Cognism’s pricing is notorious for being opaque, confusing, and expensive. Assessing whether it’s worth the cost is no easy task.
In this guide, we’ll explain Cognism’s pricing policy, including the factors that influence the total platform costs.
Once you have a clearer picture of its pricing, you’ll know if Cognism is a good match for your business or not. In case you don’t want to go ahead with your purchase, we’ve got you covered in that department as well.
We’ll offer an alternative solution that ticks all the boxes Cognism doesn’t, giving you another option to consider.
But first, let’s dig into the key subject - Cognism pricing options.
Cognism Pricing Plans
While Cognism offers custom pricing plans for your business needs, the customization is done on top of its two core packages: Platinum and Diamond.
- The Platinum Tier offers essential features and is under a price bracket of $1,500 to $10,000 annually.
- The Diamond Tier is priced between $2,550 and $25,000 per annum and comes with advanced features and AI capabilities.
Both plans offer huge pricing flexibility, making Cognism suitable for companies with a mid-sized team to an enterprise.
Cognism Pricing Factors to Consider
When considering Cognism's pricing, several key factors can significantly influence the overall cost and service offerings.
1. Contract Structure
Cognism typically operates on an annual contract basis. It ditches credit-based systems that limit viewing and exporting data, monthly caps, and resets, leading to unexpected costs and scarcity mindsets.
With Cognism, you subscribe to a contract and never get interrupted by limits. The contract amount varies based on your team size and required features.
So, as the business grows and headcounts increase, the contract value increases significantly. But in the end, the contract is limitless and favors large-scale enterprise operations.
2. User Licenses
The pricing model includes a flat platform fee plus a per-user fee. The platform license fee covers data maintenance, setup, onboarding, and support services. However, it varies depending on your plan.
For example, the Diamond plan has a higher per-user license fee ($2,500) than the Platinum plan ($1,500) due to its additional features.
3. Feature Inclusion
While the Platinum tier offers essential features like Lead Builder, Insights, and Data Enrichment, the Diamond tier includes premium features like AI segmentation, Intent data (Bombora), and on-demand phone number verification.
👀Note: Increasing capacities, such as the number of contacts needed, and additional features like data enrichment incur further costs.
4. Integrations
Unlike other data providers on the market, Cognism does not charge extra for integrations, and its Diamond and Platinum tiers integrate with all leading CRMs and sales tools, including:
- Pipedrive
- HubSpot
- Salesforce
- Microsoft Dynamics
- Zapier
5. Discount Opportunities
There are potential discounts available through negotiation tactics, such as leveraging end-of-quarter incentives or competing offers from other providers, which can lead to significant savings (up to 29% in some cases).
How Does Cognism Pricing Work?
Cognism offers personalized pricing plans. You can customize a plan according to your unique data needs and team workflow requirements.
There’s also a platform fee with each pricing tier. It covers data maintenance, set-up, onboarding, and 24-7 live chat support.
While Cognism doesn’t deal with credit-based pricing, it still allows you to include credits in your plan for operational workflows where a couple of people generate data for other users.
Cognism credits are distributed across all account holders, with the option for admins to limit credit share for individual users.
Apart from that, Cognism pricing is simple and based on two paid subscription plans, including a free trial.
Cognism Free Trial
Cognism offers a free trial of 25 targeted B2B leads. Unlike what a traditional free trial entails, Cognism provides a sampled database to test out the tool's capabilities.
To personalize the trial experience, Cognism lets you chat with a data expert to ensure you get sampled data that matches your Ideal Customer Profile (ICP).
Post-trial, you've Cognism Platinum and Diamond plans to choose from.
Both plans offer:
✅ Unrestricted views and page-level exporting.
✅ Access to global customer data — emails, mobile numbers, firmographic data, technologies, and sales trigger events.
✅ Access the Cognism web app, Chrome extension, and third-party integrations.
Now, let's discuss the nitty-gritty of Cognism pricing plans and which is ideal for your business.
Cognism Platinum Plan
The Platinum plan is designed for businesses with 200 to 1000+ employees who need core sales and marketing acceleration features and are looking to balance cost and functionality.
The Platinum tier offers access to up to 25 million contacts, costing $1,500 per user per year and a flat-platform fee of $15,000.
Here are the features you get with this plan:
- Contact data: A repository of consumer contact information, including email, direct dial, mobile number (not verified), title, location, and skills.
- Company data: For B2B prospects and lead gen, get access to industry, location, revenue, employees, founded date, technologies, trigger events, and more.
- Unlimited access: Unlike credit-based pricing systems from other vendors, Cognism offers unrestricted views and individual and page-level contact exporting (up to 25 records at a time, subject to fair use).
- Access to global database: Access data from local and international markets — EMEA, NAM, APAC, etc. Choose your region, size, industry, and more parameters.
- CSV enrichment: On-demand and scheduled enrichments of outdated prospect lists whenever needed. Just upload your CSV, and Cognism fills in the missing information.
- Integrations: Native integrations with popular CRMs and sales tools (e.g., Salesforce, HubSpot, Zapier).
Limitations
❌ Limited contact access (compared to Diamond tier).
❌ Mobile numbers you get aren’t verified.
❌ Lacks AI capabilities for database search and segmentation.
Cognism Diamond Plan
The Diamond tier is available at $25,000 access fee + $2,500 per user annually.
You get a 2x contact access limit (50 million), up from 25 million in the Platinum plan. If we talk about features, it offers much more than the Platinum tier:
- Integrated AI: Advanced AI-driven segmentation capabilities for more refined targeting.
- Diamond data: Access to Cognism's phone-verified mobile numbers dataset with a high accuracy rate (98%). You can expect a 3x improvement in connect rates compared to the industry average.
- Intent data: Cognism's partnership with Bombora gives it access to Bombora's community of 5,000+ B2B websites to track topic interest and identify purchase intent. These sources include user groups, websites, B2B publishers, analyst groups, review websites, and lead-gen networks.
- Diamonds-on-Demand service: On-demand research assistants from Cognism help you anytime with prospecting and customer research.
- Priority support: This plan provides a dedicated customer success manager so any platform issues you face are resolved on the highest priority.
Cognism's Diamond Plan is perfect for large organizations that need extensive global contact access and advanced insights on ICP for sales and marketing teams.
Is Cognism Expensive?
Short answer: Yes
Long-answer: 👇
Cognism is an enterprise-grade platform, but it is not ideal for small businesses, freelancers, and individual marketers.
Since Cognism does not disclose specific pricing publicly, budgeting is challenging for users.
All we know is that it has a one-time platform fee ranging thousands of dollars, plus the per-user pricing model increases team usage significantly.
Compared to other Cognism alternatives like Warmly, the platform is expensive for businesses with small-scale operations and limited prospecting needs.
Warmly - A Better Alternative to Cognism
Warmly is a revenue orchestration platform that reveals website visitors, detects prospects most likely to buy right now, and gives you options for engaging them while they’re still hot.
Let’s face it: Cognism isn’t transparent with its pricing, and most probably, you will end up paying thousands of dollars per month to use it.
Instead, with Warmly, you get:
- Transparent pricing with no hidden costs.
- No expensive add-ons.
- No extra charges for integrations.
Let’s look at some features that make Warmly so popular among GTM teams looking to switch from Cognism:
Feature #1: Identify your website visitors at the account and contact level
Unlike Cognism, Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.
All you have to do is to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.
In addition to company and individual-level identification, Warmly will also enrich your visitors’:
- Contact data (email address, phone number, social media profiles, etc.).
- Firmographics (company location, size, funding, etc.).
- Demographics (individual names, job positions, etc.).
- Technographics (tools and software a company uses).
But our visitor identification software doesn’t end there.
Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.
That includes:
- 1st-party signals like pricing page views, repeated visits, product usage, or form fills.
- 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
- 3rd-party signals like competitor research or intent keywords being searched.
Our tool optimizes our data through a waterfall approach.
Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.
This leads to:
- Higher data quantity: Multiple sources expand match rates.
- Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Since we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Find prospects that look just like your best customers
Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.
However, our tool goes much deeper.
With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.
And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.
Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.
The end result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.
Feature #3: Turn static lead lists into automated outreach with AI SDRs
Once you have built the prospect list, Warmly doesn’t just let it sit there all smart. It gets to work for you.
With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.
Here’s how it works:
- ICP-fit prospects who show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
- Messages are personalized using contact data, context, and intent.
3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.
4. You can set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.
And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.
Feature #4: Marketing Ops Agent
The best GTM strategy is meaningless if you don’t have the right target list of companies and people.
This is why we launched the Marketing Ops Agent to help you build your best lead list.
It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.
Here's how it works:
The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:
- AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
- Buying committee identification using insights from past closed-won deals.
- Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
- Automatic list updates as new intent signals or engagement changes occur.
- Unified buying intent scores that stay synced across every sales and marketing channel.
Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)
Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.
The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.
You will be able to filter by:
- Job title, function, or department.
- Seniority level and decision-making role.
- Company size, revenue, industry, or location.
- Tech stack and hiring signals.
- And dozens more customizable filters.
➡️ Each lead comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.
Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.
Warmly’s Integrations
Warmly integrates with a wide range of CRMs and sales platforms, including:
- HubSpot CRM.
- OpenAI.
- Slack.
- Apollo.
- Outreach.
- Demandbase.
- RB2B.
- Clearbit.
- People Data Labs.
- And more.
💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
- AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
- AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
- AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
- Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
Monthly credits on Warmly are used to track and engage with potential leads.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How do Warmly’s credits work?
💡 Warmly will provide you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize.
Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
Wrapping Up
There’s no denying that Cognism is a great tool for mid-sized and enterprise teams.
It offers a great set of features and 2-paid plans, giving you access to millions of contacts.
At the same time, it can’t be said that Cognism is an affordable solution. Its hefty platform fees, coupled with per-user pricing, make it over budget for most teams.
So, if you want access to in-depth intent data sourced from world-class providers, accurate website visitor identification, and lead engagement options without worrying you’ll break the bank - Warmly might be what you’re looking for.
Our clients agree:
Jessica Z., Verified G2 Reviewer
Its straightforward pricing leaves no room for doubt and worries while giving you all you need to enhance lead generation and increase conversion rates.
What is the best way to find out if Warmly is your kind of solution?
Sign up for its free plan and give it a try firsthand.
Or, if you’d prefer to see all of its features in live-action first, book a personalized demo with our team.