. Zoominfo 

Best for: Sales management from top to bottom.

ZoomInfo is marketed as the “sales OS” due to its wide range of features designed to help businesses manage and optimize every part of the sales funnel.

Its extensive database and various sales automation options make it a good 6Sense alternative, especially for larger businesses that need to run all sales processes on scale.

Features

• Extensive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
• Identifies companies visiting your website.
• Automated sales and marketing workflows let you put multichannel outreach on autopilot.

Who is it for?

Enterprise-grade businesses that need a comprehensive sales platform.

Pricing 

ZoomInfo has separate plans for Sales, Marketing, and Talent teams.

No prices are disclosed, so you’ll have to contact its sales team for a custom quote.

The exact price will depend on:

• Features and functionality.
• Number of licenses.
• Credit usage.
• Other factors.

Pros & Cons

✅ Identifies companies visiting your website.

✅ Wide range of sales engagement options, from web chats and forms to automated outreach sequences.

✅ Strong coverage of individual stakeholder and company data for North American businesses.

❌ Expensive.

❌ Can be overwhelming, especially for smaller teams.

❌ Frequent issues with data accuracy.

5. Demandbase 

Best for: Handling account-based marketing strategies.

Demandbase is an account-based marketing and sales platform that enables you to identify and reach out to high-value accounts within your target audience.

Demandbase achieves this by leveraging AI-driven predictive modeling to make the most of its rich database, and the intent signals it receives on the web.

It’s a strong 6Sense competitor if you’re looking for a platform for more accurate and precise ABM targeting.

Features

• AI-powered Qualification Score helps predict which of the accounts within your ICP list are most likely to convert right now.
• Ad targeting options enable you to display personalized ads to high-value accounts.
• AI-led contact recommendations to help you detect buying group members for each account from Demandbase’s database of 150+ million B2B contacts and 99M+ companies.

Who is it for?

Enterprises looking to identify and target specific accounts and audiences more efficiently.

Pricing 

Demandbase is another solution that doesn’t disclose prices.

Contact its sales for a custom quote based on your business goals and needs.

Pros & Cons

✅ AI-powered predictive modelling lets you identify and target ideal accounts with more precision.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

❌ Steep learning curve.

❌ On the higher end in terms of pricing.

6. Clay 

Best for: Waterfall data enrichment and data-driven sales automation.

Clay is a waterfall data enrichment solution that collects and cross-references data from over 50 online sources, providing more accuracy in less time.

In addition to dynamic data enrichment, it lets you create various data-driven sales workflows, ranging from auto-enrichment of inbound leads to auto-messaging and more.

Features

• Provides multiple data waterfalls for looking up various data across sources, such as contact information, company news, industry, leads’ social media profiles, etc.
• Artificial Intelligence-powered web scraper Claygent that you can train to do detailed lead research anywhere on the web.
• Ready-made workflow templates to help you kick off standard marketing and sales operations.

Who is it for?

Clay is best suited for GTM leaders and Rev-Op teams that need accurate B2B contact data and other types of lead intelligence.

Pricing 

Clay has a free forever plan that provides 100 monthly search credits and limited access to its essential features.

If you need more, you can choose from 4 paid plans:

1. Starter: $149-$229/mo.
2. Explorer: $349-$699/mo.
3. Pro: $800-$2,000/mo.
4. Enterprise: Custom pricing.

You can try its Pro plan for free for 14 days.

Pros & Cons

✅ Lets you build sales workflows.

✅ Dynamic data enrichment process, with data collected from dozens of sources.

✅ Seamless integrations with CRM systems and cold email tools.

❌ Complex interface.

❌ The costs can easily sneak up on you.

7. Terminus 

Best for: Multichannel account-based marketing and sales.

Terminus is an ABM platform that allows you to engage target accounts across various channels, such as advertising, email, chat, and social media, while providing in-depth insights to measure campaign success. 

It’s a strong 6Sense alternative for GTM teams that need a more comprehensive ABM solution that focuses on real-time engagement to boost marketing efforts across levels.

Features

• Email signature banner ads that are aligned with customer segments based on various criteria, including demographics, customer journey stage, etc.
• Real-time website personalization ensures that each lead is shown the most relevant messaging based on the insights Terminus uncovered.
• Robust, highly customizable analytics that can measure every campaign, program, and channel for accurate attribution and performance monitoring.

Who is it for?

Mid-sized to enterprise-level companies focused on ABM strategies.

Pricing 

Terminus doesn’t publish prices, meaning you’ll have to book a demo with its team to get more details.

Pros & Cons

✅ Provides multichannel ABM engagement.

✅ Customizable reporting.

❌ Steep learning curve.

❌ Clunky interface.

❌ Opaque pricing, indicating it’s expensive.

8. LeadGenius 

Best for: Industry-specific B2B data.

LeadGenius provides custom-curated B2B data for users dealing with highly specific industries and target audiences.

It leverages AI and human insight to deliver the most accurate and tailored data, making your sales efforts more precise and efficient.

Features

• Provides custom data unique to users’ businesses, Ideal Customer Profiles, and requirements.
• Chrome extension that enables you to pull data from anywhere on the web.
• Has a dedicated team of experts to help you define your specific ICP attributes, allowing for more targeted prospecting.

Who is it for?

Sales and marketing teams that need to find detailed data on leads from specific industries.

Pricing 

LeadGenius is yet another platform that doesn’t publish prices.

It lets you start for free, but you’ll have to contact its sales team for more details.

Pros & Cons

✅ Excellent for industry-specific lead enrichment.

✅ Tracks data on 40M+ businesses and 350M+ decision-makers.

✅ Has a customizable Chrome extension that can reveal custom data based on your criteria.

❌ Non-transparent pricing.

❌ Limited features - focused on enrichment alone.

9. Factors AI

Best for: Detailed marketing attribution.

Similar to: Attribution.

Factors AI is an AI-powered marketing analytics platform that empowers businesses to enhance their sales pipelines by capturing and analyzing cross-channel intent signals.

It’s a good platform if you are looking to identify website visitors and track their engagement with your marketing efforts.

Features

• Multi-touch attribution, including LinkedIn ad campaign attribution and retargeting, content attribution, and even offline event analytics, provides users with a complete picture of their marketing campaigns’ performance and directs them toward warm leads.
• Funnel analysis that maps out the entire customer journey and lets you track how leads progress through the pipeline, identify touchpoints, and detect bottlenecks.
• The platform also provides tools for segmenting, scoring, and analyzing high-intent accounts.
• LinkedIn Adpilot: Factors AI helps sales teams improve LinkedIn targeting and messaging with refined audiences, intent-based campaigns, automated optimizations, and measuring ROI.

Pricing 

Factors AI has a free forever plan that lets you identify up to 200 companies visiting your website per month.

It also provides customer journey timelines, starter GTM dashboards, up to 5 segments and 20 custom reports.

If you need access to more versatile features, there are three paid plans to choose from:

1. Basic: $549/mo, which includes 5 seats, 3000 identified companies, advanced GTM dashboards, advanced website analytics, custom metrics and KPIs, and more.
2. Growth: $1,299/mo, includes up to 10 seats, 8000 identified companies, attribution, ABM analytics, account scoring, etc.
3. Enterprise: Custom pricing, up to 25 seats, custom number of identified companies, multi-touch attribution (campaigns, content, offline events & more), up to 15 alerts on Slack / MS Teams, etc.

Pros & Cons

✅ Automatic lead scoring and qualification.

✅ Good integrations when compared to alternatives.

✅ Intuitive interface, according to customers of the tool.

❌ Issues with capturing and accurately identifying website leads, which is why some people have been looking for Factors AI alternatives.

❌ Multi-touch attribution is available only on its top pricing tier.

10. Visitor Queue

Best for: Identifying website visitors and personalizing your website to them in real-time.

Similar to: Lusha, Warmly.

Visitor Queue is a website visitor identification tool that helps you tailor your website for specific leads and segments.

The tool is an interesting tool if you rely on your website design for conversions, making it ideal for teams looking to optimize their website for conversions based on visitor data.

Features

• Customizable filters that you can use to create lead segments or exclude website visitors who don’t match your ICP from showing up in your dashboard.
• Auto-Assignment: Automatically assign prospects who fall into a specific category to the sales rep in charge of managing them.
• Send emails to warm leads directly from the platform.
• Personalize your website to your prospects: Visitor Queue helps you customize your website on an individual basis for your prospects that fall within your ICP, personalizing their view of your website.

Pricing

Visitor Queue offers as many as 11 pricing plans based on the number of unique companies captured per month:

▶️ 100 companies - $31/mo for unlimited users and websites (only available as an annual contract).

▶️ 300 companies - $89/mo.

▶️ 500 companies - $109/mo.

▶️ 1,000 companies - $189/mo.

▶️ 2,000 companies - $299/mo.

▶️ 5,000 companies - $469/mo.

▶️ 10,000 companies - $749/mo.

▶️ 15,000 companies - $989/mo.

▶️ 20,000 companies - $1,249/mo.

▶️ 30,000 companies - $1,799/mo.

▶️ 40,000 companies - $2,299/mo.

Pros & Cons

✅ Unlimited users and websites on each plan.

✅ Lets you deliver personalized content for leads on your website.

✅ Generally more affordable than other alternatives on the market.

❌ Limited visitor data with only basic contact details.

❌ There are integration issues, according to G2 reviews.

Start capturing more leads today

And there you have it - an in-depth look at some of the top 6sense alternatives, each with unique strengths and features to suit a variety of sales strategies and goals.

The next step? Dive in and explore the tools that appeal to you the most to find out which is the best fit.

One thing is sure, though.

If you need a solution that can help you make the most of your website traffic, put outreach on autopilot, and identify who your hottest leads are right now, look no further than Warmly.

Sign up for Warmly’s free plan and try it on for size today - no strings attached.

Or, book a demo with our team to see it in action first.

Frequently Asked Questions (FAQs)

What is 6sense's pricing vs. competitors?

6sense sits at the higher end of the intent and visitor intelligence market, with most teams paying somewhere between the mid five figures and low six figures per year, depending on modules and data volume. 

Meanwhile, competitors span a wide range, from low-cost tools like Visitor Queue (plans from about $31/mo) on the small business end to more modular enterprise tools like Warmly. 

Warmly tends to be more transparent and more affordable for mid market and enterprise teams than 6sense, since its pricing is structured around agents rather than large bundled contracts.

What are 6sense's platform limitations?

6sense’s common limits centre around stale contact data, difficulty identifying the specific person showing intent, and a heavy focus on account level insights instead of contact level clarity. 

Many teams also mention duplicate records, long onboarding cycles, and the need for significant operations support to get value from the platform.

Which 6sense alternative has the best data?

Warmly provides the strongest alternative when high-quality data matters most. It continuously refreshes contact records, merges multiple intent sources, and focuses on identifying the actual person engaging.

Our new Marketing Ops Agent automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your team can focus on strategy and creativity instead of spreadsheets.

Learn more about it here:

‎

Which is the best enterprise-grade alternative to 6sense?

Warmly offers the best alternative to 6sense for enterprises with its real-time contact-level visitor identification, signal-based outreach, and live engagement capabilities like AI chatbot and video calls.

Which is the best 6sense alternative for small businesses?

Visitor Queue is the best fit for small businesses, offering low entry pricing, simple onboarding, and straightforward visitor identification that works well for teams without large sales operations.

Which is the best 6sense alternative for mid-market companies?

Warmly typically delivers the best ROI for mid market teams with its combination of lead scoring, orchestration, and activation without the large enterprise style contracts, making it easier for growing teams to get advanced functionality at a predictable cost.

When it comes to finalizing the right software for marketing and lead generation efforts, pricing plays a crucial role. RB2B helps you identify anonymous website visitors and push them down the buying funnel to increase conversions.

This guide will walk you through RB2B's pricing structure, helping you decide if it’s the right fit for your business. 

To give you a small overview of RB2B’s pricing structure – it offers a free plan with 200 monthly credits and a Pro plan that costs $119 per month.

If RB2B’s pricing doesn’t quite align with your budget after we explore the details, we’ll also point you to a helpful alternative that offers similar features.

RB2B Pricing Plans

RB2B has a flexible tiered pricing structure suitable for both newcomers and those looking to ramp up lead generation. 

Here's a quick breakdown of the RB2B pricing model:

• Free Forever: Best for freelancers and individual marketers to get profiles for website visitors delivered to Slack.
• RB2B Pro: Best for small companies and teams looking to drill down into their website visitors while integrating RB2B with your existing workflow apps.
• Custom Plan: Best for agencies, resellers, and enterprises seeking a tailored lead gen solution for their business. 

All pricing plans work on a credit-based system and allow unlimited users. 

👀 Note: The RB2B Slack integration is available with all plans. It allows you to push prospect's insights directly to a dedicated Slack channel. 

Here's a glimpse at RB2B pricing and key features that come with every plan. 👇

RB2B Pricing Factors to Consider

Before we dig deep into RB2B pricing tiers, here are some factors to consider before you pay for the software:

1. Initial Usage Limits

RB2B's tiered pricing model is the gold standard for individual companies. Its free forever plan offers great potential for small companies to get the most out of prospecting. 

However, it's limited to 200 credits per month.

This cap includes only new profiles, as returning visitor information is not included in the free plan. You can’t purchase additional credits, which is obvious as it’s a free plan. 

2. High Scalability Costs

RB2B features dynamic credit pricing. While the free plan doesn't allow purchasing additional credits, the Pro tier has this flexibility.

But at what cost? 👇

3. Region Limitations

RB2B only deals with US audiences. Its algorithms and pixel only fire for US IP addresses and the profiles delivered are tied to US geolocations.

How Does RB2B Pricing Work?

RB2B offers a diverse pricing approach. You can start with its Free plan or register for a 7-day free trial of the PRO plan. Both ways, it's free to get started. 

The Free tier offers up to 200 credits per month. Considering that RB2B charges one credit per profile extraction, you could quickly churn out 200 profiles on the Free tier, as well as advanced data like business email, company details, pageview history, and more on the Pro Trial plan. 

👀 Note: All plans come with an upper cap of 200 credits. The Pro and above tiers allow purchasing additional credits at $119 per 200 credits. 

If you are on a trial plan, after the seventh day, you can upgrade to the paid version, or RB2B automatically downgrades you to the Free plan. 

RB2B Free Plan

RB2B Free tier users receive up to 200 credits per month. The plan supports unlimited collaborators, so you can add as many team members as you like. 

Alongside free credits, it offers the following features:

• Centralized dashboard: Monitor and organize all incoming leads and data with other valuable insights using an intuitive dashboard.
• Lead information: The Free plan gives you access to basic profile information, such as first and last name, Company name, Job title, profile, and Industry.
• Slack integration: The free plan integrates with Slack and allows information sharing or altering via Slack channels.
• Customer support: It includes an AI chatbot for instant assistance and gives you access to RB2B's active user community and knowledge base.

RB2B Free plan limitations: 

❌ Access to limited profile information.

❌ Only integrates with Slack; more integrations are available with the Pro tier.

❌ Once the 200-credit limit is reached, profile collection stops for the remainder of the month.

❌ Credit scarcity is doubled with irrelevant or false positives at times.

RB2B Pro Plan

RB2B Pro is designed to integrate smoothly into your existing sales ecosystem. It's best suited for individual companies looking for robust foundation and demand-based scalability, alongside other features like:

• Extensive lead information: Along with basic information in the free plan, you get access to business email, last session, returning visitors, and all-time page view history. RB2B's Pro plan also prevents coworker identifications to minimize false positives and spending of credits.
• Scalability: RB2B's Pro tier lets you expand usage with additional credits starting at $119 per 200 credits. Bulk credits are provided at a reduced rate when paid upfront.
• Advanced filtering: Filter leads based on several aspects, such as search topic, demographic, firmographic, or technographic, or create custom tags.
• Lead tagging: Easily filter and identify visitors to important pages of your website using RB2B's Hot Pages feature and those meeting your Ideal Customer Profile (ICP) using Profile tagging.
• Intelligent routing: RB2B's smart algorithms automatically route incoming leads to different reps based on lead value and qualification.
• Integrations: The RB2B Pro plan integrates with leading sales CRMs, such as HubSpot, Clay, Salesloft, Apollo.io, Outreach, and Webhooks, to streamline workflows between identifying potential leads and synchronizing them with your existing tech stack. 
• Priority support: Considering the generous support provided with the free plan, RB2B's Pro tier adds live email support, white-glove onboarding, and Uptime SLA to this plan. 

Is RB2B Expensive?

Well, RB2B does offer a free forever plan. However, there's no middle ground for users. The plan jumps from free to $119 per month. 

Source

We also found user reviews highlighting the drawbacks of credit-based pricing. For instance, a mid-sized IT company owner highlighted how inaccurate data and false positives can extend credit usage significantly. 

Our POV: RB2B is not expensive and is an affordable choice for freelancers, individuals, and companies who are happy with basic, small-scale prospecting. However, credit-based pricing might not fit your budget for advanced prospecting needs.

Warmly: How to Convert More Leads?

Warmly is a revenue orchestration platform that lets you identify, capture, engage, and manage leads under one roof. 

It analyzes and aggregates 100+ buying signals from your website visitors and ties them to your ideal ICP to get you accurate, hot leads with all essential data right into your dashboard. 

With Warmly, you can:

• Access first and third-party intent data.
• Integrate with your existing data sources and workflow apps without added costs.
• Use AI to automate lead engagement processes.

Similar to RB2B, Warmly features a centralized dashboard to manage everything. You can filter traffic by demographic, firmographic, technographic, website activity, 3rd party intent research topics, and many more fields.

Warmly also integrates with Slack and MS Teams to send you real-time updates and profile information right to your message box. But that’s not it; you can also receive audible voice alerts that yell at you when key accounts or contacts are on your site.

Here are some key features of Warmly:

1. Signal Based Intent Orchestration

Warmly features robust algorithms that track signals from three spaces:

• Website intent and activities
• Third-party research intent
• Job changes

Warmly automatically builds a list of companies that have visited your website or promotional pages. Its partnership with Bombora lets you see what other competitors or industry keywords prospective accounts are looking for across 5,000+ B2B websites.

Next, Warmly automates the entire fussle when a contact switches companies. 

It handles:

• Contact information update on your CRM.
• Looping in customer success and SDR teams via Slack/MS Teams notification.
• Identifying buying groups at the contact's new company.
• Pushing contacts to relevant job change sequences in Outreach, Salesloft, and Hubspot.
• Push new buying groups to Outreach, HubSpot, and Salesloft outreach sequences.
• Adding a contact to a 'Former Customer' audience to receive paid ads on social platforms.

That brings us to the next feature, Warmly’s workflow automation capabilities. 👇

2. AI-Powered Workflow Automation

Warmly Orchestrator lets you create automated workflows triggered by events and changes in information. 

With Warmly Orchestrator, you can:

• Trigger hundreds of multi-step sequences on intent signals.
• Drag and drop apps into workflows, such as Apollo, 6sense, and ZoomInfo for multi-threading.
• Personalize and send messages to key stakeholders of surging accounts.
• Automatically prevent a contact from getting enrolled into double sequencing at the same time.

Here’s how sales and marketing professionals can use Orchestrator to automate processes:

• Auto email prospects showing high intent.
• Send connection requests, direct messages, and InMail.
• Trigger an entire workflow when contact information changes.
• Route leads to relevant sales reps based on defined criteria and factors.

And much more…

The Orchestrator is highly configurable, allowing you to specify WHO it should focus on, WHAT it should do, and WHEN it should do it.

Watch Orchestrator in action. 

3. AI Tools to Engage Leads

Warmly offers AI tools for engaging with potential leads. These tools allow you to free up your team from low-stake leads to focus on high-revenue, solid leads only.

Here's what Warmly offers:

• In-app AI-powered sales chatbot that engages with accounts visiting your website.
• Live video chat with your high-intent prospects without leaving the website.
• Inbound chat flows that trigger sequences based on visitor's requests (best for troubleshooting and product demos).
• Webforms with a built-in scheduler that integrates with your business calendar to route dates to the right sales rep.

Pricing

With Warmly, you get a free plan that reveals 500 qualified leads on your website monthly. It also offers features like intent signals, custom accounts, and lead filtering via email, Slack, and MS Teams.

Other than that, Warmly features three premium plans:

• Startup plan: For founders and early-stage sales teams.
• Business plan: For leaders aiming to accelerate pipeline conversion with Al & automation.
• Enterprise plan: For established teams who want enterprise-grade customization, security & support.

Startup plan: This plan costs $700 per month and reveals 10,000 website visitors, offers 1,000 orchestrator credits, and 5,000 AI chat credits per month.

You can onboard 2 team members for free, and then it will cost you $25 per month to onboard more.

Business plan: This plan allows you to reveal up to 100,000 website visitors. It costs between $1,440 and $1,740 per month, depending on the number of visitors you want to reveal. 

With the Business plan, you get 10 seats for free and a dedicated customer success manager.

Enterprise: This is a custom plan for established teams that want to reveal more than 100,000 visitors and require enterprise-grade customization, security, and support.

You get 20 seats, advanced AI personalization, custom integration, and many more features than the Startup and Business plan.

Wrapping Up

RB2B is a great tool to leverage in the lead generation and conversions category. But the real question is if it fits your budget.

The gap between its free and paid plans really poses a question of affordability, and at least a couple of tiered plans between the free and Pro plans are needed.

Warmly, on the other hand, offers straightforward pricing and a comprehensive suite of features.

Sign up for its free plan and give it a try firsthand. 

Or, if you’d prefer to see all of its features in live-action first, book a personalized demo with our team.

Warmly Product Walkthrough

In this article, I’ll explore the top 10 RB2B alternatives to help you find the perfect solution for your specific use case.

TL;DR

• Warmly offers the best alternative to RB2B with its AI-powered lead identification, sales automation, and real-time engagement capabilities.
• Sales intelligence tools like Factors.ai and ZoomInfo are ideal for companies looking to unify cross-channel intent signals and run predictive prospecting campaigns.
• On the other hand, platforms like Lusha and Dealfront can help you drill down into highly targeted segments or expand into GDPR-compliant European markets.

But before I get to these alternatives, let’s look at some potential reasons you might be looking for an alternative to RB2B in the first place.

Why Do You Need an RB2B Alternative?

There are three main reasons why users look for alternatives to RB2B. 👇 

Reason 1: Limited Visitor Tracking (US only)

RB2B only tracks website visitors from the US. ​​Its pixel only fires for US IP addresses and identifies traffic from profiles of US geolocations.

Although this frees the platform data of any GDPR regulations, websites with traffic coming in primarily from locations outside the US won’t be able to use the tool effectively.

Reason 2: Credit-Based Pricing

RB2B offers two core plans: Free and Pro. Both work on credit-based usage. The free plan limits you to 200 credits per month, while the paid plan offers the same credits but allows you to purchase additional ones.

Here’s the catch: each lead discovery costs 1 credit, so 200 credits will fall short. 

Another issue with this system is that RB2B users have observed a rare ‘false positive’ instance where the credit is being used up, but the data the software gives isn’t accurate. This can lead to quick exhaustion of your credits.

Source

Reason 3: Expensive

Of course, RB2B comes with a free forever plan. But, the jump from free to paid tier is significant for many users. 

Also, when you opt for the Pro plan, the amount of credits will remain the same (200 credits). Purchasing additional credits starts at $119 per 200 credits and can significantly go up as usage increases.  

Source

What are the Best RB2B Alternatives and Competitors in 2026?

Here's my list of the 10 best alternatives to RB2B after evaluating 30+ sales intelligence tools on the market:

ToolUse CaseWarmlyReveals, enriches, and converts website visitors through autonomous orchestration and engagement.Factors AISales intelligence platform that lets you capture and unify cross-channel buying signals. ZoomInfoAI-powered sales intelligence and B2B prospecting solution for your sales teams.LushaISO 27701-certified sales intelligence solutions in the market.Seamless AILeading B2B sales intelligence tool.KwanzooAI-powered growth platform designed to enhance B2B sales and marketing efforts.Lead ForensicsB2B website visitor identification tool designed to help businesses uncover and analyze their anonymous website visitors. RocketReachLead intelligence platform that allows you to find your target ICP among its extensive database6senseSales intelligence platform that furnishes you with B2B buyer insights and intent data. DealfrontB2B sales intelligence platform designed to help businesses enhance their go-to-market strategies across Europe. 

1. Warmly

Warmly offers the best alternative to RB2B it helps you identify your warmest leads and reach out to them immediately with our engagement features.

Disclosure: Even though Warmly is our visitor identification tool, I’ll aim to provide an unbiased perspective on why Warmly offers the best RB2B alternative in 2026.

Warmly offers a signal-based revenue orchestration platform that lets you:

• Identify website visitors.
• Reveal which visitors are most likely to convert right now.
• Gain quality insights into prospective customers, allowing your sales reps to tailor their strategies accordingly.
• Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among GTM teams worldwide looking to switch from RB2B:

Warmly's Outbound Sales Tools

Warmly has two types of tools for sales outbound - AI SDR and AI Copilots.

Our platform continuously monitors website traffic to identify visitors who show buying intent. 

The way it works is that the AI agent detects intent by pulling and analyzing various data, such as firmographics, contact details, and behavioral insights like pages visited, time spent on-site, interactions with competitors’ content, etc.​

Once a visitor on your website is identified as high-intent, Warmly's AI SDR initiates personalized outreach through email, or chat, ensuring the messaging is perfectly tailored to the visitor's behavior and profile. 

After this, the AI SDR takes care of follow-ups to further nurture the leads and guide them down your sales funnel.

At the same time, Warmly’s AI Copilots assist your sales reps by:

1. Looping in your human reps when it comes to interactions with the warmest leads.
2. Providing your team with real-time insights and recommendations so your reps reach out to the highest-value leads at the best time, and so they do the right thing to convert them.

Marketing Ops Agent

The best GTM strategy is meaningless if you don’t have the right target list of companies and people.

This is why we launched the Marketing Ops Agent to help you build your best lead list.

It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.

Here's how it works:

‎

The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

• AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
• Buying committee identification using insights from past closed-won deals.

• Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
• Automatic list updates as new intent signals or engagement changes occur.
• Unified buying intent scores that stay synced across every sales and marketing channel.

Sales Automation To Put Your Sales Ops On Autopilot

Warmly has several automation features to help you put essential sales operations on autopilot and ensure that no quality lead slips through the cracks.

Firstly, the Orchestrator lets you streamline and email outreach by automatically adding high-intent leads to specific sequences.

Our tool lets you set up all the essential parameters so you can completely customize it to fit your needs, goals, and target market, including letting you:

• Specify the trigger that sets the sequence in motion (e.g., a visitor goes to a high-intent page, such as pricing).
• Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
• Set up the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized DM, or connection request).

Try it yourself 👇or watch it in action. 

AI Chat That Only Engages The Leads You Want To

Our AI Chat leverages the power of AI to engage high-intent leads on your website by:

1. Asking them qualifying questions.
2. Answering their queries.
3. Booking meetings.
4. Offering relevant collaterals, etc.

➡️ The AI Chat is fully customizable, meaning you can train it to your specific brand tone of voice and other requirements.

The tool actively monitors both on-site and off-site intent signals, such as: 

• Which pages a visitor browses.
• How often do they return?
• Whether the leads have already engaged with outbound campaigns.
• If the leads are already in your CRM from a previous deal cycle.
• Whether the prospect has already researched your competitors, etc.

💡 The AI chat then uses these signals to qualify and score leads more accurately, which means that it scores them on the actions they take and not on what they say.

Live lead engagement with Warm Calls

Warmly has another trick up its sleeve against RB2B1 for users who want to make the most of the traction gained by the intent insights the platform uncovers.

Our platform lets you engage your leads in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your reps assess the time is right, they can hop on a video call straight from Warmly’s dashboard.

As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.

Note: The Live Video Chat feature is available only on Warmly’s Enterprise plan.

Try it out here:

Warmly’s Integrations

Warmly integrates with a wide range of platforms, including:

• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• 6sense.
• Clearbit.
• People Data Labs.
• And more.

In addition to these native integrations with several lead intelligence platforms, Warmly provides a Warm Bundle, which includes partner discounts for over 25 sales, marketing, and GTM tools.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

• Signals Agent: Custom pricing, which gives you access to 10,000 monthly credits, Person-Level Intent Signals (1st, 2nd, & 3rd Party), website de-anonymization capabilities, Warm lead alerts, and access to a contact database.
• Inbound Agent - Engage: Starts at $20,000/year, and adds AI Chat, native outbound email and automation, intent-powered pop-ups, lead routing with custom CRM fields, and the ability to push leads to sales sequencers.
• Inbound Agent - Scale: Starts at $30,000/year, and adds unlimited AI Chat agents, and the ability to push leads to Ad Audiences.
• Marketing Ops Agent: Custom pricing, which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

Pros and Cons

✅ Identifies companies and individuals visiting your website and then engages them.

✅ AI chat that can be customized to engage with the customers you want.

✅ Advanced sales orchestration options.

✅ Live sales engagement functionality.

✅ Reveals who your hottest leads are right now.

❌ Warm calling feature is available only on the Enterprise plan.

2. Factors.ai

Factors.ai is a sales intelligence platform that lets you capture and unify cross-channel buying signals. It’s known for its cost-effectiveness in account identification, with a match rate of 64% – that’s higher than RB2B.

Features

• Capture cross-channel intent signals from websites, GTM platforms, G2 products, review pages, and more. 
• Use account intelligence to segment, score, and analyze prospects based on engagement and sales readiness across various channels and journeys.
• Offers a visual workflow builder to automate campaigns, outreaches, alerts, and CRM enrichment processes.
• Leverage AdPilot to auto-sync your ICP and conversion data from websites, CRM, and other sources to LinkedIn's ad platform so you can train your ads algorithm better.
• Integrates with popular CRMs, ad platforms, customer data platforms, communication tools, and webhooks.

Pricing

Factors provide a free forever plan limited to 200 company identifications and integrations to Slack and MS Teams. To get the most out of the software, you can choose from its paid plans:

• Basic: $549 per month for SMB teams looking to drive more pipeline from website and intent.
• Growth: $1299 per month for mid-market teams looking to accelerate pipeline from ABM efforts.
• Enterprise: Custom pricing for enterprises looking to scale GTM.

Pros and Cons

✅ Helps in optimizing LinkedIn ads for target ICP.

✅ Has an excellent customer support team.

❌ Lacks advanced reporting capabilities.

3. Zoominfo

Zoominfo offers an AI-powered sales intelligence and B2B prospecting solution for your sales and marketing teams.

It gathers and organizes broad business information and buying signals from across the web, including niche third-party providers, community contributors, and more.

Features

• Deploy targeted display and social ad campaigns to reach specific audiences based on 300+ company attributes and buying signals.
• Capitalize on buying signals tracked by Zoominfo’s intent engine from a network of 210 million IP, org pairings, and over 6 trillion new keyword-to-device pairings.
• Identify website visitors that fit your ICP and access their firmographic, demographic, and technographic insights.
• Use Chorus, a conversational intelligence tool, to analyze customer sentiments over calls, meetings, and emails and identify opportunities and conversion potential beforehand.
• Use ZoomInfo copilot to prioritize accounts, get automated summaries, group buyers, create personalized emails, and ask questions in plain English. 
• Engage by Zoominfo lets you automate multi-channel sales flows initiated based on market signals that make sense for your business.

Pricing

ZoomInfo has three paid plans to choose from – Sales, Marketing, and Talent.

Pricing for each of these isn’t on the website; you can fill out the form that pops up when you click on ‘View Pricing’ and get to know about it.

Pros and Cons

✅ Has an extensive prospecting database of 70M direct dial phone numbers and more than 174M verified email addresses.

✅ ZoomInfo’s connected intelligence maps out the entire relationship history for each contact or company.

❌ Users often complain of inaccurate contact data and information, which is why some of them have been looking for ZoomInfo alternatives. 

4. Lusha

Lusha is among the first ISO 27701-certified sales intelligence solutions in the market and an excellent alternative to RB2B. Its user-centric design and advanced filtering capabilities let you search and drill through prospects with ease.

Features

• Lusha’s flex search lets you use natural language queries to find relevant leads without rigid filter constraints.
• Refine searches based on over 20 criteria, including industry, job title, seniority, and location, allowing for highly targeted prospecting efforts.
• Lusha’s warm outbound features let you study intent and buyer signals to identify interested buyers and make timely outreach.
• Generate AI-powered email sequences for cold outreach, product demo requests, or career opportunities with dynamic fields that autofill based on lead details.

Pricing

Lusha offers a free forever plan limited to one user, 50 emails, and 5 phone numbers per month. Other than that, it has three premium plans:

• Pro: $49 per user per month.
• Premium: $79 per user per month.
• Scale: Custom pricing.

Pros and Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Dedicated extension allows instant access to prospect’s contact details Salesforce, or any company site.

❌ The UI and dashboard aren't beginner-friendly and lack essential prospecting features.

5. Seamless.AI

Seamless.AI is a leading B2B sales intelligence tool. Its database is the most extensive, with over 1.3 billion business contacts and 121 million+ companies ready to fill your GTM pipeline with solid leads. 

Features

• Access contact and company profiles, complete with business emails and contact details, verified in real time using AI and machine learning. 
• Use pitch intelligence to gain customized insights into every contact, such as their technographic and search interests, so you can lead conversations.
• Has an AI-powered topic engine that uses NLP to understand your topics of interest, find leads, and build a full-fledged prospects list.
• Integrates with popular CRMs such as HubSpot, Salesforce, Outreach, and automation tools like Zapier to connect with 5,000+ apps.

Pricing

Seamless.AI offers a free plan with 50 credits. Alongside three premium plans:

• Basic: Custom pricing
• Pro: Custom Pricing
• Enterprise: Custom Pricing

Pros and Cons

✅ Stores historical data and can differentiate between routine online activity and intent, fostering high lead accuracy.

✅ Refreshes data and trends on a weekly basis, ensuring you find buyers with the latest interest in your product or service. 

❌ At times, contact details take time to update, requiring you to manually double-check the information.

6. Kwanzoo 

Kwanzoo is an AI-powered growth platform designed to enhance B2B sales and marketing efforts by converting anonymous website visitors into actionable leads.

It focuses on account-based marketing strategies, enabling companies to engage the right buyers and buying groups effectively.

Features

• It uses website pixels to identify billions of cookies or device IDs visiting your website, with options to filter down the traffic to just the leads that meet your ICP.
• Offers access to over 10.4 million accounts and 101 million B2B profiles in the USA.
• Facilitates 1:1 targeted ads to reach buyers with tailored messages.
• Integrate with your preferred marketing automation platform, such as Marketo, Hubspot, Pardot, Zoho, ActiveCampaign, and others. 

Pricing

Kwanzoo offers a 14-day free trial with basic features, after which you must upgrade to any one of the paid plans it offers:

• JumpStart: $500 prepaid.
• 100/250: $100 or $250 per month.
• 500: $500 per month billed annually.
• Standard edition: $1500 per month.

Pros and Cons

✅ Easy to use and set up.

✅ Well-integrated with tools such as Clay, Persana, Slack, and popular CRMs.

❌ Lack of adequate self-help resources gives it a significant learning curve for new users.

7. Lead Forensics

Lead Forensics is a leading B2B website visitor identification tool designed to help businesses uncover and analyze their anonymous website visitors. 

Features

• Identify anonymous visitors to your website and reveal valuable information, including company information, contact and details, and behavioral insights.
• Get instant alerts when your configured ICP businesses visit a specific section of your website, complete with contact information and behavioral intel. 
• Use the Lead Forensics intelligence reports to get detailed insight into the marketing campaigns that work, how your website is performing – and which marketing tactics are really making a difference.

Pricing

You can try out Lead Forensics for free for a limited time period by filling out a form. Other than that, it offers two paid plans:

• Essential: Custom pricing
• Automate: Custom pricing

Pros and Cons

✅ Has an intuitive design, making it easy for users to navigate and use features effectively.

✅ Exclusively identifies leads who opt out from filling out forms at the last moment.

❌ Occasional concerns regarding data accuracy, such as company and contact information.

8. RocketReach

RocketReach is a lead intelligence platform that allows you to find your target ICP among its extensive database of 700M profiles and 60M companies. It’s trusted by 21 million users, including 95% of the S&P Fortune 500 companies.

Features

• Use advanced search to narrow down your search with filters, such as skill sets, technologies used, job changes, and more.
• Partners with Foundry, a leading intent data provider that uses artificial intelligence (AI) and machine learning to deliver highly accurate B2B intent data.
• Get AI-powered recommendations for profiles with similar professional information matching your ICP and search intent.
• RocketReach Autopilot lets you build automation sequences for generating dynamic search lists or follow-up messages and tasks.

Pricing

RocketReach offers a total of 6 paid plans: three for individuals and three for teams.

Individuals

• Essential: $99 per month
• Pro: $165 per month
• Ultimate: $300 per month

Teams

• Pro: $83 per user per month
• Ultimate: $207 per user per month
• Custom: Custom pricing

Pros and Cons

✅ Ability to integrate with your existing tech stack in sales, marketing, and HR workflows.

✅ Offers a large database of contact and company information, including org charts, company trends, and news.

❌ Access to mobile and direct phone numbers is not available with the Essential plan.

9. 6sense

6sense Revenue AI is a sales intelligence platform that furnishes you with B2B buyer insights and intent data to proactively prospect the best leads and close deals. 

It’s regarded as one of the best alternatives to RB2B due to its predictive marketing analytics and robust buyer search engine.

Features

• Use an unlimited number of custom and branded keywords to track relevant research, back-to-buying signals, and your target ICP. 
• 6sense integrates with over five B2B intent data providers, including Bombora, G2, TrustRadius, and others, to aggregate deeper buying signals.
• Leverage 6sense AI-powered predictive models to run predictions on prospect’s ICP, buying fit, engagement with the sales team, contact score, and more vertices.
• Ask AI to recommend actions based on buyer persona, recent activities, engagement, and account profile fit.

Pricing

6sense offers a free plan for individuals and small teams with an upper cap of 50 credits per month. Other than that, it has three premium plans:

• Team: Custom pricing.
• Growth: Custom pricing.
• Enterprise: Custom pricing.

Pros and Cons

✅ Extensive access to intent data from third-party providers.

✅ Effective lead-scoring capabilities, which assist in prioritizing leads.

❌ Lacks transparency in pricing, and the credit system makes the pricing more complicated for users.

10. Dealfront 

Dealfront is a B2B sales intelligence platform designed to help businesses enhance their go-to-market strategies across Europe. It combines data-driven insights with local expertise, enabling companies to identify potential customers, engage with leads, and expand their reach in the European market. 

Features

• Comes with a lead-scoring tool that helps identify and target the right prospects.
• Provides deep market insights to discover new opportunities and refine go-to-market strategies.
• Tracks buyer behavior and intent signals to target prospects at the right time.
• Analyzes web traffic to identify companies visiting your website and uncover potential leads.
• Ensures GDPR compliance and offers country-specific insights, which are crucial for European markets.

Pricing

Dealfront doesn’t reveal its pricing online. You have to book a demo with them to know how much it will cost.

Pros and Cons

✅ Specializes in European markets, offering deep local insights and data compliance (GDPR).

✅ Advanced tools for identifying and scoring high-quality leads, improving targeting.

❌ Some users may find the initial setup and customization process challenging.

How to Close More Leads with Warmly?

If you want to track visitors who come to your website only from the US, RB2B is a solid tool. However, when traffic to your website comes mostly from the rest of the world, you need an RB2B alternative that’s accurate and precise.

While some RB2B alternatives might provide incorrect, irrelevant information, Warmly offers AI-powered tools and processes to extract qualified leads and profile information from your website visitors.

With Warmly, you can:

• Get highly accurate contact data of website visitors: name, business email, profile, industry, research intent, and more.
• Access Coldly’s always-refreshed database of over 200M+ accounts and contacts for your sales team.
• Filter traffic by demographic, firmographic, technographic, website activity, 3rd party intent research topics, and many more fields.

Book a live demo to see it in action first.

Frequently Asked Questions (FAQs)

What is RB2B's pricing vs. competitors?

RB2B sits at the lower end for visitor identification tools, starting at $129/month when billed annually, but this is only for 300 credits per month, for which you can run out quickly.

Power users who would 10,000 credits a month should be prepared to spend up to $949/month when billed annually.

In terms of competitors, their pricing ranges widely: 

• Visitor Queue starts from $31/mo but goes up to $2,299/mo.
• Factors AI costs between $549–$1,299/mo.
• UnifyGTM starts from $700/mo.

On the other hand, there are competitors like Warmly that go more after mid-market and enterprise organizations with their enterprise-grade capabilities (e.g., Marketing Ops Agent that auto-updates data), while RB2B is targeting smaller companies.

What are RB2B's platform limitations?

RB2B’s common limits are its US-centric coverage and lower match rates, insufficient filtering options (e.g., hard to exclude irrelevant pages or junior traffic), its data-handling quirks (e.g., contact overwrites and flaky CRM syncs), plus its lack of native scoring or full orchestration. 

Which RB2B alternative has the best data?

Warmly offers the best alternative to RB2B with its regularly updated data, combining 1st/2nd/3rd-party intent, person-level enrichment and continuous signal refreshes.

Our new Marketing Ops Agent automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your team can focus on strategy and creativity instead of spreadsheets.

Learn more about it here:

‎

Which is the best enterprise-grade alternative to RB2B?

Warmly offers the best RB2B alternative for enterprises with its real-time contact-level visitor identification, signal-based outreach, and live engagement features like an AI chatbot and video calls.

Which is the best RB2B alternative for small businesses?

For small businesses and startups, Visitor Queue is the strongest RB2B alternative with its low entry price (plans from about $31/mo), unlimited users on each tier, and straightforward visitor ID and personalization features.

Which is the best RB2B alternative for mid-market companies?

Mid-market teams will usually get the best ROI from Warmly, as it adds scoring, orchestration and ad activation that mid-market sales & marketing teams need.

Related Reading:

Zoominfo Pricing Guide for 2026: Is It Worth It?

9 Best Lead Forensics Alternatives 

Clearbit Alternatives & Competitors in 2026

6sense Alternatives & Competitors in 2026

Zoominfo Alternatives & Competitors in 2026

Must-Have GTM Tools for Every Sales Team

Clay is an advanced tool for go-to-market teams that lets them automate personalized outreach and enrich lead data at scale.

It integrates with over 75 data enrichment sources and uses AI to automate research and craft outreach messages.

However, the tool has some drawbacks that might push you to explore Clay alternatives on the market. These include a steep learning curve, overpricing credits, and a lack of spreadsheet-like functionalities.

TL;DR

• Warmly offers the best alternative to Clay with its real-time website visitor identification, intent-based revenue orchestration, and AI SDR automation capabilities.
• Tools like Apollo.io and Lusha are ideal for sales teams that prioritize accurate B2B contact data, lead scoring, and CRM integrations.
• On the other hand, platforms like ZoomInfo and UpLead can help you scale outreach, enrich leads automatically, and uncover buying intent across large databases.

In this article, we explore the top 11 Clay alternatives currently available that address these drawbacks.

Why Do You Need a Clay Alternative?

Here’s why you might consider switching from Clay to competitor platforms: 

• Clay has a steep learning curve. 
• Its credits are overpriced. 
• It lacks spreadsheet functionalities.  

Reason 1: Steep Learning Curve 

Due to Clay’s extensive features and integrations, being a new user, you might often struggle to start a complete prospecting process immediately. Being relatively new to the market, it has occasional bugs and slow performance. 

When you use Clay, you will need time to understand its functionalities before achieving its full potential. 

Source

Reason 2: Overpriced Credit System  

Many users on review websites observed that credits provide poor value compared to using API keys directly. Sometimes, they’re up to ten times more expensive than alternative options for data enrichment. This results in a quick depletion of credits, especially when seeking customization or personalization. 

Additionally, the pricing structure is complicated as different actions consume varying amounts of credits.    

Source

Reason 3: Limited Spreadsheet Features 

Clay’s lack of advanced spreadsheet features, such as formatting options, restricts its effectiveness as a standalone tool for data enrichment. Users often find themselves relying on Google Sheets for tasks that require better formatting. 

This reliance on separate tools complicates the process, disrupts their workflow, and reduces overall efficiency.  

Source

What are the Best Clay Alternatives and Competitors?

The best alternatives to Clay are Warmly with its real-time website visitor identification solution, AI marketing agent and AI sales chat, Apollo and Lusha.

Here are the 11 best Clay alternatives and competitors out of the 30+ sales intelligence tools that I reviewed:

ToolUse CasePricingWarmlyReal-time website visitor/person-level ID, intent data, outreach automation, sales orchestration, video chat.Starts at $10,000/yr.ApolloLead finding, sales process automation, B2B data (275M+ contacts), AI scoring, deep integrations.Free, Basic: $49/mo, Pro: $79/mo, Org: $119/mo per user (annually, higher for monthly) LushaAccurate B2B contact data, job change alerts, tech stack filters, CRM workflow, data compliance.Free (5 credits/mo), Pro: $29/mo (annual), Premium: $79.90/mo, Scale: custom.ZoomInfoExpansive B2B company/people database, automated enrichment, lead targeting, AI insights, workflow integration. Plans start ~$14,995/year (Professional), Advanced: $24,995, Elite: $39,995+/year.UpLead160M+ contact DB, 50+ filters, intent data, CRM integration, technographic screening.Free trial (7 days), Essentials: $99/mo, Plus: $199/mo, Professional: $399/mo, custom.DatanyzeProspecting suite, Chrome extension, icebreaker suggestions, technographics, firmographics.Lite: 90-day trial, Pro 1: $29/mo (80 credits), Pro 2: $55/mo (160 credits)KasprEuropean B2B leads, extension, phone/email credits, CRM integrations, easy onboarding.Free, Starter: $49/mo, Business: $79/mo, Org: $99/mo (all per user)LeadfeederWebsite visitor ID, company-level lead tracking, tailored prospect insights, CRM/marketing integration.Free (100 companies, 7 days), Paid: $99/mo (annual) for up to 50 companies.OutreachSales execution, engagement, pipeline tracking, forecasting, intelligent coaching, AI-powered flows.5 pricing tiers (Engage, Call, Meet, Deal, Forecast), all custom via sales team.InstantlyAutomated email outreach, AI-based contact DB, multi-inbox, 600+ outreach templates and strategies.4 paid plans: Growth Leads $49/mo, Supersonic $97/mo, Hyperleads $197/mo, Light Speed $492/mo.Anymail FinderEmail verification/discovery, bulk search, >97% delivery rate, browser and API integrations.Starter: $14/mo, Standard: $49/mo, Scale: $149/mo, Ultimate: $299/mo.

1. Warmly

Warmly (that's us) provides the best Clay alternative on the market with our accurate, real-time, person-level de-anonymization data and signal tracking that help you identify your warmest leads and reach out to them immediately.

We at Warmly believe that the actual golden opportunities lie in intent data—the ability of your systems to tell you when people are interested in your company and why.‎

Our signal-based revenue orchestration platform enables sales, marketing, and GTM teams to:

• Capture buyer interest in real-time.
• Gain quality insights into prospective customers, allowing reps to tailor their strategies accordingly.
• Engage them while they’re still hot and successfully convert them.

It’s the best option for companies looking to combine intent and action data to drive sales.

Let’s take a look at Warmly’s features that make it the best Clay alternative on the market: ⤵️

1. Identify Your Website's Visitors & Reveal Intent

Similarly to Clay, Warmly identifies your website visitors.

However, unlike Clay, Warmly can identify both companies and the individual profiles that are browsing your website.

As a result, your reps can focus their efforts on the right stakeholders from the get-go.

After all, according to a recent study, ~96% of prospects research companies or products before engaging sales teams, which shows that your buyers are doing heavy pre-contact research as you're reading this guide.

With Warmly, you’ll get another ace up your sleeve.

Once it identifies website visitors, the platform proceeds to enrich each visitor with:

• B2B data (email address, company name, phone number, industry, size, technographic, etc.).
• First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
• Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).

This combination of first- and third-party intent data enables you to identify the leads that are most likely to buy right now as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.

Your sales reps will be able to recognize who your hottest leads are right now and design tailored strategies for reaching out to them.

Check out our product walkthrough to learn more about Warmly’s features in use:

‎

Why Is Intent Data Important?

Trying to sell a water bottle to someone who just walked out of their office isn’t the same as selling a water bottle to a marathon runner who just finished a marathon.

Understanding intent signals and recognizing them in time lets you:

• Qualify and score leads with greater precision and easily identify the hottest leads.
• Reach out when their interest level is at its peak.
• Create a hyper-personalized approach for each lead based on the contextual insights you have at hand, like which pages they visited, what they searched for, etc. 

This helped Behavioral Signals shorten its sales cycle by 50-90% and source nearly $7M in its pipeline.

Platforms that omit intent data from their offering slow your lead generation efforts from the get-go, leaving you without one of the most powerful weapons in sales reps’ arsenals.

2. Streamline Sales Engagement Processes

Warmly’s automation features are by far one of the things most customers love about the platform.

Warmly uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.

It provides several automation features, including:

Orchestrator, which lets you automate email and outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:

• The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
• Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
• The course that the workflow should take (send a contextual email, a personalized DM).

This capability improves time-to-lead, while SDRs can take over ones that respond and provide a personalized experience.

The AI-powered prospector prevents quality leads from falling through the cracks simply because you didn’t have a sales rep on hand.

Try it yourself 👇or watch it in action. 

💡Note: You will need to be on one of Warmly’s paid plans to gain access to AI Prospector. For ARC, the ROI was 200% over 6 months. 

AI Chat, which is an AI-driven chatbot that can be trained to:

• Qualify leads.
• Answer their questions.
• Book meetings.
• Offer relevant collaterals.
• Engage leads.

Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.

The combination of these automation features ensures that:

• Every high-value lead will be engaged.
• Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.

3. Marketing Ops Agent

The best GTM strategy is meaningless if you don’t have the right target list of companies and people.

This is why we launched the Marketing Ops Agent to help you build your best lead list.

It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.

Here's how it works:

‎

The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

• AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
• Buying committee identification using insights from past closed-won deals.

• Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
• Automatic list updates as new intent signals or engagement changes occur.
• Unified buying intent scores that stay synced across every sales and marketing channel.

4. A B2B Prospect Database: Coldly

Warmly lets you access Coldly, which is a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your sales reps need to make initial contact, including:

• Validated emails.
• Phone numbers.
• Profiles.

Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.

Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including profiles, company websites, etc.

This way, your team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.

5. Warmly’s AI SDR Agent

We partnered with 11x to combine our best-in-class research intent data with 11x’s next-level AI SDRs.

Our partnership makes up what we believe to be the best AI sales agent for sales teams in 2026 to book more meetings on autopilot with ICP-fit prospects.

You can identify your warmest leads with Warmly and then automatically book meetings with 11x’s AI SDRs.

How Does Warmly’s AI SDR Agent Work?

Following Warmly’s new 11x partnership, sales teams can automatically push de-anonymized, enriched contacts to 11x via webhooks.

Instead of manually reaching out to your prospects after identifying them with Warmly, 11x’s AI SDR will use Warmly’s warm lead data to prioritise contacts to reach out to based on intent signals, such as:

• Website activity (e.g., visited your pricing page).
• Chatbot interactions.
• Research intent.
• Email engagement.
• Recorded sales activity in your sales CRM.

➡️ You can find your 11x webhook URL in the corresponding Integrations tab in your Warmly account.

Here’s how the process looks like:

• Warmly de-anonymizes your website visitors (both companies and contacts so your outreach can be more targeted).
• Our platform filters leads based on intent signals and any existing segmentation rules that you’ve set up in your account.
• The prospects are then funneled to the best-fit outreach path based on their intent.

➡️ Cold leads → Chatbot, email.

➡️ Lukewarm leads → AI Chat, email.

➡️ Warm leads (showing some intent signals, but they're not quite there yet) → High-volume, autonomous calling, and email outreach with 11x’s AI SDRs.

➡️ Hot leads (they're showing the highest levels of intent but need strategic messaging to get them over the line) → Warm calling, and email outreach with your human sales reps.

💡 While 11x’s AI SDRs are great for high-volume, low-touch outreach with your cold, lukewarm, and warm leads, it should be your human sales development reps being looped in for the high-intent accounts.

This workflow can also be customized. You can use segments to narrow down your leads to people who’ve fulfilled specific intent signals.

For example, you can create an AI SDR campaign for prospects who have researched your competitors or leads who have already interacted with your website’s chatbot.

➡️ Our AI sales agent has built-in quality checks to ensure that every message you send out is effective, compliant, and aligned with your brand voice.

Your sales team will be able to focus on nurturing high-priority leads by leaving the legwork to 11x’s AI SDRs.

Warmly’s Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

• AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
• AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
• AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, automation, and email warmup.
• Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

Warmly's Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest leads are right now.

❌ Warm calling feature is available only on the Enterprise plan.

2. Apollo.io

Apollo.io is a sales platform designed to help businesses find leads, manage deals, and improve sales performance.

It provides the most up-to-date and accurate B2B data on over 275 million contacts and 73 million companies through its ‘Living Data Network.’ 

Features

• Using Apollo's Chrome Extension, you can prospect directly within tools like Salesforce, Gmail, or any website and gain instant insights about contacts and companies without leaving their current workflow. 
• With AI-generated lead scores, it identifies prospects most likely to convert by analyzing the sales history and combining it with Apollo’s data. 
• Integrates intent data (via Bombora) to track businesses actively researching products or services relevant to what you sell. 
• You can create automated, personalized email sequences with multiple touchpoints (email, phone calls, tasks). 
• The built-in dialer enables cold calling from within the platform and provides verified phone numbers, automatic call recording, and transcription. 

➡️ Learn more about Apollo with our in-depth Apollo review guide.

Pricing

Apollo.io's pricing offers a free plan with unlimited email credits, 5 mobile credits, and 10 export credits. If you need premium features, it offers three paid plans to choose from: 

• Basic plan: $59 per user per month.
• Professional plan: $99 per user per month.
• Organization plan: $149 per user per month.

Pros and Cons

✅ Consistently provides highly accurate contact information. 

✅ Quick and helpful customer support. 

❌ New users may experience a steep learning curve, which is why some brands have been looking for Apollo alternatives. 

➡️ We dived deeper into how is Apollo comparing to ZoomInfo and you don't want to miss this comparison.

3. Lusha

Lusha is a B2B sales intelligence software that provides accurate contact data to allow sales, marketing, and business development teams to connect with decision-makers.

It’s known for its strong emphasis on data privacy and compliance, including certifications like GDPR, CCPA, and ISO 27701. 

Features

• Lusha’s job change alerts notify teams in real-time when prospects switch roles, enabling them to seize opportunities quickly. 
• The technology filter lets you target companies based on their technology stacks. This allows the sales team to craft tailored pitches and boost their chances of closing deals. 
• Create highly targeted lists of up to 1,000 prospects simultaneously using advanced filters and real-time data. Then, export them directly to CRM, automating workflows. 
• Integrates effortlessly with platforms like Salesforce, HubSpot, Zapier, and Outlook in under 60 seconds. 

Pricing

In addition to a free trial, Lusha offers three paid plans: 

• Pro plan: $49 per user per month.
• Premium plan: $79 per user per month.
• Scale plan: Custom pricing.

Pros and Cons

✅ Responsive customer support, especially in resolving issues related to inaccurate data. 

✅ The free trial allows new users to test the platform before committing financially. 

❌ Important contact information is sometimes unavailable, leading to wastage of credits, which is why some sales leaders have been looking for Lusha alternatives. 

4. ZoomInfo

ZoomInfo is a B2B data platform that helps businesses accelerate growth by automating marketing and sales tasks.

It offers a vast database of company information and decision-makers, allowing you to target the right people with precision. 

Features

• Engage by ZoomInfo, a sales engagement tool, helps sales teams quickly connect with prospects using automated workflows, such as multi-channel prospecting campaigns—Salesflows. 
• The AI recommendations engine suggests the best contacts and personas to target based on historical interactions. 
• The FormComplete feature boosts lead capture with data-enriched forms, auto-fills details from a business email, tracks abandoned forms, and verifies emails in real time for high-quality leads. 
• ZoomInfo Chat helps sales teams engage website visitors in real time, trigger personalized chats based on lead data, and schedule meetings instantly. 

➡️ Learn more about ZoomInfo with our in-depth ZoomInfo review guide.

Pricing

ZoomInfo does not display it's pricing, but we were able to find you some numbers in our in-depth ZoomInfo pricing guide.

Pros and Cons

✅ Easy to use, with responsive customer service and training. 

✅ Smooth integration with Sales and HubSpot.

❌ Occasionally slow due to the large volume of data being processed, which is why some sales leaders have been looking for ZoomInfo alternatives. 

5. UpLead

UpLead is a B2B sales intelligence tool that offers a database of over 160 million business contacts and allows you to search for leads based on 50+ filters, such as industry, job title, company size, and location. 

Features

• Monitors over 16,000 different data points, enabling you to find companies that use competitive or complementary technologies. Plus, you can exclude certain technologies to filter out companies that would not be potential buyers. 
• Smoothly integrates with major CRMs like Salesforce, HubSpot, and Pipedrive. This lets you push leads directly into your CRM or download them as CSV files. 
• The Intent Data feature helps sales teams find leads actively looking for solutions to their offerings. This leads to proactive engagement at the right moment, increasing the chances of conversion. 
• The Prospector API feature lets you find contacts and emails based on job title, function, and location.    

Pricing

Start with a 7-day free trial. After that, there are three paid plans to choose from: 

• Essentials: $99 per month
• Plus: $199 per month
• Professional: Custom pricing 

Pros and Cons

✅ Clean and intuitive dashboard simplifies searching and filtering contacts. 

✅ A cost-effective solution compared to other platforms. 

❌ Contact details can sometimes be outdated. 

6. Datanyze 

Datanyze is designed to elevate the sales prospecting experience by offering a comprehensive suite of tools that streamline data collection, improve content accuracy, and facilitate meaningful interactions with potential clients. 

Features

• With its Google Chrome extension, you can access and collect contact information directly from profiles and company websites. No more switching between tabs or manually searching for contact data. 
• Boasts a vast database, including over 63 million direct dial numbers and 84 million email addresses. 
• Provides icebreaker suggestions based on current events or social media activity related to prospects. This helps sales professionals initiate personalized and relevant conversations. 

Pricing

In addition to a 90-day free trial, Datanyze’s two paid plans include: 

• Nyze Pro 1: $29 per month
• Nyze Pro 2: $55 per month

Pros and Cons

✅ The easy-to-navigate dashboard makes Datanyze accessible to users of all skill levels.

✅ Promises a refund for any inaccuracies found within its database. 

❌ Lack of responsive customer support. 

7. Kaspr 

Kaspr is a lead generation platform providing accurate contact data, primarily focused on European markets.

It offers access to a vast database of over 50 million verified phones and email addresses to help sales teams, recruiters, and marketers connect with prospects efficiently. 

Features

• With the Chrome extension, easily extract contact data directly from profiles, including from Sales Navigator and Recruiter Lite. 
• Offers a centralized dashboard for organizing leads, setting up follow-up tasks, and managing prospecting activities. It also supports tagging, list creation, and note-taking to ensure no prospect is forgotten. 
• Integrates with major CRM systems like HubSpot, Salesforce, Zoho, and Pipedrive, allowing enriched data to flow directly into existing pipelines. Zapier integration opens up further connections with tools like Google Sheets, ClickUp, and Bullhorn. 
• Ensures all data collection and handling processes comply with European data privacy regulations—GDPR and CCPA. 

Pricing

Kaspr offers a free plan and three paid plans: 

• Starter plan: $65 per month
• Business plan: $99 per license per month
• Organization plan: $99 per license per month (minimum 5 licenses)

Pros and Cons

✅ Easy setup without a complicated onboarding process. 

✅ Customer support team considers users’ feedback for future improvements. 

❌ Can be expensive for small businesses.    

8. Leadfeeder

Leadfeeder helps businesses identify companies visiting their websites and turn anonymous traffic into actionable leads.

By tracking and analyzing website visitors, it provides insights into company names, their behavior, and interest levels. 

Features

• Scrubs data to remove valueless traffic, such as bots or Internet Service Providers (ISPs), guaranteeing you see high-quality leads.    
• Integrates with tools like Slack, Mailchimp, Google Ads, ActiveCampaign, and Looker Studio to fit smoothly into existing sales and marketing workflows. This enables teams to access lead data across different platforms. 
• Based on the insights into the content prospects have viewed, sales teams can tailor the outreach pitches and reach out to them before competitors. 

Pricing

Leadfeeder's pricing offers two plans: 

• Free plan: Tracks up to 100 companies with data from the last 7 days. 
• Paid plan: Starts at $165 per month, including unlimited visits data.

Pros and Cons

✅ The Simple setup makes it accessible for teams with less technical expertise. 

✅ The IP recognition service actually misidentifies many companies - as we outlined in our detailed Leadfeeder review.

❌ Companies are often misidentified as carriers or unrelated businesses. 

9. Outreach 

Outreach is a sales execution platform designed to help sales teams, RevOps, and go-to-market leaders streamline their workflow and close more deals. 

Features

• Provides real-time insights to sales leaders through tools to track deals, forecast revenue, and analyze probabilities of hitting targets. 
• The dashboard displaying key metrics, sales funnels, and performance data offers a visual, easy-to-understand breakdown of how the sales cycle is progressing—what’s working and what needs improvement. 
• Outreach’s AI capabilities assist in automating tasks, predicting deal outcomes, and guiding sales reps on the next steps to maintain momentum. It also improves sales coaching by analyzing meetings and interactions in real time.
• Offers role-based access controls (RBAC), meaning you only get access to the information and tools necessary for your role. 

Pricing

Talk to Outreach’s sales team for a tailored pricing plan. The pricing is structured in five tiers: Engage, Call, Meet, Deal, and Forecast. 

Pros and Cons

✅ Outreach makes it easy to manage a lot of prospects and keep track of who is being reached out to.

✅ Responsive customer support, even in non-system-related issues. 

❌ Users find Outreach significantly overpriced for what it offers. 

10. Instantly 

Instantly is an email outreach platform helping businesses find, contact, and convert their ideal clients through automated email campaigns.

It uses an AI-powered database of over 280 million verified contacts. Plus, advanced filters let you target and engage the right clients at scale. 

Features

• The Unibox feature allows you to manage multiple inboxes from one place—you can categorize leads, respond, or forward emails to book meetings.    
• Offers a resource library that includes over 600 email outreach templates, setup guides, and 200+ email outreach strategies, helping you fine-tune your campaigns. 
• Create a list of buyers and reach out to them with Instantly in a click.
• From technologies to headcount and revenue - target only the people you know will resonate with your message using advanced filters.

Pricing

Instantly offers four paid plans: 

• Growth Leads: $49 per month.
• Supersonic Leads: $97 per month.
• Hyperleads: $197 per month.
• Light Speed: $492 per month.

Pros and Cons

✅ Prompt customer support and access to useful training materials.

✅ Regularly adds new features according to customer feedback. 

❌ Frequent updates and new features can be overwhelming, especially for beginners. 

11. Anymail Finder 

Anymail Finder is an email verification and discovery tool that boasts a high accuracy rate, with verified emails guaranteed to have a 97%+ delivery rate.  

Features

• Search for verified email addresses by entering a person’s name and the domain of the company they work for.  
• Integrates with letting you build lists of leads and find emails directly from profiles. 
• Use its browser extension to find accurate email addresses without leaving your web browser. It also generates comprehensive data-rich lists that can be exported in CSV or Excel formats for further outreach. 
• Provides a robust API or seamless integration into existing workflows and supports bulk email searching, making it suitable for large-scale operations. 

Pricing

You can start with a 3-day trial. After that, choose any plan from the following: 

• Starter plan: $14 per month.
• Standard plan: $49 per month.
• Scale plan: $149 per month.
• Ultimate plan: $299 per month.

Pros and Cons

✅ Free trial enables you to test all the features before committing to a paid plan. 

✅ Provides access to hard-to-find email addresses. 

❌ Some features might be tough to get the hand of initially. 

Next Step: De-Anonymize Your Visitors & Reach Out To Them With Warmly

Clay starts off as an affordable sales intelligence software but its costs can quickly scale up, especially when you’re new to the platform and don’t know how to use up its credits efficiently.

Warmly offers a more cost-effective option across all tiers. Your brand will get more credits, more signals, and better data at a lower annual cost.

If you’re looking for a revenue orchestration platform that offers:

• A way to instantly engage with your highest intent leads with Warmly’s AI chat.
• A platform that works in real-time and can automatically notify the right salesperson as soon as an ICP lead shows buying intent so they can act immediately.
• The ability to create a human-to-human connection with any high-intent web visitor through video chat right on your site.
• The ability to send leads to the right salesperson automatically and notify them via Slack with a high-intent lead is active on your website.
• A free email and database that comes with a <1% bounce rate.
• A Bombora integration that lets you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand and get in front of them before your competitors do.

Read More

• Cognism Review: Check out our review of Cognism, which is a direct competitor of platforms like Clay and Apollo.
• 6sense Review: Check out our review of 6sense, going over its features, data quality, and integrations.
• Best Lead Intelligence Software: Find the best platform for gaining critical insight into your leads.
• Best GTM Tools: Optimize your GTM strategy with some of the best GTM software on the market today.

Are you curious about Lead Forensics pricing but need help finding reliable, detailed info?

We've got you covered!

In this article, we’ll explore Lead Forensics pricing plans, investigate how much you can expect to pay for each, and break down their key features.

And if you decide that Lead Forensics doesn’t provide enough bang for your buck, we’ll offer an alternative website traffic tracking solution that provides more functionality at a more affordable and transparent price.

Lead Forensics Pricing Plans

Lead Forensics has two pricing plans:

1. Essential: Built for small and medium-sized businesses.
2. Automate: Designed for enterprise businesses.

No prices are disclosed for either plan.

In fact, the only thing clearly stated on the website is that Lead Forensics’ pricing is traffic-based, meaning that the end cost will depend on how much traffic your website generates in a month.

But before we discuss how much Lead Forensics will cost you, let’s first explore whether Lead Forensics offers anything for free.

Does Lead Forensics Have a Free Plan or Tools?

In short, no.

Lead Forensics doesn’t have freemium plans or tools you can use for free.

However, there is a free trial for both of its plans that gives you access to all features the plan in question includes for a week.

It’s up for debate whether a one-week-long trial is sufficient to really get the hang of Lead Forensics’ capabilities, but it’s still better than nothing.

At the end of the trial, the Lead Forensics sales team will provide you with a custom quote based on the traffic volumes you got during that time.

Once the trial expires, you can subscribe to one of Lead Forensics' two paid plans to continue using it.

Lead Forensics Essential Plan

The Essential plan is aimed at small and medium businesses looking to identify companies visiting their website.

As such, it has a range of features that enable website visitor identification, including:

• Provides a list of business visitors enriched with B2B contact data.
• Identifies keywords driving the most traffic.
• Real-time notifications when a new lead or lead matching your ICP lands on your website.
• Conversion tracking.
• Customizable dashboard for monitoring website traffic.
• Named Customer Success Manager.
• Data export.
• Lead manager.
• Lead scoring.
• Import and manage data files.
• Basic one-way integrations with CRM, marketing automation, and similar tools.

As mentioned above, Lead Forensics doesn’t have set prices, as its final costs depend on traffic volume. 

At the same time, the company doesn’t provide any hints about which other factors influence its pricing or the average amount you can expect to pay for specific traffic volume ranges.

On the upside, both the Essential and Automate plans allow unlimited users, which is especially useful for bigger teams.

However, you should keep in mind that many users complain about Lead Forensics costs, integration capabilities, and the capacity to identify anonymous website visitors.

Source

Lead Forensics Automate Plan

The Automate Plan was built for enterprise businesses.

The automate plan, includes all features in Essential in addition to a few more designed specifically for large companies and their needs, such as:

• Advanced integration with CRM software (e.g., Zoho, Pipedrive, HubSpot, Salesforce, and Microsoft Dynamics).
• Fully customizable automated CRM workflows.
• Letting you automate CRM reports.
• Fuzzy Matching’ algorithm to keep your data clean.
• Key account behavior tracking.

This plan also includes unlimited users.

However, there are a few downsides to consider when it comes to both Automate and Essential plans:

1. Lead Forensics cannot identify actual individuals who visit your website, making it very difficult to pinpoint actual contacts you should reach out to, especially in larger companies.

Source

1. It often lags, meaning that the notifications it provides are not exactly real-time, meaning you won’t be able to detect and contact leads while they’re still hot.

Source

How Much Does Lead Forensics Actually Cost?

We had to dig much deeper than Lead Forensics’ official site to answer this question in detail.

Judging by data provided by actual customers and Vendr’s internal transaction data, “the minimum price is around $6,000, and the maximum price is approximately $98,000. The average cost for Lead Forensics software is about $35,000 annually.”

This shows that Lead Forensics is certainly not on the cheaper end of the scale, making it cost-prohibitive for smaller businesses.

Source

Moreover, Lead Forensics seems to only have annual contracts, which doesn’t work for everyone.

Source

What Happens at Renewal?

According to Vendr, you can negotiate a discount at renewal:

"We pushed back on Lead Forensics, stating that the customer wasn't using the platform to its full ability and we wouldn't be able to justify the renewal at the same price. We mentioned that senior leadership was involved and reviewing the contract which was potentially at risk of churning. The customer was happy to settle at $21,600, but we leaned on the fact that the supplier valued the relationship and wanted to ensure it remained. SCOPE: 100 contacts per month - $22,800 original offer - reduced to $20,400 with 2 months free."

Want a More Feature-Rich Alternative with Transparent Pricing?

Truth be told, Lead Forensics pricing policy is not a good match for everyone.

Small and medium businesses, in particular, struggle to cover the costs, although enterprises are not keen on overpaying for their software solutions either.

Moreover, several other factors make Lead Forensics a less-than-optimal choice for many businesses, such as:

• Lead Forensics cannot identify individual website visitors.
• It has very basic integrations on its Essential plan.
• It doesn’t include options for contacting website leads while their interest is at its peak.

So, if you’re not too thrilled with the idea of spending thousands of dollars annually for a website traffic identification platform that doesn’t really tick all the boxes, you’ll need a more complete alternative.

Enter Warmly - a revenue orchestration platform that provides more features at a lower price.

Warmy can reveal, enrich, and convert your website visitors at both the company and individual levels, which makes it a more suitable tool for businesses that want to really dive into their leads.

Let’s get a closer look at some of Warmly’s features that make it a good Lead Forensics alternative.

Warmly’s Features

Feature #1: Reveal Website Visitors and Intent

Warmly reveals website visitors, similar to Lead Forensics.

However, that’s pretty much where all the similarity ends.

Unlike Lead Forensics, Warmly identifies both businesses and individuals visiting your website, helping you pinpoint the actual contacts that are surfing on  your website.

Once it identifies your website leads, Warmly proceeds to enrich each lead with:

• Detailed B2B contact data (company name, address, phone number, LinkedIn profiles, emails, etc.).
• Firmographic data (number of employees, industry, etc.).
• CRM data (ongoing and closed deals, account owners, previous interactions with your sales professionals, etc.).
• Technographic data (software tools and technology a company uses).
• SEP data (engagement with other sales and marketing campaigns, chatbot interactions, etc.).

But it doesn’t stop there. Warmly also reveals buyer intent, helping you detect who your hottest leads are right now.

Warmly achieves this by monitoring and identifying:

1. First-party intent data that includes insights into visitors’ website sessions, such as pages they visited, time spent on each page, the content they downloaded and interacted with, etc.
2. Third-party intent data, including topics they recently searched for on the web, job change intent, visits to competitors’ websites, etc.

This way, you’ll:

• Know which leads are most likely to convert at this very moment.
• Be able to provide your sales reps with all the essential info they need to contact those leads and tailor their approach to their needs and pain points.

Feature #2: Live Lead Engagement

Another issue with Lead Forensics is that it doesn’t provide options for contacting leads while they’re still hot.

With Warmly, your reps can react when your leads’ interest is at its peak.

In the “Warm Calls” section of Warmly’s dashboard, you can monitor how your website visitors interact with your website in real-time.

Once you assess that the time is right based on the actionable insights Warmly provided, you can contact them via one of two options:

1. Live Chat, which enables you to engage leads via text chat.
2. Live Video Calls, which allows you to hop on a live call straight from your website.

Our Warm Calls best practices can help you ensure high response rates, so make sure to check them out before using this feature. 

Feature #3: Diverse Automated Workflows

Automation is key to increased productivity, efficiency, and cost reduction across levels, which is why many website traffic identification platforms try to incorporate it into their offering, at least to some extent.

While Lead Forensics does have some automation features, they are pretty basic, especially compared with Warmly.

Warmly has several automation features, including the following:

1. Lead routing

This feature ensures that each new lead is immediately assigned to the most appropriate sales rep based on the criteria you set up.

For instance, you could have your most experienced reps handle extra important leads or assign leads to reps who have already interacted with them.

The mechanics behind it are pretty simple.

Warmly’s Slack integration enables you to set up real-time Slack notifications that will alert the rep you want when a high-value lead lands on your website, makes a high-intent action (e.g., visits the pricing page frequently, downloads your content, etc.), or asks a high-intent question in the chatbot.

2. Orchestrator

Warmly’s Orchestrator helps you ensure that every quality lead who lands on your website will be engaged while they’re still hot and in a way that is perfectly tailored to their needs, expectations, and wants.

With it, you can automatically add leads to automated LinkedIn and/or email sequences.

You can configure everything within it, to the very last detail, including:

• Orchestration triggers (i.e., an action that sets off the workflow, such as a high-value visitor landing on your website or returning to a high-intent page).
• The companies you want to add to the sequence (based on industry, size, and other relevant criteria).
• The individual profiles you want to be targeted in each company (based on job role, seniority, etc.).
• The action you want the Orchestrator to take (send a personalized email, a contextual LinkedIn DM, or a LinkedIn connection request).

3. AI Chat

AI Chat is a conversational AI-driven chatbot that can:

• Engage leads who land on your main page or any specific landing page (e.g., pricing, features).
• Answer questions and offer resources.
• Book qualified meetings.

With it, you can have peace of mind that each valuable lead will be engaged with highly relevant, contextual messages that boost response rates and increase your chances of getting more meetings and closing more deals.

Pricing

Warmly has a free forever plan that lets you reveal up to 500 individuals and companies visiting your website. This plan is perfect for trying out one of the platform’s essential capabilities.

If you expect higher monthly web traffic and need additional features, there are three paid tiers to choose from:

• Startup: $700/mo, includes 3 users, up to 10,000 monthly visitors.
• Business: From $1,440 to $1,740 per month, depending on the number of visitors you expect to have. It includes 10 seats.
• Enterprise: Custom plan. Created for users with an estimated traffic of 100,000+ visitors per month who need more customization. Includes 20 seats, advanced AI personalization, custom integrations, etc.

Note: All paid plans provide access to all of Warmly’s features and include integrations with Clearbit, Bombora, and 6Sense.

Integrations

In addition to the data solutions mentioned above, Warmly has many more seamless integrations, including those with OpenAI and the most modern SEP and CRM software, which enables it to easily fit into any business’s tech stack. 

Moreover, all its integrations are available on all plans - including the free one.

Start Identifying & Converting More High-Value Website Leads Today

So, is Lead Forensics worth it?

In the end, it all comes down to your budget and expectations.

If you’re fine with paying thousands of dollars for a platform with a pretty basic feature set that cannot identify individual visitors, go ahead.

However, if you’d like to get the most for your money, including more features and integrations critical for lead generation success on all plans, then Warmly is a far better choice.

To quote one of our satisfied customers:

“Having had the opportunity to utilize LeadForensics in the past, my transition to Warmly.ai has been notably advantageous. From a cost-effectiveness standpoint, Warmly.ai stands on par, yet it surpasses in terms of user experience and intuitive design, making it not only a wise choice but a superior investment for businesses seeking to leverage website visitor insights.

Warmly.ai excels in its ability to provide detailed analytics on company visits to my site, offering a granular view that often extends to identifying specific individuals behind these interactions. This depth of insight is invaluable for tailoring engagement strategies and personalizing follow-ups, thereby enhancing the potential for converting interest into tangible business opportunities.

Moreover, Warmly.ai's platform is designed with the end-user in mind, ensuring that navigation and data interpretation are straightforward, thereby reducing the learning curve and enabling teams to harness its full potential swiftly. The integration capabilities and real-time analytics further contribute to its effectiveness, making it an indispensable tool for businesses aiming to optimize their digital presence and engagement strategies.”

Ian L., Verified G2 Reviewer

Curious to see if Warmly is a match?

Sign up for its free plan and explore Warmly’s capabilities with no strings attached. Or book a demo to discover how Wamrly can work for your.

When it comes to 6sense pricing, there’s no clear pricing associated with the software. It’s something you have to contact the sales team at 6sense and know as per your business needs.

Our research online, though, has shown some signals that 6sense is expensive, especially for small and medium-sized businesses.

That’s why, in this guide, we will cover everything you must know about 6sense pricing – pricing tiers, how pricing for each plan varies, hidden charges, etc.

Let’s first start with a short overview of the pricing plans of 6sense.

‎

6sense Pricing Plans

6sense Revenue AI for Sales has a tiered pricing structure catering to various team sizes and needs. 

Here’s a look at 6sense pricing and key features that come with every plan. 👇

PlanWhat you're gettingFree PlanEntry-level access with 50 monthly data credits, company & people search, list builder, sales alerts, and Chrome extension for basic prospecting.Sales Intelligence + Data Credits + Predictive AIFull-featured package combining data acquisition, enrichment, predictive AI models, dashboards, and Sales Copilot to drive highly targeted, AI-prioritized selling.Sales Intelligence + Data CreditsExpands reach with contact and company data acquisition, enrichment, persona/techno/psychographic insights, web visitor ID, and workflow automation to boost prospecting efficiency.Sales Intelligence + Predictive AIFocuses on AI-powered prioritization with predictive models, scores, and dashboards, layered with Sales Copilot and sales workflow tools for smarter targeting.

Note: The 6sense Chrome extension is available with all four plans. It allows you to extract insights while browsing company websites.

How Does 6sense Calculate Its Pricing?

Before we dig deep into 6sense pricing tiers, here are some factors to consider before you pay for the software:

1. Credit Based Usage

All 6sense pricing plans use credit-based systems to access specific features within the platform. The number of credits allocated monthly varies between plans. 

2. High Entry Cost

The 6sense Free plan has a limit of 50 credits per month. Technically, this is very limited for any business using the platform for prospecting. And just when you think of upgrading, 6sense is coming in at a whopping $120,000 for the first year with a 2-year commitment. 

Source

3. Negotiation Flexibility

One positive aspect of 6sense custom pricing plans is that it gives you the flexibility to negotiate pricing. 

Considering that the Growth and Enterprise pricing can exceed $100,000 annually,  businesses are encouraged to discuss their budgets and available discounts during negotiations. 

4. Implementation Costs

While not always specified upfront, implementation fees may apply, and organizations should inquire about potential flexibility in these costs during discussions with sales representatives.

How Does 6sense Pricing Work?

6sense employs a credit-based pricing system. It allows you to access information in the 6sense database in particular ways depending on the Sales Intelligence (SI) plan you have purchased.

For example, 6sense's Free plan offers 50 credits per month. Similarly, other SI plans may have different ways to acquire or allocate credits based on your team size and custom quotes shared by the sales team. 

You can use 6sense credits to:

• Unlock and export contact or company details listed in the software. 
• Leverage sales intelligence web application or the 6sense SI Extension for Chrome.
• Export intent data, technographic, or psychographic information to CRM or CSV files.

What’s more, you can go ahead and unlock someone's email and phone number. It costs 1 credit, and each data export also requires 1 token (credit). 

However, here's the catch. Credits do not roll over to the next month; unused credits expire at the end of each billing cycle.

6sense Free Plan

6sense Free Plan serves as an entry point for users to familiarize themselves with the software’s account-based marketing tools before committing to a paid subscription. 

It's designed for individual users requiring basic Sales Intelligence (SI) features without initial investment.

Here's what the free plan offers:

• Free monthly credits: With the free tier, you receive 50 credits each month to access various functionalities within the platform.
• Buyer discovery: 6sense analyzes more than 500 billion intent signals across channels to help identify potential B2B buyers and understand their needs, facilitating targeted outreach. The free plan does not include AI and predictive models for buyer discovery. 
• Contact and company data: The free plan gives access to the basic information of millions of contacts and companies relevant to sales across 200 countries. The data is verified by 15+ online sources and updated monthly.
• List management: Using the 50 credits you get with the free plan, you can curate a list of accounts or contacts into an exportable CSV file with all available details for instant use in your other systems. Alongside this, the plan also offers tools to organize and manage target lists effectively.
• Sales alerts: Receive real-time alerts via email or Slack when accounts take important actions.
• Chrome extension: Access core data and insights directly from your browser while prospecting.

6sense Sales Intelligence + Data Credits + Predictive AI

This is 6sense's most comprehensive package, which combines enriched company and contact data with predictive AI models and Sales Copilot for advanced, AI-driven selling.

It’s designed for teams that need full visibility into buyers, intent signals, and AI prioritization to accelerate revenue generation.

Here’s what it includes (beyond the Free plan):

• Predictive AI models, scores, & dashboards: You'll be able to identify and prioritize accounts most likely to convert.
• Sales Copilot: AI recommended actions, account summaries, and AI Writer (beta) for prospect engagement.
• Advanced data acquisition: Enriched company & contact details, emails, and phone numbers.
• Persona, technographics & psychographics: Map decision-makers and their behaviors.
• Web visitor identification: Reveal anonymous visitors researching your company.
• Job postings & 3rd-party intent: Capture signals from external sources like industry sites.
• Workflows & alerts: Automated, intelligent sales workflows and engagement alerts.
• Corporate hierarchy mapping: Visualize parent companies, subsidiaries, and buying units.
• Integrations: Native connections with CRMs, SEPs, and marketing automation tools.
• Reporting & analytics: Advanced dashboards with AI-powered prioritization insights.

6sense Sales Intelligence + Data Credits

This tier builds on the Free Plan by adding scalable data acquisition and enrichment tools, without predictive AI.

It’s best suited for teams focused on expanding reach and fuelling outbound prospecting with high-quality, verified data.

Here’s what it adds:

• Company & contact data acquisition: Unlock verified emails, phone numbers, and enriched profiles with credits.
• Buyer discovery: Identify new accounts based on signals and fit.
• Persona, technographics & psychographics: Deeper insights into buyer roles, tech stack, and interests.
• Web visitor identification: Spot anonymous site traffic for outreach.
• Job postings & 3rd-party intent: Track expansion signals and external buyer research.
• Sales Copilot (lite): Chrome extension, AI Writer (beta), and company/contact insights.
• Workflows & alerts: Automated alerts and sales engagement triggers.
• CRM/SEP integrations: Sync enriched data with platforms like Salesforce, HubSpot, or Outreach.
• Multi-product reporting: Track engagement and enrichment effectiveness across teams.

6sense Sales Intelligence + Predictive AI

This tier focuses on AI-driven prioritization by combining predictive analytics with Sales Copilot, without requiring data credit add-ons.

It’s designed for sales teams who already have strong data sources but want smarter targeting and AI recommendations.

Here’s what it offers:

• Predictive AI models & dashboards: Forecast account conversion likelihood and prioritize the pipeline.
• Sales Copilot: AI recommended actions, account summaries, AI Writer (beta), and insights within Chrome.
• Persona, technographics & psychographics: Profile accounts and decision-makers.
• Web visitor identification & job postings: Track interest and hiring signals.
• 3rd-party intent signals: Layer additional research signals into targeting strategy.
• Workflows & alerts: Automate follow-ups and engagement triggers.
• Corporate hierarchy: Map out enterprise buying groups and structures.
• CRM/SEP integration: Keep predictive insights synced with existing sales workflows.
• Advanced reporting: Combine AI scores and account activity in dashboards for easy prioritization.

How Much Does 6sense Actually Cost?

Costs can range from $60,000 to $100,000 per year for most companies, although exact prices depend on customization and usage.

According to 3rd party data from Vendr, the median buyer pays $55,211/year for 6sense, and the cost can go up to $130,483/year.

Compared to 6sense alternatives like Warmly, the platform has expensive pricing tiers. It lacks transparency on credit usage and implementation costs, plus lock-in periods make it tough for decision-makers to invest in the platform. 

For smaller businesses, the cost can be prohibitive unless the expected return on investment (ROI) from high-value deals justifies the price.

Large enterprises often find the platform’s advanced capabilities worth the expense, particularly for optimizing B2B sales and marketing efforts.

➡️ You may also face extra costs for training staff to fully utilize the platform, especially given its complexity​. 

So, ensure to factor these into your total cost assessment. Negotiating for discounts or long-term contracts can help manage these expenses.

Are you looking for a 6sense alternative?

Warmly is a revenue orchestration software that lets you identify and engage potential leads based on their online behavior.

Unlike 6sense, Warmly offers better prospecting and sales intelligence features alongside transparent and simple pricing models.

With Warmly, you get:

• Transparent pricing with no hidden costs.
• No expensive add-ons.
• No extra charges for integrations.

Let’s get a closer look at some of the features that make Warmly an attractive solution for industry challengers:

Feature #1: Identifies your website visitors to the contact level

Unlike 6sense, Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

You add a snippet of Warmly’s code to your website, and the platform will start revealing leads in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:

1. Contact data (email address, phone number, social media profiles, etc.).
2. Firmographics (company location, size, funding, etc.).
3. Demographics (individual names, job positions, etc.).
4. Technographics (tools and software a company utilizes).

Warmly optimizes our data through a waterfall approach, which means we use multiple data providers (20+), including 2 other leading website de-anonymization providers (Vector and RB2B) to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

• Higher data quantity: Multiple sources expand match rates.
• Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain the robust data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time, ensuring that both contact-level and company-level data meet the high standards our customers expect.

Feature #2: Reveals your hottest leads based on intent data

We understand that knowing who your leads are is only one part of successful outreach and conversion.

This is why our platform collects intent data for each lead, allowing you to understand who your hottest leads are right now.

The platform captures three types of intent signals:

1. First-party intent, which includes intent signals, leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
2. Second-party signals, which come from monitoring for things like job change intent, new funding rounds, etc.
3. Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

As a result, your sales reps will get:

• A complete overview of which of your leads are most likely to convert right now.
• Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.

💡 What’s more, your team will be able to deliver personalized pop‑ups that feel helpful, not intrusive, such as a custom piece of content, a relevant case study, or a direct link to book time with your team.

We call these high-converting pop-ups Warm Offers because we knew that both SDRs and users are tired of one-size-fits-all generic CTAs.

Warmly identifies visitors by company, behavior, and intent and then dynamically personalizes the pop-up content based on their buyer journey.

Feature #3: Signal-based sales orchestration

I understand that regardless of how good and alert your sales reps are, some prospects always fall through the cracks.

Warmly handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.

Firstly, there’s the Orchestrator, which enables you to set up automated email and outreach sequences by:

• Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
• Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
• Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized DM or connection request).

Secondly, AI Chat, Warmly’s AI-powered chatbot, automatically engages and qualifies leads, offers collaterals, answers questions, and books meetings while ensuring that every interaction with every lead is contextual and tailored to their prior interactions.

You can try it out: 👇

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

Feature #4: A B2B Prospect Database: Coldly

Warmly comes with Coldly, a database with 200M+ accounts and contacts, which gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your sales reps need to make initial contact, including:

• Validated emails.
• Phone numbers.
• Profiles.

Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.

Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including profiles, company websites, etc.

You will have both accurate contact data and the right tools to pick up buyer intent signals and set up workflows on top of them.

Feature #5: Live video chat

Warmly enables your sales reps to engage leads directly via on-site live video chat.

Your team can do what they do best - engage high-quality leads while they’re still hot and nurture them into conversion.

If you go to the “Warm Call” section of the platform’s dashboard, you’ll see all the companies and individuals visiting your website right now, in addition to intent and B2B data on each visitor.

💡 When sales reps assess the time is right, or receive a Slack notification that a high-value lead has landed on your website, they can initiate a video call or send a contextual message in the text chat, emphasizing that they’re an actual human.

Reps can then leverage the data Warmly revealed to further nurture, warm up, and convert leads.

Warmly’s Integrations

Warmly integrates with a wide range of platforms, including:

• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• 6sense.
• Clearbit.
• People Data Labs.
• And more.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Unlike 6sense, Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

• AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
• AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
• AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, automation, and email warmup.
• Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

Reach out to solution-ready prospects with Warmly’s identification and automation capabilities

We believe that Warmly offers the best alternative to 6sense for enterprises not only because of contact-level website deanonymization, but also because of our engagement features, such as live video chat and AI chatbot.

That will help you engage leads while they’re still on your website and are burning hot.

If your team is serious about scaling outbound and nurturing inbound while aligning with marketing, Warmly is one of the smartest, most intent-driven ABM platforms out there.

Here’s what else you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Related Reading:

• Best Website Visitor Tracking Software‎
• How to Identify Website Visitors
• Top 11 Website Visitor Identification Software & Tools

Cognism’s pricing is notorious for being opaque, confusing, and expensive. Assessing whether it’s worth the cost is no easy task.

In this guide, we’ll explain Cognism’s pricing policy, including the factors that influence the total platform costs.

Once you have a clearer picture of its pricing, you’ll know if Cognism is a good match for your business or not. In case you don’t want to go ahead with your purchase, we’ve got you covered in that department as well.

We’ll offer an alternative solution that ticks all the boxes Cognism doesn’t, giving you another option to consider.

But first, let’s dig into the key subject - Cognism pricing options.

Cognism Pricing Plans

While Cognism offers custom pricing plans for your business needs, the customization is done on top of its two core packages: Platinum and Diamond.

• The Platinum Tier offers essential features and is under a price bracket of $1,500 to $10,000 annually.
• The Diamond Tier is priced between $2,550 and $25,000 per annum and comes with advanced features and AI capabilities.

Both plans offer huge pricing flexibility, making Cognism suitable for companies with a mid-sized team to an enterprise.

Cognism Pricing Factors to Consider

When considering Cognism's pricing, several key factors can significantly influence the overall cost and service offerings.

1. Contract Structure

Cognism typically operates on an annual contract basis. It ditches credit-based systems that limit viewing and exporting data, monthly caps, and resets, leading to unexpected costs and scarcity mindsets.

With Cognism, you subscribe to a contract and never get interrupted by limits. The contract amount varies based on your team size and required features.

So, as the business grows and headcounts increase, the contract value increases significantly. But in the end, the contract is limitless and favors large-scale enterprise operations.

2. User Licenses

The pricing model includes a flat platform fee plus a per-user fee. The platform license fee covers data maintenance, setup, onboarding, and support services. However, it varies depending on your plan.

For example, the Diamond plan has a higher per-user license fee ($2,500) than the Platinum plan ($1,500) due to its additional features. 

3. Feature Inclusion

While the Platinum tier offers essential features like Lead Builder, Insights, and Data Enrichment, the Diamond tier includes premium features like AI segmentation, Intent data (Bombora), and on-demand phone number verification.

👀Note: Increasing capacities, such as the number of contacts needed, and additional features like data enrichment incur further costs.

4. Integrations

Unlike other data providers on the market, Cognism does not charge extra for integrations, and its Diamond and Platinum tiers integrate with all leading CRMs and sales tools, including: 

• Pipedrive
• HubSpot
• Salesforce
• Microsoft Dynamics
• Zapier

5. Discount Opportunities

There are potential discounts available through negotiation tactics, such as leveraging end-of-quarter incentives or competing offers from other providers, which can lead to significant savings (up to 29% in some cases).

How Does Cognism Pricing Work?

Cognism offers personalized pricing plans. You can customize a plan according to your unique data needs and team workflow requirements.

There’s also a platform fee with each pricing tier. It covers data maintenance, set-up, onboarding, and 24-7 live chat support.

While Cognism doesn’t deal with credit-based pricing, it still allows you to include credits in your plan for operational workflows where a couple of people generate data for other users. 

Cognism credits are distributed across all account holders, with the option for admins to limit credit share for individual users. 

Apart from that, Cognism pricing is simple and based on two paid subscription plans, including a free trial. 

Cognism Free Trial

Cognism offers a free trial of 25 targeted B2B leads. Unlike what a traditional free trial entails, Cognism provides a sampled database to test out the tool's capabilities.

To personalize the trial experience, Cognism lets you chat with a data expert to ensure you get sampled data that matches your Ideal Customer Profile (ICP).

Post-trial, you've Cognism Platinum and Diamond plans to choose from. 

Both plans offer:

✅ Unrestricted views and page-level exporting. 

✅ Access to global customer data — emails, mobile numbers, firmographic data, technologies, and sales trigger events.

✅ Access the Cognism web app, Chrome extension, and third-party integrations.

Now, let's discuss the nitty-gritty of Cognism pricing plans and which is ideal for your business.

Cognism Platinum Plan

The Platinum plan is designed for businesses with 200 to 1000+ employees who need core sales and marketing acceleration features and are looking to balance cost and functionality. 

The Platinum tier offers access to up to 25 million contacts, costing $1,500 per user per year and a flat-platform fee of $15,000. 

Here are the features you get with this plan:

• Contact data: A repository of consumer contact information, including email, direct dial, mobile number (not verified), title, location, and skills.
• Company data: For B2B prospects and lead gen, get access to industry, location, revenue, employees, founded date, technologies, trigger events, and more.
• Unlimited access: Unlike credit-based pricing systems from other vendors, Cognism offers unrestricted views and individual and page-level contact exporting (up to 25 records at a time, subject to fair use).
• Access to global database: Access data from local and international markets — EMEA, NAM, APAC, etc. Choose your region, size, industry, and more parameters.
• CSV enrichment: On-demand and scheduled enrichments of outdated prospect lists whenever needed. Just upload your CSV, and Cognism fills in the missing information.
• Integrations: Native integrations with popular CRMs and sales tools (e.g., Salesforce, HubSpot, Zapier).

Limitations 

❌ Limited contact access (compared to Diamond tier).

❌ Mobile numbers you get aren’t verified.

❌ Lacks AI capabilities for database search and segmentation.

Cognism Diamond Plan

The Diamond tier is available at $25,000 access fee + $2,500 per user annually. 

You get a 2x contact access limit (50 million), up from 25 million in the Platinum plan. If we talk about features, it offers much more than the Platinum tier:

• Integrated AI: Advanced AI-driven segmentation capabilities for more refined targeting.
• Diamond data: Access to Cognism's phone-verified mobile numbers dataset with a high accuracy rate (98%). You can expect a 3x improvement in connect rates compared to the industry average. 
• Intent data: Cognism's partnership with Bombora gives it access to Bombora's community of 5,000+ B2B websites to track topic interest and identify purchase intent. These sources include user groups, websites, B2B publishers, analyst groups, review websites, and lead-gen networks.
• Diamonds-on-Demand service: On-demand research assistants from Cognism help you anytime with prospecting and customer research.
• Priority support: This plan provides a dedicated customer success manager so any platform issues you face are resolved on the highest priority.

Cognism's Diamond Plan is perfect for large organizations that need extensive global contact access and advanced insights on ICP for sales and marketing teams. 

Is Cognism Expensive?

Short answer: Yes

Long-answer: 👇

Cognism is an enterprise-grade platform, but it is not ideal for small businesses, freelancers, and individual marketers. 

Since Cognism does not disclose specific pricing publicly, budgeting is challenging for users. 

All we know is that it has a one-time platform fee ranging thousands of dollars, plus the per-user pricing model increases team usage significantly.

Compared to other Cognism alternatives like Warmly, the platform is expensive for businesses with small-scale operations and limited prospecting needs.

Warmly - A Better Alternative to Cognism

Warmly is a revenue orchestration platform that reveals website visitors, detects prospects most likely to buy right now, and gives you options for engaging them while they’re still hot.

Let’s face it: Cognism isn’t transparent with its pricing, and most probably, you will end up paying thousands of dollars per month to use it.

Instead, with Warmly, you get:

• Transparent pricing with no hidden costs.
• No expensive add-ons.
• No extra charges for integrations.

Let’s look at some features that make Warmly so popular among GTM teams looking to switch from Cognism:

Feature #1: Identify your website visitors at the account and contact level

Unlike Cognism, Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do is to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and individual-level identification, Warmly will also enrich your visitors’:

1. Contact data (email address, phone number, social media profiles, etc.).
2. Firmographics (company location, size, funding, etc.).
3. Demographics (individual names, job positions, etc.).
4. Technographics (tools and software a company uses).

But our visitor identification software doesn’t end there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

1. 1st-party signals like pricing page views, repeated visits, product usage, or form fills.
2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
3. 3rd-party signals like competitor research or intent keywords being searched.

Our tool optimizes our data through a waterfall approach.

Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

• Higher data quantity: Multiple sources expand match rates.
• Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find prospects that look just like your best customers

Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our tool goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The end result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lead lists into automated outreach with AI SDRs

Once you have built the prospect list, Warmly doesn’t just let it sit there all smart. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

1. ICP-fit prospects who show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
2. Messages are personalized using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Marketing Ops Agent

The best GTM strategy is meaningless if you don’t have the right target list of companies and people.

This is why we launched the Marketing Ops Agent to help you build your best lead list.

It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.

Here's how it works:

‎

The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

• AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
• Buying committee identification using insights from past closed-won deals.

• Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
• Automatic list updates as new intent signals or engagement changes occur.
• Unified buying intent scores that stay synced across every sales and marketing channel.

Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You will be able to filter by:

• Job title, function, or department.
• Seniority level and decision-making role.
• Company size, revenue, industry, or location.
• Tech stack and hiring signals.
• And dozens more customizable filters.

➡️ Each lead comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

• HubSpot CRM.
• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• RB2B.
• Clearbit.
• People Data Labs.
• And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

• AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
• AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
• AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
• Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly will provide you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

Wrapping Up

There’s no denying that Cognism is a great tool for mid-sized and enterprise teams.

It offers a great set of features and 2-paid plans, giving you access to millions of contacts.

At the same time, it can’t be said that Cognism is an affordable solution. Its hefty platform fees, coupled with per-user pricing, make it over budget for most teams.

So, if you want access to in-depth intent data sourced from world-class providers, accurate website visitor identification, and lead engagement options without worrying you’ll break the bank - Warmly might be what you’re looking for.

Our clients agree:

‎Jessica Z., Verified G2 Reviewer

Its straightforward pricing leaves no room for doubt and worries while giving you all you need to enhance lead generation and increase conversion rates.

What is the best way to find out if Warmly is your kind of solution? 

Sign up for its free plan and give it a try firsthand. 

Or, if you’d prefer to see all of its features in live-action first, book a personalized demo with our team.

‎

Demand generation examples and channels are the mediums you can use to convert a lead into a prospect. 

From organic content to paid ads, every channel you use to convert a prospect into a buyer is a channel in the demand generation funnel.

This article goes over examples of demand generation and channels you can use to generate more leads.

TL;DR

• If you want your demand generation campaign to be a success, you need to take care of three key components: setting clear goals and metrics, identifying your audience, and crafting content that educates.
• Creating value-based content of any form that your audience can consume is the best way to get quality leads for your business.

Key Components of Successful Demand Generation Campaigns

Demand generation requires a strategic approach that focuses on attracting, engaging, and converting prospects. 

Here are some key components of a successful demand-generation campaign:

1. Set Clear Goals and Metrics

Source

Defining clear goals is the first step for a successful demand generation campaign. These goals should be SMART:

• Specific.
• Measurable.
• Achievable.
• Relevant.
• Time-bound.

Once you've established your goals, shortlist key performance indicators (KPIs) to track your progress and measure success.

💡 Pro tip: Consider using the SMART framework to define your goals. For example, a SMART goal could be to increase the number of leads in your sales pipeline by 50% in the next quarter. Then, KPIs like the number of opportunities, sales-qualified leads, etc., will be analyzed. 

2. Identify and Segment Your Audience

Before creating a demand generation funnel, understanding your target audience is a must.

You should know your audiences’ demographics, pain points, interests, and buying behaviors. This will help you tailor your campaigns and offerings to resonate with their demands.

To do so, use segmentation.  

Segmentation allows you to refine your target audience further and deliver more personalized content.

💡 Pro tip: Use buyer personas to represent your ideal customer. Use demographic factors, like age, gender, and location, as well as psychographic factors – interests, values, and behaviors. Segment your audience based on these factors to deliver hyper-targeted content.

3. Build Content that Educates and Engages

Creating high-quality, valuable content is at the center of any demand-gen campaign.

Focus on creating content that educates your target audience, addresses their pain points, and provides solutions to their problems. This could include content like blog posts, articles, ebooks, webinars, videos, etc. 

💡 Pro tip: Create a content calendar to plan and schedule your content. Research topics relevant to your target audience and address their needs. Use SEO best practices to improve your content's visibility in search engine results. Experiment with different content formats to find what resonates best with your audience over time.

12 Proven Demand Generation Tactics with Real-World Examples

1. Create Value-Based Content

Value-based content focuses on educating prospects via useful, actionable, and informational content without being overly promotional.

The content should be such that after reading it, your prospects must get answers to the problem they’re searching for and be guided to the right solution instead of being pushed to buy your product.

Why Is Value-Based Content Important?

Value-based content plays an important role in demand generation as it aligns closely with the buyer’s journey (especially in the awareness and consideration stages).

When you put forth value-driven content, you have the opportunity to build long-term relationships with your prospects.

What’s more, it also establishes credibility, attracts organic traffic, and nurtures leads.

For inspiration on how to create value-based content, you can look at HubSpot Academy – a place to learn all things marketing. HubSpot Academy has a series of courses you can take for free to become a HubSpot-certified marketer.

Source

Creating value-based content is great, but it’s better when you have a tool in your arsenal that can help you kick things up a notch by automating processes and tracking content-based metrics.

You can do so with Warmly. With our software, you can turn anonymous website visitors into revenue by proactively reaching out to them.

Warmly lets you:

• Integrate data sources and access them all in one place.
• Automate sales conversations with website visitors on your sales rep’s behalf.
• Automatically create or update records in your CRM with enrichment, engagement, and buyer intent data to power the rest of your inbound orchestration.

2. Interactive Tools and Calculators

Interactive tools and calculators offer a unique and effective way to engage website visitors and drive conversions. They provide interactive experiences that make your content more engaging.

These tools can range from simple quizzes to complex calculators, but regardless of their complexity, they offer a way to provide value to your audience. 

For example, a product comparison tool can help visitors make informed decisions, while a pricing calculator can help with instant cost estimates.

Why are Interactive Tools and Calculators Important?

Interactive tools and calculators have several pros, the major one being that when visitors can actively interact with your page, they spend more time on your website, becoming more interested in your brand.

For example, the brand Xoxoday, an AI-powered reward and payment platform, has several interactive tools and calculations on its website. 

These tools help users track and estimate metrics like leads generated, engagement on social media, customer acquisition cost, and more.

Source

3. Offer Free Trials

A free trial is a limited-time offer that allows quality prospects to explore a product before making a purchase. 

It's one of the lowest-risk ways for customers to evaluate whether a product solves their pain points.

Why are Free Trials Important?

Free trials give leads a chance to test the waters of your product for free.

It’s the closest and most efficient way to convert a free customer into a paying customer. When customers have the opportunity to try a product for free, they are more likely to feel confident in their decision to purchase.

Here's an example to give you an idea of how effective free trials can be.

GetResponse, a leading email marketing platform, A/B tested the “Buy Now” and “Free Trial” buttons on its homepage side-by-side. 

The free trial button generated 158% more account creation than the Buy Now button. Read all about this in a success story by VWO.

Source

4. Send Personalized Gifts

Personalized gifts are thoughtful gestures that can strengthen relationships with your prospects. 

Gifts show that you value prospects, that you've taken the time to understand their needs, and that you will go the extra mile to meet them.

Why is Sending Personalized Gifts Important?

Sending personalized gifts works wonders not only in one's personal life but also in the corporate world. 

They show that you care about your audience’s preferences and have made an effort to make them feel special.

At the end of the day, it’s humans that receive gifts, not robots. When they feel valued and appreciated, they are more likely to try your offering. 

If they like it, it’s quite possible they’ll convert into paying customers. They might also recommend your products to others. 

This creates a positive impression about your company through word of mouth.

According to Giftpack, when you send gifts to your prospects, you can see up to 70% reduction in their response time.

Source

5. Guest Blogging and Influencer Partnerships

Guest blogging and influencer partnerships involve collaborating with other businesses or individuals in your industry to create content. 

This can involve writing guest posts for other blogs or partnering with influencers to promote your brand. 

Why are Guest Blogging and Influencer Partnerships Important?

When you collaborate with influencers and thought leaders in your market sector, you have the potential to expand your brand's reach, improve your search engine rankings, and generate new leads.

It’s like hosting a party, and you invite all your friends and their friends. Suddenly, your party is buzzing with new people and opportunities. That's essentially what guest blogging and influencer partnerships do for your brand.

This strategy allows you to tap into new audiences, build relationships with other industry experts, and increase your brand's credibility.

ClickUp, a popular project management tool, often collaborates with productivity influencers and blogs to share tips and best practices for effective project management. 

These partnerships help ClickUp reach a wider audience and establish itself as a leading authority in project management.

You can take a look at their latest influencer partnership in this LinkedIn post.

6. Host Webinars and Q&A Sessions

Webinars and Q&A sessions are online events that allow you to connect with your audience in real-time. They can be used to educate, inform, and engage existing customers and prospects.

These create an engaging and personalized experience for your audience since you’re interacting with them in real-time.

Why is Hosting Webinars and Q&A Sessions Important?

These online events help you attract new leads, nurture existing ones, and gather valuable feedback from them. 

What’s more, such events provide a platform for you to share your expertise, answer their questions, and demonstrate the value of your product.

Clearscope regularly hosts webinars and Q&A sessions on topics related to content marketing and SEO. 

These events attract a large audience of prospects and allow Clearscope to showcase its expertise in content marketing.

The Q&A sessions help Clearscope collect valuable feedback from its audience, which it can use to improve its products and services.

Source

7. Case Studies and Success Stories

Case studies and success stories show real-world examples of how your product has helped customers achieve their goals. They provide social proof and are a powerful tool for driving demand.

You can leverage case studies to attract new leads interested in learning more about your solution and how it can help them solve the problems they face.

Why are Case Studies and Success Stories Important?

Sharing real-world examples of how your product has helped customers achieve their goals helps build trust and credibility.

These stories provide tangible benefits of your solution, making it easier for prospects to understand how your product can help them.

If done correctly, case studies can shoot your “book a demo” CTR through the roof.

Salesforce often publishes case studies featuring customers who have used Salesforce to improve their sales processes and customer relationships.

They use these case studies to highlight specific use cases, such as salesforce automation, lead management, or customer service.

The real-world results achieved by Salesforce customers are able to attract new customers and build trust in their platform.

Source

8. Quizzes for Demand Generation

Quizzes are interactive content that can be used to engage potential customers and collect their information. They are a fun and effective way to generate leads.

Why are Case Studies and Success Stories Important?

Creating interactive and engaging content increases visitor engagement and collects valuable information from them.

When prospects take a quiz, they are more likely to provide their contact information in exchange for personalized recommendations and results. This is a highly effective way to generate leads and build relationships with your target audience.

Intercom uses quizzes and questionnaires to engage prospects and collect their information.

The brand often offers a quiz to help visitors identify their customer support challenges. Through this, visitors provide their contact information and receive personalized recommendations.

This is a creative and effective way for Intercom to generate leads and provide value to their audience.

Source

9. Run Email Campaigns

Almost all B2B SaaS companies leverage email campaigns to reach out to prospects. Once your lead opts in to receive emails, you can nurture them and then promote your product.

You can use email campaigns to share valuable content, such as blog posts, webinars, or case studies. This can create a strong brand recall down the road.

Why are Running Email Campaigns Important?

Sending targeted emails to warm leads allows you to build relationships with them, increase brand awareness, and drive conversions down the line.

According to email marketing benchmarks by Mailchimp, the Software and Web App industry has an average email open rate of 28%. So, email campaigns can be a highly effective way to reach out to your target market.

Pipedrive is known for its effective email marketing campaigns. Its platform allows it to send targeted emails and newsletters to its leads and existing customers, helping it nurture them and drive conversions.

Source

10. Run Ad-Campaigns for Look-alike Audience

Look-alike audiences are custom audiences created by identifying users who share similar characteristics with your existing customers. This type of targeted advertising helps you reach prospects who are more likely to convert.

Why are Running Ad-Campaigns for Look-alike Audience Important?

Targeting users who share similar characteristics with your existing customers:

• Increases the likelihood of conversions.
• Expand your reach. 
• Improves the return on investment of your ad campaigns.

This strategy allows you to focus your marketing efforts on leads who are more likely to be interested in your product. 

Like other B2B SaaS platforms, Freshworks uses look-alike audiences to target customers who are similar to its existing customers.

By analyzing the characteristics of its existing customer base, the brand is able to identify users who are more likely to be interested in its product. 

Source

11. Creating Data-Driven Reports

Data-driven reports provide valuable insights into your demand-generation efforts. B2B brands commonly analyze key metrics and trends to identify areas for improvement and optimize their strategies.

Why is Creating Data-Driven Reports Important?

Analyzing key metrics helps you optimize your strategies and measure the return on investment of your activities.

These reports provide insights into the effectiveness of your demand generation efforts that further allow you to make decisions backed by data.

Here’s an interesting case study of how Responsify helped ScholarChip increase its sales through data analysis and content strategy. The case study shows Responsify's ability to generate high-quality leads through targeted content and calls to action.

Source

12. Run Retargeting Campaigns

Retargeting campaigns allow you to show ads to users who have previously visited your website but didn't take any action. This is a powerful way to re-engage potential customers.

Why is Creating Data-Driven Reports Important?

Showing your ads to users who have previously visited your website can increase brand visibility, nurture leads, and improve conversion rates. 

This allows you to stay top of mind with your prospects and remind them of your product. 

Adobe creates compelling ads that resonate well with its audience. It has also effectively used retargeting campaigns to increase demand.

They use a variety of retargeting tactics, like remarketing ads on Google Display Network and social media platforms, to reach users who have visited their website but haven't taken any further action.

Source

Convert More Visitors into Buyers with Warmly

Expanding your demand generation to multiple channels as you grow bigger is a great way to scale demand generation and consistently generate high-quality leads. 

Try to explore all the channels we mentioned above and find the ones that are right for your business and where your target audience hangs out the most.

When you explore and post content on multiple channels, you might need a tool that:

• Prioritizing leads to focus on.
• Engaging and nurturing leads with automated campaigns.
• Enable reps to reach out to hot leads straight from your website.

Our tool, Warmly, lets you do that, so sign up for Warmly’s free plan and see if you like it.

Warmly Product Walkthrough 

Related reading:

How to Build a Demand Generation Strategy

Growth Marketing vs Demand Generation

‎

Demand generation is the entire marketing and sales strategy that you and your business use to move your target audience down the funnel and convert prospects into buyers. 

It’s no secret that demand generation is tough. In this process, you have to convince people that your product or service is the best solution to their problems. 

There’s no shortcut you can take with demand generation. You have to create a funnel that drives revenue, or your business might die.

TL;DR

Read these pointers if you don’t have the time to read the whole guide:

• Demand generation is a marketing approach that organizations use to create awareness, interest, and desire for their products or services.
• There are three phases of demand generation – awareness, brand activation and engagement, and conversion and optimization.
• Moving a lead down the funnel is an art. You have to capture the interest ⏩ nurture the captured prospects ⏩ convert them into opportunities ⏩ close the deals ⏩ retain and expand.
• To know if your demand generation is working, track KPIs and metrics like the number of opportunities generated, customer acquisition cost, sales pipeline value, and more.

What Is Demand Generation and How Does It Differ from Lead Generation?

Demand generation is a marketing approach that organizations use to create awareness, interest, and desire for their products or services.

It focuses on driving demand by engaging the target audience, educating them via value-based content, and establishing your company as a trusted authority in your market segment.

There are many tactics marketers use to generate demand:

• Content marketing.
• Brand awareness campaigns.
• Lead nurturing.
• Email and ad campaigns.
• Etc.

With demand generation, you can successfully qualify leads, push them to your sales pipeline, and try selling them your product.

However, executing a demand generation strategy accurately requires your sales and marketing teams to work in tandem so that the interest generated is efficiently converted into revenue and long-term relationships.

Difference Between Demand Generation and Lead Generation

Marketers often use demand generation and lead generation interchangeably. But they are not the same thing. Here are the differences you must know about:

1. Both Have Different Purposes

Demand generation is all about creating awareness and interest. It aims to attract a broad audience by positioning your product as the best solution for their pain point. 

The primary purpose of demand generation is brand awareness and thought leadership.

Lead generation focuses on getting contact information from prospects who have shown interest in your product. 

The purpose of lead generation is to convert these prospects who are aware of your product into buyers.

2. Both Engage Different Types of Audiences

Demand generation focuses on engaging a wider audience, mainly with ungated content (blogs, videos, images, etc.), as it helps build trust and brand authority.

Lead generation starts further down the funnel, often with gated content (white papers, eBooks, etc.), which requires users to provide their contact information to access.

3. Both are Associated with Different Stages in the Demand Generation Funnel

Demand generation takes place at the top of the marketing funnel, where the focus is on generating interest among a broader audience. It’s about educating potential customers and building long-term brand loyalty.

Lead generation happens after interest has been established further down the funnel. It works to capture qualified leads that can be nurtured into making a purchase.

When it comes to running a business, both lead generation and demand generation work in tandem. You can’t move your target audience down the funnel without doing both.

The Three Phases of Demand Generation

In a B2B demand generation funnel, there are three phases that serve as the key stages through which prospects move from initial interest to becoming loyal customers.

1. Awareness

The primary goal of the awareness phase is to increase brand visibility and market presence among your target audience. 

At this stage, your prospects might not be aware of your brand and the solution you offer.

The focus in this stage is mostly on educating your target audience about the pain points and sharing content that surrounds your product. 

You can do so with multiple content types:

⏩ Blogs.

⏩ Social media posts.

⏩ Videos.

⏩ Thought leadership pieces.

To know if your awareness stage is going as expected, track KPIs and metrics like website traffic, social media engagement, content views, and more.

2. Brand Activation and Engagement

In this phase, the goal is to deepen engagement with your audience who knows about your brand. With deepened knowledge, you can persuade your audience to take some sort of action – downloading gated content, attending a webinar, or anything else.

If you decide to go down the route of content marketing, this phase relies heavily on gated content.

Generally, you might end up using channels like:

⏩ Email marketing.

⏩ Personalized webinars.

⏩ Case studies.

Track KPIs like lead capture, lead engagement, email open rates, and more to measure brand activation and engagement.

3. Conversion and Optimization

This final phase focuses purely on converting leads into paying customers. At this stage, the marketing and sales teams align their efforts to ensure that the prospect is ready to purchase from you.

You can do so by lead scoring, personalized demos, free trials, and retargeting ads. 

👀 Note: At this point, your prospect should be fully aware of the brand’s solution and see you as a top contender.

KPIs to track:

📊 Conversion rates: The percentage of leads that take a desired action, like filling out a form or making a purchase.

📊 Deal velocity: The speed at which potential deals move through the sales pipeline, from lead to closed deals.

📊 Customer acquisition cost: The average expense incurred to acquire a new customer, including marketing and sales costs.

📊 Customer lifetime value: The total revenue expected from a customer over the entire duration of their relationship with your business.

The Best Demand Generation Channels You Need to Know

There are many channels you can leverage for demand generation, but here are the three best channels we think can help you the most.

1. Thought Leadership Content

Thought leadership content is used at the top of the funnel in demand generation to build authority and act as a credible source of information for your target audience.

Since demand generation is all about building brand awareness, thought leadership pieces clubbed with the right SEO strategy can go a long way.

With thought leadership content, you can show your target audience that you’re an expert on the topic and really understand what problems they are facing. More importantly, you know how to solve them. 

If your content is highly valuable, and your customers resonate with what you have to say, there’s a high chance of your audience converting into a marketing-qualified lead.

Source

2. Webinars

Webinars help you engage with your audience in real-time, thus increasing the chances of their conversion. By hosting webinars, you can educate your prospects about industry trends, pain points, and specific solutions.

Webinars are also a great way to demonstrate your product live so that prospects can see how effectively your solution solves their pain points. This hands-on experience is a pivotal asset in a buyer’s journey.

Choosing a specific topic for a webinar is super important. To choose a topic, look at what your prospects are talking about on social media channels and forums. 

3. Email

‘Email marketing is dead’ – we’ve been hearing this for a decade or so, and still, 50% of marketers say it’s the most effective channel for demand generation 🤷.

This proves that email marketing has never been more alive.

Source

However, you must be careful when doing email marketing. Sending bulk, generic emails might just land your messages in the spam folder, or even worse, Google can block your email ID.

When creating an email campaign, keep these three principles in mind:

✅ Frequency: Start slow and slowly ramp up the number of emails you send out, or you will definitely end up in the spam folder.

✅ Segmentation: Always segment your audience and send each segment a personalized email. This will keep your emails relevant and increase open and click rates.

✅ Call to action: Ensure that every email you send out has a clear call to action at the end. This will simply help you increase conversions.

How Do You Move a Lead Down the Demand Generation Funnel?

Source

Here are the five steps that help you move a lead down the demand generation funnel:

Step 1: Capturing Interest (Top of Funnel)

This stage is all about attracting and engaging your audience. 

When capturing interest, make sure that your messaging addresses the pain points of your audience and, if possible, try introducing your product as the solution.

Tracking metrics like website traffic and content engagement at this stage helps a ton.

Step 2: Nurturing Captured Leads (Mid-Funnel)

After capturing interest, your goal should be to nurture the captured leads by taking engagement a step further. You can nurture leads with lead magnets like eBooks, case studies, webinars, etc.

What’s more, personalize the experience with tailored content and follow-ups to foster trust and build stronger connections.

Track metrics like content downloads, webinar attendance, and email engagement rates.

Step 3: Converting into Opportunities (Bottom of Funnel)

When you’re at this stage, prospects should be qualified and ready to engage with your sales team. 

Use targeted strategies like personalized demos, free trials, and retargeting ads to drive conversions. Lead scoring becomes critical to ensure only high-potential leads move forward. 

The aim is to transition leads from marketing-qualified to sales-qualified, monitor opportunities, and track KPIs like conversion rates and sales appointments.

Step 4: Closing the Deal (Sales Alignment)

The marketing and sales teams collaborate here to convert qualified leads into paying customers. 

Sales teams leverage marketing insights to offer personalized outreach, address objections, and provide final incentives like discounts or exclusive deals. 

Step 5: Retaining and Expanding (Post-Sale)

After closing the deal, focus on customer retention and expansion. Nurture customer relationships through onboarding, personalized follow-ups, and customer success initiatives. 

Continuously engage clients with product updates, exclusive offers, and value-added content. 

You must aim to increase customer lifetime value and generate upsells with KPIs like customer satisfaction, retention rates, and expansion revenue.

Demand Generation Metrics to Track in 2026

1. Number of Opportunities Generated

The number of opportunities generated is a demand generation metric that tracks the total number of sales opportunities you can create in a specific time period. 

These opportunities are qualified leads who have shown significant interest in your product and have entered your sales pipeline as prospects.

Why Track the Number of Opportunities Generated?

• Tracking this KPI lets you assess the success of your marketing campaigns and determine whether you need to tweak them to achieve maximum effectiveness.
• Knowing the number of opportunities generation can help you pinpoint which marketing channels or campaigns have brought you the most leads.

Calculating the number of opportunities generated is a simple addition:

2. Customer Acquisition Cost (CAC)

CAC measures the total cost incurred by your business in acquiring new customers. It takes into consideration all the expenses related to marketing and sales efforts aimed at converting prospects into buyers.

These costs can be:

💰 Advertising spend.

💰 Marketing campaigns.

💰 Teams salaries.

💰 Software.

Why Track CAC?

• CAC can help you allocate your budget effectively as you know how much it costs to bring in new customers.
• By comparing CAC to customer lifetime value (CLTV), you can assess the profitability of their customer acquisition strategies. A lower CAC relative to CLTV means a healthy ROI.

Here’s the formula to calculate CAC:

3. Sales Pipeline Value

Sales pipeline value represents the total potential revenue from all active deals and opportunities that are currently in your sales pipeline. The metric quantifies the monetary value of your prospects at different stages of the sales funnel.

Why Track Sales Pipeline Value?

• Tracking sales pipeline value will help your business predict future income based on the potential deals in the pipeline.
• It enables your sales team to prioritize high-value opportunities and allocate resources more effectively.

You can calculate this metric in two different ways. Here are both the formulas for doing so.

Common Mistakes to Avoid in Your Demand Generation Strategy

When creating a demand generation strategy, mistakes are bound to happen. But rectifying them before it’s too late can save you from a big mishap. Here are some common mistakes you must avoid.

1. Over-Focusing on Vanity Metrics

In demand generation, it’s often tempting to fixate on vanity metrics. Numbers like website traffic, social media following, email open rates, etc., might look impressive, but they offer little insight into actual business performance.

Keeping your eye on such metrics all the time might just divert your attention from more important metrics such as conversion rates, customer acquisition cost, customer lifetime value, etc.

To avoid this mistake, prioritize actionable metrics that align with your business objectives so that your demand-generation efforts drive real results.

2. Neglecting Lead Quality

Blindly generating a large number of leads is a bad idea. There’s a difference between a lead and a high-quality lead. So keep in mind that quantity doesn’t guarantee success.

The leads you generate must be qualified enough to resonate with your product and eventually buy it. Poor-quality leads often overwhelm sales teams and reduce their efficiency.

Lead quality is directly related to the quality of your demand generation funnel. 

If you create high-quality content that explains to your target audience how to resolve their issues, you will generate high-quality leads that have a higher chance of converting.

3. Misalignment Between Marketing and Sales

When your sales and marketing teams are not on the same page, your demand generation funnel will not work as you want it to. 

When both these departments work in silos without a shared goal, you often face issues like:

❌ Inconsistent messaging.

❌ Mishandling of leads.

❌ Losing revenue opportunities.

Maybe your marketing department is generating leads that the sales team deems unqualified. This disconnect hampers both teams' effectiveness and undermines the overall strategy. 

To avoid this mistake, ensure that your sales and marketing team collaborate when generating demand for your business. 

Establish shared metrics to track, open communication, and join planning sessions.

Best Practices for Scaling Demand Generation

✅ Define clear objectives and KPIs: Set SMART goals for all your demand generation efforts and identify the KPIs that will make or break your business.

✅ Buyer persona and market research: Craft a detailed buyer persona to capture the demographics, behaviors, pain points, and motivations of your ideal customers. 

Conduct market research later and analyze customer data to refine your understanding of your target audience.

✅ Create quality and valuable content: For every stage in the demand generation funnel, create high-quality content that educates, informs, and solves your audience's pain points.

✅ Multi-channel marketing: Use a mix of channels, such as email marketing, social media, SEO, and ads, to impact your demand generation efforts. 

But don’t get into all the channels at once. Start with a couple of channels and scale as you grow.

✅ Nurture leads through the sales funnel: Craft lead nurturing campaigns that give your prospects relevant information about your brand in every stage of the funnel. 

A good practice is to use segmentation to tailor messages to different audience segments based on their interaction.

Boost The Demand of Your Business with Warmly

We hope that this demand generation guide helped you understand how to get started and excel at demand generation. If you want a tool to help you with things like:

• Prioritizing leads to focus on.
• Engaging and nurturing leads with automated campaigns.
• Enable reps to reach out to hot leads straight from your website.

Sign up to Warmly.

Warmly Product Walkthrough

Creating a B2B demand generation funnel for your business is the most important operation, as this can make or break your business. 

A perfect demand generation funnel will: 

• Make your audience aware of your product.
• Persuade them to consider your product.
• Convert prospects into buyers.
• Retain customers.

In this article, we will explain what a demand generation funnel is, its stages, how to create one, and the challenges you might face when creating one.

TL;DR

• Every business, no matter the industry, will only be profitable when its demand generation is profitable. Doing demand generation for your business is not optional; it's mandatory.
• Converting a prospect into a buyer is an art; you need to get the prospect down the funnel, from making them aware of your product to telling them how it solves their problems so they buy from you.
• You should track metrics, such as sales qualified leads and cost per acquisition, to determine whether your demand generation is effective.

What Is a Demand Generation Funnel?

A demand generation funnel is a strategic process that guides potential buyers through stages of awareness, interest, consideration, and decision.

The funnel focuses on creating demand by educating and nurturing prospects at every stage so that they are well-informed and engaged at all times.

Demand generation is so effective that B2B marketing leaders worldwide spend a significant chunk of their marketing activity budget on it. 

Time to clear the air.

Some people might confuse demand generation with lead generation, but both are a little different.

The major difference between demand and lead generation lies in their objective and approach.

Demand generation focuses more on building awareness, interest, and long-term relationships with your audience. This awareness might then convert into prospects showing interest in your product and wanting to buy.

Lead generation is more about capturing potential customers' contact information to move them directly into the sales pipeline. It is more of a short-term conversion.

Here’s a table that compares demand generation with lead generation:

👀 Note: In SaaS, you do demand generation for an audience that’s still figuring out the solution for their problem or for an audience that doesn’t even know they face the problem you’re solving. However, you do lead generation for prospects who already know the answer to their problem; they are just finding the right software that can solve the issue.

Types of Demand Generation

There are three major ways you can do demand generation:

1. Inbound Demand Generation

Inbound demand generation focuses on bringing in customers via value-driven resources that align with potential customers’ needs. It focuses on driving high-intent leads, pipelines, and revenue by putting buyer preferences at the forefront. 

When we say value-driven resources, we mean:

• Blogging
• Search engine optimization
• Social media content
• Webinars
• Ebooks

And more such content.

2. Outbound Demand Generation

Outbound demand generation is comparatively a more proactive approach, where you or your team reaches out to potential buyers. You can use techniques like email marketing, cold calling, paid ads, and direct mail to reach out.

3. Account-Based Marketing (ABM)

ABM is a highly personalized demand-generation tactic where marketing and sales teams get together to target high-value accounts. The ABM campaigns are specifically designed for individuals or small groups that are tailored to a very specific pain point.

What are the Stages of a Demand Generation Funnel

There are four stages of any demand generation funnel:

1. Awareness

At the awareness stage, there is a high chance your potential customers might not know you or your product. They might not even know that they have a problem you’re trying to solve. 

So, the primary goal at this stage is to increase visibility and make your target audience aware of your existence.

• Objective: Get your target audience’s attention so you can introduce your product.
• Strategies: Leverage content marketing (blogs, videos, infographics), social media marketing, and advertising campaigns.
• Outcome: Generate interest and attract visitors who might eventually become leads.

2. Consideration

In the consideration stage, your audience is aware of the problem they face and is actively looking for solutions. They evaluate multiple options based on features, pricing, pros, and cons. One of the solutions they evaluate might be yours.

Your demand generation efforts at this stage are intended to nurture these prospects by equipping them with valuable information that positions your brand as the best solution for their problem.

• Objective: Educate prospects about your product so they know it’s the best solution to their problem.
• Strategies: Offer in-depth content like whitepapers, webinars, case studies, and email marketing.
• Outcome: Move prospects closer to a purchasing decision.

3. Conversion

At this stage, your prospects are ready to choose a solution. If you’ve nailed the first two stages of demand generation, you will be good here. 

The efforts will tip the scales in your favor by explaining to prospects how your product is the perfect solution and better than your competitors.

• Objective: Convert a prospect into a buyer.
• Strategies: Provide free trials, demos, personalized support, testimonials, and competitive pricing offers.
• Outcome: Acquire new customers.

4. Retention

The retention stage is all about keeping your existing customers engaged and satisfied so they don’t leave you and go looking for another solution. 

In demand generation, retaining customers is more important than acquiring new ones because loyal customers often become brand advocates.

• Objectives: Maintain and build long-term relationships with existing customers.
• Strategies: Implement loyalty programs, offer exceptional customer service, send personalized follow-ups, and provide updates and upgrades.
• Outcome: Increased customer lifetime value, repeat purchases, and word-of-mouth referrals.

How to Create an Effective Demand Generation Funnel?

There are five steps that will help you transform a prospect into a buyer in your demand generation funnel.

Step 1. Define Clear Objectives and Key Performance Indicators (KPIs)

The first thing you want to do as a business is shortlist a bunch of smart, measurable goals for your demand generation efforts. For this, you must know what demand generation metrics and KPIs to track and analyze.

Best Practices to Follow

• Ensure that the goals you set are Specific, Measurable, Achievable, Relevant, and Time-bound [SMART]. Example – Increase qualified leads by 30% in the next quarter.
• Your demand generation objectives, such as revenue targets, must be aligned with your business goals.
•  Compare your KPIs against industrial benchmarks.

Step 2. Understand Your Audience and Develop Buyer Personas

Next, conduct thorough research to know what your target audience needs for your product. You also must create a buyer persona that represents your ideal customers. 

The persona will guide your content creation and marketing strategies so that they resonate with your audience.

Best Practices to Follow

• Conduct a thorough market research by leveraging surveys, interviews, and analytics. This will help you gather data on customer demographics and behavior.
• In your buyer persona, include information like age, job title, pain points, goals, and buying habits.
• Always segment your audience. Divide them into distinct groups based on characteristics or behaviors – whatever’s best for your business. 

Step 3. Create Value-Driven Content That Aligns with Buyer’s Journey

Content creation plays a major role in how buyers perceive your product. If you’re not able to hook your audience with content (text, image, or video), it's tough for your sales team to convince them to buy from you.

Craft high-quality content that serves your audience irrespective of their stage in the buyer’s journey.

Best Practices to Follow

• Use data analytics to determine which platforms your target audience is active on the most and create content to engage your audience there.
• Keep your brand voice and messaging uniform across all channels you create content on so you can build trust and be a leader in your industry.

Step 4. Implement Multi-Channel Marketing Strategies to Distribute Content

Content distribution can help boost engagement with half the efforts you put into content creation. 

ReferralRock conducted a survey that interviewed marketers worldwide. 46% of these marketers accepted that repurposing content to different channels generated more leads.

Source

Many marketers just stop after publishing content on one channel. Don’t be that person. 

Here’s what your approach should look like:

Publish a blog post.

⬇️

Share that as an email newsletter.

⬇️

Repurpose the blog post into short-form content for social media.

⬇️

Create a webinar around the topic.

Best Practices to Follow

• Leverage data analytics to determine which platforms your target audience uses the most.
• Streamline content distribution and analysis with automation software. Analyze the effectiveness of email campaigns, social media posts, blog posts, and ad campaigns.
• Use a mix of paid ads and organic content to maximize your ROI.

Step 5. Nurture Leads and Convince Prospects

Getting leads interested in your product is one thing, but keeping them hooked until they make a purchase is a whole other story. 

Lead nurturing is often a time-consuming and difficult process, but it is also a crucial one.

In this step, you must engage your prospects via personalized communication and marketing. You must:

• Keep them hooked with content related to your business and product.
• Send them target emails to grab their attention.
• Talk to them and build long-term relationships.

Best Practices to Follow

• Keep your brand voice and messaging consistent throughout the nurturing process across all channels.
• Craft a content calendar so as to interact with your prospects consistently and keep them engaged.

Warmly is a tool that can help you nurture your leads and successfully move them down the funnel from consideration to conversion.

It’s a revenue orchestration platform that identifies website visitors, detects their buying intent across channels, and helps convert them via automated, semi-automated, and human-operated functionalities.

You can nurture leads with Warmly via outbound outreach. Here’s how:

• See which leads are more active and engage well with your content to try to push them down the funnel first.
• Integrate your CRM with Warmly and monitor your leads' job changes to send them personalized emails and LinkedIn messages.
• Get notified the moment a prospect clicks through an outbound email and arrives on the site. Chat with them on the site, and when the time's right, transition to video.

What are the Best Demand Generation Tools in 2026?

There are a lot of demand-generation tools. If you go on a hunt, it’s no surprise that you might be overwhelmed with the sea of options you get. 

So here are the top three tools we recommend you try to see if they’re right for your business.

1. Warmly

Warmly helps teams see a buyer's journey from start to end and automate engagement with the right prospects at the right time and in the right context. The software gives you access to best-in-class enrichment and intent data to power your automation.

Features

• With Warmly, you can identify 15% of contacts and 65% of companies that visit your website. Sync this data back to your CRM to power the rest of your GTM motion.
• Get details about the companies ready to buy from you and start nurturing them to convert such companies into buyers via Warmly’s Bombora integration.
• Our tool allows you to monitor your prospects’ job changes and send them personalized messages based on their designation.
• Warmly integrates with tools like LinkedIn, email, and chat platforms to automate personalized communication across channels. This ensures every prospect interaction is timely and relevant.
• By leveraging AI, Warmly orchestrates automated workflows based on buyer intent data. This feature lets you convert high-intent visitors into qualified leads by triggering actions when key decision-makers show interest in your site​.

Pricing

Warmly offers a free plan that lets you reveal 500 people and companies on your website every month. 

Apart from the free plan, it also offers three paid plans to choose from:

The Startup plan lets you reveal up to 10,000 visitors per month (excluding bot traffic). It also offers 1,000 Orchestrator Credits and 5,000 AI chat credits per month. The startup plan is best for small-scale businesses that want to test the waters with Warmly. The plan will cost you $700 per month.

Next in line is the Business plan that lets you reveal website visitors in the range of 10,000 to 100,000. Perfect for mid-sized businesses, the pricing of the plan changes with the number of users you want to track. 

It gives you access to all the features you get with the Startup plan, plus you get a dedicated customer support manager. The plan will cost you anywhere between $1,440 - $1,740 per month.

The last plan Warmly offers is the Enterprise plan, which gives you access to features like advanced Al personalization, customer RevOps buildouts, customer integrations, and more.

👀 Note: All plans are billed annually.

2. Pipedrive

With Pipedrive, you can track your sales pipeline, optimize leads, manage deals with AI, and automate the entire demand generation process. 

The software is an old player in the industry and is trusted by 100,000+ companies worldwide.

Features

• Offers a dashboard where you can visualize your sales process. It lets you add deals, their value, win probability, and expected close date.
• Lets you automate every step in your sales process, from scheduling sales calls to sending them automated emails and follow-ups.
• Allows your sales team to communicate directly with website visitors, providing instant assistance and capturing contact information.

Pricing

Pipedrive gives you a 14-day free trial with every paid plan it offers:

• Essential: $14 per seat per month.
• Advanced: $29 per seat per month.
• Professional: $59 per seat per month.
• Power: $69 per seat per month.
• Enterprise: $99 per seat per month.

3. Leadpages

Leadpages is a lead generation platform designed to create high-converting landing pages, pop-ups, and alert bars to capture leads effectively. 

It aims to help businesses grow their demand-generation efforts.

Features

• Comes with an easy-to-use drag-and-drop interface that you can use to design high-converting pages optimized for capturing leads.
• Allows you to test several page variations to maximize conversions.
• Connect with tools like Mailchimp, HubSpot, and Salesforce for lead nurturing.

Pricing

Leadpages offers a risk-free trial for 14 days, after which you must upgrade to one of the paid plans it offers:

• Standard: $49 per month.
• Pro: $99 per month.
• Conversion: $697 per month.

How to Measure Demand Generation Success? 

Tracking KPIs and metrics is a must to measure the success of your demand generation. Here are the top demand generation metrics and KPIs to measure to know your strategy’s success.

1. Sales Qualified Leads (SQL)

A sales-qualified lead (SQL) is a prospect who has been vetted and deemed ready to engage in a direct sales conversion with you. They have successfully progressed through the marketing phase and have a clear intent to make a purchase decision.

SQLs are not just interested in your product; they are now ready to have a more focused conversation about how it meets their needs and solves the pain points they face.

You must track SQLs because:

• SQLs show a clear intent to buy, and focusing on them shortens your sales cycle.
• Your sales teams can focus on prospects who have already gone through the marketing funnel and are now in the decision-making stage.

To calculate SQLs, it's essential to have a clear handoff process between marketing and sales. 

The criteria for SQLs should be well-defined, based on both lead scoring and the explicit actions prospects have taken to signal their readiness to buy.

2. Cost Per Acquisition (CPA)

Cost per acquisition helps you measure the total cost of acquisition from a particular campaign or channel. 

It mostly tells you how much money you need to spend to acquire a single customer or to complete a desired action (filling out a form, signing up for a free trial, or making a purchase).

Tracking CPA is important for understanding which campaigns or channels get you profitable customers. By tracking CPA, you can:

• Better allocate your marketing budget to the most cost-effective channels.
• Optimize campaigns with high CPA.
• Measure channel effectiveness.

To calculate CPA, use this simple formula:

Common Mistakes to Avoid In The Demand Generation Funnel

It's not rare for your sales and marketing teams to make mistakes when crafting a demand generation funnel. But rectifying them on time matters the most. Here are some common mistakes to avoid when designing your demand generation funnel.

1. Getting Your Target Audience Wrong

Choosing the wrong target audience could significantly negatively impact your demand generation funnel. 

Focusing on the wrong audience leads to wasted resources, low engagement, and ineffective messaging. 

Isn’t it obvious? 🤷 

A misaligned target audience will, of course, have low conversion rates as you won’t have many MQLs and SQLs.

To avoid this, invest time in buyer personas and market research, ensuring your messaging aligns with the pain points and needs of your true potential customers.

2. Poor Lead Qualification

Source

If you aren’t able to qualify leads the right way, it can be bad for your sales team as they will be overwhelmed with prospects who aren’t ready to buy from you or, even worse, not even looking for the product you’re trying to sell.

Refine your lead scoring criteria and align it with your target audience to ensure only high-quality leads progress through the funnel. 

This helps optimize resources, improve sales efficiency, and enhance the overall effectiveness of your demand generation strategy.

3. Ignoring Lead Nurturing

Most businesses make the common mistake of not nurturing leads after the initial engagement. Lead nurturing is essential for building trust and guiding prospects toward a purchase decision. 

Without it, potential customers will lose interest, drift away, or be swayed by competitors. 

To avoid this, implement multi-touch nurturing campaigns through personalized content, follow-ups, and consistent communication to keep your brand at the forefront of their decision-making journey.

Wrapping Up

We hope that after reading the guide, you have understood what a B2B demand generation funnel is and how to create one that gets you millions of dollars in revenue. 

If you want a tool to help you with things like:

• Prioritizing leads to focus on.
• Engaging and nurturing leads with automated campaigns.
• Enable reps to reach out to hot leads straight from your website.

Sign up to Warmly for free.

Warmly Product Walkthrough