A proper RevOps stack can help you turn signals into predictable revenue by unifying data, automating repeatable plays, and giving leaders trustworthy forecasting and attribution.
In this guide, I'll provide you with an example RevOps tech stack that we would choose if we were to build one right now.
TL;DR
- Building a strong RevOps tech stack means aligning tools to GTM motions, prioritizing signal freshness & enrichment, automating repeatable workflows, and ensuring seamless integrations.
- Our recommended stack includes: Warmly (signal engine), HubSpot (CRM), Outreach (sales engagement), Marketo & Customer.io (marketing automation), Slack (collaboration), Clari (forecasting), DealHub (CPQ), Cognism (data enrichment), and HockeyStack (attribution & analytics).
- Warmly can act as the orchestration layer, unifying signals, accelerating speed-to-lead, and improving attribution.
Before we begin, I wanted to go over some of the factors to consider when you’re building out your RevOps tech stack: ⬇️
What are the factors to consider when building out your RevOps tech stack?
The main factors to consider when building your RevOps tech stack include which GTM motions and handoffs the stack must support, the freshness of your signals and enrichment, the level of orchestration required, and how well the tools integrate.
Let’s dive deeper into each one of them: ⬇️
#1: Which GTM motions, teams, and handoffs must the stack support?
Start by mapping the buyer journeys you run (inbound, outbound, product-led, expansion) and the people who touch each stage (i.e., SDRs, AEs, marketing ops, customer success, and RevOps), then align tool types to those roles.
For example:
- Lead intelligence/intent platforms for dark-funnel detection.
- Enrichment providers for contact data.
- Sales engagement platforms for cadences.
- Marketing automation and messaging systems for nurture.
- CPQ for quote-to-close.
- Revenue intelligence for forecasting.
After that, you want to list the core activities each team must perform, including prospecting, lead enrichment, signal-to-lead routing, outreach, opportunity management, quoting, and handoffs to customer success.
➡️ This prevents the purchase of overlapping capabilities and ensures that every tool maps to a repeatable user workflow.
#2: How good are your signals and enrichment (fit, intent, freshness)?
Take it from me: RevOps depends on signal quality.
An intent hit or web event is only useful if enrichment and canonicalization make it actionable and timely in the CRM.
If I were building my RevOps tech stack right now, I’d validate how fresh the data is, how accurately anonymous visitors map to accounts, and whether enrichment fills missing identifiers (email, role, technographic).
Typical checks include:
- Confidence thresholds for intent signals before triggering outbound.
- Dedupe and canonicalization rules for contacts and companies.
- Window of freshness for signals (minutes vs days).
➡️ Prioritize reliability over volume. Better to act on fewer high-confidence signals than dozens of low-quality leads that waste your reps’ time.
#3: What level of automation & workflow orchestration do you require?
Next up, you want to decide which end-to-end plays you want fully automated versus those that need human checkpoints (for personalization or negotiation) and then design orchestration flows accordingly.
For example, a flow can be signal > CRM update > engagement sequence > attribution tagging > alerts.
Common sales automations to evaluate are:
- Lead scoring, prioritization, and automated routing rules.
- Signal-triggered sequences and nurture flows.
- Renewal and expansion playbooks with automatic CSM alerts.
- Others, such as automatic meeting scheduling/rescheduling, territory assignment logic, and automatic task creation for reps.
➡️ We typically build automations that remove repetitive tasks but insert human review at revenue-sensitive moments (pricing, negotiation, renewal).
#4: How well do the tools integrate?
Last but not least, you want to validate sync directions, latency, and error handling for each touchpoint.
Key integration touchpoints to verify include:
- CRM ↔ engagement platforms for activity, ownership, and stage sync.
- Signals & enrichment → CRM → attribution engines for reporting and forecasting.
- CRM ↔ CPQ/e-signature for quote, contract state, and post-sale handoffs.
- Product analytics ↔ CS & billing for usage-driven renewals and expansion signals.
➡️ Pro Tip: You can use an iPaaS and a set of data contracts + runbooks so your stack scales without breaking when you add or replace tools.
What’s the perfect RevOps tech stack in 2025?
Here are our selected tools for an example RevOps tech stack that you can use in 2025:
| Tool | Use Case | Price |
|---|
| Warmly | Signal-based revenue orchestration: identify and enrich website visitors, intent scoring, AI chat/AI SDR, live lead engagement. | Free tier available; AI Data Agent starts at $10,000/yr; AI Inbound Agent starts at $16,000/yr; AI Outbound Agent starts at $22,000/yr. |
| HubSpot | CRM and system of record: unified account and contact data, lead tracking and automation. | Free tier; Sales Hub Starter $20/mo/seat; Sales Hub Professional $100/mo/seat; Sales Hub Enterprise $150/mo/seat. |
| Outreach | Sales engagement and orchestration: enterprise cadences, AI prospecting, email and deal assist. | Pricing not publicly listed; custom pricing. |
| Marketo (Adobe) | Marketing automation and ABM: multi-channel nurture, account journeys, advanced orchestration. | Pricing not publicly listed; custom pricing. |
| Customer.io | Marketing automation and cross-channel journeys: email, in-app, push, SMS personalization. | Essentials starts at $100/mo; Premium starts at $1,000/mo (billed annually); Enterprise custom pricing. |
| Slack | Sales enablement and collaboration: real-time handoffs, alerts, and integrations for signal routing. | Free; Pro approx $87/user/yr ($7.25/mo billed annually); Business+ approx $180/user/yr ($15/mo billed annually); Enterprise+ custom pricing. |
| Clari | Revenue intelligence and forecasting: AI forecasting, deal health scoring, revenue leak detection. | Pricing not publicly listed; custom pricing. |
| DealHub | CPQ and revenue lifecycle management: no-code CPQ, DealRooms, subscription and contract management. | Pricing not publicly listed; custom pricing. |
| Cognism | Sales intelligence and data enrichment: global contact data, prospecting, enrichment workflows. | Platinum and Diamond plans with custom pricing. |
| HockeyStack | Unified revenue attribution and analytics: no-code reports, funnel attribution, and an AI analyst. | Pricing not transparent; custom pricing. |
#1: Warmly: Revenue Signal Engine
Warmly offers a strong start to your RevOps tech stack with our signal-based revenue orchestration platform that helps you de-anonymize your website visitors.
We know that RevOps needs a single source of truth for pipeline health.
Our platform identifies anonymous website visitors, maps them to accounts, and classifies intent (1st-, 2nd-, and 3rd-party signals).
This helps RevOps attribute pipeline sources more accurately (e.g., was this deal driven by inbound web traffic, ABM, outbound, or partner influence?).
Let’s dive deeper into the features that make Warmly so popular among RevOps teams:
Feature #1: Identifies your website visitors
Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.
The way it works is that you add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing leads in minutes.
In addition to essential company and individual-level identification, Warmly will also enrich your visitors’:
- Contact data (email address, phone number, social media profiles, etc.).
- Firmographics (company location, size, funding, etc.).
- Demographics (individual names, job positions, etc.).
- Technographics (tools and software a company utilizes).
💡 This gives RevOps teams a single source of truth for both lead identity and context.
The visitor identification tool optimizes our data through a waterfall approach.
Our platform uses multiple data providers (20+), including 2 other leading website de-anonymization providers, to validate the accuracy, quality & overall match rate of our signal & contact data.
This leads to:
- Higher data quantity: Multiple sources expand match rates.
- Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 As we strive to maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems let us track quality and quantity metrics in real-time, ensuring that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Reveals your warmest leads based on intent data
Knowing who your leads are is only one part of successful outreach and conversion.
This is why our software collects intent data for each lead, allowing you to understand who your hottest leads are right now.
Warmly captures three types of intent signals:
- First-party intent, which includes intent signals leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
- Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
- Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.
For RevOps, we’ve seen that this typically translates into:
- Shorter sales cycles by focusing effort on high-probability opportunities.
- Smarter resource allocation across sales and marketing.
- Alignment of messaging based on intent to reduce the friction between GTM teams.
Feature #3: Sales automation
Warmly offers a few automation features to help you put essential sales operations on autopilot and ensure that no high-value lead is missed again.
Firstly, the Orchestrator lets you streamline LinkedIn and email outreach by automatically adding high-intent leads to specific sequences.
Our software lets you set up all the essential parameters, enabling you to completely customize it to fit your needs, goals, and target market, including letting you:
- Specify the trigger that sets the sequence in motion (e.g., a visitor goes to a high-intent page, such as pricing).
- Set up the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
- Set up the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
- Figure out what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).
Try it yourself 👇or watch it in action.
Then there’s the AI Chat that leverages the power of AI to engage high-intent leads on your website by:
- Asking them qualifying questions.
- Answering their queries.
- Booking meetings.
- Offering relevant collaterals, etc.
The AI that powers AI Chat is fully trainable, meaning you can tailor it to your specific brand tone of voice and other requirements.
Finally, Warmly’s automated alerts notify SDRs via Slack whenever a high-intent lead lands on your website or takes a high-intent action. This significantly shortens the time to lead, increasing your chances of getting more conversions.
Feature #4: Live lead engagement with Warm Calls
Warmly offers another trick up its sleeve for RevOps teams that want to make the most of the traction gained by the intent insights the platform uncovers.
Our tool lets you engage your leads in a live video call while they’re still on your website.
When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.
Once your reps assess that the time is right, they can hop on a video call straight from Warmly’s dashboard.
We believe that this is a crucial play for RevOps because:
- It closes the gap between lead capture and direct engagement.
- It also provides measurable touchpoints for pipeline forecasting and reporting.
You can try it out here:
Warmly’s Integrations
Warmly integrates with a wide range of CRMs and sales platforms, including:
- HubSpot CRM.
- OpenAI.
- Slack.
- Apollo.
- Outreach.
- Demandbase.
- RB2B.
- Clearbit.
- People Data Labs.
- And more.
💡 For example, you can use Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 3 paid product plans that you can choose from:
- AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
- AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
- AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.
➡️ Warmly’s pricing is ideal for larger teams with a growing or mature GTM motion with SDR, sales, and marketing functions.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Versatile sales orchestration options.
✅ Live sales engagement capabilities.
✅ Reveals who your hottest prospects are right now.
❌ Pricing is modular.
#2: HubSpot: CRM & System of Record
Best for: Teams looking for a backbone of RevOps where all account, opportunity, and contact data lives.
Similar to: Salesforce.
HubSpot offers a sales CRM, marketing automation, sales enablement, and customer success tools under one roof (so you don’t have to pay for these things separately).
Its modular “Hubs” let you start small and scale into a full GTM suite as they grow.
Features
- Unified CRM that connects marketing, sales, and service teams around a single customer record.
- Lead tracking & scoring that helps you automatically track prospect engagement across channels and score leads based on behavior to prioritize the most sales-ready contacts.
- Advanced automations for email, lead nurturing, and pipeline management.
💡 You can use Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
Pricing
HubSpot’s Sales Hub offers a free version that gives you access to 1 deal pipeline, the ability to share 1 personal meeting link, and to track leads and customers.
To access the platform’s more advanced features, you will need to sign up for one of its 4 paid tiers:
- Sales Hub Starter: $20/month/seat, which adds an e-signature, conversation routing, and simple automations.
- Sales Hub Professional: $100/month/seat, which adds ABM tools and automation, coaching playlists, call transcription and coaching, playbooks, and sequences.
- Sales Hub Enterprise: $150/month/seat, which adds conversation intelligence, custom objects, and lead form routing.
Pros and Cons
✅ All-in-one sales and marketing CRM that gives you access to workflow automations and advanced analytics.
✅ AI-powered assistant to help your marketing team.
✅ Deep integrations with other marketing tools that you might already be using.
❌ The templates are not very customizable when compared to other tools on the market.
❌ The tool comes with a learning curve, according to users of the platform.
#3: Outreach: Sales Engagement & Orchestration
Best for: Enterprise-grade sales engagement and execution across the entire revenue cycle.
Similar to: Humantic AI.
Outreach offers a leading sales execution platform that integrates AI to enhance every stage of the sales process.
From automating prospecting tasks to providing real-time deal insights and forecasting, the platform helps sales teams engage prospects more effectively and close deals faster.
Features
- An AI prospecting agent that identifies potential leads, qualifies them based on predefined criteria, and reaches out to best-fit prospects through personalized messages.
- Smart email assist, which leverages AI to draft initial sales engagement emails, email replies, or meeting follow-ups based on the provided context.
- Smart deal assist that predicts whether a deal will close with high accuracy rates and recommends actions to keep it on track using unique engagement signals across emails, calls, and meetings.
➡️ You can use Warmly with Outreach to welcome website visitors with a custom greeting based on any Outreach sequence.
Pricing
Outreach has five different product packages:
- Engage: Includes email assistant, automations, CRM sync, templates, etc.
- Call: Includes sales dialer, live sales monitoring, AI-powered call summary, etc.
- Meet: Includes real-time call recording and transcription, AI-powered meeting assistant, automated summary and action items, etc.
- Deal: Includes AI-powered deal assistant, deal health score, deal overview with activity history, etc.
- Forecast: Includes AI projection, scenario planning, detailed dashboards, etc.
However, the software doesn’t publish prices for any of its packages, so you’ll have to contact its sales team.
Moreover, each package comes with distinct pricing, meaning the costs can easily add up if you want to use several of Outreach’s products.
Pros & Cons
✅ Above-average automation capabilities for emails, follow-ups, and meeting scheduling.
✅ Deep insights into deal health and buyer sentiment.
✅ Helps you streamline workflows and automate tasks.
❌ Allegedly expensive pricing.
❌ Outreach can be complex to learn and use, particularly for those unfamiliar with sales engagement solutions.
#4: Marketo: Marketing Automation & ABM
Best for: Orchestrating multi-channel B2B nurture, lead-to-account workflows, and scaling ABM.
Similar to: Salesforce Marketing Cloud Account Engagement (Pardot).
Marketo is an enterprise-grade marketing automation platform focused on B2B demand and account-based programs.
The platform helps RevOps teams build advanced nurture journeys, score and route leads, personalize across channels, and measure marketing’s influence on pipeline.
Features
- An AI-assisted orchestration and journey designer that helps you build complex B2B lead and account journeys with reusable building blocks.
- Advanced lead scoring, routing, and CRM sync (native Salesforce connector) that keep sales and marketing in sync.
- Multi-channel campaign execution (email, landing pages, forms, web personalization, paid audience activation) plus attribution and multi-touch measurement.
💡 You can combine Warmly’s signals with Marketo to trigger retargeting campaigns (e.g., ads or email nurtures).
Pricing
Adobe publishes Marketo Engage as a set of tiered packages but does not list straightforward public per-seat or per-month pricing:
- Growth Plan: Custom pricing for 10 users, 20,000 API calls/day, lead and account database, native CRM integration, and more.
- Select Plan: Custom pricing for 25 users, 50,000 API calls/day, which adds event and webinar marketing, marketing calendars, 50 assets of predictive content, and more.
- Prime Plan: Custom pricing for 25 users, 50,000 API calls/day, which adds target account management, predictive audiences, advanced journey analytics, and more.
- Ultimate Plan: Custom pricing for 25 users, 50,000 API calls/day, which adds Marketo Measure.
Pros & Cons
✅ Syncs with CRM to nurture leads not yet ready for sales.
✅ Multi-channel campaign execution plus attribution.
✅ Prove marketing’s influence on pipeline.
❌ Can be expensive for SMEs.
❌ Steeper learning curve and implementation overhead compared with simpler marketing hubs.
#5: Customer.io: Marketing Automation & ABM
Best for: Providing personalized customer journeys across channels via compelling messaging.
Similar to: N/A.
Customer.io enables you to manage and tailor customer messages across web and mobile channels.
It's an excellent tool for customer retention, cross-selling and upselling, onboarding, and other customer interactions.
Features
- Lets you personalize in-app customer journeys via its push notifications and in-app messages, in addition to providing options for sending SMS and emails.
- Leverages behavioral data to help you tailor each message for every individual customer.
- Comes with an email coding interface that lets you further personalize email campaigns, control deliverability, collaborate with your entire team, etc.
Pricing
Customer.io has three pricing plans for users who need its customer interaction capabilities:
- Essentials: Starts at $100/mo.
- Premium: Starts at $1,000/mo, billed annually.
- Enterprise: Custom pricing.
The final price depends on the volume of profiles you want to contact and the number of emails you send per month.
Pros & Cons
✅ Visual workflow builder with drag-and-drop journey building.
✅ Options for mobile customer engagement.
✅ Cross-channel campaigns (i.e., email, in-app, push, and SMS in a single automation flow).
❌ The costs can quickly skyrocket.
❌ Geared toward more tech-savvy users, other user profiles will find it overwhelming.
#6: Slack: Sales Enablement & Collaboration
Best for: Centralizing real-time communication and speeding handoffs between sales and customer success.
Similar to: Microsoft Teams.
Slack is the collaboration backbone for many RevOps teams: a place where signals, content, and action converge.
Beyond chat, Slack acts as a lightweight sales enablement layer when paired with your sales apps (CRM, call transcription, content libraries, alerting tools) and automated workflows.
Features
- Real-time channels, threads, and huddles that let reps and ops coordinate quickly around leads and escalations.
- The platform can be set up to surface deal-level activity through integrations (e.g., CRM notifications, meeting recaps, buyer engagement alerts).
- Native and third-party integrations that push CRM updates, intent signals, and content lookups.
➡️ You can use Warmly for Slack to alert key stakeholders when hot prospects visit your site.
Pricing
Slack’s pricing is charged per active user; typical starting prices (billed annually) look like this:
- Free: Includes basic messaging, 90-day searchable history, 1:1 voice/video huddles, and up to 10 app integrations.
- Pro: Starts at about $87 per user per year ($7.25/month billed annually); includes unlimited message history, group huddles, guest accounts, unlimited integrations, advanced search, basic admin controls, and 24/7 support.
- Business+: Starts at about $180 per user per year ($15/month billed annually); includes all Pro features plus SAML-based SSO, compliance exports, advanced identity management, expanded admin controls, 99.99% uptime SLA, and faster support response SLAs.
- Enterprise+: Custom pricing; includes organization-wide management, data residency options, enterprise-grade security and compliance, multiple workspaces, dedicated 24/7 priority support with 4-hour response time, and advanced compliance tools.
Pros & Cons
✅ Workflows and message actions that enable repeatable RevOps processes without heavy engineering.
✅ Deep integrations and app ecosystem
✅ You can set up instant alerts, which would also help you with having shared visibility on account activity.
❌ Critical signals can get buried in channels.
❌ Costs can easily stack up for large organizations.
#7: Clari: Revenue Intelligence & Forecasting
Best for: Highlighting which accounts are warming up, where there's momentum, and where deals are likely to stall based on actual behaviors.
Similar to: Gong.
Clari is an AI-powered revenue platform that provides deep visibility into your sales pipeline and uses predictive analytics to accurately forecast deal outcomes.
The platform syncs with your CRM, email, calendar, call data, and engagement platforms to continuously analyze deal activity and engagement signals.
Features
- AI-powered forecasting that lets you accurately predict revenue outcomes using machine learning models trained on your historical sales data.
- Deal inspection & health scoring that lets you see which deals are progressing, which are stuck, and why, using engagement signals like emails, calls, and meeting frequency.
- Revenue leak detection, which identifies where deals (or prospects) are falling through the cracks so teams can intervene early and rescue pipeline opportunities.
Pricing
Clari doesn’t currently disclose its price or information about any distinct product packages. You have to contact their team for a quote.
Pros & Cons
✅ Strong sales analytics and forecasting features.
✅ Provides AI-driven insights that help GTM teams make data-driven decisions.
✅ Native CRM integrations and user-friendly interface.
❌ The cost can be high for expanding teams.
❌ Some users report complex navigation and occasional bugs, which can affect usability.
#8: DealHub: CPQ & Revenue Lifecycle Management
Best for: Helping sales reps quickly build accurate quotes, manage approvals, and accelerate deal velocity.
Similar to: Salesforce CPQ, Conga.
DealHub is a revenue lifecycle management platform that combines CPQ (Configure, Price, Quote), subscription management, and digital deal rooms in one.
The platform is designed to eliminate friction in the sales process by giving RevOps, sales, and finance teams full visibility and control over every step of the revenue journey.
Features
- No-code CPQ engine that allows teams to create accurate, customized quotes without relying on engineering or IT.
- DealRoom collaboration is a digital microsite where buyers and sellers can collaborate, review proposals, and negotiate in real time.
- Subscription & billing management to handle recurring revenue models, renewals, and upsell opportunities in one place.
- Contract lifecycle management that streamlines approvals, redlines, and e-signatures within the same workflow.
Pricing
DealHub doesn’t publish its prices, as they are customized based on business needs, so you’ll have to contact their sales team for a tailored quote.
Pros & Cons
✅ End-to-end revenue lifecycle management in a single platform.
✅ Highly flexible, no-code CPQ that reduces complexity for your sales team.
✅ Improves buyer experience with collaborative DealRooms.
❌ Pricing isn’t transparent, which can slow down vendor comparison.
❌ Advanced customization may require upfront setup and training for your team.
#9: Cognism: Sales Intelligence & Data Enrichment
Best for: Revenue teams needing real-time data enrichment and compliance-ready lead generation.
Similar to: Lead IQ.
Cognism is a B2B sales intelligence platform for RevOps teams looking for quality data in EMEA, the US, and APAC regions.
The platform helps you centralize lead enrichment and provides insights to direct teams toward high-value accounts.
Features
- Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
- You’ll be able to create custom workflows to enrich existing CRM data or new leads with updated information.
- Get intent data for buyers actively searching for solutions like yours, enriched with the most up-to-date and complete contact data.
Pricing
Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.
Pros & Cons
✅ Access to global data without geographical restrictions.
✅ The Cognism browser extension allows prospecting over any website or app.
✅ Customers frequently praise the quality of Cognism's customer support.
❌ While it integrates with most CRMs, integrations are possible via Zapier and not native to Cognism.
❌ Limited intent data, when compared to other tools on the market, is why some sales teams have been looking for Cognism alternatives.
#10: HockeyStack: Unified Revenue Attribution & Analytics
Best for: RevOps teams looking to monitor and understand the impact and performance of sales efforts across multiple channels.
Similar to: Attio.
HockeyStack is a marketing and sales attribution platform that provides full visibility of your sales funnel.
The platform consolidates data across multiple touchpoints to provide your RevOps team with a comprehensive view of the buyer journey.
Features
- The tool measures the influence of specific sales activity on ROI, conversions, demo bookings, etc., enabling you to understand what performs well and what needs improving.
- You’ll be able to track the entire buyer journey across multiple touchpoints, match each activity to revenue impact, and then uncover the influence marketing efforts had on outbound sales.
- HockeyStack’s dashboards support no-code report building, visual funnel analysis, and intuitive insights powered by AI (via “Odin”).
Pricing
HockeyStack no longer offers transparent pricing, so you’d have to contact their team for a demo to get a quote.
Pros & Cons
✅ Strong sales analytics and forecasting features.
✅ Provides powerful insights that enable GTM teams to make data-driven decisions.
✅ AI analyst for data analysis and report building.
❌ Pricing is no longer transparent and is reportedly high.
❌ Slow loading time for reports, according to user reviews, which is why some users have been looking for HockeyStack alternatives.
Build out your RevOps tech stack with Warmly as its engine
Well, that was it from our complete guide for creating your best B2B RevOps tech stack in 2025.
Warmly gives RevOps the revenue signal layer that connects marketing, sales, and customer success, ensuring:
- Faster speed-to-lead.
- Cleaner attribution.
- Better alignment across GTM teams.
- Smarter forecasting & resource allocation.
If your RevOps team is serious about scaling your outbound and nurturing inbound while aligning with marketing, Warmly is one of the smartest, most intent-driven ABM platforms out there.
Our platform helps you identify your website visitors, score them, and then instantly engage them while they’re still burning hot.
Here’s what else you’ll get by signing up for Warmly:
- The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
- A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
- Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
- Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
- A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
- Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
Book a live demo to see it in action first.
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