11 Best AI Tools for Agencies [2025]

Leveraging AI can be a game changer for agencies, giving them that much-needed competitive edge and helping them delight clients at scale.

But a question bothers many agencies, preventing them from wider AI adoption:

How do we begin implementing AI?

In this article, I’ll help you answer that question by offering a detailed list of the 11 best AI tools for agencies in 2025 and beyond.

I’m going to cover a wide range of use cases and include tools for different budgets to help you find your perfect match.

Why should agencies use AI tools in their operations?

Using AI tools for agencies results in several benefits that are not to be disregarded so easily.

Namely, AI tools can help agencies:

1. Take on more clients without exponentially growing their team (and costs)

AI tools can help the professionals you already have on your team do more in less time.

With AI, you can automate certain processes, such as lead scoring or email drip campaigns, as you’ll see in more detail once I start breaking down the best AI tools for agencies.

As a result, you’ll be able to scale your business while keeping the costs in check.

2. Be more successful in their operations

AI dramatically improves the precision and accuracy of various marketing processes, such as lead qualification, email sequencing, and more.

Namely, AI’s ability to recognize patterns and detect anomalies makes it perfect for:

Predictive analytics, enabling it to predict relevant factors like custom churn, market trends shifts, etc., which allows you to adjust your strategies accordingly.
Qualifying leads within seconds based on relevant criteria such as your ICP attributes, buyer intent signals, and more.
Personalizing marketing campaigns in real-time for every individual lead, providing each with personalized product recommendations, customized website copy and images, or emails.
Detecting the right time for sending initial and follow-up emails to boost your open and click-through rates.

All this combined will allow you to deliver much better results to your clients, delighting them every step of the way.

3. Expand their offering

You’d like to produce video ads or prospecting videos but don’t have a video editor on your team?

Or want to take on ad management as well?

AI tools built for these purposes let you easily master them without hiring new team members or taking on learning them from scratch yourself.

4. Get more ROI

The final benefit of implementing AI marketing tools for agencies is higher ROI.

For example, if you invest in an AI-powered platform like Warmly that identifies website visitors, detects the hottest leads among them, and automates outreach, you can increase your clients’ ROI several times by:

Being able to pinpoint which of their website leads are most likely to buy right now.
Tailor outreach to each hot lead based on the in-depth data Warmly reveals.
Contact them while they’re still hot.
Automate email and LinkedIn outreach to make sure no high-value lead falls through the cracks.

Being able to provide clients with this kind of results - without having to buy tons of different software solutions or grow your team endlessly - will result in higher ROI for you as well, since you’ll be able to:

Retain existing clients and even get opportunities to upsell or cross-sell additional services.
Attract new ones easily by showcasing your portfolio of success.

Therefore, regardless of the initial costs of buying AI software, the end result is definitely worth it. You’ll be able to cut costs and drive better outcomes for your clients, resulting in more revenue.

Find out how Arc got 200% ROI within just 6 months of using Warmly.

What are the best AI tools for agencies?

Warmly - Reveals high-intent leads on your website and helps you engage and convert them while they’re hot.
AgencyAnalytics - Granular breakdown of all essential metrics and KPIs to help agencies understand which strategies work and which need improvement.
SEOmonitor - End-to-end SEO platform with an AI-powered content writer.
Copymatic - Automated content creation for digital marketing agencies.
Synthesia - AI-powered video marketing platform.
MarketMuse - Generates winning content marketing strategies.
Lately - Social media marketing automation.
Team-GPT - Lets you tailor ChatGPT and other popular AI engines to your agency’s needs.
Albert - Ad management solution.
Brevo - Automates email and SMS drip campaigns.
SeventhSense - Optimizes email send times based on individual engagement patterns.

1. Warmly

Best for: Signal-based lead generation and conversion.

Disclaimer: Although Warmly is our tool, we aim to provide an objective and unbiased review of its capabilities and use cases.

Warmly is a signal-based revenue orchestration platform that detects, qualifies, and converts high-intent leads on your website.

It’s a perfect choice for agencies that want to improve their clients’ website lead generation and conversion rates and provide more precise marketing attribution.

Here are some of Warmly’s features that agency owners love the most: 👇

Feature #1: Reveals website intent

Warmly identifies both the companies and individuals visiting your clients’ websites, immediately providing you with a comprehensive lead list you can use to optimize your outreach strategies.

In addition to identifying visitors, Warmly enriches each with:

Granular B2B data (firmographic, demographic, technographic, CRM data, and more).
First-party intent data (pages they visited on your website, time spent on each page, downloaded content, etc.).
Third-party intent data (visits to competitors’ websites, job change intent, web searches including keywords related to your offering, etc.).

This way, you’ll know more than just who’s visiting your clients’ websites, as this combination of critical B2B and in-depth intent data allows you to:

Immediately recognize the hottest leads among website visitors.

Tailor your outreach to each based on the insights Warmly provided.
Pinpoint the best time to reach out based on their intent levels.

Bonus tip: With Warmly, you can track more than website visitors.

Adding its code snippet to emails, event pages, product demos, etc., lets you track visitors who come through those sources and capture leads who didn’t fill out forms.

This enhances marketing attribution and helps you generate more leads for your clients.

Feature #2: Orchestrates sales outreach

Warmly leverages buyer intent signals it picks up to automate essential sales workflows, such as LinkedIn and email outreach.

Namely, its Orchestrator feature automatically adds visitors who match certain criteria (e.g., fit your ICP, show high intent, etc.) to LinkedIn and/or email sequences.

Within it, you can set up all the relevant parameters to make sure that it will run personalized outreach campaigns tailored to each client’s needs, goals, and preferences, including:

The triggering action, i.e., the signal that sets the Orchestrator in motion (for example, a visitor matching your ICP lands on your website, or a lead visits a high-intent page like pricing).
The accounts you want to add to sequences based on various criteria, such as industry, size, job role, etc.
The frequency at which the Orchestrator runs its workflows.
The specific cadence you want leads added to (e.g., sending a personalized email, contextual LinkedIn DM, or connection request).

In addition to automating outreach, you can also put lead routing on autopilot.

When a lead matching your ICP or showing high intent lands on your website, Warmly detects it and sends Slack alerts to sales reps, enabling them to react promptly.

This capability significantly reduces the time to lead, allowing reps to engage leads when their interest is at its peak.

Feature #3: AI Chat

Warmly’s AI Chat is a highly customizable AI-powered chatbot that ensures all high-value website visitors are provided with the optimal brand experience and engaged in a way bound to resonate with them.

The Chat is fully configurable, meaning you can set up everything, including:

The tone of voice.
Type of website visitors it should engage.
The trigger action that sets it off.

This makes it the perfect feature for agencies with numerous clients, as the Chat can be tailored to each client in record time.

The AI Chat can be used for a number of purposes, such as:

Engaging leads that match your clients’ ICP.
Chatting with visitors showing high intent (visiting pages like pricing, for example) and pushing them further down the funnel.
Qualifying leads by asking them relevant questions (“What brings you here?”, “How can I help?” etc.).
Answering leads’ questions.
Scheduling meetings.
Offering contextual collaterals.

Since sophisticated AI algorithms power the AI Chat, all its conversations will be personalized, contextual, and relevant.

Pricing

Warmly has a free forever plan that lets you:

Identify up to 500 people and companies visiting your website per month.
Pinpoint leads that fit your ICP.
Set up automated lead routing via Slack notifications.

To access more detailed intent data and orchestration features, you can choose from three plans:

Startup: Starting from $700/mo, includes:

3 seats.
Up to 10,000 identified website visitors.
Starts at 1,000 Orchestrator credits.
Live Chat, Video Calls & 5,000/mo AI Chat credits.
Warm Bundle Tech Partners discounts.

Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:

Everything in Startup.
10 seats (+$25/month per additional seat).
1 Free LinkedIn Sequencing Seat.
Dedicated Customer Success Manager.
Automated Bombora third-party intent signals (+$4,000 Add-On).

Enterprise: Custom pricing, includes:

Everything in Business.
20 seats (+$25/month per additional seat).
100,001+ identified visitors per month.
Starts at 50,000/mo Orchestrator credits.
Advanced Al personalization.
Custom RevOps buildouts.
Custom integrations.
Multiple domains.
Automated Bombora third-party intent signals are included in the price.

Note: All plans are billed annually.

Integrations

Currently, Warmly integrates with a wide range of platforms, including:

OpenAI.
Slack.
Apollo.
Outreach.
Demandbase.
6Sense.
Clearbit.
People Data Labs.
And more.

In addition to deep integrations with several lead intelligence and sales tools, Warmly provides a Warm Bundle—partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of the usual price.

Pros & Cons

✅ Accurate website visitor identification at both company and individual levels.

✅ Reveals who your hottest leads are right now.

✅ Personalized lead generation and outreach workflows.

✅ Real-time monitoring of visitors’ web sessions with options to engage them via chat or video call.

✅ Comprehensive B2B database to help you run prospecting on scale.

✅ Transparent pricing model.

✅ Robust integrations.

❌ Annual plans only.

2. AgencyAnalytics

Best for: Automated client reporting.

AgencyAnalytics is a platform designed to help agencies deliver robust, detailed, and highly accurate marketing reports to their clients.

It’s a valuable addition to any agency’s tool stack, enabling them to demonstrate the full value and ROI they deliver.