NEW SIGNAL Trigger automatic outreach when your ICP changes jobs

logo Warmly
AI Agents
AI Marketing Ops
TAM Analysis, Lead Scoring, and Routing
AI Demand Gen
Targeted campaigns at scale
AI SDR
Automated lead engagement
AI Co-Pilots
Facilitate more effective human-to-human connections
Solutions
Signals
Person-Based Signals
Target with real-time signals
1st Party
Web Intent
2nd Party
Social Activity
3rd Party
Research Intent
New Hire Signal
New Hire
Data Sources & Integrations
Coldly Contact Database
Export lists of 250M+ cold contacts & companies
Integrations
Connect to all your favorite data & workflow tools
Features
AI Chatbot
Always on intelligent lead engagement
Warm Offers
Show relevant offers to every prospect
icon
AI Orchestrator
Agentic lead nurturing via email, LinkedIn, and paid ads
Resources
Academy
Getting started
Playbooks
Run our plays
Blog
Read our blog
Media
Customers
Pricing
Partners
Warmly Partners
Partner Discounts
Warmly Advocates
Reviews
About
Career
Join our team
Customers
Pricing
AI Agents
AI Marketing Ops
** Description **
AI Demand Gen
** Description **
AI SDR
** Description **
AI Co-Pilots
** Description **
Solutions
Person-Based Signals
Web Intent
1st Party
Web Intent
2nd Party
Social Activity
3rd Party
Research Intent
New Hire Signal
Data Sources & Integrations
Coldly Contact Database
Export lists of 250M+ cold contacts & companies
Integrations
Connect to all your favorite data & workflow tools
Features
AI Chatbot
Auto-chat website visitors
Warm Offers
** Description **
icon
Al Orchestrator
Auto-email & Auto-Linkedin warm prospects
Resources
Academy
Getting Started
Playbooks
Run our plays
Blog
Read Our Blog
Media
** Description **
Partners
Warmly Partners
Partner Discounts
Warmly Advocates
About
Career
Join our team
Log In
Looking for Zoom
Nametags? Visit here
Try Free
Book a Demo
Log In
Looking for Zoom
Nametags? Visit here
Try For Free
Looking for Zoom
Nametags? Visit here
Book a Demo
Go Back
Announcement

Press Release: Warmly Series A Announcement

Discover how Warmly's AI-fueled pipeline acceleration platform helps SMBs increase sales by over 200%. Secure your prospects and fast-track time to purchase.

Time to read

Posted on

October 24, 2023

Alan Zhao

Head of Marketing

Press Release: Warmly Series A Announcement
Table of contents
Book a Demo
linkedin logospotify logoyoutube logoinstagram logotik-tok logosocial logo x
Book a Demo
linkedin logospotify logoyoutube logoinstagram logotik-tok logosocial logo x

Warmly Secures $11M Series A to scale its AI fueled pipeline acceleration platform for SMBs 

‍

Delivers ready to convert prospects increasing pipeline by +200% in the first 3 months

‍

San Francisco, CA - October 19, 2023 - Warmly, the first AI fueled pipeline acceleration platform that harnesses the power of existing sales enablement and intent tools to automatically deliver ready to convert prospects to sales, announced an $11M Series A round led by Felicis, NFX, Zoom, F-Prime Capital, Maven Ventures and others. The Warmly platform orchestrates metadata from Salesforce, Hubspot, Slack, Outreach & Salesloft and combines them with intent data from 6sense, Clearbit and Bombora to identify, track, and connect with website visitors who are in active buy mode. This allows teams to prioritize the deals most likely to close. Warmly is purpose built to meet the growth targets and budgets of small and medium (SMB) sized B2B companies. Early adopters include New Relic, Zoom, Seamless.ai, and Sendoso.

“Organizations spend more than $47 billion each year to drive prospects to their websites, yet 97% of visitors never fill out a form or share their information,” said Warmly cofounder Carina Boo, “The ability to engage with these prospects in real-time, while they are actively researching on your site fast-tracks time to purchase, and that’s what sales reps need,” said Boo.

SMBs are struggling

99% of organizations are SMBs. In this climate of layoffs, global financial pressures and budget cuts, companies of all sizes have fewer in-bound leads while needing more ‘at-bats’ to meet growing quotas. Large organizations can often hire more staff or buy expensive enterprise grade solutions to help. The Warmly Platform was purpose-built to automate and orchestrate the sales tech stack for SMBs, and deliver ready to convert prospects. Warmly clients have seen: 

  • ROI - Namecoach got 282% ROI in 6 months while Behavioral Signals doubled their enterprise pipeline in 30 days
  • Fast results - Kanji booked two qualified new business meetings with minutes of installation 

“We were running multiple campaigns and weren’t seeing the results we wanted,” said Jay Leano, VP Sales, Behavioral Signals. Within the first month of using Warmly we were able to double our enterprise pipeline with outbound campaigns that converted quickly on our site.”

According to Gartner, most prospects require on average 20 touches to convert to a trial or a meeting. And cold outbound conversion rates have plummeted as buyers are now inundated with sales outreach. Warmly cuts to the chase, enabling sales to start a warmer conversation with prospects directly, at the exact moment they are actively researching.  

“The reason to buy Warmly is to deliver more new business meetings to your reps,” said Jonathan Pogact, VP Marketing, Seamless.ai. “Knowing that someone who has engaged with our content and emails before is back again, and being able to engage with them in real-time, ensures our sales reps have higher rates of conversion. This solution is critical for any business that runs on inbound marketing and SDRs,” said Pogact.

“The average digital attention span is 8 seconds, according to media analysts and data scientists,” says Aydin Senkut, Warmly Series A investor, Founder and Managing Partner at Felicis. “So the opportunity to catch a prospect while they are actively engaged with your content is fleeting. There is no time to chat the visitor, upload a lead into a CRM, enrich the data, and add to a follow up sequence. Warmly provides real-time orchestration of these tasks within that 8-second window.”

How Warmly works: Simple, automated orchestration with easy installation:

  • Warmly identifies anonymous traffic and associates the ‘suspects’ to opportunities and target accounts in the CRM
  • Accounts are scored based on intent signals from website, CRM, Outreach, SalesLoft, 6sense and Bombora
  • High propensity to convert prospects visiting the site are served to sales reps instantly so they can engage and greet ideal prospects via AI chatbot real-time
  • If the AI Chabot is not able to secure a meeting, then Warmly automatically finds the decision makers of hot accounts and sends personalized messages on behalf of the sales reps via email and LinkedIn

By automatically aggregating data and integrating insights from various platforms, Warmly identifies which accounts to prioritize, the stage of the buyer journey, and orchestrates the most effective next step to drive trials and meetings.

“Many of the newer sales tools and strategies work in silos to solve one piece of the sales funnel challenge," explained James Currier, General Partner of NFX. "Warmly's AI driven approach and automated orchestration of these tools enables sales teams to convert leads faster.”

“Organizations still struggle with how to increase sales productivity,” explained Max Greenwald, CEO of Warmly. “The promise of AI is not to replace humans, it’s to enable humans to be more effective and deliver more with the same or less. Warmly has the first solution that does this today. With this new capital we will bring the vision of autonomous sales orchestration. By shifting from automation to autonomy, we can empower sales teams to navigate complex processes on autopilot and serve prospects more dynamically.”

‍

About Warmly

Founded in 2020 by Ex-Google and Forbes 30 under 30 honorees, Warmly is the first AI fueled pipeline acceleration platform that harnesses the power of existing sales enablement and intent tools to automatically identify high propensity website visitors and alert them to sales for real-time engagement. It’s the first such solution purpose built to meet the business and budget needs of SMBs.

Based in San Francisco, Warmly investors include Felicis, NFX, Zoom, F-Prime Capital, Maven Ventures, Soma Capital, YC and others. The company has grown 30% month-over-month during the last year. 

‍

About Felicis

Founded in 2006, Felicis is a venture capital firm investing in companies reinventing core markets, as well as those creating frontier technologies. Felicis focuses on early-stage investments and currently manages over $3B in capital across 9 funds. The firm is an early backer of more than 47 companies valued at $1B+. More than 100 of its portfolio companies have been acquired or gone public, including Adyen (IPO), Credit Karma (acq by Intuit), Cruise (acquired by General Motors), Fitbit (IPO), Guardant Health (IPO), Meraki (acq by Cisco), Ring (acq by Amazon), and Shopify (IPO). The firm is based in Menlo Park and San Francisco in California. Learn more at www.felicis.com.

‍

About NFX

NFX is the world’s largest venture firm dedicated exclusively to pre-seed and seed stage companies. The firm is based in San Francisco, CA and Herzlia, Israel, and invests in network-effects driven startups. Founded by entrepreneurs who built 10 companies with more than $10 billion in exits across multiple industries and regions, NFX is transforming how true innovators are funded. Learn more at www.nfx.com.

Become a Revenue Rebel
Subscribe to our newsletter for revenue leaders, by revenue leaders. Get updates on new show releases, practical advice, data-driven insights, and trending topics in GTM.
Thanks for subscribing to our newsletters.
Oops! Something went wrong while submitting the form.

Get Started In Minutes

You are one pixel away from converting more qualified accounts visiting your site.
Book a Demo
Try For Free
logo Warmly
linkedin logospotify logoyoutube logoinstagram logotik-tok logosocial logo xblog icon
PLATFORM
For Sales Teams
For Marketing Teams
Integrations
COMPANY
Pricing
Security
Blog
Zoom Nametags
RESOURCES
Help Center
ROI Calculator
Playbooks
Do Not Share My Data
Community
Compare
vs Drift
vs Clearbit
vs Qualified
vs Leadfeeder
vs Zoominfo
vs Demandbase
vs 6Sense
vs RB2B
vs Unify
About
Careers
LEGAL
Terms of Service
Privacy Policy
Privacy FAQs
Copyright © 2025 Warmly