Namecoach Overview & Value Path
Company background: Namecoach, a leading tool in audio name pronunciations, works with over 300 organizations to promote inclusion, belonging and rapport in interactions. Their tool is commonly used to benefit recruiting, retention, DEI, sales, and customer success teams.
Objective: Gain more customers. Namecoach has ambitious revenue goals for the year and turned to Warmly increase qualified pipeline.
Result: In 6 months, Namecoach generated 26 new opportunities with Warmly, achieving a 282% ROI to date.
How Warmly Delivers Value
“I think in today’s market, the most important thing is that you’re able to capture every single lead possible. So although people are coming to our website, I think the most important thing is that, if they’re looking, if they’re interested, if they’re doing high intent things or if they’re even just thinking about Namecoach, we want to capture every single person and not just rely on them to click that request a demo button. And Warmly allows us to do just that… successfully get in front of and engage with every relevant visitor that comes to our website.” - Laura Miller
Warmly’s website chat tool enables its customers to i) get notified via Slack when a prospect is on their website and exhibiting high intent behavior (like looking at the pricing page), ii) join the prospect’s live session and see exactly what the prospect is doing on the website in real-time and iii) start a chat or video conversation with the prospect to answer questions, offer insights and book meetings.
Warmly typically identifies over 100 companies and universities every day that visit Namecoach’s website. Using Warmly’s segment builder, Namecoach is able to eliminate the accounts that don’t fit their ICP while also highlighting the accounts that engage in particularly high intent behavior on their website (things like visitor active seconds and visiting high intent pages). The sessions for these accounts are the ones that Namecoach’s team warm calls into in an attempt to qualify prospects and land qualified booked meetings.
In Namecoach’s first few months of using Warmly’s website chat tool, they have been able to reach out to hundreds of prospects visiting their website and have booked 26 meetings that are incremental to Namecoach’s current sales workflow.