A proper B2B martech stack can help you win more deals faster by automating repetitive tasks, delivering actionable insights, and creating personalized buyer experiences.

TL;DR

• Building a B2B MarTech stack requires aligning tools with the buyer journey, ensuring strong data architecture, and balancing scalability with affordability.
• Warmly can be your core ABM engine, offering website visitor identification, intent data, sales automation, live engagement, and a massive B2B prospect database.
• Complementary tools like HubSpot, Salesforce, Adzooma, Jasper, Sprout Social, Kit, Mixpanel, and Webflow Optimize cover CRM, demand gen, content, social, email, analytics, and personalization needs.

Before we start, I wanted to go over some of the factors to consider when you’re building out your B2B marketing tech stack: ⬇️

Factors to consider when building out your B2B marketing tech stack

The main factors to consider when assembling a B2B martech stack include alignment with the buyer journey, your data architecture, scalability, and overall affordability.

Let’s dive deeper into each one of them: ⬇️

#1: How well does the stack align with your business strategy and buyer journeys?

You should start building out your B2B MarTech stack by defining the specific outcomes you need the stack to deliver, such as pipeline velocity, lead quality, account-based penetration, and/or customer retention. 

If I were you, I’d map each capability to stages of your buyer journey and the channels you prioritize so you can see where overlaps or gaps exist. 

➡️ Avoid buying shiny solutions that don’t move a core KPI. Our philosophy on tech stack building is that every component should trace back to a measurable result.

#2: What data architecture, ownership, and integration capabilities are required?

The question you need to ask yourself here would be what customer and behavioral data you need to collect, where the system of record will be (e.g., CRM, CDP), and how you’ll maintain data quality.

Important integration considerations here will include:

• Real-time APIs and webhooks for event-driven use cases.
• Prebuilt connectors to CRM, analytics or ad platforms.
• ETL/ELT paths for analytics and business intelligence.

When we were building out our B2B marketing tech stack, we prioritized a clear data model, as we knew that bad data breaks even the fanciest automation.

#3: How scalable, flexible, and affordable should the stack be?

Next up, you want to figure out whether the vendors scale with data volume, account complexity, and whether the pricing structure becomes prohibitive as you grow. 

💡Pro Tip: Consider modularity (i.e., would you be able to replace one layer without ripping out the rest?), the risk of vendor lock-in, and the software’s partner ecosystem for complementary capabilities. 

➡️ Good scalability would mean you wouldn’t have to go through an expensive replatforming later.

What’s the ideal B2B MarTech stack in 2025?

Here are our selected tools (we review more inside the article) for an ideal B2B MarTech stack in 2025:

#1: Account-Based Marketing Software: Warmly, with its real-time website visitor identification and sales automation capabilities.

#2: CRM Software: HubSpot, ideal for scaling lead outreach with personalized email sequences.

#3: Advertising & Demand Generation Tool: Adzooma, best for effortless, cross-platform PPC campaign optimization based on granular performance insights.

#4: Content Creation & Ideation Software: Jasper, a nice option for scaling marketing content fast without burning out your team.

#5: Social Media Management Platform: Sprout Social, best for comprehensive social media management, publishing, and analytics for B2B marketing teams.

#6: Email Marketing Platform: Kit, ideal for B2B marketing teams looking to run end-to-end email campaigns and automate audience growth.

#7: Analytics & Attribution Platform: Mixpanel, an excellent option for product analytics and user behavior tracking across web and mobile platforms.

#8: Website Personalization Tool: Webflow Optimize, ideal for marketing teams on Webflow looking to run A/B tests and deliver personalized content.

#1: Account-Based Marketing (ABM) Tools

Warmly

Warmly makes up a strong start for your B2B MarTech stack with its ABM solution that combines real-time website visitor identification with enriched firmographic and behavioral data to reveal exactly who’s ready to buy and why.

Our tool helps you identify your warmest leads and reach out to them immediately with our engagement features.

Warmly is a signal-based revenue orchestration software that lets you:

• Identify website visitors.
• Reveal which visitors are most likely to convert right now.
• Gain quality insights into prospective customers, allowing your sales reps to tailor their strategies accordingly.
• Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among GTM teams worldwide:

Feature #1: Identifies website visitors and reveals their buyer intent

Warmly identifies both companies and individuals visiting your website.

Every identified prospect is enriched with granular B2B data that helps your sales reps determine which of them fit your ICP profile and tailor their approach accordingly, including:

• Contact details (company and personal names, email addresses, LinkedIn profiles, phone numbers, etc.).
• Firmographics (location, industry, size, etc.).
• Technographics (the technology and software a company primarily uses).
• Demographics (individual job roles, seniority, etc.).
• CRM data (past interactions with your reps, won and lost deals, former champions, etc.).

Warmly also tracks intent data, translating it into actionable insights your sales team can leverage to detect leads most likely to convert right now.

Warmly detects several types of intent data, such as:

1. First-party intent: This includes intent signals that the leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
2. Second-party signals: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
3. Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

But why is this so important in the first place?

With intent data, your sales team can identify and prioritize your hottest leads from the start instead of wasting their efforts on cold or low-value leads.

As a result, you’ll experience more conversions and ROI before you know it.‎

Feature #2: Sales automation

Warmly has several automation features to help you put essential sales operations on autopilot and ensure that no high-value lead is missed again.

Firstly, the Orchestrator lets you streamline LinkedIn and email outreach by automatically adding high-intent leads to specific sequences.

Our platform lets you set up all the essential parameters, enabling you to completely customize it to fit your needs, goals, and target market, including letting you:

• Specify the trigger that sets the sequence in motion (e.g., a visitor goes to a high-intent page, such as pricing).
• Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
• Set up the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

Try it yourself 👇or watch it in action. 

Then there’s the AI Chat that leverages the power of AI to engage high-intent leads on your website by:

1. Asking them qualifying questions.
2. Answering their queries.
3. Booking meetings.
4. Offering relevant collaterals, etc.

The AI that powers AI Chat is fully trainable, meaning you can tailor it to your specific brand tone of voice and other requirements.

Finally, Warmly’s automated alerts notify sales reps via Slack whenever a high-intent lead lands on your website or takes a high-intent action. This significantly shortens the time to lead, increasing your chances of getting more conversions.

Note: On Warmly’s Business plan and above, you can also automate lead routing using the round-robin method or set up any other criteria by which you want leads to be distributed.

Feature #3: Live lead engagement

Warmly has another trick up its sleeve for users who want to make the most of the traction gained by the intent insights the platform uncovers.

Namely, Warmly lets you engage your prospects in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your reps assess that the time is right, they can hop on a video call straight from Warmly’s dashboard.

As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.

Note: The Live Video Chat feature is available only on Warmly’s Enterprise plan.

Try it out here:

Feature #4: A B2B Prospect Database: Coldly

Warmly’s Coldly, a database with 200M+ accounts and contacts, gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your sales reps need to make initial contact, including:

• Validated emails.
• Phone numbers.
• LinkedIn profiles.

Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.

Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.

Your team will have both accurate contact data and the right tools to pick up buyer intent signals and set up workflows on top of them.

Warmly’s Integrations

Warmly integrates with a wide range of platforms, including:

• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• 6sense.
• Clearbit.
• People Data Labs.
• And more.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 3 paid product plans that you can choose from:

• AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
• AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
• AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest leads are right now.

❌ Pricing is modular.

Demandbase

Best for: Identifying and targeting the right leads with the right message to support ABM campaigns.

Similar to: Warmly, 6sense.

Demandbase is a sales intelligence platform built for ABM teams, which has a wide range of features designed for sales, marketing, and even advertising departments.

It’s a viable ABM platform for marketing teams looking to retarget prospects at scale with relevant messages and provide leads with a personalized website experience.

Features

• Account-based marketing orchestration: Your marketing team can create customizable workflows aimed at specific accounts/audience segments.
• Ad targeting options: Display personalized ads to high-value accounts.
• Agentbase: Agentbase is Demandbase’s system of connected AI agents for total GTM alignment. The AI agents work together and are powered by the same data, helping you deliver a better and faster pipeline.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its site is that its pricing includes a fee that covers all the essential services and a flat user fee that scales according to your needs.

Pros & Cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

✅ Sales insights that your team can use to prioritize accounts.

❌ The platform has a steep learning curve, according to G2 reviews.

❌ Described as expensive when compared to other options on the market.

#2: CRM Tools

HubSpot

Best for: Scaling lead outreach with personalized email sequences.

Similar to: Salesforce.

HubSpot is an all-in-one platform that centralizes email, content, SEO, social media, automation, and analytics to help generate, nurture, and convert leads.

The reason why I’d recommend this tool to B2B marketing teams is that it streamlines campaign management, improves alignment with sales, and provides the data needed to prove and optimize ROI.

Features

• Unified contact management that lets you centralize all lead and customer data (emails, form fills, website activity, and interactions) in one place for better audience segmentation.
• Lead tracking & scoring that helps you automatically track prospect engagement across channels and score leads based on behavior to prioritize the most sales-ready contacts.
• Marketing x sales alignment that enables you to connect marketing campaigns directly to pipeline data, ensuring marketers can see how their efforts drive revenue.

Pricing

HubSpot’s Marketing Hub has a free version that gives you access to its free marketing, operations and sales tools.

To access the tool’s more advanced features, you will need to sign up for one of its three paid tiers:

• Starter: $20/month/seat, which adds access to email marketing, lists, mobile optimization, and removes HubSpot branding.
• Professional: $890/month (includes 3 seats), which adds access to marketing automation, SEO tools, content creation, social media publishing, A/B testing, and custom reporting.
• Enterprise: $3,600/month (includes 5 seats), which adds access to multi-touch revenue attribution, adaptive testing, predictive lead scoring, custom event reporting, and advanced permissions.

Pros and Cons

✅ All-in-one sales and marketing CRM that gives you access to workflow automations and advanced analytics.

✅ AI-powered assistant to help your marketing team.

✅ Deep integrations with other marketing tools that you might already be using.

❌ The templates are not very customizable when compared to other tools on the market.

❌ The tool comes with a learning curve, according to users of the platform.

Salesforce’s Marketing Cloud

Best for: Centralizing and scaling CRM-driven sales and marketing operations to manage customer data and automate complex workflows.

Similar to: HubSpot.

Salesforce offers a B2B marketing automation and CRM platform that focuses on scalable, personalized email nurturing, ABM, and sales x marketing alignment.

The platform lets you run sophisticated, multi-step engagement journeys tied directly to Salesforce pipeline data, so you can prioritize high-value accounts.

Features

• Centralize prospects, activities, form fills, and engagement data inside Salesforce so segmentation and account-based lists stay CRM-synced.
• Design multi-step email journeys with branching logic, wait steps, and behavioral triggers to scale 1:1 outreach.
• Automatically score and grade prospects by behavior and fit, then push sales-ready leads into Sales Cloud so marketing and sales act on the same qualified contacts.

Pricing

Salesforce’s Marketing Cloud does not have a free version.

To access the tool’s more advanced features, you will need to sign up for one of its paid tiers:

• Starter Suite: $25/month/user, which adds access to Lead, Account, Contact, and Opportunity Management, dynamic email marketing and analytics, built-in sales flows and lead routing.
• Growth Edition: $1,500/org/month, which adds Agentforce campaign creation, multi-channel journeys, forms and landing pages.
• Advanced Edition: $3,250/org/month, which adds Agentforce campaign creation, path experimentation, and two-way conversations for SMS and WhatsApp.

You can then extend the platform’s capabilities with these add-ons:

• Salesforce Personalization: $8,000/org/month, which adds Agentforce personalization decisioning, web/mobile/app/email personalization, and product & content recommendations.
• Marketing Intelligence: $10,000/user/month, which adds Agentforce paid media optimization, AI campaign summaries, and data enrichment with out-of-the-box visualizations.
• Loyalty Management: $20,000/org/month, which adds Agentforce loyalty promotion creation, CRM loyalty analytics, and dynamic promotions management.

Or you can choose one of the bundled packages that combine Marketing Cloud Next with other Salesforce marketing products:

• Account Engagement+: $1,250/org/month, which includes Account Engagement plus Marketing Cloud Growth or Advanced: Agentforce campaign creation, lead nurturing & scoring, and B2B Marketing Analytics.
• Engagement+: $2,000/org/month, which includes Engagement plus Marketing Cloud Growth or Advanced: Agentforce campaign creation, email & mobile messaging, and journey orchestration.
• Intelligence+: $11,000/org/month, which includes Marketing Cloud Intelligence plus Marketing Cloud Next: paid media optimization, AI summaries, and automated data management.
• Personalization+: $15,000/org/month, which includes Salesforce Personalization plus Marketing Cloud Next: personalization decisioning and cross-channel recommendations.

Pros & Cons

✅ Marketing data, campaigns, and pipeline that sit in one system.

✅ Strong B2B automation and ABM capabilities that scale personalized outreach.

✅ Enterprise analytics and add-ons (Einstein, B2B Marketing Analytics) for revenue attribution and predictive insights.

❌ More expensive than other CRMs for small teams.

❌ Can require Salesforce admin resources and professional services for setup.

#3: Advertising & Demand Generation Tools

Adzooma

Best for: Effortless, cross-platform PPC campaign optimization based on granular performance insights.

Similar to: Birch.

Adzooma is a user-friendly PPC optimization platform that acts like a virtual assistant for marketing teams.

The tool is designed to enhance campaign performance across Google, Microsoft, and Facebook Ads with the goal of delivering actionable insights, performance reports, and smart recommendations.

Features

• Performance reports that help you analyze your ad accounts with reports that surface critical issues, flag opportunities, and suggest optimizations.
• Daily, personalized recommendations based on advertising campaign performance.
• Additional reports that surface SEO insights and website performance data, helping you align paid and organic strategies for better ad relevance and higher conversions.

Pricing

Adzooma offers a free forever plan that includes monthly PPC performance reports, monthly opportunity analysis, monthly SEO/web metrics reports, etc.

For more, you can subscribe to one of two paid plans:

1. Silver: $69/mo, includes weekly PPC performance reports, weekly opportunity analysis, weekly SEO/web metrics reports, unlimited users, etc.
2. Gold: $179/mo, includes daily PPC performance reports, daily opportunity analysis, daily SEO/web metrics reports, and everything in Silver.

Pros & Cons

✅ Great for beginners and pros alike with a clean, intuitive interface.

✅ Combines ad, SEO, and web performance metrics in one place.

✅ Unlimited user seats in the Silver and Gold plans.

❌ Best suited for small to mid-sized teams, as larger companies may need more granular controls.

❌ Some users mention that the PPC recommendations can be surface-level and that experts might outgrow them.

Birch

Best for: Advanced ad automation and cross-platform campaign management.

Similar to: Adzooma.

Birch offers an AI-powered ad automation platform designed to simplify and enhance digital advertising efforts. 

By offering customizable automation rules, real-time performance analytics, and seamless integrations, the tool helps marketers to efficiently manage and optimize campaigns across multiple advertising platforms.

Features

• Customizable automation rules that let you set up condition-based rules to automate tasks such as bid adjustments, budget allocations, and pausing underperforming ads, reducing manual workload. 
• Identify top-performing ads, current trends, and fatigued ads for better decision-making. 
• Triggers instant notifications via Slack or email about significant campaign changes, and generates detailed reports to monitor performance. 

Pricing

Birch offers three paid pricing plans:

1. Essential: Starting at $49/mo for up to $10k monthly ad spend, includes smart rules, post boosting, reports, Slack integration, etc.
2. Pro: Starting at $99/mo for up to $10k monthly ad spend, includes everything in Essential, plus automated rules and strategies, Ads Explorer, top creatives and audiences, etc.
3. Enterprise: Custom pricing, includes everything in Pro, plus premium support and tech setup help.

➡️ Keep in mind that the price of the Essential and Pro plans can go up to $499/mo and $1,799/mo, depending on your monthly ad spend.

Pros & Cons

✅ Provides good insights into ad performance and audience engagement.

✅ Lots of customization options that enable you to create custom automated workflows.

✅ SME-friendly pricing structure.

❌ Has a learning curve, especially when it comes to more advanced features.

❌ There are some reported issues with customer support.

#4: Content Creation & Ideation

Jasper

Best for: Scaling marketing content fast without burning out your team.

Similar to: Opal.

Jasper offers an AI writing platform that’s been trained for marketers. 

The platform helps marketing teams generate on-brand content quickly, using pre-built templates, brand voice training, and campaign-specific prompts to support everything from blog posts to performance ads.

Features

• Brand voice memory: Jasper learns your unique tone and style, then mimics it across different content types.
• Integrated Surfer SEO support that helps marketing teams optimize content while writing.
• Multilingual support that lets you create content in over 30 languages to support global campaigns.

Pricing

Jasper.ai has 3 pricing plans:

1. Creator: $49/month/seat (1 user only) that gives you access to 1 brand voice, access to Jasper Chat, and SEO mode.
2. Pro: $69/month/seat (up to 5 users) that includes 3 brand voices, 10 knowledge assets, 3 instant campaigns, and AI image generation.
3. Business: Custom pricing, which adds groups and document collaboration, performance analytics, custom style guides, and enterprise-grade security.

Pros & Cons

✅ Customizable voice ensures brand consistency.

✅ Great for scaling copy across paid + organic channels.

✅ Brand voice memory for marketing agencies handling multiple clients.

❌ Requires human editing to avoid repetition or generic phrasing.

❌ The generated copy will still need to be reviewed by a human.

Opal

Best for: End-to-end AI support for content creation, personalization, and experimentation within the Optimizely ecosystem​.

Similar to: Jasper.

Opal is Optimizely’s integrated AI assistant that streamlines the entire marketing lifecycle from ideation and content creation to personalization and experimentation. 

Embedded within the Optimizely One platform, the platform provides intelligent suggestions, automates tasks, and delivers actionable insights to optimize your marketing efforts. 

Features

• Generates campaign briefs by analyzing past performance data, helping marketers initiate creative campaigns swiftly. 
• Creates campaign-specific assets, including images and social posts, using context from briefs, accelerating content creation workflows. ​
• Applies user-level attributes and real-time behavior to dynamically personalize experiences for every visitor. ​

Pricing

Optimizely doesn’t disclose prices for its AI agent for marketers, which means you’ll have to contact its sales team for a custom quote.

Pros & Cons

✅ Enhances personalization and customer engagement​.

✅ Accelerates content creation and experimentation processes​.

✅ You’ll be able to dynamically personalize experiences for every visitor. ​

❌ Primarily beneficial for users already within the Optimizely ecosystem​.

❌ The tool’s pricing can get expensive, according to 3rd party reviews.

#5: Social Media Management Platforms

Sprout Social

Best for: Comprehensive social media management, publishing, and analytics for B2B marketing teams.

Similar to: Hootsuite.

Sprout Social offers an all-in-one social media management platform designed to help businesses plan, publish, engage, and measure their social presence at scale.

With its unified inbox, AI-powered suggestions, and reporting, Sprout makes it easier for B2B marketers like you to streamline workflows, foster collaboration, and prove ROI.

Features

• Provides a unified inbox that centralizes engagement across multiple social platforms, helping teams respond quickly and consistently.
• Offers AI-powered writing assistance and optimal send-time recommendations to boost content effectiveness.
• Delivers advanced analytics and custom reporting that tie social performance to business outcomes.

Pricing

Sprout Social offers 4 paid pricing plans:

• Standard: $199/month per seat, which includes 5 social profiles, publishing, a unified inbox, and basic analytics.
• Professional: $299/month per seat, which expands to unlimited social profiles, competitive reports, scheduling tools, and team collaboration features.
• Advanced: $399/month per seat, which adds automation, digital asset libraries, advanced listening, and message spike alerts.
• Enterprise: Custom pricing, which includes tailored solutions with enterprise-grade security, governance, and onboarding support.

Pros & Cons

✅ Best-in-class analytics and reporting to help you prove ROI from social media.

✅ Optimal send-time recommendations.

✅ Strong collaboration tools for large marketing teams.

❌ Pricing is on the higher side compared to competitors.

❌ May feel feature-heavy for SMEs with basic social needs.

Ocoya

Best for: Creating, scheduling, and optimizing social media content with AI.

Similar to: Sprout Social.

Ocoya combines AI-generated copywriting with social media automation, helping you brainstorm, write, schedule, and analyze posts across multiple platforms.

This means your marketing team will be able to handle the entire social media marketing process from a single platform instead of needing a separate marketing tool for each part of the process.

Features

• AI-powered suggestions on the best times to post and which content is likely to perform well.
• You’ll be able to plan and schedule posts across Instagram, LinkedIn, Twitter, Facebook, and more.
• Built-in Canva-style design tools to pair posts with branded visuals.

Pricing

Ocoya has four pricing plans:

1. Bronze: $15/month, includes 1 user, 5 social profiles, and 100 AI credits.
2. Silver: $49/month, includes 5 users, 20 social profiles, 500 AI credits, etc.
3. Gold: $99/month, includes 20 users, 50 social profiles, 1,500 AI credits.
4. Diamond: $199/month, includes 50 users, 150 social profiles, unlimited AI credits, advanced analytics, etc.

Pros & Cons

✅ All-in-one tool for social media content creation and scheduling.

✅ Fast, intuitive, and affordable, which is why it’s great for small teams.

✅ Plan and schedule social media posts across multiple B2B marketing channels.

❌ Not the best option for large enterprise teams needing advanced analytics.

❌ Ocoya's AI features are often described as underwhelming by users of the tool.

#6: Email Marketing Platforms

Kit

Best for: B2B marketing teams looking to run end-to-end email campaigns and automate audience growth.

Similar to: Mailchimp.

Kit (formerly ConvertKit) offers an email marketing platform built for marketing teams that need powerful automation plus commerce (e.g., paid newsletters and digital products). 

The tool combines visual automations, flexible tagging/segmentation, and built-in product pages so you can run acquisition + nurture + monetization in one place.

Features

• Generates visual automations and email sequences from campaign triggers so you can map journeys without complex flows.
• Creates landing pages, opt-in forms, and simple product pages for paid newsletters and digital commerce to capture and monetize audiences quickly.
• Applies tags, segments, and subscriber-level attributes for personalized sends and targeted promos (I found this useful for audience segmentation and cross-sell flows).

Pricing

Kit’s pricing is based on how many email subscribers your brand(s) have, and there are 3 plans in its offering:

• Newsletter: $0/month, and includes 1 user, 1 basic Visual Automation, 1 email Sequence, unlimited landing pages, unlimited opt-in forms, unlimited broadcasts, audience tagging & segmentation, and up to 10,000 subscribers.
• Creator: Starts from $25/month for 1,000 subscribers, and includes 2 users, unlimited Visual Automations, unlimited email Sequences, and Smart Recommendations.
• Creator Pro: Starts from $50/month for 1,000 subscribers, and includes unlimited users, unlimited Visual Automations, unlimited email Sequences, newsletter referral system, deliverability reporting, and insights dashboard.

Pros & Cons

✅ Generous free and low-cost entry options for teams looking to get started with email marketing.

✅ Built-in commerce + visual automations let creators run acquisition + nurture + monetization without stitching lots of tools together.

✅ Clean tagging and segmentation models make targeted campaigns and personalization simple.

❌ Lacks some enterprise CRM depth and advanced multichannel orchestration.

❌ Advanced deliverability and analytics sit behind higher tiers.

Seventh Sense

Best for: Teams using HubSpot and Marketo looking to optimize email send times for maximum opens, clicks, and engagement.

Similar to: Lavender.

Seventh Sense offers an AI-powered platform that analyzes individual user behavior to send emails at the exact right time for each contact.

This improves deliverability, boosts open rates, and makes every email count more, making it perfect for anyone who wants to incorporate AI in their email marketing campaigns.

➡️ Even though Seventh Sense is not an all-in-one email marketing solution, you can use it alongside HubSpot or Marketo to use its AI personalization capabilities.

Features

• The platform analyzes engagement patterns to send emails when they’re most likely to be seen.
• Avoids bulk sends by throttling them, which minimizes bounce and spam risks.
• The tool tracks opens, clicks, and reply patterns to continuously improve timing.

Pricing

Seventh Sense has two separate pricing packages for each of the two platforms it integrates with:

1. HubSpot:

• Business Plan: Starts at $80/mo for up to 5000 leads, billed annually.
• Enterprise Plan: Custom price, includes all features as Business, with the addition of enterprise-grade security capabilities.

1. Marketo:

• Business: Starts at $450/mo for up to 50,000 leads, billed annually.
• Enterprise: Custom price, includes all features as Business, with the addition of enterprise-grade security capabilities.

Pros & Cons

✅ Boosts email performance without changing copy or design.

✅ Helps protect domain reputation and reduce churn.

✅ Deep integration with Marketo and HubSpot.

❌ Only supports HubSpot and Marketo (not other tools like Mailchimp or Pardot).

❌ Starts at $450/month for teams on Marketo.

#7: Analytics & Attribution Platforms

Mixpanel

Best for: Comprehensive product analytics and user behavior tracking across web and mobile platforms.

Similar to: N/A.

Mixpanel is a leading product analytics platform designed to help B2B marketers understand user interactions and optimize the customer journey.

By capturing detailed event-level data, the platform can help you analyze user behavior, segment audiences, and measure the effectiveness of your marketing campaigns.

Features

• Create dynamic user segments based on specific behaviors, enabling targeted marketing efforts and personalized experiences.
• Track user progression through various stages of your product or service, identifying drop-off points and opportunities for improvement.
• Access customizable dashboards that provide real-time insights into user activity and campaign performance, facilitating timely decision-making.

Pricing

Mixpanel offers a flexible pricing model based on event volume, where an event represents interactions between a user and your product.

There are 3 plans to choose from:

• Free Plan: Up to 1 million monthly events, which includes the basics to get started with the platform, with up to 5 saved reports and 10,000 monthly session replays.
• Growth Plan: Starts at $0/month with 1 million monthly events and $0.28 per 1,000 events after, and adds unlimited reports, 20,000 monthly session replays, and cohorts.
• Enterprise Plan: Custom pricing with unlimited monthly events, advanced analytics, data governance, and premium support.

Pros & Cons

✅ The platform offers deep insights into user behavior and product usage (making it ideal for B2B product marketing teams).

✅ Facilitates data-driven marketing strategies and personalization.

✅ Seamless integration with various data sources and solutions you might already be using.

❌ Pricing increases quite a lot as event volume grows.

❌ May require a learning curve for teams new to product analytics.

Supermetrics

Best for: Centralizing marketing and sales performance data across multiple platforms into one place.

Similar to: Funnel.io.

Supermetrics is a marketing data pipeline tool designed to help B2B marketers consolidate data from advertising, analytics, and CRM platforms into a single source of truth.

By automating data transfers into spreadsheets, BI tools, and data warehouses, the platform eliminates manual reporting work and enables faster, more accurate performance insights.

Features

• B2B marketing teams can pull data from 100+ sources like Google Ads, LinkedIn Ads, HubSpot, and Salesforce into Google Sheets, Excel, Looker Studio, or your data warehouse.
• The platform automates scheduled data refreshes so reports and dashboards always stay up to date without manual exports.
• You’ll be able to standardize and blend cross-channel metrics, making it easier to compare campaign performance across platforms.

Pricing

Supermetrics pricing depends on the destination (e.g., Google Sheets, Excel, BigQuery) and the number of data sources connected.

There are 4 primary options:

Supermetrics offers tiered plans based on team size, number of data sources, and reporting needs. All plans are billed annually (with a 20% savings vs. monthly billing).

• Starter Plan: From €29/month, and includes 1 core destination (Looker Studio, Google Sheets, Excel, or Power BI), 3 data sources, 1 user, and weekly automated refreshes.
• Growth Plan: From €159/month, and includes 1 core destination, 7 data sources, 2 users, daily refreshes, plus access to data transformations and custom data import.
• Pro Plan: From €399/month, and includes 1 core destination, 10 data sources, 3 users, hourly refreshes, advanced transformations, and Supermetrics Storage (as an add-on).
• Business Plan: Custom pricing, and includes all core and warehouse destinations (BigQuery, Snowflake, etc.), unlimited data sources and accounts, on-demand refreshes, enterprise SSO, API access, and premium support.

✅ All plans include dashboards, no data volume fees, and the option to add extra users, sources, or accounts (although billed separately).

Pros & Cons

✅ Can save your B2B marketing team time by automating cross-platform reporting.

✅ Supports a wide range of integrations, covering both advertising, SEO and CRM data sources.

✅ Flexible deployment options (spreadsheets, BI tools, warehouses) to match your analytics stack.

❌ Costs can add up quickly if you need many connectors or destinations.

❌ Requires some data literacy, as the raw data setup may feel complex for non-analysts.

#8: Website Personalization Tools

Webflow Optimize

Best for: Marketing teams on Webflow looking to run A/B tests and deliver personalized content. 

Similar to: Mutiny.

Webflow Optimize offers a powerful AI-enhanced experimentation and personalization engine that helps marketing teams rapidly test, learn, and deploy high-converting website experiences. 

Built into the Webflow platform, it enables marketers to run A/B tests, create targeted experiences, and deliver personalized content without waiting on developers.

Features

• You’ll be able to target different visitor segments with tailored content, messaging, CTAs, and offers in real-time.
• Run multivariate tests on everything from headlines to navigation flows, with instant insights into what resonates best.
• Easily manage multiple tests across your site, from small copy tweaks to major UX changes, with centralized control and AI-enhanced performance tracking.

Pricing

Webflow Optimize is available as an add-on to one of Webflow’s essential pricing plans (their cost starts at $14/month and can go up to $39/month).

The pricing for Optimize starts at $299/month, but the overall cost will depend on both the Optimize features you need and the Webflow base plan you’re subscribed to.

Pros & Cons

✅ Enables no-code A/B testing and personalization directly within Webflow, reducing reliance on developers.

✅ AI-powered optimization automatically serves the best-performing variation to maximize conversions.

✅ Runs natively on Webflow’s infrastructure, which means avoiding performance slowdowns that are common with third-party tools.

❌ Limited to Webflow sites (it’s not a cross-platform CRO solution).

❌ Pricing can be expensive for smaller teams.

Mutiny

Best for: B2B marketing teams that want to personalize website experiences at scale to increase conversions and pipeline.

Similar to: Webflow Optimize.

Mutiny offers a no-code AI platform that helps performance marketing teams personalize website experiences at scale. 

The platform is built for B2B brands looking to deliver account-level or firmographic-based messaging by adapting headlines, CTA buttons, visuals, and page layouts to each visitor’s profile.

Features

• Automatically generates customized landing pages for high-value accounts using AI-based theming and content adaptation. 
• Get tailored headlines and messaging prompts based on audience segment, saving time and boosting relevance.
• The platform lets you test variants with automatic hold-outs and track engagement, pipeline, and conversion lift by segment. 

Pricing

Mutiny doesn’t disclose product prices, so you’ll have to book a demo or contact its team to get more details.

Pros & Cons

✅ The tool enables no-code website personalization, letting marketers launch tailored experiences without developer support.

✅ AI-powered recommendations to help you identify high-value audience segments.

✅ Native integrations with Salesforce, HubSpot, and other CRM/ABM platforms.

❌ Pricing is enterprise-level and not transparent.

❌ Works best for B2B companies with significant website traffic.

Build out your B2B MarTech stack with Warmly as its engine

If your marketing team is serious about scaling your outbound and nurturing inbound while aligning with sales, Warmly is one of the smartest, most intent-driven ABM platforms out there, with the best data that is regularly updated.

Here’s what else you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action first.

Read More

• AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is being used for sales prospecting in 2025 and discover the best AI-powered platforms for it.
• AI Marketing Agents: Use Cases and Top Tools for 2025 - Wondering what AI marketing agents are and how to best implement them? You’ll find all the info you need in this detailed guide.
• AI in Sales and Marketing: How to Get More Sales? - AI can help you close more deals before you know it - learn how.
• Best 10 AI Sales Agents In 2025 [Reviewed] - Need a sales agent that never sleeps? Find the one that best fits your use case in our in-depth review.
• AI Email Marketing: How To Use It In 2025? - Want to improve open, reply, and click-through rates? AI can help you master the art of email marketing - find out how to leverage it for optimal results.
• 10 Best AI Sales Tools for B2B Teams [2025] - Shortlist of the top 10 AI-powered sales tools to help you find more high-quality leads and close more deals.

A proper B2B sales stack can help you close more deals faster by automating repetitive tasks, improving seller productivity, and turning buyer signals into a predictable pipeline.

TL;DR

• Building a B2B sales stack in 2025 means aligning tools with your GTM motions, maximizing automation without losing personalization, investing in deep analytics, and ensuring seamless integrations.
• Warmly can be the core of the B2B sales tech stack, so you don’t have to pay for multiple tools with its website visitor identification capabilities, AI sales chatbot, enriched intent data, live sales engagement, and sales orchestration capabilities.
• Complementary best-in-class tools include HubSpot (CRM), Outreach (sales engagement), Clay (prospecting & enrichment), Salesloft (AI chatbot), HockeyStack (attribution & analytics), Fireflies (conversation intelligence), Bombora (intent data), LandingRabbit (ABM landing pages), and HeyGen (personalized video outreach).

Before we get started, I wanted to go over some of the factors to consider when you’re building out your B2B sales stack: ⬇️

What are the factors to consider when building out your B2B sales stack? 

The main factors to consider when building your B2B sales stack include the sales motions it must support, the level of automation and workflow orchestration required, the depth of data & analytics, and how well the tools integrate in the end.

Let’s dive deeper into each one of them: ⬇️

#1: Which sales motions, roles, and processes must the stack support?

If I were to build Warmly’s B2B sales stack from scratch, I’d start by mapping our GTM motions (e.g., inbound and/or outbound-led motions) and the people who will be using the tools (i.e., SDRs, marketing, customer success, revenue teams).

You can start by listing the core activities each person in your sales team must perform, including:

• Prospecting.
• Outreach.
• Opportunity management.
• Handoffs to customer success.

#2: What level of automation and workflow orchestration do you require?

The next thing I’d focus on would be figuring out how much of the sales lifecycle we want to automate vs. keep human-driven.

Typical sales automations that you can build out include:

• Lead scoring, prioritization & routing rules.
• Automated outreach and follow-ups (I know some teams want to do all outreach and follow-ups manually for better personalization).
• Rescheduling automations, where a meeting gets cancelled or rescheduled, and an AI picks it up and handles the follow-up.

➡️ I’d prioritize automations that reduce manual work for reps while preserving opportunities for high-touch selling where it matters.

#3: How deep do your data, analytics, and forecasting needs go?

Here, I’d think beyond activity dashboards: your team should decide whether you need simple pipeline views or advanced forecasting, attribution, territory & quota analytics, and experiment tracking to measure results.

When we were building out our B2B sales stack, we looked for capabilities such as:

• Real-time pipeline health and committed forecast views.
• Revenue attribution and channel performance breakdowns.
• Exportable datasets and flexible BI/SQL access.

➡️ Good analytics can turn the sales stack from a set of point tools into a source of truth for decisions, so you can double down on the channels that drive growth.

#4: How well do the tools integrate with one another?

Last but not least, you should take into consideration how all of the tools integrate with one another.

💡 Because, ultimately, integration quality determines whether your stack operates as a single system or a set of isolated silos.

I’ve seen so many sales teams struggle with duplicated data and can’t figure out attribution, and this is because their systems are simply running on their own.

Key integration touchpoints to validate include:

• CRM +  engagement tools for contact information, activity sync, and ownership updates.
• CRM + CPQ/e-signature for product and pricing fidelity, quote status, and contract lineage.
• Product analytics + CS/RevOps + Billing for usage signals for expansion, accurate renewal data, and billing reconciliation.

For example, imagine if a tool didn’t push the ‘’deal won’’ status back to your CRM. 

What would happen is that your sales team will continue with outreach, the deal will continue sitting in the pipeline, and your sales team will be thinking that they have yet to win the client over.

➡️ Pro Tip: You can also use an iPaaS (e.g., Workato or Tray.io) to “glue” your tools together, which will help you reduce brittle point-to-point integrations.

What’s the perfect B2B sales stack in 2025?

Here are our selected tools for the ideal B2B sales tech stack in 2025:

#1: Website Visitor Identification: Warmly, to de-anonymize site visitors, enrich them with firmographic and technographic data, and then automatically reach out to them.

#2: CRM Software: HubSpot, an all-in-one CRM and sales hub to unify pipeline management, lead scoring, and workflow automation.

#3: Sales Engagement Platform: Outreach, for enterprise-grade prospecting, automated workflows, and AI-powered deal insights.

#4: Prospecting & Enrichment Tool: Clay, offering ICP-powered lead list building with 75+ enrichment sources and AI-driven research.

#5: AI Sales Chatbot: Salesloft (Drift), to qualify leads, handle FAQs, and schedule meetings via real-time website chat.

#6: Attribution & Analytics Platform: HockeyStack, providing full-funnel revenue attribution, forecasting, and performance analytics.

#7: Conversation Intelligence Software: Fireflies, capturing and analyzing sales calls with AI-powered transcripts, summaries, and insights.

#8: Intent Data Platform: Bombora, detecting surging accounts researching your category across 5,000+ B2B publishers.

#9: ABM Landing Page Builder: LandingRabbit, for fast, personalized 1:1 landing pages tailored to target accounts.

#10: Personalized Video Outreach Tool: HeyGen, enabling scalable video outreach with customizable avatars and templates.

#1: Warmly: Website Visitor De-Anonymization

Warmly offers a strong start to your B2B sales stack with our signal-based revenue orchestration platform that helps you de-anonymize your website visitors.

Our tool helps you identify your warmest leads as they browse on your website and reach out to them immediately with our engagement features.

Let’s get a closer look at some of the features that make Warmly an attractive solution:

Feature #1: Identifies your website visitors

Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.

The way it works is that you have to add a snippet of Warmly’s code to your website, and the platform will start revealing leads in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:

1. Contact data (email address, phone number, social media profiles, etc.).
2. Firmographics (company location, size, funding, etc.).
3. Demographics (individual names, job positions, etc.).
4. Technographics (tools and software a company utilizes).

Our visitor identification software optimizes our data through a waterfall approach, which means we use multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

• Higher data quantity: Multiple sources expand match rates.
• Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain the robust data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time, ensuring that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Reveals your hottest leads based on intent data

Knowing who your leads are is only one part of successful outreach and conversion.

This is why Warmly collects intent data for each lead, allowing you to understand who your hottest leads are right now.

The platform captures three types of intent signals:

1. First-party intent, which includes intent signals leads left in your channels (website, app etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
2. Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
3. Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

As a result, your sales reps will get:

• A complete overview of which of your leads are most likely to convert right now.
• Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.

Feature #3: Live video chat

In addition to streamlining outreach, Warmly allows your reps to engage leads directly via on-site live video chat.

This way, your reps can do what they do best - engage high-quality leads while they’re still hot and nurture them into conversion.

If you go to the “Warm Call” section of the platform’s dashboard, you’ll see all the companies and individuals visiting your website right now, in addition to intent and B2B data on each visitor.

When sales reps assess the time is right, or receive a Slack notification that a high-value lead has landed on your website, they can initiate a video call or send a contextual message in the text chat, emphasizing that they’re an actual human.

Reps can then leverage the data Warmly revealed to further nurture, warm up, and convert leads.

Warmly’s Integrations

Warmly integrates with a wide range of platforms, including:

• HubSpot CRM.
• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• RB2B.
• Clearbit.
• People Data Labs.
• And more.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 3 paid product plans that you can choose from:

• AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
• AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
• AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest leads are right now.

❌ Pricing is modular.

#2: HubSpot: Sales CRM

Best for: All-in-one CRM and sales hub for managing customer relationships, automating workflows, and scaling GTM.

Similar to: Salesforce.

HubSpot is one of the most popular platforms for B2B companies with its CRM, marketing automation, sales enablement, and customer success tools under one roof (so you don’t have to pay for these things separately).

Its modular “Hubs” let you start small and scale into a full GTM suite as they grow.

Features

• Unified CRM that connects marketing, sales, and service teams around a single customer record.
• Lead tracking & scoring that helps you automatically track prospect engagement across channels and score leads based on behavior to prioritize the most sales-ready contacts.
• Powerful automation for email, lead nurturing, and pipeline management.

💡 You can use Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

Pricing

HubSpot’s Sales Hub has a free version that gives you access to 1 deal pipeline, the ability to share 1 personal meeting link, and to track leads and customers.

To access the tool’s more advanced features, you will need to sign up for one of its 4 paid tiers:

• Sales Hub Starter: $20/month/seat, which adds an e-signature, conversation routing, and simple automations.
• Sales Hub Professional: $100/month/seat, which adds ABM tools and automation, coaching playlists, call transcription and coaching, playbooks, and sequences.
• Sales Hub Enterprise: $150/month/seat, which adds conversation intelligence, custom objects, and lead form routing.

Pros and Cons

✅ All-in-one sales and marketing CRM that gives you access to workflow automations and advanced analytics.

✅ AI-powered assistant to help your marketing team.

✅ Deep integrations with other marketing tools that you might already be using.

❌ The templates are not very customizable when compared to other tools on the market.

❌ The tool comes with a learning curve, according to users of the platform.

#3: Outreach: Sales Engagement

Best for: Enterprise-grade sales engagement and execution across the entire revenue cycle.

Similar to: Humantic AI.

Outreach offers a leading sales execution platform that integrates AI to enhance every stage of the sales process. 

From automating prospecting tasks to providing real-time deal insights and forecasting, the platform helps sales teams engage prospects more effectively and close deals faster.

Features

• AI prospecting agent that identifies potential leads, qualifies them based on predefined criteria, and reaches out to best-fit prospects through personalized messages.
• Smart email assist, which leverages AI to draft initial sales engagement emails, email replies, or meeting follow-ups based on the provided context.
• Smart deal assist that predicts whether a deal will close with high accuracy rates and recommends actions to keep it on track using unique engagement signals across emails, calls, and meetings.

Pricing

Outreach has five different product packages:

1. Engage: Includes email assistant, automations, CRM sync, templates, etc.
2. Call: Includes sales dialer, live sales monitoring, AI-powered call summary, etc.
3. Meet: Includes real-time call recording and transcription, AI-powered meeting assistant, automated summary and action items, etc.
4. Deal: Includes AI-powered deal assistant, deal health score, deal overview with activity history, etc.
5. Forecast: Includes AI projection, scenario planning, detailed dashboards, etc.

However, the software doesn’t publish prices for any of its packages, so you’ll have to contact its sales team.

Moreover, each package comes with distinct pricing, meaning the costs can easily add up if you want to use several of Outreach’s products.

Pros & Cons

✅ Above-average automation capabilities for emails, follow-ups, and meeting scheduling.

✅ Deep insights into deal health and buyer sentiment.

✅ Helps you streamlines workflows and automate tasks.

❌ Opaque pricing that allegedly becomes really expensive.

❌ Outreach can be complex to learn and use, particularly for those unfamiliar with sales engagement solutions.

#4: Clay: Prospecting & Enrichment

Best for: Sales teams looking to build fully custom, ICP-powered scoring workflows using clean, enriched data from multiple sources.

Similar to: Datanyze.

Clay offers a lead enrichment tool that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.

With the platform, sales teams can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”. 

Features

• Waterfall data enrichment, which lets you cross-reference dozens of databases and data providers to increase the chances of getting accurate data.
• AI web scraper Claygent, which runs prospect research for you anywhere on the web.
• Intuitive lead list builder that lets you create comprehensive lists easily.

Pricing

Clay’s pricing offers a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

• Starter: $149/mo.
• Explorer: $349/mo.
• Pro: $800/mo.
• Enterprise: Custom pricing.

Clay has a 14-day free trial for its Pro package.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ Wide range of features and seamless integrations.

✅ Can automate essential sales operations.

❌ A reported learning curve.

❌ The costs can easily sneak up on you, which is why some people have been looking for Clay alternatives.

#5: Salesloft: AI Sales Chatbot

Best for: Qualifying leads and helping them get answers to common questions about your product.

Similar to: Warmly.

Salesloft (Drift) offers a conversational marketing chatbot that leverages AI to facilitate real-time interactions with your website visitors.

Its AI-powered sales chatbot is designed to help your sales team qualify leads, answer queries, and schedule meetings.

How Does Salesloft's AI Chatbot Work?

Salesloft's AI sales chat integrates with your company's website to initiate and manage conversations with prospects 24/7.

The platform engages website visitors in real-time, utilizing NLP to understand and respond to inquiries.

It’s capable of qualifying leads by asking relevant questions and, based on the responses, routing them to the appropriate SDR or scheduling meetings.

Pricing

There’s no pricing information available for Drift ever since Salesloft acquired it. That means you’ll have to contact Salesloft’s sales team for more details.

Pros & Cons

✅ Automatic routing to your sales team.

✅ Easy to use, according to G2 reviews.

✅ Automates routine tasks such as lead qualification and meeting scheduling.

❌ Since it’s been acquired by Salesloft, there have been no details on its pricing, which is why some people have been looking for Drift alternatives. 

❌ There’s a learning curve for the customization of the chatbot.

#6: HockeyStack: Attribution & Analytics

Best for: Sales teams looking to monitor and understand the impact and performance of their efforts across multiple channels.

Similar to: Attio.

HockeyStack is a marketing and sales attribution platform that provides full visibility of your sales funnel.

Its no-code interface is easy to implement into any system (although it has a slight learning curve) making it a favorite among sales teams.

Features

• Measures the influence of specific sales activity on ROI, conversions, demo bookings, etc., enabling you to understand what performs well and what needs improving.
• Tracks the entire buyer journey across multiple touchpoints, matches each activity to revenue impact, and then uncovers the influence marketing efforts had on outbound sales.
• Uses AI models to measure, forecast, and predict contributions of individual sales activities across channels.

Pricing

HockeyStack no longer offers transparent pricing, so you’d have to contact their team for a demo to get a quote.

Pros & Cons

✅ Strong sales analytics and forecasting features.

✅ Provides powerful insights that enable GTM teams to make data-driven decisions.

✅ AI analyst for data analysis and report building.

❌ Pricing is no longer transparent.

❌ Slow loading time for reports, according to user reviews, which is why some users have been looking for HockeyStack alternatives.

#7: Fireflies: Conversation Intelligence

Best for: Capturing, transcribing, and analyzing verbal sales conversations with your leads.

Similar to: N/A.

Fireflies offers an AI-powered platform that records, transcribes, summarizes, and analyzes meetings with your leads.

The reason why I included this tool is that sales reps can dive deeper into the different conversations with prospects, get insights, get summaries, and keep track of action items.

Features

• Transcribes and summarizes meetings across Zoom, Google Meet, Teams, and other video call platforms and makes AI-powered notes that highlight key moments.
• 1-click AI-powered meeting summaries and analyses provide instant insight into action items, tasks, questions, and other key metrics.
• Lets you detect buyer sentiment, identify talk-to-listen ratio, recognize critical topics, measure reps' sales performance, etc.

Pricing

Fireflies comes with a free forever plan with unlimited transcriptions, limited AI summaries, 800 minutes of storage per seat, and access to some of its basic features.

More advanced users can choose from three paid plans:

• Pro: $18/seat/month, which includes 8,000 minutes of storage/seat, talk-time analytics, AI apps, action items, and the ability to download transcripts, summaries, and recordings.
• Business: $29 per user per month, which adds unlimited storage, video recording, conversation intelligence, team analytics, and user groups.
• Enterprise: $39 per user per month, which adds rules engine, SSO, HIPAA compliance, private storage, custom data retention, and a transcript-only mode.

Pros & Cons

✅ Has a mobile app providing on-the-go access.

✅ Affordable plans that become even more affordable when you pay annually.

✅ 1-click AI-powered meeting summaries that you can take away.

❌ You’ll have one more attendant in your sessions, as the tool sends a bot to join your meetings.

❌ There are reported issues with accurately identifying buyer sentiment.

#8: Bombora: Intent Signals

Best for: Buyer intent monitoring and early-stage prospect discovery.

Similar to: UpLead.

Bombora offers a B2B intent data platform that helps sales teams identify which companies are actively researching topics related to their product or service, even before those companies reach out or fill out a form.

The platform tracks content consumption behavior across a cooperative network of 5,000+ B2B content publishers.

Features

• Detect which companies are “surging” in interest around your solution based on content consumption patterns across the web.
• Choose from thousands of B2B-relevant topics or create your own clusters based on your unique product category.
• Push intent data directly into your CRM, MAP, or ABM platform to dynamically trigger outreach or prioritize accounts.

💡 Warmly has an integration with Bombora, meaning you’ll get access to in-depth third-party intent data simply by subscribing to Warmly.

Pricing

Bombora does not publish prices or details about its packages. You can request a demo or contact its sales for more details.

Pros & Cons

✅ Integrates with CRMs and platforms like Salesforce, HubSpot, and LinkedIn, so reps can see real-time intent data layered on top of existing accounts.

✅ The platform tracks a wide range of intent topics and has high accuracy rates.

✅ You’ll be able to push intent data directly into your CRM, MAP, or ABM platform

❌ Some users are not happy with its analytics reports.

❌ Can be expensive, especially for smaller teams.

#9: LandingRabbit: ABM Landing Pages

Best for: Building personalized landing pages in minutes to scale 1:1 ABM.

Similar to: Mosaic ABM.

LandingRabbit helps revenue teams turn existing work (sales calls, slide decks, blog posts, product specs) into on-brand, account-specific landing pages without needing designers or devs.

The reason why I decided to include this tool in this B2B sales tech stack is because of how easy and non-demanding it is to build these 1:1 ABM landing pages to take personalization to the next level.

Features

• Turns sales call notes, slide decks, blog posts, and product/docs into ready-to-publish ABM landing pages so you can ship targeted pages fast.
• An inline, doc-like editor that builds the page as you write and keeps brand styles consistent.
• Export/publish options (you’ll be able to import into Webflow and other builders) so pages created in LandingRabbit can be pushed into your existing site workflow.

Pricing

LandingRabbit keeps its pricing simple with 2 plans:

• Starter: $39 per month, unlimited landing pages, one admin seat, and access to the full feature set. Additional users can be added for $15 per month each.
• Agency: Custom pricing that will let you unlock more workspaces and brands.

Pros & Cons

✅ Build ABM landing pages without designers or developers.

✅ Affordable entry-level paid plan with unlimited pages.

✅ Converts existing content (slides, docs, posts) into landing pages.

❌ May feel limited for enterprise ABM programs.

❌ Fewer built-in enterprise features (advanced integrations, account orchestration) compared to other ABM platforms.

#10: HeyGen: Personalized Video Outreach

Best for: Running personalized video outreach at scale.

Similar to: N/A.

Personalized outreach videos are a nice way to cut through the noise of generic sales techniques, which is exactly what HeyGen leverages as its unique selling point.

From outbound pitches to pre-call intros and post-meeting recaps, the platform helps you stand out at every stage of the sales process with personalized videos.

Features

• Personalize a single video you take for every contact in your prospect list in seconds.
• You can create personalized follow-up sales videos that highlight key points, answer questions, and build trust with your prospects.
• Has interactive avatars that can answer your prospects’ questions, mimicking genuine human interaction.

Pricing 

HeyGen has a free plan that lets you generate up to 3 personalized videos of up to 3 minutes.

For more videos, increased video length, and additional features, subscribe to one of three plans:

• Creator: $29/mo, which includes unlimited videos of up to 5 mins.
• Team: $89/mo/seat, which includes unlimited video of up to 30 mins, and more features for teams, such as brand kits.
• Enterprise: Custom pricing, which includes unlimited videos, unlimited video duration.

Pros & Cons

✅ Comes with out-of-the-box templates to get started in minutes.

✅ You can combine HeyGen with LandingRabbit to scale 1:1 ABM with personalized videos.

✅ Video translation capabilities.

❌ Video duration is significantly limited on the two lower tiers.

❌ Issues with avatars, such as poor lip sync, glitches, etc.

Build out your B2B sales stack with Warmly as its engine

Well, that was it from our complete guide for creating your best B2B sales stack in 2025.

And, truth be told, you do not need to have multiple tools for different use cases.

For example, with Warmly, you can combine:

• Website visitor identification.
• AI sales chatbot.
• Intent data.
• Account scoring & lead prioritization.
• Outreach & follow-up.

If your sales team is serious about scaling your outbound and nurturing inbound while aligning with marketing, Warmly is one of the smartest, most intent-driven ABM platforms out there.

Our platform helps you identify your website visitors, score them, and then instantly engage them while they’re still burning hot.

Here’s what else you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action first.

Read More

• AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is being used for sales prospecting in 2025 and discover the best AI-powered platforms for it.
• AI Marketing Agents: Use Cases and Top Tools for 2025 - Wondering what AI marketing agents are and how to best implement them? You’ll find all the info you need in this detailed guide.
• AI in Sales and Marketing: How to Get More Sales? - AI can help you close more deals before you know it - learn how.
• Best 10 AI Sales Agents In 2025 [Reviewed] - Need a sales agent that never sleeps? Find the one that best fits your use case in our in-depth review.
• AI Email Marketing: How To Use It In 2025? - Want to improve open, reply, and click-through rates? AI can help you master the art of email marketing - find out how to leverage it for optimal results.
• 10 Best AI Sales Tools for B2B Teams [2025] - Shortlist of the top 10 AI-powered sales tools to help you find more high-quality leads and close more deals.

A good AI sales intelligence platform can help you identify and prioritize in-market accounts, surface buyer signals, and recommend actionable outreach.

I’ll cover the 10 best AI sales intelligence solutions that can help you prioritize high-value opportunities and win more deals.

TL;DR

• Warmly offers the best buyer intent software with its real-time website visitor identification, enriched 1st/2nd/3rd-party intent signals, and automated orchestration for outreach and engagement.
• Enterprise-grade tools like Demandbase and 6sense are ideal for large ABM programs that need predictive intelligence and account-level prioritization.
• On the other hand, tools like Apollo and Seamless AI can help smaller GTM teams quickly discover contacts, validate data, and run outbound sequences at scale.

Before we begin, I wanted to go over some of the factors to consider when you’re evaluating AI sales intelligence solutions:

What factors should you consider when evaluating sales intelligence tools?

The main factors to consider when buying AI sales intelligence software include how actionable and accurate the data provided is, how well it integrates with your existing sales tech stack, and its level of predictive intelligence and automations that it offers.

Let’s dive deeper into each one of them: ⬇️

#1: How actionable and accurate is the data provided?

The first question you need to ask yourself is how actionable and accurate the data provided by the AI sales intelligence tool is.

➡️ The software should deliver accurate insights about leads, companies, and contacts with very little, if any, outdated or incorrect information that wastes time. 

Actionable data means you can trust the platform to guide you on the right accounts to engage next.

💡 Pro Tip: During demos, you can ask for examples or sample feeds so you can validate coverage against known accounts.

#2: How well does the AI integrate with your existing sales stack?

The 2nd question you need to ask yourself is how well the AI integrate with your existing sales tech stack?

➡️ If the AI software can automatically sync data, trigger workflows, and enrich records without manual import-export, it’ll be a massive time saver.

If I were you, I’d consider platforms that support the tools my team uses daily and whether they can embed insights within my sales reps’ workflows.

#3: What level of predictive intelligence and automation does it offer?

The final question you need to ask yourself is about the level of predictive intelligence and automation the platform offers.

➡️ Beyond basic data gathering, many AI sales intelligence tools use predictive analytics to score leads, forecast deal closures, and recommend next best actions.

💡 You can also check for automation features such as automated outreach suggestions or task prioritization, which help reps focus on high-impact activities.

What are the 10 AI sales intelligence tools on the market?

The best AI sales intelligence solutions on the market include Warmly with its combination of real-time website visitor identification with enriched firmographic and behavioral data, as well as Demandbase and Clearbit.

Here’s a comprehensive breakdown:

#1: Warmly

Warmly offers the best AI sales intelligence platform on the market by combining real-time website visitor identification with enriched firmographic and behavioral data to reveal exactly who’s ready to buy and why.

Our platform helps you identify your warmest leads and reach out to them immediately with our engagement features.

Disclosure: Even though Warmly is our tool, I’ll aim to provide an unbiased perspective on why Warmly offers the AI sales intelligence platform on the market in 2025.

Warmly is a signal-based revenue orchestration platform that lets you:

• Identify website visitors.
• Reveal which visitors are most likely to convert right now.
• Gain quality insights into prospective customers, allowing your sales reps to tailor their strategies accordingly.
• Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among GTM teams looking for a comprehensive AI sales intelligence platform worldwide:

Feature #1: Identify website visitors and reveal buyer intent

Warmly identifies both companies and individuals visiting your website.

Every identified prospect is enriched with granular B2B data that helps your sales reps determine which of them fit your ICP profile and tailor their approach accordingly, including:

• Contact details (company and personal names, email addresses, LinkedIn profiles, phone numbers, etc.).
• Firmographics (location, industry, size, etc.).
• Technographics (the technology and software a company primarily uses).
• Demographics (individual job roles, seniority, etc.).
• CRM data (past interactions with your reps, won and lost deals, former champions, etc.).

However, that’s not all. 

Warmly also tracks intent data, translating it into actionable insights your sales team can leverage to detect leads most likely to convert right now.

Warmly detects several types of intent data, such as:

1. First-party intent: This includes intent signals that the leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
2. Second-party signals: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
3. Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

But why is this so important?

With intent data, your SDRs can identify and prioritize your hottest leads from the start instead of wasting their efforts on cold or low-value leads.

As a result, you’ll experience more conversions and ROI before you know it.

Check out our product walkthrough to learn more about Warmly’s features in use:

‎

Feature #2: Sales automations to help you convert warm traffic

Warmly has several automation features to help you put essential sales operations on autopilot and ensure that no high-value lead is missed again.

Firstly, the Orchestrator lets you streamline LinkedIn and email outreach by automatically adding high-intent leads to specific sequences.

Our software lets you set up all the essential parameters, enabling you to completely customize it to fit your needs, goals, and target market, including letting you:

• Specify the trigger that sets the sequence in motion (e.g., a visitor goes to a high-intent page, such as pricing).
• Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
• Set up the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

Try it yourself 👇or watch it in action. 

Then there’s the AI Chat that leverages the power of AI to engage high-intent leads on your website by:

1. Asking them qualifying questions.
2. Answering their queries.
3. Booking meetings.
4. Offering relevant collaterals, etc.

The AI that powers AI Chat is fully trainable, meaning you can tailor it to your specific brand tone of voice and other requirements.

Finally, Warmly’s automated alerts notify sales reps via Slack whenever a high-intent lead lands on your website or takes a high-intent action. This significantly shortens the time to lead, increasing your chances of getting more conversions.

Feature #3: Live lead engagement

Warmly has another trick up its sleeve against competitors on the market for users who want to make the most of the traction gained by the intent insights the platform uncovers.

Namely, Warmly lets you engage your leads in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your reps assess that the time is right, they can hop on a video call straight from Warmly’s dashboard.

As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.

Try it out here:

Feature #4: A B2B prospect database: Coldly

Warmly’s Coldly, a database with 200M+ accounts and contacts, gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your sales reps need to make initial contact, including:

• Validated emails.
• Phone numbers.
• LinkedIn profiles.

Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.

Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.

Your team will have both accurate contact data and the right tools to pick up buyer intent signals and set up workflows on top of them.

Warmly’s Integrations

Warmly integrates with a wide range of platforms, including:

• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• 6sense.
• Clearbit.
• People Data Labs.
• And more.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle, which are partner discounts for over 25 sales, marketing, and GTM tools.

You can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 3 paid product plans that you can choose from:

• AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
• AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
• AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration capabilities.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest leads are right now.

❌ Pricing is modular.

#2: Demandbase

Best for: Enterprise B2B teams running ABM programs that need account-level AI insights to align marketing and sales.

Similar to: Warmly, 6sense.

Demandbase is built around account-based GTM and uses AI to unify first- and third-party signals so sales can target high-value accounts with personalized plays and timing. 

The platform’s strength is in turning account intent and firmographic signals into prioritized account lists and playbooks that align marketing and sales. 

Features

• Account-based marketing orchestration: Your team can create customizable workflows aimed at specific accounts/audience segments.
• Account intent scoring and account-level prioritization that surfaces purchase-ready accounts and the recommended next actions for sellers.
• Real-time website personalization: Leverage buying intent and B2B data to provide each target account with a tailored web experience, including everything from messaging and images to offers and CTAs.
• Agentbase: Agentbase is Demandbase’s system of connected AI agents for total GTM alignment. The AI agents work together and are powered by the same data, helping you deliver a better and faster pipeline.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.

Pros & Cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

✅ Sales insights that your team can use to prioritize accounts.

❌ The software has a steep learning curve, according to G2 reviews.

❌ Expensive when compared to other options on the market.

#3: Clearbit

Best for: Revenue teams that want native enrichment + intent to power routing and scoring.

Similar to: Cognism.

Clearbit focuses on fast, automated data enrichment and buyer-intent detection to convert anonymous web traffic into usable leads and route them correctly in your CRM. 

The software is particularly useful for enriching records, improving lead scoring, and revealing which companies match your ICP in real time. 

Features

• Real-time enrichment and ICP mapping that automatically populates firmographic/persona attributes and flags buying intent for reps.
• Form shortening for capturing more leads without losing relevant data.
• Instant lead scoring and routing thanks to granular industry categorization, corporate hierarchies, job roles and seniority tags, etc.

Pricing

Clearbit is yet another platform that doesn’t disclose actual prices, meaning you’ll have to contact its team for accurate pricing details.

The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.

This means that you’ll probably be charged extra if you opt for add-ons.

Note: Warmly's pricing plans include access to Clearbit’s rich database.

Pros & Cons

✅ Variety of buyer intent signals to help you identify qualified leads.

✅ Integrates with various platforms and CRMs.

✅ User-friendly.

❌ Opaque pricing, which is why some people have been looking for Clearbit alternatives.

❌ Some of its features are available only as add-ons that are charged extra for.

#4: Cognism

Best for: Outbound teams and international sellers who need compliant, high-coverage contact data.

Similar to: Lead IQ.

Cognism combines global, compliance-focused contact data with intent signals and an AI sales companion to power outbound at scale, emphasizing data freshness and phone-verified contacts. 

The platform is strong where compliant international coverage and high-quality contact details matter for prospecting.

Features

• Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
• Phone-verified contact data plus third-party intent signals that help reps target prospects with verified direct dials and timely topics.
• Create custom workflows to enrich existing CRM data or new leads with updated information.
• Get intent data for buyers actively searching for solutions like yours, enriched with the most up-to-date and complete contact data.

Pricing

Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Access to global data without geographical restrictions.

✅ The Cognism browser extension allows prospecting over any website or app.

✅ Customers frequently praise the quality of Cognism's customer support.

❌ While it integrates with most CRMs, most app integrations are possible via Zapier and not native to Cognism, which is why some sales teams have been looking for Cognism alternatives.

❌ Limited intent data.

#5: ZoomInfo

Best for: Mid-market to enterprise GTM teams that want the deepest data coverage and AI-driven research + outreach tools.

Similar to: Bombora.

ZoomInfo offers one of the largest B2B contact/company datasets plus AI features (Copilot/WebSight) that synthesize buyer signals and turn anonymous website visitors into named opportunities. 

Its software excels at combining the scale of data with workflows for research, enrichment, and multichannel outreach.

Features

• Unified buyer-signal synthesis and AI copilot that creates rapid account summaries, next-best actions, and visitor-to-lead conversion alerts.
• Advanced filtering: You can filter prospects based on various criteria, such as industry, company size, location, and job role. 
• Intent data: ZoomInfo tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo has three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose actual prices, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Extensive and up-to-date B2B contact database, particularly strong in the U.S. market.

✅ Intuitive interface, despite having numerous features.

✅ You can prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.

❌ The tool can get really expensive for the full solution.

#6: 6sense

Best for: Enterprises running ABM at scale that want AI to predict and prioritize high-value accounts.

Similar to: ZoomInfo.

6sense is an ABM and revenue-intelligence platform that leverages predictive modelling and intent to surface accounts most likely to convert and recommend engagement timing and channels. 

The platform helps sales prioritize accounts and orchestrate plays based on where buyers are in their journey.

Features 

• It collects intent signals from multiple sources (the platform claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns, helping you identify leads most likely to convert now.
• Has over 80 segmentation filters, enabling you to create dynamic audience segments based on firmographics, engagement data, and intent signals.
• Predictive account scoring and intent orchestration that ranks accounts by likelihood to buy and automates which channels/messages to use.

Pricing

6sense has a free plan that provides:

• 50 credits/month.
• Buyer Discovery.
• Contact & Company Data.
• Alerts.
• List Management.
• Chrome Extension.

If you need more, you can upgrade to one of 6sense’s plans:

Team: Includes everything in Free plus:

• Technographics
• Psychographics
• Web, CRM, and SEP Apps
• Add to CRM/SEP
• Dashboards

Growth: Everything in Team plus:

• 6sense Intent (Keywords)
• 3rd Party Intent
• Corporate Hierarchy
• Prioritization Dashboards

Enterprise: Everything in Growth plus:

• Predictive AI Model
• AI Recommended Actions
• CRM & MAP Activity

The platform doesn’t disclose prices on its website, so you’ll have to contact its sales team for more details.

However, Vendr provides some helpful insights into 6Sense’s pricing policy, noting that the average 6Sense contract value is a staggering $123,711.

Pros & Cons

✅ Has advertising capabilities, letting you build targeting and retargeting campaigns based on its intent data.

✅ Insightful and actionable data.

✅ Intuitive interface, according to reviewers.

❌ Costly when compared to other 6sense alternatives on the market.

❌ Doesn’t identify the individual visitors visiting your website.

#7: Clay

Best for: GTM teams that want flexible data pipelines and automation to build bespoke prospect lists and sequences.

Similar to: ZoomInfo.

Clay aggregates many premium data sources and exposes AI research agents plus workflow automation so teams can programmatically source, enrich, and prepare personalized prospects. 

The tool is optimized for teams that want a programmable, data-centric way to build targeted lists and outreach flows.

Features

• Waterfall data enrichment lets you cross-reference dozens of databases and data providers, increasing the chances of getting accurate data.
• AI research agents and workflow builders that pull, enrich, and prep prospect lists automatically for highly personalized outreach.
• Intuitive lead list builder that lets you create comprehensive lists easily.

Pricing

Clay has a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

• Starter: $149/mo.
• Explorer: $349/mo.
• Pro: $800/mo.
• Enterprise: Custom pricing.

Clay has a 14-day free trial for its Pro package.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ Wide range of features and seamless integrations.

✅ Can automate essential sales operations.

❌ Steep learning curve for new users.

❌ The costs can easily sneak up on you, which is why some users have been looking for Clay alternatives.

#8: Seamless AI

Best for: SDR teams and growth reps that need fast, scalable prospect discovery with minimal setup.

Similar to: Koala.

Seamless AI is a real-time B2B lead search engine that uses AI to find and validate contact details quickly, letting SDRs build lists and run outreach without heavy research.

The platform’s appeal is speed and simplicity for prospect discovery and list building.

Features

• Real-time lead discovery and contact validation that returns emails/phones and enrichment on demand for instant outreach.
• AI Assistant for sales content creation: Helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
• Total AI confidence scoring: The platform assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.

Pricing

Seamless AI has a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

1. Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
2. Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.

Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. This means that you may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.

Pros & Cons

✅ The platform provides real-time, verified contact information.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to competitors.

❌ Customer support can be inconsistent when compared to alternatives.

#9: Lusha

Best for: SMBs and teams that prioritize data accuracy and regulatory compliance in prospecting.

Similar to: Clay.

Lusha positions itself as a highly accurate, compliance-minded B2B data provider with easy CRM/extension access and intent alerts.

The platform stood out to me with its straightforward enrichment and quick contact access.

Features

• Lusha enables Topic-Synergy Intent Scoring to surface the accounts that are showing the most buying activity at critical stages in the buying cycle.
• Compliant contact enrichment with verified attributes and intent alerts so reps get high-confidence leads and notifications.
• Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
• Open Lusha Extension on LinkedIn, Sales Navigator, Recruiter, Salesforce, or any company site to access contact and company info in seconds.
• Generate AI-powered email sequences for cold outreach, product demo requests, or career opportunities with dynamic fields that autofill based on lead details.

Pricing

Lusha offers a free forever plan limited to one user. Other than that, it has three premium plans:

• Pro: $49 per user per month.
• Premium: $79 per user per month.
• Scale: Custom pricing.

Pros & Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Ease of use and LinkedIn integration.

✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.

❌ The UI and dashboard aren't beginner-friendly, which is why some sales teams have been looking for Lusha alternatives.

❌ Potential data inaccuracies.

#10: Apollo

Best for: Small to mid-sized GTM teams that want an end-to-end prospecting and engagement platform with embedded AI.

Similar to: Seamless AI.

Apollo combines a very large contact database with an AI outbound engine (sequences, automation, and research assistants) so teams can both find prospects and run multichannel campaigns from one platform. 

The platform is designed to be an all-in-one prospecting + engagement stack with embedded AI helpers.

Features

• AI-powered prospecting: Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research. 
• AI-driven outbound engine that automates research, personalizes sequences, and optimizes outreach cadence for higher reply rates.
• Lead scoring and prioritization: With real-time AI-generated scores, Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert. 

Pricing

Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

1. Basic: $59 per user per month.
2. Professional: $99 per user per month.
3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Detailed analytics for optimizing campaigns.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo’s platform can be difficult to learn and get used to in the beginning.

Reach out to in-market prospects with Warmly’s AI-driven sales intelligence

That wraps up our comprehensive list of the 10 best AI sales intelligence platforms in 2025 for enterprises looking to scale ABM and revenue operations.

Warmly stands out not only because it classifies and enriches 1st-, 2nd-, and 3rd-party signals in real time, but because its ML models and copilot instantly translate those signals into predictable outcomes and automated actions.

Think next-best-action playbooks, predictive lead/deal scoring, AI-assisted outreach, and live engagement triggers.

This means your reps can connect with buyers at the exact moment they’re researching solutions, armed with the recommended message, channel, and timing, rather than chasing cold opportunities later.

Here’s what else you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Read More

• AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is being used for sales prospecting in 2025 and discover the best AI-powered platforms for it.
• AI Marketing Agents: Use Cases and Top Tools for 2025 - Wondering what AI marketing agents are and how to best implement them? You’ll find all the info you need in this detailed guide.
• AI in Sales and Marketing: How to Get More Sales? - AI can help you close more deals before you know it - learn how.
• Best 10 AI Sales Agents In 2025 [Reviewed] - Need a sales agent that never sleeps? Find the one that best fits your use case in our in-depth review.
• AI Email Marketing: How To Use It In 2025? - Want to improve open, reply, and click-through rates? AI can help you master the art of email marketing - find out how to leverage it for optimal results.
• 10 Best AI Sales Tools for B2B Teams [2025] - Shortlist of the top 10 AI-powered sales tools to help you find more high-quality leads and close more deals.

A good buyer intent software identifies and prioritizes accounts showing purchase intent and enables timely, personalized outreach to accelerate pipeline.

I’ll cover the 10 best buyer intent tools that can help you identify and prioritize accounts actively researching solutions.

TL;DR

• Warmly offers the best buyer intent software with its real-time website visitor identification, enriched B2B intelligence, and automation capabilities that turn intent signals into instant outreach.
• ABM-focused tools like 6sense and Demandbase are ideal for enterprise teams looking to combine large-scale intent data with predictive analytics and advertising.
• On the other hand, tools like Visitor Queue and Salespanel can help smaller teams identify website visitors, qualify leads affordably, and personalize engagement without enterprise-level complexity.

Before we begin, I wanted to go over some of the factors to consider when you’re evaluating buyer intent solutions:

What are the factors to consider when buying buyer intent tools?

The main factors to consider when evaluating buyer intent software include how reliable the vendor’s data coverage is, how actionable the intent models and scoring are, and how seamlessly all of that will feed into your existing GTM workflows.

Let’s dive deeper into each one of them: ⬇️

#1: How complete and reliable is the vendor’s data coverage?

The first question that you need to ask yourself is whether the signals the vendor shows actually reflect the buyer activity you care about and cover the geographies, industries, and channels that matter to your ICP. 

Look for depth (contact and company-level, page-level behavior) and freshness: stale data creates false positives and missed opportunities. 

➡️ During demos, you can ask for examples or sample feeds so you can validate coverage against known accounts.

💡 If I were you, I’d also check channels covered: website behavior, third-party intent (topics/pages), CRM activity, and firmographics.

#2: How accurate and actionable are the intent models and scoring?

The second question you need to ask yourself is whether the vendor’s models distinguish real purchase intent from casual research or noise, and whether you can tune thresholds for your use cases. 

High precision matters when your SDRs will act on signals: too many false positives waste time, too conservative and you miss buying moments. 

➡️ Evaluate transparency (what signals feed the score) and the ability to customize scoring for product lines, deal size, or sales stages.

#3: How quickly and seamlessly will intent feed into your GTM workflows?

The next question you need to ask yourself if intent signals can be routed into the systems and processes your teams already use, so they become a real pipeline rather than noise.

Consider integrations (CRM, MAP, sales engagement, ABM platforms), supported actions (lead creation, enrichment, alerts), and webhook/API latency. 

➡️ You should also check for workflow features like deduplication, enrichment rules, and playbook automation so signals translate into prioritized activities.

#4: Are privacy, compliance, and vendor transparency sufficient for your risk profile?

The last question you need to ask yourself is whether the vendor collects and processes intent data in ways that meet GDPR, CCPA, and your internal privacy requirements and whether they prove it. 

➡️ Intent vendors typically aggregate third-party cookies, IP-based signals, and publisher partnerships: you need clarity on consent, opt-outs, and data retention. 

Especially if you work for an enterprise, you’d probably need to ask for a security summary, including SOC2/ISO certifications and incident response commitments.

What are the 10 best buyer intent tools on the market?

The best buyer intent solutions on the market include Warmly with its combination of real-time website visitor identification with enriched firmographic and behavioral data, as well as 6sense and Demandbase.

Here’s a comprehensive breakdown:

#1: Warmly

Warmly offers the best buyer intent platform on the market by combining real-time website visitor identification with enriched firmographic and behavioral data to reveal exactly who’s ready to buy and why.

Our software helps you identify your warmest leads and reach out to them immediately with our engagement features.

Disclosure: Even though Warmly is our sales intelligence software, I’ll aim to provide an unbiased perspective on why Warmly offers the best buyer intent platform on the market in 2025.

Warmly is a signal-based revenue orchestration platform that lets you:

• Identify website visitors.
• Reveal which visitors are most likely to convert right now.
• Gain quality insights into prospective customers, allowing your sales reps to tailor their strategies accordingly.
• Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among GTM teams worldwide:

Feature #1: Identifies website visitors and reveals their buyer intent

Warmly identifies both companies and individuals visiting your website.

Every identified prospect is enriched with granular B2B data that helps your sales reps determine which of them fit your ICP profile and tailor their approach accordingly, including:

• Contact details (company and personal names, email addresses, LinkedIn profiles, phone numbers, etc.).
• Firmographics (location, industry, size, etc.).
• Technographics (the technology and software a company primarily uses).
• Demographics (individual job roles, seniority, etc.).
• CRM data (past interactions with your reps, won and lost deals, former champions, etc.).

However, that’s not all. 

Warmly also tracks intent data, translating it into actionable insights your sales team can leverage to detect leads most likely to convert right now.

Warmly detects several types of intent data, such as:

1. First-party intent: This includes intent signals that the leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
2. Second-party signals: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
3. Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

But why is this so important?

With intent data, your SDRs can identify and prioritize your hottest leads from the start instead of wasting their efforts on cold or low-value leads.

As a result, you’ll experience more conversions and ROI before you know it.

Check out our product walkthrough to learn more about Warmly’s features in use:

Feature #2: Sales automation

Warmly offers a few sales automation features to help you put essential operations on autopilot and ensure that no high-value lead is missed again.

Firstly, the Orchestrator lets you streamline LinkedIn and email outreach by automatically adding high-intent leads to specific sequences.

Our software lets you set up all the essential parameters, enabling you to completely customize it to fit your needs, goals, and target market, including letting you:

• Specify the trigger that sets the sequence in motion (e.g., a visitor goes to a high-intent page, such as pricing).
• Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
• Set up the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

Try it yourself 👇or watch it in action. 

Then there’s the AI Chat that leverages the power of AI to engage high-intent leads on your website by:

1. Asking them qualifying questions.
2. Answering their queries.
3. Booking meetings.
4. Offering relevant collaterals, etc.

The AI that powers AI Chat is fully trainable, meaning you can tailor it to your specific brand tone of voice and other requirements.

Finally, Warmly’s automated alerts notify sales reps via Slack whenever a high-intent lead lands on your website or takes a high-intent action. This significantly shortens the time to lead, increasing your chances of getting more conversions.

Feature #3: Live lead engagement

Warmly has another trick up its sleeve against competitors on the market for users who want to make the most of the traction gained by the intent insights the platform uncovers.

Namely, Warmly lets you engage your leads in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your reps assess that the time is right, they can hop on a video call straight from Warmly’s dashboard.

As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.

Try it out here:

Feature #4: A B2B Prospect Database: Coldly

Warmly’s Coldly, a database with 200M+ accounts and contacts, gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your sales reps need to make initial contact, including:

• Validated emails.
• Phone numbers.
• LinkedIn profiles.

Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.

Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.

Your team will have both accurate contact data and the right tools to pick up buyer intent signals and set up workflows on top of them.

Warmly’s Integrations

Warmly integrates with a wide range of platforms, including:

• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• 6sense.
• Clearbit.
• People Data Labs.
• And more.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle—partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 3 paid product plans that you can choose from:

• AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
• AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
• AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest leads are right now.

❌ Pricing is modular.

#2: 6sense

Best for: Identifying accounts on your website that your sales team can reach out to.

Similar to: ZoomInfo, Warmly.

6sense offers an AI-powered ABM platform that combines B2B data with intent signals to automate your ABM workflows.

The platform is a good buyer intent solution with its ability to identify surging accounts that are most likely to buy, so your reps can react in time.

Features

• The tool tracks and gives you exposure to 65M+ companies, 600M+ buyer profiles, and 35K+ industries.
• Detects buyer intent and connects it with the rest of the lead’s customer journey online so you can recognize leads most likely to convert based on their level of intent.
• AI-powered predictive analytics: The software can predict prospects to prioritize in advance.
• Dynamic audience building: The platform provides you with 80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.

Pricing

6sense offers a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.

To get more out of the platform, you’d need to be on one of their three paid tiers:

• Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP, and dashboards.
• Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
• Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.

Even though 6sense does not disclose its pricing on the website, I found 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.

💡You can check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.

Pros & Cons

✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.

✅ The tool has a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.

✅ Dynamic audience building with 80+ segmentation filters.

❌ 6sense doesn’t identify individual accounts.

❌ The platform can get expensive, which is why some sales teams have been looking for 6sense alternatives.

#3: Demandbase

Best for: Identifying and targeting the right prospects with the right message to support ABM campaigns.

Similar to: Warmly, 6sense.

Demandbase is a sales intelligence platform built for ABM teams, which has a wide range of features designed for sales, marketing, and even advertising departments.

It’s a viable buyer intent software for larger companies looking to retarget prospects at scale with relevant messages and provide leads with a personalised website experience.

Features

• Account-based marketing orchestration: You can create customizable workflows aimed at specific accounts/audience segments.
• Ad targeting options: You can display personalized ads to high-value accounts.
• Real-time website personalization: Leverage buying intent and B2B data to provide each target account with a tailored web experience, including everything from messaging and images to offers and CTAs.
• Agentbase: Agentbase is Demandbase’s system of connected AI agents for total GTM alignment. The AI agents work together and are powered by the same data, helping you deliver a better and faster pipeline.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.

Pros & Cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

✅ Sales insights that your team can use to prioritize accounts.

❌ The tool has a steep learning curve, according to G2 reviews.

❌ Described as expensive when compared to other options on the market.

#4: Factors AI

Best for: Detailed marketing attribution.

Similar to: Attribution.

Factors AI is an AI-powered marketing analytics platform that empowers businesses to enhance their sales pipelines by capturing and analyzing cross-channel intent signals.

It’s a good buyer intent solution if you are looking to identify website visitors and track their engagement with your marketing efforts.

Features

• Multi-touch attribution, including LinkedIn ad campaign attribution and retargeting, content attribution, and even offline event analytics, provides users with a complete picture of their marketing campaigns’ performance and directs them toward warm leads.
• Funnel analysis that maps out the entire customer journey and lets you track how leads progress through the pipeline, identify touchpoints, and detect bottlenecks.
• The platform also provides tools for segmenting, scoring, and analyzing high-intent accounts.
• LinkedIn Adpilot: Factors AI helps sales teams improve LinkedIn targeting and messaging with refined audiences, intent-based campaigns, automated optimizations, and measuring ROI.

Pricing 

Factors AI has a free forever plan that lets you identify up to 200 companies visiting your website per month.

It also provides customer journey timelines, starter GTM dashboards, up to 5 segments and 20 custom reports.

If you need access to more versatile features, there are three paid plans to choose from:

1. Basic: $549/mo, which includes 5 seats, 3000 identified companies, advanced GTM dashboards, advanced website analytics, custom metrics and KPIs, and more.
2. Growth: $1,299/mo, includes up to 10 seats, 8000 identified companies, LinkedIn attribution, ABM analytics, account scoring, etc.
3. Enterprise: Custom pricing, up to 25 seats, custom number of identified companies, multi-touch attribution (campaigns, content, offline events & more), up to 15 alerts on Slack / MS Teams, etc.

Pros & Cons

✅ Automatic lead scoring and qualification.

✅ Good integrations when compared to alternatives.

✅ Intuitive interface, according to customers of the tool.

❌ Issues with capturing and accurately identifying website leads, which is why some people have been looking for Factors AI alternatives.

❌ Multi-touch attribution is available only on its top pricing tier.

#5: Visitor Queue

Best for: Identifying website visitors and personalizing your website to them in real-time.

Similar to: Lusha, Warmly.

Visitor Queue is a good buyer intent software as it reveals which companies are visiting your website, tracks their on-site behavior, and provides firmographic details so sales teams can spot buying interest early. 

The platform also offers lead notifications and CRM integrations, making it easier to act quickly on warm accounts.

Features

• Customizable filters that you can use to create lead segments or exclude website visitors who don’t match your ICP from showing up in your dashboard.
• Automatically assign prospects who fall into a specific category to the sales rep in charge of managing them.
• Send emails to warm leads directly from the platform.
• Personalize your website to your prospects: Visitor Queue helps you customize your website on an individual basis for your prospects that fall within your ICP, personalizing their view of your website.

Pricing

Visitor Queue offers as many as 11 pricing plans based on the number of unique companies captured per month:

▶️ 100 companies - $31/mo for unlimited users and websites (only available as an annual contract).

▶️ 300 companies - $89/mo.

▶️ 500 companies - $109/mo.

▶️ 1,000 companies - $189/mo.

▶️ 2,000 companies - $299/mo.

▶️ 5,000 companies - $469/mo.

▶️ 10,000 companies - $749/mo.

▶️ 15,000 companies - $989/mo.

▶️ 20,000 companies - $1,249/mo.

▶️ 30,000 companies - $1,799/mo.

▶️ 40,000 companies - $2,299/mo.

Pros & Cons

✅ Unlimited users and websites on each plan.

✅ Lets you deliver personalized content for leads on your website.

✅ Generally more affordable than other alternatives on the market.

❌ Limited visitor data with only basic contact details.

❌ There are integration issues, according to G2 reviews.

#6: UnifyGTM

Best for: Accessing multiple intent data sources and combining them with AI agents.

Similar to: Warmly, ZoomInfo.

UnifyGTM is a visitor identification platform that helps sales reps drive pipeline by giving them access to multiple intent data sources, AI, and automations.

The platform is a good buyer intent tool for brands looking for an all-in-one solution for warm outbound.

Features

• Get access to 10+ data sources to identify when prospects are ready to buy from you, featuring 1st and 3rd party signals.
• Automated Plays that help you craft custom prospecting, enrichment, AI research, and sequencing workflows that run on autopilot for your sales team.
• Multi-touch Sequences that let you reach buyers where they are by sending them personalized messages directly through UnifyGTM with managed deliverability.
• AI Agents: Leverage UnifyGTM’s AI Agent to scale account research and personalized messaging on your website. The platform uses artificial intelligence to scrape websites, Google and CRM data to engage with your prospects.

Pricing

UnifyGTM has a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:

• Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
• Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
• Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.

You can purchase credits separately if you run out of credits in your existing paid plan.

UnifyGTM’s credit-based system charges you:

• 0.1 credit for each revealed company per month.
• 2 credits for each B2B email you reveal per month.
• 4 credits for each mobile phone number you reveal per month.
• 1 credit per B2B champion tracked per month.
• 5 credits per new hire per month.

➡️ Check out our comprehensive UnifyGTM pricing guide to figure out if the tool is the right option for you.

Pros & Cons

✅ You’ll get access to intent signals from 10+ sources, covering first-party and third-party data.

✅ Automated Plays and Sequences.

✅ AI Agents that engage with your readers in real-time.

❌ Limited visitor identification features, which is why some brands have been looking for UnifyGTM alternatives.

❌ The pricing model does not fit the budgets of smaller companies and start-ups.

#7: Salespanel

Best for: Teams looking for an affordable, data-driven way to qualify leads and personalize engagement without enterprise-level complexity.

Similar to: Warmly.

Salespanel is a good buyer intent software as it tracks website visitors in real-time, identifies companies and leads, and scores them based on behavioral data to surface accounts most likely to buy. 

The platform integrates this intent data with CRM and marketing automation tools, helping teams align outreach with actual buyer activity.

Features

• Real-time lead scoring and qualification: Leverage first-party intent data and your ICP attributes to score every lead identified on your website.
• Comprehensive buyer intent data: You can collect and use first-party buyer intent data with minimal configuration.
• Detailed analytics dashboards: Your team would be able to visualize lead generation metrics to detect bottlenecks, improve attribution, and understand what yields the best results.
• Deep tracking: Salespanel lets you track website visitors by assigning each a unique ID (not cookies), providing enhanced customer journey tracking and cross-domain tracking.

Pricing

Salespanel offers three plans, two of which have the same starting price:

• Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
• Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
• Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.

➡️ The difference between the first two tiers lies in the number of website visitors you can identify and in essential features like Deep Tracking and real-time lead scoring, which are available only on the Account Reveal plan.

Pros & Cons

✅ Comprehensive analytics tools.

✅ Easy setup and user-friendly interface.

✅ Deep tracking functionality that prepares you for a cookie-less world.

❌ The costs can easily add up, given the caps and limitations in the essential packages.

❌ Annual billing only with no free plan.

#8: Dreamdata

Best for: Automatically collecting, modelling, and activating B2B GTM data so you can get a 360 view of every customer journey.

Similar to: Salesloft.

Dreamdata is a platform that automatically collects, models, and activates B2B go-to-market data. 

The platform offers a comprehensive suite of tools for enterprises looking for a tool to analyze customer journeys, measure performance, and optimize campaigns.

Features

• Customer journey visualization: You’ll be able to access interactive customer journey timelines to reveal every detail behind every account.
• Performance attribution: Analyze the revenue-generating performance of every channel, campaign, and content with data-driven attribution.
• Buying signal identification: Use high-intent signals from various sources to prioritize Sales outreach and ABM towards sales-ready accounts.
• Single source of truth for marketing ops: Marketing Ops teams can benefit from Dreamdata’s single source of truth that doesn't require manual maintenance, with single-click integrations.

Pricing

Dreamdata offers a free plan for up to 5 seats that lets you get unlimited prospect reveal, B2B web analytics, and the ability to connect your CRM.

• Team: From $999/month (billed annually), includes 2 years of user activity history, up to 10 seats, 30,000 monthly tracked users (MTUs), and 5 active syncs.
• Business: From $2,499/month (billed annually), includes 3 years of user activity history, unlimited seats, 60,000 MTUs, and 10 active syncs.
• Enterprise: Custom price. Includes 3 years of user activity history, unlimited seats, custom MTUs, and custom active syncs.

Pros & Cons

✅ Provides invaluable insights into the customer journey.

✅ Good integrations between channels, attribution, and CRM.

✅ Excellent at tying marketing efforts to actual revenue, according to G2 reviews.

❌ Audience syncing can be expensive, especially with detailed targeting.

❌ Onboarding assistance could be better, according to reviews.

#9: Salesloft

Best for: AI-guided sales execution and pipeline acceleration across the entire revenue cycle.

Similar to: ZoomInfo.

Salesloft is a revenue orchestration platform that turns buyer signals into clear next steps.

With AI-driven lead prioritization, automated cadences, and real-time conversation insights, the platform helps reps stay focused, act faster, and close more deals without the guesswork.

Features

• AI sales agents that can handle activities such as account research, buyer identification, and deal summarization, allowing sales teams to focus on high-impact actions. 
• Conductor AI for guided selling that evaluates seller activity, buyer engagement, and opportunity data to guide sellers on the most effective next steps, enhancing productivity and deal progression. 
• You can create automated, multi-step sequences for engaging prospects through various channels, ensuring timely and consistent communication. 

Pricing

Salesloft has two pricing plans:

1. Advanced: Provides access to all Salesloft features except forecasting and revenue management.
2. Premier: Everything in Advanced, plus forecasting and revenue management.

However, Salesloft doesn’t publish prices for either plan, meaning you’ll have to contact its team for a quote.

There’s no free trial, but you can book a demo to see it in action.

Pros & Cons

✅ User-friendly interface.

✅ Integrates smoothly with major CRM systems like Salesforce, enabling efficient data sync and workflow management.

✅ Detailed analytics when compared to alternatives.

❌ The email templates it provides have limited customization options, making it difficult to tailor them to specific prospecting needs.

❌ Some customers have reported occasional glitches or issues with integrations.

#10: ZoomInfo

Best for: Enterprise-grade B2B prospecting powered by AI-driven insights and one of the largest U.S.-focused contact databases.

Similar to: 6sense.

ZoomInfo is a strong buyer intent software as it aggregates 1st-, 2nd-, and 3rd-party intent signals from across the web, pairing them with its B2B contact database.

Its real-time alerts and advanced filters help sales teams prioritize outreach to prospects most likely to convert.

Features

• Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
• Advanced filtering: Your team can filter prospects based on various criteria, such as industry, company size, location, and job role. 
• Intent data: ZoomInfo tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo has three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose actual prices, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Extensive and up-to-date B2B contact database, particularly strong in the U.S. market.

✅ Intuitive interface, despite having numerous features.

✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.

❌ The platform can get really expensive for the full solution.

Reach out to in-market prospects with Warmly’s signal-based buyer intent and automation capabilities

That wraps up our comprehensive list of the 10 best buyer intent software platforms in 2025 for enterprises looking to scale ABM and revenue operations.

Warmly stands out not only because it classifies and enriches 1st-, 2nd-, and 3rd-party signals in real time, but also because it instantly turns those insights into action with automated outreach triggers, AI chat, and live engagement.

This means your reps can connect with buyers at the exact moment they’re researching solutions and not after the opportunity has gone cold.

If your team is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Read More

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Modern sales teams can’t afford to rely on the same tired tactics. 

Buyers are sharper, cycles are shorter, and every interaction needs to count. 

And that’s exactly where sales plays come in - repeatable, field‑tested motions that help your team win more deals faster.

Namely, the best GTM leaders aren’t just winging it. They’re running proven plays for everything from sparking first conversations to re‑engaging deals that went cold. 

And the smartest teams are updating those plays to match how buyers actually behave today, blending AI, social selling, and multi‑channel outreach into focused, measurable actions.

In this guide, I’m breaking down the [Number] best sales plays that are working right now for teams of all shapes and sizes. 

Whether you’re leading a team, closing deals yourself, or building your first playbook, you’ll walk away with fresh, actionable ideas you can plug straight into your GTM motion. 

Let’s dive in.

Top 8 sales plays that you can try in 2025

Now that we’ve set the stage, let’s get practical. 

Below are eight sales plays that are delivering results for modern GTM teams this year. 

We’ll start with Warmly’s own proven plays - built to help you engage high‑intent buyers in real time - and then dive into a few additional strategies leading sales teams are running to win more deals. 

Pick the ones that fit your motion, test them, and make them your own - as easy as that.

1. Detect high-intent leads and reach out on autopilot

This play automates outreach to website visitors who are actively showing intent to buy, like checking out your pricing page, researching your product, or returning after a previous evaluation.

What it does & why it’s useful:

Instead of wasting time on every random visitor, this play zeroes in on the ones most likely to convert. 

Warmly’s Orchestrator monitors specific high‑intent signals, then instantly launches tailored outreach sequences across LinkedIn and email without reps having to lift a finger.

Who should use it & when:

B2B teams with healthy inbound traffic or ABM lists should run this play continuously. 

It’s ideal when you want to make sure you’ll never miss accounts that fit your ICP and are actively researching solutions.

How to run this play (step-by-step)

Step 1: Define your ICP & segments

Decide which companies or personas you want to target. 

Build these segments inside Warmly so the Orchestrator knows exactly who to watch for.

Step 2: Create a new orchestration

In Warmly, go to “New Orchestration” and choose the signal “Identified Company Visited Website.”

Apply filters to narrow the audience - e.g., only companies that match your ICP.

Step 3: Layer on high‑intent signals

Add conditions that show buying intent, such as:

• Viewed your pricing page.
• Researched competitors.
• Engaged with your LinkedIn content.
• Returned after initial evaluation.

Step 4: Build your outreach sequence

Set up automated actions, for example:

• Send a personalized email.
• Fire off a LinkedIn connection request.
• Follow up with a second email or DM after X days.

Step 5: Let Orchestrator do the work

Once activated, Warmly continuously monitors signals and launches your multi‑channel outreach. 

Your reps only step in when prospects engage, saving hours while boosting reply rates.

Step 6: Track & refine

Review reply rates and meeting conversions, then tweak messaging or signals over time for even better performance.

Result: Outreach runs 24/7, hyper-focused on buyers who are already leaning in, delivering a steady flow of high-quality leads directly to your CRM while freeing reps to nurture and close.

Real‑world example: Stage

Stage, a modern pricing stack for SaaS companies, was getting strong website traffic from high‑quality prospects but had no way to identify or act on them. 

By using Warmly’s intent signal monitoring, its team instantly spotted ICP accounts visiting key pages like pricing and product flows. 

Within the first 24 hours, they launched automated targeted outreach to those high‑intent visitors and booked qualified meetings, kickstarting deals that are still in motion today. 

Warmly’s dashboards and automated sequences turned anonymous traffic into an actionable pipeline, proving how powerful intent‑driven outreach can be.

2. Engage high-intent LinkedIn visitors

This play captures and converts visitors who arrive on your site through LinkedIn, whether from your profile, posts, or comment links, by engaging them instantly with AI‑powered, personalized chat.

What it does & why it’s useful:

LinkedIn is one of the most effective channels for reaching B2B buyers, but without tracking and proactive engagement, valuable traffic slips away. 

By tagging LinkedIn traffic with UTMs and building dedicated chat flows, you know exactly where visitors came from and can start relevant conversations that move them down the funnel, without relying on forms.

Who should use it & when:

Any team running LinkedIn awareness, engagement, or social selling campaigns. 

Use this play continuously to maximize the ROI of profile links, comments, and posts, driving traffic to your site.

How to run this play (step-by-step)

Step 1: Add tracking to your LinkedIn links

Attach a Warmly tracking tag to every website link in your LinkedIn profile, posts, and comments. 

This lets you see exactly which visitors arrived through LinkedIn.

Step 2: Build audience segments

Create two segments in Warmly:

1. Visitors clicking the website link in your LinkedIn profile.
2. Visitors click a specific post or comment link.

Step 3: Create a LinkedIn‑specific chat flow

In Warmly’s chat builder, design a new AI‑powered flow for these LinkedIn segments.

Train the chat with your own sales enablement materials (the same ones you use to train SDRs) so it can answer questions contextually.

Have the chat reference the exact LinkedIn post or profile they came from to make it feel personal and relevant.

Step 4: Engage visitors in real time

The chat greets them, answers questions, and guides them toward actions, like exploring pricing or booking a demo, without requiring forms.

Step 5: Layer in orchestrated outreach

For visitors showing high‑intent actions (e.g., viewing your pricing page or spending significant time browsing), Warmly can automatically add them to tailored multi‑channel outreach sequences via Orchestrator (LinkedIn and/or email).

Try it here 👇

Step 6: Monitor and refine

Track which posts or profile links drive the most engaged traffic. 

Adjust your LinkedIn content and chat flow messaging to continuously improve conversion.

Result: You’ll capture more of the LinkedIn traffic you’ve already worked hard to attract, engaging them instantly, accelerating their journey, and looping in your reps only when the timing is right.

Pro tip: Take it a step further with social signal monitoring

You don’t even have to wait for LinkedIn visitors to hit your website. 

Warmly recently introduced a Social Signals feature, which allows you to track high‑intent buyers directly from their LinkedIn activity, such as:

• Seeing who’s posting about your space.
• Commenting on competitor content.
• Mentioning your brand, etc. 

From there, you can instantly build lead lists, trigger orchestrated outreach, and engage in conversations that are already happening. 

It’s social listening built for sales, and it turns LinkedIn engagement into pipeline before visitors ever land on your site.

Real‑world example: StraightIn

LinkedIn marketing agency StraightIn used Warmly to turn anonymous website traffic from LinkedIn campaigns into qualified leads. 

By segmenting high‑intent visitors, syncing data into LinkedIn Ads, and automating LinkedIn message outreach, they skipped costly top‑of‑funnel spend and went straight to engaged buyers. 

Within just two weeks, this strategy closed two deals worth $10K while cutting LinkedIn ad costs and boosting email response rates, all driven by Warmly’s data and AI‑powered orchestration.

3. High-converting live website chat

This play helps you build an AI‑powered inbound chat workflow that greets visitors in real-time, guides them with relevant messaging, and books meetings automatically.

It’s like having a 24/7 AI SDR monitoring for high-intent website visitors.

What it does & why it’s useful:

Outbound outreach alone won’t get you meetings if on‑site visitors aren’t engaged. 

Warmly’s AI chat reacts to signals like time on page, return visits, or traffic source, delivering contextual conversations that feel human and on‑brand. 

Instead of generic bots, you get a smart, branded assistant that pushes visitors toward demos, meetings, or live reps.

Who should use it & when:

Perfect for teams with healthy inbound traffic or paid campaigns driving to the website. 

Use it across high‑intent pages (pricing, product, solutions) or for traffic from specific campaigns (e.g., LinkedIn, email).

How to run this play (step-by-step)

Step 1: Choose your pages & triggers

In Warmly’s Smart Chat Builder, select which pages you want the sales chatbot to appear on (e.g., pricing, features, case studies, etc). 

You can also define triggers, such as:

• Staying on a page longer than a set time.
• Returning visitors.
• Arrivals from a specific campaign (e.g., LinkedIn ad, email link)

Step 2: Build your chat flow

Design the conversation:

1. Start with a simple, friendly greeting (include personalization prompts so Warmly uses the visitor’s name if identified)
2. Add buttons to guide visitors (e.g., “See pricing,” “Book a demo,” “Talk to sales”).
3. Offer resources, FAQs, or booking links throughout the flow.

Step 3: Train your AI chat

Feed the bot with your existing sales enablement materials - the same resources you use to train your SDRs - so the chat stays on‑brand and answers questions like a real rep.

Step 4: Connect reps in real time

Enable push notifications to your team’s Slack channels so reps can instantly jump into high‑value conversations when needed.

Step 5: Launch & refine

Deploy the chat, monitor responses, and tweak messaging or button paths based on engagement and conversion metrics.

Result: Warmly deanonymizes visitors, reacts to intent signals, and engages them with personalized AI messaging, turning passive site visits into booked meetings and active conversations.

Psssst… If you’re a more advanced user, looking to fully customize and personalize Warmly’s AI Chat, check out this playbook, too.

Real‑world example: Kandji

Within minutes of deploying Warmly’s AI‑powered chat on their website, Kandji’s team booked two qualified meetings in just 8 minutes.

The chat initiated personalized messages based on company identity and intent signals. 

As soon as prospects responded, sales reps received instant Slack alerts and jumped into live chat sessions, seamlessly handing off from AI to a human. 

This swift AI‑human orchestration turned passive website visits into pipeline momentum without manual hunting. 

It’s a strong proof point for how intelligent chat can drive real revenue.

4. Reactivate closed lost deals

This play uses Warmly’s AI chat and orchestration to re‑engage accounts marked as Closed Lost in your CRM, turning previously lost opportunities into a live pipeline.

What it does & why it’s useful:

A “no” from last quarter doesn’t always mean “no” forever. 

Markets shift, budgets reopen, and needs change. 

Warmly monitors your site for returning visitors from Closed Lost deals, instantly alerts reps, and launches personalized chat flows that give you another shot at the deal without starting from scratch.

Who should use it & when:

Ideal for sales teams with a significant Closed Lost database (HubSpot or Salesforce connected). 

Run this continuously to catch returning accounts as soon as they revisit high‑intent pages.

How to run this play (step-by-step)

Step 1: Connect your CRM

Integrate Warmly with your CRM (HubSpot or Salesforce) so it can identify website visitors who match Closed Lost records.

Step 2: Build your segments

In Warmly, create a segment for Closed Lost deals.

For example, deals lost more than 30 days ago, filtered by ICP criteria or deal size.

Step 3: Set up routing rules

Assign the right AE or SDR to each segment so that when a returning prospect appears, that rep gets an instant Slack notification.

Step 4: Build a CL‑specific chat flow

In the Smart Chat Builder, design a flow tailored to this audience:

1. Greet them with a Welcome back message.
2. Offer relevant resources or updated offers.
3. Provide quick paths to book a meeting or talk live with a rep.

Step 5: Layer on Orchestrator outreach

Optionally, add these visitors into Orchestrator sequences for multi‑channel follow‑up - LinkedIn or email - ensuring no returning opportunity slips through.

Step 6: Engage in real-time

If a returning account shows strong intent (e.g., pricing page visit, long session time), use live video chat to loop in the assigned rep within minutes.

Result: By combining CRM data, intent signals, and AI chat, you can turn yesterday’s lost deals into today’s warm pipeline, reactivating deals faster and more efficiently.

Real‑world example: Connectteam

Connectteam used Warmly x 11x AI SDR to monitor and re‑engage Closed Lost accounts directly from their website activity. 

When previous deals resurfaced and showed new buying signals, Warmly automatically reached out with contextual website messaging, with no manual rep effort required. 

This approach not only reactivated opportunities but also helped their team drive $30K in extra revenue per SDR while cutting down on wasted follow‑ups and no‑shows.

5. Live face‑to‑face lead engagement

This play empowers your team to jump into live conversations with high‑intent website visitors first through AI‑assisted chat, then instantly switch to a live text or video call when the moment is hot.

What it does & why it’s useful:

Speed wins deals. 

Instead of waiting for form fills or email replies, your reps can step directly into ongoing chat sessions with engaged visitors, answer questions in real time, and even launch a face‑to‑face video call straight from Warmly’s dashboard. 

It creates a human connection that competitors can’t match, and accelerates the path to booked demos and closed deals.

Who should use it & when:

Perfect for sales teams handling high‑intent inbound traffic or running time‑sensitive campaigns. 

Use it on high‑value pages like pricing or demo requests, or when you’re pushing a live promo or launch.

How to run this play (step-by-step)

Step 1: Monitor live sessions

Warmly lets you see exactly who is on your site and which pages they’re engaging with in real-time.

Step 2: Set up notifications

Configure Slack or email alerts to instantly notify the assigned rep when an ICP‑matching lead engages with your chatbot.

Step 3: Jump into live chat

Reps can take over from the AI chatbot at any moment, continuing the conversation directly in real-time to answer questions and guide next steps.

Step 4: Switch to video when needed

If the conversation heats up - say, the lead is ready to evaluate pricing or discuss use cases - launch a live video call from inside Warmly’s chat dashboard for a face‑to‑face experience.

This eliminates waiting time and endless back and forth, as you can jump into a meeting straight away, exactly when the lead’s interest is at its peak.

Result: You meet your best leads at the exact right moment, turning anonymous browsing into meaningful conversations and speeding up conversions - clients have booked on Thursday and closed by Monday using this approach.

You can check out Warmly’s Warm Call feature firsthand: 

Real‑world example: Pump

Pump integrated Warmly’s live video chat to monitor website sessions and engage high‑intent visitors in real time. 

A visitor from a previously outreached account landed on their site, and a Pump rep initiated a warm call via Warmly.

As a result, the rep sealed a $20K deal within the first week of Warmly deployment. 

The key? Instant alerts in Slack, a swift jump into chat, and a seamless transition to face‑to‑face video, turning passive browsing into high‑impact conversations.

6. Add an extra layer of personalization with custom outreach videos

This play, powered by Warmly x Sendspark integration, lets you deliver personalized video emails to every identified lead, giving your outreach the human touch that generic cold emails lack.

What it does & why it’s useful:

Static text emails often get ignored because they feel impersonal. 

With this play, every Warmly‑identified prospect receives a unique video greeting that mentions their name and company, delivered exactly when they’re most engaged. 

The result? A message that feels tailored, sparks curiosity, and drives higher click and reply rates.

Who should use it & when:

Ideal for teams running high‑value outbound or ABM campaigns who want to stand out in crowded inboxes. 

Use it after key intent signals (e.g., pricing page visits) or as a follow‑up to chat engagement.

How to run this play (step-by-step)

Step 1: Create your video template in SendSpark

Record a base video and add personalization placeholders (e.g., “Hi, {{lead_name}}”) so SendSpark’s AI will swap in each viewer’s details.

Step 2: Integrate Warmly with SendSpark

Connect via webhooks so that every lead Warmly deanonymizes is automatically sent to SendSpark.

Step 3: Build your Orchestrator sequence

In Warmly’s Orchestrator, design an email sequence that includes your SendSpark video as the centrepiece of the first or second touch.

Step 4: Trigger video sends based on signals

Decide when the video should go out, like after a visitor engages with your site or chat. 

Warmly will feed the lead’s info to SendSpark for instant personalization.

Step 5: Monitor & refine

Track click and reply rates in Warmly’s dashboards and adjust your script, CTAs, or placement in the sequence for maximum impact.

Result: Warmly clients see 3× higher click rates and 30% more replies with this play, turning cold emails into warm, human interactions that build trust and accelerate deals.

Real‑world example: Zluri

An SDR at Zluri integrated SendSpark to deliver AI‑personalized video messages as part of their email outreach. 

The results were impressive:

• 40% higher response rate.
• 50% more engagement.
• 30% boost in conversions.

This proves that customized video outreach, like the one enabled by Warmly’s SendSpark integration, can significantly outperform standard text emails and build authentic connections with prospects.

7. Product-led playbook

This is a four-stage, user-focused GTM motion that leverages product usage signals to guide personalized sales and success engagement across the customer lifecycle. 

It’s about building trust through value, not pushing via pitch.

What it does & why it’s useful:

Instead of opening every door with cold outreach, this motion relies on how users interact with your product, whether freemium, trial, or paid, and determines the next best action: 

1. Assist.
2. Convert.
3. Expand.
4. Defend. 

This lowers acquisition cost, accelerates deals, and keeps accounts healthy through renewals and upsells. 

Who should use it & when:

Ideal for SaaS companies with freemium or trial models, data-powered product analytics, and a high-touch sales or success team.

How to run this play (stage-by-stage)

Stage 1: Assist (Onboard → Aha!)

• Target: New trial/freemium users within the first 7-30 days.
• Action: Sales-assist or specialist team offers coaching, in-app tips, or live help to help users reach their “aha” moment.
• Goal: Activate users quickly, getting them to that first key milestone that demonstrates value. 

Stage 2: Convert (Freemium → Paid)

• Target: Users with repeat usage patterns or feature adoption.
• Action: Prompted outreach highlighting premium features or ROI. Sales reps share usage data and offer personalized walkthroughs.
• Goal: Convert engaged users into paying customers using real usage as social proof. 

Stage 3: Expand (Cross-Sell / Upsell)

• Target: Existing customers showing adoption growth or unmet needs.
• Action: Monitor product usage for indicators of potential expansion (e.g., new teams onboarded, feature usage spikes). Offer tailored pitches for add-ons, seats, or modules.
• Goal: Increase account value through timely and contextual offers.

Stage 4: Defend (Prevent Churn)

• Target: At-risk or renewal-stage customers.
• Action: Use product and behavior signals to trigger Customer Success Manager outreach (e.g., reviews, new use-case proposals, training refreshers, etc.).
• Goal: Secure renewals and reduce churn by proactively addressing issues.

Result: A synchronized product-led system where your product attracts attention, your team adds value only when signal-triggered, and customer journeys flow naturally from first-time use to long-term partnership, driving scalable, sustainable growth.

Real‑world example: Paperspace

Paperspace, a GPU-powered sandbox for developers, shifted into a product-led sales model using Pocus. 

By combining product usage data with tailored playbooks, they turned 65% of their ARR into product-qualified conversions. 

Using assist-to-convert pipelines, they delivered guided onboarding and usage-based outreach, driving predictable, scalable revenue from self-serve users.

8. Account‑based selling

This play zeroes in on a small set of high‑value target accounts and builds multi‑threaded engagement plans for each. 

Instead of broad messaging, you hyper‑segment by persona, buying committee, and opportunity type, treating each account like its own market.

What it does & why it’s useful:

Spray‑and‑pray outreach wastes time on low‑value leads. 

Account‑based selling (ABS) flips the script: you align marketing and sales to focus only on accounts with the highest potential, tailoring messaging and outreach to resonate with each stakeholder. 

This creates stronger connections, shortens deal cycles, and increases win rates, especially for complex B2B sales.

Who should use it & when:

Best for teams selling into mid‑market or enterprise accounts with multiple decision‑makers. 

Run this continuously alongside broader demand‑gen efforts, or use it when entering new verticals or going after top‑tier logos.

How to run this play (step by step)

Step 1: Build your target account list

Work with marketing, sales, and leadership to identify your ICP and prioritize high‑value accounts by revenue potential, tech stack, or engagement signals.

Step 2: Segment buying committees

Within each account, map out decision‑makers, influencers, and champions. 

Group them by role (e.g., CFO, IT lead, end users) to create hyper‑specific messaging.

Step 3: Personalize messaging and assets

Develop account‑specific cadences, outreach sequences, and content:

• Custom emails or videos mentioning company initiatives.
• LinkedIn ads targeting that company’s employees.
• Sales decks tailored to their industry or pain points.

Step 4: Orchestrate outreach across channels

Coordinate touches via email, LinkedIn, direct mail, and even live events. 

You can use Warmly’s Orchestrator to monitor signals, like visits from that account, and trigger timely follow‑ups.

Step 5: Measure engagement and refine

Track responses, meeting rates, and pipeline generated per account. 

Double down on plays that drive deeper engagement and adjust messaging for others.

Result: Instead of chasing hundreds of cold leads, your team builds real momentum with the right accounts, leading to higher win rates, larger deal sizes, and tighter sales‑marketing alignment.

Real‑world example: Mechanix Wear

Mechanix Wear, a B2B supplier of protective gear, partnered with an ABM-focused agency to target a select set of high-value accounts in contract-heavy industries. 

Using precise segmentation, personalized content, direct mail, LinkedIn outreach, and sales coordination, they:

• Generated $2.6M in pipeline.
• Booked 75 qualified meetings in just 9 months.

This case proves that hyper-segmentation, i.e., using multi-channel, persona-driven engagement for target accounts, can deliver explosive pipeline growth with unmatched efficiency.

FAQs

#1: What are sales plays?

Sales plays are repeatable, structured actions that sales teams use in specific scenarios, like re‑engaging a closed‑lost deal, handling inbound demo requests, or targeting key accounts. 

Each play outlines the exact steps, messaging, and channels reps should use to guide prospects through a defined part of the buying journey. 

They’re often packaged inside a broader sales playbook to ensure consistent, scalable execution across teams.

#2: What are the benefits of running multiple sales plays?

Running multiple plays allows teams to adapt their approach to different buyer signals, stages, and personas rather than relying on a one‑size‑fits‑all process. 

This creates more relevant outreach, higher conversion rates, and better visibility into which tactics drive pipeline. 

It also creates clarity for reps and simplifies coaching by providing clear, repeatable frameworks for different sales scenarios.

#3: What are the different types of sales plays?

Sales plays generally fall into three categories:

1. Evergreen plays - Always-on, signal-driven motions that keep the pipeline flowing. For example, an automated outreach sequence is triggered when someone visits your pricing page.
2. Focused plays - Time-bound campaigns tied to events or launches. For example, you can have a play for following up with webinar attendees during a two-week promotional window.
3. Test/experimental plays - Pilot strategies used to explore new markets or tactics. For example, a one-off play where reps test outreach to a new vertical, measuring responses before rolling it out broadly.

Next steps: Turn these plays into a real pipeline

You’ve now got a toolkit of proven sales plays, each one built to match how modern buyers actually move and make decisions.

The next step is simple: pick one or two plays that fit your motion, set them up in your stack, and start testing.

The teams winning in 2025 aren’t guessing. 

They’re testing and improving fast, blending AI, intent signals, and personalized engagement into plays that scale.

Ready to see how Warmly can help you launch these plays (and build new ones) in minutes? 

Book a demo and let’s turn your traffic into an active, qualified pipeline in no time.

Read more

• AI GTM: Top Use Cases, Software, & Examples [2025] - Discover how leading teams are using AI to power go‑to‑market motions with real‑world examples and tools you can use today.
• 10 Must-Have GTM Tools in 2025 - See the essential GTM platforms modern revenue teams rely on to drive pipeline faster.
• GTM Strategy & Planning: From 0 To Pipeline In 2025 - Learn how to build a full‑funnel GTM strategy from scratch and turn ideas into a measurable pipeline.
• GTM Intelligence: Definitions, Use Cases & Software [2025] - Unpack what GTM intelligence really means and which tools turn data into action.
• The Chatbot Sales Funnel: What Is It & How To Build It [2025] - Find out how to design an AI‑powered chatbot funnel that moves visitors from curious to closed.
• AI For Sales & Marketing Alignment: How To Do It Right? - Explore proven ways AI is breaking down silos and helping teams sell smarter together.

The way we sell has changed forever.

Buyers are spending more time doing their own research, scrolling LinkedIn, joining niche communities, and quietly comparing vendors before they ever raise a hand.

So, if you’re not showing up where those conversations happen - or worse, if you’re still relying on generic outreach alone - you’re invisible to the very people you’re trying to reach.

That’s why the best sales teams today rely more and more on social selling. 

They’re building visibility and trust, sharing valuable insights, commenting on the right posts, and nurturing relationships in social media long before the first demo invite goes out. 

And to do that at scale? You need the right tools in your corner.

In this guide, I’ve hand‑picked 10 of the best social selling tools and software in 2025, singling out the platforms that will actually help you spark conversations that lead to a warm pipeline.

Let’s dive in!

What factors should you consider when picking social selling tools and software?

Not every tool that promises “better engagement” or “AI‑powered outreach” will actually help your team sell socially, or fit how you work.

Choosing the right stack means looking beyond shiny features and asking: will this tool really help me show up, connect, and drive conversations that turn into pipeline?

Here are the key factors to weigh before you commit:

1. Integration with your existing stack

Your social selling platform should work seamlessly with your CRM, marketing tools, and communication channels. 

Look for native integrations with systems like HubSpot, Salesforce, LinkedIn, or Slack to avoid data silos and manual workarounds.

2. Ease of use and onboarding

Even the most powerful tool is useless if your team can’t (or won’t) use it. 

Choose software with an intuitive interface, simple setup, and strong training resources so reps can hit the ground running instead of fighting the learning curve.

3. AI and automation capabilities

The best tools in 2025 use AI to surface warm leads, suggest personalized comments, or schedule posts at optimal times. 

Automation should save reps' time without sacrificing the authenticity that makes social selling work in the first place.

4. Analytics and performance tracking

You need clear visibility into what’s working and what’s not. 

Look for tools that track engagement, conversations started, meetings booked, and pipeline influenced, so you can double down on what actually drives results.

5. Collaboration and team features

Social selling isn’t a solo sport. 

Tools that allow content libraries, shared templates, engagement insights, and team‑wide visibility can help your entire sales org stay aligned and learn from top performers.

6. Scalability and pricing

Pick a solution that fits your budget today but can scale with you tomorrow. 

Flexible plans, transparent pricing, and enterprise‑ready features will save you from switching tools as your team grows.

What are the best social selling tools and software in 2025?

Here are the best social selling platforms on the market after evaluating 30+ tools:

1. Warmly

Best for: Turning social signals and website activity into a pipeline with AI‑powered engagement.

Who is it for: B2B sales and marketing teams that want to engage high‑intent buyers across LinkedIn and their website without adding extra headcount.

Warmly is an all‑in‑one social selling and GTM platform built to help you stop guessing and start engaging where it matters most. 

It monitors LinkedIn conversations, website visits, and off-site intent signals, then automatically builds lead lists, orchestrates personalized outreach, and syncs everything back into your CRM. 

For teams that want to catch buyers in the moment and drive pipeline faster, Warmly delivers both the insights and the automation to make it happen.

Let’s look at some of its key features.

Feature #1: Social signal monitoring

Your ICP might be active on LinkedIn every day, but that won’t do you much good without visibility into their conversations, as you’ll be left guessing which posts, threads, or comments are worth your attention. 

That’s exactly where Warmly’s Social Signals feature changes the game.

Warmly continuously monitors LinkedIn for keywords, authors, and mentions that matter to your business:

• Keywords: Track industry buzzwords, competitor names, or specific pain points you solve.
• Authors: Follow thought leaders, competitors, or target accounts to see who’s engaging with them.
• Mentions: Get alerted when someone talks about your company or category.

So, instead of having to manually comb through feeds or rely on generic alerts, Warmly does the heavy lifting for you by automatically compiling these signals into targeted lead lists. 

For example:

1. A competitor gets hit with negative feedback? You’ll instantly see the frustrated buyers engaging in those comments, and can offer an alternative.
2. A thought leader posts about a problem your product solves? Warmly shows you exactly who’s liking, sharing, or commenting, giving you a ready‑made engagement list.
3. Someone mentions your brand? Your team gets the context in real time so you can join the conversation naturally, not weeks later.

What makes this powerful is that it doesn’t stop at listening. 

From each signal, you can trigger an action automatically, such as:

• Adding those warm prospects to orchestrated email or LinkedIn sequences.
• Running them through signal‑based ad campaigns.
• Sending the data straight to your CRM and sales tools. 

That means your team isn’t just observing activity.

You’re engaging buyers at the exact moment they’re most aware of the problem you solve.

The results include:

1. Less guesswork: Your reps know exactly where buyers are talking about your space.
2. Smarter prospecting: Every outreach is backed by context, not cold lists.
3. Faster pipeline: Instead of waiting for inbound forms, you proactively join the right conversations.

Feature #2: Signal‑based ad targeting

Making sure your ads actually reach the people who are already showing buying signals, instead of wasting spend on cold, generic audiences, is one of social selling’s toughest challenges.

Warmly solves this with Signal‑Based Ad Targeting, a feature that turns both onsite and offsite intent data into dynamic, high‑precision ad audiences.

Here’s how it works:

1. Warmly continuously tracks who is engaging with your brand or category, whether that’s visitors browsing your website, ICP buyers interacting with competitor posts on LinkedIn, or leads commenting on industry topics you monitor.
2. Instead of leaving that intel in a dashboard, Warmly automatically builds segmented audiences from those signals.
3. Those segments sync in real time with your ad platforms - like LinkedIn Campaign Manager, Google Ads, Facebook, etc. - so your team can launch hyper‑relevant ads without any manual list uploads.

The result is that your ads are no longer generic, as you’re now:

• Targeting real buyers who’ve already demonstrated intent instead of broad personas.
• Serving creative tailored to their journey, whether that’s awareness, consideration, or decision-stage messaging.
• Running campaigns that work with your outreach, not in isolation, as Warmly’s AI orchestrates workflows that can route those same leads into personalized outreach sequences or even trigger on‑site offers, depending on their engagement level.

For example, imagine seeing a spike in engagement on a competitor’s post. 

With Warmly, those engaged contacts can instantly flow into a LinkedIn retargeting audience, where they see an ad that speaks directly to their pain points, while simultaneously being queued for a warm email sequence.

This kind of signal‑driven targeting doesn’t just improve ad ROI - it makes your entire GTM motion feel cohesive and timely.

So, instead of shouting into the void, every ad dollar works harder because it’s aimed at people already leaning in.

Feature #3: Automated personalized outreach

Even with the best intel in hand, turning signals into actual conversations can feel like a grind. 

Your team is stuck writing one‑off messages, following up manually, and juggling multiple stakeholders, all while hoping they catch the buyer at the right moment. 

Warmly’s Orchestrator changes that by acting as an always‑on AI SDR, giving you the scale of a full outbound team without adding headcount.

Here’s what it does:

1. Launches outreach the moment intent appears - When Warmly detects a high‑intent signal (maybe someone visiting your pricing page, engaging with a competitor’s LinkedIn post, or interacting with your ad), it can immediately trigger a tailored outreach sequence across email and LinkedIn. 
2. Multi‑threads at the account level - Instead of relying on a single champion, Orchestrator automatically finds and sequences all key stakeholders within a target account. It connects to your existing data sources, such as Apollo, Demandbase, and ZoomInfo, or uses Warmly’s proprietary data to map out the buying committee, then personalizes messages for each contact.
3. Scales personalized messaging effortlessly - Every email or LinkedIn DM is tailored with context (e.g., what content they engaged with, what pain points they’ve signalled, and which stage of the journey they’re in). This means you’re not blasting cold templates; you’re sending relevant, human‑like outreach that sparks real replies.

The impact is huge:

• Reps get their time back. Instead of spending hours building lists and chasing down leads, they can focus on live conversations with the hottest prospects.
• Outbound volume goes up without sacrificing quality. You can orchestrate hundreds of sequences a day, all highly personalized and contextual.
• Pipeline moves faster. Buyers feel like they’re engaging with a team that knows them, because your outreach is based on actual intent signals, not guesswork.

Feature #4: Capture and engage LinkedIn visitors

LinkedIn is one of the most powerful channels for driving awareness and traffic, but too often, that traffic disappears into anonymity once visitors land on your site. 

Traditional forms create friction, and generic chats don’t have the context to move people forward. 

Warmly fixes this with its ability to capture and engage LinkedIn visitors in real time, turning your social presence into a measurable pipeline.

Here’s how it works:

1. Track LinkedIn‑sourced traffic automatically - By adding a simple Warmly UTM to your LinkedIn profile or campaign links, you can instantly identify ICP traffic hitting your site. No more wondering whether those profile views or post clicks are actually attracting the right buyers, as Warmly shows you who’s coming in and how they’re engaging.
2. Trigger personalized chat flows - Once those visitors arrive through LinkedIn, Warmly’s intelligent inbound chat kicks in. Instead of static, one‑size‑fits‑all prompts, it tailors conversations based on what the visitor has clicked, viewed, or interacted with on LinkedIn and on your site.
3. Loop in your team at the right moment - As soon as a visitor takes a high‑intent action, like viewing a pricing page or spending time on a product tour, Warmly can alert reps in real-time or book meetings, ensuring no hot lead slips through the cracks.

The result:

• Your LinkedIn awareness and ad campaigns don’t just drive clicks; they drive real conversations.
• Your reps can engage with warm, identified leads instead of cold, faceless traffic.
• Your funnel moves faster because visitors are guided straight into chat flows and meetings instead of being left to wander.

In short, Warmly helps you connect the dots between social engagement and on‑site action, so every LinkedIn effort contributes directly to your pipeline without the friction of traditional capture methods.

Check out our in-depth LinkedIn engagement playbook for a detailed step-by-step guide.

Pricing 

Warmly offers a free plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

There are three paid tiers to choose from:

1. Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
2. Business: Starts at $24,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which adds third and second-party signals, sales orchestration, AI Chat, and lead routing.
3. Enterprise: Custom pricing, custom number of visitors, which adds custom signals and warm calling.

Pros & Cons

✅ Unmatched visibility into LinkedIn conversations and high‑intent signals.

✅ AI‑driven orchestration that automates outreach and ad targeting.

✅ Seamless CRM and GTM stack integrations.

✅ Captures and nurtures LinkedIn‑sourced traffic without extra friction.

✅ Detailed analytics dashboards let you figure out at a glance what’s working and how much it’s contributing to your overall revenue.

✅ Wide range of agentic AI features that cover your funnel from top to bottom.

❌ Its most advanced features are available only on its paid plans.

2. LinkedIn Sales Navigator

Best for: Hyper-targeted prospecting and lead discovery on LinkedIn.

Who is it for: B2B sales professionals, SDRs, and account-based marketing teams focused on uncovering and engaging decision-makers on LinkedIn.

LinkedIn Sales Navigator is LinkedIn’s premium solution for B2B prospecting, offering unlimited searches, advanced filters, real-time updates, and InMail messaging to help you find, connect with, and build meaningful relationships with high-value prospects efficiently. 

It’s designed as a sonar tool: you identify ideal buyers, get alerted when they show buying signals, and reach out through InMail or warm introductions, all within LinkedIn’s professional network. 

Key features

• Advanced search filters - Over 50 lead and account criteria, including seniority, company size, job changes, and technologies used, enable pinpoint targeting.
• Lead recommendations & saved searches - AI suggests new prospects based on your ICP, while smart lists and alerts inform you when new matches appear. 
• Real-time insights & alerts - Provides updates on job changes, shared content, and company news, giving you perfect timing for personalized outreach.

Pricing

LinkedIn Sales Navigator has three plans:

1. Core: Starting at $119.99/mo, includes advanced search filters, smart recommendations, InMail, real-time alerts, etc.
2. Advanced: Starting at $179.99/mo, includes everything in Core and adds reporting, buyer intent signals, smart links, etc.
3. Advanced Plus: N/A, includes everything in Advanced, plus ROI reporting, CRM integration, etc.

Pros & Cons

✅ Enables seamless team collaboration on its higher tiers.

✅ Its filters and Boolean search are far superior to LinkedIn’s free version, making it especially useful for finding decision‑makers and niche segments.

❌ Limited automation features and designed for LinkedIn alone.

3. Hootsuite

Best for: Comprehensive social media management, scheduling, and brand listening across multiple platforms.

Who is it for: Marketing teams, social media managers, agencies, and enterprises needing centralized content planning and performance tracking.

Hootsuite is a pioneer in social media management, offering a unified dashboard to create, schedule, and analyze content across platforms like LinkedIn, X, Facebook, Instagram, YouTube, TikTok, and Pinterest. 

It combines social listening, analytics, team collaboration, and ad-integration features to help you streamline cross-platform social strategies. 

Key features

• AI-powered content assistance - Use built-in generative AI to instantly generate posts, images, and hashtags for every network you’re on.
• Social listening & sentiment analysis - Monitor brand mentions, competitor actions, and industry trends in real time to inform strategy. 
• Advanced analytics dashboards - Track KPIs, engagement patterns, and campaign ROI with visual reports and performance insights. 

Pricing

Hootsuite offers three pricing plans:

1. Standard: €149/mo per user, includes up to 5 social accounts, unlimited scheduling, best time to post recommendations, AI caption and image generation, Canva templates, a unified inbox with DM automation, sentiment analysis, and competitor benchmarking.
2. Advanced: €399/mo per user, includes everything in Standard and adds unlimited social accounts, customizable analytics, saved replies and auto‑responses, team approval workflows, bulk scheduling, advanced reporting, and custom user permissions.
3. Enterprise Suite: Custom pricing, includes everything in Advanced plus SSO, integrations with 100+ business tools, employee advocacy, attribution and advanced reporting, generative AI chatbot, and dedicated onboarding and success support.

There’s also a 30-day free trial for Standard and Advanced plans.

Pros & Cons

✅ Robust scheduling capabilities, such as bulk upload and calendar tools, save teams considerable time and help maintain consistency. 

✅ Powerful analytics & listening, especially when it comes to social sentiment, trend tracking, and campaign ROI.

❌ Complex interface and a learning curve.

4. Brandwatch

Best for: Deep social listening, sentiment analysis, and enterprise-grade brand intelligence.

Who is it for: Marketing teams, agencies, and large enterprises looking to monitor brand sentiment across social, blogs, forums, news, and manage multi-channel content.

Brandwatch is a leading digital consumer intelligence platform that helps businesses listen to, analyze, and engage with conversations across 100+ million online sources. 

It combines advanced sentiment tracking, influencer discovery, social publishing, and reporting, all within a unified dashboard tailored for enterprise-scale workflows. 

Key features

• Social listening & sentiment analysis - Scans ~500 million posts/day across social channels, blogs, forums, news sites, and review platforms, with AI-driven sentiment and emotion filters, breaking down conversations into specific emotions and even analyzing emojis.
• Advanced analytics - You can create custom dashboards, track engagement, sentiment trends, and use 50+ live visualizations to analyze data.
• Influencer discovery & campaign management - Access a 50 million influencer database to find relevant creators, manage outreach, track performance, and measure ROI. 

Pricing

Brandwatch offers three core solutions, each available with standard to enterprise plans:

1. Consumer Intelligence: Custom pricing, designed for researchers and analysts, includes access to a vast archive of consumer conversations, AI‑powered audience segmentation, customizable dashboards, and automated reporting and alerts for large‑scale market insights.
2. Social Media Management: Custom pricing, built for social media managers and content marketers, includes all‑in‑one publishing for organic and paid content, centralized engagement through a social CRM, performance benchmarking, and social listening.
3. Influencer Marketing: Custom pricing, aimed at influencer marketers and agencies, includes discovery of 30M+ creators, relationship and campaign management, centralized data, and multichannel reporting to streamline end‑to‑end influencer campaigns.

However, since there are no actual prices disclosed, you’ll have to contact its sales team for more details.

Pros & Cons

✅ Monitors vast data volumes with nuanced sentiment and emotion analytics, making it excellent for large-scale brand monitoring. 

✅ Strong team collaboration features, such as approval workflows, shared inboxes, and role permissions.

❌ Occasional performance issues, as some users report bugs or glitches, such as delays, missing metrics, or bugs in calendar views and the mobile app.

5. Buffer

Best for: Lightweight, intuitive content scheduling and brand presence.

Who is it for: Freelancers, SMBs, and startups looking for easy-to-use social media scheduling with AI support.

Buffer is a streamlined social media management tool designed for fuss-free planning, publishing, and basic analytics. 

It supports major platforms, such as Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube Shorts, Bluesky, Mastodon, and Threads, and includes built-in AI assistance for writing captions and generating post ideas. 

Key features

• Unified scheduler & visual calendar - Easily queue content across multiple platforms with a drag-and-drop interface and post-requeue functionality.
• AI assistant & content ideas - Built-in tools suggest post ideas, generate captions, and help format messages for different networks. 
• Engage tool - Lets you see all your comments in one dashboard, prioritize key interactions with smart alerts, and reply quickly from your desktop.

Pricing

Buffer has a free forever plan that lets you connect up to 3 channels and includes 10 scheduled posts per channel, 100 post ideas, 1 user account, AI Assistant, basic analytics, and customer support.

When it comes to its paid options, there are two plans to choose from:

1. Essentials: $6/month per channel, includes everything in Free and adds unlimited scheduled posts, unlimited ideas, advanced analytics, an engagement inbox, hashtag manager, and first comment scheduling.
2. Team: $12/month per channel, includes everything in Essentials and adds unlimited user accounts, access levels, content approval workflows, etc.

There’s also a 14-day free trial if you want to try it before committing.

Pros & Cons

✅ Intuitive and easy to learn.

✅ Generous free tier.

❌ Limited analytics capabilities.

6. Sprout Social

Best for: Unified social publishing, engagement, analytics, and customer care across growing teams.

Who is it for: Social media managers, customer support teams, and mid-sized to enterprise businesses that need scalable, collaborative tools with advanced analytics.

Sprout Social is a full-featured social media management platform offering publishing, engagement, listening, analytics, and customer care. 

It supports channels like Facebook, Instagram, LinkedIn, Twitter/X, Pinterest, TikTok, Threads, and WhatsApp, and adds AI tools (e.g., subtitles, Smart Categories) and powerful team collaboration via approval workflows, chatbot automation, and CRM integrations.

Key features

• Comprehensive AI features - Let you leverage AI to summarize and reply to comments faster, detect sentiment, craft content, and find key influencers in your niche.
• Premium Analytics suite - Allows building custom reports for tracking relevant metrics, benchmarking, and drilling down into the tiniest of details with advanced filtering options.
• Team collaboration - Role-based access, content approval flows, message tagging, and case workflow automation across profiles.

Pricing

Sprout Social has four plans:

1. Standard: $199 per seat/month, includes 5 social profiles, keyword and location monitoring, unlimited AI‑generated alt text, review management, and group, profile, and post‑level reporting.
2. Professional: $299 per seat/month, includes everything in Standard plus unlimited social profiles, message tagging, extensive competitor, tag, and paid insights, optimal send times, and Enhance Post by AI Assist.
3. Advanced: $399 per seat/month, includes everything in Professional plus Enhance Reply by AI Assist, sentiment in the Smart Inbox and reviews, team productivity and social customer care reports, and message spike alerts.
4. Enterprise: Custom pricing, includes everything in Advanced plus white‑glove onboarding and implementation, a plan tailored to your enterprise business, and dedicated service for SSO setup.

All plans have annual billing only and offer a 30-day free trial.

There are also a few optional add-ons (whose pricing details are not published):

1. Premium Analytics - Lets you personalize dashboards with filters, highlight key metrics, benchmark against custom comparisons, and prove ROI through interactive charts and presentation‑ready reports that can be shared instantly with stakeholders.
2. Listening - Surfaces influential topics, scores emotions in real-time, and includes Spike Alerts to notify you of sudden shifts in volume or sentiment.
3. Employee Advocacy - Extend your reach by empowering employees to share curated, on‑brand content with their own networks.
4. Professional Services - Sprout’s experts help refine your strategy, offer personalized training, consult on listening topics, design custom dashboards, and audit your tagging and processes, ensuring you get the most value as your social programs evolve.

Finally, if you want access to Sprout Social’s Influencer Marketing suite, you’ll have to pay separately, as it’s treated like a unique package.

The pricing is not disclosed, so you’ll have to contact sales for details.

Pros & Cons

✅ User-friendly interface.

✅ Robust team tools make collaboration seamless.

❌ Its pricing scales badly.

7. Vista Social

Best for: All-in-one social media management with powerhouse usability and AI-driven tools.

Who is it for: Marketing teams needing streamlined social media scheduling, engagement, analytics, and marketing automation without the complexity or enterprise price tag.

Vista Social is a unified social media management platform that brings publishing, engagement, AI-powered content tools, analytics, listening, employee advocacy, and reputation management into a single, visually intuitive dashboard. 

Built by marketers for marketers, it’s praised for balancing rich features with ease of use and competitive pricing.

Key features

• Publishing & scheduling - Visual calendar, drag-and-drop post previews, optimal send time recommendations, and bulk uploads via CSV.
• Employee advocacy & Vista Page - Employees can easily share branded content, and customizable “link in bio” landing pages are included.
• AI Assistant - Leverages ChatGPT to generate captions, replies, post ideas, and image suggestions, saving content teams time.

Pricing

Vista Social has a free forever plan that includes 1 user and up to 3 social media profiles, in addition to a media library, scheduling up to 10 posts per month, 100 monthly credits for the platform’s AI assistant, calendar view, etc.

If you need access to more advanced features, there are four plans to pick from:

1. Standard: $39/month, includes 8 social profiles, 1 user, planning and publishing tools, media tools, engagement tools, AI Assistant, Vista Page link‑in‑bio, DM automations.
2. Professional: $79/month, includes everything in Standard plus 15 social profiles, 5 users, bulk scheduling, post workflows, report scheduling, collaboration tools, listening tools, and review management.
3. Advanced: $149/month, includes everything in Professional plus 30 social profiles, 10 users, advanced scheduling, advanced workflows, advanced reporting, Zapier and Make integrations, unlimited AI Assistant, and advanced Vista Page features.
4. Enterprise: Custom pricing, includes everything in Advanced plus 80+ profiles, 25+ users, sentiment detection, premium analytics, brand safety and compliance features, a dedicated account manager, onboarding and training, custom integrations, and quarterly account reviews.

Some features, like Employee Advocacy and Listening, are available only as add-ons.

You can try Vista Social’s paid plans for free for 14 days.

Pros & Cons

✅ Highly intuitive, visual interface.

✅ Rich AI features, such as content generation and optimal time suggestions, streamline posting workflows.

❌ More advanced features, such as automations, have a learning curve.

8. YouScan

Best for: Visual-centric social listening and real-time brand intelligence.

Who is it for: Marketing, PR, and CX teams needing advanced AI-powered insights, including image analysis, across social, forums, blogs, and news.

YouScan is an AI-powered social listening and media monitoring platform known for its industry-leading Visual Insights, which include logo detection and object and scene recognition from millions of daily images. 

It combines sentiment analysis, trend detection, and custom dashboards, helping brands react to crises, analyze campaigns, and track consumer behavior with unmatched depth. 

Key features

• Visual insights & image recognition - Detects logos, products, and scenes in user-generated images across platforms like TikTok and YouTube, letting you see how people interact with your brand visually.
• Text listening & sentiment analysis - Tracks keywords, themes, and sentiment across social, blogs, forums, and news, with advanced Boolean filtering, trend spikes, and emotion scoring.
• Insights Copilot (AI Assistant) - ChatGPT-powered agent answers questions like “show top consumer complaints this quarter” and drills down on themes.

Pricing

YouScan has two paid plans:

1. Starter 3: $299 per month (billed annually), includes 3 topics with up to 15,000 monthly mentions, full coverage of supported social media, blogs, forums, reviews, and online news sources, Insights Copilot AI Agent with 10 questions per month, aspect sentiment analysis, trend detection, word clouds, Mention Wall, plus unlimited users, unlimited social searches, and unlimited rules and alerts.
2. Unlimited plans: Custom pricing, includes unlimited topics and sampled mentions, text and image-based data collection (including brand logos and audience attributes), Visual Insights for image analysis, Audience Insights for demographics and interests, unlimited Insights Copilot questions, unlimited dashboards, data exports and API access, and configurable user access rights.

Pros & Cons

✅ Image-first listening allows you to surface visual mentions of your logos and products for comprehensive social monitoring.

✅ Advanced and flexible filtering options.

❌ Visual insights are available only on its higher pricing tiers.

9. SleekFlow

Best for: Omnichannel chat automation and conversational marketing across WhatsApp, Instagram, Facebook Messenger, and more.

Who is it for: Small to mid-sized e-commerce, travel, and service teams that want to unify messaging, automate workflows, and monetize conversational interactions.

SleekFlow is an AI-driven messaging platform that brings WhatsApp, Instagram, Facebook Messenger, SMS, live chat, and more into one unified inbox. 

It offers chatbot and workflow automation to help teams streamline essential processes without losing personalization or dealing with scaling constraints. 

Key features

• Omnichannel inbox - Brings WhatsApp, Instagram, Facebook Messenger, live chat, and more into one inbox where you can assign conversations, automate replies, and keep a complete customer history without switching apps.
• AI agents for smart engagement - They handle lead qualification, FAQs, and order inquiries across platforms 24/7, drafting context‑aware responses, routing complex chats to human teammates, and even upselling products or sending cart recovery prompts based on real‑time signals.
• Analytics and reporting - Monitor agent performance, campaign ROI, response times, and customer sentiment with built‑in dashboards.

Pricing

SleekFlow has three pricing plans:

1. Pro: $199 per month, includes 3 user accounts, 2,000 contacts, 500 AI agent credits, an omnichannel team inbox, Shopify integration, AI Inbox Co‑pilot, and WhatsApp broadcast.
2. Premium: $349 per month, includes 5 user accounts, 10,000 contacts, everything in Pro plus advanced analytics and reporting, essential CRM and app integrations, Click‑to‑WhatsApp Ad (CTWA) insights, and team management with role‑based access control.
3. Enterprise: Custom pricing, includes a custom number of users and contacts, everything in Premium plus enterprise‑level security and data privacy, advanced CRM and app integrations, custom integrations with sales engineer support, and custom SLAs, with dedicated customer success.

If you’re not sure which plan you need, you can try its AgentFlow for free, which lets you manage Instagram and Facebook from a single inbox via an AI agent.

There’s also an optional add-on, WhatsApp Business Platform, available for $15 per hosted number per month, with pay‑as‑you‑go template messaging charges and free replies within 24 hours of customer messages.

Pros & Cons

✅ Unified chat experience helps streamline customer communication across platforms.

✅ Strong automation capabilities handle routine inquiries and qualification, improving support and lead efficiency.

❌ Its AI-generated replies still leave a lot to be desired.

10. Sendible

Best for: Scheduling and approving content across many profiles and accounts from a single dashboard.

Who is it for: Social media managers, agencies, and multi-location brands that require team collaboration, white-label options, and robust reports without enterprise pricing.

Sendible is a comprehensive social media management platform offering unified scheduling, content queuing, reporting, and collaboration tools. 

It supports a wide range of networks, including Instagram, Facebook, LinkedIn, X, TikTok, YouTube, Threads, Bluesky, and more, while adding AI-powered content assistance, client dashboards, and approval workflows to enable advanced streamlining of essential processes.

Key features

• Smart scheduling & queues - Supports bulk uploads, recurring posts, smart queueing, and optimal timing suggestions to help maintain consistent content output.
• Unified engagement & priority inbox - Aggregate comments and messages across platforms with intelligent prioritization and reply tools.
• Content and media management - Includes a content library, Canva integration, image editor, and rich media preview for each platform.

Pricing

Sendible has five plans, the first three of which have 14-day free trials:

1. Creator: $29 per month, includes 1 user/calendar, 6 social profiles, unlimited scheduling, AI Content Assist, monitoring and replying, and reporting.
2. Traction: $89 per month, includes 4 users/calendars, 24 social profiles, everything in Creator plus team collaboration, assignment and approval workflows, client dashboards, user management, campaigns, and advanced reporting.
3. Scale: $199 per month, includes 7 users/calendars, 49 social profiles, everything in Traction plus custom and automated reports, a content and hashtag library, campaigns, and a dedicated account manager.
4. Advanced: $299 per month, includes 20 users and 100 profiles, everything in Scale plus bulk posting with custom tags, advanced user permissions, live report sharing, an account manager, and an optional white‑label add‑on.
5. Enterprise: $750 per month, includes 80 users and 400 profiles, everything in Advanced plus access to all features, optional SSO, scalable users and profiles, dedicated customer success, and an optional white‑label add‑on.

There’s also an option of getting a custom-made plan specifically tailored to your organization’s needs and team size.

Pros & Cons

✅ User-friendly.

✅ Powerful yet simple to master post scheduling features.

❌ Limited reporting capabilities.

Next steps: Level up your social selling

Whether you’re building visibility on LinkedIn, tracking brand conversations in real-time, or orchestrating AI‑powered outreach, the social selling platform you choose can be the difference between cold, generic outreach and warm, timely conversations that turn into pipeline.

Each of the tools I’ve covered brings something unique to the table, but the common thread is clear: social selling at scale means showing up where your buyers are, engaging with context, and staying consistent.

And if you’re ready to stop guessing and start converting high‑intent conversations into revenue, Warmly makes it simple to do it all in one place.

Book a Warmly demo today and see how you can turn LinkedIn signals, website traffic, and offsite engagement into a steady stream of warm opportunities. 

Read more

• Unlocking Revenue: A Guide to Social Selling the Inbound Way for Sales Reps and Media Marketing Professionals - Discover how to turn authentic online conversations into a predictable revenue engine with inbound social selling strategies.
• Best 10 AI Sales Agents In 2025 [Reviewed] - Explore the top AI sales agents transforming prospecting, outreach, and deal‑closing in 2025.
• What is Person-Based Marketing & Why It’s Better Than ABM - Learn why leading teams are shifting from traditional ABM to person‑based marketing for sharper targeting and stronger relationships.
• 10 Best AI Tools for Advertising in 2025 [Reviewed] - Find out which AI ad tools are actually driving better creative, smarter targeting, and higher ROI this year.
• The Chatbot Sales Funnel: What Is It & How To Build It [2025] - See how modern AI chatbots guide prospects from first touch to closed‑won with automated, human‑like journeys.
• 10 Best AI Agents for Digital Marketing in 2025 [Reviewed] - Uncover the AI agents powering smarter campaigns, faster optimization, and standout digital marketing results in 2025.

ABM has never been more powerful, or more misunderstood.

The highest‑performing sales and marketing teams today aren’t running spray‑and‑pray campaigns. 

They’re running precisely targeted, account‑based plays that break through noise, build real relationships, and drive outsized pipeline.

But here’s the challenge: doing ABM at scale can feel impossible. 

Budgets are tight. Buying committees are bigger. And aligning marketing, SDRs, and AEs around the same list of accounts often feels like herding cats.

The good news? 

You don’t need a six‑figure platform or an endless headcount to make it work. 

With the right ICP‑first strategy, signal‑driven targeting, and layered engagement plays, you can turn ABM into a revenue engine - one that reaches hundreds of accounts without losing the personal touch.

In this guide, I’ll walk you through exactly how to do ABM at scale in 2025, including practical steps, creative channel ideas, and the tools that actually make an impact. 

Think of this as your blueprint to run smarter, leaner, and more effective ABM without ever feeling like you’re burning budget.

Let’s begin!

How can you scale your ABM campaigns? (Step-by-step)

The first thing you should understand is that scaling ABM isn’t about throwing more budget or headcount at the problem.

It’s about building a smarter playbook - one that uses tech, signals, and alignment to reach hundreds (or thousands) of the right accounts without losing that personal touch ABM is famous for.

And here’s exactly how to do it:

Step 1: Nail your ICP 

If you skip this step, everything else you build will wobble.

The reason most ABM programs fail to scale isn’t because of bad outreach or weak creative.

It’s actually because they’re targeting the wrong accounts in the first place.

Before you even think about scaling, you need to get painfully specific on who your best customers really are.

That is, you need to define your ideal customer profile (ICP).

To do so, you must go beyond surface-level firmographics.

A basic ICP often starts with industry, company size, and geography. 

And that’s a start, but in 2025, it’s not enough.

The accounts that are actually worth your time often share deeper traits, such as:

• Tech stack: What tools do they already use? Are they compatible with your product?
• Hiring patterns: Are they hiring SDRs, revenue leaders, or ops staff, which are a;; signals they’re investing in growth?
• Trigger events: Have they just raised funding, expanded to a new market, or gone through leadership changes?
• Engagement signals: Have they visited your site, attended a webinar, or interacted with your content recently?

When you layer these attributes together, you stop guessing and start spotting high-intent accounts, which are the ones most likely to turn into pipeline.

This is where platforms like Warmly step in.

Instead of manually pulling data from scattered sources, Warmly’s AI-powered ICP identification continuously enriches your accounts with live, person-level signals, such as:

• Hiring changes picked up from social feeds.
• Tech stack insights and keyword research from third-party data.
• Real-time website and product usage behavior.

As a result, you won’t be building an ICP from last year’s stale data.

Instead, you’ll be creating a living, breathing target profile that updates as markets shift. 

But Warmly doesn’t stop at that. 

In addition to making sure your ICP is always up-to-date, it identifies prospects that match the profile across its proprietary data and all connected third-party databases.

And because Warmly connects directly to your CRM and ad platforms, all these insights flow straight into your segmentation and campaigns, meaning there’s no CSV uploads and no data lag.

Step 2: Align sales, marketing, and SDRs around one playbook

If your marketing team is building campaigns in isolation while your SDRs are running their own cadences and AEs are chasing a completely different account list, scaling will feel like pushing a boulder uphill.

The truth is simple: scaling ABM is impossible if your teams aren’t working from the same playbook.

Namely, when sales, marketing, and SDRs operate in silos:

• Marketing generates “leads” that sales doesn’t recognize as valuable.
• SDRs waste time chasing accounts that aren’t actually in the ICP.
• AEs close deals without any of the engagement data marketing worked so hard to build or miss low-hanging fruit simply because they weren’t even aware of it.

The result? Missed opportunities, duplicated effort, and finger‑pointing when pipeline goals aren’t hit.

To scale, you need every team rowing in the same direction with shared definitions, goals, and workflows.

And to enable that, you need to create a regular forum - be it a meeting or a joined Slack channel - where marketing, SDRs, and AEs agree on:

1. What counts as a target account (ICP criteria, key intent signals, etc.).
2. How to prioritize them together.
3. Which metrics actually matter (pipeline contribution, account engagement, etc.).

However, by far the easiest way to make sure everyone is on the same page is to make sure everyone sees the same data.

With Warmly’s real-time signal monitoring and CRM sync, your marketing team, SDRs, and AEs can all access:

• Live insights on which accounts are visiting your site, engaging with ads, or showing buying signals.
• Automatically enriched contact details for multi-threaded outreach.
• Alerts when a hot account surges in intent, so SDRs can follow up immediately while marketing doubles down with ads or personalized offers.

No more “he said, she said” over whether an account is worth the effort. 

Warmly becomes the single source of truth, giving your teams a common foundation to plan, execute, and iterate ABM plays together.

Step 3: Build dynamic, signal‑driven audiences instead of static lists

Another point where most ABM teams get stuck is treating their target list like it’s carved in stone.

They pick accounts once a quarter, upload a spreadsheet into their ad platform, and blast away.

The problem here is that buying signals change daily. 

People get hired, budgets shift, priorities evolve, and your static list starts going stale fast, which is a disaster for high-precision strategies like ABM.

So, if you want to successfully scale ABM in today’s business landscape, you need to treat your audiences as living systems that update automatically as new signals appear.

Instead of just slotting accounts into rigid buckets, design audiences that grow or shrink based on behavior.

For example:

• A company that visits your pricing page twice in a week should instantly move into your “high‑intent” nurture, even if they weren’t on your top priority list yesterday.
• An account hiring five new SDRs might trigger a new outreach sequence.
• A competitor’s customer showing engagement on your webinar might get added to your ad retargeting.

This is where technology makes scaling possible.

Warmly continuously monitors those signals - everything from website behavior and CRM activity to social triggers and tech stack changes - and feeds them back into your audience lists.

As a result, you get:

• Dynamic audiences that sync to your ad platforms and email tools in real time.
• Alerts when accounts surge in intent, so your SDRs can act immediately.
• The ability to make your marketing campaigns automatically retarget people who’ve interacted with your site, webinars, or content.

This dynamic approach to segmentation means you’re always putting your best plays in front of the right people without a giant ops team constantly rebuilding lists.

It also gives sales and marketing a shared, up‑to‑date view of where accounts are in the journey, so everyone knows when to turn up the personalization or when to pull back.

Step 4: Automate personalized outreach at scale

Once your audiences are dynamic and signal‑driven, the next challenge is clear:

How do you engage hundreds of target accounts without drowning your team in manual work or losing the human touch that makes ABM so powerful?

The answer isn’t to blast generic emails.

It’s to automate the right outreach, triggered by the right signals, with personalization baked in from day one.

To achieve this, you need to:

1. Trigger outreach based on live engagement - When someone from a target account visits your pricing page, don’t wait - launch a tailored email sequence within hours.
2. Multi‑thread your outreach - Don’t just talk to one contact; engage the buying committee with tailored messages for decision‑makers, influencers, and champions.
3. Mix channels intelligently - A well‑timed LinkedIn touch paired with a relevant email and an on‑site popup can feel like a conversation, not a campaign.

Warmly’s Orchestrator makes this possible without adding headcount, as it:

• Monitors real‑time signals and triggers personalized email or LinkedIn sequences the moment an account shows buying intent.
• Auto‑discovers stakeholders inside those accounts, ensuring you’re not relying on a single contact to drive the deal.
• Personalizes messages using context, such as recent activity, job changes, or even specific pages visited, so every outreach feels hand‑written, not robotic.

You can try it here:

And because it runs continuously, you’re engaging buyers while they’re still in-market, not weeks later when interest has cooled.

As a result your SDRs can focus on high‑value conversations while Warmly handles the heavy lifting.

Here’s a quick automation cheatsheet of what to automate vs what to keep manual if you’re not sure about how deep your automation should run:

Step 5: Engage buyers in real-time

Here’s another truth about modern buyers:

They’re not waiting for you.

They research on their own, compare vendors silently, and make snap decisions when timing and fit align. 

And if you’re not engaging them in that exact window, you lose your shot, no matter how good your campaigns are.

That’s why scaling ABM isn’t just about who you target; it’s about when and how quickly you show up with relevance.

Real‑time engagement means you:

• Meet buyers as they’re showing intent instead of long after.
• Turn anonymous website visitors into named stakeholders.
• Personalize the experience so it feels like you’ve been expecting them.

Warmly gives your team the tools they need to act the second a high‑value account surges in intent:

1. Warm Offers - De‑anonymize website visitors and deliver personalized pop‑ups that feel helpful, not intrusive, such as a custom piece of content, a relevant case study, or a direct link to book time with your team.
2. AI Chat - Intelligent chatbot that engages buyers who are actively researching with contextual, on‑brand conversations that qualify and route them in real time.
3. Lead routing & alerts - Instantly notify SDRs in Slack or your CRM when an account hits a key trigger, so they can reach out while interest is highest.

This kind of real-time engagement closes the gap between interest and action. 

Instead of hoping that your follow‑ups catch buyers later, you’re right there when they’re most ready to talk.

Step 6: Diversify your ABM channels 

If your ABM playbook relies on only one or two channels - say, LinkedIn ads and emails - you’re leaving money (and meetings) on the table.

Scaling ABM requires meeting buyers wherever they choose to engage, not wherever it’s easiest for you.

Namely, buying committees aren’t hanging out in one place. 

A decision‑maker might first see your brand in a LinkedIn ad, read a case study via email, attend a webinar weeks later, and finally convert after a direct outreach.

And if your engagement lives in a single channel, you’re invisible for the rest of that journey.

A truly scalable ABM engine creates orchestrated touchpoints across channels, so no matter how your buyers move, you’re already there with something relevant.

The best part about diversifying is that it’s not about being everywhere at once. 

It’s about creating a connected experience across the channels that matter most to your ICP.

Here’s how high‑performing teams do it:

1. Paid media - Target your dynamic segments with ads on LinkedIn, Google, or programmatic networks, building familiarity before outreach even begins.
2. Outbound (email & LinkedIn) - Layer in personalized sequences for accounts showing strong signals, so ads and outreach work in tandem.
3. On‑site engagement - Use intelligent pop‑ups and AI chat to convert passive visitors into active conversations.
4. Events & webinars - Host intimate sessions for mid‑funnel acceleration and invite high‑value accounts personally.

Warmly can help with multichannel engagement as well, by pushing your dynamic segments and real‑time signals wherever you need them, including:

• Digital advertising -  Warmly syncs high‑intent audiences directly to your ad platforms so your spend is focused only on accounts worth reaching.
• Multichannel outreach - The same signals that fuel your ads can trigger automated, personalized email and LinkedIn sequences, so marketing and sales are always in sync.
• Warm Offers & AI Chat - On your website, Warmly dynamically tailors pop‑ups and chat flows based on what each visitor cares about, creating a personalized layer that matches your off‑site messaging.

As a result, you’ll create a surround‑sound effect: your buyers see you, hear you, and interact with you in ways that feel coordinated, not random.

Instead of relying on a single touch to do all the heavy lifting, you orchestrate an entire journey that builds trust and accelerates pipeline.

Step 7: Measure what actually moves the needle

You’ve aligned your teams, built dynamic audiences, automated outreach, and diversified channels - amazing!

But none of it matters if you can’t answer this simple question:

“Is our ABM strategy actually driving pipeline?”

Scaling ABM isn’t about more activity. It’s about more impact. 

And that means measuring the right things, and not just vanity metrics like clicks, form fills, or even MQL counts.

So, to scale confidently, you need to shift your focus to account-level metrics and revenue impact.

Here’s what the best teams track:

These metrics give you a full picture of what’s working and what to double down on, allowing you to stop wasting time on activities that look busy but don’t drive real revenue.

Warmly can help with this, too.

The platform takes the guesswork out of ABM measurement with signal‑aware attribution and reporting, allowing you to:

• See exactly which ads, pop‑ups, emails, and outreach touches influenced pipeline, all the way down to the account level.
• Track how engagement grows over time within each account, instead of relying on isolated metrics like clicks or MQLs.
• Share clear, trustworthy reports with leadership and sales so everyone knows why certain channels or plays deserve more budget.

As a result, you gain the proof you need to justify budget, align sales and marketing teams, and continuously refine your ABM engine so it scales smarter every quarter.

What are the best platforms on the market to scale your ABM campaigns?

Scaling ABM isn’t just about strategy.

It’s also about having the right tools to execute flawlessly.

From identifying high‑intent accounts to automating outreach and tracking what actually drives pipeline, the right platform can turn an overwhelming ABM program into a repeatable growth engine.

Here are a few of the top platforms SDR teams rely on in 2025 to run smarter, more scalable ABM plays.

1. Warmly - Real-time, signal-driven ABM that powers both marketing and AI-automated outreach

Warmly is an AI-powered marketing orchestration platform that constantly monitors 1st, 2nd, and 3rd-party intent signals, and leverages them to help you prioritize and convert the right accounts.

Its AI agents orchestrate personalized outreach via ads, email, LinkedIn, chat, and more, allowing you to cover all ABM channels simultaneously. 

Standout Features

• AI SDR agents - Automatically launch email and LinkedIn sequences based on intent and engagement. 
• Demand Gen agent - Builds and syncs audiences to ad channels using real-time signals. 
• Dynamic ICP identification - Uses AI to uncover ideal customer traits from live behavior—not just demographics. 
• De-anonymization & signal scoring - Identifies website leads and scores them based on buying intent (web visits, job changes, social cues). 
• Slack & CRM integration - Alerts sales immediately when a high-intent lead lands on your website or interacts with it in a meaningful way, and syncs all data with your CRM systems.
• High-precision marketing attribution - Tracks which touchpoints drive pipeline and how, helping align sales and marketing across levels.
• AI Chat - AI-powered chatbot that engages, qualifies, and converts leads.

Pricing 

Warmly offers a free plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

There are three paid tiers to choose from:

1. Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
2. Business: Starts at $24,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which adds third and second-party signals, sales orchestration, AI Chat, and lead routing.
3. Enterprise: Custom pricing, custom number of visitors, which adds custom signals and warm calling.

2. 6sense - Predictive analytics-driven ABM with deep buying intent insights

6Sense is a revenue intelligence platform that uncovers in-market accounts through predictive scoring and intent signals. 

As a result, it empowers SDRs to focus on accounts most likely to convert soon. 

Standout Features

• Predictive intent scoring - Ranks accounts based on buying readiness identified through identifying behavior patterns. 
• Sales Copilot - AI-driven engine that provides account summaries and next best action recommendations.
• Automated workflows - Lets you launch and coordinate ads, email, and sales outreach directly from the platform.

Pricing

6sense has a free plan that provides 50 credits/month, Chrome Extension, list builder, sales alerts, and company and people search.

When it comes to its paid options, there are three to choose from:

1. Sales Intelligence + Data Credits + Predictive AI: The most comprehensive package, includes all of 6Sense’s features, such as predictive AI models, scores, and dashboards, sales Copilot, AI recommendations, company and contact insights, alerts, automated workflows, etc.
2. Sales Intelligence + Data Credits: Includes access to some features related to sales (e.g., sales Copilot, AI writer, etc.) and data (limited company and contact insights).
3. Sales Intelligence + Predictive AI: Also includes access to some features related to sales and some regarding predictive AI modules (e.g., predictive scoring and dashboards).

However, 6sense doesn’t disclose actual prices for any of the packages.

You’ll have to contact its sales for a custom quote.

Alternatively, you can check our in-depth 6Sense pricing review before reaching out to its team.

3. Demandbase - Handles enterprise-level ABM programs that need unified data, ads, and measurement tools

Demandbase is a full-stack ABM platform combining data, advertising, and sales intelligence. 

It helps SDRs and marketers target the right accounts with high precision.

Standout Features

• Account Intelligence Center - Aggregates firmographic, technographic, and intent data into a single view so SDRs and marketers know exactly who to target and why.
• Website personalization - Tailors website content and creatives in real time based on account attributes and journey stage, creating a customized destination per visitor
• Personalized advertising - Runs highly targeted ad campaigns across channels and tailors offers depending on account attributes and buying stage.

Pricing 

Demandbase doesn’t disclose prices for its products.

You can contact its sales to get a custom quote based on your business goals and needs.

4. RollWorks - Scalable ABM platform for growing teams

RollWorks is an AI-driven ABM platform that combines deep account insights, multi-channel advertising, and automation. 

It’s designed to surface high-fit, in-market accounts and activate outreach with seamless campaign execution.

Standout Features

• In-market account finder - Uses keyword intent and machine learning to identify accounts showing early buying signals and automatically enrich fit scoring. 
• ICP & fit scoring - Combines firmographic, technographic, and CRM data to progressively grade accounts (A-D) based on how closely they match your ideal profile. 
• Account spike detection - Sends real-time alerts to sales when target accounts suddenly increase engagement.

Pricing

RollWorks has two pricing tiers:

1. Account-Based Advertising: Includes precision targeting across all digital channels, custom audiences, etc.
2. Account-Based Marketing: Includes predictive buying signals, buyer insights, detailed analytics and key metrics tracking, etc.

   

However, RollWorks doesn’t publish prices for any of the packages, so you’ll have to speak to its team directly.

FAQs

#1: Does scaling ABM require a big budget?

Not necessarily. 

Scaling ABM is less about pouring in more money and more about using data, signals, and automation to work smarter. 

By leveraging platforms like Warmly to identify high‑intent accounts and orchestrate outreach, many teams scale without hiring large teams or buying six‑figure tools, maximizing impact within existing budgets.

#2: What’s the difference between scaling ABM and scaling lead generation?

Scaling lead generation typically means increasing the volume of inbound or outbound leads, often through broader campaigns aimed at larger audiences. 

Scaling ABM, on the other hand, focuses on depth over breadth.

This primarily means expanding your reach across carefully selected high‑value accounts and buying committees, with messaging and timing tailored to each account’s signals and needs.

#3: Is personalization possible at scale?

Yes - if you combine automation with real‑time intelligence. 

Tools like Warmly make it possible to personalize outreach, ads, and on‑site experiences based on live signals (like job changes, repeated visits, or specific content views). 

Instead of manually customizing every touchpoint, AI and signal‑driven workflows handle the heavy lifting while still making each account feel uniquely understood.

Next steps: Bring signal‑driven ABM to life

So, long story short, scaling ABM in 2025 isn’t about working harder or hiring armies of SDRs - it’s all about working smarter and creating an ABM engine that grows and thrives with you.

The tools and strategies in this guide aren’t theory - they’re what top‑performing teams are already using to turn target accounts into predictable revenue. 

And with platforms like Warmly, you can bring all those moving parts together in one place, including:

• Real‑time intent signals.
• AI‑powered outreach.
• Dynamic segmentation and attribution.
• Seamless alignment between marketing and sales.

Ready to see how Warmly can help you scale ABM without scaling your headcount?

Book a demo today and start turning signals into meetings - and meetings into pipeline in no time.

Read more

• How To Use AI In Account-Based Marketing [2025] - Discover how leading teams are using AI to supercharge ABM campaigns with smarter targeting, automation, and personalization.
• 8 Account-Based Marketing Examples To Take Inspiration From In 2025 - Get inspired by real ABM campaigns driving measurable pipeline and learn what makes them work.
• 10 Best Account-Based Marketing Software (ABM) in 2024 - Explore the top ABM platforms that help you identify, engage, and convert high‑value accounts faster.
• 8 Best 6Sense Alternatives & Competitors in 2025 [Updated June] - Find the right ABM solution with this curated list of powerful 6sense alternatives and their standout features.
• GTM Motion: Definitions, Best Practices & Examples - Master the art of go‑to‑market motions with clear definitions, proven strategies, and actionable examples.
• What Is Agentic Automation? 10 Use Cases & Software [2025] - Learn how agentic automation is reshaping sales and marketing with practical use cases and the best tools to try.

Old-school GTM motions aren’t cutting it anymore.

Nowadays, buyers don’t move in straight lines - and your go-to-market motion can’t either.

Whether you’re launching a new product, breaking into a market, or scaling to $100M ARR, how you go to market determines everything: 

1. Who you sell to.
2. How fast you grow.
3. What your team looks like at scale.

So, let’s get specific.

In this guide, I’ll:

• Break down what a GTM motion actually is (and isn’t).
• Walk you through today’s most effective GTM approaches from product-led to partner-led.
• Share real-world examples, pros/cons, and best-fit use cases.
• Cover the best tools for GTM today.

As a result, you’ll get all the info and tips you need to build the GTM motion that works for you.

Let’s begin!

What is a GTM motion?

A GTM motion is how you bring your product to market, and it’s not just the tactics, but the actual engine behind your growth.

It’s the combination of strategies, teams, and touchpoints you use to attract buyers, deliver value, and generate revenue. 

Think of it as the operating system for your go-to-market plan: 

1. Are you letting the product sell itself? 
2. Leading with sales? 
3. Building through community or content?

Each specific GTM motion reflects a different path to revenue and scale. 

Some are fast and high-volume (like product-led), while others are high-touch and account-specific (like sales-led). 

The right one depends on your product, price point, customer journey, and market maturity.

In short, your GTM motion isn’t just a launch plan. 

It’s the foundation for your funnel, your org design, and your ability to scale, regardless of whether you’re targeting 10,000 self-serve sign ups or 100 enterprise deals.

Choose the wrong motion, and you burn cash. 

Choose the right one, and everything clicks.

What are the different types of GTM motions?

There’s no one-size-fits-all go-to-market strategy, and that’s exactly the point.

Your GTM motion is the strategy that defines how you reach buyers, deliver value, and drive revenue, meaning that every organization should develop its own GTM strategy. 

However, there are 6 key types of GTM motions that are shaping modern B2B growth today, each with its unique approach and components.

Let’s break them down one by one, covering real-world examples, key tactics, and when to use them.

1. Product-Led Motion (PLG)

Let the product sell itself. 

This motion puts the user experience front and center, removing friction, lowering the barrier to entry, and letting buyers discover value on their own terms. 

Instead of pushing for a demo or booking a call, PLG focuses on building a product so intuitive and useful that users want to adopt it, share it, and upgrade.

Tactics include:

• Free trials and freemium models - Let users get hands-on with the core value before committing.
• In-app onboarding and tooltips - Help users hit key “aha” moments fast, without additional external guidance (e.g., incorporate helpful pop-ups, quick in-app interactive demos, etc.).
• Usage-based pricing - Charge customers based on how much they actually use your product.
• Viral sharing loops - Build features that naturally encourage users to invite others or share content (e.g., enable more users to collaborate on a project easily).
• Product-qualified leads (PQLs) - Track product activity to spot and prioritize users most likely to convert.

Best for: 

Low-friction, high-volume adoption. 

Ideal for bottom-up SaaS products where time-to-value is short, users prefer self-discovery, and CAC efficiency matters.

Example:

Canva is a classic product‑led company with a freemium model.

Users can sign up for free and instantly start creating designs with templates, stock elements, and drag‑and‑drop tools. 

As they grow or need advanced features like brand kits, premium graphics, or team collaboration tools, many naturally upgrade to Canva Pro without ever needing to talk to sales.

2. Sales-Led Motion 

This is your classic GTM play: sales teams drive the motion from start to close. 

Rather than letting users explore solo, this approach centres on building relationships, understanding complex needs, and guiding prospects through a structured sales journey. 

It's all about trust, consultative selling, and high-touch experiences, especially when buying decisions involve multiple stakeholders and larger budgets.

Tactics include:

• Outbound prospecting and demos - SDRs and AEs target key accounts, personalize outreach, and run discovery calls.
• Active SDR and AE involvement and collab - SDRs qualify leads and warm them up for account execs, while AEs lead the deal, align on pain points, and build business cases.
• Multi-threaded deal cycles - Engage multiple decision-makers across departments (e.g., instead of talking only to a single champion, talk to multiple stakeholders - like the Head of Sales, IT security leads, Finance, etc. - so each department’s needs and concerns are addressed, building consensus across the organization before closing the deal).
• Enterprise onboarding and post-sale support - Provide white-glove implementation and comprehensive customer success services.

Best for:

High-ACV products, complex solutions, long sales cycles, or regulated industries. 

Works best when buyers expect personalized attention or procurement processes require it.

Example:

Workday built its early GTM around enterprise selling, targeting CFOs and CHROs at large organizations. 

Its sales and marketing teams worked together to target the right companies, reach decision-makers, and personalize outreach across channels like LinkedIn. 

This outbound approach helped them get in front of senior buyers early, build stronger relationships, and close larger deals - exactly what a sales-led GTM motion is built for.

3. Community-Led Motion

When your users are your biggest advocates, this is the motion that makes it scale. 

Community-led GTM leverages real people, such as customers, fans, builders, etc., to create momentum, share knowledge, and build trust faster than any sales deck ever could. 

Instead of marketing to your audience, you create space for them to market with you. 

Growth happens through word-of-mouth, shared experiences, and mutual value.

Tactics include:

• Customer Slack or Discord groups - Create places where users can connect, solve problems, and share use cases.
• Peer-to-peer support forums - Tap into the power of collective knowledge.
• Community-led events - Give members the spotlight and deepen engagement, allowing them to share their workflows and showcase real projects, giving the community a stage to learn from each other.
• Recognition programs (champions, ambassadors) - Reward and elevate your most passionate users with perks such as early feature access, exclusive training, and public recognition, transforming them into visible brand advocates.
• Community-generated templates, add-ons, or content - Let users contribute and extend the value of your product.

Best for:

Products that thrive on collaboration, education, or customization. 

Especially effective for design tools, dev platforms, or any product where users naturally want to connect, share, and grow together.

Example:

Figma didn’t just build a design tool; it built a design movement. 

Its community shares everything from UI kits to plugins, supports each other in real-time, and turns users into evangelists. 

The result? A sticky, high-retention growth loop powered by the people who use the product.

4. Partner-Led Motion

Why go it alone when you can grow faster together? 

Partner-led GTM uses strategic relationships - like resellers, consultants, tech integrations, and ecosystem partners - to reach new markets, boost credibility, and scale revenue without adding more headcount. 

Instead of building every pipeline from scratch, you tap into partners who already have trust, access, and influence with your target buyers.

Tactics include:

• Channel sales and value-added resellers (VARs) - Let partners sell your product as part of a broader solution (e.g., a consulting firm might resell your SaaS tool alongside onboarding and training services).
• Tech integrations and ecosystem plays - Build joint offerings that make your product more valuable inside partner workflows (e.g., Slack’s integrations with Salesforce and Google Drive allow teams to work inside Slack while pulling in data or files from those platforms, making Slack more valuable within existing workflows).
• Co-marketing and co-selling - Collaborate on content, webinars, or outbound campaigns targeting shared audiences.
• Referral and affiliate programs - Incentivize warm intros or influence from trusted third parties (e.g., pay commissions to users who refer new users to your service).
• Nearbound sales - Leverage your partners’ existing customer relationships to open doors faster (e.g., Snowflake partners with consulting firms like Deloitte, who already have deep relationships with enterprise clients; those firms introduce Snowflake into ongoing digital transformation projects, opening doors much faster than cold outreach).

Best for:

B2B companies expanding into new geographies, industries, or verticals, especially when those markets already have trusted players. Also ideal when your product enhances or extends another popular platform.

Example:

Shopify used a partner-led strategy to fuel its growth by building a massive ecosystem of app developers, agencies, and freelancers. 

These partners helped merchants set up their stores, customize features, and integrate tools, making Shopify more accessible and sticky. 

By empowering partners to add value and earn revenue, Shopify scaled its reach without having to sell directly into every market or niche.

5. Inbound-Led Motion

Instead of chasing buyers, inbound marketing brings them to you. 

This motion is all about attracting the right audience through helpful content, strong SEO, and organic demand, so by the time a lead reaches out, they already trust your brand. 

It’s a long game, but when done right, it creates a steady flow of qualified pipeline without burning out your sales team.

Tactics include:

• SEO-optimized blogs and landing pages - Capture search intent and educate buyers early.
• Webinars, ebooks, and templates - Offer value upfront in exchange for engagement or contact info.
• Organic social media (e.g. LinkedIn) - Build awareness and nurture through thought leadership.
• Email nurture sequences - Convert interest into action over time.
• Free tools or calculators - Drive traffic while positioning your product as the solution.
• Website lead generation - Capture, engage, and convert website visitors you attract with your content and other strategies.

Best for:

Companies with longer sales cycles, products that need education, or buyers who do their homework before ever talking to sales. 

Great for building brand authority and compounding traffic over time.

Example:

Ahrefs became a powerhouse in SEO by practicing what they preach. 

They built a library of in-depth blog posts, YouTube tutorials, and free tools, driving millions in organic traffic and turning content into one of their biggest revenue engines.

6. Event-Led Motion

Sometimes the fastest way to build trust is face-to-face. 

Event-led GTM revolves around live interaction - virtual or in-person - to create deeper connections, showcase your product, and accelerate deals. 

Whether it’s a packed webinar, a roundtable with decision-makers, or a major product launch, events give you a platform to drive urgency, educate your market, and engage high-intent buyers directly.

Tactics include:

• Webinars and live demos - Educate and qualify leads at scale with interactive product showcases.
• Field events and executive dinners - Build relationships in high-touch, invite-only settings.
• Conferences and trade shows - Drive awareness and gather leads from targeted audiences.
• Product launch events - Create momentum and press attention around key feature drops.

Best for:

Companies selling to buyers who value relationships, want to see the product in action, or need buy-in from multiple stakeholders. 

Also powerful when entering new markets or launching big features.

Example:

Gainsight used its annual “Pulse” conference to turn customer success from a function into a movement.

The event became a flagship GTM channel, drawing thousands of practitioners, generating pipeline, and positioning Gainsight as the category leader.

What are the best GTM tools on the market for each GTM motion?

No matter which GTM motion you lead with - product-led, inbound, sales-driven, or partner-first - your tech stack plays a huge role in execution. 

The right tools help you scale faster, personalize smarter, and automate what used to take entire teams.

Below, I’ve rounded up the best software options for each go-to-market motion, giving you a quick overview of each and a breakdown of key features that make it shine.

1. Inbound-Led Motion - Warmly

Warmly is an AI-powered GTM platform built to engage, convert, and qualify your highest-intent inbound leads. 

What started as a website visitor ID tool has evolved into a full suite of agentic AI features that run personalized chat, orchestrate outreach, trigger pop-ups, and more. 

It’s built for inbound-first teams that want to turn passive traffic into an active pipeline without relying completely on human reps.

Standout features

• Warm AI Chat - Delivers intelligent, on-brand conversations in real-time, guiding each visitor based on who they are, what they care about, and how ready they are to buy.
• Warm Offers - Lets you launch no-code pop-ups that dynamically adjust content based on visitor identity and journey, creating hyper-targeted CTAs that convert.
• AI Orchestrator - Acts as an AI SDR, triggering fully personalized sequences via email or LinkedIn to high-intent leads and booking meetings without rep involvement (try it on for size 👇).

• AI-powered ICP discovery - Goes beyond firmographics to define your true ICP through AI-led research, then finds lookalike accounts ready to engage.
• Real-time signal monitoring - Surfaces hot leads the moment they show intent, pulling from 10+ enrichment providers and intent data sources.

• Lead routing & Slack alerts - Ensures the right rep gets notified at the right time with intelligent routing and real-time alerts for high-priority leads.

Pricing

Warmly offers a free plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

There are three paid tiers to choose from:

1. Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
2. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which adds third and second-party signals, sales orchestration, AI Chat, and lead routing.
3. Enterprise: Custom pricing, custom number of visitors, which adds custom signals and warm calling.

2. Product-Led Motion - Pocus

Pocus is a dedicated platform for sales and PLG teams that transforms product usage into revenue-driving signals. 

It bridges the gap between self-serve and sales-assisted motions, helping your GTM team detect PQLs early and take prompt, data-informed action without relying on engineering or manual spreadsheets.

Standout features

• Usage triggers - Automatically detects meaningful in-product activity like feature usage or activation milestones to flag high-value users as PQLs .
• Intent scoring - Evaluate engagement based on usage frequency and depth to prioritize which leads and accounts deserve immediate follow-up and upselling attempts.
• Magic playbooks - Lets you create and launch playbooks to streamline PQL outreach directly from the platform.

Pricing

Pocus doesn’t publish its pricing details, so you’ll have to contact its sales team for more details.

3. Sales‑Led Motion - Outreach

Outreach is a top-tier sales engagement platform designed for enterprise teams managing complex, high-touch deals. 

With features like AI-driven agents, multi-channel cadences, and real-time deal insights, it empowers reps to execute personalized outreach at scale and accelerate large, cross-functional deals, making it perfect for sales-led GTM.

Standout features

• Advanced sequence automation - Lets you build and manage multi-channel cadences across emails, sales calls, and social, with branch logic for smooth, context-aware outreach. 
• AI revenue agents - Provide AI copilots for lead research, call summaries, next‑best‑action recommendations, and account forecasting.
• AI forecasting & deal management - Delivers enhanced forecasting with trend visualization, risk detection, and deal health insights, all directly integrated with CRM pipelines.

Pricing

Outreach has six different product packages:

1. Engage: Includes email assistant, automations, CRM sync, templates, etc.
2. Call: Includes sales dialer, live sales monitoring, AI-powered call summary, etc.
3. Meet: Includes real-time call recording and transcription, AI-powered meeting assistant, automated summary and action items, etc.
4. Deal: Includes AI-powered deal assistant, deal health score, deal overview with activity history, etc.
5. Forecast: Includes AI projection, scenario planning, detailed dashboards, etc.
6. Amplify: New package, includes AI Revenue Agent (includes account and prospect enrichment & targeting and AI personalization & engagement), and will include several more AI agents (e.g., AI Deal Agent, AI Research Agent, and AI Conversation Agent).

However, the platform doesn’t publish prices for any of its packages, so you’ll have to contact its sales team.

Moreover, each package has distinct pricing, meaning the costs can easily add up if you want to use several of Outreach’s products.

4. Community‑Led Motion - Circle

Circle is an all-in-one community platform designed to help SaaS companies and creators build rich, on-brand community experiences. 

It brings together structured spaces, live events, and member engagement tools, all under one roof.

Standout features

• Structured spaces - Lets you easily create public, private, or secret channels to manage discussions, feedback, courses, and knowledge hubs with no code.
• Member tiers & roles - Assign badges, ambassador status, or tiered access to recognize and reward top contributors.
• Branding & custom domains - Apply your own logo, domain, and CSS styles for a completely on-brand experience. 

Pricing

Circle offers a 14-day free trial on all plans, with no credit card required and the flexibility to cancel anytime.

There are four main paid tiers to choose from:

1. Professional: Starts at $89/month (billed annually), includes unlimited members, custom branding, discussion spaces, events, paid memberships, live streams, courses, gamification, and analytics.
2. Business: Starts at $199/month (billed annually), adds automation workflows, Headless Member API access, branded email notifications, content co-pilot, automated transcriptions, activity scores, and migration support for courses.
3. Enterprise: Starts at $419/month (billed annually), unlocks AI agents, unlimited workflows, SSO, advanced analytics, priority support, lower transaction fees, and a dedicated customer success team.
4. Plus Branded App: Custom pricing. Includes everything in Enterprise plus your own branded iOS and Android apps, in-app purchases, branded push notifications, and access to Circle’s in-house design team and launch specialists.

There’s also an optional add-on - Email Hub.

Its pricing starts at $99/month for up to 10,000 contacts, and it includes email broadcasts, contact forms, marketing automation, and segmentation, all built natively into your community platform.

5. Partner‑Led Motion - StructuredWeb

StructuredWeb is an enterprise-grade channel marketing automation platform built for vendors working through smaller resellers, VARs, and distributors. 

It streamlines campaign syndication, funding, and performance at scale, empowering partners to launch co-branded, localized GTM campaigns with ease and consistency.

Standout features

• One-click campaign syndication - Launch email, social, and event campaigns across your entire partner network, all from a central dashboard.
• ChannelGPT AI content generator - Use generative AI to create localized, co-branded assets, such as emails, scripts, and landing pages based on your and your partners’ content libraries.
• Analytics dashboard - Monitor content adoption, partner engagement, lead flow, and ROI with custom reporting across partner tiers and regions.

Pricing

StructuredWeb doesn’t disclose its pricing details.

You can contact its sales team or book a demo for more details.

6. Event‑Led Motion - RingCentral

RingCentral (formerly Hopin) is a comprehensive event platform designed for all kinds of customer and client communication services, including events.

It replicates the feel of real-world events online with a multi-area venue that includes stages, sessions, expo halls, and networking lounges, all manageable from a single dashboard.

Standout features

• Multi‑area virtual venue - Host multiple stages, session rooms, virtual receptions, and expo booths in one cohesive event experience. 
• Interactive engagement tools - Fuel interaction with polls, Q&A, chat, emoji reactions, and gamification (like confetti), all managed natively. 
• Live analytics & reporting - Track attendees, session engagement, booth visits, speed-networking interactions, poll responses, and more in real time and via downloadable summary reports.

Pricing

When it comes to its event hosting features, RingCentral has three pricing plans:

• Events Pro: Starts at $119/organizer/month, includes unlimited AI-powered webinars and virtual events, unlimited registrations, full virtual venue features (stages, sessions, expo booths), advanced registration and ticketing, detailed event analytics, and standard support.
• Events Pro+: Starts at $239/organizer/month, adds onsite and hybrid event capabilities, access to 40+ event apps and 5+ MarTech integrations, single sign-on (SSO), and a dedicated customer success manager.
• Events Enterprise: Starts at $359/organizer/month (billed annually). Includes all Pro+ features, plus lead retrieval tools, API access, assisted onboarding, and content hubs for enterprise-level events with tailored implementation.

The platform also offers a 30-day free trial of its Enterprise-tier features, including support for up to 10 organizers and 1,000 event registrations.

Can you blend different GTM motions?

You don’t have to pick just one GTM motion, and in most cases, you shouldn’t.

Modern GTM motions are rarely siloed. 

The fastest-growing companies blend multiple strategies to meet buyers where they are, guide them through the funnel, and drive consistent, compounding growth. 

The real magic happens when motions support each other.

Here’s how companies are combining GTM motions for more impact:

• Product-Led + Sales-Led: Use PLG to drive bottom-up adoption and usage, then layer in sales to close larger deals, expand accounts, or navigate complex buyers who need a human touch.
• Inbound-Led + Community-Led: Pull in high-intent traffic with educational content, then use a thriving customer community to increase retention, surface champions, and spark referrals.
• Event-Led + Partner-Led: Co-host webinars or in-person events with ecosystem partners to extend your reach, share credibility, and engage buyers in high-trust settings.

And remember, blending motions isn’t about doing everything - it’s about aligning your go-to-market around how your buyers actually move.

That might mean starting PLG and layering sales later, or leading with outbound while community builds in the background.

The key is knowing which motions fuel the top of your funnel, which accelerate deals, and which create long-term loyalty, and designing your GTM system to connect them all.

Next steps: Build the GTM motion that actually works

The fastest-growing companies aren’t just picking a GTM motion - they’re designing one that fits how their buyers move, not how things used to work.

Sometimes that means going all-in on product-led growth.

Sometimes it means high-touch sales, community-driven trust, or co-marketing with partners.

But most often? It means blending the best parts of each into a motion that’s nimble, aligned, and built to scale.

So if your current motion feels disconnected, slow, or stuck in 2020, it’s time to rethink it.

Start by asking:

1. Where do your best buyers come from?
2. How do they want to engage?
3. And what’s getting in their way?

Then design a GTM system that answers those questions at every stage from first touch to closed deal.

Warmly helps teams build GTM motions that actually convert by turning anonymous traffic into pipeline, triggering personalized outreach, and surfacing high-intent buyers in real-time.

Want to see it in action?

Book a demo with our team today and start building the GTM motion that actually converts.

Read more

• GTM Strategy & Planning: From 0 To Pipeline In 2025 - Learn how to build a modern go‑to‑market plan that turns ideas into a real, predictable pipeline this year.
• AI GTM: Top Use Cases, Software, & Examples [2025] - Discover how leading teams are using AI to supercharge every step of their go‑to‑market motion.
• GTM Intelligence: Definitions, Use Cases & Software [2025] - See how GTM intelligence platforms are reshaping revenue teams with real‑time insights and data‑driven execution.
• Outbound Sales Automation: Use Cases, Best Practices & Software - Find out how to scale outbound without burning out reps using the latest automation tools and tactics.
• AI for RevOps: Best Use Cases & Software in 2025 - Unlock the AI tools and workflows helping RevOps teams drive alignment, efficiency, and predictable growth.
• 10 Must-Have GTM Tools in 2025 - See the essential GTM platforms modern revenue teams rely on to drive pipeline faster.

Are you wondering how AI is being used for RevOps in 2025?

In this article, I’ll go over the best AI use cases and the best tools on the market for revenue operations.

TL;DR

• AI in RevOps automates complex workflows, delivers predictive insights, and unifies data across sales, marketing, and customer success.
• The main benefits of AI in RevOps include hyper-accurate forecasting, automated data hygiene, proactive recommendations, and seamless team alignment.
• Top use cases of AI in RevOps include automated lead scoring and prioritization, AI-driven outreach, dynamic prospect list building, personalized website engagement, sales forecasting, revenue leak detection, and real-time pipeline management.
• The best AI software for RevOps in 2025 includes Warmly (signal-based orchestration and engagement), UnifyGTM (multi-source intent data and AI agents), Demandbase (AI-driven ABM and personalization), and 6sense (predictive analytics and segmentation).

Before we dive into the use cases and software, I wanted to go over how AI has been revolutionizing RevOps:

How has AI been revolutionizing RevOps in 2025?

AI has been revolutionizing RevOps by automating complex workflows, unlocking predictive insights, and unifying data across the revenue engine. 

Before AI, when I started out in sales, we were struggling with spreadsheets, manual data entry, and gut‑feel forecasting.

Forecasts felt like educated guesses, and our team toggled between 10 tools just to find a single insight. We were constantly fighting data issues instead of driving growth.

With AI, all of that changes:

These innovations are driving better alignment between marketing, sales, and customer success to help you reduce churn, accelerate deal cycles, and help you close more deals.

What are the benefits of using AI for RevOps?

The main benefits of using AI for RevOps include:

• Better forecasting accuracy: AI is capable of analyzing vast datasets to identify patterns and predict revenue outcomes with higher precision than manual methods.
• Data-driven insights: Machine learning uncovers hidden trends and correlations so you can make smarter decisions (e.g., you identified underserved segments and boosted sales by 15%).
• Process automation: Routine tasks like lead scoring, data cleansing, and report generation are automated, so you can focus on strategic initiatives.
• Optimized pipeline management: AI continuously monitors deal health and recommends actions to advance stalled opportunities or mitigate churn risks.
• Personalized on-site engagement: You can tailor outreach and content to different website visitors based on their firmographic data with AI sales chatbots (more on that later). 
• Automated outreach: AI sales agents are now capable of engaging prospects with personalized, context-aware messaging across email, chat, and social to scale outreach without having to hire more sales reps.

What are the 8 best use cases of AI for RevOps?

Here are the 8 use cases of AI for RevOps that I’ve seen work best in the industry: 👇

#1: Automated lead scoring and prioritization

My #1 way to use AI for RevOps is to score leads and prioritize them based on their potential to become paying users for my software.

Automated lead scoring and prioritization uses AI to evaluate and rank leads based on their likelihood to convert, so your team can focus on the most promising prospects first.

The technology takes into consideration:

• The buying intent of the leads (e.g., are they in the market for a solution like yours?).
• The topics they are actively researching.
• The pages on your website that they’re looking at.
• How do they fit within your ICP?

For example, Warmly offers RevOps teams information on different client accounts, including their ICP-fit score, trend, intent signals, and research intent.

With intent-based scoring, your reps can:

• Surface hot leads in real-time.
• Trigger the right initial outreach and follow-up sequences automatically (more on sales automation later).
• Shorten sales cycles by catching prospects while buying interest is high.
• Reduce time wasted on low-intent or unqualified prospects.

This is where Warmly (that’s us) makes the difference by combining CRM data, data from 10+ data enrichment providers, and live buyer signals to help you build continuously updated lead scores that reflect buyer readiness.

The way it works is that hot leads are routed to sales with Slack alerts and automatic CRM syncs, so your team can engage them at the right moment.

#2: Automated email and LinkedIn outreach

Next up, your RevOps team can leverage AI to automatically reach out to your warm prospects based on pre-determined criteria that you can set.

Here’s a workflow that we have been working on with 11x’s sales agents to create:

Instead of your human team manually reaching out to prospects after identifying them with visitor identification software like Warmly, 11x’s AI SDR uses Warmly’s warm lead data to prioritise contacts based on intent signals, such as:

• Website activity (e.g., visited your pricing page).
• Chatbot interactions.
• Research intent.
• Email engagement.
• Recorded sales activity in your sales CRM.
• And then automatically reach out to them for you.

Here’s what the process looks like:

• Warmly de-anonymizes your site visitors (both companies and contacts so the outreach can be more targeted).
• Our software filters prospects based on intent signals and any existing segmentation rules that you’ve set up in your account.
• The leads are then funnelled to the outreach path based on their intent.

➡️ We prefer using this workflow for the warm leads, not cold or hot leads.

This workflow can also be customized. You can use segments to narrow down your leads to people who’ve fulfilled specific intent signals.

For example, you can create an AI SDR campaign for leads who have researched your competitors or buyers who have already interacted with your website’s AI chat.

Your sales team will be able to focus on nurturing high-priority leads by leaving the legwork to 11x’s AI SDRs.

Book a demo to find out more about this sales workflow that can book you meetings with qualified leads on autopilot using intent data.

#3: Building prospect lists

Your sales team can leverage AI to build targeted prospect lists that are based on your ICP.

In the context of RevOps, that includes using machine learning to automatically identify, enrich, and qualify leads that match your ICP by analyzing firmographics, behavior, and intent signals across multiple data sources.

Tools like Clay pull data from 50+ sources (like LinkedIn, Apollo, and Hunter) and let you build dynamic prospect lists enriched with real-time company and contact data.

You can even use OpenAI directly inside Clay’s AI prospecting tool to personalize outreach at scale — for example, generate custom intros based on recent job changes or shared interests.

#4: Personalized website engagement (Chatbot)

You can set up an autonomous sales chatbot that can engage with high-intent and target accounts visiting your website, even when your sales team is not around.

The beauty of these AI-powered chatbots is that you can customize how you want them to interact and in what scenarios they should interact.

For example, Warmly’s AI chatbot for RevOps teams can be customized to run:

• For specific target audiences (e.g., company size <100).
• With a condition, such as prospects being on the Pricing page.
• The specific message you want it to start with, and then the routing rules.

Today’s intelligent chat systems do more than just answer frequently asked questions (like you’d see in the customer support of an airline).

They can adapt in real-time based on who’s visiting your site, where they came from, what pages they’ve viewed, and what their intent might be. 

Instead of pushing each buyer through the same chatbot funnel, they can personalize the conversation by:

• Greeting returning prospects by name.
• Surfacing relevant content, such as case studies.
• Offering to book a demo when the timing’s right, such as when they’re visiting your pricing page.

That kind of real-time, contextual awareness is exactly what turns anonymous traffic into meetings booked.

Warmly’s AI chat can be trained on your company’s actual messaging, so it sounds like your sales team.

It also knows your ICPs, monitors Warm Intent Signals, and adjusts its responses accordingly. 

This way, if a lead from a closed-lost deal revisits your site, it can say “Welcome back.” 

And if a high-fit account shows interest in pricing, it can immediately offer to schedule a demo, with no human intervention required.

Our AI Chat comes with an extra twist: your human reps can jump into the conversation with high-value leads when things start getting hot.

➡️ This is what Kandji did to book 2 meetings with hot prospects in about 8 minutes.

#5: Setting up lead workflows and nurture sequences

Setting up lead workflows and nurturing sequences includes creating dynamic, automated journeys that adapt in real-time to each lead’s behavior, intent, and engagement level.

This ensures that every prospect gets the right message, at the right time, through the right channel.

Instead of static email drips (that we did in 2015), AI monitors activity like page visits, email clicks, or CRM updates, and automatically triggers personalized follow-ups, LinkedIn messages, or handoffs to sales based on readiness to buy.

➡️ This keeps your pipeline warm and active without manual oversight.

Warmly’s AI-powered Orchestrator handles this entire process end-to-end.

As leads interact with your content, site, and ads, Warmly’s software detects their intent level and routes them into tailored email and/or LinkedIn campaigns. 

Each message or connection request the Orchestrator sends will be perfectly tailored to every prospect’s journey stage, previous interactions, and behavioral signals, making your messaging more relevant and personalized across levels.

#6: Sales forecasting

Sales forecasting in the context of RevOps uses machine learning to analyze historical CRM data, deal trends, rep behavior, and buyer signals to accurately predict future revenue and deal outcomes — far more reliably than traditional spreadsheet-based forecasting.

The way it works is that it continuously updates forecasts in real-time as new data comes in, flags at-risk deals, and surfaces early indicators of pipeline gaps or missed quotas.

Tools like Gong Forecast combine CRM data with conversation intelligence, tracking over 300 signals (like deal momentum, email silence, or decision-maker engagement) to deliver highly accurate forecasts and help teams hit their number with confidence.

The tool can alert your sales reps when a deal is close to being lost and highlight potential causes to help your human reps address them on time.

#7: Revenue leak detection and prevention

AI can proactively detect revenue leaks by identifying breakdowns or inefficiencies across your funnel, from misrouted leads to stalled deals, unbilled renewals, or pricing inconsistencies.

It continuously monitors CRM activity, contract data, pipeline stages, and billing systems to surface hidden issues before they impact revenue.

For RevOps leaders, this means catching errors you didn’t know existed: forgotten follow-ups, misaligned quota allocations, or even churn risks due to unmet SLAs.

This kind of intelligent alerting creates transparency across the revenue engine, helping teams fix leaks fast and improve revenue attainment quarter over quarter.

Tools like Clari offer this kind of functionality — for example, it can flag “deal slippage” when a high-value opportunity consistently moves from one quarter to the next, or warn when renewal opportunities go untouched for too long.

➡️ For example, Clari’s Revenue Leak Detection module uses AI to identify pipeline gaps like neglected renewals, under-engaged reps, or coverage blind spots. 

Learn more about it here from their team:

‎

#8: Warm offers

Last but not least, you can incorporate dynamic offers on your website to present to your visitors instead of static banners or generic "Book a Demo" buttons.

For example, Warmly’s Warm Offers trigger context-aware popups, CTAs, or messages based on buyer behavior, company data, and intent signals.

Our dynamic offers take into account who the visitor is, what pages they’ve viewed, and where they are in the buying journey.

Imagine the following two scenarios: 

• There’s a returning decision-maker from a target account now browsing your pricing page. The tool triggers a time-sensitive demo offer.
• On the other hand, a first-time visitor from a lower-fit company sees a relevant case study.

This increases conversion rates by meeting prospects with the right message at the right time, all without manual intervention from your team.

The result? No more interruptive, one-size-fits-all CTAs. Every visitor sees a relevant offer.

RevOps teams can build these pop-ups in seconds with a no-code editor, easily segment audiences, and sync all activity directly with their CRM. 

Performance is tracked automatically, so you’re not guessing what works - your team is already doubling down on what converts.

The 4 best AI tools for RevOps in 2025 to level up your sales motion

Here’s a breakdown of the 4 best AI tools for RevOps in 2025:

#1: Warmly

Warmly offers the best AI tool for RevOps teams as it provides you with automated lead scoring, best-in-class sales automation, a smart sales chatbot and AI SDR.

Our software helps you identify your warmest leads and reach out to them immediately with our engagement features.

Warmly is a signal-based revenue orchestration platform that lets you:

• Identify website visitors.
• Reveal which visitors are most likely to convert right now.
• Gain quality insights into prospective customers, allowing your sales reps to tailor their strategies accordingly.
• Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among GTM teams worldwide:

Feature #1: Identifies website visitors and reveals their buyer intent

Warmly identifies both companies and individuals visiting your website.

Every identified lead is enriched with granular B2B data that helps your sales reps determine which of them fit your ICP profile and tailor their approach accordingly, including:

• Contact details (company and personal names, email addresses, LinkedIn profiles, phone numbers, etc.).
• Firmographics (location, industry, size, etc.).
• Technographics (the technology and software a company primarily uses).
• Demographics (individual job roles, seniority, etc.).
• CRM data (past interactions with your reps, won and lost deals, former champions, etc.).

However, that’s not everything.

Warmly also tracks intent data, translating it into actionable insights your sales team can leverage to detect leads most likely to convert right now.

Warmly detects several types of intent data, such as:

• First-party intent: This includes intent signals that the leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
• Second-party signals: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
• Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

But why is this so important?

With intent data, your SDRs can identify and prioritize your hottest leads from the start instead of wasting their efforts on cold or low-value leads.

Feel free to check out our product walkthrough to learn more about Warmly’s features in use:

‎

Feature #2: Sales automation

Warmly has several automation features to help you put essential sales operations on autopilot and ensure that no high-value lead is missed again.

Firstly, the Orchestrator lets you streamline LinkedIn and email outreach by automatically adding high-intent leads to specific sequences.

Our tool lets you set up all the essential parameters, enabling you to completely customize it to fit your needs, goals, and target market, including:

• Specify the trigger that sets the sequence in motion (e.g., a visitor goes to a high-intent page, such as pricing).
• Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
• Set up the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

Try it yourself 👇or watch it in action. 

Then there’s the AI Chat that leverages the power of AI to engage high-intent leads on your website by:

1. Asking them qualifying questions.
2. Answering their queries.
3. Booking meetings.
4. Offering relevant collaterals, etc.

The AI that powers AI Chat is fully trainable, meaning you can tailor it to your specific brand tone of voice and other requirements.

Finally, Warmly’s automated alerts notify sales reps via Slack whenever a high-intent lead lands on your website or takes a high-intent action. This significantly shortens the time to lead, increasing your chances of getting more conversions.

Note: On Warmly’s Business plan and above, you can also automate lead routing using the round-robin method or set up any other criteria by which you want leads to be distributed.

Feature #3: Personalized outbound

Warmly has two types of tools for sales outbound - AI SDR and AI Copilots.

Our platform continuously monitors website traffic to identify visitors who show buying intent. 

The way it works is that the AI agent detects intent by pulling and analyzing various data, such as firmographics, contact details, and behavioral insights like pages visited, time spent on-site, interactions with competitors’ content, etc.​

Once a visitor on your website is identified as high-intent, Warmly's AI SDR initiates personalized outreach through email, LinkedIn, or chat, ensuring the messaging is perfectly tailored to the visitor's behavior and profile. 

After this, the AI SDR takes care of follow-ups to further nurture the leads and guide them down your sales funnel.

At the same time, Warmly’s AI Copilots assist your sales reps by:

1. Looping in your human reps when it comes to interactions with the warmest leads.
2. Providing your team with real-time insights and recommendations so your reps reach out to the highest-value leads at the best time, and so they do the right thing to convert them.

Feature #4: Live lead engagement

Warmly has another trick up its sleeve against other tools on the market for users who want to make the most of the traction gained by the intent insights the platform uncovers.

Namely, Warmly lets you engage your leads in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your reps assess the time is right, they can hop on a video call straight from Warmly’s dashboard.

As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.

Note: The Live Video Chat feature is available only on Warmly’s Enterprise plan.

Try it out here:

Pricing

Warmly has a free forever plan that allows you to identify up to 500 companies and individuals visiting your website per month.

In addition to that, you can set up ICP filters to quickly identify high-quality leads and automate basic lead routing.

However, you wouldn’t get access to the AI sales agent capability with 11x on the free tier.

There are three paid tiers to choose from to access the AI sales agent:

1. Data Only: Starts at $599/month when billed monthly, and includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
2. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which includes second-party signals, sales orchestration, and lead routing.
3. Enterprise: Custom pricing, which lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

#2: UnifyGTM

Best for: Accessing multiple intent data sources and combining them with AI agents.

UnifyGTM offers a visitor identification platform that helps RevOps teams drive pipeline by giving them access to multiple intent data sources, AI, and automation.

The platform is ideal for brands looking for an all-in-one solution for warm outbound.

Features

• Get access to 10+ data sources to identify when buyers are ready to book a demo, featuring 1st and 3rd party signals.
• Automated plays that help you craft custom prospecting, enrichment, AI research, and sequencing workflows that run on autopilot.
• Multi-touch sequences that let you reach leads where they are by sending them personalized messages with managed deliverability.
• UnifyGTM’s AI Agent can help you scale account research and personalized messaging on your website. The tool can scrape websites, Google and CRM data to engage with your buyers.

Pricing

UnifyGTM offers a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:

• Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
• Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
• Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.

It’s possible to purchase credits separately if you run out of credits in your existing paid plan.

UnifyGTM’s credit-based system charges you:

• 0.1 credit for each revealed company per month.
• 2 credits for each B2B email you reveal per month.
• 4 credits for each mobile phone number you reveal per month.
• 1 credit per B2B champion tracked per month.
• 5 credits per new hire per month.

➡️ Feel free to check out our comprehensive UnifyGTM pricing guide to figure out if the tool is the right option for you.

#3: Demandbase

Best for: Identifying and targeting the right buyers with the right message to support ABM campaigns.

Demandbase offers a sales intelligence platform built for ABM teams, which has a wide range of features designed for RevOps teams.

It’s a viable platform for larger companies looking to retarget prospects at scale with relevant messages and provide leads with a personalized website experience.

Features

• Account-based marketing orchestration: You can create customizable workflows aimed at specific accounts/audience segments.
• Ad targeting options: Display personalized ads to high-value accounts.
• Real-time website personalization: Leverage buying intent and B2B data to provide each target account with a tailored web experience, including everything from messaging and images to offers and CTAs.
• Agentbase: A system of connected AI agents for total GTM alignment.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee.

#4: 6sense

Best for: Identifying accounts on your website that your team can reach out to.

6sense offers an AI-powered ABM solution that combines B2B data with intent signals to automate your ABM workflows.

The solution lets you identify surging accounts that are most likely to buy, so your human sales reps can react in time.

Features

• The platform tracks and gives you exposure to 65M+ companies, 600M+ buyer profiles, and 35K+ industries.
• Detects buyer intent and connects it with the rest of the lead’s customer journey so you can recognize leads most likely to convert based on their level of intent.
• AI-powered predictive analytics that’s capable of predicting prospects to prioritize in advance.
• Dynamic audience building: 6sense provides you with 80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.

➡️ Feel free to check out our in-depth 6sense review that goes over the platform in greater detail.

Pricing

6sense has a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.

To get more out of the software, you’d need to be on one of their three paid tiers:

• Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP, and dashboards.
• Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
• Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.

Even though 6sense does not disclose its pricing on the website, I found 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.

💡 Also, check out our comprehensive 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth it. 

What have historically been RevOps challenges that AI has been able to resolve?

AI has helped RevOps teams overcome several longstanding challenges by automating workflows, uncovering insights, and aligning GTM:

• Data silos & inconsistent reporting: Back in the day, data lived in disconnected systems (CRM, marketing automation, customer support), leading to inconsistent reports, duplicate records, and blind spots.
• Poor forecast accuracy: Forecasting relied on subjective rep inputs and gut feel, often leading to inaccurate revenue predictions.
• Lead scoring & prioritization: Manual or rule-based lead scoring often fails to reflect actual buyer intent or quality, wasting sales time on unqualified leads.
• Misalignment between sales, marketing & customer success: Departments had different KPIs, tech stacks, and customer views, hurting handoffs and customer experience.

Next Steps: Automatically engage ICP-fit leads with Warmly’s automation capabilities

From pre-qualifying website visitors and answering technical questions to booking meetings while your reps are sleeping, you can level up your RevOps motion with the AI tools for RevOps we went over.

But not all AI-powered RevOps software is created equal. Some excel at personalization, while others are built for multichannel campaigns.

And a few, such as Warmly, do it all.

If your sales team is serious about scaling outbound and nurturing inbound without burning out your team or having to hire more sales reps, Warmly is one of the smartest, most intent-driven sales platforms out there.

For example, our AI sales chat engages leads the moment they land on your site, and hands off warm conversations to your team at just the right time.

Here’s what else you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details directly from the Coldly database, helping you reach out to the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Send leads to the right salesperson automatically and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Sign up for Warmly’s free plan and find out how it can fill your pipeline with qualified leads (the setup takes a few minutes), or book a live demo to see it in action first.

Read More

• AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is being used for sales prospecting in 2025 and discover the best AI-powered platforms for it.
• AI Marketing Agents: Use Cases and Top Tools for 2025 - Wondering what AI marketing agents are and how to best implement them? You’ll find all the info you need in this detailed guide.
• AI in Sales and Marketing: How to Get More Sales? - AI can help you close more deals before you know it - learn how.
• Best 10 AI Sales Agents In 2025 [Reviewed] - Need a sales agent that never sleeps? Find the one that best fits your use case in our in-depth review.
• AI Email Marketing: How To Use It In 2025? - Want to improve open, reply, and click-through rates? AI can help you master the art of email marketing - find out how to leverage it for optimal results.
• 10 Best AI Sales Tools for B2B Teams [2025] - Shortlist of the top 10 AI-powered sales tools to help you find more high-quality leads and close more deals.

Old-school GTM playbooks are cracking under pressure. 

Static plans, siloed teams, and long cycles don’t cut it in today’s speed-first, AI-fueled world. 

If you want to break into a market and convert interest into pipeline, you need a go-to-market strategy built for how buyers actually move in 2025.

In this guide, I’ll walk you through how to build a modern GTM motion from scratch: from zero clarity to full-funnel visibility. 

Whether you're launching a new product, entering a new market, or rethinking how you align sales and marketing, this isn't just theory. 

It’s a practical, revenue-focused approach designed for teams who want to move fast and win smarter.

I’ll break down what GTM strategy really means today and teach you how to build a successful GTM strategy that will help you go from launch to pipeline to real revenue in no time.

TL;DR: 

• GTM in 2025 is fast, flexible, and AI-powered - The old static playbooks no longer work. Modern GTM strategies are dynamic systems that evolve with buyer behavior and connect product, marketing, sales, and RevOps in real time.
• Start with ICP clarity and real buyer pain - Successful GTM starts by defining your ideal customers based on live signals, understanding the real problems they face, and building messaging that speaks directly to those pain points.
• Match your GTM motion to how buyers actually buy - Whether sales-led, PLG, hybrid, or partner-driven, your approach should align with buyer expectations, not your internal structure.
• Fuel demand with smart orchestration, not spray-and-pray - Combine inbound, outbound, website, and ad tactics powered by behavioral data to meet buyers where they are and guide them through the journey.
• AI is now the GTM multiplier - From AI SDRs to predictive targeting, companies using AI to detect signals, automate outreach, and personalize touchpoints are moving faster and closing more pipeline.

Let’s dive in!

What is a GTM strategy?

A GTM strategy is your action plan for launching and selling a product in a specific market successfully.

But today, it’s no longer just about drafting personas, picking a few channels, and hoping for the best. 

A modern GTM strategy is a connected, cross-functional approach that aligns your product, marketing, sales, and customer success teams around one goal: generating real pipeline from day one.

At its core, a GTM strategy answers four critical questions:

1. Who are we targeting, and what pain do they feel?
2. What are we offering, and how does it solve that pain uniquely?
3. Where will we reach them, and how do they want to buy?
4. How do we drive demand, convert interest, and turn it into revenue?

Done right, your GTM strategy doesn’t just help you launch.

It helps you learn, iterate, and scale. 

And remember, GTM strategy is not a one-and-done doc. 

It’s a living system that connects insight to execution across the funnel.

What are the elements of a good GTM plan?

When crafting a good GTM plan, it’s important to understand that it isn’t just a checklist - it’s a growth engine. 

One that turns strategy into action, and action into a measurable pipeline.

So, here’s what the best-performing GTM plans include in 2025:

1. Clear ICP and segmentation

Who are you actually targeting - and who are you not? 

Strong GTM starts with knowing your ideal customer profile, segmenting by behavior and intent, and avoiding the trap of trying to market to “everyone.”

2. Compelling value prop and positioning

Why should they care? 

Your messaging needs to hit real pain, differentiate you fast, and speak to your buyer’s priorities, not just explain product features.

3. Multi-channel demand strategy

Great GTM plans don’t pick one channel and pray. 

They combine inbound + outbound + partner + product-led motions that match where the buyer is in their journey.

4. Sales strategy that matches how buyers buy

Are you self-serve? Enterprise field sales? PLG with assisted conversion? 

Your GTM needs to match sales motion to product complexity and deal size.

5. Revenue goals, signals, and feedback loops

A GTM plan without pipeline targets, key metrics, and real-time insights is just a deck. 

You need goals, a way to track what’s working, and a process to double down (or course correct) fast.

6. Cross-functional ownership

The best GTM strategies break silos. 

Marketing, sales, product, and RevOps need to work from the same playbook and look at the same data.

The bottom line is that a good GTM plan is focused, flexible, and aligned. 

And it’s not about launching with fanfare - it’s about launching with traction and consideration of all relevant factors.

How to build a GTM strategy in 2025 (Step-by-step guide)

When it comes to building a successful GTM strategy, the first thing you should do is forget bloated slide decks and vague templates. 

In 2025, building a go-to-market strategy means building a system: one that connects your audience, message, motion, and metrics from day one.

Here’s your no-fluff, 10-step playbook to go from zero to revenue.

Step 1: Nail your ICP, then segment deeper

Most GTM strategies start with basic firmographics: company size, industry, region.

But in 2025, that’s not nearly enough.

To actually generate pipeline, you need to know who’s most likely to buy and why. 

That means going far beyond surface-level data and building a living, breathing ICP based on behavior, buying signals, and real outcomes.

Warmly’s AI-powered ICP engine helps you do exactly that.

It analyzes your best customers to surface what actually makes them high-fit: things like product engagement, social activity, recent funding, job changes, and more.

Example: Let’s say your best customers are Series B HR tech companies with new heads of RevOps, high demo-to-close rates, and active LinkedIn hiring activity. 

Warmly uses that pattern to find net new accounts and people that match, so you’re not guessing who to target.

From there, you can instantly turn those insights into intelligent segments - highly specific audiences built for nurture sequences, outbound plays, or personalized ad campaigns.

Warmly also keeps these segments fresh. 

With real-time signal monitoring, you’ll always know when an account fitting your ICP shows intent, changes jobs, or lands on your pricing page. 

No more static ICPs. You evolve your targeting as your market evolves.

Pro tip: Don’t just build one ICP. 

Use Warmly to map your TAM into micro-segments, like expansion-ready accounts, net new logo targets, or churn-risk deals, and customize your outreach accordingly.

Step 2: Define the problem you solve

The fastest way to fail at go-to-market? 

Launching with a product-first mindset.

In 2025, the best GTM teams don’t lead with features; they lead with problems. 

Why? Because buyers don’t care what your product does until they believe it can fix something that matters to them.

So before you map campaigns or write a single line of copy, get crystal clear on this:

1. What pain are you solving?
2. Who feels it the most?
3. Why is it urgent right now?
4. And how does your solution solve it better than any alternative?

This isn’t just positioning - it’s GTM fuel. 

Because once you define the problem, everything else gets sharper: your messaging, your sales talk tracks, your ad hooks, your demos, your entire journey.

Here’s a simple framework to get aligned as a team:

“Our buyers are stuck with [pain]. It’s costing them [consequence]. 

Until now, their only options were [ineffective solutions].

We solve this with [your unique approach], so they can finally [desired outcome].”

If you can’t fill in those blanks, pause. You’re not ready to launch.

Warmly helps here too because defining the problem isn't a one-time workshop. 

It’s a feedback loop.

By monitoring live signals, such as web behavior, product interactions, and social media interactions, Warmly helps you see what your audience actually cares about. 

What they search. What pages do they visit? What topics do they engage with on LinkedIn?

This kind of insight tells you exactly which pain points are resonating, and which ones aren’t landing. 

So you can adjust your GTM narrative before you waste a quarter pushing the wrong story.

Remember - a good GTM strategy doesn’t just describe the problem. 

It proves you understand it better than anyone else in the market.

Step 3: Craft a value prop that sells

Once you’ve defined the problem, your next job is to show up with a solution that buyers actually want.

That’s where your value proposition comes in.

And let’s be clear: in 2025, a good value prop isn’t a fluffy slogan or a “mission statement.” 

It’s a sharp, specific, and immediately relevant promise of value.

Great value props do three things fast:

1. Show you understand the buyer’s world.
2. Explain how you solve their specific pain.
3. Connect that solution to a real business outcome.

Here’s a simple format I love:

“We help [ICP] solve [pain] by [solution], so they can [impact].”

For example:

We help B2B sales teams stop wasting time on cold prospects by using AI to prioritize real buying signals, so they can book more meetings, faster.

The more focused, the better. 

You’re not trying to impress everyone. You’re trying to immediately resonate with the right ones.

This is also where Warmly helps teams tighten their narrative with its live signal monitoring.

This allows you to see exactly what your ideal buyers are engaging with across channels - on your site, in your product, on social media. 

That insight helps you pinpoint which parts of your value prop are resonating (and which aren’t), so you can tweak in real-time.

For instance:

• Got a spike in demo conversions after testing “speed to lead” messaging? Double down.
• Seeing high bounce rates on “all-in-one” headlines? Time to sharpen the story.

And once you’ve got a winner? 

Warmly makes it easy to personalize your messaging at scale - by persona, vertical, or funnel stage - so your best-performing value prop hits exactly where it matters most.

Step 4: Validate your messaging fast

A lot of teams spend months refining messaging internally… only to launch and hear crickets.

Here’s the hard truth: your GTM strategy lives or dies by how fast you validate (or kill) your assumptions.

That includes messaging.

The smartest teams today treat messaging like a product: launch it, test it, measure response, iterate fast. 

Don’t wait until the full campaign is live. Test it in-market now.

Here’s how:

1. Run headline and value prop tests via outbound emails, LinkedIn ads, or landing pages.
2. Use live sales conversations to A/B test talk tracks and objection handling.
3. Watch buyer behavior, such as clicks, replies, and demo bookings, to see what resonates.

Pro tip: If a message doesn’t trigger curiosity, emotion, or action in the first five seconds, it’s not ready.

Step 5: Pick the right GTM motion

You’ve got your ICP. Your problem is clear. Your messaging is sharp.

Now it’s time to decide how you’re going to reach and convert your buyers.

Your GTM motion is the engine behind your entire strategy.

And today, one-size-fits-all doesn't exist. 

The best teams tailor their approach to how their buyers actually want to buy.

Here are the four core GTM motions, and how to think about them:

1. Sales-led

Best for: Complex products, large deal sizes, or multiple stakeholders

Use this when your buyers expect to speak with a rep before making a decision. 

This motion leans heavily on SDRs, AEs, and demos.

Warmly can help with this, too, as it doesn’t just automate outreach - it orchestrates smarter human conversations. 

When a high-intent lead lands on your site, Warm Chat engages instantly and notifies your reps when the lead shows high intent, allowing them to jump into live chat sessions at exactly the right moment. 

And if the conversation heats up? The chat can transition straight into a face-to-face video call from Warmly’s dashboard - no scheduling dance required.

Moreover, Warmly’s AI assistants will provide reps with all they need to know about the lead - their key interests, pain points, previous interactions, preferred communication approach, etc., helping each rep nail every call.

Example: A B2B cybersecurity platform selling into large financial institutions uses a sales-led motion. 

Here, deals require legal review, technical validation, and executive buy-in, so SDRs must initiate contact, AEs run tailored demos, and SEs join technical deep dives. 

And Warmly can help by alerting reps when a decision-maker from a target account lands on the site and provides tailored insights to help them open with the perfect hook.

2. Product-led (PLG)

Best for: Tools that can show value fast via free trials or freemium

Here, you let the product sell itself. 

This motion relies on a seamless onboarding experience and fast time-to-value.

Example: A SaaS tool for solo creators offers a freemium plan with instant access. 

Users can sign up, explore features, and unlock value in minutes, with no sales rep involved. 

The product is intuitive, sticky, and designed specifically to convert users organically into paid customers.

3. Hybrid (PLG + sales assist)

Best for: Mid-market, where buyers want to try but still expect support

Think of this as self-serve with a side of human. 

Buyers explore solo, but can raise their hand or accept outreach once they hit a certain threshold.

Example: A project management platform targets SMBs and mid-market teams. 

Buyers start with a self-serve free trial, and once they reach a certain usage threshold, they’re offered the chance to connect with a rep. 

This approach blends autonomy with human guidance at the right moment.

4. Partner-led

Best for: Ecosystem-heavy categories, channel distribution, or hard-to-reach buyers

Instead of reaching customers directly, you go through someone they already trust.

Example: A compliance software company targets hospitals and healthcare providers but primarily sells through large EMR vendors. 

Instead of selling directly, they co-market with partners, embed into their ecosystems, and close deals through trusted third-party recommendations.

Pro tip: You don’t have to pick just one. 

Many modern GTM strategies use a mix, like PLG for activation, sales-assist for expansion, and partners for enterprise reach.

But whichever route you choose, make sure it’s built around how your buyers want to buy, not how you want to sell.

Because in today’s market, forcing buyers into the wrong motion doesn’t just slow you down.

It sends them to a competitor who gets it.

Step 6: Design your demand engine

If your GTM motion is the vehicle, your demand engine is the fuel.

And building that engine means going way beyond lead forms and monthly blog posts. 

You need a dynamic, multi-channel strategy that meets buyers where they are, before they raise their hand.

That means:

1. Demand generation (getting on their radar).
2. Demand capture (being ready when they act).
3. Demand acceleration (moving them to a decision faster).

Here’s what a modern demand engine looks like:

1. Inbound and content play that educate and attract

SEO content, LinkedIn thought leadership, webinars, product explainers, and short-form video. 

Think less “corporate blog,” more “insight that earns trust.”

For example, you can use Warmly’s signal data to uncover the topics your ICP is actually searching, reading, and reacting to, and then create content that maps to their journey, not your internal assumptions.

2. Outbound that’s personalized, timely, and scalable

Spray-and-pray is dead. 

Your outbound needs to hit with relevance - the right person, the right moment, the right message.

Warmly’s Orchestrator helps by triggering personalized email and LinkedIn sequences based on buyer intent. 

If a high-fit prospect visits your pricing page? Warmly auto-fires a custom sequence. 

If they switch jobs? Boom - new outreach starts, fully tailored.

It’s like having an SDR that never sleeps and is always there to engage and nurture high-intent leads.

3. Website that converts, not confuses

Your website should act like your best rep by engaging visitors, answering objections, and booking meetings fast.

Warmly’s AI chat lets you turn your website into a lead generation machine by handling intelligent, contextual, and on-brand conversations 24/7. 

It adapts based on visitor behavior (returning buyer? job change? former closed-lost?) and drives people to the next best step, whether that’s content, a trial, or a meeting.

4. Ads and retargeting that follow the signal

Digital ads aren’t dead, but untargeted ones are. 

Make sure you run campaigns based on real-time behavior like demo visits, job changes, or LinkedIn activity.

Warmly’s signal-based ad targeting engine lets you do exactly that.

It builds dynamic segments from onsite and offsite intent signals, syncing directly with your ad platforms. 

You get hyper-targeted audiences without the manual lift, so your budget goes to warm buyers, not random clicks.

Moreover, you can even use its Warm Offers feature to serve personalized pop-ups to high-intent visitors, based on company, behavior, and stage, where every CTA feels timely, not generic.

5. Multi-threading and stakeholder engagement

Most deals stall because you’re talking to one person. 

Build pipeline momentum by engaging everyone involved in the decision.

For instance, Warmly automatically identifies all key stakeholders in high-intent accounts and then personalizes outreach to each one. 

This way, you’re not just creating interest. You’re creating consensus before making your actual pitch.

Pro tip: Don’t silo your demand strategy by channel. Instead, think in terms of journey orchestration. 

What does the buyer see first? What happens after they engage? What nudges them from curious → serious → sold?

The demand engine isn’t about flooding the funnel. 

It’s about fueling the right conversations at the right time with the right people.

Step 7: Build a buyer journey (not a funnel)

The traditional funnel is dead. 

Buyers don’t move in straight lines anymore, and your GTM shouldn’t either.

In 2025, it’s all about meeting buyers where they are with the right message, the right channel, and the right nudge, all based on their actual behavior, not stage-based assumptions.

So instead of building a funnel, map the buyer journey. Think:

1. What triggers their interest?
2. What questions do they ask at each step?
3. What signals show they’re ready to talk to sales?
4. Where do deals slow down or fall through?

When you build around those moments, you stop guessing and start guiding.

Step 8: Align sales, marketing & RevOps early

Misalignment kills go-to-market.

It doesn’t matter how good your message is, how smart your segments are, or how slick your campaigns look.

If sales, marketing, and RevOps are running different plays, the whole thing breaks.

This is why the best GTM teams don’t just “collaborate.” They operate as one system. 

That means:

• Shared definitions of pipeline, lead quality, and success.
• A unified view of accounts, touchpoints, and engagement.
• Agreed-upon handoff points and SLAs.
• Constant feedback loops between what’s happening in-market and what’s happening in the CRM.

This isn’t a once-a-quarter sync. It’s an operational rhythm.

And it starts early, way before launch. 

Bring teams into planning from day one. 

Align on the ICP, messaging, scoring, outreach, and goals together.

Pro tip: Don’t wait for dashboards to catch issues. 

Set up live feedback between reps and marketers, like what messaging is landing, what objections are blocking deals, or what channels are driving real intent. 

Then adjust in real-time.

Check out our in-depth guide on how you can leverage AI to align sales and marketing across levels in no time.

Step 9: Set revenue goals and leading indicators

If your GTM strategy doesn’t tie back to revenue, it’s just a marketing plan with a fancy name.

In the current business landscape, you can’t afford to wait until end-of-quarter to see if your go-to-market motion is working. 

You need to track real performance in real-time, starting from the initial signal, not just the outcome.

Start by setting clear, measurable goals:

1. How much pipeline do we want to generate by when?
2. What’s our target conversion rate by stage?
3. What’s our cost per opportunity or cost per meeting booked?

Then break it down with leading indicators that show if you’re on track, such as:

1. Demo requests.
2. Sales-qualified leads (SQLs).
3. Reply rates and engagement by persona.
4. Product activation milestones.
5. Influenced pipeline by channel.

These early signals help you optimize before it’s too late. 

They also help you course-correct faster, like ramping up what’s working and cutting what’s not.

Pro tip: Don’t measure in isolation. 

Link marketing activity, outbound plays, and sales touches to shared revenue outcomes. 

Everyone should be looking at the same dashboard and held accountable to the same goals.

This is another area where Warmly gives GTM teams a serious edge.

Namely, its signal-aware marketing attribution connects every touchpoint to revenue. 

This means you’ll know exactly which message variant - and which channel - led to engagement, pipeline, and closed-won deals, so you can double down with confidence.

Step 10: Launch, learn, and iterate

The launch isn’t the finish line - it’s the starting point.

And for best results, you should aim for fast feedback. 

You don’t need everything figured out on day one.

You just need a clear plan, tight tracking, and a bias toward action.

Here’s what that looks like:

1. Get to market fast with your best hypothesis.
2. Watch what works (and what doesn’t) in real-time.
3. Double down on high-signal plays.
4. Cut what’s not converting.
5. Update messaging, outreach, and targeting weekly if needed.

And always remember - modern GTM isn’t linear. It’s iterative. That’s what makes it scalable.

What are some of the popular go-to-market strategy frameworks?

There’s no one-size-fits-all GTM strategy. 

But over the years, several frameworks have emerged to help teams bring structure, focus, and alignment to their go-to-market motion. 

Here are some of the most widely used ones in 2025:

1. The Four Fits Framework (Product-Market-Channel-Model Fit)

Originally popularized by Brian Balfour (ex-VP Growth @ HubSpot), this framework helps you align four critical components:

1. Product Fit - Does your product solve a meaningful problem?
2. Market Fit - Is there a clear, reachable audience that needs it now?
3. Channel Fit - Do you have scalable, repeatable ways to reach your audience?
4. Model Fit - Can you profitably monetize the solution through your chosen GTM motion?

Best for: Startups and early-stage companies trying to validate GTM direction before scaling.

2. The AIDA Framework (Awareness–Interest–Desire–Action)

A classic marketing model that’s still useful for GTM planning, especially when mapping messaging and funnel stages:

1. Awareness - Capture attention through inbound, paid, or partner channels.
2. Interest - Provide educational content or product value.
3. Desire - Nurture leads with social proof, demos, and case studies.
4. Action - Drive conversion through personalized offers and CTAs.

Best for: GTM teams building multichannel campaigns and nurturing journeys.

3. The Bowtie Funnel

Unlike traditional funnels that end at conversion, the Bowtie model accounts for post-sale expansion, which is critical in SaaS and recurring revenue models.

1. Left side: Awareness → Evaluation → Purchase
2. Middle knot: Conversion
3. Right side: Onboarding → Adoption → Expansion 

Best for: PLG and SaaS companies optimizing for lifetime value and retention.

4. SPICED by Winning by Design

A modern B2B sales framework that maps perfectly to GTM strategy, especially in revenue teams:

1. Situation: Where is the buyer now?
2. Pain: What’s their key problem?
3. Impact: What happens if it’s not solved?
4. Critical event: Why act now?
5. Decision: How do they make buying decisions?

Best for: Revenue teams that need to align sales, marketing, and customer success under one shared GTM narrative.

How AI is reshaping GTM strategies in 2025 (and how you can adapt)

AI hasn’t just improved go-to-market, it’s rewritten the playbook entirely. 

The most successful GTM teams today are those using AI to move faster, get sharper signals, and create deeply personalized experiences at scale.

Here’s what’s changed:

• From manual to automated outreach: GTM teams are using AI SDRs and AI chat to handle cold and lukewarm leads automatically, freeing human reps to focus only on the hottest opportunities.
• From generic to personalized touchpoints: AI pulls signals from CRMs, web behavior, job changes, and more to tailor messages, landing pages, and even entire websites.
• From “we think” to “we know”: Sales forecasting, buyer scoring, and attribution modelling now run on live data, and not hunches, giving teams a clear path to revenue.

And here’s what you can do right now to keep up:

1. Automate intent-based outreach - Use AI SDRs to reach out to high-intent leads as soon as they hit your site or show off-site buying signals. Warmly + 11x’s workflow is a great example - prospects who engage with your pricing page get auto-messaged, qualified, and routed to the right rep.
2. Deploy intelligent chat on your site - AI chatbots now do far more than greet visitors. They qualify leads, personalize messages on the fly, and even hand off to human reps or video calls mid-convo.
3. Go after off-site researchers - With Bombora-style data, you can target prospects who haven’t visited your site yet, but are researching your category. Combine this with auto-sequencing or LinkedIn ads to engage them before competitors do.
4. Use AI to prep for every sales call - Tools like Warmly and UnifyGTM gather everything from site content to LinkedIn activity and CRM data so reps know exactly what to say and who to say it to.
5. Launch AI-personalized landing pages - Tools like Demandbase and Landingi let you tailor landing pages and CTAs based on visitor segments. No-code needed, just intent and firmographic triggers.
6. Forecast more accurately - Platforms like Gong tap into your CRM, call transcripts, and engagement data to project pipeline value, identify at-risk deals, and course-correct early.
7. Analyze conversations and spot patterns - With tools like Fireflies, your team can uncover trends in buyer objections, highlight coaching moments, and create summaries that drive better follow-ups.

FAQs

Who needs a GTM strategy in 2025?

Any company launching a new product, entering a new market, or targeting a new audience needs a go-to-market (GTM) strategy in 2025. 

This includes startups looking for product-market fit, mid-sized SaaS companies scaling their offering, and even enterprise players repositioning for a new vertical. 

A strong GTM strategy helps you prioritize the right accounts, align teams, and avoid costly misfires in a competitive, signal-driven market.

What are the different types of GTM?

The four most common GTM motions are sales-led, product-led, hybrid (product-led with sales assist), and partner-led. 

Sales-led motions rely on reps and demos, product-led motions focus on self-serve and fast time-to-value, hybrid blends both for flexibility, and partner-led strategies leverage ecosystems and channel partners. 

Choosing the right one depends on your product complexity, deal size, customer expectations, and market access.

What is a good example of a GTM strategy?

A strong example is Figma’s product-led GTM: 

They launched with a freemium model, focused on collaboration features that naturally spread within teams, and layered in sales once adoption hit critical mass. 

Their GTM strategy aligned perfectly with their audience - designers and developers who prefer self-discovery - and used usage data to trigger targeted outreach. 

It’s a textbook case of leveraging virality, data, and expansion loops to drive efficient growth.

Next steps: Build a winning GTM strategy today

Building a successful go-to-market strategy is about more than choosing channels or setting goals.

It’s about alignment, precision, and speed. 

From nailing your ICP and value proposition to choosing the right motion and layering in the right tech, the best GTM teams are those who move fast, learn faster, and always stay close to the customer.

And AI isn’t just a “nice to have” anymore - it’s a multiplier. 

The right tools can help your team detect buying signals earlier, engage warmer leads faster, and personalize touchpoints that actually convert.

If you're ready to bring this strategy to life, Warmly can help you do it.

From identifying your best-fit accounts to triggering real-time outreach when the moment is right, Warmly gives your GTM team the signal intelligence and automation they need to drive revenue without the guesswork.

Book a demo with our team and see how to build smarter, faster, more aligned GTM workflows today.

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Forget clunky CRMs, disconnected systems, and guesswork. 

Today’s fastest-growing companies are winning because they’ve replaced static go-to-market plans with real-time, insight-fuelled GTM motions powered by AI and clean, connected data.

That shift has a name: GTM intelligence.

In this guide, I’ll break down:

1. What GTM Intelligence actually is (hint: it’s more than “just better data”).
2. Why traditional GTM strategies are breaking under pressure.
3. How top teams are using this new category of software to align sales and marketing, boost pipeline, and move faster than the competition.

I’ll also show you which tools are leading the space, and what to look for if you want your GTM to be smarter, sharper, and truly AI-ready.

TL;DR

• GTM intelligence connects live buyer signals, clean data, and AI to help sales teams target smarter, move faster, and close more revenue.
• Traditional GTM strategies are failing because they rely on outdated CRMs, static lead scores, and siloed tools, causing teams to miss high-intent buyers.
• The core pillars of GTM intelligence include buyer intent, account signals, timing optimization, and personalization at scale.
• Top use cases include spotting in-market buyers before they raise their hand, automating personalized outreach, prioritizing hot accounts, and fueling AI-powered SDRs.
• Warmly, ZoomInfo, SalesIntel, and 6Sense are leading the GTM intelligence space in 2025, with Warmly standing out for real-time intent tracking and full-funnel AI orchestration.

Ready? Let’s get into it.

What is GTM intelligence?

GTM intelligence is the engine behind modern, high-performing go-to-market teams.

It’s not just about having more data. 

It’s about connecting the dots between real-time buyer signals, high-quality contact and account data, and AI-driven insights that guide every move your revenue team makes.

Think of it as the opposite of “spray and pray.” 

Instead of guesswork, GTM intelligence gives you clarity: who’s in-market, what they care about, and how to engage them across sales, marketing, and RevOps.

At its core, GTM Intelligence brings together:

1. Clean, enriched B2B data (firmographics, technographics, direct dials, etc.)
2. Live buying signals (intent, hiring trends, funding events, tech installs)
3. AI-powered insights that surface next-best actions, personalize messaging, and trigger workflows

By combining all three, teams can finally ditch outdated playbooks and replace static GTM strategies with agile, data-informed execution at scale.

Next, let’s look at why traditional GTM strategies are falling short and how GTM Intelligence solves what they never could.

What is the problem with traditional GTM strategies?

The short answer? They’re built on shaky ground.