WARMLY VS CLAY

Clay Enriches. Warmly Executes.

Clay is a powerful spreadsheet with 100+ integrations. It can build lists, enrich contacts, and push them to ad platforms. What it can't do: remember what changed since yesterday, resolve the same company across 10 data sources, track a buyer through their journey, or run your GTM automatically. Warmly's TAM Agent does all of that — and fires in real time.
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Warmly vs Clay: Which is better for GTM in 2026?

Warmly is an AI-powered GTM platform with real-time intent signals, entity resolution, and buyer journey tracking. Clay is a spreadsheet-based enrichment tool with 100+ data provider integrations. Warmly runs automatically; Clay requires manual workflow building and 5-10 hours/week of maintenance.
The short answer: Clay is better for teams with dedicated RevOps who want complete control. Warmly is better for teams who want GTM to run automatically, in real time, without weekly table maintenance.
The four structural gaps Clay can't close
No memory
Clay re-runs queries on a schedule. It doesn't know what changed. Warmly tracks account state continuously.
No entity resolution
Clay enriches rows independently. "Acme Corp" and "Acme Corporation" are two different rows. Warmly resolves all signals to a single account entity.
No buyer journey
Clay knows what's true about an account right now. Warmly knows what's changing — and triggers the right play at the right moment.
No proprietary intent
Clay consumes third-party signals you share with every competitor. Warmly generates 5M first-party signal records daily from direct behavioral observation.
Webclip
Choose Warmly if
You want AI agents that run without babysitting
You need real-time signal response (not hourly-at-best batch refreshes)
On-site conversion + off-site orchestration need to work as one system
You want 220M+ contacts included, not credit-billed
You don't have 5-10 hours/week for workflow maintenance
Choose Clay if
You have dedicated RevOps who want formula-level control
Your use cases are truly custom and non-standard
You're comfortable with the Clay agency ecosystem
You already have a mature intent stack and just need enrichment
Use both if
You love Clay's enrichment depth and Claygent research
You want Warmly's real-time signals feeding Clay's workflows
You need on-site conversion that Clay doesn't offer
You want every Clay credit spent on a contact who's actually in-market
See the combined workflow
Key differences:
Aspect
Clay
Warmly
Core model
Scheduled table workflows
Real-time AI agents
Dynamic audiences
Scheduled polling (hourly = enterprise only)
Continuous, event-triggered
Entity resolution
Row-by-row enrichment, no account graph
Unified entity resolution across all sources
Intent signals
Third-party aggregation (shared, batched)
5M first-party records/day (exclusive, real-time)
Ad audience sync
Enterprise beta (launched Feb 2026)
Native, tied to TAM Agent + buying committee
Maintenance
5-10 hrs/week
1-2 hrs/week
Pricing at scale
$1,800/mo + 50% overage premium
All-in platform
Native integration
N/A
Yes — webhook pushes contacts to Clay tables in real-time

Understanding Clay's Approach

Clay is a spreadsheet-based data enrichment and workflow tool. Think of it as Excel with 100+ API integrations built in — you bring the logic, Clay brings the data connections.
What Clay genuinely does well
Flexibility
Build almost any enrichment workflow with spreadsheet logic
Integrations
100+ data providers accessible from one interface
Claygent
AI research agent for custom data gathering
Community
Active template library and shared workflows
One-time list builds
Fast, powerful, flexible for ad-hoc enrichment
How Clay works
01 • Create a "table" (spreadsheet)
02 • Add columns for data you want (email, company, title, etc.)
03 • Connect enrichment providers in a waterfall
04 • Build formulas and logic
05 • Schedule the table to re-run (or trigger manually)
06 • Export results to your CRM or ad platform
What Clay does NOT have natively
Real-time event-driven audience updates (only scheduled polling)
Entity resolution across data sources
Account-level state or memory between table runs
Proprietary intent signals (relies on third-party providers)
On-site visitor identification
Native inbound conversion (AI chat, meeting booking, visitor identification)
The Clay ecosystem
Clay Core
Free (1,200 credits/year), Starter ($134/mo annual / $149/mo monthly), Explorer ($314/mo annual / $349/mo monthly), Pro ($720/mo annual / $800/mo monthly). Enterprise: median ~$30,400/year (Vendr data)
Clay Credits
Consumed per enrichment — burn quickly on complex workflows; overages billed at a 50% premium
Clay Agencies
$2,000–5,000/month for teams who need help building and maintaining workflows
What's not included
Contact database, sequencing tool, chat tool, intent data subscriptions
G2 rating: Clay scores 8.0 for Ease of Use vs Warmly's 9.5 — the maintenance gap shows up in user ratings too.

Understanding Warmly's Approach

Warmly is two AI agents — TAM Agent and Inbound Agent — built on a unified account graph that processes 5 million signal records per day and resolves them to a single entity per account.
TAM Agent — 8 capabilities, zero manual list building:
Dynamic Audiences
What It Does
Multi-vendor waterfall
Builds and continuously updates your target account list based on real-time signal triggers — not scheduled polling
ICP Tiering
 Scores and classifies every account against your criteria automatically
Buying Committee ID
Maps champion, decision-maker, and influencer at each account
Intent Scoring
6-factor ML model combining first-party behavioral signals + third-party intent
Contact Enrichment
Verified emails, titles, phone numbers, and LinkedIn profiles from a 220M+ database
LinkedIn Ad Sync
Pushes buying committee contacts to Matched Audiences automatically — native, not a new beta
Outbound Orchestration
Triggers personalized sequences when accounts cross intent thresholds
Nurture
Keeps warm accounts engaged until they're ready to convert
Inbound Agent — on-site conversion Clay doesn't have:
Inbound Agent — on-site conversion Clay doesn't have
AI chat and live human routing
Real-time visitor identification (person-level)
Automatic meeting booking
Website personalization by visitor segment
Native Clay webhook — pushes scored contacts and signal context directly into Clay tables
The Contacts Graph — the engine underneath both agents
Warmly continuously ingests CRM deal history, website behavior (page-level, individual-level), third-party intent, hiring signals, and tech stack data — and resolves everything to a single account entity. When a signal fires, Warmly knows the full story: who was on your pricing page, what deal notes exist in your CRM, where they are in their journey. Clay can enrich a row in that moment. Warmly knows what changed since last week.

What Clay Can't Do, No Matter How You Configure It

These aren't missing features. They're architectural limitations of the spreadsheet model.
Gap 1: No Memory — Clay Re-Runs. Warmly Tracks.
Clay's "dynamic audiences" use scheduled sources — the table re-runs on a schedule (daily, weekly, or hourly for enterprise). But each run is independent. Clay doesn't know what was true about an account last Tuesday vs. today. It doesn't detect that an account moved from outside your ICP to inside it. It doesn't know that a contact's title changed, or that an account that was cold last month is now on its third visit to your pricing page.
Clay's model: "Run the workflow again. See who's in the table now." Warmly's model: "This account crossed an intent threshold 12 minutes ago. Here's what changed."
Real-time isn't just speed. It's the difference between catching a buying window and missing it entirely. The average B2B purchase window is measured in days to weeks — by the time a scheduled Clay table re-runs and flows through to your sequencer, the window may already be closed.
Gap 2: No Entity Resolution — Clay Enriches Rows. Warmly Resolves Accounts.
Clay enriches each row independently using whichever provider responds first. If Clearbit calls a company "Salesforce.com Inc" and Apollo calls it "Salesforce," those are two different rows in your table. If your CRM has the company stored as "SFDC," that's a third. None of these automatically link together into a single authoritative account record.
The downstream consequences compound across every part of your GTM:
Intent signals fire on one name variant but never associate to the right CRM account
SDRs reach out to the same account three times from three different records, unaware of prior touches
Attribution reporting treats the same deal as three separate companies
Buying committee members get split across duplicate records — you think you have one contact at the account, but you have five fragmented ones
Warmly anchors every signal — website visits, ad impressions, intent topics, CRM activity, enrichment data — to a single account entity, regardless of how the company name appears across sources. Every signal finds the right home. Every rep sees the complete picture.
Gap 3: No Buyer Journey — Clay Knows What. Warmly Knows When.
Clay answers: "What do we know about this account right now?" Warmly answers: "Where is this account in their buying journey, what changed recently, and what should happen next?"
This distinction matters because 84% of B2B purchasing decisions happen before a buyer ever talks to a sales rep. The journey happens in the dark — researching your category, visiting competitor comparison pages, reading your pricing docs, coming back a second and third time. A system that only enriches contact data when you ask it to will miss every signal between scheduled table runs.
Warmly maintains a continuous account-level state model:
Dark
In your TAM, no signal yet
Passive
Third-party intent surfacing on relevant topics
Active
First-party signals: website visits, page behavior, returning visits
Evaluating
Multiple stakeholders from the same account, high-intent pages, repeated visits
Champion identified
Specific individual showing consistent personal-level engagement
In process
CRM confirms open opportunity; TAM Agent shifts to deal acceleration mode
Clay doesn't have a concept for any of this. It tells you what's in the account's record. Warmly tells you which stage the account is in and what to do next.
Gap 4: No Proprietary Intent — Clay Buys Intent. Warmly Generates It.
Clay's intent offering relies on third-party providers (Bombora, G2, and others) that you integrate via their API connectors. This is the same Bombora data your top three competitors also subscribe to — delivered in weekly batches, reflecting behavior from 7–14 days ago.
Warmly generates 5 million first-party signal records per day from direct behavioral observation across its network. These signals are:
Exclusive
your competitors can't buy the same data
Real-time
captured as behavior happens, not batched weekly
Person-level
resolved to individual visitors, not just company IP blocks
Contextual
tied to specific pages visited, session depth, and return frequency
By the time a Bombora surge alert reaches a Clay table and flows through your enrichment workflow, Warmly has already identified who specifically from that account was on your pricing page, how many times they returned, and which buying committee member to contact first.

What Happens After Enrichment?

The question Clay can't answer is: after you enrich the data, what actually happens next?
What Happens After Enrichment
The gap between "row enriched" and "outreach triggered" is where most GTM teams lose buying windows. Clay hands you the enriched data. You still have to figure out what to do with it, build the integration to your sequencer, write the email, and hope the SDR gets to it before the signal goes cold.

Detailed Capability Breakdown

Data Enrichment & Entity Resolution
Feature
Clay
Warmly
Multi-vendor waterfall
Yes (build your own)
Yes (proprietary, 4+ vendors)
Person enrichment
Yes
Yes (220M+ database)
Company enrichment
Yes
Yes (30M+ companies)
Email verification
Via integrations
Native (95%+ deliverability)
Phone verification
Via integrations
Native
Entity resolution
No — enriches rows independently
Yes — unified account graph across all sources
Automatic refresh
Scheduled polling (daily/weekly; hourly = enterprise only)
Continuous, event-triggered
Duplicate detection
Manual dedup columns required
Native
Setup time
Hours to days
Minutes
Key difference: Clay enriches rows. Warmly resolves entities. When the same company appears under different names across five providers, Clay creates five rows. Warmly creates one account with five signals attached.
Intent Signals
Feature
Clay
Warmly
Website visitor ID
Via integration
Native (person-level)
Third-party intent
Via integration (Bombora, G2, etc.)
Native (Bombora + proprietary)
Proprietary first-party signals
No
Yes — 5M records/day
Intent scoring
Build your own
ML-powered, 6-factor model
Signal freshness
Weekly batches from third-party providers
Real-time
Person-level resolution
No — company-level only
Yes
Exclusive signals
No — shared with competitors
Yes — first-party, non-shared
Job change signals
Via integration
Native
Key difference: Clay consumes the same shared third-party intent data as your competitors. Warmly generates 5M proprietary signal records per day from first-party behavioral observation — exclusive, real-time, and resolved to individuals, not just companies.
Dynamic Audiences
Feature
Clay
Warmly
Audience building
Yes (via table workflows)
Yes (automatic)
ICP tiering
Build your own
AI-powered
Real-time event-driven updates
No — scheduled polling only
Yes — continuous, event-triggered
Hourly refresh
Enterprise plan only
Not needed — updates on signal, not clock
Account state tracking
No memory between runs
Continuous state model
Detects "what changed"
No — re-evaluates from scratch
Yes — tracks delta changes
Buying committee mapping
Manual 15+ step workflow
Automatic
Segment logic
Very flexible
Rule-based + ML-scored
Key difference: Clay can re-run a table on a schedule. It cannot tell you that an account moved from cold to active since the last run. Warmly tracks account state continuously and fires the right play the moment a threshold is crossed.
Outbound Orchestration
Feature
Clay
Warmly
Sequence triggers
Via integrations
Native
Multi-channel
Via integrations
Native (email, LinkedIn)
AI-written messages
Via AI credits
Native
Account context in outreach
Manual — you assemble it
Automatic — Contacts Graph provides it
Automatic sending
Needs integration
Yes
Coordination with on-site
No
Yes (no double-touch)
CRM sync
Via integrations
Native (Salesforce, HubSpot)
Key difference: Clay can re-run a table on a schedule. It cannot tell you that an account moved from cold to active since the last run. Warmly tracks account state continuously and fires the right play the moment a threshold is crossed.
Ad Audience Sync
Feature
Clay
Warmly
LinkedIn Matched Audiences
Yes — enterprise beta (launched Feb 2026)
Yes — native, generally available
Meta Custom Audiences
Yes — enterprise beta (launched Feb 2026)
Yes — native
Google Ads
Yes — enterprise beta
Roadmap
Tied to intent scoring
No — list push from enriched table
Yes — automatically pushes when intent threshold crossed
Tied to buying committee ID
No
Yes — pushes buying committee members specifically
Tied to journey state
No
Yes — suppresses closed-won, adjusts by stage
Audience auto-update
Yes (with scheduled table refresh)
Yes (continuous, event-triggered)
Availability
Enterprise beta only
All plans
Key difference: Clay's ad sync (enterprise beta, launched February 2026) pushes enriched lists to LinkedIn and Meta. That's a meaningful new capability. But it's still a list push from a table — it doesn't know which accounts are in active evaluation, which committee members are the right target, or when to suppress a contact who just became a customer. Warmly's LinkedIn Ad Sync is native to TAM Agent — it pushes the right people at the right moment because it knows the account's journey state.
On-Site Conversion
Feature
Clay
Warmly
AI Chat
No
Yes
Live human chat
No
Yes
Meeting booking
No
Yes
Website personalization
No
Yes
Real-time Slack alerts
Via integration
Native
Visitor identification
No
Yes (person-level)
Clay webhook integration
N/A
Yes (native, real-time push to Clay tables)
Key difference: Clay is data ops only. Warmly includes on-site conversion — what you'd pay Drift or Qualified $30–100K/year for, included in your Warmly plan.
Integration & Connectivity
Feature
Clay
Warmly
Native Clay webhook
N/A
Yes — Inbound Agent pushes contacts to Clay tables
CRM sync
Via integrations
Native bi-directional (Salesforce, HubSpot)
Zapier dependency
Required for most integrations
Not required
Webhook triggers
Incoming only
Incoming + outgoing (Clay, Slack, CRM)
Key difference: Warmly connects natively to Clay via webhook — no CSV exports, no Zapier. Contacts arrive in Clay pre-scored with intent data and buying committee context.

Same Account. Two Very Different Outputs.

This is a real example of what two different tool stacks produce for the same account.
Clay + Bombora output
SmartEquip Inc
Intent surge: CI/CD. High score.
Your SDR opens ZoomInfo, guesses who to email, writes a generic pitch about improving your CI/CD pipeline.
No CRM context. No individual visitor data. No idea that this account has an existing deal history or that specific people are actively on your site right now.
Warmly TAM Agent output
SmartEquip Inc (150 employees)
State: Active → Evaluating (crossed threshold 2 hours ago)
Entity resolved across
CRM deal record + 4 website sessions + Bombora topic surge
CRM context
$45K closed-lost deal, March 2024. Deal notes: "Jenkins pain reviewed, phase 1 is mobile, phase 2 is SmartEquip."
Since closing lost
Their team built a custom CircleCI orb — still investing in the platform without paying. Last 30 days: 4 pricing page visits, compared GitHub Actions, hit /signup twice.
Buying committee surfaced
Lan Jin, VP of Data Management
Generated subject line
"Phase 2 of your Jenkins migration"
Email references their exact migration plan, their custom orb, and asks: "Did phase 1 go with another tool, or is Jenkins still running everything?"
The Bombora signal was the same. The buying window was the same. The difference is that Warmly resolved the intent signal to an account entity with 18 months of CRM history attached, identified the right individual, and wrote the email. Clay surfaced the category-level surge and handed it to an SDR with ZoomInfo open in another tab.
This is the difference between buying intent data and generating account intelligence.

Clay Just Launched Ads. Here's the Honest Assessment.

Clay launched ad audience sync (enterprise beta, February 11, 2026). Customers like Slack, Anthropic, and Rippling are reportedly hitting 90%+ LinkedIn match rates and 60%+ Meta match rates. That's a real and meaningful capability.
Here's what it actually is and what it isn't:
What Clay Ads does
Pushes enriched contact lists to LinkedIn Matched Audiences and Meta Custom Audiences
Eliminates manual CSV exports
Builds audiences from CRM data and enrichment results
Available in enterprise beta — not yet broadly available
What Clay Ads doesn't do
Automatically sync when an account's intent state changes (still tied to scheduled table refresh)
Push specifically the buying committee members who are showing active research behavior
Suppress contacts who just became customers without manual workflow configuration
Adjust audience membership based on journey stage
Coordinate with on-site behavior (no double-touch awareness)
Warmly's LinkedIn Ad Sync in context: Warmly has had native LinkedIn Ad Sync as part of TAM Agent since launch — not a new beta. More importantly, it's not a list push. When an account crosses an intent threshold, Warmly automatically adds that account's buying committee members to your LinkedIn audience and suppresses them when they convert. The sync is driven by journey state, not by when the last table re-ran.
The honest take: Clay's ads feature is a step in the right direction — list-based ad audience building is genuinely useful. But it's built on the same scheduled-table architecture that underlies the rest of Clay. Warmly's ad sync is event-driven and tied to account intelligence. They're solving the same surface problem with architecturally different approaches.

The Hidden Cost of Spreadsheet GTM

Clay's flexibility is its strength — and its burden. The same power that lets you build anything means:
Clay maintenance requirements
Weekly table updates
Formulas break, API schemas change, data provider fields shift
Credit management
Monitor burn rate; overages billed at 50% premium on top of plan cost
Integration babysitting
Connections fail, Zapier zaps break, need reconnection
Ops expertise
Clay agencies exist because it's genuinely complex to maintain
No self-healing
When something breaks, you find out when data stops flowing — not before
Webclip
Warmly maintenance requirements
Weekly check-in
Review performance, adjust criteria if needed
That's it
Time comparison:
Activity
Clay
Warmly
Initial setup
20-40 hours
2-4 hours
Weekly maintenance
5-10 hours
1-2 hours
Monthly optimization
8-12 hours
2-4 hours
Annual time investment
300-500+ hours
50-100 hours
Agents That Just Run
"We had Clay running our enrichment and two people spending half their week maintaining the tables. When an API changed, we didn't find out until our sequences went quiet. With Warmly, the system updates itself. Our RevOps lead checks in for an hour on Mondays."
— VP of Revenue Operations, B2B SaaS, ~300 employees

Total Cost of Ownership (2026)

Clay Pricing
Plan
Monthly Cost (Annual)
Monthly Cost (Monthly)
Credits Included
Overage Rate
Free
$0
$0
1,200/year
N/A
Starter
$134
$149
2,000
$0.05–0.10/credit
Explorer
$314
$349
10,000
$0.03–0.05/credit
Pro
$720
$800
50K–1.8M
50% premium on plan rate
Enterprise
$30K–$154K/year
Custom
Custom
Custom
The credit trap: Credits burn fast on complex workflows. A 10-step enrichment workflow on 1,000 leads consumes 7,000–10,000 credits. Users report: "The credits you purchase vanish before you know it." Additional credits purchased mid-billing cycle cost 50% more than your plan rate. Enterprise contracts range from $30K–$154K/year; Vendr reports a median of ~$30,400/year — a wide band that makes budgeting difficult.
Factor in time cost: Clay's G2 Ease of Use score is 8.0 vs Warmly's 9.5 — the maintenance gap shows up in user ratings too.
What's NOT included in Clay pricing:
On-site chat tool (Drift: $30–100K/year; Qualified: $50–150K/year)
Contact database (ZoomInfo: $30–100K/year)
Outbound execution tool (Outreach: $10–30K/year)
Clay agency for setup/maintenance ($2–5K/month)
Intent data subscriptions (Bombora: $20K+/year)
Warmly Pricing
What's Included
Value
TAM Agent (all 8 capabilities)
Included
Inbound Agent (AI chat, routing, booking)
Included
220M+ contact database
Included
5M first-party signal records/day + third-party intent
Included
LinkedIn Ad Sync (native, not beta)
Included
CRM integrations (Salesforce, HubSpot)
Included
On-site personalization
Included
Warmly starts at approximately $1,500/month — full platform, all agents, all signals included. Contact sales for pricing based on website traffic and outreach volume.
Total Cost of Ownership
Cost Factor
Clay Stack
Warmly
Core platform
$3,600–21,600/year
~$18,000+/year (all-in)
Credit overages
$2,000–15,000/year
Included
Intent data (Bombora)
$20,000+/year
Included
Chat tool
$30,000–100,000/year
Included
Contact database
$30,000–100,000/year
Included
Outbound tool
$10,000–30,000/year
Included
Clay agency
$24,000–60,000/year
Not needed
RevOps time (300-500 hrs @ $75/hr
$22,500–37,500/year
Minimal
Total
$140,000–360,000+/year
Single platform cost
Note: Clay is an affordable entry point. The TCO explodes when you add everything you need to make it work.

Addressing Clay's AI Agent

Clay's Claygent is an AI research agent that gathers custom data within Clay's spreadsheet model. It's genuinely useful and worth acknowledging.
What Claygent does
Research companies and people using AI
Answer custom questions about prospects
Gather data not available from standard providers
What Claygent doesn't do
Eliminate the scheduled-polling limitation
Add entity resolution to Clay's architecture
Track buyer journey state or account-level memory
Run outbound sequences or chat with visitors
Generate proprietary first-party intent signals
Reduce the 5–10 hours/week of table maintenance
The difference
Claygent
= AI for research within a stateless spreadsheet model
Warmly TAM Agent
= AI that continuously runs your GTM, tracks state, resolves entities, and executes
Claygent makes Clay smarter at data gathering. It doesn't solve the four structural gaps.
For teams running both tools: Claygent and Warmly's TAM Agent work different stages of the funnel. Warmly discovers and scores who's worth researching. Claygent does the deep-dive research on those pre-qualified contacts.
See how teams combine them

Moving from Clay to Warmly

If you're currently using Clay, migration typically takes 1–2 weeks:
Setup and parallel run
Week 1
01 • Export your enriched contacts from Clay
02 • Import to Warmly (entity resolution handles deduplication)
03 • Configure TAM Agent audience rules to match your Clay logic
04 • Run both systems in parallel
Week 2: Cutover
05 • Verify Warmly data matches or exceeds Clay quality
06 • Enable Inbound Agent on your website
07 • Activate orchestration and LinkedIn Ad Sync rules
08 • Retire Clay tables
What you gain
Real-time signal response (vs. hourly-at-best scheduled polling)
Entity resolution — no more fragmented account records
Buyer journey state tracking — know what's changing, not just what's true
5M first-party signal records/day — exclusive, not shared with competitors
On-site conversion (AI chat, booking, personalization)
~80% less maintenance time
What you keep
Your enriched contact data
Your audience logic (translated to Warmly rules)
Your CRM integrations
Option B: Add Warmly alongside Clay (no migration needed)
01 • Install Warmly's tracking pixel on your website
02 • Configure TAM Agent with your ICP criteria
03 • Enable the Inbound Agent's Clay webhook integration
04 • Warmly starts pushing high-intent contacts to your existing Clay tables
05 • Keep everything you've built in Clay — Warmly feeds it better inputs
See the full combined workflow
Switched in 8 Days
"Migration took 8 days. We ran Clay and Warmly side-by-side, confirmed the data quality matched, then turned off Clay. The part that surprised us was realizing we didn't need ZoomInfo anymore either — or Bombora."
— Head of Revenue Operations, Series B Fintech, ~180 employees

When to Choose Each — Or Both

Choose Clay if
You have dedicated RevOps with 10+ hours/week for maintenance
Your workflows are truly custom and don't fit standard GTM patterns
You want formula-level control over every enrichment step
You're comfortable with the Clay agency ecosystem
On-site conversion isn't a priority (you already have Drift/Qualified)
You need maximum flexibility and are willing to pay the maintenance cost
Clay is genuinely excellent for:
Custom data operations, one-off research projects, highly technical teams who want to build everything themselves.
Webclip
Choose Warmly if
You want GTM that runs without weekly maintenance
Real-time signal response matters (Clay's hourly refresh = enterprise only, still batched)
You need entity resolution and a unified account graph
You want buyer journey state tracking, not just point-in-time enrichment
You want first-party intent that your competitors don't share
On-site conversion + off-site orchestration need to work as one system
You want to consolidate from Clay + ZoomInfo + Bombora + Drift
Warmly is genuinely excellent for:
B2B SaaS teams who want results without the ops burden, companies consolidating their GTM stack, teams who tried Clay and hit the maintenance wall.
Choose Clay if
You love Clay's enrichment depth and want better inputs feeding it
You want every Clay credit spent on contacts who are actually in-market
You need on-site conversion that Clay doesn't offer
You want the signal → enrichment → outbound → conversion loop closed
You're not ready to migrate but want immediate lift
See the combined workflow
Both tools together are excellent for: Teams who've invested in Clay workflows and want to supercharge them with real-time intent signals and on-site conversion.

Teams Who Made the Switch

David Chase

More Deals, Same Team Size

"Warmly has allowed us to increase our pipeline targets by twenty percent without increasing headcount."
WorkBoard logo
David Chase
Sales Leaders / CROs
Charles Fox

Marketing That Converts

"We’ve doubled our average contract value, and our sales team freaking loves using it."
tovuti logo
Charles Fox
Marketing / Demand Gen
Stephanie Armand

Revenue Outcomes

"Warmly sourced MQLs closed fifty percent higher and thirty percent faster than our other sources."
qase logo
Stephanie Armand
RevOps

Common questions

FAQ

Is Warmly a Clay replacement?
Does Clay have dynamic audiences?
What is entity resolution and does Clay do it?
What about Clay's flexibility?
What about Clay's new ad audience sync?
How does pricing compare?
What about Clay's flexibility?
How long does migration take?
Do I need a Clay agency with Warmly?
What if I have custom workflows that don't fit standard patterns?
We already bought Clay — why do we need Warmly too?
Can Warmly push contacts directly to Clay?
Can I use both tools together?

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