Cognism Pricing: Is It Worth It in 2024?

Cognism’s pricing is notorious for being opaque, confusing, and expensive. Assessing whether it’s worth the cost is no easy task.

In this guide, we’ll explain Cognism’s pricing policy, including the factors that influence the total platform costs.

Once you have a clearer picture of its pricing, you’ll know if Cognism is a good match for your business or not. In case you don’t want to go ahead with your purchase, we’ve got you covered in that department as well.

We’ll offer an alternative solution that ticks all the boxes Cognism doesn’t, giving you another option to consider.

But first, let’s dig into the key subject - Cognism pricing options.

Cognism Pricing Plans

While Cognism offers custom pricing plans for your business needs, the customization is done on top of its two core packages: Platinum and Diamond.

The Platinum Tier offers essential features and is under a price bracket of $1,500 to $10,000 annually.
The Diamond Tier is priced between $2,550 and $25,000 per annum and comes with advanced features and AI capabilities.

Both plans offer huge pricing flexibility, making Cognism suitable for companies with a mid-sized team to an enterprise.

Cognism Pricing Factors to Consider

When considering Cognism's pricing, several key factors can significantly influence the overall cost and service offerings.

1. Contract Structure

Cognism typically operates on an annual contract basis. It ditches credit-based systems that limit viewing and exporting data, monthly caps, and resets, leading to unexpected costs and scarcity mindsets.

With Cognism, you subscribe to a contract and never get interrupted by limits. The contract amount varies based on your team size and required features.

So, as the business grows and headcounts increase, the contract value increases significantly. But in the end, the contract is limitless and favors large-scale enterprise operations.

2. User Licenses

The pricing model includes a flat platform fee plus a per-user fee. The platform license fee covers data maintenance, setup, onboarding, and support services. However, it varies depending on your plan.

For example, the Diamond plan has a higher per-user license fee ($2,500) than the Platinum plan ($1,500) due to its additional features.

3. Feature Inclusion

While the Platinum tier offers essential features like Lead Builder, Insights, and Data Enrichment, the Diamond tier includes premium features like AI segmentation, Intent data (Bombora), and on-demand phone number verification.

👀Note: Increasing capacities, such as the number of contacts needed, and additional features like data enrichment incur further costs.

4. Integrations

Unlike other data providers on the market, Cognism does not charge extra for integrations, and its Diamond and Platinum tiers integrate with all leading CRMs and sales tools, including:

Pipedrive
HubSpot
Salesforce
Microsoft Dynamics
Zapier

5. Discount Opportunities

There are potential discounts available through negotiation tactics, such as leveraging end-of-quarter incentives or competing offers from other providers, which can lead to significant savings (up to 29% in some cases).

How Does Cognism Pricing Work?

Cognism offers personalized pricing plans. You can customize a plan according to your unique data needs and team workflow requirements.

There’s also a platform fee with each pricing tier. It covers data maintenance, set-up, onboarding, and 24-7 live chat support.

While Cognism doesn’t deal with credit-based pricing, it still allows you to include credits in your plan for operational workflows where a couple of people generate data for other users.

Cognism credits are distributed across all account holders, with the option for admins to limit credit share for individual users.

Apart from that, Cognism pricing is simple and based on two paid subscription plans, including a free trial.

Cognism Free Trial

Cognism offers a free trial of 25 targeted B2B leads. Unlike what a traditional free trial entails, Cognism provides a sampled database to test out the tool's capabilities.

To personalize the trial experience, Cognism lets you chat with a data expert to ensure you get sampled data that matches your Ideal Customer Profile (ICP).

Post-trial, you've Cognism Platinum and Diamond plans to choose from.

Both plans offer:

✅ Unrestricted views and page-level exporting.

✅ Access to global customer data — emails, mobile numbers, firmographic data, technologies, and sales trigger events.

✅ Access the Cognism web app, Chrome extension, and third-party integrations.

Now, let's discuss the nitty-gritty of Cognism pricing plans and which is ideal for your business.

Cognism Platinum Plan

The Platinum plan is designed for businesses with 200 to 1000+ employees who need core sales and marketing acceleration features and are looking to balance cost and functionality.

The Platinum tier offers access to up to 25 million contacts, costing $1,500 per user per year and a flat-platform fee of $15,000.

Here are the features you get with this plan:

Contact data: A repository of consumer contact information, including email, direct dial, mobile number (not verified), title, location, and skills.
Company data: For B2B prospects and lead gen, get access to industry, location, revenue, employees, founded date, technologies, trigger events, and more.
Unlimited access: Unlike credit-based pricing systems from other vendors, Cognism offers unrestricted views and individual and page-level contact exporting (up to 25 records at a time, subject to fair use).
Access to global database: Access data from local and international markets — EMEA, NAM, APAC, etc. Choose your region, size, industry, and more parameters.
CSV enrichment: On-demand and scheduled enrichments of outdated prospect lists whenever needed. Just upload your CSV, and Cognism fills in the missing information.
Integrations: Native integrations with popular CRMs and sales tools (e.g., Salesforce, HubSpot, Zapier).

Limitations

❌ Limited contact access (compared to Diamond tier).

❌ Mobile numbers you get aren’t verified.

❌ Lacks AI capabilities for database search and segmentation.

Cognism Diamond Plan

The Diamond tier is available at $25,000 access fee + $2,500 per user annually.

You get a 2x contact access limit (50 million), up from 25 million in the Platinum plan. If we talk about features, it offers much more than the Platinum tier:

Integrated AI: Advanced AI-driven segmentation capabilities for more refined targeting.
Diamond data: Access to Cognism's phone-verified mobile numbers dataset with a high accuracy rate (98%). You can expect a 3x improvement in connect rates compared to the industry average.
Intent data: Cognism's partnership with Bombora gives it access to Bombora's community of 5,000+ B2B websites to track topic interest and identify purchase intent. These sources include user groups, websites, B2B publishers, analyst groups, review websites, and lead-gen networks.
Diamonds-on-Demand service: On-demand research assistants from Cognism help you anytime with prospecting and customer research.
Priority support: This plan provides a dedicated customer success manager so any platform issues you face are resolved on the highest priority.

Cognism's Diamond Plan is perfect for large organizations that need extensive global contact access and advanced insights on ICP for sales and marketing teams.

Is Cognism Expensive?

Short answer: Yes

Long-answer: 👇

Cognism is an enterprise-grade platform, but it is not ideal for small businesses, freelancers, and individual marketers.

Since Cognism does not disclose specific pricing publicly, budgeting is challenging for users.

All we know is that it has a one-time platform fee ranging thousands of dollars, plus the per-user pricing model increases team usage significantly.

Compared to other Cognism alternatives like Warmly, the platform is expensive for businesses with small-scale operations and limited prospecting needs.

Warmly - A Better Alternative to Cognism

Warmly is a revenue orchestration platform that reveals website visitors, detects prospects most likely to buy right now, and gives you options for engaging them while they’re still hot.

Let’s face it: Cognism isn’t transparent with its pricing, and most probably, you will end up paying thousands of dollars per month to use it.

Instead, with Warmly, you get:

Transparent pricing with no hidden costs.
No expensive add-ons.
No extra charges for integrations.

Features

There are three primary Warmly features that make it a better alternative to Cognism:

AI Prospector
Sales engagement
Lead enrichment

Let’s drill down on these three features:

1. AI Prospector

Warmly’s AI Prospector is called Orchestrator – AI SDRs that auto-prospect for you. The Orchestrator triggers personalized sequences via email and LinkedIn based on the visitor’s engagement activity and intent signals.

The Orchestrator does what your SDRs do, but it does the process 24/7. This saves time for your SDRs to strategize how to do better prospecting and automates a labor-intensive process of sending hundreds of sequences a day.

The AI Prospector is highly configurable, allowing you to specify WHO the AI Prospector should focus on, WHAT it should do, and WHEN it should do it:

Watch Orchestrator in action.

2. Sales Engagement

Warmly has two sub-features that help you with Sales engagement — AI chat and Warm calls.

The AI Chat feature in Warmly enhances customer interactions by automating conversations through AI-powered chatbots.

This feature can assist you in responding faster, automating customer support, and improving engagement by handling common inquiries or initiating conversations based on customer data.

It also helps manage leads more efficiently so you can engage prospects in real time, thus enhancing your demand generation efforts.

If you head to the ‘Warm Calls’ section of Warmly’s dashboard, you’ll see the people and businesses visiting your website in real time.

Next to each identified visitor, you can find a detailed overview of all the data Warmly has on them, from firmographics to intent data. This enables sales reps to easily determine how well they fit into your ICP and how warm they are.

From there, reps can go for one of two options:

Send leads a chat message, specifying they’re talking to an actual person and making it personal by mentioning the page they’re currently on, their company, location, or other relevant insight Warmly revealed.
Engage them in a video call.

In both cases, the intelligence your reps will have on every lead will help them design a more personalized, tailored approach that’s more likely to result in a conversion.

3. Bombora Buyer Intent

With Warmly’s Bombora buyer intent, you can see the leads who are ready to buy your product. You can then get in front of them before competitors do via the Bombora integration.

With Bombora, you can see what topics your leads are researching. The tool has the power to measure prospects’ digital journey across 5,000+ premium B2B websites and has exclusivity agreements with 87% of the sites.

You can combine this 3rd party intent with your website activity and demographic data to know which leads are ready to buy right now.

Pricing

Warmly comes with a free plan that lets you reveal 500 leads on your website every month that might be interested in buying from you. But if you want more leads to be revealed, you can choose from the paid plans we offer.

Startup plan: This plan costs $700 per month and reveals 10,000 website visitors, offers 1,000 orchestrator credits, and 5,000 AI chat credits per month.

You can onboard 2 team members for free, and then it will cost you $25 per month to onboard more.

Business plan: With this plan, you get to reveal up to 100,000 website visitors. The plan costs in the range of $1,440 to $1,740 per month, depending on the number of visitors you want to reveal.

With the Business plan, you get 10 seats for free and a dedicated customer success manager.

Enterprise: This is a custom-made plan for established teams who want to reveal more than 100,000 visitors and want enterprise-grade customization, security, and support.

You get 20 seats, advanced AI personalization, custom integration, and many more features than the Startup and Business plan.

👀 Note: All plans are billed annually.

Wrapping Up

There’s no denying that Cognism is a great tool for mid-sized and enterprise teams.

It offers a great set of features and 2-paid plans, giving you access to millions of contacts.

At the same time, it can’t be said that Cognism is an affordable solution. Its hefty platform fees, coupled with per-user pricing, make it over budget for most teams.

So, if you want access to in-depth intent data sourced from world-class providers, accurate website visitor identification, and lead engagement options without worrying you’ll break the bank - Warmly might be what you’re looking for.

Our clients agree:

‎Jessica Z., Verified G2 Reviewer

Its straightforward pricing leaves no room for doubt and worries while giving you all you need to enhance lead generation and increase conversion rates.

What is the best way to find out if Warmly is your kind of solution?

Or, if you’d prefer to see all of its features in live-action first, book a personalized demo with our team.

Warmly Product Walkthrough