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Salesloft Acquires Drift: The Race To AI Powered Revenue Orchestration
Salesloft Acquires Drift: The Race To AI Powered Revenue Orchestration
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Salesloft, one of the industry leading sales engagement platforms, has acquired Drift, the industry leader of conversational marketing (aka website chatbots). No financial terms were disclosed.

The merger combines Salesloft's AI revenue orchestration platform, including Salesloft Cadence, with Drift's premier AI chatbot. It's a move that - according to the official press release - will result in a powerful end-to-end AI revenue orchestration platform servicing the entire buying journey.

But what does this merger mean for the wider sales technology market? And what does it mean for B2B buyers?

What's our take on the Salesloft Drift acquisition?

Firstly, it's a sign from the market (and their investors) that individually they could not meet projected valuations and revenue outcomes, but when combined together, the synergies might stand a better chance. As Salesloft CEO David Obrand puts it, the acquisition "introduces to the market the first and only AI-powered Revenue Orchestration Platform."

Except they weren't the first. The category of AI-powered Revenue Orchestration Platform had already been claimed.

For years, other companies like 6sense and Demandbase had been building around the idea of combining the sales technology and the marketing tool stack into an all-in-one solution to automate workflows on top of. Similar to Drift, 6sense and Demandbase primarily focused on the enterprise.

Warmly was the first AI powered revenue orchestration platform purpose built for the SMB. And it does so by giving you the option to plug in your existing tech stack.

SMBs typically require more automation because they don't have the same access to marketing teams, sales people, and resources as enterprises do. So we adapted to that need.

We call it signal-based revenue orchestration.

Trends in Sales and Marketing Tech Stack Consolidation

The Salesloft Drift acquisition seemingly follows an ongoing trend of sales and marketing tech stack consolidation, where market leaders are trying to become the all-in-one unified go-to-market solution.

Here's what we mean.

SaaS Mergers: Improving Sales Development?

ZoomInfo acquired Chorus back in July 2021 for $575 million, allowing them to compete with Gong.io, the industry leader in call recording and intelligence. But it's part of their larger acquisition strategy to increase net retention revenue outcomes year over year by upselling existing customers on new offerings that keep them sticky to ZoomInfo's platform.

Apollo.io took a different approach of natively unifying the sales tech stack by building everything in-house. The company started as a B2B contact database, then combined that with email sequencing, and recently raised $100MM in funding led by Bain Capital Ventures in August 2023 to create the full-stack sales technology platform. 60% of the funds are invested into product development. They have a PLG sales motion which has saved them from having to invest as heavily into a large salesforce.

Hubspot, the SMB CRM of choice, went the reverse of Apollo and started as marketing automation software that then added CRM capabilities later. And in November 2023 Hubspot acquired Clearbit, one of the top B2B data providers. For the first time, CRM, B2B contact data, buyer intent signals, and workflow all came under one roof.

As Whitney Sorson, CTO of Hubspot, puts it, "Picture having complete data on over 20 million companies right inside HubSpot. All with over 100 rich data points about the companies and their decision-makers. Then imagine being able to easily find high-fit prospects natively within your CRM. Finally, imagine that once those companies and contacts are in HubSpot, being alerted when those companies are showing buying intent."

With the rise of AI and ChatGPT, you can start to see sales technology giants leaning into consolidating the tech stack not only to improve the entire customer experience, but also because it breaks down data siloes to seamlessly integrate data across systems.

Entering the Era of Revenue Orchestration

Data is the new oil. It's the lifeblood of the orchestration. But data alone is not enough to accelerate pipeline conversion rates.

It needs to be combined with action.

As we combine sales workflow, data, and AI and automation, we move into the new era of revenue orchestration. And that means an ongoing arms race to reach B2B buyers.

Drift and Salesloft: A Tale of Two Giants

Let's zoom into the Salesloft Drift acquisition for a second, because there's a deeper story here.

Back in in 2021, Vista Equity acquired a majority stake in Drift, which valued the buyer engagement platform at $1 billion. In 2022 Vista paid an estimated 23x multiple for Salesloft, which valued it at around $2.3 billion.

These were during the good times of SaaS. But SaaS has taken a turn for the worse as we headed into 2023.

Drift: The Hero of SaaS

There was a time when Drift was the darling of B2B sales technology. Initially, it was Intercom that started the real push of website chat, especially in B2B. But while intercom pushed more into support, Drift moved into marketing.

The eventually created the category and movement around conversational marketing and got chatbots to appear on all the websites. Their key pillar of its growth was B2B buyers from the SMB market.

Anybody could add a script tag to their site and you'd see the iconic Drift chatbot icon on the bottom right hand corner.

The Drift sales development team grew revenue quickly by doing one-call closes using their own product.

The sales team would chat directly to website visitors, post a Zoom Link in the chat, and close a $6,000 to $8,000 a year deal right on the website.

Drift grew from $6 million in revenue to $47 million in revenue in 2 years. It was insanity. It was around this period that that Vista Equity stepped in.

Enter Private Equity

After Vista Equity entered the proverbial chat, Drift was forced to move upmarket and stopped caring about SMB/the lower-middle market B2B buyers. SMB just isn't seen as a place to stay for an aggressive PE firm that wants predictable revenue outcomes. Small companies churned too quickly.

Plus, companies with high website traffic typically received the most value out of Drift, which by and large is a marketing tool designed to capture leads passively visiting the site. The more site visitors, the more leads.

Consequently, it was easier to prove ROI and justify a higher price tag. PE saw enterprise revenue as more stable, which meant a higher multiple could be attached to the conversational AI company.

Drift initially did have a vision to expand outside of its conversational marketing wedge and help service the entire customer experience from top of funnel marketing to bottom of funnel sales, as well engaging customer experiences post-sales .

But ever since Vista took over, Drift shut down all expansion and focused product development on enterprise features and sticking to the marketing use case.

Remember the days when you could add a Drift chatbot to your site for a couple hundred a month? Those are gone.

Today, Drift's lowest tier is $2,500/month ($30,000/year), which is ironically desc "For Small Businesses."


$2,500/month: Small Business?

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For Drift's Advanced and Enterprise tiers, we've heard our customers being quoted hundreds of thousands of dollars to upwards of millions a year. For Drift, the economics of the lower end of the market didn't make sense.

This showed in the product and buyer experiences as well. Complicated workflows, long implementation sessions, high price tags. It became a best-in-class point solution instead of an end-to-end platform, which put a ceiling on its growth.

There was a point where Drift wasn't even integrated in the CRM, a gap that Qualified exploited by building natively on top of the CRM to streamline the sales use case.

But moving up-market proved to be more difficult for Drift. Growth started to slow. And at the bottom, new entrants started popping up everywhere.


Chatbot software listed on G2

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At this time, sales technology company valuations dramatically decreased; many investors were told not to deploy capital and to hold; and B2B buyers stopped buying. And as a result, churn and downgrades increased across the board.

It's no surprise that Drift had layoffs, releasing 159 employees in 2023. Case in point: Drift's employee growth rate has regressed 20% in the last 2 years.


Drift's Employee Count For the Past Two Years

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Drift and Salesloft: A Merger of Equals

It made sense for Vista to combine Drift with Salesloft, two complimentary market leaders in sales development and customer engagement that are struggling to keep their dominance and justify their valuation multiples individually.

Salesloft has similarly come up against stiff competition from entrants like Outreach.io, Instantly.ai, Gong.io, Hubspot, ZoomInfo, and Apollo, all of which have their own sales prospecting capabilities that rival Salesloft's.

Tack on the fact that 93% of outbound emails these days are automated, with response rates generally reaching less than 2%, and it's obvious: the category of email sequencing is reaching a point of diminishing returns for its buyers.

Salesloft's acquisition of Drift, which we see more as a merger, is an opportunity for both companies to decrease costs, improve revenue outcomes, and leverage new synergies, especially fulfilling both company's initial visions of expanding beyond their own stage of buyer journey.

Salesloft CEO David Obrand posted on LinkedIn “[The acquisition] introduces to the market the first and only AI-powered Revenue Orchestration Platform that serves the entire buying journey. By closing the gap between sales and marketing, which has long been a major pain point in the revenue motion, go-to-market teams can now orchestrate a hyper-personalized, omnichannel buyer journey at scale.”

Typically, marketing tools don't cross over into sales, outside of ABX platforms like 6sense and Demandbase, so this would be one of the first acquisitions of its kind.

Naturally, it will take time to fully integrate the two sales technology platforms to create the AI-powered revenue orchestration experience that David Obrand has promised. And it won't be cheap: the point of consolidation is also to upsell offerings, especially if you're aiming at improving the entire buying journey.

What would that look like?

Sales reps could do things like sequence prospects via Salesloft, then continue the conversation with the prospect when they visit the website using Drift.

Drift can cookie and track session activity for all website visitors, and once a target company is identified, teams can use Salesloft to multithread the conversation with all key stakeholders in that target account by adding them all to sequences.

All of this orchestrated by Conductor AI of course.

Salesloft and Drift: Legacy Software Under Fire

As Salesloft and Drift are sorting through the acquisition, there will be a window of opportunity for new entrants to claim the AI revenue orchestration category for themselves by adapting to the changing landscape of how companies successfully go-to-market. We predict that these companies will move quickly to establish themselves.

There will be companies like Apollo.io who will opt to build the unified go-to-market solution natively in-house. This is better than the acquisition approach because data can move seamlessly across all their sub products.

And there will be other companies that will keep themselves platform-agnostic and act as the unified API layer that stitches together the sales and marketing tech stack, resulting in the entire customer experience becoming more coherent. Call it go-to-market middleware.

It's difficult for a single platform to be #1 at every use case. There will always be niche use cases that are better served by specific tools.

In this scenario, you would be able to plug in your favorite tools that you're already using.

Maybe you like ZoomInfo data better than Apollo's, Outreach more than Salesloft, 6sense more than Demandbase. It would give you the opportunity to mix and mash the best-in-class point solutions for your specific market and revenue outcomes.

I think Zach Howland, a sales tech stack expert who has implemented multiple CRM and sales tools across various companies, said it best.

"Flexibility is enhanced utility. The market needs to be more nimble for the coming scramble to modernize sales technology as AI becomes more robust."

Warmly, the Signal-Based Revenue Orchestration Platform

Hi! We're Warmly, the signal-based revenue orchestration platform, purpose built for the SMB market that Salesloft and Drift are neglecting.

Instead of building everything natively or consolidating, we give you the flexibility to plug in your favorite sales and marketing tools.

We then infuse your tech stack with the best-in-class intent and enrichment data from 6sense, Clearbit, and Bombora to automatically orchestrate the right sales workflows at the right time.

We're AI powered. We're free to get started. And you can be fully setup in minutes.

And you can save yourself the $30,000/year because we built a Drift competitor chatbot natively into our platform as well.

Find out how D2DExperts closed $80,000 in revenue from Warmly in the first 12 days of use.

Warmly: The Signal-Based Revenue Orchestration Platform
Warmly: The Signal-Based Revenue Orchestration Platform
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This article is Part IV of the 4-part series on the shifting landscape of B2B buying and selling, how revenue teams have adapted, and where we think the market is headed.

Here, you can read Part III, which goes over what AI-powered revenue orchestration is and why it's important in the age of AI and automation.

As Part I of the B2B SaaS evolution explained, the world's digital transformation also transformed the importance of the website.

Some studies have noted that 70% of the buyer journey is completed by the time the prospect speaks with a salesperson.

Dark social, through the internet's scale and maturity, has created tons of word-of-mouth channels for recommending products that don't get tracked by attribution software and don't create intent data. 

These channels include social networks like LinkedIn, content platforms like podcasts, internal communications like Slack communities, DMs, and text messages. Word of mouth through dark funnel activities increasingly plays a more influential role in buying decisions.

The trickiest part is knowing when to reach out to the right person with the right question since buyers' attention always changes.

Sending out unsolicited emails and making random phone calls is like taking a shot in the dark, hoping to catch the buyers at the perfect moment. But people don't answer their phones these days, and their email inboxes are overflowing.

At some point in every B2B SaaS buyer's journey, they may not see our ad, they may not read our email, they may not see our G2 reviews, but they will go to check out our website. And for ~8 seconds when they hit our site, we know they're just thinking about us.

“The average digital attention span is 8 seconds, according to media analysts and data scientists,” says Aydin Senkut, Warmly Series A investor, Founder and Managing Partner at Felicis. “So the opportunity to catch a prospect while they are actively engaged with your content is fleeting. There is no time to chat to the visitor, upload a lead into a CRM, enrich the data, and add to a follow-up sequence. Warmly provides real-time orchestration of these tasks within that 8-second window.”

From: Press Release: Warmly Series A Announcement

How do you ensure the right follow-up actions happen at this exact moment in time, every time?

We call the solution signal-based revenue orchestration.

The Issue With Most GTM Teams 

How often have you heard one of your sales reps use the phrase, “I just don’t have time for that.”?

This is one of the biggest issues among sales teams.

We’ve got all of these fantastic tools and a ton of great data to dig into, but we don’t really seem to get value out of it all.

Between firmographic data, conversation intelligence, and buying signals, sales reps have so much information to look at that it could take as much as an hour to absorb enough data to respond to a prospect with a sufficient level of context.

And by that time, a competitor has already responded and won the deal.

There is always a tension between speed-to-lead and contextual, personalized responses.

In most cases, speed wins out, especially since reps have lofty sales targets and activity goals. So they make mistakes. They don‘t do research as much as they could (or should). They stop personalizing outreach.

And, of course, conversion rates suffer.

The Last Defensible Marketing Moat Is Brand

In the hyper-saturated environments in which most companies operate today, brand is the last defensible marketing moat.

Competitors can copy and implement new features in weeks, if not days. Messaging can be replicated and improved upon even faster. So can the majority of your sales and marketing tactics and channels.

Brand is what distinguishes you from competitors. It's what creates an emotional connection with prospects before they are ready to buy. It's what allows you to influence buying decisions and to tap into the world of dark social and word-of-mouth referrals.

In our deep dive on warm leads, we spoke about a three-step process for driving qualified, high-intent leads to your site:

  1. Build a media brand (investing in content creation and distribution to position your brand as a leader)
  2. Create brand partnerships (working with likeminded brands in a similar space to increase reach and borrow brand equity)
  3. Engage with prospective buyers (get out there and talk with customers, rather than talking at them with outbound marketing communications)

All of these efforts lead back to one place:

The website.

Website As The Choke Point To All GTM Investments

The opportunity lies in the fact that as the world becomes more digitized, the website serves as the digital store, while the landing page acts as the digital shopfront.

Imagine you are the marketing team for your store. You invest significant money to attract foot traffic, hoping that people will pass by your store (website) and take a closer look at your shopfront (landing page).

If we have done a good job designing our shopfront, some people may enter our store. Some who enter may be our target buyers.

Our target buyers walk through our store daily, showing interest in what we offer. But no one's there to greet them. 

Instead, they are instructed to write down their information on a post-it note and wait for a response in a few hours or days, only to get a call from a rep who asks many questions but answers none of theirs. This is the typical process of filling out forms.

Or they are directed to a kiosk where they can provide their information and receive automated answers. Most chatbots operate in this manner, but this is not how people make purchasing decisions.

It's not surprising that, on average, only 3% of website visitors fill out forms.

Step one of maximizing marketing spend is figuring out which qualified accounts are visiting our website, and from there, the accounts are actually in-market for our product but not raising their hand.

Otherwise, how do we know what marketing efforts are working and where to double down?


~3% of your site traffic converts (and not always the traffic you want)

Quality Data Delivers Qualified Leads

When it comes to B2B buyer intent data, first-party data is always the most reliable source, followed closely by best-in-class third-party intent data from the likes of Bombora.


With these warm buyer intent signals in hand from website visitor behavior, you’re going after the lowest-hanging fruit because these are the companies that are familiar with your brand.

That’s why we’re starting with website intent because only 3% of website visitors fill out a form, so you’re missing out on a huge chunk of what could be qualified prospects,

As the state of signal-based revenue orchestration develops, we’ll be adding additional data sources like job change alerts and job posts.


Introducing Warmly: AI-Supported Signal-Based Revenue Orchestration

Warmly is our signal-based revenue orchestration, born out of the need to respond to warm leads fast and to ensure that as much context and personalization as possible are present at every touchpoint.

Warmly is designed specifically for the SMB, with a flexible pricing structure to suit. Most ABM and revenue-focused solutions are out of range for this market segment; they’re targeting enterprise buyers.

As such, those platforms generally take a human-first approach since enterprise companies with enterprise budgets for enterprise tools also have the budget for a huge GTM team.

SMB buyers don’t have that luxury.

So, we built Warmly with an AI-first approach. This way, you get the best out of what modern machines can offer (speed, scale, and data-driven contextual communication) and only loop your reps in when the human touch is needed to close the deal. This allows humans to focus on what they do best which is building relationships and being strategic.

These tools are also largely forcing customers into a specific ecosystem. ‎Salesloft acquired Drift and is focused on building an all-in-one GTM solution. Same thing is happening with ZoomInfo, and with the HubSpot acquisition of Clearbit.

But SMB buyers need flexibility. 

So, our approach to revenue orchestration is about being the middleware that orchestrates the best-in-class tools that you choose so you can have flexibility. 

How Signal-Based Revenue Orchestration Works

You Run Demand Gen As Normal 

All of this begins with the various demand generation strategies you’re running.

Remember, only around 5% of your total addressable market is actually ready to buy. By the time they get to one of your lead generation devices, they’ve already done the majority of their research.

If you’re not present during that whole customer journey, educating the prospect and guiding their buying decisions at every turn, you’re unlikely to be in the final consideration set.

So, keep on doing what you’re doing. Build that content machine, publish and distribute, and drive traffic back to your website so prospects can learn about how you solve their common problems.

Warmly Deanonymizes Visitors To Your Website 

Once a potential buyer lands on your website, Warmly kicks into action.

This begins with website visitor deanonymization.

We can uncover 65% of the companies who visit your site and 15% of the actual people without you having to do anything.


In some cases, we can provide LinkedIn accounts and even email addresses for these buyers, all of which are then quickly synced back to your CRM and sales engagement tools.

Best-In-Class Data Integrations Help Identify Buying Committees 

We then pull in firmographic data from best-in-class sources such as Clearbit and 6sense, both at the company level and at the contact level.

This helps you to identify who might be on the buying committee and who else at that company might be responsible for the purchase decision.

For example, a marketing associate might have visited your website, but Warmly has identified (based on your ICP information) that the CMO would more likely be the decision-maker here.

This data is also routed to your sales tech stack, helping to build out the account and allowing you to understand more about who you need to talk to in order to influence a purchase.

This comes from a proprietary data waterfall strategy designed to ensure you have the best coverage and accuracy (better than anyone else). We layer together the best data for you so you don’t have to go through the headache.


Warmly Orchestrates Multi-Threaded Omnichannel Outreach 

Here’s where the power of AI really kicks into gear.

We’ve enriched your CRM and sales engagement tools with all of the account data related to the prospect in question. We’ve combined metadata and tech stack data with best-in-class buying intent data to translate buying signals into meaningful and actionable sales actions that can be automated.

We call this multi-threaded outreach.

By multi-threaded, we mean that our AI engine isn’t just communicating with one person.

It’s using powerful sales and marketing automation to push personalized email and LinkedIn messages to multiple stakeholders, all of which appear to be coming from a member of our sales team.

As all good revenue teams know, each stakeholder in the B2B buying team has different buying motivations. The CMO is going to want to see results or proof of concept that are different from what the marketing associate might see.

So, our AI outreach engine crafts contextual messaging based on those roles and the value your product can provide them.

All of this is orchestrated via a single platform connected to your existing sales engagement tech stack. It’s high-value work being done in the background that your reps don’t have to worry about.

Use Case Examples For Signal-Based Revenue Orchestration

Top of Funnel Orchestration

If a qualified ICP account visits the website for the first time without any associated CRM deal, we automatically create the account in the CRM. Then, we enrich new CRM fields to track the account's digital footprint and analyze trends. We automatically source the buying committee via Apollo, PeopleDataLabs, and ZoomInfo integrations.


The contacts are then synced to the CRM, assigned the appropriate account owner, and automatically added to an educational nurture sequence sent via email and LinkedIn (via our Salesflow integration).

As the buying committee members engage with the content, the signal on the account strengthens. Over time, we may see the account transition from the awareness stage to the consideration stage of the buying journey. And instead of just searching for your category in Google, they're searching for your brand.

Middle of Funnel Orchestration

The account's buying committee has started to show interest in your offering, as evidenced by repeat visits to your website from multiple IP addresses. They have shown interest in case studies and pricing pages and have recently engaged with marketing nurture emails. We bilaterally sync web activity associated with each buying committee member into the CRM, including the referral source, time spent on each page, and specific pages visited. This synchronization helps prioritize accounts, tailor experiences, and involve relevant parties.

As committee members are directed to your site via nurture sequences, we will send personalized messages through our AI chat. These AI chat messages are contextualized to the content consumed and the account's surrounding context. As the conversation progresses, your human seller will be notified through Slack and can engage with the prospect in real-time via video call on the website.


Bottom of Funnel Orchestration

When an account is in the decision phase and on your website, we alert the assigned Account Executive (AE) both audibly and via push notifications when these accounts visit our site. This enables the AE to meet the visitor where they're at, on the website via our live video chat. If the AE can't act immediately, the notification provides the phone numbers of the buying committee (when available) for a direct call.


Simultaneously, we draft personalized emails or LinkedIn messages using GPT and relevant data pulled from all integrated systems. The AE would approve these messages before they're sent, ensuring timely and relevant follow-ups with the prospect.

Lead Scoring & Revenue Orchestration

Signal-based revenue orchestration can (and should) be set up to run different playbooks based on the level of intent and warmth the prospect demonstrates.

Here’s how we score and route leads at Warmly, for instance:

As you can see, leads we judge as cold receive simple inbound chatbot workflows, whereas hot and medium prospects get a proactive AI chat playbook.

These distinctions are made using our proprietary warm lead scoring matrix.


A combination of ICP filters (for example, the size of the company) and intent signals (from third-party site activity and engagement on our own website) determines how hot the lead is, automatically filtering prospects into the relevant workflows.

PS. Our full-length article on Warmly implementation goes into detail on how to set this up.

Advantages of Signal-Based Revenue Orchestration

We only loop in sellers when an account is ready for a human conversation. Otherwise, we're continuing to deliver multi-threaded, omni-channel experiences across all your accounts automatically.

We think that human systems are inherently difficult to scale, especially as deals become more complex and involve more stakeholders, each with individual nuances.

The difficulty is in holding attention long enough to synthesize all the information collected on an account/individual to craft the right experience before their attention goes elsewhere. It takes time to research, time to draft, and time to send. When a rep reaches out, the window of opportunity might have closed, and the prospect is visiting a competitor's site. Or the rep never reaches out, and we would've missed an opportunity to build a relationship with the prospect earlier in their buying journey.

Orchestration's ability to reduce the relevant information from your systems into the right multi-threaded actions, combined with AI's ability to generate personalized messaging, has the following advantages over traditional Account Based Marketing:

  • Fit - To ensure that the best-fit companies (based on your ICP) get high-touch workflows, stopping low-intent leads from clogging up sales pipelines and speeding up sales cycles by acting as a filtering mechanism and stitching together various data inputs. 
  • Speed - To engage with the prospect through the right channel, with the right message in that ~8-second window when they're thinking about you
  • Scale - To engage with all accounts visiting your website across all stages of the buyer journey and across the entire buying committee, not just the person visiting the site at that moment
  • Consistency - To immediately mobilize and scale up an army of AI SDRs to deliver consistent messaging that would resonate with the right buyers so you can test and iterate what works best at scale
  • Personalization - To deliver the right messaging at the right time, via the right channel, AND being human while doing so
  • Reduction - To measure the value of each of the dozens of buying signals you have access to, and weight them based on how strongly they indicate intent, and reduce it to an overall intent score

Consolidate Tools to Create a Seamless Buyer Experience

To stitch together these event-driven systems, you would need ZoomInfo or Clearbit to enrich the data, 6sense to gather the website intent, and Drift to engage with them live on the website. Now you can do it all in one.

Layering data from disparate systems and reducing the complexity through orchestration leads to derived insights. You can skip analysis done by a human toggling between three screens and pinpoint critical moments in a buyer's journey. You don't need to ink deals with 6-7 vendors and spend time getting systems to talk to one another. You can focus on one core vendor and push them to innovate to create seamless buyer experiences.

That will allow you to save money on tech spend, repurpose reps' time on more strategic problem-solving for the customer, and have robust data to run models and AI against to automate processes further.

Setup Warmly in Minutes, Not Months

Larger platforms may require weeks to months to set up correctly, involving multiple teams, onboarding sessions, and alignment meetings. The hidden cost of setup starts to eat away at the ROI.

For Warmly, you can begin receiving hard ROI in 20 minutes by:

  • Adding a code snippet to the site
  • One-click authenticating into your systems (Hubspot, Outreach, Apollo, Slack, LinkedIn, etc.)

You can immediately start to improve conversion rates by de-anonymizing and enriching the traffic coming to your site, sync this data back into your CRM, and then routing hot accounts to the right rep.

Then we would set you up for an onboarding call with our CSM for 30 minutes to help you define your ICP accounts and buying committee personas in Warmly so that we can set website prospecting on auto-pilot by turning on AI chat and AI prospector. This would run all hours of the day to line up conversations for reps even as they sleep.

An example: within the first 8 minutes of turning on AI chat, Kandji was able to book two qualified meetings. You can read more about Kandji's case study here.

Read more about what our customers have to say about us:

The Rise of AI Powered Revenue Orchestration
The Rise of AI Powered Revenue Orchestration
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This article is Part III of a 4-part series on the shifting landscape of B2B buying and selling, how revenue teams have adapted, and where we think the market is headed.

You can read Part II, where we introduce account-based marketing and how it improves the buyer experience to get past the noise explained in Part I.

In the previous two parts, we talked about the problems facing revenue teams today and how we got there. Account-based marketing is a step in the right direction, as it adapts how companies engage with buyers depending on the stage of their buyer's journey. 

Right message, right person, right time, through the right channel.

However, having implemented ABM solutions ourselves and talked with many current or former users of ABM, we've seen that there are hard setup and maintenance costs, as well as difficulties in running such a complex operation effectively - particularly speed, coverage, and consistency.

People are influenced into deals rather than pushed into them like before. Demand creation and dark social are starting to become a key part of people’s strategies.

Understanding Demand: Creation vs. Selling

‎(Image Source: Freepik)

Demand creation focuses further up the funnel at the awareness and consideration stages of the buyer's journey. It's about finding ways to get our brand in front of the 97 to 99 percent of our total addressable market who may not be actively in the market but have the potential to become prospects in the future. This involves utilizing channels like LinkedIn, Reddit, ads, webinars, blog posts, and influencers to educate and engage with our target audience.

Demand capture is about capturing the buyer in the decision and purchase stage. Again, only 1 to 3 percent of people are currently in the market and showing purchase intent. This is where all of our sales team's efforts should go. There's typically a high cost for sales spending time on accounts that are not in-market.

The need to split between demand creation (mostly marketing, though there can be some assistance from sales) and demand capture (mostly sales but with some marketing influence) is to fulfill the buyer journey experience.

One common mistake companies make is the tendency to allocate most of their budget towards demand capture, even though 70% of the buying journey has already occurred by the time a seller is involved. By then, the buyer already has a top 5 list of vendors they are looking to evaluate.

By neglecting demand creation, we risk commoditizing ourselves among competitors and miss the opportunity to distinguish ourselves as a leader.

If we truly solve a problem, our buyer will be in the market for our solution one day. And if we did demand creation right, they'll be googling for our solution via branded search terms rather than typing our category name, where we may not even rank in the first four search results.

The Importance of ICP Creation

When we look at the difference between high-performing and low-performing SDR teams, there’s one thing that stands out across the board:

The best teams are getting fed with better pipeline.

That is, the leads coming through are of higher quality. They’re a better match for the company’s ICP, so they have an easier time closing deals and waste less time on leads that would never close.

For this, you need to have your ICP clearly nailed down and ensure your demand-generation activities are tailored to that specific audience.

It is not just about finding a fit on demographics, though.

You also want to know that the company is growing. Do they have NRR over 100%? Are they retaining customers? Is revenue increasing?

If these signals are all met, it means you’re less likely to have churn issues in the future because the buyers got laid off.


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Wasting Time on The Wrong Activities 

The other problem with many low-performing SDR teams is that they aren’t focusing on the right actions. Only 20% of their time goes to activities that create progress. The other 80% is just wasted time.

They aren’t working on the right deals at the right time, with the right people, through the right channels.

Revenue orchestration helps sales teams prioritize the best leads and deprioritize the worst ones so they can work on the activities that actually move the needle forward.

Advantages of AI-powered Revenue Orchestration

Fit 

AI-powered revenue orchestration helps ensure that the leads that do make it through to a conversation with sales reps are highly aligned with your ICP.

Instead of funneling all potential prospects through to a demo (like a standard chatbot or meeting booker would), a revenue orchestration solution:

  • De-anonymizes the site visitor.
  • Enriches your CRM data on that account with other firmographic info (such as identifying who else might be on the buying committee).
  • Extracts third-party buying intent signals from external providers to understand where the prospect is at in their buying journey.
  • Understands the current health of the company by pulling publicly available growth metrics.
  • Matches that collection of data against your ICP construct to determine what conversational path to put them down.
  • Orchestrates communications across email, social, and live chat.
  • Nurtures the prospect until they demonstrate a sufficient level of intent, triggering an alert for a salesperson to take over.

This means those website visitors you aren’t a fit for your ICP don’t clog up your sales teams’ meeting pipeline, which translates to faster sales cycles and stronger conversion rates.

Speed

When a target company exhibits buying intent, the window of opportunity that the buyer is thinking about you could be seconds.

If a buyer visits the site and has a question about the product but is unable to meet with a rep until a day later, that may be too late if the budget discussion is tomorrow. By the time a sales rep reaches out, the moment may have passed, and the buyer has gone to a competitor.

Here's an example of how orchestration could solve this.

The VP of Marketing tells a B2B marketing manager at SaaS Co. to research an intent solution to get more in-market leads. SaaS Co's marketing manager asks the Pavilion Go-to-market community for alternatives to 6sense because 6sense is so expensive. Someone mentions Warmly.

The marketing manager visits Warmly's homepage, the case studies page, and the pricing page. On the pricing page, the chatbot pings - it's an AE at Warmly asking if they have any questions.


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The marketing manager doesn't realize he's speaking to an AI. But by now, the actual AE has been notified and jumped in to take over the conversation, initiating a video call. They arrange to catch up again after SaaS Co's budget meeting (that's tomorrow). The marketing manager notes the solution in his deck and calls it a day.

But the orchestration doesn't end there.

  • Immediately after, the SaaS Co.'s CFO receives a LinkedIn connection request. It's the Warmly AE, enquiring about their precarious financial position. They detail exactly how Warmly integrates into SaaS Co's existing tech stack and maximizes the ROI of marketing spend. The CFO ignores the message but keeps Warmly in mind.
  • The rest of the buying committee (the VP of Marketing, CRO, VP of Sales, and Head of Sales Development) receive custom emails addressing all the risks Warmly would help eliminate.
  • The CRO finds a surprise in her message - an explanation of how Warmly eliminates revenue leaks, a topic they had recently read up on. The CRO clicks on a link in the email, arrives on the Warmly homepage, and reads case studies about how Warmly solved revenue leaks with SaaS Co's competitors.

The orchestration system automatically generated these experiences immediately after that initial call. AI carefully selected the message, buying committee members, and channels based on the surrounding context and historical data.

In the past, such an analysis and outreach would have taken hours. This took minutes. Plus, the call recording was synced to the CRM, transcribed, and processed alongside all other relevant data collected on the account.

So, onto that all-important buying committee meeting. What do you know? Warmly is top of mind.

The marketing manager reaches out to Warmly's AE to schedule another call with the VP of Marketing, CRO, and Sales. The AI, always doing more, includes the CFO on the call because they're deemed vital.

And in less than two days (there could be just 24 hours between the initial website visit and that buying committee meeting), you've got a prospect ready to buy.

Scale

A similar story plays out a hundred more times during the working day as companies visit the site, are qualified in or out, and the orchestration platform delivers the right experience. A single rep can only handle one account at a time, but an orchestration platform can simultaneously service every single account at every stage of the buyer journey.

The previous example discussed a possible experience delivered to the account if they were in-market.

What about those that aren't in-market?

They receive demand-creation experiences, like display ads or personalized emails that route to educational blog pages or videos.

When the target accounts finally enter the "buying window," Warmly's content has already shaped their opinions. The account is primed, and we move to demand capture involving the sales team.

The target accounts arrive on Warmly's landing page, the AI qualifies them as in, notifies the rep when a human needs to be in the loop, and the cycle repeats.

Flexibility

‎The best AI-powered revenue orchestration solutions give GTM teams the flexibility they need to plug into their existing tech stack and coordinate sales and marketing activities.

That’s not the case across the board, though.

Right now, we’re seeing a consolidation of the GTM tech market.

Salesloft bought Drift. HubSpot bought Clearbit. Leedfeeder merged with Echobot to become Dealfront.

You’re also seeing tools like Apollo.io and ZoomInfo build out unified GTM suites in-house.

Others, like Warmly, are more platform-agnostic. They focus on integrating with a wide variety of tools so you can plug into the tech stack you’re already set up with and orchestrate effective GTM campaigns powered by AI.

Zach Howland, a sales tech stack expert with a ton of experience implementing CRM and sales tools, has a great point on this:

"Flexibility is enhanced utility. The market needs to be more nimble for the coming scramble to modernize sales technology as AI becomes more robust.”

Consistency

Take this example.

Based on data in the orchestration platform, the leadership team finds they're losing deals based on price to competitors, specifically to companies in B2B SaaS at the Series A stage.

So, the team tweaks the orchestration platform to show 20% discounts to in-market B2B SaaS accounts at the Series A stage. The AI also integrates this promotion into the company's messaging while keeping the price the same for all other prospects.

Normally, this type of change would take multiple training sessions with SDRs, as reps leave, are onboarded, or return from vacation. In the past, reps might have tested messaging and pricing on their own.

Now, everything is standardized. This change is implemented immediately and fed through the platform.

Personalization

The other problem with those stock standard sales conversations that lack context?

They’re exactly the opposite of what today’s buyers say they want.

86% say personalization plays a major role in their purchasing decision.

For many companies, especially SMBs, personalization is a great concept but can be difficult to achieve.

Most businesses add a dynamic name section to their email chains and call it a day. As if their name is what customers are talking about when they say they want personalized buying experiences.

A quality revenue orchestration platform provides companies access to the tools they need to deliver personalized experiences.

Again, it starts with quality data (you can’t personalize anything if you don’t know a thing about the person you’re speaking to), coordinated using a combination of AI and automation to identify opportunities to personalize aspects of the conversation.

It's not just about showing that you know their company's name or their role. Revenue orchestration can go as far as customizing the marketing messaging and even the sales assets that customers receive based entirely on the demographic and intent data you have on them.

Adaptive Systems and their Multiplier Effect

When the whole go-to-market functions of demand creation (marketing) and demand capture (sales) play together harmoniously and the experience is delivered correctly, buyers are happy because they feel like it's being done for them, not to them.

When data no longer lives in siloes and is combined to create derived insights that feed back into the platform, the system continuously delivers better experiences to each account.

Advancements in AI, like vector embeddings, can extend LLMs to have long-term memory for the surrounding historical context and experiences delivered to not just one account but every account being tracked in the CRM. This allows the system to create highly customized experiences that extend across the life cycle of the buyer's journey. Like Amazon and Netflix, millions of buyers don't receive templated emails; they receive carefully selected personalized experiences.

The Non-linear Nature of B2B Purchasing

B2B buying doesn’t play out in any kind of predictable, linear order. Instead, buyers engage in what one might call “looping” across a typical B2B purchase, revisiting (for example) six buying jobs at least once.

There's a multiplier effect when all the pieces work together and adapt in real time to the ever-evolving ecosystem of B2B buying.

‎(Image Source)

Redefining the Role of Human Interaction

Go-to-market teams have already been downsizing and learning to be just as effective with fewer headcounts.

It's gotten so difficult to get someone on the phone that when they finally pick up, after 100 dials, we end up word vomiting just to have them hang up again. It's a horrible experience for both the buyer and the seller.

In the very near future, sellers will move further away from these manual, repetitive tasks because of the increased sophistication, efficiency, and effectiveness of these new adaptive systems. SDRs and AEs can get back to focusing on solving complex customer problems and building long-term relationships. And marketers can spend more time building empathy for the people they are seeking to serve.

And because AI has become quite good at synthesizing data into something humans can understand, we can drill down into the system and reveal important answers to questions like: Who is our ICP? Where are the bottlenecks? Why did we deliver certain experiences? What's been working or not working? Why?

That's the magic of AI-supported revenue orchestration. It gives us the power to be more creative and strategic.

We do what we do best, and leave the rest to automation.

Read on for Part IV on Warmly: The Signal-Based Revenue Orchestration Platform.

Interested to see Warmly in action? Book a demo.

The Future of Account Based Marketing
The Future of Account Based Marketing
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This article is Part II of a 4-part series on the shifting landscape in B2B buying and selling, how revenue teams have adapted, and where we think the market is headed next.

You can read Part I, in which talks about the evolution of sales and marketing pre and post-pandemic.

TL;DR:

  • The reduction in force in 2023 has accelerated the need for agile organizations in B2B buying and selling.
  • Account Based Marketing (ABM) has shifted the focus from individual leads to the account level, improving efficiency and relevance.
  • Understanding the buyer's journey and using automation and AI can increase sales velocity and conversions.
  • However, there are limitations to ABM, including the challenge of data silos and the need for speed, coverage, and consistency.
  • The next phase in demand capture and demand creation is Account Based Orchestration (ABO)

Headcount Reduction Accelerating the Agile Organization

As of August 2023, almost 300,000 workers in US-based tech companies have been laid off.

Just as COVID was a massive accelerant to the digital buying process, the 2023 reduction in force, because of uncertainty around the economy, was a massive accelerant to the new age of agile organizations.

Dynata conducted a 2023 study across 500 business leaders in the US, Germany, the UK, and France across all industries. Participants included heads of sales, revops, and marketing. A few findings:

  • 75% of organizations expected flat or reduced revenue growth this year
  • 58% expect to have less personnel to drive sales

So, there is less staff, potentially the same pipeline coverage needed to hit your quota.

As a result, sales and marketing organizations learned how to operate smaller, more agile, and more efficiently. Revenue teams began partnering with the most innovative technologies that used automation and AI to help them execute operational downstream activities, which allowed them to focus on key insights and personalization.

Shift Towards Customer Centricity and Account-Based Marketing

In the past, most go-to-market tooling was focused on helping the seller and marketer get more leads. The experience of tooling wasn't necessarily tailored toward the buyer (e.g. carpet bomb email and relentless cold calls).

There are two options to increase revenue:

  • Increase leads
  • Improve pipeline conversions, cycle times, ASPs

It seemed easier to get more leads, so many organizations chose that. But it wasn't. It was the more expensive option that had diminishing returns. More leads to sift through and follow up on meant sellers weren't allocating their time as effectively.

The problem was that 3% of your TAM was in-market to buy (Sticky Branding).

Spending time on non-target accounts that were not in-market to buy was a huge waste of time and money for both the sales and marketing teams.

The Importance of Efficient Growth and Timing

Companies like 6sense keyed in on the importance of efficient growth, relevance, and timing. They introduced the idea of account-based marketing (ABM), which took the focus off the individual lead contact and brought it up to the account level.

Understanding the Buyer's Journey

The vision was to break your target ICP accounts into four key stages of the buyer journey:

  • Target: Not ready to buy
  • Awareness: Waking up to the problem
  • Consideration: Learning how to solve the problem
  • Decision: Engaging with vendors
  • Purchase: Ready to buy

Then, align the sales and marketing team to work together towards delivering the right experience at the right stage in the buyer's journey. Sellers needed the marketers to figure out which leads were in-market. The marketers needed sellers to engage those leads. ABM teams typically align on the same ICPs and metrics to build qualified pipeline together.

There are thousands of potential leads that a seller could follow up on, but they should just prioritize the ones with the highest ROI, and leave the rest to AI and automation.

Here's an example 6sense workflow:

  • Awareness: Marketing identifies the best accounts via the buyer's digital footprint on the web, finds the buying committee, and then adds them to social ad campaigns on Facebook and LinkedIn
  • Consideration: Marketing adds the buying committee members into nurture/education campaigns to provide value
  • Decision: Landing pages and chatbots are personalized to the buyer. Target accounts are routed to the right sales rep
  • Purchase: CRM, marketing automation systems and the website capture buying signals. This is when the account is in-market to buy, and sales should chase

Understanding where the buyer was in their journey made marketers and sellers more relevant and customer-centric in their outreach timing, targeting, and messaging.

Taking a multi-threaded approach where everyone on the buying committee was engaged increased sales velocity, conversions, and ASPs.

Sales and marketing were going to market together, which boosted overall ROI.

ABM started to work and cut through the noise:

  • The first person in the conversation is 70% more ready to buy (6sense)
  • 85% of marketers say ABM significantly benefited them in retaining and expanding their existing client relationships (Triblio)
  • An ABM strategy can increase B2B revenue by 208% (Warc)

According to Lars Nilson, VP of Business Development at Snowflake, who ran a 200+ sales development team, when account-based marketing and account-based sales orchestrate, script, and strategize together, they saw a 3x lift rate on their meetings booked.

Limitations of Today's Account-Based Marketing

In spite of the lift from running an ABM motion, companies are still finding difficulty capturing demand. Deals are becoming increasingly complex, with more steps involved and more people to convince. The status of deals is constantly changing and faster than humans can react.

There are also fewer humans to react, period, because of the headcount reduction. Sales reps are working double-time to engage quickly and effectively with more accounts on increasingly complex deals. People are fried.

Sometimes it could take weeks, months, quarters to fully implement an ABM solution. It could take a while before sales and marketing and in full alignment on their ICP and agreed upon processes. Takes time to find a dedicated owner of the ABM tool. People are constantly shifting, so the CMO that brought on the ABM solution may leave midway through implementation. And the sales team that was onboarded today may not be the sales team that uses it tomorrow.

A strong signal on an account that's in-market to buy is only useful if it's acted upon, and better yet, acted upon immediately. Speed kills sales. Drafting a personalized email to a hot account a day after may be too late.

Human systems do not scale well, especially as organizations and the number of leads to keep track of gets larger.

The Challenge of Data Silos and Integration

The market is starting to consolidate tooling; however, you still have 5 to 6 solutions that need to work in tandem to execute effective ABM. For example there's conversational intelligence, sequencing, email, LinkedIn, Slack, CRM, buyer intent, etc. Humans still need to toggle between three screens to conduct analysis and pinpoint key moments in a buyer's journey. Revops needs to manage multiple vendors, which oftentimes have duplicate features.

But the biggest issue is having multiple data siloes to manage. With systems needing to integrate back and forth, it can be difficult to have a single set of robust, accurate data to automate workflows or run AI models off of.

The problem compounds as the size of the organization and prospect base grows.

Pretty soon there are processes to maintain processes, and, depending on your time horizon, the upfront setup and maintenance cost may introduce more harm to the team rather than the ROI promised.

The Need for Speed, Coverage, and Consistency in ABM

For ABM to work well, you need speed, coverage, and consistency.

Most sales teams are not set up to react in real-time, which breaks them out of their workflow. It takes significant orchestration to complete the ABM motion successfully at every step.

If there is a big marketing campaign that drives traffic, there may not be enough rep coverage to engage all the buyers.

In both cases, there is a revenue leak in the funnel because speed, coverage, and consistency fall short.

It means you're not engaging or fast enough with your in-market target accounts (3% of your TAM) who are in the decision/purchase stage, which costs you deals today.

You're also missing out on the opportunity to build relationships with target accounts that are not in-market (97% of your TAM) in the awareness/consideration stage, which will potentially cost you even more deals tomorrow and beyond because those accounts may be building an early relationship with your competitors.

Up Next: The Era of Account-Based Orchestration

Read Part III, where we'll delve into the evolution from account-based marketing to account-based orchestration. We'll explore how this transition enhances the speed and precision of delivering a tailored buying experience to your Ideal Customer Profile (ICP).

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How The B2B SaaS Sales Funnel Has Changed
How The B2B SaaS Sales Funnel Has Changed
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This article is Part I of a 4-part series on the shifting landscape of B2B buying and selling, how revenue teams have adapted, and where we think the market is headed.

TL;DR:

  • B2B SaaS experienced a golden era with an influx of capital and a focus on go-to-market strategies.
  • The traditional sales funnel and data-driven processes became the foundation of go-to-market understanding.
  • The market saw an explosion of SaaS solutions and an increase in email deluge, leading to declining conversion rates.
  • The pandemic brought about significant changes in buyer behavior, with a rise in digital communities and increased reliance on content consumption for decision-making.
  • The digital transformation paradox emerged as conventional funnel metrics struggled to capture evolving buying behavior, leading to the need for companies to adapt and evolve.

The Golden Era of B2B SaaS: 2018-2022

The years from 2018-2022 could be called the Golden era of pre-AI startups. B2B SaaS was living its best life. Startups were bathing in cash. They were getting their rounds pre-empted because deals were becoming that hot.

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(Image Source)‎

I remember just two years back in 2021, there was a saying in the startup community that it was easier to raise money than it was to hire great talent.

The Capital Influx

Initially, we saw the influx of capital into SaaS businesses often channeled into go-to-market strategies. B2B SaaS companies hired like nobody’s business: sales reps, ad spend, sales reps, marketing tools, and more sales reps. Resource bloat accrued because of the mounting pressures to produce in order to meet valuation expectations.

This forced the hands of many B2B SaaS startups to hire too many employees to hit those targets. As the economy has continued to recede in 2023, shareholders, boards, and VC firms alike are asking nearly every startup to surrender to a RIF - aka layoffs - to reduce the bloated, unproductive staff.

GTM Strategies

The traditional construct of going to market was that of the sales funnel. Tools like ZoomInfo and Outreach would make one sales rep feel like the power of ten sales reps. But instead of cutting back, companies went all in, flooding the market with outbound — more dials and cold outbound calls, and more mass emails out the digital door.

With so many bodies, predictability and structure became the name of the game. I remember being curious about sales and asking Larson Stair, an expert sales founder in our Techstars batch.

"What makes a salesperson great?" — Alan

"Process." — Larson

Sales with a process is a science, which makes it more predictive. Without a process, it was emotion, which made it less predictive. VCs have historically pushed for predictability, which pushed for certainty in measurement. What is the best visualization of this predictability? The Marketing-to-Sales Funnels with conversion rates at every step.


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(Image Source)‎

At the same time, with the explosion of data, whatever could be measured was measured. Everything became seemingly quantifiable when the funnel was the foundation of go-to-market understanding, turning GTM into a science, and sales and marketing as “the scientist” executing the experiments.

The SaaS Startup Explosion: the 2020s

As venture capital continued to flow into the 2020s, the SaaS market saw an influx of tools, thanks also to the commoditization of API software development. Competitor apps could be spun up overnight with just a handful of developers. The availability and affordability of cloud service helped ensure that the entrepreneurial developers sitting inside a B2B SaaS company could develop revenue-producing applications to their heart's content.

Carina, Zack, and I built one such competitor tool during our time at Techstars without knowing anything about the space.

Everyone started building and buying everything. Then, the capital and the revenue started coming in - and it was good. However, when everyone starts making money, good decisions start going out the window. Lots of shelfware was created and sold to consumers who were sold something that didn’t deliver value.

The Email Deluge and Declining Conversions

Inboxes exploded from the deluge of emails. Eventually, Google started throwing certain domains into spam. Whole cottage industries emerged just to warm emails to improve deliverability so companies could send more.

Conversion rates started declining.

But the pressure mounted. What did people do? More hands on deck. 5% closed won conversion last year, 1% conversion this year? No problem. Pump up the top of the funnel to sustain revenue growth.

If your job was on the line, why fix something that wasn't broken? Plus, who had the bandwidth to innovate when the existing system was barely afloat? Nobody ever got fired for buying IBM.

Lots of hungry reps to feed right now. Where are all the MQLs, form fills, white papers, and link clicks? Because of the short time horizon of CROs, the whole go-to-market team needed to operate on a similar timescale.

The Pandemic's Impact on Business

Then 2020 ...

The pandemic changes everything.

It completely disrupts B2B SaaS marketing, in ways that are still being felt today.

And it all started with B2B SaaS buyers.

The Buyer's Evolution

Let's talk about what happened to the buyer.

Forget B2B SaaS products for a second. For the first time, during the pandemic, buyers were building entire teams without ever meeting face-to-face with their new hires.

As a result, B2B SaaS providers had to learn how to connect with buyers that were increasingly connecting with peers, potential clients, and sales teams entirely online.

The Rise of Digital Communities

Demand for community skyrocketed. Reddit, Discord, and Zoom engagement shot up. And in the wake of all this, professional communities like Pavilion started sprouting up everywhere. LinkedIn evolved into a real professional social network.

Suddenly, buyers, who in the past, would meet each other maybe once or twice a year at conferences to exchange ideas about B2B SaaS solutions, can poll thousands at a time, globally, for advice on whether to use Outreach or SalesLoft, Hubspot or Marketo in a single post, and get curated answers back within minutes.

Content Consumption

With social media engagement at an all-time high, consumption of marketing content like e-books, blog posts, podcasts, influencer endorsements, and peer reviews soared.

In 2020 alone, media uploads increased by 80% YoY, driven by an influx of social media marketing in the SaaS space. How-to videos, explainers, pre-recorded sales pitches: B2B buyers were absorbing it all.

The increase in content consumption meant that demand generation became a key factor in the B2B SaaS business model.

B2B Decision-Making

As well as consuming more and more content during the buying process, the way organizations decided on when and why to purchase a SaaS product also changed.

In particular, partnership programs - for example, Hubspot and Salesforce's app ecosystem - started gaining traction as a go-to-market channel, with buyers increasingly making purchase decisions from trusted B2B software vendors.

The Digital Transformation Paradox

Consequently, B2B SaaS underwent a digital transformation overnight.

The change was swift. But, ironically, as the world digitized, conventional SaaS metrics struggled to capture the evolving buying behavior.

Private Slack chats, influencer endorsements, or old-school phone calls - the funnel couldn't track these. The same large quantity of SaaS vendors still existed. It's just now the buyers could see them all a bit more clearly.

The Dark Funnel and Its Impact on B2B Marketing

In the past, companies could track customer interactions through traditional marketing automation platforms. However, with the rise of third-party marketing channels like podcasts, events, influencer marketing, and organic social media, companies are unable to track these interactions effectively. This lack of tracking has led to a major shift in the distribution of content and communication between companies and their customers.


image

(Image Source)‎

The software vendor landscape was vast, but now, buyers had a clearer view. The competition between vendors became fierce, with countless "Top X tools for Y" lists and regular Gartner and G2 matrices to guide buyers.

Still, the traditional sales and marketing model that drove buyers down the funnel persisted, even as it was seeing diminishing returns. A decade of conditioning led ingrained these large processes of generating Leads to MQLS to SQLs, as well as the people who maintained them.

The Informed Buyer

But here's the twist: Buyers were leveling up. They were more informed and more savvy. At least that's what they thought:

  • 70% of the buyer’s journey is done digitally before talking to a salesperson (Sirius Decisions)
  • 80% of B2B purchasers said that they would not even speak to a salesperson until they had done their own research (The Corporate Executive Board)
  • 80% of business decision-makers prefer to get company information from a series of articles versus an advertisement. (B2B PRSense)
  • 84% of B2B decision-makers begin their buying process with a referral. (Sales Benchmark Index)
  • 86 percent of buyers use peer review sites when buying software (G2)

The number of people in the SaaS solution buying committee was also becoming much larger. Each member has their own needs that must be met before the purchase can go through, so that means different messaging and timing for different personas.

It was like wringing water from a rock and suddenly finding yourself in a desert. That's okay because the VC well always had more rocks to pull from.

Navigating the New Demand Landscape

Post-pandemic, B2B SaaS companies faced a fresh challenge: the funding bubble began to deflate. Buyers tightened their belts. Sales quotas were missed.

Traditional methods seemed outdated in this new reality.

While many clung to old strategies, successful B2B SaaS organizations recognized the need for efficiency and adaptability. They shifted focus from lead generation to efficient demand capture and demand creation, emphasizing trust and authenticity in an informed buyer's world.

"How can I sell you something," no longer works. The approach must be proactive: "What does my customer need from me." Companies like Aligned have built the digital sales room to create better buying experiences.

In this evolving landscape, it's not about who spends the most - on sales teams, marketing campaigns, or SaaS tools - but who adapts the best.

Now that you're keyed up on the changes in the B2B market pre- and post-pandemic, read on for Part II, the future of account based marketing.

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10 Best Lusha Alternatives & Competitors in 2024

10 Best Lusha Alternatives & Competitors in 2024

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Alan Zhao

Although Lusha provides accurate contact and company information to help businesses connect with potential leads, it has some drawbacks that might make you switch to some of the best Lusha alternatives on the market.

In this article, we’ll explore the 10 best Lusha competitors to help you find the perfect solution for your specific use case.

Over time, we have tested dozens of Lusha alternatives and interviewed their real-life users to get accurate information.

Before we dive into the top 10 list, let’s examine why users switch from Lusha or avoid it altogether.

Why Do You Need a Lusha Alternative?

Here’s why you might transition from Lusha to one of its competitors:

  • Lusha often provides inaccurate data. 
  • It’s expensive compared to its competitors. 
  • The contact data is not always up-to-date. 

Reason 1: Inaccurate Data 

Despite claims of high precision, many users have reported frustrations over incorrect data, such as phone numbers, email addresses, or job titles. 

Such inaccuracies severely hinder prospecting efforts and often lead to wasted time and lost opportunities. This prompts them to seek more reliable alternatives that ensure data integrity.


Reason 2: Expensive for Small Businesses 

Lusha’s pricing structure poses a significant challenge for small businesses and startups, which often operate with tight budgets. 

Even at higher price points, you might find that their access to data is restricted or limited. This means they have to pay additional fees for accessing a more extensive database.

As a result, users often feel pressured to compromise on data quality and access and switch to competitors. 


Reason 3: Outdated Contact Information 

Lusha users report that the contact information they receive is often outdated. 

This can result in missed opportunities for engagement and restrict users' ability to connect with leads who have changed roles, companies, or contact methods. 

Hence, they’re left with no option but to seek alternatives that prioritize updated and relevant contact data. 


What are the Best Lusha Alternatives and Competitors?

Some of the best alternatives to Lusha are:

  • ZoomInfo: B2B data platform designed for sales, marketing, and revenue teams.
  • Apollo.io: All-in-one sales intelligence platform that enhances B2B prospecting.
  • Lead411: B2B data provider specializing in delivering high-quality sales leads.
  • UpLead: B2B lead generation tool that provides businesses with real-time contact information.
  • Kaspr: Prospecting tool designed to help sales teams, recruiters, and founders.
  • RocketReach: Lead intelligence and sales acceleration platform
  • Seamless.ai: Tool for businesses looking to optimize their sales processes. 
  • Clearbit: Data enrichment platform specializing in turning unstructured information from the web into precise and standardized datasets. 
  • LeadIQ: Advanced B2B data platform designed for sales and RevOps teams
  • LinkedIn Sales Navigator: Sales tool that leverages LinkedIn's vast network to help sales professionals connect with the right prospects.

1. ZoomInfo


ZoomInfo is a B2B data platform designed for sales, marketing, and revenue teams.

It provides you and your team with detailed insights into potential customers and automates the outreach processes. 

Features

  • Offers access to an extensive B2B contact database featuring over 70 million direct-dial phone numbers and 174 million verified email addresses. 
  • Chorus, the conversation intelligence software, lets businesses analyze customers’ sales calls, emails, and meetings to understand what drives successful deals. 
  • The Copilot feature uses AI to provide real-time insights. This helps sellers prioritize top accounts and spend more time closing deals instead of researching. 
  • ZoomInfo’s WebSights reveals which companies visit your website, even without form submissions. 
  • The direct phone dialer and automated workflows allow sales teams to quickly act on market signals and target high-priority prospects. 

Pricing

You can start a free trial and talk to Zoominfo’s sales team for a tailored pricing plan. The pricing is structured in three tiers: Sales, Marketing, and Talent. 


Pros and Cons

✅ Intuitive interface and straightforward setup make navigation easy. 

✅ Smooth integration with platforms like Salesforce, Zoho CRM, Slack, etc. 

❌ Often provides outdated and incorrect contact information. 

2. Apollo.io


Apollo.io is an all-in-one sales intelligence platform that enhances B2B prospecting. With a database of 275 million contacts and 73 million companies, it enables businesses to automate outreach, manage sales pipelines, and gain actionable insights via AI-driven analytics. 

Features

  • The Contact and Account Search lets you discover the right leads in seconds using 65+ filters, including job title, industry, and location. 
  • With an AI sales assistant, you can book more meetings with custom sequences and simplify email deliverability with guided setups, DMARC and DKIM checks, and a one-click unsubscribe option. 
  • The Conversation Intelligence feature transcribes and analyzes sales conversations for valuable insights like key objections and customer pain points.  
  • Acts as a simple CRM that automates tasks like converting high-intent leads, sending alerts for stalled deals, and syncing updates. 

Pricing

Apollo.io offers a free plan. Besides, you can choose from the three paid plans: 

  • Basic plan: $59 per user per month
  • Professional plan: $99 per user per month
  • Organization plan: $149 per user per month


Pros and Cons

✅ Provides up-to-date information with 99% accuracy.  

✅ Integrates with LinkedIn to collect email addresses and phone numbers efficiently.    

❌ Subscription costs are quite high, especially for small businesses. 

3. Lead411


Lead411 is a B2B data provider specializing in delivering high-quality sales leads, contact information, and company data to businesses of all sizes.

It helps sales and marketing teams make their outreach efforts more targeted and efficient. 

Features

  • Integrates Bombora’s B2B Intent Data that allows you to target companies actively searching for specific solutions. 
  • Lead411’s CRM Enhancer automatically enriches and updates your CRM with accurate B2B contact and company data – keeping records up-to-date. 
  • Offers triple-verified data through a combination of proprietary algorithms, AI, and human verification, with a 96% deliverability rate. Plus, the data is re-verified every 90 days.  
  • The Growth Intent Lead Scoring feature ranks companies based on multiple growth indicators. More indicators mean a higher lead score, which helps you prioritize the fastest-growing prospects. 

Pricing

Lead411 offers a 7-day free trial. Plus, there are two paid plans to choose from: 

  • Basic Plus Unlimited: $99 per user per month
  • Enterprise Limited: Custom pricing 


Pros and Cons

✅ Intuitive and user-friendly interface allowing you to perform quick searches. 

✅ A budget-friendly option compared to other tools. 

❌ Slow customer service, particularly when handling inquiries via email. 

4. UpLead


UpLead is a B2B lead generation tool that provides businesses with real-time contact information, such as emails, mobile numbers, and intent data, to support their sales and marketing efforts.      

Features

  • Offers access to a database of over 160 million leads that are verified as you search and rank based on freshness. 
  • You can refine your searches with more than 50 filters to find companies that match your buyer profile. 
  • Enriches existing contact lists with additional information, such as technology used, company size, location, and other 40+ valuable data points. 
  • UpLead’s Chrome Extension gathers lead information while browsing websites or LinkedIn profiles. You can push this data directly to your CRM or download it as a CSV file. 

Pricing

You can take a 7-day free trial. After that, there are three paid plans to choose from: 

  • Essentials: $99 per month
  • Plus: $199 per month
  • Professional: Custom pricing 


Pros and Cons

✅ The easy-to-navigate dashboard lets you filter and build target lists efficiently. 

✅ Has a quick and proactive customer service that focuses on US-based support. 

❌ Inconsistent results when using saved searches and difficulties in modifying queries. 

5. Kaspr


Kaspr is a prospecting tool designed to help sales teams, recruiters, and founders access accurate contact information – directly from LinkedIn profiles. 

Features

  • Offers an easy-to-use Chrome Extension that extracts contact data directly from LinkedIn profiles. This enables you to connect with the right buyers quickly; no onboarding is needed. 
  • Sources information from over 150 data sources to provide real-time, verified information. 
  • Kaspr’s dashboard lets you organize and manage leads with lists, tags, notes, and follow-up tasks – all in one place. You can also track your ROI by monitoring connection request acceptance rates. 
  • The API feature transforms LinkedIn profile URLs into reliable contact data that are compliant with GDPR and CCPA guidelines. 

Pricing

Kaspr offers a free pan. Plus, its three paid plans include: 

  • Starter plan: $49 per month
  • Business plan: $79 per month
  • Organization plan: $99 per month


Pros and Cons

✅ Intuitive, easy-to-navigate interface. 

✅ Ability to obtain contact information with a single click. 

❌ Advanced functionalities may require additional time to understand. 

6. RocketReach


RocketReach is a lead intelligence and sales acceleration platform trusted by over 21 million users, including 95% of the S&P 500.

It provides highly accurate contact information and insights into potential buyers through intent data. 

Features

  • Provides access to 700 million profiles and 60 million companies in various sectors, including healthcare, legal, technology, and more. 
  • The email finder tool offers 90-98% deliverability on verified emails to help you reach your intended contacts. 
  • The Autopilot feature enables you to create automated workflows for discovering and engaging prospects with just a few clicks. 
  • Integrates effortlessly with CRM and marketing automation tools like Salesforce and HubSpot. 
  • With the browser extension, you save time while prospecting on social media and discover company connections directly from any website. 

Pricing

RocketReach offers three paid plans to choose from: 

  • Essentials plan: $99 per user per month
  • Pro plan: $165 per user per month
  • Ultimate plan: $300 per user per month


Pros and Cons

✅ Intuitive design and powerful search capabilities. 

✅ Readily available customer support. 

❌ Can be expensive for small businesses. 

7. Seamless.ai


Seemless.ai is a tool for businesses looking to optimize their sales processes.

It provides accurate and extensive contact data and integrates with existing sales workflows, thus improving efficiency in B2B sales strategies. 

Features

  • Provides an extensive database of over 1.3 billion business contacts and 121 million companies globally. Plus, over 1.8 billion business emails have been researched, validated, and verified. 
  • The Prospector tool lets you quickly discover ideal contacts and accounts with full contact information like email addresses and phone numbers.    
  • Allows you to build and filter lists of prospects based on specific criteria for targeting the most relevant contacts. 
  • The Job Changes feature lets you track key contacts’ job transitions. This enables timely outreach and relationship building, reduces churn risk, and uncovers new sales opportunities.     

Pricing

To learn more about Seamless.ai’s pricing, you can book a demo and ask their sales team.


Pros and Cons

✅ Fast speed of generating search results. 

✅ Cost-effective solution for small and medium-sized businesses. 

❌ Lack of customization options to narrow down specific leads. 

8. Clearbit 


Clearbit is a data enrichment platform specializing in turning unstructured information from the web into precise and standardized datasets. 

It seamlessly integrates with various CRM and marketing automation software, like HubSpot and Marketo, to enrich your databases with up-to-date information.    

Features

  • Provides extensive public data gathered from different sources such as websites, social media, and news articles across every country and in multiple languages. Plus, you get insights into parent companies and subsidiaries.   
  • Offers granular industry categorization, including 6-digit NAICS (North American Industry Classification System), GICS (Global Industry Classification Standard), and SIC (Standard Industrial Classification) codes. 
  • Uses data attributes to score leads based on how closely they match the Ideal Customer Profile (ICP). 
  • Clearbit’s IP intelligence data reveals hidden intent from anonymous website traffic to help businesses identify potential customers showing interest. 
  • The Dynamic Form Shortening feature reduces the number of form fields you need to fill out. This means that if Clearbit has enough information to enrich the lead using only an email address, it eliminates unnecessary fields. 

Pricing

Contact Clearbit’s sales team to get a tailored plan for your business.

Pros and Cons

✅ Improved targeting for personalized marketing campaigns. 

✅ The free version lets you set ideal client profiles without any financial commitment. 

❌ Abundant information could be overwhelming at times. 

9. LeadIQ


LeadIQ is an advanced B2B data platform designed for sales and RevOps teams to enhance their pipeline generation capabilities.

It streamlines the prospecting process, improves data quality, and automates workflows so teams can focus on what they do best – selling. 

Features

  • Offers a living database of high-quality B2B contact data that is routinely updated. This reduces the chances of dead-end prospecting. 
  • Utilizes trusted buying signals that allow sales reps to connect with the right prospects at the right time. Plus, the champion tracking feature helps you maintain relationships with key advocates within target companies. 
  • LeadIQ’s AI-assisted email generation feature allows sales reps to create personalized prospecting emails in seconds. 
  • Facilitates effortless CRM enrichment by automatically creating new contacts, checking for duplicates, and enriching records with over 40 firmographics. 
  • Integrates smoothly with various sales and CRM platforms, such as Salesforce, HubSpot, and Gong. This saves you from spending more time generating pipelines and less time juggling tools. 

Pricing

LeadIQ comes with a free plan. Besides, it offers two paid plans to choose from: 

  • Essential plan: $45 per user per month
  • Pro plan: $89 per user per month
  • Enterprise: Custom pricing (only available annually)


Pros and Cons

✅ Intuitive design that makes navigation easy from the start. 

✅ The support team provides quick resolutions to reported issues. 

❌ A LinkedIn Sales Navigator account is required to utilize all features. 

10. LinkedIn Sales Navigator 


LinkedIn Sales Navigator is a premium sales tool that leverages LinkedIn's vast network to help sales professionals connect with the right prospects, build relationships, and close deals more effectively. 

Features

  • Utilizes over 50 search filters to let you narrow down their prospects quickly and efficiently.  
  • Identifies past colleagues, company followers, or those connected to your colleagues. This helps you uncover valuable connections that can facilitate introductions and advocacy. 
  • You receive real-time notifications about significant events, such as job changes, so you can engage with decision-makers when they are most open to outreach. 
  • Integrates with your existing CRM systems to manage outdated data, add new contacts, and upload your book of business into Sales Navigator. 
  • Identifies the best paths into target accounts and offers lead recommendations based on buying personas, relationship signals, and shared experiences. 

Pricing

LinkedIn Sales Navigator offers three paid plans: Core, Advanced, and Advanced Plus. To request detailed pricing, contact customer support. 

Pros and Cons

✅ Easy-to-understand platform, particularly for new users. 

✅ Prompt and helpful support from LinkedIn. 

❌ Can be expensive for small businesses and individual sales professionals. 

How to Close More Leads with Warmly?

While other Lusha alternatives like Zoominfo and Uplead drown you into irrelevant or incorrect data pools, Warmly offers AI-powered tools and processes to extract qualified leads and profile information of your website visitors.

With Warmly, you can:

  • Get highly accurate contact data of website visitors: name, business email, LinkedIn profile, industry, research intent, and more.
  • Access Coldly’s always-refreshed database of over 200M+ accounts and contacts for your sales team.
  • Filter traffic by demographic, firmographic, technographic, website activity, 3rd party intent research topics, and many more fields.
  • Use AI to engage with visitors, automate prospecting workflows, and synchronize contact data updates across your databases.


But that’s not it; Warmly also helps you with processes like - automating outreach, automating website live chat, optimizing inbound and outbound chat, and much more.

Other features include:

  • Prioritizing leads to focus on.
  • Integrations with popular CRM, database, and communication tools.
  • Engaging and nurturing leads with automated campaigns.
  • Enable reps to reach out to hot leads straight from your website.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

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11 Best Crunchbase Alternatives & Competitors in 2024

11 Best Crunchbase Alternatives & Competitors in 2024

Time to read

Alan Zhao

Crunchbase provides detailed information about businesses, startups, investors, and funding data. Its database is large enough for professionals seeking insights into company financials, key people, acquisitions, and industry trends. 

However, the platform has some drawbacks, like data reliability issues, limited free features, and limited international coverage, that might force you to look for an alternative.

In this article, we’ll explore the 11 best Crunchbase alternatives to help you find the perfect solution for your specific use case.

Over time, we have tested dozens of lead-gen software and interviewed real-life users to get accurate information.

Why Do You Need a Crunchbase Alternative?

There are three major reasons why you might be looking to switch to a Crunchbase alternative 👇

1. Data Reliability Issues


While Crunchbase offers a large database, some users have reported inaccuracies or outdated information about companies, funding rounds, or profiles, leading to trust issues with the platform's reliability.

2. Limited Free Features

Crunchbase's free plan offers limited access to data, which can be frustrating when you need deeper insights. Many key features, like advanced searches, filtering, and extensive company details, are behind a paywall.

3. Limited International Coverage

Crunchbase’s data tends to be more focused on US companies and lacks comprehensive coverage for international markets. 

If you’re looking for more global data, you will often find Crunchbase's information incomplete or insufficient.

What are the Best Crunchbase Alternatives and Competitors?

Some of the best alternatives to Crunchbase are:

  • LeadIQ: Sales prospecting software designed for sales teams.
  • Kaspr: Access 200 million+ profiles, build relationships, and grow your pipeline.
  • Hunter io: Find professional email addresses for businesses and individuals.
  • SalesIntel: Sales intelligence platform that provides access to accurate and human-verified B2B contact data. 
  • D&B Hoovers: Sales prospecting tool that provides access to a vast database of global business information.
  • Apollo: Sales engagement platform that helps teams find and connect with potential customers.
  • AeroLeads: Lead-generation tool that helps you find verified contact information for prospects.
  • Skrapp: Email finder tool that helps you discover and verify professional email addresses. 
  • Lusha: B2B contact and prospecting tool for finding accurate contact information for decision-makers.
  • Adapt io: B2B lead generation tool that helps businesses find and connect with decision-makers. 
  • ContactOut: Contact search tool that helps you find verified email addresses and phone numbers for professionals. 

1. LeadIQ


LeadIQ is a sales prospecting software designed for sales teams.

It helps salespeople efficiently capture, enrich, and manage prospect data from sources like LinkedIn. 

Features

  • Capture prospect data directly from LinkedIn and other sources with a single click. This allows teams to quickly gather leads, eliminating manual data entry and saving time for more important sales activities.
  • Lets you enrich lead data with accurate contact details and company insights in real time.
  • Integrates with CRM systems like Salesforce and HubSpot to ensure seamless data synchronization. 
  • Access detailed analytics to track outreach performance and optimize sales strategies. Sales teams can use this data to identify what works best and refine their approach to closing more deals.
  • Enrich your contacts, leads, and accounts in Salesforce instantly or on demand. Create custom workflows to schedule enrichment based on the lead's importance.

Pricing

LeadIQ offers a free plan that offers - 50 verified work emails, 5 mobile numbers, 40 email generations, and 10 accounts tracked per month.

If you need bigger limits and premium features, upgrade to the paid plans LeadIQ offers:

  • Essential: $45 per month per user.
  • Pro: $89 per month per user.
  • Enterprise: Custom pricing.


Pros and Cons

✅ Comes with a Chrome extension and pop-out window that makes it easy to find contact information from LinkedIn.

✅ Add prospects into your workflow in a single click.

❌ There are times when LeadIQ experiences a lag, which can be frustrating, especially when you're trying to work quickly.

2. Kaspr


Kaspr gives you access to more than 200 million profiles with whom you can build relationships and grow your pipeline.

The tool has been in the sales prospecting industry for quite some time and is trusted by brands like Aircall, HubSpot, Zapier, and more.

Features

  • Comes with a Chrome extension that lets you scrape phone numbers and email addresses right from your prospect’s LinkedIn profile.
  • Comes with advanced filters that let you find and access contract data in seconds, so you can have more conversations and spend less time prospecting.
  • Lets you organize all your leads and sales activities in one single dashboard to save time and the hassle of switching tabs.
  • Kaspr has a great set of integrations. It integrates with leading CRMs like HubSpot, Pipedrive, Salesforce, and more.

Pricing

Kaspr comes with a free plan that offers - 5 phone credits, 5 direct email credits, and 10 export credits.

The free plan will only give you a basic idea of how the software works.

You eventually will have to upgrade to any one of the three paid plans it offers:

  • Starter: $65 per license per month.
  • Business: $99 per license per month.
  • Organization: $99 per license per month (minimum 5 licenses).

 

Pros and Cons

✅ Kaspr is a well-designed software offering some good project management and task organization features.

✅ Has the ability to quickly and accurately find contact details for prospects.

❌ Sometimes, the contact information retrieved can be outdated or incomplete. 

3. Hunter io


Hunter io is a tool for finding professional email addresses for businesses and individuals. It lets you search domains and get verified contact information. 

With Hunter io, sales and marketing teams can quickly gather email leads and reach out to potential clients without complex processes or manual effort.

Features

  • With Hunter io’s powerful market segmentation features, you can quickly find qualified leads for sales based on the attributes of your ideal customers.
  • Find relevant companies, get their contact information, and reach out – without paying for other tools.
  • Comes with a bulk email finder when you need to find emails of more than one person.
  • Comes with an add-on that you can plug into your Google Sheets to find and verify email addresses directly in Sheets.
  • Use intent data from Signals to continually find companies that need your solution and contact them when they need you.

Pricing

Hunter io offers a generous free plan that gives you 25 monthly searches and 50 monthly email verification. Upgrade to paid plans for more:

  • Starter: $49 per month.
  • Growth: $149 per month.
  • Business: $499 per month.


Pros and Cons

✅ Clean user interface makes it easy to find email addresses for LinkedIn connections.

✅ It’s a complete solution for finding professional email addresses online.

❌ When it comes to just the verification part, Hunter io is way too expensive.

4. SalesIntel


SalesIntel is a sales intelligence platform that provides access to accurate and human-verified B2B contact data.

It helps sales and marketing teams find decision-makers and their contact details quickly. 

Features

  • Has a Chrome extension, RevDriver, that helps you find relevant and actionable contact information from LinkedIn, Sales Navigator, or any company website.
  • Use intent signals from Bombora and SalesIntel’s Predictive Intent to get your brand in front of your target buyer before your competitors.
  • Has technographics that you can use to filter leads so your team can narrow in on prospects best suited to buy from you.
  • Lets you filter companies based on industry, revenue, location, headcount, and more to create hyper-segmented prospecting lists.
  • All company and contact records are checked to ensure no duplicates are added before exporting to your CRM or marketing automation platform.

Pricing

SalesIntel does have a free trial, but for a limited time, you eventually will have to upgrade your account to a paid one. Here are the plans to choose from:

  • Individual: $69 per month.
  • Teams: $199 per month per user billed annually.
  • Professional: Custom pricing.


Pros and Cons

✅ Comes with a powerful and fast Chrome extension - RevDriver.

✅ Excellent customer support.

❌ Occasional inaccuracies or outdated information.

5. D&B Hoovers


D&B Hoovers is a sales prospecting tool that provides access to a vast database of global business information.

It helps sales teams identify key decision-makers and discover new opportunities. 

Features

  • Access a global database of business information with millions of company profiles for targeted lead generation.
  • Identify decision-makers and key contacts with detailed company insights, enabling more accurate outreach efforts.
  • Use advanced filtering options to refine searches based on industry, location, revenue, and other key criteria.
  • Integrate with popular CRM systems like Salesforce to automatically sync prospect data for better lead management.
  • Get real-time updates on company data, ensuring your contact information stays current and relevant for effective email marketing.

Pricing

D&B Hoovers offers two plans - a free one with several features and an Essentials plan with premium features.

The Essentials plan costs $49 per month.


Pros and Cons

✅ An extensive database of business information, including financial info, company contacts, and company profiles. 

✅ Reliable and quick-to-use tool that has become essential for daily prospecting. 

❌ The annual price for D&B Hoovers is quite high.

6. Apollo


Apollo is a sales engagement platform that helps teams find and connect with potential customers.

It provides access to a vast database of verified contacts and offers tools for email outreach and sales automation. 

Features

  • Enrich your prospect lists with verified contact details and insights using Apollo’s extensive data enrichment capabilities to ensure accurate targeting.
  • Automate email campaigns and follow-ups with built-in sales engagement tools to improve your outreach efficiency.
  • Integrate with CRM platforms like Salesforce to automatically sync prospect data and keep all information in one place.
  • Use advanced filtering options to search prospects by industry, company size, location, and more for targeted lead generation.
  • Track email performance and engagement metrics in real time to optimize your outreach and improve response rates.

Pricing

Apollo offers a free plan with 5 mobile credits and 10 export credits, but if you want more, upgrade to one of the three paid plans it offers:

  • Basic: $59 per user per month.
  • Professional: $99 per user per month.
  • Organization: $149 per user per month.


Pros and Cons

✅ Has the ability to allocate tasks into the different categories of email, call, LinkedIn, account enrichment, and so on. 

✅  Customer support is there when needed.

❌ The grid for making calls and completing tasks is a bit messy. 

7. AeroLeads


AeroLeads is a lead-generation tool that helps you find verified contact information for prospects.

It lets you search for emails, phone numbers, and social media profiles of decision-makers across various industries.

Features

  • Integrates with platforms like LinkedIn, Crunchbase, and AngelList to extract contact information in real time.
  • AeroLeads Chrome extension allows you to find and add prospects directly from your browser as you navigate.
  • Finds and verifies email addresses and phone numbers to ensure accurate and up-to-date contact details.
  • Seamlessly integrates with CRMs like Salesforce, HubSpot, Pipedrive, and Zoho CRM for efficient lead management.
  • Provides API access and developer tools to incorporate AeroLeads data into your own applications quickly.

Pricing

AeroLeads comes with a limited-time free trial, after which you must sign up for one of the paid plans it offers:

  • Take off: $49 per month.
  • Climb: $149 per month.
  • Cruise: $299 per month.
  • Enterprise: Custom pricing.


Pros and Cons

✅ AeroLeads has an intuitive interface, making it easy for users to find contact information and build their lead lists quickly.

✅ It provides real-time verified data.

❌ Database on AeroLeads has limited information about phone numbers.

8. Skrapp


Skrapp is an email finder tool that helps you discover and verify professional email addresses.

You can search for contacts by company or domain, providing accurate information for sales outreach. 

Features

  • Find and verify professional email addresses from company websites and LinkedIn profiles for accurate lead generation.
  • Use domain search to discover contacts from specific companies, providing detailed information on decision-makers.
  • Organize and manage your leads in a simple dashboard, making it easy to track outreach and engagement.
  • Use the bulk email finder to gather multiple contacts at once, improving the speed and efficiency of your lead generation efforts.

Pricing

Skrapp’s free plan is the most generous one as it offers 100 email finder credits and 200 email verification. But if you need increased limits, here are the paid plans it offers:

  • Starter: $29 per month
  • Seeker: $79 per month
  • Enterprise: $189 - $1,699 per month


Pros and Cons

✅ Lets you bulk find emails.

✅ Allows you to search a high volume of emails, which is essential for international prospecting, where contact information is often hard to find.

❌ Could be better in terms of exporting the leads.

9. Lusha


Lusha is a B2B contact and prospecting tool for finding accurate contact information for decision-makers.

It provides verified emails, phone numbers, and company details to enhance sales outreach.

Features

  • Comes with an advanced search that filters your search based on intent, job changes, company technologies, funding rounds, and more.
  • Reveal phone numbers and email addresses for decision-makers around the world to connect with prospects that matter to your business.
  • Has over 135 million enriched contacts. Lusha lets you access direct dials of decision-makers to enhance your outreach.
  • Lets you set automated workflows that help enrich your CRM with fresh contact and company data.
  • Automate your email sequences so you can immediately reach out to prospects automatically and save time.

Pricing

Lusha comes with a free plan that gives you 50 emails and 5 phone numbers each month. But if you want more, upgrade to the paid plans it offers:

  • Pro: $49 per user per month.
  • Premium: $79 per user per month.
  • Scale: Custom pricing.


Pros and Cons

✅ Integration with major CRMs helps reduce time and costs.

✅ Easy to use both from their SaaS platform and through the LinkedIn add-on.

❌ The filter choices are pretty limited compared to the competition. 

10. Adapt io


Adapt.io is a B2B lead generation tool that helps businesses find and connect with decision-makers.

It offers access to a vast database of verified contact information, including emails and phone numbers. 

Features

  • Easily find email addresses using company, industry, revenue, technology, decision-makers, and more filters. Connect with the right leads, drive personalized communication, and close deals faster.
  • Dive deep into specialized tech markets, target niche sectors with precision, and unlock a world of new opportunities for your business.
  • Filter leads based on funding date, last funding type, and total funding amount and get a significant edge in identifying growth-oriented companies.
  • Get an alert every time a prospect in your list is promoted or switches jobs.
  • Build a perfect prospect list with precision through our advanced search filters. Obtain verified emails, direct phone numbers, social profiles, and more within seconds.

Pricing

Adapt io offers a 7-day free trial, no credit card required, but after that, you will have to upgrade to one of the pain plans it offers:

  • Starter: $49 per month.
  • Basic: $99 per month.
  • Custom: Custom pricing.


Pros and Cons

✅ Lets you quickly identify and engage with the right prospects.

✅ Has robust integration capabilities with leading CRM systems like HubSpot and Salesforce. 

❌ The tool is expensive compared to similar tools on the market.

11. ContactOut


ContactOut is a contact search tool that helps you find verified email addresses and phone numbers for professionals.

It integrates with LinkedIn to provide access to accurate contact information. 

ContactOut enables recruiters and sales teams to connect with potential candidates or leads quickly without complex search processes.

Features

  • Search 300M professionals with 20+ data attributes like seniority, departments, and technologies used.
  • Lets you save and sync data to your CRM and ATS instantly and export search results to CSV in one click.
  • Get 4x your response rate by generating hyper-personalized emails with the click of a button.
  • Lets you bulk reveal and save all LinkedIn results in a click.

Pricing

ContactOut offers free and three paid plans to choose from:

  • Email: $99 per month.
  • Email + Phone: $199 per month.
  • Team/API: Custom pricing.


Pros and Cons

✅ High accuracy in providing personal contact information for professionals. 

✅ Great software for recruiters trying to hire online.

❌ No contact details are available for some profiles.

How to Close More Leads with Warmly?

For a long time, data reliability and quality have been major issues with lead generation tools. Crunchbase is no exception.

In fact, all the tools in the list have similar issues.

But what if we tell you there’s a solution for this now?

Warmly gives you information about all the visitors that come to your website and helps you nurture and convert them into customers.

When the data comes from your own website, the possibility of it being wrong is comparatively less.


But Warmly doesn’t just reveal anonymous website visitors. With our platform, you can:

  • Get highly accurate contact data of website visitors: name, business email, LinkedIn profile, industry, research intent, and more.
  • Warmly provides instant icebreakers by analyzing profiles and suggesting conversation starters for meetings or networking.
  • It delivers real-time insights about meeting participants' backgrounds, such as work history, mutual connections, and interests.
  • Use AI to engage with visitors, automate prospecting workflows, and synchronize contact data updates across your databases.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

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9 Best Apollo Alternatives & Competitors in 2024

9 Best Apollo Alternatives & Competitors in 2024

Time to read

Alan Zhao

Apollo is a sales engagement platform that allows you to find, engage, and convert leads with its vast database of over 250 million contacts.

It offers advanced search filters, automated email sequencing, and real-time insights to nail your email marketing.

However, the tool has some drawbacks, like unorganized contact lists, overwhelming UI, and restrictive daily email limits, that might get you interested in exploring its alternatives.

In this article, we’ll explore the 9 best Apollo alternatives to help you find the perfect solution for your specific use case.

But first, let's dive deep into the drawbacks of Apollo.

Why Do You Need an Apollo Alternative?

There are three major reasons why you might be interested in Apollo alternatives:

Reason 1. Keeping Contacts Organized is a Struggle


It’s tough to keep your prospect list organized when integrated with email sequences. You literally have to find the leads/prospects in the list where you have to resume sending emails. 

It’s a repetitive problem, and you might accidentally send email sequences to a lead multiple times, which is brutal when it comes to email marketing.

Reason 2. UI is Overloaded with Information


A user complained that the grid for making calls and completing tasks is messy. There’s a lot of information there, which can be helpful at times, but it should have a dedicated space and not come in between the workflows.

Reason 3. Restrictive Daily Email Limit


While Apollo is great for automation, the daily email limits can be restrictive, especially when compared to other tools that offer higher limits. It would be helpful to have more flexibility in adjusting these limits based on the needs of different users. 

What are the Best Apollo Alternatives and Competitors?

Some of the best alternatives to Apollo to try are:

  • RocketReach: Helps businesses find accurate contact information for professionals across industries.
  • Zoominfo: Equips sales teams with accurate contact data and actionable insights to target the right prospects.
  • Lusha: Powerful data platform that helps businesses connect with prospects by providing accurate contact information. 
  • 6sense: Platform for sales teams that uses AI-driven insights to help identify and prioritize high-intent buyers.
  • Clay: Dynamic platform designed to boost sales by automating lead generation. 
  • Lead411: Sales intelligence platform designed to help sales teams identify and engage high-potential prospects. 
  • FindThatLead: A sales prospecting tool designed to find and validate email addresses of potential leads. 
  • Reply io: Sales engagement platform that automates multichannel outreach, allowing you to connect with prospects through email, calls, LinkedIn, and SMS. 
  • Lemlist: Sales automation platform that focuses on personalized outreach.

1. RocketReach 


RocketReach helps businesses find accurate contact information for professionals across industries. It offers a vast database of emails and phone numbers, making it easy to connect with decision-makers. 

Features

  • RocketReach aggregates data from multiple sources - licensed datasets, publicly available information, human-verified data, data sharing cooperative, and proprietary data sources.
  • Comes with pre-built micro data sets that you can use to build your prospect lists without searching for individual contacts.
  • Intent data reveals the real-time interests, preferences, and behaviors of potential customers. 
  • The platform is capable of giving you AI-powered recommendations. This is similar to lookalike audiences. The platform’s AI sales algorithm recommends your profile similar to your search.
  • Has a Google Chrome extension that lets you scrape email off of any website online.

Pricing

RocketReach offers a total of 6 paid plans: three for individuals and three for teams.

Individuals

  • Essential: $99 per month
  • Pro: $165 per month
  • Ultimate: $300 per month

Teams

  • Pro: $83 per user per month
  • Ultimate: $207 per user per month
  • Custom: Custom pricing


Pros and Cons

✅ The platform makes connecting with professionals across industries effortless.

✅ Easy to deploy, easy to use, and excellent customer service.

❌ The platform is expensive for small businesses and startups.

2. ZoomInfo 


ZoomInfo’s SalesOS equips sales teams with accurate contact data and actionable insights to target the right prospects.

It helps identify potential buyers, engage them with personalized outreach, and improve deal conversion.

Features

  • Has a B2B contact database that has over 70 million phone numbers and 174 million verified email addresses.
  • Identify prospects early in their buying journey by tracking companies that are researching solutions relevant to your offerings.
  • Connect with decision-makers from companies visiting your business website, allowing for timely engagement.
  • Analyze customer interactions, including calls, meetings, and emails, to understand deal outcomes and improve sales forecasting.
  • Build and execute multi-touch sales cadences using integrated phone dialing and email tools to streamline communication.

Pricing

Zoominfo doesn’t reveal its pricing online. All we know is that it has a dedicated plan for its Sales OS. But to find out more about the pricing, you must fill out a form and contact its sales team.


Pros and Cons

✅ The accuracy of the information provided on contacts and leads is second to none.

✅ Syncs perfectly with Salesforce and Hubspot.

❌ Poor customer service.

3. Lusha 



Lusha is a powerful data platform that helps businesses connect with prospects by providing accurate contact information.

It allows users to find verified email addresses and direct dials, making it easier to reach decision-makers directly. 

Features

  • Helps you build targeted lists of potential customers using advanced filters to connect with decision-makers through verified contact data.
  • Identifies prospects with higher buying intent by providing real-time buyer intent data, which helps prioritize leads that are likely to convert.
  • The API enriches business databases with contact information and firmographics to automate the process of finding and updating leads.
  • Integrates with CRMs to automatically enrich existing lead records with verified contact details, improving data accuracy.
  • The browser extension lets you access contact details while browsing LinkedIn profiles or websites to enhance outreach directly from the browser.

Pricing

Lusha offers a free plan with 50 email and 5 phone credits. If you want to increase limits and get premium features, upgrade to any one of the three paid plans it offers:

  • Pro: $49 per month per user
  • Premium: $79 per month per user
  • Scale: Custom pricing


Pros and Cons

✅ Chrome extension is easy to use and a time saver in your daily outreach.

✅ The filtering capability is quite detailed; you can narrow the prospect search based on the industry, department, job title, etc.

❌ Phone numbers are sometimes not personal but the company’s sales contact number.

4. 6sense


6sense is a powerful platform for sales teams that uses AI-driven insights to help identify and prioritize high-intent buyers.

It predicts which prospects are ready to engage by analyzing buying behavior and signals. 

Features

  • Helps you quickly find ideal accounts and contacts from its vast B2B database to simplify prospecting with accurate data and AI-driven insights.
  • The platform predicts buying stages and account fit so sales teams can prioritize efforts on the most promising leads.
  • Offers detailed account insights directly within your CRM to help personalize outreach and focus on high-potential prospects.
  • Prioritization dashboards allow sales teams to visualize and prioritize which accounts to engage based on data-driven signals and account activity.
  • Comes with a Lead Gen Chrome extension that gives you instant access to contact data while browsing the web to streamline prospect research and outreach.

Pricing

6sense offers a free plan that has 50 credits per month and some basic features.

If you want premium features and improved credit limits, choose from the three paid plans it offers:

  • Team.
  • Growth.
  • Enterprise.

In order to know the pricing for each plan, you must book a demo and talk to their sales team.


Pros and Cons

✅ Great set of advanced filters to narrow down your prospect search.

✅ Gathers every interesting and relevant information about the company you’re targeting.

❌ Doesn’t have filters on Google Chrome extension, though.

5. Clay


Clay is a dynamic platform designed to boost sales by automating lead generation.

It helps teams find and engage with potential customers using real-time data and pre-built integrations.

Features

  • Helps build targeted prospect lists from various sources, like LinkedIn or Google Maps. Enrich these lists with data like emails and phone numbers using its vast provider network.
  • Allows sales teams to automate personalized outbound campaigns by integrating with email sequencing tools to increase outreach efficiency.
  • Tracks buyer intent through job changes, promotions, and other signals to help you connect with prospects at the right time.
  • The waterfall enrichment feature helps with data enrichment by pulling from multiple sources in sequence to ensure complete and accurate information about companies and leads.
  • Claygent is an AI-powered research agent that can visit websites, gather information, and provide insights such as company details or competitor analysis.

Pricing

Clay offers a free plan that gives up to 100 searches free per month, and it also has four paid plans:

  • Starter: $149 per month.
  • Explorer: $349 per month.
  • Pro: $800 per month.
  • Custom: Contact sales.


Pros and Cons

✅ Comes with several integrations that automate the entire workflow.

✅ Customer Support is great and friendly.

❌ It can get expensive if you don't know how to use it with APIs and integrations.

6. Lead411 


Lead411 is a sales intelligence platform designed to help sales teams identify and engage high-potential prospects. 

It provides accurate contact data, including emails and phone numbers, along with real-time sales triggers like job changes or funding events. 

Features

  • Lead411’s Chrome extension lets you extract contact data, including emails and phone numbers, while browsing LinkedIn or company websites, making it easier to build prospect lists.
  • The platform provides real-time data verification, ensuring that emails and phone numbers are regularly re-verified every 3-6 months to maintain data accuracy.
  • Offers a comprehensive lead prospecting solution with verified contact details and advanced filters to identify high-quality leads based on company growth triggers and spending patterns.
  • The platform uses a lead scoring system based on growth intent, helping sales teams prioritize the hottest prospects by identifying key company activities like hiring or funding events.
  • Integrates with Bombora to provide intent data that makes it possible for you to identify companies showing buying intent based on third-party data sources like website visits and review platforms.

Pricing

Lead411 comes with a free plan, but it is only valid for 7 days and gives you 50 export credits. If you want to keep using the tool after 7 days, it has two paid plans to choose from:

  • Basic Plus Unlimited: $99 per user per month
  • Enterprise Limited: Custom pricing


Pros and Cons

✅ Simple and easy-to-use UX with a minimal learning curve.

✅ Advanced filters to create targeted lists.

❌ Can have better revenue filtering options.

7. FindThatLead


FindThatLead is a sales prospecting tool designed to find and validate email addresses of potential leads.

It enables you to search for contacts based on company domain, name, or industry and provides accurate data to reach decision-makers. 

Features

  • The Chrome extension lets you extract email addresses from LinkedIn, Crunchbase, and other websites, helping you build lead lists directly from your browsers without switching platforms​.
  • Search for emails by name, domain, or company, enabling quick and accurate email address discovery. It also offers bulk searching for multiple leads at once​.
  • The Manager feature helps you organize and filter leads by category, date, or tool used, improving lead management and targeting​.
  • Social Search enables email extraction from social media profiles such as LinkedIn and Twitter by entering the profile URL so you can gather contact information for outreach​.
  • Comes with Prospector - an advanced lead generation tool that searches and verifies emails in real-time, offering an up-to-date database and advanced filters to help you find high-quality leads​.

Pricing

FindThatLead offers a 7-day free trial with limited features, after which you can select one of the two paid plans it has:

  • Starter: $49 per month
  • Ultimate: $99 per month


Pros and Cons

✅ The tools have a nice layout, and the system is easy and fast to use.

✅ Offers comprehensive data for large organizations.

❌ It might take time to find the industry you need to filter prospects by. 

8. Reply io


Reply io is a sales engagement platform that automates multichannel outreach.

It allows you to connect with prospects through email, calls, LinkedIn, and SMS.

The platform enables the creation of personalized sequences, tracks engagement, and optimizes follow-ups. 

Features

  • Access over 89 million verified contacts using advanced filters, allowing for quick identification of relevant prospects. The data is continuously updated to ensure accuracy and relevance.
  • Perform real-time searches across multiple sources to gather updated contact details so your prospect list stays updated and actionable.
  • Helps you enrich your contact data with additional information like job titles, phone numbers, and company details, giving you a fuller picture of each prospect.
  • The platform provides intelligent audience recommendations based on your data, helping you target the most relevant prospects for your campaigns.
  • The Reply Chrome extension allows you to find and verify professional email addresses directly from LinkedIn or other websites, making it easy to build prospect lists without switching platforms.

Pricing

Reply io offers a 14-day free trial, after which you have to upgrade to any one of the paid plans it offers:

  • Email Volume: $59 per month
  • Multichannel: $99 per user per month
  • Agency: $210 per month


Pros and Cons

✅ Quite easy to set up and has minimum to no learning curve.

✅ Come with prebuilt templates to write your email copy.

❌ Reply io doesn’t have a direct integration with Microsoft Outlook.

9. Lemlist


Lemlist is a sales automation platform that focuses on personalized outreach.

It allows sales teams to create customized email campaigns with dynamic content tailored to each prospect. 

Features

  • Provides access to a database with over 450 million verified contacts. You can filter leads by key metrics such as tech stack, funding, and revenue to quickly find decision-makers at target companies​.
  • Allows you and your team to find and verify email addresses directly on the platform, ensuring that contact information is valid, thus reducing bounce rates​.
  • The platform also allows you to find and verify phone numbers so your team can reach prospects through calls, emails, and LinkedIn messages​.
  • Lets you create dynamic outreach campaigns that adjust automatically based on a lead’s interaction, allowing for a personalized touch at scale​.
  • Using AI, Lemlist can generate personalized multi-channel outreach sequences in seconds based on insights from millions of successful campaigns.

Pricing

Lemlist offers a free plan that lets you find and verify up to 100 emails.

If you need more features and increased limits, you can choose from the various paid plans it offers:

  • Email Starter: $39 per month per user
  • Email Pro: $69 per month per user
  • Multichannel Expert: $99 per month per user
  • Outreach Scale: $159 per month per user


Pros and Cons​

✅ Helps you set up email the right way so your messages don’t go into the spam folder.

✅ Exceptional customer service.

❌ Has a limit to the number of email accounts you can connect.

How to Close More Leads with Warmly?

With Apollo and its alternatives, you will often have problems with data reliability, overwhelming UX, or daily email limits.

But what if we tell you there’s a platform that can minimize these drawbacks to a minimum?

Warmly gives you information about all the visitors that come to your website and helps you nurture and convert them into customers.

When the data comes from your own website, the possibility of it being wrong is comparatively less.

But Warmly doesn’t just reveal anonymous website visitors. 

Our platform does much more:

  • De-anonymizes website visitors, revealing up to 15% of individual contacts and 65% of companies that visit your site. This data is synced with your CRM to create actionable insights and alert sales reps for faster engagement​.
  • Integrates with Bombora to track the research topics your target companies are exploring. This feature identifies high-intent accounts, allowing you to reach out to prospects who are already in the market for your product​.
  • Has a job change intent feature that tracks job changes among your key contacts and updates CRM records in near real-time, ensuring you stay updated on your champions' movements for timely re-engagement​.
  • Warmly's AI-driven tool automates prospecting by fetching contact data that matches your buyer persona. It integrates with platforms like Apollo and ZoomInfo to keep your prospecting workflow efficient​.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

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9 Best Hunter io Alternatives & Competitors in 2024

9 Best Hunter io Alternatives & Competitors in 2024

Time to read

Alan Zhao

With Hunter io, sales teams can quickly find and verify professional email addresses, making it easier for them to connect with prospects. 

With its bulk email search and domain search features, salespeople can efficiently gather contact details from entire organizations, boosting outreach efforts and expanding networks with greater accuracy.

But, the platform has some drawbacks and limitations that might force you to switch to an alternative.

In this article, we will cover the top 9 Hunter io alternatives, their features, pricing, pros, and cons.

Why Do You Need a Hunter io Alternative?

Here are the three primary reasons why you might want to switch from Hunter io to an alternative tool:

Reason 1: Limited Search Functionality 

While you might appreciate Hunter io’s domain search feature for locating professional emails, you might not find any feature to identify specific employees within companies. 

Plus, it doesn’t always provide a complete list of contacts or advanced search filters, like department or role. 

As a result, you need to manually sift through incomplete results, which can be time-consuming. 


Source

Reason 2: Email Verification is Expensive 

You might find Hunter io’s pricing structure, particularly for email verification, high compared to competitors. 

You will end up paying for a comprehensive package that includes features you might not use, leading to a sense that you’re overpaying for verification alone. 

The lack of a separate, verification-only pricing tier is another pain point, as it limits affordability and flexibility if you’re solely interested in verifying email lists. 


Source

Reason 3: Limited free usage 

Hunter io’s free tier is restrictive compared to its competitors, especially if you need a more extensive reach or functionality for large-scale lead generation efforts. 

You get only a handful of free monthly email lookups or verifications. This will force you to upgrade to paid tiers sooner, which can be off-putting for small businesses with lean budgets.  


Source

What are the Best Hunter io Alternatives and Competitors?

Some of the best alternatives to Hunter io on the market are:

  • VoilaNorbert: Email finder tool designed to help businesses and individuals locate and verify email addresses.
  • Apollo io: Sales intelligence platform that helps businesses uncover leads quickly and access their verified email addresses. 
  • RocketReach: Sales acceleration and lead intelligence solution with a database of 700 million profiles and 60 million companies worldwide.
  • Snov.io: Sales engagement platform designed to automate various aspects of the sales prospecting process.
  • UpLead: B2B lead generation platform designed for sales and marketing professionals.
  • ContactOut: Prospecting and lead generation platform providing access to an extensive database of contact information.
  • Zoominfo: An all-in-one B2B data platform that helps businesses connect with their ideal customers by providing real-time insights.
  • Lusha: Solution for B2B teams looking to improve their prospecting efforts.
  • Anymail Finder: Advanced email-finding tool that helps individuals and businesses discover and verify email addresses.

1. VoilaNorbert


VoilaNorbert is an email finder tool designed to help businesses and individuals locate and verify email addresses for their prospects with a 98% accuracy rate. 

All you need is just two pieces of information: the person’s full name and the company’s domain name (URL). 

Features

  • The email verification service runs multi-step checks on each address to confirm that it’s still valid and won’t bounce. 
  • Enriches the contact data by providing additional details like job titles, company names, locations, and social media profiles. This lets you build more complete prospect profiles for personalized outreach. 
  • Integrates with multiple CRM, email marketing, and automation tools, such as Salesforce, Mailchimp, Zapier, and HubSpot. 
  • The Chrome extension lets you search for emails directly while browsing websites or LinkedIn profiles. A simple “Find Email” button appears next to LinkedIn profiles. 

Pricing

Voila Norbert is free for the first 50 leads. After that, it offers tiered pricing plans based on the number of leads required: 

  • Valet plan: $49 per month for 1,000 leads
  • Butler plan: $99 per month for 5,000 leads
  • Advisor plan: $249 per month for 15,000 leads 
  • Counselor plan: $499 per month for 50,000 leads

Email verification and enrichment services are also offered on a pay-as-you-go basis.


Pros and Cons

✅ Handles large volumes of emails efficiently, saving time on prospecting. 

✅ Filters out most fake or invalid addresses, presenting cleaner, more reliable lists. 

❌ Credits are deducted for blank results in bulk uploads. 

2. Apollo io


Known for its accurate B2B database of over 275 million contacts and 73 million companies, Apollo io’s sales intelligence platform helps businesses uncover leads quickly and access their verified email addresses. 

Features

  • Apollo’s Living Data Network uses AI to provide intelligent recommendations on high-value leads based on past successful prospecting activities. This lets sales reps know who to target next, increasing their chances of booking meetings and closing deals. 
  • Apollo’s signal-based prospecting combines demographic and behavioral signals to find leads actively researching products or services. 
  • Conducts precise searches for leads and companies using over 65 filters, including contact title, job function, and industry. This makes the outreach efforts more targeted and effective. 

Pricing

Apollo io offers a free plan with 10,000 monthly credits, two active sequences, five mobile credits, and 10 export credits per month. You can also select from the three paid plans: 

  • Basic plan: $59 per user per month
  • Professional plan: $99 per user per month
  • Organization plan: $149 per user per month


Pros and Cons

✅ The buyer intent feature identifies companies actively searching for similar services. 

✅ The free tier lets you find a significant number of valid emails per month, making it accessible for small businesses. 

❌ Sometimes, errors occur when pushing contacts to CRM. 

3. RocketReach


RocketReach is a sales acceleration and lead intelligence solution with a database of 700 million profiles and 60 million companies worldwide, including sectors like healthcare, technology, and legal fields. 

Its email finder guarantees 90-98% deliverability on verified emails, making it one of the most accurate tools. 

Features

  • Uses B2B intent data to identify potential buyers actively seeking solutions in specific industries.  
  • The Autopilot feature lets you generate dynamic search lists and create simple sequences with follow-up emails to engage prospects in just a few clicks. 
  • The Messages feature enables you to customize and automate email communications directly from RocketReach. You can monitor performance and engagement in one centralized location. 
  • Offers an API for enriching existing data at scale, tapping into its 4.5 billion records for enhanced contact intelligence. 

Pricing

RocketReach offers three paid plans to choose from: 

  • Essentials plan: $99 per user per month for 40 lookups
  • Pro plan: $165 per user per month for 100 lookups
  • Ultimate plan: $300 per user per month for 250 lookups

👀 Note: The Essential plan gives you access to email addresses only, while the Pro and Ultimate plans offer both email addresses and mobile numbers.

 

Pros and Cons

✅ Reduces time spent on prospecting with bulk email import capabilities. 

✅ The AI feature offers suggestions for similar profiles, helping you discover new potential contacts. 

❌ There are issues with integrating RocketReach into the existing workflows, particularly with certain CRM platforms. 

4. Snov.io


Snov.io is a comprehensive sales engagement platform designed to automate various aspects of the sales prospecting process – from lead generation and verifying contact information to customer relationship management. 

Features

  • Locates and collects email addresses of potential leads based on specific criteria defined by their ideal customer profile (ICP). You can access a vast repository of email addresses across various industries and search for leads using filters like location, company size, and industry. 
  • You can set up automated outreach campaigns on both email and LinkedIn and automatically schedule follow-up messages to nurture leads consistently. 
  • The Email Verifier tool employs a 7-tier verification system to check emails for validity and accuracy. It also bypasses gray-listing issues, avoiding delivery delays. 
  • The Email Warm-Up feature boosts the reputation of your email-sending domain, especially for new accounts or those that haven’t been used for outreach recently. 

Pricing

Snov.io offers a free trial with 50 credits, 100 email recipients, and one mailbox warm-up. For more features, you can select the following paid plans: 

  • Starter plan: $39 per month for 1,000 credits 
  • Pro plan: Starts at $99 per month for 5,000 credits


Pros and Cons

✅ The LinkedIn automation tool allows you to find prospects and execute outreach directly from LinkedIn. 

✅ The detailed daily reports on warm-up activities and outreach metrics help track performance and make informed decisions. 

❌ A noted restriction of 40 characters minimum can be limiting when crafting messages or inputting data. 

5. UpLead


UpLead is a B2B lead generation platform designed for sales and marketing professionals seeking a reliable and efficient way to connect with high-quality prospects. 

It guarantees a 95% accuracy rate, ensuring the leads are legitimate and reliable. The best part? This accuracy level is supported by continuous data updates and verification processes. 

Features

  • Provides access to a comprehensive database of over 160 million business leads from a wide range of industries and company sizes.    
  • Uses over 50 customizable filters, like company size, industry, location, job title, and more, to refine your search and identify qualified leads that match your ideal buyer persona. 
  • Offers around-the-clock support from real customer service representatives, guaranteeing you receive timely assistance for any queries or technical issues. 
  • You can choose which emails to download, allowing you to have more control over your expenses. Accept-all and catch-all emails are flagged, and if emails are downloaded, no charges are incurred.    

Pricing

Start with a 7-day free trial and grab five credits to evaluate the platform’s capabilities. After that, there are three paid plans to choose from: 

  • Essentials: $99 per month for 170 credits 
  • Plus: $199 per month for 400 credits 
  • Professional: Custom pricing 


Pros and Cons

✅ Smooth integration with CRM systems, like HubSpot, allows for efficient data management and follow-up. 

✅ Credits are not used when an email is found to be invalid. 

❌ The difficulty of amending queries midway through the search process requires you to recreate searches from scratch. 

6. ContactOut


ContactOut is a prospecting and lead generation platform providing access to an extensive database of contact information, including emails and phone numbers, for over 300 million professionals across various industries. 

It’s trusted by over 1.4 million recruiters and sales professionals from notable companies like Microsoft, Google, and WarnerMedia. 

Features

  • Provides a search portal for filtering contacts based on over 20 data attributes, including job titles, companies, revenue, skills, locations, and more. 
  • The API integration enriches existing databases by adding verified emails and phone numbers for multiple prospects at once. The data is also updated hourly, ensuring you have access to the latest information. 
  • The AI-driven personalizer lets you craft tailored emails automatically. This saves time on manual research while keeping the outreach customized and relevant. 
  • Adheres to privacy laws such as GDPR and CCPA, which is helpful for businesses concerned about data security and user privacy.

Pricing

ContactOut comes with a free plan allowing you to access five emails, five phone numbers, and five exports per day. The paid plans include: 

  • Email plan: $99 per month with 300 exports and unlimited emails 
  • Email + Phone plan: $199 per month with 600 exports and unlimited emails and phone numbers 
  • Team/API plan: Contact the sales team for pricing 


Pros and Cons

✅ Integrated with LinkedIn to connect with prospects and gather their contact information quickly. 

✅ The free trial lets users test the tool before committing to a paid plan. 

❌ There are times when contact details appear but result in errors when accessed. 

7. ZoomInfo


ZoomInfo is an all-in-one B2B data platform helping businesses connect with their ideal customers by providing real-time insights, detailed company and contact profiles, and advanced automation tools. 

You can access over 600 million professional profiles and over 1.3 billion company profiles. The multi-layered verification approach, which leverages natural language processing (NLP) and AI, guarantees data accuracy and reliability. 

Features

  • Monitors web activity, news, and other buying signals to identify when prospects are in a buying cycle. 
  • The ZoomInfo Copilot feature provides AI-generated insights and tailored email templates to engage prospects more effectively. It also allows you to focus on high-priority accounts and automate repetitive tasks. 
  • The Conversation Intelligence feature captures and analyzes customer interactions across various channels, providing insights that can enhance sales strategies and improve customer response rates and conversions. 

Pricing

You can start a free trial to test the tool’s features. To access more features, speak with ZoomInfo’s sales team to get a customized pricing plan that includes three tiers for Sales, Marketing, and Talent.

 

Pros and Cons

✅ The Chrome extension allows access to ZoomInfo data while browsing company websites. 

✅ The custom intent feature provides granular insights leading to more targeted sales strategies. 

❌ The abundance of automated features often leads to complacency, where sales and marketing teams might lose sight of their overall objectives. 

8. Lusha


Lusha positions itself as a sales solution for B2B teams looking to improve their prospecting efforts by providing accurate and up-to-date company and contact data. 

It’s compliant with GDPR and CCPA privacy standards, so user data is handled securely. It also facilitates data privacy with certifications like ISO 27701. 

Features

  • Analyzes behavioral signals to identify prospects most likely to buy products or services, leading to targeted outreach. 
  • Provides real-time alerts about job changes within target companies. This helps sales teams stay informed about potential decision-makers who are open to engaging with new vendors. 
  • Includes sophisticated search filters, like industry, revenue, employee count, and more, that let you build highly targeted contact lists quickly. You can export them directly to your CRM systems. 

Pricing

Start with a free trial with 50 emails and five phone numbers. Apart from this, Lusha offers three paid plans: 

  • Pro plan: $49 per user per month with 160 emails and 40 phone numbers 
  • Premium plan: $79 per user per month with 320 emails and 80 phone numbers 
  • Scale plan: Custom pricing 


Pros and Cons

✅ Intent targeting enhances the prospecting experiences and improves lead acquisition success rates. 

✅ The ability to create separate contact lists and export data simplifies the sharing of information across the teams. 

❌ The lack of a mobile app limits usability for users who need to prospect on the go. 

9. Anymail Finder 


Anymail Finder is an advanced email-finding tool that helps individuals and businesses discover and verify email addresses for their lead generation, outreach, and marketing campaigns. 

It focuses on accuracy, so you only pay for email with a 97% or higher deliverability rate. This protects your reputation and optimizes email campaign success. 

Features

  • It verifies the deliverability of emails by checking if the email address can accept messages.
  • Anymail Finder allows you to search for email addresses associated with specific domains.
  • You can upload lists of names and domains to find email addresses in bulk.
  • Offers an API for integrating email search and verification into custom applications or workflows.
  • You get a free quota of verified email searches before committing to a paid plan.

Pricing

You can start with a 3-day trial to explore the best features. After that, choose any plan from the following: 

  • Starter plan: $14 per month with 50 credits
  • Standard plan: $49 per month with 1,000 credits 
  • Scale plan: $149 per month with 5,000 credits 
  • Ultimate plan: $299 per month with 25,000 credits 


Pros and Cons

✅ Provides accurate emails with minimal bounces reported. 

✅ Easier to locate emails, particularly C-level and marketing contacts, compared to other platforms. 

❌ The tool is less effective for email searches in niche or specific industries. 

How to Close More Leads with Warmly?

With Hunter io and its alternatives, you will often have problems like limited search functionalities, expensive email verification, and limited free usage.

But what if we tell you that there's a platform that can minimize these drawbacks to a minimum?

Warmly gives you information about all the visitors that come to your website and helps you nurture and convert them into customers.

When the data comes from your own website, the possibility of it being wrong is comparatively less.


But Warmly doesn’t just reveal anonymous website visitors. 

Our platform does much more:

  • Website Intent Signals: Identify potential buyers by tracking their interactions with your website and get insights into their interest level, allowing for timely and targeted outreach.
  • Coldly Contact Database: Access a wide range of accurate prospect contact details directly from the Coldly database, helping you reach out to the right people.
  • Meeting Scheduling: Simplify your meeting process with automatic scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Inbound Chat: Engage website visitors in real time with intelligent chat features designed to convert inbound traffic into meaningful leads.
  • AI Prospector: Automate the search for high-potential prospects using AI-driven technology, ensuring your sales team focuses on the right opportunities.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

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Meet the Customer: How Bizzabo Uses Warmly for Auto-Prospecting

Meet the Customer: How Bizzabo Uses Warmly for Auto-Prospecting

Time to read

Alan Zhao

The Bizzabo team knows all about how difficult it is to capture relevant B2B leads. In the world of B2B conferences and events, whether they’re virtual or in-person, effective lead management is critical to post-event success. 

Bizzabo’s innovative event management software, Event Experience OS, makes organizing and hosting B2B events, and capturing leads, seamless. It’s why they’re the trusted events partner for some of the world’s most recognizable B2B companies, including Amazon, Forbes, and HubSpot. 

So, when it came to capturing these high-value leads from their own website, they turned to Warmly. Our inbound lead tools allow the Bizzabo team to deanonymize website traffic and chat with visitors instantly.  

Warmly is powered by top-tier data sources like 6sense, Clearbit, and Bombora, allowing Bizzabo to identify up to 15% of contacts and 65% of companies that visit their website. Once a lead is identified, Warmly follows up with personalized messaging on-screen through our chatbot, and can even auto-add relevant leads to outreach sequences via email and LinkedIn. 

Bizzabo's partnership with Warmly means they can focus on creating high-profile, memorable B2B events, while we take care of lead capture. Want us to do the same for your company? Book a demo today to find out more about our tools.

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Meet the Customer: How Aligned Uses Warmly to Identify Leads

Meet the Customer: How Aligned Uses Warmly to Identify Leads

Time to read

Alan Zhao

B2B sales cycles have changed—buying committees have expanded, deals have gotten more complex, and leaders are more cautious about dropping budget on new software. However, now, sales teams have Aligned. 

Aligned makes purchasing seamless for buyers and sellers alike. Sellers can create a personalizable, collaborative platform for each customer; a complete hub for communication, file sharing, and deal status tracking. Buyers can see everything related to a deal instantly, without searching through email threads. 

And when the sales and marketing teams at Aligned need to see who might be potential buyers, they use Warmly, our signal-based revenue orchestration platform. With Warmly, Aligned can de-anonymize website visitors, qualify prospects, and add them to sales outreach sequences—all without their sales reps doing a thing. 

Thanks to our best-in-class data sources, Warmly can identify the visitors that arrive on Aligned’s website and evaluate prospects for relevancy based on intent signals. The leads that we deem the most likely to buy are auto-enrolled in outreach sequences across email and LinkedIn, giving Aligned’s sales reps a guaranteed flow of qualified, ready-to-buy leads.

Want to find out how Warmly could support lead generation for your business? Book a demo here.

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Best 6Sense Alternatives & Competitors in 2024

Best 6Sense Alternatives & Competitors in 2024

Time to read

Alan Zhao

Finding the best 6Sense alternative for your specific needs and use case can be challenging, especially with so many solutions available on the market.

To find the one that’s just right, you’d have to search the web high and low, read a bunch of user reviews, and try out at least a dozen different platforms before you strike gold.

To save you the trouble, we have already done all that, resulting in this hand-picked list of the eight best 6Sense alternatives and competitors that fit various use cases and business goals.

But first - why do users even switch from 6Sense?

Why do you need a 6Sense alternative?

In all honesty, 6Sense can be a solid solution if you want to tackle ABM and gain access to detailed intent data, thanks to a few features:

  1. It delivers in-depth B2B intent data - 6Sense collects intent signals from multiple sources (it claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns. This data helps you better understand what your target accounts are researching, allowing you to create relevant and highly personalized campaigns.


  1. AI-driven predictive analytics - This feature pairs nicely with 6Sense’s intent data, helping you take a more proactive approach to your audience. By analyzing intent signals, the platform predicts customers’ future behavior, enabling you to prioritize high-intent leads in advance.

However, 6Sense has quite a few significant shortcomings that can be off-putting to many, including:

#1 It’s expensive

Although 6Sense doesn’t disclose its pricing, numerous user reviews testify that it is on the more expensive end of the scale.


Source

Moreover, data available on Vendr also highlights a few noteworthy points:

  • The average contract value is $123,711.
  • Customers are required to enter into a 2-year agreement.

This makes 6Sense cost-prohibitive for smaller businesses, especially those uncomfortable with getting locked into a 2-year contract.

#2 Has a steep learning curve

6Sense is one of the more complex platforms to navigate because its numerous features are packed into a rather clunky interface.


Source

In fact, some users claim they have yet to master its capabilities after several years of use.


Source

#3 Can’t identify individual accounts

6Sense can only identify companies visiting your website and enrich them with intent data.

While this is very useful for ABM, marketing attribution, and gaining an overall understanding of your leads, things get tricky when dealing with large accounts with hundreds—or even thousands—of employees.


Source

In these cases, trying to identify the individual account visiting your website is like looking for a needle in a haystack.


Source

And now, what you’ve been all waiting for - our curated list of the top 10 6Sense alternatives!

What are the best 6Sense alternatives and competitors in 2024?

  1. Warmly - Best for identifying individual and company-level website visitors and enriching them with granular intent data.
  2. Clearbit - HubSpot native B2B data provider.
  3. Bombora - Comprehensive intent data platform.
  4. Zoominfo - All-in-one sales and marketing solution with a massive B2B database.
  5. Demandbase - Account-based sales and marketing platform.
  6. Clay - Waterfall enrichment and sales automation solution.
  7. Terminus - ABM tool that lets you build intent-based multichannel campaigns.
  8. LeadGenius - Delivers custom-curated B2B data for industry-specific use cases.

1. Warmly


Full disclosure: While Warmly is our product, we aim to provide an unbiased perspective on why it is the top 6Sense alternative in the market.

Warmly is a revenue orchestration platform that boosts your lead generation efforts and lets you capture more qualified demand by:

  • Identifying website visitors.
  • Revealing in-depth insights into each of them.
  • Enabling you to orchestrate various critical processes, from outreach to engagement.
  • Letting you reach out to leads while they’re still hot.

In the next section, we’ll get a closer look at some of the key features that make Warmly a strong 6Sense competitor. 

1. Identifies website visitors and enriches them with B2B and intent data

Warmly, just like 6Sense, can deanonymize your website traffic.

However, while 6Sense can only identify company accounts, Warmly takes it a step further by identifying both companies and individuals visiting your website in real-time.

This means you’ll be able to pinpoint the exact stakeholder from a particular organization who’s showing interest in your product or services right now, allowing you to create highly personalized outreach strategies.


Pro tip: Add Warmly’s tracking code snippet to your emails to track leads who come through specific campaigns for more accurate attribution and better-tailored pitches.

When Warmly identifies the persons and companies visiting your website, it proceeds to enrich them with detailed B2B and intent data.

This way, you’ll know everything about your leads, including:

  • Contact info.
  • Firmographic (company insights, such as location, industry, funding rounds, employee count, etc.).
  • Technographic (the software an organization predominantly uses in its day-to-day work).
  • Their buyer intent based on:
  • First-party intent data (insights into their web session on your website, such as pages they visited, time spent on each, downloaded content, drop-off points, etc.).
  • Third-party intent data (insights into their entire digital customer journey, including recently researched topics, visits to competitors’ websites, relevant social media posts like job ads, and more).


As a result, you’ll get a complete picture of:

  1. Who your hottest leads are right now.
  2. Their needs, interests, and pain points, which enables you to tailor your approach accordingly.

2. Automated workflows

6Sense has certain automation options, primarily focused on CRM enrichment and automating ads.

Warmly, on the other hand, is more focused on enabling users to put a significant part of their lead generation funnel on autopilot, which is why it provides several automation features, including:

  1. AI Chat - An AI-driven chatbot that can be trained to engage all website visitors or only high-intent ones (e.g., those visiting high-intent pages like pricing or coming through a specific email campaign) with contextual, personalized messages based on the insights Warmly reveals.


  1. Orchestrator - Orchestrator automatically adds leads who meet specific criteria to automated LinkedIn and/or outreach campaigns. It can be customized from top to bottom, allowing you to set up everything from trigger action to the type of companies and individuals you want to target.


  1. Lead routing - When an important or high-intent lead lands on your website or a specific landing page, asks a relevant question in the chatbot, or takes any other highly valuable action, your sales reps will be immediately notified via real-time Slack alerts, enabling them to cater to potential leads’ needs ASAP.


This way, you can adopt a “set it and forget it” approach to basic outreach and engagement, leaving your sales reps with more time to do what they do best—close more deals.

3. Live engagement

While 6Sense reveals intent and contact data, it has one significant shortcoming - it doesn’t provide any options for engaging with potential customers on the spot.

To achieve this, you must combine 6Sense with separate outreach platforms, which means more costs and a more complicated tech stack for your marketing and sales teams.

With Warmly, you can handle everything from a single point of control, as the platform includes two live engagement options, which enable sales reps to jump at every valuable opportunity the moment it arises.

These include:

  1. Live text chat.
  2. Live video calls.


In the first case, human reps can take over the chatbot whenever necessary—for example, when a lead explicitly asks to speak to a real human or asks a high-intent question that demands human attention.

Regarding video calls, reps can hop on a call with warm leads straight from Warmly’s dashboard.

In the “Warm Calls” section, you can monitor how leads interact with your website content in real-time. 

Once you detect high-intent leads, you can contact them via text chat and progress to a video call. You can also initiate a video chat from the get-go if you assess that the time is right.

To ensure high response rates, look at our Warm Calls best practices before you begin.

This kind of live communication is bound to result in more booked qualified meetings, stronger relationships with leads, and, ultimately, more conversions.

Psst… Namecoach managed to book 26 qualified meetings in 6 months by leveraging Warmly’s live engagement features. 

Integrations

Integrations might just be the best part when comparing Warmly to 6Sense.

One of the things Warmly’s customers love about the platform is that it integrates several data sources—including Bombora, Clearbit, and, you guessed it right, 6Sense—and provides access to these platforms on all its paid plans.


In addition to these, Warmly integrates with several other crucial CRM and SEP platforms, including HubSpot, Salesforce, OpenAI, People Data Labs, and more.

Pricing

Warmly offers a free forever plan that lets you reveal up to 500 people and companies visiting your website. 

It’s the perfect plan for trying out one of the tool’s core features.

If you expect higher traffic volumes and need more functionality, you can upgrade to one of three paid options:

  1. Startup: $700/mo, includes 3 users, up to 10,000 monthly visitors.
  2. Business: From $1,440 to $1,740 per month, depending on the number of visitors you expect to have. It includes 10 seats.
  3. Enterprise: Custom pricing. Created for users with an estimated traffic of 100,000+ visitors per month who need more customization. Includes 20 seats, advanced AI personalization, custom integrations, etc.


As mentioned above, all paid plans provide access to its deep integrations with data tools like 6Sense, Bombora, and others, in addition to all of Warmly’s features.

This way, teams of various sizes and budget capacities will all be able to make the most of what the platform has to offer.

How does Warmly compare to 6Sense?

Here’s an overview of the key differences between Warmly and 6Sense so you can get a better idea of how they stack up:

  1. Warmly offers more versatile features than 6Sense, including more advanced automation opinions and live lead engagement.
  2. Warmly identifies and enriches both companies and individuals, whereas 6Sense can only handle company accounts.
  3. Warmly has a more intuitive dashboard and a minimal learning curve.
  4. While 6Sense is expensive and keeps its exact pricing policy secret, Warmly has affordable, transparent pricing with no hidden costs.
  5. Warmly includes all its features in every one of its pricing tiers.
  6. Warmly has deep integrations with several data providers, including 6Sense, and provides access to them on all its plans.

The verdict is clear: Warmly is a more versatile, user-friendly, and affordable solution than 6Sense in all areas.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales automation options.

✅ Live sales engagement capabilities.

✅ Includes all features in all paid plans.

✅ Integrates with several data solutions, enabling you to get a bundle of products at the price of one.

❌ Only annual billing is available.

2. Clearbit 


Best for: Real-time HubSpot data enrichment.

Clearbit is one of the more well-known sales intelligence software.

However, since HubSpot acquired it, its initial offering changed significantly, making it a viable solution primarily for HubSpot users.

Regardless of that, it still has some nifty features worth considering.

Features

  • Real-time data enrichment with over 100 B2B attributes aggregated from 250+ data sources, providing an in-depth view of leads’ vital data.


  • Dynamic form shortening automatically populates form fields with relevant data based on a lead’s name or email address.
  • Instant lead scoring and routing thanks to granular industry categorization, corporate hierarchies, job roles, seniority tags, etc.

Who is it for?

Clearbit is a strong 6Sense alternative if you’re a HubSpot user looking for a real-time record enrichment platform. 

Pricing 

Clearbit doesn’t disclose any prices on its website.

In fact, it doesn’t even have a dedicated pricing landing page, meaning it might be best to contact HubSpot’s team directly for more details.

Pros & Cons

✅ Accurate data.

✅ User-friendly.

❌ Non-transparent pricing.

❌ Uncertain future as part of the HubSpot family.

3. Bombora 


Best for: Tracking and detecting buying intent signals from various sources across the web.

Bombora collects intent data from 5,000+ B2B websites, helping you pinpoint who your leads are and clearly understand their customer journey stage.

As such, Bombora is seldom used as a separate solution but is more often embedded in other platforms - just like in Warmly’s case.

Features


  • Tracks more than 5,000 premium B2B websites, 86% of which are exclusively covered by Bombora, enabling it to deliver highly accurate and detailed intent data.
  • Company Surge aggregates topic-specific intent signals over time, allowing sales and marketing teams to identify which companies are currently researching relevant topics at a higher-than-normal rate, qualifying them as more likely to convert soon.
  • Integrations with major platforms, such as Salesforce, HubSpot, and LinkedIn, enable running highly targeted multichannel campaigns based on intent signals and other relevant data.

Who is it for?

B2B sales and marketing teams looking for a way to detect and prioritize key accounts through tailored campaigns based on intent data.

Pricing 

Bombora chose not to publish prices or details about its packages.

You can request a demo or contact its sales for more details.

Note: Integration with Bombora is included in all of Warmly’s paid plans.

Pros & Cons

✅ Tracks a wide range of intent topics and has high accuracy rates.

✅ Robust integrations with numerous sales and marketing tools.

❌ Its analytics reports leave a lot to be desired.

❌ Expensive, especially for smaller teams.

4. Zoominfo 


Best for: Sales management from top to bottom.

Zoominfo is marketed as the “sales OS” due to its wide range of features designed to help businesses manage and optimize every part of the sales funnel.

Its extensive database and various sales automation options make it a good 6Sense alternative, especially for larger businesses that need to run all sales processes on scale.

Features


  • Extensive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
  • Identifies companies visiting your website.
  • Automated sales and marketing workflows let you put multichannel outreach on autopilot.

Who is it for?

Enterprise-grade businesses that need a comprehensive sales platform.

Pricing 

Zoominfo has separate plans for Sales, Marketing, and Talent teams.


No prices are disclosed, so you’ll have to contact its sales team for a custom quote.

The exact price will depend on:

  • Features and functionality.
  • Number of licenses.
  • Credit usage.
  • Other factors.

Pros & Cons

✅ Identifies companies visiting your website.

✅ Wide range of sales engagement options, from web chats and forms to automated outreach sequences.

✅ Strong coverage of individual stakeholder and company data for North American businesses.

❌ Expensive.

❌ Can be overwhelming, especially for smaller teams.

❌ Frequent issues with data accuracy.

5. Demandbase 


Best for: Handling account-based marketing strategies.

Demandbase is an account-based marketing and sales platform that enables you to identify and reach out to high-value accounts within your target audience.

Demandbase achieves this by leveraging AI-driven predictive modeling to make the most of its rich database, and the intent signals it receives on the web.

It’s a strong 6Sense competitor if you’re looking for a platform for more accurate and precise ABM targeting.

Features

  • AI-powered Qualification Score helps predict which of the accounts within your ICP list are most likely to convert right now.
  • Ad targeting options enable you to display personalized ads to high-value accounts.
  • AI-led contact recommendations to help you detect buying group members for each account from Demandbase’s database of 150+ million B2B contacts and 99M+ companies.


Who is it for?

Enterprises looking to identify and target specific accounts and audiences more efficiently.

Pricing 

Demandbase is another solution that doesn’t disclose prices.

Contact its sales for a custom quote based on your business goals and needs.


Pros & Cons

✅ AI-powered predictive modeling lets you identify and target ideal accounts with more precision.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

❌ Steep learning curve.

❌ On the higher end in terms of pricing.

6. Clay 


Best for: Waterfall data enrichment and data-driven sales automation.

Clay is a waterfall data enrichment solution that collects and cross-references data from over 50 online sources, providing more accuracy in less time.

In addition to dynamic data enrichment, it lets you create various data-driven sales workflows, ranging from auto-enrichment of inbound leads to auto-messaging and more.

Features


  • Provides multiple data waterfalls for looking up various data across sources, such as contact information, company news, industry, leads’ social media profiles, etc.
  • Artificial Intelligence-powered web scraper Claygent that you can train to do detailed lead research anywhere on the web.
  • Ready-made workflow templates to help you kick off standard marketing and sales operations.

Who is it for?

Clay is best suited for GTM leaders and Rev-Op teams that need accurate B2B contact data and other types of lead intelligence.

Pricing 

Clay has a free forever plan that provides 100 monthly search credits and limited access to its essential features.

If you need more, you can choose from 4 paid plans:

  1. Starter: $149-$229/mo
  2. Explorer: $349-$699/mo
  3. Pro: $800-$2,000/mo
  4. Enterprise: Custom pricing


You can try its Pro plan for free for 14 days.

Pros & Cons

✅ Lets you build sales workflows.

✅ Dynamic data enrichment process, with data collected from dozens of sources.

✅ Seamless integrations with CRM systems and cold email tools.

❌ Complex interface.

❌ The costs can easily sneak up on you.

7. Terminus 


Best for: Multichannel account-based marketing and sales.

Terminus is an ABM platform that allows you to engage target accounts across various channels, such as advertising, email, chat, and social media, while providing in-depth insights to measure campaign success. 

It’s a strong 6Sense alternative for GTM teams that need a more comprehensive ABM solution that focuses on real-time engagement to boost marketing efforts across levels.

Features

  • Email signature banner ads that are aligned with customer segments based on various criteria, including demographics, customer journey stage, etc.
  • Real-time website personalization ensures that each lead is shown the most relevant messaging based on the insights Terminus uncovered.
  • Robust, highly customizable analytics that can measure every campaign, program, and channel for accurate attribution and performance monitoring.


Who is it for?

Mid-sized to enterprise-level companies focused on ABM strategies.

Pricing 

Terminus doesn’t publish prices, meaning you’ll have to book a demo with its team to get more details.

Pros & Cons

✅ Provides multichannel ABM engagement.

✅ Customizable reporting.

❌ Steep learning curve.

❌ Clunky interface.

❌ Opaque pricing, indicating it’s expensive.

8. LeadGenius 


Best for: Industry-specific B2B data.

LeadGenius provides custom-curated B2B data for users dealing with highly specific industries and target audiences.

It leverages AI and human insight to deliver the most accurate and tailored data, making your sales efforts more precise and efficient.

Features


  • Provides custom data unique to users’ businesses, Ideal Customer Profiles, and requirements.
  • Chrome extension that enables you to pull data from anywhere on the web.
  • Has a dedicated team of experts to help you define your specific ICP attributes, allowing for more targeted prospecting.

Who is it for?

Sales and marketing teams that need to find detailed data on leads from specific industries.

Pricing 

LeadGenius is yet another platform that doesn’t publish prices.


It lets you start for free, but you’ll have to contact its sales team for more details.

Pros & Cons

✅ Excellent for industry-specific lead enrichment.

✅ Tracks data on 40M+ businesses and 350M+ decision-makers.

✅ Has a customizable Chrome extension that can reveal custom data based on your criteria.

❌ Non-transparent pricing.

❌ Limited features - focused on enrichment alone.

Start capturing more leads today

And there you have it - an in-depth look at some of the top alternatives to 6Sense, each with unique strengths and features to suit a variety of sales strategies and goals.

The next step? Dive in and explore the tools that appeal to you the most to find out which is the best fit.

One thing is sure, though.

If you need a solution that can help you make the most of your website traffic, put outreach on autopilot, and identify who your hottest leads are right now, look no further than Warmly.

Sign up for Warmly’s free plan and try it on for size today - no strings attached.

Or, book a demo with our team to see it in action first.

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RB2B Pricing Guide for 2024: Is It Worth It?

RB2B Pricing Guide for 2024: Is It Worth It?

Time to read

Alan Zhao

When it comes to finalizing the right software for marketing and lead generation efforts, pricing plays a crucial role. RB2B helps you identify anonymous website visitors and push them down the buying funnel to increase conversions.

This guide will walk you through RB2B's pricing structure, helping you decide if it’s the right fit for your business. 

To give you a small overview of RB2B’s pricing structure – it offers a free plan with 200 monthly credits and a Pro plan that costs $119 per month.

If RB2B’s pricing doesn’t quite align with your budget after we explore the details, we’ll also point you to a helpful alternative that offers similar features.

RB2B Pricing Plans

RB2B has a flexible tiered pricing structure suitable for both newcomers and those looking to ramp up lead generation. 

Here's a quick breakdown of the RB2B pricing model:

  • Free Forever: Best for freelancers and individual marketers to get LinkedIn profiles for website visitors delivered to Slack.
  • RB2B Pro: Best for small companies and teams looking to drill down into their website visitors while integrating RB2B with your existing workflow apps.
  • Custom Plan: Best for agencies, resellers, and enterprises seeking a tailored lead gen solution for their business. 

All pricing plans work on a credit-based system and allow unlimited users. 


👀 Note: The RB2B Slack integration is available with all plans. It allows you to push prospect's insights directly to a dedicated Slack channel. 

Here's a glimpse at RB2B pricing and key features that come with every plan. 👇

RB2B Pricing Factors to Consider

Before we dig deep into RB2B pricing tiers, here are some factors to consider before you pay for the software:

1. Initial Usage Limits

RB2B's tiered pricing model is the gold standard for individual companies. Its free forever plan offers great potential for small companies to get the most out of prospecting. 

However, it's limited to 200 credits per month.

This cap includes only new profiles, as returning visitor information is not included in the free plan. You can’t purchase additional credits, which is obvious as it’s a free plan. 

2. High Scalability Costs

RB2B features dynamic credit pricing. While the free plan doesn't allow purchasing additional credits, the Pro tier has this flexibility.

But at what cost? 👇


3. Region Limitations

RB2B only deals with US audiences. Its algorithms and pixel only fire for US IP addresses and the profiles delivered are tied to US geolocations.

How Does RB2B Pricing Work?

RB2B offers a diverse pricing approach. You can start with its Free plan or register for a 7-day free trial of the PRO plan. Both ways, it's free to get started. 

The Free tier offers up to 200 credits per month. Considering that RB2B charges one credit per profile extraction, you could quickly churn out 200 LinkedIn profiles on the Free tier, as well as advanced data like business email, company details, pageview history, and more on the Pro Trial plan. 

👀 Note: All plans come with an upper cap of 200 credits. The Pro and above tiers allow purchasing additional credits at $119 per 200 credits. 

If you are on a trial plan, after the seventh day, you can upgrade to the paid version, or RB2B automatically downgrades you to the Free plan. 

RB2B Free Plan


RB2B Free tier users receive up to 200 credits per month. The plan supports unlimited collaborators, so you can add as many team members as you like. 

Alongside free credits, it offers the following features:

  • Centralized dashboard: Monitor and organize all incoming leads and data with other valuable insights using an intuitive dashboard.
  • Lead information: The Free plan gives you access to basic profile information, such as first and last name, Company name, Job title, LinkedIn profile, and Industry.
  • Slack integration: The free plan integrates with Slack and allows information sharing or altering via Slack channels.
  • Customer support: It includes an AI chatbot for instant assistance and gives you access to RB2B's active user community and knowledge base.

RB2B Free plan limitations: 

❌ Access to limited profile information.

❌ Only integrates with Slack; more integrations are available with the Pro tier.

❌ Once the 200-credit limit is reached, profile collection stops for the remainder of the month.

❌ Credit scarcity is doubled with irrelevant or false positives at times.

RB2B Pro Plan


RB2B Pro is designed to integrate smoothly into your existing sales ecosystem. It's best suited for individual companies looking for robust foundation and demand-based scalability, alongside other features like:

  • Extensive lead information: Along with basic information in the free plan, you get access to business email, last session, returning visitors, and all-time page view history. RB2B's Pro plan also prevents coworker identifications to minimize false positives and spending of credits.
  • Scalability: RB2B's Pro tier lets you expand usage with additional credits starting at $119 per 200 credits. Bulk credits are provided at a reduced rate when paid upfront.
  • Advanced filtering: Filter leads based on several aspects, such as search topic, demographic, firmographic, or technographic, or create custom tags.
  • Lead tagging: Easily filter and identify visitors to important pages of your website using RB2B's Hot Pages feature and those meeting your Ideal Customer Profile (ICP) using Profile tagging.
  • Intelligent routing: RB2B's smart algorithms automatically route incoming leads to different reps based on lead value and qualification.
  • Integrations: The RB2B Pro plan integrates with leading sales CRMs, such as HubSpot, Clay, Salesloft, Apollo.io, Outreach, and Webhooks, to streamline workflows between identifying potential leads and synchronizing them with your existing tech stack. 
  • Priority support: Considering the generous support provided with the free plan, RB2B's Pro tier adds live email support, white-glove onboarding, and Uptime SLA to this plan. 

Is RB2B Expensive?

Well, RB2B does offer a free forever plan. However, there's no middle ground for users. The plan jumps from free to $119 per month. 


Source

We also found user reviews highlighting the drawbacks of credit-based pricing. For instance, a mid-sized IT company owner highlighted how inaccurate data and false positives can extend credit usage significantly. 


Our POV: RB2B is not expensive and is an affordable choice for freelancers, individuals, and companies who are happy with basic, small-scale prospecting. However, credit-based pricing might not fit your budget for advanced prospecting needs.

Warmly: How to Convert More Leads?

Warmly is a revenue orchestration platform that lets you identify, capture, engage, and manage leads under one roof. 

It analyzes and aggregates 100+ buying signals from your website visitors and ties them to your ideal ICP to get you accurate, hot leads with all essential data right into your dashboard. 

With Warmly, you can:

  • Access first and third-party intent data.
  • Integrate with your existing data sources and workflow apps without added costs.
  • Use AI to automate lead engagement processes.

Similar to RB2B, Warmly features a centralized dashboard to manage everything. You can filter traffic by demographic, firmographic, technographic, website activity, 3rd party intent research topics, and many more fields.


Warmly also integrates with Slack and MS Teams to send you real-time updates and profile information right to your message box. But that’s not it; you can also receive audible voice alerts that yell at you when key accounts or contacts are on your site.


Here are some key features of Warmly:

1. Signal Based Intent Orchestration

Warmly features robust algorithms that track signals from three spaces:

  • Website intent and activities
  • Third-party research intent
  • Job changes

Warmly automatically builds a list of companies that have visited your website or promotional pages. Its partnership with Bombora lets you see what other competitors or industry keywords prospective accounts are looking for across 5,000+ B2B websites.


Next, Warmly automates the entire fussle when a contact switches companies. 

It handles:

  • Contact information update on your CRM.
  • Looping in customer success and SDR teams via Slack/MS Teams notification.
  • Identifying buying groups at the contact's new company.
  • Pushing contacts to relevant job change sequences in Outreach, Salesloft, and Hubspot.
  • Push new buying groups to Outreach, HubSpot, and Salesloft outreach sequences.
  • Adding a contact to a 'Former Customer' audience to receive paid ads on social platforms.

That brings us to the next feature, Warmly’s workflow automation capabilities. 👇

2. AI-Powered Workflow Automation

Warmly Orchestrator lets you create automated workflows triggered by events and changes in information. 

With Warmly Orchestrator, you can:

  • Trigger hundreds of multi-step sequences on intent signals.
  • Drag and drop apps into workflows, such as Apollo, 6sense, and ZoomInfo for multi-threading.
  • Personalize and send messages to key stakeholders of surging accounts.
  • Automatically prevent a contact from getting enrolled into double sequencing at the same time.

Here’s how sales and marketing professionals can use Orchestrator to automate processes:

  • Auto email prospects showing high intent.
  • Send LinkedIn connection requests, direct messages, and InMail.
  • Trigger an entire workflow when contact information changes.
  • Route leads to relevant sales reps based on defined criteria and factors.

And much more…

The Orchestrator is highly configurable, allowing you to specify WHO it should focus on, WHAT it should do, and WHEN it should do it.


Watch Orchestrator in action. 

3. AI Tools to Engage Leads

Warmly offers AI tools for engaging with potential leads. These tools allow you to free up your team from low-stake leads to focus on high-revenue, solid leads only.

Here's what Warmly offers:

  • In-app AI-powered sales chatbot that engages with accounts visiting your website.
  • Live video chat with your high-intent prospects without leaving the website.
  • Inbound chat flows that trigger sequences based on visitor's requests (best for troubleshooting and product demos).
  • Webforms with a built-in scheduler that integrates with your business calendar to route dates to the right sales rep.

Pricing

With Warmly, you get a free plan that reveals 500 qualified leads on your website monthly. It also offers features like intent signals, custom accounts, and lead filtering via email, Slack, and MS Teams.

Other than that, Warmly features three premium plans:

  • Startup plan: For founders and early-stage sales teams.
  • Business plan: For leaders aiming to accelerate pipeline conversion with Al & automation.
  • Enterprise plan: For established teams who want enterprise-grade customization, security & support.

Startup plan: This plan costs $700 per month and reveals 10,000 website visitors, offers 1,000 orchestrator credits, and 5,000 AI chat credits per month.

You can onboard 2 team members for free, and then it will cost you $25 per month to onboard more.

Business plan: This plan allows you to reveal up to 100,000 website visitors. It costs between $1,440 and $1,740 per month, depending on the number of visitors you want to reveal. 

With the Business plan, you get 10 seats for free and a dedicated customer success manager.

Enterprise: This is a custom plan for established teams that want to reveal more than 100,000 visitors and require enterprise-grade customization, security, and support.

You get 20 seats, advanced AI personalization, custom integration, and many more features than the Startup and Business plan.


Wrapping Up

RB2B is a great tool to leverage in the lead generation and conversions category. But the real question is if it fits your budget.

The gap between its free and paid plans really poses a question of affordability, and at least a couple of tiered plans between the free and Pro plans are needed.

Warmly, on the other hand, offers straightforward pricing and a comprehensive suite of features.

Sign up for its free plan and give it a try firsthand. 

Or, if you’d prefer to see all of its features in live-action first, book a personalized demo with our team.

Warmly Product Walkthrough

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10 Best RB2B Alternatives & Competitors in 2024

10 Best RB2B Alternatives & Competitors in 2024

Time to read

Alan Zhao

RB2B helps you identify anonymous website visitors and push their LinkedIn profiles to Slack in real-time. However, some of its downsides, like being limited to US visitor tracking only, credit-based pricing, and affordability, made us explore RB2B alternatives.

In this article, we’ll explore the top 10 RB2B competitors to help you find the perfect solution for your specific use case.

But before we get to these alternatives, let’s look at some potential reasons you might be looking for an alternative to RB2B in the first place.

Why Do You Need an RB2B Alternative?

There are three main reasons why users look for alternatives to RB2B. 👇 

Reason 1: Limited Visitor Tracking (US only)

RB2B only tracks website visitors from the US. ​​Its pixel only fires for US IP addresses and identifies traffic from profiles of US geolocations.

Although this frees the platform data of any GDPR regulations, websites with traffic coming in primarily from locations outside the US won’t be able to use the tool effectively.

Reason 2: Credit-Based Pricing

RB2B offers two core plans: Free and Pro. Both work on credit-based usage. The free plan limits you to 200 credits per month, while the paid plan offers the same credits but allows you to purchase additional ones.

Here’s the catch: each lead discovery costs 1 credit, so 200 credits will fall short. 

Another issue with this system is that RB2B users have observed a rare ‘false positive’ instance where the credit is being used up, but the data the software gives isn’t accurate. This can lead to quick exhaustion of your credits.


Source

Reason 3: Expensive

Of course, RB2B comes with a free forever plan. But, the jump from free to paid tier is significant for many users. 

Also, when you opt for the Pro plan, the amount of credits will remain the same (200 credits). Purchasing additional credits starts at $119 per 200 credits and can significantly go up as usage increases.  


Source

What are the Best RB2B Alternatives and Competitors?

Some of the best alternatives to RB2B are:

  • Warmly: Reveals, enriches, and converts website visitors through autonomous orchestration and engagement.
  • Factors.ai: Sales intelligence platform that lets you capture and unify cross-channel buying signals. 
  • Zoominfo: AI-powered sales intelligence and B2B prospecting solution for your sales teams.
  • Lusha: ISO 27701-certified sales intelligence solutions in the market 
  • Seamless.AI: Leading B2B sales intelligence tool.
  • Kwanzoo: AI-powered growth platform designed to enhance B2B sales and marketing efforts.
  • Lead Forensics: B2B website visitor identification tool designed to help businesses uncover and analyze their anonymous website visitors. 
  • RocketReach: Lead intelligence platform that allows you to find your target ICP among its extensive database
  • 6sense: Sales intelligence platform that furnishes you with B2B buyer insights and intent data. 
  • Dealfront: B2B sales intelligence platform designed to help businesses enhance their go-to-market strategies across Europe. 

1. Warmly


Warmly is a revenue orchestration platform that reveals website visitors, identifies those ready to buy, and provides tools to automatically engage them while they’re still interested.

Here’s why Warmly stands out against competitors like RB2B:

Key Feature 1. Reveal Website Intent

Warmly uncovers both anonymous website visitors at the company and individual levels, providing detailed profiles. By adding a simple code to your site, Warmly instantly identifies potential leads and offers comprehensive insights, including:

  • Contact Info: Company name, phone, email, job title, LinkedIn, etc.
  • Firmographics: Industry, size, location, employee count, and more.
  • Technographics: Software and tools in use.
  • CRM Data: Deal history, account owners, interactions.
  • SEP Data: Engagement with sales/marketing efforts and chatbots.


But Warmly goes further by tracking buyer intent, gathering signals from their web behavior, such as:

  • Web Session Details: Pages visited (high-intent ones like pricing/features), time spent, downloads, forms filled, and chatbot queries.
  • Customer Journey: Topics researched, job changes, competitor site visits, and ad interactions.

This rich data helps you identify your hottest leads and craft personalized outreach.

Key Feature 2. Automated Outreach

Unlike RB2B, Warmly automates key sales processes through:

Orchestrator

Orchestrator helps you automate prospecting and outreach. It triggers sequences for LinkedIn or email based on the criteria you set, like a lead visiting a high-intent page. You can filter leads by company size, industry, or role and automate personalized outreach.


AI Chat

AI chat automatically engages website visitors with contextual messages, ensuring no lead slips away when your sales reps aren’t available. AI Chat can:

  • Engage all visitors or just those matching criteria.
  • Answer questions, book meetings, or share resources like case studies.


Lead Routing

Finally, Warmly lets you automate lead routing to ensure that every valuable lead is assigned to the most appropriate sales rep.

You can set up Slack notifications that will alert a specific rep based on the criteria you specify whenever:

  • A high-intent lead or lead that matches your ICP lands on your website.
  • A lead asks a high-intent question in the chatbot or requires to speak with an actual human.
  • A website visitor takes any other relevant action that qualifies them as a potentially warm lead.


Key Feature 3. Live Engagement

While automation is powerful, nothing beats the human touch for nurturing and conversion. Warmly enables live engagement through text chat or video calls.

In the “Warm Calls” dashboard, you can see real-time website visitors. Reps can check enriched profiles, monitor behavior, and engage qualified leads through personalized chat or a live video call.


Pricing

Warmly offers a free forever plan that lets you reveal 500 visitors or companies that visit your website. The free plan is great to test the waters and get the hang of Warmly’s capabilities.

If you have higher traffic coming in and need premium features, you can choose from the three paid plans Warmly offers:

  • Startup: $700 per month, includes 3 users, up to 10,000 monthly visitors.
  • Business: From $1,440 to $1,740 per month, depending on the number of visitors you expect to have. It includes 10 seats.
  • Enterprise: Custom plan. Created for users with an estimated traffic of 100,000+ visitors per month who need more customization. Includes 20 seats, advanced AI personalization, custom integrations, etc.


Pros and Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence.

❌ No static B2B database.

2. Factors.ai


Factors.ai is a sales intelligence platform that lets you capture and unify cross-channel buying signals. It’s known for its cost-effectiveness in account identification, with a match rate of 64% – that’s higher than RB2B.

Features

  • Capture cross-channel intent signals from websites, GTM platforms, G2 products, review pages, and more. 
  • Use account intelligence to segment, score, and analyze prospects based on engagement and sales readiness across various channels and journeys.
  • Offers a visual workflow builder to automate campaigns, outreaches, alerts, and CRM enrichment processes.
  • Leverage AdPilot to auto-sync your ICP and conversion data from websites, CRM, and other sources to LinkedIn's ad platform so you can train your ads algorithm better.
  • Integrates with popular CRMs, ad platforms, customer data platforms, communication tools, and webhooks.

Pricing

Factors provide a free forever plan limited to 200 company identifications and integrations to Slack and MS Teams. To get the most out of the software, you can choose from its paid plans:

  • Basic: $549 per month
  • Growth: $1299 per month
  • Enterprise: Custom pricing


Pros and Cons

✅ Helps in optimizing LinkedIn ads for target ICP.

✅ Has an excellent customer support team.

❌ Lacks advanced reporting capabilities.

3. Zoominfo


Zoominfo offers an AI-powered sales intelligence and B2B prospecting solution for your sales and marketing teams. It gathers and organizes broad business information and buying signals from across the web, including niche third-party providers, community contributors, and more.

Features

  • Deploy targeted display and social ad campaigns to reach specific audiences based on 300+ company attributes and buying signals.
  • Capitalize on buying signals tracked by Zoominfo’s intent engine from a network of 210 million IP, org pairings, and over 6 trillion new keyword-to-device pairings.
  • Identify website visitors that fit your ICP and access their firmographic, demographic, and technographic insights.
  • Use Chorus, a conversational intelligence tool, to analyze customer sentiments over calls, meetings, and emails and identify opportunities and conversion potential beforehand.
  • Use ZoomInfo copilot to prioritize accounts, get automated summaries, group buyers, create personalized emails, and ask questions in plain English. 
  • Engage by Zoominfo lets you automate multi-channel sales flows initiated based on market signals that make sense for your business.

Pricing

Zoominfo has three paid plans to choose from – Sales, Marketing, and Talent.

Pricing for each of these isn’t on the website; you can fill out the form that pops up when you click on ‘View Pricing’ and get to know about it.


Pros and Cons

✅ Has an extensive prospecting database of 70M direct dial phone numbers and more than 174M verified email addresses.

✅ Zoominfo’s connected intelligence maps out the entire relationship history for each contact or company.

❌ Users often complain of inaccurate contact data and information. 

4. Lusha


Lusha is among the first ISO 27701-certified sales intelligence solutions in the market and an excellent alternative to RB2B. Its user-centric design and advanced filtering capabilities let you search and drill through prospects with ease.

Features

  • Lusha’s flex search lets you use natural language queries to find relevant leads without rigid filter constraints.
  • Refine searches based on over 20 criteria, including industry, job title, seniority, and location, allowing for highly targeted prospecting efforts.
  • Lusha’s warm outbound features let you study intent and buyer signals to identify interested buyers and make timely outreach.
  • Generate AI-powered email sequences for cold outreach, product demo requests, or career opportunities with dynamic fields that autofill based on lead details.

Pricing

Lusha offers a free forever plan limited to one user, 50 emails, and 5 phone numbers per month. Other than that, it has three premium plans:


  • Pro: $49 per user per month
  • Premium: $79 per user per month
  • Scale: Custom pricing


Pros and Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Dedicated extension allows instant access to prospect’s contact details on LinkedIn, Sales Navigator, Recruiter, Salesforce, or any company site.

❌ The UI and dashboard aren't beginner-friendly and lack essential prospecting features.

5. Seamless.AI


Seamless.AI is a leading B2B sales intelligence tool. Its database is the most extensive, with over 1.3 billion business contacts and 121 million+ companies ready to fill your GTM pipeline with solid leads. 

Features

  • Access contact and company profiles, complete with business emails and contact details, verified in real time using AI and machine learning. 
  • Use pitch intelligence to gain customized insights into every contact, such as their technographic and search interests, so you can lead conversations.
  • Has an AI-powered topic engine that uses NLP to understand your topics of interest, find leads, and build a full-fledged prospects list.
  • Integrates with popular CRMs such as HubSpot, Salesforce, Outreach, and automation tools like Zapier to connect with 5,000+ apps.

Pricing

Seamless.AI offers a free plan with 50 credits. Alongside three premium plans:

  • Basic: Custom pricing
  • Pro: Custom Pricing
  • Enterprise: Custom Pricing


Pros and Cons

✅ Stores historical data and can differentiate between routine online activity and intent, fostering high lead accuracy.

✅ Refreshes data and trends on a weekly basis, ensuring you find buyers with the latest interest in your product or service. 

❌ At times, contact details take time to update, requiring you to manually double-check the information.

6. Kwanzoo 


Kwanzoo is an AI-powered growth platform designed to enhance B2B sales and marketing efforts by converting anonymous website visitors into actionable leads. It focuses on account-based marketing strategies, enabling companies to engage the right buyers and buying groups effectively.

Features

  • It uses website pixels to identify billions of cookies or device IDs visiting your website, with options to filter down the traffic to just the leads that meet your ICP.
  • Offers access to over 10.4 million accounts and 101 million B2B profiles in the USA.
  • Facilitates 1:1 targeted ads to reach buyers with tailored messages.
  • Integrate with your preferred marketing automation platform, such as Marketo, Hubspot, Pardot, Zoho, ActiveCampaign, and others. 

Pricing

Kwanzoo offers a 14-day free trial with basic features, after which you must upgrade to any one of the paid plans it offers:

  • JumpStart: $500 prepaid
  • 100/250: $100 or $250 per month
  • 500: $500 per month billed annually
  • Standard edition: $1500 per month


Pros and Cons

✅ Easy to use and set up.

✅ Well-integrated with tools such as Clay, Persana, Slack, and popular CRMs.

❌ Lack of adequate self-help resources gives it a significant learning curve for new users.

7. Lead Forensics


Lead Forensics is a leading B2B website visitor identification tool designed to help businesses uncover and analyze their anonymous website visitors. 

Features

  • Identify anonymous visitors to your website and reveal valuable information, including company information, contact and LinkedIn details, and behavioral insights.
  • Get instant alerts when your configured ICP businesses visit a specific section of your website, complete with contact information and behavioral intel. 
  • Use the Lead Forensics intelligence reports to get detailed insight into the marketing campaigns that work, how your website is performing – and which marketing tactics are really making a difference.

Pricing

You can try out Lead Forensics for free for a limited time period by filling out a form. Other than that, it offers two paid plans:

  • Essential: Custom pricing
  • Automate: Custom pricing


Pros and Cons

✅ Has an intuitive design, making it easy for users to navigate and use features effectively.

✅ Exclusively identifies leads who opt out from filling out forms at the last moment.

❌ Occasional concerns regarding data accuracy, such as company and contact information.

8. RocketReach


RocketReach is a lead intelligence platform that allows you to find your target ICP among its extensive database of 700M profiles and 60M companies. It’s trusted by 21 million users, including 95% of the S&P Fortune 500 companies.

Features

  • Use advanced search to narrow down your search with filters, such as skill sets, technologies used, job changes, and more.
  • Partners with Foundry, a leading intent data provider that uses artificial intelligence (AI) and machine learning to deliver highly accurate B2B intent data.
  • Get AI-powered recommendations for profiles with similar professional information matching your ICP and search intent.
  • RocketReach Autopilot lets you build automation sequences for generating dynamic search lists or follow-up messages and tasks.

Pricing

RocketReach offers a total of 6 paid plans: three for individuals and three for teams.

Individuals

  • Essential: $99 per month
  • Pro: $165 per month
  • Ultimate: $300 per month

Teams

  • Pro: $83 per user per month
  • Ultimate: $207 per user per month
  • Custom: Custom pricing


Pros and Cons

✅ Ability to integrate with your existing tech stack in sales, marketing, and HR workflows.

✅ Offers a large database of contact and company information, including org charts, company trends, and news.

❌ Access to mobile and direct phone numbers is not available with the Essential plan.

9. 6sense


6sense Revenue AI is a sales intelligence platform that furnishes you with B2B buyer insights and intent data to proactively prospect the best leads and close deals. 

It’s regarded as one of the best alternatives to RB2B due to its predictive marketing analytics and robust buyer search engine.

Features

  • Use an unlimited number of custom and branded keywords to track relevant research, back-to-buying signals, and your target ICP. 
  • 6sense integrates with over five B2B intent data providers, including Bombora, G2, TrustRadius, and others, to aggregate deeper buying signals.
  • Leverage 6sense AI-powered predictive models to run predictions on prospect’s ICP, buying fit, engagement with the sales team, contact score, and more vertices.
  • Ask AI to recommend actions based on buyer persona, recent activities, engagement, and account profile fit.

Pricing

6sense offers a free plan for individuals and small teams with an upper cap of 50 credits per month. Other than that, it has three premium plans:

  • Team: Custom pricing
  • Growth: Custom pricing
  • Enterprise: Custom pricing


Pros and Cons

✅ Extensive access to intent data from third-party providers.

✅ Effective lead-scoring capabilities, which assist in prioritizing leads.

❌ Lacks transparency in pricing, and the credit system makes the pricing more complicated for users.

10. Dealfront 


Dealfront is a B2B sales intelligence platform designed to help businesses enhance their go-to-market strategies across Europe. It combines data-driven insights with local expertise, enabling companies to identify potential customers, engage with leads, and expand their reach in the European market. 

Features

  • Comes with a lead-scoring tool that helps identify and target the right prospects.
  • Provides deep market insights to discover new opportunities and refine go-to-market strategies.
  • Tracks buyer behavior and intent signals to target prospects at the right time.
  • Analyzes web traffic to identify companies visiting your website and uncover potential leads.
  • Ensures GDPR compliance and offers country-specific insights, which are crucial for European markets.

Pricing

Dealfront doesn’t reveal its pricing online. You have to book a demo with them to know how much it will cost.


Pros and Cons

✅ Specializes in European markets, offering deep local insights and data compliance (GDPR).

✅ Advanced tools for identifying and scoring high-quality leads, improving targeting.

❌ Some users may find the initial setup and customization process challenging.

How to Close More Leads with Warmly?

If you want to track visitors who come to your website only from the US, RB2B is a solid tool. However, when traffic to your website comes mostly from the rest of the world, you need an RB2B alternative that’s accurate and precise.

While some RB2B alternatives might provide incorrect, irrelevant information, Warmly offers AI-powered tools and processes to extract qualified leads and profile information from your website visitors.

With Warmly, you can:

  • Get highly accurate contact data of website visitors: name, business email, LinkedIn profile, industry, research intent, and more.
  • Access Coldly’s always-refreshed database of over 200M+ accounts and contacts for your sales team.
  • Filter traffic by demographic, firmographic, technographic, website activity, 3rd party intent research topics, and many more fields.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

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10 Best Clay Alternatives & Competitors in 2024

10 Best Clay Alternatives & Competitors in 2024

Time to read

Alan Zhao

Clay is an advanced tool for go-to-market teams that lets them automate personalized outreach and enrich lead data at scale. It integrates with over 75 data enrichment sources and uses AI to automate research and craft outreach messages.

However, the tool has some drawbacks that might push you to explore Clay alternatives on the market. These include a steep learning curve, overpricing credits, and a lack of spreadsheet-like functionalities.

In this article, we explore the top 10 Clay alternatives currently available that address these drawbacks.

Why Do You Need a Clay Alternative?

Here’s why you might consider switching from Clay to competitor platforms: 

  • Clay has a steep learning curve. 
  • Its credits are overpriced. 
  • It lacks spreadsheet functionalities.  

Reason 1: Steep Learning Curve 

Due to Clay’s extensive features and integrations, being a new user, you might often struggle to start a complete prospecting process immediately. Being relatively new to the market, it has occasional bugs and slow performance. 

When you use Clay, you will need time to understand its functionalities before achieving its full potential. 


Source

Reason 2: Overpriced Credit System  

Many users on review websites observed that credits provide poor value compared to using API keys directly. Sometimes, they’re up to ten times more expensive than alternative options for data enrichment. This results in a quick depletion of credits, especially when seeking customization or personalization. 

Additionally, the pricing structure is complicated as different actions consume varying amounts of credits.    


Source

Reason 3: Limited Spreadsheet Features 

Clay’s lack of advanced spreadsheet features, such as formatting options, restricts its effectiveness as a standalone tool for data enrichment. Users often find themselves relying on Google Sheets for tasks that require better formatting. 

This reliance on separate tools complicates the process, disrupts their workflow, and reduces overall efficiency.  


Source

What are the Best Clay Alternatives and Competitors?

1. Apollo.io


Apollo.io is a sales platform designed to help businesses find leads, manage deals, and improve sales performance. It provides the most up-to-date and accurate B2B data on over 275 million contacts and 73 million companies through its ‘Living Data Network.’ 

Features

  • Using Apollo's Chrome Extension, you can prospect directly within tools like LinkedIn, Salesforce, Gmail, or any website and gain instant insights about contacts and companies without leaving their current workflow. 
  • With AI-generated lead scores, it identifies prospects most likely to convert by analyzing the sales history and combining it with Apollo’s data. 
  • Integrates intent data (via Bombora) to track businesses actively researching products or services relevant to what you sell. 
  • You can create automated, personalized email sequences with multiple touchpoints (email, phone calls, LinkedIn tasks). 
  • The built-in dialer enables cold calling from within the platform and provides verified phone numbers, automatic call recording, and transcription. 

Pricing

Apollo.io offers a free plan with unlimited email credits, 5 mobile credits, and 10 export credits. If you need premium features, it offers three paid plans to choose from: 

  • Basic plan: $59 per user per month
  • Professional plan: $99 per user per month
  • Organization plan: $149 per user per month


Pros and Cons

✅ Consistently provides highly accurate contact information. 

✅ Quick and helpful customer support. 

❌ New users may experience a steep learning curve. 

2. Lusha


Lusha is a B2B sales intelligence software that provides accurate contact data to allow sales, marketing, and business development teams to connect with decision-makers. It’s known for its strong emphasis on data privacy and compliance, including certifications like GDPR, CCPA, and ISO 27701. 

Features

  • Lusha’s job change alerts notify teams in real-time when prospects switch roles, enabling them to seize opportunities quickly. 
  • The technology filter lets you target companies based on their technology stacks. This allows the sales team to craft tailored pitches and boost their chances of closing deals. 
  • Create highly targeted lists of up to 1,000 prospects simultaneously using advanced filters and real-time data. Then, export them directly to CRM, automating workflows. 
  • Integrates effortlessly with platforms like Salesforce, HubSpot, Zapier, and Outlook in under 60 seconds. 

Pricing

In addition to a free trial, Lusha offers three paid plans: 

  • Pro plan: $49 per user per month
  • Premium plan: $79 per user per month
  • Scale plan: Custom pricing 


Pros and Cons

✅ Responsive customer support, especially in resolving issues related to inaccurate data. 

✅ The free trial allows new users to test the platform before committing financially. 

❌ Important contact information is sometimes unavailable, leading to wastage of credits. 

3. ZoomInfo


ZoomInfo is a B2B data platform that helps businesses accelerate growth by automating marketing and sales tasks. It offers a vast database of company information and decision-makers, allowing you to target the right people with precision. 

Features

  • Engage by ZoomInfo, a sales engagement tool, helps sales teams quickly connect with prospects using automated workflows, such as multi-channel prospecting campaigns—Salesflows. 
  • The AI recommendations engine suggests the best contacts and personas to target based on historical interactions. 
  • The FormComplete feature boosts lead capture with data-enriched forms, auto-fills details from a business email, tracks abandoned forms, and verifies emails in real time for high-quality leads. 
  • ZoomInfo Chat helps sales teams engage website visitors in real time, trigger personalized chats based on lead data, and schedule meetings instantly. 

Pricing

Start a free trial and speak with ZoomInfo’s sales team to get a customized pricing plan—with three tiers for Sales, Marketing, and Talent. 


Pros and Cons

✅ Easy to use, with responsive customer service and training. 

✅ Smooth integration with Sales and HubSpot simplifies data exports and CRM record-building. 

❌ Occasionally slow due to the large volume of data being processed. 

4. UpLead


UpLead is a B2B sales intelligence tool that offers a database of over 160 million business contacts and allows you to search for leads based on 50+ filters, such as industry, job title, company size, and location. 

Features

  • Monitors over 16,000 different data points, enabling you to find companies that use competitive or complementary technologies. Plus, you can exclude certain technologies to filter out companies that would not be potential buyers. 
  • Smoothly integrates with major CRMs like Salesforce, HubSpot, and Pipedrive. This lets you push leads directly into your CRM or download them as CSV files. 
  • The Intent Data feature helps sales teams find leads actively looking for solutions to their offerings. This leads to proactive engagement at the right moment, increasing the chances of conversion. 
  • The Prospector API feature lets you find contacts and emails based on job title, function, and location.    

Pricing

Start with a 7-day free trial. After that, there are three paid plans to choose from: 

  • Essentials: $99 per month
  • Plus: $199 per month
  • Professional: Custom pricing 


Pros and Cons

✅ Clean and intuitive dashboard simplifies searching and filtering contacts. 

✅ A cost-effective solution compared to other platforms. 

❌ Contact details can sometimes be outdated. 

5. Datanyze 


Datanyze is designed to elevate the sales prospecting experience by offering a comprehensive suite of tools that streamline data collection, improve content accuracy, and facilitate meaningful interactions with potential clients. 

Features

  • With its Google Chrome extension, you can access and collect contact information directly from LinkedIn profiles and company websites. No more switching between tabs or manually searching for contact data. 
  • Boasts a vast database, including over 63 million direct dial numbers and 84 million email addresses. 
  • Provides icebreaker suggestions based on current events or social media activity related to prospects. This helps sales professionals initiate personalized and relevant conversations. 

Pricing

In addition to a 90-day free trial, Datanyze’s two paid plans include: 

  • Nyze Pro 1: $29 per month
  • Nyze Pro 2: $55 per month


Pros and Cons

✅ The easy-to-navigate dashboard makes Datanyze accessible to users of all skill levels.

✅ Promises a refund for any inaccuracies found within its database. 

❌ Lack of responsive customer support. 

6. Kaspr 


Kaspr is a lead generation platform providing accurate contact data, primarily focused on European markets. It offers access to a vast database of over 50 million verified phones and email addresses to help sales teams, recruiters, and marketers connect with prospects efficiently. 

Features

  • With the LinkedIn Chrome extension, easily extract contact data directly from LinkedIn profiles, including from Sales Navigator and Recruiter Lite. 
  • Offers a centralized dashboard for organizing leads, setting up follow-up tasks, and managing prospecting activities. It also supports tagging, list creation, and note-taking to ensure no prospect is forgotten. 
  • Integrates with major CRM systems like HubSpot, Salesforce, Zoho, and Pipedrive, allowing enriched data to flow directly into existing pipelines. Zapier integration opens up further connections with tools like Google Sheets, ClickUp, and Bullhorn. 
  • Ensures all data collection and handling processes comply with European data privacy regulations—GDPR and CCPA. 

Pricing

Kaspr offers a free plan and three paid plans: 

  • Starter plan: $65 per month
  • Business plan: $99 per license per month
  • Organization plan: $99 per license per month (minimum 5 licenses)


Pros and Cons

✅ Easy setup without a complicated onboarding process. 

✅ Customer support team considers users’ feedback for future improvements. 

❌ Can be expensive for small businesses.    

7. Leadfeeder


Leadfeeder helps businesses identify companies visiting their websites and turn anonymous traffic into actionable leads. By tracking and analyzing website visitors, it provides insights into company names, their behavior, and interest levels. 

Features

  • Scrubs data to remove valueless traffic, such as bots or Internet Service Providers (ISPs), guaranteeing you see high-quality leads.    
  • Integrates with tools like Slack, Mailchimp, Google Ads, ActiveCampaign, and Looker Studio to fit smoothly into existing sales and marketing workflows. This enables teams to access lead data across different platforms. 
  • Based on the insights into the content prospects have viewed, sales teams can tailor the outreach pitches and reach out to them before competitors. 

Pricing

Leadfeeder offers two plans: 

  • Free plan: Tracks up to 100 companies with data from the last 7 days. 
  • Paid plan: Starts at $165 per month, including unlimited visits data


Pros and Cons

✅ The Simple setup makes it accessible for teams with less technical expertise. 

✅ The IP recognition service actually misidentifies many companies.

❌ Companies are often misidentified as carriers or unrelated businesses. 

8. Outreach 


Outreach is a sales execution platform designed to help sales teams, RevOps, and go-to-market leaders streamline their workflow and close more deals. 

Features

  • Provides real-time insights to sales leaders through tools to track deals, forecast revenue, and analyze probabilities of hitting targets. 
  • The dashboard displaying key metrics, sales funnels, and performance data offers a visual, easy-to-understand breakdown of how the sales cycle is progressing—what’s working and what needs improvement. 
  • Outreach’s AI capabilities assist in automating tasks, predicting deal outcomes, and guiding sales reps on the next steps to maintain momentum. It also improves sales coaching by analyzing meetings and interactions in real time.
  • Offers role-based access controls (RBAC), meaning you only get access to the information and tools necessary for your role. 

Pricing

Talk to Outreach’s sales team for a tailored pricing plan. The pricing is structured in five tiers: Engage, Call, Meet, Deal, and Forecast. 


Pros and Cons

✅ Outreach makes it easy to manage a lot of prospects and keep track of who is being reached out to.

✅ Responsive customer support, even in non-system-related issues. 

❌ Users find Outreach significantly overpriced for what it offers. 

9. Instantly 


Instantly is an email outreach platform helping businesses find, contact, and convert their ideal clients through automated email campaigns. It uses an AI-powered database of over 280 million verified contacts. Plus, advanced filters let you target and engage the right clients at scale. 

Features

  • The Unibox feature allows you to manage multiple inboxes from one place—you can categorize leads, respond, or forward emails to book meetings.    
  • Offers a resource library that includes over 600 email outreach templates, setup guides, and 200+ email outreach strategies, helping you fine-tune your campaigns. 
  • Create a list of buyers and reach out to them with Instantly in a click.
  • From technologies to headcount and revenue - target only the people you know will resonate with your message using advanced filters.

Pricing

Instantly offers four paid plans: 

  • Growth Leads: $49 per month
  • Supersonic Leads: $97 per month
  • Hyperleads: $197 per month
  • Light Speed: $492 per month


Pros and Cons

✅ Prompt customer support and access to useful training materials.

✅ Regularly adds new features according to customer feedback. 

❌ Frequent updates and new features can be overwhelming, especially for beginners. 

10. Anymail Finder 


Anymail Finder is an email verification and discovery tool that boasts a high accuracy rate, with verified emails guaranteed to have a 97%+ delivery rate.  

Features

  • Search for verified email addresses by entering a person’s name and the domain of the company they work for.  
  • Integrates with LinkedIn, letting you build lists of leads and find emails directly from LinkedIn profiles and Sales Navigator. 
  • Use its browser extension to find accurate email addresses without leaving your web browser. It also generates comprehensive data-rich lists that can be exported in CSV or Excel formats for further outreach. 
  • Provides a robust API or seamless integration into existing workflows and supports bulk email searching, making it suitable for large-scale operations. 

Pricing

You can start with a 3-day trial. After that, choose any plan from the following: 

  • Starter plan: $14 per month 
  • Standard plan: $49 per month 
  • Scale plan: $149 per month 
  • Ultimate plan: $299 per month 


Pros and Cons

✅ Free trial enables you to test all the features before committing to a paid plan. 

✅ Provides access to hard-to-find email addresses. 

❌ Some features might be tough to get the hand of initially. 

How to Close More Leads with Warmly?

While there’s no doubt Clay and all the alternatives in the list above are great outreach personalization tools, wouldn’t it be advantageous for you to know the anonymous visitors coming to your website? 

After all, these visitors might be the best ICPs that convert into customers.

That’s where Warmly comes in.

Warmly leverages AI to give you highly accurate contact data and insights on your website visitors. It captures critical information like the name, email, LinkedIn profile, and research intent of visitors, making it easy for your sales team to prioritize high-quality leads.


Key features include:

  • Real-time contact identification: Uncover visitor details and intent data, providing actionable insights into high-potential leads.
  • Automated outreach: Warmly enables automated, real-time follow-ups via email or LinkedIn, as well as live chat tools for immediate engagement with visitors.
  • Lead prioritization: Warmly’s AI-driven technology helps you focus on leads with the highest conversion potential based on demographics, firmographics, and visitor behavior.
  • CRM and communication integration: Synchronize visitor data seamlessly with your CRM or communication tools, ensuring an uninterrupted workflow.
  • Always-updated database: Gain access to over 200M+ contacts with constantly refreshed data, keeping your outreach relevant and timely.

What’s more, Warmly’s intuitive platform allows you to automate lead nurturing, improve inbound and outbound chat experiences, and schedule meetings directly from your website.

By integrating Warmly into your sales pipeline, you can significantly improve your lead conversion rate, nurturing visitors into potential customers through efficient and personalized engagement.

Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.

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Lead Forensics Pricing: Is It Worth It? [2024]

Lead Forensics Pricing: Is It Worth It? [2024]

Time to read

Alan Zhao

Are you curious about Lead Forensics pricing but need help finding reliable, detailed info?

We've got you covered!

In this article, we’ll explore Lead Forensics pricing plans, investigate how much you can expect to pay for each, and break down their key features.

And if you decide that Lead Forensics doesn’t provide enough bang for your buck, we’ll offer an alternative website traffic tracking solution that provides more functionality at a more affordable and transparent price.

Lead Forensics Pricing Plans

Lead Forensics has two pricing plans:

  1. Essential: Built for small and medium-sized businesses.
  2. Automate: Designed for enterprise businesses.


No prices are disclosed for either plan.

In fact, the only thing clearly stated on the website is that Lead Forensics’ pricing is traffic-based, meaning that the end cost will depend on how much traffic your website generates in a month.

But before we discuss how much Lead Forensics will cost you, let’s first explore whether Lead Forensics offers anything for free.

Does Lead Forensics Have a Free Plan or Tools?

In short, no.

Lead Forensics doesn’t have freemium plans or tools you can use for free.

However, there is a free trial for both of its plans that gives you access to all features the plan in question includes for a week.


It’s up for debate whether a one-week-long trial is sufficient to really get the hang of Lead Forensics’ capabilities, but it’s still better than nothing.

At the end of the trial, the Lead Forensics sales team will provide you with a custom quote based on the traffic volumes you got during that time.

Once the trial expires, you can subscribe to one of Lead Forensics' two paid plans to continue using it.

Lead Forensics Essential Plan

The Essential plan is aimed at small and medium businesses looking to identify companies visiting their website.


As such, it has a range of features that enable website visitor identification, including:

  • Provides a list of business visitors enriched with B2B contact data.
  • Identifies keywords driving the most traffic.
  • Real-time notifications when a new lead or lead matching your ICP lands on your website.
  • Conversion tracking.
  • Customizable dashboard for monitoring website traffic.
  • Named Customer Success Manager.
  • Data export.
  • Lead manager.
  • Lead scoring.
  • Import and manage data files.
  • Basic one-way integrations with CRM, marketing automation, and similar tools.

As mentioned above, Lead Forensics doesn’t have set prices, as its final costs depend on traffic volume. 

At the same time, the company doesn’t provide any hints about which other factors influence its pricing or the average amount you can expect to pay for specific traffic volume ranges.

On the upside, both the Essential and Automate plans allow unlimited users, which is especially useful for bigger teams.

However, you should keep in mind that many users complain about Lead Forensics costs, integration capabilities, and the capacity to identify anonymous website visitors.


Source

Lead Forensics Automate Plan

The Automate Plan was built for enterprise businesses.


The automate plan, includes all features in Essential in addition to a few more designed specifically for large companies and their needs, such as:

  • Advanced integration with CRM software (e.g., Zoho, Pipedrive, HubSpot, Salesforce, and Microsoft Dynamics).
  • Fully customizable automated CRM workflows.
  • Letting you automate CRM reports.
  • Fuzzy Matching’ algorithm to keep your data clean.
  • Key account behavior tracking.

This plan also includes unlimited users.

However, there are a few downsides to consider when it comes to both Automate and Essential plans:

  1. Lead Forensics cannot identify actual individuals who visit your website, making it very difficult to pinpoint actual contacts you should reach out to, especially in larger companies.


Source

  1. It often lags, meaning that the notifications it provides are not exactly real-time, meaning you won’t be able to detect and contact leads while they’re still hot.


Source

How Much Does Lead Forensics Actually Cost?

We had to dig much deeper than Lead Forensics’ official site to answer this question in detail.

Judging by data provided by actual customers and Vendr’s internal transaction data, “the minimum price is around $6,000, and the maximum price is approximately $98,000. The average cost for Lead Forensics software is about $35,000 annually.”

This shows that Lead Forensics is certainly not on the cheaper end of the scale, making it cost-prohibitive for smaller businesses.


Source

Moreover, Lead Forensics seems to only have annual contracts, which doesn’t work for everyone.


Source

What Happens at Renewal?

According to Vendr, you can negotiate a discount at renewal:

"We pushed back on Lead Forensics, stating that the customer wasn't using the platform to its full ability and we wouldn't be able to justify the renewal at the same price. We mentioned that senior leadership was involved and reviewing the contract which was potentially at risk of churning. The customer was happy to settle at $21,600, but we leaned on the fact that the supplier valued the relationship and wanted to ensure it remained. SCOPE: 100 contacts per month - $22,800 original offer - reduced to $20,400 with 2 months free."

Want a More Feature-Rich Alternative with Transparent Pricing?

Truth be told, Lead Forensics pricing policy is not a good match for everyone.

Small and medium businesses, in particular, struggle to cover the costs, although enterprises are not keen on overpaying for their software solutions either.

Moreover, several other factors make Lead Forensics a less-than-optimal choice for many businesses, such as:

  • Lead Forensics cannot identify individual website visitors.
  • It has very basic integrations on its Essential plan.
  • It doesn’t include options for contacting website leads while their interest is at its peak.

So, if you’re not too thrilled with the idea of spending thousands of dollars annually for a website traffic identification platform that doesn’t really tick all the boxes, you’ll need a more complete alternative.

Enter Warmly - a revenue orchestration platform that provides more features at a lower price.

Warmy can reveal, enrich, and convert your website visitors at both the company and individual levels, which makes it a more suitable tool for businesses that want to really dive into their leads.

Let’s get a closer look at some of Warmly’s features that make it a good Lead Forensics alternative.

Warmly’s Features

Feature #1: Reveal Website Visitors and Intent

Warmly reveals website visitors, similar to Lead Forensics.

However, that’s pretty much where all the similarity ends.

Unlike Lead Forensics, Warmly identifies both businesses and individuals visiting your website, helping you pinpoint the actual contacts that are surfing on  your website.

Once it identifies your website leads, Warmly proceeds to enrich each lead with:

  • Detailed B2B contact data (company name, address, phone number, LinkedIn profiles, emails, etc.).
  • Firmographic data (number of employees, industry, etc.).
  • CRM data (ongoing and closed deals, account owners, previous interactions with your sales professionals, etc.).
  • Technographic data (software tools and technology a company uses).
  • SEP data (engagement with other sales and marketing campaigns, chatbot interactions, etc.).


But it doesn’t stop there. Warmly also reveals buyer intent, helping you detect who your hottest leads are right now.

Warmly achieves this by monitoring and identifying:

  1. First-party intent data that includes insights into visitors’ website sessions, such as pages they visited, time spent on each page, the content they downloaded and interacted with, etc.
  2. Third-party intent data, including topics they recently searched for on the web, job change intent, visits to competitors’ websites, etc.


This way, you’ll:

  • Know which leads are most likely to convert at this very moment.
  • Be able to provide your sales reps with all the essential info they need to contact those leads and tailor their approach to their needs and pain points.

Feature #2: Live Lead Engagement

Another issue with Lead Forensics is that it doesn’t provide options for contacting leads while they’re still hot.

With Warmly, your reps can react when your leads’ interest is at its peak.

In the “Warm Calls” section of Warmly’s dashboard, you can monitor how your website visitors interact with your website in real-time.

Once you assess that the time is right based on the actionable insights Warmly provided, you can contact them via one of two options:

  1. Live Chat, which enables you to engage leads via text chat.
  2. Live Video Calls, which allows you to hop on a live call straight from your website.


Our Warm Calls best practices can help you ensure high response rates, so make sure to check them out before using this feature. 

Feature #3: Diverse Automated Workflows

Automation is key to increased productivity, efficiency, and cost reduction across levels, which is why many website traffic identification platforms try to incorporate it into their offering, at least to some extent.

While Lead Forensics does have some automation features, they are pretty basic, especially compared with Warmly.

Warmly has several automation features, including the following:

1. Lead routing

This feature ensures that each new lead is immediately assigned to the most appropriate sales rep based on the criteria you set up.

For instance, you could have your most experienced reps handle extra important leads or assign leads to reps who have already interacted with them.

The mechanics behind it are pretty simple.

Warmly’s Slack integration enables you to set up real-time Slack notifications that will alert the rep you want when a high-value lead lands on your website, makes a high-intent action (e.g., visits the pricing page frequently, downloads your content, etc.), or asks a high-intent question in the chatbot.


2. Orchestrator

Warmly’s Orchestrator helps you ensure that every quality lead who lands on your website will be engaged while they’re still hot and in a way that is perfectly tailored to their needs, expectations, and wants.

With it, you can automatically add leads to automated LinkedIn and/or email sequences.

You can configure everything within it, to the very last detail, including:

  • Orchestration triggers (i.e., an action that sets off the workflow, such as a high-value visitor landing on your website or returning to a high-intent page).
  • The companies you want to add to the sequence (based on industry, size, and other relevant criteria).
  • The individual profiles you want to be targeted in each company (based on job role, seniority, etc.).
  • The action you want the Orchestrator to take (send a personalized email, a contextual LinkedIn DM, or a LinkedIn connection request).


3. AI Chat

AI Chat is a conversational AI-driven chatbot that can:

  • Engage leads who land on your main page or any specific landing page (e.g., pricing, features).
  • Answer questions and offer resources.
  • Book qualified meetings.


With it, you can have peace of mind that each valuable lead will be engaged with highly relevant, contextual messages that boost response rates and increase your chances of getting more meetings and closing more deals.

Pricing

Warmly has a free forever plan that lets you reveal up to 500 individuals and companies visiting your website. This plan is perfect for trying out one of the platform’s essential capabilities.

If you expect higher monthly web traffic and need additional features, there are three paid tiers to choose from:

  • Startup: $700/mo, includes 3 users, up to 10,000 monthly visitors.
  • Business: From $1,440 to $1,740 per month, depending on the number of visitors you expect to have. It includes 10 seats.
  • Enterprise: Custom plan. Created for users with an estimated traffic of 100,000+ visitors per month who need more customization. Includes 20 seats, advanced AI personalization, custom integrations, etc.


Note: All paid plans provide access to all of Warmly’s features and include integrations with Clearbit, Bombora, and 6Sense.

Integrations

In addition to the data solutions mentioned above, Warmly has many more seamless integrations, including those with OpenAI and the most modern SEP and CRM software, which enables it to easily fit into any business’s tech stack. 


Moreover, all its integrations are available on all plans - including the free one.

Start Identifying & Converting More High-Value Website Leads Today

So, is Lead Forensics worth it?

In the end, it all comes down to your budget and expectations.

If you’re fine with paying thousands of dollars for a platform with a pretty basic feature set that cannot identify individual visitors, go ahead.

However, if you’d like to get the most for your money, including more features and integrations critical for lead generation success on all plans, then Warmly is a far better choice.

To quote one of our satisfied customers:

“Having had the opportunity to utilize LeadForensics in the past, my transition to Warmly.ai has been notably advantageous. From a cost-effectiveness standpoint, Warmly.ai stands on par, yet it surpasses in terms of user experience and intuitive design, making it not only a wise choice but a superior investment for businesses seeking to leverage website visitor insights.

Warmly.ai excels in its ability to provide detailed analytics on company visits to my site, offering a granular view that often extends to identifying specific individuals behind these interactions. This depth of insight is invaluable for tailoring engagement strategies and personalizing follow-ups, thereby enhancing the potential for converting interest into tangible business opportunities.

Moreover, Warmly.ai's platform is designed with the end-user in mind, ensuring that navigation and data interpretation are straightforward, thereby reducing the learning curve and enabling teams to harness its full potential swiftly. The integration capabilities and real-time analytics further contribute to its effectiveness, making it an indispensable tool for businesses aiming to optimize their digital presence and engagement strategies.”

Ian L., Verified G2 Reviewer

Curious to see if Warmly is a match?

Sign up for its free plan and explore Warmly’s capabilities with no strings attached. Or book a demo to discover how Wamrly can work for your.

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6sense Pricing Guide for 2024: Is It Worth It?

6sense Pricing Guide for 2024: Is It Worth It?

Time to read

Alan Zhao

When it comes to 6sense pricing, there’s no clear pricing associated with the software. It’s something you have to contact the sales team at 6sense and know as per your business needs.

Our research online, though, has shown some signals that 6sense is expensive, especially for small and medium-sized businesses.

That’s why, in this guide, we will cover everything you must know about 6sense pricing – pricing tiers, how pricing for each plan varies, hidden charges, etc.

Let’s first start with a short overview of the pricing plans of 6sense.

6sense Pricing Plans

6sense Revenue AI for Sales has a tiered pricing structure catering to various team sizes and needs. 

Here's a quick breakdown:

  • Free: Best for individuals and small teams getting started with prospecting (50 credits per month)
  • Team: Best for small teams for discovering ideal buyers and building data-driven target account lists.
  • Growth: Best for midsize teams leveraging intent data to uncover active buying teams.
  • Enterprise: Best for larger organizations seeking AI-powered analytics and predictive capabilities (typically costing over $100,000 annually).


Note: The 6sense Chrome extension is available with all four plans. It allows you to extract insights while browsing company websites or LinkedIn.

Here’s a look at 6sense pricing and key features that come with every plan. 👇

6sense Pricing Factors to Consider

Before we dig deep into 6sense pricing tiers, here are some factors to consider before you pay for the software:

1. Credit Based Usage

All 6sense pricing plans use credit-based systems to access specific features within the platform. The number of credits allocated monthly varies between plans. 

2. High Entry Cost

The 6sense Free plan has a limit of 50 credits per month. Technically, this is very limited for any business using the platform for prospecting. And just when you think of upgrading, 6sense is coming in at a whopping $120,000 for the first year with a 2-year commitment. 


Source

3. Negotiation Flexibility

One positive aspect of 6sense custom pricing plans is that it gives you the flexibility to negotiate pricing. 

Considering that the Growth and Enterprise pricing can exceed $100,000 annually,  businesses are encouraged to discuss their budgets and available discounts during negotiations. 

4. Implementation Costs

While not always specified upfront, implementation fees may apply, and organizations should inquire about potential flexibility in these costs during discussions with sales representatives.

How Does 6sense Pricing Work?

6sense employs a credit-based pricing system. It allows you to access information in the 6sense database in particular ways depending on the Sales Intelligence (SI) plan you have purchased.

For example, 6sense's Free plan offers 50 credits per month. Similarly, other SI plans may have different ways to acquire or allocate credits based on your team size and custom quotes shared by the sales team. 

You can use 6sense credits to:

  • Unlock and export contact or company details listed in the software. 
  • Leverage sales intelligence web application or the 6sense SI Extension for Chrome.
  • Export intent data, technographic, or psychographic information to CRM or CSV files.

What’s more, you can go ahead and unlock someone's email and phone number. It costs 1 credit, and each data export also requires 1 token (credit). 

However, here's the catch. Credits do not roll over to the next month; unused credits expire at the end of each billing cycle.

6sense Free Plan


6sense Free Plan serves as an entry point for users to familiarize themselves with the software’s account-based marketing tools before committing to a paid subscription. 

It's designed for individual users requiring basic Sales Intelligence (SI) features without initial investment.

Here's what the free plan offers:

  • Free monthly credits: With the free tier, you receive 50 credits each month to access various functionalities within the platform.
  • Buyer discovery: 6sense analyzes more than 500 billion intent signals across channels to help identify potential B2B buyers and understand their needs, facilitating targeted outreach. The free plan does not include AI and predictive models for buyer discovery. 
  • Contact and company data: The free plan gives access to the basic information of millions of contacts and companies relevant to sales across 200 countries. The data is verified by 15+ online sources and updated monthly.
  • List management: Using the 50 credits you get with the free plan, you can curate a list of accounts or contacts into an exportable CSV file with all available details for instant use in your other systems. Alongside this, the plan also offers tools to organize and manage target lists effectively.
  • Real-time alerts: The plan lets you set up and configure alerts via email or Slack to stay updated with important account activity or changes that may impact sales strategies.

6sense Team Plan


6sense's Team Plan is suitable for small to midsize businesses. It offers personalized pricing and credit structure based on your team size and requirements. Along with all the features in the free plan, it offers other advanced features, like:

  • Technographics data: In addition to the basic information you get with the Individual plan, the Team plan also reveals the tech stack used by your prospects, allowing for targeted messaging where you could actually get noticed by them.
  • Psychographics data: Psychographics data is the study of the psychological attributes of a consumer – their skills, interests, experience, social profiles, and talking points to craft smart and effective outreach sequences. 6sense’s Team plan allows you to access this data to personalize your messaging.
  • Web visitors: Get insights into prospects or existing customer concerns by knowing when they are viewing your website or conducting third-party research.
  • Integrations with CRM/SEP and other apps: With the 6sense Team plan, you can integrate Revenue AI with your existing tech stack, including HubSpot, Salesloft, Drift, and other SEPs, and directly add/export contact data between platforms. 
  • Dashboard and reporting: 6sense's dynamic Sales Prioritization Dashboards provide global visibility into priority accounts, buyers, and actions. Get access to metrics like engagement activity, location, industry, conversion chances, and more.

6sense Growth Plan


This tier introduces more advanced ABM capabilities, including intent data solutions. It is designed for larger teams that require more advanced tools and capabilities to leverage intent signals and optimize their ABM strategies.

Alongside all the features in the Team plan, 6sense offers:

  • 6sense intent data: Use an unlimited number of custom and branded keywords to track relevant research back to buying signals and your target ICP. 
  • 3rd party intent data: Third-party intent data ranges within the scope of most technological interactions. 6sense integrates with over 5 B2B intent data providers, including Bombora, G2, TrustRadius, and more, to aggregate even deeper buying signals.
  • Corporate hierarchy: Visualize the organizational structure of potential buyers across subsidiaries and geographies, including its parent company, regional headquarters, and sister companies.

6sense Enterprise Plan


This tier leverages AI and predictive analytics to ease prospecting and buyer identification for enterprises. Similar to the Team and Growth plans, this tier also has custom pricing based on team size and requirements. 

Here's what's new in this plan:

  • Predictive AI models: 6sense AI-powered predictive models continuously analyze years of historical opportunity data, combined with real-time buying signals and web activity, to identify leads that are in-market and are more likely to convert into customers. You can run predictions on the prospect's ICP, buying fit, engagement with the sales team, contact score, and more such sectors.
  • AI recommended actions: Get recommended actions based on buyer persona, recent activities, engagement, and account profile fit.
  • Dashboards (with in-built predictive AI): Visualize AI predictions and recommendations live on your dashboard so it's easy to take action and keep up with intended sales forecasts.

Is 6sense Expensive?

Yes, compared to 6sense alternatives like Warmly, the platform has expensive pricing tiers. It lacks transparency on credit usage and implementation costs, plus lock-in periods make it tough for decision-makers to invest in the platform. 

Yes, 6sense can be considered expensive, particularly for small to medium-sized businesses. Its pricing model is not publicly available, but it’s known to be tailored to enterprise customers, with quotes often based on the size of the organization, number of users, and specific needs. 

Costs can range from $60,000 to $100,000 per year for most companies, although exact prices depend on customization and usage.

However, for smaller businesses, the cost can be prohibitive unless the expected return on investment (ROI) from high-value deals justifies the price. Large enterprises often find the platform’s advanced capabilities worth the expense, particularly for optimizing B2B sales and marketing efforts.

How Much Does 6sense Actually Cost?

The actual costs of 6sense can increase significantly based on your team size and negotiation skills. That, and the fact that credits are not carried forward month-over-month, might result in forced usage or lost credits if not used optimally.

There are several hidden costs to consider. 

For example, implementation fees can add up, though these can be negotiated in some cases. Additionally, 6sense's pricing is based on a tiered model, so more advanced features, like AI-driven insights or integrations with other platforms, come at a higher price.

You may also face extra costs for training staff to fully utilize the platform, especially given its complexity​. 

So, ensure to factor these into your total cost assessment. Negotiating for discounts or long-term contracts can help manage these expenses.

Warmly: A Better Option than 6sense

Warmly is a revenue orchestration software that lets you identify and engage potential leads based on their online behavior. Unlike 6sense, Warmly offers far more robust prospecting and sales intelligence features alongside transparent and simple pricing models.

With Warmly, you get:

  • Transparent pricing with no hidden costs.
  • No expensive add-ons.
  • No extra charges for integrations.

Features

There are three Warmly features that make it a better alternative to 6sense:

  • Website Intent Signals
  • Orchestrator
  • Live video chat

Let’s dive deep into them.

1. Website Intent Signals

Warmly de-anonymizes 15% of individuals and 65% of companies visiting your site. You can filter traffic by demographic, firmographic, technographic, website activity, 3rd party intent research topics, and many more fields.


Sync website activity, enrichment, and intent data on all identified visitors and companies back to your CRM. Get alerted to key accounts visiting your website via Slack, MS Teams, or via audible voice alerts that are hard to ignore. 

2. Orchestrator

Warmly’s Orchestrator lets you create automated sequential workflows using a visual canvas. 

You can trigger hundreds of sequences via email and LinkedIn based on engagement activity and intent signals.

For example, you can automate LinkedIn connection requests, direct messages, and InMail for high-signal leads via Warmly's Orchestrator.

The Orchestrator is highly configurable, allowing you to specify WHO the Orchestrator should focus on, WHAT it should do, and WHEN  it should do it:


Watch Orchestrator in action. 

3. Live Video Chat

With the Live video chat feature, you can increase the cold call rates significantly by warm-calling prospects from your website.

To do so, just send an automated outbound through Orchestrator. You will then be notified instantly when prospects you email click and visit your site. Then, video chat with them live.

What’s more, you can see exactly how visitors interact with your site. This will give you a sense of their interest, then pick the perfect moment to initiate a conversation.


Pricing

With Warmly, you get a free plan that reveals 500 qualified leads on your website monthly. It also offers features like intent signals, custom accounts, and lead filtering via email, Slack, and MS Teams.

Other than that, Warmly features three premium plans:

  • Startup plan: For founders and early-stage sales teams.
  • Business plan: For leaders aiming to accelerate pipeline conversion with Al & automation.
  • Enterprise plan: For established teams who want enterprise-grade customization, security & support.

Startup plan: This plan costs $700 per month and reveals 10,000 website visitors, offers 1,000 orchestrator credits, and 5,000 AI chat credits per month.

You can onboard 2 team members for free, and then it will cost you $25 per month to onboard more.

Business plan:  With this plan, you get to reveal up to 100,000 website visitors. The plan costs in the range of $1,440 to $1,740 per month, depending on the number of visitors you want to reveal. 

With the Business plan, you get 10 seats for free and a dedicated customer success manager.

Enterprise: This is a custom-made plan for established teams who want to reveal more than 100,000 visitors and want enterprise-grade customization, security, and support.

You get 20 seats, advanced AI personalization, custom integration, and many more features than the Startup and Business plan.


Wrapping Up

There’s no simple answer to whether 6sense is worth using for your business or too expensive.

It’s undoubtedly an amazing platform for enterprise teams as it comes with features that help big businesses scale operations with ease.

However, its non-transparent and credit-based pricing structure can be annoying for many, especially since 6sense doesn’t include that many features in its offering.

Warmly, on the other hand, offers straightforward pricing and a comprehensive suite of features.

Sign up for its free plan and give it a try firsthand. 

Or, if you’d prefer to see all of its features in live-action first, book a personalized demo with our team.

Warmly Product Walkthrough

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