SAN FRANCISCO — October 14, 2025 — Warmly, the leader in AI-powered go-to-market tools, today announced the launch of its Marketing Ops Agent, a first-of-its-kind platform that combines AI enrichments and real-time signal monitoring to automatically build, update, and prioritize a list of the highest-value accounts and contacts for marketing teams.
The launch marks a major milestone for Warmly, which has grown ARR 5× since its Series A and now powers marketing teams for high-growth companies like Workboard, New Relic, and Conversion.ai.
“Traditionally, the process of building a target list can take weeks, involves stitching together the results of several different and complex tools and requires constant manual tweaking. And often, the target list you end up with is still sub-optimal and likely out of date before the end of the quarter.” Said Alan Zhao, Co-Founder and CPO of Warmly. “We fix that problem by giving marketers one, easy to use tool that builds a real-time list of accounts and people that actually want to buy from you.”
The End of Spray-and-Pray: Welcome to “Lean Pipeline”
B2B teams are stuck in a vicious cycle of trying to hit inflated pipeline targets with more ad spend, more outbound, and more tools, only to see sales rate continue to decline, revenue flatline, and the cycle to continue with an even higher pipeline goal.
Warmly’s Lean Pipeline approach breaks that cycle. Marketers don’t need to chase massive pipeline targets, they can focus only on the high-fit accounts and the people with intent to buy.
”Warmly sourced MQLs closed at a 50% higher rate and 30% faster than our other sources” - Stephanie Armand, Sr. Rev Ops Manger, Qase
The Super Marketer
The Warmly Marketing Ops Agent is the first tool built for a new generation of “Super Marketers,” the next $500k+ earners in tech.
"The Super Marketer will become the most valuable asset of high-growth organizations," said Maximus Greenwald, Co-Founder and CEO of Warmly. "Our platform empowers these professionals with the tools they need to identify and convert the right opportunities, and transform marketing into their company’s primary revenue driver."
This new generation of marketers will orchestrate sophisticated, highly-targeted, omni channel campaigns at scale at hyper speed. They’ll be able to single-handedly generate 75%+ of a company's total pipeline by leveraging AI tools like Warmly.
“We were able to replace 4 tools and an entire role within our GTM org with just the Warmly Mar Ops Agent.” - David Chase, CEO, Workboard
In the AI era, pipeline quality is the ultimate competitive advantage. Warmly’s Marketing Ops Agent is available today for all customers and integrates seamlessly with existing Warmly signals, and orchestration workflows.
Are you trying to figure out if 6sense is the right sales intelligence software for your marketing and sales team?
In this honest 6sense review, I’ll go over the platform's features, usability, data quality, integrations, and even customer support to help you make an informed decision.
TL;DR
Range of features: 8/10. 6sense offers a good range of features for sales and marketing teams, most notably their dynamic audience-building and visitor identification software. Despite that, the platform does not provide contact-level data of website visitors and does not have live engagement features.
User interface and usability: 5/10. The platform has a steep learning curve that has been confirmed by multiple users of the software. Building automations with the tool’s orchestrator is not easy in the beginning, either.
Data quality: 7/10. There are negative reviews regarding intent data inaccuracies and duplication issues, but there are still some customers who are satisfied with the tool’s keyword research intent data and other signals.
Integrations: 7/10. 6sense has a good range of native integrations, partnerships, and a whole bunch of other integrations that could already be in your sales stack – but some users have reported difficulties setting up the integrations.
Customer support: 8/10. The platform offers best-in-class account management and customer success, but some of the customer support reps have shown poor product knowledge, according to G2 reviews.
Pricing model: 5/10. 6sense does not have transparent pricing, and 3rd party data shows that their average cost is higher than alternatives on the market – making it too expensive for SMEs. The tool has a free plan but with only 50 credits to spend monthly.
Average rating for 6sense: 6.6. No pun intended.
6sense Overview
6sense is an AI-powered ABM platform that combines B2B data with intent signals to automate your ABM workflows.
The platform can identify the accounts that are most likely to buy so your sales reps can react in time.
The tool has gained recognition for its advertising capabilities, which help you build retargeting campaigns based on its intent data.
I think of 6sense as a platform that is ideal for medium-to-large enterprises looking to Identify surging accounts on their website so their sales team can reach out to them and nurture relationships.
💡 Since this review aims to analyze 6sense in good detail, I’ll be giving my unbiased ratings on the platform’s features, user interface, data quality, integrations, and customer support.
Let’s dive deeper into the software’s sales features: 👇
6sense’s Core Features
1. Get access to in-depth B2B intent data
6sense collects intent signals from multiple sources (the platform claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns of prospects.
This data helps sales teams better understand what their target accounts are researching, allowing them to pinpoint the ones most likely to convert.
Sales teams can then create relevant and highly personalized campaigns accordingly to capture the demand.
2. Lead prioritization dashboards
6sense’s lead prioritization dashboards provide your sales reps with a personalized, 360-degree view of all their deals, accounts, leads, etc.
As a result, your sales reps can identify opportunities in real-time and gain a deep understanding of which accounts to focus on and how.
Moreover, all the essential information is constantly updated, meaning that you’ll always have the most relevant and accurate data.
3. Dynamic audience building
6sense provides your team with 80+ segmentation filters that let you quickly define your ICP and identify accounts that best fit it.
It combines proprietary data with your CRM data and the intent signals it picked up to create detailed account lists that enable you to prioritize high-value accounts.
The software dynamically adjusts account lists by moving accounts to different audience segments based on relevant real-time factors such as changes in their buying stage, annual revenue, keywords they are researching, etc.
4. Marketing orchestration
6sense’s platform lets you create dynamic, always-on campaigns that react to buyer behavior and automatically update audiences as they move through the buying journey.
Your team can automate data enrichment, contact acquisition, audience building, and regular syncs between your sales platforms to save time and keep lead data up-to-date.
Rating: 8/10.
6sense offers its customers a comprehensive range of features for sales teams, such as its visitor identification software, lead prioritization, and dynamic audience building for advertising.
However, the solution can only identify companies visiting your website and not actual stakeholders (i.e., who exactly is visiting your website).
The platform also does not have real-time engagement features, such as some 6sense alternatives on the market (e.g., an AI chat) and has no integration with for automated outreach (only with LinkedIn Ads).
For example, customers of the platform are struggling to identify who is engaged with their company when dealing with larger accounts.
‘’We also do not have contact level reporting of who is actually engaged with our company, which can be challenging when engaging larger accounts.’’ - G2 Review.
6sense’s User Interface: Is It Easy To Use?
6sense’s platform does have a lot of functionality when it comes to automations, reporting, and marketing automations – and all of that comes with a slight learning curve for even seasoned sales professionals.
The software’s numerous features are packed into a rather clunky interface, which even satisfied customers of the platform are criticizing in their G2 reviews.
‘’What I dislike about 6sense Revenue AI for Marketing is that it can be complex to navigate initially, requiring a learning curve to fully leverage all its features.’’ - G2 Review.
When it comes to the platform’s automations with their orchestrations, customers of the platform also note that it has been more difficult for them than they originally suspected.
‘’Orchestrations and workflows with 6sense data were more difficult to implement than expected.’’ - G2 Review.
Rating: 5/10.
As reviewers have pointed out, you’d need to spend some time learning how the platform works so you can fully utilize its marketing and sales features.
In fact, when I opened their G2 profile, ‘’learning curve’’ and ‘’difficulty’’ were part of the 4 most common complaints of customers.
6sense’s Data Quality
6sense gives you access to buyer intent and engagement data with bonus predictive analytics into which stage of the buying journey your prospects are.
But just how accurate is this data?
I was able to find 6sense customers on G2 who have reported issues with the platform’s predictive analytics and intent data, which is described as ‘’directional, and not a crystal ball.’’
‘’From an intent perspective, it is not the end all be all or the crystal ball. It is directional. Also, I do find that the predictive model is generous. For example, if an account hits one of our campaign landing pages, it is suddenly in the 'purchase stage', and we often find that rarely means that an account is ready to send us a purchase order!’’ - G2 Review.
I also found some customers who complained about the tool’s data duplication issues, which has resulted in them having trouble with data reliability.
‘’Data can be a bit cumbersome, and we've had problems with data reliability and creation of duplicates.’’ - G2 Review.
On the positive side, there are customers of 6sense who have massively improved their sales pipeline by tapping into intent data, such as keywords and categories.
‘’6sense has been great in helping us identify segments based on key intent features such as keywords and categories. As a product marketer, it is really important we can identify the ICP and make sure the revenue org can clearly engage with their target accounts based on the topics and keywords they are searching for.’’ - G2 Review.
Rating: 7/10.
Despite 6sense’s negative reviews regarding their intent data inaccuracies and duplication issues, there are still some users who are satisfied with the tool’s keyword research intent data and other signals.
My problem with 6sense, similar to platforms like ZoomInfo, is that the tool’s visitor identification software reveals only companies and not individuals.
Good luck prospecting accounts like ‘’Microsoft’’ or ‘’Meta’’ landing on your website.
6sense’s Integrations
The platform integrates with various sales, marketing, and productivity platforms to centralize and maximize your existing sales tech stack so you can create more engaging campaigns with deeper insights.
The platform offers native integration with their partners: Outreach, Gong, Salesforce, and Salesloft, on top of their integrations with tools like Bombora for 3rd party intent signals.
You can also expect to sync your data with other productivity platforms, including LeanData for AI-powered insights and Reachdesk for perfectly-timed gifting to prospects.
However, customers of the platform have noted that integrating the tool with their existing systems has been challenging for them.
‘’Additionally, integrating it with existing systems can sometimes be challenging.’’ - G2 Review.
Rating: 7/10.
Despite 6sense’s native integrations, partnerships, and a whole bunch of other integrations that could already be in your sales stack – I gave the platform’s integrations a 7 instead of an 8 due to the difficulty of integrating some of the tools with 6sense.
6sense’s Customer Support
Even though 6sense does not disclose what customer support you can expect on its pricing page, I was able to get a good idea of the tool’s customer support from G2 reviews.
Users of 6sense are generally positive about the platform’s level of customer support, noting that they were assigned a customer success manager who has been helping them and responding quickly to their requests.
‘’Even though the tool can be quite daunting because of its depth, having a CSM that can help support us is so helpful. Definitely helpful to just send a quick note and get a response right away.’’ - G2 Review.
This positive perception has been confirmed by both mid-market and enterprise customers of the platform, claiming that they’ve had a good experience with customer support.
‘’We have had great customer support and feel like 6sense is always willing to dive in and collaborate to come up with new ideas or solutions we need.’’ - G2 Review.
Despite that, another Enterprise customer of 6sense mentions that the tool’s regular customer support can be a hit or miss with less product knowledge than their customer success team.
‘’Also, while 6Sense's customer success team is top-notch, their customer support is a bit more hit or miss. Some support reps are real product experts and zero in on solutions to issues quickly. Some… not so much.’’ - G2 Review.
Rating: 8/10.
Even though most users are satisfied with the level of customer support that they were provided on 6sense – it seems like some customer support reps do not have the necessary product knowledge to handle more complex issues.
6sense’s Pricing Model: Does It Provide A Good Value For Money?
6sense offers a free plan that provides:
50 credits/month.
Buyer Discovery.
Contact & Company Data.
Alerts.
List Management.
Chrome Extension.
If you need more, you can upgrade to one of three plans:
Team: Includes everything in Free plus:
Technographics
Psychographics
Web, CRM, and SEP Apps
Add to CRM/SEP
Dashboards
Growth: Everything in Team plus:
6sense Intent (Keywords)
3rd Party Intent
Corporate Hierarchy
Prioritization Dashboards
Enterprise: Everything in Growth plus:
Predictive AI Model
AI Recommended Actions
CRM & MAP Activity
6sense doesn’t disclose prices on its website, so you’ll have to contact its sales for more details.
However, Vendr also provides some helpful insights into 6sense’s pricing policy:
Customers are required to enter into a 2-year agreement with 6sense, a commitment that yields high retention.
In addition, it's important to highlight that potential costs may arise due to usage/overages, upgrades, or downgrades.
Finally, according to Vendr’s data, the average 6sense contract value is$56,762/year.
Rating: 5/10.
The tool does not disclose its pricing, but we were able to find that 6sense is on the higher end of the pricing range when compared to other alternatives on the market.
I do like the fact that the platform has a free plan, but you’ll run out of the 50 credit allowance in a matter of days if not hours.
How Does 6sense Compare To Alternatives On The Market?
💡 Check out our in-depth comparison of 6sense vs. ZoomInfo, where we cover the 2 sales intelligence giants in more detail.
What Are Customers Saying About 6sense?
Throughout this 6sense review, I’ve been showing you some of the users’ opinions on the platform – but let’s dive a bit deeper.
TL;DR: 6sense boasts a highly responsive support team, good segmenting accuracy, and a configurable interface. Despite data, customers of the platform report issues with 6sense’s data exports, limited persona targeting and the cost of the software.
Moreover, its persona targeting is highly limited compared to alternatives on the market.
What users love about 6sense:
Good segmenting accuracy with an interface that can be customized.
Ability to view account engagement and gain insights into their current buying stage.
Highly responsive customer support team and excellent account management.
There were some restrictions in ways you could filter or parse out data for particular programs, which made it, at times, difficult to pull and analyze data. Though it was nice having an optimization team to help, it would've likely been more convenient if there were tools in the platform to help with optimization ideas so you didn't need to join a call when looking for optimization help. - G2 Review.
The export of segments to platforms such as Google Ads and LinkedIn Ads is limited, and getting lots of them for exporting more segments is really expensive. - G2 Review.
Common complaints about 6sense:
Persona targeting is described as limiting with no role or title-based matching.
Limited export of segments to platforms like Google Ads and LinkedIn Ads.
The platform has been described as expensive and not affordable for smaller businesses.
Considering the high degree of configurability for account and intent attributes, persona targeting is shockingly limiting, with no true role or title-based matching. Targeting enterprise companies based solely on persona makes for a lot of waste. Other tools are doing exact title matching and have been for a few years. We've had to purchase additional tools to help with this layer, which means we can't launch ads through 6sense either. - G2 Review.
Verdict: Is 6sense Really Worth It?
So far, I've rated 6sense:
Range of features: 8/10.
User interface and usability: 5/10.
Data quality: 7/10.
Integrations: 7/10.
Customer support: 8/10.
Pricing model: 5/10.
Which gives me an average rating of 6.6/10 for 6sense.
To summarize:
6sense is the ideal choice if you:
✅ Are looking for good B2B intent data coverage, especially in the US region.
✅ Need a reliable marketing automation solution.
✅ Want a platform that can integrate with your advertising channels to create highly targeted campaigns.
6sense isn’t the best option if you:
❌ Are looking for a more budget option, as 6sense is more expensive than some of the other alternatives on the market.
❌ Need more website visitor identification functionality, such as contact-level data.
❌ Need more first-party intent data to identify and reach out to warm prospects.
Looking For A 6sense Alternative?
Despite 6sense’s range of features, good range of integrations and a large library of B2B intent data, some customers are still finding faults with the product’s data quality, pricing model, and ease of use.
Enter Warmly (that’s us) – a signal-based revenue orchestration platform that provides a wide range of features designed to:
Capture warm leads that visited your website (first-party data).
Identify the hottest prospects from those visitors.
Automatically engage and nurture them, helping your sales reps to successfully convert them.
Let’s get a closer look at the functionality that makes Warmly an attractive alternative to 6sense for sales teams: 👇
Our platform can identify both companies and the individual profiles that are browsing your website.
As a result, your reps can focus their efforts on the right stakeholders from the get-go.
With Warmly, you’ll get another ace up your sleeve.
Once it identifies website visitors, the platform proceeds to enrich each visitor with:
B2B data (email address, company name, phone number, industry, size, technographic, etc.).
First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).
This combination of first- and third-party intent data enables you to identify the leads that are most likely to buy right now as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.
Your sales reps will be able to recognize who your hottest leads are right now and design tailored strategies for reaching out to them.
Why Is Intent Data Important?
Trying to sell a water bottle to someone who just walked out of their office isn’t the same as selling a water bottle to a runner who just finished a workout.
Understanding intent signals and recognizing them in time lets you:
Qualify and score leads with greater precision and easily identify the hottest leads.
Reach out when their interest level is at its peak.
Create a hyper-personalized approach for each lead based on the contextual insights you have at hand, like which pages they visited, what they searched for, etc.
This helped Behavioral Signals shorten its sales cycle by 50-90% and source nearly $7M in its pipeline.
Platforms that omit intent data from their offering slow your lead generation efforts from the get-go, leaving you without one of the most powerful weapons in sales reps’ arsenals.
2. Build Targeted Lead lists With Coldly
We at Warmly have recently included a static B2B database, Coldly, to help users build highly targeted lead lists more efficiently.
Coldly holds data on 200M+ accounts and contacts worldwide, in addition to having more than 25 built-in B2B data filters and the option for creating customized filters to fit specific business needs and industries.
Moreover, since the data is refreshed daily, you can have peace of mind that all your essential B2B data is accurate, relevant, and up-to-date.
You can do anything from building contact lists to automatically enriching your CRM contacts without spending hours on this.
3. Streamline Sales Engagement Processes
Warmly’s automation features are by far one of the things most customers love about the platform.
Warmly uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.
It provides several automation features, including:
Orchestrator, which lets you automate email outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:
The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
The course that the workflow should take (send a contextual email, a personalized DM, or a connection request).
This capability solves for time-to-lead, while SDRs can take over ones that respond and provide a personalized experience.
The AI-powered prospector prevents quality leads from falling through the cracks simply because you didn’t have a sales rep on hand.
💡Note: You will need to be on one of Warmly’s paid plans to gain access to AI Prospector. For ARC, the ROI was 200% over 6 months.
AI Chat, which is an AI-driven chatbot that can be trained to:
Qualify leads.
Answer their questions.
Book meetings.
Offer relevant collaterals.
Engage leads.
Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.
The combination of these automation features ensures that:
Every high-value lead will be engaged.
Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.
4. Live Video Chat
Engaging your leads while they’re still hot can make the difference between a successfully closed deal and an opportunity that is forever lost.
With Warmly, you won’t have to worry about that, as its Live Video Chat feature lets you engage leads while they’re still visiting your website.
In the “Warm Calls” section of Warmly’s dashboard, your sales team can see who’s visiting your website right now and monitor their session in real-time.
Once you detect a high-intent lead based on Warmly’s insights or a visitor matching your ICP, you can engage them in a video chat immediately.
Alternatively, you can rely on automated lead routing to notify reps whenever a high-value lead ends on your website.
This allows you to monitor their website interactions and hop on a call when they assess the time is right.
Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.
How Does Warmly Compare to 6sense?
6sense is an excellent option for your business if you are looking for predictive analytics, keyword identification and site heatmaps.
Warmly, on the other hand, shines in finding and engaging prospects who are looking to buy and are likely to respond to your outreach.
Our platform might not have predictive analytics into where customers are in their buying journey or intent data from keywords, but we offer:
Website de-anonymization signals at the contact level.
Automated email retargeting.
Automated DMs retargeting.
Live session replays.
Chat video messaging so you can contact your prospects as they are browsing through your pages (e.g., pricing page).
Find Out Who Your Warmest Leads Are With Warmly
If you’re looking for a purely ABM platform with solid intent data, 6sense might be the way to go for your organization.
The platform’s capabilities of detecting buyer intent on your website are significantly limited compared to Warmly's, as they do not reveal contact-level information.
This limitation also affects 6sense’s marketing automations, which cannot be fine-tuned to engage only the warmest prospects—which your company is mostly interested in.
With Warmly, all that changes.
Our revenue orchestration platform helps you to identify website visitors (to the contact level), detect the hottest leads among them, and engage them via automated outreach sequences perfectly tailored to each lead.
You’ll be able to identify that Joe from Microsoft has been browsing your pricing page and then reach out to him – or why not right on your pricing page with a chatbot or video chat?
If you want to be able to do that, then you can try Warmly for free to start building a steady, warm pipeline in minutes.
Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.
AI marketing agents are quickly becoming the secret weapon behind some of the smartest campaigns out there.
When it comes to marketing agents, we're not just talking about tools that help.
We’re talking about AI that acts - analyzing data, building strategies, generating content, and making decisions in real time.
If that sounds futuristic, well… it kind of is. But the wild part? It’s already happening.
Teams everywhere - from scrappy start-ups to enterprise giants - are starting to rely on AI agents to handle tasks that used to eat up hours.
The kind of work that used to take a full team, such as automated campaign creation, real-time audience segmentation, and instant performance insights, is now being handled by intelligent, always-on digital assistants.
In this article, I’ll walk you through what AI marketing agents actually do, the most powerful ways they’re being used, and which tools are leading the charge.
Let’s begin!
What Are AI Marketing Agents?
AI marketing agents are intelligent, task-oriented digital assistants powered by AI, designed to perform specific marketing functions autonomously or semi-autonomously.
Unlike traditional marketing tools that require constant manual input, these agents can take action, make decisions, and even adapt their behavior based on real-time data and feedback.
Think of them as mini marketers built with code.
They can write email sequences, A/B test landing pages, launch and optimize ad campaigns, track user behavior, and personalize customer experiences across channels.
Some are designed for one specific job (like optimizing subject lines), while others operate as full-blown strategists, capable of managing entire workflows with minimal oversight.
What sets AI marketing agents apart from traditional marketing tools is their ability to learn and improve over time.
They’re built on machine learning, large language models, and other smart tech, so they’re not just following a script. They’re constantly evolving based on what works and what doesn’t.
Today, they’ve already become more than just an isolated experiment. They’re mainstream. Marketing teams everywhere are treating them as an extension of their workforce.
How Are AI Marketing Agents Revolutionizing Marketing in 2026?
In 2026, AI marketing agents aren’t just helping marketers work faster. They’re actually changing the very nature of marketing.
We’re seeing a shift from reactive marketing to proactive, always-on engagement.
AI agents can detect patterns, predict outcomes, and respond in real time - something no human team could do at scale.
They enable hyper-personalization without burning out your content team. They reduce the guesswork in campaign planning. And they’re making it possible for smaller teams to compete with the big players.
From generating data-driven insights in seconds to running personalized ad campaigns across multiple platforms simultaneously, these agents are giving marketers superpowers.
They’re freeing up human brains for strategy, creativity, and connection - the stuff that really moves the needle.
What Are the Different Types of AI Marketing Agents?
AI marketing agents come in different shapes and specialties. Here are a few of the most common types:
Content generation agents - These tools write blogs, ad copy, emails, social posts, and more. Some can even match brand voice and tone on the fly.
Email marketing agents - Think AI that manages your list, crafts personalized emails, optimizes subject lines, and analyzes open and click-through rates—all without constant oversight.
Ad optimization agents - These handle everything from bidding strategy to A/B testing creatives, using real-time performance data to boost ROI.
SEO agents - Tools that research keywords, optimize content, track rankings, and suggest on-page improvements automatically.
Analytics & insights agents - These turn raw data into meaningful insights, surfacing what’s working, what’s not, and what to do next.
Chat & customer support agents - AI-powered chatbots that go beyond scripted responses, delivering helpful, natural-sounding interactions across touchpoints.
Some platforms even offer multi-agent systems - basically a team of AI agents working together across tasks, communicating and sharing data to make smarter decisions as a unit.
Now that we have that covered, let’s look at the most common use cases for AI marketing agents today.
Top 9 Use Cases of AI Marketing Agents
AI marketing agents are being used across nearly every area of modern marketing, but some use cases really stand out in terms of impact, efficiency, and scalability.
Let’s break down some of the most powerful applications today - the ones teams of all sizes are actively benefiting from.
1. AI Agents for Conversational Marketing & Customer Support
Customer support used to mean live agents and long wait times.
Now, AI marketing agents are powering conversational experiences that feel instant, human, and helpful, whether it's through chatbots, email responses, or voice interactions.
These agents can answer product questions, recommend solutions, upsell based on user history, and even troubleshoot basic issues 24/7.
They’re not replacing your support team but enhancing it, handling the repetitive stuff so your human agents can focus on high-impact conversations.
These chatbots are even more handy when it comes to marketing.
Namely, for marketers, this is a goldmine.
Every interaction is an opportunity to engage, delight, or convert.
With AI agents integrated into your website, CRM, and messaging tools, you can turn support into a proactive channel that drives loyalty and sales.
This chatbot agent is powered by an advanced NLP AI model that can be trained to perfectly fit your brand voice, business objectives, and its designated purpose.
You can train it on your relevant data to make sure it will maintain a consistent tone of voice while tackling a wide range of tasks, such as:
Engaging high-intent leads (e.g., leads that visit your pricing page and stay there more than 10s).
Qualifying leads by asking qualificatory questions (e.g., “What brings you here?”).
Offering relevant collaterals (e.g., a whitepaper on the impact of AI tools on marketing to leads who have visited the feature page of an AI-powered tool).
Answering their queries regarding pricing, features, or other relevant matters.
Booking meetings.
Looping in human SDRs when necessary.
Because it is powered by sophisticated AI, Warmly’s AI Chat can handle a much broader spectrum of actions than regular chatbots while ensuring that each lead interaction is contextual, relevant, and personalized.
The result?
Higher engagement, more booked meetings, and more closed deals.
2. AI Agents for Customer Journey Orchestration
This is where things start to feel like magic.
AI agents can now orchestrate entire customer journeys - from the first touchpoint to post-sale engagement - automatically adapting to individual behavior at every step.
It's like having a hyper-attentive and intelligent conductor directing each customer’s unique path through your funnel.
For example, if someone interacts with your website or engages with your content, the agent might follow up with a retargeted email or DM.
Moreover, the agent personalizes each touchpoint based on every lead’s unique data and preferences, ensuring that the messaging will resonate with them.
These AI agents pick up the high-intent leads Warmly detects on your website and add them to hyper-personalized outreach campaigns via SMS, or email.
They leverage the intent and B2B data Warmly has on each lead to personalize every message, going far beyond the usual first names and company names.
Instead, AI SDRs use more nuanced information, such as leads’ interactions with your website, research of competitors’ websites, etc., to craft compelling and engaging messaging.
Rather than rigid funnels, you get fluid, intelligent experiences that guide leads forward based on real-time behavior.
It’s a huge win for both marketers and customers - less friction, more value, higher open and response rates, and more qualified meetings.
3. AI Agents for Content Creation
One of the most popular and practical uses of AI marketing agents is content creation.
These agents can research, draft, and optimize content across formats, including blog posts, newsletters, social captions, product descriptions, and more.
They save marketers a massive amount of time while helping brands maintain a consistent voice and publishing rhythm.
But they’re not just spitting out generic text.
Today’s content agents understand tone, structure, and audience intent.
You can ask one to write a persuasive product intro for Gen Z buyers, and it will tailor the message accordingly.
Some can even perform SEO research, integrating relevant keywords and optimizing content for search rankings without requiring input from multiple tools.
What makes this use case especially game-changing is how it shifts content from a bottleneck to a growth lever.
Small teams no longer need to outsource or delay publishing schedules.
AI agents can produce first drafts in literal minutes, freeing up human writers to refine, strategize, and focus on higher-level storytelling.
4. AI Agents for Campaign Personalization
Honestly speaking, real personalization at scale used to be a dream.
Now, with AI marketing agents, it’s the default.
These agents can segment audiences in real time, customize messaging based on user behavior, and adapt campaigns as customer data evolves.
It’s like having a personal marketer for every contact in your database.
Warmly’s Orchestrator functions on that principle.
It monitors your website for high-intent leads that match your ICP criteria and includes them in tailored email and campaigns.
Let’s say someone visits your pricing page twice but doesn’t sign up.
Warmly’s Orchestrator agent can recognize this intent and trigger a personalized email with a special offer, a case study, or an icebreaker message without you lifting a finger.
Learn how the Orchestrator helped a LinkedIn marketing agency, Straightin, get $10,000 in revenue in just 2 weeks.
It’s not just automated. It’s contextual and relevant, increasing the likelihood of conversion.
The beauty of this use case is in the blend of automation and intelligence.
We’re moving beyond static drip sequences toward dynamic journeys that adapt to each user.
That’s a massive leap forward for customer experience, and it's why companies using AI for personalization are seeing higher engagement and retention.
5. AI Agents for Ad Campaign Management
Running paid campaigns across Google, Meta, LinkedIn, and TikTok?
That’s a full-time job unless you’ve got an AI ad agent doing the heavy lifting.
These agents can create ad copy, select visuals, test variations, optimize bidding strategies, and monitor performance in real time.
Rather than reacting to ad fatigue or overspending days later, AI agents spot trends and pivot fast.
They might pause underperforming ads automatically or shift budget toward top-performing creatives, all while keeping costs in check and ROI on the rise.
Some even suggest new campaign angles based on historical performance and competitor data.
This use case is especially powerful for performance marketers juggling multiple platforms.
AI agents act like your 24/7 campaign managers, always learning and optimizing. That means more wins, fewer wasted dollars, and a lot less stress.
6. AI Agents for Email Marketing Automation
Email has been around forever, but with AI agents running the show, it feels brand new.
These agents don’t just schedule blasts; they tailor content, adjust send times, craft subject lines, and segment lists based on behavior, engagement, and lifecycle stage.
Imagine having an agent that knows exactly when to send a re-engagement email to a dormant lead or one that notices someone clicked your demo link but didn’t book, then follows up with a persuasive nudge.
AI makes this kind of logic-driven engagement effortless and consistent.
What makes this use case stand out is its compounding effect.
As agents collect more data over time, they get better at timing, tone, and targeting.
That leads to higher open rates, more clicks, and better conversions.
For marketers who rely on email to nurture leads or onboard customers, this is a no-brainer upgrade.
7. AI Agents for SEO Optimization
SEO is one of those marketing pillars that demands a million little tasks, such as keyword research, on-page optimization, internal linking, meta descriptions, content updates… the list goes on.
AI SEO agents streamline all of it. They can audit your site, surface ranking opportunities, suggest improvements, and even generate optimized content based on search intent.
Some go even further by automatically analyzing your competitors, identifying keyword gaps, and recommending backlink strategies.
The best ones even integrate with your CMS to push updates directly, turning what used to be a painstaking process into a near hands-free experience.
The real power here? These agents never stop.
SEO isn't something you do once and walk away from—it’s ongoing. AI agents monitor fluctuations in rankings, adapt to algorithm updates, and fine-tune your marketing strategy in real time.
That’s a level of consistency and speed that’s hard to match without a dedicated (and expensive) SEO team.
8. AI Agents for Social Media Management
Managing social media can feel like shouting into the void, and keeping up with trends, platforms, and algorithms is a job in itself.
AI social agents help take back control. They can create post variations, suggest hashtags, schedule content at optimal times, and analyze performance across multiple channels.
But they’re more than just schedulers and auto-content generators.
Many are now trained on specific tones and voices, so they can write on-brand captions and adapt messaging based on the platform (e.g., casual on TikTok, polished on Social).
Some even monitor comments and DMs, surfacing the most important ones for human follow-up or responding instantly with helpful info.
This use case is especially great for lean teams that don’t have a dedicated social strategist.
With the right AI agent, you can stay active, relevant, and responsive without burning hours every week.
Plus, it gives you real-time insights into what your audience actually cares about.
9. AI Agents for Lead Scoring and Qualification
Your pipeline is only as good as your leads. And AI agents can now qualify, score, and prioritize them better than most humans.
These agents analyze behavioral data, firmographics, engagement history, and more to determine which leads are sales-ready and which need nurturing.
No more wasting time chasing cold leads.
AI agents can flag high-intent prospects the moment they hit key triggers like visiting your pricing page, downloading a whitepaper, or opening multiple emails in a short time.
They can also automatically assign leads to the right rep or segment, keeping your CRM squeaky clean and action-ready.
The best part?
These agents aren’t just rule-based - they’re predictive.
Over time, they learn what behaviors typically lead to a sale and get sharper at spotting them early.
That means your sales team spends more time closing and less time guessing.
The 4 Best AI Marketing Agents on the Market in 2026
There’s no shortage of AI marketing tools out there, but not all of them function like true agents.
The ones below don’t just give you data or spit out content - they take action, make decisions, and deliver results.
So, let’s look at the four best AI marketing agents in 2026, each serving a unique use case.
1. Warmly – For AI-Powered B2B Lead Qualification & Customer Journey Orchestration
Warmly acts as your outbound SDR but smarter and faster.
It identifies high-intent website visitors, qualifies them using detailed B2B and intent data, and instantly personalizes outreach - via email, or AI Chat.
It’s ideal for B2B teams looking to scale personalized sales outreach without scaling headcount.
In addition to its website traffic deanonymization, AI-driven chatbot, SDR agents, and the Orchestrator, Warmly also offers:
Warmly offers a free forever plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.
If you need more, there are three tiers to choose from:
Data Only: Starts at $499/mo when billed monthly or $4,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Data Only, plus third and second-party signals, sales orchestration, AI Chat, and lead routing.
Enterprise: Custom pricing, custom number of visitors, everything in Business, plus custom signals and warm calling.
2. Jasper – For AI-Driven Content Creation
Jasper is your go-to AI agent for content production at scale.
Whether you’re creating blog posts, product descriptions, or email copy, Jasper can generate on-brand content fast.
Its workflows and brand voice memory make it perfect for marketers who want consistent messaging across multiple formats and channels.
Its key features include:
Brand Voice - Jasper lets you lock in your brand’s tone, style, and messaging guidelines so every piece of content it generates stays on-brand.
SEO & Performance Mode - Integrated with tools like Surfer SEO and Grammarly, Jasper helps you create content that ranks and reads well. Its “Performance Mode” offers real-time suggestions to improve clarity, tone, SEO score, and conversion potential as you write.
AI image generation - Jasper includes options for creating compelling visuals to go with your content.
Pricing
Jasper.ai has 3 pricing plans:
Creator: $49 month/seat (1 user only).
Pro: $69 month/seat (up to 5 users).
Business: Custom pricing.
Its Creator and Pro plans have 7-day trials, so you can try them on for size before subscribing.
3. Mutiny – For Website Personalization & CRO
Mutiny is a conversion-focused AI agent that personalizes your website content based on visitor segments.
It automatically adjusts headlines, CTAs, and messaging depending on industry, size, or funnel stage.
It’s perfect for SaaS and B2B companies trying to boost conversion rates without hand-coding every variation.
Some of its best features include:
No-code website personalization - Mutiny allows marketers to personalize website content (e.g., headlines, CTAs, and copy) based on firmographics, behavior, or campaign source for different visitor segments without touching code.
Dynamic audience segmentation - Mutiny can identify who’s visiting your site and automatically group them into actionable segments like enterprise prospects, returning visitors, or high-intent leads.
A/B testing & predictive analytics - Mutiny’s A/B testing engine lets you experiment with different variations and then uses AI-powered insights to predict which version will drive better results.
Pricing
Mutiny doesn’t disclose prices.
You’ll have to book a demo or contact its team to get more details.
4. AdCreative.ai – For Automated Ad Creative Generation
AdCreative.ai is built for performance marketers who want high-converting ads without creative burnout.
The AI generates ready-to-launch ad creatives and copy for Google, Meta, and other platforms, then refines them based on campaign performance.
It’s a great choice for agencies or teams managing multiple paid campaigns.
Its key features are:
Generates ads at scale - AdCreative.ai automatically produces high-converting ad visuals and copy for platforms like Google, Facebook, Instagram, and LinkedIn. Just input your product or campaign details, and the AI generates dozens of ready-to-launch ad variations in minutes—great for testing at scale without designer delays.
Performance-based scoring system - Each creative comes with a predictive performance score powered by AI, so you can prioritize the versions most likely to convert.
Seamless integrations with ad platforms & CRMs - AdCreative.ai connects with tools like Google Ads, Meta Ads Manager, Zapier, and HubSpot, allowing you to push creatives directly to your campaigns or workflows.
Pricing
AdCreative.ai has four pricing plans:
Starter: Starting at $39 and going up to $189 depending on the number of ad downloads you want, includes 2 users and 1 brand, in addition to access to all the platform’s AI features.
Professional: Starting at $249/mo and going up to $499/mo, includes 20 users, 3 brands, and access to Pro feature toolkit.
Ultimate: Starting at $599/mo and going up to $1099/mo, includes 50 users and 10 brands.
Enterprise: Custom pricing, has custom limits and advanced security features.
Next Steps: Automatically Engage with High-Intent Prospects on Your Website with Warmly’s AI Agents
By now, it’s clear that AI marketing agents aren’t just helpful assistants.
They’re proactive, intelligent operators that are reshaping how modern teams work, tackling everything from content creation and ad management to email automation and customer journey orchestration.
And when it comes to putting this power to work right now, Warmly is the tool that stands out.
Its AI agents and chatbots are built to identify, qualify, and engage high-intent leads the moment they land on your site, keeping your pipeline moving while letting your team focus on closing deals.
So, if you’re ready to let your website work smarter - as your next ideal customer might already be there - you’ve got two easy next steps:
Book a demo to see exactly how Warmly’s AI agents work in your flow, or
Are you wondering if UnifyGTM is the right fit for your sales efforts or if you should look for an alternative solution?
We researched dozens of platforms, reviewed verified reviews on G2, and talked to sales and marketing leaders to build a list of the 10 best UnifyGTM alternatives in 2026.
This buyer guide covers each tool’s features, pricing, pros/cons, and use cases to help you make an informed decision.
Why Look For UnifyGTM Alternatives?
The lead generation platform has received praise for its ability to identify potential buyers, personalize outreach in email, and streamline your pipeline development.
Despite that, some users of the platform as well as our in-house experts have expressed concerns about the tool’s pricing model and identification capabilities. ⤵️
#1: The Pricing Model Does Not Fit The Budget Of Small Business Owners
The first drawback of UnifyGTM for us is how expensive it can get for small business owners.
A verified user review on G2 notes that their pricing model does not fit their budget and recommends the platform to include a lower budget option for smaller brands.
‘’The only major downside for me is the pricing. While it may be competitive with similar tools, as a small business owner, their pricing model doesn’t quite fit my budget. I would suggest offering a "small business tier" to make it more accessible for companies like mine.’’ - G2 Review.
#2: Limited Identification Features
The 2nd thing that we wanted to touch on was that UnifyGTM has limited functionality for de-anonymizing some visitors at the company level.
Even though the brand claims to offer personal-level de-anonymization, UnifyGTM can only do that through specially marked links via email.
Our in-house experts believe that this is both inconsistent and prone to failure.
#3: Limited GTM Plays
Last but not least, UnifyGTM limits the number of Plays you can run within the platform in the Growth plan (2) and the channels you can use.
Unify’s Plays are crucial for prospecting, qualifying and reaching out to prospects so such a limited number of workflows will push some organizations to look for the more expensive plans.
What Are The Best UnifyGTM Alternatives In 2026?
The best alternatives to UnifyGTM are Warmly, 6sense, and ZoomInfo with their signal-based revenue orchestration solutions and end-to-end sales management capabilities.
Here's a detailed breakdown:
ToolUse CasePricingWarmlySignal-based revenue orchestration: lead scoring, AI SDR, chat, and live lead engagement.Starts from $10,100/year.6senseIdentifying high-intent accounts using predictive analytics and dynamic segmentation.Free plan (50 credits/month); Paid plans: Team, Growth, Enterprise – all custom pricing. ⚠️ Average contract: $123,711/year (per Vendr).ZoomInfoEnd-to-end sales engagement and B2B data enrichment with ad targeting.No public pricing. Pricing depends on features, user licenses, and credit usage. Must contact sales.AlbacrossEU-focused lead enrichment with visitor identification and ad retargeting.Self-service: €79/month (billed annually); Growth: Custom pricing.KoalaProduct usage analytics and intent data to drive upsell and customer retention.Free plan (250 accounts); Growth: $750/month; Business: Custom pricing.Apollo.ioLarge B2B database access with verified contact info and outbound automation.Free plan; Basic: $49/user/month; Professional: $79/user/month; Organization: $119/user/month (billed annually).DemandbaseEnterprise ABM orchestration with personalization, retargeting, and sales insights.Custom pricing. Platform fee + flat user fee depending on scale.UpLeadVerified B2B contact discovery with downloadable leads and credit-based pricing.7-day free trial (5 credits); Essentials: $99/month; Plus: $199/month; Professional: Custom pricing.Seamless AIAI-powered contact data enrichment and prospecting automation with job tracking.Free plan (50 credits); Pro and Enterprise plans: Custom pricing.LushaB2B contact discovery and outreach with AI prospect recommendations.Free plan (50 emails, 5 phone numbers); Pro: $37.45/month; Premium: $59.95/month; Scale: Custom pricing (all billed annually).
#1: Warmly
Warmly offers the best alternative to UnifyGTM as it provides you with the most accurate, real-time, person-level de-anonymization data and signal tracking to help you identify your warmest leads and reach out to them immediately.
Disclaimer: Even though Warmly is our visitor identification platform, we’ll aim to provide an unbiased perspective into why it is the best UnifyGTM alternative on the market in 2026.
Warmly helps you identify individual and company accounts visiting your web pages and proceeds to enrich them with:
B2B data, including contact data, firmographic, technographic, CRM data, etc., that lets you figure out whether they’re a match for your ICP and high-performing accounts.
First-party intent data, which helps you understand how likely they are to buy based on their interactions with your website (visited pages, time spent on each page, recurring visits, downloaded collaterals, etc.).
Second-party data by monitoring your prospects’ and help you find all of the relevant stakeholders of the company.
Third-party intent data, which shows you their readiness to buy by providing actionable insights into their entire digital buyer’s journey, including search history, visits to competitors’ websites, job change intent, etc.
Your team can recognize high-intent accounts from the start—both at the company and individual levels – allowing sales development representatives to focus their efforts on them while they’re still surging.
Orchestrate Sales & Marketing Workflows
Warmly helps you put various parts of your sales and marketing operations on autopilot, enabling your sales development representatives to focus on what matters most—making strategic decisions and converting high-value leads.
Our platform’s Orchestrator enables you to automate and email outreach, as well as CRM enrichment.
Setting up automation within the Orchestrator is easy:
Step #1: Define the trigger that’s going to set off the workflow (e.g. a lead that matches your ICP lands on your website or takes a specific high-intent action like visiting the pricing page more than once).
Step #2: Define your ICP and high-value leads so that the Orchestrator knows who to target (filters you can use include company size, industry, location, tech stack, an individual’s job position, and many more).
Step #3: Specify an action it should take, which can include:
Sending a request and/or personalized DM.
Sending a contextual email.
Syncing relevant data to your CRM to keep your records fresh and relevant.
💡 Unlike UnifyGTM, Warmly offers lead routing functionality that ensures each company and individual account is handled by the appropriate sales rep while their interest is at its peak.
For example, you can set up Slack notifications to alert the right rep when:
An ICP-matching account lands on your website.
Asks a high-intent question in the chatbot.
Takes other relevant action.
As a result, no quality lead will fall through the cracks ever again.
Finally, you can also leverage Warmly’s AI Chat which helps you automatically engage and qualify leads. The chatbot will make sure to:
Ask contextual, relevant questions.
Give correct answers and offer collateral based on the account’s interests and preferences.
Book meetings, and more.
Engage High-Ticket Accounts Live
Being able to detect surging accounts in real-time is good, but it won't do you much good unless you can pounce on them at the right time.
Warmly solves this issue by including a feature that lets you engage leads live – while they’re still browsing your website.
Reps can choose between two options:
Text chat, meaning they’ll replace the chatbot and talk to prospects themselves.
Video chat that lets you hop on a video call straight from Warmly.
This way, instead of booking meetings for who knows when and risking missing the opportunity to convert high-intent leads, you can chat them up while they’re still hot and close more deals effortlessly.
A Daily-Updated B2B Prospect Database: Coldly
Warmly lets you get access to Coldly, a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting.
Coldly includes all the B2B data your sales reps need to make initial contact, including:
Validated emails.
Phone numbers.
Profiles.
The database also provides 25+ B2B filters and customizable data filters that you can set up, enabling you to build highly targeted prospect lists in a few seconds.
Lastly, Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including profiles, company websites, etc.
This way, your team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.
In addition to deep integrations with several lead intelligence and sales platforms, Warmly provides a Warm Bundle—partner discounts for over 25 sales, marketing, and GTM tools.
This way, you can access many relevant tools and combine them with Warmly at a fraction of their usual price.
What Is The Difference Between Warmly & UnifyGTM?
The biggest difference between Warmly and UnifyGTM comes down to data quality:
Warmly does person-level de-anonymization from any source. Our platform also quality checks all of our data and signals using 10+ data providers.
UnifyGTM claims to offer personal-level de-anonymization but can only do that through specially marked links via email. As we already mentioned, we believe this to be both inconsistent and prone to failure.
Warmly sets the standard for de-anonymization of data quality for the industry.
In fact, we invest over $1M per year on data providers and pass the return on that investment directly to our customers.
Access to different intent signals, such as contact level website de-anonymization, third-party research, and monitoring intent signals.
Access to different retargeting automations other than email, including DM retargeting, AI-powered customizable chatbots and Ad retargeting automations.
The ability to send leads to the right salesperson automatically and automatically notify them via Slack with a high-intent lead is active on your website.
A way to instantly engage with your highest intent leads with Warmly’s AI chat, as well as the ability to create a human-to-human connection through video chat on your site.
Access to a cold contact database, including emails, profiles, and phone numbers.
Access to live session replays.
A free email and database that comes with a <1% bounce rate.
A Bombora integration that lets you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand and get in front of them before your competitors do.
Access to advanced lead routing and round robin.
Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, automation, and email warmup.
Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
Pros & Cons
✅ Accurate website visitor identification at both company and individual levels.
✅ Reveals who your hottest leads are right now.
✅ Personalized lead generation and outreach workflows.
✅ Real-time monitoring of visitors’ web sessions with options to engage them via an AI chat or video call.
✅ Transparent pricing model – even at the Enterprise level.
✅ Good range of integrations.
❌ Modular pricing.
#2: 6sense
Best for: Identifying surging accounts on your website that you can reach out to.
Similar to: ZoomInfo.
6sense is an AI-powered ABM platform that combines B2B data with intent signals to automate your ABM workflows.
The platform makes a good alternative to UnifyGTM with its ability to identify the accounts that are most likely to buy so your sales reps can react in time.
Features
The platform tracks 65M+ companies, 600M+ buyer profiles, and 35K+ technologies.
6sense detects website intent and connects it with the rest of the prospect’s customer journey online so you can recognize leads most likely to convert based on their level of intent.
AI-powered predictive analytics helps you predict customers’ future behavior so your sales team can prioritize high-intent leads in advance.
Standout Feature: Dynamic Audience Building
6sense provides 80+ segmentation filters that let you quickly define your ICP and identify the accounts that best fit it.
The software combines proprietary data with your CRM data and the intent signals it picked up to create detailed account lists that enable you to prioritize high-value accounts.
6sense then dynamically adjusts account lists by moving accounts to different audience segments based on relevant real-time factors such as changes in their buying stage, annual revenue, and the keywords they are researching.
Pricing
6sense has a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.
To get more out of the platform, you’d need to be on one of their 3 paid plans:
Team: Custom pricing, which adds technographics, psychographics, access to Web, CRM, and SEP Apps, the ability to add to CRM/SEP, and dashboards.
Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI recommended actions, and CRM & MAP activity.
6sense doesn’t disclose prices on its website, so you’ll have to contact its sales for more details.
Even though 6sense does not disclose its pricing on the website, Vendr claims that the average 6sense contract value is $123,711 per year out of the 65 deals they have handled for them.
💡 You can check out our in-depth 6sense pricing guide, which covers the platform’s pricing structure in more detail and aims to answer if the tool is worth the cost.
Pros & Cons
✅ Has advertising capabilities, letting you build targeting and retargeting campaigns based on its intent data.
✅ Insightful and actionable data.
✅ Dynamic audience building with 80+ segmentation filters.
❌ Doesn’t identify individual accounts.
❌ The platform can get expensive, which is why some sales teams have been looking for 6sense alternatives.
#3: ZoomInfo
Best for: End-to-end sales management.
Similar to: 6sense.
ZoomInfo offers an all-in-one sales platform that is known for its massive B2B database paired with a wide range of sales and marketing-oriented features.
As such, it’s a good UnifyGTM alternative for businesses looking for a static B2B database first and foremost that gives access to automated multichannel sales workflows.
Features
Massive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
Automated multichannel sales workflows (such as cold email or cold calling campaigns) triggered by specific buying signals from your prospects.
Predictive modelling lets you define and update your ICP, keeping it fresh and relevant based on past won and lost deals and other critical data.
Standout Feature: Ad Targeting
ZoomInfo’s Ad targeting lets you create automated ad campaigns using more than 300 intent signals and company attributes, including ideal accounts and prospects with buying intent signals.
The platform helps you ensure that your ads are displayed to all the right accounts across all relevant channels.
Pricing
ZoomInfo has separate plans for sales, marketing, and talent teams.
Even though no prices are disclosed, we tried to dig as much information in our ZoomInfo pricing guide to help you figure out if the tool’s pricing model works for you.
To summarize, ZoomInfo’s pricing model depends on the:
Features and functionality you need.
Number of licenses.
Credit usage.
Pros & Cons
✅ Excellent B2B data coverage, especially regarding US-based phone numbers.
✅ Wide range of features for handling various sales operations.
✅ Ad targeting functionality that helps you remarket to high-intent leads who visit your website.
❌ The platform can get expensive.
❌ Limited website visitor identification functionality, which is why some brands have been looking for ZoomInfo alternatives.
#4: Albacross
Best for: Lead enrichment for businesses in Europe.
Similar to: Warmly.
Albacross is a data enrichment platform that reveals companies visiting your EU website and enriches them with B2B and first-party intent data.
The platform is a viable alternative to UnifyGTM if you’re looking for a more affordable (yet not as powerful) lead enrichment solution geared toward EU-based prospecting.
Features
Identifies company-level website visitors and enriches them with first-party intent data.
Intent-data-driven ad retargeting helps you display the right ads to the right audience.
Real-time alerts on Slack, Microsoft Teams, CRM, or email when customers who fit your ICP visit your website.
Standout Feature: Auto-Engage
Albacross lets you automatically engage your high-intent leads on email.
The platform’s AI-powered segmentation looks at behavior, engagement, and offsite activity to automatically group prospects based on how likely they are to convert.
Pricing
Albacross has two paid plans:
Self-service: €79 per month when billed annually, which includes up to 100 identified companies, visitor activity, and LinkedIn Ads integration.
Growth: Custom price to identify unlimited companies, which adds API integrations, and dedicated customer success.
Pros & Cons
✅ Intent-data-driven ad retargeting on LinkedIn Ads.
✅ Customers of the platform agree that the platform is user-friendly.
✅ Auto-engage functionality on email.
❌ Reveals only company visitors.
❌ Poor CRM integrations.
#5: Koala
Best for: Gaining insight into product usage paired with intent signals to improve product adoption and up-sell existing customers.
Similar to: Warmly, 6sense.
Koala is a website visitor identification tool that makes it suitable for boosting product engagement and driving cross- and up-selling opportunities rather than traditional lead generation.
The platform makes a viable alternative to UnifyGTM if you’re more interested in cross-selling and up-selling your existing customers.
Features
Reveals website visitors and enriches them with first-party intent data.
Automated ICP scoring enables you to identify and prioritize heating accounts that best fit your ICP.
Tracks product usage data and translates it to actionable insights so you can monitor your customers’ product journeys and detect important milestones in real-time.
Standout Feature: Intent Analytics
Koala’s intent analytics helps you learn what intent converts best on your website – whether it’s your case studies, pricing page, or feature pages.
The platform’s AI-powered Content Reports analyze intent and conversion, and will automatically suggest new signals for you as the tool classifies the content that leads to conversion.
Pricing
Koala offers a free plan for up to 3 seats that lets you reveal up to 250 accounts and get access to the tool’s standard integrations.
To access the platform’s advanced features, you’d need to be on one of their 2 paid plans:
Growth: $750/month when billed annually, which adds 10k Clearbit reveals per month, custom AI agents, 1 CRM connection, and unlimited accounts.
Business: Custom pricing, which adds custom licenses, custom Clearbit limits, lead scoring, and content reports.
Pros & Cons
✅ You can track product usage and translate it into actionable insights.
✅ Automated lead scoring.
✅ You can integrate with multiple CRMs.
❌ No third-party intent data, which is why some brands have been looking for Koala alternatives.
❌ No live engagement features.
#6: Apollo.io
Best for: Getting access to a large B2B database with emails and phone numbers of your ideal customers.
Similar to: Warmly, 6sense.
Apollo.io is a sales intelligence platform that helps businesses uncover leads quickly and access their verified email addresses.
The platform is a good alternative to UnifyGTM with its accurate B2B database of over 275 million contacts and 73 million companies.
Features
Living Data Network that uses AI to provide intelligent recommendations on high-value leads based on past prospecting activities.
Signal-based prospecting combines demographic and behavioral signals to find leads actively researching products or services.
Conduct precise searches for leads and companies using over 65 filters, including contact title, job function, and industry.
Standout Feature: Sales Engagement
Apollo.io helps you automate your outbound by creating multi-step sequences with the power of AI.
The platform also helps you create and test AI-generated emails in your sequences with data from its database.
Pricing
Apollo io's pricing offers a free plan with 10,000 monthly credits, two active sequences, five mobile credits, and 10 export credits per month.
You can also select from the three paid plans:
Basic plan: $49 per user per month, which adds job change notifications, buying intent over 6 topics, and intent filters.
Professional plan: $79 per user per month, which adds 120,000 credits per year, no sequence limits, and uncapped sending limits with SendGrid.
Organization plan: $119 per user per month, which adds buying intent over 12 intent topics, AI-assisted email writing, and call transcriptions.
Pros & Cons
✅ The buyer intent feature identifies companies actively searching for similar services.
✅ The free tier lets you find a significant number of valid emails per month, making it accessible for small businesses.
✅ Sequence automations that help you engage prospects.
❌ Sometimes, errors occur when pushing contacts to CRM, according to G2 reviews.
❌ The platform can get expensive for larger teams, which is why some people have been looking for Apollo alternatives.
#7: Demandbase
Best for: Identifying and targeting the right customers with the right message to support your account-based marketing.
Similar to: Warmly, 6sense.
Demandbase is a solution for ABM teams, boasting a wide range of features designed for sales, marketing, and advertising departments.
It’s a viable UnifyGTM alternative for enterprise companies looking to retarget prospects at scale with relevant messages and provide leads with a tailored website experience.
Features
Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts/audience segments.
Ad targeting options help sales and marketing teams display personalized ads to high-value accounts.
Real-time website personalization leverages intent and B2B data to provide each target account with a tailored web experience, including everything from messaging and images to offers and CTAs.
Standout Feature: Actionable Sales Insights
Demandbase helps you close more deals by knowing who is ready to buy and when to reach out with deep account insights.
The platform helps you prioritize accounts in your territory using insights from weekly email snapshots that highlight engaged prospects and account activity.
Pricing
Demandbase does not include its pricing, so you’d have to contact their team to get a quote.
➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.
Pros & Cons
✅ Targeted B2B advertising and retargeting.
✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.
✅ Sales insights that your team can use to prioritize accounts.
❌ The platform has a steep learning curve, according to G2 reviews.
❌ On the higher end in terms of pricing.
#8: UpLead
Best for: Generating third-party verified B2B emails and mobile phone numbers of prospects in the market for your solution.
Similar to: Apollo.ai.
UpLead is a B2B lead generation platform built for sales and marketing professionals looking for a reliable and efficient way to connect with high-quality prospects.
The platform makes up to be a viable UnifyGTM alternative, as it guarantees a 95% accuracy rate, ensuring the leads are legitimate and reliable.
Features
Provides access to a comprehensive database of over 160 million business leads from a wide range of industries and company sizes.
The prospect accuracy level is supported by continuous data updates and verification processes.
Uses over 50 customizable filters, like company size, industry, location, job title, and more, to refine your search and identify qualified leads that match your ideal buyer persona.
Standout Feature: Control Your Expenses
As budgeting issues have been a concern with UnifyGTM’s customer base, we decided to include the fact that UpLead allows you to control your expenses by choosing which emails to download.
The way it works is that accept-all and catch-all emails are flagged, and if emails are downloaded, no charges are incurred.
Pricing
UpLead lets you start with a 7-day free trial and grab five credits to evaluate the platform’s capabilities.
After that, you’d need to be on one of the tool’s three paid plans:
Essentials: $99 per month for 170 credits, which adds a CRM integration.
Plus: $199 per month for 400 credits, which adds data enrichment, email pattern intel, technographic, and advanced filters.
Professional: Custom pricing, which adds buyer intent data, access to all search filters, and advanced CRM integrations with full API access.
Pros & Cons
✅ Smooth integration with CRM systems, like HubSpot, allows for efficient data management and follow-up.
✅ Credits are not used when an email is found to be invalid.
✅ Pricing is not based on user seats and you can control your spending of credits.
❌ The difficulty of amending queries midway through the search process requires you to recreate searches from scratch, according to G2 reviews.
❌ Data enrichment and buyer intent data are reserved for the more expensive plans of the platform.
#9: Seamless AI
Best for: Finding the contact information of any prospective buyer.
Similar to: UpLead, Apollo.ai.
Seamless AI offers an AI-powered B2B data provider with an extensive database of 1.3 million contacts and 120+ million companies.
The tool is a viable alternative to UnifyGTM for marketing and sales teams looking for accurate, verified contact data and integrates with their existing B2B sales workflows.
Features
Uses AI to research and verify millions of B2B phone numbers, emails, and direct dials of people and companies in real-time.
Identify and engage with read-to-buy leads at the right time and channel – with 12,000+ topics and industries to choose from.
Track key contacts' job transitions for timely outreach and relationship building with the platform’s Job Changes feature.
Standout Feature: Seamless AI Autopilot
Seamless AI’s Autopilot feature automatically curates a list of prospects based on your ideal customer persona (ICP) and selected criteria within minutes.
The platform lets you build and filter lists of prospects based on specific criteria for targeting the most relevant contacts.
Pricing
Seamless.AI offers a free plan with 50 credits that lets you test out the platform at no cost.
The platform then offers 2 paid plans: Pro and Enterprise with custom pricing, which adds a free admin seat, and more premium integrations.
Pros & Cons
✅ The search feature is fast and accurate.
✅ Cost-effective solution for small and medium-sized businesses, according to G2 reviews.
✅ Seamless AI Autopilot that helps you find contacts that fit your ICP in minutes.
❌ Lack of customization options to narrow down specific leads.
❌ Too many of the core functionalities of the platform are required to be paid for separately as an add-on (e.g., data enrichment, autopilot, job change notifications, etc.)
#10: Lusha
Best for: Identifying the right decision-makers and then reaching out to them.
Similar to: Warmly, ZoomInfo.
Lusha offers a sales solution for B2B teams looking to improve their prospecting efforts by providing them with accurate and up-to-date company and contact data.
The platform adheres to GDPR and CCPA privacy standards, which means that user data is handled securely. It also facilitates data privacy with certifications like ISO 27701.
Features
Analyzes behavioral signals to identify prospects most likely to buy your products or services, so your outreach can be targeted to their needs.
Real-time alerts about job changes within target companies so your team can stay informed about potential decision-makers who are open to engaging with new vendors.
Sophisticated search filters that include industry, revenue, employee count, and more, that let you build highly targeted contact lists quickly. You can then export these lists directly to your CRM.
Standout Feature: Personalized AI Recommendations
With Lusha, your team will automatically receive daily AI-generated prospect lists to help you prioritize and streamline your outreach efforts.
For example, the platform will recommend prospective companies that have recently raised funding and might be looking for a solution like yours.
Pricing
Lusha offers a free plan that lets you try out the tool by getting 50 emails and five phone numbers per month.
Apart from this, the platform offers three paid plans:
Pro plan: Starts from $37.45/month when billed annually for 3 seats with 1,920 emails and 480 phone numbers per year with team management features and intent signals (up to 5 topics).
Premium plan: Starts from $59.95/month when billed annually for 5 seats with 3,840 emails and 960 phone numbers, which adds more advanced team management features and a 20% discount on phone credits.
Scale plan: Custom pricing, which adds a free manager seat, SSO, and more intent signals.
Pros & Cons
✅ Intent targeting enhances the prospecting experiences and improves lead acquisition success rates.
✅ You can create separate contact lists and export data simplifying the sharing of information across the teams.
✅ Personalized AI recommendations so you can stay on top of the latest hot prospects to look out for.
❌ Lack of a mobile app.
❌ Some users report some of the data to be outdated and incorrect – and can greatly vary from industry or region, which is why some people have been looking for a Lusha alternative.
Next Steps: Find out who is on your website and engage them in real-time with Warmly
With UnifyGTM and its alternatives, organizations will often have problems like limited identification functionalities, an expensive pricing model, and limited free usage.
But what if we tell you there’s a platform that can minimize these drawbacks to a minimum while providing you with fast ROI?
Warmly gives you information about all the prospects that come to your website and helps you nurture and convert them into paying customers.
When the data comes from your own website, the possibility of it being wrong is comparatively less.
But Warmly is not a platform that just reveals anonymous website visitors or provides access to leads to go after.
Our revenue orchestration platform does much more:
Website Intent Signals: You can identify potential buyers by tracking their interactions with your website and get insights into their interest level, allowing for timely and targeted outreach.
Coldly Contact Database: Access a wide range of accurate prospect contact details directly from the Coldly database, helping you reach out to the right people.
Meeting Scheduling: Simplify your meeting process with automatic scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Inbound Chat: Engage website visitors in real-time with intelligent chat features designed to convert inbound traffic into meaningful leads.
The ability to send leads to the right salesperson automatically and notify them via Slack with a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand and get in front of them before your competitors do.
AI Prospector: Automate the search for high-potential prospects using AI-driven technology, ensuring your sales team focuses on the right opportunities.
You can sign up for Warmly’s free plan and discover first-hand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.
What you are thinking right now is true – GTM teams have been leveraging the latest AI tools and strategies to level up their sales motion.
Sales, marketing, and GTM teams use AI to book more meetings, identify opportunities they did not know existed before and do what was thought impossible before – personalization at scale.
In this article, I’ll show you how GTM teams are using AI in 2025, going over the 10 most popular use cases I’ve seen work in the industry, as well as 5 examples of real companies getting real results.
But first, let’s start with the basics: 👇
How is AI being used in GTM in 2025?
Artificial intelligence is being used by GTM teams to save time and boost productivity by automating tasks (such as reaching out to prospects), personalizing outreach or the website altogether, and identifying revenue opportunities.
The technology enables businesses to make more data-driven decisions and helps you prioritize the leads and opportunities that matter – with targeted outreach and personalized experiences.
➡️ The way our GTM team has structured our sales workflow at Warmly is that we use AI for cold and lukewarm leads so our humans can focus on the ‘’hot’’ leads.
How is AI transforming GTM?
AI is revolutionizing GTM operations by introducing a concept that was believed to be fiction just a few years ago: automation and personalization at scale.
GTM teams can better optimize their resource allocation, such as enabling their human sales team to work on the high-intent leads, instead of spending hours on manual cold outreach.
What are the advantages of using AI in your GTM strategy?
The main benefits of using AI in your GTM strategy include:
Saving time from manual work so your GTM team would have done themselves, either way, such as researching prospects or preparing for calls.
Working non-stop for you, instead of 9-5, such as AI chatbots, which we will discuss later. This will allow you to capture the right timing as well.
Getting data-driven insights, such as internal information from your CRM, to predict lead behavior.
Saving money from having to hire more sales reps to reach out to more prospects or do more manual work.
Personalization at scale: AI technology enables personalized outreach and customer experiences (e.g., seeing a tailored version of your website) at scale.
Top 10 use cases of AI in GTM with the best tool for each
Now that we’ve got the fundamentals out of the window, I’d like to walk you through the top AI use cases for GTM teams that I’ve seen work best in the industry:
#1: Reach out to prospects who visit your website automatically
Your team can use AI-powered GTM software to reach out to your warm prospects who visit your website on autopilot.
Here’s a workflow that we have been working on with 11x’s AI sales agents to create:
Instead of your GTM team manually reaching out to prospects after identifying them with visitor identification software like Warmly, 11x’s AI SDR uses Warmly’s warm prospect data to prioritise contacts based on intent signals, such as:
Website activity (e.g., visited your pricing page).
Chatbot interactions.
Research intent.
Email engagement.
Recorded activity in your sales CRM.
And then automatically reach out to them on your behalf.
Warmly de-anonymizes your website visitors (both organizations and specific people within that company so the outreach can be more targeted).
Our software filters leads based on intent signals and any existing segmentation rules that you’ve set up in your account.
The prospects are then funnelled to the best-fit outreach path based on their intent.
➡️ We prefer using this workflow for the warm leads, not cold or hot leads.
Warm leads are showing some intent signals, but they are not ready to buy yet, which is why we prefer using 11x’s sales agents to do automatic LinkedIn and email outreach in high volumes.
This workflow can also be customized. You can use segments to narrow down your leads to people who’ve fulfilled specific intent signals.
For example, you can create an AI SDR campaign for leads who have researched your competitors or prospects who have already interacted with your website’s AI chat.
Our partnership with 11x does not aim to create a spammy AI sales agent that would just bombard your prospects with emails.
➡️ Our AI sales agent has built-in quality checks to ensure that every message you send out is effective, compliant, and aligned with your brand voice.
Your GTM team will be able to focus on nurturing high-priority leads by leaving the legwork to 11x’s AI SDRs.
Book a demo to find out more about this sales workflow that can book you meetings with qualified leads on autopilot using intent data.
#2: Set up an AI chat on your website to engage with visitors
Another AI use case for GTM teams is to set up an AI-powered sales chat that can engage with high-intent and target accounts visiting your website.
The good thing about these AI-powered chatbots is that you can customize (no-code) how you want them to interact and in what scenarios they should engage with visitors.
For example, Warmly’s AI chat for GTM teams can be customized to run:
For specific target audiences (e.g., company size <1,000).
With a condition, such as prospects being on the Pricing page.
The specific message you want it to start with, and then the routing rules.
The goal of the AI-powered sales chat is to answer commonly asked questions and to either try to book meetings or route to a human sales agent.
But our AI sales chat is not just another chatbot from the dozens of chatbots in the market that you hear about.
It can automatically scrape the website information of your accounts and combine that with metadata across your systems to construct personalized chat messages to your prospects.
#3: Go after leads that aren’t visiting your site but are showing research intent
One of my personal favourite AI use cases for GTM is its ability to automatically go after leads that aren’t visiting your site but are showing research intent.
Here’s how you can do that with Warmly’s Bombora integration:
1️⃣ Specify up to 10 research topics you want to target, such as product keywords, pain points, competitors, etc.
2️⃣ Filter by audience (ICP), such as sales directors, demand gen leaders, etc.
3️⃣ Based on your filters, Warmly finds your leads and pushes those leads to your CRM
4️⃣ Connect those segmented leads to LinkedIn Ad Retargeting Tools: Build 1:1 ads that target these leads showing interest (i.e., research intent).
This will help you max out your sales opportunities by targeting lukewarm leads who are shopping around for solutions like yours, but are not aware of your product.
➡️ We also like to combine that workflow with Warmly’s automatic email outreach.
Warmly makes it easy to get your product in front of people who are actively researching topics related to your brand.
In 2025, it’s important to start warming up those leads and jump in with stronger messaging when they’re showing even warmer signals.
#4: Get up to speed on opportunities with sales forecasting
AI-powered sales forecasting utilizes machine learning (ML) algorithms to analyze large sets of data to identify patterns and trends that can help your sales team predict future sales performance.
Sales tools like Gong AI leverage a variety of signals to help your sales team predict which customers are likely to convert.
The way it works is that the platform uses 300+ unique signals within your CRM data and customer interactions to help you create accurate deal and sales forecasts.
These tools can also alert your GTM team when a deal is close to being lost and highlight potential causes to help your human sales team address them on time.
Gong also provides you with an AI-powered sales projection based on the probability of the leads closing, so you can keep track of your target for the quarter.
#5: Researching prospects before reaching out to them
Another AI use case for GTM teams is the ability to scale account research for your team so they can send relevant messages.
There are tools like UnifyGTM that have an AI sales agent, which can scrape your prospects’ websites, browse the Internet, and pull CRM data to help you learn more about your leads.
The sales tool automatically triggers research when a buyer or company meets specific criteria that your sales team has set.
It then goes on to scrape their website, search the web, and analyze data to learn more about the prospect.
The sales agent then combines contact, LinkedIn, and CRM data to help your team personalize the messaging to each prospect.
Alternatively, there are AI tools like Clay that research each prospect in-depth and then let you ask the AI agent questions about the prospects, such as whether they are hiring at the moment.
For example, something I’m always keen on knowing is whether my prospects are hiring at the moment, which signals to me that they have a budget to spend.
#6: Personalizing outreach
Another AI use case for GTM teams is personalizing your outreach, on either email or LinkedIn.
For example, a tool like 6sense combines its 6sense Signalverse data, 6AI, and your organization’s content library to automate and tailor email workflows at scale.
The software lets your GTM team personalize cold or warm emails being sent out with information, such as:
The lead’ company, industry, or job.
Insights from the prospect’s LinkedIn account.
Specific keywords that the tool has figured out that the prospect is interested in (e.g., visitor identification software).
6sense’s AI sales agent helps your GTM team generate and then sends emails that are personalized to your leads using the tool's out-of-the-box agent playbooks.
➡️ What stands out to me about 6sense is that it also improves your email deliverability by utilizing custom sending domains and contact validation rules.
#7: Send personalized video messages to your prospects
Seasoned GTM leaders know the effectiveness of video messages, especially when you’re trying to show your prospects how they can level up their game with your solution.
With the introduction of AI-powered tools like Vidyard, your GTM team can scale personalized video outreach to boost both productivity and reply rates from prospects.
Vidyard lets your GTM team create and send AI-generated video messages to leads even when they're not available to record in person.
The way it works is that your human team creates a custom AI Avatar by recording a 90-second training video or selecting from a library of stock Avatars.
The platform then generates a script, which can be written manually or created using Vidyard's AI-powered script generator.
The AI Avatar records the video, which can be personalized with your lead data.
Videos can then be created and shared with your prospects directly from browser extensions or integrated sales tools, such as Apollo, Salesloft, and Outreach.
#8: Personalize your website to your leads
AI is now capable of personalizing your prospect’s website experiences in real-time by displaying dynamic content and customized landing pages based on user behavior.
This kind of personalization can improve user experience, increase time spent on-site, and generate more pipeline by making every visitor see a different version of your website.
The technology achieves this by analyzing your website visitors’ buying intent and engagement levels on your website, so every visitor sees content that aligns with their interests.
➡️ For GTM teams, this can mean dynamically adjusting case studies and offers to match industry-specific use cases.
A software I know that can do this is Demandbase, which leverages buying intent and B2B data to provide each target account with a tailored web experience, including messaging, images, offers and CTAs.
The platform provides you with a no-code landing page editor, where you can select how you want to customize your website.
#9: Generate landing pages for different B2B ICPs
One overlooked AI use case in 2025 for GTM teams is using AI to generate landing pages for different ICPs and product use cases.
Instead of constantly requesting developer resources for generating landing pages for the different target personas and use cases, you can speed up the process with a tool like Landingi.
Landingi offers an AI Landing Page builder that lets you design and optimize landing pages.
The platform enables GTM leaders to create professional landing pages without coding skills.
Landingi also has built-in analytics and A/B testing tools, which can track your visitors’ behavior and optimize the effectiveness of your ABM campaigns.
#10: Analyzing sales conversations
Lastly, your GTM team can leverage a tool like Fireflies to analyze sales conversations that your sales team was a part of.
Note-taking apps are usually utilized to take meeting notes and to come back to them with questions about how the meeting went.
I’ve noticed that they can also be used to:
Transcribe and summarize sales meetings across Zoom, Google Meet, and Teams.
Create notes that highlight key moments (e.g., pain points of your customers).
Generate meeting summaries with analysis on next steps, tasks, and questions asked by the leads.
Detect buyer sentiment, identify talk-to-listen ratio, recognize critical topics, and measure your sales team’s performance during sales conversations.
Fireflies AI also comes with an out-of-the-box analytics platform where your GTM team can see questions asked and get access to topic insights.
5 examples of companies (successfully) utilizing AI in their GTM campaigns
Here are examples of 5 GTM teams that successfully utilized AI to improve their bottom line and/or operations: 👇
#1: Kandji booked 2 qualified meetings in 8 minutes of setting up Warmly’s AI Chat
Kandji, a device management platform for Apple devices, decided to give Warmly’s AI chat a chance so it can detect ICP-fit visitors on their website and engage with them.
The AI Chat accurately identified prospects' companies and generated personalized messages, and then initiated conversations that led to meeting bookings.
Our system then notified their sales team on Slack when the prospects engaged with the AI chatbot so they could take over the conversation in real-time.
The results: Kandji started booking qualified sales meetings within 8 minutes of setting up our AI-powered sales chat for website visitors.
Here’s how the chat transcript looked before the human sales reps took over:
#2: Composing personalized emails at scale: Gong x Verse
Before using the platform, Verse was relying on tools that provided them with limited visibility into their sales pipeline and customer engagement.
Their GTM team leveraged Gong's insights to refine their content and campaigns, basing their strategies on accurate customer interaction data rather than intuition.
Results: After Verse decided to give Gong a chance, they achieved better alignment and collaboration among sales, marketing, and customer success teams.
The platform achieved a 76% increase in revenue from closed-won deals and experienced 25% greater forecast accuracy due to improved visibility into its pipeline and customer interactions.
#3: Prospect prioritization and engagement - Premikati x Warmly
Premikati was facing an issue that a lot of GTM teams can relate to: It was generating website traffic, but was not able to efficiently capture and nurture the prospects.
The company was struggling with accurate attribution, meaning its GTM team couldn’t figure out which of their efforts and strategies were driving value.
Identify its website visitors, providing the GTM team with a rich pool of potential leads.
Automatically recognize the visitors most likely to convert based on on-site signals, like pages visited, and off-site signals, like research intent.
Orchestrate the entire outreach process using Warmly’s Orchestrator, which automatically adds leads with the highest scores in adequate sequences based on the criteria that Premikati’s team sets up.
Results: Premikati was able to maximize its ROI by building a steady pipeline of warm leads with Warmly’s AI-driven functionality.
The AI-powered prospector prevents quality leads from falling through the cracks simply because you didn’t have a sales rep on hand.
Clay helped OpenAI, which needs no introduction, to more than double their enrichment coverage from a low 40% to a high 80%, enabling better lead scoring, routing, and response.
The AI giant used Clay's AI research agent to automate and scale custom GTM research, mimicking the process of their best sales representatives.
Clay's Salesforce package allowed OpenAI's GTM staff to perform on-demand data enrichment directly within their sales CRM to maintain consistent adoption across teams.
Results: Clay’s flexibility enabled OpenAI to rapidly iterate on enrichment strategies, support various use cases across different teams, and maintain a strong data foundation for growth.
#5: ZoomInfo x Seismic
Seismic, a sales enablement platform, was looking to enhance its GTM’s productivity and personalization efforts using AI.
Copilot's AI chatbot and access to ZoomInfo's data helped Seismic craft specific, personalized messages that led to quicker responses from prospects.
Results: Seismic's GTM team attributed 39% of active pipelines to opportunities identified or influenced by signals from ZoomInfo, and they also reported a 54% increase in productivity and saved 11.5 hours per week.
Next Steps: Set Up Powerful GTM Workflows Inside of Warmly
AI use in GTM, sales, and marketing isn’t just the future like it used to be a few years ago—it’s the present.
I believe that the GTM teams that will be thriving in the ABM 2.0 era would be the ones best using artificial intelligence to identify opportunities, engage leads while they are hot, and answer questions as they arise.
The organizations shown above have already proven that AI-powered strategies lead to higher engagement, better lead conversions, and return on investment.
With Warmly, you can automate lead identification, engagement, and outreach, ensuring no high-value prospect falls through the cracks.
From intent-based lead scoring that helps prioritize the most promising accounts to automated personalized outreach and AI-powered chatbots that engage visitors in real-time, Warmly equips your Go-To-Market team with AI capabilities to streamline operations and maximize ROI.
If you’re looking for a revenue orchestration platform that offers:
A way to instantly engage with your highest intent prospects with Warmly’s AI chat.
A platform that works in real-time and can automatically notify the right salesperson as soon as an ICP lead shows buying intent, so they can act immediately.
The ability to create a human-to-human connection with any high-intent web visitor through video chat right on your site.
A free email and LinkedIn database that comes with a <1% bounce rate.
A Bombora integration that lets you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Clearbit used to be one of the biggest and most respected names out there when it comes to quality B2B data - until they got acquired by HubSpot and became Breeze Intelligence.
If you’re on HubSpot, this is great news.
If you’re not, and you’re using some other CRM (Salesforce, for example), then you’re likely to find that Clearbit isn’t your ideal solution going forward, and it's time to start looking for an alternative.
TL;DR
Warmly offers the best alternative to Clearbit with its signal-based lead identification, buyer intent detection, and automated sales orchestration capabilities, helping teams identify, qualify, and engage the hottest prospects in real time.
Powerful GTM tools like ZoomInfo, Demandbase, and 6sense are ideal for large enterprises seeking full-stack account-based marketing and data enrichment platforms.
On the other hand, affordable solutions like Apollo.io, Lusha, Seamless.AI, and Visitor Queue can help SMBs build targeted pipelines, enrich contact data, and personalize outreach without the hefty enterprise price tag.
This article will help you through that exact process. We’re going to dive into eight powerful Clearbit competitors that you can use to fuel your omnichannel sales and marketing playbook.
Why Consider An Alternative to Clearbit?
Clearbit has long been one of the best data providers in the game.
But data has been commoditized, and there are now many solutions with better data (6sense, for example) that also offer sales engagement functionality.
Clearbit has never pursued this area, meaning you’ve always had to connect it to an existing tech stack, making it more of a developer-focused tool.
Recently, they were acquired by HubSpot, which is a double-edged sword.
For HubSpot users, this is great. It means you get your CRM enriched (once the integration process is through) and connect Clearbits data to a software tool that can actually execute playbooks.
For anyone using any other CRM (95% of the market), this essentially means Clearbit is no longer a viable solution.
While, right now, Clearbit still integrates with CRMs like Salesforce, logic dictates that they’ll neglect such connections in favor of improving the Clearbit.
What are the Top Clearbit Alternatives & Competitors?
The best Clearbit alternatives are Warmly, ZoomInfo and Demandbase.
Here's a breakdown of the 10 tools we shortlisted:
ToolUse CasePriceWarmlySignal-based lead identification, buyer intent analysis, and automated outreach.Starts at $10,000/yr.ZoomInfoAll-in-one GTM stack with extensive B2B contact data and marketing tools.$40,000+/year (workflows), $100,000+ (full stack)DemandbaseBuying committee identification and account-based marketing.High five figures (custom quote)Apollo.ioHigh-quality email data and outreach automation at a low cost.$49/user/month (Basic)6senseEnterprise-grade ABM with strong account intelligence and advertising.$100,000+/yearLushaSimple and easy-to-use B2B data with job change alerts.$29/user/monthSeamless.AIHighly accurate phone data and outbound list building.Low; custom pricing.CognismPhone number data in Europe with all-in-one functionality.Custom quote.Visitor QueueWebsite visitor identification with personalization features.$39/month (100 companies)RB2BSlack alerts and lead enrichment for US-based website traffic.$119/month (paid tier).
1. Warmly
Warmly offers the best alternative to Clearbit (now Breeze Intelligence) in 2026 with our signal-based revenue orchestration platform that provides a wide range of features designed to:
Capture warm leads that visited your website (first-party data).
Identify the hottest prospects from those visitors.
Automatically engage and nurture them, helping your sales reps to successfully convert them.
Let’s get a closer look at the functionality that makes Warmly an attractive option for sales teams: 👇
Feature #1: Identify Your Website Visitors
Similar to Clearbit, Warmly identifies companies and individuals visiting your website in real-time.
Since your website is one of the most important parts of your lead generation funnel, capturing and engaging all leads it generates is of pivotal importance if you’re looking to build a steady pipeline of warm leads.
All it takes is adding a snippet of Warmly’s code to your website to start revealing warm leads visiting it.
According to a recent study from HubSpot, ~96% of prospects research companies or products before engaging sales teams, which shows that your buyers are doing heavy pre-contact research.
You can monitor your leads’ web sessions in real-time to see exactly how they interact with your website.
➡️ This can help you pinpoint whether your website is optimized for conversions or if it needs improvements.
But that’s not everything.
Every identified visitor will be enriched with granular B2B data, providing your sales team with all the information they need to:
Pinpoint leads that best fit your ICP.
Tailor their outreach to each lead for optimal results.
Company data (company name, location, size, etc.).
Technographics (software tools and technology the company predominantly uses).
Demographics (individual names, email addresses, phone numbers, social media profiles, job roles, etc.).
CRM data (past interactions with your reps, former champions within that account, etc.).
Feature #2: Reveal Buyer Intent
While knowing who visits your website and gaining insight into relevant B2B information gives you a nice competitive advantage, I believe that it’s still not enough to ensure the best possible results from your sales efforts.
This is why Warmly tracks and captures buyer intent data, in addition to basic B2B data, enabling your sales reps to find which of your leads is most likely to convert now.
Warmly collects several types of intent signals:
First-party intent: This includes intent signals leads left in your owned channels, such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals: These come from monitoring for things like job changes and openings, new funding rounds, etc.
Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.
Warmly provides a granular and comprehensive view of your leads’ buyer intent, enabling you to:
Score and qualify leads with greater precision.
Identify the highest-value leads among them.
Engage leads precisely when they’re most likely to convert, boosting your chances of success.
Feature #3: Automate Your Sales Process
In addition to helping your SDRs identify high-quality leads from the get-go, Warmly lets you leverage the intent signals it picks up to create comprehensive sales workflows.
It has several automation tools that let you set things like and email outreach or lead routing on autopilot.
Firstly, there’s the Orchestrator, which enables you to streamline and email outreach.
Here’s how it works:
Set up the action that triggers the automated sequence (e.g., a visitor matching your ICP lands on your website).
Define the criteria the prospects need to meet to be targeted (e.g., company size, industry, individual job role).
Specify the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized DM, or connection request).
The Orchestrator will then ensure that all the leads matching the criteria you defined are adequately engaged, taking notice that every email or message is personalized and contextual.
Learn more about how it works:
Secondly, there’s the AI Chat, Warmly’s AI-powered chatbot that engages with your prospects in real-time.
Warmly’s AI Chat can handle a wide range of actions, including:
Automatically engaging and qualifying leads.
Offering relevant collaterals.
Answering questions.
Booking meetings, etc.
The chatbot is powered by our tool’s generative AI, which can be trained to maintain a consistent brand tone across chats while ensuring that every interaction with each lead is contextual, relevant, and human-like.
Finally, Warmly lets you automate lead routing, as your sales reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.
This significantly reduces the time to lead, improving your chances of converting them.
Feature #4: Live Engagement With Warm Video Chatting
Having the option to engage leads while their interest in your product is at its highest could be the make or break between converting them and losing them for good.
Warmly’s live video chat option was designed with this in mind, allowing sales reps to engage leads in live, one-to-one meetings while they’re still on your website.
When you go to the “Warm Call” section of Warmly’s dashboard, you’ll see a detailed overview of all your website visitors right now, with the option of monitoring each prospect’s website session and uncovering intent insights simply by clicking on their name.
Once your sales reps assess that the time is right based on website session insights and other intent signals, they can easily initiate a call and do what they do best.
Feature #5: A Daily-Updated B2B Prospect Database: Coldly
Warmly lets you access Coldly, which is a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting.
Coldly includes all the B2B data your sales reps need to make initial contact, including:
Validated emails.
Phone numbers.
Profiles.
Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.
Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including profiles, company websites, etc.
This way, your team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.
Warmly Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, automation, and email warmup.
Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
Pros & Cons
✅ Accurate website visitor identification at both company and individual levels.
✅ Reveals who your hottest leads are right now.
✅ Personalized lead generation and outreach workflows.
✅ Real-time monitoring of visitors’ web sessions with options to engage them via an AI chat or video call.
✅ Transparent pricing model – even at the Business plan level.
✅ Good range of integrations.
❌ You'd have to be on Warmly's Enterprise plan to access Warm Calling.
2. ZoomInfo
ZoomInfo is one of the most widely used and all-encompassing GTM software solutions.
Not only do they compete with Clearbit in terms of contact data and sales intelligence, but they also have advertising, lead routing, and website chat functionality.
Why Choose ZoomInfo Over Clearbit?
The main reason to choose ZoomInfo is its breadth.
Of all of the Clearbit alternatives covered here, ZoomInfo does the most.
For example, if you’re already using ZoomInfo’s MarketingOS for account-based ads or web form enrichment, it makes sense to add on their contact data module.
This limits the number of vendors you’re paying but also means there is no need to sort any integrations since everything comes from the same supplier.
Main Drawbacks of ZoomInfo
ZoomInfo’s breadth is also its biggest weakness.
First, solutions that offer such scale are almost always expensive, and ZoomInfo is no exception. You’ll be paying six figures for a full ABM stack.
The other major drawback is a lack of focus.
ZoomInfo has primarily expanded its service offering through acquisitions. They aren’t really focused on building a best-in-class product.
Rather, their goal appears to be to continue increasing ACV through the acquisition of new bolt-on features that they can then upsell to existing customers.
ZoomInfo Pricing
ZoomInfo doesn’t advertise pricing, but we know from conversations with customers who’ve moved over to Warmly that you’ll pay at least $40k annually for workflows and $100k+ for a full GTM tech stack.
3. Demandbase
Demandbase is the grandfather of the ABM space. They, like ZoomInfo, have a broad offering.
Why Choose Demandbase Over Clearbit?
Demandbase’s big strength is buying committee identification.
In the world of B2B sales, you’re often dealing with more than one stakeholder and decision maker.
The person interacting with your content may or may not be one of them. Demandbase helps you uncover the rest and enriches your existing data with a solid contact database.
Compared to Clearbit, it's a more robust tool with much more workflow functionality, making it more suitable for account-based marketing and sales sequences.
Main Drawbacks of Demandbase
Demandbase, like the other full-stack ABM solutions, is expensive.
It’s a little cheaper than ZoomInfo but more expensive than Clearbit. Then again, you’re getting more products for your money.
Advertising functionality isn’t as strong with Demandbase.
They came up on account intelligence and bolted on advertising through an acquisition later. Their ad offering is fine, but there are better solutions for this, such as 6sense.
They also rely heavily on bidstream data for buying intent signals, which is generally not as reliable as other sources (Warmly uses Bombora’s intent data, for example).
Demandbase Pricing
Pricing for Demandbase is built on a per-customer basis.
Anecdotally, however, we can say that Demandbase is generally cheaper (but less robust and user-friendly) than 6sense and ZoomInfo, though you’ll still be paying into the high five figures.
4. Apollo.io
Apollo.io is another big name in the contact data category.
They came up on best-in-class data and have been growing quickly while expanding their offering toward an all-in-one solution.
In my opinion, they’re a seriously good contender, at least for email data.
Why Choose Apollo.io Over Clearbit?
Apollo.io has a lot of functionality to offer.
They’ve got best-in-class data, have some prospecting and engagement functionality, and website intent enrichment.
A few years back, Apollo.io was just a data solution—and one of the best in the field. Recently, they’ve grown super quickly and have become somewhat of a ZoomInfo (but more user-friendly).
A unique feature for Apollo.io is AI email writing, which you can use to respond to more basic prospect communications. This can significantly increase your response speed, helping your reps resolve objections while improving your speed to lead.
Main Drawbacks of Apollo.io
While Apollo.io has moved beyond just data and into sequencing, their sequencing functionality isn’t as good as, say, Outreach or SalesLoft (best-in-class tools for sales engagement).
Intent data isn’t as good as 6sense or Bombora, and B2B phone data is better from ZoomInfo or Seamless.AI.
B2B email contact data is where Apollo.io excels.
Apollo.io Pricing
Apollo.io is refreshingly upfront with its pricing model (which is probably a big part of why they’ve grown so quickly).
You’ll pay $49 per user per month for their Basic plan, or up that to $79 a month for the Professional plan with higher credit limits.
They also have a usable free plan, and you can get started without talking to a sales rep (another growth lever).
5. 6sense
6sense is another ABM platform with a seriously strong data offering.
Account intelligence, though, is 6sense’s biggest strength.
The idea here is that 6sense provides insights into how prospects interact with competitor websites to give a better idea of the level of intent shown and where they are in the buying funnel.
They also have one of the best advertising offerings in the market, with their own demand-side platform (DSP) empowering personalized ads for an omnichannel approach.
Main Drawbacks of 6sense
You’ve probably already gathered that 6sense is expensive. For end-to-end orchestration, you’re looking at $120k+.
As such, 6sense is more focused on the enterprise market, meaning it's not really a suitable solution for SMEs or startup sales.
It also requires a lot of time and resources at the implementation stage. Again, fine for larger organizations; not so much for the small business.
6sense Pricing
6sense's pricing builds custom packages based on your specific needs, but budget for at least $100k a year for a full ABM setup.
6. Lusha
Lusha was a big name in the B2B data space a few years back, though they seem to have fallen off the map a little bit since they raised their Series B back in 2021 and started moving upmarket.
Why Choose Lusha Over Clearbit?
Reports are that, compared to Clearbit, Lusha is a lot easier to use and much easier to set up.
They, too, have been expanding their offering outside of data and now have some prospecting, enrichment, and intelligence functionality.
One cool feature that Lusha offers—and Warmly does, too—is job change alerts. If a stakeholder at a current customer jumps ship, you’ll be notified and can use that relationship as a warm lead of sorts and open up a conversation.
Main Drawbacks of Lusha
Like Clearbit, Lusha is more about the data side of the equation than actual sales execution.
If your problem with Clearbit is that it doesn’t give you any playbooks to actually do anything with the data, then Lusha probably isn’t your solution.
Lusha Pricing
Lusha has a free plan, but it's seriously limited and best thought of as a trial.
From there, you’ll pay $29 per user per month and upward.
7. Seamless.AI
Seamless.AI is one of the best sales tools and data providers out there.
We use it ourselves. The data is some of the best around, and pricing is pretty reasonable.
Why Choose Seamless.AI Over Clearbit?
Seamless.AI has been around since 2014, and just about everyone in the space reports that their data is incredibly accurate.
For phone numbers, they’re unbeatable and certainly a great alternative to Apollo.io.
Their standout feature, though, is Autopilot. It’s an automated list-building solution to help feed an outbound sales pipeline.
Main Drawbacks of Seamless.AI
The biggest drawback of Seamless.AI is that they don’t have an API. They’re kind of behind on the “integrate with everyone” thing that is becoming an industry standard.
This makes them quite limited for anyone looking to create their own bespoke tech stack.
For example, you can’t integrate Seamless.AI with Clay, Warmly, or Coupler to unify data sources and automate sales workflows off of.
Seamless.AI Pricing
Seamless.AI doesn’t outwardly advertise pricing, but we know as customers that they are seriously affordable.
They also offer a (limited) free plan for those who want to give it a spin first.
8. Cognism
Cognism is another solid solution for phone numbers, particularly B2B numbers.
Why Choose Cognism Over Clearbit?
Cognism is kind of like Apollo.io, except they’re based in Europe.
So, if you’re looking for an all-in-one solution as an alternative to Clearbit, but Apollo.io doesn’t work for you because you’re targeting European companies, Cognism is probably a good option.
Main Drawbacks of Cognism
Some customers report minor usability issues with Cognism, along with a few complaints about data accuracy.
They also don’t offer a free plan or even appear to provide a free trial.
Cognism Pricing
No pricing information at all is available for Cognism. You have to fill in a form and speak to a sales rep.
9. Visitor Queue
Visitor Queue is a website visitor identification platform that lets you personalize your website for specific leads and target audiences, enabling you to provide tailored experiences.
Features
Advanced filtering options for creating lead segments or excluding website visitors who don’t match your Ideal Customer Profile from showing up in your dashboard.
Lets you display relevant content to key accounts and segments.
Identifies company-level accounts visiting your website.
Pricing
Visitor Queue has as many as 11 pricing plans whose cost depends on the number of unique companies captured per month:
▶️ 100 companies - $39/mo.
▶️ 300 companies - $89/mo.
▶️ 500 companies - $109/mo.
▶️ 1,000 companies - $189/mo.
▶️ 2,000 companies - $299/mo.
▶️ 5,000 companies - $469/mo.
▶️ 10,000 companies - $749/mo.
▶️ 15,000 companies - $989/mo.
▶️ 20,000 companies - $1,249/mo.
▶️ 30,000 companies - $1,799/mo.
▶️ 40,000 companies - $2,299/mo.
However, if you want website personalization, you’ll have to pay an extra $200 per month.
There’s also a 14-day free trial available.
Pros & Cons
✅ Unlimited users on each plan.
✅ Lets you deliver personalized content for leads on your website.
✅ Gain insights into visitor behavior.
❌ Limited visitor data, only basic contact details.
❌ Integration issues.
10. RB2B
RB2B is a website traffic deanonymization platform that can reveal individuals who land on your website, provided they’re from the US.
If you run a US-based B2B business and want a tool that identifies both companies and individuals, then RB2B is a viable solution.
Features
Pushes visitors’ profiles in your Slack as soon as it identifies them.
Lets you set up filters to drill down on high-value visitors.
It integrates with sales engagement platforms, allowing you to add identified visitors to automated outreach sequences.
Pricing
RB2B's pricing structure has a free forever plan with 200 monthly reveal credits that sends visitors’ profiles to Slack. However, that’s about everything it offers.
If you want more credits, you can upgrade to its paid plan, which starts at $119 per month and can go up to $1,149 per month if your website traffic has 8,001-10,000 visitors.
Plans for higher traffic volumes have custom prices.
Find Out Who Your Warmest Leads Are With Warmly & Engage Them
While Clearbit (now Breeze Intelligence) provides a solid range of features for sales teams using HubSpot, especially those looking for a good B2B prospecting platform, the platform’s data reliability is still under question and lacks integrations with non-HubSpot products.
The platform’s capabilities of detecting buyer intent on your website at the contact level are also significantly limited compared to Warmly's.
With Warmly, all that changes.
Our revenue orchestration solution enables you to identify website visitors, detect the hottest leads among them, and engage them via automated outreach sequences perfectly tailored to each lead.
Want to know for sure if Warmly is a good match for your sales team?
Best GTM Tools: Optimize your GTM strategy with some of the best GTM software on the market today.
Best Sales Intelligence Tools: Look beyond popular options like Apollo and ZoomInfo to find the optimal solution for your use case.
Articles
Showing 0 of 0 items
Category
Resources
Resources
Resources
Resources
10 Best UserMotion Alternatives & Competitors [2026]
Time to read
Chris Miller
UserMotion is a sales intelligence platform that helps GTM teams identify and prioritize accounts showing strong purchase intent.
The platform connects product analytics, CRM data, and firmographic insights to surface which prospects are ready for outreach.
Despite this, I have some concerns after trying out the platform when it comes to how the platform works and what it needs from you to be up and running.
In this article, I’ll go over the 10 best alternatives to UserMotion in 2026, covering their core capabilities, use cases, pros & cons, and pricing models.
TL;DR
Warmly offers the best alternative to UserMotion with its person-level website de-anonymization, real-time 1st/2nd/3rd-party intent, and the Marketing Ops Agent that automatically builds, enriches, ranks, and syncs ICP-fit audiences for automated outreach.
Data & enrichment tools like Datanyze and Clearbit are ideal for technographic prospecting and real-time visitor enrichment to boost match rates and personalization.
On the other hand, predictive-scoring and ABM specialists like MadKudu and Keyplay can help you turn product telemetry into ML-driven lead scores and maintain repeatable ICP and account scoring for ABM workflows.
Why have some sales teams been looking to switch from UserMotion?
The main issues that I found when checking out the platform were that the quality of output depends on the quality of input data, its setup complexity in terms of data preparation, and its limited range of integrations when compared to enterprise-grade tools.
But don’t get me wrong here, I’m not trying to claim that UserMotion is a bad product that you need to avoid.
In fact, dozens of satisfied users are more than happy with its predictive lead scoring capabilities, intuitive UI, customer support and comprehensive analytics.
Despite this, there are a few caveats that I found when I evaluated the platform: ⤵️
#1: The quality of output depends heavily on the quality of input data
Predictive tools like UserMotion use machine learning models to find patterns in your data: e.g., what differentiates a lead that converts vs. one that doesn’t, or an account that churns vs. one that renews.
But these models are only as good as the data they learn from.
If the data they receive is incomplete, noisy, inconsistent, or irrelevant, the predictions will also be poor, even if the AI itself is advanced.
If you feed poor data into a predictive model:
The model can’t find reliable correlations between behaviors and outcomes.
It might overfit (make assumptions based on too few examples).
You’ll get false positives (“this lead looks hot but isn’t”) or false negatives (“this account looks inactive but is actually expanding”).
#2: Set up complexity in terms of data preparation
Although integrations are seamless, the platform requires significant data preparation to perform optimally.
To get accurate predictive lead scores and intent signals, you’ll have to instrument and map events, send clean user and company identifiers, and define which events indicate progress on your customer journey.
UserMotion expects event and CRM telemetry to be present and usable.
#3: Limited integrations when compared to enterprise-grade tools
While UserMotion offers solid integrations with popular tools like HubSpot, Segment, Slack, and Intercom, its ecosystem is narrower than that of enterprise-grade platforms.
The existing connectors cover core use cases, such as data sync, alerts, and lead scoring, but lack the deep, multi-system orchestration and two-way automation larger suites provide.
➡️ Teams with complex sales tech stacks may need middleware or additional setup to achieve full workflow automation.
What are the best UserMotion alternatives on the market in 2026?
The best alternatives to UserMotion are Warmly, with its signal-based revenue orchestration platform, Datanyze, and MadKudu.
Here’s a quick use case and pricing breakdown of the best tools on the market that I shortlisted:
Free plan for up to 500 visitors and then starts at $10,000 per year for AI Data Agent; $16,000 per year for AI Inbound Agent; $22,000 per year for AI Outbound Agent; Marketing Ops Agent from $25,000 per year.
Datanyze
Technographic-driven prospecting and real-time tech install signals.
Free 90-day trial with 10 credits per month. Nyze Pro 1: $21 per month billed annually. Nyze Pro 2: $39 per month billed annually.
MadKudu
ML-driven predictive scoring for product-led growth, turning product telemetry into lead scores.
Not publicly listed. Contact sales for a custom quote.
LeadGenius
Enterprise human-verified contact data and custom prospecting at scale.
Pricing not published. Contact sales.
Apollo
All-in-one prospecting and multichannel engagement for SMBs and scaling GTM teams.
Free plan available. Paid plans start at $59 per user per month.
Clearbit
Real-time enrichment and visitor reveal for personalization and first touch data.
Volume-based opaque pricing. Contact sales for a quote.
Common Room
Track custom buying signals across sources and trigger workflows for signal aggregation and automation.
Free plan limited to 500 contacts, 50 organizations, 2 users and 2 integrations. Starter $625 per month, 2 users up to 35k contacts. Team $1,250 per month, 3 users up to 100k contacts. Enterprise custom pricing. Annual billing.
Clay
Waterfall enrichment and AI web scraping for building ICP powered prospect lists.
Free forever plan with 100 monthly search credits. Starter $149 per month. Explorer $349 per month. Pro $800 per month. Enterprise custom pricing.
Cognism
Global B2B contact data with strong EMEA coverage for email outreach and prospecting.
Premium plans, Platinum and Diamond, with custom pricing. Contact sales for a quote.
Keyplay
ABM focused on ICP modelling and repeatable account scoring for account selection.
Warmly offers the best UserMotion alternative on the market in 2026 with our signal-based revenue orchestration platform that helps you identify who your website visitors are at the person and account level and then automatically reach out to them.
Our sales intelligence solution uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best list of prospects from intent data.
Disclosure: Even though Warmly is our AI sales software, I’ll provide an unbiased perspective on why Warmly is the best alternative to UserMotion on the market.
All you have to do would be to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.
In addition to company and person-level identification, Warmly will also enrich your visitors’:
Contact data (e.g., email address, phone number, social media profiles, etc.).
Firmographics (e.g., company location, size, funding, etc.).
Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.
That includes:
1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
3rd-party signals like competitor research or intent keywords being searched.
Warmly optimizes its data through a waterfall approach.
Our platform uses multiple data providers (20+), including 2 other leading website de-anonymization providers, to validate the accuracy, quality & overall match rate of our signal & contact data.
We’ve seen that this leads to:
Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Find prospects that look just like your best customers
Most sales intelligence tools on the market give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.
However, our solution goes much deeper.
With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.
And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.
Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.
The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.
Feature #3: Turn static lead lists into automated outreach with AI SDRs
Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.
With AI Orchestrator and built-in AI SDR agents, our platform turns every ICP-fit prospect into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.
Here’s how it works:
Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
Messages are tailored automatically using contact data, context, and intent.
3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.
4. It’s also possible to set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.
And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.
Feature #4: Automate list building and enrichment with the Marketing Ops Agent
Our Marketing Ops Agent helps you build a real-time, auto-updating list of your best prospects.
We noticed that GTM teams spend enormous time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.
The Marketing Ops Agent automates that, acting as a real-time intelligence layer between your data sources and your marketing & sales systems.
The solution automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your team can focus on strategy and creativity instead of spreadsheets.
Here's how it works:
The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:
AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
Buying committee identification using insights from past closed-won deals.
Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
Automatic list updates as new intent signals or engagement changes occur.
Unified buying intent scores that stay synced across every sales and marketing channel.
💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
Monthly credits on Warmly are used to track and engage with potential leads.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How do Warmly’s credits work?
💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize.
Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
How is Warmly different from UserMotion?
UserMotion is built around predictive lead scoring and sales intelligence that uses product usage, CRM and deal history to predict who will buy, expand, or churn.
Warmly, on the other hand, offers a person-level website de-anonymization and intent platform with a Marketing Ops Agent that goes further by automatically building, enriching, ranking, and syncing best-fit account and contact lists across your CRM, ad platforms and outbound tools.
➡️ Warmly offers a better solution of UserMotion for GTM teams that need to instantly identify in-market visitors, automatically build and maintain target audiences, and push those audiences everywhere without spreadsheets.
Here is a breakdown of the two solutions' functionality:
Category
Warmly
UserMotion
Core Functionality
Person-level website de-anonymization and unified intent signals that reveal who people and companies are visiting your site and why. The Marketing Ops Agent automatically creates dynamic audiences, enriches contacts, ranks them by fit and intent, and keeps audiences synced across systems.
Predictive lead and account scoring using product telemetry, fit and historical deal outcomes to prioritize leads, predict churn and expansion, and surface high-value accounts for sales and customer success teams.
Data Enrichment and Intent Signals
Combines first-party website behavior with firmographic and technographic enrichment and external intent feeds. The Marketing Ops Agent then ranks and enriches contacts and identifies buying committees based on past closed won deals.
Relies on product usage events, CRM fields, billing and opportunity history and enrichment to detect behavioral patterns that predict outcomes. Works best when product instrumentation and CRM hygiene are strong.
Automation and Outreach
Built for real-time activation. Reveals and routes contacts, notifies reps, enables on-site engagement, and syncs audiences to HubSpot, LinkedIn, Meta, Outreach and others. The Marketing Ops Agent removes manual CSV workflows by keeping lists live and updated as intent changes.
Outputs predictive scores and alerts that feed into CRM and playbooks. Useful for prioritization and downstream automation, but not primarily an audience-building and ad sync engine.
Typical Outputs
Continuously updated ranked audiences of accounts and contacts, person reveals, unified intent scores and automated audience syncs across marketing and sales channels.
Lead and account priority scores, health and churn predictions, and recommended playbook actions for sales and customer success teams.
Best For
Growth teams running ABM, ads and outbound who need instant, always fresh target lists and person-level reveals to act on site intent.
Product-led growth teams that want to prioritize outreach based on in-product behavior and predict retention and expansion risk.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ You can build a real-time, auto-updating list of your best prospects.
✅ Generous free plan to get started with 500 website visitors to de-anonymize.
❌ Pricing is modular.
#2: Datanyze
Best for: GTM teams focused on technographic-driven prospecting and product-led motion.
Similar to: Clearbit.
Datanyze gives you broad technographic and firmographic signals across millions of websites, so you can spot in-market accounts by the tech they use, making it a complementary signal to UserMotion’s intent scoring.
The platform’s browser extension and market share tracking make it easy for sales reps to discover and qualify accounts from tech install events.
Features
With its Chrome extension, Datanyze lets you capture data from prospects' LinkedIn profiles.
Datanyze provides curated icebreakers for sales reps to use when reaching out.
Real-time technographic monitoring that surfaces tech installs and contact info you can act on.
Pricing
Currently, Datanyze offers three plans for users:
Free: 90-day free trial. Comes with 10 credits per month.
Nyze Pro 1: Costs $21 per month, per year. Comes with 960 credits per month.
Nyze Pro 2: $39 per month, per year. Comes with 1920 credits per month.
Each credit is worth 1 contact information reveal, making Datanyze one of the most affordable lead enrichment tools available.
Pros & Cons
✅ Simple Chrome extension that allows for real-time data collection.
✅ Affordable entry pricing for smaller teams.
✅ Ideal for product-fit targeting via technographics
❌ Coverage can be inconsistent outside mainstream tech categories.
❌ Lacks a built-in lead scoring engine, which is why some users have been looking for an alternative to Datanyze.
#3: MadKudu
Best for: Product-led growth teams that need ML-driven scoring based on in-product behavior.
Similar to: Keyplay.
MadKudu is a product- and behavior-driven predictive scoring engine that turns product events and marketing signals into prioritized lead scores, giving you richer behavioral models than intent alone.
The platform stood out to me with how strong it is at translating raw product usage into sales-ready signals and configurable score models.
Features
MadKudu analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
Fit and intent model segmentation, where prospects are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
Flexible predictive lead & account scoring that maps product events to conversion propensity.
Pricing
MadKudu doesn’t currently publish prices for its product.
You will have to book a demo and request a custom quote based on your specific requirements to learn its pricing structure.
Pros & Cons
✅ The platform analyzes your historical customer data.
✅ Prospects are categorized by both fit and intent.
✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.
❌ Steep learning curve to learn how to best use the solution.
❌ There’s a higher price tag reported than other MadKudu alternatives on the market.
#4: LeadGenius
Best for: Enterprise teams that need accurate, compliant, and market-specific contact data at scale.
Similar to: Common Room.
LeadGenius couples AI with human-in-the-loop verification to deliver high-precision, compliant contact and buyer intelligence, filling the contact-level gaps that intent tools often leave.
The platform is a nice alternative to UserMotion for teams focused on data workflows, where automated sources struggle.
Features
Human-verified data enrichment and delivery for hard-to-find or regulated markets.
Expert assistance helps you define what attributes your customers should have to narrow down lists during the outreach process.
Real-time account signals like new product launches, funding news, and hiring trends.
Pricing
The starting price is not available on LeadGenius’s website, so you’ll have to contact their sales team for more information.
Pros & Cons
✅ Combination of AI and human verification to ensure data integrity.
✅ Great for custom prospecting work.
✅ Helpful for sales teams who don’t have the time to prospect.
❌ Customers report an inability to keep the data accurate over time, which is why some users have been looking for LeadGenius alternatives.
❌ Search and filtering options aren’t close to other platforms on this list.
#5: Apollo
Best for: SMBs and scaling GTM teams that want an all-in-one prospecting and engagement stack.
Apollo combines a very large, verified contact database with built-in multichannel engagement to help you go from a scored lead to automated outreach without stitching tools together.
What I like about that end-to-end workflow is that it turns intent signals into immediate action, making it a viable alternative to UserMotion.
Features
AI-powered prospecting: Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research.
A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
Integrated multichannel outreach so scored leads can be acted on straight away.
Pricing
Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
If you need more, you can upgrade to one of three paid plans:
❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.
❌ Apollo can be complex to use, potentially requiring you to spend some time learning how the tool works.
#6: Clearbit
Best for: Growth teams that rely on first-touch enrichment and real-time personalization.
Similar to: Cognism.
Clearbit provides real-time enrichment and visitor identification capabilities with 100+ attributes so you can instantly append firmographic, technographic and person data to sparse or anonymous records, which addresses a common weak spot of intent-only scoring.
The platform standardizes attributes for reliable ICP matching and personalization, making it a solid alternative to UserMotion.
Features
Real-time enrichment & visitor reveal that converts anonymous visitors into targetable accounts.
Form shortening for capturing more leads without losing relevant data.
Instant lead scoring and routing thanks to the platform’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.
Pricing
Clearbit’s pricing is not currently disclosed, meaning you’ll have to contact its team for accurate pricing details.
The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.
This means that you’ll probably be charged extra if you opt for add-ons.
Note: Warmly's pricing plans include access to Clearbit’s rich database.
Pros & Cons
✅ Variety of buyer intent signals to help you identify qualified leads.
❌ Opaque pricing, which is why some sales teams have been looking for Clearbit alternatives.
❌ Some of its features are available only as add-ons that are charged extra.
#7: Common Room
Best for: GTM teams looking to track custom buying signals across multiple sources.
Similar to: Warmly.
Common Room tracks various intent signals to help you detect qualified leads.
In addition to its out-of-the-box signals, the tool also lets you set up custom signals tailored to your target market, ICP, and business goals.
The platform’s customization options and the fact that it detects a broad scope of intent signals make it a solid UserMotion alternative.
Features
AI-powered lead scoring helps you prioritize the hottest accounts.
The platform lets you set up automated workflows triggered by specific signals (e.g., send an email to a high-intent lead or sync qualified leads to HubSpot).
Common Room captures buying signals anywhere on the web, summarizes them into comprehensive lead profiles, and auto-surfaces accounts that best match your ICP.
Pricing
Common Room offers a free plan limited to 500 contacts and 50 organizations, 2 users, and 2 integrations.
More advanced users can pick one of Common Room’s three paid plans:
Starter: $625/mo, 2 users, up to 35k contacts.
Team: $1,250/mo, 3 users, up to 100k contacts.
Enterprise: Custom price, 10 users, up to 200k contacts, with options for purchasing more.
The platform offers a 14-day free trial for its Team plan. All plans are annual.
Pros & Cons
✅ Options for setting up automated workflows.
✅ You’ll be able to track intent signals across the web and set up custom signals.
✅ Set up automated workflows triggered by specific signals.
❌ Annual billing only.
❌ Limited customization options when compared to other tools on the market.
#8: Clay
Best for: GTM teams looking tobuild ICP-powered scoring workflows using clean, enriched data from multiple sources.
Clay offers a lead enrichment tool that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.
What stood out to me about Clay in comparison to UserMotion is that you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”.
Features
Waterfall data enrichment, similar to Warmly, lets you cross-reference dozens of databases and data providers to increase the chances of getting accurate data.
AI web scraper Claygent, which runs prospect research for you anywhere on the web.
Intuitive lead list builder that lets you create comprehensive lists easily.
Pricing
Clay’s pricing offers a free forever plan that provides 100 monthly search credits and limited access to its features.
For more advanced users, Clay has 4 pricing tiers:
Starter: $149/mo.
Explorer: $349/mo.
Pro: $800/mo.
Enterprise: Custom pricing.
Clay has a 14-day free trial for its Pro package.
Pros and Cons
✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.
✅ Wide range of features and seamless integrations.
✅ Intuitive lead list builder.
❌ There’s a reported learning curve, according to G2 reviews.
❌ The costs can easily sneak up on you, which is why some people have been looking for Clay alternatives.
#9: Cognism
Best for: Providing accurate and reliable B2B contact data, particularly for email outreach.
Cognism is a B2B sales intelligence platform for sales, marketing, and RevOps teams looking for quality data in EMEA, the US, and APAC regions.
The tool pairs data with intent insights and prospecting tools that help sales prioritize accounts by likelihood to engage, making it a viable alternative to UserMotion.
Features
Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
Phone-verified mobile numbers and strong EMEA compliance and coverage to increase real connect rates.
Get intent data for buyers actively searching for solutions like yours, enriched with the most up-to-date and complete contact data.
Pricing
Cognism’s pricing offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.
Pros & Cons
✅ Access to global data without geographical restrictions.
✅ The Cognism browser extension allows prospecting over any website or app.
✅ Customers frequently praise the quality of Cognism's customer support.
❌ Most integrations are possible via Zapier and not native to Cognism, which is why some users have been looking for Cognism alternatives.
❌ Limited intent data when compared to other alternatives on the market.
#10: Keyplay
Best for: ABM-focused B2B sales orgs that need repeatable ICP modelling.
Keyplay is an ICP-modelling and account-scoring platform that uses AI agents to build, score and maintain ideal account lists, making it easy to convert intent and signals into prioritized ABM lists you can push to CRM.
The platform is focused on turning signals into account selection and continuous scoring.
Features
AI ICP modelling and automated account scoring and list building that directly feeds CRM and ABM workflows.
Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.
Pricing
Keyplay doesn’t have a free trial for its paid plans.
However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records.
If you need more, you can upgrade to one of two plans:
Growth: $12,000/year.
Scale: Custom pricing.
Pros & Cons
✅ Highly customizable when compared to some other options on the market.
✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., to help you find ideal customers more efficiently.
✅ User-friendly UI.
❌ Integrates with only two CRMs, HubSpot and Salesforce.
Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities
That’s it from our list of the 10 best UserMotion alternatives for teams looking to build lead lists, score them, and engage them.
Warmly goes beyond enrichment and automation: it acts as a signal orchestration hub that unifies intent signals, CRM data, and automated workflows under one logical layer.
Our platform warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.
The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.
Finally, Warmly uses Outbound & Inbound Agents to engage your hottest leads across multiple channels (on chat, email, and LinkedIn) so you can book meetings while you sleep.
If your company is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.
Here’s what else you’ll get by signing up for Warmly:
The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reachthe right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
10 Best LeadFuze Alternatives & Competitors [2026]
Time to read
Alan Zhao
Even though LeadFuze has not disappeared completely, the platform has transitioned from direct software access to selling its data license.
The company now lets you focus on its data, which they refresh monthly, including hundreds of millions of profiles and 150m+ phone numbers.
Despite this, some users of the platform have not been happy with the tool’s customer service, contract negotiation practices, international data coverage, and upload limits.
In this article, I’ll go over the 10 best alternatives to LeadFuze in 2026, going over their core features, use cases, pros & cons, and pricing models.
TL;DR
Warmly offers the best alternative to LeadFuze with its signal-based revenue orchestration, person-level website de-anonymization & enrichment, and AI-SDR automated outreach capabilities.
Data-first tools like Cognism and ZoomInfo are ideal for global coverage, enterprise-grade compliance, and high-volume enrichment and scale.
On the other hand, there are tools like Apollo and MadKudu that can help you run affordable all-in-one prospecting and outbound automation and predictive lead scoring and smarter inbound routing.
Why have some sales teams been looking to make the switch from LeadFuze?
The main reasons some sales teams are looking to switch from LeadFuze are its poor customer support, contract negotiation practices with no option to cancel, limited international data coverage, and upload limits.
But don’t get me wrong here, I’m not trying to claim that LeadFuze is a terrible solution that you need to run from.
In fact, dozens of satisfied users are more than happy with its lead data in the US, affordable pricing model, and monthly data refreshes.
Despite this, there are a few reasons why some users have been looking for an alternative: ⤵️
#1: Poor customer service and contract negotiation practices with no option to cancel
Some users of LeadFuze have reported negative experiences regarding data quality and customer service, particularly with long-term contracts.
‘’The company specifically will try to tie you into a one-year contract. Do not sign the one-year contract because the leads are awful, and if they provided a month-to-month, then you would leave after the first month. The team will do nothing to make the situation right and will use contracts/terms of conditions instead of doing the right thing and refunding you. We asked to cancel our account after 5 months, and they first cancelled our account and then randomly sent the account to collections after 3 years.’’
At first, I thought that this was a standalone negative experience, but it turned out that multiple users have experienced LeadFuze’s poor customer support and contract negotiation & enforcement practices.
‘’Leadfuze uses deceptive tactics to lock you into a contract, then refuses to let you cancel and sends you to collections if you don't pay. What an awful way to deal with customers.’’ – G2 Review.
#2: Limited international data coverage
Next up, some users of the platform are not happy with LeadFuze’s international data coverage outside of the US.
This could mean that sellers focused on the EU or APAC markets are going to have a harder time building lead lists.
‘’Searching is easy, but results in other countries (except the US) are very limited.’’ – G2 Review.
#3: Upload limits
One major drawback of LeadFuze is that it only allows you to upload a small number of leads at a time, which can quickly become frustrating if you’re building larger prospect lists.
➡️ This limitation slows down workflows and makes the platform feel inefficient compared to competitors that support bulk uploads or seamless list management.
‘’They only allow you to upload a small number of people to your list at a time.’’ – G2 Review.
What are the best LeadFuze alternatives on the market in 2026?
The best alternatives to LeadFuze are Warmly, with its signal-based revenue orchestration platform, Cognism, and Apollo.
Here’s a quick use case and pricing breakdown of the 10 AI prospecting tools that I shortlisted:
Tool
Use Case
Pricing
Warmly
Signal-based revenue orchestration: person-level website de-anonymization, intent prioritization, and AI SDR outreach.
Modular; free tier (500 visitors per month). Paid agents start at: AI Data Agent $10,000$ per year; AI Inbound $16,000 per year; AI Outbound $22,000 per year; Marketing Ops $25,000 per year.
Cognism
Global B2B data and compliance-aware enrichment and intent for cross-border outbound.
Enterprise plans Platinum and Diamond with custom pricing (contact sales).
Apollo
All-in-one prospecting and engagement with database, sequences, and lead scoring for mid-market teams.
Free tier; Paid plans: Basic $59 per user per month, Professional $99 per user per month, Organization $149 per user per month.
Keyplay
ICP modelling, ABM account scoring, and CRM native workflows focused on ICP first ABM.
Free forever plan with basic access; Growth $12,000 per year; Scale plan with custom pricing.
RocketReach
Batch contact lookups, API and exports for recruiters, agencies, and programmatic access.
Essentials: $99 per user per month; Pro: $165 per user per month; Ultimate: $300 per user per month.
Datanyze
Technographic targeting to find accounts by tech stack for product fit outreach.
Free trial with 10 credits; Nyze Pro 1 costs $21 per month (billed yearly); Nyze Pro 2 costs $39 per month (billed yearly).
Seamless AI
Fast real-time contact discovery and AI-assisted prospect search for high-velocity SDR teams.
Free forever plan with 50 credits; Pro and Enterprise plans available with undisclosed pricing (contact sales).
MadKudu
Predictive lead scoring and routing for RevOps teams using behavioral and firmographic data.
Custom pricing available upon request (contact sales).
6sense
Enterprise ABM with intent signals, predictive account scoring, and orchestration.
Free tier with 50 credits per month; Paid Team, Growth, and Enterprise plans with custom pricing.
ZoomInfo
Large-scale enrichment, intent, and technographic data for growth teams and SDR workflows.
Custom packages with 12-month contracts; pricing available upon request.
#1: Warmly
Warmly (that’s us) offers the best LeadFuze alternative with our signal-based revenue orchestration platform that helps you identify who your website visitors are at the person and account level and then automatically reach out to them.
Our sales intelligence solution uses person-level intent signals to identify and prioritize your best customers in real-time, so you can build your best list of prospects from intent data.
Disclosure: Despite the fact that Warmly is our AI sales software, I’ll look to provide an objective perspective on why Warmly is the best alternative to LeadFuze on the market.
All you have to do would be to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.
In addition to company and person-level identification, Warmly will also enrich your visitors’:
Contact data (e.g., email address, phone number, social media profiles, etc.).
Firmographics (e.g., company location, size, funding, etc.).
Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.
That includes:
1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
3rd-party signals like competitor research or intent keywords being searched.
Warmly optimizes its data through a waterfall approach.
Our tool uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.
We’ve seen that this leads to:
Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Find prospects that look just like your best customers
Most sales intelligence tools on the market give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.
However, our platform goes much deeper.
With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.
And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.
Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.
The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.
Feature #3: Turn static lead lists into automated outreach with AI SDRs
Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.
With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.
Here’s how it works:
Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
Messages are personalized automatically using contact data, context, and intent.
3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.
4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.
And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.
Feature #4: Marketing Ops Agent
The best GTM strategy is meaningless if you don’t have the right target list of companies and people.
It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.
Here's how it works:
The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:
AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
Buying committee identification using insights from past closed-won deals.
Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
Automatic list updates as new intent signals or engagement changes occur.
Unified buying intent scores that stay synced across every sales and marketing channel.
Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)
Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.
The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.
You will be able to filter by:
Job title, function, or department.
Seniority level and decision-making role.
Company size, revenue, industry, or location.
Tech stack and hiring signals.
And dozens more customizable filters.
➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.
Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.
💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
Monthly credits on Warmly are used to track and engage with potential leads.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How do Warmly’s credits work?
💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize.
Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
How is Warmly different from LeadFuze?
LeadFuze is built around a large, purpose-built B2B contact and company database plus list-building automation that helps teams find verified emails, build targeted prospect lists, and run outbound campaigns at scale.
Warmly, on the other hand, is a person-level website de-anonymization and intent platform focused on identifying the actual people and companies visiting your site.
The platform surfaces who’s in-market, and enables real-time engagement (routing, notifications, on-site chat, and automated SDR workflows) so reps can act while intent is highest.
➡️ Warmly is better than LeadFuze for GTM teams that need to instantly identify and engage in-market visitors on their website with real-time routing and sales orchestration.
Here’s a breakdown of the two solutions’ functionality:
Category
Warmly
LeadFuze
Core Functionality
Person-level website de-anonymization and intent detection that reveals contacts and companies visiting your site, ties them to accounts in your CRM, and prioritizes in-market prospects for immediate engagement and routing to reps.
Custom B2B data platform and enrichment engine that combines AI automation with human verification to produce high-precision contact and account data, custom extractors, APIs, and lookalike audiences for ABM and outbound.
Data Enrichment and Intent Signals
Combines first-party website behavior with enrichment to reveal which people and accounts are on your site and layers external signals to prioritize visitors by intent.
Appends firmographics, titles, technographics, and custom fields, and builds living behavioral and contact signals to create contextual signals for GTM motion.
Automation and Outreach
Built to trigger real-time actions, notify reps, route leads, and enable on-site engagement so teams can act when intent is highest.
Focuses on delivering enriched data and signals into your systems, such as CRM, MAP, and sales tools.
Best For
GTM teams that want to detect person-level intent on their website and immediately engage high-intent visitors with automated, real-time interactions and routing.
Sales and marketing teams that need high-quality, tailored B2B data, custom enrichment, lead list building, and behavioral or contact signal models to power ABM, outbound, and CRM enrichment at scale.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Reveals who your hottest prospects are right now.
✅ Generous free plan to get started with 500 website visitors to de-anonymize.
❌ Pricing is modular.
#2: Cognism
Best for: Global enterprises doing cross-border outbound looking for best-in-class lead enrichment.
Similar to: Apollo.
Cognism stood out to me with its combination of global B2B data with strong privacy, compliance controls and intent signals.
It’s a good enough LeadFuze alternative for international teams that need global data coverage plus enterprise-grade consent and compliance capabilities.
Features
An international prospect database with compliance-aware enrichment and intent data designed for international outreach, covering one of the weaknesses of LeadFuze.
Create custom workflows to enrich existing CRM data or new prospects with updated information.
Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.
Pricing
Cognism’s pricing has two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.
Pros & Cons
✅ Good international coverage with compliance focus.
✅ Cognism’s browser extension allows prospecting over any website or app.
✅ Users frequently praise the quality of Cognism's customer support.
❌ Limited range of native integrations, which is why some teams have been looking for Cognism alternatives.
❌ Pricing can be heavy for smaller teams.
#3: Apollo
Best for: Mid-market teams looking for an affordable unified prospecting and outbound automation tool.
Apollo offers a sizable prospect database with built-in sales engagement (i.e., sequences, dialling, and email), making it a strong alternative to LeadFuze for teams that want an all-in-one prospecting and outreach solution.
I consider the platform to be especially useful where list generation and multi-touch cadences should live and be measured in the same platform.
Features
Combined contact intelligence, integrated sequences and activity tracking.
A large contact database with access to 270 million contacts that you can drill down with 200+ filters.
Lead scoring and prioritization: Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert.
Pricing
Apollo’s pricing structure offers a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
If you need more, you can upgrade to one of three paid plans:
Keyplay packs up a good LeadFuze alternative when your focus is on account selection and ICP-first ABM rather than pure contact list generation.
What I like about the tool is that it models ICPs, scores accounts, and syncs prioritized lists back into Salesforce and HubSpot, although that limited CRM selection is also one of its weaknesses.
Features
AI Lookalike helps you find accounts that match your best-performing customers and deals.
Options for building custom lead scoring systems without having to code.
Keyplay tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.
Pricing
Keyplay doesn’t have a free trial for its paid plans.
However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records.
If you need more, you can upgrade to one of two plans:
Growth: $12,000/year.
Scale: Custom pricing.
Pros & Cons
✅ Highly customizable.
✅ Signal tracking, including HR tech, accounting software, and recruiting activity.
✅ User-friendly UI.
❌ Integrates with only two CRMs, HubSpot and Salesforce, which is why some users have been looking for a Keyplay alternative.
❌ Offers annual paid plans only.
#5: RocketReach
Best for: Data-driven teams looking for batch lookups of prospects.
Similar to: Kaspr.
RocketReach offers an email and phone lookup platform with a strong API and batch export capabilities, making it a solid LeadFuze alternative for recruiters, agencies, and sales teams wanting programmatic access to contact data.
I think of the platform as ideal for straightforward contact discovery and CRM integration.
Features
Offers an extensive catalogue of 700+ million profiles, 60+ million companies, and millions of emails and phone numbers across industries verified in real-time.
The tool uses intent data to provide insights on intent topics and accounts' digital behavior, such as website visits, keywords, and content engagement.
RocketReach’s Autopilot feature lets you create automated workflows for discovering and engaging prospects with just a few clicks.
Pricing
RocketReach offers three paid plans to choose from:
Essentials plan: $99 per user per month.
Pro plan: $165 per user per month.
Ultimate plan: $300 per user per month.
Pros and Cons
✅ Dedicated Chrome extension to access information without switching screens.
✅ You can create automated workflows for discovering and engaging prospects
✅ Integrates effortlessly with CRMs like Salesforce and HubSpot.
Datanyze is a viable LeadFuze alternative when technographic intelligence (i.e., what tools a prospect uses) is the core signal you want to target by product fit.
What stood out to me about the tool is that it helps SDRs surface companies using competitor tech or complementary stacks for highly relevant outreach.
Features
With its Chrome extension, Datanyze lets you capture data from prospects' LinkedIn profiles.
Datanyze provides curated icebreakers for sales reps to use when reaching out.
Technographic discovery that identifies prospects by the tool and technologies they run, improving product-fit targeting.
Pricing
Currently, Datanyze offers three plans for users:
Free: 90-day free trial. Comes with 10 credits per month.
Nyze Pro 1: Costs $21 per month, per year. Comes with 960 credits per month.
Nyze Pro 2: $39 per month, per year. Comes with 1920 credits per month.
Each credit is worth 1 contact information reveal, making Datanyze one of the most affordable lead enrichment tools available.
Pros & Cons
✅ Simple Chrome extension that allows for real-time data collection.
✅ Affordable entry pricing for small teams or SMBs.
✅ Excellent for product-fit targeting via technographics
❌ Coverage can be inconsistent outside mainstream tech categories.
❌ Lacks a built-in lead scoring engine, which is why some users have been looking for an alternative to Datanyze.
#7: Seamless AI
Best for: SDR teams that prioritize speed and ease-of-use for prospect discovery.
Seamless AI is a viable alternative to LeadFuze when your team is looking for fast, real-time contact discovery and enrichment with AI-assisted search.
The tool is built to find contacts quickly and surface validated emails to fuel high-velocity outreach.
Features
Real-time contact discovery and verification that reduces manual list-building time for SDRs.
Craft personalized sales scripts, emails, and social media messages quickly by analyzing contact data and preferences.
Total AI confidence scoring that assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.
Pricing
Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.
For more credits and extra features, subscribe to one of two plans:
Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
Enterprise: Includes everything in Pro, plus API and extra support.
However, Seamless AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.
Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. This means that you may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.
✅ User-friendly interface with a helpful Chrome extension.
✅ Integrations with platforms like LinkedIn and CRMs.
❌ Limited international data coverage compared to other tools on the market, similar to LeadFuze, unlike some Seamless AI alternatives.
❌ Its customer support can be inconsistent, according to G2 reviews.
#8: MadKudu
Best for: RevOps teams that need data-driven lead qualification and smarter routing of inbound leads.
Similar to: 6sense.
MadKudu offers a good enough alternative to LeadFuze when your priority is predictive lead scoring and routing rather than raw list-building.
What I like about the tool is that it turns behavioral and firmographic signals into actionable lead scores so you can prioritize inbound leads.
Features
MadKudu analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
Leads are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
The platform integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses.
Pricing
MadKudu doesn’t publish prices for its product.
You can book a demo and request a custom quote based on your specific requirements.
Pros & Cons
✅ The platform analyzes your historical customer data to make better recommendations.
✅ Predictive scoring models that use behavioral and firmographic signals
✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.
Best for: Enterprise ABM teams who need intent signals and predictive account prioritization.
Similar to: ZoomInfo, Warmly.
6sense uses intent data, predictive analytics, and orchestration to surface in-market accounts before they engage with sales.
Its sales solution is a nice alternative to LeadFuze, as it helps you prioritize accounts and personalize outreach with precision to accelerate deal velocity.
Features
6sense detects buyer intent and connects it with the rest of the lead’s customer journey online, so you can recognize leads most likely to convert based on their level of intent.
Predictive account scoring and intent orchestration that surfaces high-propensity accounts and recommended actions for sellers.
80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.
Pricing
6sense comes with a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.
To get more out of the solution, you’d need to be on one of their three paid tiers:
Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP and dashboards.
Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.
Even though 6sense does not disclose its pricing on the website, I found 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.
💡Feel free to check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.
Pros & Cons
✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.
✅ The tool has a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.
✅ Dynamic audience building with 80+ segmentation filters.
❌ The solution does not currently identify individuals on your website, but rather accounts.
❌ The tool can get expensive, which is why some sales teams have been looking for 6sense alternatives.
#10: ZoomInfo
Best for: Growth teams that need scale, reliable enrichment, and built-in intent to feed SDR workflows.
Similar to: 6sense.
ZoomInfo combines one of the largest B2B contact and company databases with rich intent and technographic signals, so you can scale outbound lists quickly.
What stood out to me about the platform is that its deep CRM and sales engagement integrations make it easy to operationalize data across reps and campaigns.
Features
Copilot: ZoomInfo’s AI assistant that analyzes CRM data and databases to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
Massive firmographic and technographic database plus intent signals and advanced account segmentation for ABM.
ZoomInfo tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours.
Pricing
ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.
These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.
Since ZoomInfo doesn’t disclose its prices on its website currently, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.
Pros & Cons
✅ Intent and firmographic layers plus a huge contact database that enable high-volume, targeted list building and automated enrichment.
✅ Intuitive interface, despite having a large range of use cases and features.
✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.
❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.
❌ The tool can get really expensive for the full suite of features, according to G2 reviews.
Next steps: Build your best lead list and engage in-market prospects with Warmly
That’s it from our complete list of the 10 best LeadFuze alternatives for sales teams looking to build lead lists, score them, and engage them.
Modern GTM orchestration tools like Warmly go beyond lead list building and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.
Our tool warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.
Warmly then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.
If your team is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.
Here’s what else you’ll get by signing up for Warmly:
The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reachthe right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
10 Best Enterprise Sales Tools & Software: The best tools for sales teams looking to streamline complex deal cycles, improve team collaboration, and win more deals.
10 Best Leadspace Alternatives & Competitors [2026]
Time to read
Chris Miller
Leadspace identifies as a B2B customer data platform that unifies first-party and third-party data to create unified account and contact profiles and power ABM activation.
However, some teams have not been entirely happy with the solution for different reasons, which is why some of them have been looking for an alternative.
In this article, I’ll go over the 10 best alternatives to Leadspace in 2026 that can help you build your best lead list.
The way I selected them was not on feature strength alone: I took into consideration the overall user satisfaction, the different use cases of the solutions, and their pricing models.
TL;DR
Warmlyoffers the best alternative to Leadspace with its signal-based revenue orchestration, AI SDR automation, and real-time visitor identification capabilities.
Tools like Cognism and Apollo are ideal for teams that want accurate B2B contact data and built-in outbound automation for global prospecting.
On the other hand, there are tools like Demandbase and 6sense that can help you run full-funnel ABM campaigns and predict in-market accounts using advanced intent data.
Why are some sales teams looking to switch from Leadspace?
The main reasons why some sales teams have been looking to switch from Leadspace are its expensive pricing, its issues with lead-to-account matching, and its poor range of integrations.
But don’t get the wrong idea here, I’m not trying to claim that Leadspace is a bad product that you should run from.
In fact, there are many satisfied mid-market and enterprise users who are satisfied with the platform’s data, Revenue Radar, and overall value proposition.
Despite this, there are a few caveats that I found when I evaluated the tool: ⤵️
#1: Expensive entry-level pricing
The first thing you’ll notice about the platform is its high starting price when compared to other sales intelligence platforms, which I found from Capterra, which also does not feature a free version.
Some users of the platform do mention that the price is high for them, although they believe that it’s worth the cost in the end.
Despite this, I still think that this price tag is prohibitive for both SMEs and some mid-market companies, as Leadspace seems to cater more to enterprise clients.
‘’Price, but you do get what you pay for.’’ – G2 Review.
#2: Issues with lead-to-account matching
Next up, many users are not happy with the tool’s lead-to-account matching, which is the process of automatically linking individual leads (like form submissions or email contacts) to the correct company accounts in your CRM.
➡️ If it’s inaccurate, your reps will waste time on duplicate or misrouted leads, the pipeline visibility will suffer, and valuable opportunities can slip through the cracks.
Signal-based revenue orchestration: person and account level visitor de-anonymization and AI SDRs for automated outreach.
Free tier (identify 500 visitors per month). Paid starts: AI Data Agent $10,000 per year, AI Inbound Agent $16,000 per year, AI Outbound Agent $22,000 per year, Marketing Ops Agent $25,000 per year.
Cognism
Global, GDPR aware B2B contact data and direct dial coverage for international outbound and phone prospecting.
Two premium plans (Platinum, Diamond) with a custom quote.
Apollo
Large contact database and built-in sales engagement (sequences, dialer) for end-to-end outbound.
Free plan available. Paid: Basic $59 per user per month, Professional $99 per user per month, Organization $149 per user per month.
Demandbase
Full funnel ABM with account intent, advertising and web personalization for enterprise marketers.
Custom quote (platform fee and flat user fee; contact sales).
ZoomInfo
High-volume prospecting with a massive contact and intent database and sales enablement features.
Custom quote, typically sold as 12-month contracts (pricing not publicly disclosed).
6sense
Predictive account prioritization and AI-driven revenue orchestration for in-market account discovery.
Free tier (50 credits per month). Paid tiers (Team, Growth, Enterprise) with custom pricing.
Clay
Automated, human-centric prospect research and enrichment with flexible workflows for creative outbound teams.
Free forever (limited). Paid: Starter $149 per month, Explorer $349 per month, Pro $800 per month, Enterprise custom pricing.
Lusha
Fast, on-demand contact enrichment (extension and API) for reps during outreach.
Free (40 credits per user). Paid (annual billing examples): Pro approximately $22.45 per month, Premium approximately $52.45 per month, Scale custom pricing.
UnifyGTM
RevOps and GTM orchestration: centralize signals, credits, and activation logic across CRM, MAP and ad channels.
Tiered and credit-based: Growth $700 per month when billed annually; Pro and Enterprise custom pricing. Credits purchasable separately; per reveal credit rates apply.
Clearbit
Real-time enrichment and website personalization for inbound and product-led growth.
Custom.
#1: Warmly
Warmly offers the best Leadspace alternative on the market in 2026 with our signal-based revenue orchestration tool that lets you identify your website visitors at the person and account level and then automatically reach out to them.
With built-in AI SDRs and Marketing Ops automation that push personalized outreach straight into CRMs and outbound channels, our platform helps GTM teams convert live intent into pipeline faster than a traditional CDP-first solution.
Disclosure: Even though Warmly is our AI sales software, I’ll provide an unbiased perspective on why Warmly is the best alternative to Leadspace in 2026.
Identify website visitors (~60% of companies and ~15% of contacts).
Reveal which website visitors are most likely to convert.
Gain unique insights into prospects so that your SDRs can tailor their strategies accordingly.
Let’s look at some of the capabilities that make Warmly the go-to option for sales teams looking to switch from Leadspace:
Feature #1: Automate list building and enrichment with the Marketing Ops Agent
Our Marketing Ops Agent helps you build a real-time, auto-updating list of your best prospects.
We noticed that GTM teams spend enormous time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.
The Marketing Ops Agent automates that, acting as a real-time intelligence layer between your data sources and your marketing & sales systems.
The solution automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your team can focus on strategy and creativity instead of spreadsheets.
Here's how it works:
The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:
AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
Buying committee identification using insights from past closed-won deals.
Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
Automatic list updates as new intent signals or engagement changes occur.
Unified buying intent scores that stay synced across every sales and marketing channel.
Feature #2: Find prospects that look just like your best customers
Most sales intelligence tools on the market give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.
However, our platform goes much deeper.
With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.
And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.
Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.
The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.
Feature #3: Identify your website visitors at the company and person level
Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.
That includes:
1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
3rd-party signals like competitor research or intent keywords being searched.
Warmly optimizes its data through a waterfall approach.
Our platform uses multiple data providers (20+), including 2 other leading website de-anonymization providers, to validate the accuracy, quality & overall match rate of our signal & contact data.
We’ve seen that this leads to:
Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #4: Turn static lead lists into automated outreach with AI SDRs
Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.
With AI Orchestrator and built-in AI SDR agents, our platform turns every ICP-fit prospect into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.
Here’s how it works:
Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
Messages are tailored automatically using contact data, context, and intent.
3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.
4. It’s also possible to set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.
And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.
💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
Monthly credits on Warmly are used to track and engage with potential leads.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How do Warmly’s credits work?
💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize.
Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
How is Warmly different from Leadspace?
Leadspace is a B2B customer data platform that unifies first- and third-party data, enriches profiles, and applies predictive scoring and ICP models to feed downstream martech systems.
Warmly, on the other hand, is a signal-based revenue orchestration platform that de-anonymizes website visitors at the person and account level and immediately turns high-intent visitors into personalized outreach using built-in AI SDRs and Marketing Ops automation.
➡️ Warmly offers a better solution of Leadspace for sales teams that need to instantly identify in-market visitors, automatically build and maintain target audiences, and push those audiences everywhere without spreadsheets.
Here is a breakdown of the two solutions' functionality:
Category
Warmly
Leadspace
Core Functionality
Visitor de-anonymization and signal-based revenue orchestration that identifies people & accounts visiting your site and prioritizes them for outreach.
Enterprise B2B customer data platform that consolidates account & contact data, builds unified profiles and supports predictive modelling.
Data Enrichment and Intent Signals
Real-time 1st/2nd/3rd-party intent tracking (pricing page views, repeat visits, LinkedIn activity, competitor searches) plus multi-vendor waterfall enrichment from 20–25+ providers for higher match rates and contact-level data.
Large-scale enrichment from many sources with firmographic data, buying centre and predictive propensity built from unified data.
Automation and Outreach
Built-in AI SDRs, automated personalized sequences across email, LinkedIn, and chat, Marketing Ops Agent for live list building and instant syncing to CRMs and ad platforms (HubSpot, Outreach, etc.).
Primarily operationalizes data and scores into downstream systems (MAP/CRM/ads) for campaign activation; less emphasis on autonomous outbound agents: the focus is on feeding and improving campaigns.
Best For
GTM and revenue teams that want visitor identification, outreach automation and autonomous, intent-driven prospecting at scale without expanding SDR headcount.
Enterprises and martech-heavy teams that need a centralized B2B CDP, advanced predictive models, and robust data hygiene to power personalized campaigns across channels.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
Cognism is a B2B sales intelligence platform that focuses on verified contact data and compliance, making it ideal for teams targeting prospects across EMEA, the US, and APAC.
The reason why I think that the platform is a viable Leadspace alternative is that it focuses on contact-level accuracy, direct-dial coverage, and GDPR-compliant enrichment.
Features
Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
Access to extensive global phone coverage and verified direct dials, closing Leadspace’s gap in international contact reach.
Create custom workflows to enrich existing CRM data or new leads with updated information.
Get intent data for buyers actively searching for solutions like yours, enriched with the most up-to-date and complete contact data.
Pricing
Cognism’s pricing offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.
Pros & Cons
✅ Access to global data without geographical restrictions.
✅ The Cognism browser extension allows prospecting over any website or app.
✅ Customers frequently praise the quality of Cognism's customer support.
❌ Most integrations are possible via Zapier and not native to Cognism, which is why some users have been looking for Cognism alternatives.
❌ Limited intent data when compared to other competitors on the market.
#3: Apollo
Best for: Combining prospect data with built-in sales engagement tools for outbound automation.
Apollo blends an expansive contact database with integrated engagement features like email sequencing, dialers, and analytics.
It’s an interesting alternative to Leadspace because it lets teams act directly on enriched data, enabling you to do outreach from the same platform.
Features
AI-powered prospecting: Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research.
A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
Integrated sequences and dialer that bridge Leadspace’s gap between data enrichment and direct sales execution.
Pricing
Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
If you need more, you can upgrade to one of three paid plans:
Basic: $59 per user per month.
Professional: $99 per user per month.
Organization: $149 per user per month.
Pros & Cons
✅ A large B2B database with over 210 million contacts.
❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.
❌ Apollo can be complex to use, potentially requiring you to spend some time learning how the tool works.
#4: Demandbase
Best for: Running full-funnel ABM programs with strong intent and advertising capabilities.
Similar to: Warmly, 6sense.
Demandbase offers advanced account intelligence, ad targeting, and personalization tools for enterprise B2B marketers.
Compared to Leadspace, which focuses on data unification, Demandbase excels at activating that data through omnichannel advertising and web personalization.
Features
Deep account-based advertising and intent targeting, filling Leadspace’s gap in ad activation and campaign orchestration.
Real-time website personalization leverages intent and B2B data to provide each target account with a personalized web experience.
Actionable sales insights that help you close more deals by knowing which prospects are ready to buy and when to reach out.
Pricing
Demandbase does not include its pricing, so you’d have to contact their team to get a quote.
➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.
Pros & Cons
✅ Targeted B2B advertising and retargeting.
✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.
✅ Sales insights that your team can use to prioritize accounts.
❌ The platform comes with a steep learning curve, according to G2 reviews.
❌ On the higher end in terms of pricing, which is why some SMEs have been looking for alternatives.
#5: ZoomInfo
Best for: Large sales teams needing broad, verified contact coverage with intent and organizational insights.
Similar to: 6sense.
ZoomInfo provides one of the most comprehensive B2B databases on the market, featuring direct dials, firmographics, and buyer intent data.
While I think that Leadspace is stronger in ABM segmentation and modelling, ZoomInfo wins in data volume and sales usability for large-scale prospecting.
Features
Copilot: ZoomInfo’s AI assistant that analyzes CRM data and databases to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
Massive firmographic and technographic database plus intent signals and advanced account segmentation for ABM.
The platform tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours.
Pricing
ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.
These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.
Since ZoomInfo doesn’t disclose its prices on its website currently, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.
Pros & Cons
✅ Intent and firmographic layers plus a huge contact database that enable high-volume, targeted list building and automated enrichment.
✅ Intuitive interface, despite having a large range of use cases and features.
✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.
❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking to switch from ZoomInfo.
❌ The platform can get really expensive for the full suite of features, according to G2 reviews.
#6: 6sense
Best for: Predictive account prioritization and AI-driven revenue orchestration.
Similar to: ZoomInfo, Warmly.
6sense uses behavioral signals and AI to uncover in-market accounts earlier in the buying cycle.
While Leadspace provides best-in-class account enrichment, 6sense excels in predictive scoring and multi-channel orchestration to guide sales timing.
Features
6sense detects buyer intent and connects it with the rest of the lead’s customer journey online, so you can recognize leads most likely to convert based on their level of intent.
Predictive intent and account scoring that surpass Leadspace’s enrichment-focused approach.
80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.
Pricing
6sense comes with a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.
To get more out of the solution, you’d need to be on one of their three paid tiers:
Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP and dashboards.
Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.
Despite the fact that 6sense does not disclose its pricing on the website, I found 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.
💡Feel free to check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.
Pros & Cons
✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.
✅ The platform offers a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.
✅ Dynamic audience building with 80+ segmentation filters.
❌ The solution does not currently identify individuals on your website, but rather accounts.
❌ The solution can get expensive, which is why some sales teams have been looking for 6sense alternatives.
#7: Clay
Best for: Automating personalized prospect research and contact enrichment with flexible workflows.
Clay pulls from hundreds of data sources to build human-centric contact profiles enriched with dynamic context.
What I like about the platform is that, unlike Leadspace, which is built for structured ABM data, Clay offers flexibility and automation suited for agile teams running creative outbound workflows.
Features
Automated enrichment and workflow integration that streamlines manual research, which is a current gap in Leadspace’s rather rigid ABM setup.
AI web scraper Claygent, which runs prospect research for you anywhere on the web.
Intuitive lead list builder that lets you create comprehensive lists easily.
Pricing
Clay’s pricing offers a free forever plan that provides 100 monthly search credits and limited access to its features.
For more advanced users, Clay has 4 pricing tiers:
Starter: $149/mo.
Explorer: $349/mo.
Pro: $800/mo.
Enterprise: Custom pricing.
Clay has a 14-day free trial for its Pro package.
Pros and Cons
✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.
✅ Wide range of features and seamless integrations.
✅ Intuitive lead list builder.
❌ There’s a reported learning curve, according to G2 reviews.
❌ The costs can easily sneak up on you, which is why some people have been looking for Clay alternatives.
#8: Lusha
Best for: Quick, on-demand contact enrichment directly from LinkedIn or CRM.
Similar to: Apollo.
Lusha is a lightweight contact enrichment tool with a browser extension and simple lookup flows, making it a viable Leadspace alternative for teams that want quick contact discovery.
Where Leadspace offers enterprise-grade data modelling, Lusha focuses on speed and accessibility for reps who need instant enrichment during outreach.
Features
Lusha helps you select the Bombora Intent topics that are most relevant to your business, surfacing the accounts showing the most buying activity.
Instant contact lookup via browser extension, solving Leadspace’s rather slower, enterprise-level workflow challenge.
Lightweight Chrome extension and API for quick contact enrichment and direct dials and emails.
Pricing
Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:
Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, intent, technology and 3 job change alerts.
Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.
Pros and Cons
✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.
✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.
✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.
❌ The intent signals capability is a part of the Scale pricing plan, which has custom pricing.
❌ The UI and dashboard aren't beginner-friendly according to G2 reviews, which is why some users have been looking for Lusha alternatives.
#9: UnifyGTM
Best for: RevOps teams that need to orchestrate data and workflows across the GTM stack.
UnifyGTM is a GTM orchestration and data ops tool that centralizes GTM signals, workflows, and activation logic, making it a nice alternative to Leadspace when your priority is aligning GTM data.
While Leadspace provides rich data unification, UnifyGTM extends that to execution, creating a live GTM data layer that updates and activates across platforms.
Features
Get access to 10+ data sources to identify when prospects are ready to buy from you, featuring 1st and 3rd party signals.
Unified GTM data orchestration that builds on and simplifies Leadspace’s complex data integration process.
Multi-touch sequences that let you reach buyers where they are by sending them personalized messages directly through UnifyGTM with managed deliverability.
Pricing
UnifyGTM has a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:
Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.
It’s possible to purchase credits separately if you run out of credits in your existing paid plan.
UnifyGTM’s credit-based system charges you:
0.1 credit for each revealed company per month.
2 credits for each B2B email you reveal per month.
4 credits for each mobile phone number you reveal per month.
1 credit per B2B champion tracked per month.
5 credits per new hire per month.
➡️ Feel free to check out our comprehensive UnifyGTM pricing guide to figure out if the tool is the right option for you.
Pros & Cons
✅ Get access to intent signals from 10+ sources, covering first-party and third-party data.
✅ Reduces data silos and improves cross-team alignment.
✅ AI Agents that engage with your readers in real-time.
❌ Limited visitor identification features, which is why some brands have been looking for UnifyGTM alternatives.
❌ The pricing structure can be expensive for smaller companies and start-ups.
#10: Clearbit
Best for: Real-time enrichment and website personalization for inbound and product-led companies.
Similar to: Cognism.
Clearbit enables instant company and contact enrichment, as well as visitor identification through its Reveal solution.
While Leadspace excels at ABM segmentation, Clearbit focuses on speed and real-time personalization, which I think is ideal for high-velocity inbound funnels.
Features
Clearbit Reveal for real-time visitor-to-account matching, addressing Leadspace’s slower enrichment and activation cycle.
Form shortening for capturing more leads without losing relevant data.
Instant lead scoring and routing thanks to the platform’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.
Pricing
Clearbit’s pricing is not currently disclosed, meaning you’ll have to contact its team for accurate pricing details.
The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.
This means that you’ll probably be charged extra if you opt for add-ons.
Note: Warmly's pricing plans include access to Clearbit’s rich database.
Pros & Cons
✅ Variety of buyer intent signals to help you identify qualified leads.
❌ Opaque pricing, which is why some sales teams have been looking for Clearbit alternatives.
❌ Some of its advanced capabilities are available only as add-ons that are charged extra.
Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities
That’s it from this buyer list of the 10 best Leadspace alternatives for growth teams looking to build lead lists, score them, and engage them.
Warmly goes beyond enrichment and automation: the tool acts as a signal orchestration hub that unifies intent signals, CRM data, and automated workflows under one logic layer.
Our software warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.
The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.
Finally, Warmly uses Outbound & Inbound Agents to engage your hottest prospects in different channels (e.g., on chat, email, or on LinkedIn) so you can book meetings while you sleep.
If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.
Here’s what else you’ll get by signing up for Warmly:
The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reachthe right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
10 Best Datanyze Alternatives & Competitors [2026]
Time to read
Chris Miller
Datanyze is a sales intelligence and technographic data platform that helps you discover companies based on the technologies they use and access direct contact information of decision-makers.
The tool promises to streamline lead generation and data enrichment through its Chrome extension and integration with popular CRMs like HubSpot and Salesforce.
However, some users have reported frustrations with customer support responsiveness, data freshness, and limited coverage in international regions.
In this buyer’s guide, I’ll walk you through the 10 best Datanyze alternatives in 2026, going over their core features, use cases, pros & cons, and pricing models.
TL;DR
The main reasons why some sales teams have been looking to switch from Datanyze are its poor customer support, often outdated data, and limited international data coverage.
Warmly offers the best alternative to Datanyze with its signal-based revenue orchestration, person-level website visitor identification, and automated AI SDR outreach capabilities.
Tools like Apollo and Cognism are ideal for sales teams that prioritize affordable all-in-one prospecting workflows or need GDPR-compliant, high-quality contact data for international markets.
On the other hand, enterprise-grade platforms like ZoomInfo and 6sense can help GTM teams access large-scale intent data, predictive analytics, and deep integrations for advanced ABM and revenue orchestration.
Why have some sales teams been looking to make the switch from Datanyze?
At first, I was impressed with Datanyze’s technographic insights and how easy it was to uncover company and contact information across different industries.
The Chrome extension made it simple to capture data directly from LinkedIn or company websites, and I appreciated how quickly it integrated into my existing sales workflow.
However, as I started to use the platform more extensively, some issues began to surface, and I later discovered that many other users have shared similar frustrations: ⤵️
#1: Poor customer support
The #1 complaint about Datanyze has been its customer support on G2, with users claiming that it takes them dozens of emails before they can get a reply.
Other users mention that you’ll have to go through customer support for some work-related issues, such as billing changes or being logged out, and you’ll still have to wait a long time for a response.
‘’Have to write min 20/30 emails to get a response, and no guarantee that a response will come. The worst part is that customer support will read emails but will simply not respond, and this is after we have been a paying customer for the last 3 years.’’ – G2 Review.
#2: Data is often outdated
Next up, users of the platform are not happy with its data, which can often be outdated, such as employees no longer being with the organization.
➡️ Another issue I found on the tool is that if it does not have deep contact data, it’ll charge you a credit and give you the company’s business phone number.
‘’Sometimes Datanyze has outdated information in terms of contacts that are no longer with an organization.’’ – G2 Review.
#3: Limited international coverage
Last but not least, users of the platform are not happy with its international data coverage, mentioning that data can be bad for the Middle East, APAC, and India regions.
This will make it harder for international sellers to find prospect data outside of the US.
‘’Data for the Middle East, especially Saudi is less.’’ – G2 Review.
‘’Furthermore, I really didn't find good data, at least when it comes to India or the APAC region.’’ – G2 Review.
What are the best Datanyze alternatives on the market in 2026?
The best alternatives to Datanyze are Warmly, with its signal-based revenue orchestration platform, Apollo, and Cognism.
Signal-based revenue orchestration: de-anonymize website visitors at the person and account level, prioritize by intent, and automate outreach with AI SDRs.
Free tier (identify up to 500 visitors per month). Paid: AI Data Agent starts at $10,000 per year, AI Inbound Agent $16,000 per year, AI Outbound Agent $22,000 per year.
Apollo
Affordable all-in-one prospecting and outreach for growth and SMB teams (prospecting, sequences, CRM).
Free plan available. Paid: Basic $59 per user per month, Professional $99 per user per month, Organization $149 per user per month.
Cognism
GDPR conscious international contact data and phone verified enrichment, good for EMEA and regulatory markets.
Fast real-time lead discovery for SDRs who need quick verified contacts and confidence scoring.
Free forever plan (50 credits). Pro and Enterprise tiers pricing undisclosed (contact sales).
Lusha
Lightweight contact enrichment for individual sellers and small teams with quick Chrome extension lookups.
Free plan (40 credits). Paid annual billing examples: Pro about $22.45 per month, Premium about $52.45 per month, Scale custom pricing.
Kaspr
Rapid LinkedIn-based prospecting via extension, ideal for teams relying on LinkedIn capture, especially EU focus.
Free plan plus tiers listed: Starter $65 per month, Business $99 per month, Organization $99 per month.
6sense
Enterprise ABM, intent signals, predictive account scoring and orchestration for large GTM teams.
Free (50 credits per month) for basic features. Paid tiers (Team, Growth, Enterprise) custom pricing. Third-party data cites an average contract of about $123,711 per year.
ZoomInfo
Large enterprises looking for scale, deep enrichment, Copilot AI features and broad integrations.
Sales, Talent, and Marketing packages offer custom pricing.
RocketReach
API and batch lookups for data-driven teams, recruiters, and programmatic enrichment.
Essentials $99 per user per month, Pro $165 per user per month, Ultimate $300 per user per month.
Bombora
Intent data co op for marketing and sales to prioritize accounts by content consumption and surging topics.
Pricing not published, contact sales for a quote.
* Pricing reflects public information or starting points; many tools require contacting sales for enterprise or full-featured plans.
#1: Warmly
Warmly is the best Datanyze alternative with our signal-based revenue orchestration solution that helps you identify who your website visitors are at the contact level and then automatically reach out to them.
Our sales intelligence platform uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best lead list from intent data.
Disclosure: Even though Warmly is our sales tool, I’ll look to provide an objective perspective on why Warmly offers the best alternative to Datanyze in 2026.
All you have to do is add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.
In addition to company and individual-level identification, Warmly will also enrich your visitors’:
Contact data (email address, phone number, social media profiles, etc.).
Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.
That includes:
1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
3rd-party signals like competitor research or intent keywords being searched.
Warmly optimizes its data through a waterfall approach.
Our tool uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.
This leads to:
Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Since we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Find prospects that look just like your best users
Most platforms give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.
However, our tool goes much deeper.
With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.
And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.
Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.
The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.
Feature #3: Turn static lead lists into automated outreach with AI SDRs
Once you have built the lead list, Warmly doesn’t just let it sit there. It gets to work for you.
With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.
Here’s how it works:
Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
Messages are personalized automatically using contact data, context, and intent.
3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.
4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.
And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.
Feature #4: Marketing Ops Agent
The best GTM strategy is meaningless if you don’t have the right target list of companies and people.
It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.
Here's how it works:
The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:
AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
Buying committee identification using insights from past closed-won deals.
Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
Automatic list updates as new intent signals or engagement changes occur.
Unified buying intent scores that stay synced across every sales and marketing channel.
Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)
Similar to Datanyze, Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.
The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.
You will be able to filter by:
Job title, function, or department.
Seniority level and decision-making role.
Company size, revenue, industry, or location.
Tech stack and hiring signals.
And dozens more customizable filters.
➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.
Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.
💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
Monthly credits on Warmly are used to track and engage with potential leads.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How do Warmly’s credits work?
💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize.
Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
How is Warmly different from Datanyze?
While Datanyze is focused on fast contact discovery, technographics, and providing verified contact and firmographic data you can use for outbound prospecting, Warmly takes a signal-driven approach.
Warmly de-anonymizes who’s visiting your site, tracks real-time behavior, and triangulates second- and third-party signals to surface prospects who are actively in-market for a solution like yours and layers automation (AI SDRs, on-site chat, outreach sequences) to engage them in real-time.
On the other side, Datanyze is about giving sales teams a reliable, searchable source of contacts, technographics, and enrichment to scale outbound.
Here’s a breakdown of the 2 solutions’ functionality:
Category
Warmly
Datanyze
Core Functionality
Signal-driven revenue orchestration that de-anonymises website visitors, ties people to accounts, captures person-level intent, and prioritizes in-market prospects for real-time engagement and routing to reps.
Real-time B2B contact and technographic data platform with a searchable prospector and browser extension for capture and enrichment.
Data Enrichment and Intent Signals
Combines first-party website behavior with second and third-party signals and an internal prospect database to enrich visitors with person and company context and prioritize by intent.
Verified contact and firmographic data and technographic signals to identify prospect technology usage and enrich records for list building and outbound.
Automation and Outreach
Built-in automation, including AI-powered SDR workflows, automated email and LinkedIn outreach, on-site chat and warm offers, and real-time routing to reps for immediate engagement.
Focuses on data delivery and enrichment, integrates with CRMs and outreach platforms so teams can run sequences.
Best for
GTM teams that want to detect intent on their website and immediately engage high-intent visitors with automated personalized interactions
Sales and demand generation teams that need a reliable database of verified contacts and technographic insights to scale outbound prospecting and enrichment.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Reveals who your hottest prospects are right now.
✅ Generous free plan to get started with 500 website visitors to de-anonymize.
❌ Pricing is modular.
#2: Apollo
Best for: Growth teams and SMB sales teams that want an affordable all-in-one prospecting and outreach workflow.
Similar to: Cognism.
Apollo combines a sizable prospect database with built-in outreach sequencing and CRM style workflows, making it a great Datanyze alternative when your sales team needs prospecting and engagement in one platform.
The platform stood out to me because it balances affordability with outreach features for scaling outbound and not having to use another tool for it.
Features
Unified prospecting and sales engagement platformthat combines contact data, sequences, and automation in a single UI.
A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
Lead scoring and prioritization: Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert.
Pricing
Apollo’s pricing structure offers a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
If you need more, you can upgrade to one of three paid plans:
✅ Strong all-in-one workflow (search the database > enrich the leads > outbound sequence) that reduces tool friction.
❌ Occasional UI lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.
❌ Apollo can be complex, potentially requiring you to spend some time learning how the solution works.
#3: Cognism
Best for: Teams selling into Europe or regulated markets that need GDPR-conscious, high-quality contact data.
Similar to: Apollo.
Cognism focuses on privacy-safe, high-quality B2B contact and firmographic data, making it a good Datanyze alternative when compliance and fresher phone coverage matter, especially for EMEA sales.
The platform’s real-time data feeds and API options let you enrich CRMs or analytics warehouses.
Features
Privacy-first international contact enrichment with compliance tooling to support international outreach, covering the weakness of Datanyze.
Create custom workflows to enrich existing CRM data or new leads with updated information.
Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.
Pricing
Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.
Pros & Cons
✅ Strong compliance posture and phone coverage.
✅ Cognism’s browser extension allows prospecting over any website or app.
✅ Users frequently praise the quality of Cognism's customer support.
❌ Most app integrations are possible via Zapier and not native to Cognism, which is why some teams have been looking for Cognism alternatives.
❌ Pricing can be heavy for smaller teams.
#4: Seamless AI
Best for: Outbound SDR teams and sales reps who prioritize speed of prospect discovery.
Seamless AI is a real-time lead search engine that uses AI to find and verify contact details quickly, making it a practical Datanyze substitute for reps who need fast, accurate prospect lists.
The platform is optimized for velocity, as it lets you discover, verify, and export contacts at scale in seconds.
Features
Real-time AI search engine for B2B leads that surfaces verified emails and phone numbers instantly.
AI Assistant for sales content creation that helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
Total AI confidence scoring: The software assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.
Pricing
Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.
For more credits and extra features, subscribe to one of two plans:
Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
Enterprise: Includes everything in Pro, plus API and extra support.
However, Seamless AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.
Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. This means that you may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.
Pros & Cons
✅ Provides real-time, verified contact information, covering the weakness of tools like UpLead and Datanyze.
✅ User-friendly interface with a helpful Chrome extension.
✅ Integrations with platforms like LinkedIn and CRMs.
❌ Limited international data coverage compared to competitors, which is why some people have been looking for Seamless AI alternatives.
❌ Customer support can be inconsistent, similar to Datanyze, according to G2 reviews.
#5: Lusha
Best for: Individual sellers and small teams needing immediate, easy contact enrichment.
Similar to: Apollo.
Lusha is a lightweight contact enrichment tool with a browser extension and simple lookup flows, making it a strong Datanyze alternative for sales teams that want quick, no-fuss contact discovery.
What I like about the tool is that it trades deep enterprise features for speed and ease of use.
Features
Lusha helps you select the Bombora Intent topics that are most relevant to your business, surfacing the accounts showing the most buying activity.
Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
Lightweight Chrome extension and API for quick contact enrichment and direct dials and emails.
Pricing
Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:
Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, and intent, technology and 3 job change alerts.
Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.
Pros and Cons
✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.
✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.
✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.
❌ The intent signals capability is a part of the Scale pricing plan, which has custom pricing.
❌ The UI and dashboard aren't beginner-friendly according to G2 reviews, which is why some sales teams have been looking for Lusha alternatives.
#6: Kaspr
Best for: Teams that rely on LinkedIn prospecting and want rapid extension-based contact extraction.
Similar to: Lusha.
Kaspr offers a B2B prospecting tool that helps you get contact info like phone numbers, email addresses, and company data while prospecting on LinkedIn.
The software is a viable alternative to Datanyze for SDRs looking to send data of EU-based prospects from the LinkedIn Chrome Extension straight to their sales tech stack.
Features
One-click LinkedIn contact capture (emails and phones) via a Chrome extension plus simple workflow integrations.
Enrich European buyers' data using 120+ million European B2B contacts across 150 sources to get real-time verified information.
Send data from the LinkedIn Chrome Extension straight to your sales or marketing tech stack, including HubSpot, Pipedrive, Zoho, Salesforce, and more.
Pricing
Kaspr offers a free pan. Plus, it offers tier-based subscription plans:
Starter plan: $65 per month.
Business plan: $99 per month.
Organization plan: $99 per month.
Pros and Cons
✅ Intuitive and easy-to-navigate interface.
✅ Ability to obtain contact information with a single click.
✅ Fast LinkedIn lookups and easy exports.
❌ Advanced functionalities may require additional time to understand.
❌ Some G2 reviews are reporting accuracy issues.
#7: 6sense
Best for: Enterprise GTM teams running ABM who need intent signals and predictive account prioritization.
Similar to: ZoomInfo, Warmly.
6sense uses intent data, predictive analytics, and orchestration to surface in-market accounts before they engage with sales.
Its sales platform is a nice alternative to Datanyze, as it helps you to prioritize accounts and tailor outreach with precision to accelerate deal velocity.
Features
Detects buyer intent and connects it with the rest of the lead’s customer journey online so you can recognize leads most likely to convert based on their level of intent.
Predictive account scoring and intent orchestration that surfaces high-propensity accounts and recommended actions for sellers.
80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.
Pricing
6sense comes with a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.
To get more out of the platform, you’d need to be on one of their three paid tiers:
Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP and dashboards.
Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.
Even though 6sense does not disclose its pricing on the website, I found 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.
💡Feel free to check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.
Pros & Cons
✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.
✅ The tool has a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.
✅ Dynamic audience building with 80+ segmentation filters.
❌ The solution does not currently identify individuals on your website, but rather accounts.
❌ The tool can get expensive, which is why some sales teams have been looking for 6sense alternatives.
#8: ZoomInfo
Best for: Large enterprises and revenue teams that need scale, integrations, and advanced enrichment.
The platform is a viable alternative to Datanyze that helps you identify high-intent prospects, personalize outreach, and automate workflows.
Features
Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
Massive firmographic and technographic database plus intent signals and advanced account segmentation for ABM.
Intent data: The platform tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours.
Pricing
ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.
These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.
Since ZoomInfo doesn’t disclose its prices on its website, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.
Pros & Cons
✅ Extensive and up-to-date B2B contact database, particularly strong in the US market.
✅ Intuitive interface, despite having a large range of use cases and features.
✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.
❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.
❌ The tool can get really expensive for the full solution, according to G2 reviews.
#9: RocketReach
Best for: Data-driven teams needing reliable API access and batch lookups.
Similar to: Kaspr.
RocketReach offers an email and phone lookup solution with a strong API and batch export capabilities, making it a solid Datanyze alternative for recruiters, agencies, and sales teams wanting programmatic access to contact data.
The tool is best for straightforward contact discovery and CRM integration.
Features
Offers an extensive catalogue of 700+ million profiles, 60+ million companies, and millions of emails and phone numbers across industries verified in real-time.
The platform uses intent data to provide insights on intent topics and accounts' digital behavior, such as website visits, keywords, and content engagement.
You can use RocketReach’s Autopilot feature to create automated workflows for discovering and engaging prospects with just a few clicks.
Pricing
RocketReach offers three paid plans to choose from:
Essentials plan: $99 per user per month.
Pro plan: $165 per user per month.
Ultimate plan: $300 per user per month.
Pros and Cons
✅ Dedicated Chrome extension to access information without switching screens.
✅ You can create automated workflows for discovering and engaging prospects
✅ Integrates effortlessly with CRMs like Salesforce and HubSpot.
❌ Can be expensive for SMEs, which is why start-ups have been looking for RocketReach alternatives.
❌ Coverage gaps in some international SMB segments and occasional outdated contacts, according to G2 reviews.
#10: Bombora
Best for: Marketing and sales teams that want data-driven prioritization using intent signals.
Bombora provides deep B2B intent signals by monitoring web activity across a vast data co-op, helping sales teams know which accounts are “in market.”
The tool is a viable alternative to Datanyze, as it lets you focus outreach on buyers already researching relevant topics.
Features
You’ll be able to detect which accounts are “surging” in interest around your solution based on content consumption patterns across the web.
The platform lets you choose from thousands of B2B-relevant topics or create your own clusters based on your unique product category.
Push intent data directly into your CRM, MAP, or ABM platform to dynamically trigger outreach or prioritize accounts.
💡 Warmly integrates with Bombora, meaning you’ll get access to in-depth third-party intent data simply by subscribing to Warmly.
Pricing
Bombora does not publish prices or details about its packages. You can request a demo or contact its sales for more details.
Pros & Cons
✅ Integrates with CRMs and platforms like Salesforce, HubSpot, and LinkedIn, so reps can see real-time intent data layered on top of existing accounts.
✅ The tool tracks a wide range of intent topics and has high accuracy rates.
✅ You can push intent data directly into your CRM, MAP, or ABM platform
❌ Some users are not happy with its analytics reports.
❌ Can be expensive for SMEs.
Build your best lead list and engage in-market prospects with Warmly’s signal-based intent and automation capabilities
That’s it from our complete list of the 10 best Datanyze alternatives for sales teams looking to build lead lists, score them, and engage them.
Tools like Warmly go beyond lead list building and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.
Our solution warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.
Warmly then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.
If your team is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.
Here’s what else you’ll get by signing up for Warmly:
The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reachthe right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
10 Best Enterprise Sales Tools & Software: The 10 best tools for sales teams looking to streamline complex deal cycles, improve team collaboration, and win more deals.
10 Best LeadGenius Alternatives & Competitors [2026]
Time to read
Alan Zhao
LeadGenius is a managed lead generation and data enrichment service that combines AI with researcher verification to deliver tailored contact lists, buyer intelligence, and custom data pipelines.
It’s built for teams that need accuracy and custom fields rather than a self-service credit model.
That said, like any vendor, some teams hit bumps in day-to-day use.
Some users have reported frustrations with its prospect data, which can be outdated, the fact that it has limited international data coverage, and all of that while being more expensive than other tools on the market.
In this buyer’s guide, I’ll walk you through the 10 best LeadGenius alternatives in 2026, going over their core features, use cases, pros & cons, and pricing models.
TL;DR
The primary reasons some sales teams are looking to switch from LeadGenius are its often outdated prospect data, the fact that it’s more expensive than other solutions on the market, and its limited international data coverage.
Warmly offers the best alternative to LeadGenius with its person-level intent detection, real-time website visitor de-anonymization, and AI-powered outbound orchestration capabilities.
Tools like ZoomInfo and Apollo are ideal for teams that need scalable prospecting, enriched contact data, and built-in outbound automation to accelerate outreach.
On the other hand, solutions like Cognism and MadKudu can help you prioritize leads through compliant international data or predictive lead scoring, making them great for global and data-driven sales teams.
Why have some sales teams been looking to make the switch from LeadGenius?
At first, many teams love LeadGenius for its human-verified approach: people appreciate getting personally validated contacts, custom attributes, and the ability to request difficult or localized lists.
The managed model also means data can be delivered to match your CRM schema, which I think is great for ABM and enterprise workflows.
However, some users have found a few issues with the solution in relation to its accuracy, price tag, and geographic coverage: ⤵️
#1: Prospect data can be outdated
Even with human verification, some customers report receiving leads that are no longer accurate (e.g., people who changed roles, companies, or whose contact details no longer work).
➡️ This is especially noticeable on long sales cycles or in fast-moving industries where employee movement is high.
‘’Some of the leads we have received have been outdated or what we call "dead leads". You need to watch out for those if you plan to use this tool.’’ – G2 Review.
#2: More expensive than alternatives on the market
LeadGenius’s managed service is not a credits-based bargain.
Some teams find the pricing higher than plug-and-play lead enrichment tools, which can be a deal breaker for small teams or for very high-volume, low-touch outreach that doesn’t require human verification.
‘’I think their price is a bit higher than their competitors.’’ – G2 Review.
#3: Limited international data coverage
Even though LeadGenius advertises global capability and uses localized research, some users experience weaker depth in certain markets.
💡 If your GTM motion is outside the US, in the next tool you look for, you should ask for its country-level coverage and ask for sample lists from the exact territories you plan to target.
‘’In addition, they need to clearly explain to customers which geographical areas they have customers.’’ – Capterra Review.
What are the best LeadGenius alternatives on the market in 2026?
The best alternatives to LeadGenius are Warmly, with its signal-based revenue orchestration platform, ZoomInfo, and Apollo.
Here’s a quick use case and pricing breakdown of the 10 AI prospecting tools that I shortlisted:
Tool
Use Case
Pricing*
Warmly
Uses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents, giving you a smarter, signal-driven list rather than just “name and email.”
Free for 500 visitors and then starts at $10,000 per year (AI Data Agent), $16,000 per year (AI Inbound Agent), $22,000 per year (AI Outbound Agent), and $25,000 per year (Marketing Ops Agent).
ZoomInfo
Combines an extensive B2B contact and company database with firmographic, technographic, and intent data for scalable list building and enrichment. Ideal for enterprise GTM teams.
Custom pricing only; annual contracts required.
Apollo.io
Combines a large B2B contact database with built-in email sequencing, lead scoring, and CRM sync to move directly from list building to outreach.
Free plan available; Paid plans from $59 per user per month (Basic), $99 per user per month (Professional), $149 per user per month (Organization).
Seamless AI
Helps SDRs find verified emails and phone numbers in real time through AI-powered search, ideal for high-velocity outbound teams.
Free plan with 50 credits; paid plans (Pro and Enterprise) with custom pricing.
Cognism
GDPR-compliant global B2B data platform that merges verified direct dials with intent data for international prospecting and enrichment.
Custom pricing for Platinum and Diamond plans.
MadKudu
Predictive lead scoring platform that analyzes behavioral and firmographic data to prioritize and route high-potential inbound leads.
Custom pricing based on company needs.
FullContact
Identity-resolution and enrichment API that unifies fragmented contact data into complete person profiles for personalization and data hygiene.
Custom pricing; contact sales for a quote.
Datanyze
Identifies prospects by their existing tech stack to help SaaS sellers target companies using competitor or complementary tools.
Free 90-day trial; paid plans from $21 per month (Nyze Pro 1) and $39 per month (Nyze Pro 2).
Lusha
Simple contact lookup and enrichment platform with Chrome extension and Bombora intent integration for quick B2B prospect discovery.
Free plan (40 credits); paid plans from $22.45 per month (Pro), $52.45 per month (Premium), Scale plan with custom pricing.
Keyplay
AI-driven ICP modelling and ABM account scoring tool that syncs prioritized account lists directly to Salesforce and HubSpot.
Free plan available; Growth plan $12,000 per year; Scale plan custom pricing.
* Pricing reflects public information or starting points; many tools require contacting sales for enterprise or full-featured plans.
#1: Warmly
Warmly offers the best LeadGenius alternative with our signal-based revenue orchestration platform that helps you identify who your website visitors are at the person level (not only companies!) and then automatically reach out to them.
Our sales intelligence solution uses person-level intent signals to identify and prioritize your best customers in real-time, so you can build your best list of prospects from intent data.
Disclosure: Despite the fact that Warmly is our AI sales software, I’ll look to provide an objective perspective on why Warmly is the best alternative to LeadGenius on the market.
All you have to do would be to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.
In addition to company and person-level identification, Warmly will also enrich your visitors’:
Contact data (e.g., email address, phone number, social media profiles, etc.).
Firmographics (e.g., company location, size, funding, etc.).
Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.
That includes:
1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
3rd-party signals like competitor research or intent keywords being searched.
Warmly optimizes its data through a waterfall approach.
Our tool uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.
This leads to:
Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Since we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Find prospects that look just like your best customers
Most sales intelligence tools on the market give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.
However, our platform goes much deeper.
With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.
And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.
Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.
The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.
Feature #3: Turn static lead lists into automated outreach with AI SDRs
Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.
With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.
Here’s how it works:
Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
Messages are personalized automatically using contact data, context, and intent.
3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.
4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.
And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.
Feature #4: Marketing Ops Agent
The best GTM strategy is meaningless if you don’t have the right target list of companies and people.
It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.
Here's how it works:
The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:
AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
Buying committee identification using insights from past closed-won deals.
Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
Automatic list updates as new intent signals or engagement changes occur.
Unified buying intent scores that stay synced across every sales and marketing channel.
Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)
Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.
The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.
You will be able to filter by:
Job title, function, or department.
Seniority level and decision-making role.
Company size, revenue, industry, or location.
Tech stack and hiring signals.
And dozens more customizable filters.
➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.
Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.
💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
Monthly credits on Warmly are used to track and engage with potential leads.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How do Warmly’s credits work?
💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize.
Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
How is Warmly different from LeadGenius?
LeadGenius is built around bespoke, high-accuracy B2B data, combining AI automation with human validation to enrich records, build targeted lists, and supply custom data at scale.
Warmly, on the other hand, is a person-level intent and website de-anonymization platform that focuses on uncovering who’s actively visiting your site and enabling real-time engagement.
Our platform de-anonymizes who’s visiting your site, tracks real-time behavior, and triangulates second- and third-party signals to surface prospects who are actively in-market for a solution like yours and layers automation (AI SDRs, on-site chat, outreach sequences) to engage them in real-time.
On the other side, LeadGenius is about delivering deeply enriched, purpose-built contact and account data plus living behavioral signals you can operationalize across campaigns and workflows.
➡️ Warmly is better than LeadGenius for teams that want to instantly identify and engage in-market prospects in real-time rather than relying on static or pre-built contact lists.
Here’s a breakdown of the 2 solutions’ functionality:
Category
Warmly
LeadGenius
Core Functionality
Person-level website de-anonymization and intent detection that reveals contacts and companies visiting your site, ties them to accounts in your CRM, and prioritizes in-market prospects for immediate engagement and routing to reps.
Custom B2B data platform and enrichment engine that combines AI automation with human verification to produce high-precision contact and account data, custom extractors, APIs, and lookalike audiences for ABM and outbound.
Data Enrichment and Intent Signals
Combines first-party website behavior with enrichment to reveal which people and accounts are on your site and layers external signals to prioritize visitors by intent.
Appends firmographics, titles, technographics, and custom fields, and builds living behavioral and contact signals to create contextual signals for GTM motion.
Automation and Outreach
Built to trigger real-time actions, notify reps, route leads, and enable on-site engagement so teams can act when intent is highest.
Focuses on delivering enriched data and signals into your systems, such as CRM, MAP, and sales tools.
Best For
GTM teams that want to detect person-level intent on their website and immediately engage high-intent visitors with automated, real-time interactions and routing.
Sales and marketing teams that need high-quality, tailored B2B data, custom enrichment, lead list building, and behavioral or contact signal models to power ABM, outbound, and CRM enrichment at scale.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
ZoomInfo is a strong LeadGenius alternative because it combines one of the largest B2B contact and company databases with rich intent and technographic signals, so you can scale outbound lists quickly.
What stood out to me about ZoomInfo is that its deep CRM and sales engagement integrations make it easy to operationalize data across reps and campaigns.
Features
Copilot: ZoomInfo’s AI assistant that analyzes CRM data and databases to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
Massive firmographic and technographic database plus intent signals and advanced account segmentation for ABM.
Intent data: The tool tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours.
Pricing
ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.
These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.
Since ZoomInfo doesn’t disclose its prices on its website, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.
Pros & Cons
✅ Intent and firmographic layers plus a huge contact database that enable high-volume, targeted list building and automated enrichment.
✅ Intuitive interface, despite having a large range of use cases and features.
✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.
❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.
❌ The tool can get really expensive for the full suite of features, according to G2 reviews.
#3: Apollo
Best for: SMBs and mid-market teams wanting an affordable unified prospecting and outbound automation tool.
Similar to: Cognism.
Apollo pairs a sizable prospect database with built-in sales engagement (sequences, dialling, and email), making it an alternative to LeadGenius for teams that want an all-in-one prospecting and outreach stack.
I think of the platform as especially useful where list generation and multi-touch cadences should live and be measured in the same tool.
Features
Combined contact intelligence, integrated sequences and activity tracking so sourcing and outreach live in one platform.
A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
Lead scoring and prioritization: Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert.
Pricing
Apollo’s pricing structure offers a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
If you need more, you can upgrade to one of three paid plans:
Seamless AI is a viable alternative to LeadGenius when you need fast, real-time contact discovery and enrichment with AI-assisted search.
The platform is built to find contacts quickly and surface validated emails to fuel high-velocity outreach.
Features
Real-time contact discovery and verification that reduces manual list-building time for SDRs.
Craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
Total AI confidence scoring that assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.
Pricing
Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.
For more credits and extra features, subscribe to one of two plans:
Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
Enterprise: Includes everything in Pro, plus API and extra support.
However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.
Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. This means that you may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.
Pros & Cons
✅ Provides real-time, verified contact information, covering the weakness of tools like UpLead.
✅ User-friendly interface with a helpful Chrome extension.
✅ Integrations with platforms like LinkedIn and CRMs.
❌ Limited international data coverage compared to other tools on the market, which is why some people have been looking for Seamless AI alternatives.
❌ Its customer support can be inconsistent, according to G2 reviews.
#5: Cognism
Best for: Companies doing cross-border outbound that need data privacy and lead enrichment.
Similar to: Apollo.
Cognism stands out by combining global B2B data with strong privacy, compliance controls and intent signals, making it attractive where GDPR-safe prospecting matters.
It’s a viable LeadGenius alternative for teams that need international coverage plus enterprise-grade consent and compliance features.
Features
Global prospect database with compliance-aware enrichment and intent data designed for international outreach, covering the weakness of LeadGenius.
You’ll be able to create custom workflows to enrich existing CRM data or new leads with updated information.
Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.
Pricing
Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.
Pros & Cons
✅ Good international coverage with compliance focus.
✅ Cognism’s browser extension allows prospecting over any website or app.
✅ Users frequently praise the quality of Cognism's customer support.
❌ Most app integrations are possible via Zapier and not native to Cognism, which is why some teams have been looking for Cognism alternatives.
❌ Pricing can be heavy for smaller teams.
#6: MadKudu
Best for: Revenue teams that need data-driven lead qualification and smarter routing of inbound leads.
Similar to: 6sense.
MadKudu is an alternative to LeadGenius when your priority is predictive lead scoring and routing rather than raw list-building.
The platform turns behavioral and firmographic signals into actionable lead scores so you can prioritize inbound leads.
Features
Analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
Leads are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses.
Pricing
MadKudu doesn’t publish prices for its product.
You can book a demo and request a custom quote based on your specific requirements.
Pros & Cons
✅ Analyzes your historical customer data.
✅ Predictive scoring models that use behavioral and firmographic signals
✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.
Best for: Building rich individual profiles by aggregating data across social channels, emails, company info, and demographics.
Similar to: MadKudu.
FullContact is a compact alternative to LeadGenius when you need identity resolution and enrichment APIs to unify fragmented contact records across your systems.
The platform excels at matching multiple identifiers to a single person profile for cleaner downstream personalization.
Features
Identify website visitors with their professional contact information by using the Acumen Lead Identification feature.
Unify and enrich incomplete lead data by mapping identities across your systems of record.
Identity-resolution and enrichment API that consolidates fragmented contact info into unified profiles.
Pricing
FullContact does not disclose its pricing through its website.
To access that information, get in contact with FullContact’s sales team.
Pros & Cons
✅ Great at deduping and enriching diverse contact identifiers.
✅ Easy to use and understand.
✅ Low levels of maintenance required.
❌ Less focused on lead scoring or outbound sequences.
❌ Many verification steps often mean outdated data.
#8: Datanyze
Best for: GTM teams selling SaaS solutions that want to target accounts by existing tech stack.
Similar to: FullContact.
Datanyze is a viable LeadGenius alternative when technographic intelligence (i.e., what tools a prospect uses) is the core signal you want to target by product fit.
What stood out to me about the platform is that it helps SDRs surface companies using competitor tech or complementary stacks for highly relevant outreach.
Features
With its Chrome extension, Datanyze lets you capture data from prospects' LinkedIn profiles.
Datanyze provides curated icebreakers for sales reps to use when reaching out.
Technographic discovery that identifies prospects by the software and technologies they run, improving product-fit targeting.
Pricing
Currently, Datanyze offers three plans for users:
Free: 90-day free trial. Comes with 10 credits per month.
Nyze Pro 1: Costs $21 per month, per year. Comes with 960 credits per month.
Nyze Pro 2: $39 per month, per year. Comes with 1920 credits per month.
Each credit is worth 1 contact information reveal, making Datanyze one of the most affordable lead enrichment tools available.
Pros & Cons
✅ Simple Chrome extension that allows for real-time data collection.
✅ Affordable entry pricing for small teams or SMBs.
✅ Excellent for product-fit targeting via technographics
❌ Coverage can be inconsistent outside mainstream tech categories.
❌ Lacks a built-in lead scoring engine.
#9: Lusha
Best for: Individual reps, small sales teams, and recruiters who want low-friction contact lookups.
Similar to: Apollo.
Lusha is a lightweight contact enrichment tool with a browser extension and simple lookup flows, making it a strong LeadGenius alternative for teams that want quick contact discovery.
What I like about the platform is that it trades deep enterprise features for speed and ease of use.
Features
Lusha helps you select the Bombora Intent topics that are most relevant to your business, surfacing the accounts showing the most buying activity.
Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
Lightweight Chrome extension and API for quick contact enrichment and direct dials and emails.
Pricing
Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:
Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, intent, technology and 3 job change alerts.
Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.
Pros and Cons
✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.
✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.
✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.
❌ The intent signals capability is a part of the Scale pricing plan, which has custom pricing.
❌ The UI and dashboard aren't beginner-friendly according to G2 reviews, unlike some Lusha alternatives.
#10: Keyplay
Best for: Sales teams that need ICP modelling, ABM account scoring, and CRM-native workflows.
Keyplay is a viable LeadGenius alternative when your focus is on account selection and ICP-first ABM rather than pure contact list generation.
What I like about the platform is that it models ICPs, scores accounts, and syncs prioritized lists back into Salesforce and HubSpot.
Features
AI Lookalike helps you find accounts that match your best-performing customers and deals.
Options for building custom lead scoring systems without using code.
The platform tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.
Pricing
Keyplay doesn’t have a free trial for its paid plans.
However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records.
If you need more, you can upgrade to one of two plans:
Growth: $12,000/year.
Scale: Custom pricing.
Pros & Cons
✅ Highly customizable.
✅ Signal tracking, including HR tech, accounting software, and recruiting activity.
✅ User-friendly UI.
❌ Integrates with only two CRMs, HubSpot and Salesforce, which is why some people have been looking for Keyplay alternatives.
❌ Offers only annual paid plans.
Next steps: Build your best lead list and engage in-market prospects with Warmly
That’s it from our complete list of the 10 best LeadGenius alternatives for sales teams looking to build lead lists, score them, and engage them.
Modern sales intelligence tools like Warmly go beyond lead list building and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.
Our platform warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.
Warmly then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.
If your team is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.
Here’s what else you’ll get by signing up for Warmly:
The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reachthe right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
10 Best Enterprise Sales Tools & Software: The 10 best tools for sales teams looking to streamline complex deal cycles, improve team collaboration, and win more deals.
Keyplay is a B2B data intelligence and account research platform that helps go-to-market teams identify companies that match their ideal customer profile (ICP) and uncover signals that indicate buying intent.
The platform is designed to help revenue teams focus on the right accounts by combining firmographic data, technographics, and behavioral insights.
Despite this, some users and me included found some issues and points worth mentioning.
In this buyer’s guide, I’ll walk you through the 10 best Keyplay alternatives available today, covering their core features, best use cases, pros & cons, and pricing structures.
TL;DR
The main reasons why some sales teams have been looking to switch from Keyplay are its current lack of a centralized signal orchestration engine, recent price increase, and limited CRM integrations.
Warmly offers the best alternative to Keyplay with its signal-based revenue orchestration, real-time visitor identification, and AI-powered outbound automation capabilities.
Platforms like Apollo and ZoomInfo are ideal for SMB and enterprise sales teams that need a large B2B contact database, multichannel engagement, and account intelligence.
On the other hand, there are tools like Clearbit and MadKudu that can help you enrich leads, score prospects, and predict conversion with intent and behavioral data.
Why have some sales teams been looking to make the switch from Keyplay?
When I tried Keyplay, I was happy with how it could ingest my first-party data, such as CRM activity or deal history, and use it to train or enrich my ICP model.
For example, if your best customers are typically Series B SaaS companies using HubSpot, Keyplay can learn that pattern from your own data and find more accounts like that.
Despite this, I saw a few drawbacks of the platform, and, when cross-checking with G2 reviews of the tool, a few trends started to emerge:
#1: Current lack of a centralized signal orchestration engine
One noticeable limitation in Keyplay’s current setup for me was that, while it excels at defining, discovering, and enriching ideal accounts, it doesn’t yet include a unified system for orchestrating and acting on multiple signals in real-time.
The platform doesn’t currently:
Combine multiple behavioral and firmographic signals into a single “intent” or “readiness” score that dynamically updates.
Trigger outreach or workflows automatically when certain thresholds are met (e.g., “company hired 3 new AEs, visited pricing page, and matches Tier 1 ICP”).
It doesn’t have a visual, live dashboard for SDRs showing which accounts are “heating up” right now.
Instead, Keyplay serves more as the analytical foundation of your GTM motion, helping teams define who to target and why they’re a fit, rather than acting as the orchestration “engine” that decides when to engage or triggers action automatically.
➡️ Keyplay excels at the “who and why” of targeting (identifying and scoring the right accounts) but doesn’t yet cover the “when and how”, which is the real-time decisioning layer that ties signals to action and fuels true revenue orchestration.
Why this is important: Orchestrated sales intelligence (enriched contact + intent data) can help you shorten prospect research from 3–5 hours to 10–15 minutes, according to industry research by Mordor Intelligence, as AI enrichment condenses discovery and prioritization work.
#2: Recent price increase
Something else that stood out to me is Keyplay’s recent price increase, as it went from costing $12,000/year (still listed as much on sites like Salesforge) to $18,000/year.
To be fair to the solution, it does offer a generous freemium version that you can play around with, but the new price tag will be a tough pill to swallow for SMEs.
Last but not least, users of the tool are not happy with its limited range of CRM integrations and the fact that the platform cannot integrate with multiple CRMs.
Currently, Keyplay integrates with HubSpot and Salesforce only, and is not capable of integrating with more than one CRM, so users may write the data easily across their tech stack.
‘’The main improvement I would appreciate from Keyplay would be the ability to integrate with more than one CRM to write the data easily across our tech stack.’’ – G2 Review.
What are the best alternatives to Keyplay in 2026?
The best alternatives to Keyplay are Warmly, with its signal-based revenue orchestration platform, Apollo, and ZoomInfo.
Here’s a breakdown of the 10 tools that I shortlisted:
Tool
Use Case
Pricing*
Warmly
Uses signal-based revenue orchestration to de-anonymize website visitors, score them with intent signals, and automate multi-channel outreach.
Free plan for 500 website visitors. Paid plans start at $10,000/year (AI Data Agent), $16,000/year (AI Inbound Agent), $22,000/year (AI Outbound Agent). $25,000/year for Marketing Ops Agent.
Apollo.io
Combines a large B2B contact database with multichannel outreach sequences and CRM sync for SMB and mid-market sales teams.
Enterprise GTM intelligence with exhaustive contact data, intent signals, and AI tools to prioritize and engage accounts.
Custom pricing; contact ZoomInfo for a quote.
Clearbit
Real-time lead enrichment and account intelligence for product and marketing teams, enabling personalized engagement.
Custom volume-based pricing; contact Clearbit for a quote.
MadKudu
Predictive lead scoring and ICP-tailored models for high-volume inbound funnels, improving lead conversion prioritization.
Custom pricing; request a demo for a quote.
Demandbase
ABM-focused platform for marketing-led teams, combining account identification, targeted ads, and personalized site experiences.
Custom pricing; contact Demandbase for a quote.
Dealfront
EU-focused account discovery with website visitor identification, intent filters, and firmographic enrichment.
Limited free plan (100 monthly visitors). Paid plans start at €165/month; custom pricing depending on usage.
Cognism
Global GDPR-compliant contact enrichment with intent signals and phone-verified leads for outbound-focused sales teams.
Custom pricing; contact Cognism for a quote.
Clay
Automates lead list building, CRM enrichment, and custom scoring using multiple enrichment sources and AI-powered scraping.
Free plan for 100 monthly searches. Paid plans: $149/mo (Starter), $349/mo (Explorer), $800/mo (Pro), Enterprise custom pricing.
Seamless AI
Real-time AI-powered B2B lead discovery and verification for SDRs and small sales teams needing fast prospecting.
Free plan with 50 credits. Paid plans: Pro and Enterprise; contact Seamless AI for exact pricing.
* Pricing reflects public information or starting points; many tools require contacting sales for enterprise or full-featured plans.
#1: Warmly
Warmly is the best Keyplay alternative on the market in 2026 with our signal-based revenue orchestration solution that helps you de-anonymize your website visitors and then reach out to them automatically.
Our tool uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best lead list from intent data.
Disclosure: Even though Warmly is our AI sales solution, I’ll look to provide an unbiased perspective on why Warmly offers the best alternative to Keyplay in 2026.
After all, most prospects (~96%, according to recent industry research) research companies or products before engaging sales: buyers do heavy pre-contact research.
All you have to do is to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.
In addition to company and individual-level identification, Warmly will also enrich your visitors’:
Contact data (email address, phone number, social media profiles, etc.).
Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.
That includes:
1st-party signals like pricing page views, repeated visits, product usage, or form fills.
3rd-party signals like competitor research or intent keywords being searched.
Our tool optimizes our data through a waterfall approach.
Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.
This leads to:
Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Since we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Find prospects that look just like your best customers
Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.
However, our tool goes much deeper.
With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.
And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.
Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.
The end result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.
Feature #3: Turn static lead lists into automated outreach with AI SDRs
Once you have built the prospect list, Warmly doesn’t just let it sit there all smart. It gets to work for you.
With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.
Here’s how it works:
ICP-fit prospects who show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
Messages are personalized using contact data, context, and intent.
3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.
4. You can set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.
And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.
Feature #4: Marketing Ops Agent
The best GTM strategy is meaningless if you don’t have the right target list of companies and people.
It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.
Here's how it works:
The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:
AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
Buying committee identification using insights from past closed-won deals.
Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
Automatic list updates as new intent signals or engagement changes occur.
Unified buying intent scores that stay synced across every sales and marketing channel.
According to a recent study, ~96% of prospects research companies or products before engaging sales teams, which shows that your buyers are doing heavy pre-contact research as you're reading this guide.
Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)
Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.
The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.
You will be able to filter by:
Job title, function, or department.
Seniority level and decision-making role.
Company size, revenue, industry, or location.
Tech stack and hiring signals.
And dozens more customizable filters.
➡️ Each lead comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.
Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.
💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
Monthly credits on Warmly are used to track and engage with potential leads.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How do Warmly’s credits work?
💡 Warmly will provide you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize.
Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
How is Warmly different from Keyplay?
Warmly takes a signal-driven, person-level approach when compared to Keyplay.
It de-anonymizes website visitors, scores them with first-, second- and third-party intent signals, and then automates personalized outreach such as email, LinkedIn, on-site AI chat and live video handoffs so you can engage visitors in real-time.
Keyplay, by contrast, focuses on ICP modelling, account scoring and account selection, building and continuously updating ideal-customer profiles, surfacing high-fit accounts, and producing account signals that feed CRM and ABM playbooks.
It is designed to pick which accounts to work on and how to tier and target them.
Here’s a breakdown of the 2 solutions’ functionality:
Category
Warmly
Keyplay
Core Functionality
A signal-based revenue orchestration platform that de-anonymizes website visitors to person and company level matches, ties those people to accounts, scores readiness, and triggers immediate GTM actions.
An ICP modeling and account selection platform that scores and tiers accounts, produces prioritized account signals and lookalike discovery, and integrates continuously with CRM for ABM, territory planning and outbound prioritization.
Data Enrichment and Intent Signals
Combines person-level de-anonymization from site behavior with first, second and third-party signals such as page views, form activity and external intent sources, enriched to person and company records.
Focuses on fit and propensity signals at the account level, including ICP lookalikes and firmographic fit.
Automation and Outreach
Built-in automation for rapid follow-up, including automated outreach sequences for email and LinkedIn, AI chat for on-site engagement, routing to SDRs, and real-time plays like pop-ups and video handoffs to convert active visitors quickly.
Primarily a decisioning and account intelligence layer that generates prioritized account lists, signals and playbooks to feed existing outreach tools.
Best for
GTM teams that want to identify, prioritize and engage high-intent website visitors instantly, shortening response time and converting on-site interest.
RevOps and ABM teams that need a robust ICP, account scoring, territory planning and TOFU account discovery, ideal for targeting the right accounts at scale before running ABM and outbound motions.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Reveals who your hottest prospects are right now.
✅ Generous free plan to get started with 500 website visitors to de-anonymize.
❌ Pricing is modular.
#2: Apollo
Best for: SMBs and mid-market sales teams that want an affordable, all-in-one prospecting and engagement stack.
Similar to: Seamless AI.
Apollo is a strong Keyplay alternative for teams that want a single platform combining a large B2B contact database with sequence-based outreach and analytics.
The platform reduces the need to stitch separate prospecting, cadence, and reporting tools with its built-in automation and CRM sync.
Features
Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research.
The platform's AI assists in crafting personalized emails, incorporating company news and insights to match your brand voice, enhancing engagement rates.
Automated prospecting, multichannel sequences and analytics in one platform for faster outreach execution.
Pricing
Apollo’s pricing comes with a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
If you need more, you can upgrade to one of three paid plans:
Basic: $59 per user per month.
Professional: $99 per user per month.
Organization: $149 per user per month.
Pros & Cons
✅ A B2B database with over 210 million contacts.
✅ Seamless integration with existing AI sales tools that you might already be using.
✅ Detailed analytics for optimizing campaigns.
❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.
❌ The tool can be complex to use, potentially requiring a significant learning curve.
#3: ZoomInfo
Best for: Enterprise sales and marketing organizations that require exhaustive contact data and intent for ABM.
The platform is a viable alternative to Keyplay, as it pairs broad data coverage with engagement tools, so you can both discover accounts and operationalize outreach from the same place.
Features
Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
Massive firmographic and technographic datasets plus intent signals and advanced account segmentation for ABM.
ZoomInfo tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours.
Pricing
ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.
These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.
Since ZoomInfo doesn’t disclose its prices, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.
Pros & Cons
✅ Extensive and up-to-date B2B contact database, particularly strong in the US market.
✅ Intuitive interface, despite having a large range of use cases and features.
✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.
❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.
❌ The platform can get really expensive for the full solution.
#4: Clearbit
Best for: Product and marketing teams that want programmatic enrichment and website-to-account intelligence.
Similar to: Cognism.
Clearbit provides real-time enrichment that you can use to enrich forms, score leads, and segment accounts as they interact with your website.
The platform’s developer-friendly stack makes it a viable alternative to Keyplay for enterprise teams looking to embed data into workflows for immediate personalization.
Features
Real-time lead enrichment and reverse-IP company matching to improve inbound conversion and routing.
Form shortening for capturing more leads without losing relevant data.
Instant lead scoring and routing thanks to the platform’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.
Pricing
Clearbit’s pricing is not currently disclosed, meaning you’ll have to contact its team for accurate pricing details.
The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.
This means that you’ll probably be charged extra if you opt for add-ons.
➡️ Note: Warmly's pricing plans include access to Clearbit’s rich database.
Pros & Cons
✅ Variety of buyer intent signals to help you identify qualified leads.
❌ Pricing scales with volume, and advanced features can become costly, which is why some teams have been looking for Clearbit alternatives.
❌ Some of its features are available only as add-ons that are charged extra.
#5: MadKudu
Best for: Creating multiple scoring models tailored to different markets and ICPs.
Similar to: Dealfront.
MadKudu offers a lead prospecting solution that focuses on predictive lead scoring tailored to high-volume inbound funnels.
The platform is a nice alternative to Keyplay, as it uses historical conversion data to predict which leads are likely to become customers, particularly in product-led or content-driven growth environments.
Features
The platform analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
Fit and intent model segmentation, where leads are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses.
Pricing
MadKudu doesn’t currently publish prices for its product.
You will have to book a demo and request a custom quote based on your specific requirements to learn its pricing structure.
Pros & Cons
✅ Analyzes your historical customer data.
✅ Leads are categorized by both fit and intent.
✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, covering the weaknesses of Keyplay.
❌ Steep learning curve to learn how to best use the solution.
❌ There’s a higher price tag reported than other alternatives on the market, which is why some teams have been looking for MadKudu alternatives.
#6: Demandbase
Best for: Marketing-led ABM teams running targeted ad campaigns and personalized site experiences.
Demandbase replaces Keyplay for teams that want an account-centric platform combining account identification, targeted advertising, and on-site personalization.
The platform is built to connect account insights to ad and personalization channels so marketing can directly influence account engagement.
Features
Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts and audience segments.
Real-time website personalization leverages intent and B2B data to provide each target account with a personalized web experience.
Actionable sales insights that help you close more deals by knowing which prospects are ready to buy and when to reach out.
Pricing
Demandbase does not include its pricing, so you’d have to contact their team to get a quote.
➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.
Pros & Cons
✅ Targeted B2B advertising and retargeting.
✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.
✅ Sales insights that your team can use to prioritize accounts.
❌ The tool has a steep learning curve, according to G2 reviews.
❌ On the higher end in terms of pricing, similar to Keyplay, which is why some SMEs have been looking for alternatives.
#7: Dealfront
Best for: EU-native account discovery with website visitor identification, intent filters, and firmographic enrichment.
Similar to: Warmly.
Dealfront offers a B2B sales intelligence and website visitor identification solution created by merging Echobot and Leadfeeder.
The platform holds data on millions of EU-based B2B contacts, making it an excellent alternative to Keyplay if you’re focused on the EU market.
Features
Identifies accounts visiting your website and delivers on-site intent insights.
Extensive GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
Target and Connect workflow that lets you filter by ICP, enrich contacts, and map web visitor signals to prioritize outreach to active accounts.
Pricing
Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.
Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.
Regarding visitor identification, there’s a limited free plan that allows you to identify up to 100 monthly website visitors but excludes all other Dealfront features.
This means you won’t get any other data on the companies visiting your website, not even essential contact details.
The paid plan starts at €165 per month, with the final price depending on the number of identified companies.
Pros & Cons
✅ Strong European coverage and compliance posture.
✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).
✅ A nice range of native CRM integrations, covering the weakness of Keyplay.
❌ Capable of identifying only companies and even those with a low accuracy level.
❌ Focused on the European market, with a particular emphasis on the DACH region, with other regions being underrepresented, unlike Dealfront alternatives.
#8: Cognism
Best for: Sales teams that depend on outbound calling and need trustworthy, compliant global data.
Cognism combines high-quality, GDPR-aware B2B contact data with intent signals and phone-verified dials, so sales reps can find verified decision-makers across EMEA and act when accounts show buying intent.
The tool’s native CRM integrations and real-time enrichment make it a viable Keyplay alternative, as they reduce time-to-engagement and keep your outbound lists accurate.
Features
Privacy-first global contact enrichment with compliance tooling to support international outreach.
Create custom workflows to enrich existing CRM data or new leads with updated information.
Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.
Pricing
Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.
Pros & Cons
✅ Get access to global data without geographical restrictions.
✅ Cognism’s browser extension allows prospecting over any website or app.
✅ Users frequently praise the quality of Cognism's customer support.
❌ Most integrations are possible via Zapier and not native to Cognism, which is why some teams have been looking for Cognism alternatives.
❌ Limited intent data when compared to alternatives on the market.
#9: Clay
Best for: Teams aiming to automate lead list building, CRM enrichment, and custom scoring.
Similar to: Seamless AI.
Clay is a lead enrichment platform that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.
With Clay, what stood out to me is that you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”.
Features
Waterfall data enrichment that helps you cross-reference dozens of databases and data providers, increasing the chances of getting accurate data.
AI web scraper Claygent runs basic prospect research for you anywhere on the web.
Intuitive lead list builder that lets you create comprehensive lists easily.
Pricing
Similar to Keyplay, Clay’s pricing has a free forever plan that provides 100 monthly search credits and limited access to its features.
For more advanced users, Clay has 4 pricing tiers:
Starter: $149/mo for 2,000 credits.
Explorer: $349/mo for 10,000 credits.
Pro: $800/mo for 50,000 credits.
Enterprise: Custom pricing for a custom amount of credits.
Pros and Cons
✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.
✅ Wide range of features and seamless integrations.
✅ The platform can automate essential sales operations.
❌ Can be difficult to master, which is why some people have been looking for Clay alternatives.
❌ The costs can easily sneak up on you, according to user reviews.
#10: Seamless AI
Best for: Teams looking for real-time B2B lead generation with AI-powered contact search and enrichment.
Seamless AI is a Keyplay alternative that uses AI to discover prospects and verify contact info quickly, making it useful for SDRs and small sales teams that need speedy list-building.
The platform’s browser-based tools and extension let reps pull targeted lists without heavy setup.
Features
Real-time search engine that ensures SDRs can instantly reach the most recent and relevant contact information, enhancing the efficiency of their outreach efforts.
An AI Assistant for sales content creation, which helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
Total AI confidence scoring, which assigns a confidence score to each contact's data, indicating the reliability of information like email addresses.
Pricing
Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.
For more credits and extra features, subscribe to one of two plans:
Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
Enterprise: Includes everything in Pro, plus API and extra support.
However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.
✅ User-friendly interface with a helpful Chrome extension.
✅ Integrations with platforms like LinkedIn and CRMs.
❌ Limited international data coverage compared to competitors.
❌ Customer support can be inconsistent when compared to Seamless AI alternatives, according to user reviews.
Engage in-market prospects with Warmly’s signal-based intent and automation capabilities
That’s it from our list of the 10 best Keyplay alternatives for SDRs looking to build lead lists, score them, and engage them.
Tools like Warmly and Clay go beyond enrichment and ICP identification: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.
Warmly warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.
Our tool then uses Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.
If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.
Here’s what else you’ll get by signing up for Warmly:
The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reachthe right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
Warmly Ushers in the Era of Lean Pipeline With Launch of AI Marketing Ops Agent
Time to read
Alan Zhao
SAN FRANCISCO — October 14, 2025 — Warmly, the leader in AI-powered go-to-market tools, today announced the launch of its Marketing Ops Agent, a first-of-its-kind platform that combines AI enrichments and real-time signal monitoring to automatically build, update, and prioritize a list of the highest-value accounts and contacts for marketing teams.
The launch marks a major milestone for Warmly, which has grown ARR 5× since its Series A and now powers marketing teams for high-growth companies like Workboard, New Relic, and Conversion.ai.
“Traditionally, the process of building a target list can take weeks, involves stitching together the results of several different and complex tools and requires constant manual tweaking. And often, the target list you end up with is still sub-optimal and likely out of date before the end of the quarter.” Said Alan Zhao, Co-Founder and CPO of Warmly. “We fix that problem by giving marketers one, easy to use tool that builds a real-time list of accounts and people that actually want to buy from you.”
The End of Spray-and-Pray: Welcome to “Lean Pipeline”
B2B teams are stuck in a vicious cycle of trying to hit inflated pipeline targets with more ad spend, more outbound, and more tools, only to see sales rate continue to decline, revenue flatline, and the cycle to continue with an even higher pipeline goal.
Warmly’s Lean Pipeline approach breaks that cycle. Marketers don’t need to chase massive pipeline targets, they can focus only on the high-fit accounts and the people with intent to buy.
”Warmly sourced MQLs closed at a 50% higher rate and 30% faster than our other sources” - Stephanie Armand, Sr. Rev Ops Manger, Qase
The Super Marketer
The Warmly Marketing Ops Agent is the first tool built for a new generation of “Super Marketers,” the next $500k+ earners in tech.
"The Super Marketer will become the most valuable asset of high-growth organizations," said Maximus Greenwald, Co-Founder and CEO of Warmly. "Our platform empowers these professionals with the tools they need to identify and convert the right opportunities, and transform marketing into their company’s primary revenue driver."
This new generation of marketers will orchestrate sophisticated, highly-targeted, omni channel campaigns at scale at hyper speed. They’ll be able to single-handedly generate 75%+ of a company's total pipeline by leveraging AI tools like Warmly.
“We were able to replace 4 tools and an entire role within our GTM org with just the Warmly Mar Ops Agent.” - David Chase, CEO, Workboard
In the AI era, pipeline quality is the ultimate competitive advantage. Warmly’s Marketing Ops Agent is available today for all customers and integrates seamlessly with existing Warmly signals, and orchestration workflows.
10 Best Seamless AI Alternatives & Competitors [2026]
Time to read
Alan Zhao
Seamless AI is an AI sales prospecting tool that helps you research and validate contacts and businesses in seconds.
The platform promises to help you build your best lead list and craft personalized sales emails with its AI scoring capabilities that will indicate the reliability of information.
However, some users of the platform have not been happy with its data quality, pricing, and international coverage.
In this buyer article, I’ll go over the 10 best Seamless AI alternatives on the market, going over their features, use cases, pros & cons, and pricing structures.
TL;DR
The main reasons why some sales teams have been looking to switch from Seamless AI are its occasional outdated or duplicate records, custom pricing that can be steep, and limited international data coverage.
Warmly offers the best alternative to Seamless AI with its signal-based revenue orchestration, real-time visitor identification, and AI-powered outbound automation capabilities.
Tools like Lusha and Apollo are ideal for SDRs and SMB sales teams that need quick, affordable contact enrichment and integrated outreach tools.
On the other hand, platforms like ZoomInfo and Cognism can help you access enterprise-grade data coverage and intent insights, making them better suited for large and/or international sales teams.
Why have some sales teams been looking to make the switch from Seamless AI?
Initially, I was impressed with Seamless AI’s database of contacts for different industries and how ‘’seamless’’ it was to use it (no pun intended).
I could really find the contact info of the leads I ran it past to test it, with both firmographics and intent data.
However, as I started to use the platform more extensively, some issues started to show, and I later found that other users of the platform share the same concerns: ⤵️
#1: Occasional outdated titles, duplicate records, or contacts that require verification
The #1 issue of the tool that I saw everyone talk about and experienced firsthard has been the tool’s occasional outdated contact information.
➡️ And, to be fair to Seamless AI, it’s not easy maintaining a database with over a billion contacts.
As a result, users of the platform mention that they have to perform manual data validation before feeding the results into their larger pipelines.
‘’Data quality is good overall, but not flawless. I still see occasional outdated titles, duplicate records, or contacts that require verification, especially for some international markets.’’ – G2 Review.
#2: Custom pricing that can be steep for SMEs
Next up, users of the platform mention that the tool’s pricing, which is not publicly available, can be steep for smaller businesses.
➡️ The way Seamless AI’s pricing works is with a standard for the industry credit-based pricing model, where reveals and exports consume credits, and can get expensive real fast when you’re revealing and exporting contacts at scale.
‘’The pricing is also a bit steep and can be improved.’’ – G2 Review.
#3: Limited global coverage
Last but not least, customers of Seamless AI are not happy with its limited international coverage.
A verified mid-market user of the tool mentions that the data is not fully updated for certain regions and industries, which has made them double-check before sharing the data with their team.
‘’One small drawback is that international records sometimes need better coverage.’’ – G2 Review.
What are the best Seamless AI alternatives on the market in 2026?
The best alternatives to Seamless AI are Warmly, with its signal-based revenue orchestration platform, Lusha and ZoomInfo.
ToolUse CasePricingWarmlyUses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents, giving you a smarter, signal-driven list rather than just “name and email.”Starts at $10,000/year (AI Data Agent), $16,000/year (AI Outbound Agent), $22,000/year (AI Inbound Agent).LushaIdeal for SDRs and small sales teams needing quick, on-the-fly contact lookups and enrichment.Free plan available with 40 credits. Paid plans from $22.45/month (Pro) and $52.45/month (Premium). Scale plan has custom pricing.ZoomInfoBest for large sales and marketing organizations that need account intelligence, intent insights, and deep CRM integrations.Custom pricing based on use case and data volume, typically starting around $15,000/year.Apollo.ioCombines a large B2B contact database with built-in sequencing, lead scoring, and CRM sync to move directly from list building to outreach.Free plan available. Paid plans from $59/user/month (Basic), $99/user/month (Professional), $149/user/month (Organization).CognismDesigned for teams doing international sales that require GDPR-compliant, phone-verified data and intent insights.Custom pricing for Platinum and Diamond plans.Reply.ioIdeal for scaling outbound outreach with automated multichannel sequences across email, calls, and social.AI SDR Starter from $500/month, Growth from $2500/month, Enterprise from $15,000/month.UnifyGTMSuited for revenue operations teams that need to unify data and orchestrate workflows across the GTM stack.Growth plan from $700/month. Pro and Enterprise plans have custom pricing with credit-based usage.ClayBest for automating lead list building and enrichment using AI web scraping and waterfall data validation.Free plan available. Paid plans from $149/month (Starter), $349/month (Explorer), $800/month (Pro), with custom Enterprise pricing.KasprBuilt for teams relying on prospecting that want rapid contact extraction and enrichment within the EU.Free plan available. Paid plans from $65/month (Starter) and $99/month (Business or Organization).RocketReachIdeal for data-driven teams needing reliable API access, batch lookups, and contact data enrichment at scale.Paid plans from $99/user/month (Essentials), $165/user/month (Pro), $300/user/month (Ultimate).
#1: Warmly
Warmly offers the best Seamless AI alternative on the market in 2026 with our signal-based revenue orchestration solution that helps you de-anonymize your website visitors and then automatically reach out to them.
Our platform uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best lead list from intent data.
Disclosure: Even though Warmly is our sales tool, I’ll look to provide an objective perspective on why Warmly offers the best alternative to Seamless AI in 2026.
All you have to do is to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.
In addition to company and individual-level identification, Warmly will also enrich your visitors’:
Contact data (email address, phone number, social media profiles, etc.).
Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.
That includes:
1st-party signals like pricing page views, repeated visits, product usage, or form fills.
3rd-party signals like competitor research or intent keywords being searched.
Our tool optimizes our data through a waterfall approach.
Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.
This leads to:
Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Since we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Find prospects that look just like your best customers
Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.
However, our tool goes much deeper.
With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.
And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.
Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.
The end result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.
Feature #3: Turn static lead lists into automated outreach with AI SDRs
Once you have built the lead list, Warmly doesn’t just let it sit there. It gets to work for you.
With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and based on real-time behavior and intent signals.
Here’s how it works:
Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
Messages are personalized automatically using contact data, context, and intent.
3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.
4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.
And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.
Feature #4: Build targeted lead lists from a 200M+ contact database (Coldly)
Similar to Seamless AI, Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.
The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.
You will be able to filter by:
Job title, function, or department.
Seniority level and decision-making role.
Company size, revenue, industry, or location.
Tech stack and hiring signals.
And dozens more customizable filters.
➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and profiles, so your lists are not only accurate but also immediately actionable.
Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from any website, making manual prospecting a whole lot faster.
💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, automation, and email warmup.
Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
Monthly credits on Warmly are used to track and engage with potential leads.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How do Warmly’s credits work?
💡 Warmly will provide you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize.
Once someone visits your website, the tool captures their first and last name, job title and company they work at profile and business or personal email. This information takes 1 credit.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email.
How is Warmly different from Seamless AI?
While Seamless AI specializes in prospect discovery and contact enrichment, Warmly takes a signal-driven approach to lead prospecting.
Instead of only giving you verified contacts with intent data, Warmly de-anonymizes who’s visiting your site, tracks real-time behavior, and triangulates second- and third-party signals to surface prospects who are actively in-market for a solution like yours.
On the other side, Seamless AI provides you with verified emails and firmographic data to scale your outbound efforts with another tool.
Warmly finds intent earlier, enriches anonymous visitors with person- and company-level data, and activates outreach via automated sequences, AI-driven SDRs, and live engagement.
Here’s a breakdown of the 2 solutions’ functionality:
CategoryWarmlySeamless AICore FunctionalityA signal-based revenue orchestration platform that de-anonymizes website visitors, ties people to accounts, and prioritizes in-market prospects for real-time engagement.A real-time B2B lead search and data platform that provides a searchable prospector for contact discovery, and a live data engine for up-to-date contact details.Data Enrichment and Intent SignalsPerson-level 1st, 2nd and 3rd party intent signals captured from website behavior and external sources, enriched and tied back to CRM accounts to reveal contacts and companies visiting your site.Verified contact and firmographic data with on-demand enrichment, database search filters for list building, and dedicated data enrichment tools to keep CRM records up to date.Automation and OutreachBuilt-in automation for rapid follow-up, including AI-powered SDR workflows, automated outreach via email, and real-time on-site chat and video “warm calls” for engaging high-intent visitors.Focused on delivering accurate contact data for outbound prospecting; integrates with CRM and outreach platforms but lacks built-in automation or real-time engagement tools.Best forGTM teams that want to identify, prioritize, and engage high-intent website visitors instantly through automated, personalized interactions.Sales teams and marketers who need a reliable, continuously updated database of verified B2B contacts for outbound prospecting and list building.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Reveals who your hottest prospects are right now.
✅ Generous free plan to get started with 500 website visitors to de-anonymize.
❌ Pricing is modular.
#2: Lusha
Best for: SDRs and small sales teams needing fast, on-the-fly contact lookups.
Similar to: Apollo.
Lusha is a lightweight contact enrichment tool with a browser extension and simple lookup flows, making it a strong Seamless AI alternative for teams that want quick, no-fuss contact discovery.
The platform trades deep enterprise features for speed and ease of use, which is ideal for SDRs and smaller sales teams.
Features
Lusha helps you select the Bombora Intent topics that are most relevant to their business, surfacing the accounts showing the most buying activity.
Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a URL.
Browser-first contact enrichment and single-click email and phone lookups with easy CSV export.
Pricing
Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:
Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, and intent, technology and 3 job change alerts.
Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.
Pros and Cons
✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.
✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.
✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.
❌ The intent signals functionality is a part of the Scale pricing plan, which has custom pricing.
❌ The UI and dashboard aren't beginner-friendly according to G2 reviews, which is why some sales teams have been looking for Lusha alternatives.
#3: ZoomInfo
Best for: Large sales and marketing organizations that need scale, account intelligence, and integrations.
The platform is a viable alternative to Seamless AI, as it helps you identify high-intent prospects, personalize outreach, and automate workflows.
Features
Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
Massive firmographic and technographic datasets plus intent signals and advanced account segmentation for ABM.
Intent data: The tool tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours.
Pricing
ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.
These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.
Since ZoomInfo doesn’t disclose its prices, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.
Pros & Cons
✅ Extensive and up-to-date B2B contact database, particularly strong in the US market.
✅ Intuitive interface, despite having a large range of use cases and features.
✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.
❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.
❌ The tool can get really expensive for the full solution, according to G2 reviews.
#4: Apollo
Best for: SMBs and scaling sales teams that want an affordable all-in-one prospecting and engagement stack.
Similar to: Cognism.
Apollo combines a sizable prospect database with built-in outreach sequencing and CRM style workflows, making it a great Seamless AI alternative when you want prospecting and engagement in one platform.
The platform stood out to me because it balances affordability with outreach features for scaling outbound and not having to use another tool for it.
Features
AI-powered prospecting: Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research.
A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
Lead scoring and prioritization: Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert.
Pricing
Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
If you need more, you can upgrade to one of three paid plans:
❌ Occasional UI lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.
❌ Apollo can be complex, potentially requiring you to spend some time learning how the solution works.
#5: Cognism
Best for: Teams doing cross border sales who need GDPR aware, international B2B data.
Similar to: Lead IQ.
Cognism combines high-quality, GDPR-aware B2B contact data with intent signals and phone-verified dials, so sales reps can find verified decision-makers across EMEA and act when accounts show buying intent.
The platform’s native CRM integrations and real-time enrichment make it a viable Seamless AI alternative, as they reduce time-to-engagement and keep your outbound lists accurate.
Features
Privacy first global contact enrichment with compliance tooling to support international outreach, covering the weakness of Seamless AI.
Create custom workflows to enrich existing CRM data or new leads with updated information.
Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.
Pricing
Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.
Pros & Cons
✅ Get access to global data without geographical restrictions.
✅ Cognism’s browser extension allows prospecting over any website or app.
✅ Users frequently praise the quality of Cognism's customer support.
❌ Most app integrations are possible via Zapier and not native to Cognism, which is why some teams have been looking for Cognism alternatives.
❌ Limited intent data when compared to alternatives on the market.
#6: Reply
Best for: Teams focused on scaling and optimizing outbound outreach and cadences.
Similar to: UnifyGTM.
Reply is a sales engagement platform with a contact database that automates multichannel sequences including email, calls, and social and provides analytics, making it a nice alternative to Seamless AI.
Features
Automates outreach across email, calls, SMS, and WhatsApp to engage prospects on their preferred platforms.
The AI outbound platform can generate personalized messages and responses, enhancing engagement and conversion rates.
Get access to its database of over 1 billion verified contacts that will fuel your lead prospecting efforts.
Pricing
Reply.io has three pricing packages when it comes to its AI SDRs:
AI SDR Starter: Starts from $500/mo for 500 active contacts and can go up to $1500 for 3000 active contacts, includes AI personalization, multichannel automation, etc.
AI SDR Growth: Starts from $2500/mo for 5000 contacts and goes up to $5000 for 10000 contacts, includes everything in Starter, plus custom playbooks and a dedicated Slack channel.
AI SDR Enterprise: Starts from $15000 for 25000 contacts and can go up to $25000 for 50000 contacts, includes everything in Growth, plus custom prompt engineering.
Pros & Cons
✅ Excellent automation for sequences and measurable results.
✅ Improves personalization by leveraging AI, ensuring communications are tailored to individual prospects, boosting engagement.
✅ User-friendly UI that is easy to navigate even for beginners.
❌ Significantly more expensive than other solutions on the market.
❌ The tool offers poor customer support with limited assistance for troubleshooting problems, according to G2 reviews.
#7: UnifyGTM
Best for: Revenue operations teams that need to orchestrate data and workflows across the GTM stack.
UnifyGTM is a GTM orchestration and data ops tool that centralizes GTM signals, workflows, and activation logic, making it a viable alternative to Seamless AI when your priority is aligning and operationalizing GTM data.
The solution helps revenue ops and GTM teams reduce silos and push consistent lead and account signals into downstream tools.
Features
Get access to 10+ data sources to identify when prospects are ready to buy from you, featuring 1st and 3rd party signals.
AI and intent aggregation that consolidates multiple intent sources and uses AI to enrich accounts and auto-generate outreach workflows.
Multi-touch Sequences that let you reach buyers where they are by sending them personalized messages directly through UnifyGTM with managed deliverability.
Pricing
UnifyGTM has a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:
Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.
It’s possible to purchase credits separately if you run out of credits in your existing paid plan.
UnifyGTM’s credit-based system charges you:
0.1 credit for each revealed company per month.
2 credits for each B2B email you reveal per month.
4 credits for each mobile phone number you reveal per month.
1 credit per B2B champion tracked per month.
5 credits per new hire per month.
➡️ Check out our comprehensive UnifyGTM pricing guide to figure out if the tool is the right option for you.
Pros & Cons
✅ Get access to intent signals from 10+ sources, covering first-party and third-party data.
✅ Reduces data silos and improves cross team alignment.
✅ AI Agents that engage with your readers in real-time.
❌ Limited visitor identification features, which is why some brands have been looking for UnifyGTM alternatives.
❌ The pricing model does not fit the budgets of smaller companies and start-ups.
#8: Clay
Best for: Teams aiming to automate lead list building, CRM enrichment, and custom scoring.
Similar to: RocketReach.
Clay is a lead enrichment platform that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.
What makes it an amazing alternative to Seamless AI is that you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”.
Features
Waterfall data enrichment that lets you cross-reference dozens of databases and data providers, increasing the chances of getting accurate data.
AI web scraper Claygent runs basic prospect research for you anywhere on the web.
Intuitive lead list builder that lets you create comprehensive lists easily.
Pricing
Similar to Seamless AI, Clay’s pricing has a free forever plan that provides 100 monthly search credits and limited access to its features.
For more advanced users, Clay has 4 pricing tiers:
Starter: $149/mo for 2,000 credits.
Explorer: $349/mo for 10,000 credits.
Pro: $800/mo for 50,000 credits.
Enterprise: Custom pricing for a custom amount of credits.
Pros and Cons
✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.
✅ Wide range of features and seamless integrations.
✅ Can automate essential sales operations.
❌ The platform can be difficult to master, which is why some people have been looking for Clay alternatives.
❌ The costs can easily sneak up on you.
#9: Kaspr
Best for: Teams that rely on prospecting and want rapid extension based contact extraction.
Similar to: Lusha.
Kaspr offers a B2B prospecting software that helps you get contact info like phone numbers, email addresses, and company data while prospecting.
The platform is a viable alternative to Seamless AI for teams looking to send data of EU-based prospects from the Chrome Extension straight to their tech stack.
Features
Open the Kaspr Extension on any profile, list, group, or event to access the contact data you need.
Enrich European buyers' data using 120+ million European B2B contacts and across 150 sources to get real-time verified information.
Send data from the Chrome Extension straight to your tech stack, including HubSpot, Pipedrive, Zoho, Salesforce, and more.
Pricing
Kaspr offers a free pan. Plus, it offers tiered-based subscription plans:
Starter plan: $65 per month.
Business plan: $99 per month.
Organization plan: $99 per month.
Pros and Cons
✅ Intuitive and easy-to-navigate interface.
✅ Ability to obtain contact information with a single click.
✅ Fast lookups and easy exports.
❌ Advanced functionalities may require additional time to understand.
❌ Some G2 reviews are reporting accuracy issues, similar to Seamless AI.
#10: RocketReach
Best for: Data-driven teams needing reliable API access and batch lookups.
Similar to: Kaspr.
RocketReach is an email and phone lookup solution with a strong API and batch export capabilities, making it a solid Seamless AI alternative for teams wanting programmatic access to contact data.
The platform is focused on straightforward, usable contact discovery and integration.
Features
Has an extensive catalog of 700+ million profiles, 60+ million companies, and millions of emails and phone numbers across industries verified in real-time.
RocketReach uses intent data to provide insights on intent topics and accounts' digital behavior, such as website visits, keywords, and content engagement.
You can use the Autopilot feature to create automated workflows for discovering and engaging prospects with just a few clicks.
Pricing
RocketReach offers three paid plans to choose from:
Essentials plan: $99 per user per month.
Pro plan: $165 per user per month.
Ultimate plan: $300 per user per month.
Pros and Cons
✅ Dedicated Chrome extension to access information without switching screens.
✅ You can create automated workflows for discovering and engaging prospects
✅ Integrates effortlessly with CRMs like Salesforce and HubSpot.
❌ Can be expensive for small businesses, which is why start-ups have been looking for RocketReach alternatives.
❌ Coverage gaps in some international SMB segments and occasional outdated contacts, according to G2 reviews.
Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities
That’s it from our comprehensive list of the 10 best Seamless AI alternatives for teams looking to build lead lists, score them, and engage them.
Platforms like Warmly go beyond lead list building and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.
Our tool warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.
Warmly then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, call) so you can book meetings while you sleep.
If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.
Here’s what else you’ll get by signing up for Warmly:
The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reachthe right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
10 Best Enterprise Sales Tools & Software - The 10 best tools for sales teams looking to streamline complex deal cycles, improve team collaboration, and win more deals.
UpLead is a B2B contact and company data platform that markets itself on verified emails, direct dials, and firmographic enrichment to help you build targeted lead lists quickly.
However, some users have been dissatisfied with occasional issues with incorrect or outdated data, the fact that it does not have much available data on smaller and newer companies, and its limited free plan, which only comes with 5 credits.
In this article, I’ll go over the 10 best UpLead alternatives on the market, going over their features, use cases, pros & cons, and pricing structures.
TL;DR
The main reasons some sales teams have been looking to switch from UpLead are its issues with incorrect or outdated data, limited SME coverage, and a limited free plan that only has 5 credits to spend.
Warmly offers the best alternative to UpLead with its signal-based revenue orchestration, real-time website visitor identification, and AI-powered outbound automation capabilities.
Tools like Apollo and Cognism are ideal for teams focused on outbound prospecting and compliance-driven enrichment, offering strong contact databases and CRM integrations.
On the other hand, tools like 6sense and ZoomInfo can help you run predictive intent campaigns and enterprise-scale GTM orchestration.
Why have some sales teams been looking to switch from UpLead?
Initially, I found UpLead straightforward to use, and I liked the fact that it integrates with common CRMs and outreach tools.
However, there are a few recurring problems which I found, which I later verified with other users of the platform: ⤵️
#1: Occasional issues with incorrect or outdated data
The main type of complaints I found about the tool, which I could also see when I tried the platform, is that the data can be incorrect.
A verified user of the platform mentions that they’ve had numbers come back as non-working, and also companies not even having an employee by the name they received from the tool.
‘’I have had some numbers come back as non-working numbers. I have also run into companies not having an employee by the name I received for quite some time.’’ – G2 Review.
But that’s not where it stops. Other customers of the solution mention that some of the contacts seem to be outdated, with some reviews stating that some of the contacts were even retired.
‘’Some of the contacts seem to be outdated.’’ – G2 Review.
#2: Not much data available on smaller and newer companies
Next up, users of the tool mention that UpLead’s data can be scarce when it comes to smaller and newer companies on the market, such as those that have less than 10 employees or $5m in revenue.
➡️ If your ICP includes startups, micro-SMBs, or early-stage accounts, limited coverage means missed opportunities and poor account lists.
‘’There is not a lot of data on smaller, newer companies with fewer than 10 EEs and under $5MM Revenues.’’ – G2 Review.
#3: Limited free plan to play around with the tool
Last but not least, some users of the platform are not happy with how few credits (only 5) the platform provides you to play around with the tool in its free plan.
➡️Tight trial limits like this make it hard for SDRs and RevOps to pilot workflows, validate data quality, or test integrations.
‘’Well, I feel bad about only having 5 free credits from the free plan. I've tried other software that has been generous for their free trials.’’ – G2 Review.
What are the best UpLead alternatives on the market in 2026?
The best alternatives to UpLead are Warmly, with its signal-based revenue orchestration platform, Apollo, and Cognism.
Here’s a breakdown of the 10 platforms that I shortlisted:
ToolUse CasePricingWarmlyUses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents, giving you a smarter, signal-driven list rather than just name and email.Starts at $10,000 per year (AI Data Agent); $16,000 per year (AI Inbound Agent); $22,000 per year (AI Outbound Agent).Apollo.ioCombines a large B2B contact database with built-in email sequencing, lead scoring, and CRM sync to let you move directly from list building to outreach.Free plan available; Paid plans from $59 per user per month (Basic), $99 per user per month (Professional), $149 per user per month (Organization).CognismIdeal for teams selling into EMEA or regulated industries that need privacy-compliant, phone-verified contact data and compliant enrichment.Custom pricing for Platinum and Diamond plans.ZoomInfoBest for large GTM teams that want a single vendor for data, intent, engagement, and orchestration across sales and marketing.Custom pricing; average enterprise contracts typically exceed $15,000 per year.6senseBest for marketing and RevOps teams running ABM who need predictive intent and orchestration at scale.Free plan available; Paid tiers (Team, Growth, Enterprise) have custom pricing; average contract value around $123,711 per year.LushaBest for small sales teams and individual reps who need fast contact discovery, simple exports, and easy CRM enrichment.Free plan available; Paid plans from $22.45 per month (Pro), $52.45 per month (Premium), custom pricing for Scale plan.ClearbitBest for product and marketing teams that want programmatic enrichment and website-to-account intelligence.Custom, volume-based pricing; add-ons like Forms, Advertising, and Capture are charged separately.DealfrontBest for EU-native account discovery with website visitor identification, intent filters, and firmographic enrichment.Free plan for up to 100 monthly visitors; Paid plans start at €165 per month.Seamless AIBest for individual SDRs and small teams that want fast, real-time contact lookups and AI-assisted prospecting.Free plan available; Paid plans (Pro and Enterprise) with custom pricing.BomboraBest for demand generation and ABM teams that need third-party intent signals to prioritize and engage in-market accounts.Custom pricing available upon request.
#1: Warmly
Warmly offers the best UpLead alternative on the market with our signal-based revenue orchestration platform that helps you de-anonymize your website visitors and then automatically reach out to them.
Our tool uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best lead list from intent data.
Disclosure: Even though Warmly is our sales tool, I’ll look to provide an unbiased perspective on why Warmly offers the best alternative to UpLead in 2026.
Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.
That includes:
1st-party signals like pricing page views, repeated visits, product usage, or form fills.
3rd-party signals like competitor research or intent keywords being searched.
Our platform optimizes our data through a waterfall approach.
Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.
This leads to:
Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Find new leads that look just like your best customers
Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.
However, our platform goes much deeper.
With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.
And it’s not just surface-level attributes, but patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.
Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.
The result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.
Feature #3: Turn static lead lists into automated outreach with AI SDRs
Once your team has built the lead list, Warmly doesn’t just let it sit there. It gets to work for you.
With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email, based on real-time behavior and intent signals.
Here’s how it works:
Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
Messages are personalized automatically using contact data, context, and intent.
3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.
4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.
And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.
Feature #4: Build targeted lead lists from a 200M+ contact database (Coldly)
Similar to UpLead, Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.
The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.
You will be able to filter by:
Job title, function, or department.
Seniority level and decision-making role.
Company size, revenue, industry, or location.
Tech stack and hiring signals.
And dozens more customizable filters.
➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and profiles, so your lists are not only accurate but also immediately actionable.
Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from any website, making manual prospecting a whole lot faster.
💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, automation, and email warmup.
Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
Monthly credits on Warmly are used to track and engage with potential leads.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How do Warmly’s credits work?
💡 Warmly provides a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize.
Once someone visits your website, the tool captures their first and last name, job title and company they work at, profile and business or personal email. This information takes 1 credit.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email.
How is Warmly different from UpLead?
While UpLead focuses on high-accuracy prospect discovery and contact enrichment, Warmly takes a signal-driven approach to lead prospecting.
Instead of only giving you verified contacts, Warmly de-anonymizes who’s visiting your site, tracks real-time behavior, and triangulates second- and third-party signals to surface people who are actively in-market.
➡️ That means you don’t just get a database; you get a prioritized pipeline of live prospects showing buying behavior and timing.
UpLead provides you with clean, verified emails and firmographic data to scale outbound efforts.
Warmly finds intent earlier, enriches anonymous visitors with person- and company-level data, and activates outreach via automated sequences, AI-driven SDRs, and live engagement.
Here’s a breakdown of the tool’s functionality:
CategoryWarmlyUpLeadCore FunctionalityA signal-based revenue orchestration platform that de-anonymizes website visitors, ties people to accounts, and prioritizes in-market prospects for real-time engagement. A B2B prospecting & data enrichment platform that provides a searchable database of verified contacts (prospector), real-time email verification and enrichment APIs for list building. Data Enrichment and Intent SignalsPerson-level 1st/2nd/3rd-party intent signals captured from website behavior and external signals, then enriches and ties those visitors to CRM accounts. Verified contact and firmographic data (high accuracy claims, enrichment on demand) and also offers intent filters for prospect discovery, but with a data-centric focus. Automation and OutreachBuilt-in automation for rapid follow-up: AI-powered SDR workflows, automated outreach (email), on-site AI chat handoffs and live video “warm calls” to engage hot visitors. Primarily focused on data delivery and export (CSV/CRM/API) with integrations to outreach tools; less emphasis on on-site real-time engagement.Best forGTM teams who want to detect and convert high-intent website visitors quickly with automated, personalized engagement. Teams that need accurate, verified contact databases and enrichment for outbound prospecting and list building.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Reveals who your hottest prospects are right now.
❌ Pricing is modular.
#2: Apollo
Best for: Outbound-first sales teams that want prospecting, enrichment, and outreach in a single platform.
Similar to: Seamless AI.
Apollo is a good UpLead alternative because it pairs a regularly refreshed contact database with built-in sales engagement, so you can go from prospect discovery straight into outreach without switching tools.
Its AI features (search by natural language, AI scoring, and outreach assistance) make scaling outbound faster than using a pure-data provider alone.
Features
AI-powered prospecting: Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research.
A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
Lead scoring and prioritization: With real-time AI-generated scores, Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert.
Pricing
Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
If you need more, you can upgrade to one of three paid plans:
Cognism is a strong alternative to UpLead in regions where phone-verified mobile numbers, GDPR/CCPA-safe sourcing, and European coverage matter.
The platform layers AI-powered enrichment and ICP-driven targeting so revenue teams can maintain fresher CRM records and higher connect rates.
Features
Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
Create custom workflows to enrich existing CRM data or new leads with updated information.
Phone-verified mobile numbers (Diamond Data) plus automated CRM enrichment to keep records accurate.
Pricing
Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.
Pros & Cons
✅ You’ll get access to global data without geographical restrictions.
✅ Cognism’s browser extension allows prospecting over any website or app.
✅ Users frequently praise the quality of Cognism's customer support.
❌ While it integrates with most CRMs, most app integrations are possible via Zapier and not native to Cognism, which is why some users have been looking for Cognism alternatives.
❌ Premium pricing for the highest-quality (“Diamond”) contacts.
#4: ZoomInfo
Best for: Large GTM teams that want a single vendor for data, intent, engagement, and orchestration.
Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
Advanced filtering: You can filter prospects based on various criteria, such as industry, company size, location, and job role.
Intent data: The platform tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours.
Pricing
ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.
These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.
Since ZoomInfo doesn’t disclose cover its exact prices on its website, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.
Pros & Cons
✅ Extensive and up-to-date B2B contact database, particularly strong in the US market.
✅ Intuitive interface, despite having a large range of use cases and features.
✅ You can prioritize outreach to prospects who are actively researching solutions similar to yours.
❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives, similar to UpLead.
❌ The tool can get really expensive for the full solution.
#5: 6sense
Best for: Marketing and RevOps teams running ABM who need predictive intent and orchestration at scale.
Similar to: ZoomInfo, Warmly.
6sense offers an AI-powered ABM platform that combines B2B data with intent signals to automate your ABM workflows.
The platform is a strong alternative to UpLead for enterprise ABM because it orchestrates signals into prioritized plays for marketing and sales.
Features
The platform tracks and gives you exposure to 65M+ companies, 600M+ buyer profiles, and 35K+ industries.
You’ll be able to detect buyer intent and connect it with the rest of the lead’s customer journey.
Dynamic audience building: The platform provides you with 80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.
Pricing
6sense offers a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.
To get more out of the platform, you’d need to be on one of their three paid tiers:
Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP, and dashboards.
Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.
Even though 6sense does not disclose its pricing on the website, I found 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.
💡Check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.
Pros & Cons
✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.
✅ The tool has a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.
✅ Dynamic audience building with 80+ segmentation filters.
❌ 6sense doesn’t identify individual accounts as of now.
❌ The tool can get expensive, which is why some sales teams have been looking for 6sense alternatives.
#6: Lusha
Best for: Small sales teams and individual reps who need fast contact discovery and simple exports.
Similar to: Dealfront.
Lusha is a good UpLead alternative for teams that want straightforward contact discovery and quick browser and CRM enrichment with a simple, pay-as-you-go model.
The platform is optimized for fast contact lookups and browser-based prospecting (extensions) rather than deep ABM workflows.
Features
Lusha helps you select the Bombora Intent topics that are most relevant to their business, surfacing the accounts showing the most buying activity.
Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a URL.
Quick browser and extension contact lookups with simple CRM enrichment for rapid prospecting.
Pricing
Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:
Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, and intent, technology and 3 job change alerts.
Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.
Pros and Cons
✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.
✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.
✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.
❌ The intent signals functionality is a part of the Scale pricing plan, which has custom pricing.
❌ The UI and dashboard aren't beginner-friendly and lack essential prospecting features, which is why some sales teams have been looking for Lusha alternatives.
#7: Clearbit
Best for: Product and marketing teams that want programmatic enrichment and website-to-account intelligence.
Similar to: Cognism.
Clearbit provides real-time enrichment that sales-led teams use to enrich forms, score leads, and segment accounts as they interact with your website.
The platform’s developer-friendly stack makes it a viable alternative to UpLead for teams looking to embed data into workflows for immediate personalization.
Features
Real-time API and batch enrichment plus IP-to-company (Reveal) for website-to-account matching.
Form shortening for capturing more leads without losing relevant data.
Instant lead scoring and routing thanks to the platform’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.
Pricing
Clearbit’s pricing is not currently disclosed, meaning you’ll have to contact its team for accurate pricing details.
The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.
This means that you’ll probably be charged extra if you opt for add-ons.
➡️ Note: Warmly's pricing plans include access to Clearbit’s rich database.
Pros & Cons
✅ Variety of buyer intent signals to help you identify qualified leads.
❌ Opaque pricing, which is why some teams have been looking for Clearbit alternatives.
❌ Some of its features are available only as add-ons that are charged extra.
#8: Dealfront
Best for: EU-native account discovery with website visitor identification, intent filters, and firmographic enrichment.
Similar to: 6sense.
Dealfront offers a B2B sales intelligence and website visitor identification solution created by merging Echobot and Leadfeeder.
The platform holds data on millions of EU-based B2B contacts, making it an excellent alternative to UpLead if you’re focused on the EU market.
Features
Identifies accounts visiting your website and delivers on-site intent insights.
Extensive GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
Target and Connect workflow that lets you filter by ICP, enrich contacts, and map web visitor signals to prioritize outreach to active accounts.
Pricing
Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.
Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.
Regarding visitor identification, there’s a limited free plan that allows you to identify up to 100 monthly website visitors but excludes all other Dealfront features.
This means you won’t get any other data on the companies visiting your website, not even essential contact details.
The paid plan starts at €165 per month, with the final price depending on the number of identified companies.
Pros & Cons
✅ GDPR-compliant data.
✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).
✅ A good range of native CRM integrations.
❌ Capable of identifying only companies and even those with a low accuracy level.
❌ Focused on the European market, with a particular emphasis on the DACH region, with other regions being underrepresented, unlike Dealfront alternatives.
#9: Seamless AI
Best for: Individual SDRs and small teams that want immediate contact lookups and fast prospecting.
Seamless AI is a good UpLead alternative for reps who want an AI-powered search engine for contacts that emphasizes speed and an always-on discovery model.
The platform makes opportunistic prospecting quick, with AI verification layered over scraped and indexed sources.
Features
Real-time AI-powered contact search and Chrome extension for instant prospect lookups.
AI Assistant for sales content creation: Helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
Total AI confidence scoring: The platform assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.
Pricing
Seamless AI has a free forever plan that provides you with 50 credits for finding prospect data.
For more credits and extra features, subscribe to one of two plans:
Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
Enterprise: Includes everything in Pro, plus API and extra support.
However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.
Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. This means that you may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.
Pros & Cons
✅ Provides real-time, verified contact information, covering the weakness of UpLead.
✅ User-friendly interface with a helpful Chrome extension.
✅ Integrations with platforms like CRMs.
❌ Limited international data coverage compared to competitors.
❌ Customer support can be inconsistent, according to G2 reviews.
#10: Bombora
Best for: Demand-gen and ABM teams that need third-party intent signals to prioritize accounts.
Similar to: Seamless AI.
Bombora is a B2B intent data platform that helps sales teams identify which companies are actively researching topics related to their product or service.
The platform is a viable alternative to UpLead for teams looking to track content consumption behavior across a cooperative network of 5,000+ B2B content publishers.
Features
Detect which companies are “surging” in interest around your product or service based on content consumption patterns across the web.
Topic clusters & customization: Choose from thousands of B2B-relevant topics or create your own clusters based on your unique product category.
CRM & ABM platform integrations: Push intent data directly into your CRM, MAP, or ABM platform to dynamically trigger outreach or prioritize accounts.
➡️ Pro Tip: Warmly offers an integration with Bombora, meaning you’ll get access to in-depth third-party intent data simply by subscribing to Warmly.
Pricing
Bombora chose not to publish prices or details about its packages. You can request a demo or contact its sales for more details.
Pros & Cons
✅ Integrates with CRMs and platforms like Salesforce, HubSpot, so reps can see real-time intent data layered on top of existing accounts.
✅ Tracks a wide range of intent topics and has high accuracy rates.
✅ Good integrations with numerous sales and marketing tools.
❌ Its analytics reports leave a lot to be desired, according to G2 reviews.
❌ Can be unaffordable for SMEs.
Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities
That’s it from our list of the 10 best UpLead alternatives for teams looking to build lead lists, score them, and engage them.
Tools like Warmly go beyond lead list building and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.
Our platform warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.
Warmly then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, call) so you can book meetings while you sleep.
If you’re serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.
Here’s what else you’ll get by signing up for Warmly:
The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reachthe right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
10 Best Enterprise Sales Tools & Software - The 10 best tools for sales teams looking to streamline complex deal cycles, improve team collaboration, and win more deals.
MadKudu is a predictive lead scoring and revenue intelligence platform designed to help you prioritize and qualify leads based on fit and behavior.
The solution promises best-in-class lead prioritization, account briefing, and personalization support for users on Gong, Outreach, and Salesforce, and, I have to say, it does a pretty good job at that.
However, some customers have been dissatisfied with its price tag, and I noticed that the setup can be significantly time-consuming, and that the tool might not offer the best value-for-money option on the market.
In this article, I’ll go over the 10 best MadKudu alternatives on the market in 2026, going over their features, use cases, pros & cons, and pricing structures.
TL;DR
The primary reasons some teams have been looking to switch from MadKudu are its expensive pricing structure, complicated setup, and lack of signal-based outreach orchestration.
Warmly offers the best alternative to Madkudu with its signal-based revenue orchestration, real-time visitor identification, and AI-powered outbound automation capabilities.
Tools like Clearbit and Demandbase are ideal for teams seeking robust data enrichment, ABM orchestration, and real-time personalization across enterprise accounts.
On the other hand, there are platforms like Clay and Salespanel that can help you build customized lead scoring workflows, qualify prospects faster, and align sales engagement with actual buyer intent.
Why have some teams been looking to make the switch from MadKudu?
When I was testing out MadKudu, I was impressed with how easily it works with Clay to score leads based on my ICP and bonus data to reach out only to the best prospects.
I didn’t have to spend hours reviewing LinkedIn profiles to see who matches my ideal customer persona.
However, there were definitely some drawbacks to the platform that I noticed from the get-go, from its pricing structure to its core value-for-money.
Here are some of the cons I stumbled upon in my review of Madkudu:
#1: Expensive pricing structure
Starting off with the pricing structure, you cannot find information on it on their website. You have to contact their sales team for a demo and a quote.
The pricing starts somewhere around $13,800/year and can go up to around $97,000/year, according to the insider information.
This is significantly more than other solutions on the market that are more SME-friendly.
‘’Pricing is a big jump to get into, but the product is worth it!’’ – G2 Review.
#2: Setup can be highly technical
Next up, implementing MadKudu typically requires engineering and analytics time to map data, engineer features, validate models, and operationalize writebacks.
It’s not a no-touch solution that you can start with out-of-the-box.
I had to first run a pilot, iterate on feature sets, and use middleware (Segment) or native connectors to feed MadKudu, which means small teams may need contractors to get up and running.
➡️ MadKudu demands technical investment up front: it scales nicely once set up, but getting there reliably requires support.
#3: Missing signal-based outreach orchestration
Last but not least, I was not happy with Madkudu’s overall value proposition and what it offered me for the price tag.
While MadKudu does a solid job at analyzing fit and behavioral signals, it doesn’t yet provide a signal-based automation or orchestration layer that connects those insights directly to outreach.
Currently, the platform cannot (yet):
Automate outbound actions based on specific triggers or combinations of buying signals (e.g., “lead visits pricing page + company size > 500 + past demo request = trigger sequence”).
Route signals to reps in real-time via Slack or CRM alerts.
Enable sales teams to build automated “if-this-then-that” workflows that engage prospects the moment intent appears.
Instead, MadKudu delivers scoring data and insights, but relies on external tools like HubSpot, Apollo, or Outreach to execute those actions.
That means more tools for you to pay for.
➡️ In short, MadKudu provides the insight, but not the execution. It tells sales teams who to reach out to, but not when or how.
What are the best MadKudu alternatives on the market in 2026?
The best alternatives to MadKudu are Warmly, with its signal-based revenue orchestration platform, Clearbit, and Demandbase.
Here’s a breakdown of the 10 tools that I shortlisted:
Tool
Use Case
Pricing
Warmly
Uses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents.
Starts at $10,000/year (AI Data Agent) $16,000/year (AI Inbound Agent) $22,000/year (AI Outbound Agent)
Clearbit
Real-time enrichment of inbound leads and lightweight scoring workflows with data embedded across CRMs and websites.
Custom pricing volume-based model with add-ons like Forms, Advertising & Capture.
Demandbase
Designed for ABM teams that want to unify sales and marketing around target accounts with intent data and personalization.
Custom pricing.
6sense
Best for predictive AI-driven account engagement and pipeline creation using intent data and orchestration.
Free plan (50 credits/mo) Paid plans (Team Growth Enterprise) with custom pricing Average deal $123,711/year (Vendr)
ZoomInfo
Helps teams unify contact and account enrichment with verified emails and direct dials in one sales platform.
Custom pricing for Sales, Marketing & Talent packages.
Apollo.io
Combines a large B2B contact database with built-in email sequencing, lead scoring and CRM sync to move directly from list building to outreach.
Warmly offers the best MadKudu alternative on the market with our signal-based revenue orchestration platform that helps you de-anonymize your website visitors and then automatically reach out to them.
Our tool uses person-level intent signals to identify and prioritize your best prospects in real-time, instead of only ranking contacts that already exist in your systems.
Disclosure: Even though Warmly is our sales tool, I’ll provide an unbiased perspective on why Warmly offers the best alternative to MadKudu in 2026.
Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.
That includes:
1st-party signals like pricing page views, repeated visits, product usage, or form fills.
3rd-party signals like competitor research or intent keywords being searched.
Our platform optimizes our data through a waterfall approach.
Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.
This leads to:
Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Find new leads that look just like your best customers
Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.
However, our platform goes much deeper.
With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.
And it’s not just surface-level attributes, but patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.
Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.
The result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.
Feature #3: Turn static lists into automated outreach with AI SDRs
Once your team has built the lead list, Warmly doesn’t just let it sit there. It gets to work for you.
With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.
Here’s how it works:
Leads who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
Messages are personalized automatically using contact data, context, and intent.
3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.
4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.
And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.
Feature #4: Live lead engagement with Warm Calls
Warmly offers another trick up its sleeve for large teams that want to make the most of the traction gained by the intent insights the platform uncovers.
When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.
Once your SDRs assess that the time is right, they can hop on a video call straight from Warmly’s dashboard.
Nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.
You can test it out here:
Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)
Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.
The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.
You will be able to filter by:
Job title, function, or department.
Seniority level and decision-making role.
Company size, revenue, industry, or location.
Tech stack and hiring signals.
And dozens more customizable filters.
➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.
Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.
💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 3 paid product plans that you can choose from:
AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.
Monthly credits on Warmly are used to track and engage with potential leads.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How is Warmly different from MadKudu?
While MadKudu focuses on predictive lead scoring and prioritization of known leads inside your CRM and product analytics, Warmly takes a more active, signal-driven approach to prospecting.
Instead of only ranking contacts that already exist in your systems, Warmly captures real-time intent signals: de-anonymizing who’s visiting your site, tracking their behavior, and triangulating second- and third-party signals to surface people who are actively in-market.
➡️ That means you don’t just get a score; you get a prioritized pipeline of prospects showing live buying behavior.
MadKudu tells you who (within your data) is most likely to convert and why; Warmly finds who (even before they’re a lead) is showing intent, enriches those visitors with person- and company-level data, and then activates outreach through automated sequences, AI SDRs, and live engagement.
Here’s a breakdown of the tool’s functionality:
Category
MadKudu
Warmly
Core Functionality
Predictive lead & opportunity scoring using ML on CRM, MAP and product event data, and then produces explainable scores to prioritize known leads in your CRM.
Real-time revenue orchestration and visitor de-anonymization: identifies companies and people on your website, surfaces intent, and automates immediate engagement.
Data Enrichment & Intent Signals
Leverages firmographic, demographic and behavioral signals tied to existing contacts and accounts (CRM + product events + enrichment).
Captures first-party, second-party and third-party intent; enriches anonymous visitors to person and company level using multiple providers and proprietary matching for higher match rates.
Automation & Outreach
Primarily an insights and scoring layer. It integrates with CRMs and workflow tools to act on scores but has limited native outreach and orchestration capabilities.
Built-in orchestration: AI SDR workflows, automated sequences, Slack/CRM alerts, AI chat on site, and live “Warm Calls” to engage visitors in real-time.
Best for
Revenue teams that need explainable ML scoring of captured leads and opportunities.
GTM teams that want to discover, prioritize and immediately engage anonymous high-intent visitors with automated, real-time outreach.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
Clearbit provides real-time enrichment that SLG teams use to enrich forms, score leads, and segment accounts as they interact with your website.
The platform is a viable alternative to Madkudu with its developer-friendly stack, which makes it easy to embed data into workflows for immediate personalization.
Features
Real-time enrichment API and lead scoring fields that power dynamic personalization across your CRM and marketing touchpoints (e.g., LinkedIn).
Form shortening for capturing more leads without losing relevant data.
Instant lead scoring and routing with the tool’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.
Pricing
Clearbit’s pricing is not currently disclosed, so you’ll have to contact its team for accurate pricing details.
The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.
This means that you’ll probably be charged extra if you opt for add-ons.
Note: Warmly's pricing plans include access to Clearbit’s rich database.
Pros & Cons
✅ There’s a variety of buyer intent signals to help you identify qualified leads.
❌ Opaque pricing, which is why some sales teams have been looking for Clearbit alternatives.
❌ Some of its capabilities are available only as add-ons that are charged extra.
#3: Demandbase
Best for: ABM teams looking to unify sales and marketing around target accounts.
Similar to: Warmly, 6sense.
Demandbase helps enterprises identify, engage, and close high-value accounts by combining intent data, ABM orchestration, and sales intelligence.
Its AI-driven targeting ensures your sales team spend time on accounts most likely to generate enterprise-level revenue, making it a viable alternative to Madkudu for larger teams.
Features
Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts and audience segments.
Real-time website personalization leverages intent and B2B data to provide each target account with a personalized web experience.
Actionable sales insights that help you close more deals by knowing which prospects are ready to buy and when to reach out.
Pricing
Demandbase does not include its pricing, so you’d have to contact their team to get a quote.
➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.
Pros & Cons
✅ Targeted B2B advertising and retargeting.
✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration, covering the functionality gaps of Madkudu.
✅ Sales insights that your team can use to prioritize accounts.
❌ The tool has a steep learning curve, according to G2 reviews.
❌ On the higher end in terms of pricing, similar to Madkudu, which is why some SMEs have been looking for alternatives.
#4: 6sense
Best for: Companies that need predictive AI-driven account engagement to optimize pipeline creation.
Similar to: ZoomInfo, Warmly.
6sense uses intent data, predictive analytics, and orchestration to surface in-market accounts before they engage with sales.
Its sales platform is a nice alternative to Madkudu, as it enables you to prioritize accounts and tailor outreach with precision to accelerate deal velocity.
Features
Detects buyer intent and connects it with the rest of the lead’s customer journey online so you can recognize leads most likely to convert based on their level of intent.
Predictive account scoring and intent orchestration that surfaces high-propensity accounts and recommended actions for sellers.
80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.
Pricing
6sense comes with a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.
To get more out of the platform, you’d need to be on one of their three paid tiers:
Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP and dashboards.
Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.
Even though 6sense does not disclose its pricing on the website, we were able to find 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.
💡Feel free to check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.
Pros & Cons
✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.
✅ The tool has a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.
✅ Dynamic audience building with 80+ segmentation filters.
❌ The solution does not currently identify individuals on your website, but rather accounts.
❌ The platform can get expensive, which is why some sales teams have been looking for 6sense alternatives.
#5: ZoomInfo
Best for: Teams looking for unified contact and account enrichment with direct dials and verified emails.
Similar to: 6sense.
ZoomInfo’s sales platform aggregates 1st-, 2nd-, and 3rd-party intent signals from across the web, pairing them with its B2B contact database.
The platform’s strength is operationalizing data: enrichment, intent, and outreach tools live in the same platform, making it a viable alternative to Madkudu for companies looking for an all-in-one solution.
Features
An AI-powered assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
Filter prospects based on various criteria, such as industry, company size, location, and job role.
Tracks buying behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours.
Pricing
ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.
These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.
Since ZoomInfo doesn’t disclose its pricing structure, you’ll have to contact ZoomInfo’s team for a custom quote or check our ZoomInfo pricing guide.
Pros & Cons
✅ An extensive and up-to-date B2B contact database, which can be quite strong in the US.
✅ Intuitive interface, despite having numerous features.
✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.
❌ Data accuracy may vary for regions outside the U.S, which is why some teams have been looking for ZoomInfo alternatives.
❌ The platform can get really expensive for the full suite.
#6: Apollo
Best for: GTM teams that want an end-to-end prospecting and engagement platform with embedded AI.
Similar to: Seamless AI.
Apollo combines its contact database with an AI outbound engine (sequences, automation, and research assistants) so you can both find prospects and run multichannel campaigns from one platform.
The tool is designed to be an all-in-one prospecting and engagement stack with embedded AI helpers, making it an interesting alternative to Madkudu.
Features
Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research.
AI-driven outbound engine that helps you automate research, personalize sequences, and optimize outreach cadence for higher reply rates.
Real-time AI lead scoring that helps you prioritize high-value leads, so you can focus on prospects most likely to convert.
Pricing
Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
If you need more, you can upgrade to one of three paid plans:
❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.
❌ Steep learning curve for beginners.
#7: Salespanel
Best for: Sales teams looking for an affordable, data-driven way to qualify leads and personalize engagement without technical complexity.
Similar to: Warmly.
Salespanel is a buyer intent software that tracks website visitors in real-time, identifies companies and leads, and scores them based on behavioral data to surface accounts most likely to buy.
The tool integrates this intent data with CRM and marketing automation tools to help you align outreach with actual buyer activity.
Features
Real-time lead scoring and qualification that leverage first-party intent data and your ICP attributes to score every lead identified on your website.
Comprehensive buyer intent data, which helps you collect and use first-party buyer intent data with minimal configuration.
Detailed analytics dashboards to visualize lead generation metrics and be able to detect bottlenecks, improve attribution, and understand what yields the best results.
Pricing
Salespanel offers three plans, two of which have the same starting price:
Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.
Pros & Cons
✅ Comprehensive analytics tools.
✅ Easy setup and user-friendly interface, covering the weaknesses of Madkudu.
✅ Deep tracking functionality that prepares you for a cookie-less world.
❌ The costs can easily add up, given the caps and limitations in the essential packages.
❌ Annual billing only with no free plan.
#8: Bombora
Best for: Enterprises that want intent data to prioritize enterprise accounts most likely to convert.
Similar to: UpLead.
Bombora provides deep B2B intent signals by monitoring web activity across a vast data co-op, helping sales teams know which accounts are “in market.”
The tool is a viable alternative to Madkudu, as it helps you focus outreach on buyers already researching relevant topics to help you shorten sales cycles and increase win rates.
Features
Detect which accounts are “surging” in interest around your solution based on content consumption patterns across the web.
Choose from thousands of B2B-relevant topics or create your own clusters based on your unique product category.
You’ll be able to push intent data directly into your CRM, MAP, or ABM platform to dynamically trigger outreach or prioritize accounts.
💡 Warmly integrates with Bombora, meaning you’ll get access to in-depth third-party intent data simply by subscribing to Warmly.
Pricing
Bombora does not publish prices or details about its packages. You can request a demo or contact its sales for more details.
Pros & Cons
✅ Integrates with CRMs and platforms like Salesforce, HubSpot, and LinkedIn, so reps can see real-time intent data layered on top of existing accounts.
✅ The tool tracks a wide range of intent topics and has high accuracy rates.
✅ You can push intent data directly into your CRM, MAP, or ABM platform
❌ Some customers are not happy with its analytics reports.
❌ Can be expensive for SMEs.
#9: Clay
Best for: Sales teams looking tobuild fully custom, ICP-powered scoring workflows using clean, enriched data from multiple sources.
Clay offers a lead enrichment tool that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.
What stood out to me about Clay in comparison to Madkudu is that sales teams can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”.
Features
Waterfall data enrichment, which lets you cross-reference dozens of databases and data providers to increase the chances of getting accurate data.
AI web scraper Claygent, which runs prospect research for you anywhere on the web.
Intuitive lead list builder that lets you create comprehensive lists easily.
Pricing
Clay’s pricing offers a free forever plan that provides 100 monthly search credits and limited access to its features.
For more advanced users, Clay has 4 pricing tiers:
Starter: $149/mo.
Explorer: $349/mo.
Pro: $800/mo.
Enterprise: Custom pricing.
Clay has a 14-day free trial for its Pro package.
Pros and Cons
✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.
✅ Wide range of features and seamless integrations.
✅ Intuitive lead list builder.
❌ There’s a reported learning curve.
❌ The costs can easily sneak up on you, which is why some people have been looking for Clay alternatives.
#10: Keyplay
Best for: Enterprises with a well-defined ICP and a need for highly targeted, dynamic segmentation.
Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.
Pricing
Keyplay doesn’t have a free trial for its paid plans.
However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records.
If you need more, you can upgrade to one of two plans:
Growth: $12,000/year.
Scale: Custom pricing.
Pros & Cons
✅ Highly customizable when compared to some other options on the market.
✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., to help you find ideal customers more efficiently.
✅ User-friendly UI.
❌ Integrates with only two CRMs, HubSpot and Salesforce.
❌ Offers only annual paid plans.
Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities
That’s it from our list of the 10 best Madkudu alternatives for teams looking to build lead lists, score them, and engage them.
Tools like Warmly and Clay go beyond lead scoring and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.
Warmly warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.
Our tool then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.
If you’re serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.
Here’s what else you’ll get by signing up for Warmly:
The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reachthe right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
10 Best Enterprise Sales Tools & Software - The 10 best tools for sales teams looking to streamline complex deal cycles, improve team collaboration, and win more deals.
10 Best Persana AI Alternatives & Competitors [2026]
Time to read
Chris Miller
Persana AI has gained popularity with its AI-powered prospect enrichment and SDR automation on the market. That’s why I decided to give it a try.
It promises affordable pricing, a generous freemium, and pretty much the same functionality that you can expect from a tool like Clay.
However, some users have not been satisfied with its unpredictable feature removals, steep learning curve that eats up their credits, and the fact that it’s still missing some key features.
In this article, I’ll go over the 10 best Persana AI alternatives on the market in 2026, going over their features, use cases, pros & cons, and pricing structures.
TL;DR
The main reason why some sales teams have been looking to make the switch from Persana AI has been because of its unpredictable feature removals, its steep learning curve that can eat up credits, and its lack of orchestration on when and why outreach should run based on signal context.
Warmly offers the best alternative to Persana AI with its signal-based revenue orchestration, real-time intent tracking, and AI SDR automation capabilities that let you identify, prioritize, and engage in-market buyers automatically.
Tools like Clay and Apollo are ideal for teams focused on automating lead list building, enrichment, and outbound personalization at scale.
On the other hand, platforms like MadKudu and Common Room help you predict and prioritize leads based on intent and behavioral data.
Why have some sales teams been looking to switch from Persana AI?
When I first tried Persana AI, I was genuinely impressed by how fast it could enrich leads, automate outreach, and act like an SDR that never sleeps.
It felt like magic compared to manual prospecting: tables filled themselves, and sequences ran automatically.
However, from the start itself, as well as after using it for some time, a few issues became apparent to me.
Here are some of the issues I noticed about the tool, as well as other verified users have noted about the platform: 👇
#1: Unpredictable feature removals
According to users of the platform, Persana AI would occasionally remove features from lower-tier plans without much notice.
‘’I don't like their unpredictable product updates when they remove features that were included in lower pricing plans. I understand that they are trying to find their product market fit + pricing, but this is annoying.’’ – G2 Review.
I was thinking that this is a one-time thing. However, another user mentioned that in some product changes, there were features wiped out of the platform completely.
‘’Also, sometimes the product changes, and the team doesn't communicate it cleanly, so tables stop working or features are disabled, which is a bit problematic.’’ – G2 Review.
#2: Steep learning curve, in which you might use up your credits
Next up, some users have not been happy with the platform’s initial learning curve, as some users mention that they have to be intentional about table setup, column selection, and enrichment workflows.
What has happened for some is that they’ve been using up their credits while trying to learn how to use the tool.
‘’I believe the learning curve for these types of tools can be steep, but after a few weeks and with access to a very responsive support team, you can definitely get there. One nuance about Persana is that you need to be intentional on table, column, and enrichment setup, as there are a number of things that cannot be changed once you lock them in or reference them elsewhere. This is mostly about good process, but as you get up the curve, you will likely find yourself re-creating certain tables or enrichments and burning some credits because of this.’’ – G2 Review.
#3: Current lack of a centralized signal orchestration engine
Last but not least, something I noticed about the tool is that it can collect and enrich contact data, but it doesn’t include a centralized intent scoring or signal orchestration engine.
The platform cannot (yet):
Aggregate and weigh multiple buying signals into a single “readiness” or “intent” score.
Dynamically trigger outreach based on behavioral or temporal thresholds (e.g., “send sequence when company raises Series B + viewed demo page + title = VP Sales”).
Visualize signal data in a unified dashboard to help SDRs prioritize accounts.
Instead, I saw that Persana operates more as a data enrichment and AI-SDR execution tool.
It’s powerful for automating outbound tasks, but lacks the “brain” that orchestrates when and why outreach should happen based on signal context.
➡️ Put simply, Persana dominates the “who and how” (identifying and automating outreach) but not the “when and why”, which is the timing and prioritization layer that I believe drives the highest ROI in modern revenue orchestration systems.
What are the best Persana AI alternatives on the market in 2026?
The best alternatives to Persana AI are Warmly, with its signal-based revenue orchestration platform, Clay, and Apollo.
Here’s a breakdown of the 10 tools that we shortlisted:
Tool
Use Case
Pricing
Warmly
Uses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents.
Starts at $10,000/year (AI Data Agent); $16,000/year (AI Outbound Agent); $22,000/year (AI Inbound Agent).
Clay
Automates lead list building, CRM enrichment, and custom scoring using data from 75+ enrichment sources and AI web scraping.
Builds rich contact profiles and identifies anonymous leads while maintaining data privacy compliance.
Custom pricing.
#1: Warmly
Warmly offers the best Persana AI alternative with our signal-based revenue orchestration platform that helps you de-anonymize your website visitors and then automatically reach out to them.
Our platform uses person-level intent signals to identify and prioritize your best prospects in real-time.
Disclosure: Even though Warmly is our sales tool, I’ll provide an unbiased perspective on why Warmly offers the best alternative to Persana AI in 2026.
All you have to do is add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.
In addition to essential company and individual-level identification, Warmly will also enrich your visitors’:
Contact data (email address, phone number, social media profiles, etc.).
Technographics (tools and software a company uses).
But our solution doesn’t stop there.
Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.
That includes:
1st-party signals like pricing page views, repeated visits, product usage, or form fills.
Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.
This leads to:
Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Find new prospects that look just like your best customers
Most platforms give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.
Warmly goes much deeper.
With our AI-powered ICP identification capabilities, our tool analyzes your actual customer data to uncover what really makes a good fit.
And it’s not just surface-level attributes, but patterns across company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.
Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.
The result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.
Feature #3: Turn static lists into automated outreach with AI SDRs
Once you’ve built your list, Warmly doesn’t just let it sit there. It gets to work for you.
With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.
Here’s how it works:
Leads who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
Messages are personalized automatically using contact data, context, and intent.
3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.
4. Your team can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.
And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.
Feature #4: Live lead engagement with Warm Calls
Warmly offers another trick up its sleeve for enterprises that want to make the most of the traction gained by the intent insights the platform uncovers.
When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.
Once your SDRs assess that the time is right, they can hop on a video call straight from Warmly’s dashboard.
As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.
You can try it out here:
Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)
Warmly has a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.
Our database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.
Your team will be able to filter by:
Job title, function, or department.
Seniority level and decision-making role.
Company size, revenue, industry, or location.
Tech stack and hiring signals.
And dozens more customizable filters.
➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate, but immediately actionable.
Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.
💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, you can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
Monthly credits on Warmly are used to track and engage with potential leads.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How is Warmly different from Persana AI?
While Persana focuses on identifying and enriching contacts for outbound campaigns, Warmly takes a more intelligent, signal-driven approach to prospecting.
Instead of simply building static lists, Warmly captures real-time intent signals: tracking who’s visiting your site, engaging with your content, or showing buying behavior elsewhere online.
This means you’re not just getting contacts; you’re getting a prioritized pipeline of prospects who are actively in-market.
Persana handles who to reach and how to reach them, but Warmly goes further: it enriches each lead with detailed firmographics, behavioral insights, and intent data, then activates outreach through AI-powered SDRs, automated sequences, and live routing.
Here’s a breakdown of the tool’s functionality:
Category
Persana
Warmly
Core Functionality
AI-powered SDR platform focused on outbound prospecting.
Revenue orchestration platform designed to identify and engage high-intent website visitors in real-time.
Data Enrichment and Intent Signals
Collects and enriches contact data from multiple sources (emails, phone numbers, job titles, firmographics).
Captures first-party intent (site visits, time spent), second-party signals (job changes, funding rounds), and third-party intent (competitor activity).
Automation and Outreach
Automates outbound sequences via AI SDRs. Supports multichannel outreach (email, LinkedIn).
Advanced automation including AI SDRs, live engagement via "Warm Calls," automated alerts, and workflow triggers based on real-time intent.
Best for
Teams focusing on outbound prospecting at scale. Great for identifying who to reach and automating initial outreach.
Teams looking to capture and engage high-intent leads. Ideal for real-time intent tracking, prioritization, and converting prospects showing active buying signals.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Versatile sales orchestration options.
✅ Live sales engagement capabilities.
✅ Reveals who your hottest prospects are right now.
❌ Pricing is modular.
#2: Clay
Best for: Teams aiming to automate lead list building, CRM enrichment, and custom scoring.
Similar to: Frwrd.
Clay is a lead enrichment platform that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.
With Clay, you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”.
Features
Waterfall data enrichment that helps you cross-reference dozens of databases and data providers, increasing the chances of getting accurate data.
AI web scraper Claygent runs basic prospect research for you anywhere on the web.
Intuitive lead list builder that lets you create comprehensive lists easily.
Pricing
Similar to Persana, Clay’s pricing has a free forever plan that provides 100 monthly search credits and limited access to its features.
For more advanced users, Clay has 4 pricing tiers:
Starter: $149/mo for 2,000 credits.
Explorer: $349/mo for 10,000 credits.
Pro: $800/mo for 50,000 credits.
Enterprise: Custom pricing for a custom amount of credits.
Pros and Cons
✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.
✅ Wide range of features and seamless integrations.
✅ Can automate essential sales operations.
❌ The platform can be difficult to master, which is why some people have been looking for Clay alternatives.
❌ The costs can easily sneak up on you.
#3: Apollo
Best for: Teams looking to build their best lead list and then automate and personalize outbound at scale.
Similar to: Seamless AI.
Apollo offers an AI-powered sales platform that combines a vast B2B database with advanced automation tools.
The tool is a viable alternative to Persana, as it enables teams to identify ideal prospects, personalize outreach, and manage the sales pipeline efficiently.
Features
Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research.
The platform's AI assists in crafting personalized emails, incorporating company news and insights to match your brand voice, enhancing engagement rates.
With real-time AI lead scoring, Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert.
Pricing
Apollo’s pricing comes with a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
If you need more, you can upgrade to one of three paid plans:
Basic: $59 per user per month.
Professional: $99 per user per month.
Organization: $149 per user per month.
Pros & Cons
✅ A B2B database with over 210 million contacts.
✅ Seamless integration with existing AI sales tools that you might already be using.
✅ Detailed analytics for optimizing campaigns.
❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.
❌ The platform can be complex to use, potentially requiring a significant learning curve, similar to Persana.
#4: MadKudu
Best for: Creating multiple scoring models tailored to different markets and ICPs.
Similar to: Keyplay.
MadKudu is a lead prospecting solution that focuses on predictive lead scoring tailored to high-volume inbound funnels.
The platform uses historical conversion data to predict which leads are likely to become customers, particularly in product-led or content-driven growth environments.
Features
MadKudu analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
Fit and intent model segmentation, where leads are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses.
Pricing
MadKudu doesn’t currently publish prices for its product.
You will have to book a demo and request a custom quote based on your specific requirements to learn its pricing structure.
Pros & Cons
✅ Analyzes your historical customer data.
✅ Leads are categorized by both fit and intent.
✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.
❌ Steep learning curve to learn how to best use the solution.
❌ There’s a higher price tag reported than other alternatives on the market.
#5: LeadGenius
Best for: GTM teams looking for custom, human-verified datasets tailored to your ICP.
Similar to: Common Room.
LeadGenius uses a combination of machine learning and a global network of researchers to find precise contact and account data.
The platform offers three different solutions:
Custom Lead Generation.
Lead Enrichment.
Managed Email Outreach.
Its easy navigation, useful leads filters, and data verification make LeadGenius a top Persana AI alternative if you can afford it.
Features
Curates custom data sets using humans and AI to uncover the “ideal” prospect.
Expert assistance helps you define what attributes your customers should have to narrow lists down during the outreach process.
Real-time account signals like new product launches, funding news, and hiring trends.
Pricing
The starting price is not available on LeadGenius’s website, so you’ll have to contact their sales team for more information.
Pros & Cons
✅ Combination of AI and human verification to ensure data integrity.
✅ Great for custom prospecting work.
✅ Helpful for sales teams who don’t have the time to prospect.
❌ Customers report an inability to keep the data accurate over time.
❌ Search and filtering options aren’t close to other platforms on this list.
#6: Keyplay
Best for: Companies with a well-defined ICP and a need for highly targeted, dynamic segmentation.
Keyplay offers a sales prospecting tool that helps find leads that fit into your ICP by enabling you to create custom lead scoring and intent signals.
The platform is a viable alternative to Persana AI if you want to track a wide range of intent signals.
Features
AI Lookalike helps you find accounts that match your best-performing customers and deals.
Options for building custom lead scoring systems without using code.
Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.
Pricing
Keyplay doesn’t have a free trial for its paid plans.
However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records.
If you need more, you can upgrade to one of two plans:
Growth: $12,000/year.
Scale: Custom pricing.
Pros & Cons
✅ Highly customizable.
✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., to help you find ideal customers more efficiently.
✅ User-friendly interface.
❌ Integrates with only two CRMs, HubSpot and Salesforce.
❌ Offers only annual paid plans, unlike other tools in this list.
#7: Forwrd
Best for: Highly accurate lead scoring based on AI-powered predictive analytics.
Forwrd offers an AI-powered predictive analytics platform that analyzes all relevant data to deliver accurate, comprehensive, and explainable predictions.
Its advanced AI model makes a good alternative to Persana AI, as it can be used for much more than just automating lead scoring, including sales forecasting, churn prediction, upsell predictions, etc.
Features
No-code predictive AI scoring means you can create custom scoring systems without any technical expertise, using only natural language.
Dynamic lead scoring automatically adjusts the scoring system based on relevant changes (e.g., product features, marketing assets, market conditions).
AI models suggest the optimal value of each factor you put in as relevant to the overall score, enabling you to get more precise and accurate lead scoring than when done manually.
Pricing
Forwrd has three pricing plans:
Growth, which gives you access to unlimited seats, unlimited correlation analysis, and up to 40,000 monthly predictions.
Pro, which adds 2 standard integrations, up to 100,000 monthly predictions, and onboarding.
Enterprise, which adds bi-directional sync, SSO, and dedicated CSM.
However, the tool doesn’t reveal prices for any of the tiers. You’ll have to contact Forwrd’s sales for more details.
Pros & Cons
✅ Intuitive interface.
✅ Versatile use cases for sales teams.
✅ No-code predictive AI scoring.
❌ Pricing is not transparent, unlike Persana AI.
❌ Requires clean, high-quality data to provide adequate outputs, which can be an issue for smaller businesses.
#8: Seamless AI
Best for: Teams looking for real-time B2B lead generation with AI-powered contact search and enrichment.
Seamless AI is a sales prospecting platform that leverages AI to provide real-time access to verified B2B contact information.
The platform ensures that customers have the most current data by continuously uploading its database, helping sales teams connect with decision-makers more effectively.
Features
Real-time search engine that ensures SDRs can instantly reach the most recent and relevant contact information, enhancing the efficiency of their outreach efforts.
AI Assistant for sales content creation, which helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
Total AI confidence scoring, which assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.
Pricing
Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.
For more credits and extra features, subscribe to one of two plans:
Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
Enterprise: Includes everything in Pro, plus API and extra support.
However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.
Lets you set up automated workflows triggered by specific signals (e.g., send an email to a high-intent lead or sync qualified leads to Hubspot).
AI-driven engine, which captures buying signals anywhere on the web, summarizes them into comprehensive lead profiles, and auto-surfaces accounts that best match your ICP.
Pricing
Common Room has a free plan limited to 500 contacts and 50 organizations, 2 users, and 2 integrations.
More advanced users can pick one of Common Room’s three paid plans:
Starter: $625/mo, 2 users, up to 35k contacts.
Team: $1,250/mo, 3 users, up to 100k contacts.
Enterprise: Custom price, 10 users, up to 200k contacts with options for purchasing more.
The platform offers a 14-day free trial for its Team plan. All plans are annual.
Pros & Cons
✅ Options for setting up automated workflows.
✅ Tracks intent signals across the web and lets you set up custom signals.
✅ You’ll be able to set up automated workflows triggered by specific signals.
❌ Annual billing only.
❌ Limited customization options when compared to other tools on the market.
#10: FullContact
Best for: Building rich individual profiles by aggregating data across social channels, emails, company info, and demographics.
Similar to: MadKudu.
FullContact is a platform offering business insights with a specific focus on data and privacy.
The tool helps you identify leads on your website while adhering to customer privacy regulations.
Features
Identify website visitors with their professional contact information by using the Acumen Lead Identification feature.
Unify and enrich incomplete lead data by mapping identifies across your systems of record.
Make sure that there is no fraud in ID verification by using the Verify feature.
Pricing
FullContact does not disclose its pricing through its website.
To access their pricing structure, you’ll have to get in contact with FullContact’s sales team.
Pros & Cons
✅ Friendly, supportive, and helpful support.
✅ Easy to use and understand, unlike Persana AI.
✅ Low levels of maintenance required.
❌ Price plan is not transparent.
❌ Its many verification steps can mean outdated data.
Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities
That’s it from our list of the 10 best Persana AI alternatives for sales reps looking to build lead lists, score them, and engage them.
Tools like Warmly and Clay go beyond enrichment and automation: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.
Warmly warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.
Our platform then uses Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.
If your company is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.
Here’s what else you’ll get by signing up for Warmly:
The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reachthe right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
10 Best LeadMagic Alternatives for List Building [2026]
Time to read
Alan Zhao
You’re in the right place.
LeadMagic has carved out a niche as a lightweight tool for identifying anonymous website traffic and turning it into contact lists.
But in today’s high-stakes outbound landscape, list building needs more than just company-level data and reverse-IP lookups.
To help you find the best LeadMagic alternative, I’ve tested dozens of list building tools built for modern sales and marketing teams, focusing on tools that do more than just spit out names and emails.
The best ones now combine real-time intent, deep enrichment, and automation to help you not only find the right leads, but act on them instantly.
So whether you’re scaling outbound, warming up inbound, or just tired of half-baked data that goes nowhere, this guide is for you.
Below, you’ll find the 10 best LeadMagic alternatives for smarter list building in 2026, complete with use cases, pricing, and real-world pros and cons.
Let’s get into it.
TL;DR
Warmly offers the best alternative to LeadMagic in 2026, transforming anonymous traffic into signal-driven pipeline with person-level de-anonymization, real-time intent tracking, and autonomous AI SDRs.
ZoomInfo, Apollo, and Cognism are strong choices for teams that need scale - whether it’s enterprise-grade data, all-in-one prospecting + outreach, or GDPR-compliant global coverage with verified mobiles.
Lightweight tools like Lusha, Hunter.io, Snov.io, UpLead, AeroLeads, and Lead Forensics give smaller teams affordable ways to find verified contacts, enrich lists, or identify engaged accounts.
Why look for LeadMagic alternatives for list building?
LeadMagic offers a compelling value proposition - turn anonymous website traffic into leads, enrich and validate prospect data, and buy only what you need via credits.
But when you push it hard, especially for scale, you’ll likely run into several limitations and trade‑offs worth knowing.
Below are the main reasons you might want to explore alternatives:
1. Limited depth in person‑level intent and behavior
LeadMagic’s core strength lies in visitor identification (company level) and data enrichment (emails, phones, firmographic/job data).
But if you're looking to get real-time behavior signals (who’s researching, what they’re doing, content paths, scoring), LeadMagic often doesn’t provide the level of signal granularity needed to prioritize outreach intelligently.
In a fast-moving outbound environment, that means you may end up chasing leads that look good on paper, but aren’t actively buying.
2. Focused on static enrichments
LeadMagic is great when you upload a list or spreadsheet and have it enriched, validated, and cleaned.
But it doesn't always do much beyond that.
For example, it won’t automatically surface new leads or trigger sequences when prospects “turn hot.”
You might still need to layer on extra tools for triggers, scoring, or new prospect discovery.
3. Credit‑based model can lead to hidden costs
LeadMagic operates on a credit model: you only pay for valid emails, mobile numbers, and enrichments you consume.
While that sounds fair, in practice it can become unpredictable.
If you run many bulk jobs or have complex enrichment needs, credit usage can spike unexpectedly, especially when contacts are missing or ambiguous.
What are the 10 best LeadMagic alternatives for list building in 2026?
If you’re ready to move beyond LeadMagic’s limitations, here are 10 tools that bring more signal, more automation, or deeper reach to your list building game.
Each option below offers something LeadMagic struggles with - whether that’s real‑time intent, enriched contact coverage, or built-in outreach features.
Tool
Use Case
Price
Warmly
Uses person-level intent to de-anonymize visitors, enrich leads, and trigger outbound sequences automatically.
Starts at $10,000/year (AI Data Agent); $16,000/year (AI Outbound Agent); $22,000/year (AI Inbound Agent).
ZoomInfo
Offers deep firmographic and technographic data, intent tracking, and enterprise-grade list building.
Custom pricing only; 12-month contracts; segmented packages for Sales, Marketing, and Talent.
Apollo.io
Combines a massive B2B database with built-in outreach sequencing, contact enrichment, and lead scoring.
Free plan available; Paid plans: Basic $59/user/mo, Professional $99/user/mo, Organization $149/user/mo.
Cognism
Specializes in GDPR-compliant global contact data enriched with mobile numbers and intent signals.
Custom pricing; two tiers (Platinum, Diamond); platform fee + subscription.
Lusha
Lightweight but effective: a fast contact finder (email + phone) via browser extension and API.
Free plan (40 credits); Paid plans: Pro from $29.90/mo, Premium from $69.90/mo, Scale custom/
Hunter.io
Domain-centric email search + verification with bulk enrichment and list management features.
Warmly offers the best alternative to LeadMagic on the market with its person-level intent that lets you de-anonymize your website visitors, enrich leads, and orchestrate personalized outreach campaigns.
But it's not just a list‑building tool.
It’s an AI‑powered revenue orchestration platform that turns anonymous traffic into signal‑driven pipelines.
Instead of just handing you a CSV of names and emails, Warmly uses person‑level intent signals to identify, enrich, and prioritize your best prospects in real time, then triggers automated, personalized outreach so you can move from “list” to “live opportunity” instantly.
Here are some of the features that come in especially handy when it comes to targeted list building.
Most tools hand you static contact lists. Warmly gives you a living, breathing pipeline.
Namely, the moment someone hits your website, Warmly de‑anonymizes them at the person level - not just the company, but the actual person behind it - enriching each visitor with verified contact details (name, title, email, LinkedIn profile, phone, firmographics).
But it doesn’t stop there.
Warmly continuously tracks several types of intent signals to show you which visitors are actually in‑market right now, so you can prioritize outreach when the timing is perfect.
These include the following:
1st‑party: Pricing page views, product usage, CRM activity, form fills.
2nd‑party: Real‑time LinkedIn engagement from your ICP, including posts about your industry or competitors, mentions of your company, likes/comments/shares on pain‑point content, etc.
3. 3rd‑party: Competitor research, intent keyword searches, relevant industry buzzwords.
Then, every high‑intent visitor is instantly scored, ranked, and pushed to your reps via Slack, so no one slips through the cracks.
As a result, you get a constantly refreshed, prioritized list of real buyers, instead of just names and emails sitting in a CSV.
Feature #2: Build laser-targeted lists with Warmly’s 200M+ contact database
Coldly is Warmly’s built-in B2B prospecting engine, and it’s built for speed, scale, and precision.
Unlike generic data providers, Coldly combines a continuously refreshed contact + account database (200M+ records) with powerful filters and daily validation, so you can build accurate, high-converting prospect lists in seconds.
You can filter by over 25 attributes, including:
Job function, seniority, and title.
Industry, company size, revenue, location.
Tech stack, funding, and hiring signals.
LinkedIn presence, mobile availability, and more.
Each lead comes pre-verified with email, mobile, and LinkedIn profile, so your team can go from search → sequence without chasing down missing data.
And because Coldly updates every 2-4 weeks (with daily validation on top), your SDRs won’t waste time scrubbing lists, chasing bounced emails, or guessing who's still at the company.
Coldly also offers automatic CRM enrichment, multi-threading support to map entire buying committees, and a browser extension so reps can grab contact info straight from LinkedIn or company websites - no spreadsheet exports needed.
Feature #3: AI-powered ICP identification
Forget guesswork and static firmographic filters - Warmly uses AI to reverse-engineer your best-fit customer profile based on real data, not hunches.
Instead of just asking you to choose industry + headcount + title, Warmly analyzes your actual customers and closed-won deals to uncover what really defines your ideal buyer.
That includes:
Tech stack similarities.
Growth signals and hiring trends.
Buying committee structure.
Engagement patterns across campaigns.
Social activity, job changes, deal timelines, etc.
Once it identifies your ICP, Warmly automatically scans its 200M+ contact database to surface lookalike accounts and prospects, that is, the ones most likely to convert based on what’s worked for you before.
This means no more wasting time on broad lists or chasing bad fits, as you get a custom-built, high-conversion prospect list on autopilot, trained on your actual success patterns.
Feature #4: Marketing Ops Agent
The best GTM strategy is meaningless if you don’t have the right target list of companies and people.
It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.
Here's how it works:
The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:
AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
Buying committee identification using insights from past closed-won deals.
Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
Automatic list updates as new intent signals or engagement changes occur.
Unified buying intent scores that stay synced across every sales and marketing channel.
Feature #5: AI SDRs that turn lists into live conversations
While many platforms stop at building your list, Warmly goes further by automating outreach, personalization, and follow-up with AI-powered SDR agents that act the moment intent is detected.
Warmly’s AI SDR takes your hottest prospects (based on fit + behavior) and automatically:
Adds them to personalized, multi-channel sequences (email + LinkedIn + smart website chat).
Customizes messaging using real-time context and signal data.
Avoids duplicate outreach or conflicting cadences.
Multithreads outreach across multiple stakeholders at the same account.
Hands off hot replies to your team, with full context.
This way, you get fully autonomous prospecting that runs 24/7 behind the scenes, warming up buyers while your team focuses on closing deals.
Warmly’s integrations
Warmly plugs into your entire GTM stack so you can identify, engage, and convert prospects without switching tools or breaking your workflows.
CRMs (e.g., Salesforce, HubSpot, Pipedrive, and more).
Sales platforms, such as Apollo, Outreach, Salesloft, Instantly, etc.
Marketing automation solutions like Marketo, Eloqua, Pardot, ActiveCampaign, etc
Slack & Microsoft Teams for real-time alerts.
And others.
Moreover, Warmly provides you with discounted access to 25+ best-in-class sales and marketing platforms, making it easier (and more cost-effective) to build a tightly integrated, high-performing stack.
Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
Optional add-ons include Mobile Phone Number Enrichment, AI Outbound SDR, and AI Inbound Lead Caller.
Note: The AI Data Agent plan also has a monthly plan available, with the pricing starting at $1,200/mo.
How is Warmly different from LeadMagic?
While LeadMagic focuses on reverse IP lookups and credit-based enrichment, Warmly takes list building several steps further by combining real-time de-anonymization, multi-source intent signals, and AI-powered orchestration.
Here are some of their key differences at a glance:
Category
LeadMagic
Warmly
Depth of signals
Identifies companies visiting your site.
Reveals the actual people behind visits and tracks 1st, 2nd, and 3rd-party intent (LinkedIn engagement, competitor research, pricing page views).
List quality
Enriches and validates the lists you upload
Uses Coldly’s 200M+ database + AI ICP modelling to surface net-new, high-fit leads
Automation
Stops at enrichment
AI SDRs + Orchestrator instantly activate hot leads with personalized, multi-channel outreach
In short, LeadMagic helps you build and validate basic lead lists.
Warmly helps you turn anonymous visitors into live conversations and scale pipeline without scaling headcount.
Pros & Cons
✅ Identifies both companies and individuals visiting your website in real time.
✅ Coldly prospecting database with 200M+ refreshed contacts and advanced filters.
✅ Tracks 1st, 2nd, and 3rd-party intent signals to help qualify and prioritize faster.
✅ AI SDRs and Orchestrator automate outbound prospecting, sequencing, and follow-up across email + LinkedIn.
✅ AI-powered ICP modeling finds high-fit lookalike prospects based on your actual customer data.
❌ Modular pricing.
#2 ZoomInfo
Best for:Enterprise sales & marketing teams that need the deepest data, intent insights, and account-level orchestration.
Similar to: Clearbit, Apollo
ZoomInfo is a full-stack go-to-market intelligence platform built for scale.
It layers a vast contact & company database over intent signals, org charts, enrichment, and sales engagement tools, so you can both discover and activate accounts without stitching together multiple products.
Features
Comprehensive database & intent network: ZoomInfo lets you query millions of contacts and accounts, enriched with technographics, revenue, org structure, and third-party intent signals to spot buyers before they engage.
Sales automation: ZoomInfo includes sequencers, email automation, dialing tools, workflow triggering, and integration with marketing/sales stacks to act on leads directly from the platform.
Copilot: ZoomInfo’s Copilot adds an AI layer to the tool, helping automate research, refresh and enrich data in real time, suggest next moves, and more.
Pricing
ZoomInfo doesn’t publish its rates openly, and every contract is customized based on team size, data volume, and the add-on modules you choose.
Packages are segmented for Sales, Marketing, and Talent teams, with each tier bundling different features and integrations.
All plans are sold on annual contracts, and pricing is only available through direct negotiation with their sales team.
For benchmarks, you can contact its team directly or check out our in-depth ZoomInfo pricing guide
Pros & Cons
✅ Enormous database coverage gives strong reach into enterprise-level accounts.
✅ Intent and behavioral signals help you engage accounts before they’re fully in-market.
✅ Deep account & hierarchical insights (org charts, relationships) are excellent for account-based strategies.
❌ Enterprise-grade pricing, making it prohibitive for smaller teams.
❌ Its database focuses on the US market - other areas are lacking.
#3 Apollo
Best for: Sales teams that want a unified platform combining prospecting, enrichment, and outbound outreach (email + calls + task automation) under one roof.
Similar to: SalesLoft, Outreach, ZoomInfo
Apollo has become one of the most widely used sales platforms because it brings prospecting, data enrichment, and outreach into a single workflow.
Instead of having to stitch together a database tool, an email finder, and a sequencing platform, Apollo gives reps everything in one place, helping teams go from searching for leads to booking meetings without leaving the app.
Features
Database & enrichment: Apollo gives you access to a living database of over 210 million+ contacts and filters across 65+ attributes to help you find hyper-targeted prospects.
Lead scoring: Beyond static firmographics, Apollo tracks buying signals like opens, clicks, and account activity, helping reps focus on prospects most likely to engage.
Multichannel engagement: Build and run cadences across email, phone, and tasks directly inside Apollo, with AI tools for personalization, inbox health monitoring, and A/B testing to refine results.
Pricing
Apollo has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
Cognism positions itself as a high-fidelity sales intelligence tool with an emphasis on compliance, mobile-forward contact data, and global reach.
It’s built to support outbound and ABM efforts with enriched contacts, behavioral signals, and on-demand data services.
Features
Phone-verified mobile contacts: Cognism provides a tier of “Diamond Data” contacts that undergo extra verification, giving you higher confidence in direct-dial mobile numbers.
AI search & natural language prospecting: You can write queries in plain language (e.g. “VPs in fintech using AWS”) and let Cognism filter and assemble lists automatically, speeding up list building.
Browser extension: Chrome extension to grab contact details as you navigate LinkedIn or websites.
Pricing
Cognism doesn’t publish fixed pricing plans, since its costs vary depending on the customer’s specific needs.
Packages are tailored, but they generally fall into two main tiers: Platinum and Diamond, with Diamond delivering more precise data through additional verification steps.
On top of the data subscription, there’s also a platform fee that covers essentials like onboarding, support, and system setup.
To get an exact quote, you’ll have to contact Cognism’s sales team.
Pros & Cons
✅ High data fidelity and mobile-verification for contact numbers (especially under Diamond Data).
✅ Strong compliance posture (GDPR / CCPA) makes it safer for cross-border outreach.
✅ Automatic CRM record enrichment and a convenient Chrome extension improve workflow.
❌ Opaque pricing and hidden upsells make budgeting tricky.
❌ Interface can feel feature-dense and complex, especially for new users.
#5 Lusha
Best for: Sales or recruiting teams that want a fast, no-friction way to get verified emails & phone numbers via browser extension and API integration.
Similar to: Hunter.io, Apollo (contact side), RocketReach
Lusha emphasizes simplicity and accessibility: you plug in, reveal contact info, and move on.
It’s less about deep orchestration and more about fast, accurate contact discovery built to slip into your existing workflow.
Features
Browser extension: The Chrome extension lets you reveal contact data directly while browsing LinkedIn or company sites.
Smart prospect stream: Lusha surfaces leads that match your ideal profile automatically via AI driven by signals, lookalikes, and enrichment logic, so you don’t always have to build lists manually.
Bulk enrichment & list uploads: You can upload CSVs or lists with partial data and let Lusha fill in missing emails, phone numbers, and firmographic details.
Pricing
Lusha has a free forever plan that includes 40 search credits, basic intent signals, AI recommendations, funding and technology filters, etc.
If you need more, you can subscribe to one of three paid plans whose price depends on the number of credits you need:
Pro: Starts at $29.90 for 250 credits per month, includes everything in Free, plus 3 users, intent, technology, job change alerts, etc.
Premium: Starts at $69.90 for 600 monthly credits, includes everything in Pro, plus 5 users, CSV enrichment, advanced analytics, etc.
Scale: Custom pricing, includes a custom number of credits and users, and higher usage limits.
Note: Finding a phone number takes 5 credits, whereas finding an email address and exporting contacts takes one.
Pros & Cons
✅ Very simple and intuitive UI.
✅ Good data accuracy in many standard markets.
✅ Bulk enrichment helps you clean and complete existing lists.
❌ Credit costs add up quickly, especially for phone numbers (5× the cost of email).
❌ Data coverage gaps in niche industries or specific geographies.
#6 Hunter.io
Best for: Teams focused primarily on email outreach who need an efficient tool for discovering and verifying business emails.
Similar to: Snov.io, Skrapp, Apollo (for its email-finding side)
Hunter.io is one of the most widely known email discovery tools in B2B.
It’s built around finding, verifying, and managing email addresses, especially when you already have a domain or name but need to bridge gaps in contact data.
Features
Email finder & domain search: Input a person’s name + company domain or just a domain, and Hunter returns possible email addresses associated.
Email verifier & deliverability scoring: Validate emails to check whether they’re deliverable, risky, or invalid, helping you reduce bounce rates.
List enrichment: Upload CSVs or lists and let Hunter fill in missing emails or validate in bulk.
Pricing
Hunter.io offers flexible plans depending on how many credits, connected inboxes, and outreach campaigns you need:
Free: Includes 50 credits/month, basic B2B database filters, 1 email account, up to 500 recipients per campaign.
Starter: €49/month, includes 2,000 credits/month, auto-verification & lead enrichment, advanced B2B database filters, 3 email accounts, AI writing assistant, up to 2,500 recipients per campaign.
Growth: €149/month, includes 10,000 credits/month, everything in Starter, 10 email accounts, up to 5,000 recipients per campaign.
Scale: €299/month, includes 25,000 credits/month, everything in Growth, 20 email accounts, up to 15,000 recipients per campaign.
Enterprise: Custom pricing, includes tailored credits, inbox connections, and campaign limits, auto-verification, enrichment, and advanced filters.
Pros & Cons
✅ Very intuitive interface - low entry barrier for new users.
✅ Simple outreach tools included for smaller outreach efforts.
❌ Focused on email only - no phone discovery or deeper intent signals.
❌ Free plan is fairly limited for serious use.
#7 Keyplay
Best for: B2B SaaS teams that want to build trustworthy ICP models, score & prioritize accounts, and discover net-new high-fit accounts using AI.
Similar to: 6sense, Demandbase
Keyplay isn’t just another prospecting or enrichment tool - it’s built specifically for account selection, scoring, and ICP modelling.
It layers AI lookalikes and custom signals on top of your CRM data to help you focus on accounts that are more likely to become your best customers.
Features
AI-powered ICP lookalike discovery: Keyplay can replicate your best accounts by generating similarity scores, surfacing new accounts that align with your high-performing segments.
Custom lead scoring: You can define your own scoring model using hundreds of signals (hiring velocity, tech stack, recruiting, content exposure, custom signals) with no coding required.
Automated enrichment: Keyplay’s AI Agents fetch and enrich account data (news, technologies, behavioral cues) automatically, reducing manual research overhead.
Pricing
Keyplay has a free forever plan, adequately named Test Drive, that’s great for teams curious to see how Keyplay’s AI lookalikes work in practice.
It includes account discovery, AI lookalike scoring, firmographics & profile signals, 25 account previews, and CSV export. However, there are no AI Agents, integrations, or backtesting.
When it comes to the paid options, there are two to choose from:
ICP Modeling: $18,000/year, includes AI Agents for research & signals, continuous account scoring & enrichment, backtested ICP models, 750+ scoring signals, 1P data signals, Salesforce/HubSpot integration with 2-way sync, 75K tracked accounts, and onboarding/backtesting. Expandable with credits.
Full-Service ICP: Custom pricing, includes everything in ICP Modeling plus multiple ICP models, enrichment API, custom CRM & credit volumes, dedicated CSM, analyst services, and expanded credits/services.
Pros & Cons
✅ Enables highly customized ICP modeling and account scoring that goes beyond surface filters.
✅ AI lookalike discovery helps you find new high-fit accounts without starting from scratch.
✅ Backtesting capability ensures your models evolve and remain grounded in real outcomes.
❌ Doesn’t provide contact data, so you’ll need another tool for data scraping and outreach.
❌ Limited filtering options.
#8 UpLead
Best for: Teams that want a reliable, credit-based B2B database with strong filtering, intent signals, and real-time contact verification.
UpLead markets itself as a high-accuracy lead intelligence platform that helps you generate, enrich, and validate contacts quickly.
This makes UpLead especially useful when you need fresh, usable leads without overpaying for enterprise stacks.
Features
Real-time verification: Every contact you download is verified at the time of export (email + phone), helping reduce bounce rates and wasted outreach.
Advanced search with 50+ filters: You can filter leads by title, industry, revenue, technographics, company size, location, funding, and more to match tightly to your ICP.
Bi-directional CRM sync: UpLead supports syncing with major CRMs (Salesforce, HubSpot, Pipedrive, Zoho, etc.), so leads can be pushed/pulled as part of your existing workflows.
Pricing
UpLead has a 7-day free trial with 5 credits for revealing a contact or exporting it.
After the trial expires, there are 3 plans to choose from:
Essentials: $99 per user per month with 170 monthly credits.
Plus: $199 per user per month with 400 monthly credits.
Professional: Custom pricing.
Since the paid plans offer limited reveal/export credits, you’ll probably have to buy more.
Pros & Cons
✅ Strong filtering options and technographic capabilities help you narrow down ICPs.
✅ Has a buyer intent layer that adds signal on which prospects might be in-market.
✅ Chrome extension + prospector tools make ad-hoc capture easy.
❌ Some features (intent, advanced filters) are locked behind higher-tier plans.
❌ Paid plans include very limited number of credits for the price, meaning that your costs can easily add up when you’re forced to purchase more for high-volume prospecting.
#9 AeroLeads
Best for: Small to mid-size sales teams who want a lightweight, Chrome extension-based tool to capture contact info while browsing LinkedIn and other business sites.
Similar to: Hunter.io, Lusha, Seamless.AI
AeroLeads helps you build prospect lists by scraping public business profiles, enriching them on the fly, and exporting contacts to CRM or CSV.
It’s not a full-blown orchestration tool, but it’s good for point-and-click data capture when you’re doing manual prospecting.
Features
LinkedIn & website prospecting: As you go over LinkedIn or company pages, AeroLeads’ browser extension lets you grab emails, phone numbers, and firmographic data with a click.
Bulk prospect search & enrichment: Upload domains, company names, or partial lists, and then enrich them in bulk with email, phone, job title, company info, and more.
Vast B2B contact database: AeroLeads holds data on millions of companies that can be searched through by using 60+ data points.
Pricing
AeroLeads has three core pricing plans:
Take Off: $49/month, includes 1 user, 2,000 credits/month, and access to all core features (prospecting, exporting records, etc.).
Climb: $149/month, includes 5 users, 8,000 credits/month, and access to all core features.
Cruise: $299/month, includes unlimited users, 20,000 credits/month, and access to all core features.
Large-scale users can also get a custom plan tailored to their needs.
Pros & Cons
✅ Very intuitive and easy to use, especially for quick LinkedIn-based capture.
✅ Ability to enrich in bulk and filter makes list cleaning easier.
✅ AI-powered search makes targeted prospecting easier - all it takes is explaining who you need in plain English, and the platform delivers matching profiles.
❌ Lack of deep intent or behavioral signal features compared to more advanced tools.
❌ Credit-based pricing doesn’t scale well.
#10 Lead Forensics
Best for: Teams that want a specialized website visitor identification tool to convert anonymous traffic into sales-ready accounts.
Lead Forensics focuses on surfacing which companies are visiting your website (via IP matching) and transforming those visits into actionable signals you can hand off to sales or marketing.
This makes it a solid choice for teams running strong ABM programs that want to know which target accounts are actively engaging with their site.
Features
Visitor identification: It uses its proprietary IP database to match anonymous website traffic to companies, giving you data like company name, location, number of employees, and sometimes contacts.
Site activity tracking: It tracks pages visited, time spent, and referrers, letting you see what content prospects engage with, and how deep they go in your funnel.
Real-time notifications: Set triggers to alert your team when a high-value company visits or matches certain criteria, so sales reps can act while interest is fresh.
Pricing
Lead Forensics has two pricing plans:
Essential: Built for small and medium-sized businesses, includes features like providing a list of business visitors enriched with B2B contact data, customizable dashboards for monitoring website visitor traffic, real-time alerts, etc.
Automate: Designed for enterprise businesses, includes everything in Essential, plus fully customizable automated CRM workflows, key account behavior tracking, etc.
No prices are disclosed for either plan.
In fact, the only thing clearly stated on the website is that Lead Forensics’ pricing is traffic-based, meaning that the end cost will depend on how much traffic your website generates in a month.
If you want to try Lead Forensics before committing, there’s a 7-day free trial.
For a more detailed breakdown of Lead Forensics’ value for money, take a look at our in-depth pricing guide.
Pros & Cons
✅ Unlimited users on both plans.
✅ Intuitive userface.
✅ Strong in surfacing which companies visit your site, giving you target accounts to engage.
❌ Pricing is opaque and scales with traffic, making budgeting hard.
❌ Does not reveal individual contacts, so you’ll still need a companion tool for person-level data.
Next steps: From lists to live pipeline
The days of static spreadsheets and one-off enrichments are over.
In 2026, the real competitive edge comes from how fast you can spot intent, enrich it with context, and take action before your competitors do.
LeadMagic gives you a starting point with anonymous traffic identification, but it stops short of showing you who’s truly ready to buy and doesn’t help your team engage them at scale.
The alternatives we’ve explored here prove that list building is no longer just about contact discovery - it’s about turning intent into opportunities in real time.
That’s exactly where Warmly shines.
By combining visitor reveal, social signals, AI-driven ICP modeling, and autonomous SDRs, Warmly doesn’t just build your list - it works that list for you.
Ready to stop chasing half-baked data and start building real pipeline?
![6sense Review: Is It Worth It in 2026? [In-Depth]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/67b613de9d586b53d1dec646_6sense_review.webp)
![Top 10 UnifyGTM Alternatives & Competitors [2026]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/679677efb1c7a9e271d5e886_unifygtm_alternatives.webp)
![Top 10 Clearbit Alternatives & Competitors [2026]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/67b06ff5d5fd5c7a90e04c36_8d361888-12cf-4d85-b20b-586974fd4055.png)
![10 Best UserMotion Alternatives & Competitors [2026]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/690b0459892ff0fd3c6a24c0_usermotion_alternatives.webp)
![10 Best LeadFuze Alternatives & Competitors [2026]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/68fb93d594754d5bd01897a4_leadfuze_alternatives.webp)
![10 Best Leadspace Alternatives & Competitors [2026]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/68fb90ef85cff43709b1109a_leadspace_alternatives.webp)
![10 Best Datanyze Alternatives & Competitors [2026]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/68f2056db96825f4208cce7c_datanyze_alternatives.webp)
![10 Best LeadGenius Alternatives & Competitors [2026]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/68f202b1bf7512ff5a04f359_leadgenius_alternatives.webp)
![10 Best Keyplay Alternatives & Competitors [2026]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/68f1fc7a89b64d573dbaf924_keyplay_alternatives.webp)
![10 Best Seamless AI Alternatives & Competitors [2026]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/68e8ba60328590032f909c9d_seamless_ai_alternatives.webp)
![10 Best UpLead Alternatives & Competitors [2026]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/68e8b7eb328590032f8fc0a4_uplead.webp)
![10 Best MadKudu Alternatives & Competitors [2026]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/68e8b3e320672f691fdcd69d_madkudu_alternatives.webp)
![10 Best Persana AI Alternatives & Competitors [2026]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/68e8b0ec09780363abdca156_persana_alternatives.webp)
![10 Best LeadMagic Alternatives for List Building [2026]](https://cdn.prod.website-files.com/6506fc5785bd592c468835e0/68df81687604afb357ed7cc2_leadmagic_alternatives.webp)
