11 Best Dealfront Alternatives & Competitors in 2024
Sales teams who focus on North American prospects and need more than firmographic data often look for Dealfront alternatives.
Note: Dealfront is the result of a merger between Echobot (a sales intelligence platform) and Leadfeeder (website visitor identification software).
The best Dealfront alternatives are Warmly, ZoomInfo, Lead Genius, Cognism, Apollo, Clearbit, Crunchbase, Hunter, LeadIQ, Clay and Keyplay. We carefully analyzed each platform’s key features, pricing, limitations, and strengths.
In crafting this list, we:
- Tested some of the software ourselves, as most offer a free trial or plan.
- Interviewed real users to get their insights on the user experience, learning curve, core functionalities, etc.
- Sifted through user reviews and customer testimonials on relevant software rating platforms such as G2 and Capterra.
All of that so you don’t have to.
Before we begin, let’s review why users switch to a Dealfront alternative.
Why Do You Need a Dealfront Alternative in the First Place?
1. Dealfront struggles to identify anonymous website visitors
The first thing we noticed when testing Dealfront—and one of the issues mentioned most often in customer testimonials—is that its ability to reveal anonymous website visitors doesn’t work very well.
Firstly, Dealfront can’t reveal individual contacts. The only thing you can expect from it is company-level identification.
To make matters worse, its interface makes it difficult to find stakeholders in its lead data (more on this later).
Moreover, its identification is often completely off-point or lacks the information necessary to contact and further engage your website visitors.
You should note that there’s a considerable number of zero and one-star reviews on G2, speaking volumes about Dealfront’s website visitor identification.
2. Its data is primarily focused on the European market
Dealfront is marketed as the perfect sales prospecting and lead generation tool for the European market.
As a result, its sales intelligence is oriented toward Europe, with a special emphasis on the DACH region.
This means its deepest data insights and most comprehensive company and contact details are reserved for several European countries.
If your target market extends beyond that or excludes those regions altogether, you should definitely consider an alternative solution.
3. Dealfront’s lead lists are challenging to navigate
Another problem with Dealfront is that it requires substantial work on the user’s end.
Instead of getting readily accessible key insights curated in clean and comprehensive lists, you’ll often have to manually sift through Dealfront’s databases and filter them yourself, which slows you down and increases the chance of human error.
💡 All that being said, Dealfront is still a solid choice if you need access to European-based company data.
Did the above resonate for you? Let’s review the top alternatives ⤵️
Top 11 Dealfront Competitors and Alternatives
1. Warmly
Warmly is a comprehensive revenue orchestration platform that helps GTM teams prospect from the traffic on their site. It’s not a typical lead prospecting tool. It specializes in finding leads who are looking for a solution like yours, and engaging them while they show interest.
It identifies your website visitors at both company and individual levels and enriches them with firmographic and intent data - helping you drive more deals from web traffic.
Feature #1: Reveals website visitors
Warmly successfully identifies about 15% of individuals and 65% of companies that land on your website.
Why spend thousands of dollars on marketing if you’re going to waste 90% of your traffic? With Warmly “warm accounts” and “warm visitors”, you can unlock more pipeline without spending to acquire more traffic.
To start revealing anonymous website traffic, add Warmly’s code snippet to your website, and the platform will deliver the first results in hours 👇
Bonus tip: You can also add Warmly’s snippet to emails, allowing you to track leads who’ve come from specific email campaigns and making attribution much easier.
You’ll get a comprehensive overview of website visitors separated into two categories - Account and Visitors - which you can further segment to create custom lead lists for easier navigation and targeting of the most relevant ones.
Check out this guide to learn how to identify website visitors with Warmly.
Feature #2: Detailed company and contact-level intent data of your website visitors
Unlike most lead and data enrichment platforms, Warmly goes beyond the usual contact information.
Its integration with comprehensive data intent databases such as Bombora, 6Sense, and Clearbit, allows it to provide in-depth intent data on each identified visitor, including:
- Firmographic data (job titles, email addresses, company addresses, phone numbers, etc.)
- Technographic data (tools and technology a business uses)
- CRM data (ongoing and closed deals, account owners, previous interactions with your reps, etc.)
- Website session insights, i.e., pages visited, time spent on each page, etc.
- Buying intent data, including topics recently searched for on the web
This means that in addition to simply telling you WHO’s on your website, Warmly reveals WHAT exactly they might be interested in and detects their level of buyer intent, indicating WHEN is the right time to contact them.
Why Is Intent Data Important
Trying to sell a water bottle to someone who just walked out of their office isn’t the same as selling a water bottle to a runner who just finished a workout, is it?
Understanding intent signals and recognizing them in time lets you:
- Qualify and score leads with greater precision and easily identify the hottest leads.
- Reach out when their interest level is at its peak.
- Create a hyper-personalized approach for each lead based on the contextual insights you have at hand, like which pages they visited, what they searched for, etc.
This helped Behavioral Signals shorten its sales cycle by 50-90% and source nearly $7M in its pipeline.
Platforms that omit intent data from their offering slow your lead generation efforts from the get-go, leaving you without one of the most powerful weapons in sales reps’ arsenals.
Feature #3: AI Prospector
If you ever wished you could have an omnipresent SDR you’re going to love this feature.
The AI Prospector allows you to automatically add the prospects Warmly identified on your websites to automated workflows, such as:
- Connecting with a prospect on LinkedIn
- Adding them to an email sequence
- Engaging them in a website chat
When setting up the AI Prospector, you decide on:
- What accounts should be targeted
- How many contacts from each account should be added to a sequence
- What specific contacts should be added (e.g., sales reps, marketing reps, or others)
- Which action should be taken (e.g., send personalized email or LinkedIn message)
- How often should the Prospector run the workflow
This capability solves for time-to-lead, while SDRs can take over ones that respond and provide a tailored experience.
AI Prospector prevents quality leads from falling through the cracks simply because you didn’t have a sales rep on hand.
Try it yourself 👇or watch it in action.
💡Note: You will need to be on one of Warmly’s paid plans to gain access to AI Prospector. For ARC, the ROI was 200% over 6 months.
Pricing
Warmly has a generous free plan that lets you identify 500 website visitors per month.
Find out how Inbox Pirates closed a 4-figure deal in under 2 weeks on Warmly’s free plan.
If you get more monthly traffic and need access to Warmly’s more advanced features, you can choose between two pricing plans:
- Business: From $700 to $1,740 per month, depending on how many visitors you expect to have. It includes up to 10 seats and all of Warmly’s features.
- Enterprise: Custom pricing. Designed for users with an estimated traffic of 100,000+ visitors per month who need more customization options. Includes custom AI personalization, advanced integration capabilities, etc.
💡 Note: All plans include integrations with sales intelligence platforms such as Clearbit, Bombora, and 6Sense, which you would otherwise have to pay for separately.
Warmly Integrations
Although some of the products in this list will have cheaper entry-level prices, Warmly’s platform comes bundled with data solutions that would otherwise cost you a lot more.
The revenue orchestration platform integrates with most modern sales solutions (CRMs, SEPs, etc.) and bundles with Clearbit, Bombora, People Data Labs, 6Sense, and OpenAI.
How does Warmly compare to Dealfront?
Firstly, Warmly’s website traffic deanonymization capabilities are far superior to Dealfront’s.
Warmly can identify companies and individuals, whereas Dealfront is limited to companies alone.
Moreover, Warmly provides more accuracy and precision in revealing visitors and delivers more relevant data insights than Dealfront - especially regarding buyer intent.
Another point you might not notice upfront is that Dealfront requires you to pay separately for its sales intelligence and website visitor identification features (not to mention that it doesn’t reveal prices for its sales data).
Warmly, on the other hand, includes all that and more in all-in-one packages with transparent prices and no hidden costs.
Also, while Warmly allows you to automate repetitive sales processes and provides intuitive and comprehensive insights, Dealfront requires lots of manual work on your end.
However, it should be noted that Dealfront has an edge over Warmly when it comes to its B2B account database, especially for Europe-based prospects.
Pros & Cons
✅ Accurate website visitor identification at both company and individual levels.
✅ Options for live-calling and chatting with website visitors.
✅ Real-time monitoring of visitors’ web sessions with options to engage them via chat or video call.
✅ Enriches each identified visitor with in-depth intent data.
✅ Transparent pricing model.
❌ Significant difference between the free plan and the first paid tier.
❌ Its European data may be limited in comparison to Dealfront.
2. Zoominfo
Zoominfo is a comprehensive sales intelligence platform with one of the largest static B2B databases.
It’s a long-time leader in the B2B data space and has developed (through acquisitions) in a complete sales execution platform (with capabilities like sales engagement and deal analytics).
Features
- B2B contact database with over 70M direct dial phone numbers and more than 174M verified email addresses.
- Data enrichment that runs at the frequency you prefer, allowing you to keep your CRM fresh and weed out stale data.
- AI-powered assistant Copilot, which provides in-depth insights into potential clients and suggests what action sales reps should take next and when.
- Conversation intelligence that allows you to analyze communication with leads and clients and determine which parts of your sales funnel need to be improved and which work like a charm.
Pricing
Zoominfo offers 3 different plans for Talent, Marketing, and Sales teams. Every package includes features that each specific team would benefit the most from.
While Zoominfo’s team opted not to disclose the actual price, the website specifies that the costs depend on several factors:
- Features and functionality
- Number of licenses
- Credit usage
Pros & Cons
✅ Vast B2B database with high data accuracy that delivers high match rates, especially for North America.
✅ Easy to use.
✅ Variety of powerful features allowing for comprehensive sales pipeline management.
❌ Very expensive.
❌ Limited intent data.
3. LeadGenius
LeadGenius is a lead enrichment platform that delivers precision data and insights tailored to each customer.
Features
- Provides custom-curated data based on the criteria you configure, ensuring that the comprehensive insights you get are relevant to your specific industry, target market, and ICP.
- Browser extension allows pulling vital data from various web sources.
- Combines AI-powered web scraping and human specialists who double-check and verify the data, adding an extra layer of quality control and assessment.
Pricing
There are no prices specified on LeadGenius’s website.
The only thing stated is that each price is based on a user’s needs and business scale.
You need to contact its team directly to get a custom quote.
Pros & Cons
✅ Easy to use.
✅ Good choice for businesses in highly specific industries that need more than the usual static B2B database to find their target accounts.
❌ Non-transparent pricing.
❌ Limited functionality.
4. Cognism
Cognism is a sales intelligence platform with global coverage and data that meets all compliance standards.
Features
- B2B database with 70M verified mobile phone numbers globally (47 million cell phone numbers in the US alone) and global data coverage.
- Chrome extension for LinkedIn and LinkedIn Sales Navigator prospecting that allows you to create detailed lists featuring a wide range of prospects easily.
- Seamless integrations with CRMs, such as Salesforce, Hubspot, etc.
- Diamond Data Verification that verifies phone numbers.
Pricing
Cognism doesn’t have one-size-fits-all pricing packages. Instead, the price is tailored to each customer’s needs.
Although we can’t provide you with accurate pricing details, the one thing we know for sure is that the price includes a flat platform fee that includes support, maintenance, onboarding, and initial setup.
For more details, it’s best to contact their team directly.
Pros & Cons
✅ Has more verified mobile numbers than most other platforms.
✅ Solid international coverage.
❌ Opaque pricing structure, indicating it’s probably expensive.
❌ Some of the data may be outdated.
5. Apollo
Apollo is an all-in-one sales platform that can help manage the sales funnel from top to bottom.
Features
- Huge B2B database with advanced filtering capabilities that allow you to narrow down on decision-makers and targeted leads.
- Provides data on 275M contacts and 73M companies with a high accuracy rate.
- Enables automating various sales workflows, such as adding prospects to sequences, assigning tasks, updating fields when a change occurs, etc.
- Detailed analytics reports to help track KPIs.
Pricing
Apollo has a free forever plan that provides unlimited email finder credits, 5 phone number credits, and 10 export credits.
Regarding its paid plans, there are 3 to choose from:
- Basic: $59 per user per month
- Professional: $99 per user per month
- Organization: $119 per user per month
You get a discount if you opt for annual billing.
Note: The paid plans come with a 14-day free trial period.
Pros & Cons
✅ A wide range of features enabling you to manage prospecting, sales engagement, outreach, etc., from a single platform.
✅ Easy to use.
✅ Has a browser extension for one-click online prospecting.
❌ Advanced features are kept behind a high paywall.
❌ Limited integration capabilities, making data exports and syncing difficult.
6. Clearbit
Clearbit is a data enrichment solution that provides real-time B2B intelligence.
Features
- Comprehensive data enrichment that includes over 100 B2B attributes pulled from hundreds of reliable data sources.
- Form optimization, which allows dynamic shortening of data-capturing forms and auto-population of fields Clearbit has information on, increasing the chances of potential clients actually filling them out.
- Dynamic web content creator, enabling you to personalize and adjust your website content to specific customer types.
Pricing
Clearbit is another platform that doesn’t disclose its pricing details.
The only thing stated on the website is that the plan is volume-based and can be configured to include add-on capabilities like Forms, Advertising, and Capture.
This means that you’ll probably be charged extra if you opt for add-ons.
Note: Warmly's pricing plans include access to Clearbit’s rich database.
Pros & Cons
✅ Easy to navigate.
✅ Comprehensive and accurate data.
✅ Seamless integrations with various CRM systems.
❌ Non-transparent pricing structure.
❌ Some of its advanced features are only available as add-ons that add to the overall cost.
7. Crunchbase
Crunchbase is a massive database of private company information, with a special focus on financial data (e.g., funding rounds, investors, etc.)
Features
- Browser extension for web-based prospecting, allowing you to pull a wide range of prospects from various sources.
- Tracks over 2M companies.
- Provides a wide range of valuable insights, from a company’s financial state to market trends, lucrative investment opportunities, etc.
Pricing
Crunchbase has 2 pricing packages:
- Pro: $99 per user per month when billed monthly or $49 on the annual plan
- Enterprise: Custom pricing
The Pro plan has a 7-day free trial to get a taste of Crunchbase’s capabilities.
Pros & Cons
✅ Provides relevant data for various user types and use cases, ranging from startups looking to find investors to companies trying to improve their products based on market intelligence and more.
✅ Easy to navigate.
❌ Oriented toward the North American market, companies from other regions are underrepresented.
❌ CRM enrichment is available only on the highest pricing tier.
8. Clay
Clay is a new lead enrichment tool that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.
It’s growing like crazy among the revenue operations community. However, some sales teams have reported having trouble understanding how it works, so it’s not for everyone.
With Clay, you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”.
Features
- Waterfall data enrichment lets you cross-reference dozens of databases and data providers, increasing the chances of getting accurate data.
- AI web scraper Claygent runs basic prospect research for you anywhere on the web.
- Intuitive lead list builder that lets you create comprehensive lists easily.
Pricing
Clay has a free forever plan that provides 100 monthly search credits and limited access to its features.
For more advanced users, Clay has 4 pricing tiers:
- Starter: $149/mo
- Explorer: $349/mo
- Pro: $800/mo
- Enterprise: Custom pricing
Clay has a 14-day free trial for its Pro package.
Pros and Cons
✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.
✅ Wide range of features and seamless integrations.
✅ Can automate essential sales operations.
❌ Difficult to master.
❌ The costs can easily sneak up on you.
9. Hunter
Hunter started as an intuitive email address finder and verifier that helped you easily track down potential customers.
However, it evolved into an all-in-one email outreach tool that offers a broader range of capabilities than finding emails alone.
Features
- Email finder and verifier that validates email addresses across various data points, ensuring you get the most accurate results.
- Allows for automating cold email campaigns.
- Chrome extension for scraping email addresses from anywhere on the web.
Pricing
Hunter has a free plan with 25 monthly searches and 50 verifications but no domain search credits.
It offers three paid plans:
- Starter: $49/month
- Growth: $149/month
- Business: $499/month
Note: All plans include unlimited users.
Pros & Cons
✅ Unlimited seats on each plan.
✅ Verifies emails in bulk, speeding up the process and reducing bounce rates across levels.
❌ No domain searches on the free plan.
❌ Doesn’t have as many versatile features as some other tools on the list.
10. Lead IQ
Lead IQ is an easy-to-use B2B prospecting platform that tracks key insights and relevant changes in the profiles of your ideal prospects.
Features
- Automatic Salesforce data enrichment, ridding you of stale data and keeping you at the top of the game.
- Has millions of verified profiles, emails, and mobile numbers collected from various public and private sources.
- Tracks job changes and similar signals in relevant accounts, triggering real-time alerts.
- AI-powered email generator that helps you draft personalized outreach messages based on in-depth insights the platform pulled.
Pricing
Lead IQ has a free forever plan that provides:
- 20 verified work emails per week
- 10 mobile phone numbers
- 40 email generations per month
- 10 accounts tracked
There are three paid plans for larger-scale users:
- Essential: $45 per user per month
- Pro: $89 per user per month
- Enterprise: Custom pricing, annual plan only
Note: Some features are available only if you subscribe to Pro’s annual plan.
Pros & Cons
✅ User-friendly interface.
✅ Browser extension that allows for pulling prospects from anywhere on the web, especially LinkedIn.
❌ Limited data for the European market.
❌ Users report various technical issues arising every now and then.
11. Keyplay
Keyplay is a sales platform built primarily for account-based sales and marketing, allowing for detailed lead segmentation and scoring.
It sets itself apart from other static B2B database providers by allowing for really precise filtering, with fields like hiring trends, offers, content, and open roles by function.
Features
- AI-powered Lookalike scoring and discovery helps you find potential clients that are most alike your best customers and prospects.
- Lets you filter account lists with very detailed criteria like hires by role or type of sign up flow.
- Allows for creating custom intent signals and lead scoring.
- Enables tracking relevant intent signals across levels.
Pricing
Keyplay doesn’t have a free trial for its paid plans.
However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records.
If you need more, you can upgrade to one of two plans:
- Growth: $12,000/year
- Scale: Custom pricing
Pros & Cons
✅ Easy to use.
✅ Lots of customization options.
✅ Has deep data points like pricing model, sign-up flow, hiring patterns, etc.
✅ Strong community.
❌ Integrates with only two CRMs (Salesforce and Hubspot).
❌ Its free plan has limited capabilities.
❌ Offers only annual pricing plans.
Start Converting Website Visitors with Warmly Today
By now, you know a lot more about sales prospecting tools - all of which are viable Dealfront alternatives - than at the start of this page.
Thanks for getting this far ;).
All you need to do now is decide which one does the trick for you.
There’s one question to consider that might help turn you in the right direction:
Are you looking for a static B2B database, or do you need a more comprehensive solution that can help reveal granular insights into their interest level and buyer intent?
If you opt for the latter, dynamic solutions like Warmly, Clay, and Keyplay (accounts only) might be the ideal fit.
The best way to make a choice is to test these platforms and experience their capabilities.
Why not start with Warmly? Sign up for its free plan to capture and convert more leads today.
Or book a live demo to see Warmly in action before you try it yourself.