Lead generation—an inevitable part of every sales strategy—is often one of the most complicated processes for sales and marketing teams.
The overcrowded market, high customer expectations, and tougher competition than ever before make efficient lead generation quite challenging.
The possible solution? You guessed it – it’s AI.
AI lead generation can be a game-changer for businesses operating in the ever-changing digital landscape, giving them a significant advantage over companies sticking to more traditional methods.
To help you get started, I compiled a list of the ten best AI lead generation tools for B2B teams.
The list covers a wide range of unique use cases to ensure you can find at least one solution that’s a match for your needs.
To decide whether it’s worth investing in yet another software solution, you need to fully grasp how AI lead generation tools can improve the entire lead generation process.
Some of the advantages you can expect include the following:
- Increased lead generation efficiency - AI-powered tools enable you to run better-targeted lead generation campaigns. They can identify warm leads and personalize outreach to each individual and segment with greater precision and speed than human reps, driving better results across levels.
- Better scalability - Run highly targeted and personalized campaigns on a large scale without having to exponentially grow your team as your business expands.
- Hyper personalization - AI platforms are perfect for analyzing vast amounts of data in seconds and pulling relevant insights, which enables them to personalize each step of your lead generation campaigns to specific lead segments and individual leads.
- Greater agility - Your business will be able to adjust to relevant changes (e.g., market trends, leads’ preferences, ICP attributes, etc.) on the go, as AI tools can quickly detect anomalies and recognize patterns. That allows them to predict shifts and optimize your campaigns accordingly.
And now, without further ado, time for the hand-picked list of the ten best AI lead generation tools in 2025.
- Warmly - Identifies and converts the hottest leads on your website.
- ZoomInfo - Leverages predictive analytics and its proprietary B2B database to create targeted lead lists.
- Forwrd - AI-driven lead scoring.
- Anyword - Crafts data-driven marketing copy optimized for generating and converting leads.
- Scalenut - Generates content that attracts and converts leads.
- ADYOUNEED - AI-powered ad generation and management.
- Creatify - Video lead generation.
- LeadGenius - Industry-specific lead generation.
- SmartWriter - Generates highly personalized emails.
- Botsonic - AI-driven chatbot for engaging leads and pushing them further down the funnel.
1. Warmly
Best for: Detecting high-intent leads and helping you convert them.
Who is it for: Teams of all sizes looking to maximize their website’s lead generation and conversion potential.
Disclaimer: Although Warmly is our tool, we aim to provide an objective and unbiased review of its capabilities and use cases.
Warmly is a signal-based revenue orchestration platform built to help businesses unlock their websites’ full lead generation power by:
- Identifying website leads.
- Detecting the ones most likely to convert right now.
- Engaging them while they’re still hot via highly personalized outreach campaigns.
Here are some of the features that enable Warmly to do its magic:
Feature #1: Reveals high-intent leads on your website in real-time
Your website plays a pivotal role in lead generation, as it is often prospective leads’ first touchpoint with your brand.
However, unless you can actually identify website visitors, all the effort you’ve put into your website will go to waste.
Warmly helps you tackle this by identifying both companies and individuals visiting your website. This way, your sales team will get a complete list of leads straight from your web pages.
However, Warmly does more than just provide a simple lead list with basic contact info.
It also reveals each lead’s:
- In-depth B2B data (firmographic, demographic, technographic, CRM data, and more).
- First-party intent data (pages they visited on your website, time spent on each page, downloaded content, etc.).
- Third-party intent data (visits to competitors’ websites, job change intent, web searches including keywords related to your offering, etc.).
By detecting intent signals on your website and across the web and translating them into actionable insights, Warmly enables your sales reps to identify the leads most likely to convert right now.
This way, reps can focus on high-value leads from the start and leverage Warmly’s insights to tailor their outreach to each relevant lead.
Feature #2: AI Chat
AI Chat is Warmly’s AI-powered chatbot, which can be trained to fit your specific use case and brand voice perfectly.
You can use the AI Chat to:
- Engage high-intent leads.
- Qualify leads by asking them relevant questions.
- Schedule meetings.
- Offer contextual collateral to leads.
- Answer leads’ questions and more.
Using AI Chat can help with lead generation in more ways than one, including the following:
- It provides every lead with a personalized experience with your brand, as it will always deliver tailored, contextual, meaningful answers and questions to each individual.
- It books meetings with high-intent leads, ensuring they don’t fall through the cracks just because you didn’t have a human rep at hand.
- It can qualify leads and even offer to connect them with a human rep if it detects leads that are likely to convert soon.
Feature #3: Signal-based outreach workflows
Warmly leverages the intent signals it picked up and combines them with sophisticated AI-driven tools to automate personalized outreach campaigns.
You can use two key tools to put outreach on autopilot and ensure that every valuable lead will be engaged in the best possible way.
Firstly, there’s Warmly’s Orchestrator, which adds high-intent leads to personalized LinkedIn and/or email campaigns.
This feature is highly customizable, meaning you can set up all the important parameters to tailor each workflow to your specific goals, including:
- The workflow trigger, i.e., the signal that sets the Orchestrator in motion (for example, a visitor matching your ICP lands on your website, or a lead visits a high-intent page like pricing).
- The companies and individuals you want targeted based on various criteria, such as industry, size, job role, etc.
- The number of persons included in sequences from a single company and the frequency at which the Orchestrator runs its workflows.
- The specific cadence you want them added to (sending a personalized email or a contextual LinkedIn DM or connection request).
However, in some cases, you might want your reps to take over, especially when it comes to high-value leads that demand some extra attention.
Warmly’s automated lead routing ensures that your reps are notified via Slack alerts as soon as a relevant lead lands on your website.
This way, reps can easily tune in when and where their expertise is required and do what they do best - engage and convert leads.
Pricing
Warmly has a free forever plan that lets you:
- Identify up to 500 people and companies visiting your website per month.
- Pinpoint leads that fit your ICP.
- Set up automated lead routing via Slack notifications.
To access more detailed intent data and orchestration features, you can choose from three plans:
Startup: Starting from $700/mo, includes:
- 3 seats.
- Up to 10,000 identified website visitors.
- Starts at 1,000 Orchestrator credits.
- Live Chat, Video Calls & 5,000/mo AI Chat credits.
- Warm Bundle Tech Partners discounts.
Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:
- Everything in Startup.
- 10 seats (+$25/month per additional seat).
- 1 Free LinkedIn Sequencing Seat.
- Dedicated Customer Success Manager.
- Automated Bombora third-party intent signals (+$4,000 Add-On).
Enterprise: Custom pricing, includes:
- Everything in Business.
- 20 seats (+$25/month per additional seat).
- 100,001+ identified visitors per month.
- Starts at 50,000/mo Orchestrator credits.
- Advanced Al personalization.
- Custom RevOps buildouts.
- Custom integrations.
- Multiple domains.
- Automated Bombora third-party intent signals are included in the price.
Note: All plans are billed annually.
Integrations
Currently, Warmly integrates with a wide range of platforms, including:
- OpenAI.
- Slack.
- Apollo.
- Outreach.
- Demandbase.
- 6Sense.
- Clearbit.
- People Data Labs.
- And more.
In addition to deep integrations with several lead intelligence and sales tools, Warmly provides a Warm Bundle—partner discounts for over 25 sales, marketing, and GTM tools.
This way, you can access many relevant tools and combine them with Warmly at a fraction of the usual price.
Pros & Cons
✅ Accurate website visitor identification at both company and individual levels.
✅ Reveals who your hottest leads are right now.
✅ Personalized lead generation and outreach workflows.
✅ Real-time monitoring of visitors’ web sessions with options to engage them via chat or video call.
✅ Transparent pricing model.
✅ Robust integrations.
❌ Annual plans only.
2. ZoomInfo
Best for: Dynamic building of targeted lead lists.
Who is it for: Enterprise companies looking to scale up their B2B lead generation efforts.
Although ZoomInfo is most famous for its trademark B2B database, it also has a few very handy AI-powered features.
These AI tools, combined with its proprietary database, make it a powerful solution for large companies looking to run better-targeted lead generation campaigns on a scale.
Features
- Dynamic ICP generation based on predictive analytics that analyzes your historical and real-time data to make sure your ICP is fresh, relevant, and accurate.
- Leverages AI to detect accounts that best fit your ICP and target audience in its large database.
- ZoomInfo Copilot is an AI-driven sales assistant that helps every sales rep perform the best by providing tailored suggestions, recommendations, account summaries, etc.
Pricing
ZoomInfo has three separate pricing packages for Sales, Marketing, and Talent teams.
However, it chose not to disclose prices for any of its packages, meaning you’ll have to contact its sales team for more details.
Pros & Cons
✅ Highly accurate predictive analytics.
✅ All its AI features are intuitive and easy to use.
❌ Very expensive.
❌ Its data can be outdated and limited, which can affect the efficiency of its AI-powered predictive modelling.
3. Forwrd
Best for: Highly accurate lead scoring based on AI-powered predictive analytics.
Who is it for: GTM teams looking to create more precise and better-targeted lead scoring and qualification systems.
Forwrd is an AI-powered predictive analytics platform that analyzes all relevant data to deliver accurate, comprehensive, and explainable predictions.
Its advanced AI model can be used for much more than just automating lead scoring, including sales forecasting, churn prediction, upsell predictions, etc.
Features
- No-code predictive AI scoring means you can create custom scoring systems without any technical expertise, using only natural language.
- Dynamic lead scoring automatically adjusts the scoring system based on relevant changes (e.g., product features, marketing assets, market conditions).
- AI models suggest the optimal value of each factor you put in as relevant to the overall score, enabling you to get more precise and accurate lead scoring than when done manually.
Pricing
Forwrd has three pricing plans:
- Growth, which gives you access to unlimited seats, unlimited correlation analysis, and up to 40,000 monthly predictions.
- Pro, which adds 2 standard integrations, up to 100,000 monthly predictions, and onboarding.
- Enterprise, which adds bi-directional sync, SSO, and dedicated CSM.
However, the platform doesn’t reveal prices for any of the tiers.
You’ll have to contact Forwrd’s sales for more details.
Pros & Cons
✅ Intuitive interface.
✅ Versatile use cases.
❌ Pricing is not transparent.
❌ Requires clean, high-quality data to provide adequate outputs, which can be an issue for smaller businesses.
4. Anyword
Best for: Crafting data-driven marketing copy geared toward attracting, nurturing, and converting more leads.
Who is it for: Marketing teams that want to make sure that their marketing copy is optimized for success across channels.
Anyword leverages AI to pinpoint what kind of content will perform the best with your target audience.
It helps you create, edit, and optimize all kinds of marketing copy, from blogs and ads to website copy.
Features
- Predictive performance scoring shows how likely a certain piece of content will resonate with the target audience, helping you optimize copy for engagement, clicks, and conversions.
- Real-time website copy personalization.
- Chrome extension for optimizing and generating relevant and personalized copy anywhere on the web.
Pricing
Anyword has 4 pricing plans:
- Starter: $49/month, for individual users, includes 1 seat, 1 brand voice.
- Data-Driven: $99/mo, for smaller teams, includes 3 seats.
- Business: $499/mo, for teams looking for more customization and personalization options, also includes 3 seats.
- Enterprise: Custom pricing is available for teams that need custom-built AI tailored to their specific needs with superior security options.
➡️ Each plan - except for Enterprise - offers a 7-day free trial.
Pros & Cons
✅ Multichannel copy intelligence dashboard aggregates KPIs of your copy performance across channels, helping you understand what works well and what should be optimized.
✅ Leverages predictive analytics to help you craft the best possible content for your use case.
❌ Has a learning curve, according to some users.
❌ Expensive when compared to other content generation alternatives.
5. Scalenut
Best for: Creating long-form content optimized for SERPs and conversions.
Who is it for: Marketing teams that rely on content marketing as a critical part of lead generation.
Scalenut is an all-in-one AI-powered SEO copilot that helps you enhance content quality and visibility in search engines.
This way, you’ll increase the chances that your content will reach your leads and resonate with their needs and expectations.
- SEO content planning analyzes relevant factors such as search trends and high-performing competitors to uncover optimal keyword clusters, helping you create content that will rank well on SERPs.
- Content Optimizer automatically optimizes published content and improves on-page SEO elements.
- Cruise Mode creates an SEO-optimized blog in minutes by leveraging the main keyword you input, location, and any additional instructions you provide (e.g., reference articles, article type, images, brand voice, etc.).
Pricing
Scalenut has three pricing tiers:
- Essential: $39/mo, includes 100,000 AI words, 5 humanized articles, and credits for detecting and humanizing AI content.
- Growth:$79/mo, includes unlimited AI words, 30 humanized articles, 30 pages of existing articles optimization, keyword clusters building, etc.
- Pro: $149/mo, includes all Growth features with more credits, in addition to interlinking, cannibalization, advanced keyword planner, and more.
Some of its features, however, are only available as add-ons that are charged extra, including:
- Link Manager: $19/mo.
- AI Detector & Humanizer: $9.99/mo.
- OnPage Pro: $19/mo.
Pros & Cons
✅ Strong keyword clustering features.
✅ Lets you handle content creation and SEO optimization from a single point of control.
❌ Steep learning curve, according to some platform users.
❌ The content can get repetitive.
6. ADYOUNEED
Best for: End-to-end ad management.
Who is it for: Marketing teams that want to optimize their advertising from top to bottom.
ADYOUNEED is an AI-powered platform that lets you handle the entire advertising process from a single point of control.
It has options for generating ads, optimizing them, and managing them throughout their lifecycle, allowing you to easily target valuable leads and push them further down the lead generation funnel.
Features
- One-click ad generation lets you create an entire ad campaign by providing your website URL and letting the AI engine do the rest (generating visuals, copy, and pinpointing appropriate audience segments).
- Daily ad optimization and real-time budgeting to prevent overspending.
- A comprehensive analytics dashboard lets you track your ads’ performance at all times.
Pricing
ADYOUNEED has three pricing tiers:
- Starter: $29/mo.
- Premium: $59/mo.
- Ultimate: $99/mo.
Using a promo code can give you a 25% discount on the initial prices.
There’s also a free trial to get a taste of ADYOUNEED’s capabilities.
Pros & Cons
✅ Lets you create and manage ads across various channels and platforms, helping you reach your audience everywhere they reside.
✅ User-friendly interface.
❌ Its analytics dashboard is difficult to navigate.
❌ Limited customization features.
7. Creatify
Best for: Video lead generation.
Who is it for: Marketing teams looking to leverage video content for personalized lead generation.
Creatify offers a wide range of AI-powered features that enable you to generate hyper-personalized videos for various purposes.
It can be used to create video ads, personalized outreach video messages, special promotions, tell your brand story and more.
Features
- Ultra-realistic AI avatars that you can prompt to do or say anything you need, allowing you to put a face to your brand and make it more personal (there’s a library of pre-built avatars + you can build your own based on yourself).
- Lets you generate videos by using natural language prompts or sharing a website URL or a link to your product page.
- AI Script Writer helps you generate scripts for all kinds of sales and marketing videos in seconds.
Pricing
Creatify has a free forever plan with 10 credits per month, which is enough to generate about two videos.
If you need more credits and access to its more advanced features, there are three paid plans to choose from:
- Starter: $39/mo, includes 100 credits/mo (about 20 videos), 1 seat, and access to more features than the free plan.
- Pro: Starts at $99/mo for 200 credits/mo (about 40 videos) and can go up to $499/mo for 1,000 credits/mo (about 200 videos), 2 seats, and it’s the first plan to let you create up to 4 custom avatars
- Enterprise: Custom price, all features, unlimited usage, and volume discounts.
Pros & Cons
✅ Lets you create professional-looking videos without spending a fortune.
✅ NLP-powered video editing interface.
❌ Not enough editing and customization options after the video has been generated.
❌ It’s easy to hit the limits on the lower pricing tiers.
8. LeadGenius
Best for: Vertical-specific B2B lead generation.
Who is it for: Businesses with niche target markets that struggle with finding leads.
LeadGenius is a lead generation platform that combines the power of AI with human expertise to deliver highly targeted lead lists and precision data on each lead.
As a result, you can find your ideal customers more easily and get all the important information you need to tailor outreach strategies accordingly.
Features
- Leverages AI and LLMs to analyze data it collects and create highly accurate lookalike audiences based on your high-performing accounts and deals.
- Artificial Intelligence-powered web scraper that collects custom-tailored actionable insights from anywhere on the web.
- Provides on-demand data and detailed insights based on users’ ICP, target market, and other unique business requirements.
Pricing
LeadGenius doesn’t disclose its pricing or provide information regarding the factors that affect the price.
This means you’ll have to contact its sales and ask for a custom quote.
Pros and cons
✅ Delivers bespoke data tailored to your needs.
✅ Provides 100+ deep insights on individuals and companies, allowing you to easily pinpoint the leads that best match your ICP.
❌ Non-transparent pricing.
❌ Limited functionality.
9. SmartWriter
Best for: Generating personalized email copy.
Who is it for: Businesses of all sizes that need help creating personalized emails on scale.
SmartWriter uses AI to craft tailored emails based on relevant insights such as your leads’ online activity, social media, etc.
As a result, your sales and marketing teams will save lots of time on research and writing while ensuring that each lead receives a perfectly personalized email that resonates with their pain points, needs, and preferences.
- Creates various types of email copy, ranging from initial icebreakers to relationship-building emails and contextual sales pitches.
- Scrapes the internet to find as many deep insights into each lead as possible, including case studies, awards, news articles, or blogs, to craft personalized emails.
- Leverages AI to find social profiles of leads that match your ICP and automatically connects with them via personalized messages.
Pricing
SmartWriter has a 7-day free trial that lets you explore its capabilities.
If you want to continue using it, you can subscribe to one of 3 paid plans:
- Basic: $59 per user per month, includes 400 monthly credits and up to 15 personalized lines per lead.
- Popular: $149 per user per month, includes 1200 monthly credits and up to 15 personalized lines per lead.
- Pro: $359 per user per month, includes 3000 monthly credits and up to 15 personalized lines per lead.
If you choose annual billing, you’ll get a discount.
Pros & Cons
✅ Intuitive interface.
✅ Runs research and generates copy in seconds.
❌ Requires manual editing and oversight as it can make mistakes.
❌ Can be expensive when compared to other alternatives.
10. Botsonic
Best for: Building and deploying customized AI-powered chatbots.
Who is it for: Businesses that want to enhance leads’ and customers’ experience with their website.
Botsonic lets you create custom AI chatbots and optimize them for your specific use case in minutes.
Its AI engine scans your website and other relevant sources you provide it with to ensure that the chatbot's responses are relevant, contextual, personalized, and accurate.
Features
- Intuitive chatbot builder lets you easily create and customize chatbots for various use cases.
- A robust analytics dashboard enables you to monitor your chatbot’s performance.
- Integrates with a wide range of sales, marketing, social media, and CRM tools, allowing you to create an omnichannel experience.
Pricing
Botsonic has four pricing tiers:
- Starter: $19/mo, 1 user, 1,000 messages/mo.
- Professional: $49/mo, 2 users, 3,000 messages/mo.
- Advanced: $299/mo, 5 users, 12,000 messages/mo.
- Enterprise: Custom pricing, custom number of users and messages.
There’s also a 7-day free trial to test its features before committing.
Pros & Cons
✅ Entirely no-code chatbot builder.
✅ Very easy to set up.
❌ Message limits are set pretty low.
❌ Struggles with providing contextual answers in niche or highly creative areas.
Maximize your website lead generation with Warmly
Each tool on this list is here for a reason, as each can significantly improve your lead generation efforts.
However, with Warmly, you get the most bang for your buck, as the platform helps you create a fully optimized lead generation funnel right on your website by:
- Revealing website visitors.
- Identifying the hottest leads among them.
- Engaging them via tailored outreach campaigns.
Ready to build a steady lead pipeline on your website?
Sign up for Warmly’s free plan and start generating quality leads today.
Or, book a personalized demo with our team to see all of Warmly’s features in action.