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The 12 Top Lead Enrichment Tools for GTM Teams in 2024

11 Best Dealfront Alternatives & Competitors in 2024

9 Best Lead Forensics Alternatives and Competitors in 2024

8 Clearbit Competitors & Alternatives Worth Considering

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Clearbit vs Zoominfo vs Warmly: Which One Is the Best in 2024?

Time to read

Alan Zhao

‎Your search has come down to Clearbit vs ZoomInfo, but a question remains: Which platform is best for your specific use case?

Each tool has its perks, limitations, and areas where it excels.

Clearbit excels at white labeling data enrichment, while ZoomInfo bundles everything you need to run sales operations.

Problem is, static B2B databases are losing momentum, as modern sales teams realize how much more effective it is to engage prospects based on intent data and behavioral signals.

That’s why this guide will include a bonus option - Warmly - as it successfully fills in the gaps left by the other two platforms.

So, in this in-depth review, we’ll discuss the features, pricing structure, integrations, and user experiences of all three enrichment tools, providing you with everything you need to make the right decision.

Here are a few key takeaways from our research:

Warmly is the ideal solution for identifying and converting website visitors at both company and individual levels.
Clearbit is a good choice if you need real-time B2B data enrichment and access to first-party buying intent data of companies that landed on your website.
Zoominfo is best if you want all your sales processes under one platform, including B2B records, sales engagement, and coaching.

And now, without further ado, let’s start by analyzing each platform’s key features.

Don’t have time to read the entire piece? Sign up for Warmly’s free plan and try out its functionality firsthand.

Features - Clearbit vs Zoominfo vs Warmly

Although all three platforms are primarily geared toward lead enrichment and website traffic identification, they have unique features and capabilities you may care about more than others.

Let’s look at which core features set them apart, starting with Warmly.

Warmly Features

Warmly is a revenue orchestration platform that helps sales teams identify anonymous website visitors and engage them in ways that drive more deals.

It’s the top choice if you want to move away from cold leads and connect with people who are actually interested in your solution.

In a nutshell: signal-based selling > cold selling.

The most popular Warmly features for Clearbit and ZoomInfo customers are the following:

1. Website Intent

While most website visitor identification tools can only reveal companies, Warmly identifies both companies and individual accounts with high accuracy rates.

It reveals approximately 65% of companies and 15% of individuals, allowing you to pinpoint the exact stakeholder surfing your website and adjust your outreach efforts accordingly.

That’s not all.

Warmly enriches each identified visitor with granular buyer intent data so you can score leads based on their level of interest in your solution.

The platform detects and reveals several types of intent signals, including:

Firmographic data (job titles, email addresses, company info, cell phone numbers, etc.).
Technographic data (tools and technology a business primarily uses).
CRM data (ongoing and closed deals, account owners, previous interactions with your SDRs, etc.).
Website session insights, i.e., pages visited, time spent on each page, clicked links, downloaded content, etc.
Third-party buyer intent data, such as topics recently searched for on the web.
And much more.

Why are intent signals so important?

8 minutes after using Warmly for lead generation, Kandji booked 2 qualified meetings, that’s why.

Also, B2B databases like Clearbit are becoming commoditized, and they all have very similar data. In fact, Clearbit comes bundled with Warmly. Intent data is where the real money is at.

Combining website visitor identification with granular buyer intent data lets you:

Quickly recognize individuals and businesses that fit into your Ideal Customer Profile and narrow down on them instead of dispersing your resources randomly.
Easily detect high-quality leads, allowing your sales reps to focus their attention on them.
Create hyper-personalized outreach strategies for each lead based on detailed insights provided by Warmly (third-party intent data, the pages visited on your website, downloaded resources, etc.).
Engage leads when they’re most likely to convert.
Provide your sales reps with vital intelligence on each lead, enabling them to close more deals.

Simply put, intent signals paired with website visitor tracking answer all the questions essential for sales and marketing teams looking to boost their performance, such as:

Who is visiting your website, i.e., does it attract your target audience or random visitors?
Who are your hottest leads?
When’s the right time to reach out?
How to approach them?

Learn how website intent enabled Stage to land a qualified meeting on the first day of using Warmly.

All you need to do is paste Warmly’s code snippet to your website, and you’ll start detecting warm leads within a few hours.

Note: You can also add the snippet to your emails, and track leads that come through specific marketing campaigns. This allows for better attribution and lets you better understand what approach works best with your target market.

2. AI Prospector

No sales rep can be available and present on your website 24/7.

This means that some high-quality leads will inevitably fall through the cracks simply because no one was there when it mattered the most.

Warmly’s AI Prospector takes care of this issue by allowing you to engage warm leads whenever necessary.

Once Warmly has identified qualified website visitors, the AI Prospector can add them to automated sequences, such as:

Connecting on LinkedIn.
Send personalized emails or add them to cadences on Outreach or Salesloft.
Firing a website chat.

You can define WHO the AI Prospector should include in the sequence, WHAT action it should take, and WHEN it should do it:

WHO:

Which accounts should be targeted based on the chosen segments (e.g., company size, industry, etc.)
What specific personas from each account should be added to workflows (e.g., sales reps, marketing professionals, etc.)

WHAT:

How many prospects from each account should be contacted
Which action should be taken (e.g., send personalized email or LinkedIn message)

WHEN:

How often should the Prospector look for accounts and profiles that fit the set criteria and run sequences

Discover how AI Prospector and other Warmly functionalities helped Caddis Systems increase website conversions by 500% in 7 days.

As a result, no high-caliber prospect will ever go to waste again.

Try it yourself 👇or watch it in action.

💡Note: To access AI Prospector, you must be on one of Warmly’s paid plans.

3. Sales Engagement

In addition to revealing website traffic, enriching leads with intent data, and handling prospecting, Warmly lets you engage qualified leads straight from your website.

There are a few engagement options that you can use together or alternately for the best results.

AI Chat

The AI Chat is essentially an AI-powered chatbot that can be trained to fit how your prospects expect to be reached from your site.

For instance, you can configure it to:

Automatically initiate warm conversations with high-fit leads using the intel provided by Warmly.
Answer various product-specific questions.

However, sometimes, you’ll want actual humans to take over. For instance, a lead could:

Make a high-intent query, such as asking about the pricing or a detailed explanation of a product feature.
Ask to speak to an actual human.
Take any other action or make a query you configure as relevant in the settings.

When that happens, an SDR will immediately be notified via Slack, allowing them to step into the chat using one of the other two sales engagement options: text chat or video call.

Live chat and video calls

You can use live chat and video calls separately from the AI Chat.

Namely, when you go to the “Warm Calls” section of Warmly’s dashboard, you’ll see who’s visiting your website right now.

If you detect a hot lead or a prospect who fits into your ICP, you can contact them via text chat or hop on a video call, using Warmly’s actionable insights to make a warm intro and increase the chances of getting a response.

This nifty feature helped Behavioral Signals go from first intent signals to actual meetings in just 2 weeks, leading to nearly $2M in their pipeline.

Clearbit Features

Clearbit is a real-time data enrichment platform combining data from 200+ public and proprietary sources into a comprehensive B2B database with 389M professional profiles and 50M company records.

This allows it to enrich your leads and account records as lists directly within the GTM platforms you use or in your product.

Its most popular features include:

1. Data Enrichment

‎Clearbit's key strength is its data enrichment feature. The platform enriches leads with over 100 relevant B2B data attributes like:

Business emails
Job roles
Social profiles
Seniority level, etc.

It also runs automatic updates of direct contact details, keeping data fresh.

2. Reveals companies visiting your website

Clearbit has a rich IP address database that matches IPs against companies that land on your website.

Then, it provides insights into the companies it identified, creating a clearer picture of their intent level and allowing you to adjust your sales and marketing efforts accordingly.

‎3. Form optimization

Potential customers are more likely to fill out short forms.

Clearbit optimizes your forms by removing fields it can auto-populate.

For example, website visitors can fill out only their email addresses, and Clearbit will automatically fill in the company name and domain.

Zoominfo Features

Zoominfo is a comprehensive sales platform for go-to-market teams that combines sales intelligence with various sales engagement and basic automation options.

While its massive B2B contact database - with 100M+ companies, 260M+ contact records and 135M+ verified mobile phone numbers - is Zoominfo’s key selling point, it has a few other features worth mentioning:

1. AI Copilot

This artificial intelligence-powered sales assistant delivers quick account summaries, provides sales reps with actionable insights into high-fit leads, recommends which actions they should take, and helps with drafting personalized emails.

2. Automated workflows

Zoominfo allows for creating simple automated sales workflows, such as adding leads to email campaigns, setting up reminders to connect with them on social media, including them in a call sequence, etc.

3. Chorus

Chorus is Zoominfo’s conversational intelligence tool (acquired in 2021). It analyzes emails and calls to help sales managers coach reps.

Integrations - Clearbit vs Zoominfo vs Warmly

Warmly

Warmly integrates with all the relevant B2B intent data providers, such as Bombora, 6Sense, People Data Labs, and Clearbit.

These solutions are usually purchased alongside Clearbit or ZoomInfo. With Warmly, they’re included in all pricing tiers.

Moreover, the platform has native integrations with OpenAI, Slack, ConnectTheDots, and most modern sales solutions (CRMs, SEPs, etc.).

Clearbit

Since Clearbit was recently acquired by HubSpot, the native integration with HubSpot is seamless.

It also has solid integrations with Salesforce, Marketo, Drift, Google Analytics, Chili Piper, and others. However, there is uncertainty around what HubSpot will do with Clearbit’s integration with other providers.

Zoominfo

Zoominfo integrates with 70+ apps from different categories, such as CRMs, sales engagement platforms, automation tools, etc.

‎Its most notable integrations include Pipedrive, Salesloft, Zapier, JazzHR, Greenhouse, and more.

Integrations in a nutshell

While Zoominfo has the largest number of individual app integrations - including vertical-specific software, such as HR - Warmly provides more integrations with intent data providers.

Most importantly, those integrations are included in each plan, whereas Zoominfo separates its integrations depending on the pricing tier you subscribe to.

Clearbit lags behind, mainly because it focuses on its native integration with HubSpot and its ability to be integrated into any solution, which can be positive if that’s what you need.

Pricing - Clearbit vs Zoominfo vs Warmly

Price is the factor that often matters most when deciding on a software tool—not the price itself but unknown variables surrounding pricing, which may not be clear from the start.

Below, we’ll explain each solution’s pricing structure so you can better assess its value.

Warmly

Warmly has a generous free plan that lets you reveal and enrich up to 500 monthly website visitors. It also provides real-time Slack alerts and access to third-party intent signals.

If you have higher website traffic and want more features, you can choose between two tiers:

Business: From $700 to $1,740 per month, depending on your expected traffic volume. It includes up to 10 seats and all of Warmly’s features.
Enterprise: Custom pricing. Designed for users with an estimated traffic of 100,000+ visitors per month who need more customization options. Includes up to 20 seats, advanced AI personalization, custom integrations, etc.

💡 Note: All plans include integrations with sales intelligence platforms such as Clearbit, Bombora, and 6Sense.

Clearbit

Clearbit doesn’t disclose its pricing publicly, meaning it has custom plans tailored to each individual user.

However, there are a few things we do know:

It’s volume-based.
It starts at 5 figures ($10,000+) and can reach 6 or 7 figures.
It can include add-ons such as:
Forms (form optimization).
Advertising (audience targeting and retargeting).
Capture (automatically create CRM accounts for website visitors who match your ICP).

Zoominfo

Similarly to Clearbit, Zoominfo doesn't reveal its exact pricing.

It has three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

You’ll have to contact Zoominfo’s team for a quote, but we know that the price will depend on several factors:

Features and functionality.
Number of licenses.
Credit usage.
The type of intelligence you need (more robust info such as technographic attributes and org charts will create additional costs).
Add-ons you want included (e.g., Streaming Intent for revealing buying intent in real-time).
The integrations you need.

💡 Note: ZoomInfo is considered an expensive sales engagement platform, starting at 5 figures and quickly climbing to 6 or 7 figures.

Reviews - What Are the Users Saying?

There’s nothing better than actual customer feedback to help you understand what to expect from each platform.

Warmly Reviews

TLDR: Warmly sets itself apart with the quality of warm leads it reveals and is particularly favored by small and medium-sized businesses.

“Simplicity in setting up and using from the start is what we like best about Warmly. The ability to see top-of-funnel leads visiting our website, what pages, how long, etc., and then being able to put them into the correct workflows.

It helps out rev ops leaders work from one platform to drive our ABO workflows and continue to build our top-of-funnel pipeline while generating better-qualified leads for our sales teams to pursue. The lead intelligence is also extremely helpful.” - G2 Review

“I've been using Warmly for website visitor identification. First of all - the free trial gives you plenty of "leads" so you can see it first hand. Second - it seems to capture more of the organizations that visit our site (more warm leads). Third - the data is much more comprehensive. It's easier to see the page flow that users take, and it's able to see what forms they submit (at least for me - I use Elementor forms). Fourth - the UI is great, you can see the main pages visited directly on the main UI, so you can easily set up filters to separate high-intent traffic and general traffic.

The tool is significantly better than other web visitor tools. I've tried ~ three that are in the more traditional price range. This one identifies around double the leads with higher-quality data. The team really knows what they're doing.” - G2 Review

“Warmly.ai's ability to provide detailed analytics on company visits to our site is unparalleled, offering a granular view that extends to identifying specific individuals behind these interactions. This depth of insight is invaluable for tailoring engagement strategies and personalizing follow-ups, thereby enhancing the potential for converting interest into tangible business opportunities.” - G2 Review

Clearbit Reviews

TLDR: Clearbit does what it’s supposed to do, and does it well! If you’re considering Clearbit, it’s important to note that the platform has quite a learning curve if you want to integrate it into your product or existing sales tools, as remarked by several customers.

“From my perspective, I found Clearbit's platform to have a bit of a learning curve. It took me some time to navigate and fully utilize its features effectively. Additionally, I encountered occasional discrepancies in the data provided, which required me to verify information from other sources. Simplifying the user experience and ensuring more consistent data quality would greatly improve my overall experience with Clearbit.” - G2 Review

You might also experience other UX issues, as Clearbit’s interface isn’t as intuitive as you’d like.

“Clearbit has gone through a number of UX changes recently, and not all have been for the better. Their most recent visitor report, in particular, is much more difficult to read and use. Their credit-based system is fairly unintuitive, and our team has found that the names/titles they have from a data enrichment standpoint aren't terribly useful for our audience.” - G2 Review

Finally, it’s worth mentioning that Clearbit is primarily focused on the US market and, as mentioned before, can reveal and enrich only companies visiting your website.

“Clearbit has really great firmographic information, especially for larger or medium size orgs. Primarily limited to the US, though. Has been very easy to implement. The implementation team and most recent CSM has been great, but we definitely experienced some issues with continuity due to changes on the Clearbit side with their organization. Match rate on the people size is much lower, but I understand that they are working on tightening things up.” - G2 Review

Zoominfo Reviews

TLDR: You can do everything in ZoomInfo. It excels at sales sequencing. Sometimes the data is inaccurate and intent signals are weak. Yearlong contracts also bother customers.

“I would say the thing I dislike about ZoomInfo is not getting accurate intent signals on my feed that are pertaining to my specific customer base. I had already uploaded my module and set up my feed to get intent signals but it keeps showing companies that are not in my CRM.” - G2 Review

Moreover, several reviews mentioned Zoominfo’s data being outdated or incorrect.

“The main problem with Zoominfo sales is the authenticity of the contacts. Most of the time, we get outdated or wrong information.” - G2 Review

Also, there are issues with companies’ classification, which can lead to inaccurate search results and prolong your sales and marketing efforts.

13 Best Cognism Alternatives for 2024

“Also, the classification of industries/verticals can be sometimes completely misleading. When filtering the companies, it would be nice to have more information about their solutions/products in the description field.” - G2 Review

Wrapping Up? Here’s What We Recommend Next

Hopefully, by now, you’ll have a clearer idea of the platform best for you.

If you’re looking for a massive static B2B database that focuses on North America, Zoominfo might be the best choice.

Clearbit, on the other hand, provides more intent signals coupled with real time enrichment capabilities but includes only first-party data and doesn’t have a wide range of features like Warmly and Zoominfo.

Finally, look into Warmly if you want a solution that:

Identifies both companies and individuals visiting your website.
Reveals which of those visitors are willing to speak to your teams based on a combination of first and third-party intent data.
Lets you generate more qualified conversations by engaging leads while they’re still hot.

Sounds about right?

Subscribe to Warmly’s free plan and start revealing and converting hot leads today.

Or book a live demo to see it in action before signing up.

Related reading

11 Best Dealfront Alternatives & Competitors in 2024

The 12 Top Lead Enrichment Tools for GTM Teams in 2024

8 Clearbit Competitors & Alternatives Worth Considering

‎

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9 Best Lead Forensics Alternatives and Competitors in 2024

Time to read

Alan Zhao

While Lead Forensics can be a solid tool for revealing anonymous website visitors, you’ll need to explore Lead Forensics alternatives if you want:

More granular B2B data
Website visitor identification enriched with intent data
Individual-level identification

In this in-depth review, we analyzed the 9 top Lead Forensics alternatives to help you make a well-informed decision.

And don’t worry, we’ll be as thorough as it gets because we:

Tested some of the tools firsthand
Talked to long-term users to get a clearer idea of each platform’s strengths, limitations, and best use cases
Read hundreds of customer reviews on software rating sites (e.g., Capterra and G2) so you won’t have to go through them yourself.

Let’s begin by diving into some of Lead Forensics’ key drawbacks.

Why Switch to a Lead Forensics Alternative in the First Place?

1. Identifies only company-level accounts

Another common issue with website traffic deanonymization platforms is that Lead Forensics only reveals companies that landed on your website.

There are no options for individual-level identification.

Lead Forensics has a database of B2B IP addresses, which can be used to identify the company that landed on your website but not users (unlike some alternatives below).

It provides a list of potential decision-makers and key stakeholders in the company, along with basic contact and company details, but they aren’t tied to who actually visited.

In a nutshell, here’s what Lead Forensics does 👇

‎Now compare that to Warmly 👇

2. Hefty price tag

While Lead Forensics doesn’t disclose its actual pricing on the website, many users commented that it’s expensive too expensive for what you get.

The pricing is primarily based on your website traffic volume, but other factors also come into play.

Namely, all of Lead Forensics’ most advanced features are limited to users of its highest-tier plan.

Moreover, it only offers annual plans, which means you’ll be locked into a contract right from the start, which can be frustrating for small and mid-sized businesses.

3. Complex UI and issues with integrations

Lead Forensics can be a bit intimidating for beginners and users who aren’t that tech-savvy.

Also, it tends to get glitchy when dealing with larger data volumes, and its integrations with third-party tools leave a lot to be desired.

4. No in-depth buying intent signals

You need more than basic firmographic data to turn website visits into booked sales calls or effective marketing campaigns.

If you expect to detect visitors with high buyer intent or get a detailed breakdown of the individuals visiting your website, you’d better look for an alternative solution.

Learn how Namecoach used Warmly’s sales engagement workflows to book 26 qualified meetings in 6 months.

And now, here’s our list of the top Lead Forensics competitors.

10 Best Lead Forensics Competitors and Alternatives

Warmly - Best for revealing and converting website visitors.
Koala - New player in the intent data space. Similar to Warmly.
Qualified - AI-powered website deanonymization and sales engagement.
Zoominfo - All-in-one sales operating system.
Clearbit - Data enrichment software (now part of HubSpot).
Dealfront - GDPR-compliant B2B sales intelligence platform and website visitor identification.
Visitor Queue - Website visitor tracking and website personalization packed into one.
Albacross - First-party B2B intent data geared toward the European market.
Leadinfo - B2B website visitor identification with sales engagement options.

1. Warmly

Warmly is a revenue orchestration platform that combines website visitor identification with granular intent data.

This allows you to recognize qualified leads that have landed on your website and convert them by engaging them while their interest in your product is at its peak.

Feature #1: Website Intent

Unlike most other website traffic deanonymization platforms, Warmly identifies both companies and individuals that land on your website.

It reveals about 65% of companies and 15% of individual accounts, allowing you to pinpoint the exact people you need to reach out to.

All it takes is pasting a snippet of Warmly’s code to your website, and the platform will start revealing warm leads in hours.

Tip: You can also add Warmly’s snippet to emails, enabling you to track leads who’ve come through specific email campaigns. This allows for more accurate marketing attribution and better targeting.

Learn how to add Warmly’s snippet to your website here.

But Warmly doesn’t stop at that.

Each revealed visitor is enriched with detailed intent data, including:

Firmographic data (job titles, email addresses, company addresses, phone numbers, etc.).
Technographic data (software tools and technology a business uses).
CRM data (ongoing and closed deals, account owners, previous interactions with your reps, etc.).
Website session insights, i.e., pages visited, time spent on each page, etc.
Third-party buyer intent data, such as topics recently searched for on the web.
And much more.

Why are intent signals so important, you may ask?

They allow you to:

Immediately recognize qualified leads who match your Ideal Customer Profile and have your SDRs focus their attention on them.
Create hyper-personalized, highly-targeted outreach strategies for each lead based on the in-depth insights Warmly provides (search intent, pages visited on your website, content they downloaded, etc.).
Contact leads when they’re most likely to convert.
Qualify and score leads with high precision and accuracy, providing your sales reps with all the intel they need to close more deals.

Tapping into first and third-party intent data proves to be a killer combination for revenue teams looking to capture and convert more leads because it creates a complete picture of a lead’s interest in your product.

This approach answers three questions vital to your sales efforts’ success:

Who are your hottest leads?
How do you approach them?
When is the perfect time to contact them?

Feature #2: Sales Engagement

Good data is useless if you can’t use it in time.

Warmly gives you a few automated and semi-automated options for engaging leads while they’re on your website, which you can combine for optimal results.

AI Chat

First, there’s the AI Chat - a GenAI-powered chatbot that you can train to:

Answer various product-specific questions.
Initiate personalized warm conversations using the contact and intent data revealed by Warmly.

Most importantly, your SDRs can easily be looped in the flow whenever human attention is required, as the platform will immediately notify them via Slack when a lead:

Makes a high-intent query, such as asking about the pricing or how a certain product feature works.
Asks to speak with an actual human.
Takes any other action you configure as important in Warmly’s settings.

Sales reps can then proceed via the other two sales engagement options: live text chat or video call, which can be accessed directly from Warmly’s dashboard.

AI Chat helped Kandji book 2 qualified meetings in under 10 minutes. Learn more about their strategy here.

Live chat and video calls

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website right now.

Next to each lead, you’ll find a detailed breakdown of all the data Warmly collected on them, allowing you to identify important or hot leads, which you can then engage by:

Sending a personalized chat message to the lead
Hopping on a video call straight from Warmly

The Live Video Chat feature enabled Pump to close $20,000 in the first week.

For example, you can send leads personalized sales outreach based on what they’re viewing live on your site ⤵️

Tip: You can set up automated Slack alerts to notify SDRs when a qualified lead or account lands on your website. This lets them react without constantly monitoring the dashboard.

Feature #3: AI Prospector

Want an omnipresent SDR who watches your website and is ready to pounce on hot leads whenever necessary?

The AI Prospector is the answer to your prayers. It can automatically add qualified leads to automated sequences.

For instance, it can:

Connect with them on LinkedIn.
Fire a contextual cold email.
Send a personalized chatbot message.

You can specify WHO the AI Prospector should focus on, WHAT it should do, and WHEN it should do it:

1 - WHO:

Which accounts should be targeted based on the chosen segments (e.g., company size, industry, etc.)
What specific personas from each account should be added to workflows (e.g., sales reps, marketing executives, etc.)

2 - WHAT:

How many contacts from each account should be targeted
Which action should be taken (e.g., send personalized email or LinkedIn message)

3 - WHEN:

How often should the Prospector search for profiles fitting the set criteria and run workflows

This functionality prevents high-value leads from falling through the cracks because no sales rep could engage them in time.

At the same time, your SDRs will have more time to focus on nurturing qualified leads and personalizing their customer journey from start to finish.

Try it yourself 👇or watch it in action.

💡 Note: To gain access to AI Prospector, you need to be on one of Warmly’s paid plans.

Pricing

Warmly has a free forever plan that lets you reveal and enrich up to 500 website visitors, in addition to custom filtering, Slack notifications, and buyer intent data.

If you expect higher traffic volumes or want more features, you can upgrade to one of two paid plans:

Business: From $700 to $1,740 per month, depending on how many visitors you expect to have. It includes up to 10 seats and all of Warmly’s features.
Enterprise: Custom pricing. Designed for users with an estimated traffic of 100,000+ visitors per month who need more customization options. Includes advanced AI personalization, custom integrations, etc.

💡 Note: All plans include integrations with sales intelligence platforms such as Clearbit, Bombora, and 6Sense, which you would otherwise have to pay for separately.

Integrations

Although some other Lead Forensics alternatives have lower starting prices, Warmly is bundled with several data solutions you would otherwise have to buy separately.

It integrates with most modern sales solutions (CRMs, SEPs, etc.) and includes Clearbit, Bombora, People Data Labs, 6Sense, and OpenAI in its packages.

How does Warmly compare to Lead Forensics?

Feature

Warmly

Lead Forensics

Website De-Anonymization

✅

❌

Reveals Leads

✅

❌

Live Video Chat

✅

❌

Account and Lead Scoring

✅

Custom Lead Filtering

✅

Intent Data Enrichment

✅

❌

Auto-Prospecting

✅

❌

Job Change Tracking

✅

Integrations with GTM tools

✅

Static Contact and Account Database

❌

Sales Engagement

✅

❌

Let’s start with both platforms' core features - website visitor identification.

Lead Forensics can identify companies visiting your website, whereas Warmly can reveal companies and individual users.

Warmly enriches identified visitors with detailed intent data, which is an option Lead Forensics lacks.

You should also keep in mind that Lead Forensics doesn’t offer any sales engagement features, so you’ll have to handle that manually or use other solutions.

It’s worth noting that although Lead Forensics is an expensive solution with an opaque pricing structure, both its plans provide unlimited seats. Warmly, on the other hand, has a limited number of users on each plan.

Finally, Lead Forensics gets the job done if you need company-level website visitor identification alone and don’t need granular details on individual prospects or buying intent.

Pros and cons

✅ Identifies individual and company visitors.

✅ Enriches each identified lead with granular intent data.

✅ Sales engagement features.

✅ Provides access to third-party intent data platforms in all its plans.

✅ Transparent pricing with no hidden costs.

❌ Big leap from the free plan to the first paid plan.

❌ Doesn’t include unlimited users.

2. Koala

Koala is the new kid on the block in the website traffic identification space. It’s already gaining in popularity thanks to its solid range of features and ease of use.

It’s a good Lead Forensics alternative for teams who need more granular insights that are easy to leverage.

Features

Provides details on leads’ web sessions (pageviews, downloads, form-fills, etc.) and enriches each lead with data from your contact enrichment database and your CRM.
Options for creating automated workflows, e.g., sending follow-up emails to high-intent accounts, auto-syncing intent signals with your CRM software, etc.
ICP scoring will help you identify accounts that are the best match.
Developer-friendly SDK will connect Koala’s website data to internal systems.

Pricing

Koala has a free forever plan, which includes up to 3 users and 250 identified visitors,

If you decide you need more, you can upgrade to one of two plans:

Starter: $500/mo, up to 3 users ($300 per additional user), unlimited visitors
Business: Custom plan, includes custom number of users, access to automation features, lead scoring, signal reports, and more

Pros and cons

✅ Identifies both companies and individual prospects.

✅ Easy to use and integrate with other tools.

✅ Developer-friendly.

❌ Unlike Warmly, no third-party intent data like search topics and buying intent.

❌ Popular features are included in its most expensive plan.

3. Qualified

Qualified is a website visitor tracking platform that harnesses the power of AI to help you lift your website conversion rates and drive sales conversations.

It’s a good Lead Forensics alternative for GTM teams who want to automate lead generation efforts and want to keep Salesforce as the source of truth.

Features

Reveals anonymous visitors at individual and company levels.
Optimized for enriching and automating Salesforce CRM because it is built natively on the Salesforce Platform.
AI-powered chatbot that can make personalized offers to ideal prospects who landed on your website or schedule meetings.

Pricing

Qualified has three payment plans:

Growth: $3,500 per month, up to 15 users, includes basic AI features, buyer intent signals, data enrichment, and sales engagement options
Premier: Custom price, includes more advanced options, such as advanced Salesforce integration and ABM-oriented integrations.
Enterprise: Custom price, built for enterprise-level users. Includes AI Chatbot, custom data retention policies, etc.

Pros and cons

✅ Robust integration with Salesforce, perfect for Salesforce users who want a lead enrichment solution.

✅ Excellent customer support.

✅ Real-time analytics with actionable insights to monitor your campaign progress.

❌ Steep learning curve.

❌ Difficult to navigate.

❌ Other integrations aren’t as seamless as the Salesforce one.

4. Zoominfo

Zoominfo is an “all-in-one” sales platform with a vast B2B database, website visitor identification, and sales engagement options.

It allows sales teams to handle the entire sales cycle from a single point of control. It’s more expensive than Lead Forensics but can handle other parts of your sales process.

Features

Massive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
Conversational intelligence for analyzing lead interactions (customer calls, emails, meetings).
Identifies businesses that land on your website and enriches them with key stakeholder contact details.
Ability to export lead and accounts lists to most GTM tools.

Pricing

Zoominfo has separate plans for Talent, Sales, and Marketing teams.

Zoominfo doesn’t disclose prices on its website, so you must contact its sales team for a custom quote.

The exact price will depend on:

Features and functionality.
Number of licenses.
Credit usage.
Other opaque factors 🤷

Pros and cons

✅ High data accuracy and matching rates.

✅ User-friendly.

✅ Wide range of features for sales and marketing operations.

❌ Expensive and offers annual plans only.

❌ Limited intent data.

❌ Primarily NAM data coverage, other regions are underrepresented.

5. Clearbit

Clearbit is an AI-powered intent data tool with global coverage and real-time data enrichment. Like Lead Forensics, it does not provide intent data.

It’s an option to replace Lead Forensics; however, since the HubSpot acquisition, integrations to other CRM products have been pretty limited.

Features

Leverages over 100 business data attributes for companies and individual contacts, providing an in-depth overview of potential customers' information.
Automatically refreshes records as soon as a change is made.
Can identify companies visiting your website in real time.

Pricing

Clearbit is another platform that doesn’t disclose prices, meaning you’ll have to contact its team for accurate pricing details.

The plan is volume-based and can include add-on packages like Forms, Advertising, and Capture. (The add-ons are probably charged extra).

❗Note: Warmly's pricing plans include access to Clearbit’s vast B2B contact and intent data database.

Pros and cons

✅ Real-time data enrichment.

✅ Collects data from 250+ reliable sources.

✅ Can be white-labeled into your app.

❌ Some of its features are available as add-ons only.

❌ Uncertain future as part of the HubSpot family..

6. Dealfront

Dealfront is the result of a merger of two platforms: Echobot, a sales intelligence solution, and Leadfeeder, website visitor identification software.

As such, it combines a B2B database with options for uncovering hidden leads visiting your website.

It’s a decent alternative to Lead Forensics if you do business in Europe.

Features

Extensive B2B database focusing on European data (40M+ companies and 180M+ contacts).
Advanced filtering options for better lead segmentation.
AI-powered identifier of “lookalike” companies that are most similar to your best-performing customers.

Pricing

Dealfront has separate pricing for sales intelligence and website visitor deanonymization.

There are no fixed prices for its sales intelligence package, as each price depends on several factors, such as:

The data packages you need, based on your target geographies
How many people on your team need access to the platform
What type of actions they perform as part of your sales strategy

When it comes to website traffic identification, there’s a free plan that allows you to reveal up to 100 anonymous website visitors per month, excluding all the key features.

The paid plan starts at €99 per month, with the final price depending on the number of identified companies.

It includes 25 free credits for revealing key contact details like email addresses and phone numbers and has a 14-day free trial, so you can try it before committing.

Pros and cons

✅ One of the largest databases of GDPR-compliant B2B data.

✅ Provides highly accurate data for specific regions such as DACH and Benelux.

✅ Solid number of CRM integrations.

❌ Its website visitor identification isn’t very accurate.

❌ Separate payment plans for sales intelligence and website visitor identification.

7. Visitor Queue

Visitor Queue is a UK-based website visitor identification tool with a twist: it lets you customize and personalize your website for specific leads and segments.

Features

Wide range of customizable filters you can use to create lead segments or exclude website visitors who don’t match your Ideal Customer Profile from showing up in your dashboard.
Auto-Assignment, allowing for leads who fall into a specific category to be automatically assigned to the sales rep in charge of managing them.
You can send emails to warm leads directly from the platform.

Pricing

Believe it or not, Visitor Queue has as many as 11 pricing plans based on the number of unique companies captured per month:

▶️ 100 companies - $39/mo

▶️ 300 companies - $89/mo

▶️ 500 companies - $109/mo

▶️ 1,000 companies - $189/mo

▶️ 2,000 companies - $299/mo

▶️ 5,000 companies - $469/mo

▶️ 10,000 companies - $749/mo

▶️ 15,000 companies - $989/mo

▶️ 20,000 companies - $1,249/mo

▶️ 30,000 companies - $1,799/mo

▶️ 40,000 companies - $2,299/mo

If you also want website personalization, you’ll have to pay an extra $200 per month.

There’s also a 14-day free trial available.

Pros and cons

✅ Unlimited users on each plan.

✅ Easy to navigate.

✅ Lets you deliver personalized content for leads on your website.

❌ Limited visitor data, only basic contact details.

❌ Integration issues.

❌ Email-only customer support.

8. Albacross

Albacross is a B2B lead generation software tool designed primarily for the European market.

It’s an affordable Lead Forensics alternative but does not match Warmly, Koala and Qualified’s capabilities and ease of use.

Features

You can receive real-time alerts on Slack, Microsoft Teams, CRM, or email when customers who fit your ICP land on your website.
Launch customized account-based marketing campaigns based on the insights in their database or the account list you want to target.
Provides detailed intent data on leads it captures.

Pricing

Albacross has two paid plans:

Self Service: €79 per month, includes up to 100 identified companies.
Growth: Custom price, unlimited companies.

The Self Service plan comes with a 14-day free trial.

Pros and cons

✅ Excellent customer support.

✅ Solid intent data.

❌ Very limited low-tier plan, pushes you to choose the more expensive option.

❌ Clunky CRM integrations, which make data exports messy.

9. Leadinfo

Leadinfo is a website visitor identification tool that specializes in automated multi-touch sales cadences when qualified accounts visit your site.

It’s a good replacement for Lead Forensics but its cost can ramp up quickly if you have a lot of incoming traffic.

Features

Identifies leads from 195 countries and holds data on 220M companies and 300M profiles to match companies with key decision-makers.
Provides pre-built templates for email and LinkedIn outreach campaigns based on different scenarios.
70+ native integrations for connecting your entire tech stack.

Pricing

Leadinfo’s pricing is based on the number of identified companies per month.

It starts at $59 per month for up to 50 companies and goes up to $799 for up to 5000 companies.

If you need more, there’s a custom plan for large-scale users.

However, there’s a catch.

You'll have to pay extra to create automated outreach campaigns or screen record visitors’ website sessions, as these are only available as add-ons.

Pros and cons

✅ User-friendly interface.

✅ Accurate and detailed data.

❌ Identifies company accounts only.

❌ Sales engagement features are available only as optional add-ons charged additionally.

How to Choose the Best Lead Forensics Alternative for You?

The answer to this question depends entirely on your needs and budget.

All the platforms on our list can improve lead generation and make your sales efforts more targeted and data-driven. Some, however, have an edge over others in areas modern sales teams care about.

For instance, Dealfront and Zoominfo have large static B2B databases, Visitor Queue offers attractive website customization options, while platforms like Koala and Leadinfo enable automating basic workflows.

However, if you’re looking for a platform that:

Identifies both companies and individuals that visit your website,
Offers a wide variety of sales engagement options,
Has transparent pricing with no hidden costs,
Provides the most granular first and third-party intent data...

...then Warmly is your ideal choice.

And if you’d like to see it in action before subscribing, you can always book a live demo to see what it can do.

The 12 Top Lead Enrichment Tools for GTM Teams in 2024

8 Clearbit Competitors & Alternatives Worth Considering

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13 Best Cognism Alternatives & Competitors in 2024

Time to read

Alan Zhao

Looking for the best Cognism alternatives?

If so, you’ve come to the best place because we researched and reviewed as many as 13 Cognism alternatives, including Warmly, Dealfront, Zoominfo, Lusha, Kaspr, Clay, LeadGenius, LeadIQ, Keyplay, Clearbit, Apollo, UpLead, and RocketReach.

We tested and tried most of the tools ourselves, in addition to interviewing long-term users and going through customer reviews on official software rating platforms, such as G2 and Capterra.

Consequently, we created this in-depth breakdown of the best Cognism alternatives’ features, strengths, drawbacks, and pricing structures.

This way, you’ll have everything you need to make an informed decision by the time you finish reading this article.

Before we dive in, let’s quickly explore some of the main reasons why users tend to switch from Cognism.

Why Do You Need a Cognism Alternative in the First Place?

1. It’s expensive

Even though Cognism doesn’t disclose actual prices on the website, the users are unanimous in their verdict - Cognism is too expensive, especially given what you get for your money.

‎Source

Cognism has a solid B2B database with international data coverage and the widest range of verified mobile numbers - 70M global cell phone numbers, with 47M in the US alone - but that’s pretty much all you’ll get from the platform.

There are no advanced prospecting, lead generation, or sales engagement features, so you’ll have to subscribe to different products to manage your sales funnel completely.

This means you’ll have to pay a hefty sum for using Cognism alone and buy an additional suite of tools which can easily bust even more generous budgets.

2. You need Diamond Data for accurate results

Cognism has two data packages - Platinum and Diamond.

The Diamond package contains more accurate data with higher match rates as it goes through additional verification levels.

‎Source

For example, mobile phone numbers are phone-verified, meaning that Cognism’s team calls those numbers to ensure they’re active and used by the right contact.

Additionally, intent data and phone verification on demand are available only with the Diamond Data package.

However, the package you opt for will directly impact the final price, which can be too much for many potential users, especially SMBs and startups.

3. Limited functionality when it comes to industry-specific data

Cognism struggles with finding data related to specific verticals.

This is a direct result of the platform's basic filtering functionality, making highly targeted searches and segmentation nearly impossible.

The same goes for businesses looking to expand to regions beyond NAM and AMEA, as users report issues with finding Asian-based contacts in particular.

And now, it’s time to dive into the best part—our in-depth review of the best Cognism alternatives.

Top 13 Cognism Competitors and Alternatives

Warmly - Best for revealing and converting website visitors.
Dealfront - Widest coverage of GDPR-compliant European data.
Zoominfo - Comprehensive B2B sales OS.
Lusha - Affordable and accurate B2B database.
Kaspr - LinkedIn-based sales prospecting tool.
Clay - Waterfall data enrichment software.
LeadGenius - Custom-sourced B2B data for industry-specific users.
LeadIQ - B2B prospecting and lead enrichment platform that enables real-time tracking of relevant data.
Keyplay - B2B database with advanced filtering and custom lead scoring.
Apollo - Sales engagement and intelligence tool.
Clearbit - Comprehensive data enrichment solution.
UpLead - Sales intelligence software with email verification features.
RocketReach - Large B2B database that includes mobile phone numbers, email addresses, and social media profiles.

1. Warmly

‎Warmly is a comprehensive revenue orchestration solution that enables sales teams to capture and convert high-quality leads from their website traffic.

It combines website visitor identification with in-depth intent data, allowing you to recognize qualified leads who are looking for a solution just like yours and engage them while they’re hot.

Here are some of the features that let Warmly improve your website conversion rates:

Feature #1: Website Intent

Warmly specializes in deanonymizing website traffic.

This means it can identify your website visitors at both company and individual levels with high accuracy rates.

However, Warmly doesn’t stop there.

It proceeds to enrich each identified visitor with detailed intent data, including:

Firmographic data (job titles, email addresses, company addresses, phone numbers, etc.)
Technographic data (the tools and software the company uses, helping you pinpoint whether they might be interested in your product)
Buyer intent (e.g., topics recently searched for on the web, indicating their interest level)
CRM data (previous interactions with marketing or sales reps, ongoing and closed deals, account owners, etc.)
Website session details (pages visited, time spent on each page, returns to specific pages, etc.)

This data and insights allow your marketing and sales teams to:

Easily detect website visitors who fit into your Ideal Customer Profile and focus on them instead of indiscriminately wasting time on accounts that are clearly not a match.
Improve their marketing and sales strategies, making them more personalized and targeted for each lead.
Engage with leads when they’re most likely to convert.
Qualify and score leads with more precision and accuracy.

Without granular intent data, sales teams are forced to rely on their gut instinct, which often delivers results that are barely “good enough.”

Identifying website visitors and tracking intent signals allowed VioletX to experience over 400% growth year over year.

As remarked by Megan Fulton, VioletX’s COO and co-founder:

“In today's business world, where 80% happens digitally and asynchronously, I felt I was missing out on more than half the story without having visibility into the digital business world. Questions arose: Does my website effectively communicate with customers? Can I simplify communication and business transactions? Who visits my site? Prospects or existing customers? What are their intentions? Warmly bridges the gap between my two worlds.”

As the competition keeps getting tougher and customers’ expectations continues to rise, businesses that really mean business can’t afford to miss out on buyer intent.

Want to start tracking website traffic and identifying website visitors? Learn how to easily add Warmly’s code snippet to your website - or even emails - and start capturing more qualified leads today.

Feature #2: AI Prospector

Having a sales rep who’s always available and around, ensuring that no quality leads fall through the cracks, is any business’s dream come true.

That’s precisely the role Warmly’s AI Prospector fills in.

The AI Prospector automatically adds the leads and prospects Warmly detected on your website to personalized sequences, such as:

Connecting with a prospect on LinkedIn
Sending them an email
Engaging them in a website chat

To perfectly adjust the AI Prospector to your unique needs and requirements, you can specify several things:

1 - WHO:

Which accounts should be targeted based on the chosen segments (e.g., company size, industry, etc.)
What specific personas from each account should be added to a workflow (e.g., sales reps, marketing reps, etc.)

2 - WHAT:

How many contacts from each account should be added
Which action should be taken (e.g., send personalized email or LinkedIn message)

3 - WHEN:

How often should the Prospector search for profiles fitting the set criteria and run the workflows

This feature solves the old time-to-lead issue, allowing each valuable lead to be engaged while letting your SDRs focus on the ones who respond and deliver a personalized experience.

Try it yourself 👇or watch it in action.

💡Note: To gain access to AI Prospector, you need to be on one of Warmly’s paid plans.

Feature #3: Live Chat and Calls

While Warmly has an AI-powered chat that you can train to work like a genuine 24/7 SDR, sometimes you’ll want actual people to take over.

This strategy helped Kandji land 2 qualified meetings in just 8 minutes.

The options for engaging leads in a live website chat or a video call let your reps do just that.

If you go to the “Warm Calls” section of the Warmly dashboard, you’ll get an overview of all the prospects visiting your website right now.

‎You can then tune into a visitor’s web session in real time and monitor:

How they interact with your website
Which page they’re at
What segments they’re most interested in
Whether they engaged with the chatbot and how, etc.

Warmly will also provide all the other relevant details on the lead - such as account and contact info and deal stage if they’re in your CRM system - delivering a complete overview your SDRs need to tailor their approach and strike at the right time.

When the sales professionals step in, they can take one of two actions based on the specific lead’s preferences and funnel stage:

Send a personalized chat message to the lead, specifying that they’re talking to an actual human and not a bot and referencing the page they’re visiting at the moment, for example
Hop on a video call straight from Warmly

To ensure that you’ll get to engage the highest-intent leads, you can set up automated Slack notifications to alert SDRs when they land on your website instead of constantly checking Warmly’s dashboard.

Check it out here:

💡Note: Live Calls is not available on Warmly’s free plan.

Pricing

Warmly has a generous free plan that lets you identify and enrich up to 500 website visitors per month.

Find out how Inbox Pirates closed a 4-figure deal in just 2 weeks on Warmly’s free plan.

If you get more monthly traffic and need access to Warmly’s more advanced features, you can pick one of the two pricing plans:

Business: From $700 to $1,740 per month, depending on how many visitors you expect to have. It includes up to 10 seats and all of Warmly’s features.
Enterprise: Custom pricing. Designed for users with an estimated traffic of 100,000+ visitors per month who need more customization options. Includes custom AI personalization, advanced integration capabilities, etc.

💡 Note: All plans include integrations with sales intelligence platforms such as Clearbit, Bombora, and 6Sense, which you would otherwise have to pay for separately.

Integrations

Although some other Cognism alternatives on the list have lower entry-level prices, Warmly’s plans include data solutions that would otherwise cost you a lot more.

The platform integrates with most modern sales solutions (CRMs, SEPs, etc.) and comes bundled with Clearbit, Bombora, People Data Labs, 6Sense, and OpenAI.

How does Warmly compare to Cognism?

Feature

Warmly

Cognism

Website De-Anonymization

✅

❌

Live Video Chat

✅

❌

Account and Lead Scoring

✅

Custom Lead Filtering

✅

Data Enrichment

✅

Auto-Prospecting

✅

❌

Job Change Tracking

✅

Integrations with GTM tools

✅

Static Contact and Account Database

❌

✅

Verified phone numbers

❌

✅

Prioritized geographies

NAM

EMEA & APAC

Unlike Cognism, Warmly is not a static B2B database.

Instead, it offers a wide range of features allowing comprehensive sales cycle management and improvement, including website traffic deanonymization at company and individual levels, granular buyer intent data, lead engagement options, etc.

While Cognism also integrates with Bombora and provides buyer intent data to an extent, you should note that:

It’s included only in its Diamond Data package, whereas Warmly offers access to intent data on all its plans.
Warmly integrates with more than one intent database, making its data richer and more accurate.

Price is another area where Warmly has an edge over Cognism. Cognism doesn’t have a good value-for-money ratio or a free plan and has an opaque pricing structure.

Warmly, on the other hand, has a transparent pricing policy with no hidden costs and a free forever plan, with all its features included in both of its paid plans.

However, it’s fair to say that Cognism has better EMEA coverage and a more extensive base of verified phone numbers than Warmly.

Ultimately, if all you need is a static B2B database with solid NAM and EMEA coverage—and you’re willing to pay its hefty price tag—then Cognism could do the trick for you.

And if you’re looking for a more comprehensive sales solution that can help improve your lead generation and boost conversion rates, then Warmly is a better choice by far.

Pros and Cons

✅ Website visitor identification at both company and individual levels.

✅ Real-time monitoring of visitors’ web sessions with options to engage them via chat or video call.

✅ Enriches each identified visitor with in-depth intent data.

✅ Includes access to several intent data providers in its pricing packages.

✅ Transparent pricing structure.

❌ Significant difference between the free plan and the first paid tier.

❌ Doesn’t have as much EMEA coverage as Cognism.

2. Dealfront

Dealfront is a B2B sales intelligence tool built for GTM teams focused on the European market.

The platform was created by merging Echobot (sales intelligence software) and Leadfeeder (website visitor identification software), combining their key features into a single sales tool.

Features

Provides data on 40M+ companies and 180M+ contacts, with 30M+ companies and 83M+ contacts in Europe alone.
In-depth data from specific European regions, such as DACH, Benelux, Nordics, etc.
Identifies companies visiting your website.

Pricing

Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.

There are no flat fees for Dealfront's sales intelligence plan, so you’ll need to contact its team for precise pricing details.

When it comes to website visitor identification, there’s a limited free plan that only allows you to identify up to 100 monthly website visitors, omitting all other Dealfront features.

The paid plan starts at €99 per month, with the final price depending on the number of identified companies.

You also get 25 free credits for revealing contact details like email addresses and phone numbers. If you exceed the limit, you’ll pay extra.

Note: The website visitor identification plan has a 14-day free trial.

Pros and Cons

✅ Solid international coverage.

✅ GDPR-compliant data.

✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).

❌ Separate and non-transparent pricing plans for sales intelligence and website visitor identification.

❌ Limited website traffic deanonymization, as it can identify only companies and even those with a low accuracy level.

❌ Focused on the European market, with a particular emphasis on the DACH region, with other regions being underrepresented.

3. Zoominfo

‎Zoominfo is one of the largest B2B databases on the market.

Over time, it added more features, transforming into a comprehensive sales platform with a wide range of capabilities.

Features

Extensive database with over 260M professional and 100M company profiles, and 135M verified phone numbers.
Chorus conversational intelligence that lets you analyze all correspondence with leads (email, video calls, emails) and gain valuable insights, helping you improve sales and marketing strategies.
Dynamic ad targeting solution based on 300+ intent signals and company attributes to ensure your business is put in front of your optimal audience.

Pricing

Zoominfo has 3 pricing tiers for Sales, Talent, and Marketing teams.

Every package offers a specific suite of features for each team’s requirements.

Zoominfo doesn’t disclose its pricing structure. It only specifies that the costs depend on several factors:

Features and functionality
Number of licenses
Credit usage

Pros and Cons

✅ Massive B2B database with high data accuracy and match rates.

✅ Wide range of features that allows for efficient sales process management.

✅ Easy to use.

❌ Expensive.

❌ Limited intent data.

❌ Focused on North America coverage, data from other regions doesn’t have as high accuracy rates.

4. Lusha

Lusha is an affordable B2B sales database with international coverage and lead enrichment options.

Features

45M CCPA-compliant North American contacts and 21M GDPR-compliant European contacts.
Dashboard analytics that helps you track your team’s sales and marketing efforts, success, and productivity across levels.
Browser extension for scraping prospects anywhere on the web, from LinkedIn pages to company websites.

Pricing

Lusha has a free-forever plan with 50 email and 15 phone credits.

If you need more, you can upgrade to one of three paid plans:

Pro - $49 per user per month
Premium - $79 per user per month
Scale - Custom price

Note: There’s a discount on annual billing.

Pros and Cons

✅ Affordable pricing plans.

✅ GDPR & CCPA compliant data.

❌ CRM integrations are available only to highest-tier users.

❌ Low cell phone number accuracy and coverage.

5. Kaspr

Kaspr is a Chrome extension built for pulling prospect data from LinkedIn, creating basic LinkedIn outreach workflows, and simple lead management.

Features

Scrapes prospect data from anywhere on LinkedIn (search results, groups, posts, etc.).
Enables automating LinkedIn outreach from top to bottom.
Has a solid database of verified emails and phone numbers (500M+).

Pricing

Kaspr has a free forever plan with:

Unlimited email credits
5 phone credits
5 direct email credits, and
10 export credits

It has three plans for users who want more:

Starter: $65/user/mo
Business: $99/user/mo
Organization: $99/user/mo

Note that the Organization plan is available only on an annual subscription and includes a minimum of 5 users.

Every plan includes unlimited B2B emails discovery, but there are differences in the number of direct email, phone number, and export credits.

The plans also differ in features and customization options.

Pros and Cons

✅ User-friendly interface.

✅ Easily integrated with CRM tools.

❌ Can get your LinkedIn account flagged and suspended for suspicious activity.

❌ Limited to LinkedIn-based prospecting and lead generation.

6. Clay

Clay is a lead enrichment platform that pulls data from 75+ sources, allowing optimal data coverage and high accuracy rates.

Its spreadsheet interface makes it perfect for revenue operations teams, but sales professionals often find it a bit intimidating.

Features

Waterfall data enrichment sifts through and cross-references tens of different data sources, maximizing coverage while saving time.
AI-powered web scraper that can handle in-depth prospect research, providing individual and company-level data.
Rich library of templates that help users jumpstart their outbound operations.

Pricing

Clay has a free forever plan that provides 100 search credits per month and limited access to its features.

If you need more credits and features, you can choose from 4 pricing tiers:

Starter: $149/mo
Explorer: $349/mo
Pro: $800/mo
Enterprise: Custom pricing

You can try Clay out with a 14-day free trial of its Pro plan.

Pros and Cons

✅ Dynamic data enrichment, with data aggregated from 70+ different sources.

✅ Seamless integrations with various CRM systems.

✅ Options for setting up basic automations of certain sales operations (e.g., creating lead and prospecting lists, lead scoring, etc.).

❌ Difficult to use.

❌ The costs can easily add up, as credits tend to be spent quickly.

7. LeadGenius

What sets LeadGenius apart from other B2B data solutions is that it focuses on providing custom-curated precision data for sales and marketing teams operating in highly specific verticals.

Features

Delivers on-demand precision data and insights based on users’ ICP, target market, and other specific business requirements.
Combines AI and human judgment when compiling and verifying data for best results.
Customizable web scraper that can be instructed to pull unique insights from anywhere on the web.

Pricing

LeadGenius’s website doesn’t disclose actual prices.

The only thing stated is that each price is based on the needs and scale of a user’s business.

You need to contact its team directly to get more pricing details.

Pros and Cons

✅ Enables highly specific and tailored data enrichment.

✅ Covers 40M+ businesses and 350M+ decision-makers.

✅ Combines several layers of control when collecting and verifying data, including both AI-driven and human checks.

❌ Non-transparent pricing.

❌ Limited features.

8. LeadIQ

LeadIQ is a B2B database that lets users track relevant sales triggers and generate personalized emails via its AI-powered writing tool.

Features

Allows for tracking relevant insights and changes in important prospects’ profiles, such as job changes, promotions, etc.
Covers millions of verified profiles, emails, and mobile numbers aggregated from various sources.
AI-powered email generator that lets you quickly create personalized emails based on the data the platform pulled.

Pricing

Lead IQ has a free forever plan that provides:

20 verified work emails per week
10 mobile phone numbers
40 email generations per month
10 accounts tracked

There are three paid plans for users who need more:

Essential: $45 per user per month
Pro: $89 per user per month
Enterprise: Custom pricing, annual subscription only

Pros and Cons

✅ Easy to use.

✅ 1-click Salesforce data enrichment.

❌ Emphasis on North America, limited European coverage.

❌ You need an add-on for Salesforce enrichment, whose price starts at $5,000 per year.

❌ Various glitches and technical issues are a common occurrence.

9. Keyplay

Keyplay is a sales prospecting tool that helps find leads that fit into your ICP by enabling you to create custom lead scoring and intent signals.

Features

AI Lookalike helps you find accounts that match your best-performing customers and deals.
Options for building custom lead scoring systems without using code.
Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.

Define your ICP with lookalikes and signal-based scoring.

Pricing

Keyplay doesn’t have a free trial for its paid plans.

However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records.

If you need more, you can upgrade to one of two plans:

Growth: $12,000/year
Scale: Custom pricing

Pros and Cons

✅ Highly customizable.

✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., helping you find ideal customers more efficiently.

✅ User-friendly interface.

❌ Integrates with only two CRMs, Hubspot and Salesforce.

❌ Offers only annual paid plans.

10. Clearbit

Clearbit is a comprehensive data enrichment platform that combines proprietary and public data with the power of LLMs to provide accurate data and real-time insights on potential leads.

Features

Real-time data enrichment with over 100 B2B attributes aggregated from 250+ data sources.
Form shortening for capturing more leads without losing relevant data.
Instant lead scoring and routing thanks to granular industry categorization, corporate hierarchies, job roles and seniority tags, etc.

Pricing

Clearbit is yet another platform that doesn’t disclose actual prices, meaning you’ll have to contact its team for accurate pricing details.

The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.

This means that you’ll probably be charged extra if you opt for add-ons.

Note: Warmly's pricing plans include access to Clearbit’s rich database.

Pros and Cons

✅ Variety of buyer intent signals to help you identify qualified leads.

✅ Integrates with various platforms and CRMs.

✅ User-friendly.

❌ Opaque pricing.

❌ Some of its features are available only as add-ons that are charged extra.

11. Apollo

Apollo is one of the more popular sales engagement tools built to help GTM teams streamline various sales processes.

Features

Massive B2B database with 275M contacts and 73M companies and high accuracy rates.
Email deliverability improvement through guided inbox setups, authentication checks, deliverability scores, etc.
Detailed analytics dashboard for monitoring and tracking KPIs.
Deal management options, which allow for using Apollo as a simple CRM.

Pricing

Apollo has a free forever plan that provides unlimited email finder credits, 5 phone number credits, and 10 contact export credits.

Larger-scale users can upgrade to one of three paid tiers:

Basic: $59 per user per month
Professional: $99 per user per month
Organization: $149 per user per month

You get a discount if you opt for annual billing.

Note: All paid plans except Organization come with a 14-day free trial.

Pros and Cons

✅ Versatile features that enable sales teams to handle all sales processes from a single platform.

✅ Intuitive interface.

✅ Solid data accuracy.

❌ Low-quality integrations, making data exports difficult.

❌ If you need access to its most advanced features, you’ll hit a paywall quickly.

❌ Dual credit system, meaning that you spend one credit for revealing an email address and another for getting a phone number.

12. UpLead

UpLead is a B2B database that includes a real-time email verifier and an email finder tool, in addition to a nifty browser extension for one-click prospecting.

Features

155M+ B2B contacts, with 16M+ global companies tracked.
Verifies email addresses you need in real-time.
Data enrichment with 50+ data points.

Pricing

UpLead has a 7-day free trial with 5 credits for revealing a contact or exporting it.

After the trial expires, there are 3 plans to choose from:

Essentials: $99 per user per month with 170 monthly credits
Plus: $199 per user per month with 400 monthly credits
Professional: Custom pricing

Since the paid plans offer a limited number of reveal/export credits, you’ll probably have to buy more. One extra credit costs $0.60 per credit on the Essentials plan and $0.50 on the Plus plan.

Note: UpLead claims to refund credits if it fails to find accurate contact details.

Pros and Cons

✅ One credit unlocks the email address and the phone number of an account, meaning you won’t have to spend two to reveal an entire contact.

✅ Chrome extension LinkedIn Prospector.

✅ Detailed filters.

❌ The most advanced features, such as purchase intent, are available only on the Professional plan.

❌ Short trial period and no free plan.

❌ Limited international coverage.

13. RocketReach

RocketReach is a business intelligence tool that provides comprehensive B2B data, including prospects’ social media profiles and traditional contact details.

Features

Vast B2B database with 700M+ individual profiles, 60M+ companies, 330M+ email addresses, and 150M+ phone numbers.
AI-powered recommendations help you find potential customers who match your existing high-performing leads.
Easy creation of detailed prospect lists with in-depth filters that are automatically updated, generating more leads over time.

Pricing

RocketReach has a free plan that provides just 5 searches per month.

What’s interesting about its pricing is that it has two sets of pricing packages, one for individuals and the other for teams.

When it comes to individual pricing tiers, there are three to choose from:

Essentials: $70 per user per month, includes up to 70 lookups/user
Pro: $140 per user per month, includes up to 200 lookups/user
Ultimate: $300 per user per month, includes up to 500 lookups/user

Opting for annual single-user pricing tiers will give you unlimited lookups on each plan.

There are also 3 multi-user packages:

Team Pro: $83 per user per month
Team Ultimate: $207 per user per month
Custom: Custom pricing

All the team plans are annual and include 2-5 users.

Pros and Cons

✅ Chrome extension for easy LinkedIn prospecting.

✅ Provides social media links to help you get a well-rounded picture of potential leads.

✅ Easy to use.

❌ The costs add up very quickly.

❌ Its lowest tier includes only email searches - and it isn’t even cheap.

Start Converting Website Visitors with Warmly Today

Now that you’ve got a detailed overview of the best Cognism alternatives and competitors, there’s just one thing left to do - pick the platform that’s best for you.

Ideally, you’ll take some of these tools for a test ride, as that’s the only way to get a proper grasp of their capabilities and overall user experience.

If you’re keen on getting the best value for money and unlocking your website’s full potential, why not start with Warmly?

Or, if you prefer to see Warmly’s comprehensive features in action first, you can always book a live demo.

The 12 Top Lead Enrichment Tools for GTM Teams in 2024

8 Clearbit Competitors & Alternatives Worth Considering

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11 Best Dealfront Alternatives & Competitors in 2024

Time to read

Alan Zhao

Sales teams who focus on North American prospects and need more than firmographic data often look for Dealfront alternatives.

Note: Dealfront is the result of a merger between Echobot (a sales intelligence platform) and Leadfeeder (website visitor identification software).

The best Dealfront alternatives are Warmly, ZoomInfo, Lead Genius, Cognism, Apollo, Clearbit, Crunchbase, Hunter, LeadIQ, Clay and Keyplay. We carefully analyzed each platform’s key features, pricing, limitations, and strengths.

In crafting this list, we:

Tested some of the software ourselves, as most offer a free trial or plan.
Interviewed real users to get their insights on the user experience, learning curve, core functionalities, etc.
Sifted through user reviews and customer testimonials on relevant software rating platforms such as G2 and Capterra.

All of that so you don’t have to.

Before we begin, let’s review why users switch to a Dealfront alternative.

Why Do You Need a Dealfront Alternative in the First Place?

1. Dealfront struggles to identify anonymous website visitors

The first thing we noticed when testing Dealfront—and one of the issues mentioned most often in customer testimonials—is that its ability to reveal anonymous website visitors doesn’t work very well.

Firstly, Dealfront can’t reveal individual contacts. The only thing you can expect from it is company-level identification.

To make matters worse, its interface makes it difficult to find stakeholders in its lead data (more on this later).

Moreover, its identification is often completely off-point or lacks the information necessary to contact and further engage your website visitors.

You should note that there’s a considerable number of zero and one-star reviews on G2, speaking volumes about Dealfront’s website visitor identification.

2. Its data is primarily focused on the European market

Dealfront is marketed as the perfect sales prospecting and lead generation tool for the European market.

As a result, its sales intelligence is oriented toward Europe, with a special emphasis on the DACH region.

This means its deepest data insights and most comprehensive company and contact details are reserved for several European countries.

If your target market extends beyond that or excludes those regions altogether, you should definitely consider an alternative solution.

3. Dealfront’s lead lists are challenging to navigate

Another problem with Dealfront is that it requires substantial work on the user’s end.

Instead of getting readily accessible key insights curated in clean and comprehensive lists, you’ll often have to manually sift through Dealfront’s databases and filter them yourself, which slows you down and increases the chance of human error.