If you’re intent on finding a solid B2B database, narrowing your search down to ZoomInfo vs UpLead is a good way to go.
Both platforms have extensive lead intelligence databases combined with a decent set of features, but they have different primary use cases, as you’ll see below.
I’ll help you make the best choice for your specific goals and needs by explaining ZoomInfo’s and UpLead’s core features, key integrations, and pricing so you can make a well-informed decision.
If neither is exactly what you’re looking for, I’ll throw in an extra solution in the formula—Warmly—to help you find your ideal platform.
ZoomInfo vs UpLead vs Warmly - Features
Since Warmly is a significantly different solution than UpLead and ZoomInfo, being much more than a static B2B database, I’ll begin by outlining its features and functionalities.
Warmly Features
Warmly is a signal-based orchestration platform that:
- Identifies website visitors and enriches them with relevant intelligence.
- Captures buying intent signals of those visitors.
- Leverages these signals to streamline essential sales workflows, helping you put lead list building, qualification, routing, outreach, engagement, etc., on autopilot.
Let’s take a closer look at the features that give Warmly an edge over ZoomInfo and UpLead:
1. Identifies the hottest leads on your website
Your website is an essential part of the lead generation funnel, as a significant portion of your leads come precisely through this channel.
That’s why it’s so important to capture and identify website visitors, as many of them might be high-value leads.
Warmly does exactly that—the platform identifies both companies and individuals visiting your website, often allowing you to pinpoint the exact stakeholder going through your website right now.
Each identified visitor will also be enriched by detailed B2B data, including:
- Contact information.
- Firmographics.
- Technographics.
- CRM data, and more.
In addition to identifying website visitors, Warmly also detects the hottest leads among them by capturing buyer intent signals and translating them into actionable insights your sales reps can easily understand.
Warmly collects two types of intent data:
- First-party intent, which is essentially details of your leads’ website sessions that indicate a high purchasing likelihood, such as visits to high-intent pages, time spent on these pages, recurring visits, etc.
- Third-party intent, i.e., buyer intent signals your leads left throughout the web, including things like visits to competitor’s websites, search history, job change intent, etc.
This combination of first- and third-party intent data paired with essential B2B attributes enables sales reps to:
- Accurately identify high-intent leads who match your ICP.
- Tailor their outreach strategies accordingly.
- Pounce on leads when they’re most likely to buy.
2. Sales automation
Warmly uses intent signals to automate various sales workflows, leaving your reps with more time on their hands to focus on things beyond repetitive tasks.
It offers several automation features to cover a wide range of operations:
Orchestrator lets you automate email and LinkedIn outreach. It automatically adds high-intent website visitors who match specified criteria to outreach cadences, sending them a personalized email and/or LinkedIn DM or connection request to ensure they’re engaged while their interest is high.
Alerts enable you to put lead routing on autopilot. When a lead matching your ICP and/or showing high intent lands on your website, sales reps will be notified via Slack, allowing them to react while the lead is hot.
AI Chat is an AI-powered chatbot that you can use to engage leads, qualify them, book meetings, answer questions, and more. This way, you’ll ensure each lead will have an optimal experience with your brand and help push them further down the funnel.
3. Live video chat
When it comes to closing deals, nothing can replace face-to-face communication, especially when selling more complex products with specific selling points.
With Warmly, your reps can hop on a video call with warm leads straight from Warmly’s dashboard.
In the “Warm Calls” section, you can see who’s visiting your website and monitor their web sessions in real-time.
When you detect warm leads, you can easily initiate a video call and convert them on the spot.
Learn how Pump leveraged Warmly’s Live Vide Chat feature to close $20,000 in the first week of using Warmly.
4. Comprehensive lead intelligence database
Although Warmly is a revenue orchestration platform, it recently added another feature: Coldly, a B2B contact database.
Coldly has data on 250M+ companies and individual accounts that are updated daily, consistently providing users with fresh and accurate data.
The database has 20+ filters and the option to set up custom filters, enabling you to make highly targeted lead lists in seconds.
It can also be used for automatic CRM enrichment, whereas its Chrome extension lets you scrape contact data anywhere on the web.
ZoomInfo Features
ZoomInfo is a comprehensive sales operating system that aims to cover a wide range of sales and marketing use cases.
However, it is primarily popular for its B2B database, which focuses on US-based businesses.
Here are some of its most notable features:
1. Vast B2B database
ZoomInfo has a massive lead intelligence database that captures data on 260M+ individual profiles and 100M+ company profiles, including over 135M verified mobile phone numbers, which makes it one of the most complete databases in the market.
It includes more than 300 company attributes to enable detailed data enrichment and lets you track essential changes in key accounts (job changes, acquisitions, new technology, etc.).
2. Predictive analytics
ZoomInfo uses AI-powered predictive analytics to help you create more precise ICPs and pinpoint accounts that match it in its rich database.
AI-generated ICPs use your historical and real-time data, including demographics, pain points, purchasing behavior, etc., to continuously optimize and update your ICP.
This way, you can be confident that your ICP is always on point, which is especially important in the fast-paced digital landscape.
ZoomInfo’s predictive analytics can also detect accounts that are most likely to convert based on the patterns and attributes recognized in your won and lost deals and best-performing accounts.
As a result, you can proactively engage high-value leads and get to them before the competition.
3. Identifies companies visiting your website
ZoomInfo includes a website traffic tracking tool in its feature suite.
However, you should know that it can only identify companies visiting your website.
You can use ZoomInfo’s database to identify buying committees and individual stakeholders to better understand who is surfing your website and tailor your outreach accordingly.
UpLead Features
UpLead is a B2B database and business contact data provider that aims to provide the freshest and most accurate lead intelligence possible.
It primarily focuses on delivering verified email addresses, making it a valuable tool for email outreach strategies.
Its best features include:
1. Extensive B2B lead intelligence database with advanced filtering
UpLead tracks 160M+ individual contacts and 16M+ company profiles with coverage in over 200 countries.
Its data has high accuracy rates, especially regarding email addresses.
The database has over 50 filters, enabling you to run highly targeted and detailed prospecting.
2. Real-time email verification
UpLead’s real-time email verification is a trait that sets it apart from the competition.
Every time you click to reveal an email, the platform checks if there’s a valid, accurate email address in real-time. You won’t be charged for it if it can't find one.
This way, you can cleanse your email lists and ensure that your emails land in your prospects’ inboxes every time.
3. Data Enrichment
UpLead enriches your lead lists with more than 50 relevant data attributes, providing you with complete intelligence on each lead.
All it takes is uploading a list of names and companies, and the platform will append key contact data such as email address, phone number, social links, number of employees, industry, and more.
Also, if all you have is a prospect’s email address, you can upload it to UpLead, and it will unlock everything from name, title, phone number, social links, and more.
ZoomInfo vs UpLead vs Warmly - Integrations
Understanding how well a platform integrates with other relevant tools is crucial when software shopping.
Below, we’ll explore how Warmly, ZoomInfo, and UpLead play with other solutions.
Warmly
Currently, Warmly integrates with a wide range of platforms, enabling GTM teams to create a well-rounded tech stack geared for success.
Some of its integrations include:
- OpenAI.
- Slack.
- Apollo.
- Outreach.
- Demandbase.
- 6Sense.
- Clearbit.
- People Data Labs.
- And more.
However, in addition to deep integrations with several lead intelligence and sales tools, Warmly also provides a Warm Bundle—partner discounts for over 25 sales, marketing, and GTM tools.
This way, you can access many relevant tools and combine them with Warmly’s capabilities at a fraction of the usual price.
ZoomInfo
ZoomInfo integrates with 70+ apps from different categories, such as CRMs, sales engagement platforms, automation tools, etc.
Its most notable integrations include Pipedrive, Salesloft, Zapier, JazzHR, and Greenhouse.
UpLead
UpLead integrates with a solid range of CRMs and sales automation platforms, including:
- Salesforce.
- HubSpot.
- Insightly.
- Zoho.
- Pipedrive.
- Microsoft Dynamics 365.
- Outreach.
- SalesLoft.
If you want to connect with any other app, you can use Zapier to create a custom integration.
ZoomInfo vs UpLead vs Warmly - Pricing
Another critical factor to consider when deciding on your platform of choice is whether you're getting good value for money.
To help you understand what you’ll get with each, I’ll break down every platform’s pricing plans in detail.
Warmly Pricing
Warmly has a free forever plan that lets you:
- Identify up to 500 people and companies visiting your website per month.
- Pinpoint leads that fit your ICP.
- Set up automated lead routing via Slack notifications.
To access more detailed intent data and orchestration features, you can choose from three plans:
Startup: Starting from $700/mo, includes:
- 3 seats.
- Up to 10,000 identified website visitors.
- Starts at 1,000 Orchestrator credits.
- Live Chat, Video Calls & 5,000/mo AI Chat credits.
- Warm Bundle Tech Partners discounts.
Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes:
- Everything in Startup.
- 10 seats (+$25/month per additional seat).
- 1 Free LinkedIn Sequencing Seat.
- Dedicated Customer Success Manager.
- Automated Bombora third-party intent signals (+$4,000 Add-On).
Enterprise: Custom pricing, includes:
- Everything in Business.
- 20 seats (+$25/month per additional seat).
- 100,001+ identified visitors per month.
- Starts at 50,000/mo Orchestrator credits.
- Advanced Al personalization.
- Custom RevOps buildouts.
- Custom integrations.
- Multiple domains.
- Automated Bombora third-party intent signals are included in the price.
Note: All plans are billed annually.
ZoomInfo Pricing
Unfortunately, ZoomInfo doesn’t disclose actual prices.
According to its website, ZoomInfo has three plans - for Sales, Talent, and Marketing teams - all of which have custom pricing and lock you into 12-month contracts.
These packages differ primarily in the integrations and features they include, as each is geared toward a specific type of user.
You’ll have to contact ZoomInfo’s team for a quote.
What I can tell you from the get-go, however, is that the price will depend on several factors:
- Features and functionality.
- Number of licenses.
- Credit usage.
- The type of intelligence you need (more robust info such as technographic attributes and org charts will create additional costs).
- Add-ons you want included (e.g., Streaming Intent for revealing buying intent in real-time).
- The integrations you need.
Vendr’s data shows that ZoomInfo's average contract value is around $85,781, but it can quickly soar to six figures for larger companies with more complex needs.
UpLead Pricing
UpLead has a 7-day free trial with 5 credits for revealing a contact or exporting it.
After the trial expires, there are 3 plans to choose from:
- Essentials: $99 per user per month with 170 monthly credits.
- Plus: $199 per user per month with 400 monthly credits.
- Professional: Custom pricing.
Since the paid plans offer limited reveal/export credits, you’ll probably have to buy more.
Customer reviews - What are the users saying?
And now, it’s time to hear it from the customers, as they’re always the best judge of any software’s quality.
Warmly Reviews
TL;DR: Warmly’s users agree that Warmly excels at identifying website visitors and capturing granular intent data, helping them pinpoint the hottest leads without mistake.
As a result, users were able to consistently close more deals - sometimes in less than a day of using Warmly.
Source
I've been using Warmly for website visitor identification. First of all, the free trial gives you plenty of "leads," so you can see it firsthand. Second, it seems to capture more of the organizations that visit our site (which means more warm leads). Third, the data is much more comprehensive. It's easier to see the page flow that users take, and it's able to see what forms they submit (at least for me—I use Elementor forms).
The tool is significantly better than other web visitor tools. I've tried ~3 that are in the more traditional price range. This one identifies around double the leads with higher-quality data. The team knows what they're doing over there. - G2 Review
Warmly.ai's ability to provide detailed analytics on company visits to our site is unparalleled. It offers a granular view that extends to identifying specific individuals behind these interactions. This depth of insight is invaluable for tailoring engagement strategies and personalizing follow-ups, thereby enhancing the potential for converting interest into tangible business opportunities. - G2 Review.
Warmly has become the best tool for our SDRs, helping us pull top contacts, sort by session intensity, and identify warm visitors. With its firmographic filtering and HubSpot integration, our SDR team quickly qualifies leads and even closed a deal within 24 hours of website engagement! - Riley Timmins, Director of Marketing at Cacheflow
ZoomInfo Reviews
TL;DR: ZoomInfo users are mostly pleased with its data accuracy and integrations. However, its high cost, limited data on niche industries, complicated interface, and outdated data can be off-putting to some users.
Some downsides to ZoomInfo Sales include its relatively high cost, which may be prohibitive for smaller businesses. Additionally, the interface can be complex for new users, requiring a learning curve to fully utilize all features. Finally, despite its rich data, there can be limitations in coverage for niche industries or smaller markets. - G2 Review
It is expensive for larger small businesses looking to grow, especially in rural markets. It is a product that is "over our head" when it comes to need. I just don't think our market had a need for it at this price point. But I believe it would be beneficial for others in larger markets. Take that into consideration when making your choice. The product itself is great. I just don't think it's the right fit for everyone. - G2 Review.
The only thing I can complain about is how often the data is updated. Sometimes I find prospects have left the company I am looking into multiple years ago. - G2 Review
UpLead Reviews
TL;DR: While UpLead has solid data accuracy rates - especially when it comes to email addresses - and an intuitive interface, users report issues with outdated data, inconsistency, and a limited number of integrations.
The saved searches mostly come out with inconsistent results and midway amendments to queries are hard. I end up having to recreate them. The response rate is 30% and correctness is approximately 70% and also the search and filter abilities can be more potent. - G2 Review
Info isn't always perfect: The email check is awesome, but sometimes the contact details themselves are a bit old. I have to double-check those occasionally. Needs more connections: If it worked with a few more of my other sales tools, life would be even easier. Not a biggie, though. - G2 Review
Not all the leads are accurate. Some emails just don't work. - G2 Review
Next Steps: Capture High-Intent Leads With Warmly
While both ZoomInfo and UpLead can get the job done if all you need is lead intelligence, they do have a few shortcomings to keep in mind.
ZoomInfo is very expensive and geared toward enterprise users only, whereas UpLead is best suited for users who need accurate email addresses and solid data enrichment features.
On the other hand, Warmly is a more versatile and cost-efficient solution that can be used with equal success by GTM teams of all shapes, sizes, and industries.
Try Warmly for free and start filling your pipeline with high-value leads today.
Or, book a personalized demo to get a closer look at all of its functionality.