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Warmly and 11x: A Next-Level Partnership for AI-Powered Sales

Announcing Warmly's new partnership with 11x, bringing together advanced AI SDRs and best-in-class intent data to help you scale your sales motion.

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Posted on

January 16, 2025

Alan Zhao

Head of Marketing

Warmly and 11x: A Next-Level Partnership for AI-Powered Sales
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Today, we’re introducing you to the next phase in ABM, combining best-in-class research intent data and next-level AI SDRs. 

Announcing Warmly’s brand-new partnership with 11x, the home of AI digital workers. Our partnership unlocks new opportunities for GTM teams to supercharge their sales motion with intelligent AI-powered solutions.

Here’s the lowdown. 

Intent Data Meets Autonomous SDR 

11x is a pioneer in building autonomous AI workers. Their AI SDRs, Alice and Mike, deliver personalized outreach across multiple channels with zero latency, saving human salespeople hundreds of hours each week. 

Today, we’re adding the power of Warmly’s best-in-class intent data, sourced from multiple first-party, second-party, and third-party sources (including Bombora), to 11x’s intelligent, autonomous SDRs.

The result? A signal-led, AI-powered GTM motion that seeks out warm leads and conducts personalized outreach, all with limited manual input from your sales team. 

For existing 11x users, our new partnership brings Warmly’s intent data to your AI SDRs, allowing you to access better warm lead targeting and personalized outreach.

If you don’t already use 11x, we’re offering Warmly users a huge discount on adding 11x to their revenue orchestration. So, in addition to website visitor de-anonymization, intelligent warm lead scoring, and live website video chat, you can automate personalized omnichannel outreach with 11x’s AI SDRs. 

How to Use 11x's AI SDRs

11x uses your website to learn critical points about your brand and product. It can identify customer pain points, product USPs, and information on your offers, building a complete picture of your brand.

Once it's gathered this information, you an amend your offer information and even the finer points of your TOV in your account, ensuring consistency in the way that your AI SDRs describe and represent your brand.

‎Now, it's time to set up your AI SDRs. Alice and Mike can run entirely autonomously, creating unique SMS, email and LinkedIn messaging for each prospect.

Before creating an outreach campaign, 11x's AI SDRs will complete background research on each prospect, gathering additional data that will allow them to better personalize each messaging for a better chance of success.

If you feel more comfortable having additional control over your messaging, you can tweak any AI-generated copy before running an AI SDR campaign.

Leveling Up Your Sales Motion with Warmly and 11x

‎With Warmly’s new 11x partnership, you can automatically push de-anonymized, enriched contacts to 11x via webhooks. You’ll find your 11x webhooks URL in the corresponding Integrations tab in your Warmly account.

Instead of operating cold outreach, your AI SDR will use Warmly’s warm lead data to prioritize contacts based on intent signals like website activity, chatbot interactions, research intent, email engagement, and recorded sales activity in your CRM. 

End-to-end, it looks something like this:

  • Warmly de-anonymizes visitors (accounts and contacts) to your website.
  • We filter leads based on intent signals and any existing segmentation rules in your account.
  • Leads are funneled to the best-fit outreach path based on their intent:
    • Cold leads → Chatbot, email
    • Lukewarm leads → AI Chat, email 
    • Warm leads (those that are showing some intent signals, but they're not quite there yet) → High-volume, autonomous calling, LinkedIn and email outreach with 11x’s AI SDRs
    • Hot leads (they're showing the highest levels of intent, but need strategic messaging to get them over the line) → Warm calling, LinkedIn and email outreach with your human sales reps

This funneling process acknowledges that, while AI SDRs are great for high-volume, low-touch outreach with warm leads, human sellers should always be looped in for the most high-intent accounts. And Warmly helps you do that by giving your reps more ways to connect with buyers where they are with live video chat and call integrations.

If you do want to be more specific with how you use your AI SDRs, Warmly's flexible and personalized workflows allow you to do that. So, instead of sending all of your de-anonymized leads to Warmly, you can use segments to narrow down your leads to people who've fulfilled specific intent signals.

For example, you could create specific AI SDR campaigns for people who have researched your competitors or people who have already interacted with a website chatbot, offering additional control over the AI SDRs if you want it.

All in all, this proactive, data-driven strategy ensures you find the best-fit leads and target them when they’re ready to buy. Now, with 11x’s AI SDRs, you can trust that outreach is being handled in the background so your team can focus on nurturing high-priority leads. 

Enter the ABM 2.0 Era

The future of ABM is intelligent integrations powered by AI. Our new partnership with 11x combines cutting-edge AI digital worker technology with Warmly’s data-led warm lead strategy to completely revolutionize your entire sales motion. 

Not using Warmly yet? Book a demo to discover how our signal-based orchestration platform can help your sales team drive more closed deals.

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