10 Best AI Outbound Sales Tools In 2025 [Reviewed]

Are you searching for the best AI outbound sales tools to level up your sales motion in 2025?

For those of you who want to be an industry leader in ABM 2.0, I’ve prepared a list of the 10 best AI outbound sales tools in 2025 that can help you identify hot prospects and reach out to them at scale.

TL;DR

Warmly offers the best AI-powered outbound sales platform with its real-time intent tracking, AI-driven multi-channel outreach, and live lead engagement capabilities.
AI SDR tools like Artisan and Reply are ideal for automating personalized, multichannel outreach and reducing the manual workload of your sales reps.
On the other hand, tools like Clay and UnifyGTM can help you deeply research prospects and enrich lead data before outreach to make sure that every message is hyper-relevant and timely.

But first, let’s go over the factors to consider when evaluating AI outbound sales platforms: ⤵️

What Are The Factors To Consider When Evaluating AI Outbound Sales Tools?

The main factors to consider when evaluating AI outbound sales tools include:

The supported outreach channels such as email, LinkedIn, or live chat.
How the tool uses lead data quality and intent signals.
How the platforms craft and personalize messages.
Access to sequence automation and smart follow-ups.
Integrations with your existing sales tech stack.

Let’s go over each one of them in more detail: ⤵️

1. Supported Outreach Channels

Not all platforms cover the same mix of sales channels.

Your team needs to ensure the tool can execute on the channels your buyers prefer (e.g., email, LinkedIn or live chat) and switch between them as needed.

You can run experiments beforehand and evaluate where your prospects are most active/willing to respond.

2. How The Tool Uses Lead Data Quality & Intent Signals

AI shines when it’s fed rich, accurate data. This is why you should look for tools that integrate with reliable data providers and can ingest real-time intent signals (e.g., website behavior, funding announcements, or job changes).

This will make sure that your outreach is both timely and targeted, rather than sprayed to a cold audience.

3. How The Tool Crafts & Personalizes Messaging

Generic blasts get low lift, while personalized touches get responses – we all get that.

Your AI outbound tool should dynamically assemble messaging that reflects individual prospect profiles (e.g., industry context, recent activity, and tone preferences), so each email or LinkedIn note feels handcrafted.

The best tools will offer features like variable merge fields, persona-based templates, and A/B testing on top of how the AI tool handles messaging.

4. Sequence Automation & Smart Follow-Ups

A one-and-done message won’t move the needle; you need multi-touch cadences to convert most of the prospects.

Good AI outbound sales tools let you build complex sequences, pause or pivot based on opens, clicks, or replies, and automatically schedule follow-up steps at optimal intervals.

AI-driven triggers can even reprioritize hot leads in real time.

5. Workflow Integrations

Your ideal tool should smoothly integrate into your existing tech stack, including your CRM, marketing automation, calendar, and data enrichment tools, so there are no manual exports or imports.

➡️ We have a saying here in Warmly that the more aligned your systems are, the smoother your workflow will be.

What Are The 10 Best AI Outbound Sales Tools In 2025?

Here’s a summary of the 10 best AI outbound tools on the market in 2025 that I shortlisted after reviewing 30+ platforms:

Tool	Use Case	Pricing
Warmly	All-in-one intent-led outbound stack: AI-powered ICP targeting, real-time signals, personalization, sequencing, ads, and lead routing.	Sales automation features start at $19,000/year.
Artisan	Scaling outbound while still sending personalized messages.	Pricing not disclosed, but has been reported to start at $12,000/year.
Reply	Automating multichannel sales outreach with AI assistance.	Starts from $500/month.
Salesforce Einstein	Smarter AI chatbot to book meetings.	Pricing not disclosed.
Common Room	Automating the capture of buying intent signals.	Starts from $999/month.
Clay	Automating lead enrichment and personalized outreach.	Starts from $134/month.
Outplay	Multichannel outreach across email, LinkedIn, calls, and SMS.	Starts from $49/month.
6sense	Automating and personalizing email outreach at scale with email.	Avg. contract $123,711/year.
UnifyGTM	Researching prospects in-depth before reaching out to them.	Starts from $700/month.
Bluebirds	Scaling prospecting and outreach efforts with AI.	Pricing not disclosed, but it has a free plan.

#1: Warmly

Warmly offers the best AI outbound sales tool as it helps you identify your warmest leads and reach out to them immediately with our engagement features.

Disclosure: Even though Warmly is our tool, I’ll aim to provide an unbiased perspective on why Warmly offers the best AI outbound sales tool in 2025.

Warmly is a signal-based revenue orchestration platform that lets you:

Identify website visitors.
Reveal which visitors are most likely to convert right now.
Gain quality insights into prospective customers, allowing your sales reps to tailor their strategies accordingly.
Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among GTM teams worldwide looking to step up their sales outbound:

How Does Warmly's Outbound Sales Work?

Warmly has two types of tools for sales outbound - AI SDR and AI Copilots.

Our platform continuously monitors website traffic to identify visitors who show buying intent.

The way it works is that the AI agent detects intent by pulling and analyzing various data, such as firmographics, contact details, and behavioral insights like pages visited, time spent on-site, interactions with competitors’ content, etc.

Once a visitor on your website is identified as high-intent, Warmly's AI SDR initiates personalized outreach through email, LinkedIn, or chat, ensuring the messaging is perfectly tailored to the visitor's behavior and profile.

After this, the AI SDR takes care of follow-ups to further nurture the leads and guide them down your sales funnel.

At the same time, Warmly’s AI Copilots assist your sales reps by:

Looping in your human reps when it comes to interactions with the warmest leads.
Providing your team with real-time insights and recommendations so your reps reach out to the highest-value leads at the best time, and so they do the right thing to convert them.

Sales Automation To Put Sales Ops On Autopilot

Warmly has several automation features to help you put essential sales operations on autopilot and ensure that no quality lead slips through the cracks.

Firstly, the Orchestrator lets you streamline LinkedIn and email outreach by automatically adding high-intent leads to specific sequences.

Our tool lets you set up all the essential parameters so you can completely customize it to fit your needs, goals, and target market, including letting you:

Specify the trigger that sets the sequence in motion (e.g., a visitor goes to a high-intent page, such as pricing).
Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
Set up the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

Try it yourself 👇or watch it in action.

AI Chat That Only Engages The Leads You Want To

Our AI Chat leverages the power of AI to engage high-intent leads on your website by:

Asking them qualifying questions.
Answering their queries.
Booking meetings.
Offering relevant collaterals, etc.

➡️ The AI Chat is fully customizable, meaning you can train it to your specific brand tone of voice and other requirements.

The tool actively monitors both on-site and off-site intent signals, such as:

Which pages a visitor browses.
How often do they return?
Whether the leads have already engaged with outbound campaigns.
If the leads are already in your CRM from a previous deal cycle.
Whether the prospect has already researched your competitors, etc.

💡 The AI chat then uses these signals to qualify and score leads more accurately, which means that it scores them on the actions they take and not on what they say.

Note: On Warmly’s Business plan and above, you can also automate lead routing using the round-robin method or set up any other criteria by which you want leads to be distributed.

Live lead engagement with Warm Calls

Warmly has another trick up its sleeve against other tools on the market for users who want to make the most of the traction gained by the intent insights the platform uncovers.

Our platform lets you engage your leads in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your reps assess the time is right, they can hop on a video call straight from Warmly’s dashboard.

As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.

Note: The Live Video Chat feature is available only on Warmly’s Enterprise plan.

Try it out here:

Warmly’s Integrations

Warmly integrates with a wide range of platforms, including:

OpenAI.
Slack.
Apollo.
Outreach.
Demandbase.
6sense.
Clearbit.
People Data Labs.
And more.

In addition to these native integrations with several lead intelligence platforms, Warmly provides a Warm Bundle, which includes partner discounts for over 25 sales, marketing, and GTM tools.

Pricing

Warmly has a free plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

There are three paid tiers to choose from:

Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Data Only, plus third and second-party signals, sales orchestration, AI Chat, and lead routing.
Enterprise: Custom pricing, custom number of visitors, everything in Business, plus custom signals and warm calling.

Note that to use Warmly’s automated, AI-powered outreach, you’ll need to be on the $19,000/year Business plan.

Pros & Cons

✅ Identifies companies and individuals visiting your website and then engages them.

✅ AI chat that can be customized to engage with the customers you want.

✅ Advanced sales orchestration options.

✅ Live sales engagement functionality.

✅ Reveals who your hottest leads are right now.

❌ Warm calling feature is available only on the Enterprise plan.

#2: Artisan

Best for: Scaling outbound while sending out personalized messages to leads.

Similar to: UnifyGTM.

Outbound channels: Email and LinkedIn.

Artisan offers an AI SDR named Ava (you might remember the ad that said ‘’stop hiring humans’’) that helps SDRs automate the entire outbound demand generation process.

The AI sales outbound platform works alongside your team inside Artisan’s all-in-one sales solution.

How Does Ava Work?

Ava is a multifunctional AI sales agent that can be used for a variety of tasks, including (but not limited to):

Setting up outreach campaigns targeting your ideal customer personas (ICP) across email and LinkedIn.
Mining data on leads by browsing the internet, including technographics, firmographics, and demographic information.
Preparing and sending out multi-channel sequences using email and LinkedIn.

Crafting personalized messages for your high-value leads using a ‘’personalization waterfall’’ approach where the platform identifies the optimal personalization approach for each prospect (e.g., referencing LinkedIn posts or job changes).
Automatically detect positive responses from interested leads to deliver them to your sales team.

➡️ The sales automation tool learns on the go, as the AI sales agent improves its writing style based on feedback and performance.