A good buyer intent software identifies and prioritizes accounts showing purchase intent and enables timely, personalized outreach to accelerate pipeline.
I’ll cover the 10 best buyer intent tools that can help you identify and prioritize accounts actively researching solutions.
TL;DR
- Warmly offers the best buyer intent software with its real-time website visitor identification, enriched B2B intelligence, and automation capabilities that turn intent signals into instant outreach.
- ABM-focused tools like 6sense and Demandbase are ideal for enterprise teams looking to combine large-scale intent data with predictive analytics and advertising.
- On the other hand, tools like Visitor Queue and Salespanel can help smaller teams identify website visitors, qualify leads affordably, and personalize engagement without enterprise-level complexity.
Before we begin, I wanted to go over some of the factors to consider when you’re evaluating buyer intent solutions:
What are the factors to consider when buying buyer intent tools?
The main factors to consider when evaluating buyer intent software include how reliable the vendor’s data coverage is, how actionable the intent models and scoring are, and how seamlessly all of that will feed into your existing GTM workflows.
Let’s dive deeper into each one of them: ⬇️
#1: How complete and reliable is the vendor’s data coverage?
The first question that you need to ask yourself is whether the signals the vendor shows actually reflect the buyer activity you care about and cover the geographies, industries, and channels that matter to your ICP.
Look for depth (contact and company-level, page-level behavior) and freshness: stale data creates false positives and missed opportunities.
➡️ During demos, you can ask for examples or sample feeds so you can validate coverage against known accounts.
💡 If I were you, I’d also check channels covered: website behavior, third-party intent (topics/pages), CRM activity, and firmographics.
#2: How accurate and actionable are the intent models and scoring?
The second question you need to ask yourself is whether the vendor’s models distinguish real purchase intent from casual research or noise, and whether you can tune thresholds for your use cases.
High precision matters when your SDRs will act on signals: too many false positives waste time, too conservative and you miss buying moments.
➡️ Evaluate transparency (what signals feed the score) and the ability to customize scoring for product lines, deal size, or sales stages.
#3: How quickly and seamlessly will intent feed into your GTM workflows?
The next question you need to ask yourself if intent signals can be routed into the systems and processes your teams already use, so they become a real pipeline rather than noise.
Consider integrations (CRM, MAP, sales engagement, ABM platforms), supported actions (lead creation, enrichment, alerts), and webhook/API latency.
➡️ You should also check for workflow features like deduplication, enrichment rules, and playbook automation so signals translate into prioritized activities.
#4: Are privacy, compliance, and vendor transparency sufficient for your risk profile?
The last question you need to ask yourself is whether the vendor collects and processes intent data in ways that meet GDPR, CCPA, and your internal privacy requirements and whether they prove it.
➡️ Intent vendors typically aggregate third-party cookies, IP-based signals, and publisher partnerships: you need clarity on consent, opt-outs, and data retention.
Especially if you work for an enterprise, you’d probably need to ask for a security summary, including SOC2/ISO certifications and incident response commitments.
What are the 10 best buyer intent tools on the market?
The best buyer intent solutions on the market include Warmly with its combination of real-time website visitor identification with enriched firmographic and behavioral data, as well as 6sense and Demandbase.
Here’s a comprehensive breakdown:
| Tool | Use Case | Pricing |
|---|
| Warmly | Signal-based revenue orchestration: website visitor ID, buyer intent, AI SDR, chat, and live engagement. | AI Data Agent: from $10,000/yr; AI Inbound Agent: from $16,000/yr; AI Outbound Agent: from $22,000/yr |
| 6sense | AI-powered ABM: identify surging accounts, predictive analytics, and audience segmentation. | Free plan (50 credits); Paid tiers (Team, Growth, Enterprise): Custom pricing; Avg. contract ~$123,711/yr |
| Demandbase | Enterprise ABM: intent-driven targeting, ads, and real-time website personalization. | Platform + user fee; Custom pricing only. |
| Factors AI | Marketing attribution and funnel analytics: cross-channel intent signals, LinkedIn ad attribution. | Free plan (200 companies); Basic: $549/mo; Growth: $1,299/mo; Enterprise: Custom pricing. |
| Visitor Queue | Website visitor identification & personalization: firmographics, lead notifications, CRM sync. | From $31/mo (100 companies) up to $2,299/mo (40,000 companies). |
| UnifyGTM | Multi-source intent + AI agents: outbound sequencing, automated plays, visitor ID. | Growth: $700/mo (annual); Pro: Custom; Enterprise: Custom; Credit-based system for additional data. |
| Salespanel | Affordable lead qualification: real-time visitor tracking, scoring, CRM sync. | Customer Data Platform: from $99/mo; Account Reveal: from $99/mo; Custom plans available. |
| Dreamdata | Customer journey analytics & attribution: 360° GTM data, revenue performance tracking. | Free plan (5 seats); Team: from $999/mo; Business: from $2,499/mo; Enterprise: Custom pricing. |
| Salesloft | AI-guided sales orchestration: lead prioritization, cadences, deal progression. | Advanced & Premier plans; Custom pricing only. |
| ZoomInfo | Enterprise B2B prospecting: large contact database + AI intent insights. | 12-month contracts; Sales, Talent, and Marketing packages: Custom pricing only. |
#1: Warmly
Warmly offers the best buyer intent platform on the market by combining real-time website visitor identification with enriched firmographic and behavioral data to reveal exactly who’s ready to buy and why.
Our software helps you identify your warmest leads and reach out to them immediately with our engagement features.
Disclosure: Even though Warmly is our sales intelligence software, I’ll aim to provide an unbiased perspective on why Warmly offers the best buyer intent platform on the market in 2025.
Warmly is a signal-based revenue orchestration platform that lets you:
- Identify website visitors.
- Reveal which visitors are most likely to convert right now.
- Gain quality insights into prospective customers, allowing your sales reps to tailor their strategies accordingly.
- Automate essential sales processes on top of buying intent signals.
Let’s look at some features that make Warmly so popular among GTM teams worldwide:
Feature #1: Identifies website visitors and reveals their buyer intent
Warmly identifies both companies and individuals visiting your website.
Every identified prospect is enriched with granular B2B data that helps your sales reps determine which of them fit your ICP profile and tailor their approach accordingly, including:
- Contact details (company and personal names, email addresses, LinkedIn profiles, phone numbers, etc.).
- Firmographics (location, industry, size, etc.).
- Technographics (the technology and software a company primarily uses).
- Demographics (individual job roles, seniority, etc.).
- CRM data (past interactions with your reps, won and lost deals, former champions, etc.).
However, that’s not all.
Warmly also tracks intent data, translating it into actionable insights your sales team can leverage to detect leads most likely to convert right now.
Warmly detects several types of intent data, such as:
- First-party intent: This includes intent signals that the leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
- Second-party signals: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
- Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.
But why is this so important?
With intent data, your SDRs can identify and prioritize your hottest leads from the start instead of wasting their efforts on cold or low-value leads.
As a result, you’ll experience more conversions and ROI before you know it.
Check out our product walkthrough to learn more about Warmly’s features in use:
Feature #2: Sales automation
Warmly offers a few sales automation features to help you put essential operations on autopilot and ensure that no high-value lead is missed again.
Firstly, the Orchestrator lets you streamline LinkedIn and email outreach by automatically adding high-intent leads to specific sequences.
Our software lets you set up all the essential parameters, enabling you to completely customize it to fit your needs, goals, and target market, including letting you:
- Specify the trigger that sets the sequence in motion (e.g., a visitor goes to a high-intent page, such as pricing).
- Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
- Set up the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
- Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).
Try it yourself 👇or watch it in action.
Then there’s the AI Chat that leverages the power of AI to engage high-intent leads on your website by:
- Asking them qualifying questions.
- Answering their queries.
- Booking meetings.
- Offering relevant collaterals, etc.
The AI that powers AI Chat is fully trainable, meaning you can tailor it to your specific brand tone of voice and other requirements.
Finally, Warmly’s automated alerts notify sales reps via Slack whenever a high-intent lead lands on your website or takes a high-intent action. This significantly shortens the time to lead, increasing your chances of getting more conversions.
Feature #3: Live lead engagement
Warmly has another trick up its sleeve against competitors on the market for users who want to make the most of the traction gained by the intent insights the platform uncovers.
Namely, Warmly lets you engage your leads in a live video call while they’re still on your website.
When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.
Once your reps assess that the time is right, they can hop on a video call straight from Warmly’s dashboard.
As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.
Try it out here:
Feature #4: A B2B Prospect Database: Coldly
Warmly’s Coldly, a database with 200M+ accounts and contacts, gives your sales team an excellent starting point for prospecting.
Coldly includes all the B2B data your sales reps need to make initial contact, including:
- Validated emails.
- Phone numbers.
- LinkedIn profiles.
Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.
Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.
Your team will have both accurate contact data and the right tools to pick up buyer intent signals and set up workflows on top of them.
Warmly’s Integrations
Warmly integrates with a wide range of platforms, including:
- OpenAI.
- Slack.
- Apollo.
- Outreach.
- Demandbase.
- 6sense.
- Clearbit.
- People Data Labs.
- And more.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle—partner discounts for over 25 sales, marketing, and GTM tools.
This way, you can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 3 paid product plans that you can choose from:
- AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
- AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
- AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Versatile sales orchestration options.
✅ Live sales engagement capabilities.
✅ Reveals who your hottest leads are right now.
❌ Pricing is modular.
#2: 6sense
Best for: Identifying accounts on your website that your sales team can reach out to.
Similar to: ZoomInfo, Warmly.
6sense offers an AI-powered ABM platform that combines B2B data with intent signals to automate your ABM workflows.
The platform is a good buyer intent solution with its ability to identify surging accounts that are most likely to buy, so your reps can react in time.
Features
- The tool tracks and gives you exposure to 65M+ companies, 600M+ buyer profiles, and 35K+ industries.
- Detects buyer intent and connects it with the rest of the lead’s customer journey online so you can recognize leads most likely to convert based on their level of intent.
- AI-powered predictive analytics: The software can predict prospects to prioritize in advance.
- Dynamic audience building: The platform provides you with 80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.
Pricing
6sense offers a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.
To get more out of the platform, you’d need to be on one of their three paid tiers:
- Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP, and dashboards.
- Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
- Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.
Even though 6sense does not disclose its pricing on the website, I found 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.
💡You can check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.
Pros & Cons
✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.
✅ The tool has a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.
✅ Dynamic audience building with 80+ segmentation filters.
❌ 6sense doesn’t identify individual accounts.
❌ The platform can get expensive, which is why some sales teams have been looking for 6sense alternatives.
#3: Demandbase
Best for: Identifying and targeting the right prospects with the right message to support ABM campaigns.
Similar to: Warmly, 6sense.
Demandbase is a sales intelligence platform built for ABM teams, which has a wide range of features designed for sales, marketing, and even advertising departments.
It’s a viable buyer intent software for larger companies looking to retarget prospects at scale with relevant messages and provide leads with a personalised website experience.
Features
- Account-based marketing orchestration: You can create customizable workflows aimed at specific accounts/audience segments.
- Ad targeting options: You can display personalized ads to high-value accounts.
- Real-time website personalization: Leverage buying intent and B2B data to provide each target account with a tailored web experience, including everything from messaging and images to offers and CTAs.
- Agentbase: Agentbase is Demandbase’s system of connected AI agents for total GTM alignment. The AI agents work together and are powered by the same data, helping you deliver a better and faster pipeline.
Pricing
Demandbase does not include its pricing, so you’d have to contact their team to get a quote.
➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.
Pros & Cons
✅ Targeted B2B advertising and retargeting.
✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.
✅ Sales insights that your team can use to prioritize accounts.
❌ The tool has a steep learning curve, according to G2 reviews.
❌ Described as expensive when compared to other options on the market.
#4: Factors AI
Best for: Detailed marketing attribution.
Similar to: Attribution.
Factors AI is an AI-powered marketing analytics platform that empowers businesses to enhance their sales pipelines by capturing and analyzing cross-channel intent signals.
It’s a good buyer intent solution if you are looking to identify website visitors and track their engagement with your marketing efforts.
Features
- Multi-touch attribution, including LinkedIn ad campaign attribution and retargeting, content attribution, and even offline event analytics, provides users with a complete picture of their marketing campaigns’ performance and directs them toward warm leads.
- Funnel analysis that maps out the entire customer journey and lets you track how leads progress through the pipeline, identify touchpoints, and detect bottlenecks.
- The platform also provides tools for segmenting, scoring, and analyzing high-intent accounts.
- LinkedIn Adpilot: Factors AI helps sales teams improve LinkedIn targeting and messaging with refined audiences, intent-based campaigns, automated optimizations, and measuring ROI.
Pricing
Factors AI has a free forever plan that lets you identify up to 200 companies visiting your website per month.
It also provides customer journey timelines, starter GTM dashboards, up to 5 segments and 20 custom reports.
If you need access to more versatile features, there are three paid plans to choose from:
- Basic: $549/mo, which includes 5 seats, 3000 identified companies, advanced GTM dashboards, advanced website analytics, custom metrics and KPIs, and more.
- Growth: $1,299/mo, includes up to 10 seats, 8000 identified companies, LinkedIn attribution, ABM analytics, account scoring, etc.
- Enterprise: Custom pricing, up to 25 seats, custom number of identified companies, multi-touch attribution (campaigns, content, offline events & more), up to 15 alerts on Slack / MS Teams, etc.
Pros & Cons
✅ Automatic lead scoring and qualification.
✅ Good integrations when compared to alternatives.
✅ Intuitive interface, according to customers of the tool.
❌ Issues with capturing and accurately identifying website leads, which is why some people have been looking for Factors AI alternatives.
❌ Multi-touch attribution is available only on its top pricing tier.
#5: Visitor Queue
Best for: Identifying website visitors and personalizing your website to them in real-time.
Similar to: Lusha, Warmly.
Visitor Queue is a good buyer intent software as it reveals which companies are visiting your website, tracks their on-site behavior, and provides firmographic details so sales teams can spot buying interest early.
The platform also offers lead notifications and CRM integrations, making it easier to act quickly on warm accounts.
Features
- Customizable filters that you can use to create lead segments or exclude website visitors who don’t match your ICP from showing up in your dashboard.
- Automatically assign prospects who fall into a specific category to the sales rep in charge of managing them.
- Send emails to warm leads directly from the platform.
- Personalize your website to your prospects: Visitor Queue helps you customize your website on an individual basis for your prospects that fall within your ICP, personalizing their view of your website.
Pricing
Visitor Queue offers as many as 11 pricing plans based on the number of unique companies captured per month:
▶️ 100 companies - $31/mo for unlimited users and websites (only available as an annual contract).
▶️ 300 companies - $89/mo.
▶️ 500 companies - $109/mo.
▶️ 1,000 companies - $189/mo.
▶️ 2,000 companies - $299/mo.
▶️ 5,000 companies - $469/mo.
▶️ 10,000 companies - $749/mo.
▶️ 15,000 companies - $989/mo.
▶️ 20,000 companies - $1,249/mo.
▶️ 30,000 companies - $1,799/mo.
▶️ 40,000 companies - $2,299/mo.
Pros & Cons
✅ Unlimited users and websites on each plan.
✅ Lets you deliver personalized content for leads on your website.
✅ Generally more affordable than other alternatives on the market.
❌ Limited visitor data with only basic contact details.
❌ There are integration issues, according to G2 reviews.
#6: UnifyGTM
Best for: Accessing multiple intent data sources and combining them with AI agents.
Similar to: Warmly, ZoomInfo.
UnifyGTM is a visitor identification platform that helps sales reps drive pipeline by giving them access to multiple intent data sources, AI, and automations.
The platform is a good buyer intent tool for brands looking for an all-in-one solution for warm outbound.
Features
- Get access to 10+ data sources to identify when prospects are ready to buy from you, featuring 1st and 3rd party signals.
- Automated Plays that help you craft custom prospecting, enrichment, AI research, and sequencing workflows that run on autopilot for your sales team.
- Multi-touch Sequences that let you reach buyers where they are by sending them personalized messages directly through UnifyGTM with managed deliverability.
- AI Agents: Leverage UnifyGTM’s AI Agent to scale account research and personalized messaging on your website. The platform uses artificial intelligence to scrape websites, Google and CRM data to engage with your prospects.
Pricing
UnifyGTM has a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:
- Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
- Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
- Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.
You can purchase credits separately if you run out of credits in your existing paid plan.
UnifyGTM’s credit-based system charges you:
- 0.1 credit for each revealed company per month.
- 2 credits for each B2B email you reveal per month.
- 4 credits for each mobile phone number you reveal per month.
- 1 credit per B2B champion tracked per month.
- 5 credits per new hire per month.
➡️ Check out our comprehensive UnifyGTM pricing guide to figure out if the tool is the right option for you.
Pros & Cons
✅ You’ll get access to intent signals from 10+ sources, covering first-party and third-party data.
✅ Automated Plays and Sequences.
✅ AI Agents that engage with your readers in real-time.
❌ Limited visitor identification features, which is why some brands have been looking for UnifyGTM alternatives.
❌ The pricing model does not fit the budgets of smaller companies and start-ups.
#7: Salespanel
Best for: Teams looking for an affordable, data-driven way to qualify leads and personalize engagement without enterprise-level complexity.
Similar to: Warmly.
Salespanel is a good buyer intent software as it tracks website visitors in real-time, identifies companies and leads, and scores them based on behavioral data to surface accounts most likely to buy.
The platform integrates this intent data with CRM and marketing automation tools, helping teams align outreach with actual buyer activity.
Features
- Real-time lead scoring and qualification: Leverage first-party intent data and your ICP attributes to score every lead identified on your website.
- Comprehensive buyer intent data: You can collect and use first-party buyer intent data with minimal configuration.
- Detailed analytics dashboards: Your team would be able to visualize lead generation metrics to detect bottlenecks, improve attribution, and understand what yields the best results.
- Deep tracking: Salespanel lets you track website visitors by assigning each a unique ID (not cookies), providing enhanced customer journey tracking and cross-domain tracking.
Pricing
Salespanel offers three plans, two of which have the same starting price:
- Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
- Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
- Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.
➡️ The difference between the first two tiers lies in the number of website visitors you can identify and in essential features like Deep Tracking and real-time lead scoring, which are available only on the Account Reveal plan.
Pros & Cons
✅ Comprehensive analytics tools.
✅ Easy setup and user-friendly interface.
✅ Deep tracking functionality that prepares you for a cookie-less world.
❌ The costs can easily add up, given the caps and limitations in the essential packages.
❌ Annual billing only with no free plan.
#8: Dreamdata
Best for: Automatically collecting, modelling, and activating B2B GTM data so you can get a 360 view of every customer journey.
Similar to: Salesloft.
Dreamdata is a platform that automatically collects, models, and activates B2B go-to-market data.
The platform offers a comprehensive suite of tools for enterprises looking for a tool to analyze customer journeys, measure performance, and optimize campaigns.
Features
- Customer journey visualization: You’ll be able to access interactive customer journey timelines to reveal every detail behind every account.
- Performance attribution: Analyze the revenue-generating performance of every channel, campaign, and content with data-driven attribution.
- Buying signal identification: Use high-intent signals from various sources to prioritize Sales outreach and ABM towards sales-ready accounts.
- Single source of truth for marketing ops: Marketing Ops teams can benefit from Dreamdata’s single source of truth that doesn't require manual maintenance, with single-click integrations.
Pricing
Dreamdata offers a free plan for up to 5 seats that lets you get unlimited prospect reveal, B2B web analytics, and the ability to connect your CRM.
- Team: From $999/month (billed annually), includes 2 years of user activity history, up to 10 seats, 30,000 monthly tracked users (MTUs), and 5 active syncs.
- Business: From $2,499/month (billed annually), includes 3 years of user activity history, unlimited seats, 60,000 MTUs, and 10 active syncs.
- Enterprise: Custom price. Includes 3 years of user activity history, unlimited seats, custom MTUs, and custom active syncs.
Pros & Cons
✅ Provides invaluable insights into the customer journey.
✅ Good integrations between channels, attribution, and CRM.
✅ Excellent at tying marketing efforts to actual revenue, according to G2 reviews.
❌ Audience syncing can be expensive, especially with detailed targeting.
❌ Onboarding assistance could be better, according to reviews.
#9: Salesloft
Best for: AI-guided sales execution and pipeline acceleration across the entire revenue cycle.
Similar to: ZoomInfo.
Salesloft is a revenue orchestration platform that turns buyer signals into clear next steps.
With AI-driven lead prioritization, automated cadences, and real-time conversation insights, the platform helps reps stay focused, act faster, and close more deals without the guesswork.
Features
- AI sales agents that can handle activities such as account research, buyer identification, and deal summarization, allowing sales teams to focus on high-impact actions.
- Conductor AI for guided selling that evaluates seller activity, buyer engagement, and opportunity data to guide sellers on the most effective next steps, enhancing productivity and deal progression.
- You can create automated, multi-step sequences for engaging prospects through various channels, ensuring timely and consistent communication.
Pricing
Salesloft has two pricing plans:
- Advanced: Provides access to all Salesloft features except forecasting and revenue management.
- Premier: Everything in Advanced, plus forecasting and revenue management.
However, Salesloft doesn’t publish prices for either plan, meaning you’ll have to contact its team for a quote.
There’s no free trial, but you can book a demo to see it in action.
Pros & Cons
✅ User-friendly interface.
✅ Integrates smoothly with major CRM systems like Salesforce, enabling efficient data sync and workflow management.
✅ Detailed analytics when compared to alternatives.
❌ The email templates it provides have limited customization options, making it difficult to tailor them to specific prospecting needs.
❌ Some customers have reported occasional glitches or issues with integrations.
#10: ZoomInfo
Best for: Enterprise-grade B2B prospecting powered by AI-driven insights and one of the largest U.S.-focused contact databases.
Similar to: 6sense.
ZoomInfo is a strong buyer intent software as it aggregates 1st-, 2nd-, and 3rd-party intent signals from across the web, pairing them with its B2B contact database.
Its real-time alerts and advanced filters help sales teams prioritize outreach to prospects most likely to convert.
Features
- Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
- Advanced filtering: Your team can filter prospects based on various criteria, such as industry, company size, location, and job role.
- Intent data: ZoomInfo tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours.
Pricing
ZoomInfo has three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.
These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.
Since ZoomInfo doesn’t disclose actual prices, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.
Pros & Cons
✅ Extensive and up-to-date B2B contact database, particularly strong in the U.S. market.
✅ Intuitive interface, despite having numerous features.
✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.
❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.
❌ The platform can get really expensive for the full solution.
Reach out to in-market prospects with Warmly’s signal-based buyer intent and automation capabilities
That wraps up our comprehensive list of the 10 best buyer intent software platforms in 2025 for enterprises looking to scale ABM and revenue operations.
Warmly stands out not only because it classifies and enriches 1st-, 2nd-, and 3rd-party signals in real time, but also because it instantly turns those insights into action with automated outreach triggers, AI chat, and live engagement.
This means your reps can connect with buyers at the exact moment they’re researching solutions and not after the opportunity has gone cold.
If your team is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.
Here’s what else you’ll get by signing up for Warmly:
- The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
- A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
- Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
- Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
- A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
- Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
Book a live demo to see it in action.
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